Lenny's Podcast: Product | Career | Growth
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10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
19 februari 2023 · 1 uur 14 min
Brought to you by Vanta—Automate compliance. Simplify security: https://vanta.com/lenny | Amplitude—Build better products: https://amplitude.com/ | Dovetail—Bring your customer into every decision: https://dovetailapp.com/lenny Lees meer
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Patrick Campbell is the founder and CEO of ProfitWell, which he bootstrapped and sold for over $200 million. In this special episode, we explore 10 big ideas from Patrick, including tips for hiring employees who align with your company values, creating winning pricing and retention strategies, determining the right time to raise money, and more. Whether you’re just starting out or looking to scale your SaaS business, this must-listen episode offers practical and actionable advice that will help you avoid missteps and think differently.
Find the transcript for this episode and all past episodes at: https://www.lennysnewsletter.com/p/10-lessons-from-bootstrapping-a-200m
Where to find Patrick Campbell:
• Twitter: https://twitter.com/Patticus
• LinkedIn: https://www.linkedin.com/in/patrickccampbell/
• Email: pc@patticus.com
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• Douglas Atkin on LinkedIn: https://www.linkedin.com/in/doatkin/
• Patrick Campbell’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/saas-pricing-strategy/comments
• ProfitWell: https://www.profitwell.com/
• The Cadence: How to Operate a SaaS Startup: https://medium.com/craft-ventures/the-cadence-how-to-operate-a-saas-startup-436aa8099e8
• Edward Snowden on Twitter: https://twitter.com/Snowden
• The Flywheel: https://www.hubspot.com/flywheel
• High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884
• Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts: https://www.amazon.com/Thinking-Bets-Making-Smarter-Decisions/dp/0735216355
• Powerful: http…
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Understanding the role of product ops | Christine Itwaru (Pendo)
16 februari 2023 · 1 uur 7 min
Brought to you by Amplitude—Build better products: https://amplitude.com/ | Lenny’s Job Board—Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent | Vanta—Automate compliance. Simplify security: https://vanta.com/lenny Lees meer
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Christine Itwaru is a longtime product operations leader at Pendo and more recently has taken on the larger role of Principal Strategist there. Before leading product ops, Christine spent 12 years in product management. In this episode, we delve into the rapidly growing field of product ops and discover how Christine is part of shaping the role industry-wide. She helps us define the role of product operations, what kind of person would be a good fit for the product ops role, when your company would benefit from product ops, and what red flags to look for if you decide to go down this path.
Find the full transcript here: https://www.lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo/#transcript
Where to find Christine Itwaru:
• Twitter: https://twitter.com/christineitwaru
• LinkedIn: https://www.linkedin.com/in/christineitwaru/
• Website: https://theproductheart.com/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• Ben Williams on Lenny’s Podcast: https://www.podpage.com/lennys-podcast/how-snyk-built-a-product-led-growth-juggernaut-ben-williams-vp-of-product-at-snyk/
• Pendo: https://go.pendo.io/
• Marty Cagan on Lenny’s Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/
• Salesforce: https://www.salesforce.com/
• Looker: https://www.looker.com/
• Tray: https://tray.io/
• Zapier: https://zapier.com/
• Zendesk: https://www.zendesk.com/
• Casey Winters on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/
• Inspir…
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Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
12 februari 2023 · 1 uur 4 min
Brought to you by Public—Invest in stocks, treasuries, crypto, and more: https://public.com/lenny | Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ Lees meer
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Lauryn Isford is a product growth leader and practitioner, who most recently led Growth at Airtable, and is about to start something new 🤫. In today’s episode, we get into the many tactics Lauryn has learned about optimizing onboarding flows. Lauryn describes how overhauling Airtable’s onboarding led to a 20% increase in activation rate, the company’s unique segmentation process, and why North Star metrics are so vital. Lauryn also shares her framework for a PLG growth funnel, and how to use a reverse trial to leverage the benefits of both freemium products and trials. If you’re looking to find growth opportunities within your funnel, this episode is for you.
Find the full transcript here: https://www.lennysnewsletter.com/p/mastering-onboarding-lauryn-isford
Where to find Lauryn Isford:
• Twitter: https://twitter.com/laurynisford
• LinkedIn: https://www.linkedin.com/in/laurynisford/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days: https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/1442397683
• Blue Bottle coffee: https://bluebottlecoffee.com/
• Airtable: https://www.airtable.com/
• How to determine your activation metric: https://www.lennysnewsletter.com/p/how-to-determine-your-activation
• Elena Verna on Lenny’s Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/
• The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt D…
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Leading with empathy | Keith Yandell (DoorDash, Uber)
9 februari 2023 · 56 min
Brought to you by OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny | Amplitude—Build better products: https://amplitude.com/ | Coda—Meet the evolution of docs: https://coda.io/lenny Lees meer
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Keith Yandell started at DoorDash as Chief Legal Officer and during his tenure has also led the HR, Customer Support, Marketing, and now Corporate Development teams. In today’s episode, we talk about leadership, and how to lead with empathy. We dig into DoorDash’s unique culture and touch on the WeDash program, which requires every employee to complete four deliveries a year in order to better understand the customer experience. Keith shares his “How to Work with Keith” document and discusses the importance of openness in the workplace. He also gives some tips for founders on hiring, engaging with legal, and how to make big decisions when teams are competing for resources.
Where to find Keith Yandell:
• Twitter: https://twitter.com/kdyandell
• LinkedIn: https://www.linkedin.com/in/keith-yandell-2a947432/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• Gokul Rajaram on Lenny’s Podcast: https://www.lennyspodcast.com/gokul-rajaram-on-designing-your-product-development-process-when-and-how-to-hire-your-first-pm-a-playbook-for-hiring-leaders-getting-ahead-in-you-career-how-to-get-started-angel-investing-more/
• Ryan Sokol on LinkedIn: https://www.linkedin.com/in/ryan-sokol-00b2333/
• Tony Xu on LinkedIn: https://www.linkedin.com/in/xutony/
• About WeDash: https://doordash.news/culture/wedash-doordash-employee-program-how-does-it-work/
• Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484
• How to be successful working with Keith doc: https://docs.google.com/document/d/12yTpBZFab6SPAruSpSD6CB_qLOu5L8kpQ4CCmX9pDx4/edit?mode=html
• Kofi Amoo-Gottfrie…
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AI and product management | Marily Nika (Meta, Google)
5 februari 2023 · 48 min
Brought to you by Amplitude—Build better products: https://amplitude.com/ | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ | Pando—Always-on employee progression: https://www.pando.com/lenny Lees meer
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Marily is a computer scientist and an AI Product Leader currently working for Meta’s reality labs, and previously at Google for 8 years. In 2014 she completed a PhD in Machine Learning. She is also an Executive Fellow at Harvard Business School and she has taught numerous courses, actively teaching AI Product Management on Maven and at Harvard. Marily joins us in today's episode to shed light on the role of AI in product management. She shares her insights on how AI is empowering her work, and why she believes that every Product Manager will be an AI Product Manager in the future. We also discuss why PM’s should learn a bit of coding, where they can learn it, and best practices for working with data scientists. Marily shares some insight into building her AI Product Management course and also why she full-heartedly believes you should also create your own course.
Where to find Marily Nika:
• Instagram: http://www.instagram.com/marilynika
• LinkedIn: https://www.linkedin.com/in/marilynika/
• YouTube: https://www.youtube.com/c/MarilyNikaPM
• Website: https://bio.link/marilynika
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• The Download newsletter: https://www.technologyreview.com/topic/download-newsletter/
• TLDR newsletter: https://tldr.tech/
• ChatGPT: https://chat.openai.com/auth/login
• MidJourney: https://midjourney.com/home/
• Whisper: https://whisper.ai/
• Machine Learning Specialization course: https://www.coursera.org/specializations/machine-learning-introduction
• Career Foundry: https://careerfoundry.com/
• Coding Dojo: https://www.codingdojo.com/
• Building AI Products—For Current & Aspiring Prod…
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How to foster innovation and big thinking | Eeke de Milliano (Retool, Stripe)
2 februari 2023 · 1 uur 3 min
Brought to you by Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny | Notion—One workspace. Every team: https://www.notion.com/lennyspod | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ Lees meer
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Eeke de Milliano is the Head of Product at Retool and a former product lead at Stripe. In this episode, we discuss how any team can become an innovation machine. We talk about how a culture of writing led to a team of rigorous thinkers at Stripe. We cover tactics to breed innovative teams that you can replicate at your own company: From embracing retrospectives to creating systems that give individuals the "permission to think big". Eeke shares her framework for prioritizing resources between core products, strategic initiatives, and big bets, and how it helped Retool launch three new products in a year. She also gives a comprehensive overview of the right level of process for companies of different sizes, and how to build a talent portfolio.
Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-foster-innovation-and-big
Where to find Eeke de Milliano:
• Twitter: https://twitter.com/eekedm
• LinkedIn: https://www.linkedin.com/in/eeke-de-milliano-3b05a629/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• Snir Kodesh on LinkedIn: https://www.linkedin.com/in/snirkodesh/
• Stripe: https://stripe.com/
• Stripe’s operating principles: https://stripe.com/jobs/culture
• Retool: https://retool.com/
• Brian Krausz on LinkedIn: https://www.linkedin.com/in/bkrausz/
• Retool Workflows: https://retool.com/products/workflows/
• Retool Mobile: https://retool.com/products/mobile
• Retool Database: https://retool.com/products/database
• Ian Leslie on “Being Human in the Age of AI”: https://www.econtalk.org/ian-leslie-on-being-human-in-the-age-of-ai/
• Claire Hughes Jo…
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Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
29 januari 2023 · 1 uur 14 min
Brought to you by OneSchema—import CSV data 10x faster: https://oneschema.co/lenny; Pando—always-on employee progression: https://www.pando.com/lenny; and Lenny’s Job Board—hire the best product people, find the best product gigs: https://www.lennysjobs.com/talent. Lees meer
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Zoelle Egner is best known for her time at Airtable (currently valued at $11 billion), where she was the 11th employee and built and led the initial marketing and customer success teams. Currently she’s the Head of Marketing and Growth at Block Party, a company that designs consumer tools for online safety and anti-harassment. In today’s episode, we explore the marketing strategies that helped Airtable punch above its weight and build an established brand. We also dig into how Airtable was able to find its first super-users, how customer success played a key role in getting early traction, and the do’s and don’ts for marketing investments. Zoelle also shares her experience working for VaccinateCA (which ended up playing a massive role in helping get people vaccinated during the pandemic) and several tips for obtaining valuable customer feedback.
Find the full transcript here: https://www.lennysnewsletter.com/p/lessons-from-airtables-unconventional
Where to find Zoelle Egner:
• Twitter: https://twitter.com/zoelle
• LinkedIn: https://www.linkedin.com/in/zoelleegner/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• Patrick McKenzie on Twitter: https://twitter.com/patio11
• The Last of Us on HBO: https://www.hbo.com/the-last-of-us
• Airtable: https://www.airtable.com/
• Hacker News: https://news.ycombinator.com/
• Block Party app: https://www.blockpartyapp.com/
• Kathy Sierra’s book Badass: Making Users Awesome: https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/1491919019
• Gainsight: https://www.gainsight.com/
• Datadog: https://www.datadoghq.com/
…
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An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)
26 januari 2023 · 46 min
Brought to you by Pando—Always on employee progression (https://www.pando.com/lenny), Notion—One workspace. Every team (https://www.notion.com/lennyspod), and Lemon.io—A marketplace of vetted software developers (https://lemon.io/lenny). Lees meer
Vijay Iyengar is Head of Product at Mixpanel, and similar to myself, came from an engineering background before transitioning to product. In today’s episode, he explains how Mixpanel has evolved its growth strategy from a fast-paced, feature-focused approach to a more deliberate approach that prioritizes design and user experience. He also shares how Mixpanel irons out customer problems, including implementing internal tools that allow engineering and product teams to respond to customer feedback directly. Additionally, Vijay shares his top SaaS products, books, frameworks, and more. Tune in to gain valuable insights from a seasoned product leader.
Where to find Vijay Iyengar:
• Twitter: https://twitter.com/vijayiyengar
• LinkedIn: https://www.linkedin.com/in/vijay4/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• Mixpanel: https://mixpanel.com/
• Figma: https://www.figma.com/
• Notion: https://www.notion.so/
• “Shape Up: Stop Running in Circles and Ship Work That Matters”: https://basecamp.com/shapeup
• The RICE prioritization framework: https://www.productplan.com/glossary/rice-scoring-model/
• BigQuery: https://cloud.google.com/bigquery
• Census: https://www.getcensus.com/
• Zoom: https://zoom.us/
• FigJam: https://www.figma.com/figjam/
• A Data Stack for PLG teams: https://mixpanel.com/blog/data-analytics-product-led-growth/
• Product analytics in the modern data stack: https://mixpanel.com/blog/mixpanel-partners-with-census-to-bring-product-analytics-to-the-modern-data-stack/
• Snowflake: https://www.snowflake.com/en/
• Amazon Redshift: https://www.amazonaws.cn/en/redshift/
• …
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Building your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)
19 januari 2023 · 1 uur 21 min
Ravi was previously CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor. Currently, he’s co-founder and CEO of Outpace, a coaching platform designed to help people reach their professional goals. In today’s podcast, we dive deep into Ravi’s product strategy stack framework and how it was used to develop a powerful strategy at Tinder. We also cover his other popular frameworks—the frontier of understanding and exponential feedback—and how both of them can help you grow in your career. We discuss the differences between building product at a startup versus a large tech company, and how Ravi has had to shift his mindset as he’s moved away from a product leadership role into a founder role. Finally, he shares a bit about how Outpace is using AI to amplify coaches and help make them more efficient and effective. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/building-your-product-strategy-stack
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Thank you to our wonderful sponsors for supporting this podcast:
• Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny
• OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny
• Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny
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Where to find Ravi Mehta:
• Twitter: https://twitter.com/ravi_mehta
• LinkedIn: https://www.linkedin.com/in/ravimehta/
• Website: https://www.ravi-mehta.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Referenced:
Disclaimer: Lenny is an angel investor in Ravi’s company, Outpace
• Reforge’s Product Strategy Program created by Casey Winters and Fareed Mosavat: https://www.reforge.com/programs/product-strategy
• Matt Mochary on Lenny’s Podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/
• Indie …
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What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess)
15 januari 2023 · 1 uur 41 min
John Cutler writes the popular and beloved product newsletter The Beautiful Mess. For many years, he was a Product Evangelist at Amplitude, which led him to meeting and working with a large number of product teams around the world. Through this role, he gained unique insight into how the best product teams operate. In today’s episode, John reflects on leaving his role at Amplitude, and explains the attributes that the top 1% of product teams share. We also go deep into some of his favorite frameworks and discuss the best way to apply these frameworks to your work. We also unpack skills like product sense and product mindset, and what he’s planning in his new role at Toast. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/what-differentiates-the-highest-performing
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Thank you to our wonderful sponsors for supporting this podcast:
• Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny
• Eppo—Run reliable, impactful experiments: https://www.geteppo.com/
• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
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Where to find John Cutler:
• Twitter: https://twitter.com/johncutlefish
• LinkedIn: https://www.linkedin.com/in/johnpcutler/
• Newsletter: https://cutlefish.substack.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Referenced:
• Amplitude: https://amplitude.com/
• The North Star Playbook: https://info.amplitude.com/north-star-playbook
• Craig Daniel on LinkedIn: https://www.linkedin.com/in/craigmdaniel/
• Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595
• AppFolio: https://www.appfolio.com/
• High Leverage Product Evangelism: https://cutlefish.substack.com/p/high-leverage-product-evangelism
• Satya Nadella on LinkedIn: https://www.linkedin.com/in…
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How to price your product | Naomi Ionita (Menlo Ventures)
12 januari 2023 · 53 min
Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built product growth and monetization teams starting over a decade ago as one of the first PLG leaders in B2B. She was an early mentor at Reforge and her expertise is in building full-stack growth teams and cultures, launching new products, and helping existing products monetize and retain their users. Consider today’s episode a master class on monetization and pricing. We talk about common mistakes made by founders, specific experiments for how to determine pricing, and why initial growth sometimes comes at the expense of revenue. Naomi also introduces the concept of the Modern Growth Stack, how AI will play a role in growth, and what she’s most excited about for the future. Lees meer
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Thank you to our wonderful sponsors for supporting this podcast:
• Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny
• Notion—One workspace. Every team: https://www.notion.com/lennyspod
• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
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Where to find Naomi:
• Twitter: https://twitter.com/npilosof
• LinkedIn: https://www.linkedin.com/in/naomipilosofionita/
• Website: https://www.menlovc.com/naomi-pilosof-ionita
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Referenced:
Disclaimer: Lenny is an angel investor in a few startups mentioned in this episode: Eppo, Endgame, Pocus
• Evernote: https://evernote.com/
• Figma: https://www.figma.com/
• The Van Westendorp pricing model: https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/?sh=7e6077f855c7
• OpenView: https://openviewpartners.com/
• SaaS business model at Profitwell: https://www.profitwell.com/recur/all/saas-business-model
• Envoy: https://envoy.com/
• Invoice…
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An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)
8 januari 2023 · 1 uur 9 min
Yuhki Yamashita is Chief Product Officer at Figma. Prior to Figma, he was Head of Design of Uber’s New Mobility efforts, and before that a product manager at Google and Microsoft. Adding to his impressive resume, Yuhki also taught introductory computer science at Harvard. In today's episode, we talk about operationalizing quality, the case against OKRs, and how Figma isn't just known for product-led growth, but also for building a community of empowered users. Yuhki also shares why he thinks storytelling is key to being a great product manager, owning the "why," and the potential impact of Adobe's acquisition of Figma. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/an-inside-look-at-how-figma-builds
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Thank you to our wonderful sponsors for supporting this podcast:
• Notion—One workspace. Every team: https://www.notion.com/lennyspod
• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
• Flatfile—A CSV importer that says yes instead of error: mismatch: https://www.flatfile.com/lenny
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Where to find Yuhki Yamashita:
• Twitter: https://twitter.com/yuhkiyam
• LinkedIn: https://www.linkedin.com/in/yuhki/
• Website: https://www.figma.com/@yuhki
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Referenced:
• Yuhki’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/how-figma-builds-product
• Shishir Mehrotra on Lenny’s Podcast: https://podcasts.apple.com/us/podcast/the-rituals-of-great-teams-shishir-mehrotra-of/id1627920305?i=1000576021672
• Five Why’s template: https://www.figma.com/templates/5-whys-template/
• Dylan Field on Twitter: https://twitter.com/zoink
• Jeff Holden on Twitter: https://twitter.com/jeffholden
• Figma: https://www.figma.com/
• Friends of Figma: https://friends.figma.com/
• Camille Ricketts on Lenny’s Podcast: https://www.lennyspodcast.com/how-notio…
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Leveraging mentors to uplevel your career | Jules Walter (YouTube, Slack)
5 januari 2023 · 1 uur 10 min
Jules Walter is a product leader at YouTube and co-founder of both the Black Product Managers Network and Codepath.org. Previously, he led monetization and mobile growth teams at Slack. He’s also a very well-known leader in the broader product community. In today’s episode, we discuss the skills that matter most to PMs, and how to build those skills. We also spend quite a bit of time talking about the importance of finding mentors to help you learn new skills, how to nail your next job interview, barriers to entry for underrepresented people, and some of the most common paths into product management. Lees meer
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Find the full transcript at: https://www.lennysnewsletter.com/p/leveraging-mentors-to-uplevel-your
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Thank you to our wonderful sponsors for supporting this podcast:
• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
• Notion—One workspace. Every team: https://www.notion.com/lennyspod
• Linear—The new standard for modern software development: https://linear.app/lenny
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Where to find Jules Walter:
• Twitter: https://twitter.com/julesdwalt
• LinkedIn: https://www.linkedin.com/in/juleswalter/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Referenced:
• Black Product Managers Network: https://www.blackproductmanagers.com
• Maryanna Quigless on LinkedIn: https://www.linkedin.com/in/quigless/
• Brittany Bankston on LinkedIn: https://www.linkedin.com/in/brittany-bankston-77693a85/
• Benin Saffo on LinkedIn: https://www.linkedin.com/in/benin-saffo/
• Lawrence Ripsher on LinkedIn: https://www.linkedin.com/in/lawrenceripsher/
• Matt Mochary on Lenny’s Podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/
• Adriel Frederick on Lenny’s Podcast: https://podcasts.apple.com/us/podcast/humanizing-product-development-adriel-frederick-reddit/id1…
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Countdown of the top 10 episodes of the year
29 december 2022 · 1 uur 1 min
If you ever wanted to distill 3,310 hours of knowledge into 60 minutes, then this episode is for you. For the last 6 months, Lenny’s Podcast has been downloaded more than 2 million times and is now a top 10 technology podcast across both Apple and Spotify. And in this special episode, I’m breaking down the top 10 most downloaded episodes, plus sharing my favorite lessons from each. It's unlike anything I've done before, and I hope you love it. Happy holidays, happy new year, and from the bottom of my heart, thank you so much for listening, sharing, and for supporting the podcast. I’ll see you in 2023! Lees meer
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Thank you to our wonderful sponsors for supporting this podcast:
• TED—ReThinking with Adam Grant: https://adamgrant.net/podcasts/rethinking/
• Notion—One workspace. Every team: https://www.notion.com/lennyspod
• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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The 10 most downloaded episodes of 2022:
* April Dunford on Lenny’s Podcast: https://www.lennyspodcast.com/april-dunford-on-product-positioning-segmentation-and-optimizing-your-sales-process/
* Crystal Widjaja on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-scrappily-hire-for-measure-and-unlock-growth-crystal-widjaja-gojek-and-kumu/
* Julie Zhuo on Lenny’s Podcast: https://www.lennyspodcast.com/julie-zhuo-on-accelerating-your-career-impostor-syndrome-writing-building-product-sense-using-intuition-vs-data-hiring-designers-and-moving-into-management/
* Shishir Mehrotra on Lenny’s Podcast: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/
* Kristen Berman on Lenny’s Podcast: https://www.lennyspodcast.com/using-behavioral-science-to-improve-your-product-kristen-berman-irrational-labs/
* Elena Verna on Lenny’s Podcast: https://www.lennyspodcast.com/elena-…
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Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
18 december 2022 · 1 uur 18 min
Chris Hutchins recently left his position as Head of New Product Strategy at Wealthfront to focus full-time on his podcast, All the Hacks. If you’re thinking about starting your own podcast or are simply interested in the process, be sure to check out today’s episode. We dive deep on all things podcasting: the pros and cons, how to climb the charts, and how much time you should expect to spend on each episode from start to finish. We talk in-depth about the process, from pre-production to publication, and share all of the products we use for recording, editing, and publishing. Chris also offers some important tips and tricks on how to get your first subscribers and how to market and grow your podcast, as well as some incredible money-saving hacks that you can start implementing today. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/launching-and-growing-a-podcast-chris
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Thank you to our wonderful sponsors for supporting this podcast:
• Notion—One workspace. Every team: https://www.notion.com/lennyspod
• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
• Lenny’s Job Board—Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent
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Where to find Chris Hutchins:
• Twitter: https://twitter.com/hutchins
• LinkedIn: https://www.linkedin.com/in/chrishutchins/
• Website: https://chrishutchins.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Referenced:
• All the Hacks podcast: https://www.allthehacks.com/
• All the Hacks newsletter: https://allthehacks.com/email
• Andy Rachleff on Twitter: https://twitter.com/arachleff
• Kerri Walsh Jennings on All the Hacks: https://www.allthehacks.com/performance-psychology-kerri-walsh-jennings/
• Descript: https://www.descript.com/
• Erika Taught Me podcast: https://podcasts.apple.com/us/podcast/erika-taught-me/id16…
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Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
15 december 2022 · 1 uur 2 min
Pete Kazanjy is the author of Founding Sales: The Early Stage Go-to-Market Handbook and the founder of Modern Sales Pros, an invite-only peer learning community focused on sales operations and sales leadership. He’s also the co-founder of Atrium, a B2B SaaS company that provides data-driven sales solutions. Pete got his start in product at VMware and then dove deep into the art and science of sales. In today’s episode, we talk about the importance of founder-led sales and how to methodically scale a sales department. He explains the difference between old-school sales and modern sales, which focuses on human connection and solving problems for customers. He also shares actionable tips to improve your sales technique and explains how to use data to monitor your success at different milestones in the sales process. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/founder-led-sales-pete-kazanjy-founding
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Thank you to our wonderful sponsors for supporting this podcast:
• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
• Flatfile—A CSV importer that says yes instead of error: mismatch: https://www.flatfile.com/lenny
• Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny
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Where to find Pete:
• Twitter: https://twitter.com/Kazanjy
• LinkedIn: https://www.linkedin.com/in/kazanjy/
• Website: https://kazanjy.svbtle.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Referenced:
• Founding Sales: The Early Stage Go-to-Market Handbook: https://www.amazon.com/Founding-Sales-Go-Market-Handbook-ebook/dp/B08PMK17Z1
• Brianne Kimmel’s SaaS school: http://briannekimmel.com/saas-school/
• Modern Sales Pros: https://modernsaleshq.com/
• The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses: https://www.amazon…
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How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
11 december 2022 · 1 uur 8 min
Camille Ricketts began her career in journalism, at the Wall Street Journal, in 2006. In 2010 she joined Tesla, where she worked in communications alongside Elon Musk. She transitioned into marketing and became the Head of Content and Marketing at First Round Capital and then went on to become the very first marketing hire at Notion. In today’s episode, we dig into community-led growth—what it is, and when and how to pursue it. We get super-specific on how Notion championed their most loyal users and built a passionate community, and the incredible outcome it had for the company’s growth. We also talk about how to create great content, and how content can drive growth for your business and brand. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/how-notion-leveraged-community-to
—
Thank you to our wonderful sponsors for supporting this podcast:
• Eppo—Run reliable, impactful experiments: https://www.geteppo.com/
• Flatfile—A CSV importer that says yes instead of error: mismatch: https://www.flatfile.com/lenny
• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
—
Where to find Camille:
• Twitter: https://twitter.com/camillericketts
• LinkedIn: https://www.linkedin.com/in/camillericketts/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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People referenced:
• Ivan Zhao: https://www.linkedin.com/in/ivanhzhao/
• Simon Last: https://www.linkedin.com/in/simon-last-41404140/
• Lexie Barnhorn: https://www.linkedin.com/in/alexisbarnhorn/
• Ben Lang: https://www.linkedin.com/in/benmlang/
• Claire Butler: https://www.linkedin.com/in/clairetbutler/
• Jessi Craige Shikman at First Round: https://firstround.com/person/jessi-craige-shikman/
• Brett Berson at First Round: https://firstround.com/person/brett-berson/
• Josh Kopelman at First Round: https://firstround.com/person/josh-kopelman/#mystory
• S…
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The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
8 december 2022 · 1 uur 39 min
Madhavan Ramanujam is a senior partner at Simon-Kucher, where he works with tier-one tech companies like Uber, Asana, and LinkedIn to help them develop their pricing and monetization strategies. He’s also the author of the most widely read book on pricing strategy, Monetizing Innovation. In today’s podcast, we talk about all the elements that go into your pricing strategy. Madhavan gives real-life examples of having conversations about “willingness to pay,” how segmentation should impact your pricing, and when to start thinking about pricing. He also shares tips on how behavioral pricing impacts your thinking, how to restructure your pricing during a downturn, and much more. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan
—
Thank you to our wonderful sponsors for making this episode possible:
• Lemon.io—a marketplace of vetted software developers. Get your match within 48h: https://lemon.io/lenny
• Mixpanel—product analytics that everyone can trust, use, and afford: https://mixpanel.com/startups
• Miro—a collaborative visual platform where your best work comes to life: https://miro.com/lenny
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Where to find Madhavan Ramanujam:
• Twitter: https://twitter.com/madhavansf
• LinkedIn: https://www.linkedin.com/in/madhavan-ramanujam-1533063/
• Website: https://www.simon-kucher.com/en-us/leadership
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Referenced:
• Monetizing Innovation: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867
• It’s Price Before Product. Period: https://review.firstround.com/its-price-before-product-period
• Rahul Vohra on NFX podcast: https://www.youtube.com/watch?v=JCiMqVC6Dok
• Leaders, Killers, and Fillers framework: https://kevinacohn.medium.com/leaders-fillers-and-killers-creating-bundles-that-work-7f4c7329cf53
…
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How to hit revenue targets in a recession | Sahil Mansuri (Bravado)
4 december 2022 · 1 uur 26 min
Sahil Mansuri is the CEO of Bravado, the world’s largest online sales community. Sahil is passionate about sales, and his experience dates all the way back to 2008, working for Obama’s presidential campaign. During his time at Glassdoor, Sahil was able to close some incredible accounts, including Facebook, Google, Microsoft, and Amazon. In today’s podcast, we talk about why sales is a crucial part of any business and how to continue selling successfully through a recession. We get super-specific on building a conservative plan for the near future and cover everything from where to place your best salespeople to restructuring comp plans. The episode is full of great advice about how to shift with this market, improve agility, and perhaps grow an even stronger business with happier customers. Lees meer
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Find the full transcript here: https://www.lennyspodcast.com/how-to-hit-revenue-targets-in-a-recession-sahil-mansuri-bravado/#transcript
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Where to find Sahil Mansuri:
• Twitter: https://twitter.com/svmansuri
• LinkedIn: https://www.linkedin.com/in/sahilmansuri/
• Email: sahil@bravado.co
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Flatfile: https://www.flatfile.com/lenny
• Merge: http://merge.dev/lenny
• Miro: https://miro.com/lenny
—
Referenced:
• Bravado: https://bravado.co/
• Stumbling on Happiness: https://www.amazon.com/Stumbling-Happiness-Daniel-Gilbert/dp/1400077427
• All-In podcast: https://www.allinpodcast.co/
• How I Built This podcast: https://www.npr.org/series/490248027/how-i-built-this
• The Blacklist on Netflix: https://www.netflix.com/title/70281312
• The Newsroom on Hulu: https://www.hulu.com/series/the-newsroom-3d51e070-e77d-4294-ac83-cab80d3f94dd
• The West Wing on HBO Max: https://www.hbomax.com/series/urn:hbo:series:GX5nwgQDNJZ6aoQEAAAHJ
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The ultimate guide to SEO | Ethan Smith (Graphite)
1 december 2022 · 1 uur 31 min
Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies. SEO is one of the least-understood levers for growth, while also one with the biggest payoff. This episode is a true master class on all things SEO. Ethan shares a wealth of information, including when you should begin investing in SEO, how to build an SEO team, and the three main buckets of SEO. He explains the difference between topics and keywords, gives the exact heuristics and tools to help you be successful in developing and implementing your own SEO strategy, and also goes deep on how to deal with roadblocks and advocate for resources. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-seo-ethan-smith
—
Where to find Ethan Smith:
• Twitter: https://twitter.com/ethan_l_s
• LinkedIn: https://www.linkedin.com/in/ethanls/
• Graphite: https://www.graphitehq.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Thank you to our wonderful sponsors for making this episode possible:
• Coda: https://coda.io/lenny
• Mixpanel: https://mixpanel.com/startups
• Lemon.io: https://lemon.io/lenny
—
Referenced:
• Product-Led SEO: The Why Behind Building Your Organic Growth Strategy https://a.co/d/2wkN4dx
• Topical Authority Analysis: https://bit.ly/topical-authority-tool
• SEO Link Analysis: https://bit.ly/diagnostic-internal-links
• SEO Links API: https://bit.ly/graphite-internal-links-api
• Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/
• Brandon Lee of Power: https://www.linkedin.com/in/brandonhli
• Similarweb traffic analysis: https://www.similarweb.com/
• MasterClass: https://www.masterclass.com/
• BetterUp: https://www.betterup.com/
• NerdWallet: https://www.nerdwallet.com/
• HubSpot: https:/…
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How to be the best coach to product people | Petra Wille (Strong Product People)
27 november 2022 · 1 uur 12 min
Petra Wille is an independent product leadership coach who’s been helping product teams expand their skill sets since 2013. She’s also the author of Strong Product People, which she published in 2021. Alongside her freelance work, Petra curates and co-organizes Mind The Product Engage Hamburg. She started her career as a software developer and in 2008 went to work at Xing, a German social media site, where she learned from two incredible product leaders: Marty Cagan and Jason Goldberg. In today’s podcast, we talk about Petra’s book, and how to help your team grow as a product leader. Petra also shares how to improve your storytelling skills, get better at public speaking, and why community is so important for product managers. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-be-the-best-coach-to-product
—
Where to find Petra Wille:
• Twitter: https://twitter.com/loomista
• LinkedIn: https://www.linkedin.com/in/petra-wille-b8b1329/?originalSubdomain=de
• Website: https://www.petra-wille.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Flatfile: https://www.flatfile.com/lenny
• Mixpanel: https://mixpanel.com/startups
• AssemblyAI: https://www.assemblyai.com/?utm_source=lennyspodcast&utm_medium=podcast&utm_campaign=nov27
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Referenced:
• PMwheel framework: https://www.strongproductpeople.com/pmwheel
• Marty Cagan’s assessment: https://www.svpg.com/coaching-tools-the-assessment/
• PM Daisy: https://pmdaisy.com/
• The Eisenhower matrix for prioritization: https://www.productplan.com/glossary/eisenhower-matrix/
• Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309
• Mochary Method Curriculum: https://docs.g…
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What it takes to become a top 1% PM | Ian McAllister (Uber, Amazon, Airbnb)
20 november 2022 · 1 uur 5 min
Ian McAllister is the Senior Director of Product for Vehicles at Uber. Before moving to Uber, Ian spent over a decade directing teams at Amazon, where he created and led Amazon Smile. He was also Director of Product Management at Airbnb, where I was lucky enough to have worked alongside him. In today’s episode, we discuss Ian’s famous document about the essential attributes of the top 1% of product managers. Ian outlines the most important skills to focus on for entry-level PMs and how to broaden your experience and diversify skills as you move up the ladder. He also shares what he learned working with Jeff Wilke, Jeff Bezos, and other leaders at Amazon, and goes in depth on Amazon’s working-backwards framework. Lees meer
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Where to find Ian McAllister:
• Newsletter: https://ianmcallister.substack.com/
• Twitter: https://twitter.com/ianmcall
• LinkedIn: https://www.linkedin.com/in/ianmcallister/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Mixpanel: https://mixpanel.com/startups
• Athletic Greens: https://athleticgreens.com/lenny
• AssemblyAI: https://www.assemblyai.com/?utm_source=lennyspodcast&utm_medium=podcast&utm_campaign=nov20
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Referenced:
• What distinguishes the top 1% of product managers from the top 10%, on Substack: https://ianmcallister.substack.com/p/what-distinguishes-the-top-1-of-product
• What distinguishes the top 1% of product managers from the top 10%, on Quora: https://www.quora.com/What-distinguishes-the-Top-1-of-product-managers-from-the-Top-10
• Amazon’s working-backwards method: https://www.productplan.com/glossary/working-backward-amazon-method/
• Jeff Wilke on Twitter: https://twitter.com/jeffawilke
• Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application: https://www.amazon.com/Getting-Real-Smarter-Success…
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Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer)
17 november 2022 · 1 uur 15 min
Gergely Orosz writes the #1 technology newsletter at Substack, called The Pragmatic Engineer. He started his career as a software developer in the U.K., spent three years at Skype, and followed that role with four years as an engineering manager at Uber before deciding to leave big tech and work for himself. Gergely began pursuing his newsletter full-time in September 2021 and in just one year has amassed 200,000 subscribers. He now makes more money than he did at his salaried tech job, and with freedom and flexibility. In today’s podcast, Gergely shares why he left his well-paying job at Uber, how he got his first 1,000 subscribers, why this kind of work can be stressful and lonely (but ultimately rewarding), and why it takes hard work to build authority and become a great writer. Working solo can be challenging, and in this episode, both Lenny and Gergely offer tips for structuring your unstructured time and finding your focus. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/leaving-big-tech-to-build-the-1-technology
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Where to find Gergely Orosz:
• Website: https://www.pragmaticengineer.com/
• Newsletter: https://newsletter.pragmaticengineer.com
• Twitter: https://twitter.com/GergelyOrosz
• LinkedIn: https://www.linkedin.com/in/gergelyorosz/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Lemon.io: https://lemon.io/lenny
• Eppo: https://www.geteppo.com/
• Vanta: https://vanta.com/lenny
—
Referenced:
• Gergely’s books: https://blog.pragmaticengineer.com/books/
• Centered: https://www.centered.app/
• The Pomodoro technique: https://www.forbes.com/sites/bryancollinseurope/2020/03/03/the-pomodoro-technique/
• Coding Horror: https://blog.codinghorror.com/
• How to Achieve Ultimate Blog Success in One Easy Step: https://blog.codinghorr…
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An inside look at how the New York Times builds product | Alex Hardiman (CPO at The New York Times)
13 november 2022 · 1 uur 7 min
Alex Hardiman is Chief Product Officer at the New York Times, where she oversees the company’s news, cooking, games, audio and advertising products. Previously, Alex was Chief Business & Product Officer at The Atlantic, and before that she was Head of News Products at Facebook. We discuss how engineers and product people work with writers to create impactful stories, how teams build the incredible visualizations and experiences for NYTimes.com, how product teams are structured within the New York Times, and the good and bad about working at a company like the New York Times versus a FAANG tech company. We also talk about the details behind the New York Times’s acquisition of Wordle and uncover what the Times is dreaming up for its product over the next 10 years. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/an-inside-look-at-how-the-new-york
—
Where to find Alex Hardiman:
• Twitter: https://twitter.com/alex_hardiman
• LinkedIn: https://www.linkedin.com/in/alexandrahardiman/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Miro: https://miro.com/lenny
• Athletic Greens: https://athleticgreens.com/lenny
• Vanta: https://vanta.com/lenny
—
Referenced:
• Jodi Kantor: https://www.nytimes.com/by/jodi-kantor
• Wordle: https://www.nytimes.com/games/wordle/
• Wordle Is a Love Story: https://www.nytimes.com/2022/01/03/technology/wordle-word-game-creator.html
• Josh Wardle on Twitter: https://twitter.com/powerlanguish
• Eric Kim’s recipes: https://cooking.nytimes.com/ourcooks/eric-kim/
• Wirecutter: https://www.nytimes.com/wirecutter/
• Framing Britney Spears: https://www.nytimes.com/article/framing-britney-spears.html
• Hard Fork podcast: https://www.nytimes.com/2022/10/04/podcasts/hard-fork-technology.html
• High Growth Handbook: Scaling S…
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How to fire people with grace, work through fear, and nurture innovation | Matt Mochary (CEO coach)
10 november 2022 · 1 uur 11 min
Matt Mochary, CEO of Mochary Method, is a full-time executive coach who has worked with some of the biggest names in tech and finance, including investor Naval Ravikant and the CEOs of Notion, OpenAI, Coinbase, Reddit, and many others. In today’s podcast, we talk about the skill of firing people, why it’s so important, and Matt’s framework for approaching layoffs. We go deep on recognizing emotions like anger and fear, and what to pay attention to when you feel angry or fearful. He also shares how to build new products within a larger company, important tips on how to make sure everyone in the organization feels valued and heard, carving out time for your top goal, and how an energy audit can help you eliminate tasks that are draining your energy. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-fire-people-with-grace-work
—
Where to find Matt Mochary:
• Twitter: https://twitter.com/mattmochary
• LinkedIn: https://www.linkedin.com/in/matt-mochary-34bb4/
• Website: http://www.mochary.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• AssemblyAI: https://www.assemblyai.com/?utm_source=lennyspodcast&utm_medium=podcast&utm_campaign=nov10
• Lemon.io: https://lemon.io/lenny
• Vanta: https://vanta.com/lenny
—
Referenced:
• The Great CEO Within: The Tactical Guide to Company Building: https://www.amazon.com/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC
• Mochary Method: https://mocharymethod.org/
• Leo Polovets on Twitter: https://twitter.com/lpolovets
• High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884
• The Hard Thing About Hard Things: Building a Business when There Are No Easy Answers: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205
• Andrej Karpathy o…
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How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)
6 november 2022 · 1 uur 32 min
Ben Williams is VP of Product at Snyk, an industry-leading security platform for developers, last valued at $8.5b. He’s also a product and growth advisor with over 20 years of experience building and scaling high-performing product and growth teams. Through product-led growth, product-led sales, and community, Snyk rapidly scaled and won over the lucrative developer audience. In today’s episode, Ben shares the successful growth levers that helped Snyk get started, all of the details of how Snyk has structured their growth, product, and marketing teams and set them up for success in terms of cross-collaboration—and also how their initial plan for self-serve monetization fell flat. We go into Ben’s many useful tips for product-led growth, including his thoughts on free vs. paid versions, trials, and how to build amazing growth teams. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/how-snyk-built-a-product-led-growth
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Where to find Ben Williams:
• Twitter: https://twitter.com/semanticben
• LinkedIn: https://www.linkedin.com/in/semanticben/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Thank you to our wonderful sponsors for making this episode possible:
• Coda: https://coda.io/lenny
• Athletic Greens: https://athleticgreens.com/lenny
• Vanta: https://vanta.com/lenny
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Referenced:
• Snyk: https://snyk.io/
• Weekly Team Impact & Learnings Review Template: https://docs.google.com/document/d/1GibNaJ4aONgp5Kg824NCionr1citHIDk3FLvMdkpX_Q/edit?usp=share_link
• Monthly Group Impact & Learnings Review Template: https://docs.google.com/presentation/d/1nQ18OTuRtc8urBnUWEObD_BlfdGDKlDDMFg8-G2GK7E/edit?usp=share_link
• Experiment Plan Template: https://docs.google.com/document/d/18LiGXKphGe1tUpZCQA20i4bJqf-S3kDbYnY4Pls_9kQ/edit?usp=share_link
• Vision & Mission Framework: https://docs.google.com/presentation/d/1CiRwsc…
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Lessons from one of the world’s top executive recruiters | Lauren Ipsen (Daversa Partners, General Catalyst)
3 november 2022 · 1 uur 9 min
Lauren Ipsen is one of the most well-known and respected executive recruiters in the industry, having placed over 90 senior product leaders at companies including Twitter, Reddit, Opendoor, Postmates, Nextdoor, and many others. She is currently the Director of Executive Talent at General Catalyst, and prior to that was a senior leader at Daversa Partners. In today’s podcast, Lauren shares advice for founders on hiring senior product leaders, tips for product leaders on finding better opportunities, and the most common mistakes recruiters make. She talks about how to play the long game of networking to find the best talent and about recruiting best practices, and we also dive deep on market mapping, LinkedIn, and how to approach reference checks. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/lessons-from-one-of-the-worlds-top
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Where to find Lauren Ipsen:
• LinkedIn: https://www.linkedin.com/in/lauren-ipsen-6a5a84113/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Thank you to our wonderful sponsors for making this episode possible:
• Retool: https://retool.com/lenny
• Miro: https://miro.com/lenny
• Vanta: https://vanta.com/lenny
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Referenced:
• Gokul Rajaram on Lenny’s podcast: https://www.lennyspodcast.com/gokul-rajaram-on-designing-your-product-development-process-when-and-how-to-hire-your-first-pm-a-playbook-for-hiring-leaders-getting-ahead-in-you-career-how-to-get-started-angel-investing-more/
• The Power of Now: A Guide to Spiritual Enlightenment: https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808
• You Are Here: Discovering the Magic of the Present Moment: https://www.amazon.com/You-Are-Here-Discovering-Present/dp/1590308387/
• Your Own Backyard podcast: https://www.yourownbackyardpodcast.com/
• Top Gun: https://www.amazon.com/Top-Gun-Tom-Cruise/dp/B001K3K5MO
• BeReal: h…
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Building Substack | Sachin Monga (Substack, Facebook)
30 oktober 2022 · 1 uur 1 min
Sachin Monga is the Head of Product at Substack, a platform that I personally use every day, and love. Before Substack, Sachin co-founded an app called Cocoon, which he ended up selling to Substack. Before that, he spent over seven years at Facebook as a PM working on video and camera products, building out the developer platform, and leading the ads growth team. In today’s episode, we dive deep on all things Substack. Sachin shares what it’s like transitioning from a large product team at Facebook to a small growth team. He discusses how to work with a hands-on founder and why you must be comfortable with rapid change in a PM role. He also shares unique features of Substack that make it an optimized experience for readers and writers, how he’d like to see it improved, and tips for anyone wanting to get started writing online. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/building-substack-sachin-monga-substack
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Where to find Sachin Monga:
• Twitter: https://twitter.com/sachinmonga
• LinkedIn: https://www.linkedin.com/in/sachinmonga/
• Email: Sachin@substackinc.com
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Thank you to our wonderful sponsors for making this episode possible:
• Retool: https://retool.com/lenny
• Stytch: https://stytch.com/lenny
• Vanta: https://vanta.com/lenny
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Referenced:
• Substack: https://substack.com/
• Matt Taibbi on Substack: https://taibbi.substack.com/
• Bill Bishop on Substack: https://sinocism.com/
• Jasper: https://www.jasper.ai/
• DALL-E 2: https://openai.com/dall-e-2/
• 1000 True Fans: https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G
• You Are Not Late: https://medium.com/message/you-are-not-late-b3d76f963142
• The Timeless Way of Building: https://www.amazon.com/Timeless-Way-Building-Christopher-Alexander/dp/0195024028
• Martyrmade podca…
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Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)
27 oktober 2022 · 56 min
Barbra Gago is the founder and CEO of Pando, where she’s democratizing career progression. Previously she worked as the Chief Marketing Officer and Global Head of Marketing at Miro, where she helped create an entirely new software category for the space, and also served as VP of Marketing at Greenhouse, where she led go-to-market strategy. In today’s episode, we cover three main topics: category creation, branding and rebranding, and building opinionated software. Barbra discusses how she was able to rebrand Miro and launch a whole new category—and why her attempt to do that at Greenhouse failed. We cover the benefits of building your own category, and when it makes sense to do so and when it doesn’t. She also shares the importance of getting to know your users, why a great brand is informed by its values, and why Pando is built in an opinionated way. Lees meer
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Find the full transcript here: https://www.lennyspodcast.com/category-creation-and-brand-building-barbra-gago-pando-miro-greenhouse-culture-amp/#transcript
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Where to find Barbra Gago:
• Twitter: https://twitter.com/barbragago
• LinkedIn: https://www.linkedin.com/in/barbragago
• Pando: https://www.pando.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Thank you to our wonderful sponsors for making this episode possible:
• AssemblyAI: https://www.assemblyai.com/?utm_source=lennyspodcast&utm_medium=podcast&utm_campaign=oct27
• Stytch: https://stytch.com/lenny
• Vanta: https://vanta.com/lenny
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Referenced:
• G2: https://g2.com/
• Software Advice: https://www.softwareadvice.com/
• Marketo: https://www.marketo.com/
• HubSpot: https://www.hubspot.com/
• Gainsight: https://www.gainsight.com/
• Greenhouse: https://www.greenhouse.io/
• Miro: https://miro.com/
• Gartner: https://www.gartner.com/
• Forrester: https://www.forrester.com/research/product-management/
• Oyster: htt…
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How to build trust and grow as a product leader | Fareed Mosavat (Reforge, Slack, Instacart, Zynga, Pixar)
23 oktober 2022 · 1 uur 5 min
Fareed Mosavat is Chief Development Officer at Reforge, where he leads production, content, and new-product experiences. Previously, he led growth and product teams at Slack and Instacart, was a GM at Zynga, and also served as VP of Product at RunKeeper. Before all of that, Fareed’s fascinating career began in engineering for Pixar, where he learned the art of storytelling and collaboration. In today’s episode, we talk about how his time at Pixar influenced the way he thinks about product, why it’s so difficult to become a better PM, and how to avoid the “manager death spiral.” Fareed shares important insights on how to earn the trust of your manager and coworkers, the four types of product work—and why you need to understand all four. He also provides solid examples of how to generalize your learnings and explains why this will expand your options, make you a better PM, and boost your chances of moving into a leadership role. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-establish-credibility-and
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Where to find Fareed Mosavat:
• Twitter: https://twitter.com/far33d
• LinkedIn: https://www.linkedin.com/in/fareed/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Coda: http://coda.io/lenny
• Amplitude: https://amplitude.com/
• Vanta: https://vanta.com/lenny
—
Referenced:
• Naval Ravikant’s Twitter thread about specific knowledge: https://twitter.com/naval/status/1002104865919664128
• Merci Grace on Lenny’s podcast: https://www.lennyspodcast.com/merci-grace-ex-head-of-growth-at-slack-on-plg-interviewing-storytelling-building-a-diverse-team-hiring-salespeople-building-a-growth-team-and-much-more/
• “Crossing the Canyon: Product Manager to Product Leader,” by Fareed Mosavat and Casey Winters: https://www.reforge.com/blog/crossing-the…
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Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook)
20 oktober 2022 · 1 uur 7 min
Adriel Frederick is VP of Product Management at Reddit X, where he helps incubate and scale new products. He is a former Product Lead at Facebook, as well as a former PM and Director of Product at Lyft. In today’s episode, we focus on what it takes to become a better product leader. Adriel shares anecdotes from his time at Lyft and Facebook, insights about how to lead through tough times, why there isn’t an algorithmic solution to everything, why R&D teams need to be a part of the core mission, the tangible benefits of working on diverse teams, and his thoughts on the future of AI. He also introduces the concept of cannonballs, why you should focus on the marginal user, why organization and empathy are the most important PM skills, and so much more. Lees meer
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Find the full transcript here: https://www.podpage.com/lennys-podcast/humanizing-product-development-adriel-frederick-reddit-lyft-facebook/#transcript
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Where to find Adriel Frederick:
• Twitter: https://twitter.com/drellf
• LinkedIn: https://www.linkedin.com/in/adrielfrederick/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Linear: https://linear.app/lenny
• Flatfile: https://www.flatfile.com/lenny
• Eppo: https://www.geteppo.com/
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Referenced:
• Jules Walter on Twitter: https://twitter.com/julesdwalt
• Jules Walter’s guest post on Lenny’s newsletter: https://www.lennysnewsletter.com/p/product-sense
• Mark Zuckerberg on The Joe Rogan Experience: https://open.spotify.com/episode/51gxrAActH18RGhKNza598
• Sam Harris’s TED Talk on AI: https://www.youtube.com/watch?v=8nt3edWLgIg
• Facebook’s 7 friends in 10 days: https://www.linkedin.com/pulse/how-chamath-palihapitya-dramatically-improved-user-malinda-senanayake/
• The Prize: The Epic Quest for Oil, Money & Power: https://www.amazon.com/Prize-Epic-Quest-Money…
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Building better product roadmaps | Janna Bastow (Mind the Product, ProdPad)
16 oktober 2022 · 54 min
Janna Bastow is a former product manager, and currently the CEO and co-founder of ProdPad. She also co-founded Mind the Product, a community for PMs, which has grown to 300,000 members across the world. In today’s podcast, Janna discusses the limitations of timeline-based Gantt charts and her “Now/Next/Later” framework. She also shares stories about hosting conferences and gives some great tips on how to improve your presentation skills and cope with performance anxiety. Lees meer
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Find the full transcript here: https://www.lennyspodcast.com/building-better-product-roadmaps-janna-bastow-mind-the-product-prodpad/#transcript
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Where to find Janna Bastow:
• Twitter: https://twitter.com/simplybastow
• LinkedIn: https://www.linkedin.com/in/jannabastow
• The ProdPad newsletter: https://www.prodpad.com/newsletter/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Formsort: https://formsort.com/lenny
• Coda: http://coda.io/lenny
• Amplitude: https://amplitude.com/
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Referenced:
• Mind the Product: https://www.mindtheproduct.com/
• The Trouble with Traditional Roadmaps: https://www.prodpad.com/resources/guides/ditch-the-timeline-roadmap/the-trouble-with-traditional-timeline-roadmaps/
• ProdPad’s Sandbox: https://www.prodpad.com/sandbox/
• Geoffrey Moore’s product vision template: https://www.prodpad.com/blog/product-vision-template/
• The Art of Profitability: https://www.amazon.com/Art-Profitability-Adrian-Slywotzky/dp/0446692271
• The Sandman on Netflix: https://www.netflix.com/title/81150303
• Startups for the Rest of Us podcast: https://www.startupsfortherestofus.com/
• Christina Wodtke on Twitter: https://twitter.com/cwodtke
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In this episode, we cover:
(01:10) Janna’s background
(05:28) How the community evolved at Mind the Product
(08:22) The tricky logistic…
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How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods)
13 oktober 2022 · 1 uur 6 min
Adam Fishman has decades of experience building and scaling some incredible businesses, like Lyft, Patreon, and Imperfect Foods. He is currently an Executive in Residence at Reforge and an advisor to numerous companies on growth, product, strategy, and company building. In today’s episode, Adam shares his growth PM competency model to help founders identify specific skills when hiring growth leaders, how to structure feedback, and how to identify gaps in your growth team. He also discusses the role of onboarding in retention and how to evaluate a company as a prospective employee. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-build-a-high-performing-growth
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Where to find Adam Fishman:
• Twitter: https://twitter.com/fishmanaf
• LinkedIn: https://www.linkedin.com/in/adamjfishman/
• Website: https://www.adamfishman.com/
• Adam’s newsletter: https://www.fishmanafnewsletter.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Linear: https://linear.app/lenny
• Coda: http://coda.io/lenny
• Eppo: https://www.geteppo.com/
—
Referenced:
• Stream Super Pumped on Showtime: https://www.sho.com/super-pumped
• Super Pumped: The Battle for Uber: https://www.amazon.com/Super-Pumped-Battle-Mike-Isaac/dp/0393652246
• HitRecord: https://hitrecord.org/
• Adam’s growth competency model: https://www.reforge.com/blog/the-growth-competency-model
• Adam’s LinkedIn series: https://www.linkedin.com/posts/adamjfishman_ive-now-published-my-complete-series-on-activity-6979198793992802305-VtCu/
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In this episode, we cover:
(00:18) Adam’s background
(06:16) Lyft’s launch press release
(09:56) Adam’s newsletter and growth competency framework
(10:34) Myths and mistakes founders make
(15:12) The growth competency model
(18:47) Customer knowledge an…
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Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
9 oktober 2022 · 1 uur 4 min
Dan Hockenmaier is an expert on marketplace strategy and growth. He was previously the Director of Growth at Thumbtack as well as a partner at Reforge, where he co-created the monetization track. Currently, he is the Head of Strategy and Analytics at Faire. In today’s episode, Dan shares the building blocks of a growth model, important considerations when building your growth model, and how to get started. We also chat about retention best practices, the complexity of building a marketplace, the future of marketplaces, and when it makes sense to add a SaaS business to a marketplace, and vice versa. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/developing-a-growth-model-marketplace
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Where to find Dan Hockenmaier:
• Twitter: https://twitter.com/danhockenmaier
• LinkedIn: https://www.linkedin.com/in/dan-hock/
• Website: https://www.danhock.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Amplitude: https://amplitude.com/
• Flatfile: https://www.flatfile.com/lenny
• Eppo: https://www.geteppo.com/
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Referenced:
• Reforge: https://www.reforge.com/
• Casey Winters on Lenny’s Podcast: https://podcasts.apple.com/us/podcast/how-to-sell-your-ideas-and-rise-within-your-company
• Faire: https://www.faire.com/
• Dan’s blog post on the future of marketplaces: https://www.danhock.com/posts/the-future-of-marketplaces
• Careers at Faire: https://www.faire.com/careers
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In this episode, we cover:
(00:43) Dan’s background
(04:01) What is a growth model?
(07:20) The building blocks of a growth model for your own business
(10:22) The value in building your own model
(11:12) The importance of retention over growth
(14:49) Getting started building your model
(19:18) The growth model at Thumbtack
(20:36) The importance of the early user expe…
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Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
2 oktober 2022 · 56 min
Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. In today’s episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influences behavior change and the common biases that get in the way of building successful products. She also explains how to keep users engaged and how you can implement behavioral design research to drive innovation and growth. Lees meer
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Where to find Kristen Berman:
• Twitter: https://twitter.com/bermster
• LinkedIn: https://www.linkedin.com/in/kristenberman/
• Website: https://irrationallabs.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Thank you to our wonderful sponsors for making this episode possible:
• Flatfile: https://www.flatfile.com/lenny
• Whimsical: https://whimsical.com/lenny
• Lenny’s Job Board: https://www.lennysjobs.com/talent
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Referenced:
Learn more behavioral science:
• 3B Behavioral Design Framework https://miro.com/miroverse/3b-behavioral-design-framework
• Irrational Labs newsletter, with latest BE and behavioral design insights: https://irrationallabs.com/newsletter/
• Join the Behavioral Design Online Bootcamp (use code “Lenny” for 10% off): https://behavioraleconomicsbootcamp.com/
• Get the 3B Framework: https://irrationallabs.com/3bs-download/
• Behavioral Design & Diagnosis Cheat Sheet: https://irrationallabs.com/download-behavioral-design-guide/
• The 16 Critical Cognitive Biases (Plus Key Academic Research): https://irrationallabs.com/blog/cognitive-biases-and-academic-research/
• Behavioral Game Design: 7 Le…
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Customer-led growth | Georgiana Laudi (Forget The Funnel)
29 september 2022 · 1 uur 7 min
Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS companies scale and improve conversion rates through customer-led growth. She’s also a marketing and growth advisor to companies like MarketerHire, SparkToro, and Sprout Social. Previously, she was the VP of Marketing at Unbounce and has worked in growth marketing for over 20 years. In today’s episode, Gia speaks about how to identify your ideal customer, how to map their user flows in order to find the biggest growth opportunities, and examples of product changes she’s recommended that have led to the largest growth unlocks. She shares the exact process she works through with founders to uncover opportunities, as well as how to increase subscriptions and retention for SaaS businesses. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/customer-led-growth-georgiana-laudi
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Where to find Georgiana Laudi:
• Twitter: https://twitter.com/ggiiaa
• LinkedIn: https://www.linkedin.com/in/georgianalaudi/
• Website: https://www.forgetthefunnel.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Amplitude: https://amplitude.com/
• Athletic Greens: https://athleticgreens.com/lenny
• Maven: https://www.maven.com/lenny
—
Referenced:
• How SaaS Marketers Can Hold High-Impact Customer Research Interviews: https://www.forgetthefunnel.com/resources/saas-customer-research-interviews
• Jobs To Be Done: Email Invite Template & Interview Questions by Forget The Funnel: https://docs.google.com/document/d/183PzYjQi2vsIRlPMUrtzRwZF1VdnZWNDAZsrJ4MRT4Q/edit
• The Growth Framework for Customer-Obsessed SaaS Teams: https://www.forgetthefunnel.com/resources/saas-customer-journey-mapping
• Project Snow White: https://marker.medium.com/what-seven-years-at-ai…
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Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)
25 september 2022 · 59 min
Julian Shapiro is widely known as the founder of Demand Curve, where he’s helped thousands of companies figure out their growth strategy. He also wrote the growth marketing column at TechCrunch, was CMO at Webflow, and even created an animation engine called Velocity that’s now used in apps like Uber and WhatsApp. In today’s episode, Julian dives deep on product-led acquisition (PLA) and why he believes it’s the best way to grow your company. He shares specific marketing strategies for growth and retention and speaks about his framework for creating novel, engaging content, and how to choose topics for that content. He also discusses a framework called the Curiosity Faucet, inspired by prolific creators such as Ed Sheeran, John Mayer, Taylor Swift, and Neil Gaiman, to help you unlock your own creativity. Lees meer
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Where to find Julian Shapiro:
• Twitter: https://twitter.com/Julian
• LinkedIn: https://www.linkedin.com/in/julian-shapiro/
• Website: https://www.julian.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Amplitude: https://amplitude.com/
• Flatfile: https://www.flatfile.com/lenny
• Eppo: https://www.geteppo.com/
—
Referenced:
• Paul Graham’s Twitter: https://twitter.com/paulg
• Julian’s guide on startup growth channels: https://www.julian.com/guide/startup/growth-channels
• Topic selection: https://www.julian.com/guide/write/ideas
• Product-led acquisition: https://www.julian.com/guide/startup/product-led-acquisition
• Novelty: https://www.julian.capital/growth-strategy/content-marketing
• Julian’s example of counter-narrative novelty: https://twitter.com/julian/status/1348001396277186560
• Julian’s example of counterintuitive novelty: https://twitter.com/julian/status/1348001397753532416
• On Writing Well: The Classic Guide to Writing Nonfiction:…
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Building a meaningful career | Jason Shah (Airbnb, Amazon, Microsoft, Alchemy)
18 september 2022 · 1 uur 10 min
Jason Shah has led product teams at Amazon, Airbnb, Microsoft, and Yammer and currently leads the product team at Alchemy (one of the most important web3 infrastructure companies). In addition, he’s an advisor, investor, and two-time founder. In today’s episode, Jason discusses what it’s like to be a PM in web3, why his role at Amazon made such a big impact on his life and career, what makes a great leader, and how to hire well. He also shares his unique perspective on building a meaningful career and life. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/building-a-meaningful-career-jason
—Where to find Jason Shah:• Twitter: https://twitter.com/jasonyogeshshah• LinkedIn: https://www.linkedin.com/in/jasonyogeshshah/• Website: https://www.jasonshah.me/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Whimsical: https://whimsical.com/lenny• Coda: http://coda.io/lenny• Amplitude: https://amplitude.com/—Referenced:• Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs: https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466• Casey Winters on Lenny’s Podcast: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within#details• Jason Shah in Lenny’s newsletter: https://www.lennysnewsletter.com/p/a-product-managers-guide-to-web3• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205• Polygon: https://polygon.technology/• Solana: https://solana.com/• MoonPay: https://www.moonpay.com/• The Vietnam War series by Ken Burns: https://www.pbs.org/show/vietnam-war/• Alchemy: https://www.alchemy.com/—In this episode, we cover:(04:31) Jason’s background(08:19) The current state of web3(12:44) The evolution of pro…
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When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
15 september 2022 · 1 uur 10 min
Adam Grenier is the former Head of Growth Marketing and Innovation at Uber, where he helped build Uber’s growth infrastructure from the ground up. He is also the former VP of Product and Marketing at LambdaSchool, and former VP of Marketing at Masterclass. These days, Adam is a growth and marketing advisor to many companies, as well as a teacher through Reforge. In today’s episode, Adam shares how to determine whether a new channel is worth exploring, the rise of the growth CMO, and how improv classes can improve team bonding and create a more positive ‘yes’ culture. He also speaks candidly about his own struggles with burnout and depression and shares some incredible tools that have helped him along the way. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/when-to-invest-in-new-acquisition
—
Where to find Adam Grenier:• Twitter: https://twitter.com/AKGrenier• LinkedIn: https://www.linkedin.com/in/akgrenier/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Whimsical: https://whimsical.com/lenny• Coda: http://coda.io/lenny• Amplitude: https://amplitude.com/—Referenced:• OOT: https://en.wikipedia.org/wiki/Over-the-top_media_service• Grin: https://grin.co/• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123•Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative: https://www.amazon.com/Hacking-Marketing-Practices-Smarter-Innovative/dp/1119183170• Adam’s twitter thread about burnout: https://twitter.com/akgrenier/status/1285275433282359296•Why Buddhism is True: https://www.amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455—In this episode, we cover:(00:35) Adam’s background(05:34) How improv can impro…
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How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
11 september 2022 · 1 uur 11 min
Emily Kramer led and built the marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack). These days, she’s the co-founder of MKT1, where she helps founders and marketers build and scale their marketing functions. Emily is also a well-respected angel investor and writes my favorite marketing newsletter (MKT1). In today’s episode, she shares her insights on when to hire marketers, how to determine which type of marketing hire is best for your team, how to best work with marketing, and what red flags to look for. Emily shares actionable templates and some incredible frameworks that are sure to expand your marketing knowledge. Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-build-a-powerful-marketing
—
Where to find Emily Kramer:
• Twitter: https://twitter.com/emilykramer
• LinkedIn: https://www.linkedin.com/in/emilykramer/
• MKT1 Newsletter: https://mkt1.substack.com/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Amplitude: https://amplitude.com/
• Lenny’s Job Board: https://www.lennysjobs.com/talent
• Athletic Greens: https://athleticgreens.com/lenny
—
Referenced:
• Building an efficient marketing machine: the fuel & the engine: https://mkt1.substack.com/p/fuel-engine
• The GACC Marketing Brief: https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best
• The Tipping Point: How Little Things Can Make a Big Difference: https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624
• Crossing the Chasm: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986/
• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X
• All the Light We Cannot See: https://www.amazon.com/All-Light-We-Cannot-See/dp/…
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The role of AI in product development | Ryan J. Salva (VP of Product at GitHub, Copilot)
4 september 2022 · 1 uur 5 min
Ryan J. Salva is the VP of Product at GitHub, where he led the incubation and launch of Copilot. Copilot uses OpenAI’s ML engine to suggest code and entire functions in real time, right from your editor, and is changing the way we build software. Ryan is an experienced developer and product manager, with over a decade of experience working for Microsoft before moving to lead the GitHub product team. In today’s episode, he shares how Copilot got its start, how it moved from prototype to live product, and how he structures R&D teams within larger companies. He also discusses the ethical questions surrounding AI use and how to build a successful product team, and shares the inside story of the development of Copilot. Lees meer
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Find the full transcript here: https://www.lennyspodcast.com/the-role-of-ai-in-new-product-development-ryan-j-salva-vp-of-product-at-github-copilot/#transcript
—
Where to find Ryan J. Salva:
• Twitter: https://twitter.com/ryanjsalva
• LinkedIn : https://www.linkedin.com/in/ryanjsalva/
• Website: http://www.ryanjsalva.com/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Amplitude: https://amplitude.com/
• Athletic Greens: https://athleticgreens.com/lenny
• Modern Treasury: https://www.moderntreasury.com/
—
Referenced:
• GitHub Copilot: https://github.com/features/copilot
• Make It So: Interaction Design Lessons from Science Fiction: https://www.amazon.com/Make-So-Interaction-Lessons-Science/dp/1933820985
• Brief Interviews with Hideous Men: https://www.amazon.com/Brief-Interviews-Hideous-Foster-Wallace/dp/0316925195
• The Memory Palace podcast: https://thememorypalace.us/
• Arrival: https://www.hulu.com/movie/arrival-6ec67b11-b282-4383-85ac-38c4731b40e4
• Oege De Moor’s LinkedIn: https://www.linkedin.com/in/oegedemoor/
—
In this episode, w…
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How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
1 september 2022 · 1 uur 8 min
Yuriy Timen was Global Head of Marketing and Growth at Grammarly, and is now a full-time growth advisor, having worked with more than a dozen companies, including Canva, Airtable, Whimsical, Otter.ai, Oyster, Flo Health, and Clay. In today’s episode, Yuriy discusses the ever-changing world of growth, emerging growth tactics, and how to find your growth engine. You’ll learn the most effective strategies for driving user acquisition, how to balance and diversify organic and paid channels, when it’s time to change plans, how to vet new growth channel opportunities, and much more.— Lees meer
Find the full transcript here: https://www.lennysnewsletter.com/p/transform-your-subscription-growth
—Where to find Yuriy Timen:• LinkedIn: https://www.linkedin.com/in/yuriytimen/• Twitter: https://twitter.com/thetimenator—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Modern Treasury: https://www.moderntreasury.com/• Eppo: https://www.geteppo.com/—Referenced:• Casey Winters: https://www.linkedin.com/in/caseywinters/• Elena Verna: https://www.linkedin.com/in/elenaverna/• Lyka Pet Food: https://lyka.com.au/• Ethan Smith’s LinkedIn: https://www.linkedin.com/in/ethanls/• Graphite: https://www.graphitehq.com/• Recast: https://getrecast.com/• Measured: https://www.measured.com/• INCRMNTAL: https://www.incrmntal.com/• Essentialism: The Disciplined Pursuit of Less: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382/• Man’s Search for Meaning: https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273/• The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz: https://www.amazon.com/Splendid-Vile-Churchill-Family-Defiance/dp/0385348711/• The All-In Podcast: https://www.allinpodcast.co/• Hustle: https://…
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Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4)
28 augustus 2022 · 53 min
Wes Kao has worked with Seth Godin (where she co-founded the altMBA and served as executive director), David Perell on his Write of Passage course, Professor Scott Galloway on Section4, and Morning Brew. Currently, she’s the co-founder of Maven, a cohort-based learning platform where I taught my own course. Wes is passionate about telling stories that stay true to the creator’s intentions while keeping your audience listening. In today’s episode, you will learn how to use state changes to keep your audience engaged, how to communicate more clearly by focusing on the how more than the why, how to manage up for success, and how to communicate your priorities to set a boundary. Lees meer
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Find the full transcript here: https://www.lennyspodcast.com/persuasive-communication-and-managing-up-wes-kao-maven-seth-godin-section4/#transcription
—
Where to find Wes Kao:
• Website: https://www.weskao.com/
• Twitter: https://twitter.com/wes_kao
• LinkedIn: https://www.linkedin.com/in/weskao/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Modern Treasury: https://www.moderntreasury.com/
• Berbix: https://www.berbix.com/start
• Makelog: https://www.makelog.com/lenny
—
Referenced:
• The Super Specific How: How to make your cohort-based course more rigorous: https://www.weskao.com/blog/super-specific-how
• It Was the Best of Sentences, It Was the Worst of Sentences: A Writer’s Guide to Crafting Killer Sentences: https://www.amazon.com/Was-Best-Sentences-Worst-Crafting/dp/158008740X
• Guide to Better Business Writing (HBR Guide Series): https://www.amazon.com/HBR-Guide-Better-Business-Writing/dp/142218403X
• Seth Godin’s blog: https://seths.blog/
• The Minto Pyramid Principle: Logic in Writing, Thinking, and Problem Solving: https://www.amazon.com/Minto-Pyramid-Principle-Writing-…
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The nature of product | Marty Cagan, Silicon Valley Product Group
21 augustus 2022 · 1 uur
What are common diseases of product teams, and how do you avoid them? Why should you focus less on problem discovery and more on solution discovery? How do you maintain your product mojo? After working as a product leader for over 20 years, Marty Cagan started Silicon Valley Product Group to help product teams operate at a higher level. In this conversation, Marty shares what Steve Jobs can teach you about building product, how to structure your teams for innovation, how to improve your product culture, which trends in PM to ignore, and much more. After this, you’ll never think about building teams the same way. Join us. Lees meer
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Find the full transcript here: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/#transcript
—
Where to find Marty Cagan:
• Twitter: https://twitter.com/cagan
• LinkedIn: https://www.linkedin.com/in/cagan/
• SVPG: https://www.svpg.com/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Whimsical: https://whimsical.com/lenny
• Flatfile: https://www.flatfile.com/lenny
• Modern Treasury: https://www.moderntreasury.com/
—
Referenced:
• The Nature of Product: https://www.svpg.com/the-nature-of-product/
• Devolving From Good To Bad: https://www.svpg.com/devolving-from-good-to-bad/
• Shreyas Doshi: https://twitter.com/shreyas
• The Lost Interview: https://www.amazon.com/Steve-Jobs-Lost-Interview/dp/B01IJD1BES
• Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Theresa Torres: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309
• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp: https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/1442397683
• Patrick Collison on User Research: https:…
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The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)
18 augustus 2022 · 1 uur 23 min
What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success. You don’t want to miss this one! Lees meer
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Find the full transcript here: https://www.lennysnewsletter.com/p/the-art-of-building-legendary-brands
—
Where to find Arielle Jackson:
• Twitter: https://twitter.com/hiiamarielle
• LinkedIn: https://www.linkedin.com/in/ariellerjackson/
• Course: https://maven.com/arielle/startupbrandstrategy
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Flatfile: https://www.flatfile.com/lenny
• Unit: https://unit.co/lenny
• Athletic Greens: https://athleticgreens.com/lenny
—
Referenced:
• Positioning Your Startup Is Vital—Here’s How to Nail It: https://review.firstround.com/Positioning-Your-Startup-is-Vital-Heres-How-to-Do-It-Right
• Three Moves Every Startup Founder Must Make to Build a Brand That Matters: https://review.firstround.com/three-moves-every-startup-founder-must-make-to-build-a-brand-that-matters
• What I Learned from Developing Branding for Airbnb, Dropbox, and Thumbtack: https://review.firstround.com/what-i-learned-from-developing-branding-for-airbnb-dropbox-and-thumbtack
• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586
• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X
• The Vanishing Half: https://britbennett.com/the-vanishing-half
• The Mothers: https://britbenne…
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The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft
14 augustus 2022 · 1 uur 32 min
Shishir Mehrotra is the co-founder and CEO of Coda, and formerly head of product and engineering at YouTube. In this episode, he shares his insights on growth strategy, how he evaluates talent, a peek at his upcoming book The Rituals of Great Teams, why reference checks are the most important step in the interview process, and so much more. Join us. Lees meer
—
Find the full transcript here: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/#transcript
—
Where to find Shishir Mehrotra:
• Twitter: https://twitter.com/shishirmehrotra
• LinkedIn: https://www.linkedin.com/in/shishirmehrotra/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Thank you to our wonderful sponsors for making this episode possible:
• Coda: http://coda.io/lenny
• Flatfile: https://www.flatfile.com/lenny
• Eppo: https://www.geteppo.com/— Referenced:
• The Rituals of Great Teams Braintrust: https://coda.io/@shishir/join-the-rituals-of-great-teams-braintrust
• Bing Gordon: https://www.kleinerperkins.com/people/bing-gordon/
• Switch by Chip Heath and Dan Heath: https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752
• PSHE diagram: https://coda.io/@shishir/pshe
• Understanding Comics by Scott McCloud: https://www.amazon.com/Understanding-Comics-Invisible-Scott-McCloud/dp/1627652736
• Only Murders in the Building: https://www.hulu.com/series/only-murders-in-the-building-ef31c7e1-cd0f-4e07-848d-1cbfedb50ddf
• WandaVision: https://en.wikipedia.org/wiki/WandaVision
• Fidji Simo: https://twitter.com/fidjissimo
• Daniel Ek: https://twitter.com/eldsjal/
• Reid Hoffman: https://twitter.com/reidhoffman?
• Mamoon Hamid: https://twitter.com/mamoonha
• Quentin Clark: https://twitter.com/quentinclark
• Sarah Guo: https://twitter.com/saranormous
—In this episode, we cover:[4:13] Shishir’s background at Google and cur…
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How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund
7 augustus 2022 · 1 uur 10 min
Thousands of new products launch each year, but very few make it. Ryan Hoover has seen thousands of products launched over the course of his time running Product Hunt, and through his investing, and in this episode you’ll hear what Ryan has learned about launching products, growing products, and raising capital. Plus, we play a made up game called “What would you rather upvote?” Join us. Lees meer
—
Thank you to our wonderful sponsors for making this episode possible:
• RevenueCat: https://www.revenuecat.com/
• Flatfile: https://www.flatfile.com/lenny
• Lenny’s Giveaway Bonanza: https://lennyspodcast.com/bonanza
—
Where to find Ryan Hoover:
• Twitter: https://twitter.com/rrhoover
• LinkedIn: https://www.linkedin.com/in/ryanrhoover/
• Website: https://www.ryanhoover.me/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
In this episode, we cover:
[03:23] On being a tech celebrity
[09:02] Using Twitter DM’s as a content machine
[11:15] The questions most founders ask
[14:48] When should you start a company?
[18:28] Would Ryan raise money for Product Hunt if he could do it again?
[21:48] When should companies launch products?
[24:52] What makes a launch successful versus not?
[26:27] How to get to the top of Product Hunt
[30:01] What skill is most helpful for moving into investing and venture capital?
[31:39] What Ryan would do differently if he could re-build Product Hunt
[38:57] What matters most in life
[43:13] Which ideas Ryan would upvote
[48:05] What founders of consumer companies do to succeed
[55:33] Deciding to serve a niche or broad market
[58:03] The surprising parts of angel investing
[1:02:12] Advice for folks wanting to get into angel investing
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe
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How to own your career growth and become a powerful product leader | Deb Liu, Ancestry (ex-Facebook, PayPal)
4 augustus 2022 · 1 uur 11 min
Do you put as much time into your career planning as you do into your product planning? Deb Liu has had an extraordinary career path, from Ebay and PayPal, to Facebook, and now Ancestry. She’s sat in on, mentored, and managed hundreds of product managers. In this episode, she shares poignant advice on how to intentionally find growth opportunities and drive your career forward. Join us. Lees meer
—
Thank you to our wonderful sponsors for making this episode possible:
• Flatfile: https://www.flatfile.com/lenny
• Amplitude: https://amplitude.com/
• Makelog: https://www.makelog.com/lenny
—
Where to find Deb Liu:
• Twitter: https://twitter.com/debliu_
• LinkedIn: https://www.linkedin.com/in/deborahliu/
• Substack: https://debliu.substack.com/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Referenced:
• Take Back Your Power: 10 New Rules for Women at Work (Deb’s Book): https://www.amazon.com/Take-Back-Your-Power-Rules/dp/031036485X
• How To Change Your Life Through Resolutions: https://debliu.substack.com/p/resolve-to-progress
—
In this episode, we cover:
[04:32] What it was like when eBay acquired PayPal
[07:31] Quirky culture clashes as the companies merged
[09:46] How incentives drive employee behavior
[14:43] How Deb took on a product management role at a young age
[17:51] PayPal’s hiring strategy for early growth
[20:03] How to succeed as an introverted leader
[25:29] What sets successful Product Managers apart from one’s who plateau
[27:09] Specific tactics for unlocking growth in your Product Management career
[32:06] How to find and create mentorship circles
[36:30] The most important skill for early Product Managers to focus on
[43:58] How to grow your confidence in communication
[46:55] Deb’s upcoming book "Take Back Your Power"
[50:35] One tactical tip from Deb’s upcoming book on how to improve your Product Managemen…
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How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
31 juli 2022 · 1 uur 3 min
You don’t need lots of employees to achieve impressive growth—but you do need a unique approach to hiring and structuring your team, and accurately measuring your growth efforts. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collection. Join us. Lees meer
Thank you to our wonderful sponsors for making this episode possible:
• Amplitude: https://amplitude.com/
• Flatfile: https://www.flatfile.com/lenny
• Eppo: https://www.geteppo.com/
—Find the full transcript at: https://www.lennysnewsletter.com/p/how-to-hire-for-measure-and-unlock—
Where to find Crystal:
• Website: https://www.crissyw.com/
• Twitter: https://twitter.com/crystalwidjaja
• LinkedIn: https://www.linkedin.com/in/crystalwidjaja/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Referenced:
• Generation Girl: https://www.generationgirl.org/
• Experiment Design Question Example: https://docs.google.com/spreadsheets/d/1tSrEGpvg19OMKrRg45HGvsZBGz8BkeVc/edit#gid=1841057518
—
In this episode, we cover:
[00:00] Crystal’s path to product
[09:40] How Crystal decided to join a risky startup
[11:31] Why haven't super apps emerged in the U.S.?
[13:15] What startups in the U.S. can learn from companies in Asia
[16:35] How to get intentionally scrappier in your organization
[18:28] How to get and utilize scrappy and small data sets
[21:26] How to increase retention
[22:28] What does and doesn't work in growth?
[25:01] The conversion rates Crytsal looks for to determine viability and success
[28:03] How founders should think about approaching growth
[32:44] Figuring out how to grow and the resources you have at your dis…
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How to create a winning product strategy | Melissa Perri
28 juli 2022 · 54 min
Every company wants to develop a winning strategy—but what are signs your strategy isn’t working, and how do you change course? Melissa Perri has worked trained PMs and product leaders at nearly all the Fortune 100 companies, and in this conversation shares how to reset a struggling strategy, align your team, and build winning strategy. Join us. Lees meer
—
Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-create-a-winning-product-strategy-melissa-perri/#transcript
—
Thank you to our wonderful sponsors for making this episode possible:
• Amplitude: https://amplitude.com/
• RevenueCat: https://www.revenuecat.com/
• Makelog: https://www.makelog.com/lenny
—
Where to find Melissa:
• Website: https://melissaperri.com/
• Twitter: https://twitter.com/lissijean
• LinkedIn: https://www.linkedin.com/in/melissajeanperri/
—
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
—
Referenced:
• Melissa’s Book: https://melissaperri.com/book
—
In this episode, we cover:
[00:00] What to expect with guest Melissa Perri
[02:57] Melissa’s incredibly vast experience working with product manager’s
[04:20] Melissa’s current focus: training and education of PM’s
[05:59] The most common problems that product teams face
[09:48] When to hire your first CPO
[14:27] What to do before hiring a CPO
[16:16] When to bring an interim CPO consultant like Melissa
[21:26] Signs your team doesn’t have a strategy
[22:59] Identifying your vision, strategy and intentions as a company
[27:48] Signs you’re doing a bad job as a PM
[30:30] The process of defining strategic visions
[33:28] How to hone your craft as a PM
[43:55] Melissa’s Book — Escaping the Build Trap: How Effective Product Management Creates Real Value
[48:43] How to avoid burnout
[52:19] Where to find Melissa
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