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144 afleveringen, van nieuw naar oud
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Linda Wells (Editor: Allure, Air Mail Look, Revlon, more)
12 april 2024 · 59 min
No ‘Visions of Loveliness’ Lees meer
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Picture it: It’s 1991. You’re sitting at your desk at The New York Times, when you get a call from the office of Condé Nast’s Alexander Liberman. Alex wants to meet you for lunch at La Grenouille to discuss an opportunity: Si Newhouse has decided to launch the first-ever beauty magazine, and he thinks you’re just the woman to make it happen. You’re 31 years old. The canvas is blank. The budget is endless. What’s your move, Linda Wells?
For the women’s magazine editors of today, struggling to keep the lights on by juggling Instagram, TikTok, marketing events, digital content, and whatever remains of their print product, this is a tale so far-fetched it feels like the stuff of an early aughts rom-com. But millennial editors’ wildest ideas about the “Town Car Era” of magazine-making were just another day at the office for Linda Wells.
Linda led Allure for 25 years, becoming a front-row fixture at Fashion Week—while also pioneering the cottage industry of backstage beauty coverage—and enlisting writers like Arthur Miller, Isabel Allende, Betty Friedan, and John Updike to write about … beauty.
In 2018, she pivoted, restyling herself as a beauty entrepreneur, launching with Revlon a makeup range she called Flesh. Now she’s back in the land of editorial, having a bunch of fun at the helm of the beauty vertical of Graydon Carter’s Air Mail, commissioning articles on everything from psychedelics to orgasm coaches.
We knew Linda Wells would be delightful, and yet she exceeded our expectations. We know you’ll love her too.
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This episode, a collaboration with The Spread, is made possible by our friends at Mountain Gazette, Commercial Type, and Lane Press.
A production of Magazeum LLC ©2021–2025
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Caitlin Thompson (Cofounder & Editor, Racquet)
5 april 2024 · 45 min
STRING THEORY Lees meer
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Media, and most every brand in general, talks a lot about building and nurturing a community. Tribes, even. Finding one, inserting yourself into it, and then making your message an integral part of it. And what activity creates a more loyal community, than sports? If there is the ultimate niche audience, sports is it. It goes without saying that every sport has fans. And some lend themselves to something beyond fandom; they are lifestyles.
And few magazines have built up a brand around a single sport and its audience and their lifestyle as much as Racquet.
Launched with a Kickstarter campaign in 2016 by Caitlin Thompson, Racquet is a presence at major tennis events and has inserted itself into the lifestyle of tennis fans and players alike. The path has been rocky at times, but Thompson is clear about her aim to provide a “premium experience at a premium price,” as she told the Nieman Lab in an interview in 2017.
Like any other media, Racquet will live and die based on a business plan, and it is quite possible that Racquet magazine is just a small part of a larger creative media agency, all centered around a global community. And while she is not loath to smash some volleys in the direction of the tennis establishment, she is doing this while also trying to recenter the entire community and become its new beating heart.
Caitlin Thompson has much in common with the world’s top tennis players: passion, drive, ambition—and a willingness to make … a racket.
A production of Magazeum LLC ©2021–2025
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Edel Rodriguez (Illustrator: Time, Mother Jones, Der Spiegel, more)
29 maart 2024 · 50 min
WHAT'S RED AND YELLOW AND ORANGE ALL OVER? Lees meer
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The images are iconic. And you know who they depict. They may be the most unforgettable magazine covers to emerge from the chaos of the late 2010s. Why are they so effective? Because of the implicit understanding of what’s being said between artist and audience—without a word being spoken. Using just three basic colors, today’s guest has created the brand identity of resistance.
Edel Rodriguez was born in Cuba, and though he left that island nation when he was quite young, arriving in the US during the Mariel boatlift, one can’t help sensing an aesthetic that might be especially Cuban, or can be called, perhaps, “authoritarian-adjacent.” Because when the US flirted with—as it will again this year—a presidential candidate rotten with autocratic tendencies, Rodriguez’s imagery is the perfect match for the moment.
His red, yellow, and orange covers for Time, Mother Jones, and Der Spiegel—25 in all—were minimalist, dangerous, and dead-on-balls accurate. And he joins us today fresh off the premiere of his stunning graphic memoir, Worm: A Cuban American Odyssey.
Of his notorious subject, Rodriguez saw the famously orange skin tone as a “warning sign,” he told Fast Company, and the simple style he employed resonated because it broke through the noise in the most effective way imaginable. Coming from Cuba, Rodriguez feels a duty to express, through his art, the potential outcomes of the choices we have made—and might make yet again. As he told The Guardian, “I don’t think most Americans realize what a coup is.”
Of course, Rodriguez is more than just this one subject. But he’d be the first one to admit that he is political, and he makes no pretense of hiding his politics. As for his fans, they tell the artist that his work helps them crystallize their own thoughts and animates their feelings in ways they struggle to express on their own. A picture is worth a thousand words, indeed.
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This episode is made possible by our f…
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Kat Craddock (CEO & Editor-in-Chief: Saveur)
22 maart 2024 · 21 min
Saveur was always a little different from the other food magazines. It was not exactly highbrow, but it did expand the definition of what a food magazine could be. If anything, it was a magazine about culture—centered on food, sure—but also about places, and things, and people. Lees meer
It was a magazine for foodies before the word “foodie” was invented—and then became annoying. It embraced the web and digital. It attracted very smart writers and a dedicated readership (I was one of them). It branched into cookbooks (and I have some).
It was a media company centered around a defined editorial brand and mission. It was also bought and sold quite often—or often enough that each new owner and each new editor that came aboard tried to fix it, somehow, to make the numbers look better, perhaps, and that meant a lot of tinkering.
Of course, this was also a time when our traditional notions of media were being challenged and upended almost daily, so it didn’t really come as a surprise when Saveur announced they would cease publishing their print edition in 2021.
But then, in a move that recalled the famous Remington Razor commercials of the early 80s—“I was so impressed, I bought the company”—a longtime editor of Saveur, Kat Craddock, found some like-minded folk, and bought the company. And the first change she implemented was a return to print.
It’s out right now, and it looks delicious.
A production of Magazeum LLC ©2021–2025
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John Huey (Editor: Time Inc., Fortune, more)
15 maart 2024 · 1 uur 1 min
THE LAST EMPEROR Lees meer
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It might be difficult to remember, at least for our younger listeners, how vast the Time-Life empire was. At its height, during the John Huey dynasty of the late 1990s/early 2000s, the company published over 100 magazines.
Quite a rise from its humble beginning in 1922, when Henry Luce launched Time as the country’s first newsweekly. It was followed shortly by Fortune in 1930, Life in 1936, Sports Illustrated in 1954, and, finally, People in 1974. It was the largest and most prestigious magazine publisher in the world—and those five titles were the bedrock.
In 2006, Huey became the sixth editor-in-chief of Time Inc., overseeing more than 3,000 journalists.
In an interview with New York magazine, Huey described Time Inc as having a “public trust” and perhaps “an importance beyond profitability.” But not even a giant as powerful as Time Inc. was immune to the financial havoc brought about by the new digital age.
Huey retired in 2012, the last emperor of a vastly downsized and damaged empire. “Google sort of sucked all the honey out of our business,” he lamented then. In 2017, after Time was sold to its bitter rival Meredith Corporation, Huey tweeted “RIP, Time Inc. The 95-year run is over.”
Our George Gendron talked to Huey about Fortune’s battles with Forbes—and their pet names for each other, about giving Graydon Carter and Kurt Andersen at Spy a taste of their own medicine, about not hiring Tina Brown, and about what his mother really thought he should’ve done with his life.
A production of Magazeum LLC ©2021–2025
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Jeremy Leslie (Founder: magCulture)
7 maart 2024 · 37 min
Jeremy Leslie is a magazine person. A lifer. He has had his hands in a diverse group of publications and media, including Time Out, The Guardian, Blitz, and many others. Lees meer
Since 2006, he has led magCulture, which started out as a research project, became a well respected blog, but now includes a retail outlet in London, a consultancy, events and conferences, and really, anything magazine.
He has written books about editorial design, and magazines, and his talents are sought after by clients the world over. magCulture, however, is more than a mere destination for magazine lovers. It is a resource, and perhaps more than anything, an evangelist for all things magazine. Its existence has been a boon to indie mags the world over.
magCulture continues to produce a vast array of content on all sorts of platforms and channels, and all of them are worth your while. magCulture's battle cry—something they shout from the rooftops—is a simple one, and one that we at Magazeum share: WE LOVE MAGAZINES!
Jeremy is arguably the best person to speak to about the state of the magazine today, and what the future of the magazine might be.
A production of Magazeum LLC ©2021–2025
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John Korpics (Designer: Esquire, ESPN, Entertainment Weekly, more)
1 maart 2024 · 1 uur 4 min
MY EFFING CAREER Lees meer
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When you’re born in a town called Media, your career path is pretty much preordained. It has to be, right?
And when you end up leading the design teams at blue-chip magazine brands at Condé Nast, Hearst, and Time Inc., the prophecy is then fully realized. (Yes, I just watched Dune). But the journey in between is not as cushy as you might imagine.
Since the age of 10, with his mother’s admonition—“you need to have a job”—ringing in his ears, designer John Korpics has found work doing all of the following: he’s bent sheetwork into duct metal, cleaned windows at factories, he was a fitness instructor, he had a paper route. He worked his way through college in food service—cleaning chicken, wiping counters, serving meals.
When you hear the title creative director, you’d be forgiven if your mind painted a picture. You know the type—the thoroughbred who studied at Parsons or SVA, apprenticed under Tibor Kalman or Roger Black, who gets included on some “30 Under 30” list. That’s not John Korpics. He’s worked hard to get where he’s gotten. Korpics will tell you that. He told me that:
“I always felt like I was the Pete Rose of magazine designers. I hustle, I work hard, I crank stuff out. Occasionally I get one and I hit one out of the park, but there are people in this industry that I think are truly giants. And I’ve never quite thought of the work I did in that league, but I am always inspired by them.”
And then, one day, he was 24 and hired to art direct his first magazine. And then another. And another. And like many of us, some of his jobs haven’t worked out. And when that happens, what does Korpics do? He gets himself another job. Like the time he became a Manhattan bike messenger after one particularly messy ending.
“I delivered mops to the 79th Street Boat Basin. I delivered products to Late Night with Jimmy Fallon. I delivered clothes from a studio to Vogue. I delivered a lot of lunches. And I actually really enjoyed it. Although I will sa…
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Radhika Jones (Editor: Vanity Fair)
23 februari 2024 · 25 min
Introducing our new podcast all about the future of magazines — and the magazines of the future. Check out episode 1, our interview with Vanity Fair editor-in-chief Radhika Jones. Lees meer
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Radhika Jones was named editor in chief of Vanity Fair in November 2017, the fifth editor in the magazine’s storied history. Her hiring was met with some surprise, and more than a little skepticism. The Guardian called her bookish, as if that’s an insult.
She arrived at Vanity Fair from a path that included stints at The New York Times where she was the editorial director of the book section and Time magazine where she managed the Time 100, as well as The Paris Review, Art Forum, Book Forum, and Grand Street.
Now, more than six years later, Jones sits at the center of a massive media ecosystem that encompasses digital, social, print, video, and experiential platforms. The magazine has been called the curator of American culture, and sits under the flagship of Condé Nast. The good news is the numbers, including print, are not just good, they’re up across all platforms.
We caught up with Jones after she had put Vanity Fair’s flagship Hollywood issue to bed, but before the whirlwind of events that culminates in the very famous party the magazine hosts once the Oscars are done. The Hollywood issue is out today.
A production of Magazeum LLC ©2021–2025
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Rochelle Udell (Designer & Editor: Self, Vogue, Epicurious, more)
16 februari 2024 · 48 min
THE ULTIMATE HYPHENATE Lees meer
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Rochelle Udell is many things.
She is all of these things: teacher, ad woman, vice president, founder, wife, creative director, mentor, chair woman, student, marketer, graduate, design director, editor-in-chief, mother, chief talent officer, executive vice president, collector, president, meditator, internet strategist, partner, art director, volunteer, deputy editorial director, artist, retiree, and baker's daughter.
As Walt Whitman would say, “She contains multitudes.”
“As for the titles attached to my name,” she says, “I consider them important only in as much as they help the outside world understand who I am and what I do. My fear is that they often do more to confine rather than define one’s creative possibilities.”
The daughter of Polish and Ukrainian immigrants, Udell began her career as a teacher at Sheepshead Bay High School in Brooklyn, when a chance encounter with Milton Glaser launched her into the thick of New York magazine’s newsroom in the early 1970s where she and a group of women (including our Episode 25 guest, Gloria Steinem) created and launched the legendary Ms. magazine.
After that, Udell, an Art Directors Club Hall-of-Famer, put her talents, her hyphens, and her multitudes to work at the world’s preeminent magazines: Harper’s Bazaar, Vogue, GQ, House & Garden, Esquire, Self, The New Yorker, and fashion brands, FIT, Chico’s, Revlon, and Calvin Klein.
And somewhere in the middle of all that, she was a pioneer of early-days digital media as the founder of Condé Nast Digital and its beloved, OG food blog, Epicurious.
Our editor-at-large, Anne Quito, spoke with Udell about all of it.
A production of Magazeum LLC ©2021–2025
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Mark Seliger (Photographer: Rolling Stone, Vanity Fair, GQ, more)
9 februari 2024 · 57 min
THE NEW YORK OBSERVER Lees meer
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“I finally went up to Graydon and I said, ‘Hey, you know, I know you like me. I know you wanted me to be here, but I can also do covers.’”
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That’s today’s guest, Mark Seliger. He’s the same Mark Seliger who, at the moment of this exchange with Vanity Fair editor Graydon Carter, had already shot over 180 covers for Rolling Stone, where he was the chief photographer from 1992-2002.
Seliger had been heavily recruited by GQ and Vanity Fair to move to Condé Nast. But, as he learned, the days of being Fred Woodward’s go-to image maker were over. Once again, he was the new guy. And he saw an opportunity to reinvent himself.
Fortunately, reinvention is Seliger’s middle name.
A production of Magazeum LLC ©2021–2025
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Tina Brown (Editor: Vanity Fair, The New Yorker, more)
2 februari 2024 · 42 min
A CRIME OF ATTITUDE Lees meer
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As George Bernard Shaw once said, “England and America are two countries separated by the same language.” Turns out it may be more than just the language.
Early in my career it became clear the British were coming. The first wave arrived when I was an editor at New York magazine: Jon Bradshaw, Anthony Hayden-Guest, Julian Allen, Nik Cohn—all colorful characters who brought with them, as author Kurt Andersen said in Episode 2, “an ability to kick people in the shins that was lacking in the United States.”
And kick they did.
A decade later, the British trickle became a surge that appeared everywhere on the mastheads of premiere American magazines. There was Anna Wintour. And Liz Tilberis. And Harry Evans. Joanna Coles. Glenda Bailey. Andrew Sullivan. Anthea Disney. James Truman. And, of course, today’s guest, Tina Brown.
And the invasion continues today, with the Brits taking over our newsrooms and boardrooms. Emma Tucker at The Wall Street Journal. Will Lewis at The Washington Post. Mark Thompson at CNN. Colin Myler at the New York Daily News.
But none of them made it bigger faster than Tina Brown. Si Newhouse never knew what hit him. Brown, having just turned 30, grabbed the wheel of Condé Nast’s flailing 1983 relaunch of Vanity Fair and proceeded to dominate the cultural conversation for the next decade.
And then? Another massive turnaround at The New Yorker. The first multimedia partnership at Talk. Nailing digital early with The Daily Beast. Then Newsweek. And, more recently, the books, the events, and the podcast.
So Tina, what exactly is it with you Brits that makes your work so extraordinary?
“Well, I think that the plurality of the British press means that there’s a lot more experimentation and less, sort of, stuffed-shirtery going on. The English press is far more eclectic in its attitude and its high/low aesthetic, essentially. There’s much less of a pompous attitude to journalism. They see it as a job. They don’t see it as …
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Neville Brody (Designer: The Face, Arena, Actuel, more)
5 januari 2024 · 1 uur 5 min
The Prime of Mr. Neville Brody Lees meer
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“Once you have broken down the rules, literally anything is possible.’”
In the business of magazine design, few names resonate as profoundly as Neville Brody. And, to this day, he lives by those words.
Renowned for his groundbreaking work and commitment to pushing design boundaries at magazines like The Face, Arena, Per Lui, and others, Brody is a true auteur in the world of design. We talked to him at the launch of his spectacular new monograph, The Graphic Language of Neville Brody 3.
Nurtured on 1970s British punk music, which rejected anything that appeared self-indulgent or overwrought, Brody found the perfect launch pad at The Face, the London-based music, fashion, and culture monthly, created by editor Nick Logan in 1980.
The Face inspired an array of fellow magazine rule-breakers, including the late Tibor Kalman, David Carson, and Fabien Baron, who calls Brody’s work “powerful, aggressive, and simple.”
Since then, Brody's journey in graphic design has been marked by a relentless, almost unforgiving pursuit of innovation. His magazine design challenged conventional norms and redefined visual storytelling. Brody’s design approach is characterized by a rejection of conventional grid systems and editorial hierarchies, and a willingness to break free from established design rules.
And he thinks magazines today are missing a giant opportunity:
“That’s the beauty of print, that you can’t achieve in the same way digitally. Digital is so commoditized. We’re not expressing content anymore. We’re just delivering it.
Neville Brody's legacy in magazine design lies in his fearless approach to challenging the status quo and his ability to capture the zeitgeist of his time. By pushing the boundaries of traditional graphic design, he not only influenced the look and feel of magazines but also inspired a generation of designers to embrace innovation, experimentation, and a spirit of creative rebellion. Brody's work continues to be c…
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Tyler Brûlé (Editor & Founder: Monocle, Wallpaper*, Konfekt, more)
29 december 2023 · 52 min
One Eye on the World Lees meer
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“When life itself seems lunatic, who knows where madness lies? Perhaps to be too practical is madness. To surrender dreams, this may be madness. To seek treasure where there is only trash. Too much sanity may be madness. And maddest of all, to see life as it is, not as it should be!”
— Don Quixote de la Mancha
Monocle, the brainchild of the expat Canadian magazine maker, Tyler Brûlé, was born in early 2007, a relatively awful year for the magazine business, not to mention the entire world. In that year alone, more than 100 print magazines folded—or, as Wikipedia terms it, were “dis-established”—among them: Life (again), Premiere, Red Herring, House & Garden, Jane, Child, and Business 2.0. Months later, the global economy was hit by the Great Recession.
But Brûlé was coming out from under a rather lengthy non-compete agreement with Time Inc., after selling his previous startup, Wallpaper*, to the American media giant, and he was desperate to get back to the newsroom.
Given the times, and the stream of fading print publications, one could judge Brûlé’s resolve as “madness,” as Don Quixote cried in the opening clip. Digital was all the rage, the iPad was knocking on the door, and the radiation of the frenzied dotcom meltdown was still slowly killing legacy media.
“Madness”? Not if you know Tyler Brûlé.
In his world, “life as it should be” is rich—a morning espresso in a bustling cafe with a crisp newspaper written and edited in the romance language of your choice, sorting out weekends skiing the Alps or lounging on the Med while riding the night train to Vienna.
And then there’s the print—not only the magazine itself, printed on “upwards of nine different paper stocks, crammed with extremely niche articles about carbon-neutral airlines in Costa Rica and sleek Afghan restaurants in Dubai,” but also special edition newspapers, coffee table books, and Monocle-approved travel guides.
(Someone forgot to tell Brûlé and his brilliant team of …
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Stella Bugbee (Editor & Designer: NY Times Style, The Cut, Domino, more)
8 december 2023 · 53 min
A Style All Her Own Lees meer
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This summer, our first collaboration with The Spread—the Episode 21 interview with former Cosmopolitan Editor-in-Chief Joanna Coles—became our most-listened-to episode ever. Now Rachel Baker and Maggie Bullock are back, and this time they’re speaking with another game-changing woman in media: Stella Bugbee, the editor of The New York Times’ Style section.
For our new listeners, Rachel and Maggie are a pair of former Elle magazine editors and “work wives.” In 2021, like many of you, they found themselves wishing for a great women’s magazine—and watching the old-school women’s mags drop like icebergs from a glacier. They decided to be the change they wanted to see—and The Spread was born.
Now, more than two years into publishing their dream weekly on Substack, rounding up juicy gossip, big ideas, and deeply personal examinations of women’s lives—from The New York Times and The Atlantic to Vogue and Elle to NplusOne and The Drift—The Spread is a cult favorite of media mavens and the media-curious.
Rachel & Maggie call Stella Bugbee “a magazine-making unicorn,” and we’re excited to be able to share their conversation with you.
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EPISODE CREDITS:
Guest Hosts: Rachel Baker & Maggie Bullock from The Spread
Produced by Patrick Mitchell
Fully-Illustrated Transcript Available Here
A production of Magazeum LLC ©2021–2025
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Albert Watson (Photographer: Vogue, Rolling Stone, Harper's Bazaar, more)
24 november 2023 · 1 uur 1 min
Today’s guest, the celebrated photographer Albert Watson, OBE, is a man on the move. Lees meer
This is not a recent development. Watson’s professional journey began in Scotland in 1959, where he studied mathematics at night. His day job? Working for the Ministry of Defense plotting courses—speed, altitude, distance, payload—for British missiles pointed towards Cold War Russia.
It’s the Journey, Not the Destination
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Watson’s affinity for the mathematical gave way to his interest in the arts, when, in school, he dove head-first into ALL of them: drawing, painting, textile design, pottery, silversmithing, and graphic design.
Later, on his 21st birthday his wife bought him a small camera. He became obsessed:
“All I know is that I clicked the shutter, and suddenly, magically, I got negatives back, that I could learn to process myself. And then, even better, I got into a dark room with a piece of white paper under an enlarger, and you put it in some chemistry, and lo and behold, up comes an image. Magic—black magic, I called it. Amazing, insane, beautiful.”
Then came the magazines: Harper’s Bazaar, GQ, Mademoiselle, Entertainment Weekly, Details, and Vogue. ALL of the Vogues. And the ad campaigns: Prada, Chanel, Revlon, and Levis.
And yet, after all that, talk to the man about his work, any facet of his career, and the conversation invariably comes back to the print—the math, the chemistry, the graphic design involved—and about the journey the print takes—from camera to magazine, from magazine to gallery and, sometimes, from gallery to museum, as so many of his have.
Our editor-at-large George Gendron talked to Watson about all of it: day rates, social media, and his stunning apartment in TriBeCa.
A production of Magazeum LLC ©2021–2025
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Gail Anderson (Designer: Rolling Stone, SpotCo, SVA, more)
10 november 2023 · 1 uur
Designing Her Life Lees meer
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It’s impossible to look at Gail Anderson’s body of work and not be reminded of the limitless potential of design.
A traditional biography might pinpoint her education at the School of Visual Arts in the early eighties as her launchpad. But Gail actually kicked off her career much earlier when, as a kid, she created and designed her very own Jackson 5 magazine.
What followed was a series of career moves that also happened to coincide with major inflection points in the history of American graphic design:
After SVA, where she was mentored by Paula Scher and Carin Goldberg, Anderson accepted her first job, at Random House, where Louise Fili was reimagining book cover design.
Next, Gail made the move north to join Ronn Campisi and Lynn Staley’s team at The Boston Globe, at a time when the paper, and its internationally-renowned Sunday magazine, filled design award annuals.
Building on that experience, Anderson was summoned back home to New York to help Rolling Stone’s brand new art director, Fred Woodward. The two would spend the next 14 years showing the rest of us how magazine design is done.
Upon Woodward’s departure for GQ, Anderson exits stage right to join her SVA classmate Drew Hodges at SpotCo, a firm that specializes in work for theater. This, naturally, happens to be the precise moment Broadway was learning new ways to present the magic of the stage to new generations of audiences.
Also, just a quick sidebar to point out that in the middle of all of the above, Gail was collaborating with Steven Heller as he was ramping up his “side gig” as one of the world’s leading design-book authors.
And now, Gail is back at SVA working with aspiring designers, yet again at a moment when everything about the design world is rapidly changing.
It’d be implausible—and wrong—to suggest that Gail Anderson “Forrest Gump’ed” her way through her career. You could call it luck. (She does). But the reality is that Gail has made her own choices, create…
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Terry McDonell (Editor: Sports Illustrated, Esquire, Newsweek, Rolling Stone, more)
27 oktober 2023 · 1 uur 2 min
The Accidental Editor-in-Chief Lees meer
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Today’s guest, Terry McDonell, is the kind of editor you fear based on reputation, but would probably run through a wall for at 3am on deadline day.
As for that reputation, I’ve never worked with McDonell, but a simple Google search fills the screen with an undeviating set of impressions like these:
“he helped define American masculinity”…
“a version of manhood inspired by Hemingway”…
And “the manliest of literary men.”
And indeed, his corps of collaborators includes a rogue’s gallery of literary tough guys: Jim Harrison, Edward Abbey, Tom McGuane, George Plimpton, and Hunter Thompson.
But missing from all that testosterone, until now, has been the true hero of McDonell’s life and career, and the subject of his beautifully-crafted new memoir: Irma: The Education of a Mother’s Son.
But read his other book, The Accidental Life, and you’ll discover a true editorial savant: an engaged partner to his coworkers, whose adventurousness knows no limits.
And apparently, neither does his resume. McDonell, an ASME Editor’s Hall of Famer, has topped the masthead at more magazines than anybody we know.
A production of Magazeum LLC ©2021–2025
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Robert Priest (Designer: 8x8, GQ, Esquire, InStyle, more)
13 oktober 2023 · 1 uur 2 min
An Englishman in New York Lees meer
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If you can count yourself among the lucky ones who’ve met Robert Priest in person, any chance you remember what you were wearing?
Well, fear not: He does. According to his business partner, the designer Grace Lee, Priest possesses a near-photographic memory of how people present themselves. And those first impressions last a lifetime.
To hear him talk, though, it’s not at all about being judgy. Priest is just naturally consumed with all things visual. He has been since childhood. (He gets it from his mother). To him, design is everything.
Priest has dedicated his 50-plus-year career to the relentless pursuit of taste, style, and fashion. And it shows. He has led design teams at all of the big magazines: GQ, House & Garden, InStyle, Newsweek, and Esquire. Twice.
But there’s another side to Robert Priest. He’s a huge sports fan. And designing magazines is his sport. Indeed, like a head coach, he’s hired to win. And the trophies in this case are readership, advertising, circulation, and buzz—and when that’s all taken care of, the design awards start to pile up—they certainly have for him.
We talked to Priest about his early days in London, when he—and The Beatles and the Rolling Stones—were just getting started, about why soccer is the real football, and the rise and fall of one of the biggest magazine launches in history, Condé Nast Portfolio.
A production of Magazeum LLC ©2021–2025
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Gloria Steinem (Founder & Editor, Ms. Magazine, more)
29 september 2023 · 49 min
A Revolution from Within Lees meer
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This episode is about a girl from East Toledo, Ohio.
A girl who taught herself to read by devouring comic books, horse stories, and Louisa May Alcott. A girl who didn’t set foot in a school until she was 14.
A young woman who went to India for two years to avoid getting married—to anyone. A young woman who was described by one Esquire editor as the only writer he knew who could make sex boring.
A woman who has never, ever, worked for a paycheck—who made up and launched her own idea for a column in New York magazine. (It kind of still exists.)
A woman who, while on assignment, was kicked out of the lobby of the Plaza Hotel because “she must have been a hooker.” Because all unescorted women who hung out in hotel lobbies in the 1960s must be sex workers, right?
A woman who describes herself as a “hope-aholic.”
This episode is about Gloria Steinem, the woman who created Ms. magazine—and started a revolution.
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Our editor-at-large George Gendron caught up with Steinem on the occasion of the magazine’s 50th anniversary.
A production of Magazeum LLC ©2021–2025
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Bob Ciano (Designer: LIFE, Esquire, Wired, more)
15 september 2023 · 54 min
It’s a Wonderful LIFE Lees meer
Today’s guest, Bob Ciano, is probably best known as the designer who guided the venerable LIFE magazine into its second chapter, shifting, after five decades as a weekly, to a monthly. But in an era where editors and art directors did not enjoy the downright chummy partnerships we have now, he’s known for a lot more.
In his career, which continues to this day, Ciano has punched his time card at all of these places: The Metropolitan Opera, Redbook, Opera News, Esquire, The New York Times, LIFE, Travel & Leisure, Wells, Rich & Greene Advertising, The New York Times (again), Encyclopedia Britannica, The Industry Standard, Forbes ASAP, Wired, St Mary’s College, Cal Arts, as well as his current Bay-area studio, Ciano Designs.
And in the middle of all that, he had an entire side career as a renowned album cover designer.
Talented and successful—and, by all accounts, extraordinarily kind—Ciano did not leave all of these jobs voluntarily. As he says in our interview, “firing art directors was a sport in those days.” Ciano himself has lost more jobs than most people have had.
In preparation for this episode, Ciano shared an fascinating artifact from his archive. It’s a note from LIFE editor-in-chief Richard Stolley’s monthly column, where Stolley is taking the opportunity to sing the praises of his unsung art department. This is what he wrote:
Next to my office on the 31st floor of the Time & Life Building is the layout room. It is dominated by a 19-foot counter set three and a half feet off the floor so you don't get a crick in your back bending over color transparencies. All the ingredients of the stories in every issue come together in the layout room. First, departmental editors, reporters and picture editors gather there, and we begin to put slides and pictures in a logical sequence. About that time, I turn to somebody and ask, “Will you please get Ciano?”
Moments later, Bob Ciano, LIFE’s art director, strolls in. Bob wears a beard and jean…
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Anita Kunz (Illustrator: The New Yorker, Rolling Stone, more)
8 september 2023 · 56 min
A Freaking National Treasure Lees meer
By any measure, Anita Kunz has built a dream career.
She’s won every award, been inducted into every hall of fame, won every medal and national distinction. When her native Canada ran out of honors to bestow, the country minted a postage stamp in her honor.
Over the last 40 years, the Toronto-based illustrator has created covers for The New Yorker, Rolling Stone, Time, and many (many!) others. On top of that, she’s now authored two volumes of her own work.
“She is,” as Gail Anderson, her former Rolling Stone collaborator puts it, “a freaking national treasure.”
And yet, despite all that success, Kunz confesses to still battling with self-doubt. No matter how great the genius or how many accolades hang on the wall, the familiar feeling of insecurity and inadequacy spares no one it seems. Is this good enough? Am I good enough? Every thinking creative person faces these questions at some point in their career.
While the universality of self-doubt may serve as consolation for those wrestling with some type of creative crisis, today’s guest has a different attitude about it. Instead of trying to quash self-doubt, “embrace it,” she says.
“Self doubt is fuel—a generative force. Allowing a measure of uncertainty fosters experimentation, playfulness, and an open-mindedness that helps keep the ego in check.” And in a profession like editorial illustration, where rejection is ever present, self-doubt can transform into a survival skill.
In this episode, we delve into all of this, and we’ll talk about Kunz’ recent turn as an author, her favorite art directors, and that time she collaborated with an artistic monkey named “Pockets Warhol.” We also go into a dark moment when she was embroiled in a nightmarish copyright lawsuit. And, because it’s 2023, we’ll talk about what artificial intelligence means for her profession.
A production of Magazeum LLC ©2021–2025
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Jann Wenner (Founder & Editor, Rolling Stone, more)
1 september 2023 · 43 min
All the News that Fit Lees meer
Imagine there’s no sixties.
In 1967, today’s guest was a college dropout whose Plan B was to start a rock ’n’ roll magazine. Plan A? “Kicking back, having a good time, delivering letters, and smoking dope all day” as a San Francisco postal worker. But thanks to a nudge from his mentor, Ralph Gleason, and a cash infusion from his soon-to-be-wife, Jane Schindelheim, Rolling Stone founder Jann Wenner dove head first into Plan B. And the rest is magazine history.
Imagine there’s no Gonzo.
Rolling Stone was an instant hit. But it wasn’t until Wenner met the now legendary journalist, Hunter S. Thompson, and later published his “Fear and Loathing in Las Vegas,” that Wenner found the editorial promised land. Thompson’s explosive, unhinged prose created space at Rolling Stone for a legion of iconic writers—Tom Wolfe, Lester Bangs, Joe Eszterhas, PJ O’Rourke, Matt Taibbi, and others—and allowed the magazine to expand its reach from music to something much bigger. “If it feels good, man, just do it.”
Imagine there’s no Annie.
In 1970, a 21-year-old newcomer was given her first paid assignment for Rolling Stone: a cover shoot with recent ex-Beatle John Lennon. In short time, Annie Leibovitz was named the magazine’s chief photographer. But it was a nude portrait of teen idol David Cassidy for a 1972 cover that signaled another watershed moment for Wenner. The allure of celebrity fueled the young editor’s personal obsession to join the cultural elite, and the cover of Rolling Stone became his ticket in. The combination of Thompson’s wild-eyed, uninhibited ramblings and Leibovitz’s intimate, provocative imagery was the magic that set Wenner free.
Imagine all the memories. It’s easy if you try.
Five decades on, Rolling Stone is a boomer autobiography—its pages filled with Random Notes and “All the News that Fits,” epic stories documenting massive successes, abject failures, and the lives and deaths of the culturally relevant, all accompanied by unforg…
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Joanna Coles (Editor: Cosmo, Marie Claire, more)
23 juni 2023 · 1 uur 5 min
The Last Celebrity Magazine Editor Lees meer
Hello and welcome to a very special episode of Print Is Dead (Long Live Print!).
For our first “pod-nership,” we’ve teamed up with The Spread, the brainchild of two former Elle magazine editors and “work wives,” Rachel Baker and Maggie Bullock, who, in 2021 found themselves wishing for the perfect women’s magazine—at the exact moment when women’s magazines were irrevocably going down the tubes.
Each week, The Spread rounds up juicy stories, big ideas, and deeply personal examinations of women’s lives—from The New York Times and The Atlantic to Vogue and Elle to NplusOne and The Drift. It’s no surprise that The Spread is now a cult favorite of media insiders—as well as the media-curious.
We’re excited to follow The Spread into the world of women’s magazines, starting with today’s interview with the ever-quotable former Cosmo and Marie Claire editor-in-chief, Joanna Coles, who Rachel & Maggie call “the last celebrity magazine editor.”
A production of Magazeum LLC ©2021–2025
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Barry Blitt (Illustrator: The New Yorker, Air Mail, more)
9 juni 2023 · 1 uur 8 min
He’s Never Felt More Naked Lees meer
Barry Blitt wants you to laugh at him, not with him. Because laughing with him means you’d have to be where he is. And, “thanks very much,” but he’d rather not. He’s happy enough just drawing for himself.
“I’m trying to make myself laugh,” he says. “That’s the point, that’s part of the process, it’s as un-self-conscious as possible.”
Blitt is a Pulitzer Prize-winning cartoonist, and an Art Directors Club Hall of Famer. He’s been called one of the “pre-eminent American satirists.” And in a recent interview — he was asked what makes him laugh. His answer? “Awkwardness. When people are uncomfortable.”
Which… as it turns out… is right in Blitt’s, uh, dis-comfort zone. In the introduction to his 2017 book, Blitt sums up the effect of all that attention and all those accolades: “I’ve never felt more naked,” he wrote.
Artists are especially prone to self-doubt. They pour their hearts and souls into their creations, whether it’s painting or sculpting or writing — or cartooning. Then, they have to find the courage to put that work out into the world. A world full of critics and judgment and rejection. “I don’t see how the work can be separate from who you are,” Blitt says.
And in today’s explosive media climate … where standing by your work can sometimes mean life or death … Blitt shrugs: “It’s amazing that I haven’t been punched. But I’m only 65 and, you know, there’s plenty of time for that, I expect. Especially with the hostilities and tensions in the air.”
Regardless, Blitt continues to churn out work. He’s completed over 300 assignments for The New Yorker alone — more than 100 of them covers. That work led to his Pulitzer in 2020 “for work,” the committee said, “that skewers the personalities and policies emanating from the Trump White House with deceptively sweet watercolor style and seemingly gentle caricatures.”
We talked to Barry about the time he made a Time magazine art director cry, about who and what makes him laugh, about his…
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Walter Bernard (Designer: New York, Time, Fortune, more)
26 mei 2023 · 1 uur 1 min
When your business partner is Milton Glaser, the most celebrated designer in the world, what does that mean for you? If you’re Walter Bernard, today’s guest, you accept it as the gift it is, and then you go out and make yourself an extraordinary career. Lees meer
Here’s three things you need to know about Walter Bernard: 1) He was the founding art director of New York magazine, 2) he once produced a top-secret overhaul of Time magazine, and later became its art director, and 3), along with Glaser, he’s designed or redesigned over 100 publications around the world.
And Bernard is happy to talk about working in Glaser’s shadow: “Milton was extraordinary in his capacity to work, and work quickly, and work brilliantly. And, there was no competition there. I was just kind of a student. And even though we worked together at New York, and I was the art director and he was design director, there was no question that he was the mentor and also the lead.”
But as we all know, magazine making is among the most collaborative pursuits in the world. As Gloria Steinem wrote in the foreword of Mag Men, Bernard’s and Glaser’s career retrospective monograph, “There is something about word and visual people sitting together in a room, riffing off each other’s ideas like jazz musicians, arguing and coming up with a result that no one of us would have imagined on our own. It’s as much a proof of freedom as laughter, which is also a mark of editorial meetings.”
As Bernard says, “On its most fundamental level, a magazine is a collection of energy and information.” That’s his wheelhouse. Collaboration is where Walter lives.
His secret weapon is his calming and confident presence, along with a Rolodex of the greatest photographers and illustrators around—priceless skills for a usually frenzied and chaotic line of work.
We talked to Walter about working with George Lois at the height of his powers, the time he and Glaser were redesigning competing newsweeklies just a few feet away from each othe…
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David Granger (Editor: Esquire, more)
12 mei 2023 · 1 uur 13 min
A Man at His F*#king Best Lees meer
We’re 18 episodes into this podcast, and while several interesting themes have surfaced, one of the more unexpected threads is this: Nearly all magazine-inclined men dream of one day working at Esquire. (Some women, too).
Turns out that’s also true for today’s guest. Which is a good thing because that’s exactly what David Granger did.
“But all this time I’d been thinking about Esquire, longing for Esquire. It'd been my first magazine as a man, and I'd kept a very close eye on it.”
Unless you’re old enough to remember the days of Harold Hayes and George Lois, for all intents and purposes, David Granger IS Esquire. And in his nearly 20 years atop the masthead, the magazine won an astounding 17 ASME National Magazine Awards. It’s been a 72-time finalist. And, in 2020, Granger became a card-carrying member of the ASME Editors Hall of Fame.
When he arrived at Hearst, he took over a magazine that was running on the fumes of past glory. But he couldn’t completely ignore history. Here, he pays homage to his fellow Tennessean, who ran Esquire when Granger first discovered it in college.
“What Phil Moffitt did was, he did this magical thing that very few magazine editors actually succeed at, which is to show their readers how to make their lives better. And while he's doing that, while he is providing tangible benefit, he also coaxes his readers to stay around for just amazing pieces of storytelling or amazing photo displays or whatever it is — all the stuff that you do, because it's ambitious and because it's art.”
Upon taking over at Esquire, Granger’s instinct was to innovate—almost compulsively. Over the years, he’s introduced some of print’s most ambitious (and imitated) packaging conceits: What I’ve Learned, Funny Joke from a Beautiful Woman, The Genius Issue, What It Feels Like, and Drug of the Month, as well as radical innovations like an augmented reality issue, and the first print magazine with a digital cover.
Over and over, those…
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Alex Hunting (Designer: Kinfolk, Mondial, Sabato, more)
28 april 2023 · 46 min
For the past ten or so years, indie magazines have been booming. As digital media platforms relentlessly chase clicks and smartphones paralyze our focus, a host of fresh print publications are taking a slower and more measured approach. Lees meer
Guided by the tenets of the “slow media” movement, this new breed of publishers focuses on correcting the pace of media creation and consumption in the digital age. They advocate for alternative ways of making and using media that are more intentional, longer lasting, better written and designed, more ethical—all delivered in a tactile, bespoke package.
In this episode, you’re going to encounter magazine brands you’ve never heard of: Avaunt, Flaneur, Mondial, Monocle, and Port—and, one of the great success stories of the indie boom, Kinfolk. Born in Portland, Oregon, in the early 20-teens with the tagline, “A Guide for Small Gatherings,” the magazine was often referred to, dismissively, as “Martha Stewart for millennials.”
But, in recent years, Kinfolk, like its millennial stans, has grown up. The mag moved its offices to Copenhagen. They created a clothing brand, licensed local editions in South Korea, China, Japan, and Russia, published a series of coffee table books, and, in the ultimate act of adulting, launched a magazine for “people with kids.”
But one of the best moves they made was hiring today’s guest, the incredibly talented British designer, Alex Hunting.
Intentional or not, Hunting is a practitioner of slow design. His instinct for space allocation and pacing eliminates those outdated, overwhelming TL;DR sections. His stunning magazine pages are subtle, spare, and expertly crafted. Perfect for indie magazines, which is good, because that’s pretty much all he does.
We’ll talk to Alex about why, at age 35, he’s so bullish on print, why his university experience didn’t go as planned, and how a pair of mentors literally changed his life.
And, if all of this bores you, well, there’s plenty of talk about houseplants.
A…
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Dan Okrent (Editor & Author: Life, Time, New England Monthly, more)
14 april 2023 · 53 min
Back in April, 1966, Time magazine famously asked America the big question: “Is God Dead?” Lees meer
Thirty years later, as Time Inc.’s Corporate Editor at Large, Dan Okrent posed an equally existential question: “Is Print Dead?” His answer: An unequivocal “yes.”
“Finished. Over. Full stop,” he declared in a 1999 lecture at the Columbia School of Journalism.
Despite that, it’d be unfair to call Okrent the Grim Reaper. (Just don’t ask what he said about Detroit in the early 2000s). A lifelong realist, Okrent simply viewed digital delivery as the most sustainable path forward for magazines, thanks to the skyrocketing cost of paper, printing, and postage. Publishers, however, ignored Okrent’s prophecy, and continued to feast on their circulation revenues while treating their digital efforts purely as supplemental to print.
“How do you say goodbye to that cash? You don't. And then you end up seeing what happened in the slaughter of the next 10, 15 years. And this was before the smartphone!”
Okrent made his name as the cofounder of the highly-acclaimed regional, New England Monthly, in 1984—his first job as a magazine editor. He went on to work at Time Inc., Life magazine, and The New York Times, where he served as ombudsman in the wake of the Jayson Blair plagiarism scandal.
He’s the author of numerous books, including Great Fortune, a 2003 history of Rockefeller Center that was shortlisted for a Pulitzer Prize.
In this episode, Okrent talks about his personal board of advisors and the roles they’ve played in his life, about his career highs and low—including a “humiliating” bake-off he was part of when Sports Illustrated was looking for a new editor, about how he introduced the world to fantasy sports, but didn’t make a dime, and how he later pivoted to fame and fortune “off” Broadway.
A production of Magazeum LLC ©2021–2025
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Will Hopkins (Designer: Twen, Look, American Photographer, more)
31 maart 2023 · 42 min
If Marianna, Arkansas looks like the kind of place that Walker Evans would’ve photographed, that’s because it is. And it was in that cotton belt town in 1936 that William Paschal Hopkins came to be. Lees meer
Born to Charles, a cotton merchant, and Martha, young Will Hopkins was on a path to follow his father into the cotton business. But thanks to the intervention of a distant aunt, a fashion illustrator in New York City, Hopkins’ parents were persuaded into shipping their creatively-inclined boy off to the celebrated Cranbrook Academy of Art in Detroit.
Hopkins became the “Arkansas Traveler.” After school, he took a job at Chess Records in Chicago, designing for the likes of Muddy Waters, Willie Dixon, and Bo Diddley. But soon the road was calling again.
“One Sunday afternoon, I’m walking down the street in Chicago. I said to this friend of mine that I was walking with, I said, you know, ‘I’m gonna go to Germany.’”
Through a friend, Hopkins discovered Willy Fleckhaus, one of the most innovative, creative, and influential graphic designers in postwar Germany. He knew he had to go.
Through his revolutionary work at the magazine Twen, Fleckhaus taught Hopkins everything about the business, including the “12-Part Grid,” his layout innovation that transformed the way magazines were designed.
After three years in Munich, Hopkins moved to New York to take the helm at Look magazine. Look enjoyed a spirited rivalry with the more conservative Life magazine, and published hard-hitting stories on civil rights, racism, gay marriage, and the environment. It featured the more cutting-edge design of the two, which Hopkins credits to his implementation of Fleckhaus’s grid system.
After Look closed in 1971 (followed by Life in 1972), Hopkins would go on to open his own studio where he continues to run a thriving design business, Hopkins/Baumann, in Minneapolis.
After a non-stop, 65-year career in magazine publishing, Hopkins’ memory is rich, but not quite what it used to be. But tha…
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Kathy Ryan (Photo Editor, Author: The New York Times Magazine, more)
17 maart 2023 · 54 min
Kathy Ryan’s career journey began in Bound Brook, New Jersey, at St Joseph’s Catholic School. Her third grade teacher, Sister Mary William, had a thing for great works of art. And, as it turns out, so did Ryan. Lees meer
“I got it. I so got it. Looking at the pictures and just understanding. It was like, ‘Wow, I get it.’”
That understanding of the power of the visual led Ryan to a focus on art in college—on lithography and printmaking. But the solemn life of an artist wasn’t for her. She hated being alone all day. She loved working with people. She wanted to be part of a team.
Kathy Ryan was made for magazines.
After starting her career at Sygma, the renowned French photo agency, Ryan was hired away by The New York Times Magazine in 1985. She had found her team.
In her tenure at the Times, she has collaborated with all the bold-face names: Jake Silverstein and Gail Bichler (the current editor-in-chief and creative director) as well as Adam Moss, Rem Duplessis, Janet Froelich, Peter Howe, Diana Laguardia, Gerald Marzorati, Ken Kendrick, and Jack Rosenthal. And between and among them they’ve won all the awards—and created one of the world’s truly great magazines.
Recently, Ryan’s work at the Times took a new turn. Inspired by her collaborations with the most gifted photographers in the business, Ryan started making a few pictures of her own.
She had always been mesmerized by the way the light hit the Renzo Piano-designed Times headquarters. But on this particularly sunny morning, Ryan pulled out her phone and snapped a picture. Then she took another. And another. She started seeing pictures everywhere. Portraits, abstracts—whatever caught her eye. Encouraged by friends and colleagues, she posted them on Instagram with the hashtag #officeromance.
After a career of looking at pictures, she is now making them. And that led to her glorious book, Office Romance, published by Aperture in 2014.
We talked to Ryan about her passion for the art of work, about the thrill of disc…
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Metropolitan Home: Dorothy Kalins (Editor) and Don Morris (Designer)
3 maart 2023 · 52 min
For me, the 1980s comes down to two things: The Nakamichi RX-505 Cassette Deck and Metropolitan Home magazine. Lees meer
First, the gear.
The Nakamichi RX-505 was an audiophile’s wet dream. It was prominently featured in the steamy 1986 film, 9½ Weeks. In a scene from that movie, Mickey Rourke walks Kim Basinger into his monochrome Hell’s Kitchen penthouse, where she glides through a living room full of furniture by Marcel Breuer, Richard Meier, and Charles Rennie Mackintosh. In the middle of it all, the Nakamichi opens, flips the Brian Eno cassette, and closes, automatically.
And now, the magazine.
Eighties movies featured a slew of inspirational apartments: Tom Hanks’ Soho loft in Big, Judd Nelson and Ally Sheedy’s Georgetown pad in St. Elmo’s Fire, Billy Crystal’s East Village flat in When Harry Met Sally. So when apartment dwellers from Des Moines to Manhattan asked themselves “How can I make my apartment look like the ones in the movies,” they turned to Met Home.
While the old guard, House & Garden, Architectural Digest, and House Beautiful, relished in displaying palatial estates and lavish celebrity spreads, Met Home was the design inspiration for the rest of us.
By the mid-80s — thanks to today’s guests: editor Dorothy Kalins and designer Don Morris — Met Home was the best-selling shelter magazine in America, boasting a higher circulation than all of them.
It was a magazine rich with design and lifestyle inspiration and beautiful apartments and houses, but Met Home was not a typical decorating magazine. Its stories were very personal and captured its subjects’ individual passion for the things that surrounded them.
But it didn’t last long. By the early 90s, thanks to a recession, Meredith sold Met Home to Hachette, who out-bid Jann Wenner’s Straight Arrow Publishers for the magazine. Hachette, though, was more focused on its own shelter book, Elle Decor, and left Met Home to languish and fade.
Kalins and Morris were gone, each off on their own new adventures…
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Gael Towey (Designer: Martha Stewart Living, MSLO, House & Garden, more)
17 februari 2023 · 1 uur 8 min
Everyone Is a Salesman Lees meer
In 1995, New York magazine declared Martha Stewart the “Definitive American Woman of Our Time.” And, as the saying goes (sort of), behind every Definitive American Woman of Our Time is another Definitive American Woman of Our Time. And that’s today’s guest, designer Gael Towey.
But let’s back up. It’s 1982, and Martha Stewart, then known as the “domestic goddess” — or some other dismissive moniker — published her first book, Entertaining. It was a blockbuster success that was soon followed by a torrent of food, decorating, and lifestyle bestsellers.
In 1990, after a few years making books with the likes of Jackie Onassis, Irving Penn, Arthur Miller, and, yes, Martha Stewart, Towey and her Clarkson Potter colleague, Isolde Motley, were lured away by Stewart, who had struck a deal with Time Inc. to conceive and launch a new magazine.
Towey’s modest assignment? Define and create the Martha Stewart brand. Put a face to the name. From scratch. And then, distill it across a rapidly-expanding media and retail empire.
In the process, Stewart, Motley, and Towey redefined everything about not only women’s magazines, but the media industry itself — and spawned imitators from Oprah, Rachael, and even Rosie.
By the turn of the millennium, Martha Stewart Living Omnimedia, as it was rebranded in 1997, included seven magazines, multiple TV projects, a paint collection with Sherwin-Williams, a mail-order catalog, Martha by Mail, massive deals with retailers Kmart, Home Depot, and Macy’s, a line of crafts for Michael’s, a custom furniture brand with Bernhardt, and even more bestselling books. And the responsibility for the visual identity of all of it fell to Towey and her incredibly talented team. It was a massive job.
We talk to Towey about her early years in New Jersey, about being torn between two men (“Pierre” and Stephen), eating frog legs with Condé Nast’s notorious editorial director, Alexander Liberman, and, about how, when all is said and done…
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Adam Moss (Editor: New York, The New York Times Magazine, more)
3 februari 2023 · 1 uur 13 min
Adam Moss is probably painting today. He’s not ready to share it. He may never be ready to share it. You see, this ASME Hall of Famer unabashedly labels himself as “tenth rate” with the brush. And he’s okay with that. Lees meer
As Moss explains, it’s not about the painting. After decades of creating some of the world’s great magazines, he is throttling down. He’s working with canvas, paint, and brush — and reveling in the thrill of making something, finally, for an audience of one.
It hasn’t always been this way for Moss. Like most accomplished editors — like most serious creatives — Moss spent the better part of his career obsessed. Obsession is essential, he says, to the making of something great.
Growing up on Long Island, Moss became obsessed with Esquire and New York magazines. “My parents were subscribers,” he says. “I was in the suburbs. I’d open them and it was my invitation to New York City. And to cosmopolitan life. And to sophistication.” And knowing that it was all happening just a short subway ride away made it irresistible.
Moss’s publishing portfolio is rotten with blue-blood brands: Rolling Stone, Esquire, The New York Times, and New York magazine. He’s collaborated with editorial legends.
In 1987 Moss decided to create something of his own. Invited to pitch an idea for a new magazine to the owners of The Village Voice, Moss did his song and dance. The folks in the boardroom were … unmoved. Afterwards, Moss retreated to the men’s room to ponder his humiliation. Minutes later, Leonard Stern, the Voice’s owner, took a spot at the next urinal, where he turned to Moss and said, “Okay, we’ll do your magazine.”
What Moss pitched was a city magazine called 7 Days. It only lasted two years. But two weeks after ceasing publication, 7 Days was presented the National Magazine Award for general excellence.
The splash it created propelled Moss to The New York Times, where, in a few short years, he transformed the paper’s Sunday supplement into an editorial magnet f…
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Arem Duplessis (Designer: Apple, The New York Times Magazine, GQ, more)
29 juli 2022 · 48 min
Where do magazine designers go after all the magazines are gone? That’s a question we’ve often pondered in recent years. Lees meer
Well, if you’ve been paying close attention, you’d probably guess, as it turns out, a lot of them go to Cupertino. And much of this migration can be traced to 2014, when today’s guest, AIGA Medalist and Emmy award-winning creative director Arem Duplessis, left his storied job at The New York Times Magazine to go to work at Apple.
You might be asking yourself, "Why would one of America’s most high-profile magazine designers leave a coveted job at an iconic publication—one that brought him global recognition, countless awards, and deep creative satisfaction—for a famously secretive company known, well, for locking away its talent in a vault of non-disclosure agreements?"
But the better question might be, "Why wouldn’t he?"
Duplessis is arguably one of the most influential creative directors of his time. His ten years of covers for The New York Times Magazine shaped its vision and identity. As creative director at GQ, he helped create the now-ubiquitous Gotham family of fonts. And he’s blazed the trail for print designers in search of digital futures.
While the departure of big-name magazine designers like Rem to Silicon Valley may strike fear in some, it reaffirms what many of us have long known: Despite years of slumping newsstand sales and magazine closures, the all-purpose skills of elite creative directors are still very much in demand.
As former ESPN creative director Neil Jamieson says, “Why wouldn’t Apple be hiring magazine designers? No category of designer is more multifaceted. Beyond the fundamentals, they do branding, packaging, identity, storytelling. They have experience on set, with video, social, and short-form storytelling.”
There’s no question there’s a dire need in the corporate field for these kinds of skills. The question that remains unanswered, so far, is: Can that kind of digital work ever deliver the same creative ful…
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Hans Teensma (Designer: Outside, New England Monthly, Disney, more)
1 juli 2022 · 42 min
Dutch-born, California-raised designer Hans Teensma began his magazine career working alongside editor Terry McDonell at Outside magazine, which Rolling Stone founder Jann Wenner launched in San Francisco in 1977. Lees meer
When Wenner sold Outside two years later, Teensma and McDonell headed to Denver to launch a new regional, Rocky Mountain Magazine, which would earn them the first of several ASME National Magazine Awards. On the move again, Teensma’s next stop would be New England Monthly, another launch with another notable editor, Dan Okrent. The magazine was a huge hit, financially and critically, and won back-to-back ASME awards in 1986 and ’87.
Ready for a new challenge — and ready to call New England home — Teensma launched his own studio, Impress, in the tiny village of Williamsburg, Massachusetts. The studio has produced a wide range of projects, including startups and redesigns, as well as pursuing Teensma’s passion for designing books.
Since 1991, Teensma has been incredibly busy: He was part of a team that built a media empire for Disney, launching and producing Family Fun, Family PC, Wondertime, and Disney Magazine. He’s designed dozens of books and redesigned almost as many magazines. And he continues to lead the creative vision of the critically-acclaimed nature journal Orion.
You might not know Teensma by name, but his network of deep friendships runs the gamut of media business royalty. Why? Because everybody loves Hans.
When they designed the ideal temperament for survival in the magazine business, they might as well have used his DNA. He’s survived a nearly 50-year career thanks to his wicked sense of humor, his deep well of decency, and above all, his unlimited reserves of grace.
You’re gonna love this guy.
A production of Magazeum LLC ©2021–2025
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Dan Winters (Photographer: The New York Times, Texas Monthly, Wired, more)
17 juni 2022 · 1 uur 30 min
Photographers are gearheads. They’re always throwing around brand names, model numbers, product specs. Lees meer
So when legendary photographer Eddie Adams asked today’s guest, Dan Winters, if he knew how to handle a JD-450, it was a no-brainer. He had grown up with a JD-350. So yeah, the 450 would be no problem.
But here’s the funny thing: the JD-450 is not made by Nikon. Or Canon. Or Fuji. Or Leica. Not even his beloved Hasselblad. Nope. The JD-450 isn’t made in Tokyo, Wetzlar, or Gothenburg.
The John Deere 450 bulldozer is made in Dubuque, Iowa, USA.
And what Eddie Adams urgently needed right at that moment, was someone to backfill, level, and compact a trench at his farm, which, coincidentally, was prepping to host the first-ever Eddie Adams Workshop, the world-renowned photojournalism seminar, at his farm in Sullivan County, New York, near the site of the 1969 Woodstock music festival.
Get to know Dan Winters a little bit, and none of this will come as a surprise to you. It also won’t surprise you that the bulldozer incident isn’t even the funniest part of the story of how Winters got to New York City in 1988 to launch what has become one of the most distinguished careers in the history of editorial photography. A career which began with his first job at the News-Record, a 35,000-circulation newspaper in Thousand Oaks, California.
The secret—spoiler alert—to his remarkable career, Winters will say, “is based in a belief that I’m being very thorough with my pursuits and being very realistic. I’m not lying to myself about the effort I’m putting into it. Because this is not a casual pursuit at all. This is 100 percent commitment.”
Well, that, and out-of-this-world talent and vision.
A production of Magazeum LLC ©2021–2025
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Janet Froelich (Designer: The New York Times Magazine, T, Real Simple)
3 juni 2022 · 57 min
Janet Froelich is one of the most influential and groundbreaking creative directors of all time. For over two decades, she lead the creative teams at The New York Times Magazine and its sister publication, T: The New York Times Style Magazine. In this episode, Froelich recalls her own personal 9/11 story, and what is was like to be in the newsroom on that awful day, as well as how she helped create the magazine cover that inspired and informed the memorial to the Twin Towers and those who lost their lives there. She talks about other Times magazine covers that left a mark, about her early years as an artist living in SoHo and hanging out at Max’s Kansas City, and why you should never be afraid to hire people better than you. Lees meer
A production of Magazeum LLC ©2021–2025
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George Gendron (Editor: Inc., New York Magazine, Boston Magazine, more)
20 mei 2022 · 55 min
In this episode, we talk to George Gendron, the long-time editor [Inc. Magazine] and educator who created one of the first liberal arts-based entrepreneurship programs in America. We talk about his first job working under legendary editor Clay Felker in the early days of New York magazine, how a third-grade book report set him up for a life in publishing, the near-fatal car accident that changed everything, why we should look to TV for the future of magazines, and how to build an economically-sustainable life around doing the work that you love. Lees meer
A production of Magazeum LLC ©2021–2025
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Brad Holland (Illustrator: Playboy, The New York Times, Time, more)
6 mei 2022 · 1 uur 15 min
It’s 1967 and your train from Sandusky, Ohio, just rolled into Grand Central. You’ve got a suitcase in one hand and your portfolio in the other. You exit the station and take a right, uptown, before realizing it’s the wrong way. (It’s ok, you’re not from around here). So you turn around, and head down to 223 East 31st Street, the studio of the celebrated designer Herb Lubalin, who was about to give you your first assignment in the big city. Lees meer
And so begins the career of legendary illustrator Brad Holland — a 50-plus year career that put him on the Mt Rushmore of contemporary American Illustration alongside Milton Glaser, Edward Sorel, Ralph Steadman, Seymour Chwast, and the recently-departed Marshall Arisman.
A production of Magazeum LLC ©2021–2025
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Robert Newman (Designer: Entertainment Weekly, Details, Fortune, Vibe, more)
22 april 2022 · 1 uur 13 min
To call designer Robert Newman “ubiquitous” might be an understatement. The entries on Bob’s resume are a name-droppers dream: The Village Voice, Entertainment Weekly, New York magazine, Details, Vibe, Fortune, and Real Simple. That’s enough brands for multiple careers, but Bob has worked on all of them — and quite a few others — in one lifetime. Lees meer
And he’s still at it.
Despite all of the accolades, Bob is one of the nicest guys around. Those who’ve worked for him — and there are many — use descriptions like, “kind,” “supportive,” “mentor,” “constant,” “spokesman for our industry,” and “unwavering friend.”
Need proof? After a devastating injury in 2013 that put him in a coma for more than three weeks, Newman’s friends and fans rallied to raise tens of thousands of dollars to help pay for his mounting medical bills and treatment costs, and to help him support his family.
He’s a popular guy.
In 1998, along with Janet Froelich, Bob created the Magazine of the Year Award, given out annually by the Society Publication Designers, as its highest honor.
A production of Magazeum LLC ©2021–2025
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Michele Outland (Designer: Bon Appétit, Gather Journal, Nylon, more)
2 april 2022 · 53 min
Michele Outland has spent her career at some really beautiful magazines. Beautiful ... because she made them that way. Her resume includes stops at Martha Stewart’s Everyday Food, Domino, Nylon, and Bon Appétit, as well as the magazine she created and launched with her good friend, Fiorella Valdesolo: Gather Journal. Lees meer
Gather, which only published 13 issues, made a powerful impact on the magazine business. In its five-year run, it won a James Beard Award for Visual Storytelling, an Art Director’s Club Award, and 20 medals from the Society of Publication Designers, including being named “Brand of the Year” in 2015.
Under her leadership, Bon Appétit won the ASME National Magazine Award for Design along with a slew of SPD awards.
We talked to Michele about: the power of internships, her Korean mother’s influence on the way she thinks about food, about how to start a magazine in a post-print world — and when we can expect the return of Gather Journal, the strong female role models who shaped her career, and, of course, PIZZA.
A production of Magazeum LLC ©2021–2025
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Kurt Andersen (Author & Editor: Spy Magazine, New York, Studio360, more)
1 april 2022 · 1 uur 6 min
We’ve always had a thing for magazine launches. They’re filled with drama and melodrama, people behaving with passion and conviction, and people ... misbehaving. Anything to get that first issue onto the stands and into the hands of readers. Lees meer
Some new ventures seem to sneak in the back door. Who saw Wired or Fast Company coming?
Others are to the manner born, and from the most elite print parents. But, even with that pedigree they never gain traction, never display the scrappiness and experimentation that we’ve come to expect from anything new. (You know who you are).
But then, one day, along comes The Greatest Startup in the History of Magazine Startups. A magazine that dares to mercilessly, and humorously, vilify high society. The one that big time journalists pretend to ignore but were first to the newsstand each month to grab their copy. The one that created packaging conceits: Separated at Birth, Private Lives of Public Enemies, Blurb-o-mat, and Naked City. Plus, the adorable nicknames — “Short-fingered vulgarian” — that persist to this day.
That’s right, we’re talking about Spy.
And in this episode we’ll meet Kurt Andersen who, along with Graydon Carter and Tom Philips, founded what became an instantaneous cultural phenomenon: SPY magazine. The axis of the publishing world tilted when it hit the stands.
“Spy was the most influential magazine of the 1980s,” the author Dave Eggers wrote. “It definitely changed the whole tone of magazine journalism. It was cruel, brilliant, beautifully-written and perfectly-designed — and feared by all.”
There had never been anything like Spy before.
Nothing since has come close.
A production of Magazeum LLC ©2021–2025
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Roger Black (Designer: Rolling Stone, Newsweek, New York, more)
1 april 2022 · 1 uur 2 min
WHAT'S BLACK AND WHITE AND RED ALL OVER? Lees meer
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Roger Black is a pioneer. His art direction of iconic print brands and high-profile redesigns, his early embrace of digital publishing technology, and his typographic innovations are hallmarks of a 50-year, trailblazing career.
He’s refined his design mastery at publications ranging from Rolling Stone to Esquire to Newsweek to The New York Times Magazine. He’s written books and started companies. He’s worked for clients on every continent.
And now, at 73, Black’s focus has shifted to type. More specifically Type Network, a font platform launched in 2016, where he serves as the company’s chairman.
Black’s design legacy not only includes memorable makeovers but also the fundamental need for an underlying reason and purpose behind them, often sophisticated, always functional. Throw in his signature color palette — red, white, and of course, Black — and you’re in business.
All that said, Black preaches that the true DNA of a successful brand identity is its typography.
We talked to Black about…..
- why he left home in the third grade ...
- how an early blunder almost cost him his publishing career...
- what it felt like to follow in his mother’s footsteps at the New York Times...
- what he thinks are the five best-executed magazines of all time...
- ...And about why he’s always on the move — and where he’s headed next.
A production of Magazeum LLC ©2021–2025
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Print Is Dead. (Long Live Print!) Trailer
1 april 2022 · 1 min
Magazines: The Original Influencers Lees meer
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For decades, print magazines have been an unrivaled platform for creativity and impact. A medium built on striking visuals, provocative ideas, and vivid storytelling that allowed its creators to reach deep into the souls of their readers—and move society forward in the process.
Print Is Dead. (Long Live Print!) is a podcast about magazines and the people who made (and make) them. Magazines that combined thought-provoking attitudes and values with a distinctive look and feel—and cast a long and powerful shadow on American culture and public discourse.
We’ll hear stories and learn lessons from legendary designers, editors, writers, publishers, photographers, illustrators, photo editors, and more—stories and lessons that capture a magical history of innovation and inspiration, and that point the way forward. We’ll go deep into the lives and careers of this astonishingly talented group of creators, and tease out what these giants—past and present—have to teach the next generation of creators.
If you’re in the magazine business—if you’re in any business focused on content creation—this podcast is for you. We hope you’ll join us.
A production of Magazeum LLC ©2021–2025