Pattern Shift

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1. #117 - A Funeral for Six Chairs: How to Find Your Values

   31 oktober 2026 · 18 min

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   Six mint-green leather chairs shouldn’t be able to break your heart, and yet there I am, parked next to a skip, feeling like I’m holding a tiny funeral. That moment becomes the doorway into something much bigger: the way our values show up through emotion, and how boundaries often reveal themselves only when they get crossed. If you’ve ever felt “too sensitive” about something small, this chapter offers a kinder explanation and a practical way to learn from it.

   From that story, we zoom out into time and values for creative business owners. I talk through why you can’t truly “manage your time” until you know what matters to you, because family rhythms, friendships, hobbies, self-care, therapy, and genuine rest aren’t extras, they’re values with time attached. We also name the common trap where organising and maintaining the business takes over the time you meant to spend making the work, and how values-based planning helps prevent overwhelm, resentment, and burnout.

   We get concrete with tools that actually work: Parkinson’s Law, the difference between working in your business and working on it, and the daily question that cuts through busywork: what is the one thing that will bring my business forward today? I share how I structure limited work time, including morning pages, a bullet journal, and a “rebellious brain” workaround that supports ADHD tendencies without losing momentum. You’ll also get the weekly exercise, the sting test, plus a helpful pointer to Brené Brown’s values list so you can put clearer words to what you already feel.

   If this resonates, subscribe, share it with a fellow creative, and leave a review so more people can find the show. What’s a recent “sting” that might be pointing to one of your values?

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2. #116 - The Invisible Start: Stop Comparing Your Beginning to Their Middle

   17 oktober 2026 · 30 min

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   I’m back recording after a break, and I’m talking honestly about why starting again can feel so hard. I share what helps me begin when ADHD, overwhelm, and perfectionism make the first step feel heavier than the work.
   • struggling to restart after a hiatus and noticing the need for a specific kind of energy
   • recognising masking and “borrowing” other people’s vibe in communication
   • working with limited time blocks and why start-stop weeks drain momentum
   • using movement, morning creativity, and a supportive environment to settle the brain
   • turning a meaty course into a slimmer e-book while keeping my voice
   • why AI outputs can feel generic and how I use it only for non-creative organising
   • committing to one episode every two weeks to match boundaries and capacity
   • understanding the invisible start and why comparison on social media is misleading
   • breaking any project into tiny steps to create dopamine and motion
   • reducing overwhelm by picking priorities and using the Bullet Journal method as a filter
   So, just send me an email, react to the video, react to the podcast episode, wherever you're listening to it. That would be great
   So now my call to action to you is to, for you to figure out what your next step is. What are you starting and what is your first small step that you can take? And I would be really happy to, to hear what it is. Let me know

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   If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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   Have a question? Want to o…

3. #115 - Stop Treating Your Website Like Your Magnum Opus

   6 juni 2026 · 24 min

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   We talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a deadline, define a baseline, and ship a first version that helps people find you and pay you.
   • why big ideas turn into start stop progress
   • how Parkinson’s law makes long deadlines drag
   • choosing a baseline so version one can go live
   • simple website essentials for artists, makers and shop owners
   • taking tiny daily steps to build momentum
   • when paying for better tools or help saves time
   Let me know if you need some help around this. You find all the information on paternshift.fm. Share this podcast with someone you know that you think could benefit from some insights.

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   ☆ other ways to SUPPORT THE SHOW ☆

   If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

   ☞ GET MAIL ☜☆ SIGN UP HERE! ☆

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   Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

4. #114 - No Script, No Filter

   9 mei 2026 · 39 min

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   We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we unpack neurodivergence, boundaries, and why coaching can be the container that helps you hear yourself think.

   • letting go of perfectionism and choosing honesty over polish
   • finding calm through slower inputs and solo travel time
   • Rick Rubin’s The Creative Act and taking notes without screens
   • creating negative space through walks journalling and reading
   • bullet journalling and commonplace-style note taking for learning
   • weight loss support tools and how ADHD affects body signals
   • intuitive eating curiosity and stepping away from diet culture
   • discovering aphantasia and rethinking how imagination works
   • masking boundaries and communicating needs with friends
   • coaching as a safe container for thinking feeling and change

   Please reach out to me I love to hear from you Please reach out and let me know what you thought

   Support the show

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   If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

   ☞ GET MAIL ☜☆ SIGN UP HERE! ☆

   ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

   Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

5. #113 - The honest truth about what's waiting on the other side of that free call button

   25 april 2026 · 15 min

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   You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly.

   In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you can fail. It’s not a free coaching session. And you won’t leave owing me anything.

   What it is: a 30-minute real conversation. We figure out where you are, what might help, and whether we’re a match. It goes both ways — I’m figuring out if I can help you, and you’re figuring out if I’m the right person to do that.

   I also talk about the question I always ask: are you in building mode or survival mode? And I explain the difference between coaching and therapy — including why there’s still space for real emotions in coaching, just not trauma work.

   If you’re curious, that’s already enough reason to book. You don’t need a plan. You don’t need to prepare. Just show up.

   Support the show

   ☆ other ways to SUPPORT THE SHOW ☆

   If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

   ☞ GET MAIL ☜☆ SIGN UP HERE! ☆

   ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

   Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

6. #112 - AI for Creatives: Where to Use It and Where to Stop

   11 april 2026 · 26 min

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   Support the show

   ☆ other ways to SUPPORT THE SHOW ☆

   If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

   ☞ GET MAIL ☜☆ SIGN UP HERE! ☆

   ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

   Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

7. #111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way

   14 maart 2026 · 26 min

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   I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to cynicism, and three questions to find out where you're running on borrowed structure.

   Support the show

   ☆ other ways to SUPPORT THE SHOW ☆

   If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

   ☞ GET MAIL ☜☆ SIGN UP HERE! ☆

   ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

   Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

8. #110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet

   28 februari 2026 · 32 min

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   We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal.

   • owning the creative life and business coach identity
   • why one-off posts fail to reach people
   • the wedding metaphor for attention and delivery
   • silence meaning timing, not disinterest
   • mere exposure effect and the rule of seven
   • the boredom paradox and staying the course
   • building mini campaigns with varied formats
   • using multiple platforms without copy-paste
   • checking numbers to calm your nerves
   • connecting the dots with clear calls to action

   Email me at info at ja-wol.com
   Go to www.patternshift.fm to find out more

   Support the show

   ☆ other ways to SUPPORT THE SHOW ☆

   If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

   ☞ GET MAIL ☜☆ SIGN UP HERE! ☆

   ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

   Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

9. #109 - Using Intentions as your Creative Compass for 2026

   6 december 2025 · 26 min

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   In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead.

   Support the show

   ☆ other ways to SUPPORT THE SHOW ☆

   If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

   ☞ GET MAIL ☜☆ SIGN UP HERE! ☆

   ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

   Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

10. #108 - Branding Isn’t A Logo; It’s How People Decide To Choose You

    22 november 2025 · 41 min

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    Am I my brand? And does branding even matter when I’m a tiny, one-person creative business?

    In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.

    I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out.

    I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume.

    • Watch the video version on my YouTube channel
    https://www.youtube.com/@pattern-shift

    Support the show

    ☆ other ways to SUPPORT THE SHOW ☆

    If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

    ☞ GET MAIL ☜☆ SIGN UP HERE! ☆

    ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

    Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

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