The Production Geeks

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1. Production Geeks: Upgrading to LED Walls, Virtual Sets & Studio Tech

   29 september 2026 · 22 min

   Afspelen
   Should your production studio make the switch from traditional green screens to an LED wall? In episode 4 of Production Geeks, Michael Sorrentino and Dave Shaw breakdown the real-world pros, cons, and technical realities of installing an LED wall in their Midtown Manhattan studio. Lees meer

   From navigating pixel pitch (1.2mm vs 1.9mm), managing power circuits, and avoiding moiré patterns to leveraging dynamic lighting and virtual sets for live events, learn what it actually takes to build and run modern studio infrastructure.

   Need expert studio consulting, virtual production services, or high-end NYC video production?
   Visit https://sorrentinomedia.com to connect with the team.

2. Starlink, Electric Planes, and Studio LED Tech

   18 juni 2026 · 27 min

   Afspelen
   Welcome to episode three of The Production Geeks! Streaming live from our Midtown Manhattan rooftop, we are diving into the complex engineering behind two massive, upcoming live events. Lees meer

   In this episode, we talk about:
   • Upgrading our NYC studio with a cutting-edge 1.2mm pitch LED video wall for an international 4th of July celebration. We break down the realities of broadcast refresh rates, power circuits, and front-serviceable wall mounting.
   • Solving the extreme technical challenges of live streaming the first-ever 30-person fully electric passenger plane test flight.
   • How we are leveraging iPhones with the LU Smart app, bonding cellular connections with Starlink in mid-air, and programming a multi-second delay to keep ground and air cameras perfectly in sync.
   • Marrying live flight data (via JSON push/pull API) into Singular Live HTML graphics over a vMix switcher.

   Timestamps:
   0:00 - Introduction & Rooftop Margaritas
   1:40 - Project 1: 4th of July Tall Ships Live Stream
   5:22 - The Tech of LED Walls: Pixel Pitch & Refresh Rates
   7:37 - Powering & Mounting Heavy Studio LED Walls
   11:07 - Getting Seamless Visual Angles with LED Panels
   15:53 - Project 2: Streaming the First Electric Passenger Plane Flight
   17:27 - Networking, Starlink on Planes & Latency Delays
   20:18 - Integrating Real-Time Flight Data & Cloud Backups
   25:07 - The Nightmare of Starlink Port Forwarding

   Whether you're an audio listener or watching us via the new video podcast features on Apple Podcasts and Spotify, thank you for tuning in!

   Make sure to rate, review, and follow the show on your favorite platform.

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   232 Madison Avenue
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   (212) 203-8419
   www.SorrentinoMedia.com
   https://www.sorrentinomedia.com/contact-sorrentino-media

   #videoproduction
   We sp…

3. Filming a Video Podcast Inside a Moving Car - Rigging Moving Vehicles with Blackmagic, ATEM Mini, and Tilta

   21 mei 2026 · 33 min

   Afspelen
   What happens when you have to shoot a high-stakes, multi-camera video podcast inside a moving vehicle, but your setup window is just a hard two hours? Lees meer

   In this episode of The Production Geeks, Mike Sorrentino and Dave Shaw pull back the curtain on the chaotic engineering and logistics behind a recent project wrapped for a major automotive sponsor. When vehicle delivery was delayed on shoot day, the team had to reverse-engineer a complex production workflow on the fly to get everything rigged, power-mapped, and tested before the talent arrived.

   Mike and Dave break down the exact "prosumer" gear and workflows used to solve this high-pressure bottleneck, including:

   Windshield Multi-Cam: Using the Blackmagic Cam App on iPhones to capture clean 4K ProRes files directly to external SSDs.

   The Backseat Brain: Utilizing an ATEM Mini Extreme ISO in the moving backseat to manage synchronized backup streams (and how they handled phone overheating from the midday sun).

   Mobile Video Village: Clamping a Hollyland Cosmo wireless transmitter to a roof rack to push a real-time multi-view feed up to 1,000 feet away to a chase truck, allowing the client and agency to monitor audio and video live.

   Exterior Tracking Shots: A review of the Tilta Hydra Alien Mini electronic suction cup mount paired with the DJI Osmo Pocket 3 for smooth 60 MPH shots.

   Hidden Audio: How our audio tech battled intense road noise using DPA mini-shotgun mics on the sun visors alongside hidden lavaliers.

   Segments:
   00:00 Whiskey Tasting and Sponsored Car Podcast Concept
   02:55 Production Logistics and Vehicle Delivery Challenges
   06:37 The Two-Vehicle Setup: Car A vs Car B Workflows
   08:34 Windshield Multi-Cam Rigging and Blackmagic Cam App
   10:34 Backseat Engineering: ATEM Mini Extreme ISO Workflow
   13:32 Mobile Power Demands and Vehicle Inverter Failures
   15:10 Hollyland Cosmo Wireless Transmission Range Testing
   18:03 Amazon Monitoring Setup and Audio Splitter Adjustments
   20:48 Hollyland Headset Comms Distance…

4. Engineering Certainty: Inside the Madison Ave Studio Build | The Production Geeks Ep. 1

   7 mei 2026 · 41 min

   Afspelen
   Welcome to the debut of The Production Geeks. In this inaugural episode, Mike Sorrentino and Dave Shaw (VP, Content and Creative Engineering) pull back the curtain on the technical evolution of Sorrentino Media. Lees meer

   Transitioning from their long-running Media Offline series, Mike and Dave pivot toward the "work that goes into the work," focusing on high-level engineering and the "raw" reality of complex production.

   Inside this episode, Mike and Dave dive deep into:The Philosophy of Certainty: Why their core product isn't live streaming, but the guaranteed reliability of a broadcast signal—from midtown studios to electric airplanes.

   Studio 6: The Madison Ave Build: A technical post-mortem of their 37th & Madison facility, moving from a "gut reno" to a fully remote-controlled, versatile studio 2.0.

   The "Nerd" Stack: An on-the-spot technical tour showcasing LiveU cellular bonding, Blackmagic Design routing, and the integration of vMix and Hollyland comms.

   Engineering the Board: A breakdown of their Behringer X32 audio workflow and why specialized engineering beats "cookie-cutter" setups every time.

   Whether you're a CTO looking for mission-critical reliability or a fellow production nerd obsessed with signal flow, Mike and Dave share the "10% of ideas" that actually make it to the air.

   Recorded Live at Madison Ave Live Studios, NYC.

   CHAPTERS
   0:00 Intro – “It’s Production Geeks time” & show concept
   0:08 What is Production Geeks? – Nerds vs. geeks, solving technical problems for clients
   3:25 Keeping It Raw – Embracing mistakes, “we don’t sell video, we sell certainty,” Goose Island IPA segment
   6:08 Studio Origin Story – Moving to Studio Six, “bomb went off” space, rebuilding the room
   9:59 Live Studio Tour – LU-Smart / LiveU bonding, cameras, acoustics, control room & vMix
   14:54 Routing & Infrastructure – Blackmagic VideoHub 40x40, “anything to anywhere,” Apple TV/Oscars example
   19:49 Audio Deep Dive – Behringer X32 Compact, Midas preamps, buses, IFB, and why audio is…

5. Crafting a Story with Jesse VandenBergh

   15 augustus 2023 · 46 min

   Afspelen
   This week, we’re joined by Jesse VandenBergh, Story Producer at Sorrentino Media to talk about how a video goes from an idea to a finished product. Jesse discusses the valuable lessons he learned from working in comedy and news and how he implements them into telling compelling client stories. Lees meer

6. Creative Discoveries from Pre-Production to Post

   30 juni 2023 · 39 min

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   This week, two Sorrentino Media employees take over the microphone – Ashley Vernola (Senior Video Editor and Post-Production Coordinator) talks with Wade Shields (Creative Director) to discuss their working relationship, the history of the company, and what makes them great collaborators and friends. You don’t want to miss this deep dive into the creative process! Lees meer

7. Creating and Launching Brands with Donna Loughlin

   3 april 2023 · 48 min

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   This week, we're joined by Donna Loughlin, founder of LMG PR, a public relations agency that, since its founding in 2002, has helped launch over 500 innovative companies. Donna is also the host of Before It Happened, a podcast about the experiences that inspired innovators in different industries. Lees meer

8. Everything You Need to Know About Podcasts with Natalie Layne

   21 maart 2023 · 30 min

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   This week, we pull back the curtain and get metatextual, in this podcast about podcasting! Natalie Layne, Director of Audio Production at Sorrentino Media, joins us to discuss what goes into making a podcast, from conception to publication. Interested in learning more about Sorrentino Media's podcast services? Visit sorrentinomedia.com/podcast-production. Lees meer

9. Forging Your Own Path with Kathleen Foster

   1 februari 2023 · 49 min

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   This week, guest host Liz Weaver O'Keefe speaks with Kathleen Foster about her myriad experiences within media. Following her career as a broadcast journalist corresponding from conflict zones, Kathleen works with Sorrentino Media as a producer and media trainer–all while publishing a novel based on a fascinating ancestor–and provides great insight into forging your own path in your career. Lees meer

10. How a Creative Director Thinks with Wade Shields

    18 januari 2023 · 53 min

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    This week, we're joined by Wade Shields, Creative Director at Sorrentino Media, to discuss the art and practice of creative direction, hearing some of Wade's stories of working with clients, as well as his own creative projects.

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