BigDeal

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178 afleveringen, van nieuw naar oud

  1. Manipulation Expert: How to Read Anyone Instantly | Robert Greene

    5 november 2026 · 1 uur 34 min

    Afspelen
    Robert Greene is the legendary author of The 48 Laws of Power, a book that's been banned in prisons, celebrated by CEOs, and studied by everyone from rappers to world leaders. This episode dives into the darkest and most practical truths about human behavior, from why your friends are more likely to betray you than your enemies to how AI and technology are domesticating us into passive, powerless versions of ourselves. Robert reveals why children are better at spotting liars than adults, how 50 Cent taught him to negotiate like a king, and the exact body language cues that signal confidence, deception, and dominance. Lees meer

    In this episode, you'll learn:

    How AI is making your brain weaker and how to fight back.

    The 3 most powerful laws from The 48 Laws of Power.

    Why hiring friends can destroy your business.

    How to read body language and spot lies, weakness, and power.

    Why distractions are keeping you from living a meaningful life.

    ___________

    (00:00:00) Introduction: The 48 Laws of Power and Reading Human Nature(00:00:53) The Domestication Problem: How We're Losing Our Edge(00:03:43) AI and the Death of Original Thinking(00:06:20) The Child Within: How Successful People Stay Impudent(00:08:11) The Three Most Powerful Laws: Irreplaceability, Boldness, and Formlessness(00:11:34) Law Four: Say Less Than Necessary and the Power of Silence(00:15:50) Nonverbal Communication: The Body Language of Power(00:19:21) Detecting Liars: Past Behavior and Forcefulness as Red Flags(00:23:15) Envy: The Invisible Gas Poisoning Your Relationships(00:37:23) Law Two: Never Hire Friends—Why Friendship Destroys Business(00:40:30) The Joker Was Right: Your Scars Come From Those You Love(00:41:06) Human Nature's Dark Side: Short-Sightedness and Emotional Immaturity(00:44:26) Optimism vs. Critical Thinking: The Balance Every Leader Needs(00:50:23) Abraham Lincoln's Strategy: The Power of Vision and Staying the Course(00:52:19) Know Your Soul: Protecting Your Uniqueness in a World That Wants…

  2. How to Completely Change Your Life in 60 Days (Or Less)

    3 november 2026 · 24 min

    Afspelen
    This episode breaks down the exact frameworks that separate people who set goals from people who actually achieve them, why most people are scared of growth and how to name those fears out loud, and the specific systems that will help you lock in, focus, and finish the year strong. From the four numbers you should track in business to why mental masturbation is the single reason most people don't win, you'll learn how to look at what you built, visualize what you want, and execute like your life depends on it. Lees meer

    In this episode, you'll learn:

    Why you don't need more time, you just need focus

    Kat Cole’s “hotshot” rule

    Why thinking about your goals is not the same as doing the work

    The Disney flywheel principle

    Why most people are scared of growth

    ___________

    (00:00:00) Introduction: 59 Days to Dominate 2027(00:00:31) The Timeline Truth: You Need a Deadline, Not More Time(00:01:32) The 2027 Strategy: Look at What You Built(00:02:22) Small and Consistent Beats Sporadic: Track Your Progress(00:04:42) Where We Lost: The Brutal Truth About What Didn't Work(00:05:42) How to Focus Like Your Life Depends on It(00:06:38) Context Is Everything: Nothing's Good or Bad Except by Comparison(00:08:01) 2027 Goals: Do Fewer Things, Focus on What You Really Want(00:09:07) Visualization: The Disney Flywheel and How to Build Yours(00:10:56) The Hotshot Rule: What Would the Best Version of You Do?(00:11:30) The Contrarian Flywheel: How Content, Events, and Products Connect(00:12:58) Anti-Visualization: Prepare for What Will Go Wrong(00:14:30) Go Out and Execute: Mental Masturbation Is Why Most People Don't Win(00:17:23) The Theme for 2027: Does It Convert, Compound, and Pay for Itself?(00:17:57) Make It About Them: Why Your Team Needs to Win Too(00:19:22) Definitions Change the World: Results Over Activity(00:20:38) Name Your Fears Out Loud: Why Most People Are Scared of Growth(00:21:44) Talent Has Nothing to Do With Success: The Commitment Advantage

    ___________

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  3. This Video Will Find You When You Need It The Most

    26 oktober 2026 · 18 min

    Afspelen
    Today’s episode breaks down why failure is the entrance fee for success, how three seemingly ordinary entrepreneurs rewired their brains to look for possibilities before problems, and the exact mindset that separates people who build billion dollar companies from people who stay stuck wishing. Lees meer

    In this episode, you'll learn:

    The “Unlucky One” principle

    Why James Dyson went through 5,127 failures over five years

    How Ole Kirk Christensen fought bad luck, misfortune, and catastrophe on his path to build Lego

    How Jack Ma failed his way to becoming a billionaire

    Jensen Huang’s pain and suffering framework

    Why Sara Blakely's father celebrated her failures at the dinner table

    ___________

    (00:00:00) Introduction: What If It All Works Out?(00:00:25) The Realistic Trap: Why Pessimism Disguises Itself as Practicality(00:01:22) The Failure: James Dyson's 5,127 Prototypes(00:03:14) Hiring Graduates Over Veterans: The No Fear Advantage(00:03:54) Man Is Meant to Be Humbled: The Mike Tyson Principle(00:04:40) The Unlucky One: Ole Kirk Christiansen and the Birth of LEGO(00:07:19) The Obstacle Becomes the Way: Marcus Aurelius on Adversity(00:07:53) Cody's Recent Failures: The $80K Recruiter and the $50K Studio(00:09:04) Jensen Huang on Pain and Suffering: The Character Builder(00:11:28) The Reject: Jack Ma's 30 Rejections Before Alibaba(00:13:40) The Six-Minute Meeting: When Unstoppable Meets Opportunity(00:14:32) Rejections Are Just Reps: Reframing Failure as Practice(00:15:13) Sara Blakely's Dinner Table: Celebrating Failure as a Family Ritual(00:16:31) Closing: I Want to Give You Pain and Suffering

    ___________

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  4. MrBallen: How to Tell Stories Better Than 99% of People (Do This)

    22 oktober 2026 · 1 uur 24 min

    Afspelen
    MrBallen is one of the most successful storytellers of our generation, with tens of millions of followers across platforms and a media empire built entirely on his ability to captivate an audience. In this episode, he breaks down the exact frameworks that separate people who can hold a room from people who lose it in seconds, why commitment to the story is more important than the story itself, and how to use silence, simplicity, and tension to make any story unforgettable. Lees meer

    In this episode, you'll learn:

    Why commitment to the story is everything

    The simplicity principle:

    Why the hook is about biographical weight, not flashy openings

    How to use silence as a tension building tool

    Why near death experiences teach you that the worst thing that can happen is never as bad as dying

    Make your business official with the sponsor of today's video, Bizee.

    "MrBallen Presents: The Terror Within" is out now! Buy your copy here.

    ___________

    (00:00:00) Introduction: The Power of Commitment in Storytelling(00:04:12) The Luther Charles Story: How to Hook an Audience(00:08:03) Simplicity Is King: The Three-Bullet System(00:14:26) The Opening Salvo: Biographical Information That Hooks(00:24:22) The San Francisco Bomb: When Public Speaking Goes Wrong(00:26:10) Navy SEAL Training: The Art of Suffering Well(00:28:38) Using Silence as a Weapon: The Power of the Pause(00:35:33) The Graphic Novel: Bringing MrBallen to the Page(00:41:05) Danny LaPlante: The Terror Within the Walls(01:09:03) Harrison Ford Saves a Boy Scout: When Stories Go Right(01:11:46) Afghanistan: The Grenade That Should Have Killed Him(01:21:24) Living on Borrowed Time: Using Mortality as Fuel

    ___________

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    📸 Instagram: https://www.instagram.com/codiesanchez
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  5. Top 1% Secrets To Make EVERYONE Respect You Instantly

    19 oktober 2026 · 25 min

    Afspelen
    Today’s episode breaks down the exact behaviors, communication strategies, and mindset shifts that separate people who get overlooked from people who command respect instantly. From the snap judgments people make in the blink of an eye to the dark arts of leadership nobody will tell you about, you'll learn why being liked is overrated, how to balance authenticity with strategy, and the specific moves that earned respect in male dominated finance and tech rooms. Lees meer

    In this episode, you'll learn:

    Why the way you look, stand, and carry yourself can command respect before you say a word

    The Clap Back Principle: Why your reaction to disrespect can make or break your authority

    Why the best leaders aren’t always liked, and how being too friendly can undermine your authority

    The Context Framework: A simple shift in communication that earns lasting respect and loyalty

    Why being too honest, authentic, and accessible can actually make people respect you less

    ___________

    (00:00:00) Introduction: People Win Because They're Respected, Not Because They're Smart(00:00:46) The Snap Judgment Problem: Why Your Posture Matters More Than Your Words(00:02:09) When to Clap Back and When to Let It Go: The Respect Over Hate Rule(00:03:56) Working With People You Disagree With: The Chess Board Mentality(00:05:00) When to Part Ways: The Warren Buffett Reputation Test(00:06:58) Commanding Respect in Male-Dominated Rooms: The Symmetry and Style Advantage(00:09:23) The Humor Defense: When You Lecture You Stand Above, When You Laugh You Stand Alongside(00:10:08) Being Respected vs Being Liked: Why You Don't Need to Be Friends With Your Employees(00:12:32) The Stoic Under Pressure: Why Emotional Regulation Is Non-Negotiable(00:13:35) The Mystery Factor: Robert Greene on Seduction and Separation(00:15:00) The Authenticity Trap: Why Full Transparency Doesn't Actually Work(00:16:41) White Lies That Win: The Career Advice Nobody Will Tell You(00:18:26) Context Is King: How the Best Leaders Commu…

  6. #1 Career Coach: You’re Building A Life You Don’t Actually Want! (Do This Instead)

    14 oktober 2026 · 1 uur 8 min

    Afspelen
    Suzy Welch is a bestselling author, NYU professor, and one of the most sought after career coaches in the world. She's taught thousands of students how to build lives that actually work, and in this episode, she breaks down why following your passion is terrible advice, how to figure out who you really are, and the exact frameworks that separate people who build the lives they want from people who stay stuck wishing. Lees meer

    In this episode, you'll learn:

    Why following your passion is terrible advice

    The Gen Z values crisis that is making finding work so hard

    The 10-10-10 framework

    Why only 2% of people are living fully authentic lives

    Why failure is your entrance fee into the “Society of Interesting People”

    Code for 20% off The Values Bridge: BIGDEAL

    Link to Suzy's accounts: lnk.to/suzywelch!bigdeal

    ___________

    (00:00:00) Introduction: Follow Your Passion Is Terrible Advice(00:01:08) The Three-Legged Stool: Passion, Aptitude, and Values(00:07:31) Gen Z's Values Crisis: The 2% Problem(00:10:52) The Values Bridge: 200,000 Data Points on What Drives Success(00:12:53) The 10-10-10 Framework: Decision Making That Actually Works(00:21:06) The Six-Word Memoir Exercise: Writing Your Life Forward(00:23:26) The Four Horsemen of Values Destruction(00:26:29) The Authenticity Gap: Why 98% of People Aren't Living Their Values(00:29:27) Stop Looking Backward: Why Therapy Isn't Enough(00:34:47) The 360 Feedback Reality Check: How the World Actually Experiences You(00:39:10) The Career Traits Compass: What Leaders Actually Need Today(00:49:19) The Society of Interesting People: Vernon Jordan's Gift(00:57:05) We Can Do Hard Things: Everything Good Is Hard(01:00:13) Raising Kids Who Aren't A-Holes: The Character-First Approach

    ___________

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  7. Stop Caring: The Art of Not Giving a Sh*t

    7 oktober 2026 · 17 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/stopcaring Lees meer

    You've been telling yourself the same story. That you need everyone to believe in you. That you need permission to go big. That if you just explain yourself better, the haters will finally understand. Here's the truth: the only thing between you and the life you want is believing you need approval from people who aren't even in the arena.

    This episode breaks down why the exact thing people make fun of you for is probably what they wish they were doing instead, how to stop giving everyone equal voting rights over your life, and the hidden cost of caring what people think. From Kanye's refusal to defend himself to Dolly Parton being criticized for her wigs, you'll learn why greatness has been annoying people since 1841, how to tell whose opinion actually matters, and why the best defense in the world is winning so big that other people can't keep your name out of their mouth.

    In this episode, you'll learn:

    Why the people who applaud you at the beginning are usually strangers, not friends and family, and how most people don't actually want you to be great because your success reminds them of their own inaction

    The board of directors principle: how to stop internalizing criticism by asking four questions before you let someone's opinion affect you, and why most people don't deserve voting rights in your life

    Why every clap back steals creative energy from you and pours it into someone who creates nothing, and how the real players aren't even listening to the sound of the crowd at all

    The energy vampire framework: how hanging out with people who diminish you is like holding a puppy by the tail while it tries to run, and why you're the average of the five people you s…

  8. How to Think Like the 1% Elite | Dr K

    5 oktober 2026 · 35 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/drk Lees meer

    You've been telling yourself the same story. That you're stuck. That you need more motivation. That if you just work harder, everything will fall into place. Here's the truth: you're not stuck because you lack effort, you're stuck because you're solving the wrong problem. Dr. K is a Harvard-trained psychiatrist who spent years training to become a monk before revolutionizing mental health on the internet. He's worked with everyone from billionaires to young men living in their parents' basements, and in this episode, he breaks down why most people fail, how to dissolve problems instead of solving them, and the exact frameworks the 1% elite use to master their minds and win.

    This episode breaks down why understanding yourself is more powerful than any business strategy, how the ego runs your life when you don't know how to manage it, and why manifestation is real but 99% of people are doing it wrong. From the five layers of human existence to why depression isn't what you think it is, you'll learn how to build a feedback loop that improves you instead of eating you alive, why stuckness is actually just buried motivation, and how to finally start wanting the things you've been too afraid to chase.

    In this episode, you'll learn:

    Why you're not stuck, you're holding on, and how the most crippling source of suffering for a human being is wanting something you believe you cannot have, which causes your mind to bury your motivational circuitry so you never have to fail

    The understanding principle: how the difference between hard and easy has nothing to do with effort and everything to do with your understanding of the thing, and why all you need to do is understand, not do

    Why…

  9. You Aren’t Burned Out, Your Systems Are Just BROKEN

    28 september 2026 · 18 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout Lees meer

    You've been telling yourself the same story. That you're burned out. That you need a break. That you've worked too hard for too long. Here's the truth: you're not burned out, your systems are just broken. Most people aren't exhausted from working too much, they're exhausted from doing too much of what they hate, what they're not good at, and what doesn't make them money.

    This episode breaks down why you're calling it burnout when you actually just have a job you don't like, even if you own the company. From the CATO process that cuts the chaos to the hero complex that's secretly killing your business, you'll learn how to stop being the ball hog, start building a team better than you, and finally create a business that energizes you instead of draining you.

    In this episode, you'll learn:

    Why you're not burned out for the reasons you think, and how doing too much of what you don't like, aren't good at, and aren't uniquely skilled at is draining your energy every single day

    The CATO process: how to cut all the things that don't make you revenue, automate the things that make you the most revenue first, delegate the high revenue tasks you don't like doing, and outsource everything else so you can finally stop being the hero

    Why being the hero feels like taking heroin and how treating yourself like a drug addict in your business keeps you stuck doing work you hate while annoying everyone around you

    The Walt Disney principle: how your job as CEO is not to do everything but to hire a team of A players better than you who believe in your vision so much they come work for you even though they're fully competent enough to do it themselves

    Why champions don't run at playoff …

  10. The #1 Skill Every High Performer Has (And Every Quitter Lacks)

    24 september 2026 · 20 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bored Lees meer

    Todya’s episode breaks down the hidden superpower behind every high performer: boredom tolerance. Most people fail because they can't sit still long enough for their work to compound. From the attrition moat that clears your competition to the GRIT framework that keeps you in the game, you'll learn why the crowd thins out by commitment, not talent, and how staying boring makes you rich.

    ___________

    (00:00:00) Introduction: The Hidden Superpower Every High Performer Has
    (00:00:50) The Attrition Moat: Why Commitment Beats Talent Every Time
    (00:02:39) The MailChimp Story: Eight Years of Boring That Built Billions
    (00:04:08) The Novelty Cliff: When Your Brain Stops Rewarding You
    (00:05:33) Wanting vs Liking: The Restaurant Test
    (00:06:36) Boredom Is a Signal, Not a Verdict
    (00:07:16) The GRIT System: Gamify It with the Scoreboard Rule
    (00:10:14) Rename and Reframe: The Toll You Pay on the Road to Mastery
    (00:13:11) If Then Framework: Delete the Decision in Advance
    (00:14:57) The Temptation Bundle and Shrink the Rep Rule

    ___________

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  11. #1 CEO Coach: Effort Isn't What Makes You Rich, Do This Instead | Joe Hudson

    21 september 2026 · 1 uur 16 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out! https://contrarianthinking.biz/hudson Lees meer

    Joe Hudson is one of the most sought after CEO coaches in the world, mentoring founders from Mark Pincus to Sam Altman and turning struggling companies into billion dollar businesses. He's spent decades unlocking the hidden patterns that keep high performers stuck, and in this episode, he breaks down why work ethic is overrated, how self-reliance is secretly killing your growth, and the exact frameworks billionaire CEOs use to make great decisions without burning out.

    In this episode, you'll learn:

    Why work ethic is way overrated

    The golden algorithm

    Why shame is the lock that holds bad habits in place

    The “no” doctrine

    Why self-reliance is the biggest trap for entrepreneurs

    ___________

    (00:00:00) Introduction: Work Ethic Is Way Overrated
    (00:00:56) The Golden Algorithm: What You Avoid, You Invite
    (00:02:18) Shame Is the Lock That Holds Bad Habits in Place
    (00:05:08) Every Business Problem Is a Self-Awareness Problem
    (00:07:39) The Action Needed Email Protocol
    (00:09:19) Obsession Over Work Ethic: What Actually Makes You Rich
    (00:11:20) Decision-Making Happens in the Emotional Center of Your Brain
    (00:13:40) Enjoyment Is Efficiency: The 10% More Experiment
    (00:14:34) Hire for What They'd Do for Free
    (00:15:35) Sitting Across From Billionaires: The Better Than and Worse Than Paradox
    (00:16:59) How to Say the Hard Thing: Every Time I Pucker, I Say It
    (00:24:07) Owning Your Projection: The Blame Tool
    (00:26:02) The No Doctrine: Stop Trying to Convince Your Team
    (00:29:13) Work Ethic Doesn't Correlate With Wealth
    (00:32:35) Money Beliefs: Why People Without Money Think It Will Solve Everything
    (00:34:42) Complexity Is the New Enemy: You Have to Actively Dismantle It
    (…

  12. If You Want To Make More Money, Avoid These 7 Mistakes

    10 september 2026 · 26 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/raiseyourprices

    The only thing between you and the income you want is believing you need permission to charge what you're worth.

    In this episode, you'll learn:

    The “Fear Tax”

    Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt

    The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins

    The Seven Deadly Pricing Sins

    My five step repricing framework

    ___________

    (00:00:00) Introduction: The Fear Tax and Why You're Underpriced
    (00:00:50) Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream
    (00:03:38) The Seven Deadly Pricing Sins: How to Identify Your Mistakes
    (00:05:45) Chris Doe on Pricing Psychology: The With or Without You Energy
    (00:07:50) Sin One and Two: Imitation and Delusion
    (00:09:09) Sin Three: Surrender Through Discounting
    (00:10:58) Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction
    (00:15:01) Charlie's Story: From $5K Job Coaching to $40K Book Proposals
    (00:17:16) Value-Based Pricing: The 10-20-30% Formula
    (00:18:50) Compared to What: The Most Powerful Sales Question
    (00:21:06) The Five-Step Repricing Framework: Floor, Ceiling, and Action
    (00:24:31) The Million Dollar Book Launch and Your Next Move

    ___________

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    🎥 YouTube: https://www.youtube.com/@codiesanchezct

    📸 Instagram: https://www.instagram.com/codiesanchez

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    🌐 Our community: h…

  13. 5 Habits Constantly Draining Your Energy | Yung Pueblo

    8 september 2026 · 55 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-yung-pueblo Lees meer

    You’ve been telling yourself the same story: you need more time to start meditating, the perfect conditions to find peace, or for everything to settle before clarity comes. But the only thing between you and the life you want may be believing you need something you don’t already have. Yung Pueblo is a bestselling author with millions of followers who has spent more than a year of his life in silent meditation retreats and meditates two hours every day.

    In this episode, you'll learn:

    Why pain has a magnetic force that can pull you toward evolution or trap you in darkness, and how building awareness through meditation creates the spacious mind you need to choose skillfully

    The slow down framework: how pausing before you react gives you the space to transmute defensive impulses into productive action, and why your first reaction is never the real you

    Why Yung Pueblo meditates two hours every day no matter what and how spending more than a year of his life in silent retreats taught him that the breath and the body give you total access to all the wisdom in the universe

    How to tell the difference between ego and intuition: ego is snappy, loud, and mental, while intuition feels bodily, calm, and like waves repeatedly pointing you toward the same direction

    The don't grab anything principle: how observing everything that arises without grabbing onto any story or emotion reveals that all pain eventually passes away, and why letting go is healing but never a one-time event

    Pre-order Yung Pueblo's new book "Journey: The Year That Changes Everything" here: https://yungpueblo.com/journey

    ___________

    (00:00:00) Introduction: The Burnout Trap and the Power of Sayin…

  14. The #1 Reason Your Life Stays Small (And How to Fix It)

    31 augustus 2026 · 22 min

    Afspelen
    My new book Own Or Be Owned is about building a business that makes more money without needing more of you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-strength Lees meer

    You’ve been telling yourself the same story: nobody can do it as well as you, your clients need you specifically, and if you step back, everything will fall apart. But most people don’t fail because they pick the wrong business. They fail because they become the bottleneck, mistaking being needed for being successful.

    This episode breaks down the three types of bottlenecks that destroy businesses and the four-step framework for escaping the trap of heroism. From Sam Walton’s obsession with control to Michael Jordan learning to trust his team, you’ll learn why your business can only grow to the size of your current self, and how to finally grow beyond it.

    In this episode, you'll learn:

    The three bottlenecks killing your business: decision, delivery, and direction, and how to identify which one is choking your growth right now

    Why Henry Ford lost half his market share by doubling down on control while Alfred Sloan built GM into the number one company for 77 straight years using four simple principles

    The rescue tally framework: how tracking every time you jump in to save the day reveals the hidden cost of being the hero and why that addiction to being needed is destroying your freedom

    Why businesses without owner dependency are worth 4.5 times profit while owner dependent businesses are worth almost nothing, and how doing less can make your business worth millions more

    The amputation principle: how cutting yourself out of daily operations isn't losing control, it's gaining leverage, and why the best operators know that being irreplaceable makes you worthless

    ___________

    (00:00:00) Introduction: Sam Walton's Tape Measure and the Trap of Being a Hero
    (00:00:44) Don't Be a Hero: Wh…

  15. The Psychology of Cheaters (According To A Divorce Lawyer) | James Sexton

    26 augustus 2026 · 1 uur 32 min

    Afspelen
    Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad Lees meer

    My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-sexton -cs

    You've been telling yourself the same story. That you need to work harder on your marriage. That you need to read more books, take more courses, find the perfect framework. Here's the truth: the only thing between you and the relationship you want is believing you need something you don't already have.

    James Sexton is one of the world's most famous divorce attorneys who has represented clients in more than a thousand divorces. He's seen every way a marriage can fail and every pattern that predicts it.

    In this episode, he breaks down the exact signs that a relationship is ending, why disconnection happens so slowly you don't even notice, and the simple daily habits that separate couples who last from couples who don't.

    In this episode, you'll learn:

    The sound of a dying marriage: why the tone of voice that says whatever or what reveals more than any argument ever could, and how contempt kills connection faster than cheating

    Why babies don't cause divorce but disconnection does, and how the mental load of parenting makes couples forget that their love built the baby in the first place

    The menu framework: how offering your partner options instead of expecting them to read your mind creates safety, and why asking do you need space or do you need to talk right now changes everything

    Why men ask did you have sex with him and women ask do you love her, and what that reveals about how men and women experience betrayal completely differently

    The eight mile strategy: how getting ahead of your own weaknesses in a relationship disarms defensiveness, and why showing…

  16. The #1 Investing Habit That Made Me a Billionaire | David Adelman

    24 augustus 2026 · 1 uur 6 min

    Afspelen
    My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-adelman -cs Lees meer

    You’ve been telling yourself the same story. That you need more money to start. That you need the perfect idea. That becoming a billionaire is either impossible or reserved for the lucky. Here’s the truth: the only thing between you and the wealth you want is believing you need something you don’t have.

    David Adelman is a billionaire co-owner of the Philadelphia 76ers and investor in more than 90 companies. He built his empire from scratch by turning student housing from a mom and pop industry into a billion dollar asset class. In this episode, he breaks down how to spot great opportunities, structure deals where both sides win, and build wealth from the ground up without a silver spoon or trust fund.

    In this episode, you'll learn:

    Why great deals are never great for one side and poor for the other, and how David's mentor taught him that terms matter infinitely more than price

    The first million dollars framework: why it's harder to make your first million than your first billion, and how small wins beget big wins when you prove you can execute

    Why you can't do a good deal with a bad person and keep them in the partnership, and how David learned this lesson the hard way when he let emotion kill a deal he should have closed

    The #1 investing habit that separates billionaires from everyone else: bad news doesn't get better with time, and why David demands his operators punch him in the face with problems first before celebrating wins

    How to become an entrepreneur in someone else's business, why service businesses like HVAC and plumbing are ripe for succession, and how David would get his first million if he had to start over at 25 with nothing

    ___________

    (00:00:00) Introduction: You Can Be an…

  17. How to Build a Business That Makes Money Without You

    17 augustus 2026 · 20 min

    Afspelen
    My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-godin - cs Lees meer

    This episode breaks down the exact frameworks for building a business that makes money without you, why 70% of businesses never sell because of owner dependency, and the three paths every owner is on whether they know it or not. From the five lies that keep you chained to your desk to the embed, solve, exit method that frees your time while growing revenue, you'll learn how to engineer presence without dependence and why the real measure of success is whether your business runs better in the weeks you're not there.

    In this episode, you'll learn:

    The lifer gut check: five yes or no questions that reveal whether you're an owner or an inmate, and why three or more yeses means your business owns you, not the other way around

    Why money only buys happiness when you trade it for time and autonomy, and how University of Pennsylvania research proved that happiness climbs past $200,000 with no ceiling for people whose lives already work

    The three paths of ownership: freedom, domination, and escape, and why trying to chase all three at once is like going on a diet, a bulk, and a juice cleanse simultaneously

    The five lies that keep owners stuck: I'll hire when we hit X, this quarter is the last hard one, I'm the only one who cares enough, my customers only want me, and it's not that bad

    The embed, solve, exit framework: how to stand in the bottleneck, build the thing that replaces you, and leave the seat without taking it back the first time someone runs it at 80% of your standard

    ___________

    (00:00:00) Introduction: The Vacation Test and Why Your Business Is Actually a Job
    (00:01:04) The Tuesday or Funeral Test: Does Your Business Survive Without You?
    (00:02:17) The 70% Dead Deal Problem: Why Most Busi…

  18. How To Solve Problems Better Than 99% of People | Seth Godin

    12 augustus 2026 · 1 uur 7 min

    Afspelen
    My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:https://contrarianthinking.biz/bigdeal-godin - cs Lees meer

    And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr

    The only thing between you and the life you want is the story you’ve been telling yourself. Seth Godin is one of the most influential thinkers of our time and the author of 21 bestselling books, including Purple Cow, Linchpin, and The Dip. He survived 800 rejection letters in a single year, has published a blog post every day for 26 years, and has spent decades helping people escape mediocrity. In this episode, he shares the frameworks for getting unstuck, why the best winners know when to quit, and how to untangle the invisible beliefs holding you back.

    In this episode, you'll learn:

    The four horsemen of mediocrity: deniability, helplessness, contempt, and fear, and the habits that quietly keep you stuck

    How Seth turned 800 rejection letters into a competitive advantage by offering value instead of asking for favors

    Why the best work is made for people who care, not everyone

    The Jackson Pollock trap, why wanting two conflicting things keeps you stuck, and how to escape it

    Why great leaders seek responsibility instead of authority, and how to lead yourself first

    ___________

    (00:00:00) Introduction: Why Most People Choose Mediocrity Over Meaning
    (00:00:55) The Craft Ethic: 26 Years of Daily Blog Posts and Why Habits Beat Willpower
    (00:03:55) Strategic Quitting: Winners Are Quitters When It Matters
    (00:05:43) 800 Rejection Letters in One Year: The Truth About Rejection and Iteration
    (00:09:38) Feedback Loops Are Everything: Stop Measuring What Mark Zuckerberg Wants
    (00:12:11) Hig…

  19. How to ACTUALLY Achieve Your Goals (Backed by Science)

    11 augustus 2026 · 24 min

    Afspelen
    My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/manifestation - cs Lees meer

    You've been visualizing success. Watching the vision board. Repeating the affirmations. Trusting the universe to deliver. Here's the truth: the more vividly you fantasize about success, the worse you perform. And the science proves it.

    The Secret sold 30 million copies by promising that if you visualize wealth hard enough, the universe will deliver it. But two decades of research shows the opposite. NYU psychologists tracked college graduates and found that students who spent the most time in positive fantasies about their dream jobs sent out fewer applications, got fewer offers, and earned lower salaries two years later. Your brain books the fantasy as a partial payment on the real thing, giving you the reward before you've done the work. Manifestation isn't fuel. It's anesthesia.

    This episode breaks down the exact frameworks elite builders use instead, why Buddhist monks sit with decaying bodies to rehearse death, and the three anti-manifestation moves that turn goals into reality. From the Stoic practice of premeditation of evils to the WHOOP method that doubles your odds of success, you'll learn why imagining failure makes you stronger and how to engineer systems that make your obituary impossible.

    In this episode, you'll learn:

    Why NYU research proves that positive fantasies kill performance and how students who visualized success earned 24 pounds less in weight loss studies and lower salaries than peers who confronted reality

    The five step anti-manifestation practice: write your business obituary, name what caused the death, run the survival check, extract the system, and put it on the calendar quarterly

    The Stockdale Paradox: why optimists died in Vietnam POW camps and how brutal faith …

  20. How to Speak Better Than 99% of People (5 Frameworks)

    3 augustus 2026 · 23 min

    Afspelen
    Use the free CAC Calculator I made with HubSpot for Startups: https://clickhubspot.com/0dda8a #ad #hubspot Lees meer

    My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-speak - cs

    You've been talking. A lot. But nobody's listening. You're explaining your ideas, pitching your vision, trying to convince your team, and somehow the room just glazes over. Here's the truth: the problem isn't that people don't care. It's that you haven't learned how to make them care. And great ideas die every single day because the person behind them can't communicate well enough to make them stick.

    Communication isn't a soft skill. It's the highest ROI skill you'll ever build. It's how you raise capital, close deals, lead teams, and turn strangers into believers. The difference between someone who gets funded and someone who gets ignored isn't the idea. It's how they deliver it. This episode breaks down five of the most effective communication frameworks straight from the best speakers who have ever lived, from Steve Jobs to Martin Luther King Jr. to Malcolm Gladwell, and how you can use them starting today.

    In this episode, you'll learn:

    The simple map framework: why Steve Jobs told Stanford graduates he'd share three stories before he ever started talking and how giving your audience a roadmap removes anxiety and makes them actually listen

    Why repetition isn't boring when done right and how Martin Luther King Jr. used I have a dream eight times in one speech to build weight, not waste time

    Specificity as credibility: why saying this laundromat does $3 million in revenue from 164 machines is infinitely more believable than saying this business makes a lot of money

    How to use silence like a weapon and why the pause before your biggest line is more powerful than the line itself, just li…

  21. The Secret to Turning Failure Into Success | Dhar Mann

    29 juli 2026 · 1 uur 14 min

    Afspelen
    Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad Lees meer

    My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/oobo_bigdeal - cs

    You've been telling yourself the same story. That you need more resources to start. That you need the perfect plan before you move. That one viral hit will solve everything. Here's the truth: the reason you're not where you want to be isn't because you haven't found the right thing. It's because you keep quitting before it compounds.

    Dhar Mann is one of the most watched creators on the internet, generating over 80 billion lifetime views and earning $65 million last year. But in 2013, he was broke, depressed, and two weeks from eviction. In this episode, he breaks down the exact frameworks that took him from rock bottom to building a 200 person content empire, why failure isn't the opposite of success but actually part of it, and the four P system that turns ideas into millions of views.

    In this episode, you'll learn:

    Why your struggle becomes your greatest superpower and how the depth of your suffering defines the height of your joy, and why broken clay pots put together with gold are more beautiful than perfect ones

    The four P framework: pre-testing, packaging, pitch, and post-production, and why spending $10 on Facebook tests before you ever hit record is the difference between viral content and wasted effort

    Why it's harder to make your first $1,000 than your first million and how success begets success once you identify the patterns that actually work

    The HEART acronym: Honor your audience, Earn their trust, Architect a system, Reach hearts, and Turn views into impact, and how this philosophy builds companies not just content

    The green lighting ratio:…

  22. Stop Being Nice: The C.L.E.A.R. Method for Earning Respect

    28 juli 2026 · 17 min

    Afspelen
    My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've been avoiding the conversation. The one where you tell someone the truth they need to hear but don't want to face. You soften it, delay it, wrap it in compliments, and call it kindness. Here's the truth: every time you avoid hard feedback, you're not protecting them. You're stealing from their future. And the longer you wait, the more expensive it gets for both of you.

    Great leaders don't avoid difficult conversations. They run toward them. They understand that soft feedback isn't kindness, it's vanity disguised as care. This episode breaks down the exact framework for giving feedback that makes people better, not bitter, why most workplace drama exists because people refuse to talk directly, and the one leadership mistake that turns you into an emotional middleman instead of a standard bearer.

    In this episode, you'll learn:

    Why vanity is the silent killer of leadership and how refusing to tell people the truth costs them weeks or months of improvement while buying you seconds of comfort

    The CLEAR framework: Care, Lead with the work, be Exact, Ask, and Reset, and how this five step process turns hard conversations into growth opportunities

    Why Steve Jobs, Bill Gates, and Jensen Huang built empires by being brutally direct and how treating competent adults like they can handle the truth is the most respectful thing you can do

    The no gossip rule: why great teams go direct to the source and how stopping yourself from becoming an emotional middleman forces your team to handle its own friction

    Why feedback in private versus public matters and how Jensen Huang's 60 direct reports and public feedback model keeps NVIDIA's turnover at 2% while everyone else bleeds talent

    Stop choosing comfort ove…

  23. The Mindset Shift That Made Me Millions | Robert Herjavec

    22 juli 2026 · 1 uur 12 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've been telling yourself the same story. That you need more money to start. That you need the perfect plan before you move. That fear is the reason you're stuck. Here's the truth: the only thing holding you back is the belief that something outside of you has to change before you can begin.

    Robert Herjavec went from arriving in America with nothing to building and selling companies worth hundreds of millions of dollars. He's one of the most recognizable faces on Shark Tank, and in this episode, he breaks down the exact mindset shifts that turned urgency into wealth, why most people quit before they compound, and the leadership mistake that quietly destroys great companies. From structuring earnouts with no money down to scaling a $400 million business without raising a dime, Robert reveals the frameworks that separate people who stay broke from people who build empires.

    In this episode, you'll learn:

    Why fear is what holds most people back and how the fear of hard work without guaranteed results is the real killer, not the work itself

    The poverty versus wealth mindset: why working to make a living keeps you stuck and how shifting to building wealth changes everything

    How Robert bought 13 businesses with no outside funding using earnouts, seller financing, and cash flow leverage, and why you don't need money in the bank to do deals

    The biggest mistake founders make when pitching: asking people to listen instead of making them want to hear, and why humility and subconscious alignment close deals before you even open your mouth

    How to value a company the right way: understanding industry multiples, EBITDA, and why people fail because they price based on w…

  24. It’s Boring, But This One Habit Will Make You a Millionaire

    21 juli 2026 · 11 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've been chasing the next thing. The next idea, the next strategy, the next opportunity that finally feels exciting enough to stick with. Here's the truth: the reason you're not rich yet isn't because you haven't found the right thing. It's because you keep quitting the last thing before it compounds.

    Most people don't fail because they pick wrong. They fail because they reset the clock every time Tuesday starts looking like Monday. They mistake boredom for a signal to move when boredom is actually the price of admission. The people who build real wealth aren't the ones who never get bored. They're the ones who don't let boredom make their decisions.

    In this episode, you'll learn:

    Why almost nobody gets rich doing something exciting and how sticking with something boring is the actual difficulty that separates winners from everyone else

    The Replit story: how Amjad spent eight years looking stupid, laid off half his company, and kept going until AI showed up and turned his business into a $9 billion company

    Why Steve Jobs spent years grinding on NeXT, a company that flopped by every measure, and how that failure became the foundation for Apple's comeback

    The BORED framework: Better information, Opportunity changed, Results changed, Exhausted, or Destination, and how to tell if you're making a smart pivot or just resetting your compounding clock

    Why you're not bored, you're finally becoming competent, and how confusing competence for boredom is the single biggest reason people quit right before they win

    ___________

    (00:00:00) Introduction: The Boring Truth About Getting Rich Nobody Wants to Hear
    (00:00:36) The Compounding Clock: Why Tuesday Looking Like…

  25. How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods

    15 juli 2026 · 1 uur 6 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've been staring at AI like it's a magic trick you'll never understand. You've watched everyone else claim they're 10x more productive while you're still Googling how to write a better prompt. Here's the truth: AI isn't going to replace you because it's smarter. It's going to replace you because someone else learned how to use it and you didn't.

    Geoff Woods is the author of The AI Driven Leader and has spent years teaching normal people how to use AI to solve real problems, not just write better emails. He's worked with venture backed companies, public corporations, and CEOs racing toward exits, and in this episode, he's breaking down the exact framework that turns AI from a glorified search engine into a strategic thought partner that makes you think better, work faster, and solve problems you didn't even know you had.

    In this episode, you'll learn:

    The CRIT framework: Context, Role, Interview, Task, and why this four step process is the difference between AI slop and superhuman output

    Why asking AI questions is the worst way to use it and how making AI interview you instead unlocks insights you'd never think to share

    The 80/20 rule of AI: why most people waste time automating tasks that don't matter and how to identify the 20% that drives 80% of your results

    Why cognitive decline is the greatest risk with AI that nobody's talking about and how to use it in a way that makes your brain stronger, not weaker

    The AI board: how to build custom personas of Steve Jobs, Warren Buffett, and your future self to advise you every single day

    Stop treating AI like a shortcut. Start treating it like a thought partner. The people who master this won't just work faste…

  26. The #1 Money Habit That Separates Winners from Losers | Caleb Hammer

    13 juli 2026 · 1 uur 11 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    The Amazon Kindle Scribe feels just like writing on paper and helps keep pages of notes organized and easy to read. Get yours here https://amzn.to/4peFOKQ

    What’s the #1 money habit that separates winners from losers? What stops the thousand small cuts you're making every single day that you refuse to see?

    Caleb Hammer has reviewed thousands of financial disasters on his show Financial Audit, and he's breaking down the tactics that separates people who build wealth from people who stay stuck forever. From collections to car loans to OnlyFans subscriptions, he's seen it all. And in this episode, he's pulling back the curtain on what actually works, what's killing your future, and why most people would rather look rich than be rich.

    In this episode, you'll learn:

    Why 40% of Americans can't afford a $400 emergency and how not having an emergency fund starts the debt snowball that destroys everything

    The 50/30/20 rule: 50% needs, 30% fun, 20% investing, and why people think Caleb is stingy when he's actually telling you to spend a crazy amount on fun once you cut the BS

    The real difference between people who change and people who don't: action words versus future words, and why I'm gonna means nothing if the documents show you aren't doing it now

    ___________

    (00:00:00) Introduction: Budgeting Is the Snowball That Starts Every Financial Disaster
    (00:00:52) The Red Flags: Collections, Repos, and the Death by a Thousand Cuts
    (00:06:14) The OnlyFans Economy: Loneliness, Parasocial Relationships, and Paying Indian Telemarketers
    (00:08:00) The Average American Is Broke: 40% Can't Handle a 400 Dollar Emergency
    (00:10:54) Budget or Die: The One Non-Negotiable Rule Tha…

  27. How to Speak with the Richest 1%

    6 juli 2026 · 20 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've been waiting for access. Waiting for someone to notice. Waiting for permission to enter the rooms where real wealth gets built. Here's the truth: the 1% didn't get there by being the smartest. They got there by knowing how to speak the language, earn trust before they needed it, and stay grounded when everyone else started lying to them.

    This episode breaks down the exact framework for breaking into circles you don't belong in yet, staying there once you're invited, and becoming the person everyone wants to keep around. Because networking advice for broke people doesn't work when you're trying to reach people who already have everything. The game changes. And if you don't know the new rules, you'll get one shot and never get called back.

    In this episode, you'll learn:

    Why most people go negative on the first call and never get a second one, and how the relationship balance equation decides who gets re-invited and who gets ghosted

    How trust is built on someone's worst day, not their best, and why showing up during the fire without asking for anything after is how you earn loyalty that lasts decades

    Why success makes people worse at reading the truth and how to engineer channels where disagreement is rewarded instead of punished

    The mum effect: how every layer of your organization softens bad news until reality becomes unrecognizable, and why asking what's missing is more important than asking how'd we do

    The REAL framework: Respect their time, Earn trust, Ask for truth, Live in reality, and how mastering these four moves makes you impossible to ignore and irreplaceable once you're in

    Stop waiting for the door to open. Start becoming the person they …

  28. The Secret to Speaking Without Fear and Anxiety | Zuby

    2 juli 2026 · 1 uur 6 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've been standing on the sidelines. Watching your voice shrink every time the room gets uncomfortable. Letting fear dictate what you say, who you become, and how small you're willing to stay just to avoid the backlash. Here's the truth: the cost of silence is always higher than the cost of speaking up. And the moment you stop apologizing for what you believe is the moment you stop living someone else's script.

    Zuby is an Oxford educated rapper, bestselling author, and one of the most uncompromising independent thinkers alive. He's built a career using his voice to challenge narratives, spark real conversations, and inspire millions to stop waiting for permission to live boldly. In this episode, he breaks down the exact frameworks for building a life that means something, why usefulness beats happiness as a North Star, and the one practice that turns avoidance into courage.

    In this episode, you'll learn:

    Why the biggest killer of men under 50 is themselves and what that says about purpose, meaning, and the fundamental pillars that have been knocked out of modern life

    The moral duty to be strong: why it's not wrong to be weak, but it's wrong to voluntarily remain weak, and how competence builds confidence that serves others

    How to overcome fear when the people you love want you to stay the same and why listening to everyone doesn't mean taking everyone's advice

    The zoom out framework: fear God not man, remember most people have it harder than you do, and recognize you asked for the life you're living

    Why meaning comes from knowing what you actually value, not what society told you to prioritize, and how trade offs are the secret to building a life you des…

  29. You're Wasting Your Life (Here's How To Fix It)

    30 juni 2026 · 22 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You're doing everything yourself. You're answering every email, attending every meeting, and somehow still ending every week exhausted with nothing meaningful to show for it. Here's the truth: buying back your time isn't a luxury you earn after you get rich. It's actually how you get rich in the first place.

    This episode breaks down the exact dollar per hour math that decides what to delegate first, the three person hiring ladder tied to your revenue, and the Four D’s framework that stops your calendar from filling up with everyone else's priorities. Because time is the only asset you can't make more of. And if you don't value yours, nobody else will either.

    In this episode, you'll learn:

    Why billionaires refuse to do $20 an hour tasks and how the dollar per hour rule forces you to stop lighting money on fire every week

    The Four D's: delete, defer, delegate, do, and why most people start at delegate and end up paying someone to do work that should never have been done at all

    The FREE system: favors, remote, executive, envoy, and how to build your support ladder from zero to chief of staff without wasting money on the wrong hire

    Why your open door policy is killing your productivity and how to replace come talk to me with send me a brief so half your meetings solve themselves

    Block it, batch it, assign it: the three calendar rules that stop your team from hijacking your time and force them to carry the weight of their own work

    Why swooping in to save the day robs your team of the lesson that would make them great and how letting them drop the ball teaches more than your rescue ever could

    Stop being your busiest employee. Start protecting the one asset you…

  30. This Mindset Shift Can 10x Your Income | Chris Do

    24 juni 2026 · 1 uur 16 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've been undercharging. You've been giving away too much. And every time a client pushes back on price, you fold before they even finish the sentence. Here's the truth: the problem isn't your pricing. It's your positioning. And the moment you stop apologizing for your value is the moment everything changes.

    Chris Do is the founder of The Futur and has taught hundreds of thousands of creatives, entrepreneurs, and builders how to charge what they're actually worth. He's built a career mastering the art of negotiation, personal branding, and pricing psychology, and in this episode, he's breaking down the exact frameworks that separate people who get paid like amateurs from people who get paid like experts.

    In this episode, you'll learn:

    Why charging more is more ethical than charging less and how underpricing hurts your clients, your team, and your ability to deliver real value

    The with or without you energy: how to walk into every negotiation knowing you're the prize and why neediness kills deals before they start

    Price bracketing: the exact way to present your pricing so clients anchor high and negotiate themselves up instead of down

    Why most entrepreneurs don't have a marketing problem, they have a positioning problem, and how being specific makes you more money than trying to serve everyone

    The mindset shift that lets you charge 10x more: understanding that money is a construct, scarcity creates value, and brand is what makes people pay premium prices for the exact same thing

    Stop selling yourself short. Start owning your value. The clients who can't afford you aren't your clients. The ones who can are waiting for you to believe it first.

    ___________…

  31. It Took Me 39 Years to Realize What I’ll Tell You in 14 Min

    22 juni 2026 · 15 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've been waiting for the right moment to start. For things to feel easier. For someone to tell you you're ready. But here's the truth: the pain of regret will always hurt more than the pain of failure. And the only way forward is through.

    This episode is 14 minutes of the lessons that took 39 years to learn. From getting fired and heartbroken to losing half a business overnight, these are the moments that built everything. The hard truths about cutting out losers, betting on yourself, and learning to smile when pressure shows up. Because winners don't avoid the fight. They get excited by it.

    In this episode, you'll learn:

    Why getting fired or pushed out is often the greatest gift you'll ever receive and how it forces you to finally bet on yourself

    Why losers don't like winners and how hanging around people who haven't built anything guarantees you won't either

    How getting into rooms where you're the dumbest person changes everything and why asking how you can help opens doors you didn't know existed

    The pressure test: how winners react when the vice grips them and why learning to smile when it shows up is the only way to build something real

    Why regret is a greater disappointment than failure and how the worst thing that can happen isn't losing, it's never trying

    Stop waiting. Start moving. The person you're meant to become is on the other side of the thing you're avoiding.

    ___________

    (00:00:00) Introduction: The 30-Year Truth About What Actually Matters
    (00:01:04) The Winding Path: Why Getting Fired Was the Greatest Gift
    (00:02:17) Heartbreak and the Decision to Choose Yourself
    (00:02:50) The Grit Factor: God Gives You What You Can Handle
    (00:03:13…

  32. How Elon Musk Thinks About AI, Wealth, and Multiplanetary Life | Eric Jorgenson

    17 juni 2026 · 1 uur 15 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    What if everything you think you know about success is wrong? What if the biggest risks aren't reckless, they're required? And what if the person everyone loves to hate is actually the one we should all be studying?

    Eric Jorgenson spent five years studying Elon Musk and distilled everything into his new book, The Book of Elon. He's the bestselling author of The Almanack of Naval Ravikant and has built a career decoding how the world's most effective people think, operate, and win. In this episode, we break down the exact frameworks Elon uses to build companies that rewrite entire industries, why he takes insane risks that would bankrupt most people, and how his relentless focus on speed, truth, and deletion makes him the most leveraged human alive.

    In this episode, you'll learn:

    Why Elon split his last $30 million between SpaceX and Tesla when everyone told him to pick one, and how that decision proved he's mission driven, not money driven

    The five step algorithm: question requirements, delete, simplify, accelerate, automate, and why doing them out of order wastes millions

    The idiot index: how to identify parts or processes where you're paying 100x more than the raw materials cost and why aerospace was a thousand to one before SpaceX

    Why Elon fires fast, moves into factories during production hell, and demands hourly updates on bottlenecks, and how that hardcore culture filters for missionaries

    Why demos beat PowerPoints every time and how showing physical progress collapses communication gaps and accelerates decisions

    ___________

    (00:00:00) Introduction: The Risk-Seeking Mission-Driven Mindset of Elon Musk
    (00:01:42) The 2008 Story: When Elon Split His …

  33. Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai

    15 juni 2026 · 1 uur 1 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    The best investors in the world aren't gambling. They're copying. They're patient. And they're finding asymmetric bets where the downside is capped and the upside is unlimited.Mohnish Pabrai is a legendary investor who turned $1 million into $14 million in five years by openly copying Warren Buffett's playbook, and now manages $1.4 billion using the exact same principles that built Berkshire Hathaway. No secret formulas. No complex algorithms. Just discipline, patience, and the willingness to look for weird things that make no sense.In this episode, you'll learn:* Why you don't need original ideas to make money and how shameless cloning beats innovation every time* The 10 bet rule: why concentrating your investments in a few great businesses outperforms diversification by 10x* Why selling too early is the biggest mistake investors make* The downside protection framework: how to structure bets where you can't lose more than 10% but could gain 100x* Why most people fail at investing because they chase what's popular instead of looking for anomalies that make no sense

    ___________

    (00:00:00) Introduction: Never Sell Your Winners Too Early
    (00:00:34) The Laws of Investing: Why Buffett Wrote the Physics of Money
    (00:01:04) Spend Less Than You Earn: The Nonlinear Power of Compounding
    (00:02:02) The 168 Hour Week: Don't Quit Your Job, Build Your Side Venture
    (00:03:46) Entrepreneurs Don't Take Risk: The Upside Without Downside Framework
    (00:08:12) Selling Skills and Unique Value Propositions: The Only Two Things That Matter
    (00:09:58) Shameless Cloning: Why Original Ideas Are Overrated
    (00:15:43) The 650K Lunch: How Warren Buffett Led to a Friendship with Charlie Munge…

  34. 3 Rules For Selling To Rich People (Make A TON of Money)

    8 juni 2026 · 28 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale.

    In this episode, you'll learn:

    The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list

    Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity

    The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson

    How to anchor the conversation around consequence, not cost, so price becomes irrelevant

    The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close

    Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path

    The premium close that gives control back to the buyer and makes them feel smart for saying yes

    Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty.

    ___________

    (00:00:00) Introduction: Why Rich People Don't Care About Your Price
    (00:01:02) The Four Currencies Rich Buyers Protect With Their Lives
    (00:03:59) The Ego Framework: Earn, Gap, Outcome
    (00:06:30) Stop Describing, Start Diagnosing: The Authority Shift
    (00:12:54) The Three Types of Rich Buyers and How to Close Each One
    (00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step
    (00:19:42) Say t…

  35. Ex-Amazon VP: Do This at Work to Get Promoted Fast | Ethan Evans

    3 juni 2026 · 1 uur 36 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You work harder than half your team. You deliver results. But somehow, the person who talks a good game in meetings just got promoted ahead of you. Here's the truth: hard work doesn't get you promoted. Visibility, advocacy, and understanding the game do.

    Ethan Evans is a retired Amazon VP who spent over 15 years building billion dollar businesses inside one of the most demanding companies on earth. He went from getting fired twice early in his career to running Prime Video, Twitch sponsorships, the Amazon Appstore, and a t-shirt printing business that now does over a billion dollars a year. He worked directly with Jeff Bezos, survived public failures, learned how to navigate corporate politics without losing his soul, and retired early to teach others how to do the same.

    In this episode, you'll learn:

    The magic loop: how to turn your boss into your biggest advocate by making them successful first

    Why invisible performers lose to visible performers every time and how a weekly status report changes everything

    The exact script to ask for a raise that gets results without threatening to quit

    Good boss versus bad boss: why consistency beats likability and how to tell the difference in an interview

    How to give difficult feedback that actually lands: professionally firm, personally warm

    The career killers nobody talks aboutJeff Bezos's philosophy: strategically patient, tactically impatient, and why Amazon banned PowerPoint for six page narratives

    ___________

    (00:00:00) Introduction: Why Half Your Talent Wins and You Don't
    (00:00:56) Corporate Politics: The Game You Didn't Know You Were Playing
    (00:08:28) The Magic Loop: Turn Your Boss Into Your Biggest Advoca…

  36. Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor

    27 mei 2026 · 49 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've got a product idea. Maybe you've even built the thing. But now you're stuck on the part that actually matters: getting people to give you money before you've spent a fortune building inventory, hiring a team, or raising venture capital that'll own your company before you do.

    Everett Taylor is the CEO of Kickstarter, the platform that's helped creators raise over $8 billion and launch everything from billion dollar companies to side hustles that print cash. He came up through the mailroom, got stabbed working a parking lot, and built his career by learning how to sell himself before he had anything to sell. Now he runs one of the most creative funding platforms in the world and he's breaking down exactly how to raise money without giving away equity, how to pitch without sounding desperate, and why most people fail before they even start.

    In this episode, you'll learn:

    Why selling yourself is the first skill every founder needs and how to build confidence even when you're starting from zero

    The pre-order pyramid: exclusivity, urgency, value, timeliness, and trust, and why video is the number one thing that makes or breaks a campaign

    How to calculate your real costs so you don't lose money on every sale and why you need a 25 to 30 percent buffer for the things you can't predict

    The biggest mistakes founders make when pitching: not being concise, not building trust, and not understanding the difference between pitching VCs and pitching customers

    Why raising venture capital means giving up control and how pre-orders let you test demand, keep equity, and build a real business on your terms

    ___________

    (00:00:00) Introduction: How to Raise Your First 10…

  37. How to Rewire Your Brain to Hate Procrastination

    25 mei 2026 · 21 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You've been planning to start that business for months. Maybe years. But you still haven't made the first move. Here's the truth: you're not lazy. You're stuck in a neurological loop that's hijacking your brain before you even realize it. This episode breaks that loop and gives you the exact protocol to rewire your brain for execution instead of avoidance.

    In this episode, you'll learn:

    The procrastination equation: why your motivation equals expectancy times value divided by impulsiveness times delay, and how to solve for the variables that are killing your progress

    The four traps that disguise procrastination as productivity: planning theater, research mode, waiting to feel ready, and the future self illusion

    Why your brain's anterior cingulate cortex and dorsolateral prefrontal cortex fire less when you procrastinate and how that becomes your default wiring

    The shrink, specify, stack protocol: how to make tasks so small your brain stops fighting them, anchor them to exact moments, and ride existing habits

    Why Phil Knight sold shoes out of his trunk before he built Nike, and why I launched my newsletter on a random Tuesday with zero plan

    How James Dyson built 5,127 prototypes over 15 years and why refusing to stay stopped is the only skill that matters

    ___________

    (00:00:00) Introduction: You're Not Lazy, You're Stuck in a Neurological Loop
    (00:01:05) The Procrastination Equation: Why You Don't Start
    (00:02:48) Your Brain Is Wired to Avoid: The FMRI Study
    (00:04:19) Trap One: Planning Theater and the Artifact Illusion
    (00:06:08) Trap Two: Research Mode Is Mental Masturbation
    (00:08:04) Trap Three: Waiting to Feel Ready Is Biologically Impossible
    (00:10…

  38. How to Be More Successful Than 99% of People | Malcolm Gladwell

    21 mei 2026 · 1 uur 7 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    What if everything you've been told about success is backwards? Malcolm Gladwell has spent decades challenging the obvious. He's the bestselling author of The Tipping Point, Outliers, Blink, and David and Goliath, and host of the Revisionist History podcast. In this conversation, he breaks down the counterintuitive strategies that separate the top 1% from everyone else. From why you should be a big fish in a small pond, to why remote work killed his career before it started, to why the best hires don't think anything is hard at all.

    In this episode, you'll learn:

    The running partner rule: why your mentor should be one step ahead, not ten

    How constraints build strength and why too much comfort kills resilience

    The feedback framework that works: compliment first, then fix, and why you have to customize criticism person by person

    Choking vs panicking: the two types of leadership failure and why most leaders fail from overconfidence, not incompetence

    Pulling the goalie: why we wait too long to take the risk that could save us and how to lower the cost of failure

    Why ideas are cheap, execution is everything, and the muse doesn't exist

    ___________

    (00:00:00) Introduction: The Big Fish, Small Pond Strategy
    (00:01:06) The Class Rank Advantage: Why Top Third Beats Bottom Third at Harvard
    (00:04:00) The Running Analogy: Find Your Training Partner One Step Ahead
    (00:06:05) The Mentor Myth: Why You Don't Need Malcolm Gladwell's Phone Number
    (00:07:36) Colleges Are Overrated Status Machines: The You Variable
    (00:09:37) Desirable Difficulties: The Coddling Problem and Building Resilience
    (00:12:31) The Interview Question You're Asking Wrong: Hardest Thing vs Happiest Thing
    (00:15:56) The Pleasure Principle: Why Gr…

  39. Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain

    13 mei 2026 · 1 uur 6 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    What if the smartest money move you could make wasn't raising venture capital at all? What if taking the wrong check, even a big one, could kill your company before it ever had a chance to win?

    Ankur Jain is the billionaire founder and CEO of Bilt Rewards, an $11 billion company that's rewriting the rules of housing, hospitality, and how millions of Americans build wealth. He started by solving a problem everyone ignored: why doesn't paying rent help you buy a home? Then he spent 18 months fighting regulators to change the law. No revenue. No product. Just belief and a refusal to quit. Today, Bilt operates like a network of mini startups inside one platform, caps teams at 25 people, and only raises money from customers who actually want the product to succeed.

    In this episode, you'll learn:

    Why raising venture capital too early is the fastest way to lose control of your vision and chase the wrong metrics

    The $10 billion problem rule and why solving massive pain is the only path to a billion dollar solution

    Why most companies die from indigestion, not starvation, and how to stay focused when opportunity is everywhere

    Why hiring your best friends isn't risky, it's the smartest move you can make, and how to build a culture where A players never leave

    The 90 day forcing function that weeds out bad hires before they spread and why managers are a waste of space

    How Ankur spent 18 months fighting to change federal housing law with no revenue and why that patience built the foundation for everything

    ___________

    (00:00:00) Introduction: The Problem You're Solving Better Be Worth It
    (00:00:47) The Capital Trap: Why Traditional VC Money Will Kill Your Vision
    (00:04:10) The Customer Is Your First Investor: Kick…

  40. How to Get Rich (Without Getting Lucky) | Eric Jorgenson on Naval Ravikant

    7 mei 2026 · 1 uur 5 min

    Afspelen
    (Note: we had a technical issue that affected the first 12 minutes of Eric’s camera feed, so you’ll see a bit more wide cam than usual in the beginning. Our apologies!) Lees meer

    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

    → https://contrarianthinking.biz/oobo_bigdeal

    Why is it that people with half your talent and twice your luck seem to be winning all the time? Because they understand leverage. And you're still trading hours for dollars.

    Eric Jorgenson spent a decade studying Naval Ravikant, one of the most influential entrepreneurs and thinkers in Silicon Valley, and distilled his wisdom into his classic book “The Almanack of Naval Ravikant”. In this episode, we break down the exact frameworks Naval used to build wealth, happiness, and freedom without getting crushed by the game everyone else is playing.

    In this episode, you'll learn:

    Why leverage is the only game that matters now and how code, media, and capital separate the rich from everyone else

    "Productize yourself” — the two word formula that unlocks specific knowledge and makes competition irrelevant

    Why hard work is overrated and judgment is the real multiplier that creates 100X outcomes

    The four types of luck, from blind to built, and how to engineer serendipity into your destiny

    Why rising above status is the ultimate form of freedom

    If you're an owner and this conversation about leverage resonates with you, learn the profit levers to find hidden cash in your business in my free Masterclass → https://contrarianthinking.biz/4cEHuZI

    ___________

    [FLIGHTCAST_CHAPTERS]

    ___________

    MORE FROM BIGDEAL

    🎥 YouTube: https://www.youtube.com/@podcastbigdeal

    📸 Instagram: https://www.instagram.com/bigdeal.podcast

    📽️ TikTok: https://www.tiktok.com/@big.deal.pod

    MORE FROM CODIE SANCHEZ

    🎥 YouTube: h…

  41. A Doer Will Always Outperform A Thinker.

    29 april 2026 · 20 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You think way more than you do… and that's a problem. While you're sitting there planning, researching, and perfecting your strategy, someone less qualified just shipped a worse version of your idea and they're already winning. Because doers beat thinkers every single time.

    In this episode, you'll learn:

    The one week method that gets more done in seven days than most people do in 12 months

    Why discipline is a design problem, not a character flaw, and how to engineer ease into your life

    How James Dyson built 5,127 prototypes before his breakthrough and why failed attempts are tuition

    The DOER framework: design the cue, open tiny, engineer reward, repeat until identity catches up

    Why shame keeps you stuck and what happens when you do the thing you're scared to try anyway

    The real cost isn't failure. It's the week, the month, the year you spent waiting while your competitor was getting reps. Time is the one resource you can't negotiate your way back. So stop thinking and start doing.

    Doers aren't just moving faster, they're moving smarter because they know what's working. That's exactly what Beehiiv gives newsletter operators. Use code CODIE30 at https://beehiiv.link/n3j2vt for 30% off your first 3 months.

    See how owners uncover hidden cash without growth or chaos in my upcoming Masterclass → https://contrarianthinking.biz/4cEHuZI

    ___________

    (00:00:00) Introduction: You Think More Than You Do
    (00:01:26) The Wright Brothers vs Samuel Langley: Action Creates Data
    (00:03:48) The One Week Method: Wage One War
    (00:04:57) Engineer Ease: Why Discipline Is a Design Problem
    (00:07:05) Earn Evidence: What Did You Actually Ship Today?
    (00:08:13) Kill Escape Routes:…

  42. Stop Overthinking: The 70% Rule to Beat Procrastination

    27 april 2026 · 26 min

    Afspelen
    Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code 'DEAL' to get $350 off the Pod 5 Ultra. If you have an HSA or FSA, the Eight Sleep Pod may qualify as a medical expense through Truemed, and qualified customers save about 30% on average. Stack that with the code above for even more savings. Check your eligibility at https://www.truemed.com/eightsleep before you buy. Truemed is for qualified customers. HSA/FSA tax savings vary. Lees meer

    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

    → https://contrarianthinking.biz/oobo_bigdeal

    You've had a decision sitting on your desk for two weeks. You keep telling yourself you're just gathering information. You're not. You're stalling. And while you stall, someone less qualified just did a worse version of your idea and they're about to eat your lunch.

    Here's the lesson history keeps screaming at us: speed wins every time. Companies like Instagram and Square have perfect plans; they had faster clocks. They moved while everyone else was still in meetings. And in business, hesitation is just a polite word for losing.

    In this episode, you'll learn:

    Why information doesn't age like wine, it ages like milk

    The decay question that will tell you if you're at 70% or just overthinking

    Jeff Bezos's 70% rule and the door test that separates reversible decisions from real risk

    The 24 hour rule that forces clarity and why every meeting should end with a decision or a deletion

    Why perfection is the trap you have to avoid on the way to quality and how Reid Hoffman ships embarrassingly early every time

    And if you're an owner, stop procrastinating and learn the exact framework that unlocked $7.6M in hidden cash for other business owners → https://contrarianthinking.biz/4cEHuZI

    ___________

    (00:0…

  43. The 7 Money Rules From the Richest Man Who Ever Lived

    21 april 2026 · 21 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    What if the richest man who ever lived wasn't a tech genius, a Wall Street titan, or a Silicon Valley disruptor? What if he was a 16 year old bookkeeper who studied invoices like scripture and built a $400 billion fortune by doing the opposite of what everyone else thought was smart?

    John D. Rockefeller became the wealthiest human being in history not by chasing oil wells, but by controlling the choke points everyone else ignored. He bought boring businesses, borrowed aggressively, moved before windows closed, and built a system so efficient that breaking it apart only made him richer. His playbook wasn't luck. It was discipline, leverage, and ruthless clarity about where real money gets made.

    In this episode, you'll learn:

    How Rockefeller became the greatest borrower of his generation and why hesitation is its own kind of risk

    The transportation edge nobody saw that gave him a 10 cent per barrel advantage and $50,000 a year in extra profit

    The Cleveland Massacre and how he bought 23 companies in 28 days using transparency and data instead of aggression

    Why discipline was his real competitive advantage and how his chaotic childhood shaped every habit he built

    Why the next generation of billionaires will be built in boring industries that nobody thinks are glamorous

    Rockefeller squeezed EVERY dollar of profit from his businesses. Find profit already inside your business in my live 90-min masterclass → https://contrarianthinking.biz/4cEHuZI

    ___________

    (00:00:00) Introduction: The Cleveland Massacre
    (00:02:06) The Bookkeeper: Do the Plumbing
    (00:04:02) The Greatest Borrower: Opportunity Has a Clock
    (00:06:18) The Edge Nobody Saw: Control the Choke Point
    (…

  44. Sales Expert: #1 Secret to Master Negotiating | Shelby Sapp

    16 april 2026 · 1 uur 27 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    What if the skill that changes everything isn't marketing, networking, or even hard work? What if it's just learning how to shut up and listen? Sales isn't manipulation. It's communication with intent. And the people who master it never go broke.

    Shelby Sapp went from knocking doors at 18 to training tens of thousands of closers who now pull in $20K to $60K a month. She built her foundation in door to door pest control, got the cops called on her, had water thrown in her face, and came out with skin so thick that internet hate doesn't even register. Now she teaches women how to sell luxury, close rich people, and never discount their worth. In this conversation, she breaks down the exact frameworks, tonality shifts, body language cues, and objection killing strategies that separate amateurs from killers.

    You'll learn:

    Why door to door sales builds thicker skin than any other job on the planet

    The 80/20 rule that flips every sales conversation and why you should be talking less

    The three question framework: probing, provoking, and future state questions that close deals

    Why you should never outshine the master and how to dress when selling women vs men

    The door frame reset that removes physical objections in real time

    Why networking is a trap and building yourself beats begging for connections every time

    How to sell luxury clients without dropping your price and why rich people test you

    Live rapid fire objection responses to every no you've ever heard

    The four rules to change your life: delusional goals, work ethic, consistency, and urgency

    The best closers aren't chasing new leads, they're compounding on existing relationships. Newsletter growth works…

  45. The Comeback is Personal.

    14 april 2026 · 24 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    What if the people who told you no weren't protecting you at all? What if they were protecting THEMSELVES from the discomfort of watching you try something they never dared? The gatekeepers never guard the gate for your benefit. They stand there because they can't bring themselves to walk through it.

    In today’s episode, I’m giving you the raw truth about what it takes to come back when everyone counts you out. From Wall Street to laundromats, from golden handcuffs to real freedom, this is the story of how the chip on your shoulder becomes your greatest asset and why the loneliest moments are where everything gets built.

    You'll learn:

    The ladder trap and how to know if you're climbing against the wrong building

    The Mitt Romney lesson on why you don't have to leave your job to win big

    Why cynics get to be right but optimists get to be rich

    Why money is the sword of the 21st century and how to wield it

    The comeback playbook from Michael Jordan, Dana White, and Sylvester Stallone

    If you've ever been denied, rejected, or pushed away, this episode is your counter punch. Because the only person who gets to decide when your comeback starts is you.

    Ready to turn your newsletter into your career? Head to https://beehiiv.link/h31sfy and use code CODIE30 for 30% off your first three months.

    And speaking of comebacks... what about "buy backs?" Learn how to systematize for profit and buy back your time. Join live → https://contrarianthinking.biz/4cEHuZI

    ___________

    (00:00:00) Introduction
    (00:00:20) The Chip on Your Shoulder: Why Being Counted Out Is Your Advantage
    (00:01:17) The Ladder Trap: When Success Feels Like Failure
    (00:02:49) The Loneliness of Leaving: Whe…

  46. Hollywood CEO: How to Look Powerful in Any Room | Jeremy Zimmer

    9 april 2026 · 1 uur 18 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    What if the most powerful moves in business happen BEFORE you even walk into the room? Jeremy Zimmer built one of Hollywood's most dominant agencies from a boutique small business to a global empire by understanding one thing: deals are won or lost long before anyone sits down to negotiate.

    Jeremy Zimmer is the co-founder and former CEO of United Talent Agency (UTA), representing names like Christopher Nolan, M. Night Shyamalan, Charlize Theron, Harrison Ford, and Samuel L. Jackson. He started in the William Morris mailroom after flunking out of college and getting stabbed working a parking lot. He built UTA into a powerhouse through 19 acquisitions in 13 years, stood up to Harvey Weinstein before anyone else would, and spent decades competing ruthlessly with Ari Emanuel while staying profitable. In this conversation, he breaks down how to spot real talent, how to win deals before they start, and why taste will always matter more than execution.

    You'll learn:

    Why the best agents can spot creative genius in 10 pages and what separates taste from execution

    Why getting rid of toxic high performers makes companies stronger even when it feels terrifying

    How competing with Ari Emanuel for decades taught him to emulate the best and ignore the rest

    Why talent is becoming landlords and how 50 Cent and Tyler Perry are rewriting the Hollywood playbook

    The future of Hollywood: consolidation, AI, and why the platforms are the real competition now

    Start your newsletter today with beehiiv! Head to https://beehiiv.link/r6lczt and use CODIE30 to get 30% off your first 3 months. Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code ‘DEAL’…

  47. Most Followed Neuroscientist: The Effects of AI on Your Brain

    6 april 2026 · 1 uur 15 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    What if the way you think is costing you everything? Your brain filters 11 million bits of information per second, but only 50 make it through to your conscious awareness. That tiny keyhole shapes your entire reality. And in the age of AI, if you don't learn to control it, someone else will.

    Emily McDonald (@emonthebrain) is one of the most followed neuroscientists in the world. She has a PhD in neuroscience, studies how the brain constructs reality, and teaches people how to rewire their brains to win. In this episode, she breaks down the science of how your brain filters opportunity, why discipline makes you more attractive, and why AI is quietly destroying your ability to think critically.

    You'll learn:

    Why your brain constructs your entire experience of reality and how to reprogram it

    Why complaining literally shrinks your prefrontal cortex and what to do instead

    Why discipline is nervous system regulation and makes you biologically more attractive

    The reticular activating system and how to prime your brain to filter for what you want

    Why work life balance is a scam and obsession is actually required for success

    How AI is cooking your brain by training dependence instead of intelligence

    Retrain your brain to find EVERY dollar in your business. Learn the profit levers to find hidden cash in your business in my free Masterclass → https://contrarianthinking.biz/4cEHuZI

    ___________

    (00:00:00) Introduction
    (00:00:26) Your Brain Constructs Your Reality: The Kitten Study
    (00:00:54) AI Is Cooking Your Brain: The Hidden Cognitive Cost
    (00:01:11) Discipline Makes You Attractive: The Science Behind Self-Control
    (00:02:56) Brain Wave Synchronization: Why You F…

  48. Be ARTICULATE and Speak SMARTLY: Communicate Like A Pro

    31 maart 2026 · 27 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    What do you say when your mind goes blank in a high stakes moment? Why do some people choke under pressure, while others sound sharp instantly? How do you organize your thoughts fast enough to respond with clarity and confidence?

    This episode answers all of that, and gets into so much more, including:

    Why your brain flips into survival mode and how to stay in control when it does

    How to use simple frameworks like PACE to respond clearly without rambling

    What actually makes someone sound confident on the spot and why pausing beats filler words every time

    How to structure your answers so you sound sharp, not scattered

    How to build a mental library of stories, frameworks, and opinions so you’re never caught off guard

    If you’ve ever thought of the perfect response 40 minutes too late, this is the fix. Structure creates speed. And once you have it, you stop freezing and start owning the room.

    Start your newsletter today with beehiiv! Head to https://beehiiv.link/ihss0e and use CODIE30 to get 30% off your first 3 months.

    See how owners uncover hidden cash without growth or chaos in my upcoming Masterclass → https://contrarianthinking.biz/4cEHuZI

    ___________

    (00:00:00) Introduction
    (00:01:13) Why Your Brain Betrays You: The Science of Freezing Under Pressure
    (00:03:53) The Warren Buffett Framework: How Mental Models Replace Fear
    (00:05:41) Fast Thinking Is a Myth: The PACE Method Explained
    (00:09:08) Build Your Mental Assets: The Lattice Work Technique
    (00:13:40) The Power of the Pause: Why Silence Signals Confidence
    (00:14:59) Kill the Ramble: The Three Point Rule and Constraints
    (00:15:41) The Jeff Bezos Brief: Control the Frame Without Speaking
    (00:18:49) …

  49. You Need To Be Bored. Here's Why. | Dr. Arthur Brooks

    26 maart 2026 · 1 uur 5 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You did everything right. The degree, the job, the money. So why does it still feel empty?

    Dr. Arthur Brooks is a Harvard professor, bestselling author, and the happiness scientist billionaires call when their success stops working.

    In this episode, he breaks down the science of why high achievers feel trapped in a simulation of love, progress, and purpose — while feeling nothing real.

    You'll learn:

    - Why boredom is critical for meaning, and why eliminating it makes life emptier

    - The 3 meaning questions AI can never answer for you

    - Why resisting pain creates more suffering than the pain itself

    - Why algorithms have hijacked your brain, and how to take it back

    - The difference between resume virtues and eulogy virtues — and why most people optimize for the wrong one

    - 6 rebellious ways to break out of the simulation for good

    If you have everything but feel nothing, this episode will show you exactly why — and how to fix it.

    Turn your audience into an owned asset. Start your newsletter for free. Visit https://beehiiv.link/l2it20 and use CODIE30 to get 30% off your first 3 months.

    Learn the exact framework that unlocked $7.6M in hidden cash for other business owners → https://contrarianthinking.biz/4cEHuZI

    (00:00:00) Introduction

    (00:01:12) The Matrix You're Living In: Why Your Brain Has Been Captured

    (00:01:52) The Depression Epidemic: What Happens When You Never Find Meaning

    (00:03:44) Left Brain vs Right Brain: Where Meaning Actually Lives

    (00:05:44) The Three Unanswerable Questions That Unlock Your Life's Meaning

    (00:07:30) From Uncertainty to Adventure: The Risk Framework High Performers Need

    (00:12:12) The Death Meditation: How Facing Fail…

  50. Why Nobody Listens To You (And How to Fix It)

    23 maart 2026 · 29 min

    Afspelen
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: Lees meer

    → https://contrarianthinking.biz/oobo_bigdeal

    You're mid-sentence and you watch it happen in real time. The other person's eyes go soft. They nod, but it's the nod of someone who stopped hearing you sentences ago. What happened? You weren't boring, or wrong… you just lost their attention.

    It happens to smart people constantly. People who genuinely have something worth saying. And the reason isn't intelligence or charisma or confidence. It's the structure and psychology of the way you speak. It's learnable. But most people never study it because we weren't taught how to have conversations this way.

    In this episode, you'll learn:

    Why your brain processes language at 400 words per minute but you only speak 125

    The information gap theory and how to engineer curiosity before you explain anything

    The four forgetability traps that make people stop paying attention to you

    Why pauses hit with 40% more impact than constant talking

    How emotional encoding flags information as important to the brain

    The peak-end effect and why people only remember two moments from any conversation

    Why the best conversationalists talk less and listen more

    Attention is biological. The brain is constantly processing information in the background. If you don't give it something to hold onto, a gap to close, a stake to care about, a concrete image to store, it will go somewhere else. This episode will permanently change how you show up in every conversation, meeting, pitch, and dinner table for the rest of your life.

    Start your newsletter today — it’s free to launch and built to monetize. Go to https://beehiiv.link/oq97gm and use code CODIE30 for 30% off your first 3 months.

    ___________

    (00:00:00) Introduction
    (00:00:59) The Atte…