The Business of Fashion Podcast
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Greenwashing: It’s Time to Call in the Refs
6 januari 2023 · 37 min
A group of sustainability experts join BoF’s Sarah Kent to discuss greenwashing in the fashion industry and how to create effective change at BoF VOICES 2022. Lees meer
Background:
When it comes to sustainability, the fashion industry has long relied on self-regulation rather than external enforcement. But oftentimes, these self-defined targets create a “convenient fantasy,” Blackrock’s former chief investment officer of sustainable investing Tariq Fancy said in a talk at BoF VOICES 2022. This gives the appearance of positive movement, but not necessarily real progress.
, Indeed, activists like Fancy, as well as consumers and investors are calling for for government regulators to intervene.
“Many companies are playing dirty,” he said. “It's time we called in the refs.”
This week on The BoF Podcast, BoF’s chief sustainability correspondent Sarah Kent speaks with Fancy; Maxine Bédat, director of the New Standard Institute; Baroness Margaret Omolola Young, activist and a member of Britain’s House of Lords and Ken Pucker, former chief operating officer of Timberland to explore the role that regulation can play in creating a more sustainable fashion industry.
Key Insights:
Fancy believes we are past the point that self-regulation is acceptable. Companies should no longer hold responsibility over their own regulation as the resulting action, if any, is not enough. “It has to be mandatory,” Fancy said. “Then we actually have a chance of turning the tide this decade.”
To move past Greenwashing, “governments need to take bold action, and we need to tell them to be bold at the ballot box and at every opportunity,” says Baroness Young..
“Green bonds” and ESGs need to be left behind. Fancy has identified ESGs specifically as a point of disillusion, saying that it essentially is a way for the fashion system to “paint itself green.” “This ESG stuff can actually be harmful if people don’t know its BS,” Fancy says. “[It’s] a convenient fantasy… where the world corrects itself and n…
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Ukraine: How Creativity is Breaking Through the Darkness
30 december 2022 · 15 min
Julie Pelipas and Olya Kuryshchuk discuss the impact of the war in Ukraine and how creativity has endured and been a source of strength amid the destruction. Lees meer
Background:
Since the war broke out in Ukraine, creativity has proved to be a source of resilience for Ukrainians.
This week on The BoF Podcast, Julie Pelipas, the former fashion director of Vogue Ukraine and founder of Bettter Upcycling System and Olya Kuryshchuk, founder and editor-in-chief of editorial platform 1 Granary share poweful stories of culture, community and human kindness amid the destruction.
“We live a double life at the moment,” Kuryshchuk said at BoF VOICES 2022. “We’re here in this beautiful place today… but at the same time, literally right now, most of my brothers, our families, our childhood friends, they don’t have electricity, water, heating, internet, phone connection.”
Key Insights:
“[I've] never been more grateful and more excited to work in fashion than since the war started,” says Kuryshschuk. “When so much is taken away from you, you really start cherishing what you have.”
Understanding and learning from past mistakes has been critical to helping Ukrainians unite against Russia as they look to build an independent future. “I really believe that we cannot really speak about the future if we are blind to our present,” says Pelipas.
Creatives are informing the international community of the plight of the Ukrainian people by utilising human stories of hope. “Power is communication,” says Kuryshschuk. “We need to find how we communicate to make sure that the message reaches people.”
Additional Resources:
BoF VOICES 2022: Live Your Best Life: In the final session of BoF’s annual gathering, speakers from model Dennis Okwera and Coty chief Sue Y. Nabi to Nike’s Larry Miller and activist Malala Yousafzai reflected on their personal histories and inner powers.
To subscribe to the BoF Podcast, please follow this link.
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Victoria Beckham on Taking Power Back from her Critics
23 december 2022 · 20 min
The designer and former Spice Girl speaks at BoF VOICES 2022 about gaining strength from criticism and staying focused and resilient amid constant media scrutiny. Lees meer
Background:
Victoria Beckham says she has built her career on hard work and resilience. First as a singer in the ‘90s supergroup the Spice Girls and now as a fashion designer for her namesake brand, Beckham has constantly had to prove herself.
She’s not the first designer to face critics and doubters, but Beckham says she feels she was “naïve” in not anticipating that she would receive the same level of criticism in fashion as she did as a pop star.
"I have a spotlight on my business like a lot of other brands do not,” she said. “And, you know, sometimes that's great and sometimes it's not. But it's something that I've never complained about. I accept that," she said in a conversation with Laura Weir at BoF VOICES 2022.
This week on The BoF Podcast, Beckham speaks about the development of her brand and how resilience has been at the core of her creative process.
Key Insights:
Despite never being “the best” at all of the creative paths she pursued, Beckham believes that it is her work ethic that has underpinned her success. “I believe in putting it out into the universe, and if you work hard enough and believe in yourself enough, then what you can achieve, the sky’s the limit,” she says.
Since launching her womenswear brand in 2008, and subsequent beauty and accessory categories, Beckham believes her products speak louder than the preconceptions made from her being their designer. “[The media] did not leave their preconceptions at the door,” says Beckham. “The product spoke for itself.”
Social media has been at the heart of Beckham’s strategy to foster an engaged community and grow her customer basis. “I think the great thing now about social media is you have the opportunity to really communicate with your community and show people who you really are,” she says. “So I feel that to a certain exten…
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The Fight for Ukraine: Where It Stands and Why It Matters
16 december 2022 · 23 min
CNN chief international correspondent Clarissa Ward spoke at BoF VOICES 2022 about victory and grief in the crisis, and what the international community must do to stand with the Ukrainian people. Lees meer
Background:
Russia’s invasion of Ukraine transformed grain fields into battlefields, levelled whole cities and triggered a global food and energy crisis. Even as Ukraine has pushed back Russian forces, there appears to be no end in sight to the conflict.
After weeks and months of occupation Ukrainian cities liberated from Russian troops have experienced “jubilation” while “victory looks very grim and very dark and very empty,” Clarissa Ward, chief international correspondent CNN, said in the opening talk of BoF VOICES 2022.
“While there is no question that Ukraine is in a sense winning this war, it is coming at a very bitter cost,” she said.
This week on The BoF Podcast, Ward shares a frontline perspective from Ukraine and what the international community can do to unify its response.
Key Insights:
Ward believes that the war in Ukraine has taken on a “David and Goliath dynamic” as fighting turns against Russia.. “I think it’s really important when we talk about war and we think about war, that we don’t get carried away with the kind of football game excitement analogy,” says Ward.
During her time in Ukraine, Ward has seen both the resilience of Ukrainians but also the grief from mothers losing sons on the front line and in civilian deaths. “It’s so easy to get carried away with these stories of bravery,” says Ward. “But underpinning that is the real trauma.”
While no international forces have entered the war on Ukraine’s side, Ward states that the country’s allies must remain united in providing humanitarian aid and military assistance. “Ukraine’s international backers really need to have a very clear, cogent and coherent sense and a unified sense of what exactly they want to see of how they would like to see this end,” says Ward.
Additional Resources:
BoF VOIC…
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Malala Yousafzai on How Small Actions Can Drive Meaningful Change
9 december 2022 · 30 min
The women’s rights activist and Nobel Peace Prize winner spoke with BoF’s Imran Amed about education, growing up as an activist and the evolution of her own activism at BoF VOICES 2022. Lees meer
Background:
Malala Yousafzai, the activist and founder of the Malala Fund, has always fought stereotypes and labels.
She says she no longer defines herself by the moment, at age 12, when she was shot in the head by a Taliban gunman while riding the bus to school. Already an activist for girls’ education before the assassination attempt, that moment on the bus vaulted Yousafzai onto the global stage, where for a decade she has remained one of the most prominent and effective voices for gender equality.
Yousafzai says she welcomes the label of global activist in the fight for equality, as opposed to “the girl who was shot by the Taliban,” she said in a conversation with BoF’s founder and editor-in-chief Imran Amed at BoF VOICES 2022.
“Here I am today fighting for the rights of all the girls around the world,” says Yousafzai. “[So that] the 130 million girls out of school today can have access to safe, quality, free education.”
Finding this inner resilience has led her to global fame as she overcame restrictions not just on her own education but also on how she dressed. Referencing the protests seen across Iran and the Iranian diaspora, Yousafzai spoke about the need for freedom in dressing to liberate women to feel safe both in dictatorial states and in battling Western norms.
This week on The BoF Podcast, Yousafzai speaks about the development of her personal activism and how education is at the heart of resistance.
Key Insights:
Activism is not just about thought leaders with big personalities, or huge crowds of protestors. Yousafzai also believes in the power of small actions to make change. “Sometimes when we think of activism in our mind we think of great speeches, we see a huge crowd of people and there stands an inspiring leader… but it is small actions that [defines] …
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The Best of VOICES
2 december 2022 · 28 min
Tim Blanks sits down with Ziad Ahmed, chief executive of JUV Consulting and Stephanie Simon, the former head of community at Clubhouse to reflect on VOICES. Lees meer
Background
The first three sessions at BoF VOICES 2022 tackled issues inside the fashion industry and far beyond. Speakers explored the climate crisis and accusations of corporate greenwashing; the potential of artificial intelligence and the associated ethical implications; the war in Ukraine and growing economic uncertainty and inequality across the globe and Gen-Z’s rising anger over these issues and how to start to fix them.
“At this event, fashion is often quite marginal,” said BoF editor-at-large Tim Blanks during the live recording of “The Best of VOICES With Tim Blanks.” “It’s in our minds, but what we’re talking about are the world’s big, definitive issues.
Blanks was joined by VOICES speaker Ziad Ahmed, chief executive of JUV Consulting and Stephanie Simon, the former head of community at Clubhouse, to reflect on the highlights from the first two days of talks and panel discussions.
Key Insights
The climate crisis is the cloud that hangs over everything, from technology to the economy. But rather than waiting on private companies to create change, widespread regulations are essential, said Simon. “It seems much more straightforward to mandate the targets that we’re going to need in order to ensure progress from a climate change perspective.”
The potential of artificial intelligence is limitless, but humans can help control how the world of AI unfolds. “We teach AI by example,” said Blanks. “By being ethical, kind human beings, AI learns to be ethical and kind.”
While the younger generation is interested in new technologies, there’s also a trepidation about the companies and people creating these innovations and a desire to upend past practices. “There’s often an assumption that Gen-Z is leading the charge towards innovation,” said Ahmed. “Broadly speaking, that’s not really the case. A lot of …
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How the Power of Storytelling Is Igniting the Iranian Protests
25 november 2022 · 42 min
Moj Mahdara and Dina Nasser-Khadivi speak with BoF’s Imran Amed about how creative communities from the Iranian diaspora are participating in the largest civil rights movement in Iran since the revolution in 1979. Lees meer
Background:
Protests erupted across Iran in September following the death of Mahsa Amini, who was arrested in Tehran for “improperly” wearing her hijab and then killed at the hands of the so-called morality police.
Those protests have now evolved into the largest civil rights movement in Iran since the revolution in 1979 uniting Iranians at home with those in the wider diaspora and igniting outcry around the world and across social media.
Looking for a way to bring storytelling to fuel the movement, creative leaders Moj Mahdara and Dina Nasser-Khadivi utilised their network to establish The Iranian Diaspora Collective and @from____iran, an artist-led media collective that amplifies unheard Iranian voices, respectively. From Instagram to physical billboards, the collective has centred Iranian people and maintained the ongoing attention of the West by focusing on human rights.
“The only way to move culture is through storytelling,” Mahdara said.
This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with Mahdara and Nasser-Khadivi to learn about the work they are doing to help people understand the intersectional solidarity of this movement and activate creative communities to share their stories.
Key Insights:
Social media has helped spread the word globally of the protests in Iran, helping to unite the Iranian diaspora with Iranians at home, while educating people around the world about what is happening on the ground. “The social media aspect of this movement, the reason why it was so important for me, it was not just about raising awareness, it ended up helping us identify who our allies were,” Nasser-Khadivi said. “And that is what then created an even stronger network.”
In order for this movement to be supported int…
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Nick Knight on Why Creativity in the Metaverse is Fashion’s Next Frontier
18 november 2022 · 36 min
Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse. Lees meer
Background:
The pandemic pushed the fashion industry to step out of its comfort zone and embrace new media for showcasing design and creativity. But while much of the industry has returned to in-person shoots and events once Covid restrictions were lifted, the respected image-maker believes this is only the beginning of the next great wave of digital innovation in the fashion industry. Virtual worlds, he added, will yet again bring digital innovation to the forefront of society.
“So what are the possibilities? Let's talk about this. Let's actually look at this,” says Knight.
Knight has recently launched ikon-1 NFTs in collaboration with model and creator Jazzelle. By creating digital renders, which act as collectable works of art, Knight believes fashion creativity can shift to this new medium. Those who look to the past risk falling behind.
This week on The BoF Podcast, founder and editor-in-chief Imran Amed speaks with Knight about the evolution of image creation and why digital fashion will remain important in the post-pandemic era.
Key Insights:
Knight believes that collaborative creation in the digital world will allow more autonomy for models authorising their own looks as opposed to being a “blank canvas.” “I wanted to put [models] in the creative middle… so they are authorising, coming up with creating their own looks for me rather than just imposing on them,” says Knight. “It was important to change that relationship.”
The metaverse will require new ways of working rather than developing on existing methods of image creation in the physical world. “I think we are re-learning a whole bunch of things which you can’t just take exactly what we do in the real world,” he says. “And that is not necessarily the best thing to do in a space, which is a virtual space [where] so many more things are possible.”
Knight believes…
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Why You Should Join Us for BoF VOICES 2022
11 november 2022 · 18 min
Janaya Future Khan and Halima Aden joined BoF’s editor-at-large Tim Blanks to share their learnings and reflections after a packed day at BoF VOICES 2021. Sign up to join us for this year’s edition, free of charge. Lees meer
Background:
From innovations changing fashion to navigating turmoil in the wider world, BoF VOICES, our annual gathering for big thinkers, is a platform to discussing the forces shaping the wider world.
”It was stimulating, it was educational, it was absolutely inspiring,” said BoF editor-at-large Tim Blanks, reflecting on the highlights from day one of BoF VOICES 2021, along with Janaya Future Khan and Halima Aden who shared their own learnings and reflections from the days talks.
On this week’s episode of The BoF Podcast, we revisit Khan and Aden’s conversation with Blanks about the evolution of community in the metaverse and representation in the fashion industry.
Sign up to join the global livestream BoF VOICES 2022, free of charge here: https://businessoffashion.brandlive.com/VOICES-2022/en
Additional Resources:
VOICES 2021: Navigating Turmoil in the Wider World
VOICES 2021: The Fashion System’s Push to Evolve
VOICES 2021: Innovations Changing Fashion
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The Genesis of the Modern Luxury Fashion Industry
4 november 2022 · 48 min
Ian Bonhôte and Peter Ettedgui, the creators of a new docuseries speak to BoF’s Tim Blanks about their new series which traces the formation of LVMH and Kering, and how designers like John Galliano and Alexander McQueen helped them build a ‘Kingdom of Dreams.’ Lees meer
Background:
A new fashion docuseries, “Kingdom of Dreams,” explores the luxury fashion industry’s formation in the 1990s to the 2000s, examining some of fashion’s most recognisable designers of that period — John Galliano, Alexander McQueen, Marc Jacobs and Tom Ford — as well as executives like Kering’s François Pinault and LVMH’s Bernard Arnault.
Ian Bonhôte and Peter Ettedgui highlight the tension between commerce and creativity, as well as the rivalries between luxury groups and their designers.
“At the end of the day, we never said anything that hasn’t been said or which is not sort of present,” said Bonhôte. “So the truth is very important. And we are… definitely not scandalous.”
This week on The BoF Podcast, BoF’s editor-at-large Tim Blanks speaks with Bonhôte and Ettedgui about understanding pressures of consumerism and what makes a fashion house business tick.
Key Insights:
The creators highlighted the gap between creativity “wizards” and business “emperors” within some of fashion’s largest fashion houses, demonstrating the power of tycoons François Pinault and Bernard Arnault. “What we felt was the most interesting drama is there is this constant fight between commerce and creativity,” said Bonhôte.
The series also highlights the pressures on designers to double the volume of collections and the impact of that growth on the planet. “It is disturbing to see the fallout and not just the fallout psychologically for the designers, but also for the planet as fashion speeds up,” said Ettedgui.
While examining the industry the creators wanted the audience to gain a new understanding of fashion rather than the gated community it can be perceived as. “It’s a very difficult industry for people to actu…
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Joy Howard on Community Fuelled Sustainability
28 oktober 2022 · 37 min
BoF’s editor-in-chief Imran Amed spoke with the founder of degrowth brand Early Majority about the power of energised communities and what the future of token-gated commerce looks like. Lees meer
Background:
The seed of inspiration for Early Majority has been growing in founder Joy Howard’s mind since her days at Patagonia in the early 2010s. Howard grew to understand the contradiction between fashion’s constant drive to sell more against the industry’s efforts to curb its environmental impact. This sparked the question in her: can a brand focus on selling timeless products rather than an endless array of new collections?
Early Majority sells “layered” outerwear, which it packages in “kits” that include everything from light windbreakers to cold weather puffers. It also offers a membership programme, where customers who mint an NFT gain access to lower prices, exclusive products and other benefits.
“[Early Majority is] a different experience than ‘just buy this,’” she said. “These very transactional experiences that we have with brands are not that great for either side in the long-term.”
Since founding Early Majority, Howard has bet on paying members enabling the brand to meet its aim of creating the fewest number of products for the maximum possible number of uses and just as critically engaging a community well versed in the brand. Howard has her heart set on meeting customers’ needs while changing the way consumers think about product lifespan.
This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with Howard about why degrowth is the future for fashion business models and how she has progressed towards her goals.
Key Insights:
Coming from a background in marketing, Howard has led her business venture with intention and practicality. “I realised that you can have all the great intentions in the world, but if you don’t actually understand how to run a business, you’re not really going to be that effective,” she said.
Howard’s goal for …
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Halima Aden on Mapping Her Comeback
21 oktober 2022 · 38 min
The Somali-American model joins Imran Amed to discuss her journey from a refugee camp in Kenya to the US to the top of the fashion industry — and what she’s learned since taking a step back. Lees meer
Somali-American model Halima Aden nabbed an IMG contract and quickly shot the centre of the fashion world after she earned first attention as the first hijab-wearing Muslim to compete in Minnesota’s Miss USA pageant. She walked for Yeezy, Fenty, Dolce and Gabbana and Tommy Hilfiger, and posed in Vogue, Elle and Allure. Then, in November, she stepped away from it all, announcing her intention to leave the industry. In retrospect, she thinks the best thing she did for herself in her career was never just see herself as a model.
“I found that some of the most fulfilling campaigns or photoshoots I got to be part of always tended to be when it wasn’t just about me. It wasn’t just Halima,” said Aden. “I was sharing stories that I brought from the refugee camp, sharing stories of other Muslim women in all different fields … I found that my work was more meaningful when it was tied to giving back.”
Key Insights:
Aden was born in a refugee camp in Kenya before moving to St. Louis, Mo. Eventually, her family resettled in St. Cloud, Minn, which is home to a large Somali immigrant community.
She went on to compete in Minnesota’s Miss USA pageant in search of a scholarship. She didn’t win the pageant, but got something arguably even better: A call from Rihanna’s team to shoot for Fenty Beauty.
Aden’s quick ascent meant she came into the industry at a more privileged vantage point. She didn’t have to go to casting calls and received private dressing rooms. However, that no one else received the same treatment started to bother her.
The ex-model said her experiences of extreme poverty made her look at the fashion industry’s excess with a bit of disdain, and perhaps, fuelled some of her anger at it.
After a journey of self-discovery, she’s realised she needs to turn that pain into powe…
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Tim Blanks and Imran Amed Recap The Season That Was
11 oktober 2022 · 33 min
BoF’s editor-in-chief and editor-at-large walk through the highlights and unforgettable moments of fashion weeks in Milan and Paris. Lees meer
Background:
Fashion’s Spring/Summer 2023 season was jam-packed with debuts, returns and chatter-inducing moments. Alessandro Michele was inspired by his mother and identical twin sister for his “Twinsburg” Gucci presentation which featured 68 pairs of identical twins. Rick Owens drew a dress from a 700 million year-old jellyfish. Dior and Yves Saint Laurent crafted elaborate grotto and fountain backdrops for their collections, while Dries Van Noten staged his Paris comeback in lockstep with Japanese designers including Junya Watanabe, Noir Kei Ninomiya and Jun Takahashi for Undercover — BoF editor-at-large Tim Blanks’ favourite of the season.
“To me that felt like one of the best commentaries on the pandemic that we've had from fashion — of everything that's passed, everything that's lost, everything that's been lost,” said Blanks. “And then at the same time, the celebration with the fact that he's still there.”
Key Insights:
In Milan, four major houses — Ferragamo, Missoni, Etro and Bally — debuted the first collections from new designers, with hopes to replicate the success big names like Tom Ford and Alessando Michele have been able to create for Gucci, said Tim Blanks.
For Balenciaga, Demna staged a mud-drenched show with battered and bruised, hoodie-clad models that provoked an intense emotional reaction from the crowd, while Nicolas Ghesquière showed an energetic and future-looking collection for Louis Vuitton.
This fashion month, many catered to both in-person and online audiences to varying degrees of success. Valentino, for one, notably struggled with an element of the show just for cameras, another for people outside and an uber-long runway that saw a number of models take their shoes off.
Fashion traditionally provides a sense of escape, said Blanks, but it’s increasingly harder to turn away from the real world. Eco…
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Bollywood Superstar Deepika Padukone on the Power of Patience
7 oktober 2022 · 1 uur
BoF’s founder and editor-in-chief Imran Amed speaks with the BoF 500 cover star about the ups and downs of her personal and professional trajectory and what the West needs to understand about India and its rich, diverse culture. Lees meer
Background:
Deepika Padukone, one of Bollywood’s highest-paid actors, started her career as a former professional badminton player before appearing in her first film, “Om Shanti Om,” in 2007, for which she won the Filmfare Award for Best Female Debut. In 2017, she crossed over to Hollywood with the action film “XXX: Return of Xander Cage.” More recently, she’s become a force in fashion as a global brand ambassador for Louis Vuitton, Adidas, Levi’s and Cartier.
Padukone grew up far from the limelight and was an outsider to both the film and fashion industries. Setting herself up on the global stage as a young Indian woman, she had to combat preconceptions at every corner, she said.
“Of course, the hustle is much harder [as an outsider]. You've got to wait much longer for the right opportunities,” she says. “But also, from my perspective, the gratification is so much more.”
This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with the actor and BoF 500 cover star about the highs and lows of her career and why India needs more recognition from the West on the global stage.
Key Insights:
Padukone said her heritage is fundamental to who she is and how she represents herself on the global stage. “I just feel like India has so much to offer and I’ve been able to do everything that I do, just being Indian and being based out here,” she says. “In a way that feels authentic to me and to who I am.”
Padukone says Indians are still stereotyped — especially in Hollywood. “You are the scientist. You are the computer geek. You are the taxi driver. You are the therapist. You are the owner of a convenience store,” she says. “I’ve had my fans ask me why I’ve not done more [global] movies. But that’s not what I’m settling f…
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Marine Serre Questions the Fashion Industry’s Practices
30 september 2022 · 19 min
The French designer, known for her embrace of eco-futurism, speaks to BoF founder and editor-in-chief Imran Amed about the evolution of her namesake brand and explains its deeper purpose. Lees meer
Background:
Designer Marine Serre has long had an affinity for evoking the apocalyptic in her work, a tendency that became particularly resonant during the pandemic. Serre spent lockdown reflecting on her time in the fashion industry and asking how it can change. Now, she has pledged to use her brand and influence to break the fast fashion cycle and build sustainable supply chains.
On this week’s BoF Podcast, we revisit Serre’s conversation with BoF’s Imran Amed discussing the evolution of her eponymous sustainability-focused brand for the post-pandemic world.
Key Insights:
Despite the limitations of the pandemic, Serre did not steer away from her goal to prioritise sustainability at the heart of her brand. “From now to four years ago, I'm just walking the same way. I never really disassociate creation from process,” she says.
Serre believes that consumer needs have changed. When people go to buy her clothes they consider the brand’s supply chain as well as the aesthetic. “I'm trying to relinquish that part of what was carved out is a luxury and de-link myself with fast fashion and growth,” Serre explains.
Known for her use of discarded and recycled fabrics, Serre says she has grown less shy about doing exactly what she wants to do in fashion, revising peoples’ ideas of preciousness and creating garments out of materials already imbued with meaning. “I think the goal of the company is to question the fashion industry,” Serre says.
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The Debrief: How Big Brands Choose Their Creative Directors
23 september 2022 · 24 min
Louis Vuitton is expected to name its Virgil Abloh successor within weeks. Lauren Sherman quizzes Imran Amed on what luxury labels think about when recruiting top designers. Lees meer
Background:
Louis Vuitton has spent almost a year searching for a Virgil Abloh successor after the designer died in November 2021. According to sources, Martine Rose, Grace Wales Bonner and Telfar Clemens are among the names that were considered by owner LVMH, and the decision is expected to be announced within weeks. But how do brands like Louis Vuitton even go about finding a designer?
“Without the creative energy, without that kind of excitement, there’s nothing to sell,” said Imran Amed, BoF founder and editor-in-chief.
Key Insights:
While all brands have their own personality and the situations that necessitate finding a new creative director differ, the things most brands look for in a leader are similar.
Executives have to consider whether they’re looking for revolution, like when Gucci tapped Alessandro Michele for creative energy and new ideas, or evolution, like when Saint Laurent tapped Anthony Vaccarello to keep its aesthetic formula after Hedi Slimane departed.
A strong vision is the most important thing. But creative directors also need to have commercial sensibility and the ability to work in a corporate environment.
One of Abloh’s achievements was that he managed to build a community at Louis Vuitton, and engage consumers who had been traditionally excluded by the luxury industry.
Additional Resources:
Virgil Abloh: Building on a Legacy: Like Yves Saint Laurent, Alexander McQueen and Gianni Versace before him, the late Virgil Abloh leaves a powerful legacy. What does this mean for Off-White and Louis Vuitton?
Which Luxury Leadership Configuration Works Best? In luxury fashion, the right configuration of creative and commercial leadership is critical to success, writes Pierre Mallevays.
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Queen Elizabeth II’s Leadership and Legacy
16 september 2022 · 22 min
Royal expert Elizabeth Holmes speaks to BoF’s Imran Amed about Queen Elizabeth II’s life and legacy — in fashion, culture and society at large. Lees meer
Background:
Tributes to Britain’s longest-reigning monarch have flooded social media, television and even public parks in the days since her passing, memorialising the Queen’s steadfast leadership, but also her impeccable sense of style.
This week on The BoF Podcast, BoF’s founder and editor-in-chief Imran Amed speaks with royal expert Elizabeth Holmes who reflects on the influence the Queen’s record-setting reign has had on the fashion industry and the wider culture.
Key Insights:
The Queen was known around the world for her monochromatic outfits, designed to help her stand out in the crowd. She also created a unique twist on a set formula of basics: hat, coat, bag and pearls. “I think she understood the power of clothes,” says Holmes. “She used things like the colour of her outfit, especially when she was travelling overseas to perhaps match the host country's flag.”
Holmes details how the Queen had a “tremendous sort of swing of the style pendulum” from her private life, where she’d wear headscarves and tartan skirts, to her public life, wearing tiaras and gowns. “It was very important to see all aspects of royal life,” says Holmes. “Both being worthy of the glamour of royalty, but then also sensible stewards of taxpayer dollars.”
Her influence also stretched outside of her sovereign powers, with the path she paved for other female leaders around the world. Being crowned Queen at just 25, she became one of the only women at the table of leadership, and she made it count. “I think the Queen sort of made it permissible to really stand out.”
As King Charles III takes to the throne commentators are looking to the future of the institution. “The conversation changes a little bit now that there is a King on the throne,” says Holmes. “Understanding that the whole spotlight shifts to him and with that, the good and perha…
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Casablanca’s Charaf Tajer on Designing for Impossible Possibilities
9 september 2022 · 45 min
The designer speaks with BoF’s founder and editor-in-chief Imran Amed about building his own business, the power of aspiration and opening doors for people who want to break into fashion. Lees meer
Background:
French-Moroccan designer Charaf Tajer is the French-Moroccan designer behind Casablanca, a business that he started with only €3,000 to tap into the growing demand for women’s resortwear, and which is now doing more than €45 million in annual revenue.
But Charaf’s rise in the Parisian fashion scene is also exceptional because of who Charaf is and where he is from. As one of the few people of colour working at the very top level of French luxury fashion, he has learned that no matter how high his star rises, he still faces discrimination related to his identity as he travels in these elite spaces. This only makes him want to work harder to break down barriers and become a role model.
On the latest episode of the BoF Podcast, designer Tajer joins BoF’s Imran Amed on The BoF Podcast to talk about building his own business, the power of aspiration and opening doors for people who want to break into fashion.
Key Insights:
Growing up in the outskirts of Paris, Tajer had an early appreciation for luxury, getting glimpses of wealth going with his mother to work as a cleaner in the 16th arrondissement. He channelled this sense of curiosity into the core of Casablanca and believes it lies in the industry itself. “I think this is what fashion does, is like it opens a certain option of dreaming of certain things,” says Tajer.
Tajer believes you must go outside of your comfort zone and explore new paths to achieve success. “There is nothing for you in the past, so you have to go to the future because when you look back, there’s nothing for you… There was no space for me to grow.”
Tajer’s background has at times led him to feel like a fashion outsider. That feeling inspired him to want to become a role model for others. “Beside the fact that I’m a North African Muslim guy, I…
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Rick Owens on Lessons Learned from the Pandemic
2 september 2022 · 57 min
The designer speaks with BoF editor-at-large Tim Blanks about his first collection after 2020 and why he feels a sense of optimism following the pandemic. Lees meer
Background:
At the start of 2021, Rick Owens wanted his next show to reflect the universal toll the pandemic had taken on the world. Held at Venice’s Tempio Votivo, a shrine to the fallen soldiers of the two world wars, Owens centred the show around the sombre themes of “anger and darkness.” Despite this ominous outlook, Owens told BoF editor-at-large Tim Blanks in January 2021 that a pivot in political circumstances with the inauguration of Joe Biden gave him a sense of optimism.
On this week’s episode of the BoF Podcast, we revisit this thought provoking conversation with Owens about his Autumn/Winter 2021 collection, his reflections on lessons learned from the pandemic and his renewed hope for society.
Key Insights:
For Owens, constraints can create fertile ground for creativity. “It has been quiet change and I like the idea of working within small boundaries,” says Owen. “I like the idea of doing the best with what you have got.”
Owens created his collection when the world was facing growing political uncertainty and instability but he says “one of the most reassuring things [in this world] is that everything usually balances out. We have survived this long because there is just a tiny bit more of goodness than badness. Just enough to keep us surviving.”
Owen’s men’s shows in particular are deeply personal. “My men’s runway shows are always about men’s flaws and men’s worst urges because they are auto-biographical,” he says. “When I am thinking about men I am thinking about my own experience and my own experience is very critical and I am always very conscious of my worst urges and where they are coming from.”
Additional Resources:
Rick Owens: Control and Abandon
Tim Blanks’ Top Fashion Shows of All-Time: Rick Owens Spring/Summer 2014, September 26, 2013
What Fashion Wants From a Biden Presidency
…
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Inside Yohji Yamamoto’s Fashion Philosophy
26 augustus 2022 · 41 min
In a rare interview, the influential Japanese designer speaks with BoF’s Imran Amed about the philosophy that underpins his boundary-breaking career. Lees meer
Background:
After graduating from Keio University with a law degree, Yohji Yamamoto realised he wasn’t interested in the law.
“I didn’t want to join the ordinary society,” he says. “So I told my mother after graduation … ‘I want to help you.’”
She agreed to let him work at her dressmaking shop in Kabukicho, an entertainment district in Tokyo’s Shinjuku ward, and learn from the sewing assistants if he enrolled at Bunka Fashion College, now famous for training designers such as Kenzo Takada, Junya Watanabe and Yamamoto himself.
After graduating, Yamamoto went on to set up a small ready-to-wear company that slowly acquired buyers in all of Japan’s major cities. This success eventually led him to Paris, where his signature tailoring and draping in oversized silhouettes created an aesthetic earthquake at Paris Fashion Week in 1981.
Since then, Yamamoto has developed a cult following of loyalists who swear by his avant-garde designs. “I’m not working in the mainstream,” he says. “I’m working in the side stream.”
This week on The BoF Podcast, we revisit Imran Amed’s rare interview with the legendary Japanese designer about his storied career — and the mindset designers need to succeed.
Key Insights:
Yamamoto says the fashion industry’s increasingly fast-pace has come at the expense of true creativity. “For me the fashion business became a money business,” he said. “I felt I’ve been losing my competitors year by year.”
Yamamoto believes that modern technology can be a distraction. “When I speak with young designers, I [tell] them shut your computer,” he said. “If you really want to see real things, real beauty, you have to go there by walking.”
Yamamoto believes it’s a designer’s job to completely immerse themselves in design. “If you want to create something, keep resisting the mediocracy of ordinary things. It’s …
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The Debrief: Department Stores Make a Comeback
18 augustus 2022 · 23 min
After a pandemic pivot to e-commerce, many brands are back to working with third-party retailers, this time, with better terms. Lees meer
Background:
The wholesale model, while offering exposure and some upfront revenue, did not always have the best terms for vendors. Department store bankruptcies, pandemic-induced store closures and the boom in online shopping pushed brands further towards their direct-to-consumer and e-commerce businesses to drive revenue.
But that’s beginning to change. As shoppers return to stores, brands are seeing value in ramping up their partnerships with multi-brand retailers — this time on better terms. “What I'm hearing across the board from both brands and retailers is that this vendor-retailer relationship is more collaborative than ever,” said BoF retail correspondent Cathaleen Chen.
Key Insights:
There are multiple factors pushing brands back to wholesale. Among them, the growth of e-commerce, which has slowed after spiking in 2020, and the growing consumer appetite for curated, in-person shopping experiences that allow them to stumble upon new designers. “That discovery is still so important, and now [shoppers are] relying on a cool third-party retailer to sort of facilitate that discovery,” said Chen.
“Wholesale is very American,” noted Chen, making it an attractive vehicle for international labels looking to enter the lucrative US market.
Brands are having more of a say over how their products are marketed through retailers, like sharing campaign assets or designing shop-in-shop setups.
Both parties are also increasingly open to exploring other models like concession, consignment — more typical to European department stores — and drop-shipping, where the brands themselves are responsible for fulfilling orders made through retailer’s websites.
Brands are returning to wholesale, but not at the expense of their direct-to-consumer and retail offerings. “I think we're at a point where everybody has a more well-rounded business so that i…
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Serena Williams: "Pressure is a Privilege"
12 augustus 2022 · 30 min
Revisiting a conversation with BoF’s Imran Amed from 2019, the 23 grand slam winning tennis champion, who announced her retirement this week, talks about how the mental toughness she has built on the court has prepared her for life as an entrepreneur. Lees meer
Background:
This week, tennis superstar Serena Williams announced her imminent retirement as part of a cover story with American Vogue. Known in fashion circles for her on-court style, which included catsuits and denim skirts and a collaboration with late designer Virgil Abloh’s Off-White, Williams will have more time to focus on as her burgeoning business empire, including her fashion label S by Serena and a venture fund, Serena Ventures.
This week on The BoF Podcast, we revisit Williams’ 2019 conversation with BoF founder and editor-in-chief Imran Amed about how the mental toughness she has built on the court has prepared her for life as an entrepreneur.
“It's really important for things not to come super easy for you, and to kind of accept that challenge, embrace it and then just roll with it,” said Williams.
Key Insights:
Rather than work with a partner, licence her name or sign another lucrative endorsement, Williams felt it was important to invest time, money and effort in herself and chase her own vision with S by Serena, a direct-to-consumer brand she has funded independently.
Serena Ventures just raised $111 million and has invested in over 60 companies including personal care brand Lola, supply chain management firm Calico and razor-maker Billie.
The fund was originally founded in 2014 when Williams noticed people of colour and women were not getting the investments they needed.
Balancing all her pursuits and personal life can be tough. But, when she feels pinched, William is reminded of one of her favourite quotes from Billie Jean King: “pressure is a privilege.”
Additional Resources:
Serena Williams: The Champion’s Mindset
Serena Williams, Style Icon, Retiring From Tennis
How Athletes Went Fro…
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Tracee Ellis Ross on Killing Perfectionism and Finding Self-Love
5 augustus 2022 · 46 min
The multi-tasking actor, executive producer and beauty entrepreneur shares her personal journey with BoF’s Imran Amed and explains how she unlocked her full potential across a variety of pursuits. Lees meer
Background:
Tracee Ellis Ross is best known for her roles in Girlfriends and Black-ish, but she is also the founder and CEO of Pattern which she launched in 2019 after more than a decade of development to address the gap in the market for products designed specifically for curly, coily, textured hair.
The Golden Globe-winning, Emmy-nominated Ross joins BoF’s Imran Amed on The BoF Podcast to talk about managing the little voice in her head, killing perfectionism and cultivating self-love and acceptance.
Finding purpose and unlocking potential starts by interrogating what you love, then finding ways to merge who you are with “what makes your heart sing,” said Ross.
Key Insights:
Pattern was born out of frustration. Ross couldn’t find the right tools or products to serve her needs, and never saw Black women being centred — despite sitting at the centre of culture.
Ross took learnings from developing a clothing line with JCPenney to help get her business off the ground. From there, she sought out the right partners. Key to evaluating partners was learning to be present during conversation.
In her work with Pattern and with companies like Ulta on diversity and inclusion, Ross hopes to dissolve the myth that Black hair care and beauty is a niche market.
Additional Resources:
Modernising the Black Hair Care Market: A new wave of start-ups shaking up the textured hair care space are catching the attention of major retailers and investors, grabbing more shelf space and venture capital.
Building the Glossier of the Black Hair Market: With her new DTC beauty brand, Radswan, blogger-turned-entrepreneur Freddie Harrel is pitching clip-in textured hair extensions and wigs to the digitally savvy black consumer.
To subscribe to the BoF Podcast, please follow this link.
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Ommy Akhe on How Augmented Reality Could Transform Fashion
29 juli 2022 · 16 min
The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits. Lees meer
Background:
When it comes to testing new technologies, there is always an element of the unknown for brands. While tech investments may not immediately translate to a revenue bump, willingness to experiment could radically transform the fashion industry, according to Ommy Akhe, a creative technologist specialising in experimental software and augmented reality prototypes, who spoke at The BoF Professional Summit: New Frontiers in Fashion and Technology.
“Understanding your customers, the things they value, the challenges you can help them overcome and what gets them excited — it's essential to meet users where they are,” says Ahke. “The only constant is change. So why not join the journey and start enjoying the current future?”
Consumers today are younger, spend more time online and are used to valuing arbitrary digital assets like follower counts and verified check marks. This means they are also more apt to spend money on digital items that hold value in the real world.
The tools that will build the metaverse — including 5G, artificial intelligence and virtual reality, for example — are well established and consumers are used to interacting with them.
Ahke’s digital skins projects overlay dynamic imagery on bags, clothes and shoes through a phone lens. Brands can implement this sort of technology to drive loyalty and give buyers more avenues for expression.
Additional Resources:
How the Smart Money in Fashion Is Thinking About Web3. Investors with track records of predicting where fashion is headed have their own ideas of where the big opportunities lie in web3.
Fashion’s Metaverse Reality Check. The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
The Debrief: Who Is De…
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The Debrief: Why Chanel Is Opening Private Boutiques
22 juli 2022 · 20 min
BoF’s luxury editor Robert Williams offers insight into the surprising news that the mega-label plans to open stores dedicated to serving top customers. Lees meer
Background:
As traffic to stores soars, Chanel’s chief financial officer Philippe Blondiaux said the brand plans to open dedicated boutiques for top-spending clients starting in key Asian cities. It's a strategy that emphasises the importance of big-spenders to the in-demand French luxury brand’s future amid whispers of an impending recession — but one that risks alienating first time and occasional shoppers who are still dropping upwards of $10,000 for bags.
“Brands like Chanel, they’ve lived through lots of cycles of boom and bust in the economy… When there’s an economic crisis, they need to be ready to have a real focus on repeat business,” said BoF’s luxury editor Robert Williams.
Key Insights:
Chanel sells many items in-store only, and limits locations to the most luxurious places in the world’s most luxury cities — operating just around 250 stores compared with Louis Vuitton’s over 400 doors.
Chanel is not the first brand to open special stores for private clients; Brunello Cucinelli deployed a similar concept last December. Other brands like Zegna have dedicated spaces in-store for special items.
In 2021, the company’s profits have tripled and revenue jumped 50 percent year over year.
The brand’s growth in fashion, watches and jewellery last year was driven by its decision to raise prices and a flood of new clients and first-time buyers to luxury.
In addition to focusing on its physical footprint, Chanel is pushing its beauty business, which has been historically driven by department stores and beauty retailers like Sephora and Marionnaud, toward majority direct-to-consumer.
Additional Resources:
Chanel to Open Private Stores for Top Clients as Sales Soar 50%
How Luxury Brands Court the 1 Percent
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Ross Bailey on Building a Business From Humble Beginnings
15 juli 2022 · 55 min
The founder and CEO of retail pop-up marketplace Appear Here shares his entrepreneurial journey and advice for young founders looking to break through. Lees meer
Background:
Ross Bailey’s love of entrepreneurship didn’t start in business school or a corporate job, but at the hair salon his parents owned in London.
“I watched my parents take this little shop and it became their livelihood,” he says to BoF’s founder and editor in chief, Imran Amed, describing himself as a “busybody” who rearranged furniture and conducted customer satisfaction surveys from a young age. “To me, entrepreneurship was a game. It was about ‘how do I get people involved and have a bit of fun?’”
That mindset eventually led him to found Appear Here, “the Airbnb of retail,” in 2014. “The story of the world … was that the high street is dead, nobody wants it. And we had a contrarian view on that. When you have small high street stores and streets, people want to be on them … our data has always backed it up.”
By 2019, Appear Here was a global business with 250,000 entrepreneurs signed up to the platform and 30,000 stores launched. The company has facilitated pop-ups for fashion giants like Louis Vuitton, Loewe and Supreme, a bookstore for Michelle Obama’s autobiography, as well as Harry’s House for pop superstar Harry Styles.
Then the pandemic hit. Appear Here went from having its best year ever and closing a funding round with a nine-figure valuation, to losing 95 percent of revenue with just months’ worth of cash left.
On this week’s episode of The BoF Podcast, Bailey shares his lessons and advice from the early days of founding a business and the role leaders play in leading employees and stakeholders through challenging times.
Key Insights:
The traditional world of commercial real estate and retail is inaccessible and opaque, creating systemic barriers for entrepreneurs from marginalised backgrounds. But small independent stores are also the backbone of entrepreneurship for immigrants and ot…
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Ian Rogers on the Inevitability of Virtual Fashion
8 juli 2022 · 45 min
Ian Rogers moved from Silicon Valley to Paris in 2015 when he was appointed chief digital officer of LVMH. There, Rogers, a veteran of Apple Music and Beats, was tasked with building out the luxury conglomerate’s e-commerce and data strategy and serving as a digital whisperer to executives. Lees meer
Background:
Now, he’s chief experience officer of Ledger, a security system that provides protection for digital currencies. Given his experience at the cutting edge of both tech and fashion, he is uniquely positioned to speak to the opportunities being created as crypto technologies, gaming and fashion converge. In his mind, one day, virtual fashion will be ubiquitous.
His insights were originally featured in the fourth episode of The BoF Show, “Dematerialisation: Why the Metaverse Is Fashion’s Next Goldmine,” streaming on Bloomberg Quicktake.
Key Insights
Rogers’ background in the music industry has helped inform the way he perceives’ luxury’s need to take control of digital channels. Record labels lost out big on recorded music because they were in denial of consumers' desire to listen to music online.
Having goods that are both digital and physical, or, “phygital” is the gateway to the existence of purely virtual goods. In order for virtual goods to have real value and meaning, there need to be marketplaces and venues for using them.
People have a desire to collect things. With the rise of NFTs, there’s a way to create scarcity digitally — which gives fashion brands an opportunity to create virtual goods based on the principles and hype and rarity that drive the industry today.
The biggest misconceptions people have is that there’s a distinction between the physical and digital worlds, according to Rogers. The blurring of realities in the metaverse will ultimately change our perceptions of what’s real — and valuable.
Most technology surrounding digital goods, NFTs, crypto and the metaverse is still nascent, and storytelling about its potential has been ahead of real…
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Jens Grede on Building Skims, Frame and the Future of Fashion
1 juli 2022 · 45 min
The multitasking entrepreneur joins BoF founder and chief executive Imran Amed to discuss the personal and professional journey that led him to co-create the category-disrupting brand Skims with Kim Kardashian. Lees meer
Background:
Jens Grede has built some of the most successful direct-to-consumer brands in American fashion. Alongside his wife Emma, he launched Brady with Tom Brady, Good American with Khloe Kardashian, and, of course, Kim Kardashian’s category-disrupting Skims. This week on the BoF Podcast, the Swedish-born former ad man joins BoF founder and editor-in-chief Imran Amed to discuss his journey through the fashion industry — from realising one of his early dreams of creating an ad for Calvin Klein to to elevating Skims into a once-in-a generation brand in the vein of Lululemon or Nike’s Jordan brand.
“I've waited my whole career to be part of a moment like this, and I'm very scared of messing it up,” says Grede. “At the same time, I know that if we stop experimenting, if we stop innovating, that is the fastest way to mess it up.”
Key Insights:
Cultivating a sense of community is one of the only ways to scale a brand now, according to Grede. Great community starts with creating for yourself: products you like, want to buy and can afford.
Grede describes one of his biggest mistakes — attempting to trademark the brand name “Kimono” with Kardashian — as one of the most important moments of his career because of what he learned about community and partnership. He said the Skims team listened, owned the mistake and pivoted.
Fashion is at the cusp of a huge change in distribution due to pivots in culture, algorithms and the outsized role of social media. Grede thinks every major fashion brand that has scaled successfully was born in the cracks of a major distribution change.
Additional Resources:
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing.’ Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an …
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The Debrief: The Decline of the Skinny Jean
24 juni 2022 · 17 min
After years of analyst anticipation that the leg-squeezing silhouette would soon go out of style, market research firm NPD Group found sales for the skinny jeans fell behind straight leg jeans in 2021. Skinny jeans are far from dead though — still accounting for 30 percent of sales. Retailers have already felt the effects of the shift: Pacsun pulled the style from its stores because no one was buying it. Lees meer
“It really just speaks to the changing of the times and how styles are evolving within fashion,” said BoF correspondent Chavie Leiber.
Key Insights:
Skinny jeans are no longer the most popular denim silhouette, according to data from NPD Group. But, that doesn’t mean no one is buying them.
As consumers come out of the pandemic, they don’t just want comfort. Shoppers are either skewing toward raw denim with no stretch or athleisure and leggings — but jegging and stretch denim styles occupying the in-between have started to fall to the wayside.
The world is in the midst of a “denim Renaissance,” says Marie Pearson, senior vice president of denim at Madewell, who added she’s never seen so many different types of fits and shapes selling.
Additional Resources:
The Style That Finally Dethroned Skinny Jeans
Why Skinny Jeans Will Never Die
Fashion Drives New Denim Momentum
Join BoF Professional today with our exclusive podcast listener discount of 25% off an annual membership, follow the link here and enter the coupon code ‘debrief’ at checkout.
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A Crash Course on The BoF Sustainability Index 2022
17 juni 2022 · 37 min
On the heels of releasing the second, expanded edition of The BoF Sustainability Index — which assesses companies’ progress toward ambitious 2030 goals across categories such as emissions and worker’s rights — Kent and Diana Lee, director of research and analysis at BoF Insights, join Imran Amed, BoF’s founder and editor-in-chief to unpack their findings, answer questions and lay out what needs to happen next. Lees meer
Key Insights:
Progress on sustainability has been slow. But, a few shifts are coming that may push fashion forward — including EU regulation aimed at the textile industry, and emergence of new models like resale and rental.
Plenty of companies have set ambitious sustainability goals. What is important now is that they move beyond target setting to real action.
Given that most brands don’t own their own factories, to make real progress, companies have to take charge of their whole value chains, not just their own supply chains.
While growing revenue and sales are often at odds with promoting less waste and consumption, there are ways to generate financial gain through reuse, especially as new technologies emerge and fashion moves to be more about community and less about peddling things.
Though it can’t wait for full transparency to act, fashion needs better data to understand where opportunities for improvement are.
Additional Resources:
For more BoF sustainability coverage, sign up now for our new Weekly Sustainability Briefing by Sarah Kent.
Widespread Inaction on Sustainability Eclipses Progress at Fashion’s Biggest Companies: Efforts to transform the fashion industry in line with global ambitions to curb climate change and establish more responsible business practices by 2030 have yet to gain sufficient momentum, The BoF Sustainability Index 2022 finds
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The Secrets to Sustained Success on TikTok
10 juni 2022 · 33 min
At the BoF Professional Summit, viral TikTok creators Nic Kaufmann and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.Background: Lees meer
TikTok has become one of the world’s largest and buzziest social media platforms, with over a billion active monthly users. But while fashion brands are eager to experiment with the platform, they’re still figuring out what strategies work best to effectively engage creators like Nic Kaufmann and Wisdom Kaye, who took the stage at last month’s BoF Professional Summit alongside Christopher Bugg, communication director of Prada Group and Pranav Mandavia, a talent agent from United Talent Agency and BoF senior editorial associate Alexandra Mondalek.
Successful campaigns on TikTok tend to cast a wide net, allowing creators to do what they want with a hashtag or product. Both Kaye and Kaufmann underscored the need for brands to relinquish creative control to creators to yield the best results. For creators, “the key to sustained viral success as a creator is “differentiation [of your content], as well as being a multifaceted creative,” according to Kaye.
“What defines success on TikTok is the requirement for authenticity,” Kaufmann said, explaining how his best videos — that is, those that have attracted the most viewers — are the result of brand collaborations in which he was given a wide berth to style, produce and direct his content, free of interference.
Meanwhile, for brands, “understanding that TikTok creators are multi-hyphenates” is the key to getting the best out of partnerships,” according to Mandavia.
“When a brand partners with a TikTok creator, they need to remember that they’re essentially hiring a cameraman, a stylist, a model, all in one — we cover every single aspect of that,” said Kaye, a content creator with over eight million followers, who has partnere…
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How Fashion Can Use Digital IDs
3 juni 2022 · 20 min
Imaginary Ventures’ Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon join BoF technology correspondent Marc Bain to discuss Eon, how the technology works and highlight the opportunities digital IDs could create for fashion. Lees meer
Each interaction a brand has with a consumer typically ends when a product is sold. Digital IDs have the potential to extend that exchange, integrating digital initiatives with products’ physical lives. A a flock of start-ups and fashion power brokers want every item of clothing, watch or handbag to have a digital twin, meaning, QR code-enabled garments that lead to a website packed with information such as an item’s material breakdown or suggestions on how to style it. It's a concept that is well-established in the automobile industry and a few other sectors, but has yet to gain traction in fashion. Proponents believe it could unlock enormous potential for consumers and brands.
“It's moving from this very transactional relationship that brands have with customers into this service-based continuous relationship between brands and customers,” said Natasha Franck, founder and chief executive of Imaginary Ventures-backed digital ID-maker Eon at BoF’s Technology Summit.
Key Insights:
Eon makes digital twins of physical products in the cloud based on information embedded in items using a NFC chip, RFID tag or QR code for partners including H&M, Gabriela Hearst and Zalando.
Massenet compares Eon’s work to building railroads at the beginning of the industrial revolution. The tracks are still being laid, but she says digital IDs have the potential to drive more connections and commerce.
Digital IDs represent a first step toward connecting consumers with web3 initiatives like the metaverse, could enable more seamless reselling and re-ordering as well as allow brands and influencers to collect royalties on sales.
Additional Resources:
The Year Ahead: What Product Passports Will Do for Brands: Brands are adopting new technologi…
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The Debrief: How Vacation Clothes Became Big Business
27 mei 2022 · 18 min
BoF’s Tamison O’Connor explains how the fashion industry is betting on resortwear as consumers return to their pre-pandemic lifestyles and travel rebounds. Lees meer
Background:
Every spring, top fashion clients, influencers and insiders are whisked away to lush destinations like Monte Carlo and Capri to indulge in fabulous dinners and cocktail parties — and sneak a peek at brands’ resort collections. Resortwear, which began as a way for luxury houses to cater to wealthy, travelling clients halfway through the main season, now represents so much more as a meaningful driver of sales for retailers.
“It's really attractive for the true luxury customer who sees these items as a fun way to accessorise a holiday, but it's also an entry point for more aspirational and younger consumers,” said luxury correspondent Tamison O’Connor.
Key Insights:
As consumers start travelling and treating themselves again, luxury is betting big on vacation dressing.
Resortwear stands apart with more casual designs, lighter fabrics and lower prices. Brands aren’t just using these collections to attract travellers and true luxury consumers, but also to snag wealthy domestic clients and appeal to aspirational buyers.
Retailers are picking up on opportunities to engage wealthy consumers by building buzz with events and activations surrounding resortwear online and in stores.
Big brands are opening more stores and pop-up markets in vacation towns.
Luxury doesn’t expect growth in the segment to slow, even amid global economic turbulence, travel restrictions in China and skyrocketing inflation.
Additional Resources:
Luxury Seizes the Vacation Dressing Boom
Loewe's Brand Within a Brand: Is This the New Way to Do Diffusion?
How Fashion Is Targeting the Travel Rebound
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How to Fix the Loneliness Epidemic | BoF VOICES 2021
20 mei 2022 · 14 min
To mark Mental Health Awareness Month, Intimacy expert and podcast host Lila lays out a formula for creating intimacy to combat loneliness. Lees meer
“We are simultaneously the most connected and the loneliest we have ever been,” said intimacy expert Lila at BoF VOICES 2021, just before the Omicron wave extended further restrictions and social distancing amid the pandemic.
Indeed, social distancing caused a complete breakdown in contact among family, friends, and entire communities. But the epidemic of loneliness predates the Covid-19 crisis, and has only worsened since the pandemic began
On this week’s episode of The BoF Podcast Lila explains why intimacy is the cure for loneliness, and lays out a formula for creating authentic connections.
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Inside the Unauthorised Biography of Anna Wintour
13 mei 2022 · 32 min
BoF’s Imran Amed quizzes Amy Odell on how she went about biographing the fashion media icon, and the surprising things she learned on the way. Lees meer
Background:
Anna Wintour is arguably the most recognisable name in fashion media. In her new biography of Wintour author Amy Odell sets out to paint a nuanced and meticulously researched picture of Wintour’s life based on hundreds of interviews and sweeping archival research.
This week on The BoF Podcast, Odell joins BoF’s Imran Amed to talk about the process of biographing the complicated fashion titan, and provides some insight as to what she learned about Wintour’s life and career, as well as what the future holds for Vogue in a post-Anna Wintour era.
Key Insights:
Even amid a number of industry shifts, including the decline of print media, Wintour has maintained her power in part because of the strong network of people — in fashion and beyond — who value her advice and her ability to bridge the business and creative sides of fashion.
Former colleagues and friends have described Wintour as future-focused and hungry; she hasn’t stopped working because she enjoys the work.
Whoever succeeds Wintour as editor-in-chief will inherit lots of sway that comes with the role. Odell theorises that a Vogue veteran will be tapped next as has always been the case in the past.
Additional Resources:
What Anna Wintour’s Big Promotion Means for Condé Nast: As the publisher focuses on returning to profitability, a new unified content strategy under Anna Wintour, more powerful at the publisher than ever, aims to make its strategy more efficient and intertwined.
Org Chart: Vogue’s New Global Editorial Structure: The heavyweight international Vogue editors who once filled the front rows at Paris Fashion Week were gone this season, a stark sign of the restructuring that has consolidated power in the hands of global editor Anna Wintour and her regional deputies.
Join BoF Professional today using the link here.
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Benoit Pagotto: Fashion Brands Are Getting Community Building Wrong
6 mei 2022 · 22 min
At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow their communities. Lees meer
“A lot of brands are getting it wrong — they need to stop thinking about their business and ask instead: ‘what can I do for my community?’” said Benoit Pagotto, co-founder of virtual fashion start-up RTFKT Studios.
Pagotto added that fashion brands need to invest in incentivising individuals to build an engaged community in the long run.
Giving people access to digital assets or tokens such as NFTs, which can increase in value over time, helps customers feel they are contributing to a brand’s growth story, he explained, but adding that brands also need a new mindset.
“The word ‘consumer’ is over,” he said, noting how the democratising nature of the web3. “has shifted power to the individual, and now brands’ communities will define their value.”
Key Insights:
Co-founded by Benoit Pagotto at the beginning of the pandemic as a virtual fashion platform, RTFKT was acquired by Nike in December 2021, marking the sportswear giant’s most significant push into the metaverse.
In late April, the two companies revealed their first product: a pair of virtual Nike Dunk sneakers, whose look owners can change with different digital skins.
Pagotto believes that building and engaging communities is a long-term endeavour that requires customer incentivisation, rather than social media strategies.
Additional Resources:
How Brands Are Using NFTs to Keep Customers Hooked: Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.
Op-Ed | Notes From an NFT Sceptic: Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, warns The…
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Richard Christiansen on Fantasy, Creativity and Resilience | BoF VOICES 2021
29 april 2022 · 17 min
Richard Christiansen pursued a career in fashion as an escape from his upbringing in rural Australia, where his parents worked as beekeepers and sugar cane farmers. In 2005, he founded global creative agency Chandelier Creative, which worked with clients like Hermès, Cartier and Calvin Klein. But when the pandemic hit, everything spun out: work evaporated, he lost his New York office and was forced to let some employees go. Lees meer
Even amid those challenges, new opportunities emerged. Christiansen ended up revamping a dilapidated Los Angeles garden and found himself embedded in the local farming community. Soon, these new connections, with everyone from wine makers to olive growers, led to the creation of Flamingo Estate, a brand which generated about $6 million in sales in 2021 and has developed over 150 products, such as olive oils, vinegars, candles and soaps.
This week on the BoF Podcast, Christiansen talks about creativity and resilience and how the two helped him build Flamingo Estate.
“Spending my whole career trying to get excited about make believe and luxury goods, It’s funny that the thing I love the most was right under my nose the whole time,” Christiansen said last year at BoF VOICES. His dream is to support more farms and businesses to move to regenerative agricultural practices.
“To me, that would be a fantasy that it’s really worth fighting for,” he said.
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The Debrief: Why Shein Is Valued at $100 Billion
22 april 2022 · 19 min
Fast fashion upstart Shein set the industry ablaze this month after reports it was seeking to raise $1 billion in funding at a $100 billion valuation, according to Bloomberg. Shein has upended fast fashion by making apparel at jaw-droppingly low price points and gaining market share, attracting major investors. But is it profitable? Lees meer
“Even if Shein isn’t profitable now, the thesis is that if enough people shop from the brand it would be able to leverage some of its operational costs … It could become a very lucrative business,” said Chen.
Key Insights
While it is unknown whether Shein is profitable, the retailer drives ultra-high sales volume and razor-thin margins
Shein is powered by a nimble, AI-driven supply chain, which allows it to produce a plethora of trendy items for an internet-obsessed young fashion audience almost instantaneously.
The retailer’s app uses casino-like tactics and rewards to draw shoppers in and keep them buying, sharing and engaging.
Despite its murky manufacturing process and reputation for amplifying rates of consumption, Shein is popular among young consumers — who purport to care about sustainability.
Additional Resources
The $100 Billion Shein Phenomenon Explained: Reports revealed that Shein is seeking over $1 billion in funding at a $100 billion valuation. BoF breaks down how the fast-fashion disruptor has built a global business that now rivals Zara and H&M.
How to Compete With Shein: The Chinese fast fashion giant built an empire on unmatched speed-to-market and unbelievably low prices. To compete, others must play a different game.
Search for 'The Debrief' and make sure to follow wherever you get your podcasts to never miss an episode.
Join BoF Professional today with our exclusive podcast listener discount of 25% off an annual membership, follow the link here and enter the coupon code ‘debrief’ at checkout.
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What Consumers Will Buy | Retail Reborn Season 2
18 april 2022 · 40 min
In the final episode, professor of psychology Sheldon Solomon, Depop’s head of sustainability Justine Porterie, The Fabricant’s head of content and strategy Michaela Larosse and Chloé's chief sustainability officer Aude Vergne join retail futurist Doug Stephens to explore how evolving consumer preferences are shaping purchasing decisions. In this final episode of Retail Reborn, we explore the future consumer’s preferences and needs, and how this is shaping their purchasing decisions, from the V-shaped recovery of the personal luxury goods industry in 2021 to the renewed verve in, and take on, the experiential economy as the world reopened post-global lockdowns. Lees meer
“It’s worthwhile to question the extent to which some of the changes we are witnessing are truly indicative of longer-term shifts in behaviour, or an almost primally motivated response to the profound medical threat of the pandemic, not to mention the social, political and economic unrest that it has unleashed,” says podcast host and retail futurist Doug Stephens.
The conversation examines human behaviour and the effects the pandemic might have played in the mindsets of young consumers, before discussing evolving attitudes towards ownership, the rise of responsible goods and sustainability in a luxury fashion house and the resale market — an industry expected to nearly triple by 2025.
Finally, we explore virtual technology’s presence in consumption preferences, from the evolution of sampling processes to the increased interest in digital products. Indeed, the metaverse is projected to provide a $50 billion revenue opportunity for luxury by 2030, according to Morgan Stanley, and the first Metaverse Virtual Fashion Week took place last month.
To break down what consumers will buy, four global experts share their insights and expertise with host Doug Stephens.
Listen to all episodes of Retail Reborn Season 2 on the BoF Podcast, to discover actionable insights into the opportunities and challenges the consu…
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An Antidote to Cultural Appropriation | BoF VOICES 2021
15 april 2022 · 22 min
Teacher, farmer and indigenous women’s rights activist Seno Tsuha travelled over 40 hours from her home in Nagaland, northeast India, to reach Soho Farmhouse in time for BoF VOICES 2021 because she had an important message to share with the global fashion community. Lees meer
“When it comes to textiles we use, it’s not just a piece of cloth, it has cultural meaning,” said Tsuha. “When we talk about respect, especially in fashion, it’s very important to understand the local context or historical context and also the social meanings, the cultural meanings attached to the piece of cloth. If you understand that, and if you acknowledge that, that’s where respect comes in.”
Alongside Rebecca Hui, the founder of indigenous arts organisation Roots Studio, Tsuha led a compelling conversation on why cultural inspiration doesn’t always have to be problematic. Together, they suggested a framework for more mindful cross-cultural borrowing rooted in respect, reciprocity and remuneration.
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Introducing ‘The Debrief,’ a New Podcast hosted by Lauren Sherman
13 april 2022 · 1 min
In this weekly series, BoF’s chief correspondent will go behind the scenes of the $2.5 trillion global fashion industry. Lees meer
Fashion has the ability to move markets, shake up cultural norms and even transform society. But who — and what — are the forces driving major change?
We’re answering that question on The Debrief, a new weekly podcast series from The Business of Fashion, where we go beyond the industry’s glossy veneer to understand how the fashion business is evolving, from the inside out.
Hosted by BoF’s chief correspondent Lauren Sherman, The Debrief will be your guide into the megalablels, indie upstarts and unforgettable personalities shaping the $2.5 trillion global fashion industry. Each week, Lauren will take you through BoF Professional story — in conversation with our correspondents and industry experts — to unpack the analysis and insights you need to know to navigate an industry undergoing rapid change.From the rise of direct-to-consumer disruptors, to the rapid consolidation of the luxury industry, to cultural shifts turning beauty upside down.
BoF covers it all.
Search for 'The Debrief' and make sure to follow wherever you get your podcasts to never miss an episode.
Join BoF Professional today with an exclusive 25% discount on an annual membership, follow the link here.
Email Lauren with your feedback, ideas and tips at lauren.sherman@businessoffashion.com
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How Consumers Will Buy | Retail Reborn Season 2
11 april 2022 · 39 min
Adjunct professor in global digital economy Winston Ma, design and blockchain expert Marjorie Hernandez de Vogelsteller, and fashion tech lawyer Gina Bibby join founder of Retail Prophet, Doug Stephens, to assess the evolving payment space and behaviour. Lees meer
This episode tackles how consumers will shop, deep diving into the transaction processes themselves and how methods of payment are changing, from biometric payment to the Replenishment Economy, as well as innovative paths-to-purchase and how brands and retailers are engaging with them, including the gamification of sales and products.
In 2020, Epic Games reported over $1 billion in microtransaction sales from the mobile version of the Fortnite game alone, across in-game upgrades, costumes and player capabilities. Seeing the potential in this space, brands across the value spectrum have embraced the world of gaming, from Nikeland on Roblox to Balenciaga’s Afterworld: The Age of Tomorrow to showcase the brand’s Autumn Winter 2021 collection.
“Both gaming and livestreaming are part of a broader move toward [...] ambient retail — a state where retail is everywhere, woven into every social or entertainment experience. [It is] an evolution that may spell the end of the centralised and search-driven web shopping convention we’ve lived with for the past 30 years,” says podcast host and founder of Retail Prophet, Doug Stephens.
The conversation also considers the evolution of currency, from crypto and blockchain to Bitcoin and Ethereum, detailing their distinct qualities, entrance into the mainstream payment space and popularity among next-gen consumers. Indeed, more than half of Millennial millionaires have at least 50 percent of their wealth in crypto, while nearly 60 percent of Gen-Z believe wealth is achievable through investments in cryptocurrency, according to Business Insider.
To deep dive into how the next-gen consumer will buy products and experiences in the future, BoF gathers three global authorities to shar…
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Mohsin Zaidi on The Four Pieces of a Life | BoF VOICES 2021
8 april 2022 · 16 min
The former barrister and author of “A Dutiful Boy” examines intersectionality and identity at BoF VOICES. Lees meer
Just before the pandemic hit, Mohsin Zaidi, former barrister and author of the memoir “A Dutiful Boy,” was preparing for his wedding. When he tried on his sherwani, a traditional garment for South Asian grooms, he didn’t feel excited. Zaidi spent his whole life battling between his Muslim faith and his identity as a gay man.
In his inspiring talk from BoF VOICES 2021, Zaidi examined the thorny topic of intersectionality and identity. On the latest episode of The BoF Podcast, Zaidi shares his experience of finding peace with multiplicity, cultivating bravery and pushing through fear.
“We are all born whole. We are born one thing, but quickly broken into parts because of societal expectations and cultural norms,” he said.
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Which Consumers Will Buy | Retail Reborn Season 2
4 april 2022 · 38 min
McKinsey’s head of retail practises in Central and South America Tracy Francis, luxury analyst Erwan Rambourg and Warby Parker’s SVP of retail Sandy Gilsenan join Doug Stephens, founder of Retail Prophet, to examine the global forces redefining consumer behaviour and circumstances, and the implications on retail habits. Lees meer
BoF assesses how the climate crisis and economic downturns are impacting consumer behaviour and retail practices, before addressing the new centres of wealth and income polarisation on a global scale. In the US, for example, more than 50 percent of American wealth in 2020 was held by Baby Boomers, or those born between 1946 and 1964, while Millennials held less than 10 percent, according to Harvard Business Review. In contrast, young consumers in China are powering an unprecedented level of spending as the first generation to come of age during China’s economic revolution — almost 80 percent of luxury spending in China today is by those under the age of 40.
The conversation goes on to analyse younger consumers’ relationship with luxury, and the industry’s evolution in democratising access for such consumers, before considering the strategy behind one direct-to-consumer brand’s post-pandemic brick-and-mortar expansion plan, attuned to the next-gen consumer whose expectations far exceed those of previous generations.
Follow the series to ensure you never miss an episode and discover actionable insights into the opportunities and challenges the consumer of tomorrow will bring, and how retail’s transformation will impact your business.
Brookfield Properties is building marketplaces of the future that meet the needs of the modern shopper. Discover more.
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Sinéad Burke on Making Change a Movement, Not a Moment | BoF VOICES 2021
1 april 2022 · 16 min
Four years ago, writer and activist Sinéad Burke made her debut at BoF VOICES, when she implored the fashion community to start designing for disability, noting that the global spending power of disabled people is more than $1.9 trillion. Following a series of high-profile appearances after VOICES 2017 — from Davos to the Met Gala — Burke has been honing her sense of mission and purpose, and has come to the conclusion that creating products for disabled people is not enough. Lees meer
In her return to the BoF VOICES stage in 2021, she said: “If change is only embedded in the present, change will be a moment, not a movement.”
Burke lays out a path for removing abelism from our society. Systemic change, she said, has to happen based around four pillars: people, places, product and promotions, and be jump-started with awareness, allyship and advocacy.
In short this means “nothing about us, without us.”
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Where Consumers Will Buy | Retail Reborn Season 2
28 maart 2022 · 38 min
Associate professor Thomas J. Campanella, ‘Godmother of the Metaverse’ Cathy Hackl and Stôur Group co-founders Sonny Gindi and Eden Melloul join Doug Stephens, founder of Retail Prophet, to discuss how physical and virtual consumer landscapes are evolving to meet next-gen consumer demands. Lees meer
Presented by Brookfield Properties, BoF investigates the consumer of tomorrow — how new fundamentals will shape the lives and behaviours of the next-generation consumer, and the impact on the retail industry today.
We begin by examining the redrawing of city life as new lifestyle patterns have propelled a seismic shift in the urban landscape. Globally, cities experienced a mass exodus of residents and commuters as the pandemic popularised remote living and working.
The episode goes on to discuss how retailers are exploring innovative methods and use-cases for physical retail to better engage consumers in-store, such as New York’s Allure Store and its focus on media as the store’s metric for success.
The conversation also illuminates the fast-emerging retail opportunities within the metaverse, discussing luxury fashion and beauty’s initial steps into this space, and the potential in leveraging the likes of NFTs, skins and blockchain technologies. Indeed, BoF and McKinsey & Co.’s State of Fashion Report 2022 cites estimates that the total addressable market for digital fashion is $31 billion.
Follow the series to ensure you never miss an episode and discover actionable insights into the opportunities and challenges the consumer of tomorrow will bring, and how retail’s transformation will impact your business.
Brookfield Properties is building marketplaces of the future that meet the needs of the modern shopper. Discover more.
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Ukrainian Fashion Professionals Remain Resilient In the Face of War
25 maart 2022 · 40 min
Since Russia’s invasion of Ukraine just four weeks ago, thousands of people have been killed and more than 10 million people have been displaced. Among those impacted are Julie Pelipas, former fashion director of Vogue Ukraine and founder of fashion upcycling platform Bettter; Lilia Litkovskaya, designer and founder of her namesake brand and Vadim Rogovskiy, chief executive and founder of virtual try-on company 3DLook. Lees meer
On the latest episode of The BoF Podcast, Pelipas, Litkovskaya and Rogovskiy spoke to BoF founder and editor-in-chief Imran Amed to share their personal reflections and experiences, and examined what's next for the Ukrainian fashion industry.
Resources to Support the Ukrainian Fashion Community:
Bettter Community: https://community.bettter.us/
Help Ukraine Win: https://helpukrainewin.org
Lilia Litkovskaya: https://litkovskaya.com/
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Welcome to Retail Reborn Season 2
21 maart 2022 · 3 min
Podcast host and founder of Retail Prophet, Doug Stephens, is joined by 14 global authorities and thought leaders, from fashion and retail executives to futurists and academics, in this second series of Retail Reborn. Guests will share insights on the changing consumer lifestyles and expectations shaping the retail ecosystem, discussing generational expectations as shaped by the pandemic, climate crisis and economic downturns, as well as examining where, how and what next-gen consumers will buy. Lees meer
Retail Reborn Season 2 launches on 28th March 2022. Subscribe now to never miss an episode.
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For comments, questions, or speaker ideas, please e-mail: podcast@businessoffashion.com
For all sponsorship enquiries, it’s: advertising@businessoffashion.com
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Vanessa Kingori: Conformity is the “enemy of progress, creativity and business.” | BoF VOICES 2021
18 maart 2022 · 21 min
In 2018, Vanessa Kingori joined British Vogue as its first female publisher. Since then, she has become a mother, received an MBE, and stepped into the role of Chief Business Officer of Condé Nast Britain. At BoF VOICES 2021, Kingori shared her experience and lessons in leadership with purpose coach and founder of 822 Group Mory Fontanez, underscoring the importance of leveraging gut instinct to support data-driven decisions and challenging conformity as the “enemy of progress, creativity and business.” Lees meer
“Everywhere I've been, I have had to get comfortable with being a bit of an outsider, which often means the decisions I come to — are different to the normal consensus,” said Kingori. “It's OK to be intuitive. It's actually great to lean into your differences rather than try to push to assimilate too much.”
Discover leadership opportunities on BoF Careers across more than 300 of the fashion industry’s leading brands, businesses, retailers and media companies.
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Reflections on Fashion Week in the Shadow of War
11 maart 2022 · 30 min
This week on The BoF Podcast, founder and editor-in-chief Imran Amed sat down with editor-at-large Tim Blanks to reflect on the fashion month gone by. Russia’s invasion of Ukraine, which began the day Prada showed in Milan, raised questions about whether it was appropriate for fashion week to go on amid the horror and how the industry should respond to the unfolding tragedy and loss of human life. Lees meer
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