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The #1 Business Skill to Develop in 2026
27 maart 2026 · 11 min
In this episode of The GaryVee Audio Experience, I talk about the biggest opportunity you have right now: the shift in social media algorithms. I encourage you to do your homework on where your specific audience actually lives, whether that is LinkedIn for executives or TikTok for the 40–60 demographic. I also discuss how to prepare financially to chase your dreams and why the secret to my career isn't talking—it’s listening. Lees meer
You’ll learn about:
The "A to Z" Texting Strategy for New Businesses
How to Use AI to Solve Hardcore Marketing Questions
The Importance of Cutting Overhead to Fund Your Dream
Why "Giving it Away for Free" Builds the Most Trust
How to Overcome the Fear of Selling
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How to Use the Algorithm as Your Real-Time Feedback Loop
26 maart 2026 · 1 uur 4 min
In this episode, I sit down on the We Might Be Drunk Podcast to discuss the massive shift happening in media and technology. I encourage you to stop fearing the future and start understanding how AI-driven tools like perfect dubbing and digital avatars are going to provide unparalleled opportunities for creators to reach global audiences. I also discuss my "over-indexing" ad strategy and why sports tribalism is the best way to understand human behavior in 2026. Lees meer
You’ll learn about:
The Power of "Organic First" Content
How AI Will Eliminate Language Barriers for Creators
The Rise of Live Social Shopping (Commerce-tainment)
Why "Overexposure" is an Outdated Concept
How to Use Social Algorithms as a Real-Time Feedback Loop
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The Social Media Strategy Small Businesses Can Win With
25 maart 2026 · 43 min
In this episode of the GaryVee Audio Experience, I talk about the massive shift in consumer attention from television to the mobile device and why "dinosaur" marketing tactics are failing in today's market. I encourage you to understand the power of organic reach on platforms like TikTok and LinkedIn and explain why I believe every entrepreneur should be producing 30 to 50 pieces of content daily. I also discuss the leverage you gain by starting a local podcast and why the sports card market is currently the most underpriced asset class in the world. Lees meer
You’ll learn about:
The Concept of "Day Trading Attention"
How to Scale a Brand Without Traditional Retailers
The "High School Party Rule" for Business Development
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Why Every Business Needs Long-Form Content
24 maart 2026 · 40 min
In this episode, I sit down to discuss my journey from a broken USSR immigrant to the founder of VaynerMedia and VaynerX. I share why the "game" of business and the daily grind are more important to me than the trophies or the money. I also dive deep into the concept of "Kind Candor" and how mastering firm but empathetic feedback can transform your leadership style and why long form content is the starting point for most businesses. Lees meer
You’ll learn about:
How to Balance Being an Operator with Being a Brand
The Difference Between "Interest Media" and Social Media
Why Long-Form Video is the Ultimate Starting Point
My Professional Dream of Buying the New York Jets
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Why Vulnerability is the Key to Humanizing Your Brand with Luke Combs
23 maart 2026 · 23 min
In this episode of the GaryVee Audio Experience, I sit down with country music superstar Luke Combs to discuss his new album, the challenges of maintaining authenticity as a major artist, and the immense power of using his platform for good. I’m grateful that Luke opens up about battling OCD since childhood and how that same mental process contributes to his songwriting. We also dive into his deep commitment to his fans and his passion for leveraging his success to help young people with mental health. You’ll learn: Lees meer
The challenge of balancing artistic authenticity with pursuing new ventures.
How the mindset that causes anxiety can also fuel creative success.
Why using your platform for mental health awareness is a top priority for Luke.
Why I suggested Luke start a monthly podcast dedicated to broadening the mental health conversation.
How Luke demonstrates his deep care for his fans through affordable ticket bundles and meet-and-greets.
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The $800 Billion Opportunity: Why Live Shopping Will Change Your Life in 2026
20 maart 2026 · 52 min
In this episode of The GaryVee Audio Experience, I break down the biggest opportunity for consumer businesses right now: Live Social Shopping. I've been watching this trend in China for over a decade, and I'm telling you, it's hitting scale in the US and is the thing most likely to affect your P&L in 2026. I also dive into the future of marketing, why "attention" is the only thing we're battling for, and why avoiding new technologies like TikTok and AI is "incredibly dangerous". Lees meer
You'll learn about:
Why Live Shopping is the next multi-billion dollar channel.
Why the creative is the variable of success in marketing.
Why "social media" is now "interest media"
The short-term truth about AI and job security.
How to get in front of influencers and live sellers (hint: send a DM)
Why you need to be "obnoxiously consumer-centric"
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Stop Paying the Cynicism Tax: Why Practical Optimism is Your Greatest Asset
19 maart 2026 · 27 min
In this episode, I dive deep into why being "realistic" is often just a cover for fear and insecurity. I explain the "Cynicism Tax" and how a mindset of "no" is costing you opportunities you can’t even see yet. I also break down the massive difference between practical optimism and what people call "toxic positivity," and why accountability is the only thing that matters. Lees meer
You’ll learn about:
The definition of the "Cynicism Tax"
How to move from a "No" mindset to a "Maybe" framework
The true cost of missing out on big opportunities like Facebook
Why regret is a much worse feeling than failure
How to deal with the "cynical armies" in your comment section
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The Real Reason Social Media Isn't Working for You
18 maart 2026 · 27 min
In this episode, I talk about the biggest opportunity for real estate agents in 2026: moving past the "old grind" and embracing content as your new foundation. I encourage you to stop making excuses about your busy schedule and start spending 50% of your time on the 7 to 12 platforms where the world’s attention actually lives. I also discuss why being a "human" leader with empathy and humility will always outperform those who are only driven by the next commission check. Lees meer
You’ll learn about:
The "Platforms and Handles" (P&H) framework for social media
How to show up in the age of AI search
The difference between selfless and selfish content
Why Snapchat Spotlight and LinkedIn are untapped goldmines
How to lead with humanity and scale a massive team
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Nice Guys Finish First: How to Maximize Joy Over Money
17 maart 2026 · 59 min
In this episode of the GaryVee Audio Experience, I sit down with Maryam Banikarim to discuss the paradoxes of my public persona, how I define success, and why I believe the most important conversation happening in society is around self-worth. I reveal how being an immigrant shaped my lack of fear and why I believe "nice guys finish first" in the long run. We also dive into my personal "kryptonite"—the inability to give kind candor—and how overcoming it changed my organizations and personal life. Maryam and I get deep into a shared fascination: the crisis of "late adulthood" in society and how modern parenting contributes to angst and entitlement. Lees meer
You'll learn:
Why I view business as a sport
Why "historical pattern recognition" is the blueprint for my "predictions"
Why I believe the biggest issue in society is not technology, but the lack of "self-esteem and insecurity" in the younger generation.
Why I prioritize maximizing joy over maximizing money.
Why I think forgiveness, of others and yourself, is the most underutilized tool for emotional health.
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How to Win on Relevance in a Modern Market
16 maart 2026 · 36 min
In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven. Lees meer
You’ll learn about:
The transition from Social Media to Interest Media
How to build and utilize a "Mid-Funnel" strategy
The role of a "Veditor" in modern marketing
Why LinkedIn is the best ad product for B2B
Preparing for the GEO and AEO revolution
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How to Win in a Future with 100 Billion AI Influencers
12 maart 2026 · 47 min
In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappearing." I also discuss why selfish content always leads to plateaus and how detaching from the need for admiration is the key to courage and consistency. Lees meer
You’ll learn about:
The Inevitable Rise of AI Influencers
Why Attention is Always Changing
The Power of Selflessness and Bringing Value to Your Audience
The Necessity of Platform Diversification (YouTube Shorts, LinkedIn, Substack)
Why Building Community Depth Matters More Than Ever
The Massive Opportunity in Live Shopping
How to Detach from Admiration and Deal with Judgment
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The Death of Social Media and the Rise of Interest Media
12 maart 2026 · 51 min
In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences. Lees meer
You’ll learn about:
Why "Views Achieved" is the Most Merit-Based Marketing Metric
The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
The Barbell Strategy: Going Extreme Digital and Extreme Analog
Why Real-Life Experiential Content Will be Put on a Pedestal
The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders
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The Future of Marketing: How to Leverage YouTube Shorts and AI
11 maart 2026 · 57 min
In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production. Lees meer
You’ll learn about:
Why I'm Tired of Brands Ignoring Organic Social
The Secret Connection Between YouTube Shorts and Gemini LLM
AI is the New Internet: Why You're Not Too Late
My 20% Rule for Organic Social Production (Even for Small Brands)
How to Become a Media Company That Sells a Product
Why Efficiency (Not Hustle) is the Key to Finding More Time
The Danger of Compromising Culture and Ingredients
I reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Artificial Intelligence (AI), confirming that you are not behind and providing immediate steps to start leveraging these powerful tools to become more efficient and win the future.
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2026 Marketing Playbook: From Organic Social to Live Shopping
10 maart 2026 · 59 min
In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely. Lees meer
You’ll learn about:
Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.
The massive opportunity in Live Social Shopping for CPG brands.
The single most important piece of career advice I have for mid and young professionals.
Why creative must be validated organically before you spend working media dollars.
How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.
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How You Can Win the Attention Arbitrage Game in 2026
9 maart 2026 · 1 uur 34 min
In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily content strategy, explain the "P and H" framework for multi-platform dominance, and warn why the rise of AI makes years of experience "worth zero." I discuss the limited window for free attention arbitrage and why reputation—your personal brand—is the only thing that will matter in the coming decade. I challenge agents to stop being "romantic about yesterday" and start putting in the work today. Lees meer
You’ll learn about:
Why Attention is the Most Important Asset
The "P and H" Content Framework (Platforms and Handles)
How to Create Content That is Selfless, Not Selfish
Why Posting Daily Content is Non-Negotiable
The Limited Window for Free Attention Arbitrage
Why Your Knowledge is Worth Zero in the Age of AI
How to Use YouTube Shorts to Win on Google's Gemini AI
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9 Minutes to Remind You Why Gratitude Is the #1 Ingredient for Happiness
6 maart 2026 · 9 min
In this episode of the GaryVee Audio Experience, I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why the simple act of being grateful is the foundation of my work ethic and why "luck" isn't what you think it is. I also share my unique take on the relationship between ego, humility, and self-esteem. Lees meer
You’ll learn about:
The 400 Trillion to One Odds of Being You
Why Ego Is Just Pure Insecurity
The "Constellation" of Self-Esteem, Confidence, and Humility
How to Counter Hate with Love
Why You Must Be Kind to Yourself Before Anyone Else
The Strategy to Get Everyone to Love Themselves
Why We Must Change the Definition of Success from Money
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How to Future-Proof Your Business and Win with AI
5 maart 2026 · 47 min
In this episode of the GaryVee Audio Experience, I talk about the two most critical actions you must take in 2026 to double your revenue: embracing AI and leveraging "unscalable" old-school practices. I argue that Google AdWords is dying and that every piece of content you make today is being indexed by AI bots that will eventually recommend services to customers. I also share the simple, guaranteed analog strategy of reaching out to every former client you've ever had. Lees meer
You’ll learn about:
The Imminent Impact of AI on Every Business
Why Google AdWords is the New Yellow Pages
How to Test Your Ads for Free Before Paying for Media
The Barbell Effect: Extreme Tech Meets Extreme Analog
The Importance of Content Volume and Form
Substack: The New Platform for Writers to Generate Revenue
The Guaranteed Way to Become "Top of Mind" with Former Clients
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The Brand You Build is the Only Arbitrage You Can Rely On
4 maart 2026 · 1 uur 4 min
In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I dive deep into the changing competitive landscape, where the convergence of social, blockchain, and AI is creating new battlegrounds for attention. I stress that building a personal or company brand is the single most important long-term strategy, and I share my belief that the individual person is about to build a billion-dollar corporation. I also answer questions about the future of live shopping, my hiring philosophy, and why I waited years to raise capital for VaynerMedia. Lees meer
You'll learn about:
The Convergence of AI, Blockchain, and Social Media
Why Attention is the #1 Currency
The Explosive Opportunity in Experiential Events and Alternative Sports
Why the Boom in Collectibles "Hasn't Even Begun"
My Hiring Strategy: Focusing on Self-Confidence over Insecurity
How to Navigate Capital Issues and the Power of Patience
Why the Blockchain is a Vital "Ledger of Proof"
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The Mid-Funnel is the Biggest Opportunity in Marketing
3 maart 2026 · 38 min
In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data." Lees meer
You'll learn:
The unchanging business truth that relevance leads to consideration and purchase.
Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.
My strategy for validating creative for free on social media platforms before spending media dollars.
Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.
Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.
The number one trait of a successful marketer is the "lack of fear of losing their job"
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68 Minutes to Start Your Monday Morning Off Right
2 maart 2026 · 1 uur 8 min
In this episode of the GaryVee Audio Experience, I talk about the single biggest mistake I see ambitious people making today: failing to produce enough content where attention lives. I explain why, in this "greatest era ever for opportunity", you are "fundamentally irrelevant" if you're not on 7-10 apps. I break down why the cost of distribution is now free, why branding is vastly underpriced compared to sales, and why most people aren't posting (it has nothing to do with technology). I also discuss the coming audio revolution, and why you must act now to take advantage of the visual platforms. Lees meer
You’ll learn about:
Why Content Production is the Quickest Path to Your Goals
The Difference Between Branding and Selling
How to Overcome Your Insecurity About Posting
Why Distribution is Free
The Massive Organic Opportunity on TikTok
How to Start Building Your Passion into a Career
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Why You Need to 'Go Full Tilt on Your Dream' in Your 20s
27 februari 2026 · 19 min
In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navigating their careers and the AI revolution, and my takes on the Knicks, Jets, and Lions. I'm grateful that we also dived into my love for the city in every phase and the influence of New York's visual IP on VeeFriends. Lees meer
You’ll learn:
Why I believe New York is the "most electric" and "most merit-based" city.
The argument for why young, curious, and hungry people should move to New York for "the serendipity of humanity".
Why I advise creative and entrepreneurial youngsters to "go full tilt on your dream" between the ages of 18 and 30.
My warning that AI is a "tidal wave" and the two choices people have for dealing with it.
My prediction that the Knicks "should make the finals" this year.
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How to Overcome Fear and Find Success
26 februari 2026 · 55 min
In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why impatience for success is often rooted in insecurity and how true winning requires discipline and patience, comparing it to throwing a football on an opening drive. We also dive into the truth about AI, the secret to separating self-worth from business success, and why I’m buying Bitcoin while it’s crashing. Lees meer
You’ll learn:
Why I believe starting a new venture with "no" means it's "over"
My honest take on the overrated aspects of success, including the lack of privacy
Why I am not scared of AI and how I believe it will revolutionize medicine
Why I believe kids are "getting grown too late" and the importance of full accountability by age 25
The three foundational principles I use to build a brand: Curiosity, Discipline and Patience, and Perspective.
The only thing in life I am truly scared of
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UNPOPULAR OPINION: Losing Actually Turns You into a WINNER
25 februari 2026 · 1 uur 16 min
In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I explain why the struggle and "losing" I experienced as a child prepared me to succeed today and why a lack of patience is crippling so many entrepreneurs. I give tactical advice on where to put your content, why you need to create an "ungodly" amount of it, and why the "fear of people's opinions" is holding you back. Lees meer
You’ll learn about:
Why I love losing and why you should, too
How to redefine success by prioritizing happiness over money
My advice on why you must produce content on platforms like LinkedIn and TikTok
The fundamental importance of self-awareness and patience
Why contextual, contemporary communication is the key to all success
The importance of selflessness in your content
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How to Use Humility and Self-Awareness to Win
24 februari 2026 · 8 min
In this episode of Liftoff, I sit down with Jeanniey Walden to discuss the cornerstone of all success: self-awareness. I talk about how to get "hyper aggressive" in asking for feedback from the people closest to you and explain why you fight against the criticism you know is true. We also cover how I balance my professional ambition with personal growth by refusing to "overjudge" myself, and why I have an "extraordinary" relationship with myself. Finally, I give my best advice for emerging leaders, including why you should never choose money and why "peace of mind and lightness" is the real unlock to success. Lees meer
You’ll learn about:
The "amazing relationship" between humility and self-awareness
How to get honest feedback and grow from it
Why you should put yourself on a pedestal
My advice: Never choose money over other factors
Choosing peace of mind over something "fancy" like a nicer car or watch
Why I don't get validation from my fame or followers
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The #1 Difference Between Sales and Branding
23 februari 2026 · 4 min
In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment. Lees meer
You'll learn about:
The first thing I’d do if I bought the New York Jets
My holistic purpose and professional vision
Why I don't get crippled by the performance of one project
How to ignore government interference and external factors
The value of one-on-one marketing and community management
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How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience
20 februari 2026 · 55 min
In this episode of Tea with GaryVee, I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social media platforms like LinkedIn is the only way to build a portfolio that matters. We also dive deep into mindset, covering the simple path to building real confidence and the secret to resilience—knowing that the only thing that truly matters is the health of your family. You'll hear why I believe kindness is the ultimate advantage and why "nice guys finish last" is a lie. Lees meer
The importance of posting content on LinkedIn to attract recruiters.
How to build confidence by "shutting your mouth" and simplifying your life.
Why comparing yourself to others is the biggest issue for people in their 20s.
The difference between internal self-esteem and external validation.
Why my motivation is driven by "double offense" rather than guilt.
Why true kindness is giving without expectation.
My forecast for the biggest trend coming next: the "analog" world.
You'll learn about:
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How to Create 8,000 Pieces of Content for Hyper-Targeted Ads
19 februari 2026 · 1 uur 2 min
In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand. Lees meer
You’ll learn:
Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.
My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.
Why I believe success is predicated on firing those who don't like change.
How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."
My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)
Why the ultimate failure for scaling businesses is trying to force employees to be on camera
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How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement
18 februari 2026 · 1 uur 11 min
In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more than insecurity with makeup on and why shifting your perspective is the key to happiness. I open up about my personal framework in life, which is to give more value than I take and never ask for anything in return, and how a lack of entitlement is a foundational element to my success. We also explore the cultural conversation around social media, judgment, and the pressure on young people to "figure it out." Lees meer
Why I believe ego is insecurity, not confidence.
Why a lack of entitlement is killer and how it relates to giving without expectation
How to make happiness your "true north star" instead of chasing money or material possessions.
Why social media validation is a human problem and not solely a platform issue.
How taking accountability for bad outcomes can be empowering.
The dangerous trap of "figuring it out" and the financial handcuffs of buying things you can't afford.
You’ll learn:
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Why Your Content is Hurting Your Team Building
17 februari 2026 · 56 min
In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will be key. Lees meer
You’ll learn about:
Why business has never been about the money for me
How to avoid burnout and complacency
The essential need for real candor in recruiting
My strategy for hiring senior talent
Why caring about your team is the key differentiator
The future of sales in a "barbell" world
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The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses
16 februari 2026 · 1 uur 1 min
In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we are at the beginning of the end of the social media era, arguing that AI is set to crack the value proposition of current platforms. We discuss how studying history has always been my secret weapon for accurately forecasting tech, from my early investment in Facebook to predicting live shopping in 2008. We dive deep into the next great distribution shift—from the phone to glasses—and the rise of a voice-first Agentic Economy that will make brand more important than ever. Lees meer
You’ll learn about:
My three-part thesis on the end of the social media era
Why I believe Augmented Reality and glasses will replace the phone
How the Agentic Economy will change purchasing decisions for brands
The difference between aspirational behavior and actual consumer action
Actionable advice for creators on how to prepare for the future while thriving on TikTok
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Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship
13 februari 2026 · 1 uur 5 min
In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave back his equity due to burnout to finding purpose, which led to the explosive growth of Quest Nutrition. We also dive deep into his media company, Impact Theory, and his mission to scale emotional safety and impact others by changing their frame of reference. Lees meer
You’ll learn:
Why Tom Bilyeu quit a lucrative technology business to pursue a business based on purpose and camaraderie.
The difference between real money and paper money and why a $1 million wish is heartbreaking.
How Quest Nutrition grew into a billion-dollar company in five years using an exclusive influencer marketing and community strategy.
Why I and Tom Bilyeu agree that you can't change a bad company culture if the leadership isn't on board.
Why Tom Bilyeu believes the word "patience" is misinterpreted as "passive".
Tom Bilyeu's philosophy on building emotional safety in the workplace, focusing on high standards and laughter.
The debate on whether a successful entrepreneur is a natural-born talent or a learned operator.
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Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026
12 februari 2026 · 42 min
In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise. Lees meer
You’ll learn about:
Why "Social Media" is Dead and How to Master "Interest Media"
The New Metrics for Content Distribution
The Humility Required to Start on New Platforms like Substack
Why Your Impatience is Rooted in a Desire to Impress People You Don't Like
The Financial and Mental Discipline of Building an Empire
How to Sell with Conviction, Not Fear, by Providing Financial Literacy
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The Most Expensive 30 Seconds in Advertising
11 februari 2026 · 1 uur 1 min
In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my team executed and why I am "petrified" of most celebrity campaigns. We discuss the shifting role of the Super Bowl spot as a "tactic" in a larger, always-on strategy, and I make a bold prediction about what the next era of Super Bowl advertising will look like. Lees meer
You'll learn:
Why I view every event, including the Super Bowl, as a "production day" for content
How to get more value out of experiential marketing by creating thoughtful content with influencers
My philosophy on why most brands should prioritize trial and sampling at the Super Bowl
Why the shift to an "interest graph" on social media is forcing marketers to double down on creative relevance
The immense economic impact of "family moments" and team building for employee retention
My prediction that a future Super Bowl ad will be an exact replica of a high-performing organic social media post
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Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas
10 februari 2026 · 40 min
In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates. Lees meer
You'll learn about:
Why email is still a central hub of attention and how AI will boost open rates
The difference between "lean-in" and "lean-back" content across channels
Why I believe "Performance Marketing" should be rebranded to "Performance Sales"
Why you shouldn't rush into long-term AI contracts with vendors
The common mistake of measuring potential reach instead of actualized reach
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Why Humility is the #1 Skill a CEO Can Have
9 februari 2026 · 46 min
In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coach several successful entrepreneurs who are hitting scale, advising them on whether to monetize "boulders" (big brands) or "pebbles" (community products). Plus, I share my secret for succeeding on TikTok Live and explain why my greatest skill is humility. Lees meer
You’ll learn about:
The True Meaning of Authenticity
How to Master the TikTok Live Algorithm
The Boulders vs. Pebbles Monetization Strategy
Why My Greatest Skill is Humility
How to Get the Right Leverage for Scale
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Is a $10 Million Super Bowl Ad Still a Good Deal?
6 februari 2026 · 7 min
In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back. Lees meer
You’ll learn about:
The true ROI of a Super Bowl ad
Why Super Bowl attention is still "cheap"
How new companies get "broad awareness" from the Big Game
The importance of "relevance" for established brands like Raisin Bran
Why the creative is more important than the attention
The inevitable role of AI in advertising and NIL
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How to Grow as a Creator in the Interest Media Era
5 februari 2026 · 2 uur 11 min
In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. We also dive deep into the essential struggle of authenticity - how much to share, why fear is crippling your growth, and the humility required to "start at zero again" on a new platform. Lees meer
You’ll learn about:
The dramatic speed of growth on TikTok versus Instagram
Why "fear is dramatically driving people's actions" and how humility is your best tool
The rise of the individual creator as a media institution
Maximizing your reach across platforms like Snapchat Spotlight and YouTube Shorts.
The critical difference between social media and interest media.
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How to Scale Your Business and Personal Brand in 2026
4 februari 2026 · 1 uur 59 min
In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact. Most importantly, I give my advice on how to cut through the noise with content, how to handle the inevitable burnout, and the mental frameworks I use to conquer fear and anxiety in seconds. Lees meer
You’ll learn about:
My Strategy for Building a Personal Brand in 2025
Why Authenticity and Documenting Your Journey is Your Best Niche
Why AI is a "Weapon" for Human-Based Teams
How to Manage Your Mindset to Avoid Burnout
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How Entrepreneurs Can Win on Social Media in 2026
3 februari 2026 · 22 min
In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepreneurship. Rich the Kid gives us an exclusive look into his massive album that has taken two years to create. He also reveals his new clothing and skateboard brand, "Snake Pit," and his focus on signing the next generation of Atlanta artists. We dive deep into the mindset required to win today, from discipline and eliminating blame to finding opportunity in confusion. Lees meer
You’ll learn:
Why Rich the Kid's new album is a global, universal project inspired by African and Latin culture.
My predictions on the next massive waves in business: Live Shopping, Live Streaming, and AI.
Why "losers" are the only people not excited about change.
Why discipline, not information, is the key to winning in business and life.
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How a Creator Made Five Figures with Live Shopping
2 februari 2026 · 52 min
In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Affiliate, sharing how one creator made "five figures" following my advice. I also discuss how to deploy Humility and Patience over Audacity to overcome content creation flaws like blaming the algorithm. I reveal my non-negotiable habit and the mindset of "maybe with a tilt to yes" that guides my biggest decisions. Lees meer
You’ll learn about:
The Underpriced Skill of Live Shopping
Why You Need Humility and Patience (HP)
The Flaw of Audacity in Content Creators
The One Non-Negotiable Habit I Live By
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Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight
30 januari 2026 · 46 min
In this episode of Tea with GaryVee, I share why 2026 is shaping up to be my best entrepreneurial year yet due to a massive focus on intentionality and impact. I discuss the need for more strategy and structure in a growing business, and why I'm moving away from valuing employees solely on loyalty to measuring them on accountability and results. I also dive deep into the collectible market, why most brands fail, and the huge opportunity in platforms like TikTok Live Shopping, Substack, and Snapchat Spotlight. Lees meer
You’ll learn about:
My new focus on intentionality and impact for 2026.
The biggest mistake brands make with a collectible strategy.
The three platforms with the most underpriced attention.
Why "everything is your fault" is the key to life satisfaction.
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Intentionality and Impact: Why You Should Measure Everything by Results in 2026
29 januari 2026 · 2 uur 1 min
In this episode, I talk about my mantra for 2026: Intentionality and Impact (I and I). I explain why I'm measuring success by results, not effort or hours worked, and give actionable advice on business, content, and life. I also discuss massive opportunities in live shopping and the incredible potential of AI and "vibe coding". Lees meer
You'll learn about:
The Intentionality and Impact (I and I) Mindset
The Best Business to Start with Little Money
My Advice for Gaining Confidence for Content Creation
How to Get a Job Using LinkedIn
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Why Accountability, Substack, and Live Shopping Are the Keys to Winning 2026
28 januari 2026 · 53 min
In this episode, I talk about the biggest opportunity you have in 2026: Live Shopping. Learn how to get started selling on platforms like TikTok Shop, Whatnot, and more. I also discuss why I am doubling down on written content and how focusing on execution, not semantics, is critical for success. Lees meer
You’ll learn about:
Why I believe 100% of your happiness and unhappiness is 100% your fault
The rise of Collectibles as a lifestyle genre alongside music, sports, and fashion
Why blaming politicians or external circumstances has "zero" impact on your ability to win
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The #1 Metric Retailers Need to Master in the AI Era
27 januari 2026 · 25 min
In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring. Lees meer
You’ll learn about:
The biggest mistake Fortune 500 companies made in the last 20 years.
Why brand loyalty is about to become more important than ever with AI.
Why you need to shift your mindset from "Social Media" to "Interest Media".
How to use your top-performing organic content for "Performance Selling".
The profound, often underestimated, value of being on LinkedIn.
My thoughts on AI influencers and how they will affect the market.
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$240,000/year In-Office Job or the $120,000/year Fully Remote Job?
26 januari 2026 · 40 min
In this episode of Tea with GaryVee, I talk about the incredible opportunity Live Shopping presents for local businesses and why you must be willing to execute to achieve your goals. I also discuss the power of word-of-mouth marketing, the importance of execution over words in your career, and why you must stop generalizing people based on their generation. Lees meer
You’ll learn about:
How to Use Live Shopping Platforms for Local Businesses
Why I Would Choose the In-Office Job
The Power of Collectibility in Your Niche
How to Build a Culture of Accountability
Why You Should Tune Out the Noise and Be Playful
How to Deal with Haters with Empathy
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The Practical Approach to AI
23 januari 2026 · 1 uur 5 min
In this episode, I talk about the need for a practical approach to AI and technology. I encourage you to learn how to use AI as a tool to win and embrace the constant evolution of the world. I also discuss the uncomfortably important role of parenting and why you are ultimately responsible for your social media algorithm. Lees meer
You’ll learn about:
How to approach AI and the evolving world as an opportunity
Why insecurity and materialism are often rooted in poor parenting
The importance of accountability and "purple" in your parenting strategy
Overcoming negative habits like "doom scrolling" to change your mindset
The double-edged sword of candor in business and personal life
Why your social media algorithm is actually your fault
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What Beast Games Means for Creators
22 januari 2026 · 8 min
In this episode, I talk about the idea of the "Individual Empire" and why Mr. Beast is the absolute best example of this new reality. I break down his inspiring journey of building an empire through content and his CPG brand. His success signals about the future of creator-owned IP versus the traditional studio model. I also share the current platforms and mediums where attention is still underpriced for those looking to build their own legacy. Lees meer
You’ll learn about:
Why the creator is the empire
The underpriced attention opportunities in live streaming
Why I believe Mr. Beast is a "preview, not the anomaly"
How the algorithm is the report card for the audience
The significance of Beast Games and what it means for Hollywood
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We Live in the 10 Second Economy
21 januari 2026 · 35 min
In this episode of Tea with GaryVee, I talk about the massive shift in this year's strategy to prioritize intentionality and impact. I also dive into the huge opportunity in TikTok affiliate live shopping, discuss the mistake brands make with overproduced collectibles, and how to start loving yourself now. Lees meer
You’ll learn about:
This year's business strategy: Intentionality and Impact
The biggest mistake brands make with collectible products
Why live shopping is a massive opportunity
Why teaches your kids AI will set them up for success
How to stop blaming the past and start loving yourself now
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Why “And” is the Answer: How to Create Content Outside of Your “Niche”
20 januari 2026 · 15 min
In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand. Lees meer
You’ll learn:
Why the old rules of "staying in your niche" are wrong and the power of the "and" concept.
The two things you must give up to successfully shift your content narrative.
How to handle the "outside noise" from people telling you to stay in your lane.
Why I believe there is a "massive appetite" and opportunity for female founders.
My advice for treating yourself like a premium brand for high-level sponsorships.
Why, at this level of success, the only thing you should be thinking about is what makes you happy.
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The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like
19 januari 2026 · 20 min
In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers. Lees meer
You’ll learn about:
Valuing Intellectual Property and Digital Assets
Core Objectives for Building a Digital Community
Strategic Event Planning: Art Basel, NBA All-Star, and Super Bowl
Leveraging Fashion for Rapid Market Entry
Defining "Culture" Beyond Brand-Specific Fandom