Alle afleveringen
710 afleveringen, van nieuw naar oud
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Xbox vs Playstation - The Red Ring of Death | 2
9 oktober 2018 · 23 min
Microsoft put all its efforts into it’s new console, the Xbox 360 to beat combat Sony’s market share and it looked like it was working. Thousands of consoles sold, and then suddenly, mysteriously, thousands of consoles died. Meanwhile Sony announces their new PlayStation will cost more than any console, by a lot, and it’s new processor confuses game designers. But that’s not all. Nintendo is back and they’re about to introduce another console that will send both companies scrambling. The Nintendo Wii is instantly a sensation, and Microsoft and Sony are left in it’s dust. Lees meer
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Xbox vs Playstation - The Biggest Cannon in the World | 1
4 oktober 2018 · 23 min
Sony was preparing Playstation to eventually replace personal computers. Microsoft sees that coming and goes into combat mode. Bill Gates spends more than two billion dollars to launch Microsoft’s Xbox console with innards that Gates hopes will not only put Sony on the defensive but will one day replace PCs as the future of digital home entertainment. Lees meer
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Southwest vs American - Interview with Joseph Guinto | 7
2 oktober 2018 · 24 min
Host David Brown chats with freelance journalist and series writer Joseph Guinto about the 22 years he’s spent covering Southwest Airlines… including his memories meeting and interviewing Southwest’s major players, from Rollin King to Herb Kelleher himself. Plus, the famous part of Southwest’s history that didn’t quite happen the way the company says — it’s all on this episode of Southwest vs. American Airlines, on Business Wars. Lees meer
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Southwest vs American - Free LUV | 6
27 september 2018 · 25 min
Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978. Lees meer
American’s SABRE system optimizes...everything. It manages ticket pricing so flights are always full, and American is building new hubs and terminals. Meanwhile, Southwest company culture is shifting from sex appeal to backyard barbecue vibe. Is it enough to attract families to fly?
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Southwest vs American - The Cult of Herb | 5
25 september 2018 · 23 min
Everyone loves Herb Kelleher—even FAA regulators. The onetime corporate counsel-turned-CEO is coming into his own at the helm of Southwest. But his latest challenge is coming up with a way to skirt the FAA’s pesky “slot” system, designed to limit air traffic by rationing takeoffs and landings. Kelleher has a business to run. So he embarks on a crazy plan to snag a few extra slots for Southwest. It may not work, but one thing’s certain: it will be a whole lot of fun. Lees meer
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Southwest vs American - The Darling of Deregulation | 4
20 september 2018 · 24 min
As deregulation dawns, Southwest Airlines’ founder and CEO are locked in a power struggle. In the middle is Herb Kelleher, Southwest’s corporate attorney. And after 18 months serving as a punching bag for the company’s top brass, he’s had enough. Lees meer
But as Southwest deals with a succession crisis, American Airlines is facing another emergency. It needs money, fast. The company is cash-poor after investing in its proprietary online reservation system, SABRE. The situation is so dire CEO Al Casey turns to a drastic option — moving the company’s headquarters from its homebase in New York City to Dallas.
Just as American is getting a financial lift, Southwest takes a nosedive. Deregulation has the company eyeing expansion routes, but the powers that be will do anything to stop it.
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Southwest vs American - Aviation Cyber Wars | 3
18 september 2018 · 20 min
The computer age is on the horizon, and American Airlines has a secret weapon: SABRE. Sure, the airline is top of the heap under the current pen-and-paper reservation system — the one where travel agents use a massive phonebook to look up flights, then call individual airlines to book a ticket. But they’re tired of playing phone tag. The American Society of Travel Agents has plans to roll out a new electronic system, one that could force American to lose its unofficial preferred status. The company has to get its system to market first — and its leaders have to convince the travel agencies to get onboard. Lees meer
But there’s a much bigger threat looming on the horizon, one that could give a big boost to upstart rivals like Southwest Airlines. Deregulation is coming, and when it does it will change everything.
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Southwest vs American - Dogfight Over Dallas | 2
13 september 2018 · 22 min
Baniff and Southwest battled in court for domination over the skies. Southwest came out on top for a little while, but Baniff pushed back with prices Southwest just couldn't beat. The only way Southwest could fight back was to give the mostly male, mostly businessmen clientele something they couldn't refuse: free booze. For the first time ever, Southwest is in the black. With Baniff tamed, there's more turbulence. This time, it's a national airline. American Airlines is here to play. Lees meer
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Southwest vs. American - Clearing the Runway | 1
11 september 2018 · 23 min
In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Federal Regulations Bureau that they had no jurisdiction on flights that never left Texas. Of course getting Southwest off the ground would have been a lot easier if they had any planes… Lees meer
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Coke vs Pepsi - Interview with Tristan Donovan | 7
6 september 2018 · 24 min
Host David Brown chats with series writer Tristan Donovan, author of Fizz: How Soda Shook Up the World, about some of the juicy tidbits that didn’t make the final series. Like Fanta’s roots in Nazi Germany, Pepsi’s frantic struggle to make sure Coca-Cola didn’t beat it into space, and why Coca-Cola bottles have that iconic silhouette. And then there’s the cola that almost dethroned Coke. (Hint: it’s not Pepsi). David Brown even cops to his favorite cola...and the answer may surprise you. Lees meer
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Coke vs Pepsi - The Soda Revolt | 6
4 september 2018 · 27 min
Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider this but choose drastically different paths for the future. One gets as far away from soda as they can, the other doubles down. Both wrestle for dominance over every pocket of the soft drinks market - juice, bottled water, sports drinks and yes, cola - and show no signs of slowing anytime soon. Lees meer
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Coke vs Pepsi - No Sacred Cows | 5
30 augustus 2018 · 26 min
With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. He’ll stop at nothing to bring Coca-Cola fans New Coke—whether they like it or not. Lees meer
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Coke vs Pepsi - The Imitator's Revenge | 4
28 augustus 2018 · 24 min
Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once again—but Pepsi has another trick up its sleeve. The company is out for blood with the Pepsi Challenge, a nationwide taste test that will endanger the most precious part of Coca-Cola lore: its secret recipe. Lees meer
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Coke vs Pepsi - Cola über Alles | 3
23 augustus 2018 · 24 min
With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the border to survive. Lees meer
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Coke vs Pepsi - Candy Monster | 2
21 augustus 2018 · 26 min
The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not enough to stop Charles Guth, Pepsi-Cola’s new owner and the head of Loft Candy. He stays one step ahead of Coke with his dirty business practices. It’ll be up to lawyer and turnaround artist Walter Mack to stop the baddest man in the candy business. Lees meer
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Coke vs Pepsi - Cocaine is King | 1
16 augustus 2018 · 26 min
In turn of the century Atlanta, pharmacist John Pemberton has invented a dynamite health tonic with some secret ingredients his customers can’t get enough of. There’s only one problem. With the city about to go dry, the temperance authorities are coming for him. Pemberton needs to cook up a new recipe, fast — before his own demons tear him apart. Lees meer
And there’s another problem on the horizon. Its name is Pepsi-Cola.
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eBay vs PayPal - Interview with Kara Swisher | 7
14 augustus 2018 · 25 min
We hope you enjoyed our series on eBay vs PayPal. Here to discuss her thoughts on the PayPal mafia alums is Kara Swisher. Swisher is the self-described "grumpy lady of tech" and host of the podcast Recode Decode. She's known for her tough takes on Silicon Valley, is Silicon Valley royalty, and even had a cameo in Season 1 of HBO's Silicon Valley. Have we mentioned Silicon Valley enough? Here's our conversation with Kara. Lees meer
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eBay vs PayPal - Outta the Gate | 6
9 augustus 2018 · 24 min
PayPal is running out of time. The online payment service is hauling in new users, but its bottom line is bleeding red. Without a buyer to pump it full of cash soon, the company could go under. Should it take the safe route and sell out to its longtime nemesis eBay? Or should it risk the open market with an initial public offering? Lees meer
Why not both?
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eBay vs PayPal - Breaking Up Is Hard To Do | 5
7 augustus 2018 · 25 min
By late 2000, PayPal and X.com are yoked together, with X.com CEO Elon Musk leading the newly combined company. But it’s a rocky marriage: PayPal’s founders clash with their new leader over everything from his imperious management style to his choice of server platforms. Finally the PayPal loyalists decide there’s only one option left: it’s time to engineer a coup. Lees meer
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eBay vs PayPal - How Bad Is It? | 4
2 augustus 2018 · 23 min
Remember the summer of 2000? The Olympics were in full swing and PayPal was under attack. Not from eBay, but Russian hackers. In looking for soft targets in the early days of the untethered Internet, PayPal was the fattest cow. On top of that, there are competitors, and they’re catching on fast. Between the money stolen from hackers and competitors, PayPal has to figure out a way to survive, and fast. Lees meer
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eBay vs PayPal - PayPal Goes Viral | 3
31 juli 2018 · 24 min
In the midst of the dot-com boom, there's also a lot of dot-com bust. PayPal desperately needed to grow but they companies who'd raised millions more suddenly disintegrate. The solution was so simple it seemed almost illegal - let the converted proselytize. And they do to incredible results. It doesn't take long for eBay to notice but there's nothing they can do to stop PayPal's viral momentum. Lees meer
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eBay vs PayPal - The E-commerce Revolution | 2
26 juli 2018 · 25 min
As eBay gathers steam, a libertarian chess champion and a programmer who fled Communist Ukraine team up to change the world with their encryption software. But when their plan to piggyback on the ubiquitous Palm Pilot hits a snag, they stumble upon a new idea. The concept is so revolutionary, it will change the landscape of e-commerce and turn the fledgling company into a viral phenomenon. There’s just one problem. PayPal is set on a collision course with the one company it needs to succeed: eBay. Lees meer
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eBay vs PayPal - Going Once, Going Twice | 1
24 juli 2018 · 24 min
At the dawn of the dotcom era, a Silicon Valley tech geek on a personal vendetta rolls out the world’s first e-commerce site. Vintage lunchboxes? Second-hand guitars? B-list celebrity autographs? It all finds a home on AuctionWeb, and before long the site’s growth is skyrocketing. Lees meer
But founder Pierre Omidyar isn’t prepared for the infrastructure challenges that come with turning his pet project into a real company. Brownouts and site outages soon follow, raising the ire of customers. And without a way to close transactions online, AuctionWeb might be doomed before it takes off.
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Hearst vs Pulitzer - Interview with Gabriel Kahn | 7
28 juni 2018 · 24 min
Joining us today is Gabriel Kahn, a professor of journalism at the University of Southern California. He’s a former Los Angeles bureau chief for the Wall Street Journal and a frequent commentator on monetization and the media. Lees meer
He’s also taught courses on the history of journalism. He recently wrote an open letter to the new owner of the Los Angeles Times, Patrick Soon Shiong, and now he's here to talk about Hearst vs Pulitzer!
Join us next week as we visit a new business war: Ford vs Chevrolet.
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Hearst vs Pulitzer - Days of Atonement | 6
26 juni 2018 · 24 min
By 1900, the days of yellow journalism were already fading, and both William Hearst and Joseph Pulitzer were searching for a new direction even as their newspapers diverged. Lees meer
Hearst tries for a political career, but finds himself defeated and dragging back to a lagging paper by the end of the decade.
Pulitzer doubled down on news, and in 1909 caught the biggest scoop of his career. While the paper is going as strong as ever, Pulitzer’s health is suffering.
Both men created legacies and changed the face of American journalism forever.
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Hearst vs Pulitzer - Newsies | 5
21 juni 2018 · 20 min
A close up look at a crisis of their own making. One that nearly cost Hearst and Pulitzer their grip on the country’s first media empires. Instead of pitting them against each other, the crisis would see the two media moguls finding rare common ground. Lees meer
At the turn of the century, newspapers flew off the presses in 8 or 10 separate editions a day. Newsies grabbed them off stacks in the alleys and took to the streets, their little hands stained with ink. But when the Newsies go on strike, no papes get sold. No papes, no profit - which leaves both Hearst and Pulitzer with a BIG problem.
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Hearst vs Pulitzer - War Drums | 4
19 juni 2018 · 25 min
What happens when there’s no news? You have to MAKE the news. Lees meer
When Hearst heard from his top reporter that the Spanish-Cuban tension wasn’t looking like anything would happen, Hearst wasn’t just going to wait around for an explosion.
He already bought and assembled a collection of powder kegs. It was just a matter of lighting the fuse.
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Hearst vs Pulitzer - The Price of News | 3
14 juni 2018 · 22 min
In 1883, 15 years before the Headless Torso Murder, New York City's population was rapidly growing and the newspaper scene was pretty sleepy. The city's nearly 50 daily papers, even the small New York Times, was a pretty sedate bunch, informing citizens about zoning board decisions and weather trends. They rarely draw any blood, stir up society, get the city talking. Lees meer
But that’s changing, thanks to Joseph Pulitzer.
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Hearst vs Pulitzer - The Headless Torso, Part 2 | 2
12 juni 2018 · 23 min
In 1897, America looked very different. Carriages rolled through the streets of New York. Mass media was just growing up, and Hearst was convinced that carrier pigeons - hunted to extinction by 1914 - were what would give his paper the edge during the early days of the Headless Torso case. Lees meer
This case belonged to the whole city. Everyone - barkeeps in Brooklyn and bankers on the Upper East Side alike are invested in the mystery… and what happened to his head.
For more American History Tellers, subscribe on Apple Podcasts, Spotify, or wherever you listen to Business Wars.
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Hearst vs Pulitzer - The Headless Torso, Part 1 | 1
7 juni 2018 · 24 min
This is the beginning of a mystery, a great business rivalry, and a look into American history. To tell the story of Hearst vs Pulitzer, we called our friend Lindsay Graham over at American History Tellers for help. Lees meer
The Headless Torso mystery is about a jilted husband, a German midwife, a muscleman and more colorful characters. The city’s been mesmerized for months, and in Gilded Age New York, most people just couldn’t resist pressing their pennies into a newsboy’s ink-stained hand to find out the latest.
You can listen to more episodes of American History Tellers wherever you listen to Business Wars.
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Gregor Mendel vs the World - American Innovations | 1
10 mei 2018 · 35 min
Host David Brown interviews Steven Johnson, the host of the new podcast American Innovations. Lees meer
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The First Computer War - Computing Gets Personal | 6
8 mei 2018 · 26 min
After all that IBM has been through over the decades, it would have never in a million years guessed that their undoing would be at the hands of a scrawny and unknown computer nerd named Bill Gates. Gates sees the future, but can IBM catch up? Will they still be on top 50 years from now? Only time will tell. Lees meer
We hope you enjoyed this series on the first computer wars, and I want to give a special shout out to our fans, The Elfenbein family!
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The First Computer War - Betting the Store | 5
3 mei 2018 · 24 min
It’s 1961. Since his father retired 5 years earlier, Thomas Watson Jr pushed to modernize IBM from the top down. New management, new ideas, newer, faster, machines. The company has grown, employing 1,000 people, they’ve dominated the emerging computer market... and managed to frustrate the public all at the same time. IBM’s new technology is confusing and the only way out may be to create a Civil War, burning IBM from the inside out. Will they be able to agree, or will infighting cost them the entire company? Lees meer
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The First Computer War - Abdication | 4
1 mei 2018 · 26 min
In Episode 1 the UNIVAC successfully predicted that Eisenhower would win the 1952 election. In Philadelphia, a champagne hangover quickly settled in over the Remington Rand building, the company elated at its success. But over at IBM, a company that doesn't allow its employees to drink, they’re working, furiously. And Watson Jr. is ready to take the 701 to market in a few months. Visiting the 701 is soon the hottest ticket in town, and The Watsons and IBM sit back to watch. They feel the momentum shifting back in IBM’s favor once again. Lees meer
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The First Computer War - IBM versus The UNIVAC | 3
26 april 2018 · 23 min
What’s a 16% market share when the public thinks you have more? A potential anti-trust suit, if you’re IBM. Watson Jr. sees a potential lawsuit as a way out from under his father’s control. Sr. sees his company rotting away in the hands of a kid who can’t handle it. But when the antitrust suit comes through in 1952, Jr’s in charge. Can he actually handle the business he desperately wanted? Lees meer
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The First Computer War - Father, Son, and The Future | 2
24 april 2018 · 25 min
How do you really “get ahead” in a war? Sometimes you don’t have to do anything, you just wait for your opponent to fumble. Lees meer
And in the late 1940s, IBM’s CEO Thomas Watson Sr., did. He’s just beginning to grasp the potential of these electronic machines, and - although older than most other CEOs is desperate to stay on top. He takes his volatile temper and insecurities out on the one person who could have helped him out of this freefall: his son.
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The First Computer War - The Electronic Brain | 1
19 april 2018 · 22 min
With so much information at our fingertips, it’s hard to remember that we haven’t always walked around with supercomputers in our pockets. In fact, in 1952, CBS thought that Americans would find it SO hard to imagine that a machine could even predict election results accurately that they built a pretend computer and resorted to, well, fake news, to make the public believe. This is Univac vs. IBM, and this is the First Computer War. Lees meer
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Marvel vs DC - Interview with Jason Mewes and Reed Tucker | 7
12 april 2018 · 44 min
What's that? Up in the sky? It's another episode of Business Wars. Today we're talking to two super guests, Reed Tucker is a journalist living in New York City, and the author of the book Slugfest: Inside the Epic 50-Year Battle Between Marvel and DC and! Reed is the author of the Marvel/DC episodes of Business Wars. Lees meer
After we talk to Reed we sit down with Jason Mewes. Jason, or Jay, as you may know him, is a comic book fanatic and long time Kevin Smith collaborator. You've seen his face in things like Clerks, Mallrats and Jay and Silent Bob Strike Back.
And both of them were able to answer faster than a speeding bullet the question we now pose to you: Marvel or DC?
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Marvel vs DC - The Cinematic Universe | 6
10 april 2018 · 26 min
After more than 50 years of fighting for the hearts and attention spans of millions of readers, television viewers, and movie-goers - who wins this war? Is it DC, the original comic company company behind classic American heroes that defined the dreams of many young men and women? Or is it Marvel, the young upstart who changed the game and fought tooth and nail to catch up with DC and create their own cinematic universe? Lees meer
For now, there’s one clear winner, but expect this war to rage on. No superhero stays dead forever.
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Marvel vs DC - Big Screen Heroes | 5
5 april 2018 · 24 min
Appearances on radio programs, television shows and thousands of comic books - all just another day in the life of a superhero. But to get a larger than life hero onto a larger than life screen, there’s one secret ingredient: verisimilitude. As both companies fight for box office domination, a power player from our Netflix/Blockbuster series reveals one company to be just another cold, corporate machine. Lees meer
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Marvel vs DC - Schemes, Scans, and Double Crosses | 4
3 april 2018 · 23 min
It’s 1970 and the unthinkable just happened. Jack Kirby, one of the men who made Marvel, has defected to DC. With him he brought an idea that may just end Marvel for good. But as soon as DC seems to be pulling back into the lead, something else goes wrong - there’s a spy in their midst. Lees meer
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Marvel vs DC - Copycat | 3
29 maart 2018 · 22 min
As Marvel’s richer storylines captivate more readers, DC just can’t keep up, or fully understand Marvel’s success. They even try directly copying Marvel’s style, but go about it in the worst way. Just when it looks like DC’s days at the top are numbered, they throw one final Hail Mary that steals away one of Marvel’s finest artists. Lees meer
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Marvel vs DC - The Fantastic Mr. Lee | 2
27 maart 2018 · 23 min
We’ve talked about several wars on this series, but here’s a first: DC and Marvel engaging with each other, sniping, making fun, and getting their fans involved in the argument. A series of editor’s letters, guest columns, and fan mail printed in the comics themselves has everyone choosing sides. Lees meer
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Marvel vs DC - Origin Stories | 1
21 maart 2018 · 22 min
In the early 1960s, the Space Race was on, Chubby Checkers got everyone doin’ the twist and Superman was turning 25. DC has it all - a legacy comic, the talented writers and illustrators, and plush offices in Manhattan. Marvel is around but it’s much smaller. They only have one full time employee, actually. Have you heard of Stan Lee? He WAS Marvel for a long time, and in 1961 he wrote a story that would revolutionize comics forever. Lees meer
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Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7
20 maart 2018 · 45 min
Today we talked to Liz Dolan, former Nike CMO, and David Meltzer, sports marketing guru and agent about this vicious war. If you loved them here, you’ll love their podcasts even more. Lees meer
Liz co-hosts Safe For Work, a show that answers your burning business questions and provides the advice you need to keep your office drama-free, and Satellite Sisters, where she got to sit down with Phil Knight and talk about Nike with the man himself. You can listen to that interview here.
You can hear David on his show, The Playbook, talking to Tony Hawk, Gary Vaynerchuk, Reggie Bush, and more of sports biggest names.
Subscribe to Safe For Work, Satellite Sisters, and The Playbook in Apple Podcasts, or wherever you listen to Business Wars.
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Nike vs Adidas - The Defectors | 6
15 maart 2018 · 19 min
The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for designers.” And it worked. For the first time in a long time, the Swoosh was outperformed by three little white stripes. Lees meer
But it’s not all bad. The constant competition drove both companies to produce better shoes, better apparel, and have made each other better businesses. As the sneaker wars enter a new era, who will come out on top? Time will tell, but if Phil Knight knows anything at all, it’ll be the company who isn’t afraid to fail.
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Nike vs Adidas - Rebound | 5
13 maart 2018 · 24 min
Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The American offices feel like a startup, and is passed between the hands of former Nike execs and European businessmen. What does it take to go from a million-dollar company to a billion-dollar company? Adidas has to find out, and fast. Lees meer
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Nike vs Adidas - Nike Air | 4
8 maart 2018 · 27 min
Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time. Lees meer
With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest boost for Nike was an up and coming athlete. Like Jesse Owens fifty years before, a young Michael Jordan would carry a fledgling shoe brand to new heights.
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Nike vs Adidas - Walking Billboards | 3
6 maart 2018 · 21 min
As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to see their favorite athletes almost any day of the week. Brands realized they just got hundreds of walking billboards showing the capabilities of their athletic gear in action… and it’s a race to see who can reach the world’s best athletes first. Lees meer
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Nike vs Adidas - The Starting Line | 2
1 maart 2018 · 23 min
Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete named Jesse Owens at the 1936 Olympics and the company took off… until WWII. Lees meer
The war may have been over for Germany, but the rivalry between Adi and Rudi was just heating up.
Rudi left to start his own company, Puma, and Adi created Adidas.
50 years later, with a waffle iron and inventory from Onitsuka Tiger, Phil Knight and Bill Bowerman start tinkering with some shoes in Bowerman’s kitchen. The waffle iron didn’t last long, but the shoes did.
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