The Official SaaStr Podcast: SaaS | Founders | Investors
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SaaStr 042: Why Now Is The Time For Aggressive Growth & Monetisation Models Are The Most Exciting Element Of The Consumerisation Of SaaS with David Yuan, General Partner @ TCV
25 juli 2016 · 26 min
David Yuan is a General Partner at Technology Crossover Ventures, where he has enjoyed no less than 4 IPOs and 5 acquisitions. Some of David's investments include the likes of Facebook, Linkedin, Exact Target (acq by Salesforce), Splunk and many more incredible companies. He also sits on the board at Act On, App Nexus, Merkle and Site Minder and is an advisor to Pinterest. Pior to TCV, David had stints at JP Morgan and Bain & Company. Lees meer
In Today's Episode with David You Will Learn:
How did David make his way into the investing world in 2000?
How has David seen the evolution of SaaS revenue multiples over the last decade?
How can VCs balance the drive for profitability with their need for big wins over a short 5-7 year investment cycle?
How does David approach investing cadence in correlation to market cycles? Does his strategy alter according to down-turns and booms?
Why does David find the monetisation models of the consumerisation of SaaS to be the most exciting?
Does David agree that the original hires might not be the hires as the stages progress? How can founders transition them out without a lack of respect and gratitude?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
David Yuan
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SaaStr 041: Hubspot's Dharmesh Shah on
22 juli 2016 · 29 min
Today we bring you a highlight from SaaStr Annual 2016 featuring a conversation between Hubspot's Dharmesh Shah and SaaStr's own Jason Lemkin. Prior to founding HubSpot in 2006, Dharmesh was founder and CEO of Pyramid Digital Solutions, which was acquired by SunGard Data Systems in 2005. In addition to co-authoring "Inbound Marketing: Get Found Using Google, Social Media and Blogs",Dharmesh published HubSpot's Culture Code, which has garnered over 2.5 million views on SlideShare. Named an Inc. Founders 40 in 2016, he is an active member of the Boston-area entrepreneurial community, an angel investor in over 60 startups, and a frequent speaker on startups and inbound marketing. Lees meer
In Today's Episode wth Dharmesh You Will Learn:
What were the biggest growth catalysts in the scaling of Hubspot from Day 1 to IPO?
What were the biggest mistakes made and lessons learnt by Dharmesh and the team throughout the journey?
How does Dharmesh think about churn? How does he define pre-churn?
What is the customer happiness index and how can it be implemented?
How can founders inform prospects their product is a must have not a nice to have?
Why has the SMB space been so difficult for so long? Why is that changing now?
Why Dharmesh and Hubspot focus on consumer behaviour not consumer feedback?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Dharmesh Shah
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SaaStr 040: Gainsight's Allison Pickens on Scaling Your Customer Success Team, Managing Churn and Segmenting Your Customer Base
18 juli 2016 · 24 min
Allison Pickens carries the customer success torch as the VP of Customer Success & Business Operations at the category leaders, Gainsight. Allison's organization @ Gainsight includes all post-sales functions: CSMs, Support, Onboarding, Services, and Operations. Prior to Gainsight, she started her career in management consulting for Fortune 500 companies while at Boston Consulting Group and later worked in private equity investing at Bain Capital. Allison decided that she couldn't pass up the opportunity to work at Gainsight when Bain Capital led the Series B. Lees meer
In Today's Episode With Allison You Will Learn:
1.) So let's start with managing customer churn and I think the first and most important thing is assessing what is regrettable vs non-regrettable. How do you approach this?
What is the internal post mortem?
How do you identify why they churned?
Is there a blame game that follows? How do you instill ramifications but not fear?
How do you then look to fix the original problem that caused the churn?
2.) To do the above we need to have a great customer success team so iw ant to talk about the process of building this out and with CS being a new category this is an aspect a lot of founders are addressing at this time. So starting with the obvious?
When do you need a customer success team?
Where in the organization should the team sit?
What's the playbook for rolling it out?
How big does the team need to be? Does this vary on sector or funding availability?
What are the levels of seniority within the team?
What's your budget? How do you account for the costs of your team?
What teams sit within the customer success umbrella?
60 Second Saastr produced by Nick Mehta:
What surprises you most about customer success now vs a year ago?
Importance of fast iterating team?
Fave SaaS material, book, blog, podcast?
What element of the journey have you found most challenging?
Carrying the CS torch? What is it like do you feel the pressure?
3.) Now I want to fi…
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SaaStr 039: The Unwavering Power of Predictable Revenue and Why We Will See Further Consolidation in SaaS with Cindy Padnos, Founder and Managing Partner @ Illuminate Ventures
15 juli 2016 · 30 min
Cindy Padnos is the Founder and Managing Partner at Illuminate Ventures where she focuses on all things Enterprise/B2B cloud and mobile computing sectors. Prior to founding Illuminate in 2009, she was one of three investment professionals at Outlook Ventures responsible for committing the firm's $140 million fund. Cindy also has extensive experience in the world of operations, where she founded and sold one of SaaS' first on demand startups in the form of Vivant. Lees meer
In Today's Episode with Cindy We Discuss:
How Cindy made her way into the world of SaaS and later SaaS investing?
Why does Cindy think SaaS is a democratiser for entrepreneurship?
Is the proliferation of Sales and Marketing tools not a challenge for startups in terms of competing for the same VC dollars?
Is it easier or more challenging for startups to raise VC funding today than in previous years? If so, why?
How does Cindy assess product market fit with her portfolio companies? When is the right time to put pedal to the metal?
What does Cindy make of the Micro VC market at the moment? How prominent are party rounds? Will we see consolidation?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Cindy Padnos
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SaaStr 038: Rainforest QA's Fred Stevens-Smith on Firing Fast, The Transition From Founder To CEO & Why You Should Spend The Most Time with Your Highest Performers
11 juli 2016 · 31 min
Fred Stevens-Smith is the Co-Founder & CEO @ Rainforest QA, which if you listened to 20VC with Byron Deeter, you will remember he discussed them and their amazing trajectory. So for QA first, it is essentially QA as a service making it fast and easy to test your webapp in multiple browsers and they are backed by some of the best as we said there Byron Deeter @ Bessemer, our own Jason Lemkin, Y Combinator, previous guest Kris Duggan @ Betterworks and Marc Benioff just to name a few. As for Fred he is the man at the helm as Co-Founder & CEO and absolutely smashing it I might add. In the show Fred mentions his favourite reading material to be Jason Lemkin and Aaron Ross's new book From Impossible to Inevitable: How Hypergrowth Companies Create Predictable Revenue and if you have not read that, that is a must and can be found here! Lees meer
In Our Discussion with Fred You Will Learn:
How did Fred come to found Rainforest QA? What was his origin story to YC?
How did Fred look to establish the pricing model with Rainforest? Why does Fred believe most software companies undervalue their software?
What are the challenges of going upstream? How does it affect product? Sales cycle?
Does Fred agree with Mark Organ that in a new category, the company CEO must be the category CMO? How much of a role does content play in Rainforest QA's education funnel for customers?
Why does Fred believe you should spend the most time with your best people? Similarly, the least amount of time with your worst people?
How has Fred gone about building out the sales team? What did Fred look for in sales reps and Heads of Sales?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Fred Stevens-Smith
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SaaStr 037: Why The Whole SaaS Pricing Model Is Going To Change with Quang Hoang, Co-Founder @ Birdly
8 juli 2016 · 22 min
Quang Hoang is the Co- Founder @ Birdly, Birdly are convinced by the power of messaging within organizations, they decided to build a broader service that connects your favorite business softwares to messaging apps. It is this vision that has led to them being named one of the hottest startups from YC Winter 2016 batch and has led to funding from some of the best in the industry including our own Jason lemkin, Slack, previous guest Nicolas Dessaigne and prestigious french investors Alven Capital and Partech Ventures. Lees meer
In Today's Episode with Quang We Discuss:
How did Quang come to found Birdly? What was the a-ha moment?
What did Quang learn from pivoting to Birdly? What is it important for founders to consider before a pivot?
How does Quang approach the challenging topic of a business model for bots?
Why does Quang believe that the whole pricing model for SaaS will change?
What were the main benefits of the YC experience and how did it impact his fundraising?
When is the right time for European startups to make the move to SF? How important is it to be close to your customers?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Quang Hoang
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SaaStr 036: Point Nine's Christoph Janz on The War For Talent, When To Move To The US & The Importance Of Local Investors
4 juli 2016 · 28 min
Christoph Janz is the Co-Founder and the Managing Partner @ Point Nine Capital, one of Europe's best early stage venture funds and Christoph himself specializes in all things SaaS at Point Nine and has made more than 20 SaaS startup investments. Prior to Point Nine, Christoph co-founded two Internet startups and in 2008, became an angel investor and discovered Zendesk, which was his first angel investment. Also if you would like to congratulate Jason for the raising of the incredible new SaaStr Fund then you can click here to send him a congratulations tweet. Lees meer
In Today's Episode with Christoph We Discuss:
How did Christoph make his way into the world of early stage SaaS investing?
When should startups consider making the move to the US? Is it always necessary?
How important is it for SaaS startups to have a local US investor? What are the benefits?
Where are there talent gaps in European SaaS? What can European founders do to find those experienced VPs of Sales and Marketing?
Question from Jason: What made Zendesk seem like such a winner and what did that teach you?
Where does Christoph see the next wave of the consumerisation of SaaS?
Is it harder to get funded as a SaaS startup in today's environment than in previous years?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Christoph Janz
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SaaStr 035: Matt Garratt on The Strategy Behind Salesforce Ventures
1 juli 2016 · 23 min
Matt Garratt currently runs Salesforce Ventures with the mandate to build out salesforce's ecosystem of partners with equity investments. Matt has led key strategic investments at Salesforce in companies such as former guests Gainsight, and Invoca as well as Anaplan and Insidesales.com just to name a few. Prior to salesforce Matt was a VP at the prestigious SaaS investor Battery Ventures. Also in the show today we mention Jason Lemkin and Aaron Ross new book From Impossible to Inevitable: How Hypergrowth Companies Create Predictable Revenue and if you have not read that, that is a must and can be found here! Lees meer
In This Episode With Matt You Will Learn:
How Matt made his entry into the world of VC and came to run Salesforce Ventures?
What did Salesforce do right to give Matt the ability to formalise the fund? What did Matt learn in the less formal stages of investing?
What are the benefits that startups receive from being portfolio companies of Salesforce Ventures?
How does matt view Salesforce Ventures in the early stage investing landscape? Does Matt like to co-invest with other prominent funds?
How does M&A work within Salesforce Ventures? Are you willing to sell to your competitors?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Matt Garratt
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SaaStr 034: How To Master The Freemium Model, Learnings From Being The 1st Sales Hire @ Box & Dropbox & The Integration of Sales and Engineering with Front's New Head of Sales, Cailen D'sa
27 juni 2016 · 26 min
I am delighted to welcome the new Head of Sales @ Front App, Cailen D'sa, to The Official SaaStr Podcast today. Cailen might just be the Head of Sales every SaaS startup founder is dreaming of having previously been the first sales hire @ Dropbox where he launched Dropbox's first B2B product, prior to that he was a director at Box where he helped pioneer and operationalize the freemium land-and-expand sales model, which is now a core SaaS sales methodology. Now if you enjoy the episode with Cailen today and want to hear more from him then you must headover to Front's blog where you can find Mathilde's written interview with Cailen. Lees meer
In This Episode With Cailen You Will Learn:
How did Cailen come to be the first Sales hire @ Dropbox? What was it about Front that enticed him?
What were Cailen's biggest takeaways from his time at Dropbox and Box?
How does the Sales process differ when selling a freemium product like Dropbox, compared to an enterprise product like Front?
What does Cailen look for when hiring sales reps? What are Cailen's sourcing strategies for new sales reps? How does Cailen incentivise the best talent to choose Front over other options?
With the rise of data and it's role in sales, to what extent does Cailen still believe sales to be an art and not a science?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Cailen D'sa
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SaaStr 033: The Fundamental Challenges of SaaS M&A with Villi Iltchev, Partner @ August Capital
24 juni 2016 · 25 min
Villi Iltchev is a Partner @ August Capital and prior to joining August Villi was a member of the leadership teams at Box and Lifelock. Before that Villi was a Vice President @ Salesforce where he led the strategy and acquisitions teams; being directly responsible for over 30 investments in the likes of Hubspot, Box, Mulesoft and many more amazing companies. Lees meer
In Today's Show with Villi We Discuss:
How Villi made the transition from the world of operations to investing with August?
What were Villi's biggest takeaways from working with titans of SaaS; Box, Salesforce?
What was the M&A environment like back in the 2000s? What was the driver behind mass consolidation? What did the on premise perpetual license business model enable companies? Where did customer success lie in this environment?
Multiple Clouds: What is the challenges of this? How will this evolve over time? What are the current solutions?
Customer success lies with the vendor: What do you think caused this pivotal transition? How central should customer success be to an early stage SaaS company's strategy? What are the main benefits of customer success to you?
SaaS distribution: Why do reseller arrangements not work? How would you like to see this evolve in the future?
Sales productivity: What is the productivity effect of giving another product to sales? What happens to aggregate sales?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Villi Itchev
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SaaStr 032: Scaling Operations From 10 to 130 In A Year & The Fundamentals of What Makes A Great SaaS Business Opportunity with Luke Kervin, Co-Founder @ PatientPop
20 juni 2016 · 22 min
Luke Kervin is the Co-Founder & Co-CEO @ PatientPop, where he has scaled the team from 10 to over 130 in just 12 months. As a result, PatientPop recently raised their Series A led by Toba Capital, allowing them to further ramp up their customer base and expand the employee ranks to over 200 people. Lees meer
In Today's Show with Luke We Discuss:
How Luke came to found his first SaaS business in PatientPop?
What is Luke's criteria for selecting a potential business idea? What does the idea need to have? What elements of an idea will concern Luke?
How did Luke go about validating the idea for PatientPop? What are the most common methods founders get product validation wrong?
Why did Luke build a fake product, a fake website and fake business cards to validate the idea?
PatientPop has grown from 10 to 130, so how did they scale so fast? What are the inherent challenges of company culture maintenance with such hyper-growth.
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
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SaaStr 031: Is Product Market Fit & Customer Value Binary & The Importance of Product-Led Growth with Blake Bartlett @ OpenView
17 juni 2016 · 26 min
Blake Bartlett is a Partner @ Openview Ventures where he helps identify value and lead investments in product-led businesses driving market dislocation. Prior to joining OpenView, he was a Vice President at Battery Ventures, where he focused on growth-stage software and Internet businesses. Blake joined Battery in 2009 and helped lead 10 investments including the likes of Wayfair, Optimizely, Sprinklr, and Glassdoor. Lees meer
In Today's Show We Discuss:
Why Blake decided to invest in SaaS over other sectors?
Whether the rise of the bottoms up SaaS sales model means customer fickleness for SaaS products will increase?
Does product led growth contradict tradition SaaS sales beliefs? How can they work in unison?
Is product market fit and customer value a binary result? Are there varying degrees of customer value? How important is time to customer value?
How can startups look to pull product-led growth off? What were Blake's biggest takeaways from watching the likes of Optimizely and Expensify?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Blake Bartlett
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SaaStr 030: Building & Training a Non-Technical Sales Team & Why A Heavy Inbound Model Is Like 'Driving A Racecar' with Harry Glaser, Co-Founder @ Periscope Data
13 juni 2016 · 25 min
I am delighted to welcome my first ever Harry to the show today in the form of Harry Glaser, Co-Founder & CEO @ Periscope Data, the worlds fast analysis suite providing data analysts with the tools they need to improve their analysis by over 150X and an astonishing fact here they have doubled their revenue every 3 months ever since launch. Periscope's investors include Ellen Pao, Matt Ocko @ Data Collective, Chad Byers @ Susa Ventures, Wes Chan @ Felicis, Benjamin Ling at Khosla and many more. Also in the show today we mention Jason Lemkin and Aaron Ross new book From Impossible to Inevitable: How Hypergrowth Companies Create Predictable Revenue and if you have not read that, that is a must and can be found here! Lees meer
In Today's Episode with Harry We Discuss
How Harry came to be the founder of Persicope Data and what the a-ha moment was for him?
How did Harry look to establish a pricing model with Periscope Data as a first time SaaS founder?
What are Harry's learnings of hiring and building out the initial sales team?
How did Harry build out the institutonal training program to allow non technical people to sell a very non technical product?
What are the inherent pros of having an inbound heavy model and what are the fundamental problems?
Why are companies suddenly seeing the need for data analysts and what are the opportunites that data analysts present?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Harry Glaser
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SaaStr 029: Having Jason Lemkin As An Investor & Selling Sexy SaaS To The Legal Space with Andy Wilson, Founder & CEO @ Logikcull
10 juni 2016 · 24 min
Andy Wilson is the Co-Founder and CEO @ Logikcull, where he really is the visionary behind Logikcull's product and marketing strategy focusing on simplifying and democratizing the discovery process into three simple steps: upload > search > download. Andy leads the company it its mission to put an end to eDiscovery with the use of Discovery Automation. Lees meer
In Today's Episode with Andy We Discuss:
The origin story of Logikcull for Andy and what a-ha moment was for him?
How did Andy approach the transition from service based business to SaaS business?
Does the increase of customer success not transition the customer into the client?
What was the effect of having Jason as a investor and what are the biggest value adds that Jason provides?
On outbound vs inbound, how did Andy increase outbound in such an established space? Where did he find the major breakthroughs?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Andy Wilson
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SaaStr 028: Eloqua & Influitive's Mark Organ on Scaling Eloqua Into A Global Business & Why Customer Success Is The Bed Rock For All SaaS Businesses
6 juni 2016 · 24 min
Super excited to welcome a heavy weight of the SaaS industry today as we have Mark Organ, Founder & CEO at Influitive. Influitive helps B2B companies mobilize their army of advocates for more rapid and profitable revenue growth. Prior to Influitive, Mark was the founding CEO of Eloqua, growing the business to over 150 people, hundreds of clients and a major presence around the world in 7 years. Eloqua was eventually bought by Oracle in 2012 for a reported $810m. Lees meer
In Today's Episode with Mark We Discuss:
The founding story behind Influitive? What was the a-ha moment behind the concept?
What were Mark's biggest takeaways from watching Eloqua scale into the global force that it became?
Influitive are creating a category, so how is that for Mark? What are the inherent challenges? What are the commonalities of successful category creators?
What is the difference between good and bad competition? Why does Mark try and encourage good competition?
Why are brand advocates crucial to the success of a business? Is it a really scalable solution? How did you figure out the model for making customers successful?
In a round we call the 60 Second Saastr, we also hear:
Mark's fave SaaS resource and reading material?
Thought leadership: Fundamental or unnecessary?
Target Markets; Go large or be specific and niche?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Mark Organ
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SaaStr 027: The Benefits of Bootstrapping Your SaaS Startup with Laura Roeder, Founder & CEO @ Edgar
3 juni 2016 · 23 min
Laura Roeder is the Founder & CEO @ Edgar, the social media automation tool that essentially allows your social media queue to fill itself up. Now Edgar is not the usual startup story we are all familiar with as Edgar has taken some unusual steps, they have not raised VC funding, they do not have a sales team, their founder, Laura, was pregnant on launch and after all this, Edgar is a startup that actually makes money at 2.9m ARR. Lees meer
In Today's Episode with Laura We Reveal:
How did Laura come to found Edgar? What was the a-ha moment for Laura?
How did Laura assemble and build the team, with te restraint of being pregnant during launch? How did this hiring mindset benefit the process?
Why does Laura deliberately not have a sales team?
How does the SaaS math differ for bootstrapped vs venture funded SaaS startups? HOw does the exit strategy change when bootstrapped?
Why should SMs approach social media platforms one at a time? How can startups measure their social media performance and engagement?
In a round we call the 60 Second Saastr, we also hear:
Fave SaaS resource and reading material?
Hardest hire in the Edgar process?
Going up the enterprise funnel: Potential or not going to happen?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
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SaaStr 026: How To Hire & Motivate The Best Sales Team with Bill Binch, Former SVP of Sales @ Marketo
30 mei 2016 · 28 min
Bill Binch is a leader and expert in the SaaS sales industry. Bill was the senior vice president of worldwide sales at marketo for 8 years and he joined when it was a small venture backed startup with a mission to reinvent marketing automation, it was his sales leadership and expertise that formed a critical component in building Marketo into one of the fastest growing enterprise software companies in the world. Recognized through his being awarded worldwide VP of sales in 2011. Lees meer
In today's show with Bill we discuss:
What were Bill's biggest takeaways from his time scaling the sales organisation at Marketo??
Why did Bill find it enticing selling to sales and marketers with Marketo?
How can startups go about approaching the topic of the sales cycle? What does the right cadence look like?
How can sales leaders look to establish a quota that is achievable and confident? Why is it about deal frequency not dollar size?
How can we optimise the hiring process for sales professionals? What are the benefits to over hiring? Is this sustainable in a downturn?
Does Bill agree that customer success will be the new sales, as Nick Mehta stated?
In a round we call the 60 Second Saastr, we also hear:
SaaS tools that Bill could not live without?
Creating your own scorecard?
What does Bill know now that he wished he had known at the beggining
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Bill Binch
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SaaStr 025: How Every Startup Can Build Their Brand Through Events with Anthony Kennada, VP of Marketing @ Gainsight
27 mei 2016 · 29 min
I am delighted to present Part 2 of our feature of Gainsight. Joining me today I have Anthony Kennada, the founding VP Marketing at Gainsight where he is responsible for managing the company's global marketing strategy, from demand generation to brand marketing, and is credited with creating the "Pulse" community of Customer Success leaders. Anthony began his career as an early employee at Box. He later joined LiveOffice and managed their OEM partnership with Symantec from contract signature to acquisition for $115M. Prior to joining Gainsight, Anthony led the Emerging Cloud Products division at Symantec, and was responsible for the first organic product development effort that spanned both consumer and enterprise market segments. Lees meer
In today's show with Anthony we discuss:
How Anthony came to be VP of Marketing at one of the hottest startups in the valley?
Being the founding VP of Marketing, how did Anthony look to grow the team? What were the actual steps Anthony used to scale the marketing at Gainsight?
How has B2B marketing changed, from Box to today? With this evolution, what are Anthony's marketing learnings in creating new categories vs. new players in existing categories?
How should we be thinking about marketing, both Demand Gen and Corporate, differently in crowded spaces? ?
How can marketing help support going up market and driving ACVs up? Both Box and Gainsight did this.
How should CEOs and VPMs think about, and budget events? What if they don't have all the capital Gainsight does?
In a round we call the 60 Second Saastr, we also hear:
Billboards: Stupid or effective?
Fave SaaS resource and why?
3 Biggest Tips For Running a Successful Event?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Anthony Kennada
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SaaStr 024: Nick Mehta, CEO @ Gainsight on Why Customer Success Is The New Sales
23 mei 2016 · 28 min
This week on SaaStr we are celebrating the rise of GainSight with a special feature week dedicated to Gainsight and joining me today we have Gainsight CEO, Nick Mehta. Since Nick has been at the helm of Gainsight, it has experienced a meteoric rise to the top of the world of SaaS having practically created the category of customer success and revolutionising business work processes in doing so. Due to this, Gainsight has raised funding from the likes of Battery Ventures, Lightspeed Venture Partners and Bessemer Venture Partners. Lees meer
In today's show with Nick we discuss:
What were the solutions before Gainsight? Why were these inefficient and what the market opportunity for Gainsight?
Why has the power shifted from the hands of the vendor to the hands of the customer? What can vendors to do optimise this shift?
Is the proliferation of available tools and the resulting competition not dangerous as there is only so low prices can go?
To what extent does Gainsight have a monopoly over the customer success market?
How much should startups spend on customer success in the early days? How can one measure that success and return on investment?
What does the hiring of a customer success officer look like for Nick? How can we optimise this process?
In a round we call the 60 Second Saastr, we also hear:
ACV is everything: Explain?
Being a specialised CEO: Right or wrong?
On again, off again hiring in sales?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Nick Mehta
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SaaStr 023: What It Takes To Make It From Seed To Series A in SaaS with Nakul Mandan, Partner @ Lightspeed Venture Partners
20 mei 2016 · 25 min
Joining us today on The Official Saastr Podcast is Nakul Mandan, Partner @ Lightspeed Venture Partners, where he focuses on early stage SaaS investments. At Lightspeed, Nakul led the firm's investments in Gainsight and Reflektive. Previously, Nakul worked at Battery Ventures, where he helped lead the firm's investments in category defining companies such as Marketo, BlueJeans Networks, Gainsight, Intacct, 6Sense and Yesware. Prior to Battery, Nakul worked at Blue River Capital, a growth stage investor focused on India. Lees meer
In today's show with Nakul we discuss:
How Nakul came to be one of the leading SaaS investors in the US?
What will the 2nd phase of the consumerization of the enterprise entail? What innovation will we see in business model?
How important is predictable revenue for early stage startups? Hoe can they mitigate the circumstances of losing it?
What more needs to be done to ensure the continuation of consumerising traditional enterprise software?
What does Nakul hone in on when considering investing in a SaaS startup for Series A? What are the metrics and requirements that matter? At this stage are there large data sets and metrics to rely on?
In a round we call the 60 Second Saastr, we also hear:
Fave SaaS reading material?
Greenfield Opportunities in SaaS?
SaaS Founder Nakul most respects and admires?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Nakul Mandan
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SaaStr 022: What Makes A Great Sales Leader & How To Detect BS in Sales Reps with Russ Hearl @ Datahug
16 mei 2016 · 25 min
I am so excited to welcome Russ Hearl, Head of Sales @ Datahug. Datahug is a pipeline management and forecasting solution within Salesforce and backed by the likes of DFJ and Salesforce Ventures. Prior to Datahug, Russ was the VP of Sales at DoubleDutch where he built a sales machine that delivered over 1,500 new customer wins and took the business from $0 to over $20 million ARR in less than three years. A true thought leader in sales optimization and selling velocity. Lees meer
In Today's Episode You Will Discover:
What makes a great SaaS sales leader? How can you spot the BS and the façade of someone who does not have what it takes?
How do the best leaders run 1 on 1's with their reps? How can leaders optimise this time and interaction? Is there anything they should avoid in the process? ?
How can sales leaders go about introducing elements of competition into sales without disincentivising the loser? What is the buddy system and how does that work?
Why do SaaS founders need to make pipeline velocity optimization a priority today? What are the biggest opportunities in improving pipeline velocity?
In a round we call the 60 Second Saastr, we also hear:
Biggest opportunities in improving pipeline velocity?
Fave SaaS resources and reading materials?
What are the biggest mistakes people make in pipeline velocity?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
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SaaStr 021: Crossing The Chasm: From B2C To B2B with Johnny Chin, Founder & CEO @ Bannerman
13 mei 2016 · 27 min
I am so excited to welcome Johnny Chin, Founder & CEO @ Bannerman to The Official SaaStr Podcast today. Bannerman is the company that provides on demand security staff and bouncers to some of the world's biggest companies including Spotify, Y Combinator, Weebly, Optimizely and many more incredible firms. Bannerman are also an alum of YC having been in their YC S14 Class. Lees meer
In Today's Episode You Will Discover:
Why did Johnny decide to transition Bannerman from B2C to B2B? WHat metrics suggested to Johnny that product market fit had not been achieved with the B2C model?
How did the transition affect the product? What does Johnny mean when he discusses 'Wizard Of Oz' moments?
How did Johnny go about developing and establishing a sales process? What were the inherent challenges and how did JOhnny combat them?
At what stage did Bannerman reach profitability and what does this allow Bannerman to now do and focus on? SHould it be a priority over growth for other SaaS businesses?
How Johnny approaches brand building at Bannerman? Why brand is so important for B2B companies? What are the must do's and the must not's when it comes to B2B branding?
In a round we call the 60 Second Saastr, we also hear:
Most challenging element of the journey?
Fave SaaS resources and reading materials?
Competitive landscape for on demand security?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Johnny Chin
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SaaStr 020: What Do Salesforce Look For In Potential Investments with John Somorjai, Executive Vice President of Corporate Development & Salesforce Ventures
9 mei 2016 · 28 min
To Commemorate the 3 month anniversary of the best conference ever, SaaStr Annual 2016. We thought we would take a trip back to the conference with one of our favourite discussions featuring Jason Lemkin, Founder @ SaaStr and John Somorjai, Executive Vice President of Corporate Development & Salesforce Ventures. Salesforce Ventures invests in the next generation of enterprise technology. The Salesforce Ventures portfolio includes companies such as Box, DocuSign, Dropbox, Evernote, GainSight, MongoDB, MuleSoft, Stripe, SurveyMonkey, Twilio, and Xactly. Salesforce.com has invested in more than 150 enterprise cloud startups in 11 countries since 2009. Lees meer
In Today's Episode You Will Learn:
What have been the fundamental determinants for the growth and acceleration of Salesforce in the last few years?
What gave Salesforce the conviction to deploy $500m back into startup investing?
With the success of Salesforce Ventures, how have John's investing goals changed since 2009?
Why should founders raise with Salesforce, what is the value add?
What is John attitude to the recent pessimism in the valley? How does John approach the dichotomy of growth and reducing burn?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
John Somorjai
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SaaStr 019: David Cancel on Hiring People Not Skills, The Importance Of Investing In Relationships and Being Scrappy
6 mei 2016 · 24 min
Following our meeting at SaaStr Annual 2016, I am thrilled to welcome David Cancel. Now David really is a serial entrepreneur having founded 5 companies, with the last, Performable, being acquired by Hubspot, resulting in his taking up the position as Chief Product Officer at Hubspot. Now David is the CEO @ Drift. Drift allows you to talk to your website visitors and customers in real time. David is a master when it comes to hiring, company culture creation and maintenance and team building and we dig into all that in today's episode, as well as: Lees meer
Why David's golden rule to recruiting is hiring people not skills?
Why is cultural fit so important for future employees? How can you test for it in an interview? Can you hire a team of all A team players without having insane competition and friction?
What does David mean when he says it is important for candidates to be scrappy? What signals are there that the person is an insane hustler?
What questions does David pose to get the candidate out of the standard interview style answering? How does david push them out of their comfort zone?
Why does David believe it is crucial to never hire PMs who have done it before? What is the benefits of this?
How does David view success? What commonalities does David se in thementiality fo those that have and have not been successful?
In a round we call the 60 Second Saastr, we also hear:
Must read books for startup CEOs?
What are the 3 biggest lessons you learnt the hard way?
What is David's approach to learning?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
David Cancel
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SaaStr 018: The Benefits Of Account Based Marketing & The Biggest Takeaways From Co-Founding Marketo with Jon Miller @ Engagio
2 mei 2016 · 24 min
Delighted to welcome Jon Miller to The Official SaastrPodcast today. John is the Founder & CEO @ Engagio, the all inone account based marketing platform that allows you to accelerateyour move to account based marketing, streamline account basedreporting and analytics and map salesforce leads to targetaccounts. Prior to Engagio, Jon was the Co-Founder and CMO atrocketship, Marketo. Lees meer
Intoday's show with Jon we discuss:
Whatreally is account based marketing and how does it differ to otherforms of marketing?
Whatwere Jon's biggest takeaways from co-founding Marketo and watch itscale into hyper-growth mode?
Howcan startups determine whether account based marketing is the rightmarketing solution for them? How can startups accelerate theprocess of moving to account based marketing?
Howcan startups communicate with their ideal customers in a nongimmicky, personalised fashion? What can be done to show personaland effective touches?
Towhat extent does account based market intersect with account basedsales development? How much of a role will this integration play inthe future?
In a round we call the60 Second Saastr,we also hear:
Themost effective ABM channels?
Thebiggest mistakes startups make in ABM?
Thehardest element of growing Engagio from scratch?
If you would like to find outmore about the show and the guests presented you can follow us onTwitter here:
JasonLemkin
Harry Stebbings
Saastr
Jon Miller
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SaaStr 017: Why Fellow Founders Make The Best Advisors & A Transparent Pricing Model Is Fundamental with Laura Behrens Wu, Co-Founder & CEO @ Shippo
29 april 2016 · 22 min
Joining us today on The Official Saastr Podcast is Laura Behrens Wu, Laura is the Founder & CEO @ Shippo, the API and dashboard for all your shipping needs. They have raised from the likes of SoftTech, 500Startups, SLow Ventures and many more incredible investors. In today's show with Laura we discuss: Lees meer
What are APIs and what do they allow us to do?
With APIs developer adoption is crucial, what has worked for Laura in terms of finding developers, onboarding them and ensuring developer retention?
How much of a role does content marketing and education play in a complex product and tech stack, like Shippo? What strategies have been the most successful in educating potential clients?
Why does Laura believe transparent pricing is so fundamental? How does Laura harness the freemium model while attempting to onboard large corporate clients
What do the next 20 years hold for Shippo? What will it take to reach the milestones?
In a round we call the 60 Second Saastr, we also hear:
Most challenging element of building Shippo?
Biggest advice to SMB's on shipping options?
The fundraising process: What was it like?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Laura Behrens Wu
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Saastr 015: Nicolas Dessaigne @ Algolia on Prioritising Company Culture and Empowering Your Team To Be Owners
22 april 2016 · 22 min
Welcome to Episode 15 of The Official Saastr Podcast. Joining me today, I am delighted to welcome, Nicolas Dessaigne. Nicolas is the CEO and Co-Founder of Algolia, Algolia are a brilliant case study for the successful pivot, having started off life as an offline search engine for mobiles but really took off by helping companies deliver an intuitive search-as-you-type experience on their websites and mobile apps. They participated in Y Combinator's Winter 2014 batch and raised $18.3M in May 2015 from the likes of Accel Partners, Point Nine Capital, Storm Ventures and many more incredible investors. and in today's show with Nicolas we discuss: Lees meer
Why is company culture so important and was it fundamental for Nicolas and Julien to have this outlined from the beginning?
How did Nicolas implement the vision for the company future when founding the Algolia?
How does Nicolas look to balance the scaling of the business with maintenance of company culture?
What were Nicolas' biggest takeaways from his time at YC?
How can SaaS startups optimise the fundraising process to also be a source of business development?
In a round we call the 60 Second Saastr, we also hear:
Hiring Your First VP of Sales: When and What Questions To Ask?
Nicolas' favourite SaaS resource?
What would Nicolas do differently if he were to start the journey again?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Nicolas Dessaigne
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SaaStr 014: 'It's The Whole Enchilada', Why Data Is Crucial To Effective Content Marketing & How To Use It To Decrease Customer Acquisition Cost & Increase Basket Size
18 april 2016 · 28 min
On the show today I am thrilled to welcome Russell Glass, Head of Products For LinkedIn Marketing Solutions. Formerly founder, president and CEO of Bizo, a B2B audience marketing and data platform which he, from founding in 2008 to $50mm+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175mm in August of 2014 he really is a Serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. If that wasn’t enough he is also the Co-author of The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Lees meer
In today's show with Russell we discuss:
What did Russ and the Bizo team do effectively that allowed them to scale, leading to their acquisition by Linkedin?
Is customer focus a constraint on long term growth and how can you communicate this long term vision to your investors?
How important a role will data play in the future of content marketing?
How can SMB marketers determine which platforms will be most effective for them?
To what extent can content marketing reduce customer acquisition? What are the other benefits?
In a round we call the 60 Second Saastr, we also hear:
Who Is Doing SMB Marketing Most Impressively At The Moment?
The Biggest Leanring Curve From Being Acquired By LinkedIn?
What SaaS resource or blog is a must for Russell?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Russell Glass
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Saastr 013: How New CEOs Can Make Their Mark and What It Takes To Raise Later Stage Funding In Today's Environment with Mark Woodward, CEO @ Invoca
15 april 2016 · 26 min
Joining us today, I am delighted to welcome Mark Woodward CEO @ Invoca - software that helps marketers drive revenue with call intelligence. Invoca has built a platform that addresses the top concern for enterprise CMOs today — delivering personalized customer experiences across devices and channels. They have backing from the likes of Upfront Ventures who wrote this on Invoca's recent $30m raise (http://www.bothsidesofthetable.com/2016/03/30/inside-scoop-funding-environment-might-mean/) and in today's show with Mark we discuss: Lees meer
Question from Mark Suster: How does Mark feel taking the contrarian approach that phone calls are alive and growing?
How was Invoice's journey to raising $30m in funding? What were the challenges? What was unexpected?
What all new CEOs must know coming into a new role?
How can a new CEO implement a new company culture and management style without disrupting the existing one?
What does IPO ready look like in a company? What are the requirements before you consider that newt step?
In a round we call the 60 Second Saastr, we also hear:
The most crucial characteristic of all good CEOs?
Biggest lesson from being a 3 time CEO?
If Mark could start the process again, what would he do differently?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Mark Woodward
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Saastr 012: Optimising Your Talent Acquisition Strategy with Daniel Chait, Founder & CEO @ Greenhouse
11 april 2016 · 23 min
Joining us today, I am delighted to have Daniel Chait, Founder & CEO @ Greenhouse - software that gives people the power to build great companies. Greenhouse automates and simplifies the best practices for recruiting top talent, continuously monitors your recruiting activity, and automatically suggests improvements. They have backing from the likes of Social Capital, Benchmark and Felicis Ventures and in today's show with Daniel we discuss: Lees meer
How Daniel views the hiring funnel and how you can get a consistent stream of high quality incoming candidates?
How can individuals breach the knowledge gap of not knowing what to look for in a iOS developer, for example?
How important is a strong company culture when interviewing candidates?
How can recruiters test candidates to ensure that their culture and skills align with the company?
When did Daniel hire his first Head of Sales and what was the catalyst for causing this hire?
In a round we call the 60 Second Saastr, we also hear:
The Candidate Experience: How Can We Optimise It?
Who Does Daniel Most Respect & Admire With Regards To Their Recruitment?
What Is Daniel's Fave Hiring Blog Resource or Newsletter?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Daniel Chait
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Saastr 011: 4 Questions To Determine Whether You Have Product Market Fit with Ajay Agarwal @ Bain Capital Ventures
8 april 2016 · 22 min
I am thrilled to welcome, Ajay Agarwal, Managing Director @ Bain Capital Ventures, where he focuses on early stage application software and SaaS investing. Included in his immense portfolio are the likes of Optimizely, SendGrid and GainSight, just to name a few and prior to crushing the world of investments, Ajay was an early employee at Trilogy, where as Head of Sales and Marketing he was instrumental in growing their annual revenue to $300m. Lees meer
Discussed In Today's Show:
What is the difference between SaaS and Enterprise Software? (there is one!)
How does the introduction of cloud software affect the sales cycle for startups?
How can startups know when is the right time to release their MVP without having significant issues with churn?
What does product market fit really look like for SaaS startups?
Once product market fit is achieved, is it merely a case off during money into the machine?
Why has customer success become such an integral part of SaaS and what can startups do to optimise customer success?
In a round we call the 60 Second Saastr, we also hear:
Why is the system of record the easiest way to build a $bn company?
The $10bn opportunity in marketing?
The future of zenefits?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Ajay Agarwal
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Saastr 010: Mathilde Collin on The Evolution of Content Marketing and Life As A Young Enterprise Founder
4 april 2016 · 21 min
Welcome to Episode 10 of The Official Saastr Podcast. To celebrate this milestone, we have a very special guest: Mathilde Collin. Mathilde is the CEO and Co-Founder of Front, one of the world's most innovative young SaaS startups working in the space of email collaboration and in today's show with Mathilde we discuss: Lees meer
Mathilde's experience as a young founder and CEO in the enterprise space?
How did Mathilde manage to attract some of the world's top talent and hire effectively?
What were her biggest takeaways from her time at YC?
Why did Mathilde decide to raise US funds rather than European?
How has the evolution of content marketing altered Front's sales strategy?
In a round we call the 60 Second Saastr, we also hear:
Hiring Your First VP of Sales: When and What Questions To Ask?
Mathilde's favourite SaaS resource?
Compare UK to US investor mindsets?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Mathilde Collin
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Saastr 009: What Makes A Truly Great SaaS CEO with Josh Stein @ DFJ
1 april 2016 · 17 min
This episode was recorded at Saastr Annual 2016 featuring Jason Lemkin, Founder @ Saastr and Josh Stein, Partner @ DFJ. For those that do not know, Josh is arguably one of the most successful investors in the SaaS space having backed the likes of Box, Twilio, Yammer and many more from the very earliest of stages. Lees meer
In Today's Show We Cover:
What is the fundamental differing between a great and a good CEO in SaaS?
Is it possible to learn to become a great CEO?
What did Aaron Levie do to enable Box to scale so successfully?
How can startup founders determine whether they have the ability to go the distance as CEO?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Josh Stein
If you enjoyed the conversation with Keith today and want to save your space at what promises to be the best Saastr Annual ever, Saastr Annual 2017! You can buy early bird tickets here!
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Saastr 008: Hiring 101 with Keith Rabois @ OpenDoor & Khosla Ventures
28 maart 2016 · 33 min
This episode was recorded at Saastr Annual 2016 and it is an incredible conversation whereby Jason Lemkin deep dives into the career and wisdom of Keith Rabois. For those that do not know, Keith is a legend of the tech industry having helped build some of the most important companies in Silicon Valley including Paypal, Square and Linkedin. He is also a very prominent VC with Khosla Ventures and has recently rejoined the world of operations, looking to disrupt the world of property with OpenDoor. Lees meer
For your chance to win a signed copy of Jason's new book 'How Hyper Growth Companies Create Predictable Revenue', we would be so grateful for you to upvote the episode on ProductHunt!
In Today's Show We Cover:
Why Keith rejoined the world of operations having been a VC with Khosla?
Is domain expertise a good or a bad thing to have when entering an industry?
When hiring, how do you achieve the balance of experience and potential?
When is the right time to hire a COO? What are the signs?
How Did Keith approach hiring in high growth rocketship companies?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Keith Rabois
If you enjoyed the conversation with Keith today and want to save your space at what promises to be the best Saastr Annual ever, Saastr Annual 2017! You can buy early bird tickets here!
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Saastr 007: What It Takes To Get Series A Investor Interested and Guidelines To Manage Your Burn Rate with Doug Pepper, Partner @ Shasta Ventures
25 maart 2016 · 25 min
I am thrilled to welcome, Doug Pepper, Partner @ Shasta Ventures to the show today. Doug is a master when it comes to SaaS investments with his companies generating over $500m in revenue in 2015, having funded the likes of Marketo, Optimizely and Flurry. In today's show with Doug we discuss: Lees meer
How Doug made his approach into investing?
What metrics are required for startups to get Series A investors interested?
What are the guidelines for a startup to manage their burn rate?
In future tough markets, we will see greater consolidation?
How can startups stand out when selling to CIO, CEO's and VPs?
In a round we call the 60 Second Saastr, we also hear:
What has been the scariest moment of Doug's VC career?
Why Doug is so excited for the future of mobile SaaS?
What the main effects are of the rise of bottoms up sales strategies?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Doug Pepper
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Saastr 006: Why The Best SaaS Companies Are Founder Led and Taking Adobe From $40m to $1bn with Russell Fujioka, US President @ Xero
21 maart 2016 · 28 min
Joining us today, I am delighted to have Russell Fujioka, US President at Xero, the world's fast growing SaaS company making accounting software beautiful. Prior to joining Xero, Russ was the Global Vice President of Marketing at Dell, EIR at Bessemer Venture Partners and held executive roles at the likes of Adobe. In today's show with Russ we discuss: Lees meer
How Russ came to be US President at the world's fastest growing SaaS company?
How has Russ seen the SaaS industry change over his 25 years?
Why does Russ believe all the SaaS best companies are founder led?
What were the determinants that allowed Adobe to go from 40m to $1bn?
How does Russ view the current competitive landscape for accounting software?
What were the main benefits of experiencing the VC industry with Bessemer?
In a round we call the 60 Second Saastr, we also hear:
Which pubic markets SaaS company does Russ most respect?
Russ' favourite SaaS resource?
Is accounting software a winner take all market?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Russ Fujioka
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Saastr 005: Social Capital's Mamoon Hamid on Changing The Way We Work and The Rise of The Bottoms Up Sales Strategy
18 maart 2016 · 20 min
It is a huge honour to welcome, Mamoon Hamid, Partner @ Social Capital. One of the world's best performing funds with investments in the likes of Slack, Box, Intercom, Yammer and many more incredible companies. Prior to joining Social Mamoon was a Partner at US Venture Partners (USVP) and in today's show we discuss: Lees meer
How Mamoon made his way into the world of investing and VC?
What were Mamoon's biggest takeaways from seeing the rocketship growth of the likes of Slack and Box? What were their challenges faced?
What is the distinct value proposition of Social over other VC funds? How do you look to differentiate?
What has been the effect of the rise of the bottoms up sales apprcach and what role will this play in the future for selling to enterprise clients?
Which company will be the first to make a million on Slack?
In a round we call the 60 Second Saastr, we also hear:
Biggest challenge facing Mamoon and Social Capital?
Mamoon's favourite SaaS resource?
Biggest piece of advice to SaaS founders?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Mamoon Hamid
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Saastr 004: Index's Shardul Shah on Why Reducing Time Distance To Value Is So Important and How To Sell To CSO's Effectively
15 maart 2016 · 22 min
I am thrilled to welcome, Shardul Shah, Partner @ Index Ventures to the show today. Shardul is the sole member of the Index team to have worked in all Index's offices around the world in Geneva, London and SF. Now in SF, Shardul focuses on security, software and infrastructure with investments in the likes of Squarespace, DropBox and Adaloom, just to name a few. Lees meer
Discussed In Today's Show:
How Shardul made his unorthodox approach into investing?
What Shardul really looks for in early stage SaaS products when investing?
Why is reducing time distance to value so important for a SaaS product?
How can startups effectively sell to CSO's in this new wave of cyber security?
What are the risks and flaws of the open source community?
How can enterprise SaaS products create true customer stickiness?
In a round we call the 60 Second Saastr, we also hear:
What is Shardul most concerned about in the SaaS space?
Shardul's favourite SaaS resource:
Which public markets SaaS companies is Shardul most impressed with?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Shardul Shah
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Saastr 003: Scaling From A 50 to a 500 Person Company with Mark Geene, CEO @ Cloud Elements
2 maart 2016 · 27 min
Joining us today, I am thrilled to welcome, Mark Geene, CEO @ Cloud Elements the cloud API integration service that uses uniform APIs to connect your application with entire categories of services. Prior to joining Cloud Elements, Mark has had over 20 years experience in the industry including executive roles with IBM and Oracle and in today's show with we discuss: Lees meer
What was the origin story behind Cloud Elements and how Mark became CEO?
What does it take for a company to transition from a 50 person company to a 500 person company?
How does Mark apply lean startup methodology to SaaS?
When is the right time to really invest in sales and marketing?
Does the lack of SaaS exits greater than $500m concern Mark?
Why have we seen the rise of the API economy and what does the future hold?
In a round we call the 60 Second Saastr, we also hear:
What lesson has Mark learnt recently that changes the way he works?
Mark's favourite SaaS resource?
Vertical vs platform SaaS play?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Mark Geene
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Saastr 002: Behind The Scenes At The World's Fastest Growing SaaS Company with Andy Lark, CMO @ Xero
2 maart 2016 · 28 min
Joining us today, I am thrilled to welcome, Andy Lark, CMO at Xero, the world's fast growing SaaS company making accounting software beautiful. Prior to joining Xero, Andy work with the likes of Dell, Sun Microsystems and The CommonWealth Bank Of Australia and in today's show with Andy we discuss: Lees meer
How Andy came to be CMO at the world's fastest growing SaaS company?
How Andy structures his team?
What does Andy make of the expansion of the traditional marketing role?
How to approach branding with regards to competitors?
How did Tiago choose his investors?
What are the main differences of the old enterprise world compared to selling SaaS to SME's today?
In a round we call the 60 Second Saastr, we also hear:
What lesson has Andy learnt recently that changes the way he works?
Andy's favourite SaaS resource?
How does Andy approach the issue of work life balance?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Andy Lark
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Saastr 001: How We Achieved $3m in Sales without $1 on Marketing with Tiago Paiva, Founder @ TalkDesk
2 maart 2016 · 24 min
Welcome to Episode 1 of The Official Saastr Podcast, the show will delve behind the scenes of the latest and greatest SaaS rocketships talking to the founders and operators themselves. We will also be chatting with the investors and VCs funding these hyper growth companies to reveal their tactics and strategies when it comes to deciding whether to invest. Lees meer
To celebrate, we have a very special guest: Tiago Paiva. Tiago is the CEO and Co-Founder of Talkdesk, the world's leading browser -based call center software solution and in today's show with Tiago we discuss:
The Origin Story For TalkDesk
How Tiago achieved $3m in Sales without spending a $ on marketing
When is the right time to hire your VP of Sales?
How important is it for SaaS startups and founders to be in SF?
How did Tiago choose his investors?
In a round we call the 60 Second Saastr, we also hear:
The biggest challenge Tiago has faced to date?
Tiago's favourite SaaS resource?
What role is the hardest to fill in a SaaS organisation?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
Saastr
Tiago Paiva