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300 afleveringen, van nieuw naar oud
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JUUL: Leading the Vaping Revolution
16 juli 2019 · 24 min
In his case, “JUUL and the Vaping Revolution,” Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked. Lees meer
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The Controversial History of United Fruit
2 juli 2019 · 20 min
Harvard Business School professor Geoffrey Jones discusses the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. (now Chiquita Brands International). Jones examines the impact and role of the company in the Guatemalan economy. Lees meer
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In the Platform Economy, Upwork Searches for Better Matches in the Cloud
25 juni 2019 · 48 min
Stephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, considers different pricing solutions and ways to improve the matching process as part of a business model redesign.
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Can Khan Academy Scale to Educate Anyone, Anywhere?
18 juni 2019 · 29 min
Khan Academy is an online global education nonprofit launched by Sal Khan with the audacious mission to “provide a free world-class education for anyone, anywhere.” Harvard Business School professor Bill Sahlman discusses his case study of the company after Ginny Lee joins to help balance Khan’s aspirational vision with the short-term need for greater focus and prioritization. Lees meer
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Israel Turns 70: Does It Need a Rebrand?
4 juni 2019 · 29 min
Israel turned 70 years old in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel primarily with military conflict. Harvard Business School professor Elie Ofek discusses efforts to rebrand the country in his case, “Israel at 70: Is it Possible to (re)Brand a Country?” Lees meer
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If the Key to Business Success Is Focus, Why Does Amazon Work?
21 mei 2019 · 21 min
Harvard Business School professor Sunil Gupta explores the infiltration of Amazon into dozens of industries including web services, grocery, online video streaming, content creation and, oh, did we mention physical bookstores? What’s the big plan? Is the company spread too thin, or poised for astronomical success? Gupta is the author of the case study, “Amazon 2019.” Lees meer
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Managers: Are You Prepared to Handle Religion in the Workplace?
7 mei 2019 · 17 min
Challenges related to managing religion in the workplace are on the rise, as are religious discrimination claims and monetary settlements in the U.S. and around the world. Harvard Business School professor Derek van Bever discusses two examples in his case, “Managing Religion in the Workplace: Abercrombie & Fitch and Masterpiece Cakeshop.” Lees meer
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Would You Live in a Smart City Where Government Controls Privacy?
16 april 2019 · 24 min
Toronto is experimenting with smart city concepts envisioned by Google spin-off Sidewalk Labs. Harvard Business School professors Leslie John and Mitch Weiss discuss the tradeoffs of using technology to improve modern city life at potential costs to digital privacy from their case, “Sidewalk Labs: Privacy in a City Built from the Internet Up.” Is it worth it? Lees meer
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Can Mark Zuckerberg Rebuild Trust in Facebook?
3 april 2019 · 20 min
Facebook CEO Mark Zuckerberg faced a crucible moment in 2018 after Cambridge Analytica accessed data from 87 million Facebook accounts. Harvard Business School professor Bill George discusses his case, “Facebook Confronts a Crisis of Trust,” including why Zuckerberg handled the crisis as he did, the role of companies in protecting privacy, and the pros and cons of regulation. Lees meer
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Will Startup Fishbowl Become the Social Media App for Your Industry?
22 maart 2019 · 20 min
Fishbowl's founders have built a social media platform allowing professionals to connect anonymously and with candor within their companies and industry. But the app is still largely limited to the consulting industry. Can they extend the app into other sectors? What’s the winning business model? Will adding employers to the mix pay off or kill the value? Harvard Business School professor Leslie John discusses her case study exploring the boundaries of social media and personal privacy. Lees meer
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How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
12 maart 2019 · 24 min
Harvard Business School professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression. Lees meer
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Pursuing Precision Medicine at Intermountain Healthcare
26 februari 2019 · 26 min
What happens when Intermountain Healthcare invests resources in an innovative precision medicine unit to provide life-extending, genetically targeted therapies to late-stage cancer patients? Harvard Business School professors Richard Hamermesh and Kathy Giusti discuss the case and its connections to their work with the Kraft Precision Medicine Accelerator. Lees meer
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The Delicious History of Hershey Chocolate
13 februari 2019 · 26 min
Have you ever wondered how Hershey chocolate came to be so popular? Harvard Business School professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School. Lees meer
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How Wegmans Became a Leader in Improving Food Safety
29 januari 2019 · 17 min
Harvard Business School professor Ray Goldberg discusses how Wegmans CEO faced a food safety issue and then helped the industry determine how it could become more proactive in the future.
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Can Miguel McKelvey Build the “Culture Operating System” at WeWork?
9 januari 2019 · 26 min
How deeply does the culture of a startup matter? Can it be shaped? Harvard Business School professor Jeffrey Rayport discusses WeWork cofounder Miguel McKelvey’s innovative role in building a company culture to support rapid growth.
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Using Fintech to Disrupt Eastern Bank from Within
18 december 2018 · 18 min
Was Eastern Labs a huge success or an expensive mistake? Eastern Bank CEO Bob Rivers innovates from within by partnering with fintech entrepreneur Dan O’Malley to launch a completely automated small business lending product. Harvard Business School professor Karen Mills discusses key questions from the case: Did Rivers have the right intrapreneurship model? Did he change the culture at Eastern? Did he make a mistake spinning off Numerated into a separate company? Lees meer
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Honda Created a Civic for Very Light Jets: How High Will it Fly?
5 december 2018 · 22 min
After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Harvard Business School professor Gary Pisano discusses how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business. Lees meer
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Building a Nonprofit Marketplace System to Feed America
19 november 2018 · 25 min
Feeding America is the third largest nonprofit in America, managing a network of more than 200 food banks nationwide. Harvard Business School professor Scott Duke Kominers and University of Chicago professor Canice Prendergast discuss how the organization designed a marketplace that was efficient and fair for all participants. Lees meer
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Could Big Data Replace the Creative Director at the Gap?
7 november 2018 · 19 min
Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Harvard Business School professor Ayelet Israeli discusses how Gap CEO Art Peck considers this bold idea to boost sales.
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Vodafone’s Innovative Approach to Advanced Technologies
24 oktober 2018 · 23 min
Harvard Business School professor Bill Kerr discusses how Vodafone, one of the largest companies in the telecommunications space, incorporated technological advancements like big data, automation, and artificial intelligence to improve productivity while ensuring new opportunities were created for the next generation of workers. Lees meer
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Baseball’s Billy Beane Shows Companies the Power of Data
10 oktober 2018 · 17 min
Oakland Athletics General Manager Billy Beane brought a data driven and unconventional approach to winning baseball games. By setting strategy and articulating the metric to evaluate and acquire the players who would ultimately implement his strategy on the field, Beane’s sabermetrics approach brought about a cultural shift in baseball from the players and managers to coaches and scouts. Harvard Business School professor Srikant Datar discusses how strategy and metrics work hand-in-hand, and how Beane’s story provides companies with important lessons in data science. Lees meer
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Did Entrepreneur Ernesto Tornquist Help or Hurt Argentina?
19 september 2018 · 23 min
Harvard Business School professor Geoffrey Jones examines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. He created a diversified business group, linked to the political elite, integrating Argentina into the trading and financial networks of the first global economy. The case, "Ernesto Tornquist: Making a Fortune on the Pampas," provides an opportunity to understand why Argentina was such a successful economy at this time, and to debate whether its very success laid the basis for the country’s subsequent poor economic performance. Lees meer
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Should U.S. Companies Still Care About the Paris Climate Change Agreement?
5 september 2018 · 19 min
American President Donald Trump pulled out of the 2015 Paris agreement on climate change just over a year ago. What does that mean for the role of United States companies and business leaders in confronting climate change challenges? Harvard Business School professor Vincent Pons looks at the historical debate and what the road ahead looks like for the role of business in improving the environment. Lees meer
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Two Million Fake Accounts: Sales Misconduct at Wells Fargo
17 augustus 2018 · 24 min
Coming out of the financial crisis, Wells Fargo was one of the world’s largest and most successful banks, viewed as a role model in how to manage in times of crisis. The news of its sales misconduct -- opening more than 2 million fake accounts -- in 2016 rocked consumer confidence and inundated the news. Harvard Business School professor Suraj Srinivasan discusses how sales culture, leadership, board oversight, and risk management all played a role. Lees meer
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The Transformation of Microsoft
10 juli 2018 · 18 min
In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Harvard Business School professor Fritz Foley discusses how leaders faced these difficult decisions, and worked to get investors and employees on board. Lees meer
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LA Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet
27 juni 2018 · 22 min
The Los Angeles Philharmonic Orchestra faced real challenges, as all U.S. orchestras did: an aging subscriber base, disinterest from younger audiences, and development of a pipeline of donors for the future. Harvard Business School professor Rohit Deshpande discusses how protagonist Deborah Borda positioned the orchestra for continued success, building on healthy financials, a celebrity music director (Gustavo Dudamel), the beautiful Walt Disney Concert Hall, and the development of a youth orchestra. Lees meer
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How Chase Sapphire Made Credit Cool for Millennials
13 juni 2018 · 19 min
The Chase Sapphire Reserve credit card was one of the hottest product launches in 2016 enthusiastically received by millennial consumers, a group that had previously eluded JPMorgan Chase and its competitors. Harvard Business School professor Shelle Santana discusses how protagonists Pam Codispoti and Eileen Serra shifted their focus to retaining customers attracted by the one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced. Lees meer
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Careem: Riding the First Unicorn in the Middle East
29 mei 2018 · 18 min
Ride-hailing service Careem, the “Uber of the Middle East,” experienced expansion so dramatic that it monitored its growth target every 15 minutes. Was this a fabled startup unicorn? But doubling the size of the company every six months took its toll. Harvard Business School professor Shikhar Ghosh discusses how the founders approached a number of critical organizational and cultural issues to keep its 4 million customers satisfied. Lees meer
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Candy Crush was a Blockbuster; Can King Digital Capitalize?
9 mei 2018 · 18 min
Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile devices after the sensational success of its game “Candy Crush Saga.” He’s faced with the central question of whether and how to scale the company through an astronomical period of growth. Harvard Business School professor Jeffrey Rayport discusses whether a single creative studio can scale to manage a portfolio of almost 200 games, when one of them is the mammoth hit Candy Crush. Lees meer
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Why JPMorgan Chase is Investing Millions in Detroit
25 april 2018 · 17 min
JPMorgan Chase is working with local economic- and workforce-development organizations, small businesses, philanthropies, and the mayor. The goal? To put in place a series of investments to help turn around the struggling city. Harvard Business School professor Joseph Bower and JPMorgan’s head of corporate responsibility, Peter Scher, discuss why businesses should create philanthropic programs of their own. Lees meer
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How a Coal Polluter Became a Renewable Energy Leader
4 april 2018 · 19 min
Enel, Italy’s state-owned power company, was one of Europe’s largest coal users and polluters. Now it is recognized as a leader in renewable energy services. How did it engineer that monumental change? Harvard Business School professor Mark Kramer discusses how CEO Francesco Starace’s vision of sustainability drove innovation and fostered a completely new enterprise around developing and promoting renewable energy. Lees meer
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Trump’s Populism: What Business Leaders Need to Understand
21 maart 2018 · 17 min
In the 2016 United States presidential election, candidates from both major political parties used anti-establishment messaging to appeal to Americans, a theme that had been on the sidelines of U.S. political discourse for decades. Donald Trump, in particular, played into the rising anti-establishment sentiment, embracing a populist platform and emphasizing his position as a Washington outsider. Why did his message resonate with voters? Harvard Business School professor Rafael Di Tella discusses how many Americans felt betrayed by the educated “elite” view on globalization, and looked to Trump as a president who would put American workers and values first. Lees meer
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Could a New Business Model Make Clinical Drug Trials More Accessible to Patients?
5 maart 2018 · 21 min
Dr. Brian Alexander at the Dana-Farber Cancer Center in Boston was in the process of launching a new type of clinical trial: an adaptive platform trial. Unlike the traditional randomized controlled trial, adaptive platform trials facilitate simultaneously studying multiple therapies for a given disease and have the potential to make clinical trials for new cancer drugs more efficient and accessible to patients. Developing questions around design, operations, and financing set the stage for this discussion with Harvard Business School professor Ariel Stern about her case: "Adaptive Platform Trials: The Clinical Trial of the Future?" Lees meer
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Black Business Leaders Series: John Rogers and the Importance of Hiring Minority-Owned Services Firms
13 februari 2018 · 23 min
The African American CEO of a money management firm publicly criticizes the Fortune 500 for paying lip service to diversity. His board urges him to stop. What should he do? Harvard Business School professor Steven Rogers and protagonist John Rogers discuss a new case study about the risks of speaking up, and the importance of black empowerment in the investment sector. Lees meer
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Black Business Leaders Series: Oprah’s Path to Authentic Leadership
31 januari 2018 · 13 min
Oprah Winfrey believes in sharing the experiences that led her to become the wealthiest woman in the entertainment industry and the first African American woman billionaire. Harvard Business School professor Bill George traces her growth from childhood, focusing on how and when she discovered her true voice and how that authenticity spurred her career success. Lees meer
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One Love: Managing a Movement Against Relationship Violence
23 januari 2018 · 14 min
The One Love Foundation is a group dedicated to the prevention of relationship violence through education. Harvard Business School professor Tom DeLong talks about the challenges CEO Katie Hood faces as the organization works to create a movement and then maintain momentum around community engagement, fundraising, and growth. Lees meer
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Leadership Lessons from the Young Martin Luther King, Jr.
11 januari 2018 · 14 min
As the Montgomery Bus Boycott starts, the young Martin Luther King, Jr. faces challenges to his leadership goals, strategic vision, and personal and family safety. Harvard Business School professor Bill George discusses Dr. King’s early years and how they shaped his ability to respond with courage at his crucible moment -- and how leaders today can find the strength to do the same. Lees meer
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How to Monetize Happiness
3 januari 2018 · 14 min
Inspired by research linking happiness and productivity, the Japanese multinational conglomerate Hitachi Ltd, invested in developing “people analytics” technologies like high-tech badges (so-called “happiness sensors”) to help companies monitor and increase employee happiness. Harvard Business School professor Ethan Bernstein discusses Hitachi’s next challenge -- how to find the right business model -- as well as the ethics of collecting and sharing employee happiness data and whether a happier workplace is truly a more productive one. Lees meer
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Does Time Pressure Hinder or Facilitate Creativity at Work?
4 december 2017 · 19 min
Harvard Business School professor Teresa Amabile discusses how managers can create the ideal conditions for employee creativity and success based on her research in three industries, seven companies, and 26 creative project teams.
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Language and Globalization: The Mandate to Speak English at Rakuten
15 november 2017 · 17 min
Japan’s largest online retailer Rakuten is rapidly expanding into global markets. In order to ensure the success of the organization, but also to break down linguistic and cultural boundaries in Japanese society, CEO Hiroshi Mikitani mandates English proficiency within two years for all employees. Harvard Business School professor Tsedal Neeley discusses the thinking behind Mikitani’s mandate and why there’s such a strong connection between language and globalization. Lees meer
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Could a Hackathon Help Solve the Heroin Crisis?
31 oktober 2017 · 15 min
What’s the value of crowdsourcing technological solutions to societal problems? Could a hackathon help solve the heroin crisis in Cincinnati, Ohio? Harvard Business School professor Mitch Weiss discusses the underlying skepticism and emerging realities that unfold during protagonist Annie Rittgers’ journey to organizing a successful hackathon in his case, "Hacking Heroin." Lees meer
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Telemundo: The Fastest Growing TV Network in the United States
11 oktober 2017 · 19 min
With about 54 million Hispanics in the U.S. who have an estimated buying power of 2.3 trillion dollars, it’s no wonder Telemundo is the fastest growing television network here. But as the traditional broadcast market as a whole continues to shrink, Telemundo chairman Cesar Conde grapples with how to redefine Hispanic television to capture millennials consuming media on digital devices. Harvard Business School professor Henry McGee discusses how digitalization and globalization are reshaping the entire media industry, including Telemundo, right now. Lees meer
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How to Promote Home Delivery of Prescription Drugs? Give Employees a “Nudge”
3 oktober 2017 · 18 min
Bob Nease, chief scientist at Express Scripts, wants to promote home delivery of prescription drugs by mail -- a process proven to lower error rates, increase cost savings, and improve medication adherence. But, if switching to home delivery is beneficial to most employees, why don’t more of them do it? Harvard Business School professor John Beshears describes how using choice architecture, or nudging people, can guide employees to making wiser decisions while still respecting their autonomy. Lees meer
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State Street’s SHE: Investing in Women Leaders
19 september 2017 · 15 min
Financial returns are important, but for many companies, using capital to influence positive outcomes is just as important. Enter impact investing and the example of State Street’s SHE, a gender diversity index ETF designed to track U.S. companies leading their industry in placing women on boards of directors and in senior leadership positions. Harvard Business School professor Vikram Gandhi discusses the importance of investing for impact and the potential for influence on corporate America. Lees meer
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Faber-Castell Doubles Down on the Pencil
5 september 2017 · 16 min
Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology? Harvard Business School professor Ryan Raffaelli’s research looks at established companies that produce beloved products and how they manage technological shifts in their industry and in the world. This case explores Faber-Castell’s “companion for life” strategy and its bet to double down on the pencil. Lees meer
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Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
22 augustus 2017 · 19 min
Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. Harvard Business School professor Jill Avery discusses the balancing act of cherishing the heritage of an established brand against the need to look forward and grow in the face of a rapidly changing industry. Lees meer
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Pal’s Sudden Service: Taking Fast Food to the Next Level
8 augustus 2017 · 18 min
Pal's Sudden Service has developed a unique operating model and organizational culture in the fast food restaurant business. With an emphasis on process control, zero errors, and extensive employee training and engagement, Pal's has been able to achieve excellent performance in an extremely competitive industry. Harvard Business School professor Gary Pisano discusses the company’s strategic challenge of deciding how much to grow and whether its organization model will scale. Lees meer
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From Don Draper to Big Data: The Revolution in Advertising
21 juli 2017 · 23 min
Advertising in the digital age bears little resemblance to the "Mad Men" depiction -- the Don Drapers of advertising have been replaced by big data and the people who work with it. Harvard Business School professor John Deighton, the author of the case, "WPP: From Mad Men to Math Men (and Women)," and Sir Martin Sorrell, founder and group chief executive of WPP and the protagonist in the case, discuss how WPP has been successful in the new advertising world order where algorithms and robots rule. Lees meer
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ShotSpotter: A Gunfire Detection Business Looks for a New Market
19 juni 2017 · 17 min
ShotSpotter provides gunfire detection sensors to cities across the United States. CEO Ralph Clark is interested in taking the company beyond the business-to-government sales model and into new services. Could his company provide a service to colleges and schools concerned with mass shootings? Could the technology be adapted for indoor applications like shopping malls and movie theaters? Or even citywide deployment through smart cities to detect gunfire during terrorist attacks. Harvard Business School professor Mitch Weiss discusses how moving from one business model to another is difficult, and how successful companies make the transition. Lees meer
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Building India’s First $100 Billion Company
30 mei 2017 · 14 min
It’s a common challenge for almost every startup: how much and how fast to grow. But Vijay Shekhar Sharma, founder of the Indian mobile payments and commerce platform Paytm, knows that he wants to take his company to $100 billion and replicate its model in other emerging markets. Harvard Business School professor Sunil Gupta discusses how reaching Sharma’s lofty goal won’t be about technology and finding new solutions, but rather all about finding new use cases for existing solutions. Lees meer