Alle afleveringen
391 afleveringen, van nieuw naar oud
-
This AI Writing Hack Made Him Millions (Full Breakdown)
20 januari 2025 · 55 min
Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first. Lees meer
Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-ai
Timestamps:
00:00 - Intro
01:03 - Why Learn to write with AI
05:06 - Choosing a Content Topic
07:38 - Framework for idea development
12:40 - The role of AI in the Idea generation process
16:39 - The Editor-in-Chief approach to writing with AI
18:53 - Creating a Compelling Hook
28:28 - Framework for structuring an article
34:13 - The "10 Magical Ways" framework
45:54 - Collaborating with AI for improving output
49:37 - The Power of Education in the Digital AgeKey Points:
• Framework for using AI as a writing tool while maintaining quality
• How to effectively prompt AI for content ideation and refinement
• The "10 Magical Ways" framework for structuring content
• The importance of making strategic decisions before writing begins1) The biggest mindset shift:
AI isn't replacing writers - it's AUGMENTING them.Just like Photoshop didn't kill designers, it created 1000x more designers.
Just like Instagram didn't kill photographers, it made everyone a photographer.2) Key Framework: The Editor-in-Chief Method
Don't treat AI as a writer - treat it as your junior staff writer.
YOU are the editor making high-level decisions.
AI helps execute your vision.3) Writing Process Revolution:
- Don't start writing immediately
- Make key decisions BEFORE writing:
- Clear headline promise
- 3 main tangible points
- Format for each section90% of value comes from these decisions!
4) The "10 Magical Wa…
-
This YouTube expert made creators $100M+ (Not clickbait)
15 januari 2025 · 1 uur 45 min
Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase. Lees meer
Growth guides to turn your startup into a money printer
Get access: https://www.gregisenberg.com/growth-guides
Timestamps:
00:00 - Intro
03:41 - Why YouTube
09:26 - Evergreen Content vs Timely Content
11:54 - The Value of Comments and Engagement
14:44 - YouTube's Unique Position in Content Consumption
15:26 - Monetization Potential on YouTube
17:14 - The Challenge of Mastering YouTube
19:36 - YouTube's Popularity Among Younger Audiences
20:35 - Algorithm Stability on YouTube
30:27 - Depth vs. Discovery on YouTube
36:51 - The 12-month growth strategy breakdown
1:17:38 - Content ideation framework discussion
1:32:26 - Thumbnail and packaging strategiesKey Points:
• Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12)
• Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept
• Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule"1) First, understand what YouTube really is:
• It's NOT social media - it's a streaming platform
• 60-70% of views come from TV screens
• It's the biggest streaming service worldwide
• Videos = digital real estate that appreciates over time2)The 12-Month YouTube Growth Plan:
Months 1-4 (Establishment Phase):
• Find your niche using triple Venn diagram:
1. What… -
He built a startup using AI that prints money (full tutorial)
13 januari 2025 · 56 min
In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines. Lees meer
Timestamps:
0:00 Intro
01:23 - Digital gravity concept and content strategy
10:00 - B2B marketing tactics and implementation
38:45 - B2C marketing strategies and case studiesKey Points:
• Comprehensive breakdown of modern B2B and B2C marketing strategies
• Detailed explanation of "digital gravity" concept vs traditional marketing funnels
• Step-by-step guide for building media presence and content distribution
• Technical insights on email marketing, ad targeting, and influencer partnerships1) The Digital Gravity Model
Forget marketing funnels. Think orbits.
People don't move linearly through funnels - they orbit your brand, coming closer until they convert.
More digital mass = more gravitational pull = more customers naturally drawn in.
**2) B2B Marketing Stack:**
• Scrape target emails ([Apollo.io](http://apollo.io/), $99/mo)
• Run AI avatar ads (Heygen + ElevenLabs)
• Cold email at scale (MailReef)
• Launch industry podcast
• Turn podcast → social content
• Monetize audience w/sponsorshipsCost per click? Often less than $0.01 vs $5+ on ads.
3) The Content Engine
Record customer convos → podcast episodes
↓
Turn into blog posts
↓
Create social clips
↓
Make whitepapers
↓
Email newsletterOne piece of content = 10x distribution points
4) B2C Growth Stack:
• Pick HUGE TAM
• Run FB/TikTok conversion ads
• Price at $70.99/week ($29/mo psychology)
• Use multiple creator accounts
• Clone best UGC with AI
• Add affiliate programKey: $5 CPM or less = profitable
5) The SEO Playbook
• Wait fo…
-
How to grow an internet audience in 2025
7 januari 2025 · 49 min
Join me as I chat with Dr. Tyler Lemco, known for co-founding Epic Mealtime (600M+ views), where we discuss strategies for building an internet audience from scratch. The conversation covers practical advice for content creators, including bio optimization, platform selection, and content strategy. We explore the balance between algorithmic success and authentic content creation, while emphasizing the importance of starting small and scaling gradually. Lees meer
Episode Timestamps:
• 00:00 - Intro
• 01:54 - Transitioning from Creative for Hire to Solopreneur
• 07:29 - AI as a Thinking Partner
• 09:03 - How to position yourself within your niche
• 14:22 - Crafting a Compelling Bio
• 26:28 - YouTube Growth Strategies
• 41:30 - AI Tools for Content ProductionKey Points:
• Transitioning from being a creative-for-hire to building your own audience
• Framework for effective content creation and social media growth
• Importance of platform focus and consistency in content creation
• Strategy for building audience before community before productContent Strategy Framework:
1. Pick a platform to focus on
2. Identify what you love doing
3. Study what algorithms favor
4. Find gaps in your niche
5. Commit to consistencyPlatform-Specific Insights:
• YouTube Shorts: Good for subscriber growth, lower monetization
• Long-form content: Best for overall revenue and engagement
• Live streams: Excellent for community building, poor for new audience growthKey Takeaways:
• Start fresh when pivoting content direction
• Focus on audience building before community development
• Test and iterate content strategy
• Be willing to experiment publicly
• Utilize AI tools like Descript for content production1) The Creative-for-Hire Trap
• Good money but no equity upside
• Easy to get stuck helping others win
• Key is transitioning to building YOUR OWN assets
• Start small, think big2) Framework for Content That Works:
• Pick ONE platform to focus on (seriously)
• Do what you genuinely love c… -
10 Newsletter Business Ideas to start in 2025
1 januari 2025 · 39 min
In this episode, I share comprehensive guide to launching profitable newsletter businesses in 2025, focusing on niche markets and proven monetization strategies. The episode covers various newsletter concepts ranging from local news to B2B decision-makers, with detailed implementation steps and revenue projections for each model. Special emphasis is placed on using newsletters as a foundation to build larger businesses through multiple revenue streams. Lees meer
Timstamps:
• 00:00 - Intro
• 01:54 - Newsletter Idea 1: Marketing newsletter for global talent
• 08:03 - Newsletter Idea 2: Platform-based educational newsletters
• 11:24 - Newsletter Idea 3: Unofficial sports team coverage
• 13:03 - Newsletter Idea 4: Local real estate investor news
• 20:55 - Newsletter Idea 5: B2B decision maker
• 25:01 - Newsletter Idea 6: Niche ad examples for media buyers
• 26:37 - Newsletter Idea 7: Meme-based news coverage
• 29:23 - Newsletter Idea 8: Industry-specific AI tips
• 31:12 - Newsletter Idea 9: Leadership lessons and profiles
• 34:38 - Newsletter Idea 10: Local community newsletters
• 37:14 - Final Thoughts and ConclusionLink Mentioned:
Matt’s full article: https://www.newsletteroperator.com/p/10-newsletter-business-ideas
Matt’s Twitter/X: https://x.com/JMatthewMcGarry
Key Points:
• Detailed breakdown of 10 different newsletter business models with monetization strategies
• Focus on building profitable newsletters with low startup costs and high scalability
• Emphasis on combining paid acquisition (Facebook ads) with organic growth
• Strategy for turning newsletters into larger businesses (software, marketplaces, agencies)1) Marketing Newsletter for Global Talent
• Target overseas marketers seeking US jobs
• Cost: $0.25-0.50 per sub via FB ads• Structure:
1) Remote job listings
2) Digital marketing news
3) Marketing tutorialsMonetization path to $28k/mo:
• Job board ($18k/mo)
• Recruiting blasts ($10k/mo)2) Platform-Based Newsletter
Pick ONE tool (Figma, Notion, Perp…
-
"Y Combinator Is Overrated" - Inside the brain of this 20-Year-Old Who Built Multiple Viral Products
30 december 2024 · 49 min
Join me as I chat with Avi Schiffmann, Founder and CEO of friend.com, as we discuss technical challenges in AI memory systems and broader startup philosophy. Avi emphasizes the importance of creating new categories rather than competing in existing ones, while advocating for personal growth and confidence as crucial elements of entrepreneurial success. The discussion covers both technical aspects of AI development and philosophical approaches to startup building. Lees meer
Episode Timestamps:
• 00:00 - Introduction and discussion of memory systems
• 02:04 - Advice for Founders, Competition, Critique of YC
• 06:02 - Entrepreneurship vs Innovation
• 15:52 - Thoughts on Raising VC Funding and Bootstrapping
• 18:52 - Discussion on Confidence and Personal Growth
• 27:58 - Work Life Balance Discussion
• 31:18 - Startup Idea 1: Memory as a ServiceKey Points:
• Discussion of memory systems for AI chatbots and the need for "memory as a service"
• Exploration of startup philosophy and the importance of creating new categories
• Emphasis on personal confidence as a key factor in startup success
• Critique of conventional startup wisdom and YC methodology1) First, a HUGE opportunity in AI:
Memory as a Service (MaaS) for AI chatbots
• Current memory systems rely on RAG
• No good solution exists yet
• Companies would pay $$$ to solve this
• Critical for AI relationship products2) On building in existing categories:
The real advantage of startups?
• Fresh slate in people's minds
• Ability to define new categories
• Instant category leadership3) MINDSHARE is the only true moat
Example:
• Claude is better than ChatGPT in quality
• But ChatGPT owns mindshare
• Google trends: ChatGPT = 100, Claude = ~0Lesson: Better product ≠ Winning product
4) On raising VC:
"The real way you raise is when it becomes about the deal, not what you're working on"
• VCs invest in YOU, not your product
• It's a social game
• They care about who else is in
• Focus on being good at "yapping"5) The R…
-
My 2024 Year in Review
25 december 2024 · 56 min
My comprehensive year in review covering personal achievements, business developments, and investment strategies in 2024. I share a detailed breakdowns of my wealth allocation, business portfolio performance, and social media growth. The review emphasizes a shift toward business simplification, increased focus on AI and technology integration, and the importance of building sustainable, scalable ventures. Lees meer
Timestamps:
00:00 - Intro
01:38 Biggest wins
05:54 Biggest losses and lessons
11:47 - Q&A from social media
18:00 - Growth across social platforms
25:00 - Wealth breakdown and investments
33:03 - Business updates
48:16 - Productivity gains
50:48 - New insights and learningsKey Points:
• Personal milestone of having first child and significant net worth achievement
• Business portfolio performance across Late Checkout Agency, Boring Marketing, and other ventures
• Portfolio breakdown: 75% stocks, 16% private equity, 7% real estate, 2% crypto
• Platform growth across YouTube (11K to 146K subscribers), X/Twitter (361K to 420K followers)
• Strategic shift toward simplification and focus on building "skyscrapers, not strip malls"1) BIG WINS 2024:
• Had a baby
• Started lifting consistently (+15-20 lbs muscle)
• Grew podcast into major platform
• Hit personal net worth milestone2) Portfolio breakdown (fascinating):
• 75% stocks
• 16% private equity
• 7% real estate
• 2% cryptoTop holdings:
• 10% Berkshire
• 10% SPY
• 8% Apple
• 7% Amazon3) Business Updates:
Late Checkout Agency (LCA):
• Found their niche: AI interfaces + community products
• Booked solid with major brands
• Started taking equity deals with billion-dollar companiesBoring Marketing & Boring Ads:
• Both crushing it
• $100M+ in ad spend managed
• 76 meetings booked in next few weeks
• Unbundling tools for DIY customers
• Created Boring Holdings umbrella company5) Key productivity unlocks:
• Switched to Yerba Mate for afternoon energy
• Simplified from Notion to Apple Notes
• Using Things… -
pov: brainstorming $1M+ startup ideas with Daniel Dalen
23 december 2024 · 1 uur 5 min
Join me as I chat with Daniel Dalen, CEO and Founder of Ecomflow, as we explore various startup ideas and business opportunities, focusing on embeddable businesses and the Shopify ecosystem. We discuss the potential of credibility badges, analyzing both successful and unsuccessful business concepts while sharing insights on product development, aesthetics, and bootstrapping versus venture capital approaches. Lees meer
Timestamps:
00:00 - Intro
01:39 - Startup Idea 1: Best Product Plaques for Credibility
09:00 - Startup Idea 2: Embeddable Businesses
31:49 - Startup Idea 3: Shopify ecosystem opportunities
45:53 - Building sustainable businesses
59:47 - Content creation strategy discussionKey Points:
• Discussion of embeddable businesses and their potential in 2025
• Analysis of credibility badges/plaques as a business model
• Deep dive into Shopify ecosystem opportunities
• Insights on aesthetic vs luxury software products1) First startup idea: "Best Product of Year" Certification Business
• Similar to Better Business Bureau model
• Sell digital badges + physical plaques to startups
• ~$200/year subscription model
• 99% margins, pure SaaS play
• Key challenge: Need massive distribution to create credibility2) Second concept: "Embeddable Businesses"
• Greg built http://offerbutton.com as an example
• Place buttons/widgets on other people's websites
• Own digital real estate across the web
• Similar to "Sent with Superhuman" model
• Massive distribution potential through viral embedding3) Fascinating insight on software categories:
Luxury Software is DEAD
Aesthetic Software is the FUTURE• Users care more about design than status
• Example: People use Superhuman for its clean UI
• Shows they value design-thinking
• Growing trend in 2024+4) On building Shopify apps:
• Massive opportunity in DTC ecosystem
• Need to deeply understand specific pain points
• Niche down (ex: CRO for specific industries)
• Can charge premium as money constantly flowing
• Avoid competing… -
How to get 145k followers on LinkedIn in 1 year
20 december 2024 · 15 min
I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation. Lees meer
This talk was given at Andrew Wilkinsons IP2 conference
Learn more about IP3
Andrew's Newsletter: https://neverenoughnewsletter.kit.com/signup
Andrew's Twitter/X: https://x.com/awilkinson
Andrew's Youtube: https://www.youtube.com/@NeverEnough2024Episode Timestamps:
00:00 - Intro
02:05 - The ACP Funnel Explained
02:50 - Case Study: BoringMarketing.com
04:42 - Tactical Tips for Going Viral on LinkedIn
06:10 - Leveraging Video Content on LinkedIn
08:10 - Crafting Compelling Stories for Engagement
09:46 - Using Infographics to Boost Engagement
10:31 - Monetizing Your LinkedIn Audience
12:16 - Creating Effective Lead MagnetsKey Points:
• LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential
• Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics
• Monetization through strategic lead magnets and post-editing techniques
• Building the ACP (Audience-Community-Product) funnel for business growth1) The ACP Framework:
• Audience first
• Convert to Community
• Build Product for them
Example: Boring Marketer → Free community → $8M ARR SEO tool business2) Why LinkedIn in 2025?
"LinkedIn right now is 2020 Twitter - it's fishing with dynamite"
Greg grew 125K followers in 14 months with just 15 hours of work3) LINKEDIN HACK #1: Video Content
LinkedIn just added a video tab. Nobody knows this yet.
Two options:
• Faceless content with AI voiceover (use @elevenlabs)
• Record yourselfPro tip: Videos are getting INSANE reach right now
4) LINKEDIN HACK #2: Stories that Convert
• Get someone to interview you… -
The framework for building AI startups from a product design genius
18 december 2024 · 43 min
Join me as I chat with Mike Hudack, CEO of Sling Money, as we deep dive into AI startup strategy by discussing frameworks for building AI companies, product development approaches, and go-to-market strategies. The conversation covers practical advice for entrepreneurs considering AI ventures, from choosing between B2B and B2C models to pricing strategies and competition analysis. Hudack shares insights from his experience at Facebook and current venture Sling Money. Lees meer
Timestamps:
00:00 - Intro
02:12 - AI agent framework and startup ideas
08:19 - Discussion of successful AI companies
16:20 - B2B vs B2C strategy
19:28 - Product development philosophy
25:20 - How to think about Competitors
28:40 - Go-to-market strategies
33:46 - Pricing and monetization discussion
39:16 - Mark Zuckerberg's Perspective on AIKey Points:
• Framework for AI agents: single clear action, instant feedback, bounded decisions, zero friction
• Three promising AI companies discussed: Greenlight (fin-crime), Granola (note-taking), Gradient Labs (customer service)
• B2C vs B2B strategy: B2C has higher potential but higher risk, B2B offers more predictable outcomes
• Product development approach: focus on solving genuine pain points and building with meaning1) On picking AI startup ideas:
Look for repetitive, time-consuming tasks that:
• Have clear actions
• Provide instant feedback
• Make bounded decisions
• Create zero frictionExamples: Flight booking, restaurant reservations, scheduling
2) The most promising AI companies right now:
• Green Lite - Automating financial compliance
• Granola - AI-powered collaborative note-taking
• GradientLabs - Next-gen customer service
• Domu - AI debt collection with empathyAll solving specific, manual problems with tight feedback loops.
3) Framework for choosing what to build:
Run a "regret minimization" exercise:
• Imagine yourself 5-10 years in the future
• Consider all possible outcomes
• Pick something meaningful you'd be proud to work on
• Must… -
How to get your first customers (even with ZERO audience)
16 december 2024 · 50 min
Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into various lead generation strategies. Jonathan shares his strategies and frameworks for building a client pipeline without having a large online following. Lees meer
00:00 - Intro
03:13 - The Dream 100 Strategy
11:01 - The Canvas Strategy (for reaching out)
18:12 - Go Where Your Audience Lives
27:21 - The Power of Strategic Gifting
36:33 - Content Creation (if you choose to)
40:47 - Key Mindset Shift around Content Creation1) The Dream 100 Strategy:
• Make a list of 100 people/orgs who already talk to your target audience
• Research their platforms, reach, content
• Focus on building relationships with them
• Can start with just 10-20 namesExample: Web design agency targeting founders? Start with podcast hosts, community leaders
2) The Canvas Strategy (for reaching out):
• Don't just ask for favors
• Focus on providing extreme value first
• Make thoughtful, detailed pitches
• Show you've done your homework
• Be patient and play the long game3) Go Where Your Audience Lives:
• Join paid communities ($149/mo is nothing if you land 1 client)
• Lurk in Reddit threads
• Answer Quora questions in detail
• Participate in Discord servers
• Be the MOST valuable memberNo promotion, just pure value.
4) The Power of Strategic Gifting:
• Doesn't need to be expensive ($5-50 can work)
• Make it personal and meaningful
• Think long-term relationship building
• One mentor landed a huge deal with a $50k guitar gift
• Small gestures = big memories5) Content Creation (if you choose to):
• Focus on MASSIVE value over production quality
• Create 5+ hour detailed tutorials
• Answer common questions exhaustively
• "Low quality, high effort" is the new formula
• Example: mastering . com's 11-hour tutorials6) Key Mindset Shift:
Stop obsessing over:
• Social media metrics
• Personal branding
• Complex marketing funnelsStart focusing on:
• High-leverage relationships
• Direct value creation
• B… -
Inside the Brain of a 17-Year-Old $1M/Month AI Founder
11 december 2024 · 49 min
Join me as I chat with Zach Yadegari, Co-Founder of Cal AI, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. Lees meer
00:00 - Intro
01:40 - Concept Behind Dr. AI and App Feature Overview
05:37 - Designing the User Experience
08:42 - Inspiration and Primitives in App Design
11:10 - User Experience and Simplicity
16:05 - Gamification and User Engagement
17:26 - Shareability and Marketing Potential
20:07 - History Feature and User Retention
21:14 - Symptoms Quiz Design
23:58 - Incorporating Sources and References
24:39 - Chatbot Functionality
25:33 - Marketing Strategy and Influencer Outreach
28:34 - Prompting for AI Responses
33:15 - Go-to-Market Strategy Discussion
37:14 - Identifying Target Influencers
41:04 - Pricing Structure and Revenue Models1) The Core App Features:
• Skin scan for diagnosis
• Symptoms quiz
• Medical chatbot
• History trackingKey insight: Keep it SIMPLE. Basic features done well better than complex features done poorly.
2) UX Design Strategy:
- Start with basic wireframes
• Copy "primitives" from successful apps
• Design for influencer marketing
• Put app name on key screens
• Make results instantly digestiblePro tip: Design screens thinking about how influencers will showcase them in content.
3) Growth Strategy:
Target audience = concerned parents
Best channels:
• Mom influencers
• Family content creators
• Parenting communitiesLook for creators with 250k+ views/video
Budget: $4-5k per 1M views4)Monetization Structure:
Weekly pricing model works best:
• $4-7/week
• No free trial initially
• A/B test different prices
• Optimize for repeat usersStrategy: People will delete/resubscribe when needed
5) Technical Implementation:
- Use ChatGPT API with custom prompts
• Bypass medical disclaimers creatively
• Build clear diagnosis displays
• Include danger levels (1-5)
• Add sources for credibility6) Marketing Angles:
- Target anxious parents
• Focus… -
3 AI app ideas that are goldmines (and how to grow them)
9 december 2024 · 42 min
In this episode, I am joined by Dan Shipper, co-Founder and CEO of Every, as we explore a wide range of AI startup ideas and business opportunities Lees meer
Timestamps:
00:00 - Intro
01:12 - Startup Idea 1: Advanced Voice Notes
08:59 - Startup Idea 2: N of 1: Personalized Data Science Marketplace
16:12 - Startup Idea 3: Great Books Reimagined
28:28 - Trend to Watch: Voice-First Products
34:33 - Distribution Strategy for AI Apps1) Advanced Voice Notes
Imagine voice notes you can actually talk to!
- Record your thoughts while walking
• AI creates smart summaries
• Team members can "interview" the recording
• Get deeper context without endless follow-up questionsThe future of media might be media you can talk to.
2) N of 1: Personalized Data Science Marketplace
Remember Netflix's $1M algorithm challenge?
Now ANYONE can be a data scientist with GPT-4.
- Post personal/business datasets
• Set bounties for predictions
• Perfect for health tracking
• New way to do personalized scienceMarket size: Think Kaggle but for everyone.
3) Great Books Reimagined
Classic literature is valuable but hard to digest.
The opportunity:
• AI-powered modern translations
• Format classics for specific audiences
• Create multimedia versions
• Add interactive elementsTwo markets:
- Students (massive TAM)
- Business intellectuals (high willingness to pay)4) The Luxury AI Paradox
Key insight: As AI makes things cheaper, human-made becomes luxury.
Examples:
• Broadway shows
• Handmade clothing
• Mechanical watchesOpportunity: Look for what AI is making cheap, then create premium human-made alternatives.
5) Voice-First Products
Huge trend: Kids growing up with voice interfaces (Apple Watch + Siri)
Opportunities:
• Voice-first travel booking
• Conversational commerce
• Voice-native discovery enginesTAM: Could capture 1-5% of existing markets just by being voice-first.
6) Distribution Strategy for AI Apps
Dan's approach:
• Build media presence first
• Target like-minded audience
•… -
Growth Genius Leaks Million Dollar SEO Plan
4 december 2024 · 45 min
Join me as I chat with Jacky Chou, a serial entrepreneur, as we dive deep into growth hacking opportunities. Jacky shares his strategies and frameworks for how to growth hack businesses using SEO and keyword research. Lees meer
Timestamps
00:00 Intro
01:46 Most AI companies are leaving money on the table
11:04 Paid Ads for InteriorAI
15:04 Jacky's million dollar SEO plan with Reddit
21:13 Other Neglected Platforms to beat VC-funded startups
24:57 Startup Idea 1: NSFW AI O.F.
35:31 Community Building in 20241) Most AI companies are leaving money on the table
Case study: InteriorAI (by Pieter Levels)
- Missing out on ~50K/month
- Could monetize through affiliate content
- Should create blog targeting high-value keywords
- Opportunity for "retail rank & rent" ($1-2K/month per placement)2) Jacky's million dollar SEO plan with Reddit:
- Find keywords where Reddit ranks #2 (tons right now!)
- Share your product as a "user" (no links!)
- Target all related long-tail keywords
- Look at AI-related terms (massive growth)
- Replicate across Quora, Medium, LinkedIn3) Keyword Research Gold:
"AI video generator" trends:
- Search volume is exploding
- Reddit ranking #2 consistently
- CBC around $1.50
- Huge opportunity for indie hackers
- Most big players ignoring UGC platforms4) Dark Horse Opportunity: Adult AI Market
- Extremely low keyword difficulty (KD: 2)
- High search volume
- Most competitors doing poor execution
- AI chat + OF management tools needed
- Mid 6-7 figures/month potential
(Not for everyone, but opportunity exists)5) Community Building in 2024:
- @JackieChou hitting $80K/month
- Built from 15K YouTube subs
- Key: Sell transformation, not just community
- Focus on membership benefits
- Bundle partnerships/toolsKey Takeaway:
To win in 2024: Do what VC-funded startups won't:
- Target neglected platforms
- Create authentic content
- Build real communities
- Ignore "brand concerns" early
- Focus on actual user valueWant more free ideas? I collect the …
-
Build a high traffic startup using AI, Webflow and Zapier
2 december 2024 · 1 uur 29 min
Join me as I chat with Omar Choudhry, a serial entrepreneur, as we dive deep into how to build and scale directories. Omar shares his strategies and frameworks for how to use AI and SEO to build and scale cash flowing directories. Lees meer
Episode Timestamps
00:00 Intro
04:26 Overview of GuiltyChef.com
06:56 The Power of Schema in SEO
14:04 Traffic
18:07 Monetization Potential
24:34 Overview of bestdubai.com
32:09 Live Cooking Session: Building a Directory
35:47 Using Apify for Data Scraping
39:54 Using Claude for organizing information and data
44:01 Setting Up Zapier for Automation
55:26 Formatting data on Claude
1:06:42 Building a Comprehensive Directory1) First directory: GuilteyChef.com
- AI-generated recipes from top restaurants
- Went from 0 to 100k monthly visitors in 7 months
- Built in ONE week as a side project
- Already monetizing with $2.99 recipe packsKey insight: People want to recreate restaurant dishes at home
2) Second directory: BestDubai.com
- Bought domain for $1.2k (incredible deal)
- Competing with TripAdvisor in just 30 days
- AI-generated reviews & scores
- Automated everythingSmart move: Added referral tags to outbound links = restaurants see traffic source
3) The Tech Stack
- Webflow for website
- Zapier for automation
- Claude AI for content
- Apify for data scraping
- Google Sheets as input
- Python snippets for formattingNo coding experience needed!
4) The Secret Sauce: Schema markup
Omar uses AI to generate perfect schema for each pageWhy it matters:
- Helps Google understand content
- Gets rich snippets in search
- Ranks above established sites
- Most competitors do this wrong5) The Process:
1. Get place ID from Google Maps
2. Scrape data using Appify
3. Format data for Claude
4. Generate content with AI
5. Push to Webflow CMS
6. Auto-generate everythingOne place ID = complete page with images, content & SEO
6) Monetization strategies:
- Premium recipe packs
- Restaurant partnerships
- Ingredient affiliate links
- Spons… -
How This Guy Makes His Entire Year's Revenue in Black Friday WEEK
27 november 2024 · 36 min
Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run. Lees meer
Episode Timestamps
00:00 - Intro
01:15 - The Importance of Black Friday for Businesses
04:21 - Types of Black Friday Sales
05:01 - Case Study: Endel's Renewal Strategy
08:49 - Comparing Strategies: MagicMind and AG1
12:48 - Apple's Unique Approach to Black Friday
14:25 - Creative E-commerce Strategies
20:12 - Bundling Products for Black Friday
22:51 - Startup Idea 1: Black Friday Agency
27:55 - Gamifying Promo Codes
29:59 - Our Black Friday Buys
31:41 - Live Streaming as a Sales Strategy1) The Store Credit Hack
Instead of basic "20% off" - tell customers they have $21.63 in store credit expiring soonWhy it works:
• Feels like "their money"
• Specific numbers boost authenticity
• Creates urgency2) The Premium Play
How luxury brands do Black Friday:
• No discounts
• Give gift cards with purchase
• Example: Apple gives $200 credit
Keeps brand prestige while driving sales3) The Bundle Builder
Four Sigmatic's genius approach:
• Interactive bundle builder
• Unlocks bigger discounts at $59/$99
• Shows real-time savings
• Makes shopping fun
Steal this for your store4) The Bonus Stack
MagicMind's approach:
• Start with core discount
• Add digital product access
• Include physical gifts
• Stack more bonuses as week progressesPsychology: Value over Discount
5) The Subscription Push
SaaS playbook:
• Offer renewal discounts
• Add exclusive bonuses
• Example: Endel does 50% off + premium gifts
• Works for any subscription business6) The QVC Strategy
Modern twist:
• Run 12-hour livestream sales
• Show limited quantities
• Create FOMO
• Add exclusive bundles
• Perfect for influencer brands7) The Campaign Timeline
Smart businesses:
• Plan 6 months ahead
• Start ads 3 days before
• Build waiting lists
• Layer in bonuses
• P… -
3 startup ideas from the co-founder of Loom (make $120k/mo)
25 november 2024 · 42 min
In this episode, I am joined by Shahed Khan, co-founder of Loom, as we explore innovative startup ideas, and his frameworks for finding and building startups Lees meer
Episode Timestamps:
00:00 Intro
00:50 Startup Idea 1: The Modern Travel Guide
19:25 Startup Idea 2: The anti-social social network
34:06 Startup Idea 3: Time Capsules of Shared Memories1) The Anti-TripAdvisor Traveler
Problem: Millennials & Gen Z hate cookie-cutter travel experiences
Solution: TikTok-inspired travel app with curated, local gemsKey features:
• City-specific guides (coffee shops, bookstores, etc.)
• Video carousels showing vibes
• Monetize by unlocking full guides ($0.99)How to build MVP:
1. Use TikTok API to pull trending local videos
2. Transcribe with Descript or Google Speech-to-Text
3. Clean up with ChatGPT
4. Auto-post to WordPress via Zapier
Pro tip: Start hyper-niche (e.g., coffeesnobs.xyz) then expand2) The New "Path" - Dunbar's Social Network
Problem: We've lost connection with our REAL friends
Solution: Reinvent Path for 2024 - ultra-private social network
Key features:
• Max 150 connections (Dunbar's number)
• Location-based updates
• Simple, minimalist designWhy it could work:
• People crave intimate, ad-free spaces
• AI makes building faster & cheaper
• Charge $20-30/year subscription
Marketing angle: "The anti-social social network"3) Time Capsules of Shared Memories
Problem: "Shared albums are where memories go to die"
Solution: Physical, ephemeral time capsules of shared experiencesKey features:
• Pull from connected social accounts
• Curate personalized memory boxes
• Make it EASY to send as giftsMonetization:
• Subscription for curation
• Charge per physical time capsule sentInspiration: Remember Klout? Leverage nostalgia!
Bonus insight: People don't change. Our needs stay the same.
Products evolve, but human nature is constant. Study the past!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of t…
-
How to start a Holding Company
20 november 2024 · 48 min
In this episode, I am joined by Michael Girdley, Chairman and CEO of Girdley Enterprises, as we discuss how to build a HoldCo. Michael shares his frameworks and best practices for structuring HoldCo’s. Lees meer
Episode Timestamps:
00:00 Intro
02:25 What is HoldCo
07:22 Types of HoldCo
09:45 Why go HoldCo
12:56 Types of HoldCo Pt 2
15:27 Frameworks for structuring your HoldCo
19:16 7 steps of starting a HoldCo
23:47 Why HoldCo’s are awesome
36:12 HoldCo’s are antifragile
43:16 Make sure HoldCo’s are right for you
45:16 HoldCo Conference1) What's a Holdco?
It's owning multiple businesses but not running any of them day-to-day.
Think Warren Buffett lite - you're the maestro orchestrating a portfolio of companies.2) Why go Holdco?
• Diversify risk
• Create asymmetric bets
• Design your ideal lifestyle
• Leverage your passions
Girdley: "I tap dance to work every day, even when things are sucky."3) Types of Holdcos:
• Roll-up (same biz, diff locations)
• Platform (related businesses)
• Pure Holdco (unrelated businesses)
• Conglomerate (big daddy version)
Pick your flavor based on your interests & expertise!4) How to start your Holdco journey:
1. Have a plan
2. Define your goals
3. Design your org structure
4. Consult lawyers & tax pros
5. Build your all-star advisory team
6. Execute & iterate
7. Optimize for happiness!5) The secret sauce? 🤫
• Low-cost tech makes it easier than ever to incubate new businesses.
• Girdley: "You can do that same business they built off the ground for a few $1000"
• Asymmetric bets FTW!6) Centralize or nah?
• Depends on your asset types & personal strengths.
• Girdley keeps it "radically decentralized" - know thyself!
• "Don't try to do things that I know I suck at."7) Who's it for?
Not everyone! But if you:
• Love variety
• Hate micromanaging
• Want to build long-term wealth
• Crave a custom-designed career
...Holdco life might be your jam!8) Ready to dive in?
Start with ONE successful biz, then expand.
And if you're serious, check o… -
3 AI startup ideas to build in 2025 (and how to grow them)
18 november 2024 · 50 min
In this episode, I am joined by Arvid Kahl, CEO and Founder of Podscan, as we explore a wide range of AI startup ideas and business opportunities Lees meer
Episode Timestamps:
00:00 Intro
04:09 Startup Idea 1: AI Co-Founder
21:07 Startup Idea 2: Silent Refactoring as a Service
37:00 Startup Idea 3: Niche-specific AI-powered content curation1) AI Co-Founder: Your 24/7 virtual partner with ZERO equity
• Trains on your business data
• Handles marketing, sales, strategy
• Interacts with other AI agents for fresh ideas
• Potential pricing: $50-100/month to start2-4) AI Co-Founder cont'd:
• Customizable personality (Elon-like? Thiel-like?)
• Reduces co-founder drama
• Ideal for solo founders wearing multiple hats
• Scalable SaaS model with potential for AI-AI interactions5) Silent Refactoring as a Service: Your code's guardian angel
• Constantly analyzes and improves your codebase
• Runs simulations to test performance
• Suggests optimizations based on future roadmap
• Fully tested, commented code delivered via PRs6-7) Refactoring Service cont'd:
• Pricing models:
A) Per repository
B) Frequency of experiments
C) Value-based (replacing 3 full-time devs)
• Start at $50-100/month, scale with capabilities8) Niche-specific AI-powered content curation
• Aggregate data from various sources (podcasts, social, magazines)
• Summarize for specific industries (e.g., medical, equestrian)
• Personalize content format (text, audio, video) per user
• Potential for paid newsletters or SaaS products9) Content curation tips:
• Choose a niche you're already part of
• Leverage AI for summarization and personalization
• Start with free content, add premium features
• Use as a wedge to build industry-specific SaaS later10) Key takeaway: AI enables solo founders to tackle bigger problems!
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
L…
-
How to build a $1M+ Consumer SaaS App (step-by-step guide)
13 november 2024 · 50 min
Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps. Lees meer
Episode Timestamps:
00:00 Intro
04:01 Ecom Marketing Strategies applied to Consumer Apps
11:07 TikTok Shop Affiliate Center = goldmine for app ideas
22:16 Profitable Niches that are Underserved
33:26 Influencer Marketing 2.0
40:58 Capitalize on internet "cults" & movements1) TikTok organic = BIGGEST underpriced distribution channel right now
- Cost of creating & distributing content = low
- Potential reach for consumer apps = high
- Time to leverage this opportunity!2) E-commerce tactics are invading the app world
- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators
- Now these tactics are being used for consumer SaaS
- Higher margins + better exit multiples = Bigger Opportunity3) Carousels perform better than Short-form video on TikTok?!
- Surprising trend: Photo carousels are CRUSHING IT
- Easier to create + more scalable than talking head vids
- Pro tip: Use Midjourney for quick, eye-catching visuals4) TikTok Shop Affiliate Center = goldmine for app ideas
- Find top performers in any niche
- Build apps to help them sell better
- Get free marketing from influencersWin-win-win situation!
5) High LTV niches are UNDERSERVED on TikTok
Think: Golfers, poker players, niche sports
Example: Golf swing analysis app- 10k downloads / month
- $70k revenue / month
- Huge potential for more!6) Myth: TikTok users are all young
- Reality: Diverse demographics, especially in niche content
- Serve content to underserved niches = Underpriced reach7) Rethink influencer marketing for TikTok
- Old way: Pay for followers
- New way: Hire creators as ACTORS, not for their audience
- TikTok algorithm favors good content, not follower count8) Capitalize on internet "cults" & movements
Examples:
- Looksmaxing (YouMax app)
-… -
Humanoid Military Robots and other crazy billion dollar ideas
11 november 2024 · 48 min
Join us for an engaging conversation with John Coogan, Entrepreneur in Residence at Founders Fund, as we explore a wide range of moonshot ideas from Cybersecurity to moon Colonization to humanoid military robots Lees meer
Episode Timestamps:
00:00 Intro
01:57 Startup Idea 1: Cybersecurity for AI companies
11:37 Startup Idea 2: Moon-focused space startup
21:33 Startup Idea 3: Kid-friendly smartphone alternative
36:02 Startup Idea 4: Humanoid military robots1) Cybersecurity for AI companies
• AI models = new high-value digital assets
• Estimated $500M to train GPT-4
• Potential for theft/espionage
• Opportunity: Build Fort Knox-level security for AI weights
• Think Chainalysis, but for AI2) Moon-focused space startup
• SpaceX focused on Mars, opportunity on the Moon
• Easier access, always visible from Earth
• Ideas: Moon tourism, mining, asset placement
• Leverage SpaceX's falling launch costs
• Be the "Varda" or "Planet Labs" of the Moon3) Kid-friendly smartphone alternative
• Parents want device control, kids need connectivity
• Opportunity: Build ruggedized, fun, limited-feature phone
• No addictive apps, basic communication + learning tools
• Counter-position against Apple's sleek designs
• Target millennial parents via Instagram ads\4) Humanoid military robots
• Combine trends: AI, robotics, defense tech
• Controversial but attention-grabbing
• Potential uses: Tele-operated missions, security
• Ethical concerns, but tech seems inevitable
• Opportunity to lead in emerging fieldWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic…
-
How to build $1M+ Viral AI Apps
6 november 2024 · 39 min
Join me as I chat with Blake Anderson, Co-Founder of Apex, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. Lees meer
Episode Timestamps:
00:00 Intro
02:59 Why build AI Apps
04:58 Startup Idea 1: Career AI
08:19 Blake's framework for building Viral AI Apps
10:38 Finding influencers
13:23 Product Development
17:25 Startup Idea 2: Journal AI
24:01 Paywalls and Payment Strategy
29:03 Startup Idea 3: Language AI
24:01 How to find more AI app ideas1) Career AI: The all-in-one career advancement tool
• Combines resume analysis, career quizzes, & job application tips
• Use AI to create a 6-factor rating system for resumes (like Madden ratings)
• Design viral hooks: "I'm a senior and it says I should study CS!"Distribution strategy:
• Target students on IG, TikTok, LinkedIn
• Partner with ed-tech influencers
• Split test different hooks across niches2) Journal AI: Your AI-powered second brain
• Branded as a journal, functions like an emotional support assistant
• Provides productivity insights, relationship analysis, and emotional support
• Uses ChatGPT with enhanced memory storage
Key insight: People already use ChatGPT as a journal. This makes it official.
Naming tip: Consider friendly names like "Juni" or "Journey" instead of "AI"3) Language AI: The Duolingo disruptor
• Create a dynamic, AI-powered language learning app
• Leverage newest AI voice-to-voice models as they become cheaper
• Update content dynamically, unlike Duolingo's static modulesWhy it could work:
• Even 1% of Duolingo's market = $100M company
• High-intent users willing to pay
• Established players move slower than scrappy startups4) Blake's framework for building viral AI apps:
1. Iterate on virality from day one
2. Split test hooks, influencers, and product features
3. Build personal relationships with influencers (don't use marketplaces)
4. Design around both functionality AND virality
5. Use tools like Superwa… -
7 $1M+ AI startup ideas you can launch tomorrow with $0
4 november 2024 · 50 min
Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities Lees meer
Episode Timestamps:
00:00 Intro
01:46 Startup Idea 1: AI-Generated UGC Ads
16:10 Startup Idea 2: AI Infographic Generator
21:14 Startup Idea 3: AI Journaling App
30:10 Startup Idea 4: Novel DTC products
36:39 Startup Idea 5: Creator Business Model 2.0
44:13 Startup Idea 6: AI Receptionist1) AI-Generated UGC Ads
• Use AI avatars + scripts to create UGC-style ads at scale
• Test 100s of variations quickly and cheaply
• Use for paid ads AND organic social content
• Huge arbitrage opportunity right nowHow to distribute:
• Run as Facebook ads to conversion event
• Post across multiple burner accounts on TikTok/Reels2) AI Infographic Generator
• 9,000 searches/month for "AI infographic generator"
• Turn blog posts into visually appealing infographics
• Save time and money for businessesDistribution:
• SEO - exact match domain already acquired
• B2B sales - infographics proven to increase engagement3) AI Journaling App
• 8,100 searches/month, trending up fast
• Voice recording + transcription + AI insights
• Daily habit tracking + ability to query past entriesGrowth strategy:
• Partner with journaling YouTubers (200+ videos, affiliate commissions)
• TikTok/Instagram influencer sponsorships4) Creator Business Model 2.0
• Short-form content → Lead magnet → Email list → Long-form YouTube
• Monetize through ads, sponsorships, and newsletter
• Scale to multiple channels/nichesPro tip: Use community to ideate products for your audience
5/ AI Receptionist
• Huge demand, especially for specific industries (dentists, etc.)
• Answers FAQs, schedules appointments, integrates with CRMs
• Outperforms human receptionists in many casesTarget market: Local businesses struggling to hire front desk staff
6) Novel DTC products
• Create daily-use products with novel formats (e.g., toothpaste cubes)
• Focus on … -
How to Build a Swipe File and Steal Like an Artist
30 oktober 2024 · 36 min
I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel. Lees meer
Episode Timestamps:
00:00 Intro
01:27 Why build Swipe Files
04:00 Example 1: Tweets
08:40 Example 2: DTC Product
12:10 Example 3: Thumbnails
14:47 Example 4: Landing Page
18:46 The Anatomy of a Funnel
22:22 Example 5: Email Followup
26:13 Example 6: Digital Lead Magnet
28:57 Example 7: IRL Lead Magnet
30:26 Creating a Got Got Swipe File
31:14 Innovating on Pricing
31:33 Micro SaaS idea: AI Agent Funnel Scraper1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.
The best way to learn how to sell? Study how YOU got sold.
Create a "got got" file - save anything that makes you take action (click, share, buy).2) Use My Mind to easily save & organize inspiration:
• Chrome extension for quick saves
• Tag system for easy retrieval
• Serendipity feature to surface random inspo
Beats bookmarking tweets you'll never see again!3) Look for pattern interrupts & scroll-stoppers.
Example: Not Fried chicken ice cream
Lessons:
• Combine unexpected elements
• Use high contrast visuals
• Mix hot & cold concepts
Apply this thinking to your digital products!4) Anatomy of a killer funnel:
• Top: Free value (content, lead magnets)
• Middle: Nurture (email sequences, surveys)
• Bottom: Convert (calls, buy buttons)
Key: Top should be ALL about THEM. Only talk about yourself at the bottom.5) IRL to URL: Don't forget offline lead gen!
Tiago Forte's "Building a Second Brain" book:
• Bonus chapter accessed via URL in book
• Segments readers for targeted offers
Think: How can you bridge physical & digital worlds?6) Innovation isn't just about product. Consider:
• Marketing innovation
• Pricing model innovation
Example: Sublime app's "pay what you want" model
Could this work for your biz?7) Micro SaaS idea: AI Agent Funn…
-
How to build a $20m sales funnel from scratch
28 oktober 2024 · 1 uur 6 min
Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rate Lees meer
Episode Timestamps:
00:00 Intro
03:04 Sales Funnels explained (Websites vs Funnels)
15:53 Ugly funnels convert better!
17:52 The magic formula and example 1
25:28 What businesses should use funnels
34:11 Example 1 continued
44:58 Pixeling + retargeting = marketing gold
50:15 Example 2: Book Funnel
56:27 The MIFGY secret (Most Incredible Free Gift Yet)1) Websites are not Funnels
Websites = brochures
Funchannels = $$$ machines
Most businesses confuse the two. Don't make that mistake!2) The magic formula:
Facebook/YouTube ads → Landing page → Free valuable content → Call booking
This simple funnel structure has generated MILLIONS for AJ&Smart3) Ugly funnels convert better!
Jonathan's "ugliest" funnel:
• 4 years old
• Looks terrible
• Generated $20M+ revenue
Lesson: Done is better than perfect. Launch fast, iterate later.4) The power of long-form content:
1-hour training video → Deeper engagement → More qualified leads
People who invest time watching = more likely to buy5) Pixeling + retargeting = marketing gold
Track visitors, show them targeted ads across platforms.
Build an inescapable marketing web!6) Email marketing isn't dead, it's EVOLVING
Capture emails → Drip feed value → Segment based on behavior → Targeted offers
Smart email funnels = predictable revenue7) Physical products STILL WORK in digital age
Free book funnel = game changer
People love holding something tangible. Use it to your advantage!8) The MIFGY secret (Most Incredible Free Gift Yet)
Stack one-time bonuses on your offer. Create FOMO.
Even high-end brands use this. It just WORKS.9) Key takeaway: Funnels aren't sleazy, they're ESSENTIAL
Top brands like Eight Sleep, AG1, and Whoop all use these tactics.
It's not about tricking people. It's… -
2 $1M+ EdTech Startups you can launch tomorrow
23 oktober 2024 · 56 min
Join me as I chat with Sarah Lacy, Co-Founder of The Best Book Store , as we discuss a variety of EdTech startup ideas. Sarah also shares her the lessons she learned from studying Mark Zuckerberg and her advice for networking and storytelling Lees meer
Episode Timestamps:
00:00 Intro
01:46 Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls
23:53 Networking and Storytelling as Key Skills
31:13 Lessons Learned from Mark Zuckerberg
36:33 Startup Idea 2: AI-Powered Author Coaching Bots1) Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls
Why it's HOT:
• Tackles confidence drop in adolescence
• Teaches negotiation, self-worth, ideation
• Potential to transform female leadershipKey features:
• Online curriculum for schools
• Real-world challenges with local businesses
• Focus on digital marketing, not outdated door-to-door salesMonetization strategy:
• Sell to schools (public & private)
• Sponsorships from big brands (Nike, anyone?)
Pro tip: Use storytelling to sell to sponsors. Remember the water charity campaign? ONE story can lead to big numbers.2) Startup Idea 2: AI-Powered Author Coaching Bots
Problem: People buy self-help books but struggle to apply the lessons long-term.Solution: Daily prompts & coaching from an AI avatar of the author!
How it works:
• Personalized daily check-ins
• Reminders to apply book concepts
• Voice & look of the actual authorPotential authors to target:
• James Clear (Atomic Habits)
• Adam Grant
• Brené BrownBusiness model:
• Partner with publishers
• Drive book pre-orders (10k = NYT Bestseller!)
• Offer exclusive access to early adopters3) Zuckerberg Insight 👀
What made young Zuck unique? EXTREME HUMILITY + self-awareness.
"He knows when he doesn't know something, and he doesn't just go in to learn it. He gives himself... a position of extreme humility." - Sarah Lacy
4) Key takeaway: NETWORK + STORYTELLING = Startup success
Remember: It's not just WHO you know, but HOW you pitch your idea!
Want mor…
-
The blueprint for building cash flowing online directories
21 oktober 2024 · 51 min
Join me as I chat with John Rush, a serial entrepreneur, as we dive deep into how to build and scale directories. John shares his strategies and frameworks to for how to use AI and SEO to build and scale cash flowing directories. Lees meer
Episode Timestamps:
00:00 Intro
01:12 Why directories
02:59 How to find directory ideas
08:43 Building your directory
19:47 Promoting your new directory:
23:27 SEO for Directory
29:53 Data/Content for Directory
34:25 How to monetize Directory
42:29 What are the multiples for Directory
45:20 How large can a directory became1) Why directories are hot right now:
• More content online = higher need for curation
• People trust well-curated directories
• Less SEO competition than other niches2) How to find directory ideas:
• Use Google Keyword Planner
• Look for high search volume, low competition keywords
• Find available domain names that match or are close to target keywords3) Building your directory:
• Use no-code tools (like Unicorn Platform) for speed
• Start simple - focus on listing items, not features
• Use AI to generate initial content and structure4) Promoting your new directory:
• Share on relevant Reddit threads (carefully!)
• List your directory in other directories
• Engage on social media, especially Twitter
• Focus on SEO after initial validation5) SEO strategy for directories:
• Start with ~10 high-quality articles
• Use tools or AI to generate SEO-optimized content
• Focus on internal linking and site structure
• Add trending items quickly to capture search traffic6) Monetization strategies:
• B2B sponsorships and featured listings
• Affiliate links (especially for high-ticket items)
• Sell anonymized data or insights
• Charge for premium listings or access
• Brand sponsorships for established directories7) The power of directories for SaaS:
• Easier to win SEO traffic than direct SaaS marketing
• Use directories to funnel traffic to your main product
• Consider buying relevant directories for instant traffic…
-
The blueprint to build a $340k/mo premium dating app
16 oktober 2024 · 46 min
Join me as I chat with Anu Atluru, startup builder, angel investor, and writer, as we dive deep into how to build and scale premium dating apps, and Anu shares her thoughts on how to leverage status to position and growth hack your startup. Lees meer
Episode Timestamps:
00:00 Intro
01:27 Startup Idea 1: Premium Dating App for Niche Markets
20:51 Startup Idea 2: AI Girlfriends/Boyfriends for Niche Demographics
27:23 Startup Idea 3: "Riz-maxing" app
30:55 Startup Idea 4: Report cards for life
35:15 Pricing strategy shift
39:10 Content format discussion1) The League 2.0: Dating app for modern status symbols
- Original League app sold for $30M+ to Match Groupa) Charged up to $2,499/month (!) for premium memberships
b) New version could filter by:- YC founders
- Follower counts
- Who follows youKey insight: Status markers have evolved beyond just education/job
2) Why now for League 2.0?
- Cheaper than ever to launch dating appsa) More distribution channels to hack growth
b) People desperate for new ways to find partners
c) Premium/niche dating apps are HOTExample: Lox Club for Jewish singles crushing it
3) Controversial idea alert: AI girlfriends/boyfriends for niche demographics
- Huge financial opportunity (but ethically questionable)
- Google Trends shows massive spike in interest
- Could target specific ethnicities, religions, etc.Opportunity for brave founders, but proceed with caution!
4) "Riz-maxing" app: Charisma coach in your pocket
- AI listens to your convos & scores social skills
- Gives feedback on awkwardness, charisma, etc.
- People crave honest social feedbackThink: Looksmaxxing app, but for personality
5) Report cards for life: Huge untapped opportunity
- We're conditioned to want feedback from school days
- Adults still crave knowing how they measure up
- Combine with personality tests, IQ tests, etc.People LOVE data about themselves!
6) Pricing strategy shift: Death of monthly subscriptions?
- One-time payments
- Lifetime subscriptions
-… -
6 startup ideas from the tech Warren Buffett (make $120k/mo)
14 oktober 2024 · 54 min
Join me as I chat with Andrew Wilkinson, Co-Founder of Tiny, as we explore innovative startup ideas, and his frameworks for finding and building startups Lees meer
Timestamps
00:00 Intro
01:55 Startup Idea 1: Robot Lawn-mowing Service/Directory
17:54 Startup Idea 2: CPAP alternatives for Sleep Apnea
26:24 Startup Idea 3: Computer Vision for Small Biz
32:03 Startup Idea 4: Negotiating as a Service
36:48 Startup Idea 5: Sperm Freezing Made Easy
42:50 Startup Idea 6: Community Building as a Service1) Robot Lawnmower Revolution
• Buy robot mowers, geofence yards
• Start a mowing company with ZERO labor
• ROI beats solar panels (6-12 month payback)
• Opportunity: Review site for mowers (affiliate $$$)2) Sleep Apnea Gold Rush
• Apple Watch can now diagnose sleep apnea
• 80-90% of cases undiagnosed
• Opportunities:
a) Buy sleep clinics
b) DTC alternatives to CPAP
c) App using Apple Watch data
d) Financing for CPAP machines
• Sleep tech is about to EXPLODE3) Computer Vision for Small Biz
• Mount an old iPhone in your store
• Get heat maps, customer behavior insights
• Identify repeat vs. new customers
• Enterprise-level tech now accessible to SMBs4) The Ultimate Negotiator
• Most employees HATE negotiating
• Idea: Outsourced negotiation for EVERYTHING
• Houses, cars, software, office supplies
• Take a % of savings5) Sperm Freezing Made Easy
• Older fathers = higher risk of complications
• Current process is awkward and clinical
• Idea: At-home kit, ship back with dry ice
• ZERO Google Ads competition (for now)6) Community Building as a Service
• EO/YPO Forum model: Monthly deep discussions
• Build trust, solve problems, forge friendships
• Opportunities beyond just business groups
• "Secular church" concept7) Bonus: Undiagnosed Illness Detection
• Smartwatches can detect more than sleep apnea
• AFib, hypertension, stress/anxiety
• Huge market for early, non-invasive detection
• The future of healthcare is on your wristWant more free ideas? I collect the best ideas f…
-
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads
9 oktober 2024 · 48 min
Join me as I chat with Romain Torres, Co-Founder of Arcads AI, as we discuss his frameworks and strategies for finding and building profitable AI Apps. Learn his step-by-step formula to building and growth hacking apps. Lees meer
Episode Timestamps
0:00 Intro
00:49 Introduction to AI Apps and User Acquisition
10:38 Product-Led Growth
13:30 ASO (Apple Search Optimization)
21:13 Organic Social Growth Hacks
33:51 Paid Ads Strategy
40:30 Creating Ads at Scale with AI Tools1) Three main strategies to grow mobile apps:
• TikTok/Instagram organic growth
• Paid ads (FB, TikTok, Google)
• Apple Search Optimization (ASO)
• Each has its pros and cons.2) ASO (Apple Search Optimization) 101:
• Find keywords with high volume, low competition
• Put keywords in app title
• Optimize app store page conversion rate
• Get reviews & high initial download velocity
• Pro tip: Use AppFigures to research keywords & opportunities3) Organic social growth hack:
• Create native-looking content (not ads)
• Integrate app naturally into videos
• Post consistently across platforms
• Leverage micro-influencers for reach
• Example: Travel buddy app crushing it with wanderlust reels4) Paid ads strategy:
• Test THOUSANDS of ad variations
• Use AI to scale ad creation (tools like @ArcAdsAI)
• Iterate on winning formats
• Localize ads for different markets
• Key insight: AI makes testing 1000s of ads feasible for small teams5) Case study: 17yo dev makes $400k/mo with AI calorie tracking app
• Found trend on Reddit/TikTok
• Built simple AI-powered app
• Leveraged micro-influencers for organic growth
• Iterated on viral formats
• Lesson: Sometimes "overdone" ideas + AI + great marketing = $$$6) Monetization hack: Niche down existing app ideas
• Examples:
a) Dating apps for specific demographics
b) Bible app for women
c) Plant identifier for specific countries
• Smaller audience, but higher conversion rates & less competition7) AI is leveling the playing field:
• Easier to build MVP with ChatGPT
• Fas… -
How to build a creator empire in the age of AI and AR with Samir Chaudry
7 oktober 2024 · 58 min
Join me as I chat with Samir Chaudry, Co-Founder of Colin and Samir, we dive deep into the evolving landscape of content creation, technology, and the future of media. Lees meer
Timestamps:
00:00 Intro
01:20 AR glasses
10:46 The future of Content in an attention economy
15:15 Samir’s Youtube and content strategy
21:50 Content Formats
29:56 Why it’s hard to standout on Youtube
33:58 Samir’s thoughts on Monetization
45:20 VR vs. AR
50:35 Creators should build software
56:58 Advice from Tim Ferris1) AR glasses: The next big thing?
• Meta's Orion AR glasses left a big impression. Samir thinks they could replace smartphones... but not as soon as Zuckerberg predicts.
• Greg’s timeline: 2035-2040 for mainstream adoption. Start experimenting NOW.2) Content creation is evolving FAST
• YouTube's push for connected TV means:
• 30+ minute videos
• Organized into series
• Netflix-like UI3) The "Exit Velocity" problem
• On YouTube, if 70% of viewers are still watching after 5 minutes, you're CRUSHING IT.
• Reality check: Audience retention is harder than ever. Hook them FAST or lose them forever.4) Monetization strategy: Value Prop Extension
• Don't just chase any sponsorship. Ask:
• What's my core value proposition?
• Which brands align with that mission?
• How can I extend that value to my audience?
Authenticity = $$$5) The future might value INEFFICIENCY 🤯
• As AI makes everything hyper-efficient, there will be a premium on verifiably human experiences.
• Example: Paying $$$ for a live concert vs. streaming for free.6) Events are the next big opportunity for creators 🎉
• Build community
• Create unforgettable experiences
• Solve the "loneliness problem" for your audience7) VR vs. AR: Place your bets
• Samir's not sold on VR. He believes AR/mixed reality has a brighter future.
• Why? People still want to be part of the real world, not fully immersed.8) The creator's dilemma: Opportunity rich, time poor
• Biggest challenge? Finding operators who can maintain quality as y… -
The ultimate startup naming guide (must watch for founders)
2 oktober 2024 · 25 min
In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name. Lees meer
Timestamps:
00:00 Intro
01:09 types of names
01:53 Naming Strategy 1: Descriptive
03:11 Naming Strategy 2: Phrases
05:39 Naming Strategy 3: Funny
08:17 Bad Name Examples
12:19 Good Name Examples
16:53 Tofu Name Examples
18:10 Hack your way to a novel name
20:25 Use AI for brainstorming
22:22 Greg's personal name list1) 3 types of names:
• Bad names
• Good names
• "Tofu" names (bland, forgettable)2) 3 winning name strategies:
• Descriptive (e.g. @somewhereilive)
• Phrases (e.g. Boss Babe)
• Funny (e.g. You Probably Need a Haircut)3) Bad name examples:
• WhatsApp (fails telephone test)
• GameStop (negative connotation)
• Google Bard (sounds like barf)4) Good name examples:
• Perplexity (matches brand promise)
• Bump (action-oriented)
• Autopilot (clear value prop)5) Hack your way to a novel name:
• Create "Name Game" note on your phone
• Jot down catchy words/phrases
• Check handle availability bi-weekly
• Test with friends/family
• Create logo mockups6) Use AI for brainstorming:
• Prompt Claude: "I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?"7) Greg's personal name list sneak peek:
• AfterParty
• PrettyPerfect
• InvitationOnly
• InCred8) Pro tip: It's okay to have bad names on your list. Keep refining!
9) Remember: A great name can be the difference between viral growth and crickets.
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building bus…
-
Meet the man who growth hacked his app to 1M downloads
30 september 2024 · 55 min
Join me as I chat with Chris Josephs, Co-Founder of Autopilot, as we discuss his frameworks and strategies for growth hacking startups. Learn his step-by-step formula to building and converting attention, affinity, and authority into brand loyalty and startup growth. Lees meer
Timestamps:
00:00 Intro
03:20 Chris’s Viral Formula Overview
08:13 Step 1: Build Niche Meme account with Authority
14:36 Step 2: Find Creative ways to build loyalty and vitality
19:18 Step 3: Getting free press
23:54 UFC Sponsorship Retrospective
28:23 How Chris would build a meme account
40:49 Startup Idea: Twitch for Online Shopping
46:52 SIP success stories1) Chris doesn't see himself as a marketer or growth guy. He's a SOCIAL ENGINEER.
• His focus? Reverse engineering virality and creating formulas for content that EXPLODE on social media.2) The Pelosi Tracker origin story:
• Built meme pages with millions of followers
• Focused on politician stock trades
• Translated virality into a real product (Autopilot app)
Key insight: Memes + Authority = Powerful combo3) Chris's framework for building viral meme pages:
a) Create an account with a clear, catchy name
b) Engage as a "reply guy" on relevant topics
c) Do deep, investigative journalism to build credibility
• Marry memes with authority to become THE go-to account in your niche.4) The UFC sponsorship case study:
• Sponsored the event (base layer of credibility)
• Sent a fake Nancy Pelosi to the fight
• Drove a Cybertruck with "Pelosi 2024" around Vegas
• Goal: Maximize surface area for virality and build brand loyalty5) Chris's viral formula:
• Each additional stunt increases chances of going viral:
a) UFC sponsorship alone = 10% chance
b) +Fake Pelosi = 15% chance
c) +Cybertruck stunt = 20% chance
• Keep adding elements to boost your odds!6) Key to monetizing meme pages:
• Don't just post funny content. Mix in authority-building posts to be taken seriously.
• High engagement does not mean High monetization
• Authority + Engagement = wi… -
How to build a $1M+ vertical SaaS business (step-by-step guide)
25 september 2024 · 55 min
Join me as I chat with Luke Sophinos, Founder & CEO of CourseKey, as we discuss the frameworks and strategies for building a successful vertical SaaS business. Learn how to find, validate, and launch SaaS opportunities! Lees meer
Timestamps:
00:00 Intro
01:51 Why Vertical SaaS?
05:46 How to pick your vertical
11:05 Understand the industry inside-out
19:11 Analyze existing solutions
22:02 Automating the ideation and validation process with AI
35:04 Go-to-market strategy is CRITICAL
40:19 The power of the wedge product
49:35 Pricing framework1) Why Vertical SaaS?
• Market often overlooked by VCs chasing unicorns
• Opportunity to build enduring businesses with strong retention
• Still massive potential in 2024, even in "boring" industries2) How to pick your vertical:
• Focus on industry, not idea
• Look for:
a) Large market size ($1B+)
b) Fragmented (many SMBs)
c) Mix of small, mid-market, enterprise3) Understand the industry inside-out:
• Map end-to-end operations
• Get hands on P&Ls
• Follow the money - where are they spending?
• Identify areas still using pen & paper4) Analyze existing solutions:
• Look for legacy providers
• Identify where they're using horizontal solutions
• Find gaps where AI/FinTech could add value5) The power of the wedge product:
• Your "get in the door" offering
• Should be:
a) Easy to implement
b) Solves a critical problem
c) Ideally free or low-cost
• Example: Roofer․com's proposal tool6) Go-to-market strategy is CRITICAL:
• Many industries require relationship-based sales
• Product-led growth is ideal (but rare)
• Get creative: Industry newsletters, memes, etc.7) The payments opportunity:
• Owning the transaction can 10x your market size
• Build before/after transaction, then capture it
• Example: Toast in restaurants8) Pricing framework:
• Understand current spend on problem you're solving
• Price based on ROI you deliver
• Aim for 20-50% of value created9) Keys to success:
• Only build products that:
• Increase revenue
• Decrea… -
How to write viral tweets with the man who beat the X algorithm
23 september 2024 · 25 min
Join me as I chat with Nick Huber, a serial entrepreneur and real estate investor, as we dive into the art of going viral on social media. Nick reveals his proven formula for creating engaging content that’s reached millions and helped him grow a massive following. If you're looking to boost your social media game and learn strategies that truly work, this episode is packed with actionable insights! Lees meer
Timestamps:
00:00 Intro
01:36 The mindset
02:39 The structure of a viral tweet / Example 1
08:42 Example 2
11:38 Example 3
15:51 Example 4 (video content)
16:59 Example 5
17:35 The importance of priming the algorithm
19:28 Example 6
22:37 Example 71) The mindset:
• Don't try to make everyone like you
• Be willing to look silly sometimes
• Have thick skin - you can't please everyone2) The structure:
• Start with a "wow" statement that sounds unique
• Take a hard line on one side - no nuance
• Back it up with strongly written copy3) The hook:
• You have 1/8 of a second to grab attention
• Make people laugh, strike emotion, or teach something
• Use numbers and specific details for added humor4) The controversy:
• Say something different than what most people hear
• Take an un-nuanced stance on a debatable topic
• Trigger people who disagree (respectfully)5) The follow-up:
• Double down in your second tweet
• Add more context or examples
• Don't backpedal or soften your stance6) The visuals:
• Use video when possible - algorithms favor it
• Catch attention in the first second7) The mix:
• Blend personal content, entertainment, and value
• Prime the algorithm with high-engagement tweets
• Follow up bangers with business-related content8) The authenticity:
• Tweet things you actually believe
• It's okay if not everyone agrees
• Spark good conversations and critical thinking9) The strategy:
• Build a following of smart people and entrepreneurs
• Use the "jab, jab, jab, right hook" approach
• Leverage high-engagement tweets for business asks10) The lesson:…
-
My reaction to MrBeast's LEAKED 36 page production document
20 september 2024 · 34 min
My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document Lees meer
Timestamps:
00:00 Intro
01:12 Initial Thoughts
02:38 Clarity of the Goal
03:27 YouTube is eating all media:
04:27 A, B, C player framework
05:15 How to go viral
08:21 Why isn’t MrBeast building the Y-Combinator of Creators?
09:12 He defines his own language. ie: lull, reengagement
11:26 Startup Idea 1: Audience and Engagement Insights Software for YT
12:32 Obsession is a prerequisite
13:13 Bias for Action
14:01 Grounds Himself
15:54 Constraint Fuels Creativity
17:39 Always have a Backup Day
18:54 Communication is key
19:37 Leverage Experts
21:55 "No does not mean no" can get toxic
22:43 Meritocracy
23:27 His numbers are HUGE
28:02 Keep things simple
27:15 Work Life Balance Debate
28:20 What is the goal of our “content”
29:37 Ads as Content
30:18 Does his culture scale
31:12 His incentive structur
32:28 Final thoughts1) YouTube is eating all media:
• 99% of TV shows would flop on YouTube
• Platform-specific content is crucial
• MrBeast: "We are not Hollywood"2) A-player mentality:
• Only hire obsessive, coachable people
• B-players can be trained, C-players must go
• "There's only room for A-players here"3) Re-engagement strategy:
• Hook viewers at 3-minute mark
• Use spectacles that only MrBeast can do
• Example: Carl watching Josh in prison video4) Data-driven content:
• Creators are data scientists, not just entertainers
• 60M views = same as presidential debate
• Obsess over audience retention graphs5) Constraints fuel creativity:
• Don't rely on big budgets
• Example: Year's supply of Doritos is more engaging than $20k cash
• "Creativity is the answer, not money"6) Communication is key:
• Define when to use in-person, email, or text
• No excuses, move on mentality
• "Late" isn't in MrBeast's dictionary7) Consultants are cheat codes:
• Leverage expert knowledge
• Example: Call previous world record holder
• "Consultants are a gift from God"8) Brand dea…
-
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
18 september 2024 · 29 min
Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. Oren shares his expert insights on the role of luxury, craftsmanship, and storytelling in product design, and how these elements can elevate your brand. If you're curious about using TikTok to grow your business, this conversation is packed with valuable takeaways! Lees meer
Timestamps:
00:00 Intro
00:55 Startup Idea 1: Collectible Pokemon iPhone Case
10:22 TikTok Shop is a game-changer
15:10 The power of creator communities
18:38 TikTok Shop success formula
21:40 Oren’s tech stack and tools
24:37 YouTube vs TikTok
26:29 Oren's content creation philosophy1) Startup Idea 1: Collectible Pokemon iPhone Case
• Combines collectibility and utility
• A product’s utility is the best way to standout on the interet
• Tap into current trends to leverage the zeitgeist2) TikTok Shop is a game-changer:
• Scale through affiliate creators
• Brands pay $1,500-$2,500/month retainer
• Creators earn 20% commission on sales
"Kids aged 20-25 are making 10-25k/month off these commissions" - Oren3) The power of creator communities:
• Discord channels like "Your First Dollar"
• Brands recruit creators for TikTok Shop
• Learn video creation, hooks, and editing
Pro tip: Brands can find pre-trained creators here4) TikTok Shop success formula:
• Wide demographic reach
• Multiple creators across age/race/gender
• Leverage Amazon for fulfillment
Example: Goalie (gummy brand) offering Rolex, Lamborghini as affiliate incentives5) Content creation golden rule:
• Provide saveable, shareable value
• Entertain (replace Netflix experience)
• Or fail
"So many people fall in that third bucket because they go say, I'm going to talk about my brand story" - Oren6) TikTok vs Youtube:
• TikTok algo allows for hyper-specific targetin… -
Sales funnels for Beginners
16 september 2024 · 52 min
I’m joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels. Lees meer
1) Startup Idea 1: Paid Ads Agency
• Huge market for one-person ad consulting businesses
• Target specific verticals (e.g., hair salons, female info product owners)
• Take a cut of revenue instead of charging upfront2) Facebook ads still crush it (for 40+ demo):
• Still effective for 40+ demographics
• AJ&Smart spends $80k/month on FB ads
• 318% ROI in June ($252k revenue from $80k spend)
"Meta ads are only dead for people under 35" - Jonathan3) Funnel basics:
• Opt-in page → Free training video → Call booking
• Use ClickFunnels for quick tests
• Use Framer for validated funnels
Pro tip: Automate everything possible in your funnel4) The book funnel strategy:
• Offer free digital + physical book
• Lose money upfront to get email addresses
• Monetize later with other offers
Example: http://workshopperplaybook.com/5) Copywriting hacks:
• Focus on increasing status (even for B2B)
• Use pain vs. pleasure framework
• Adjust tone based on economic conditions
Key insight: Status increase drives purchases, even in corporate training6) Jonathan's funnel philosophy:
• Don't obsess over tracking every conversion source
• Focus on overall company growth
• Prioritize Facebook ad spend ROI
"You have your monthly P&L. You just make sure your company is growing" - JonathanTo improve your rankings your business on Google and using AI for SEO, sign up to
http://boringmarketing.com/
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
Want more free ideas? I collect the best ideas from the pod and …
-
How to become a solopreneur (3 $1M+ startup ideas)
11 september 2024 · 42 min
I’m joined by Marc Lou, a serial entrepreneur and indie hacker legend, as we explore innovative startup ideas, and his frameworks for content marketing, gamification, and pricing Lees meer
1) Sell Digital Products
• Create courses/ebooks on what you know
• Focus on life-changing hacks (e.g. better sleep)
• Use gamma.app for slick lead magnets
Pro tip: Share your personal journey, not just advice2) Document your journey publicly:
• Share what you're working on (Twitter, YouTube, etc.)
• Creates initial traction & builds audience
• Find your authentic voice over time
Key: Use "I" statements, not "you should" when starting out3) Smart pricing strategies:
• Always use a paywall
• Don't undervalue your work
• Research competitor prices
• Test one-time vs. subscription models
"When it's cheap, people will undervalue the product." - Mark4) Harness the power of gamification:
• Inspired by Pokemon Sleep's $100M success
• Apply to habits: sleep, diet, workouts
• Use leaderboards, points, rewards5) Gamify GitHub commits for devs!
• Combine Github commits with credit card point system
• Create leaderboards and scorecards for commits
• Leverage word of mouth and social for growth6) Stripe Atlas alternative for indie hackers
• Legal setup & tax optimization
• Simplify global business setup
• Explore international business structures
• Premium support services
"It's the #1 question I receive on every YouTube video." - Mark on legal advice!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup…
-
The ultimate guide to product building with the man who changed software
9 september 2024 · 49 min
I’m joined by Jason Fried, Co-founder and CEO of 37signals, as we deep dive on innovative startup ideas, our frameworks to building products people love, and our thoughts on the current software landscape. Lees meer
1) The "Scratch-off Ad" app idea:
• Full-screen ad you scratch off with your finger
• Blow into mic to clear "dust"
• Chance to win prizes/coupons
• Global, once-a-day experience
Potential: Massive user base, high engagement2) "Shower Door Sketch" app concept:
• Simulates drawing on steamy shower glass
• Ephemeral canvas that fogs up & clears
• Add shower sounds for immersion
• Screenshot to save ideas
Perfect for creative brainstorming!3) Key insight: Bring real-world experiences to digital
• Leverage mystery, surprise, uncertainty
• Create moments that can't be replicated
• Tap into universal human experiences
"There's some sort of deeper universal things to tap into here." - Jason4) The power of limitations in software:
• Time-based experiences (HQ Trivia)
• Visit-once websites
• Apps with "open hours"
Creates scarcity & increases perceived value5) Hobbyist ethos missing in modern software:
• Early internet had more quirky, fun projects
• Less focus on monetization, more on exploration
• Need for "weirder" apps and experiences
Challenge: How can we make the internet weird again?6) Cozy software movement:
• Make apps feel warm, comfortable
• Contrast to clinical, cold modern design
• Focus on user experience & delight
Goal: Create software people genuinely enjoy usingWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communitye…
-
4 profitable startups from the founder of exploding topics
4 september 2024 · 32 min
Join us for an engaging conversation with Brian Dean, Co-Founder of Exploding Topics I, as we explore a wide range of startup ideas and business opportunities Lees meer
1) AI Content Updater for Publishers
• Automatically finds & updates outdated content
• Fixes broken links, outdated stats, irrelevant info
• Integrates with CMS for seamless updates
• Target: Large publishers with 1000s of posts
• Potential: $1k-$10k/month per enterprise client2) Uber Black of Meal Delivery
• Chef-prepared, high-end meals ($50-$75 per meal)
• Beautifully presented, like an "Apple product"
• Target: Tech cities with high-income professionals
• Potential: Multi-million dollar business in select markets
• Key insight: There's always a market for premium versions3)ADHD Brand & Community
• Position ADHD as a potential superpower
• Create content, products, and community
• Start with social media to build audience
• Expand into apps, tools, coaching services
• Opportunity: No clear market leader in ADHD space yet
• Pro tip: Name it after a historical figure with ADHD4) Content Repurposing Service
• Turn blog posts into videos, podcasts, newsletters
• Target: Content marketers at larger brands
• Pricing: Per-update model to avoid subscription fatigue
• Potential: 8-figure agency if executed wellWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
To improve your rankings your business on Google and using AI for SE…
-
5 $1M+ startup ideas you can launch tomorrow with $0
2 september 2024 · 48 min
Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of startup ideas and business opportunities Lees meer
1) Canva Agency
• Create tutorials on how to use Canva
• Build an audience through YouTube
• Offer design services to viewers
• Hire offshore talent for execution
• Monetize through ads, affiliate links, and services
• Potential: $80K/month with 80% margins 💰2) AI-Generated Type Beats
• Use AI to create thousands of "type beats"
• Upload to YouTube with SEO-optimized titles
• Monetize through streaming, licensing, and beat sales
• Top producers making $60K/month
• Distribution strategy: YouTube + beat marketplaces3) Digital Influencers for DTC Brands
• Create AI-generated influencers owned by brands
• Craft narratives and drama for engagement
• Cheaper and more controllable than human influencers
• Becomes a digital asset on balance sheets
• Use tools like Midjourney, DALL-E 2, Stable Diffusion4) AI Email HTML Generator
• Solve the pain of writing email HTML
• Create an AI-powered tool with visual preview
• Target keywords like "email HTML generator"
• Distribution: AI directories, Google Ads, content marketing
• Potential: $20K MRR, sellable for $1M+5) Newsletter Service for Short-Form Creators
• Help creators monetize through newsletters
• Creator records 30-min video, you create newsletter
• Build targeted B2B email lists
• Monetize through ads and sponsorships
• Potential: $20K/month per newsletterWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 J…
-
The step by step guide to starting a business from $0
29 augustus 2024 · 40 min
I’m joined by Adam Robinson who has bootstrapped startups to millions of dollars in revenue, as we deep dive on how we would validate and grow a startup idea. Lees meer
1) The Yonder Phone Pouch market is exploding
• Locks phones away to create "phone-free spaces"
• Already in schools, concerts, comedy shows
• Huge potential for innovation (charging, remote unlock, etc.)
• Adam predicts 98% of middle schools will require in 10 years2) How to validate & launch a Yondr competitor:
• Target affluent customers first (Elon approach)
• Have 100s of conversations before building
• Look for "eyes lighting up" as signal
• Prototype only after strong validation3) Growth strategy: Micro-influencer UGC
• Outreach to 1000s of relevant micro-influencers
• Send free product, ask for honest posts if they like it
• No monetary incentives needed for authentic content
• Aim for breadth of coverage, not mega-influencers4) Copywriting Framework
• Study successful brands in similar space (e.g. Jolie)
• Use AI (Claude, ChatGPT) to adapt their style
• Remember: Don't copy, but get inspired and make it your own5) The "third way" of building startups:
• Combine Rework's bootstrapping principles with Y Combinator's focus on product excellence
• Result: Profitable growth without VC dependency
• If product is truly excellent, word-of-mouth drives growthWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
To improve y…
-
5 validated startup ideas to get you paid (steal these $1M+/year ideas)
27 augustus 2024 · 44 min
I’m joined by Chris Koerner who owns 8 RV parks + 7 companies, as we jam on 5 ideas he would start tomorrow: Lees meer
1) Content Management for underserved platforms
• Instagram Reels can be cross-posted to Facebook
• FB Reels get massive organic reach (100k+ views/hr)
• Clickable links allowed in comments (unlike IG)
• Opportunity: Build a tool/agency to automate this for creators2) Programmatic SEO Franchise
• Use tools like Zapier, TagParrot, Whalesync to create 1000s of local landing pages
• Target undersaturated home services niches
• Sell as a "business in a box" for $10k + monthly fee
• Cheaper than a franchise, potentially huge ROI3) Viral-Content Finder
• Content often goes viral on one platform, unknown on others
• AI could scan for viral content in your niche across platforms
• Automatically repurpose & post to your accounts
• Bonus: Add viral potential prediction feature4) "Lifetime Warranty" DTC Brand
• Inspired by Shady Rays ($130M sunglasses brand)
• Offer lifetime replacements, factor cost into pricing
• Apply to other niches: flip flops, accessories, etc.
• Key: High margins + emotional connection to product5) Shopify Abandoned Cart Call Center
• Human outreach converts WAY better than automated messages
• Target high AOV Shopify stores (100$+)
• Offer no upfront cost, take % of recovered salesWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
To improve your rank…
-
How I use Pinterest and Google Trends to find startup ideas
23 augustus 2024 · 21 min
In this episode, we dive deep into uncovering validated startup ideas by leveraging anti-trends on Pinterest and Google Trends. I'll walk you through my workflow, showing you exactly how to use these tools to spot emerging trends, identify key problems and solutions, and find creators and websites thriving in these niches. If you're looking for a fresh approach to finding your next big startup idea, this episode is packed with actionable insights you won't want to miss! Lees meer
1) What are anti-trends and how to spot them
• Anti-trends = opposite of what's hot right now
• Example: "AI-free" products when EVERYONE is jumping on the AI bandwagon
• Why it works: Creates a unique moat + appeals to overlooked market segments
• How to spot anti-trends: Real-world observations, Social media chatter, Consumer studies (e.g. recent study shows AI mentions LOWER purchase intent)
• Pro tip: Always be on the lookout for what's NOT being talked about2) Tool: Pinterest deep dive:
• Shows monthly/weekly changes
• Reveals related trends
• Displays popular pins
• Example: "Slow living" trend analysis gives insights into minimalism, cozy bedrooms, etc.3) Tool: Google Trends + Glimpse hack:
• 5-year view of trend growth
• Related trends
• Social platform activity
• Topic maps
• Pro tip: Look for steady, sustainable growth rather than spikes4) Competitive research workflow:
1. Use Claude AI to list top creators/websites in your niche
2. Analyze their traffic/backlinks with Ahrefs
3. Check creator growth on ViewStats5) Key questions to ask:
• What products/services can I create for this anti-trend?
• Where's the audience hanging out?
• Any low-hanging fruit in terms of SEO?
• Which geographic markets are underserved?6) Remember: Anti-trends are about serving overlooked markets
• There's often less competition and more passionate audiences in these niches
• Don't be afraid to go against the grain!Want more free ideas? I collect the best ideas from the pod and give them to you for fr…
-
4 SaaS ideas you can build as a SOLO founder
15 augustus 2024 · 16 min
In this episode, I share 4 SaaS ideas with massive potential. I'll dissect each concept, revealing its market opportunities and possible pitfalls. Plus, learn the exact strategies and frameworks I'd use to grow these innovative software businesses from the ground up. Lees meer
1) Legal Jargon Simplifier
• Chrome extension that demystifies complex legal docs
• AI-powered "for dummies" version of Terms of Service
• Highlights red flags and unusual clauses
• $5/month or $50-75/year for premium featuresGrowth Strategy:
• Viral social media comparing simplified vs. original ToS
• Chrome store optimization
• Referral program: "Protect a friend, get a month free"
• Partner with legal education platforms2) Micro-Influencer Campaign Manager
• AI-powered tool for small to medium-sized brands
• Vets micro-influencers
• Automates outreach, negotiation, content approval
• Tracks performance across platforms
• $149 for 20 influencersGrowth Strategy:
• Free influencer campaign ROI calculator
• Partner with smaller e-commerce platforms
• Certification program for marketing specialists
• "Campaign of the month" showcase
• Host online speed dating events for brands/influencers3) AI Writing Coach for Non-Native English Speakers
• Analyzes writing style and common errors
• Real-time suggestions for grammar, style, vocabulary
• Content-specific language usage tips
• Personalized writing exercisesGrowth Strategy:
• Free professional English proficiency assessment tool
• Host webinars on effective business writing
• Build a community for non-native speakers
• Showcase success stories of career advancement4) Micro-Localization Platform
• AI analysis of local cultural nuances and trends
• Adapts content for different localities
• Integrates with CMS and social media platforms
• Real-time performance tracking
• $199-400 per localityGrowth Strategy:
• Free cultural sensitivity reports for top global brands
• Create a "local rank score" for brand adaptation efforts
• Partner with mar… -
How to write a book with AI [step-by-step guide]
12 augustus 2024 · 46 min
I’m joined by Justin Welsh, a 7-figure Solopreneur & Creator, where we dive deep into how we would build an AI-powered book empire and the opportunities and challenges that AI brings. Lees meer
1) AI-powered book empire 📚
Greg's step-by-step process:
• Use Claude/GPT-4 to brainstorm book concepts
• Analyze Amazon bestsellers with Jungle Scout
• Generate detailed outlines with AI
• Use Grammarly & Hemingway app for editing
• Leverage Bookstat for real-time sales data2) The rise of AI brings opportunities AND challenges
• AI will devalue most content, making it harder to stand out
• Top 1% of creators may earn 100x more due to increased demand for quality
• Early adopters can capitalize on AI-powered content creation
• Long-term success still relies on unique perspectives and staying power3) Creator-led businesses: The new frontier
• Example: Midday Squares
• Buying products as a "tip" for valuable content
• Stand out in a world of commoditized products by becoming a person people want to supportWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: gregisenberg.com/30startupideas
🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!
Spots are limited.
https://www.communityempire.co/
📬 Join my free newsletter to get weekly startup insights for free:
https://www.gregisenberg.com/
70,000+ people are already subscribed.
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JUSTIN ON SOCIAL
X/Twitter: https://x.com/thejustinwelsh…
-
He gave me 3 creator tool ideas that will print money
7 augustus 2024 · 43 min
I’m joined by Tibo Louis-Lucas , Founder of Revid.AI, as we explore a wide range of Creator tool ideas and business opportunities Lees meer
1) Brand & Influencer Matching 2.0
• Passionfruit's success shows there's still room for innovation.
• Idea: Flip the model. Create a "link tree" for brands, not creators.
• Use AI to curate & rank inbound creator applications.
• Brands save time, creators find opps. Win-win.2) Framework: Mini-Tools Strategy for Growth
• Build small, useful tools related to your core product.
• Example: Taplio's LinkedIn video downloader drove 1M+ monthly visitors.
• Key insight: The simplest ideas often outperform complex ones.
• Let users try core features without signing up. Genius!3) SEO Isn't Dead (Despite ChatGPT)
• Action-based queries (e.g., "compress video") will still drive Google traffic.
• Double down on building useful web tools.
• They'll likely remain relevant even as AI search evolves.4) Content strategy: Humans + AI is the future
• Don't rely 100% on AI for content creation
• Combine AI assistance with genuine human experiences.
• Story-driven content will always stand out.
• Bonus Insight: Anti-positioning is underrated.5) "Certified No AI" Product Suite
• As AI-generated content floods the market, there's opportunity in the opposite direction.
• Idea: Build a suite of "certified no AI" tools for content creation.
• Position as the authentic, human-centric alternative.
• Tap into growing AI fatigue.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: gregisenberg.com/30startupideas
🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, busi…
-
5 $1M+ AI startup ideas from an indie hacker legend
5 augustus 2024 · 39 min
I’m joined by Danny Postma, Founder and CEO of Headshot Pro, as we explore a wide range of AI startup ideas and business opportunities Lees meer
1) AI Keyword Generator + Content Creator
• Use Ahrefs to find low-competition keywords
• Generate AI content for each keyword (e.g. AI tattoos)
• Build directories and tools for user-generated content
• Rapidly create 100k+ pieces of content
• Google loves it, traffic pours in2) Comfy UI Marketplace
• Visual drag-and-drop interface for AI workflows
• YouTubers creating tutorials = market validation
• Build marketplace for Comfy UI templates
• Sell/rent out workflow templates
• Next big wave in AI development3) Fiverr/Upwork 2.0 (AI-powered)
• Clone freelance platforms, but hire AI bots instead of humans
• Automate repetitive tasks (e.g. translations)
• Make it feel like hiring a person, but it's 100% AI
• Target businesses wanting reliable automations
• Potential acquisition target for Fiverr/Upwork4) Niche AI Tools for Professionals
• Target specific professions (e.g. veterinarians, nurses)
• Create AI note-taking and workflow tools
• Less competition than broad consumer apps
• Professionals prefer specialized tools5) AI-Powered Marketing Agency
• Run entire agency on AI without clients knowing
• Example: Headline99 for $99 landing page headlines
• Use questionnaires + AI to generate ideas
• Human in the loop for final selection
• Scale to $1B revenue with minimal staffWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: gregisenberg.com/30startupideas
🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single …
-
Startup ideas brainstorm (steal this $130k/month idea)
31 juli 2024 · 19 min
In this episode, we explore 8 standout startup ideas from Dani Grant’s list of 139. I’ll break down why each idea has potential or pitfalls and share the frameworks and strategies I’d use to grow these businesses. Lees meer
Here are the most interesting ones (with my takes):
1) Product Spec Doc SaaS
• Google Docs for PMs
• Pricing Potential: $20/mo
• Partner with PM influencers (e.g. Lenny Rachitsky )
• Build MVP, then get creator buy-in
• Solid idea, but needs influencer partner to succeed.2) Developer Portfolio Site Builder
• Like Format but for devs
• $15/mo avg per user, low churn
• Start by designing for influencer devs
• Build MVP after refining the concept
• Great cash flow biz. Niche website builders still work in 2024!3) Blog + Newsletter in a Box
• Set up blogs like Fred Wilson’s AVC
• Use existing tools (Substack, WordPress)
• One-time fee, cold outreach model
• Good side hustle. Keep it simple, don't try to be Substack 2.0.4) JSFiddle Meets Twitter
• Social code sharing + memes
• Devs love to remix and share
• Build on existing dev culture
• Compelling idea. Devs crave better social tools.5) Shopify for X
• No-code marketplace builder
• No-code messaging app creator
• No-code Instagram clone maker
• HUGE potential. The unbundling of Shopify is coming!6) HQ Trivia for Dating
• Live, gameshow-style dating app
• Start in NYC or LA
• Make it feel like reality TV
• Love this. HQ format will make a comeback in new niches.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: http://gregisenberg.com/30startupideas
🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.
You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable…