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Afleveringen

1. 14: Digital Hub (Part 2, Origin of the iPod)

   21 oktober 2026 · 36 min

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   Guiding Apple through its comeback, Steve Jobs comes up with a clever strategy to make the Mac the center of everyone's digital life. The problem is, he's failed to integrate music into the mix--and Apple will have to scramble to catch up.

2. 13: The MP3 Revolution (Part 1, Origin of the iPod)

   14 oktober 2026 · 35 min

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   Two decades after the Walkman had revolutionized personal audio, a new compressed digital audio format emerged that would redefine how we listen to music. We kick off our series about the origin of Apple's hit MP3 player, the iPod.

3. 12: Ron Johnson and the Genius of the Apple Store

   9 oktober 2026 · 45 min

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   In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents, the customer-service model of the Apple Store, and much more.

4. 11: Apple's Mac OS Crisis: Advisor to the Chairman (Part 7)

   7 oktober 2026 · 39 min

   Afspelen

   Gil Amelio and Steve Jobs make a deal that will change the future trajectory of Mac OS, Apple, and the tech industry. But is Steve happy to be the CEO at Pixar, or is he secretly plotting to take over Apple?

5. 10: Apple's Mac OS Crisis: The Bake-Off (Part 6)

   30 september 2026 · 47 min

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   Torn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion?

6. 9: Apple's Mac OS Crisis: Who's NeXT? (Part 5)

   23 september 2026 · 45 min

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   Just up the road from Apple in Redwood City, Steve Jobs's NeXT is fading and flailing, but has a modern operating system just like the one Apple desperately needs to buy to replace Mac OS. An unlikely person makes an unlikely phone call to save the day. Lees meer

7. 8: Apple's Mac OS Crisis: To Be, or Not? (Part 4)

   16 september 2026 · 45 min

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   Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options?

8. 7: Apple's Mac OS Crisis: Plan Be (Part 3)

   8 september 2026 · 55 min

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   A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of.

9. 6: Apple's Mac OS Crisis: Copland (Part 2)

   2 september 2026 · 49 min

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   Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company.

10. 5: Apple's Mac OS Crisis: The End of the Road (Part 1)

    2 september 2026 · 52 min

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    In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement.

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