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395 afleveringen, van nieuw naar oud
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Inside the Playbook: Gustavo Lopez on Why Corporate America Still Playing Catch-Up With Latin Music
3 november 2026 · 13 min
Latin music is selling out stadiums and reaching audiences around the world. So why is corporate America still struggling to recognize its full potential? Lees meer
In this conversation on The Manager’s Playbook, Mauricio Ruiz sits down with veteran music executive Gustavo Lopez to discuss the growing influence of Latin music, the language barriers that still exist in the industry, and what it takes to turn regional success into global recognition.
From Pitbull breaking into the mainstream to JOP building Fuerza Regida into a stadium-selling powerhouse, Gustavo explains why great music can cross borders without sacrificing its identity.
We also get into artist development, work ethic, brand partnerships, and why the biggest opportunity for Latin artists may be getting the rest of the industry to understand just how successful they already are.
A conversation worth hearing for artists, managers, and music executives looking to understand where the business is headed.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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The Manager’s Playbook: Gustavo Lopez - Fuerza Regida, Latin Music's Global Rise, Street Mob Records, Reggaeton & Artist Development (EP 90)
1 november 2026 · 1 uur 45 min
Fuerza Regida is selling out stadiums, Latin music is dominating global charts, and independent labels are building some of the biggest businesses in music. So why is the industry still playing catch-up? Lees meer
In Episode 90 of The Manager’s Playbook, Mauricio Ruiz sits down with Gustavo Lopez, the veteran music executive who helped bring reggaeton to the mainstream through Machete Music and worked with artists like Daddy Yankee, Don Omar, and Wisin & Yandel.
Now serving as president of Street Mob Records, Gustavo shares an inside look at JOP's vision for Fuerza Regida, the rise of música mexicana, and how independent artists are turning cultural influence into lasting businesses.
We get into the realities of artist development, A&R, record label deals, advances and recoupment, building strong management teams, and why Latin music's commercial power is still underestimated by much of the industry.
A conversation for artists, managers, and aspiring music executives looking to understand where the music business is headed.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Edgar Cutino on How Vine Created the Modern Creator Economy
31 oktober 2026 · 23 min
Before influencer marketing became a billion-dollar industry, Edgar Cutino was already building a business around viral creators. Lees meer
In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, to unpack how he went from discovering Lil Terio on Vine to building a creator network reaching over 100 million people.
Edgar shares how he turned viral content into merchandise sales, negotiated brand deals before influencer marketing was an established business, and built a multicultural marketing agency from the ground up.
We also get into his transition from talent management to television, including how cold-emailing production companies led to him executive producing a TruTV comedy series for three seasons.
A conversation about recognizing opportunities early, monetizing social media influence, building businesses around talent, and understanding when it's time to evolve.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise
29 oktober 2026 · 23 min
How did Fridayy go from sending Instagram DMs to landing on DJ Khaled's "GOD DID" alongside Jay-Z? Lees meer
In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, to unpack the story behind one of music's biggest breakout moments.
Edgar shares how he discovered Fridayy on Instagram, secured an early publishing deal, and helped turn his vocal samples into a movement with Timbaland before landing the career-changing feature on "GOD DID."
We get into the negotiations behind Fridayy's feature credit, his eventual signing to Def Jam, Grammy nominations, and the realities of navigating success when everything happens at once.
A conversation about artist development, music publishing, leverage, and the persistence it takes to turn raw talent into a lasting career.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult'
27 oktober 2026 · 19 min
Are record labels holding artists back from success? Lees meer
In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, for an unfiltered conversation about music industry politics, artist management, and the challenges of working with major record labels.
Edgar breaks down why independent artists should trust their instincts, how managers can hold labels accountable, and why being labeled "difficult to work with" often comes from asking the right questions.
We get into artist development, label politics, building the right team, creative freedom, and why traditional industry playbooks don't always work in today's music business.
A valuable conversation for independent artists, aspiring music managers, and executives looking to better understand how the music industry really works.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)
25 oktober 2026 · 1 uur 48 min
In this episode of The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, for an unfiltered conversation about music industry politics, artist management, and what it really takes to break an artist. Lees meer
From managing viral sensation Lil TerRio and building a career in television to discovering Fridayy and helping secure his breakout feature on DJ Khaled's "GOD DID", Edgar shares the lessons, relationships, and strategies that shaped his journey in the music business.
We dive into record label politics, artist development, negotiating deals, building successful teams, and why managers who demand accountability are often labeled difficult to work with. Edgar also breaks down the importance of leverage, protecting your artist, and navigating the challenges of major labels.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success
24 oktober 2026 · 10 min
What makes country music one of the strongest genres for developing artists and building long-term careers? Lees meer
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to explore what the country music industry gets right about artist development.
Alex breaks down Nashville’s songwriting community, the importance of live performances, touring opportunities, CMA Fest, and how country radio continues to influence artist growth and ticket sales.
We also get into the relationships that make the country music ecosystem unique, the role of media in breaking new artists, and why managing burnout and mental health is just as important as building momentum.
A valuable conversation for independent artists, music managers, and aspiring executives looking to understand what it takes to build a sustainable music career.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Alex Lunt on The Social Media Strategy that Works for Independent Artists
22 oktober 2026 · 9 min
How do you know which content will actually help break a song before spending money on it? Lees meer
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to break down the music marketing strategies behind building momentum in today's industry.
Alex shares how artists and managers can use Instagram Trial Reels, TikTok, content testing, and paid ads to identify what works before investing in a release campaign. He explains why testing different creative ideas matters and how to put marketing dollars behind content that's already performing.
We also get into the pressure of managing a viral hit, navigating major label decisions, and making the most of an opportunity when everything starts moving quickly.
A valuable conversation for independent artists, music managers, and aspiring executives looking to build smarter release strategies.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Alex Lunt on When Is The Right Time To Sign
20 oktober 2026 · 25 min
What does it really take to break a hit song in today's music industry? Lees meer
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to discuss how streaming momentum attracts major labels and what it takes to turn an independent breakout into a global hit.
Alex shares the story behind Dasha’s “Austin,” the decision to partner with Warner Records, and why a great song and smart management still matter more than a massive marketing budget.
We also get into country music gatekeeping, radio politics, TikTok marketing, major label deals, and the pressure of building an artist’s career when everything starts moving at once.
A valuable conversation for independent artists, music managers, and aspiring executives trying to understand how records actually break.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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The Manager’s Playbook: Alex Lunt - Dasha, Viral Hits, Major Label Deals, Country Music & Artist Management (EP 88)
18 oktober 2026 · 1 uur 31 min
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management, to break down what really happens after a song explodes. Lees meer
Alex shares the story behind managing Dasha through the breakout of “Austin,” from viral TikTok momentum and line-dance culture to major label interest, global strategy, and the pressure of turning a hit song into a sustainable career.
We get into artist management, independent artist leverage, major label deals, country music’s global moment, music marketing, social content testing, radio, burnout, and the real decisions managers have to make when success starts moving faster than the team around it.
A must-listen for artists, managers, aspiring music executives, and anyone trying to understand the music business behind a viral hit.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: JBeau Lewis on The Real Strategy Behind Booking Your First Tour
17 oktober 2026 · 21 min
When should an artist start touring? And when is the biggest check actually the wrong move? Lees meer
UTA partner and music agent JBeau Lewis, who works with Bad Bunny and Karol G, joins Mauricio Ruiz on The Manager’s Playbook to break down what goes into building a successful touring career.
From planning your first shows and turning listeners into paying fans to choosing the right venues, promoters, and ticket prices, JBeau shares why touring strategy needs to start earlier than most artists think.
They also get into the decisions nobody sees: when to turn down a major offer, why great agents prioritize long-term careers over quick money, and how trust, teamwork, and keeping your ego in check make all the difference.
A conversation about artist development, touring, music management, and building a career that lasts, for independent artists, managers, booking agents, and the next generation of music executives.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: JBeau Lewis on The Strategy Behind Bad Bunny's Global Success
15 oktober 2026 · 19 min
What makes a top agent want to bet on an artist? Lees meer
UTA partner and music agent JBeau Lewis breaks down what he looks for before signing an artist, how TikTok and YouTube have changed discovery, and why talent is only one part of the equation.
JBeau also shares how UTA began working with Bad Bunny, why the team saw the global potential of Latin music early, and what it takes to build a full-service team around an artist at that level.
From artist development and management to knowing when to say no, this is a look at how great agents think and what artists, managers, and aspiring music executives should understand about building careers that last.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: JBeau Lewis on How Bad Bunny and Karol G Took Over The World In 2026
13 oktober 2026 · 14 min
What happens when the biggest moments of an artist’s career happen back-to-back? Lees meer
UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl week and Karol G’s road to headlining Coachella.
JBeau breaks down the logistics of preparing a Super Bowl halftime show in the middle of a stadium tour, what an agent actually does during a moment that big, and how Karol G’s team built a touring strategy around Coachella.
A look at the planning, pressure, and decisions behind the moments everybody else gets to watch.
For artists, managers, agents, and anyone trying to understand how the live music business really works.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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The Manager’s Playbook: JBeau Lewis - Bad Bunny, Karol G, UTA, Super Bowl, Coachella, Touring & Music Business (EP 87)
11 oktober 2026 · 1 uur 25 min
What does it actually take to build a global superstar? Lees meer
UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and behind-the-scenes decisions powering some of music’s biggest careers.
From Bad Bunny’s historic Grammy-to-Super Bowl week to Karol G headlining Coachella, JBeau shares what these massive moments look like from inside the team and why modern artist representation requires much more than booking shows.
He and Mauricio dig into JBeau’s journey from medical school to CAA and eventually UTA, how he evaluates artists and teams, why strategy can matter more than the biggest check, the evolution of Latin music into a global force, and what independent artists, managers, agents, and aspiring music executives can learn from careers operating at the highest level.
This is a conversation about artist management, touring strategy, team building, the music business, and how global superstars are actually built.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Nick Ruffalo on The Secret to Scaling Your Fanbase in 2026
10 oktober 2026 · 17 min
ManyChat is making direct-to-fan marketing feel a lot more personal. Lees meer
In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers can use Instagram DM automation, voice memo-style messages, Lightreel research, and CRM strategy to build stronger fan relationships.
Nick gets into comment-to-DM flows, tour link automation, smart delays, viral edit research, Shopify buyer data, phone numbers vs emails, and why a smaller list of high-intent fans is more valuable than a huge list that never converts.
A practical conversation for artists, managers, and music marketers trying to turn followers into real fans and build systems that actually move with the artist.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Nick Ruffalo on How To Scale Your Music on Spotify
8 oktober 2026 · 23 min
Spotify data can tell you when to spend and when to wait. Lees meer
In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers should think about music marketing budgets, release strategy, and scaling songs with real audience signals.
Instead of throwing money at every record, Nick explains why the shape of growth matters more than the size of the budget. He gets into Spotify for Artists metrics, streams per listener, source of streams, algorithmic playlists, catalog songs, and how to know when a song is worth pushing harder.
A practical conversation for artists, managers, and music marketers trying to use data without letting it kill the creative instinct.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Nick Ruffalo on How to Test Your Music Before Release
6 oktober 2026 · 16 min
Fan pages changed music marketing. Lees meer
In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even released.
Nick explains how to test content like a marketer without losing the creative instinct: change one variable at a time, study what moves, and use the data to understand what fans actually care about.
We get into viral music content, pre-release strategy, teasing songs early, TikTok and Meta retargeting, and why engaged fans are always more valuable than empty views.
A sharp, practical clip for artists, managers, and music marketers trying to stop guessing and start building real momentum.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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The Manager’s Playbook: Nick Ruffalo II - Artist Marketing, Fan Pages, ManyChat, Audience Strategy & Music Business (EP 86)
4 oktober 2026 · 1 uur 58 min
Most artists don’t have a content problem. They have a fan-building problem. Lees meer
In this episode of The Manager’s Playbook, Mauricio Ruiz sits back down with Nick Ruffalo, SVP of Audience Engagement at Big Loud, to break down the biggest mistake artists and teams are making in modern music marketing.
Nick dives into fan pages, ManyChat automation, Instagram group chats, Spotify for Artists data, retargeting ads, content testing, audience strategy, and why views alone don’t equal real fans.
This conversation is a practical playbook for artists, managers, marketers, and music executives trying to understand how to build demand, capture attention, and turn casual listeners into a real fanbase.
Whether you’re developing an artist, planning a release, building a content strategy, or trying to understand what actually moves the needle in today’s music business, this episode is packed with insights you can apply immediately.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Asa Asika on The Reality of Breaking Records in the TikTok Era
3 oktober 2026 · 15 min
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, talks about protecting the art before chasing the business. Lees meer
Asa breaks down why music has to stay rooted in creativity, instinct, and purpose, even as the industry shifts toward independence, platform-driven discovery, and new ways of building global careers.
He also shares key moments from Davido’s journey, including taking risks with early DJ support, launching the “Who Is Davido?” documentary, and turning a birthday post into a major brand partnership.
A sharp conversation on creativity, independence, artist strategy, brand building, and using star power for something bigger than music.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Asa Asika on How To Get Brands To Pay Your Artist
1 oktober 2026 · 16 min
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how brand deals, DJs, promoters, and local culture all connect when you’re building a global artist. Lees meer
Asa talks through Davido’s partnerships with brands like Martell, Puma, PlayStation, and major African phone companies, while explaining why artists have to be careful not to turn their platforms into nonstop ads.
He also gets into the shift in Lagos nightlife, why the industry needs to stop calling every African sound “Afrobeats,” and how trusted DJs, street teams, and local promoters help move records and sell tickets around the world.
A real look at brand strategy, touring, Afrobeats, Nigerian music, and how culture actually travels.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Asa Asika on the Perfect Tour Strategy
29 september 2026 · 12 min
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how Davido’s team built a real touring model across Nigeria and Africa. Lees meer
Asa explains why artists need to build and protect their fanbase at home, how Davido’s Nigeria tour came together, and what it takes to make African touring work at scale from promoters and sponsors to airline partners, routing, ticketing, and infrastructure.
He also gets into why stronger live music systems across Africa are essential for the future of Afrobeats, and why global success means more when the foundation at home is strong.
A sharp look at touring, artist management, African music infrastructure, and the business behind Davido’s global movement.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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The Manager’s Playbook: Asa Asika - Davido, The Plug, Afrobeats, Nigerian Music, Touring Africa & Music Business (EP 85)
27 september 2026 · 1 uur 52 min
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Asa Asika, longtime manager of Davido and co-founder of The Plug, for a deep conversation on the power of Nigerian music, the global rise of Afrobeats, and what it really takes to build infrastructure around culture. Lees meer
Asa breaks down how Davido became one of Africa’s biggest global stars, why Western labels often misunderstand Afrobeats, and why data alone can’t measure cultural impact. He also shares what it takes to tour across Africa, build trusted local partnerships, work with DJs and promoters, and create long-term business opportunities without losing the foundation that made the movement powerful in the first place.
The conversation also explores The Plug’s growing ecosystem across management, events, distribution, publishing, sports, and brand partnerships, along with lessons on leadership, friendship, burnout, artist development, and the next chapter of Davido’s career.
For artists, managers, executives, and anyone paying attention to the future of African music, this episode is a masterclass in global strategy, local culture, and building power the right way.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Joe Wiseman on How Insomniac Records Actually Works
25 september 2026 · 13 min
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac Records builds global dance music campaigns through live strategy, radio, DJ promo, editorial playlists, and artist-friendly licensing deals. Lees meer
Joe explains why Insomniac’s biggest advantage is not just the label. It is the live ecosystem around it. From festivals and stages to genre-focused label teams, 50/50 deals, recoupable advances, and single-driven release plans, this conversation gives a clear look at how dance records break around the world.
For DJs, managers, artists, label executives, and anyone studying the music business, this is a real playbook on building careers beyond streams.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Joe Wiseman on The EDC Festival
23 september 2026 · 10 min
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac grew from underground LA warehouse raves into the culture-shaping festival experience behind EDC. Lees meer
Joe and Mauricio discuss the roots of rave culture, the rise of dance music in America, and why EDC became more than just a lineup. From stage design, art cars, rides, and immersive worlds to Pasquale Rotella’s creative vision and Insomniac’s focus on community, this conversation is a look at how live experiences become movements.
For DJs, managers, promoters, music executives, and anyone interested in dance music culture, this is a lesson in building scale without losing the roots.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Joe Wiseman on How John Summit Built an Empire
21 september 2026 · 11 min
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how high-level dance artists build real careers by taking control of the business around their music. Lees meer
Joe and Mauricio discuss John Summit’s early approach to releases, marketing, DJ promo, budgets, and rollout strategy and why the strongest artists often think like their own managers. They also get into the underground DJ business, the importance of live credibility, and why streaming numbers do not always tell the full story.
The conversation also explores AI’s real impact on music creation, from faceless AI artists to tools that can empower songwriters and independent artists, while raising new questions around samples, interpolation, and vocals.
For DJs, managers, artists, and music executives, this is a sharp look at artist strategy, dance music, and the future of the music business.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84)
20 september 2026 · 1 uur 35 min
In this episode of The Manager’s Playbook, Joe Wiseman, Head of Insomniac Music Group, joins Mauricio Ruiz to break down how dance artists really build long-term careers. Lees meer
Joe pulls back the curtain on the Insomniac ecosystem; from EDC and live bookings to 20+ label imprints, DJ support, Beatport momentum, radio, editorial, and global campaigns. He explains why dance music is not one audience, why artist identity matters, and how DJs can build real demand beyond streaming numbers.
We also get into non-exclusive licensing deals, how Insomniac develops artists through live strategy, the difference between TikTok hype and real club credibility, what makes a great A&R, and where dance music is heading next.
For artists, managers, DJs, and anyone trying to understand the business behind dance music, this one is full of real playbook lessons.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: David Dollimore on Major Label Roster Priorities
18 september 2026 · 12 min
In this clip from The Manager’s Playbook, David Dollimore breaks down how major label priority really works. Lees meer
David and Mauricio get into what happens after a viral song starts moving, why internal champions matter inside a label, and how artists can turn one moment into a real career. They also talk release strategy, features, remixes, distribution deals, marketing support, ticket sales, and the patience required to build an artist beyond the hype.
A practical conversation for independent artists, managers, A&Rs, and music executives trying to understand major label politics, artist development, and long-term career building.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: David Dollimore on How To Start A Record Label
16 september 2026 · 12 min
In this clip from The Manager’s Playbook, David Dollimore breaks down what it really takes to build a modern independent label. Lees meer
From funding and A&R to marketing, distribution, legal costs, partnerships, and staffing, David explains why building a label properly requires more than just taste. He also gets into Disorder Records, the partnership with The Warehouse Project, signing new talent like Lex Armani, and using real data signals from TikTok, Reels, SoundCloud, YouTube, and streaming to find and amplify breakout records.
A practical conversation for independent artists, managers, A&Rs, and music executives trying to understand how labels are built today.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: David Dollimore on Music Label Culture
14 september 2026 · 11 min
In this clip from The Manager’s Playbook, David Dollimore reflects on the intense culture that shaped his early years at Ministry of Sound. Lees meer
He breaks down what it meant to deliver under pressure, how trust and loyalty led to equity, and why Ministry had to evolve beyond dance music. David also shares stories about signing London Grammar, hearing Jessie Reyez’s “Figures” for the first time, and why getting on a plane early can make all the difference.
A sharp conversation on A&R, artist development, talent discovery, label culture, and the instincts it takes to spot something before the rest of the music business catches up.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook: David Dollimore - Ministry of Sound, RCA UK, A&R, Artist Development, Major Labels & Music Business (EP 83)
13 september 2026 · 1 uur 42 min
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with veteran music executive David Dollimore for a real conversation about the hidden work behind building successful artists. Lees meer
David shares his journey from starting as an intern at Ministry of Sound, becoming an equity holder, helping sell the company to Sony Music, running RCA UK, and later co-founding Disorder Music Group.
Together, Mauricio and David break down what artists, managers, A&Rs, and music executives need to understand about artist development, major label politics, signing talent, funding, streaming data, marketing, and the long game of building a career.
This episode is for independent artists, aspiring artist managers, music executives, and anyone trying to understand how the music business really works behind the scenes.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Wallo267 on Earning Trust in the Music Industry
12 september 2026 · 15 min
In this clip from The Manager’s Playbook, Wallo267 talks about building Winners Win, earning real trust with artists, and why results matter more than titles. Lees meer
Wallo breaks down how cultural trust is built, why every team needs doers instead of dream killers, and how learning marketing in prison helped him understand pitching, advertising, and closing opportunities.
From podcast sponsorships to the spark behind the Spotify deal, this is a practical conversation for artists, managers, creators, and music business professionals who know the work matters more than the title.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Wallo267 on Building a Music Career With Just Your Phone
10 september 2026 · 8 min
In this clip from The Manager’s Playbook, Wallo267 shares a simple blueprint for independent artists starting from zero. Lees meer
Wallo breaks down how to use your phone to record music, create content, build your artist identity, secure your name, make simple visuals, and post consistently until the audience starts to form.
This is for artists, managers, and creators who keep waiting for more resources before they start. The tools are already there. The work is the separator.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Wallo267 on The Reality of Artist Management
8 september 2026 · 12 min
In this clip from The Manager’s Playbook, Wallo267 breaks down why the best artist managers are more than managers. They’re all-purpose partners. Lees meer
Wallo explains how a great song creates opportunity, why managers need to understand the full picture of an artist’s life, and how real leverage is built through results, brand deals, equity, and follow-through.
This one is for artists, managers, and music business professionals who know the title means nothing if the work does not move.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook: Wallo267 - Million Dollaz Worth of Game, Artist Development, Accountability, Management & Music Business (EP 82)
6 september 2026 · 1 uur 25 min
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Wallo267, entrepreneur, author, speaker, and co-host of Million Dollaz Worth of Game, for a raw conversation on accountability, artist development, management, and building without excuses. Lees meer
Wallo breaks down why your phone is an “excuse killer,” how independent artists can start building with the tools they already have, and why real managers need to remove ego, do the groundwork, and want the artist to win more than anyone.
From saying “yes” to yourself and learning how to say “no,” to building a real brand, protecting your name, creating leverage, pitching with confidence, and surrounding yourself with the right team, this episode is a practical playbook for artists, managers, creators, and entrepreneurs trying to build something that lasts.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Jermaine Dupri on Writing 'We Belong Together' with Mariah Carey
4 september 2026 · 18 min
Simply put, a conversation like this doesn't come cheap. Lees meer
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Jermaine Dupri on What Makes a Song Last Forever
3 september 2026 · 16 min
Jermaine Dupri joins The Manager’s Playbook to talk about writing songs that last, from Jagged Edge’s “Let’s Get Married” to Usher’s “Confessions.” Lees meer
JD breaks down how real conversations, relationship tension, and everyday details turned into timeless records. He reflects on chasing the feeling of Earth, Wind & Fire’s “September,” realizing “Let’s Get Married” had become a forever copyright, and the Babyface moment that pushed him to prove he could keep making hits beyond Kris Kross.
He also shares the story behind writing “Confessions” for Usher, how writer’s block turned into storytelling, and why the best songs often come from paying attention to what’s happening right in front of you.
This clip is a songwriting masterclass for artists, producers, managers, A&Rs, and music executives studying hit records, timeless songs, and the creative process behind music that lasts.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Jermaine Dupri on What Makes a Superstar
2 september 2026 · 18 min
Jermaine Dupri joins The Manager’s Playbook to talk about spotting superstar talent, discovering Kris Kross, writing “Jump,” and why hit records still matter more than hype, charts, or streaming numbers. Lees meer
JD breaks down how he identifies artists with real star potential, from Bow Wow’s hunger to Latto standing out early, and explains why making undeniable songs has always been the foundation of the music business.
He also reflects on how “Jump” changed his life, the role his father played as his manager, and why younger artists, managers, A&Rs, and music executives need to stay focused on the one thing that still moves everything forward: the song.
This clip is a lesson in instinct, artist development, and what it really takes to build a lasting career in music.
Simply put, a conversation like this doesn't come cheap.
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 081: Jermaine Dupri - Hit Records, So So Def, Artist Development, Music Business & Finding Superstars
30 augustus 2026 · 1 uur 55 min
Jermaine Dupri joins The Manager’s Playbook for a masterclass on hit records, artist development, and what today’s music business is getting wrong. Lees meer
As the founder of So So Def and one of the most successful hitmakers of all time, JD breaks down how he spots superstar potential, why timeless songs still matter more than streams or first-week numbers, and what young artists, managers, A&Rs, and music executives need to understand about building real careers.
We get into the stories behind Kris Kross, Bow Wow, Xscape, Da Brat, Usher’s “Confessions,” Mariah Carey’s “We Belong Together,” Muni Long’s “Made For Me,” and the pressure of staying great after decades in the industry.
This episode is for anyone serious about music business, management, artist development, major labels, independent artists, and the difference between hype and legacy.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Symba on Scaling Your Music Career
29 augustus 2026 · 19 min
In this clip from The Manager’s Playbook, Symba and Mauricio break down how artists can build the right team, avoid bad label deals, and create leverage before signing anything. Lees meer
They talk about hiring a coordinator or marketing lead, why artists need people thinking about them every day, and how manager incentives can get messy when the money only comes from advances or short-term wins. The conversation also gets into label bidding wars, why advances are not always the flex they look like, and how direct fan communication gives artists more control outside the algorithm.
A practical music business conversation for artists, managers, and aspiring executives trying to understand team building, artist management, label deals, leverage, and long-term career strategy.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/5bfrDmiSjjkWgdH24954jQ?si=QusPqMgoRNOqnjOuvt9k3A
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Symba on How To Protect Your Career In The Music Business
28 augustus 2026 · 16 min
In this clip from The Manager’s Playbook, Symba breaks down why he built his own direct-to-fan app after feeling stuck inside the algorithm and major label system. Lees meer
He talks about creating a space where his real supporters can find the music, content, unreleased records, and community without waiting on platforms or labels to decide what gets seen. Symba also shares how the app became a new way to take ownership, build recurring revenue, and connect directly with fans on his own terms.
A sharp music business conversation for artists, managers, and aspiring executives thinking about direct-to-fan strategy, artist ownership, fan monetization, and what it really means to build outside the system.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/5bfrDmiSjjkWgdH24954jQ?si=QusPqMgoRNOqnjOuvt9k3A
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Symba on How to Rebuild After a Failed Music Rollout
27 augustus 2026 · 25 min
In this clip from The Manager’s Playbook, Symba breaks down what happens when a label rollout misses, momentum resets, and the records don’t match what fans first connected with. Lees meer
He reflects on releasing Don’t Run From Rap during COVID, dealing with constant product manager turnover, and learning how major label priorities can shift when revenue becomes the focus. Symba also shares how the Don’t Condone series helped him rebuild momentum independently, and how working with Dr. Dre taught him the difference between rapping well and really performing a record.
A sharp music business conversation for artists, managers, A&Rs, and anyone trying to understand label rollouts, artist development, performance records, and what it takes to build a career that actually connects.
Simply put, a conversation like this doesn't come cheap.
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/5bfrDmiSjjkWgdH24954jQ?si=QusPqMgoRNOqnjOuvt9k3A
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 080: Symba - Major Label Deals, Artist Development, Artist Leverage, Dr. Dre & Direct-to-Fan
23 augustus 2026 · 1 uur 47 min
In this episode of The Manager’s Playbook, Symba joins Mauricio Ruiz for an honest conversation about major label deals, artist development, management, leverage, and the hard lessons that come from learning the music business in real time. Lees meer
Symba breaks down what he experienced signing with Columbia and Atlantic, how early deals and label turnover shaped his career, and why having the right team around an artist can make or break momentum. He also reflects on Kendrick Lamar’s influence, working with Dr. Dre, going viral after his LA Leakers freestyle, touring with Joyner Lucas, and the importance of keeping the song as the main thing.
This episode is a sharp, grounded look at what artists, managers, and aspiring music executives need to understand before signing deals, chasing advances, or trusting the wrong system. Symba also shares how he’s rebuilding independently through his own direct-to-fan app, exclusive music, brand deals, and a deeper connection with his audience.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Get 20% of Magic Mind with code TMP20 https://magicmind.com/
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Tom Windish on The Real Cost of Touring
22 augustus 2026 · 16 min
Tom Windish joins The Manager’s Playbook to break down why big streaming numbers do not always translate into real ticket sales, and what it actually takes to build a long-term live career. Lees meer
In this clip, Tom explains why artists should not be discouraged by playing smaller rooms, why superstar artists still need independent agents, and how great booking agents help create opportunities across promoters, festivals, cities, and markets.
We also get into the real cost of touring, how artists can tour smarter on a budget, why fan-shot content can be useful, and how patience, curiosity, and relationships helped Tom discover artists early, including The xx.
For artists, managers, agents, and aspiring music executives, this is a practical look at touring strategy, ticket sales, artist development, and the live music business.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/4iOGoCNraEzW4SV2QbtZAU?si=w8RtcXRkSDWxRj8iXiOIdg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Tom Windish on How to Build a Music Agency
21 augustus 2026 · 17 min
Tom Windish joins The Manager’s Playbook to talk about the business behind booking, building an agency, and what it actually takes to grow artists in the live music world. Lees meer
In this clip, Tom shares how he went from promoting college concerts to becoming a booking agent, building The Windish Agency, scaling the company, and eventually selling to Paradigm. He also gets into the early days of electronic music booking, promoter-agent relationships, artist services, and the hard reality of management.
For artists, managers, agents, and aspiring music executives, this is a real look at how live music careers and music agencies get built from the ground up.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/4iOGoCNraEzW4SV2QbtZAU?si=w8RtcXRkSDWxRj8iXiOIdg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Tom Windish on How to Build a Touring Business That Actually Scales
20 augustus 2026 · 12 min
Tom Windish joins The Manager’s Playbook to break down why artists need to take more ownership of ticket sales in today’s touring business. Lees meer
In this clip, Tom explains why artists are often the best advertisers for their own shows, why promoters need real fan data, and how SMS lists, email, city-level audience insights, and presale strategy can help artists understand actual ticket demand.
We also get into when it makes sense to skip steps in touring, how to choose the right room size, and why the music business still needs better direct-to-fan systems.
For artists, managers, booking agents, promoters, and aspiring music executives, this is a practical look at how touring strategy, fan data, and ticket sales actually work.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/4iOGoCNraEzW4SV2QbtZAU?si=w8RtcXRkSDWxRj8iXiOIdg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Tom Windish on How Live Music Is Changing
19 augustus 2026 · 25 min
Tom Windish joins The Manager’s Playbook to break down what booking agents actually do and why live music still matters in a world where attention is harder to earn than ever. Lees meer
In this clip, Tom explains how agents help artists build touring careers, why getting fans to leave the house is more difficult now, and how managers and artists should think about live shows, content, openers, festivals, brand deals, and long-term artist development.
We also get into the difference between online attention and real fan connection, why patience matters early, and what it actually takes to build a career beyond streams.
For artists, managers, agents, and aspiring music executives, this is a real look at the live music business from one of the best to ever do it.
Simply put, a conversation like this doesn't come cheap.
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/4iOGoCNraEzW4SV2QbtZAU?si=w8RtcXRkSDWxRj8iXiOIdg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 079: Tom Windish - Booking Agents, Touring, Ticket Sales, Artist Development & Live Music
16 augustus 2026 · 1 uur 36 min
In this episode of The Manager’s Playbook, legendary booking agent Tom Windish breaks down what booking agents actually do and why your favourite artists can have streams, press, and viral moments but still struggle to sell tickets. Lees meer
Tom explains how agents help build an artist’s live career, from choosing the right rooms and negotiating fees to working with promoters, planning tours, developing festival opportunities, and turning online attention into real-world demand.
We also get into why artist development takes longer now, why managers and artists need more patience, how direct-to-fan data like emails, phone numbers, and ZIP codes can change a touring strategy, and why the artist is often the most important marketer for their own shows.
For independent artists, managers, agents, and aspiring music executives, this episode is a real look at the touring business and what it actually takes to build a live career that lasts.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Get 20% of Magic Mind with code TMP20 https://magicmind.com/
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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Inside the Playbook: Clinton Sparks on The Formula For A Career That Actually Lasts
15 augustus 2026 · 21 min
Clinton Sparks breaks down how to build a music career people actually remember. Lees meer
In this clip from The Manager’s Playbook, Clinton shares his formula for winning in the music business, from powerful production and bulletproof business to aggressive visibility, real branding, and monetization.
He also explains how “Get Familiar” became bigger than a tag, why independent artists have to think like their own label, and why copying trends usually leads to short-lived careers.
A sharp lesson for artists, managers, producers, and music executives on branding, marketing, independence, authenticity, and building something that lasts.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/60xO3CvAdGfeyyFikLsISg?si=yH1urO5uQquBCrTcW0YoJw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Clinton Sparks on Networking In the Music Industry
14 augustus 2026 · 19 min
Clinton Sparks breaks down why networking is the piece most people misunderstand. Lees meer
In this clip from The Manager’s Playbook, Clinton shares how he built a reputation by adding value first, protecting his name, and staying authentic instead of chasing fake momentum.
From working at UPS and producing music at night to breaking into radio, landing syndication, and building relationships across the East Coast, this is a real music business lesson on patience, reputation, visibility, and becoming useful before asking for access.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/60xO3CvAdGfeyyFikLsISg?si=yH1urO5uQquBCrTcW0YoJw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Clinton Sparks on Mixtape Culture
13 augustus 2026 · 19 min
Clinton Sparks breaks down what it really means to do it for the culture. Lees meer
In this clip from The Manager’s Playbook, Clinton reflects on supporting Clipse’s We Got It For Cheap mixtape series without profiting, spending his own money to press and distribute CDs, and why protecting trust mattered more than chasing a quick win.
He also talks about refusing payola, building Mixunit.com, helping DJ Drama and DJ Khaled, and the late-night DJ Kay Slay story that turned into a street classic.
A real music business lesson on integrity, mixtape culture, radio, networking, and staying focused on the mission.
Simply put, a conversation like this doesn't come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Listen to the full episode here -
Spotify: https://open.spotify.com/episode/60xO3CvAdGfeyyFikLsISg?si=yH1urO5uQquBCrTcW0YoJw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook