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710 afleveringen, van nieuw naar oud
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KFC vs Chick-fil-A | Sandwichmania | 6
12 april 2021 · 22 min
It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivating fanatic customers with opening day parties and lavish food giveaways. But when President Dan Cathy makes controversial remarks against same-sex marriage, Chick-fil-A becomes a battleground. Meanwhile, Popeyes new CEO reverses the chain’s long downward slide by returning the company to its Louisiana roots. He introduces snappy new advertising and Cajun recipes, including the company’s first fried chicken sandwich. Rising to the challenge, Chick-fil-A attacks their rival with some savvy twitter swordplay over whose sandwich reigns supreme. The ensuing social media frenzy inspires a nationwide rush on both chains, but KFC is left out in the cold. Then the great sandwich wars of 2019 help bring about a shocking upset in the world of southern fried fowl, just as all the players begin to plan for a more sustainable, less meat-heavy future. Lees meer
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KFC vs Chick-fil-A | The Colonel’s Last Stand | 5
7 april 2021 · 26 min
It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR fiasco by accusing his new corporate bosses of letting standards slide and ruining the company. As the recession and Sanders wrath hammer revenues, the chain radically changes course, and commits to a “Re-colonelization,” reinstating many of Sanders’ original recipes, and reinvesting in its disenchanted franchisees. Kentucky Fried Chicken surges just as Chick-fil-A makes a series of fatal errors; they lose millions in a marketing misstep, and take on debt to expand rapidly in shopping centers. As the recession deepens, and consumers as well as developers shun malls, Chick-fil-A faces financial ruin. Meanwhile, Popeyes has his own debt-fueled misadventures. Owner Al Copeland leans hard into the 1980s junk bond market and attempts to catch up with KFC by leveraging a hostile takeover of Church’s Fried Chicken, with fatal results. Lees meer
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The Art of Business Wars Lesson 4: Positioning
6 april 2021 · 5 min
oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order your copy, visit wondery.com/the-art-of-business-wars. Lees meer
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KFC vs Chick-fil-A | The Henhouse Heats Up | 4
5 april 2021 · 24 min
It’s the late 1960s and Kentucky Fried Chicken’s new owner takes the rapidly expanding franchise public. America’s hottest new IPO makes dozens of employees instant millionaires, but not Harland Sanders, who sold his company for cash. Now brand ambassador, Sanders regrets his decision and attempts a coup. As civil war rages at Kentucky Fried Chicken, diner owner Truett Cathy in Georgia makes a life-changing decision: to open his own restaurant chain in the brand new frontier of the American shopping mall. But while Kentucky Fried Chicken and Chick-fil-A focus on growing their fiefdoms, a young donut shop owner in New Orleans turns his attention to creating the perfect spicy fried chicken recipe, and finds inspiration for its name from an unlikely source: a movie about an aging cop called Popeye Doyle. Lees meer
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KFC vs Chick-fil-A | The Birth of the Bucket | 3
31 maart 2021 · 25 min
It’s the 1950s in Kentucky and Harland Sanders faces bankruptcy once again. 65-years-old, broke, unemployed and desperate, he barnstorms the country, living out of his car, selling his secret fried chicken recipe to restaurant and diner owners. Franchising is a new concept and it’s hard going, but Sanders makes an invaluable convert of Pete Harman, a Utah restaurateur, who becomes his first franchisee. Harman creates the icons of the Kentucky Fried Chicken brand, including its name, and becomes a lifelong champion of the company. Meanwhile in Atlanta, a local airline presents Truett Cathy with a surplus of boneless chicken, which he slips into a bun and turns into pure southern fried chicken gold. Lees meer
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KFC vs Chick-fil-A | Fast Fists and Failure | 2
29 maart 2021 · 20 min
It’s the 1900’s and a young Harland Sanders learns how to cook out of sheer necessity when his widowed mother leaves him at home to care for his younger brother and sister. Crushing poverty prompts his mother to loan him out as a field hand when he’s just twelve, and from then on he’s on his own. He labors as a farmworker, a blacksmith’s helper, and a railroad fire stoker. Eventually Sanders bamboozles his way into a career as a correspondence course lawyer, only to lose his practice due to his fiery temper and tendency towards violence. Lees meer
Meanwhile, as the nation sinks into a depression, poverty leaves scars and forges ambition in eight-year-old Truett Cathy. He learns to cook in the family’s boarding-house in Atlanta, and contributes desperately needed cash with a thriving coca-cola stand and newspaper delivery route. As his family’s finances worsen, they end up in the city’s first housing project, and Truett’s father teaches his son hard lessons at the end of a razor strap.
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KFC vs Chick-fil-A | Guns, Guts, and Gravy | 1
24 maart 2021 · 22 min
It's the Great Depression, and in one of Kentucky’s toughest corners, Harland Sanders defends his gas station business with sheer moxie and a loaded shotgun. He expands it into a thriving motel and restaurant, but impatient tourists balk at long wait times for his most popular dish — fried chicken. Eager to woo customers, Sanders risks life and limb experimenting with a new kitchen invention and creates a hit secret recipe. Along the way, he discovers a unique marketing gimmick: dressing up like a Kentucky Colonel from the frontier days. Lees meer
Meanwhile in the post-war boom a young devout Christian named Truett Cathy opens a diner with his brother in Atlanta. Soon enough his company, Chick-fil-A, will hit KFC right where it hurts, in between two buttered buns.
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Late Night Wars | Late Night for the TikTok Generation | 7
22 maart 2021 · 22 min
Since the disruption of the broadcast viewing experience, late night comedy has gone through some growing pains. It’s no longer must-see TV, but late night water cooler moments remain as fiery political segments go viral online. Lees meer
For more on how the late night landscape has shifted since Johnny Carson’s exit from The Tonight Show, we speak with Meredith Blake, an entertainment reporter at the Los Angeles Times who covers television. Blake lays out how the internet, streaming and a push for more diversity has changed the face of late night.
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Late Night Wars | Late Night Stars Collide | 6
17 maart 2021 · 29 min
Jay Leno takes it on the chin from NBC when the network informs him his future as Tonight Show host has a looming shelf life. He needs to hand the keys to Conan O’Brien, who doesn’t want to be stuck in the 12:30 slot forever. Lees meer
As Letterman’s ratings at CBS decline, NBC makes a bizarre decision to keep its hosts happy and in the family. It’s a decision that backfires in every possible way.
The fallout will spark the last, devastating shake up in the late night wars, as the battlefield goes through radical changes. Technology and taste never sleep, and the networks—and the hosts—are forced to redefine themselves as the industry moves toward the future.
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Late Night Wars | A Darker Night Ahead | 5
15 maart 2021 · 29 min
CBS makes David Letterman a very attractive offer to leave NBC—a move he’s very willing to make—but his long-time network is desperate to keep him. So desperate they dangle the prize that Letterman felt he deserved all along—the Tonight Show. Lees meer
That doesn’t sit well with Tonight host Jay Leno, who takes a major defensive stance to hang on to the position he worked so hard to get.
And in the wake of the Letterman struggle, an unknown talent emerges into the late night stratosphere—Conan O’Brien. He brings a unique, fresh appeal and his own set of rules as the networks battle for ratings, and audiences get finicky.
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Late Night Wars | There Goes Johnny! | 4
10 maart 2021 · 25 min
When longtime Tonight Show host Johnny Carson shocks NBC with the surprise Lees meer
announcement of his departure, Jay Leno is anointed as the next host of the network’s flagship franchise.
But there’s a problem: after a decade hosting Late Night at 12:30, David Letterman thinks Carson’s job should be his. Getting passed over is unacceptable to Letterman, and he’s going to exact a painful revenge on NBC.
And Leno’s firebrand manager Helen Kushnick is going to feel the backlash of her scorched earth policy in dealing with NBC brass. Their reaction will bring Leno’s career to the brink of destruction.
Pre-order our new book The Art of Business Wars now before it is released on April 13.
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Late Night Wars | Late Night Explodes | 3
8 maart 2021 · 26 min
Johnny Carson – the man who defined the Tonight show – is nearing retirement. But NBC has yet to settle on an heir. And that sets the stage for one of the most painful moments for the late night rivals battling for the throne. It will prove enormously embarrassing for Carson, Leno and Letterman. And they will vent their sentiments on stage. Meanwhile, Arensio Hall, a young, black comedian, is blowing past all of them, and posing the first serious challenge to Carson. Lees meer
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Late Night Wars | The Dawn of Tonight | 2
3 maart 2021 · 25 min
The late night saga begins in the uncharted wilderness of after-hours programming. In the early 1950s, an era when television broadcasting literally stops at 11:00 p.m., NBC dares to push the envelope with something called the Tonight Show. It works. Lees meer
It seems insane, but American audiences are ready to stay up--and advertisers are ready to spend big money to reach that audience. In the wake of Tonight’s success, CBS and ABC are left in the dust. But they’re determined to grab a slice of that valuable late night pie as the war begins for ownership of the midnight hour.
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Late Night Wars | The Stars Realign | 1
1 maart 2021 · 30 min
The cutthroat evolution of late-night talk shows is a long and fierce battle for advertising riches, ratings and sheer egotistical triumph. It’s the early 1980s and NBC’s Tonight Show is the unbeatable standard in its class, and its long-time host Johnny Carson the indisputable god of late night. Lees meer
Hosts David Letterman, Jay Leno and later Conan O’Brien all worship Carson. Each of them desperately covets the Tonight Show seat and will stop at nothing to get it.
As fickle audiences demand increasingly cutting-edge entertainment after dark, the fight to win late night will be redefined. And it will be ugly.
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Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7
24 februari 2021 · 24 min
As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially conscious consumers. Lees meer
For more on how they’re reshaping the landscape, we speak with Arabelle Sicardi, an industry strategist and trend forecaster for over a decade and author of the upcoming book The House of Beauty. Sicardi lays out what’s driving the shift and how a historically white industry aims to adapt to a new generation of consumers hungry for diversity.
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Estée Lauder vs L'Oréal | Lipstick Lockdown | 6
22 februari 2021 · 25 min
It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light Bettencourt’s own unsavory dealings, putting L'Oréal’s future at risk. Lees meer
Meanwhile, both L'Oréal and Estée Lauder attempt to mitigate lagging sales with more acquisitions. To choose their targets, they turn to Youtube, where influencers with millions of followers are becoming rainmakers for fledgling brands. But no one is prepared for how a pandemic will affect the beauty industry.
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Estée Lauder vs L'Oréal | Buying Spree | 5
17 februari 2021 · 25 min
It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzworthy companies: MAC and Bobbi Brown. Lees meer
Meanwhile, determined to strengthen L'Oréal’s foothold in the American mass market, CEO Lindsay Owen-Jones takes a risk on flailing drug store brand Maybelline, convinced he can turn it into an industry juggernaut.
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Estée Lauder vs L'Oréal | Face to Face | 4
15 februari 2021 · 26 min
It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook. Lees meer
In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures.
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Estée Lauder vs L'Oréal | Skin in the Game | 3
10 februari 2021 · 26 min
It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But initial sales are disappointing, and as cash flow takes a nosedive, they must quickly determine how to fix their marketing approach. Lees meer
Meanwhile, a young female copywriter pens a new slogan for L'Oréal that will go down in advertising history and send the company on a bright new path.
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Estée Lauder vs L'Oréal | Do or Dye | 2
8 februari 2021 · 24 min
It's 1904, and ambitious French chemist Eugène Schueller quits his job as a researcher to focus on formulating the first synthetic hair dye. Teaming up with Parisian hairdressers to spread the word about his product, he soon expands into hair care and sunscreen, relying on his knack for innovative marketing to spread the word. Lees meer
Meanwhile, in Queens, New York, a young Estée Lauder is inspired by her esthetician uncle to start concocting her own face creams. Now, she just has to find a way to monetize her business, and inspiration strikes at her local beauty salon.
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Estée Lauder vs L'Oréal | Telephone, Telegraph, Tell-A-Woman | 1
3 februari 2021 · 27 min
It’s 1946, and after years of building a cult following thanks to free samples and loyal customers, Estée Lauder finally has an opportunity to join the big leagues. She can now sell her high-quality makeup products in department stores in New York City. Unphased by competitors with deeper pockets and wider distribution, she possesses a passion for making women feel beautiful that sets her apart. Lees meer
Meanwhile, in Paris, chemist Eugène Schueller’s hair company L'Oréal is thriving thanks to his top-notch formula for synthetic hair dye. But as World War II comes to an end, rumors that he supported the Nazis threaten the empire he has built.
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SpaceX vs Blue Origin | To Infinity And Beyond | 7
1 februari 2021 · 22 min
As the Space Race moves into the present day, Elon Musk recoups SpaceX’s losses and edges ahead of Blue Origin. Lees meer
But now his competition is coming not just from Jeff Bezos, but from like-minded dreamers in Russia and China. For more on the coming battle for space supremacy, we speak with Tim Fernholz. He wrote Rocket Billionaires: Elon Musk, Jeff Bezos and the New Space Race, and writes about space and the economy for Quartz.
He tells us about the viability of space tourism and the future prospects of space travel.
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SpaceX vs Blue Origin | The Next Generation | 6
27 januari 2021 · 27 min
It's 2016 and Virgin Galactic is about to re-enter the space race following its fatal test flight two years earlier. Lees meer
But the company's early lead in human spaceflight is eroding fast. Blue Origin, Boeing and SpaceX are closing in.
The race to become the first private company to launch a person into space is almost over and there can only be one winner.
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SpaceX vs Blue Origin | Space War | 5
25 januari 2021 · 27 min
It's 2013 and the long cold war between Blue Origin and SpaceX is about to go nuclear. Lees meer
The clash begins when NASA puts its most famous launchpad up for lease, and escalates fast.
Soon SpaceX, Blue Origin, and the United Launch Alliance will be reaching for any weapon they can use to disrupt each other's plans.
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SpaceX vs Blue Origin | Rise of the Dragon | 4
20 januari 2021 · 24 min
It's 2009 and a new president is looking to shake up the space world by opening up the stars to private industry. Lees meer
But with NASA’s space shuttle about to retire, the United States soon won't be able to reach the International Space Station without Russian help.
U.S. leadership in space hangs in the balance and everyone's looking to the new space companies to deliver the solution.
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SpaceX vs Blue Origin | Burning Up | 3
18 januari 2021 · 27 min
It's 2005 and SpaceX is about to find itself exiled to a tropical island, but this is no vacation. It's in a race against time to get the Falcon 1 rocket into orbit before Musk's millions runs out. But as the failures mount, Musk stares ruin in the face. Lees meer
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SpaceX vs Blue Origin | Reaching for the Stars | 2
13 januari 2021 · 26 min
It's 2003 and in the Mojave Desert, renegade aviation genius Burt Rutan is building a spaceship funded by Microsoft co-founder Paul Allen. Lees meer
But while Rutan and Allen are preparing to launch the world's first privately funded astronaut, Elon Musk and Jeff Bezos are still struggling to get their space missions off the ground.
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SpaceX vs Blue Origin | Rocket Men | 1
11 januari 2021 · 29 min
It's 2001 and a 30-year-old Elon Musk has just been fired from Pay-Pal, the company he co-founded. In need of a second act, he hits on the idea of bankrolling a bizarre Mars mission. Lees meer
But he's not the only tech tycoon who's stargazing. Amazon founder Jeff Bezos has also got space fever. But Bezos’ first step in the interstellar arena will almost cost him his life.
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Encore: Hasbro vs Mattel | Screen Dreams | 6
6 januari 2021 · 29 min
With the world plugging into the Internet, toys are under pressure. Kids are swapping plastic play for screen-based entertainment and both Mattel and Hasbro need to adapt. The question is: how? Lees meer
Mattel’s also finding out the hard way that Barbie’s reign as the queen of dolls is no longer secure. Challengers to her throne are emerging and the first strike against the dream doll comes not from Hasbro, but from within its own offices.
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This episode orginially aired on April 8, 2019.
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Encore: Hasbro vs Mattel | The Shotgun Wedding | 5
4 januari 2021 · 24 min
A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a billion dollars behind, and CEO John Amerman isn’t happy about it. Lees meer
Ever since Hasbro turned British fashion doll Sindy into a Barbie lookalike, the two toymakers have been at war. Now Amerman is looking to make a couple strategic acquisitions: one to put Mattel back in pole position, and the other, to spite Hasbro.
This episode originally aired on April 3, 2019.
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Encore: Hasbro vs Mattel | Resurrection Joe | 4
30 december 2020 · 24 min
It’s the early 1980s and things are not looking good for Hasbro. The company hasn’t had a hit since Hungry Hungry Hippos; its founding CEO Merrill Hassenfeld has just died; now Star Wars dolls have just about gobbled up the entire action figure market. Hasbro needs to deliver a toy capable of taking on the Star Wars dolls, or else the company risks losing its only source of stable income, the family pencil factory. Lees meer
But Hasbro’s not the only toymaker plotting to take on Star Wars. Three thousand miles away in Los Angeles, Mattel’s also preparing an assault on the action figure market. A line of fantastical action figures called The Masters of the Universe.
This episode originally aired on April 1, 2019.
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Encore: Hasbro vs Mattel | The House of Cards | 3
28 december 2020 · 24 min
Sizzlers, Mattel’s new motorized Hot Wheels, were supposed to be the top toy this Christmas. But sales have fizzled, leaving Mattel $30 million below target. For the last ten years, Mattel’s done exceptionally well by its investors, but now the toymaker is facing a stock price collapse. To keep up appearances, Mattel starts cooking its books—but the move may end up costing CEO Ruth Handler the company. Lees meer
Elsewhere in Toyland, Hasbro’s facing an uncertain future. Kids are turning their backs on G.I. Joe and the company’s short on cash. As its rivals rush towards an electronic future, Hasbro risks being left behind.
This episode orginally aired on March 27, 2019.
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Encore: Hasbro vs Mattel | Boy Toy | 2
23 december 2020 · 24 min
It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the company doesn’t act fast, it’ll be headed for bankruptcy in no time. Lees meer
Mattel’s “accessories sold separately” approach to Barbie has revolutionized the industry. Now Hasbro’s toymakers hope to replicate her success with a doll of their own—for boys. But first, they’ll have to get the green light from CEO Merrill Hassenfeld, who has one iron-clad rule about new toys: no dolls.
Meanwhile, Mattel’s about to roll out a hot new boy-themed toy of its own that will cement the company’s status as the world’s top toymaker.
This episode originally aired on March 25, 2019.
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Encore: Hasbro vs Mattel | Dream Doll | 1
21 december 2020 · 26 min
It’s the late 1940s and two small toymakers are taking their first uneasy steps. The names of these young hopefuls are Hasbro and Mattel. One’s an offshoot of a pencil manufacturer. The other a husband-and-wife garage start-up. Lees meer
But toy-making, they soon discover, is an unexpectedly cutthroat business. If either of these companies hopes to survive--let alone succeed--they’re going to need to get creative. Disrupting the embedded and experienced kingpins of Toyland, will require them to take chances on TV, potatoes, Mickey Mouse and one particularly risqué novelty doll from Germany.
This episode originally aired on March 20, 2019.
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TikTok vs Instagram | The TikTok Effect | 6
16 december 2020 · 23 min
With TikTok’s legal future hanging in the balance, Facebook CEO Mark Zuckerberg hasn’t been shy about borrowing what works from the Chinese upstart and replicating it within Instagram. But his copycat feature Reels made more of a ripple than a splash when it debuted. For more on TikTok’s woes, we speak with Taylor Lorenz. She covers culture and technology for the New York Times and tells us why TikTok’s success can’t be easily duplicated and how Instagram’s Reels-focused redesign angered the platform’s long time influencers. Lees meer
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TikTok vs Instagram | Lights Out | 5
14 december 2020 · 25 min
It's July 2020. TikTok usage has skyrocketed during the COVID-19 pandemic, but it faces an unexpected threat — powerful politicians with their own agenda. Now, TikTok must find a solution or risk being shut down in the U.S. Lees meer
Instagram, meanwhile, strikes back with a new feature. It's another copycat product the company's putting front and center for its 1 billion users. And one that could spell trouble for TikTok.
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TikTok vs Instagram | Hitmaker | 4
9 december 2020 · 29 min
It’s November 2018. Mark Zuckerberg takes a hit as his copycat TikTok product fails miserably. Then, Instagram faces another disaster when a security breach draws ire from users. But Zuckerberg decides to launch a direct attack on his Chinese competitor. Lees meer
TikTok emerges as a major hitmaker in the music business and cements its place in pop culture. But founder Zhang Yiming's hot app comes under scrutiny from regulators, as it gets drawn into a geopolitical battle that could spell the end of TikTok.
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TikTok vs Instagram | Dance, Dance, Revolution | 3
7 december 2020 · 25 min
It's August 2016 and Instagram co-founders Kevin Systrom and Mike Krieger are about to pull off the tech equivalent of a heist — and they just might get away with it. But despite its success, Instagram faces trouble at home when Mark Zuckerberg starts rocking the boat. Lees meer
In China, TikTok founder Zhang Yiming has his eyes on global expansion. He's willing to spend big to acquire his competition — and that poses a huge threat to Instagram's supremacy.
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TikTok vs Instagram | Small Place, Big Dream | 2
2 december 2020 · 22 min
It’s the mid '90s and Kevin Systrom is editing a video game. It's his first taste of coding, but it won't be his last. When he grows up, he's going to build a product used by more than a billion people. Lees meer
Across the Pacific Ocean, in a rural part of China, Zhang Yiming is having a very different childhood. But he and Systrom share a common North Star: The American Dream. Achieving that dream, however, will be a nightmare filled with stiff competition and cut-throat corporate maneuvers.
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TikTok vs Instagram | Codename | 1
30 november 2020 · 28 min
It’s July 2010, and Kevin Systrom is on holiday in Mexico when he has an idea for how to save his failing app: offer filters to make users’ photos more appealing. He gets back to San Francisco and teams up with his friend Mike Krieger. Together they launch Instagram, a platform that will revolutionize how we interact with society. Lees meer
Meanwhile in Beijing, China, Zhang Yiming starts a news aggregator app powered by AI. It learns which stories users like and feeds them more of it, giving people what they want before they know it. This powerful algorithm will become the foundation for TikTok, an app that will become a proxy battleground for the feud between the U.S. and China.
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Why Black Friday Will Look Different This Year | 8
25 november 2020 · 27 min
Black Friday, the busiest shopping day of the year, will break the mold this year, as the pandemic sends retailers scrambling for new ways to bring in customers while minimizing large crowds. But the changes to American shopping habits predate the pandemic. Host David Brown talks with Business Insider retail correspondent Madeline Stone about what to expect from a COVID Christmas and which changes to our spending habits are likely to stick. Lees meer
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Denim Wars | Are Your Jeans Blue or Red? | 7
23 november 2020 · 23 min
Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other industries are appealing to consumers on both sides of the aisle, we speak with Cait Lamberton. She's a professor of marketing at Wharton who specializes in consumption behavior and marketing practice. Plus, she shares advice for entrepreneurs wondering whether to take their brands political. Lees meer
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Denim Wars | The Unravelling | 6
18 november 2020 · 26 min
It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution. Lees meer
But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.
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Denim Wars | Lord of the Flies | 5
16 november 2020 · 25 min
It's the '80s and Levi's is far out in front in the battle for denim dominance. Lees meer
But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.
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Denim Wars | From Freak to Chic | 4
11 november 2020 · 25 min
It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. Lees meer
But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk.
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Denim Wars | Storming the Castle | 3
9 november 2020 · 23 min
It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. Lees meer
But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.
Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim?
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Denim Wars | Old Western Blues | 2
4 november 2020 · 24 min
It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush. Lees meer
But when a wandering tailor approaches Strauss with a revolutionary idea, his business takes an unexpected turn into the world of workwear — and it will change his family’s destiny.
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Denim Wars | Cowboys & Indigos | 1
2 november 2020 · 23 min
It's the 1930s and Californian jeans maker Levi Strauss & Co. is struggling. The Great Depression is destroying jobs and killing demand for its denim workwear. Lees meer
So when a craze for the Old West boosts demand for jeans, Levi's and its rival Lee seize the moment. But then an unfamiliar stranger swaggers into town looking to make their battle a three-way shootout.
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Pandemic Economy: Best of Business Wars Daily | 8
28 oktober 2020 · 24 min
COVID-19 has flipped the economy on its head. But the pandemic’s new normal has also created new opportunities. Against all odds, some businesses are actually thriving -- and we’re not just talking about streaming companies. Today we bring you a roundup of some of our favorite recent stories from our weekday news podcast, Business Wars Daily. Lees meer
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Gallo: Godfathers Of Wine | The Gallo Family Today | 7
26 oktober 2020 · 32 min
When Ernest and Joseph Gallo died in 2007, decades after their brother Julio, it put an end to a family saga that had stretched for the better part of a century. But the company the brothers founded is still going strong. On the show this week is Cyril Penn, Editor In Chief of Wine Business Monthly, a trade magazine for the wine industry. We’ll talk about the current state of the Gallo Family wine brand and how it fits in the wider California wine industry. Plus, we’ll bring in Barbara Bogaev, who wrote this series, for a quick chat about how she researched the story. Lees meer
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