The Game with Alex Hormozi

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1.159 afleveringen, van nieuw naar oud

  1. 8 Entrepreneurs Compete for $100,000

    22 oktober 2026 · 49 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Eight entrepreneurs, $100,000, and a golden ticket on the line. Ninety days after Alex gave each founder a scaling roadmap, they return to prove they ran the plan. The founders share their revenue growth stats, adherence to the plan, and greatest surprises in the implementation process. One leaves with the price and a year of guidance from the Acquisition.com team.
    In this episode
    00:00 Golden ticket stakes and round one rules
    01:34 Contestants’ 90-day results and eliminations
    17:13 Joey’s scaling roadmap deep dive
    20:32 Kaleb’s implementation review
    23:44 Tina’s pricing overhaul and mindset shift
    26:17 Hasee’s hiring, sales, and content creation wins
    29:36 Adherence round eliminations
    34:11 Tina and Joey’s final sales pitches
    42:32 Judges deliberate and reveal the winner
    More Value:
    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  2. Learn 97% of How to Get Rich in 11 Mins | Ep 1009

    20 oktober 2026 · 12 min

    Afspelen
    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Most bad business bets start as emotional discomfort disguised as strategy. In this episode, Alex shares the three questions he uses to pressure-test every decision. He explains why distraction is often intellectual laziness, how asking the right questions unlocks stalled projects, and why doing nothing is so often the right call.
    In this episode
    00:00 The 3 questions Alex uses to make better bets
    00:23 Question #1: What problem are you trying to solve?
    02:45 Question #2: What would it take?
    05:16 Question #3: What do you want to have happen?
    10:24 Why “do nothing” is often the correct answer
    More Value:
    Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  3. Can I Save This Failing Park in 90 Days? | Ep 1008

    15 oktober 2026 · 25 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Lees meer

    Paul sank $22M into an indoor adventure park and had 14 days before running out of cash. In this episode of Scale or Fail, Alex identifies the cash flow constraint killing the business and helps him build the one offer that could buy it enough time to survive. 90 days later, summer camp revenue is up 325%, and admissions have doubled.

    More Value:

    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Additional Free Books and Video Courses: https://www.acquisition.com/training

    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026

  4. How to Rank Life Priorities When Everything Feels Important | Ep 1007

    13 oktober 2026 · 18 min

    Afspelen
    Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Lees meer

    Most people let life design their priorities by default and wonder why they feel empty in the end. In this birthday episode, Alex gets unfiltered on the 10 life categories most people claim to care about and how to rank them. He explains why he believes optionality is overrated, and why every real win in life sits on the other side of commitment.

    More Value:

    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Additional Free Books and Video Courses: https://www.acquisition.com/training

    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  5. Every Business Owner Should Watch This | Ep 1006

    8 oktober 2026 · 27 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Husee's father built a dental practice over 30 years but nearly ran it into the ground by being the only person who could run it. In this episode of Scale or Fail, Alex diagnoses the single constraint killing the business: one doctor, three locations, and a delivery model that stops the moment the founder takes a break. Ninety days later, the practice goes from a $160K best month to closing in on $500K.
    In this episode
    00:00 How it started: numbers and goals at Smile Magic
    03:12 The fix: mapping the implant visits
    08:49 Increasing Google Ads spend and prices
    12:55 Refining the sales process
    22:00 Organic content engine
    24:24 Position on the $100M scaling roadmap
    25:59 90-day check-in and results
    More Value:
    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  6. How to Make Money With Social Media (My Exact Playbook) | Ep 1005

    6 oktober 2026 · 10 min

    Afspelen
    Get your personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Algorithms reward what most people like instead of what your best buyers need. In this episode, Alex shares behind-the-scenes data on how his most-viewed videos produced zero sales while lower-viewed, advanced business videos generated the most revenue. He also shares a high-ROI content framework that maximizes revenue rather than reach.
    In this episode
    00:00 Choosing between media and business goals
    02:02 Analyzing results from views vs revenue tests
    06:20 How the algorithm misleads content strategy
    07:21 The vertical value content framework
    More Value:
    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  7. How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

    1 oktober 2026 · 20 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Kaleb's roofing company was doing $20K a month and closing one in every 20 doors knocked in just two months. In this episode of Scale or Fail, Alex identifies what's holding the business back and builds the high-volume repairs machine nobody else wanted to run. 90 days later, Kaleb had gone from $32K to $250K in revenue.
    In this episode
    00:00 Introduction: Kaleb and Keys Roofing Company
    02:23 Selling repairs versus replacements
    04:47 Building the VSL and sales funnel
    09:33 Customer retention: reviews and membership offers
    12:06 Sales representative’s closing script
    14:02 Leveraging speed as margin
    16:28 Kaleb’s position on the scaling roadmap
    18:10 90-day results: from $32K to $250K in revenue
    More Value:
    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  8. A Video to Watch if You're Ambitious and in Your 20s or 30s | Ep 1003

    29 september 2026 · 9 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Lees meer

    One of the most tragic things in life is to work hard, reach the top, and realize the prize was never worth winning. In this episode, Alex breaks down an underrated question in business and life: who designed the game you are playing? And do you actually want the prize that comes with winning it? The answers could change how you make every decision.

    More Value:

    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Additional Free Books and Video Courses: https://www.acquisition.com/training

    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  9. How to Price a Service Business So It Actually Makes Money | Ep 1002

    25 september 2026 · 29 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Joey Goone runs Utopia Experience, a St. Louis event planning company that grew its average deal from $34K to $44K in a year. But his prices are made up line by line, and margins are thin. Plus, he converts leads 10 times more than his two full-time salespeople. In this episode of Scale or Fail, Alex helps Joey fix his offer, turn B2B conferences into lead gen, and frame every sales call with a VSL to optimize conversions.
    More Value:
    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  10. Get Rich While You Are Young | Ep 1001

    22 september 2026 · 9 min

    Afspelen
    Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Lees meer

    A dollar invested at 25 might be $90 by the time you're 70. The same dollar invested at 45 gets you a ninth of that. In today’s episode, Alex explains why the same effort pays more when you're younger. Before the age of 30, your money, skills, energy, reputation and whatever else is going for you will have a higher multiplier effect.

    In this episode
    00:00 The advantage of compounding money early
    01:20 How skills compound disproportionately over time
    03:30 Using early wins as stepping stones
    04:26 Additional reasons to get rich young
    07:06 Modeling the rule, not the exceptions

    More Value:
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training

    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  11. How I'd Turn One Event Into $2.5 Million | Ep 1000

    17 september 2026 · 26 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Dr. Zyad bought an 18-year-old concierge medicine practice and grew it from $1.8M to $3M in 18 months with $600K in profit. But after losing $55K on a bad marketing agency, marketing is still the bottleneck standing between him and his $15M goal. In this episode of Scale or Fail, Alex explains why most physicians never scale and lays out the referral and event-based system that could bring in a year's worth of revenue from a single event.
    In this episode
    00:00 Dr. Zyad’s concierge medicine practice
    03:11 Building a referral offer worth talking about
    06:10 Patient’s wow moments and the 90-day ask
    08:21 Newsletter CTA and quarterly giveaway
    10:10 Current sales process breakdown
    13:11 Event-based lead generation playbook
    17:23 One-day workshop funnel with Meta ads
    22:28 Scaling roadmap review and next steps
    More Value:
    Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  12. The X Factor: Why Dolly Parton Was Impossible to Ignore | Ep 999

    15 september 2026 · 14 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Lees meer

    In a world where anyone can make content with a single click, the message is no longer the only thing that matters. The messenger matters as well. In this episode, Alex explains what made Dolly Parton a once-in-a-generation superstar, the science behind the X Factor, and why the things most creators hide are exactly what would make them stand out.

    In this episode

    00:00 What is the X Factor?

    01:54 Dolly Parton’s X Factor

    04:58 Breaking patterns to stand out

    08:16 Embracing your authentic self, quirks and all

    11:00 Becoming exceptional—with broad appeal

    More Value:

    Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Additional Free Books and Video Courses: https://www.acquisition.com/training

    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  13. If You Hate Selling, Watch This | Ep 998

    10 september 2026 · 30 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Tina turned her son's recovery from autism, ADHD, and epilepsy into a $770K business with 72% margins. But she's still answering every DM. In this episode of Scale or Fail, Alex breaks down the belief holding most mission-driven founders back and the system that lets them help more people by doing less themselves.
    In this episode
    00:00 Introducing Tina and her business model
    04:55 The back-to-front scaling framework
    09:02 Designing and timing upsells after the initial sale
    11:03 Checkout vs one-on-one pricing
    18:05 AI agent for Telegram support
    21:24 Turning Q&As into daily content
    23:50 Ads strategy and CTA timing
    28:01 Scaling roadmap assessment
    More Value:
    Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  14. 3 Signs You’re Going to Be a Successful Entrepreneur | Ep 997

    8 september 2026 · 11 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    What holds back million-dollar business owners is not tactics but character. In this episode, Alex shares the three behavioral patterns that separate entrepreneurs who scale from those who stay stuck, and why the traits required to win in business are fundamentally anti-human. The traits relate to how you decide to move forward, and most entrepreneurs keep making the wrong decisions.
    In this episode
    00:00 Three traits that help entrepreneurs scale
    03:22 Adopting a third-person perspective
    06:31 The importance of surface area thinking
    08:33 Taking the known-hard option
    More Value:
    Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  15. How to Think Like the Top 1% | Ep 996

    3 september 2026 · 13 min

    Afspelen
    Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Entrepreneurs often make mistakes by defaulting to intuitive solutions when a big business problem might require counterintuitive solutions. In this episode, Alex breaks down the top counterintuitive moves that scale a business, from pricing and hiring to niching down and doing more of what's already working.
    In this episode
    00:00 Intuitive vs counterintuitive business solutions
    01:51 #1: Pay employees more to reduce labor costs
    03:19 #2: Sell fewer products to make more money
    04:05 #3: Niche down to scale your business
    07:01 #4: Raise prices, hear more nos to increase profits
    09:01 #5: Do more of what’s working, not something new
    More Value:
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  16. Improving Team Performance Through Elimination | Ep 995

    1 september 2026 · 15 min

    Afspelen
    Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    In most cases, business owners know what they need to do to improve team performance. The delay between knowing and doing it is what costs them. In this episode, Alex defines what organizational culture actually is, why the worst person on the team sets the bar for everyone else, and the most powerful signal a leader can send to a high-performance team.
    In this episode
    00:00 What is culture?
    02:40 Raising the bar horizontally
    07:04 Judging output, not excuses
    10:56 Improving performance through elimination
    12:50 Closing the gap between knowing and doing
    More Value:
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  17. 3 Stages of Building a Personal Brand | Ep 994

    27 augustus 2026 · 12 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    Most business owners have priorities, plural, which is exactly the problem. In this episode, Alex breaks down the single most strategic question in business, walks through every annual priority he's set across fourteen years, and reveals why having just one thing to accomplish is the only way anything else ever gets done.
    In this episode
    00:00 The power in having one priority
    02:24 Alex’s yearly goals from 2010—2026
    08:24 Betting on big goals vs small goals
    More Value:
    Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
    Lees meer
  18. The Case Against AI | Ep 993

    18 augustus 2026 · 10 min

    Afspelen
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
    AI hasn't canceled every other form of leverage. It just gave entrepreneurs a faster way to work, even on the wrong things. In this episode, Alex makes the case that the businesses winning right now aren't winning because of AI. The highest leverage available to business owners still costs nothing and requires no software.
    In this episode
    00:00 Why leveraging AI in business isn’t paying off
    05:37 Good decision-making gives higher leverage
    08:07 Identify your true constraint to scale
    More Value:
    Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  19. One High-Stakes Decision Changes Everything | Ep 992

    14 augustus 2026 · 12 min

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    Most sales objections aren’t objections. They’re excuses for giving power away. Today, Alex breaks down the psychology behind high-stakes decisions and shows how the same frameworks that make people more powerful in their lives can teach them how to sell better. The goal isn’t to pressure a prospect into buying but to help them make decisions that get them closer to what they already want.

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    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  20. The One Question to Ask About Any Relationship | Ep 991

    7 augustus 2026 · 7 min

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    Many people settle for someone who just showed up—they call it a relationship, and then wonder why they’re struggling. In this episode, Alex and Leila break down the only question that matters when choosing a partner. From the traits that rub off over time to why needing a partner is the fastest way to picking the wrong one, this is the conversation most couples never have.
    In this episode
    00:00 Sharing life goals from day one
    02:21 The most important relationship question
    04:52 Be okay alone before choosing a life partner
    06:14 The ultimate relationship litmus test
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    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  21. The Offer So Good People Feel Stupid Saying No | Ep 990

    5 augustus 2026 · 8 min

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    A perfectly crafted offer will still lose to a page full of testimonials. In this episode, Alex explains why starting for free is the fastest path to scale a new business. He also shares the four elements of compelling proof that beat promise every time.
    In this episode
    00:00 Always start for free
    04:28 Proof over promise
    05:30 Four ways to obtain and share proof
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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  22. Economies of Scale, Vertical Integration, and the Brand I Love Most | Ep 989

    30 juli 2026 · 8 min

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    Dominating a market once is hard. Staying unbeatable is an intentional structural decision. In this episode, Alex walks through three strategic advantages that make the biggest businesses in the world nearly impossible to compete with, and how any founder can start building them from day one.
    Lees meer

    In this episode
    00:00 Cost advantages and economies of scale
    02:27 Vertical integration: some practical examples
    05:49 Building a strong brand and customer loyalty

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    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  23. Why Winners Say No | Ep 988

    23 juli 2026 · 9 min

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    The early stages of business growth require exploration. However, progressive scaling requires isolation, focus, and ruthless prioritization. In today’s episode, Alex explains why the best opportunities come after doing the work, why winners separate themselves by saying no, and how speed in decision-making creates an unfair advantage.
    In this episode
    00:00 Networking: exploration versus exploitation
    02:40 Use work ethic to upgrade your circle
    04:34 Money loves speed: decide faster
    07:37 Adopting a “decide now” culture
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    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  24. How I’d Scale This Business From $1M to $3M

    21 juli 2026 · 23 min

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    Most businesses don’t have a growth problem. They have a volume problem. In this episode of Scale or Fail, Alex helps a seven-figure sticker education business unlock its next stage of growth by fixing the biggest constraint: customer acquisition. He breaks down why more ad spend requires more creatives, why scaling requires moving up the awareness ladder, and how restructuring the offer can dramatically improve cash flow.
    Lees meer

    In this episode
    00:00 Introducing Mim’s seven-figure sticker business
    05:14 Increasing traffic spend on Meta ads
    07:26 Using AI and UGC to increase creative volume
    10:53 Awareness hooks to scale ads
    13:07 Restructuring the annual offer
    16:50 The 7-day trial bootcamp concept
    21:53 Scaling roadmap review

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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  25. Why Saying Your Business Isn't Scalable Is the Wrong Diagnosis | Ep 987

    16 juli 2026 · 12 min

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    Every business is scalable. Some are just harder to scale than others, and most owners can't tell the difference. In this episode, Alex bursts the one belief that kills more businesses than bad markets, bad products, or bad timing combined. The problem is often not the business model or the industry. It’s the decision to break what’s working, while the solution to the existing scaling limitations is already in motion.
    In this episode
    00:00 Breaking the scalability myth
    02:43 Supply-constrained vs demand-constrained businesses
    04:01 Scaling is supposed to be hard
    07:37 You can’t delegate execution
    09:26 Difference between features and bugs
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    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  26. Scaling a $300K Moving Company in 60 Minutes

    14 juli 2026 · 34 min

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    Selling labor by the hour in a service business is a race to the bottom. In this debut episode of Scale or Fail, Alex sits down with Nas, founder of Flexdolly, a $300K moving company in San Diego, to diagnose everything holding the business back. Using real numbers and examples, he reveals the secret to creating offers people will pay 10X more for and how to identify the right customers for them.
    Lees meer

    In this episode
    00:00 Introduction
    02:49 Fixing the moving business from back to front
    06:30 Building a VIP referral offer for realtors
    12:11 Adding premiums and price caps
    14:46 Sales call script and objections
    20:33 SMS and Instagram DM outreach
    22:12 Brokerage integration blueprint
    27:05 Review spiff script
    30:03 Recap and current position on the scaling roadmap
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    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    Additional Free Books and Video Courses: https://www.acquisition.com/training
    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  27. The Downsell Math and How to Build an Offer Worth 10x More | Ep 986

    9 juli 2026 · 10 min

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    The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed, specificity, and removing friction can transform an average offer into one that clients will pay premium prices for.
    In this episode
    00:00 Why middle pricing kills businesses
    01:40 Three frameworks for premium pricing
    04:04 Tactics for closing high-end clients
    08:07 Reverse engineering ease and delivery
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    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  28. The Only Two Numbers That Decide If Your Business Survives | Ep 985

    7 juli 2026 · 13 min

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    Methods expire, but models remain the same. In this episode, Alex breaks down the only ratio that determines whether a business lives or dies, scales or stalls. He demonstrates how to calculate it, why it must be adjusted as the team and operations scale, and how ignoring it will kill cash flow before anything else.
    In this episode
    00:00 Why models beat methods in business
    01:11 The two numbers that matter most
    04:15 How to calculate LTV and CAC
    08:19 Target LTV/CAC ratios by automation
    More Value:
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    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  29. 3 Levels of Building a Personal Brand | Ep 984

    2 juli 2026 · 16 min

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    A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant.
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    In this episode
    00:00 Stage 1: Do epic work
    02:31 Stage 2: Build strong associations
    04:59 Bud Light, Coke, and Apple’s ad mistakes
    10:43 Stage 3: Defend the belt

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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  30. How to Create Content That Leads to Buyers | Ep 983

    30 juni 2026 · 10 min

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    Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash.
    In this episode
    00:00 The disconnect between reach and revenue
    02:00 Testing top-of-funnel vs. revenue-generating content
    06:18 Why algorithm signals are misleading
    07:19 How to create “vertical value” content
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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  31. The Barbell Strategy for Surviving the AI Shift | Ep 982

    25 juni 2026 · 12 min

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    The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to do is take risks, and how to position a business on the right side of the biggest economic shift in human history.
    In this episode
    00:00 Humans with superior tools always win
    04:06 Barbell strategy for the future
    08:10 The phase shift analogy
    10:20 Next steps: how to automate daily tasks
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    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  32. The Psychological Power That Wins Every Negotiation Before You Sit Down | Ep 981

    23 juni 2026 · 11 min

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    Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done.

    In this episode

    00:00 Introduction to negotiation tactics

    01:10 Leveraging BATNA (best alternative to a negotiated agreement)

    06:29 Anchoring: how the first number controls the deal

    09:38 Negotiating with terms instead of price

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    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  33. I Caught My Employee Stealing. What Should I Do? | Ep 980

    18 juni 2026 · 10 min

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    Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and strategically. From the reps and warranties liability that could blow up the deal, to why firing someone over $5 makes sense, he explains what it means to do business with integrity.
    In this episode
    00:00 How to handle an employee caught stealing
    03:19 The Ozark story that describes employee theft perfectly
    06:00 Why reputation is an asset worth protecting
    08:26 The long-term reward of ethical decisions
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  34. The 4 Ways To Build Trust | Ep 979

    16 juni 2026 · 10 min

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    What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, becoming trustworthy, and how a single act of betrayal can undo years of trust overnight.
    In this episode
    00:00 Why trust feels vague and its true definition
    01:11 Four types of trust and their determinants
    03:51 When to trust someone and why trust matters
    06:05 How to become trustworthy
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    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  35. Stop Trying to Fix the Thing That's Working | Ep 978

    12 juni 2026 · 13 min

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    Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is the biggest problem. The edge isn't speed. It's staying with what works long after everyone else has quit.

    In this episode

    00:00 The belief that a business isn’t scalable

    02:45 Giving solutions time to work

    04:29 Expectations vs a realistic timeline

    06:51 Why all businesses are scalable

    09:05 Sticking with one business opportunity

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    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

  36. How to Trade Your Way to a Better Deal Without Moving Your Price | Ep 977

    9 juni 2026 · 11 min

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    Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment.
    In this episode
    00:00 The 3 contexts where negotiation skills apply
    00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs)
    03:46 Tactic #2: Reciprocity and culture
    08:00 Tactic #3: Framing offers as investments
    More Value:
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  37. How to Build a Brand in the Age of AI | Ep 976

    4 juni 2026 · 14 min

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    AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era. The answer isn't more content but proof, demonstrated in real time, at scale.
    In this episode
    00:00 The creator risk continuum
    03:22 Why “B2 Prosumer” money advice needs credentials
    05:22 B2B creator advantage: proof and credibility
    07:42 How to provide proof at scale
    11:43 Demonstrate and document delivery to build proof
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  38. The 4 Paths To Mega Money | Ep 975

    2 juni 2026 · 25 min

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    Many people stay broke chasing shortcuts. The wealthy play a different game. In this episode, Alex breaks down the four paths that create massive wealth and explains why nearly every billionaire follows at least one of them. From bootstrapping businesses to raising capital, the lesson is simple: wealth is about choosing the right game and playing it long enough.
    In this episode
    00:00 Four wealth paths explained
    01:44 Path #1: Bootstrapping a business with your own money
    06:25 Path #2: Raising capital and using other people's money
    11:31 Path #3: Investing in other people's businesses
    16:48 Path #4: Fund management and maximum leverage
    21:02 How to attract capital by finding exceptional deals
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  39. The Bouquet Theory of Building a Brand From Zero | Ep 974

    28 mei 2026 · 16 min

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    Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying.
    In this episode
    00:00 Branding as a deliberate pairing of things
    03:44 How to recover from bad pairings
    05:29 Offering great products to reinforce great branding
    07:35 The 3 metrics that measure brand strength
    12:01 Tradeoffs can happen when you expand your audience
    13:42 How Alex intentionally built his brand
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  40. Most Businesses are Hard to Scale | Ep 973

    26 mei 2026 · 20 min

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    The difference between a business that compounds and one that bleeds isn't hustle but structure. In this episode, Alex breaks down the five structural advantages that separate businesses built to last from the rest. From retention math that lets owners predict their wealth to the moat framework top brands have used for decades, he provides the playbook every entrepreneur needs from the start to succeed.
    In this episode
    00:00 Sticky businesses: logo vs. net revenue retention
    03:50 Examples of sticky and non-sticky businesses
    07:46 Expensive products: pricing for high gross margins
    09:57 Operating in expanding industries and markets
    11:39 Low operational complexity and low capital expenditure
    14:52 Uniqueness: building a competitive moat
    More Value:
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  41. How to Monetize an Audience Without Selling Out | Ep 972

    21 mei 2026 · 8 min

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    Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers.
    In this episode
    00:00 Raw vs. curated social media content
    01:29 How volume creates influence
    02:45 The shift from social media to interest media
    04:41 Leveraging IRL feedback in content creation
    05:40 Understanding your real market size
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  42. Watch This If You Own a Service Business | Ep 971

    19 mei 2026 · 36 min

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    Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.
    In this episode
    00:00 A review of Cory’s HVAC business
    04:37 Game plan and Cory’s position on the roadmap
    06:21 Pricing strategy: increasing prices for higher profits
    09:27 Ads and landing page optimization
    16:02 Reactivation emails, campaigns, and angles
    21:01 Cross-platform retargeting and email sequences
    24:00 Affiliate program strategy
    30:28 Recap of the action plan and a look at one-year results
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  43. Stop Waiting for Clarity | Ep 970

    14 mei 2026 · 12 min

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    Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity even when the next move isn't obvious. The secret, he argues, isn't knowing what to do. It's preparing so relentlessly that when the fat pitch finally comes, the prepared are already at the plate, warmed up, and swinging with everything they've got.
    In this episode
    00:00 Build capacity before opportunities come
    02:32 Save money aggressively
    03:50 Invest in acquiring and practicing skills
    05:42 Practical examples of skill stacking
    08:05 Build an audience without a product
    09:08 Create a waitlist to gauge interest and demand
    09:37 Networking and going to opportunity hubs
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  44. Solving 6 Scaling Problems | Ep 969

    12 mei 2026 · 33 min

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    Bigger businesses demand bigger tradeoffs, but most business owners just don’t want to pay them. In this episode, Alex coaches six business owners through the real bottlenecks stopping them from scaling. He breaks down why inbound and outbound sales teams should never mix, why premium businesses require premium talent, and why the fastest way to grow is often killing the thing that made you successful in the first place.
    In this episode
    00:00 The real cost of scaling from $6M to $100M
    07:14 Raising prices to fund staffing needs
    10:46 Outreaches to get more “whale” HVAC partners
    12:52 Building the dream team to handle high-end clients
    18:18 Lead generation strategies for a roofing company
    26:41 Doubling down on networking to generate more leads
    27:55 Calculating the opportunity cost of exiting a business
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  45. 4 Ways to Use AI in Your Business | Ep 968

    6 mei 2026 · 17 min

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    You don’t need to become an AI company to win. Build a company that uses AI better than everyone else. In this episode, Alex breaks down exactly how AI is changing marketing, sales, customer support, and operations without replacing the fundamentals that actually make businesses win. He explains how most founders are using AI wrong and why proof will matter more than ever. The tools don’t matter. Outcomes do.
    In this episode
    00:00 Using AI without becoming an AI business
    02:25 Learning AI by automating tasks
    06:10 How can AI reduce business risks?
    07:20 Recognizing patterns to automate your workflow
    09:43 Adding proof to AI content to stand out
    More Value:
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  46. The 5 Things I Look For Before Starting Any Business | Ep 967

    5 mei 2026 · 20 min

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    Most struggling entrepreneurs are working hard in a bad business and don't even know it. In this episode, Alex breaks down the five structural advantages that separate businesses that compound from those that stall. No amount of hustle can fix a structurally bad business. Choosing the right industry does more work for founders than they'll ever do themselves.
    In this episode
    00:00 Stickiness: logo vs. net revenue retention
    03:50 Examples of sticky and non-sticky businesses
    07:32 Pricing for high gross margins
    09:41 Operating in expanding industries and markets
    11:21 Low operational complexity and low capital expenditure
    14:33 Building a moat with uniqueness, know-how, and branding
    More Value:
    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  47. The Two Changes That Grew This Business 44% in One Year | Ep 966

    30 april 2026 · 24 min

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    Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model.
    In this episode
    00:00 Introduction to Luis’s railing e-commerce business
    02:42 Live Google ad account review
    05:36 Optimize for DIY and custom orders
    07:26 One-step sales funnel and closing calls
    10:40 VSL structure and hook ideas
    15:09 Email nurture framework and custom orders funnel
    21:55 One-year results recap and key takeaways
    More Value:
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  48. How My $250 Million Portfolio Actually Makes Money | Ep 965

    28 april 2026 · 15 min

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    Acquisition.com does more than selling books and advising entrepreneurs. Today, Alex breaks down ACQ’s flywheel from converting eyeballs into email lists, books, and school communities to ascending the right people into different tiers of the advisory experience. The revenue is then deployed into real estate, ventures, and private equity, creating a moat that is hard to replicate.
    In this episode
    00:00 Turning attention into leads
    02:05 Low ticket conversions and advisory services
    04:11 Reinvesting income in real estate and ventures
    06:14 ACQ’s future network
    08:44 Disney-style business model
    12:49 Core promise and current monetization strategy
    More Value:
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  49. Before You Run Ads, Fix This One Thing First | Ep 964

    23 april 2026 · 25 min

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    Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. They're probably wrong on all three. In this episode, Alex engages four educational business owners struggling to scale. The diagnosis and fix are the same across the industries. Fix internal issues and dominate the local market first before going countrywide.
    In this episode
    00:00 A house flipper going national too fast
    06:53 Motocross operator facing copycats and pricing wars
    12:28 A real estate agent coach seeking to double revenue
    15:48 Outsourcing vs hiring an in-house brand manager
    17:51 Online coaching business dealing with a high churn rate
    More Value:
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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  50. Stop Ignoring AI | Ep 963

    21 april 2026 · 24 min

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    AI is here, and businesses that don’t adapt will be left behind. In this episode, Alex explains why adopting AI should be the top priority for any entrepreneur, leader, or employee. He shares insights on how AI-first businesses are already outpacing their competitors and why leveraging AI for automation, workflow optimization, and growth is critical for long-term success.
    In this episode
    00:00 The urgency to adopt AI in business
    04:24 Shifting from role-based to workflow-based thinking
    07:09 Future of business with AI: bring your own software/agent
    08:46 How to train AI effectively
    14:13 The impact of AI on the future of labor and industries
    19:05 Practical advice to thrive in the AI-driven world
    More Value:
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    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
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    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
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