Alle afleveringen
117 afleveringen, van nieuw naar oud
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When Collaborating with Competitors Makes Sense
17 juli 2024 · 26 min
It’s an idea that’s a non-starter at many organizations: collaborating with a competitor. But Yale School of Management professor Barry Nalebuff says leaders who refuse to consider teaming up with other companies—even when there are clear mutual benefits—may be leaving value on the table. In this episode, you’ll learn how companies like Apple, Ford, Google, and others have analyzed and capitalized on what Nalebuff calls “co-opetition” opportunities. You’ll also learn how to think strategically about which tasks work well for these collaborations and how to mitigate your organization’s risk through time-tested tools like contracts, performance guarantees, and conditional penalties. Lees meer
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How Sodexo’s CEO Manages Global Strategy Across 50 Countries
10 juli 2024 · 31 min
As the chair and CEO of Sodexo, the France-based food services and facilities management company, Sophie Bellon leads one of the largest employers in the world, with front-line workers in nearly 50 countries. Managing that workforce—and the supply chains that enable them to do their jobs—is a complex undertaking that involves balancing both global strategy with local execution. In this episode, Harvard Business Review executive editor Alison Beard sits down with Bellon to discuss her approaches to talent management, environmental sustainability, and supply chain resilience—all while driving future growth. Lees meer
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Microsoft: A Case Study in Strategy Transformation
3 juli 2024 · 20 min
In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate and grow as fast as its competitors. Now they were considering new opportunities that would yield higher growth but lower margins—like shifting away from perpetual licensing to focus on subscription sales. Harvard Business School professor Fritz Foley studied this period of transformative change at Microsoft for a business case study he wrote. In this episode, he shares how Microsoft’s leaders analyzed different options and worked to get both investors and employees on board with new ideas about growth. He also explains how the company’s risk-averse culture evolved in order to execute such a huge transformation. Lees meer
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Should Your Business Sell on Amazon?
26 juni 2024 · 50 min
It’s a dilemma facing more and more brands: Should your business sell on Amazon? It’s the most visited e-commerce platform in the U.S. and the dominant retailer in 28 other countries. But that reach comes at a price. Harvard Business School associate professor Ayelet Israeli says there are downsides for many Amazon sellers, like costs, competition, and the lack of data. In this episode, Israeli offers a scorecard that can help you decide, step by step, whether or not the Amazon marketplace is right for your business. Lees meer
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Why Project-Based Work Fails — and How to Get It Right
19 juni 2024 · 26 min
Companies of every size across the world are basing more of their work around projects, but research shows that nearly two-thirds of those efforts fail. Antonio Nieto-Rodriguez has studied projects and project management for decades. He argues that at least some of the blame for these failures lies with executives who misunderstand the fundamentals of projects and fail to dedicate enough of their time to those they sponsor. In this episode, he explains how to get better outcomes from project-based work and avoid common pitfalls. Lees meer
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How Booking.com Sustains a Culture of Innovation
12 juni 2024 · 28 min
Booking.com was founded by a Dutch university student in 1996. It grew slowly for almost a decade. But by 2011, the company was generating more than a billion dollars in profits annually — making it the most financially successful digital travel market, at the time. The secret to that accelerating growth was the company’s use of large-scale testing and experimentation. In this episode, Harvard Business School professor Stefan Thomke explains how the company created and sustained a culture of innovation that challenged conventional assumptions about management and process. Lees meer
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How to Future-Proof Your Strategy
5 juni 2024 · 28 min
So much has been written about how to future-proof a strategy. But Peter Scoblic says that too many companies still rely on short-sighted strategies that don’t effectively plan for different potential future scenarios. Scoblic is a co-founder and principal of the consultancy Event Horizon Strategies. In this episode, he explains how thoughtful and ongoing scenario-planning exercises can help organizations decide which investments will allow them to thrive in varying circumstances and navigate many types of crisis. Lees meer
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How One Energy CEO Is Leading a Transition Toward Clean Energy
29 mei 2024 · 32 min
As the CEO of one of the largest energy holding companies in the U.S., Lynn Good is leading Duke Energy’s aggressive transition to renewables and net zero emissions. It’s a complex undertaking that involves short-term planning and long-term advances in technology as well as managing a wide range of stakeholders. In this episode, HBR editor-in-chief Adi Ignatius sits down with Good to discuss her strategy for Duke’s clean energy transition. Lees meer
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A Better Framework for Solving Tough Problems
22 mei 2024 · 30 min
When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not truly getting resolved. Entrepreneur, leadership coach, and author Anne Morriss offers a different framework. In this episode, she outlines a five-step process for solving any problem and explains why starting with trust and ending with speed is so important for effective change leadership. Lees meer
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Ask These Questions Before Choosing a Manufacturing Location
15 mei 2024 · 26 min
One of the world’s largest automotive glass producers, Fuyao Glass, must decide where to fulfill its upcoming contracts. One option is their U.S.-based factory, where production rates are lower. The other is an older factory in China that produces below the cost target, but also incurs extensive shipping costs and requires a far greater amount of inventory holding. Drawing on his case study, “Fuyao Glass America: Sourcing Decision,” Harvard Business School professor Willy Shih explains how to account for product life cycles and the length of your inventory pipelines when you select a manufacturing location. He also discusses how to assess other possible risks that could cause delays or increase your production costs—like customs delays and labor strikes. Lees meer
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What’s Behind the Success of Some Tech Start-Ups?
8 mei 2024 · 33 min
The secret to success for many Silicon Valley tech companies isn’t necessarily that they’re ultra-nimble start-ups, or that they’re led by tech-savvy geniuses. Andy McAfee says their success often has more to do with a specific type of corporate culture that focuses on finding unconventional solutions to hard business problems. McAfee is a principal research scientist at the MIT Sloan School of Management, and he’s the author of The Geek Way: The Radical Mindset That Drives Extraordinary Results. In this episode, he explains why business leaders need to think more like geeks, and why it’s important to center your culture on company norms, rather than organizational structure. He also offers tips for finding that delicate balance between human judgement and data-driven insights. Lees meer
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Fortnite: Turning a Meteoric Rise into Sustained Growth
1 mei 2024 · 20 min
In the 1990s and 2000s, video game developer Epic Games had a string of mid-size successes. But the release of Fortnite Battle Royale in 2017 changed the company’s path forever. The game was a blockbuster. By 2019, Fortnite had registered more than 250 million users, with 10 million concurrent users. But Fortnite’s phenomenal success raised a new question for Epic: How could they turn this singular hit into a series of growth opportunities? In this episode, Harvard Business School associate professor Andy Wu explains why Epic monetized Fortnite through micro-transactions within the game, rather than charging a fee for the game itself. He also discusses how Epic’s creation of a platform, the Epic store, and a premium subscription service built on Fortnite’s success and helped to distinguish their brand from other free-play games. Lees meer
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Lessons from Amazon’s Early Growth Strategy
24 april 2024 · 29 min
So much has been written about Amazon’s outsized growth. But Harvard Business School professor Sunil Gupta says it’s the company’s unusual approach to strategy that has captured his scholarly attention. In this episode, he shares how Amazon upended traditional corporate strategy by diversifying into multiple products serving many end users, instead of having a narrow focus. Gupta argues that some of Amazon’s simplest business strategies — like their obsession with customers and insistence on long-term thinking — are approaches that companies, big and small, can emulate. Lees meer
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Disruptive Innovation in the Era of Big Tech
17 april 2024 · 48 min
Clayton Christensen’s theory of disruptive innovation inspired a generation of entrepreneurs and businesses, ranging from small start-ups to global corporations. But three decades after the theory was introduced, debates have emerged around how it should be applied — especially within technology start-ups that have driven so much economic growth since 2000. In this episode, a panel of expert scholars discuss the legacy of disruptive innovation, and how the common perception of disruption has drifted away from its original meaning. Lees meer
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Merging Competitors: U.S. Airways and American Airlines
10 april 2024 · 28 min
In February 2013, U.S. Airways announced that it would merge with American Airlines to create the world’s largest airline. During the acquisition, then-CEO Doug Parker and his board had transformative decisions to make. How should two large corporations merge their operations? Which members of each company’s C-suites should stay? How fast should they move on these changes? Parker knew that these strategic decisions would send important signals to employees, customers, and competitors. In this episode, Harvard Business School senior lecturer David Fubini breaks down the strategy underlying this historic airline industry merger. Lees meer
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The Key to Consistent Growth Is Having the Right Incentives
3 april 2024 · 16 min
Is your growth strategy working consistently? Strategy expert Ken Favaro says creating and sustaining growth isn’t rocket science. However, you do have to understand the difference between “organic” growth and “inorganic” alternatives, which come through a merger or acquisition. In this episode, Favaro argues that it’s important to focus on creating incentives for organic growth within your organization. He also explains why you should avoid typecasting your business units as “cash cows” or “growth engines” if you want them to achieve ongoing growth. Lees meer
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The Key to Preserving a Long-Term Competitive Advantage
27 maart 2024 · 26 min
For more than a century, the pharmaceutical company Roche has been headquartered in Basel, Switzerland. It’s one of more than a dozen pharmaceutical companies who have long been based there. Howard Yu, Lego Professor of Management and Innovation at IMD Business School in Switzerland, says that this industrial cluster is a unique example of enduring competitive advantage. In this episode, you'll learn how these historic companies began as makers of chemical dyes and later evolved into microbiology. You’ll also learn how to repackage your company’s existing knowledge to pioneer new products and services. And you’ll learn why persistence and experimentation over the long term are pre-requisites for innovation. Lees meer
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When Scaling Your Start-Up, Don’t Lose What Makes It Special
20 maart 2024 · 27 min
Harvard Business School professor Ranjay Gulati says the most successful start-ups have one thing in common: a soul. “Soul” goes beyond culture, purpose, or even the founder. It’s about having three things: strategic business intent, a strong connection to customers, and a stellar employee experience. Gulati argues that if you don’t preserve these elements as you scale, you’ll lose what makes your company special. In this episode, he explains how to define the specific problem your company solves and how to bring the voice of customers into your organization and ensure that your employees feel connected to them. Lees meer
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How to Fail Right
13 maart 2024 · 37 min
We all know Silicon Valley’s mantra: fail fast, fail often. But when is it OK to fail in the real world? Harvard Business School professor Amy Edmondson says it depends on how and why you fail. She’s an expert on psychological safety, and she explains the difference between good and bad types of failures. (One has to do with experimentation, while the other is rooted in inattention or lack of training.) Edmondson also explores the downsides of not experimenting enough because your team fears failure. Lees meer
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How 8 Successful CEOs Allocated Capital to Build Durable Businesses
6 maart 2024 · 14 min
Investor and author William Thorndike studied eight CEOs who outperformed the market and their peers. The group included big names, like Warren Buffet and Katharine Graham, but also other leaders who are virtually unknown today. Thorndike noticed that these eight iconoclastic leaders all took a similar approach to capital allocation. They focused on investing their companies’ profits to repurchase their own stock when prices were optimal. But they generally avoided very large acquisitions, accruing debt, and paying dividends. In this episode, you’ll learn how effective capital allocation strategies, like the ones used by these leaders, can generate wealth for shareholders. Lees meer
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How Local Businesses Can Compete with Larger Rivals
28 februari 2024 · 30 min
In 2020, Kwame Spearman left his consulting job in New York City to take over an iconic independent bookstore, the Tattered Cover Book Store in Denver, Colorado—his hometown. Spearman saw an opportunity to reinvent the local business to build a community space after the pandemic. But to keep the store successful, he had figure out how to compete with online retailers and big box stores, amid technological change and shifting business models. In this episode, Harvard Business School associate professor Ryan Raffaelli explain how to set sustainable wages for employees and why community engagement is a key part of the store’s strategy for growth. Lees meer
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How to Build — and Maintain — Relationships with Your Shareholders
21 februari 2024 · 14 min
Does your company have a strategy for working with investors? Whether your company is big or small, IBM’s former CEO Sam Palmisano says it’s essential to build relationships with your shareholders before there’s a specific problem to address. In this episode, you’ll learn how to communicate with your investors to meet their needs — without needing to change your strategy. Lees meer
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Shifting Your Focus from Short-Term Efficiency to Long-Term Resilience
14 februari 2024 · 26 min
Efficiency is usually something businesses strive for, but is it possible to be too efficient? Strategy expert Roger Martin warns that an obsession with eliminating inefficiencies in U.S. companies has come with many social and economic costs—from staffing to wages and even corporate debt levels. But he argues that it’s not too late for businesses to change their priorities. In this episode, he helps leaders understand how to shift their strategic thinking and stop pursuing efficiency at all costs. Lees meer
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Best Buy’s Hubert Joly on Redefining Your Company’s Purpose
7 februari 2024 · 29 min
When Hubert Joly became CEO of Best Buy in 2012, online retailers like Amazon were exploding in popularity, and Best Buy was facing a sea change. But Joly famously turned around the struggling electronics retailer by changing the organization’s holistic strategy. In this episode, you’ll learn how Joly re-defined Best Buy’s purpose and aligned incentives with that larger strategy. You’ll also learn how he found mutually beneficial ways for the company to work with competitors and suppliers, including Amazon, the e-commerce giant that once threatened the company’s survival. Lees meer
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Growth Strategy Lessons from the Middle East’s First Unicorn Start-Up
31 januari 2024 · 21 min
Careem launched as the “Uber of the Middle East” in Dubai in 2012, with a mission to make life and work better for drivers in the region. Despite technical, cultural, and financial pressures, Careem eventually became the Middle East’s first unicorn start-up, valued at more than a billion dollars. It was acquired by Uber in 2019 for $3.1 billion. In this episode, Harvard Business School professor Shikhar Ghosh explains how the company scaled its operations and expanded from Dubai into Africa and South Asia, without an entrepreneurial ecosystem. Ghosh studied Careem for a business case study he wrote, “Careem: Raising a Unicorn.” Lees meer
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Refocus Your Strategy for Success
24 januari 2024 · 28 min
Have you ever put a lot of time and energy into strategy work, but instead of finding clarity, ended up even more overwhelmed by conflicting priorities? Harvard Business School professor Felix Oberholzer-Gee says it doesn’t have to be this way. He argues that all companies should simplify and focus on two value drivers: customer satisfaction and employee satisfaction. In this episode, he offers step-by-step guidance for implementing a value-based strategy in your organization, using a “value map.” Lees meer
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How IKEA Evolved Its Strategy While Keeping Its Culture Constant
17 januari 2024 · 25 min
The Swedish furniture maker IKEA found huge success producing quality furniture at affordable prices. But in 2017, the company was at a crossroads. Its beloved founder had died, and the exponential rise of online shopping posed a new challenge. In this episode, Harvard Business School professors Juan Alcacer and Cynthia Montgomery break down how IKEA developed, selected, and embraced new strategic initiatives, while fortifying its internal culture. They explain how the company reworked its franchise agreements to ensure consistency among its global stores. They also discuss how IKEA balanced global growth with localization, developing all-new supply chains. Lees meer
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The Key to Identifying Your Most Valuable Customers
10 januari 2024 · 21 min
Do you know who your “superconsumers” are, and why they’re so important for your strategy decisions? Growth strategy expert Eddie Yoon says they’re your most passionate, most valuable customers—not just because they spend more than average, but because their insight can help you improve your products and services. In this episode, you’ll learn how to define your superconsumers and use their insights to attract new users to your products and services, with plenty of real-world examples, from Velveeta cheese to vitamins and video games. Lees meer
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Does Your Family Business Have a Succession Plan?
3 januari 2024 · 29 min
Rohit Gera had turned his family’s boutique real estate development firm into a dynamic housing solutions innovator for urban Indian families. But as he prepared to retire, Gera had to decide who would take over for him. Should he define a strategy for future growth and pick a successor who would enact it? Or should he identify his replacement and allow them to set the company’s new strategy? And should Gera’s replacement come from within his family or not? In this episode, Harvard Business School senior lecturer Christina Wing is joined by Gera to discuss her case, “Gera Developments: Leadership at a Crossroads.” She and Gera explain how to select a growth strategy for the future. They also discuss best practices for ensuring a successful leadership transition in a family business. Lees meer
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Competing with TikTok: When to Imitate, When to Differentiate
27 december 2023 · 35 min
In 2023, TikTok became the fourth largest social network by number of users, behind Facebook, YouTube, and Instagram. Meanwhile, competition in the market for short-form videos intensified. Instagram introduced Reels and YouTube launched Shorts—innovations that imitated TikTok’s approach. In this episode, Harvard Business School professor Felix Oberholzer-Gee discusses imitation as a competitive strategy among the leading social networks. Lees meer
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How to Build a Start-Up — Without VC Funding
20 december 2023 · 33 min
As interest rates have risen in recent years, venture capital funding has dried up. How can founders grow their companies in this new environment? In this episode, a founder who grew a $600 million company using just $10,000 of his own money, shares his strategy. Mike Salguero is the CEO and founder of the meat subscription service ButcherBox. He explains how he formulated a growth strategy that had a laser focus on costs and creatively leveraged the marketing power of influencers. Lees meer
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Inside BMW’s Decarbonization Strategy
13 december 2023 · 25 min
In 2023, the auto industry went through huge changes in pursuit of lower carbon emission. Some automakers announced their plans to stop selling vehicles with internal combustion engines. In contrast, BMW decided to pursue a more flexible decarbonization strategy. Their plans include gasoline and diesel-fueled internal combustion engines, plug-in hybrid EVs, and battery EVs. The goal is to reduce lifecycle emissions across BMW’s supply chain, their production, and tailpipe emissions. In this episode, Harvard Business School assistant professor Shirley Lu explains how BMW analyzed its sustainability goals alongside market-based risks to formulate their decarbonization strategy. She also discusses how the company’s leadership presented their strategy to skeptical stakeholders. Lees meer
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You Need a Generative AI Strategy
6 december 2023 · 37 min
ChatGPT dominated news headlines in 2023. But generative AI isn’t just a hack to boost productivity. Many businesses are exploring its potential to create new products and services, which requires entirely new strategic work. In this episode, HBR editor-in-chief Adi Ignatius, Microsoft’s head of strategy Chris Young, and Harvard Business School professor Andy Wu lay out Gen-AI’s emerging value chains and break down the competitive risks and tradeoffs that businesses should consider as they incorporate this new technology. Lees meer
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Lessons in Innovation from a Legacy Firm
29 november 2023 · 18 min
Pencil-maker Faber-Castell has been in business since 1761, but it is still innovating and adopting new technology. In this episode, Harvard Business School associate professor Ryan Raffaelli discusses his case, “Faber-Castell.” He explains how the company balances stewardship of its brand with innovation and evolution, and how leaders there decide when—and when not to—adopt new technologies. Plus, he breaks down Faber-Castell’s “generational” approach to formulating strategy to sustain their business for the longer term. Lees meer
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The Right — and Wrong — Ways to Cut Costs
22 november 2023 · 16 min
When companies cut costs, they tend to trim spending across the board. But Cesare Mainardi, former CEO of global management consultancy Booz & Company, says that cost cutting should be a careful, strategic process. In this episode you’ll learn how to ensure that your company’s strategic capabilities aren’t negatively affected by necessary cuts. You’ll also learn how top leadership can work with teams to understand the trade-offs involved in reducing costs. Lees meer
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The Risks of Rebranding
15 november 2023 · 11 min
Are you considering a refresh of your brand? Roger Martin, one of the world’s leading thinkers on strategy, says you should probably rethink that. In this episode, he explains how customer habits build “cumulative advantage” for brands — and why that’s so important, yet fragile. Martin also offers real-world examples of brand updates gone wrong (and right) — from laundry detergents to social media platforms and even the iPhone. Lees meer
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Corporate Governance Can Be a Growth Strategy
8 november 2023 · 30 min
Jorge Quintanilla Nielsen started the private asset management firm Capital SAFI in 2007 — and planned to expand from Bolivia across South America. As a private firm, Capital SAFI isn’t required to have a board. But in order to attract new customers, Nielsen knew he needed to strengthen the firm’s governance. In this episode, you’ll learn how Nielsen selects board members and holds them accountable in their roles. You’ll also learn how Capital SAFI’s board guides the firm’s growth, risks, and overall strategy. Lees meer
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Why Every Leader Needs “Aesthetic Intelligence”
1 november 2023 · 28 min
In addition to traditional and emotional intelligence, Pauline Brown argues that great leaders also need to develop what she calls aesthetic intelligence. They need to understand how their products make their customers feel. Brown was formerly chairperson of the luxury goods company LVMH, which includes brands like Louis Vuitton, Christian Dior, Sephora, and Hennessy. In this episode, she explains how companies—like Starbucks, Airbnb, and, of course, Apple—use aesthetics to set their products apart. Lees meer
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The Strategy Mistake Too Many Startups Make
25 oktober 2023 · 25 min
Many founders try to emulate startups that have already become successful. But Thales Teixeira says that approach, which often involves trying to do too much, too quickly, can lead to failure. In this episode, you’ll learn how to find customers who aren’t being served by existing businesses and how to work with early adopters to improve your product and service. You’ll also learn when to focus on developing your technology and when to make key hires — with real-world examples from Uber, Airbnb, and Netflix. Lees meer
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How Indra Nooyi Brought Design Thinking to PepsiCo
18 oktober 2023 · 15 min
As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. Perhaps most notably, she introduced design thinking into the company’s innovation process. In this episode, Nooyi explains how design thinking shifted the culture at PepsiCo to ultimately make the company’s operations more centralized and coordinated. Lees meer
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How to Expand Beyond a Direct-to-Consumer Strategy
11 oktober 2023 · 32 min
Direct-to-consumer businesses play an outsize role in disrupting industries. But after that initial disruption, industry competitors often adapt. Harvard Business School professor Len Schlesinger and co-founder and CEO of RSE Ventures Matt Higgins studied the teledentistry company SmileDirectClub and wrote a case study about its challenges as it scaled. In this episode, they explain how the company expanded to own an entire category of dental care products. Lees meer
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How Well Do You Know Your Core Customers?
4 oktober 2023 · 15 min
Who are your primary customers? Harvard Business School professor Robert Simons says that’s the most important question of your strategy — and the hardest to answer. In this episode, you’ll learn how to accurately define your primary customers — using factors like your firm’s culture, your core capabilities, and where you get the most profit. Lees meer
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How to Thrive in Fast-Moving Markets
27 september 2023 · 22 min
What can we learn from fast-moving companies — like Amazon, Google, and Alibaba — about how to organize to promote strategic growth? University of Michigan business professor Dave Ulrich went inside these companies to study how internal organization helps them stay nimble, innovative, and market-oriented. Lees meer
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How a Multinational Publishing House Pivoted to Digital
20 september 2023 · 26 min
Wolters Kluwer started in the 1830s as a publishing house. But the Dutch multinational corporation has grown into a global, information services company and now earns more than 90 percent of its revenue from digital products. In this episode, chair and CEO Nancy McKinstry discusses how she successfully shifted the company’s strategy to focus on digital products. Lees meer
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How to Compete with a Fast-Growing Disruptor
13 september 2023 · 33 min
OXXO was the dominant convenience store chain in Mexico—until its chief rival doubled in size almost overnight. In this episode, Harvard Business School professor Tatiana Sandino explains how OXXO CEO Eduardo Padilla responded to this strategic challenge by focusing on operations and the company’s culture. Lees meer
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Strategy Doesn’t Have to Be Complicated
6 september 2023 · 12 min
To many people, strategy is a total mystery. But Harvard Business School professor Felix Oberholzer-Gee says strategy doesn’t have to be complicated if you focus on creating value.
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Measuring Your Long-Term Strategy’s Short-Term Success
30 augustus 2023 · 28 min
Major strategy shifts need time to play out. Customers have their habits, employees are used to doing things a certain way, and fine-tuning a plan takes time in the market. But what if you don’t have the luxury of waiting years to know if your strategy really is working? In this episode, expert guests debate a fictional case study about a struggling retail chain’s attempt to rebrand. Lees meer
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How Eastern Bank Shifted Its Strategy to Compete with Online Lenders
23 augustus 2023 · 21 min
As technology changes everything, how can existing businesses create innovation and change from within? Harvard Business School fellow Karen Mills studied how one 200-year-old regional bank in the U.S. used intrapreneurship to develop a completely automated small business lending product to compete with online lenders. Mills breaks down Eastern Bank’s strategy for innovation -- from its early partnership with a fintech entrepreneur to its eventual spinoff of the online lending platform it developed in-house. Lees meer
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3 Ways to Build Critical-Thinking Skills
16 augustus 2023 · 23 min
When was the last time you practiced your critical thinking skills? Helen Lee Bouygues, an expert in business transformation, says many business problems are really about simple errors in critical thinking. In this episode you’ll learn how to practice your critical thinking skills. Bouygues outlines three key components of critical thinking: questioning your assumptions, reasoning through logic, and diversifying your thought process. Lees meer
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How a Global Brewing Company Explored the Cannabis Market
9 augustus 2023 · 28 min
Harvard Business School senior lecturer Derek van Bever and former lecturer Stephen P. Kaufman studied global brewing company Molson Coors, as it prepared to enter the cannabis beverages business in 2019. Molson Coors initially planned to slowly test a few products in a small market to see if there might be a viable business. But ultimately the company decided to take a more aggressive and expensive strategy, with the aim of seizing first-mover advantage. Kaufman and van Bever explain how Molson Coors formulated that strategy. Lees meer