Respect The Process
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One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady.
Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
Afleveringen
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How to Direct a Vertical Micro Drama With No Scout and Tiny Crew with Filmmaker Andrea Nordgren.
27 oktober 2026 · 1 uur 12 min
Filmmaker Andrea Nordgren went to Brand Storytelling at Sundance 2026 wanting to direct something in the vertical space. She landed her first vertical series, a SAG romance thriller, after she cast a local actress in a commercial and that actress later invited her to direct. On set she made her shot list on the day, blocked four actors in a 9:16 frame in one kitchen, and shot on a Sony FX3 with the camera flipped and no first AC to pull focus. She also kept continuity while one home stood in for several different ones.We also chat about how brands like Crocs and Procter & Gamble are experimenting with vertical video, and I talk about my own vertical series, House of K. We cover Andrea's path from substance abuse counseling to commercial director, and the human trafficking awareness spot she wrote and directed. We talk about why a director's voice comes from their body of work and their reputation, and why generosity beats gatekeeping. Andrea closes with what "respect the process" means to her: trust it, and never skip the prep. Lees meer
BOOTCAMP is Saturday, December 5th. Charlotte, NC. Includes 30 minute onbaording call and free 30 minute follow up creative consultation call. Limit 10.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE ELIXIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children…
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From Laptop Webcam to Directing Spots: Filmmaker Azim Miah's DIY Path
23 oktober 2026 · 1 uur 2 min
Filmmaker Azim Miah's is a director and editor from Northampton whose journey into filmmaking began not with fancy gear or industry connections, but with a built-in webcam and a love of making spots. Now he's creating ambitious films with limited resources—and pursuing a purpose bigger than himself: helping make the British film industry more accessible to underrepresented creators. We talk self-doubt, making spec spots, finding collaborators close to home, and why respecting the process means appreciating the people who make the work possible. Check out his Hubba Bubba spot, The Trade. Lees meer
BOOTCAMP is Saturday, December 5th. Charlotte, NC. Email me to get on the list.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE ELIXIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.
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Why Fast, Cheap Edits Kill Great Spots, with Papercut Editor Biff Butler
15 oktober 2026 · 56 min
Biff Butler is an editor and the founder of Papercut, an editorial company built around craft, collaboration, and a strong creative culture. Before post-production, Biff played in a touring rock band, an experience that helped him learn how to bring different creative voices together. He began his editing career at Rock, Paper, Scissors, where working alongside leading talent helped shape his approach to the craft. Today, Butler believes the best work comes from trust, open conversation, and making space for ideas from everyone in the room. In this conversation, he reflects on why respecting the creative process—and the people behind it—can lead to better work. Lees meer
BOOTCAMP is Saturday, December 5th. Location TDB. Email me to get on the list.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.
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The Freelance Director Playbook: Bids, Treatments & Staying Booked, with Filmmaker Robert Boocheck
8 oktober 2026 · 1 uur 1 min
Commercial Director Robert Boocheck joins me for a candid conversation about the realities of freelance commercial directing—the uncertainty between jobs, the pressure of unpaid pitches, and the work it takes to stay in the mix. Robert shares how he tracks bids across production companies, approaches treatments, decides when to trust his instincts over AI, and makes the case for staying involved in post-production. Along the way, we discuss the loneliness behind the highlight reel and why freelance directors need to manage not just the creative work, but also their outreach, relationships, and business. Also check out his fun instagram. Lees meer
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.
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How to Pick the Right Jobs (and Pass on the Wrong Ones), with Magic Mind Founder James Beshara
30 september 2026 · 57 min
James Beshara is an angel investor, podcaster, philosopher, musician (see OPENSTATE_), founder of Magic Mind and friend. We explore how to choose the right opportunities, find the work that feels like your true calling, and stay committed to it without becoming overly attached to the outcome. James shares the idea of Swadharma—the work you're naturally wired to do—and offers a thoughtful perspective on creativity, purpose, and building a life that feels aligned. James is a high-output creative individual, so here's some links you'll want to checkk out. Lees meer
OPENSTATE_
Apt.ai free code TRYAPT100
The Daily Vedantic
Yoga For Your IntellectEnjoy!
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.
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Camera PA to DP on National Spots: How Cinematographer Ben Brady Moved Up Fast
23 september 2026 · 1 uur 7 min
Director/Cinematographer Ben Brady shares the experiences and lessons that shaped his career—from working on productions with Sacha Baron Cohen and shooting a Radiohead music video connected to Paul Thomas Anderson, to learning from leading cinematographers like Darius Khondji and preparing for new, demanding LED-wall commercial. Ben, who moved from camera PA to DP quickly, explains why curiosity and persistence matter on set, when to ask questions, and how thorough preparation can make the difference between a stressful shoot and a successful one. It's an honest conversation about filmmaking, mentorship, family, and earning your way through the camera department. Fun fact: Ben is my son and I love working with him! Check out our new Johnsonville Sausage spot we did together. Lees meer
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.
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Win More Pitches: "Wow Before How" with Pitch Coach Ben Levy
19 september 2026 · 1 uur 10 min
Ben Levy is a creative coach, author, and expert in helping people present ideas with clarity, confidence, and humanity. In our conversation, we explored his powerful pitching principle: "wow before how." Whether you're a filmmaker, agency creative, or entrepreneur, Ben's advice will help you earn attention, build trust, and turn your next pitch into a genuine conversation. Lees meer
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW
No application. Just save your spot and come learn, shoot, and grow with working filmmakers. Limit 15.NEW COURSE - VIRTUAL PRODUCTION FOR COMMERCIAL DIRECTORS
Filmmkaer and friend Kevin O'Brien has shot close to 100 spots on the LED wall. His new course is a tremendous head start to us that will shoot or considering to film on the volumn. Use cose "virtual" to save $50. Click here to learn from the master.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.
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Why Directors Should Own More of the Profit, with Producer Tony Finley
15 september 2026 · 1 uur 16 min
I sat down with Tony Finley, founder of We Film Sh*t, for a candid conversation about the changing business of commercial production. We talked about why directors deserve more ownership and profit, how bloated production-company models can hold creatives back, and why creative risk is essential to making better work. Tony also shared his vision for using AI to connect directors with the right projects and create a fairer, more director-focused industry. Lees meer
My Filmmaker Retreat has 1 spot left so save your spot now!
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW
No application. Just save your spot and come learn, shoot, and grow with working filmmakers. Limit 15.NEW COURSE - VIRTUAL PRODUCTION FOR COMMERCIAL DIRECTORS
Filmmkaer and friend Kevin O'Brien has shot close to 100 spots on the LED wall. His new course is a tremendous head start to us that will shoot or considering to film on the volumn. Use cose "virtual" to save $50. Click here to learn from the master.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is brought to…
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How Comedy Directors Land the Next Big Spot, with Comedy Director Michael Martin
3 september 2026 · 1 uur 14 min
Michael Martin and I discuss how commercial directors can stand out by developing a distinct point of view, taking creative risks, and making work that reflects their voice. Michael shares the story behind his handmade Starbucks director's cut, while both directors explore pitching, career setbacks, ego, humility, and the value of enjoying the creative process. Together, they offer practical perspective for filmmakers navigating competition, building new creative lanes, and staying committed to the journey. Lees meer
My Filmmaker Retreat has 2 spots left so save your spot now!
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW
No application. Just save your spot and come learn, shoot, and grow with working filmmakers. Limit 15.NEW COURSE - VIRTUAL PRODUCTION FOR COMMERCIAL DIRECTORS
Filmmkaer and friend Kevin O'Brien has shot close to 100 spots on the LED wall. His new course is a tremendous head start to us that will shoot or considering to film on the volumn. Use cose "virtual" to save $50. Click here to learn from the master.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. …
-
Puppets Sell: Low-Budget Brand Spots That Stand Out, with Puppeteer Jamie Shannon
17 augustus 2026 · 1 uur 10 min
Legendary puppeter Jamie Shannon's approach to puppetry shows that the most memorable characters come from simplicity, intention, and a process that leaves room for both the performer and the audience to bring them to life. Check out his Puppet Island site. Jamie Shannon is the creator behind beloved puppet projects including Nanalan', the beloved Mr. Meaty, The Groggs on YTV, and the viral commercial characters he's made for brands like Smartfood and Good Food. Lees meer
My Filmmaker Retreat has 2 spots left so save your spot now!
FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US
Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW
No application. Just save your spot and come learn, shoot, and grow with working filmmakers. Limit 15.NEW COURSE - VIRTUAL PRODUCTION FOR COMMERCIAL DIRECTORS
Filmmkaer and friend Kevin O'Brien has shot close to 100 spots on the LED wall. His new course is a tremendous head start to us that will shoot or considering to film on the volumn. Use cose "virtual" to save $50. Click here to learn from the master.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code "virtual" to take $50 off!MAGIC MIND - MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind with this link. — This link is the way.Thanks,
Jordan
My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
"Respect The Process" podcast is b…
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- 27 oktober 2026
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- 21 september 2013
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