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582 afleveringen, van nieuw naar oud
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#37: Hala Taha—How to Develop an Internship Program to Fill Your Talent Pool
13 september 2021 · 28 min
Some the biggest challenges you face growing your business are finding the right talent and managing to pay your people without overhead getting too high. That's why you need an internship program. And we don't mean some stereotypical program where college students complete mindless tasks. In today's conversation with expert Hala Taha, host of the Young and Profiting podcast and founder of YAP media, you'll learn how to build an internship program that makes it easy to find and train the talent you need to grow your business. Lees meer
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Find out more about Hala's Young and Profiting podcast and YAP Media at YoungAndProfiting.com/Yap-Media.
If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!
Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.
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#36: Scott Jeffrey Miller—Marketing Strategies That Stand the Test of Time
6 september 2021 · 26 min
Want to beat the competition every time, without having the lowest price in the market? First, make it unbelievably easy to buy from you. Second, surprise and delight customers by taking the extra step to show them you care. In this episode, Don is joined by Scott Jeffrey Miller, author of Marketing Mess to Brand Success. They'll coach you through how to make your marketing air tight so your customers not only have an effortless buying experience, but rave about your brand to everyone they know! Lees meer
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Order Scott Jeffrey Miller's book, Marketing Mess To Brand Success, at MarketingMessBook.com
If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!
Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.
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#35: Bill Haslam—Leading with Empathy When Your People are Divided
30 augustus 2021 · 26 min
Some believe being a strong leader means having all the answers and ruling with an iron fist. But unfortunately for them, they don't last long. It's only when you lead with empathy and compromise that you build trust and buy-in within your organization. In this episode we talk with former Tennessee governor Bill Haslam, author of the book Faithful Presence, about how to lead, even in the most turbulent times, with an open mind and not by your emotions. Lees meer
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Click here to order Bill Haslam's new book, Faithful Presence. You can also find it wherever buy books.
If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!
Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.
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#34: Erin Meyer—Rewrite the Rules for Growing Your Business
23 augustus 2021 · 31 min
Hard work is irrelevant. Be radically honest. And never, ever try to please your boss. Would you believe these are the rules Netflix has lived by to reach their stratospheric level of growth and success? Well, in this week's conversation with special guest Erin Meyer, co-author of No Rules Rules: Netflix and the Culture of Reinvention, you learn exactly why following them will help grow your business and attract the talent your business needs to become the next "Netflix" of your market! Lees meer
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Order Erin Meyer and Reed Hastings' book, No Rules Rules: Netflix and the Culture of Reinvention, at NoRulesRules.com.
Get access to the upcoming Business Made Simple Live Coaching event: Talent Management - Your Playbook for Hiring and Compensating Top Talent on Thursday, August 26 at 10a (CT). Just go to BusinessMadeSimple.com and register now! After you sign up you'll also get access to all of our on-demand business courses as well as our upcoming monthly live coaching events. Discover how to attract, hire and manage top talent at our next live coaching event on Thursday, August 26 by going to BusinessMadeSimple.com!
At Business Made Simple we help you discover what's wrong with your business and show you how to fix it.
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Marketing Made Simple #9: Give Your Customers a "Happily Ever After"
18 augustus 2021 · 7 min
Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! Lees meer
This week, J.J. and April work the final section of the StoryBrand framework: Success. They'll also show you:
How to cast a vision of a climactic scene for your customers
How to frame success against failure
Examples of success language for your website
We also talk with Anthony Dicks, one of our amazing StoryBrand Certified Marketing Guides, who shares how creating a "happily ever after" vision for his client's marketing helped win more customers and increase sales. Contact StoryBrand Certified Guide Anthony Dicks directly at ClarifyYourMessage.com/Anthony-Dicks.
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Follow us so you never miss weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Our StoryBrand certified marketing guides, like Anthony Dicks, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.
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#33: Doug Keim—How to Attract, Hire and Manage Top Talent
16 augustus 2021 · 22 min
Hiring and managing top talent to grow your business can be overwhelming. Without a clear process to thoroughly qualify potential hires, you could find yourself on-boarding your uncle's best friend's cousin as your new sales director solely based on the fact that "they sold stuff at a job they had in college one time". Not okay. If you never want to find yourself in that situation, you need a talent management framework. This week Don breaks down how you can start implementing one with special guest and Business Made Simple President, Doug Keim. Listen now to finally learn how to begin attracting, hiring and managing top talent within your business! Lees meer
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Get access to the upcoming Business Made Simple Live Coaching event: Talent Management - Your Playbook for Hiring and Compensating Top Talent on Thursday, August 26 at 10a (CT). Just go to BusinessMadeSimple.com and register now! After you sign up you'll also get access to all of our on-demand business courses as well as our upcoming monthly live coaching events. Discover how to attract, hire and manage top talent at our next live coaching event on Thursday, August 26 by going to BusinessMadeSimple.com!
At Business Made Simple we help you discover what's wrong with your business and show you how to fix it.
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Marketing Made Simple #8: Save Your Customers from Failure
11 augustus 2021 · 5 min
A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what's at stake if they don't buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase. Lees meer
This week, J.J. and April work through the Failure section of the StoryBrand framework and show you:
Exactly how to talk about failure without overwhelming your customer
How to breakdown and show the consequences related to not buying your product
Whether to use short-term vs. long-term failure in your messaging
We also talk with Jessie Congleton, one of our amazing StoryBrand Certified Marketing Guides, who shares how introducing failure in her client's marketing actually inspired customer's to take action and buy during what was typically a slow season. Contact StoryBrand Certified Guide Jessie Congleton directly at ClarifyYourMessage.com/JessieCongleton.
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Our StoryBrand certified marketing guides, like Jessie Congleton, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.
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#32: Governor Bill Lee—How Investing in Your Employees Can Pay Off
9 augustus 2021 · 19 min
When running a growing team, developing your employees is no small feat. Today's conversation with Tennessee Governor Bill Lee offers guidance and a solid example of how you can educate and strengthen your workforce to position your business for massive growth! Lees meer
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At Business Made Simple we help you understand what's wrong with your business and show you how to fix it. Just go to BusinessMadeSimple.com and for only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.
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Marketing Made Simple #7: Challenge Your Customers to Take Action
4 augustus 2021 · 4 min
In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer's story, you must let them know what's at stake if they don't buy your product then clearly call them to action by asking for a commitment to buy. Lees meer
This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you:
How to create a strong Call To Action or CTA for your customer
Specific examples of effective CTAs
Exactly where to position CTAs in your website to increase customer engagement
We also talk with Angie Schultz, one of our amazing StoryBrand Certified Marketing Guides, who shares how clarifying her client's CTA lead to amazing results! Contact StoryBrand Certified Guide Angie Schultz directly at ClarifyYourMessage.com/Angie-Schultz.
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.
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#31: Koula Callahan—How to Conduct a Great Exit Interview
2 augustus 2021 · 26 min
When one of your team members decides to leave your company, even for the best reasons, it is crucial to conduct a great exit interview. Without one you are missing an opportunity to collect valuable feedback for improving how you hire and retain top talent. Lees meer
Today Don, J.J. and Koula discuss exactly what's needed in an effective exit interview and provide a list of strategic questions to capture honest feedback while also positioning your team member to leave with a great sense of closure.
Sadly, today's conversation also acts an exit interview for our co-host Koula Callahan. Koula is truly a foundational pillar at Business Made Simple and is off to new and fantastic opportunities! But before she leaves, we are extremely grateful she has allowed this personal conversation to air on the podcast, giving you an inside look at how to craft and conduct a great exit interview.
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Take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.
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Marketing Made Simple #6: Customers Never Trust a Guide Without a Plan
28 juli 2021 · 6 min
You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won't happen unless you have a clear and simple plan for them to follow. Lees meer
This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to:
-Build a great three step plan, no matter your business, giving your customer a clear path to buying from you
-Use specific language in your marketing to activate your customer to make a commitment to buy
-Clearly show your customer how buying your product will make their life better
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.
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#30: John Maxwell—The Proven Steps You Need to Create Change
26 juli 2021 · 31 min
We live in a time filled with conflict and uncertainty, feeling like we're stuck watching from the sidelines ready to give up. But even as we are constantly bombarded by our news and social feeds, there are proven steps you can follow allowing you to plant the seeds of transformation to create change within your business, community and even your world. Today John Maxwell, leadership expert, change-maker and author of the new book, Change Your World, joins the conversation and shares the simple steps you need to finally break through the noise and achieve the change your world is so desperately needing! Lees meer
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Order John Maxwell's new book, Change Your World, and get access to bonus content at ChangeYourWorld.com
Have questions about growing your skills as a leader? Join the conversation by getting access to our upcoming live Member Exclusive Q&A: How to Grow Your Leadership Skills with Donald Miller and Doug Keim on Thursday, July 29 at 10a by going to BusinessMadeSimple.com. Once you sign up you'll also gain instant access to every one of our on-demand business courses as well as our upcoming monthly live coaching events. Grow your leadership skills by registering today at BusinessMadeSimple.com.
Take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.
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Marketing Made Simple #5: Your Customers Are Looking for a Guide, Not a Hero
21 juli 2021 · 4 min
Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win! Lees meer
This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can:
-Use specific language throughout your marketing to position your brand as the guide
-Combine empathy and authority to build trust and engagement
-Craft your marketing tools, like a sales email, through the voice of a guide
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.
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#29: Frank Calderoni—Why Downplaying the Importance of Character-Led Culture Will Cost You
19 juli 2021 · 23 min
The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to commit to buying your products or your team members are constantly at odds, you definitely need to listen to this episode! We're joined by Frank Calderoni, CEO of Anaplan (a cloud-based business planning software company) and author of the new book, Upstanding. Frank breaks down how you can align your business around a character-led culture to build trust and improve your bottom line. Lees meer
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Order Frank Calderoni's new book, Upstanding, at UpstandingCharacter.com.
Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month.
Take the mystery out of growing your business today at BusinessMadeSimple.com.
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Marketing Made Simple #4: What Specific Problem Do You Solve For Customers?
14 juli 2021 · 24 min
Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. Lees meer
This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:
-Clearly identify the problem you solve
-Breakdown that problem into Three Levels of Conflict your customers are facing
-Implement problem-language into your marketing and messaging
J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris.
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Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you're getting it right. Register now at StoryBrand.com.
Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Begin applying the StoryBrand Framework to your marketing by creating …
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#28: David Eagleman—Break Free of Your Soul-Sucking Routine
12 juli 2021 · 19 min
Sometimes it can feel like you're constantly stuck in the same soul-sucking routine day after day, like a hamster in a wheel. And even if it's not draining all your energy, it can still be mentally exhausting. That is exactly why we invited David Eagleman to the podcast! David is a neuroscientist and best-selling author of the Pulitzer nominated Livewired: The Story of the Ever-Changing Brain and gives you simple and easy ways to break out of your routine, improve brain health and gain back your energy at work and at home. Lees meer
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Order David Eagleman's newest book, Livewired: The Story of the Ever-Changing Brain, at Eagleman.com/Books.
Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month.
Take the mystery out of growing your business today at BusinessMadeSimple.com.
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Marketing Made Simple #3: Discover What Your Customer Really Wants
7 juli 2021 · 21 min
As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story. Lees meer
This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can:
-Define exactly what your customer wants
-Plug that specific language into your marketing
-Help transform your customer into the hero after they use your product or service to get what they want
April also talks with Stacey Moore, one of our amazing StoryBrand Certified Marketing Guides, who shares an example of how she redefined what her client's customer really wanted and how it not only clarified their message but grew their business.
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.
Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.
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#27: Juliet Funt—Reclaim Your Focus and Productivity
5 juli 2021 · 34 min
Have a minute? If you're like most business leaders today, the answer is probably no. But you need open windows of time during the day in order to thrive, especially if you're growing a business. On this episode special guest Juliet Funt, author of A Minute To Think, shows you how to find moments of "white space", or strategic pauses, throughout your day to eliminate mindless tasks, enhance your performance and productivity, and reinvent the way you work. Lees meer
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Pre-order A Minute To Think at JulietFunt.com and then go to JulietFunt.com/BusinessMadeSimple for a free Facilitated Book Club Guide designed to deliver deeper insights and even more "ah-ha" moments about A Minute to Think! Plus, the first 1500 people to sign up will also receive an invitation to a 30-minute virtual Q&A with Juliet. Ask her anything about streamlining workflows, improving productivity, reclaiming your focus, and more!
Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month.
Take the mystery out of growing your business today at BusinessMadeSimple.com.
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Marketing Made Simple #2: Invite Your Customers Into a Beautiful Story
30 juni 2021 · 21 min
In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win! Lees meer
This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business!
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.
Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.
Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.
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#26: Josh Linkner—Five Strategies for Escaping a Creative Rut
28 juni 2021 · 25 min
Running a business, you constantly run into challenges that need creative solutions. But what happens when you've hit a creative rut and time is ticking? This episode's special guest Josh Linkner, author of Big Little Breakthroughs, shows you exactly how to reclaim your creativity using five brainstorming techniques to help solve your trickiest problems and unlock your biggest opportunities! Lees meer
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Order Josh Linkner's book Big Little Breakthroughs and access exclusive bonus content at BigLittleBreakthroughs.com
Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month.
Take the mystery out of growing your business today at BusinessMadeSimple.com.
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Marketing Made Simple #1: Donald Miller—The Framework That Makes Marketing Easy
23 juni 2021 · 24 min
Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works! Lees meer
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.
Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts.
Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.
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#25: Joshua DuBois—Get the Most Out of the Post-COVID Spending Boom
21 juni 2021 · 21 min
The post-COVID spending boom is coming! Is your business positioned to get the most out of it? Joshua DuBois, co-founder and CEO of Gauge.ai, returns to the podcast giving his top three predictions on exactly what you need do to get ahead of the game this upcoming quarter. Lees meer
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Find out more about Joshua DuBois at Gauge.ai
Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month.
Take the mystery out of growing your business and go to BusinessMadeSimple.com today!
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Marketing Made Simple Launches Next Week on June 23!
16 juni 2021 · 2 min
Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in an upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story. Lees meer
Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing and get more cash in the door.
On Marketing Made Simple we believe your marketing should be easy and it should work. Finally learn how to build your marketing the right way and SUBSCRIBE NOW!
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#24: Greg McKeown—Experiencing Burnout? How to Reprioritize!
14 juni 2021 · 35 min
We tend to equate success with working hard and think anything worth getting is worth working for, no matter the cost. But once we reach the level success we've dreamt about, we're too burnt out to even enjoy it. Does this resonate with you? If so, pause and listen to today's conversation with Greg McKeown, author of the new book Effortless. Greg will teach you how to prioritize and reframe your priorities to make things easy allowing you to finally focus on what matters most. If you are constantly living inside your last edge of energy, this conversation is the reprogramming you need so can finally stop wearing your burn out as a badge of honor. Lees meer
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Order Effortless at GregMcKeown.com/Books/Effortless/ and listen to Greg's new What's Essential podcast at GregMcKeown.com/Podcast/
Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month.
Take the mystery out of growing your business and go to BusinessMadeSimple.com today!
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Introducing Our New Podcast: Marketing Made Simple!
9 juni 2021 · 2 min
If your company does not have a clear message, it could be costing you thousands if not more! But don't worry because our brand new Marketing Made Simple podcast is here for you and here's a teaser of our very first episode with special guest Donald Miller, author of Building a StoryBrand, Marketing Made Simple and Business Made Simple. Lees meer
Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing and get more cash in the door.
On Marketing Made Simple we believe your marketing should be easy and it should work. Finally learn how to build your marketing the right way and SUBSCRIBE NOW!
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#23: Carey Lohrenz—Equipping Yourself to Perform Under Pressure
7 juni 2021 · 26 min
Are you feeling helpless or stuck in perpetual chaos emerging into the post-COVID landscape? Today's guest, Carey Lohrenz, author of Span of Control, offers a solution. As the first female F-14 Tomcat Fighter Pilot in the U.S. Navy, Carey has been there and breaks down exactly how you can overcome that helpless feeling to navigate uncertainty and equip yourself to truly perform under pressure! Lees meer
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Order Span of Control at CareyLohrenz.com then take the Span of Control test to find our if you're equipped to perform under pressure at CareyLohrenz.com/Span-Of-Control-Test
Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month.
Take the mystery out of growing your business and go to BusinessMadeSimple.com today!
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#22: Ellen Bennett—Learn To Stop Overthinking and Take Action
31 mei 2021 · 28 min
Have you been trying to start up a business but keep dragging your heals overthinking every detail? If so, you need to listen to this episode! Special guest, Ellen Bennett, author of Dream First, Details Later and Founder/CEO of Hedley & Bennett, shares how she grew a $300 apron start-up into a multimillion dollar company. You'll come away knowing how to squash your doubt and build a personal playbook for taking action before you stop yourself again! Lees meer
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Click here to order Dream First, Details Later then find your perfect apron at HedleyAndBennett.com
Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month.
Take the mystery out of growing your business and go to BusinessMadeSimple.com today!
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#21: Charles Koch & Brian Hooks—How to Become the Best Version of Yourself
24 mei 2021 · 26 min
This week we're asking the question, "What would happen if you shift the need to control to a need to empower?" Special guests Charles Koch and Brian Hooks, co-authors of Believe In People: Bottom Up Solutions for a Top Down World, give you their answer in this captivating conversation. They explain how an obsession with control is at the root of many of our current problems and offer a solution through empowerment. For anyone wanting to become the best version of themselves and make a true difference inside their business or community, this conversation acts as the perfect roadmap! Lees meer
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Order Believe In People: Bottom Up Solutions for a Top Down World and learn more about Stand Together at BelieveInPeopleBook.com
Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses, including our signature course How To Grow A Business, plus live coaching events with Donald Miller every month.
Take the mystery out of growing your business and go to BusinessMadeSimple.com today!
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#20: Ryan Deiss—The Digital Marketing Strategy Your Business Needs [Part 2]
17 mei 2021 · 26 min
Special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, is back to continue guiding you step-by-step through a digital marketing strategy that will help your business scale and make you more money. Lees meer
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Find out more about Ryan Deiss at DigitalMarketer.com
Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses plus live coaching sessions with Donald Miller every month.
Take the mystery out of growing your business and go to BusinessMadeSimple.com.
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#19: Ryan Deiss—The Digital Marketing Strategy Your Business Needs [Part 1]
10 mei 2021 · 23 min
These days your business needs an effective digital marketing strategy not only to keep up with the competition but in order for it to fly far and fast. Without one, you could be headed for a crash landing! But don't worry—we've got you covered because over the next two episodes special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, guides you step-by-step through a digital marketing strategy to help your business scale and make you more money. Lees meer
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Find out more about Ryan Deiss at DigitalMarketer.com
Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses plus live coaching sessions with Donald Miller every month.
Take the mystery out of growing your business and go to BusinessMadeSimple.com.
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#18: Leah Glover Hayes—Three Keys to Success
3 mei 2021 · 26 min
Most people think success is a solo endeavor – you have to do it alone and there's no one else who can help you get there. But the reality is that we are surrounded by resources and people who can support us in our journey toward success. This week's guest, Leah Glover Hayes, host of the podcast "Her Story of Success", shares inspiring stories of women trailblazers, entrepreneurs, artists and business leaders from all walks. She's distilled their advice into three keys to success you can use in any area of your life. These keys will help set you on the path to what matters most. Lees meer
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Find out more about Leah Glover Hayes and her podcast, "Her Story of Success" at HerStoryOfSuccess.com
If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month.
Go pro at BusinessMadeSimple.com
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#17: Tom Eisenmann—Is Your Start-up Destined to Fail?
26 april 2021 · 29 min
The failure rate for startups is 90%. That means 9 out of 10 businesses will fail! It doesn't have to be this way though. If you know the patterns causing these failures and avoid them, your chances for success increase dramatically. This week's guest, Tom Eisenmann, Professor of Business Administration at Harvard Business School and author of "How Startups Fail", surveyed 470 entrepreneurs and investors about their failed businesses and discovered six distinct patterns leading to their failure. In this episode we discuss and unpack those patterns so you know exactly what to avoid when starting your own business or investing in someone else's. Lees meer
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Order Tom Eisenmann's "Why Startups Fail" now!
If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month.
Go pro at BusinessMadeSimple.com
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#16: Tyler Reagin—How To Lead Something You Didn't Start
19 april 2021 · 29 min
No matter what your role is within your business, there will be a time when you need to step in and take over something somebody else has built. Not knowing how to manage that transition could put you in a nose dive toward disaster. So how can you successfully lead something you didn't start? This week special guest, Tyler Reagin, author of "Leading Things You Didn't Start", answers that question! He gives you the five steps you'll need when taking over any project, department or company. Lees meer
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Order "Leading Things You Didn't Start" at TylerReagin.com/LifeGivingLeader
If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month.
Go pro at BusinessMadeSimple.com
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#15: Allison Fallon—How and Why Should You Write Your Story?
12 april 2021 · 29 min
You know you have a story to tell but struggle how to even begin telling it. Where should you start? Is it captivating? Who really wants to hear your story? It's overwhelming. That's why we're answering the question, "How and why should you write your story?" We're joined by special guest Allison Fallon, author of "The Power of Writing It Down", who's helped hundreds of people find their voice, tell their stories, and share them with the world. In this episode she'll walk you step-by-step on how to start writing your story and the best way to tell it. Lees meer
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Let Allison help you start writing your story at WriteYourStory.com
If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month.
Go pro at BusinessMadeSimple.com
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#14: Joshua DuBois—How Can Your Business Ride the Post-COVID Wave?
5 april 2021 · 26 min
The post-COVID wave: most of us are thinking about it but few of us feel prepared for it. What's going to happen to our businesses? How will consumer behavior change? What exactly is this "new normal?" These are the exact questions we are answering this week. Joshua DuBois, founder of Gauge.ai, a market research firm that surveys tens of thousands of people per day, will share what you can expect in Q2 of this year and how your business can be prepared for the changes that will come as the world emerges from COVID. Lees meer
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Find out more about Joshua DuBois at Gauge.ai
If you want to become a Business Made Simple professional, sign up for pro access at BusinessMadeSimple.com and get all our online courses plus access to live coaching sessions with Donald Miller every month.
Go pro at BusinessMadeSimple.com
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#13: Michael Hyatt—Can You Grow Your Business Working Six Hour Days?
29 maart 2021 · 26 min
On this week's episode we're answering the question, "Is it possible to grow your business working only six hour days?" Michael Hyatt, co-author of the new book "Win At Work & Succeed At Life," is convinced you can. You'll hear why as he shares his insight into how fewer, more focused hours can lead to significant growth in your business. Lees meer
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Order Michael Hyatt's new book, "Win at Work & Succeed At Life" and get access to exclusive bonus content at WinAndSucceedBook.com/BMS
When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com
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#12: John Lee Dumas—Is It Worth It To Create an Online Platform?
22 maart 2021 · 23 min
It feels like just about everyone is trying to "build their online platform" these days. But only the people who do it right are the ones that reap the benefits. And yes -- there is a "right" way to do it. On this week's episode, John Lee Dumas, author of the book "The Common Path to Uncommon Success" shares a step-by-step plan for how you can produce consistent content for your platform that doesn't feel cheesy and allows you to expand your influence. Lees meer
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Find out more about The Common Path to Uncommon Success at UncommonSuccessBook.com
When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business. Become a Business Made Simple Professional today at BusinessMadeSimple.com
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#11: Vik Harrison—What You Really Need to Grow Your Non-Profit
15 maart 2021 · 26 min
This week we're answering the question: How can non-profits who want to fundraise less, raise more money and build a community of monthly givers? Special guest, Vik Harrison of Charity: Water, an organization that to date has delivered clean and safe drinking water to over 10 million people across the globe, gives you the answer! Then host Donald Miller walks you step-by-step through crafting the perfect mission statement for any type of business. Lees meer
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Find out more about Vik Harrison at VikHarrison.com and CharityWater.org
When you become a Business Made Simple Professional, you get access to our library of courses that take the mystery out of growing a business.
Become a Business Made Simple Professional today at BusinessMadeSimple.com
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#10: John Lowry—Six Things You Need to Become a Great Negotiator
8 maart 2021 · 40 min
You're negotiating all the time without even knowing it. And that's a problem, because your success in life depends on how well you can negotiate. That's why in this week's episode we're teaching you the six things every great negotiator does to create more win/win outcomes in work and in life. Don also talks with Dr. John Lowry, President of the Lowry Group and instructor of our newest course at Business Made Simple University - Negotiation Made Simple. John shares what it's like inside a high stakes negotiation and his approach for achieving the desired outcome. Lees meer
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Find out more about The Lowry Group at LowryGroup.net
Get access to the course Negotiation Made Simple at NegotiationMadeSimple.com
Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#9: Martin Lindstrøm—Embrace Empathy to Grow Your Business
1 maart 2021 · 30 min
This week Martin Lindstrøm, author of The Ministry of Common Sense and expert at helping businesses around the world unleash their common sense, joins Don, Koula and J.J. Lees meer
Martin shows how to embrace empathy and unlock pure common sense to help grow your business and make you more money!
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Find out more about Martin Lindstrøm and his book The Ministry of Common Sense at MartinLindstrom.com/Ministry-Of-Commonsense
Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#8: How Do You Make Sure You Never Run Out of Cash?
22 februari 2021 · 28 min
Run out of cash and your business will crash! That's why in this final episode of our seven-part series, How Your Business is an Airplane, we explain exactly how to manage your finances, giving you a plan to keep your business fueled with cash. Lees meer
Don also talks with finance guru, Mike Michalowicz, who shows you how to implement his Profit First method.
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Find out more about Mike Michalowicz or Profit First at ProfitFirstProfessionals.com
Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#7: How Can You Keep Overhead from Getting Out of Hand?
15 februari 2021 · 28 min
A coke machine in the break room or a food truck party for your staff might sound like a fun idea. But the reality is – that's overhead, and it's slowing your business down (and costing you money). In part six of our seven-part series, How Your Business is an Airplane, we're focusing on overhead. Sure, you're going to have some expenses that don't drive crazy revenue, and sometimes that's okay. The answer isn't to cut those expenses altogether – it's to learn this simple formula so you know what's worth your time, and what's holding you back. Lees meer
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Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#6: The Secrets to Creating Products That Sell
8 februari 2021 · 40 min
There's a myth that says it takes dozens of bad product ideas to uncover one good one. The problem is, that means you're sending revenue down the drain. In part five of our seven part series, How Your Business is an Airplane, we're focusing on the wings of the airplane – or your product. You don't have to waste any more time creating dead-end products. Do these two things and you'll knock your product ideas out of the park the first time. Lees meer
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Learn more about Allison Trowbridge how her company, Copper, can help you build meaningful community through book clubs by joining the waitlist at MeetCopper.com
Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#5: Jamie Kern Lima—How to Overcome Your Fear of Selling
1 februari 2021 · 32 min
If you're running your own business then you know selling your product can be a challenge. Whether it's finding leads, crafting the perfect pitch or dealing with crippling self doubt, you need to sell your product to stay in business. We're taking a slight detour from our 7-Part Series, How Your Business Is Like An Airplane, to talk with Jamie Kern Lima, who is no stranger to overcoming obstacles. As co-founder of IT Cosmetics, she grew the company from her living room into a $1.2 billion megabrand, all in less than ten years! And she accomplished it all by pushing through her fear of selling. Don and Jamie have an enlightening one-on-one conversation giving you the insight you need to overcome your fear of selling and come out the other side more confident than ever. This is Business Made Simple. Lees meer
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Pre-order Jamie's new book, "Believe IT", at believeit.com.
Order "Business Made Simple" NOW on Amazon or wherever you buy books. Then register for our first ever Business Made Simple Summit livestream on February 9 for FREE! Go to BusinessMadeSimpleSummit.com and register using your receipt or order number.
Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#4: The Proven Framework to Close Any Sales Deal
25 januari 2021 · 31 min
You've got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That's a completely different story. In Part Four of our series, How Your Business is an Airplane, we're focusing on the Left Engine – Sales. You don't have to go full-on used car salesman to get your leads to convert. There's a better way, and we're teaching it to you in this episode. Lees meer
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Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#3: How Does A Business Die? Our Detectives Are On The Case!
18 januari 2021 · 35 min
Here's the sad reality: countless businesses close their doors every day. It's not always for the same reason, and sometimes, the problems in a business totally sneak up on you. Lees meer
In Part Three of our series, How Your Business is an Airplane, we're focusing on the Right Engine (aka - great marketing). Getting this essential piece of a business right could truly be the difference between if your business succeeds, or if you have to close your doors...for good.
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Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#2: What All Great Leaders Have in Common
11 januari 2021 · 36 min
What if leadership wasn't about rallying your team around a mission or being liked? What if great leadership meant mastering seven core competencies that actually drive your team forward? In Part Two of our series, How Your Business is an Airplane, we're focusing on The Cockpit. Don, Koula, and JJ break down each of these seven pillars (and spoiler alert: they may not be what you think). Lees meer
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Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#1: What You Really Need to Know to Grow Your Business
4 januari 2021 · 25 min
In this inaugural episode of the Business Made Simple podcast, our hosts, Donald Miller, Dr. J.J. Peterson and Koula Callahan explain how a business really works and debate whether or not your college degree was worth the investment. Lees meer
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Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com
Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com
At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com
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#233: The Best of 2020—Our Biggest Takeaways for Business Leaders
28 december 2020 · 27 min
Well, friends, we did it! We've wrapped on yet another year of the Building a StoryBrand Podcast. And you know what that means: it's time for the annual "Best of" episode. On this year's episode, we've pulled together some of the best nuggets of wisdom from guests like Adrienne Bankert, Matthew McConnaughey, and even our very own Business Made Simple President, Doug Kiem. So join us as we revisit some amazing business (and life) advice we got in 2020. Lees meer
Head to storybrand.com/survey to complete our 2020 Listener Survey before December 31 for a chance to win a $50 Amazon Gift Card! Just head over to storybrand.com/survey and give us your feedback!
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#232: Joshua DuBois—How Should You Change Your Business?
21 december 2020 · 23 min
There is no doubt we're all craving a return to normalcy. But is getting back to the way things were what your customers actually want? Joshua DuBois, market research expert and CEO of Gague.ai, gives Don some surprising insight. Peeking into his "crystal ball", Joshua predicts how trends will change so you and your business can be more than ready heading into 2021! Lees meer
Head to storybrand.com/survey to complete our 2020 Listener Survey before December 31 for a chance to win a $50 Amazon Gift Card! Just head over to storybrand.com/survey and give us your feedback!
Merry Christmas and Happy Holidays!