Nir And Far: Business, Behaviour and the Brain
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340 afleveringen, van nieuw naar oud
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Getting Your Product Into the Habit Zone - Nir&Far
22 januari 2018 · 7 min
As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute. Lees meer
Just ask high-flying sites like Pinterest, Reddit, and Tumblr. These curated web portals connect millions of people to information they never knew they were looking for. Some have started monetizing this tremendous flow of traffic and though it’s too early to call winners and losers, their strategy of driving user engagement by creating daily habits is clear. These companies are following a plan implemented by web titans like Am
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The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?-Nir&Far
15 januari 2018 · 7 min
Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing workplace software ever.” Recent press reports claim that “users send more than 25 million messages each week,” and that the company is, “adding $1 million to its annual billing projections every six weeks.” Lees meer
Smelling an opportunity, investors just plowed $120 million into the company, giving it a $1.12 billion valuation.
“Our subscription revenue is growing about 8
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How to Clear Your Computer of Focus-Draining Distraction - Nir&Far
8 januari 2018 · 8 min
By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master control center for managing clandestine operatives. The man of mystery persona is typified by a side-sliding sports car winding through an onslaught of Word docs and Jpeg files. Just looking at his desktop can raise your blood pressure. Lees meer
But Van Els is not a secret agent. He’s a mess.
In fact, Van Els’ LinkedIn profile says he is in the “custom made earplugs” business. Apparently, there is no correlation between the mayhem on one’s laptop and the adventure in one’s life. Anyone can find themselves drowning in desktop clutter and research suggests this digital detritus costs us time, degrades performance, and kills concentration.
You can read the Nir and Far blog post on: How to Clear Your Computer of Focus-Draining Distraction
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This Weird Research-Backed Goal Setting Hack Actually Works - Nir&Far
26 december 2017 · 9 min
Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments. Lees meer
Over the past four years, I’ve discovered many incredible ways to hack my habits, set better goals, and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends.
However, there is one goal that’s nagged at me for years that despite my best efforts, I’ve never been able to achieve — going to the gym consistently. I hate lifting
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Three Steps to Get Up To Speed On Any Subject Quickly - Nir&Far
18 december 2017 · 10 min
“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.” Lees meer
I was staring at a serious problem. To help our firm win a multimillion-dollar consulting contract, I had five days to tell my new boss everything there was to know about airline bankruptcies. Problem was, I didn’t know the first thing about airline bankruptcies.
I barely knew the first thing about anything. It was my first month of my first job out of college, and I had no idea how I—a 23-year-old with zero existing insights on the industry—was going to tell a senior partner anything that wasn’t going to get me fired.
You can read the Nir and Far blog post on:Three Steps to Get Up to Speed on Any Subject Quickly
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Happiness Hack: This One Ritual Made Me Much Happier - Nir&Far
11 december 2017 · 10 min
When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who spontaneously dropped in on one another on TV shows like Seinfeld and Friends. Lees meer
We hatched a plan. After moving into our Midtown Manhattan apartment, we invited all the neighbors over for drinks by placing Kinko’s-printed quarter-sheets into everyone’s mailboxes. Then, we waited for our versions of Chandler, Kramer, and Elaine to show up. But they didn’t. In fact, no one did. As the ice in the cooler melted and the guacamole browned, not a single person among 100 apartments stopped by. Not. One. Person.
Recalling that episode now, we sound embarrassingly naïve. We didn’t realize
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Think Different is Bad Advice - Nir&Far
4 december 2017 · 11 min
Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger. Lees meer
Being different, the notion goes, is the route to success. Think different was even Apple’s motto for a period. And Apple is often held up as a poster child of the benefits of this ethos. Conventional wisdom suggests that products like the iPhone and Macintosh succeeded because they were different from the rest. Steve Jobs was a visionary because he thought different from everyone else.
There’s only one problem with this advice. It’s wrong.
You can read the Nir and Far blog post on: Think Different is Bad Advice
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Die Dashboards, Die - Nir&Far
27 november 2017 · 9 min
In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. Lees meer
There are three benefits conversational user interfaces have over traditional software and we believe these lessons can inform and inspire the redesign of countless online services. To illustrate the potential of conversational interfaces, we’ve reimagined what Google Analytics, one of the most widely-used (and widely-despised) pieces of enterprise software could look like as a conversation.
You can read the Nir and Far blog post on: Die Dashboards, Die! Why Conversations Will Reinvent Software
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How to Stay Informed Without Losing Your Mind - Nir&Far
20 november 2017 · 7 min
Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than was good for me. I told myself that I was staying informed, that this was part of my civic duty—and that not staying up-to-date 24-7 would leave me politically ignorant and impotent. Lees meer
I’ve since changed my mind. In fact, I’ve decided to give up consuming news online, and I think you should consider doing the same. Here’s why:
You can read the Nir and Far blog post on: How to Stay Informed Without Losing Your Mind https://www.nirandfar.com/2016/12/how-to-stay-informed-without-losing-your-mind.html
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Hyperbolic Discounting: Why You Make Terrible Life Choices - Nir&Far
13 november 2017 · 6 min
Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working in San Francisco. Lees meer
Have you ever had a mounting pile of work you know you need to do but for some reason didn’t? There’s an important deadline looming, your boss is breathing down your neck, the pressure is on — all signs are pointing to you getting it done. Yet you put it off, turn on Netflix, and fantasize about how you’re going to crush it tomorrow.
You can read the Nir and Far blog post on: Hyberbolic Discounting: Why You Make Terrible Life Choices https://www.nirandfar.com/2017/08/hyperbolic-discounting-why-you-make-terrible-life-choices.html
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How to Get People to Help Each Other - Nir&Far
6 november 2017 · 9 min
Nir’s Note: This guest post is by Max Ogles, who writes at MaxOgles.com. Lees meer
On March 27, 1964, Kitty Genovese was brutally attacked and killed in the open streets of New York City. What makes Genovese’s story so tragic is that police later discovered numerous people were aware of Genovese’s distress but never came to her aid. Though the total number of witnesses is disputed, the story stands as an example of the bystander effect, the psychological phenomenon where people are less likely to assist if they know others are around.
But there’s good news. A 2011 research study showed that the bystander effect can actually be reversed. While it’s unlikely you’ll witness a murder, the bystander effect can occur online as well as off. Understanding how to get people to help one another
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Human + A.I. = Your Digital Future - Nir&Far
30 oktober 2017 · 13 min
In the new film Ex Machina, a reclusive billionaire invents a robotic artificial intelligence. To test whether his invention is indistinguishable from a human being, he helicopters-in a young engineer to see if he falls in love with the robot. Lees meer
Today, making machines and humans indistinguishable from each other is no longer science fiction, it’s good business. In fact, a wave of startups are part of a new trend that promises to radically simplify our lives by making it harder to determine whether we’re communicating with a person or computer code.
In my last post I discussed how I use some of these services and in this post, I’ll go deeper into what this trend is all about. I’ll look into how pairing new technologies with human as
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Confirmation Bias: Why You Make Terrible Life Choices-Nir&Far
23 oktober 2017 · 8 min
You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself. Lees meer
Your eyes instantly zoom onto the fit model-esque people chatting in the corner. As you walk past them, your ears pick up the tinkle of laughter. My god, are they laughing at me?
You pick a spot in the back of the classroom where no one can see you. The teacher asks everyone to get into crouching fish pose. Do people know this pose?
You can read the Nir and Far blog post on: Confirmation Bias: Why You Make Terrible Life https://www.nirandfar.com
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Nir Eyal Interview with Adam Alter Author of Irresistible-Nir&Far
21 augustus 2017 · 30 min
Nir Eyal interviews author of Irresistible. Lees meer
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Tech Companies Are Addicting People But Should They Stop-Nir&Far
15 augustus 2017 · 16 min
To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal could cause injury.” How is it that the one thing most people do with Q-tips is the thing manufacturers explicitly warn them not to do? Lees meer
“A day doesn’t go by that I don’t see people come in with Q-tip-related injuries,” laments Jennifer Derebery, an inner ear specialist in Los Angeles and the past president of the American Academy of Otolaryngology. “I tell my husband we ought to buy stock in the Q-tips company; it supports my practice.” It’s not just that people do damage to their ears with Q-tips, it’s that they keep doing damage. Some even call it an addiction.
You can read the Nir and Far blog post on: Tech Companies Are Addicting People But Should They Stop https://www.nirandfar.com/2017/05/tech-companies-addicting-people-stop.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Darren Austin Interview - Nir & Far
7 augustus 2017 · 11 min
You can read the Nir and Far blog post on: Here's How Alexa Hooks You https://www.nirandfar.com/2017/06/how-amazons-alexa-hooks-you.html Lees meer
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Your Ability to Focus Has Probably Peaked - Nir & Far
31 juli 2017 · 10 min
Having a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital interruptions, it is no wonder you’re having trouble ignoring distractions. Lees meer
In their new book, The Distracted Mind: Ancient Brains in a High-Tech World, Dr. Adam Gazzaley, a neuroscientist, and Dr. Larry Rosen, a psychologist, explain how our ability to pay attention works and what we can do to stay focused.
You can read the Nir and Far blog post on: You Ability to Focus Has Probably Peaked: Here's How to Stay Sharp https://www.nirandfar.com/2017/02/your-ability-to-focus-has-probably-peaked-heres-how-to-stay-sharp.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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How to Use Personality Science to Drive Online Conversions - Nir & Far
24 juli 2017 · 13 min
Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab. This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017. Lees meer
We all want more conversions. More sign-ups, more sales, more clicks. And so we obsess over calls to action, user flow, and user-centric design. But there is one tool most entrepreneurs, web designers, branding experts, and copywriters forget to take into account—personality.
You can read the Nir and Far blog post on: How to Use Personality Science to Drive Online Conversions https://www.nirandfar.com/2017/04/how-to-use-personality-science-to-drive-online-conversions.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Alexandra Watkins Interview - Nir & Far
17 juli 2017 · 13 min
Nir Eyal chats with author, Alexandra Watkins about her book, Hello, My Name is Awesome. Lees meer
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Dan Olsen Interview - Nir & Far
10 juli 2017 · 17 min
Nir Eyal talks with Dan Olsen, author of The Lean Product Playbook. Lees meer
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Why Cultivating Compassion is Crucial for Success in Business with Dr. Monica Worline - Nir & Far
3 juli 2017 · 16 min
Monica is a Research Scientist at the Stanford University Center for Compassion and Altruism and a Faculty Affiliate at the University of Michigan’s Center for Positive Organizations. Their discussion touches on why empathetic teams make better business deals, details how more caring leaders can help prevent corporate scandals, and offers four steps for cultivating compassion. Lees meer
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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The Way You Think About Willpower Is Hurting You - Nir & Far
26 juni 2017 · 13 min
Not so long ago, my after work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my solo version of “Netflix and chill,” which meant keeping company with a cold pint of ice cream. I knew the ice cream, and the sitting, were probably a bad idea, but I told myself this was my well-deserved “reward” for working so hard. Lees meer
Psychological researchers have a name for this phenomenon: it’s called “ego depletion.” The theory is that willpower is connected to a limited reserve of mental energy, and once you run out of that energy, you’re more likely to lose self-control. This theory would seem to perfectly explain my after-work indulgences.
You can read the Nir and Far blog post on: The Way You Think About Willpower is Hurting You https://www.nirandfar.com/2016/11/the-way-you-think-about-willpower-is-hurting-you.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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How to Build Tech that Feels like a Friend - Nir & Far
19 juni 2017 · 12 min
Recently, I needed to book a lunch meeting. To help coordinate, I asked Amy to assist and cc’d her on the email. “Amy,” I wrote, “please help us find a time to meet. Let’s plan for sushi at Tokyo Express on Spear Street.” Amy looked at my calendar, found an open time suitable for everyone invited, and booked the meeting. Lees meer
Amy works just like a human assistant, except she’s not human. It’s an AI bot made by X.ai, a company specializing in scheduling assistants that respond to natural language. Amy is so good at what she does that I find myself thanking her for booking a meeting, forgetting she needs no more thanks than my microwave.
You can read the Nir and Far blog post on How to Build Tech That Feels Like a Friend https://www.nirandfar.com/2016/10/ai-bot-technology-that-feels-like-a-friend.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Your World is Full of Placebo Buttons (and That's a Good Thing)- Nir & Far
12 juni 2017 · 7 min
All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to make us feel better. To prove the point, consider how perception of relief is tantamount to actual relief. Consider the so-called placebo button. Lees meer
Take, for example, the lowly crosswalk button. When we find ourselves at an intersection, waiting for a light to change, we tap the button, sometimes more than once. Most people believe these buttons are connected to some master control box that will signal the light to change so we can cross the street. In truth, these buttons often do nothing.
You can read the Nir and Far blog post on: Your World is Full of Placebo Buttons (and That's a Good Thing) https://www.nirandfar.com/2016/10/your-world-is-full-of-placebo-buttons-and-thats-a-good-thing.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Alison Levine Interview - Nir & Far
5 juni 2017 · 21 min
Alison Levine, author of "On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments" talks with Nir Eyal Get Alison's book here: http://amzn.to/2hHe6o6 Subscribe to Nir's blog and receive a free workbook: http://nirandfar.com/subscribe Lees meer
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How to Stay Informed Without Losing Your Mind - Nir & Far
29 mei 2017 · 8 min
Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than was good for me. I told myself that I was staying informed, that this was part of my civic duty—and that not staying up-to-date 24-7 would leave me politically ignorant and impotent. Lees meer
I’ve since changed my mind. In fact, I’ve decided to give up consuming news online, and I think you should consider doing the same. Here’s why:
You can read the Nir and Far blog post on: How to Stay Informed Without Losing Your Mind https://www.nirandfar.com/2016/12/how-to-stay-informed-without-losing-your-mind.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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How to Achieve Your Goals By Creating an Enemy - Nir&Far
22 mei 2017 · 15 min
DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.” Lees meer
“They don’t want you motivated. They don’t want you inspired,” he blares on camera. “They don’t want you to win,” he warns. On Ellen DeGeneres’s talk show, Khaled urged the host, “Please, Ellen, stay away from them!”
You can read the Nir and Far blog post on How to Achieve Your Goals By Creating an Enemy https://www.nirandfar.com/2017/02/goals-enemy.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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What Do You Do When Someone “Steals” Your Amazing Idea? - Nir & Far
15 mei 2017 · 7 min
The subject line read: “did you see this?” The message was from my editor Jen. “Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. “Very weird.” I instantly clicked on the link she’d sent. Lees meer
It was uncanny! An article written by Christopher Mele at the New York Times, freakishly similar to a post I’d written but hadn’t yet published.
You can read the Nir and Far blog post on: What Do You Do When Someone “Steals” Your Amazing Idea? https://www.nirandfar.com/2016/11/think-you-have-a-good-idea-someone-else-has-it-too.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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3 Pillars of the Most Successful Tech Products - Nir & Far
8 mei 2017 · 10 min
If you’ve started a tech company to make a lot of money, chances are you’re bad at math—or simply delusional. Statistically speaking, your odds of a big-time payday are somewhere between zero and almost zero. Lees meer
Ninety-two percent of startups fail within three years. Only one percent of apps in the Apple App Store are financially successful. And even for the fortunate few companies that raise venture funding, seventy-five percent will fail to generate a return on investors’ capital.
You can read the Nir and blog post on: 3 Pillars of the Most Successful Tech Products https://www.nirandfar.com/2016/10/successful-tech-products.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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The Strange But Effective Way You Can Stick to Hard Goals - Nir & Far
25 april 2017 · 8 min
There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer. Lees meer
Over the past four years, I’ve discovered many incredible ways to hack my habits and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends.
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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How Two Companies Hooked Customers On Products They Rarely Use - Nir & Far
17 april 2017 · 13 min
Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.” Lees meer
Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequently used products form sticky customer habits. But what if your product doesn’t pass Page’s Toothbrush Test? Perhaps you’d like people to use your product or service frequently, but it just doesn’t make sense to do so.
You can read the Nir and Far blog post on: How Two Companies Hooked Customers On Products They Rarely Use https://www.nirandfar.com/2016/09/hooked-customers.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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How Technology Tricks You Into Tipping More - Nir & Far
11 april 2017 · 8 min
My taxi pulled up to the hotel. I got out my credit card and prepared to pay for the ride. The journey was pleasant enough but little did I know I was about to encounter a bit of psychological trickery designed to get me to pay more for the lift. Chances are you’re paying more, too. Lees meer
Digital payment systems use subtle tactics to increase tips, and while it’s certainly good for hard-working service workers, it may not be so good for your
How Technology Tricks You Into Tipping More https://www.nirandfar.com/2015/02/tipping.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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The Limits of Loyalty: When Habits Change, You’re Toast - Nir & Far
3 april 2017 · 10 min
“I’m endlessly loyal,” my wife said, staring straight into my eyes. But she wasn’t talking about our marriage — she was pledging her allegiance to a piece of software. Lees meer
“I’ll never quit Microsoft Office,” she told me. “It does too much for me to leave it.” For a moment I wondered if her husband had engendered the same reverence, but then I remembered things at Microsoft aren’t all wine and roses. In fact, the conversation with my wife was sparked by a debate over switching from Office to Google Docs for our home business.
You can read the Nir and Far blog post on: The Limits of Loyalty: When Habits Change, You’re Toast https://www.nirandfar.com/2015/01/loyaltylimits.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Your Fitness App is Making You Fat, Here’s Why - Nir & Far
27 maart 2017 · 11 min
Fitness apps are all the rage. An explosion of new companies and products want to track your steps and count your calories with the aim of melting that excess blubber. There’s just one problem — most of these apps don’t work. In fact, there is good reason to believe they make us fatter. Lees meer
One study called out “the dirty secret of wearables,” citing that “these devices fail to drive long-term sustained engagement for a majority of users.” Endeavour Partners’ research found “more than half of U.S. consumers who have owned a modern activity tracker no longer use it. A third of U.S. consumers who have owned one stopped using the device within six months of receiving it.”
You can read the Nir and Far blog post on: Your Fitness App is Making You Fat, Here’s Why https://www.nirandfar.com/2015/03/fitness-apps-is-making-you-fat.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Email Habits: How to Use Psychology to Regain Control - Nir & Far
20 maart 2017 · 10 min
I don’t usually write about personal and revealing matters, but recently I’ve noticed something I don’t like about myself–I check email too often. Lees meer
This confession doesn’t come easily, because, ironically, I am the author of a book titled Hooked: How to Build Habit-Forming Products. It is a guidebook for designing technology people can’t put down. There’s just one problem–I can’t put my technology down.
You can read the Nir and Far blog post on: Email Habits: How to Use Psychology to Regain Control https://www.nirandfar.com/2014/12/emailhabits.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Latest Tech Trends: Products to Eliminate Distractions and Increase Willpower - Nir & Far
13 maart 2017 · 9 min
Four minutes into pitching the wonders of his invention to an influential reporter, Patrick Paul gets hit with the kind of snarky comment startup entrepreneurs dread. Lees meer
Paul is the founder of Hemingwrite, a “distraction free writing tool with modern technology like a mechanical keyboard, e-paper screen and cloud backups.”
You can read the Nir and Far blog post on: Latest Tech Trends: Products to Eliminate Distractions and Increase Willpower https://www.nirandfar.com/2015/02/distraction-tech.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Can’t Kick a Bad Habit? You’re Probably Doing It Wrong - Nir and Far
7 maart 2017 · 11 min
I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem. I’m fat!” The frustration in her voice echoed throughout the room. “My problem is stopping bad habits. That’s why I’m fat. Where does that leave me?” Lees meer
I deeply sympathized with the woman. “I was once clinically obese,” I told her. She stared at my lanky frame and waited for me to explain. How did I hack my habits?
You can read the Nir and Far blog post on: Can’t Kick a Bad Habit? You’re Probably Doing It Wrong https://www.nirandfar.com/2015/04/bad-habits.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far
7 maart 2017 · 10 min
If you are among the 19 million people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important feature missing from the watch that’s going to drive you nuts. Lees meer
That doesn’t mean you shouldn’t buy one. In fact, I’m ordering one myself. However, this paradox illustrates an important lesson for the way companies design their products.
You can read the Nir and Far blog post on Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) https://www.nirandfar.com/2015/04/apple-watch-kano-model.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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4 Ways to Use Psychology to Win Your Competition’s Customers - Nir and Far
7 maart 2017 · 6 min
Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve bested the competition. As a point of fact, you know you offer the very best solution in your market. But here’s the rub. If your competition has established stronger customer habits than you have, you’re in trouble. Lees meer
The cold truth is that the better product does not necessarily win. However, there’s hope. The right strategy can crowbar the competition’s users’ habits, giving you a chance to win them over.
You can read the Nir and Far blog post on: 4 Ways to Use Psychology to Win Your Competition’s Customers https://www.nirandfar.com/2015/01/competitions-customers.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Nir And Far: Business, Behavior, and the Brain (Preview)
28 februari 2017 · 1 min