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462 afleveringen, van nieuw naar oud
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#437 The Tycoons: Carnegie, Rockefeller, Gould & Morgan
14 oktober 2026 · 54 min
What I learned from reading The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy by Charles R. Morris. Lees meer
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#436 Ari Emanuel's Autobiography
5 oktober 2026 · 1 uur 10 min
What I learned from reading Ari Emanuel's incredible autobiography Roll The Calls. Lees meer
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#435 Mark Zuckerberg's Empire
28 september 2026 · 41 min
What I learned from reading Mark: A journey to the heart of history's largest nonterritorial empire by Jeremy Stern. Lees meer
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0:00 — "For these, I set no bounds in space or time. I have given empire without end." — Latin verse from the Aeneid, recalled by Mark Zuckerberg
2:55 — "Carthage must be destroyed." — Mark Zuckerberg on Google
2:59 — Sean Parker observed "this kind of imperial tendency" in Mark.
3:35 — "Either a Caesar or nothing." (Zuckerberg's shirt)
4:25 — "What is it like to be one of the most powerful men in human history, who, by age 42 has secured a place in the books that'll be written about his era for centuries after his death?"
4:55 — "People call him arrogant. He's not. But time after time, his arrogance just turns into truth."
7:25 — "One day they will be out of office and eventually dead, while Zuckerberg, whose majority control of Meta's voting power makes his removal effectively impossible, could in fifty years still be ruler of his empire."
8:05 — "The more power a man acquires, the more his empire expands, the more he depends on other people for information about everything from his own court to the furthest reaches of the empire." (The Dictator's Dilemma)
14:15 — "I think we all have a void in our lives, and the lucky ones find something that fills that space to make us more optimal, to make us a better human being. Mark filled the void with fighting." — Zuckerberg's MMA coach
16:40 — "There have been too many things that I've tried to build and then have been told, 'Nah, you can't really build that,' by the platform provider. At some level, I'm just like, 'Nah, fuck that.'" — Mark Zuckerberg
18:05 — "Meta's capital expenditure this year will exceed the military budget of every country on Earth except the United States, China, and Russia."
18:15 — "This is how it is for him; there is no stopping. He is not like the others…
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#434 Sam Walton
21 september 2026 · 49 min
What I learned from reading Sam Walton: The Inside Story of America's Richest Man by Vance Trimble. Lees meer
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0:00 — "To him, making money was only a game, a test of his imagination and expertise to see how far he could drive a business concept."
1:35 — "Sam's idea was absurdly simple: buy cheap, sell low, every day, and while doing it with a smile."
2:15 — "If he adopts a business course that doesn't work out, he's neither too vain nor too blind to see his mistake, to say so, and to change his heading one hundred and eighty degrees."
3:34 — "The secret is work, work, work. I taught the boys how to do it." — Sam's father
4:34 — "Sam Walton plunged into this new world of merchandising with the keen and furious dedication of a quarterback who was one touchdown behind with two minutes to go."
5:55 — "Boys, you know we don't make a dime out of the merchandise we sell. We only make our profit out of the paper and string that we save." — J.C. Penney
11:10 — "No, I'm not whipped. I found Newport, and I found the store. I can find another good town and another Ben Franklin. Just wait and see." — Sam Walton, after losing his first store
11:35 — "I insist on buying the building that the store is in. I need control over my own destiny." — Sam Walton, arriving in Bentonville
11:45 — "My store will be number one. It's important for me to be the best. Not one of the best. I must be the best. I want to be the leader in the category I compete in." — Sam Walton
13:05 — "Sometimes hardship can enlighten and inspire."
13:15 — "That same boredom and frustration triggered ideas that eventually bought him billions of dollars."
18:55 — "Many of our best opportunities were created out of necessity, the things that we were forced to learn and do because we started out under financed and under capitalized." — Sam Walton
19:30 — "If they had something good, we copied it." — Sam Wa…
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#433 How Michael Bloomberg Works
14 september 2026 · 49 min
What I learned from reading Bloomberg by Michael Bloomberg. Lees meer
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#432 The Mind of Napoleon
5 september 2026 · 56 min
What I learned from reading The Mind of Napoleon by Napoleon. Lees meer
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Some of my favorite quotes:
0:00 — " The book gives you insight into the mind of a man who combined energy of thought and energy of action to an exceptional degree."
0:30 — "Work is my element. I am born and built for work. I have known the limitations of my legs, I have known the limitations of my eyes; I have never been able to know the limitations of my working capacity."
0:52 — "He knows that men have always been the same, that nothing can change their nature. It is from the past that he will draw his lessons in order to shape the present."
1:33 — "All my life I have sacrificed everything: comfort, self-interest, happiness, to my destiny. Destiny must be fulfilled that is my chief doctrine."
2:33 — "A consecutive series of great actions never is the result of chance and luck; it always is a product of planning and genius. Is it because they are lucky that [great men] become great? No, but being great, they have been able to master luck. What is luck? The ability to exploit accidents: The vulgar would call this luck, but in fact it is the characteristic of genius."
3:30 — "Hesitation is fatal; once an action is begun, it must be followed through with the utmost exertion of the will."
3:44 — "If I have any ambition, it is so natural to me, so innate, so intimately linked with my existence, that it is like the blood that circulates in my veins, like the air that I breathe."
4:14 — "To have lived without glory, without leaving a trace of one's existence, is to have not lived at all."
6:25 — "Without great men, we have only mediocre men, and if there had never been anything but mediocre men, we would still be half apes."
7:20 — "The great majority of men attend to what is necessary only when they feel a need for it-the precise time whe…
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#431 How Henry Singleton Worked
31 augustus 2026 · 49 min
What I learned from reading Distant Force: A Memoir of the Teledyne Corporation and The Man Who Created It by George Roberts and The Outsiders by William Thorndike. Lees meer
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Some of my favorite quotes:
0:00 — "He aggressively repurchased his stock, eventually buying over ninety percent of Teledyne's shares."
0:45 — "He was known as The Sphinx for his reluctance to speak with either analysts or journalists."
1:25 — Charlie Munger: "Singleton's financial returns were a mile higher than anyone else's, that they were utterly ridiculous."
2:00 — Buffett: "The heads of many companies are not skilled in capital allocation. Their inadequacy is not surprising. Most bosses rise to the top because they've excelled in an area such as marketing, production, engineering, administration, or sometimes institutional politics."
4:10 — Singleton: "Our conclusion was that the key was cash flow. Our attitude towards cash generation and asset management came out of our own thinking. It is not copied."
4:30 — Buffett: "Henry Singleton has the best operating and capital deployment record in American business. If one took the hundred top business school graduates and made a composite of their triumphs, their record would not be as good as Singleton's."
9:40 — Singleton: "If anyone wants to follow Teledyne, they should get used to the fact that our quarterly earnings will jiggle. Our accounting is set to maximize cash flow, not reported earnings."
10:50 — Singleton believed buying stock at attractive prices was self-catalyzing, analogous to coiling a spring that at some future point would surge forward to realize full value."
11:50 — Singleton: "I don't reserve any day-to-day responsibilities for myself, so I don't get into any particular rut. I do not define my job in any rigid terms, but in terms of having the freedom to do whatever seems to be in the best interest of…
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#430 How to Write Ads That Sell
23 augustus 2026 · 1 uur 4 min
Claude Hopkins was the greatest copywriter of all time. His ideas were so valuable that when he wrote them down in a book the founder of his advertising firm locked the manuscript in a safe for 20 years. Lees meer
When the book was finally published it sold over 8 million copies. David Ogilvy said that nobody should work in advertising until they had read the book seven times.
This episode is what I learned by reading Claude Hopkins' autobiography My Life In Advertising and his legendary book Scientific Advertising.
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Some of my favorite quotes:
0:00 — "Any man who by a lifetime of excessive application learns more about anything than others owes a statement to his successors."
5:12 — "The man who works twice as long as his fellows is bound to go twice as far, especially in advertising."
5:30 — "If I have gone higher than others in advertising or done more, the fact is not due to exceptional ability but to exceptional hours."
6:48 — "To poverty I owe the fact that I never went to college. I spent those four years in the school of experience instead of the school of theory."
9:08 — "Which is work and which is play? If a thing is useful, they call it work. If it's useless, they call it play. But one is hard as the other. All the difference I see lies in the attitude of the mind."
9:32 — "I came to love work as other men love golf. I love it still. The love of work can be cultivated just like the love of play."
9:58 — "We do best what we like best."
13:05 — "A good product is its own best salesman. It is uphill work to sell goods without samples."
15:00 — "We must never judge humanity by ourselves. The things we want, the things we like may appeal to a small minority."
15:23 — "We must submit all things in advertising to the court of public opinion."
17:48 — "Some of the greatest successes I have ever known in advertising were ignorant men. One w…
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#429 Bob Dylan's Autobiography
16 augustus 2026 · 1 uur
What I learned from rereading Bob Dylan's autobiography. Lees meer
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#428 How Claude Shannon Worked
9 augustus 2026 · 51 min
Claude Shannon changed your life and you probably don't even know it. Claude is the father of information theory. He transformed information into bits and created the intellectual foundation for computers, the Internet, digital media, high-speed communication, and Artificial Intelligence. Lees meer
The way Claude Shannon worked is what interested me the most. He combined extraordinary abstract reasoning with an engineer’s instinct to build. He reduced complex problems to their essential structure. He connected ideas across mathematics, engineering, cryptography, artificial intelligence, investing, chess, juggling, and robotics. He treated every experience as material that he might later combine into a new insight.
He was also relentlessly independent, guided more by curiosity and freedom than recognition, money, or usefulness.
This episode is what I learned from rereading A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman.
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0:00 — "The great insights don't spring from curiosity alone, but from dissatisfaction... A genius is simply someone who is usefully irritated."
1:36 — "It seems to be much easier to make two small jumps than one big jump in any kind of mental thinking." — Shannon
4:41 — "He was a man almost entirely written out of a history that's defined by self-promoters. His was a life spent in the pursuit of curious, serious play."
5:20 — "He worked with levity and played with gravity. He never acknowledged a distinction between the two."
6:00 — "Geniuses are the luckiest of mortals because what they do is the same as what they most want to do."
6:59 — "I do what comes naturally, and usefulness is not my main goal. I keep asking myself, 'How would you do this? Is it possible to make a machine to do this? Can I prove this theorem?'" — Shannon
11:50 — "Chemistry always seemed dull to me. There's to…
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#427 How Raymond Plank Built a $50 Billion Oil Company
2 augustus 2026 · 38 min
Raymond Plank founded Apache Corporation with just $250,000 in 1954. 50 years later his company was worth $50 billion. Lees meer
This episode examines the life and entrepreneurial philosophy of Raymond Plank through his memoir A Small Difference
Rather than presenting a conventional history of Apache, this episode focuses on the lessons, maxims, and beliefs Plank accumulated over seven decades in business. Written when he was nearly 90, the memoir reads like a lifelong diary of how to think about opportunity, courage, cost control, resourcefulness, and adaptation.
Lots of wild stories in this one.
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Add your email here and I will send you my top 10 quotes from every episode: https://davidsenra.substack.com
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#426 How Obsession Built Christopher Nolan
26 juli 2026 · 51 min
Obsession is the engine of Nolan’s career. This episode examines Christopher Nolan’s life, working methods, and philosophy through The Nolan Variations by Tom Shone. Lees meer
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#425 The Merchant Bankers
19 juli 2026 · 46 min
This episode discusses Joseph Wechsberg’s 1966 book, The Merchant Bankers. Rather than recounting the histories of families like the Rothschilds, Barings, Hambros, Warburgs, and Lehman Brothers, I wanted to extract the principles they shared. Lees meer
Merchant banking is fascinating. It's a very distinctive form of entrepreneurship. There is an old-school way of doing business that appeals to me.
The merchant bankers’ profiled in this book have a combination of:
personal honor
speed of action
clear thinking
independent judgment
seamless webs of deserved trust
discretion
and willingness to make unconventional decisions.
The founder of every merchant banking dynasty was a merchant before he was merchant banker. Once they discovered financing transactions was more profitable than physically trading goods, their real products became credit, judgment, information, advice, access, and—above all—trust.
Their greatest asset was not money. Their greatest asset was their reputation.
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#424 Peter Thiel on How to Build a Creative Monopoly
10 juli 2026 · 54 min
What I learned from reading Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters (for the 3rd or 4th time) Lees meer
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#423 Soichiro Honda
28 juni 2026 · 48 min
What I learned from reading Honda: The Man and His Machines by Sol Sanders. Lees meer
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#422 Joseph Pulitzer
20 juni 2026 · 53 min
What I learned from reading Pulitzer: A Life in Politics, Print, and Power by James McGrath Morris. Lees meer
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#421 Jony Ive
10 juni 2026 · 53 min
What I learned from reading Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. Lees meer
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#420 Steve Jobs In Exile
4 juni 2026 · 54 min
What I learned from reading Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary by Geoffrey Cain. Lees meer
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#419 Kelly Johnson: Skunk Works
16 mei 2026 · 50 min
Kelly Johnson’s “14 Points” read like a SpaceX operations manual — 60 years before SpaceX was founded. Kelly Johnson created Skunk Works, which he defined as: “A concentration of a few good people solving problems far in advance—and at a fraction of the cost—of other groups by applying the simplest, most straightforward methods possible to develop and produce new projects. All it is really is the application of common sense to some pretty tough problems.” Lees meer
Kelly Johnson was a great engineer and system builder with genius for organizational design. His autobiography which he wrote when he was 75 years old is full of hard-earned wisdom from his 44 year career.
This episode is what I learned from reading Kelly: More Than My Share of it All by Kelly Johnson.
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#418 Phil Knight: Founder of Nike
7 mei 2026 · 1 uur 3 min
What I learned from rereading Shoe Dog: A Memoir by the Creator of Nike for the 3rd or 4th time. Lees meer
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#417 Arnold Schwarzenegger
19 april 2026 · 44 min
What I learned from reading Arnold: The Education of a Bodybuilder by Arnold Schwarzenegger. Lees meer
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#416 The Relentless Missionary Creating AGI: Demis Hassabis
1 april 2026 · 55 min
This episode is about a once-in-a-generation mind working on what may be the most important problem in history. Based on the new book The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence by Sebastian Mallaby. Lees meer
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#415 How Elon Thinks
24 maart 2026 · 51 min
My friend Eric Jorgenson spent years—and thousands of hours—studying Elon Musk. Eric read everything Elon has written, read everything written about Elon, and watched every interview Elon's given. He distilled all of Elon's insights into his new book. This episode is all about How Elon Thinks based on The Book of Elon: Elon Musk's Most Useful Ideas in His Own Words. Lees meer
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#414 How SpaceX Works
8 maart 2026 · 41 min
SpaceX is one of the most dominant companies on the planet and their performance gap just keeps getting bigger. In 2025, SpaceX launched more mass to orbit than every other provider on Earth combined. MUCH MORE: every payload from China, Russia, Europe, and all American launchers wasn’t even a fifth of what SpaceX put into orbit. They’re the only company producing rockets at an industrial scale. The practices that made SpaceX dominant aren’t unique to rockets. They’re a blueprint for building anything hard. This episode — and the essay it is based on — explores How SpaceX Works. Lees meer
Read the full essay here. Make sure you add your email so you are notified when the book —SpaceX Foundation— is released.
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp.com to learn how they can help your business save time and money.
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
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#413 How To Run Down A Dream
3 maart 2026 · 31 min
Running Down A Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley has been one of the most valuable talks I've heard. For years I have been using ideas from that talk to build this podcast. Bill has written a new book based on that talk: Runnin' Down a Dream: How to Thrive in a Career You Actually Love. This episode explores the most valuable ideas from the book and talk. Lees meer
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp.com to learn how they can help your business save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. https://vanta.com/founders
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#412 How Roger Federer Works
19 februari 2026 · 49 min
What I learned from reading The Master: The Long Run and Beautiful Game of Roger Federer by Chris Clarey. Lees meer
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp.com to learn how they can help your business save time and money.
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
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#411 Tortured Into Greatness: The Life of Andre Agassi
4 februari 2026 · 1 uur 1 min
Andre Agassi's autobiography is a brutally honest story about a tennis legend who hated the game that made him famous. Agassi traces his journey from a harsh, obsessive childhood training regimen to superstardom, burnout, rebellion, and eventual redemption—revealing the psychological cost of greatness, the search for identity beyond winning, and how he ultimately found purpose on his own terms. Lees meer
This book was as good as everyone says it is. You should read it.
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business save time and money.
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Make sure you go to VANTA.COM/FOUNDERS and you'll get $1000 off.
Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it.
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#410 Excellent Advice for Living
25 januari 2026 · 38 min
On his 68th birthday, Kevin Kelly began to write down for his young adult children some things he had learned about life that he wished he had known earlier. Kelly’s timeless advice covers an astonishing range, from right living to setting ambitious goals, optimizing generosity, and cultivating compassion. Lees meer
Excellent Advice for Living is the ideal companion for anyone seeking to navigate life with grace and creativity:
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
Some of my favorite quotes from the episode:
1. Choose to believe that the entire universe is conspiring behind your back to make you a success.
2. Mastering the view through the eyes of others will unlock many doors.
3. If you can avoid seeking the approval of others your power is limitless.
4. The reward for good work is more work.
5. Don’t be the best. Be the only.
6. The urgent is a tyrant. The important should be your king.
7. Find smart people who will disagree with you.
8. The main thing is to keep the main…
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The Singular Life of Rick Rubin
16 januari 2026 · 1 uur 21 min
There's no one like Rick Rubin. He's a legendary music producer known for his minimalist approach and relentless pursuit of greatness. This episode is what I learned from reading Rick Rubin: In The Studio by Jake Brown. Lees meer
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. Go to Ramp.com to learn how they can help your business save time and money.
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell Vanta David from Founders sent you and you'll get $1000 off.
Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to Collateral.com
Some of my favorite quotes from the episode:
Less is more but you have to do more to get less.
Designing a product is keeping 5,000 things in your brain and fitting them all together in new and different ways. (Steve Jobs)
Rubin's most valuable quality is his own confidence.
If we're going to do this, let's aim for greatness. You have to believe what you're doing is the most important thing in the world.
Everybody engaged in complicated work needs colleagues. Just the discipline of having to put your thoughts in order with somebody else is a very useful thing. (Charlie Munger)
The key to it is doing what you believe in, as opposed to what you think is …
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#409 The Creative Genius of Rick Rubin
8 januari 2026 · 43 min
"I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin. This episode is what I learned from reading The Creative Act: A Way of Being by Rick Rubin. Lees meer
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp.com and learn how they can help your business control your costs and save time and money.
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. https://www.vanta.com/founders
Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
Some of my favorite quotes:
(00:00) Just one habit, at the top of any field, can be enough to give an edge over the competition.
(1:00) It must have been frustrating for these elite athletes, who wanted to get on the court and show what they could do, to arrive at practice for the first time with this legendary coach only to hear him say, Today we will learn to tie our shoes.
The point Wooden was making was that creating effective habits, down to the smallest detail, is what makes the difference between winning and losing games.
Each habit might seem small, but added together, they have an exponential effect on performance.
Just one habit, at the top of any field, can be enough to give an edge over the competition.
(8:41) Faith allows you to trust the direction without needing to understand it.
(10:16) If you make the choic…
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#408 How to Make a Few MORE Billion Dollars: Brad Jacobs
29 december 2025 · 43 min
In 2024 Brad Jacobs wrote the book How to Make a Few Billion Dollars. Lees meer
In the book Brad explains how he built 8 separate billion dollar companies and other lessons from his 40+ year career as an elite entrepreneur.
In the two years since Brad has made a few MORE billion dollars and so the sequel to his first book is: How to Make a Few MORE Billion Dollars.
In this episode I share some of Brad's ideas on raising tons of money (Brad has raised over $50 billion), mastering his integration playbook, ideas for organizational integration, org chart design, and how Brad keeps his mind centered and in a positive place to handle the inevitable ups and downs of building great companies.
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. https://vanta.com/founders
Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
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The Life of Jesus
25 december 2025 · 35 min
The Life of Jesus as told in the book Jesus: A Biography of a Believer by Paul Johnson. Lees meer
This episode was originally published on Christmas Eve 2023.
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#407 Bruce Springsteen Repairs the Hole in Himself
15 december 2025 · 1 uur 13 min
A viciously unhappy childhood causes Bruce Springsteen to retreat into work in an extreme way as he searches for success (and control). He channels his pain into focus and drive and gets everything he thought he wanted. He didn’t yet know he was lying to himself. He will find that out soon. He falls into a deep depression. One that almost leads to s*icide. With the help of his true friend Jon Landau he seeks professional help. This help helps immediately. The lie he was telling himself was that work was the most important thing in his life. What he really wanted, was what he was incapable of doing: forming a lasting and loving relationship with a woman. For that he realizes he can’t run. For that he realizes he has to stay. That thought terrifies him and is what caused him to seek help. He meets a truly singular woman and for the first time in his life he's able to have a healthy relationship with someone he loves. This realization comes almost 400 pages into Bruce’s incredible autobiography (one of the best I’ve ever read) and it is shocking. I originally thought I was making an episode about Bruce Springsteen’s extreme work ethic (one example: He wrote this book out by hand, multiple times, over 7 years. It’s almost 600 pages. He’s like this with everything btw.) But as I read, and reread this book over the last 6 months I realized that is not the most important part of the story. The work Bruce had to do to fix his mind is the heart and soul of the book. The work he did with Dr. Wayne Myers over 25 years is what allowed him to have a life. Not just a job. A life. Lees meer
As Bruce says after coming through the other side of this: “Work is work . . . but life . . . is life . . . and life trumps art . . . always.”
This is a very unusual episode of Founders. I hope you enjoy it. If you want to skip to the part where he starts dealing with the struggles going on in his mind that starts 46 minutes in.
Episode sponsors:
Ramp gives you everything you need to contro…
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#406 Christian von Koenigsegg
3 december 2025 · 46 min
Christian von Koenigsegg is unapologetically in the pursuit of greatness. Koenigsegg builds some of the fastest and most expensive cars on Earth, has a cult-like following, and relentlessly seeks out challenges he can innovate on. After building his company for more than 30 years, his love and passion for his craft is still as strong as ever. This episode explores some of the most important ideas I found from studying his life and career. It's perfect for anyone that wants to live their dream. Lees meer
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money.
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. https://www.vanta.com/founders
Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
Sources:
Apex: The Story of the Hypercar
Koenigsegg Documentary
Ultimate Koenigsegg Factory Tour With Christian Von Koenigsegg
BMW Podcast Episode 75
Chronicles of Koenigsegg: The World's Fastest Car Company
How To Build A Koenigsegg - NEW Factory Tour
How Koenigsegg Sets Hypercar World Records! | Beyond Victory #19 | Nico Rosberg
Inside Sweden’s Innovation Factory
Christian von Koenigsegg Talks About the Futur…
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Red Bull's Billionaire Maniac Founder
25 november 2025 · 1 uur
I'm reposting one of my favorite founder stories. If you listened to this first time I recommend listening again. If you missed this before, you're about to hear one of the wildest founder stories of all time. Lees meer
A few surprising things I learned from reading about Dietrich Mateschitz, founder of Red Bull:
1. He started the company when he was 41 years old.
2. He was making $500 to $800 million a year and his 49% stake is worth $20 to $30 billion.
3. He still prioritized fitness deep into his 70s and liked driving fast, piloting his planes, and competing in off-road motorcycle races.
4. The company was started with just $500,000 from Mateschitz and $500,000 from his partner. Outside of a small loan from a local bank all other expansion was funded by profits.
5. The company reached profitability in its 3rd year and has been profitable every year since. (33 years and counting)
6. He took no dividends for the first 13 years and reinvested all profits into growth instead
7. He viewed Red Bull as a “marketing conglomerate” and tried to outsource everything else
8. He was intensely private. When an author tried to interview his elderly mother for an unauthorized biography. Mateschitz threatened to have his knee caps broken. He said it would only cost $500 to hire a Russian to do the job.
9. There are no biographies written in English about Mateschitz.
10. He believed a handshake agreement among gentlemen was sufficient and regularly did business with trusted partners with no written contract.
11. He bought a popular Austrian magazine just so he wouldn’t appear in it.
12. He was universally described by former employees as a gentleman, charismatic, and fiercely loyal.
13. He didn’t like spending time socializing. He said:
“I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."
14. …
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#405 How Rockefeller Worked
17 november 2025 · 58 min
This episode covers the insanely valuable company-building principles of John D. Rockefeller—and nothing else. Lees meer
I spent over 40 hours reading (and rereading) this obscure biography of Rockefeller that costs $1,000
I then spent several days editing down 25 pages of notes from the book. I deleted everything that was not How Rockefeller Works
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. https://www.vanta.com/founders
Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
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My conversation with Todd Graves
9 november 2025 · 2 uur 1 min
Todd Graves is one of my favorite living founders. He owns over 90% of Raising Canes — a business that is worth at least $20 billion. Todd's maxim is "Do one thing and do it better than anyone else." It is impossible not to be inspired by his terminator levels of determination. I hope you enjoy our conversation as much as I did. Lees meer
Episode show notes: https://www.davidsenra.com/episode/to...
Made possible by
Ramp: https://ramp.com
HubSpot: https://hubspot.com
Function: https://functionhealth.com/senraChapters
(00:00) The Entrepreneurial Mindset: Sleep and Business Obsession
(02:13) The Birth of Raising Cane's: Overcoming Skepticism
(03:29) Inspiration from In-N-Out Burger
(07:17) The Importance of Quality and Focus
(14:49) The Journey to Success: Hard Work and Sacrifice
(19:21) The Early Days: Building Raising Cane's from Scratch
(21:23) Financing the Dream: Unconventional Paths
(32:28) The Relentless Pursuit of Success
(33:02) Commitment and Oaths: The Camping Trip
(34:02) Fanaticism and Relentless Focus
(34:53) Learning from Others and Continuous Improvement
(35:06) The Never-Satisfied Mindset
(36:04) The Importance of Founders in Business
(39:55) The Purpose Beyond Profit
(51:52) Financing the Dream: Credit Cards and SBA Loans
(55:47) Building the First Restaurant
(57:56) Expanding the Vision
(58:59) Positive Motivational Management
(01:00:51) Creating a Coaching Culture
(01:01:42) Intrinsic Motivation vs. Titles
(01:02:41) The Importance of Being Present
(01:06:35) Respect, Recognition, and Rewards
(01:09:12) The Power of Encouragement
(01:18:10) The Myth of Delegation
(01:22:57) Focus on What You Do Best
(01:30:07) Dining at Jiro in Tokyo
(01:30:59) The Franchise Model Debate
(01:32:50) Challenges of Franchising
(01:35:21) Building a Business Authentic to You
(01:37:07) Financing and Expansion Strategies
(01:49:13) Surviving Hurricane Katrina
(01:55:48) Lessons from Estée Lauder
(01:58:06) Final Thoughts and Reflections -
#404 How Larry Ellison Thinks
4 november 2025 · 1 uur 2 min
This episode covers the unique way Larry Ellison thinks. Lees meer
I spent over 40 hours reading (and rereading) this book on Ellison written by Matthew Symonds.
I then spent several days editing down 40 pages of notes into a one-hour nonstop stream of Larry Ellison's ideas.
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. https://www.vanta.com/founders
Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
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My Conversation with Brad Jacobs
28 oktober 2025 · 2 uur 4 min
I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders. Lees meer
So it is very important that you follow David Senra on Spotify, Apple Podcasts, YouTube, or wherever you're listening to this so you don't miss future episodes.
Nothing is changing with Founders. I will never stop making Founders.
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#403 How Jensen Works
20 oktober 2025 · 55 min
This episode covers the insanely valuable company-building principles of Jensen Huang—and nothing else. Lees meer
I spent over 40 hours reading (and rereading) this book on Jensen and Nvidia written by Tae Kim
I then spent several days editing down 30 pages of notes from the book. I deleted everything that was not How Jensen Works.
List of ideas:
1. Professor Jensen
2. The Whiteboard
3. Complacency Kills
4. Insist on a Flat Organization
5. Public Criticism
6. Tortured Into Greatness
7. Speed of Light
8. Extreme In All Things
9. Top 5 Emails
10. Direct Communication
11. LUA
12. The Mission is the Boss and Pilot-in-Command
13. Strategy is Action
14. Ship The Whole Cow
15. Go To School On Everybody
16. Create The Market
17. Choke You With Gold
18. Highest Priority First
19. Swarm Your Greatest Opportunity
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. https://www.vanta.com/founders
Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
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My Conversation with Michael Dell
13 oktober 2025 · 1 uur 32 min
I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders. Lees meer
So it is very important that you follow David Senra on Spotify, Apple Podcasts, YouTube, or wherever you're listening to this so you don't miss future episodes.
Nothing is changing with Founders. I will never stop making Founders.
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#402 Thomas Peterffy: The $80 Billion Founder Who Automates Everything
5 oktober 2025 · 32 min
I didn’t know who Thomas Peterffy was. I was shocked to learn that he is 81 years old, worth $80 billion dollars, and has built his $120 billion company, Interactive Brokers, into one of the most efficient companies in the world. I discovered Peterffy by reading this incredible profile about him. I couldn’t put it down. That’s what this episode is about. Lees meer
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
https://www.vanta.com/founders Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
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My conversation with Daniel Ek: Founder of Spotify
28 september 2025 · 2 uur 10 min
I started a new show so I can have long-form conversations with the greatest living founders. You can watch on Spotify, Apple Podcasts, YouTube, X, or the web. Lees meer
The new show is on a separate feed so don't forget to follow David Senra so you don't miss future episodes. Nothing is changing with Founders. I will never stop making that podcast.
Thanks for the support!
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#401 How Bill Gates Works
24 september 2025 · 1 uur 8 min
This episode is about Bill Gates' obsessive drive and hardcore work ethic. Bill Gates had the rarest entrepreneurial talent—the ability to see the leverage point in a new industry, seize it with relentless intensity, and *will* Microsoft into one of the most successful companies in human history. Lees meer
To make this episode I read Bill's new autobiography, Source Code: My Beginnings, and pulled ideas and notes from 4 more books about his singular career:
Hard Drive: Bill Gates and the Making of the Microsoft Empire
Overdrive: Bill Gates and the Race to Control Cyberspace
Idea Man: A Memoir by the Cofounder of Microsoft
In the Company of Giants: Candid Conversations With the Visionaries of the Digital World
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
https://www.vanta.com/founders Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
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#400 The Stubborn Genius of James Dyson
12 september 2025 · 1 uur 13 min
This episode covers the extreme perseverance and the stubborn genius of James Dyson. Lees meer
Dyson has a business philosophy which is very different from anything you might have encountered before. A philosophy which demands difference from what exists and retention of total control. For almost four decades, James Dyson has been building one of the most valuable privately-held companies in the world. A company he owns without shareholders — and one that is centered around an obsession with the quality of the product above all.
I spent well over 70 hours reading (and rereading) both Against the Odds and Invention: A Life of Learning Through Failure. These books tell the story of the vision of a single man, pursued with dogged determination, that was nothing less than obsession.
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
https://www.vanta.com/foundersCollateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
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#399 How Elon Works
25 augustus 2025 · 1 uur 33 min
This episode covers the insanely valuable company-building principles of Elon Musk—and nothing else. Lees meer
I spent well over 60 hours reading (and rereading) the biography of Elon Musk written by Walter Isaacson. I then spent several days editing down 40 pages of notes from the book. I deleted everything that was not about How Elon Works.
This episode focuses exclusively on the ideas Elon used to build his companies and his truly singular career. There is no one else like him — living or dead.
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
https://www.vanta.com/foundersCollateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com
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#398 Steve Jobs In His Own Words (Make Something Wonderful)
14 augustus 2025 · 2 uur 1 min
A curated collection of Steve’s speeches, interviews, and correspondence, Make Something Wonderful offers a window into how one of the world’s most creative entrepreneurs approached his life and work. In these pages, Steve shares his perspective on his childhood, on launching and being pushed out of Apple, on his time with Pixar and NeXT, and on his return to the company that started it all. Read the book for free courtesy of The Steve Jobs Archive. Lees meer
This episode was originally published April 17, 2023.
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
https://www.vanta.com/foundersFounders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here.
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#397 Jiro Ono: Simplicity Is The Ultimate Advantage
4 augustus 2025 · 41 min
Jiro Ono is the greatest living sushi chef. He was kicked out his house when he was 9. He started working in a restaurant so he wouldn't have to sleep under a bridge. He never stopped. Over his 75 year career he rose to the very top of his profession. People travel from all over the world to eat at his restaurant. The meal costs $400 per person and lasts 15 minutes. This episode is what I learned from reading the transcript of the documentary Jiro Dreams of Sushi and is full of ideas you can use in your work. Lees meer
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
https://www.vanta.comJoin my free email newsletter to get my top 10 highlights from every book https://davidsenra.com
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#396 The Obsession of Enzo Ferrari
30 juli 2025 · 57 min
I've read hundreds of thousands of words about Enzo Ferrari. For this episode I distilled down his most important ideas into 1 hour. Ferrari was truly one of history's greatest obsessives. Lees meer
Episode sponsors:
Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money. https://ramp.com
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Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off. https://www.vanta.com
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Join my free email newsletter to get my top 10 highlights from every book https://davidsenra.comSources:
The Terrible Joys of Enzo Ferrari by Winthrop Sargeant. Published in The New Yorker January 7th 1966.
The Story of Ferrari by Stuart Codling
Enzo Ferrari: Power, Politics and the Making of an Automobile Empire by Luca Dal Monte
Enzo Ferrari: The Man and the Machine by Brock Yates
Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime
Selected highlights:
1. He who travels fast, carries little.
2. All masterpieces bespeaks the character of its creator
3. "When the driver steps on the gas I want him to shit his pants."
4. It is obvious that a Ferrari is the product of a sort of automotive watch-maker.
5. Ferrari has never taken a vacation in his life.
6. Racing is a profession for men who do not wish to die in bed.
7. If there was one essential quality about the man it was his ironbound tenacity, his fierce devotion to the single cause of winning automobile races with cars bearing his name. From 1930 onward, for nearly sixty years, hardly a day passed when this thought was not fore…
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#395 How Geniuses and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport
22 juli 2025 · 1 uur 5 min
Those on the margins often come to control the center. That maxim ties together the three remarkable people profiled in this episode: Lees meer
Colin Chapman, known as “the mad scientist of F1”, did more to influence F1 design than any other person in history.
Bernie Ecclestone, known as “Supremo”, Bernie transformed Formula One from a disorganized, rag-tag, chaotic collection of racing teams, into the world’s premier motor racing series. He built the business of F1— and made billions for himself along the way.
Dietrich Mateschitz, founder of Red Bull, bought two Formula One teams and insisted on becoming the sport’s foremost disruptor. Determined to question every standard way of operating, Mateschitz’s unlimited ambition transformed his team of outsiders and mavericks into a dominant force, all while building one of the world’s most valuable private companies.
All three were outsiders. All three thrived on taking risks. All three insisted on doing things their way.
This episode is what I learned from reading The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport by Joshua Robinson and and Johnathan Clegg.
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Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save time and money.
-----
Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. Find out how increased security leads to more customers by going to Vanta. Tell them David from Founders sent you and you'll get $1000 off.
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Join my free email newsletter to get my top 10 highlights from every book
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