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984 afleveringen, van nieuw naar oud
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Recode Decode: Ted Leonsis, Founder, Revolution Growth
26 oktober 2016 · 1 uur 2 min
Revolution Growth founder and partner Ted Leonsis talks with Recode's Kara Swisher about being a longtime executive at AOL and how the company changed dramatically when it merged with Time Warner in 2000. Leonsis says AOL correctly anticipated the social nature of the internet, but left several windows open for Google to beat it at its own game. After the merger, it had to turn its energies toward defending Time Warner's legacy businesses and missed still more opportunities. He also discusses his majority ownership of several sports teams, including the NBA's Washington Wizards and the NHL's Washington Capitals, and why he thinks Vice's cable channel Viceland is "the biggest con ever."
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Recode Decode: 'Mr. Robot' creator Sam Esmail
24 oktober 2016 · 50 min
"Mr. Robot" creator Sam Esmail talks with Recode's Kara Swisher about his hit TV show, whose star Rami Malek recently won an Emmy for Outstanding Lead Actor in a drama. Esmail says he grew up loving both movies and technology, and was disappointed by Hollywood's seeming inability to portray hackers in TV shows and movies authentically. The secret to the success of 'Mr. Robot,' he says, is that he's more interested in the complex humanity of both the characters and the people who make technology, rather than the tech itself. He also discusses how platforms like Netflix and Amazon have shaped his line of work and explains why he's interested in working in several mediums, such as video games and virtual reality, simultaneously.
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Recode Decode: Secretary of Commerce Penny Pritzker
19 oktober 2016 · 38 min
U.S. Secretary of Commerce Penny Pritzker talks with Recode's Kara Swisher about cooperation between government and the tech industry and the new challenges of the digital economy. Secretary Pritzker says artificial intelligence will upend many jobs, but the solution is to focus on retraining workers for new industries like cybersecurity, where American companies have hundreds of thousands of open positions. She also explains the recent battle over the Commerce Department's oversight of the internet and why handing over that oversight to the international nonprofit ICANN was the best way to protect the open web.
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Recode Decode: Ashton Kutcher
17 oktober 2016 · 1 uur
Actor, producer and investor Ashton Kutcher talks with Recode's Kara Swisher about his life as both a TV star and a tech obsessive. Kutcher, who starred in shows like "Two and a Half Men" and "That '70s Show," has invested over the past five years in companies like Uber, Airbnb and Square. But he passed on Snapchat — twice — because he hated the app's design and feared what would happen when it got hacked. He's currently starring in the Netflix sitcom "The Ranch," and says denying the rise of digital media platforms in Hollywood is like denying climate change.
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Recode Decode: 'Iron Man' director Jon Favreau
12 oktober 2016 · 50 min
Jon Favreau, the actor and director known for films such as "Swingers," "Iron Man" and "The Jungle Book," talks with Recode's Kara Swisher about his new efforts in virtual reality, starting with the interactive short film "Gnomes & Goblins." Favreau says that VR is a powerful artists' tool, but advances in digital filmmaking won't replace actors, or the need for fundamental storytelling skills. He hopes to use virtual reality to create powerful connections between the viewer and virtual characters, and explains how other tech trends like Netflix have changed Hollywood forever.
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Recode Decode: 'The Late Late Show' host James Corden
10 oktober 2016 · 1 uur 2 min
James Corden, host of "The Late Late Show" on CBS and viral video star, talks with Recode's Kara Swisher about redesigning a talk show for the YouTube generation, built around segments like "Carpool Karaoke." Corden has a complicated relationship with technology, and worries that the internet's appearance of freedom of choice is making us all more narrow-minded. He also chats about encounters with drones and social media bullies and why he thinks the technology industry is misleading the public by using the term "the cloud."
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Recode Decode: Aileen Lee, managing partner, Cowboy Ventures
3 oktober 2016 · 51 min
Cowboy Ventures founder and managing partner Aileen Lee, previously a partner at Kleiner Perkins Caufield & Byers, talks with Recode's Kara Swisher about being one of the few female venture capitalists in Silicon Valley. After leaving Kleiner Perkins in 2012, Lee set out to amass data about the small percentage of startups that become breakout success stories, and she coined the term "unicorn" to describe the small fraction that would be valued at more than $1 billion. She says entrepreneurs today have to be tougher now that investors' fervor has cooled off, and says those investors will have to change, too, by becoming more diverse.
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Recode Decode: Bradley Tusk, CEO, Tusk Holdings
26 september 2016 · 55 min
Tusk Holdings CEO Bradley Tusk talks with Recode's Kara Swisher about his unique political consulting firm Tusk Ventures, which trades equity in companies like Uber, FanDuel and DraftKings for regulatory guidance. Tusk previously worked for former New York City mayor Michael Bloomberg, and explains in detail how Uber undermined the city's current mayor, Bill de Blasio, with a series of blistering attacks last year. He also talks about the tech challenges facing America's next president, including autonomous driving, drone regulation and how sharing-economy workers are classified.
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Recode Decode: Margrethe Vestager, Commissioner for Competition, European Commission
20 september 2016 · 42 min
In this special bonus episode, Margrethe Vestager, Europe's Commissioner for Competition, talks with Recode's Kara Swisher about the high-profile cases she has brought against Apple and Google for alleged unfair tax breaks and antitrust violations, respectively. Vestager says "there is a limit to everything," including the assistance successful companies should get from the government, and their access to consumers' data. She rejects President Obama's past allegation of European regulators singling out American companies, and explains why Silicon Valley should be put under the microscope.
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Recode Decode: John Hanke, CEO, Niantic
19 september 2016 · 56 min
Niantic CEO John Hanke talks with Recode's Kara Swisher and Ina Fried about the company's hit mobile game Pokémon Go and what happens now that the initial hype around it has "stabilized." Future updates to the game will include new types of Pokémon, trading with other players and possibly battling with your friends. Hanke also reflects on his first company Keyhole, which was bought by Google and became Google Earth, and why augmented reality is a more important technology than virtual reality.
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Recode Decode: Benchmark partner Bill Gurley
12 september 2016 · 58 min
Benchmark general partner Bill Gurley talks with Recode's Kara Swisher about life as a venture capitalist and why he's still worried about a bubble, a topic he has written about extensively. Great entrepreneurs could raise money at any time, Gurley argues, but when funding is easy to come by, it invites in entitled and less talented startup founders, as well as unwanted government regulation. He also discusses sitting on the board of Uber, challenges faced by its CEO, Travis Kalanick, and why the ridesharing company is unlikely to go public "any time in the near future."
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Recode Decode: Stacy Brown-Philpot, CEO, TaskRabbit
6 september 2016 · 56 min
TaskRabbit CEO Stacy Brown-Philpot chats with Recode's Kara Swisher about how her company and others are changing the definition of work. During her previous stint as TaskRabbit's COO, Brown-Philpot oversaw a major shift in how the company defines itself and made its service far more reliable, at the cost of a yearlong restructuring and employee layoffs. She discusses what's next for the sharing economy and why consolidation may be ahead. Brown-Philpot also talks about being one of the few black female CEOs in tech, and what can be done at all levels of a company to improve the diversity conversation.
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Recode Decode: Quip CEO Bret Taylor
29 augustus 2016 · 56 min
Quip CEO and Twitter board member Bret Taylor talks with Recode's Kara Swisher and Kurt Wagner about the reality of trying and sometimes failing as an entrepreneur in Silicon Valley. A former Facebook CTO, he reflects on how Mark Zuckerberg's company culture balanced good execution with a willingness to fail. Taylor also discusses Quip's $750 million acquisition by Salesforce, how Twitter is responding to abuse and why so many Silicon Valley companies have trouble with diversity.
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Recode Decode: Tristan Walker, CEO, Walker & Company
22 augustus 2016 · 52 min
Walker & Company Brands founder and CEO Tristan Walker talks with Recode's Kara Swisher about how technology can disrupt the health and beauty industry. Walker & Company's shaving brand, Bevel, is aimed at people of color who are underserved by the big cosmetics companies, and Walker says he plans to focus even more on personalized products those competitors can't deliver. An alumnus of Twitter, Foursquare and Andreessen Horowitz, he also discusses his problems with tech companies' "culture fit," and why those who say they can't find talented black and Latino tech workers are spouting "complete bullshit."
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Recode Decode: Mike Cannon-Brookes, co-CEO, Atlassian
15 augustus 2016 · 38 min
Atlassian co-CEO Mike Cannon-Brookes talks with Recode's Kara Swisher about co-founding an enterprise software company in Sydney, Australia, in 2002. Cannon-Brookes reflects on Atlassian's successful American IPO and the differences between his team and tech companies that start in other parts of the world. Rather than trying to beat Silicon Valley at its own game, he says, the right approach for Australia is to nurture its own tech talent while building bridges across the ocean.
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Recode Decode: Sallie Krawcheck, CEO, Ellevest
8 augustus 2016 · 42 min
Sallie Krawcheck, formerly the CFO of Citi Group and the CEO of Merrill Lynch, talks with Recode's Kara Swisher about launching Ellevest, a new online investment platform for women. Krawcheck says the male-dominated world of finance overlooks the needs of female customers, and that women invest differently. She also discusses the 20-20 hindsight of the 2008 financial crisis, the danger of another downturn and why being an entrepreneur is "harder than running Merrill Lynch."
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Recode Decode: Eric Jackson, activist investor, Yahoo
1 augustus 2016 · 39 min
Eric Jackson, a longtime activist investor in Yahoo and the managing director of SpringOwl Asset Management, talks with Recode's Kara Swisher about the momentous deal that will sell Yahoo's core business to Verizon for nearly $5 billion. Jackson reflects on how he came to be a champion, and then a critic, of Yahoo's final CEO, Marissa Mayer, and whether saving the pioneering internet company was doomed from the start. He also suggests that the end of an independent Yahoo carries some lessons for other tech companies moving forward.
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Recode Decode: "Chaos Monkeys" author Antonio García-Martinez
25 juli 2016 · 42 min
Antonio García-Martinez, author of the new tell-all book, "Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley," talks with Recode's Kara Swisher about starting a company, getting acquired by Twitter, and defecting to Facebook one year before its IPO. García-Martinez knew from the start that he wanted to write a book, and the end result doesn't mince words with its subjects. He says one of the big takeaways from "Chaos Monkeys" is that Silicon Valley constantly lies to itself, and that that mass delusion has helped it succeed.
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Recode Decode: Peloton CTO Yony Feng
18 juli 2016 · 34 min
Peloton CTO Yony Feng talks with Recode's Kara Swisher about how the indoor cycling company is trying to shake up in-home exercise programs with its custom fitness bike, which sells for $2,000. Peloton broadcasts 12 live spinning classes to those bikes every day and challenges its bike owners to compete for a spot on its global leaderboards. Feng discusses how the bike compares to other techie fitness gear and why Peloton may be interested in virtual reality — just not right now.
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Recode Decode: "Hamilton" producer Jeffrey Seller
11 juli 2016 · 50 min
"Hamilton" lead producer Jeffrey Seller talks with Recode's Kara Swisher about how the hit Broadway musical goes forward now that three of its stars — Lin-Manuel Miranda, Leslie Odom Jr. and Phillipa Soo — have taken their final bows. Seller says he avoids or doesn't understand much of Silicon Valley's tech obsessions, and praises the power of live theater as an antidote to gadget addiction. He explains how "Hamilton" and Ticketmaster have tried to thwart ticket-buying bots behind the scenes, and reflects on some of his other Broadway productions, including "Rent" and "In the Heights."
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Recode Decode: Gary Zenkel, President, NBC Olympics
4 juli 2016 · 47 min
NBC Olympics President Gary Zenkel talks with Recode's Ina Fried about how the network is building on the digital reach of the Summer Games via livestreaming, virtual reality, Snapchat and more. Zenkel says NBC and Samsung expect to produce two to three hours of virtual reality content per day throughout the Games. He also addresses concerns about the Zika virus and politics in Rio de Janeiro, but says he's not worried about their effect on the Olympics.
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Recode Decode: Donna Dubinsky and Jeff Hawkins, co-founders, Numenta
27 juni 2016 · 44 min
Donna Dubinsky and Jeff Hawkins — the co-founders of Palm, Handspring and Numenta — talk with Recode's Kara Swisher about their efforts to decode the human brain. They say everything that makes us human, from language to art to engineering, derives from the same learning algorithm, and Numenta hopes to ultimately teach that algorithm to a machine. Dubinsky and Hawkins explain why we shouldn't be afraid that machines will take over the world and why they believe artificial intelligence will drive advancements in technology for the rest of the century.
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Recode Decode: Daphne Koller, president, Coursera
20 juni 2016 · 40 min
Coursera president and co-founder Daphne Koller talks with Recode's Kara Swisher about how she helped build the popular online learning platform after a successful early experiment at Stanford University. Koller says the future of higher education is a mixture of online and offline learning, with people continually going back to school in some form throughout their lives, rather than stopping in their 20s. She discusses whether universities themselves are at risk of going extinct and whether technologies like artificial intelligence and virtual reality could replace a college professor.
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Recode Decode: Chelsea Handler
13 juni 2016 · 43 min
Chelsea Handler, the host of Netflix's new talk show "Chelsea," chats with Recode's Kara Swisher about going digital after seven years on the cable channel E! She runs "Chelsea" like a normal TV show, just not a late-night one, because her viewers might watch at any time, in any order. Handler says re-entering the public eye meant adjusting to changes in social media (hello, Snapchat!) and discusses what she thinks of transgender bathroom rights, Donald Trump and Tesla's Elon Musk.
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Recode Decode: Kim Kardashian
6 juni 2016 · 34 min
Reality TV star and entrepreneur Kim Kardashian talks with Recode's Kara Swisher about why she doesn't use Facebook, but loves Snapchat. Kardashian credits her family's career success to social media and has successfully tapped digital partners at Whalerock to develop a paid-subscription app and the emoji app Kimojis, which has rocketed to the top of the charts on both iPhone and Android. Coming soon: Kimojis merch. She also chats about her penchant for naked selfies, being a parent and her husband Kanye West's yearning for a self-driving car.
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Recode Decode: LeBron James's business manager, Maverick Carter
30 mei 2016 · 42 min
Maverick Carter, the business manager for basketball superstar LeBron James of the Cleveland Cavaliers, talks to Recode's Kurt Wagner about how the internet has radically changed athletes' place in the media world. Athletes are no longer reliant on newspapers and TV networks to tell their stories, which means that they -- and the people they trust -- can hone and craft the narrative more than ever before. Carter also talks about what he learned working at Nike, the controversial live TV special "The Decision" and James's acting roles in "Trainwreck" and, maybe, "Space Jam 2."
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Recode Decode: JPMorgan Chase CEO Jamie Dimon
23 mei 2016 · 40 min
JPMorgan Chase president, chairman and CEO Jamie Dimon talks with Recode's Kara Swisher about how big banks are both competing against and collaborating with Silicon Valley. He explains why tech company IPOs have sharply declined in 2016 but says he's certain they will return. Dimon also reflects on the anger directed at banks throughout the 2016 election and what the next president needs to do to make things right.
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Recode Decode: Rep. Nancy Pelosi
16 mei 2016 · 47 min
U.S. Rep. and House Minority Leader Nancy Pelosi sits down with Recode's Kara Swisher to talk about the 2016 election, immigration reform and how Congress is trying to work with and learn from the tech industry. Pelosi says she's certain that Hillary Clinton will defeat Donald Trump in the presidential race and explains why she sides with Apple in its ongoing encryption battle against the FBI.
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Recode Decode: Walt Mossberg
9 mei 2016 · 48 min
On this special episode of "Recode Decode," we celebrate the relaunch of Recode.net with an extended interview between Recode co-founders Kara Swisher and Walt Mossberg. In 1991, Mossberg was laughed out of the Secretary of State's office for announcing that he would start writing about technology. Three media companies and 25 years later, he reflects on the changing landscape of tech journalism. Plus: Kara and Walt preview the upcoming Code Conference and look back on a decade of conference highlights and lowlights.
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Recode Decode: Deeds Not Words' Wendy Davis
2 mei 2016 · 44 min
Former Texas State Senator Wendy Davis -- most famous for her filibuster to stop legislation that would severely restrict abortions in that state -- talks with Kara Swisher about her new digital initiative Deeds Not Words, which hopes to mobilize young women into political action. She discusses her history of confronting misogyny and discrimination, both in real life and online, and why progress in women's rights has been so slow. Davis thinks women must forcefully call out attempts to silence them and learn to put a human face on grim statistics.
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Recode Decode: Keith Rabois says winter is coming for wasteful startups
25 april 2016 · 51 min
Khosla Ventures investment partner Keith Rabois talks with Kara Swisher about building PayPal before the dot-com crash and the entrepreneurial lessons he applied from that company to later jobs at LinkedIn, Slide, Google and Square. Now, as a venture capitalist, he sees himself as a consulting psychologist for many companies in his portfolio. He also discusses why investors who once feared missing the next Uber are now rejecting startups with high burn rates.
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Recode Decode: Steve Case’s “Third Wave”
18 april 2016 · 50 min
Investor and former America Online CEO Steve Case, the author of a new book called "The Third Wave," talks with Kara Swisher about how companies like AOL made on-ramps to the Internet and where we'll find the next big ideas. He dissects why the notorious AOL Time Warner merger failed and explores what the big market leaders need to do to stay on top. America can create millions of new jobs, he argues, by expanding the startup mentality nationwide, including to non-tech sectors.
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Recode Decode: Dave Gilboa and Neil Blumenthal, co-CEOs, Warby Parker
11 april 2016 · 40 min
Warby Parker co-founders and co-CEOs Dave Gilboa and Neil Blumenthal talk with Re/code's Senior Commerce Editor Jason Del Rey about how they challenged the incumbents of the eyewear business, which is dominated by one company, Luxottica. They explain why they expanded beyond their online sales business into old-fashioned retail stores and why, even in the digital age, a strong brand name is vitally important for fashion. Plus: Where did the name "Warby Parker" come from?
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Recode Decode: Anne Wojcicki, CEO, 23andMe
4 april 2016 · 56 min
Kara Swisher talks with 23andMe CEO Anne Wojcicki about why the personal genomics company's mission is unchanged after a battle with the FDA. Wojcicki argues that understanding one's own genetic traits is part of a broader trend of consumers taking control of their health. She also discusses being a famous female tech executive, what she thinks of 23andMe's embattled peer Elizabeth Holmes of Theranos and why she doesn't read her own press (especially when it is about her relationship with New York Yankees star Alex Rodriguez).
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Recode Decode: Renaud Laplanche, CEO, Lending Club
28 maart 2016 · 39 min
Lending Club CEO Renaud Laplanche talks with Kara Swisher about the benefits of online financial services in a world that no longer needs old-fashioned bank branches. He also explains why Lending Club's stock has been slipping for two years and is currently at half its IPO share price. Plus: Why the venture capitalist honeymoon with private financial tech companies might be ending and why Laplanche is bracing for a general market downturn.
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Recode Decode: Chamath Palihapitiya, Investor, Social Capital
21 maart 2016 · 1 uur 9 min
Social Capital founder Chamath Palihapitiya talks with Kara Swisher about working on Winamp, AOL Instant Messenger and Facebook before becoming an outspoken investor. In today's Silicon Valley, he says, old investment firms are dying and the next hundred-billion-dollar companies will be more diverse and open-minded. He also evaluates Twitter, Yahoo and the racial animosity of Donald Trump.
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Recode Decode: Orion Hindawi, CEO, Tanium
14 maart 2016 · 48 min
Tanium CEO Orion Hindawi talks with Re/code's Arik Hesseldahl about why it's easier than ever for hackers to strike at companies and governments, and why those who cling to obsolete security solutions are putting everyone at risk. Hindawi says we're hearing about more security breaches, but that doesn't necessarily mean more are happening. Plus: Why the coconut-water-drinking corporate culture in Silicon Valley is wasteful, irresponsible and headed for a fall.
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Recode Decode: Ash Carter, United States Secretary of Defense
7 maart 2016 · 37 min
U.S. Secretary of Defense Ash Carter talks with Kara Swisher about his efforts to unite the Pentagon and Silicon Valley behind common goals, including a new "innovation advisory board" chaired by Eric Schmidt. He also explains why he is a strong supporter of encryption, why he almost never uses a cell phone and why he does not want to cede control of the Internet to countries like China and Russia.
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Recode Decode: Sam Shank, CEO, HotelTonight
29 februari 2016 · 34 min
HotelTonight CEO Sam Shank talks with Kara Swisher about taking only 10 weeks to launch an online travel app. He explains how the startup worked to avoid being perceived as "another Groupon" and why he believes big hotel chains such as Hilton and Marriott are in danger. Plus: Despite turmoil in the markets, will HotelTonight go public?
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Recode Decode: Gavin Newsom, Lieutenant Governor, California
22 februari 2016 · 51 min
California Lieutenant Governor Gavin Newsom talks with Kara Swisher about why the government's approach to technology needs to be completely reimagined. A former mayor of San Francisco, Newsom argues that tech companies need to take an active role in fixing socioeconomic problems caused by their success. He also talks about self-driving cars, virtual reality sports and working with Napster co-founder Sean Parker to legalize marijuana.
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Recode Decode: Hadi Partovi, CEO, Code.org
15 februari 2016 · 35 min
Code.org CEO Hadi Partovi talks with Kara Swisher about how he discovered his love for programming, and how Steve Jobs' death spurred him to create a non-profit that would spread that love to others. He argues that, just as students learn chemistry but don't all become chemists, education should reform to make young people digitally literate.
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Recode Decode: Andrew Jarecki, "The Jinx" Director
11 februari 2016 · 33 min
Andrew Jarecki joins Peter Kafka to talk about the success of true-crime documentary series such as "Making a Murderer," "Serial" and the show he directed, "The Jinx." He also discusses his history in tech as the founder of MovieFone and a new application called KnowMe, which makes it easier to share visual stories about your life from your phone.
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Recode Decode: Mike Cagney, CEO, SoFi
8 februari 2016 · 49 min
SoFi CEO Mike Cagney sits down with Kara Swisher to discuss why financial technology startups are suddenly hot and how SoFi hopes to eventually replace your bank, even though it has no permanent physical locations. He also talks about why SoFi is planning to launch a dating app (no, really) and why it ran an ad during Super Bowl 50.
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Recode Decode: Chet Kanojia, Starry CEO
4 februari 2016 · 36 min
Starry CEO Chet Kanojia, formerly the founder and CEO of Aereo, is back with another startup aimed at taking on the man. He sits down with Peter Kafka to talk about Starry, which aims to attack broadband monopolies and duopolies by delivering high-speed consumer Internet over the air. He also discusses fellow disruptor Google Fiber and what the Supreme Court didn't understand about Aereo.
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Recode Decode: Eric Weiner, Author of "The Geography of Genius"
1 februari 2016 · 55 min
Eric Weiner, author of New York Times bestseller "The Geography of Bliss" and the new book "The Geography of Genius," talks with Kara Swisher about how where we live can make us smarter and more innovative. He traces genius from Athens to Calcutta to Silicon Valley, and warns that arrogance has ended every golden age in history.
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Recode Decode: Nick Denton, Gawker Media Founder, and Jason Epstein, Investor
28 januari 2016 · 30 min
Gawker Media founder Nick Denton and new board member Jason Epstein, who just bought a minority share of the company, sit down with Peter Kafka to discuss the online media company's rapidly changing outlook. For example, Denton says he's no longer trying to fight against the growing force of Facebook. Plus: How will Gawker deal with the lawsuit from professional wrestler Hulk Hogan heading to trial?
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Recode Decode: John Zimmer, Lyft President
25 januari 2016 · 36 min
Lyft President John Zimmer sits down with Kara Swisher to talk about the company's transition from ridesharing to autonomous cars, the focus of a recently announced partnership with GM. He also discusses whether Lyft is being aggressive enough in its competition with Uber and the regulatory challenges both companies face in Europe.
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Recode Decode: Shani Hilton, BuzzFeed Executive Editor of News
21 januari 2016 · 30 min
BuzzFeed’s Executive Editor of News Shani Hilton talks with Peter Kafka about how she rose to a leadership role within one of the world's most talked-about new media companies. She discusses how the site's strategies have changed as she manages a staff of more than 100 people. Plus: Why millennials don't need special news.
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Recode Decode: Max Levchin, Affirm CEO
17 januari 2016 · 42 min
Affirm CEO and PayPal co-founder Max Levchin talks with Kara Swisher about being a serial entrepreneur and discovering more about himself in the process. He also discusses why startup founders and investors are increasingly flocking to finance, the problems with banking that tech can solve and what Marissa Mayer is doing right at Yahoo.
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Recode Decode: Chris Altchek, Mic CEO
14 januari 2016 · 28 min
Mic CEO Chris Altchek talks with Peter Kafka about building a news site for millennials and why such a thing should exist in the first place. He explores the differences among newsreading generations and explains what Mic has learned from four years of scaling from a few hundred viewers to tens of millions. Plus: Why there's no silver bullet for social media success.
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