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How to Scale an E-Commerce Business Past the $10M Wall | Ep 962
16 april 2026 · 40 min
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout
In this Q&A episode, Alex advises business owners on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale e-commerce businesses effectively.
In this episode
00:00 Lead generation for a luxury tables business
07:50 Hiring strategies to scale a direct-response business
12:20 Building a strong brand beyond media arbitrage
18:19 SaaS pivot advice for a salon business
27:56 Scaling a luxury resale business
33:03 Buying versus building talent to boost sales
38:33 How to get the $100M scaling roadmap
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
Embrace The Cringe | Ep 961
14 april 2026 · 8 min
Join Alex Hormozi at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
In this Q&A episode, Alex, who sold his e-commerce company for $46.2 million and set a Guinness World Record, answers key questions from business owners looking to scale. He advises them on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale effectively.
In this episode
00:00 Why caring and trying hard is perceived as cringe
03:10 The importance of documenting the struggle
04:46 Alex’s first ads and posts
06:08 The iterative process of getting better
06:44 Samples of Alex’s early (cringe) videos
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
One Step Away From Collapse (Here’s How We Fixed It) | Ep 960
9 april 2026 · 24 min
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Joel built a $6.4M travel hedging company, but 85% of his customers come from one channel. If that channel dies, the business dies with it. In this episode, Alex Hormozi breaks down exactly how to fix this problem and turn a fragile business into a scalable business model. A good offer gets attention, but good systems scale the business. Focus on building efficient systems.
In this episode
00:00 Introduction to Joel’s travel hedging business
04:53 Demand-constrained vs supply-constrained diagnosis
06:14 Creating better ads with UGC
09:02 The Kaleidoscope creative testing framework
17:19 How to boost sales and score leads
18:37 Handling potential objections proactively to improve sales
20:49 Dialer math and hiring a larger sales team
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
How To Stop Solving Problems That Do Not Exist | Ep 959
7 april 2026 · 33 min
Join Alex Hormozi At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Scaling any business requires a clear input-output equation that defines core actions to drive revenue growth. In this episode, Alex Hormozi (whose service companies generate over $30M annually) advises five entrepreneurs on how to scale their stagnant service businesses. To achieve success in entrepreneurship, you have to make consistent trade-offs between ambition, family time, distractions, and hiring top talent to run the business.
In this episode
00:00 Scaling a chiropractor stuck at $2.4M revenue
06:41 Pricing strategies for SMB marketing to minimize churn
11:52 Handling AI threats to a website as a service (WaaS) business
17:14 Overcoming supply constraints to scale a CFO advisory company
25:39 Trade-offs to scale a roofing business from $6M to $100M
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Lees meer -
How to Grow Your Brand In 2026 | Ep 958
2 april 2026 · 38 min
Book Your Spot To Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
In the past 12 months, Alex Hormozi's social media exploded with 3 billion impressions and 4.5 million new subscribers, setting the stage for a record-breaking $105 million in sales for his books in one weekend. But how did he achieve this? Branding. In this episode, Alex breaks down his approach to creating an influential brand online, including leveraging emotional connections and associating a business with positive outcomes that resonate with the target customer.
In this episode
00:00 What is branding and why does it matter?
06:30 The difference between advertising and branding
11:03 How good branding makes money
13:58 Pairing a brand with the ideal customers’ interests
20:53 Bouquet framework for growing your brand
26:19 Leveraging positive product experiences
28:24 Three measures for brand strength
32:43 Dealing with the risks of new brand pairings
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
How To Sell Services To The Ultra Wealthy | Ep 957
31 maart 2026 · 20 min
Book Your Spot To Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Are you selling what your clients value or what you think they need? In this Q&A, Alex Hormozi helps two very different businesses break through their growth barriers. From scaling a membership model to creating high-ticket offers for ultra-wealthy clients, Alex offers the strategies necessary to increase revenue, streamline pricing, and boost customer loyalty.
In this episode
00:00 The sticker membership cashflow problem
04:39 Solution: selling the annual offer upfront
06:08 Adding physical products as bonuses
09:34 Pricing services for the ultra-wealthy families
12:54 Why the undifferentiated pricing ladder fails
14:00 Solution: adding an annual continuity to the offer
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
$100M Offers Audiobook Part 4
26 maart 2026 · 35 min
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:29) - Thought Process
(4:24) - Value Offer Part 1: Problems and Solutions
(14:28) - Value Offer Part 2: Trim and Stack
(19:12) - Enhancing the Value They’d Be Stupid To Say No
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
$100M Offers Audiobook Part 2
26 maart 2026 · 54 min
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the three ways to grow a business: get more customers, increase their average purchase value, and get them to buy more times.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:47) - Pricing The Commodity Problem
(16:37) - Finding the Right Market
(42:18) - Charge What It’s Worth
Follow Alex Hormozi’s Socials:
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
$100M Offers Audiobook part 7
26 maart 2026 · 25 min
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“Change here usually just creates inefficiency and operational drag, costing you money, no bueno.” In this episode, Alex (@AlexHormozi) discusses the importance of naming your product or service and how it can attract the right customers and repel the wrong ones. He also shares a formula for creating compelling names and offers tips on how to keep your offers fresh to prevent them from becoming fatigued in the market.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:29) - Naming
(15:29) - Execution
(18:51) - Summary & Closing Credits
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
$100M Offers Audiobook Part 3
26 maart 2026 · 28 min
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achievement, decreasing time delay, and decreasing effort and sacrifice to create more value for the customer.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:40) - Value Equation & Free Goodies
(9:59) - Dream Outcome
(13:20) - Perceived Likelihood of Achievement
(14:47) - Time Delay
(18:13) - Effort and Sacrifice
(20:18) - How the Value Equation is Used
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
$100M Offers Audiobook Part 1
26 maart 2026 · 32 min
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“The world needs more entrepreneurs.” In this episode, Alex (@AlexHormozi) discusses on how to make profitable offers using a combination of pricing, value, guarantees, and naming strategies. He also shares his personal journey from financial ruin to achieving enormous profits and success, emphasizing the importance of being bold and taking risks in business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:00) - Opening Credits and Dedication
(2:04) - Start Here
(7:24) - How We Got Here
(18:40) - Grand Slam Offers
(26:10) - What’s In It For You?
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
$100M Offers Audiobook Part 6
26 maart 2026 · 37 min
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:45) - Bonuses
(9:47) - Price-To-Value Discrepancy
(12:51) - Guarantees
(23:07) - Unconditional vs. Conditional Guarantees
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
$100M Offers Audiobook Part 5
26 maart 2026 · 33 min
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by creating a sense of exclusivity and perceived value.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:49) - Enhancing Your Offer
(11:56) - Scarcity
(24:25) - Urgency
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
If You Want To Have $100K Saved, Do This | Ep 956
26 maart 2026 · 16 min
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Wealth begins the moment you stop worrying about tomorrow. For Alex Hormozi, that moment was hitting $100K in the bank. That’s when survival pressure disappeared, and long-term thinking finally became possible. In this episode, Alex lays out a 6-step roadmap to reach the 100K milestone. And getting there didn't mean just making more and more money. It meant being disciplined, being focused, and being intentional with time, money, and skills.
In this episode
00:00 Why 100K in the bank feels rich
00:58 Step 1: Reduce living expenses
03:38 Step 2: Stop wasting your free time
07:34 Step 3: Research a skill that people already pay money for
08:53 Step 4: Spend time learning: iterations, feedback, experts
11:37 Step 5: Invest in tools, implementation help, and trial attempts
13:27 Step 6: Avoid lifestyle inflation
More Value:
Book Your Spot To Join The 2-Day, Interactive Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
The 6 Levels of Making Money | Ep 955
24 maart 2026 · 17 min
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Most people can only get money by trading for it. In this episode, Alex Hormozi breaks down the six levels of trading stuff for money, revealing how each level ramps up leverage, income, and reward. From the lowest-risk 9-to-5 jobs to high-stakes equity deals, Alex explains how to decide which paths could work for you. Your income boils down to how much risk you're willing to take and how well you manage it.
In this episode
00:00 Introduction to deal structures
01:10 Scheme 1: I work, then you pay
02:06 Scheme 2: You pay as we go
03:22 Scheme 3: You pay, then I work
06:15 Scheme 4: You’re paid based on outcomes
10:00 Scheme 5: Buying and selling risk
11:19 Scheme 6: Always get paid no matter what
12:35 How to move up the pyramid
More Value:
Book Your Spot To Join The 2-Day, Interactive Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026. Lees meer -
You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954
19 maart 2026 · 16 min
Book Your Spot To Join The 2-Day, Interactive Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Adding friction to a sales funnel filters out unqualified leads, but it won't solve the growth problem. In this Q&A, Alex Hormozi helps two business owners attract high-quality leads and boost ROI without increasing unqualified traffic. Using targeted ads, smart content strategies, and high-value lead magnets will drive the right traffic and increase conversion rates significantly.
In this episode
00:00 When traffic isn’t the problem, but acquisition
04:11 Crafting content that drives higher quality leads
05:56 How to utilize Meta and YouTube ads to increase traffic
09:11 Achieving a higher ROI with LinkedIn and cold email strategies
13:08 Creating high-value lead magnets to better qualify leads
14:45 Using the calculator close strategy to boost conversions
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Lees meer -
How to Close a Deal on the Phone Before They Hang Up | Ep 953
17 maart 2026 · 10 min
Book Your Spot To Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Want to close more leads in less time? In this episode of The Game, Alex Hormozi reveals the step-by-step strategy for closing leads with precision. He covers the full sales process from creating urgency to take action, to presenting irresistible offers that make saying "yes" the only logical choice. Whether you're selling swim lessons or high-ticket services, this is about ensuring your prospect sees that the solution you offer is the only one that works.
In this episode
00:40 Closing deals by closing all other doors
02:18 Creating urgency for the prospect to take action
05:18 Crafting an irresistible front-end offer
05:43 How to upsell halfway through the offer
08:19 The sales process from warm leads to closing the deal
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Lees meer -
Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952
12 maart 2026 · 7 min
Join Alex Hormozi Live At The Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
How do you double revenue without reinventing your business model? In this episode, Alex Hormozi reveals how the predictability of seasonal fluctuations can be a massive advantage if you know how to scale it. Alex breaks down how to make more money by doing less and focusing on what’s already working. From the Theory of Constraints to cracking PPC and Meta ads, his insights will show you how to grow a seasonal business with predictable cycles without the typical stress and distractions.
YouTube Timestamps
00:00 Does catering have to be seasonal?
02:58 Why PPC and SEO are the main growth channels
04:00 Volatility vs. risk: embracing predictable business cycles to scale
06:30 Theory of constraints: why saying "no" is necessary for success
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Lees meer -
Focus Is Subtraction, Not Addition (ft. Leila Hormozi) | Ep 951
10 maart 2026 · 11 min
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You're about to hear the exact blueprint that took Alex Hormozi from hustling in the gym industry to dominating the social media game and building an empire. In this Q&A, Alex breaks down the top social media strategies that have fueled his success, revealing why YouTube is the conversion king and how Instagram still leads in traffic generation. He uncovers the realities of balancing intense business growth with personal relationships, offering insights that most entrepreneurs won't talk about. Alex also shares some tips to boost productivity and focus, especially for business leaders battling ADHD.
In this episode
00:00 Top ROI platforms: YouTube, Instagram, and TikTok
02:13 How Alex and Leila met
03:28 Balancing between business and a relationship
06:15 How to make cold calls and push through to seven figures
07:10 ADHD productivity hack: Focus through subtraction, not addition
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Find Something Worth Suffering For | Ep 950
5 maart 2026 · 26 min
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The idea of "following your passion" often misleads entrepreneurs into thinking they should only do what they love. In today’s episode, Alex Hormozi breaks down this myth and explains how passion is about finding something meaningful enough to endure the hardships that come with it. From grinding through sleepless nights to tackling a plateaued business, Alex emphasizes that all life paths come with challenges. Success and failure are on the same road. The difference is the willingness to keep going, even when it hurts. Find something worth suffering for and embrace the pain because it’s the price of progress.
In this episode:
00:00 The true definition of passion
07:00 Reframing life experiences to embrace bad things
09:20 Be passionate about why and how you do what you do
16:05 Embracing suffering as the cost for personal growth
17:33 Lessons from Mexico and sleeping on the gym floor
23:35 The secret to enduring suffering and achieving success
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Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en
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Rich People Buy Differently (So Price Like It) | Ep 949
3 maart 2026 · 44 min
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Most business owners aren’t “bad at business.” They’re just selling to broke people and then act surprised when the close rate is trash, churn is high, and customers complain nonstop. In this episode of The Game, Alex breaks down the uncomfortable truth: if you want to make money, you have to go where the money is. A small percentage of buyers control a massive percentage of the wealth, which means if you price and position your business for “everyone,” you end up building a business for the people who can’t pay. The goal is simple. Pick a better customer, build a bigger offer, and charge in a way that makes you more money with fewer sales.
In this episode
00:00 Why businesses struggle to make money
04:32 Applying the Pareto principle in profits
07:21 Top-down business and pricing strategy
16:10 Sell to the rich - they pay better, complain less
28:47 Picking price points: value over cost
32:50 How close rates reveal underpriced commodities
38:41 Stop selling commodities and raise prices systematically
More Value:
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Download your free $100M scaling roadmap here: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
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Stop Using Industry Standards If You Want to Win | Ep 948
18 februari 2026 · 18 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Use the Shape of Your Business to Scale | Ep 947
17 februari 2026 · 1 uur 16 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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You’re 28 Minutes Away From Never Being Broke Again | Ep 946
12 februari 2026 · 28 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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You Can Take Action with Incomplete Data | Ep 945
11 februari 2026 · 16 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Do Anything Exceptionally Well (even if you were starting out) | Ep 944
10 februari 2026 · 17 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Diagnose Before You Scale. Q&A | Ep 943
5 februari 2026 · 40 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Sell One Level Up to Scale Faster | Ep 942
4 februari 2026 · 21 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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If I Wanted To Scale A Service Business In 2026, Here's What I'd Do | Ep 941
3 februari 2026 · 57 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Define the Win or You’ll Never Hit It | Ep 940
29 januari 2026 · 58 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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How to Change Your Life | Ep 939
28 januari 2026 · 20 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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How to Sell High Ticket Offers to the Right Customers | Ep 938
27 januari 2026 · 47 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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A Million Dollars Is Not Enough | Ep 937
22 januari 2026 · 25 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Passion Is Suffering, Not Happiness | Ep 935
20 januari 2026 · 26 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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How To Grow ANY Business Once You Know Its Shape | Ep 934
15 januari 2026 · 1 uur 20 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Q&A. Growth Is Just Constraint Removal | Ep 933
14 januari 2026 · 1 uur
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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The Mathematics of Business, Explained | Ep 932
13 januari 2026 · 1 uur 2 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Q&A. From Sales God to Scale God | Ep 931
8 januari 2026 · 17 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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The Question That Actually Fixes Your Business | Ep 930
7 januari 2026 · 11 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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we made 106M in 72 hours. | Ep 929
6 januari 2026 · 27 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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If you want 2026 to be the best year of your life, listen to this podcast | Ep 928
1 januari 2026 · 7 uur 31 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
Timestamps:
0:00:00 - Intro
0:00:06 - Lesson 1: What I Wish Someone Told Me When I Was Broke
0:48:32 - Lesson 2: How To Win In Your 20s
2:00:00 - Lesson 3: Building Your Confidence
2:25:25 - Lesson 4: What I'd Tell My Younger, Poorer Self
2:53:27 - Lesson 5: Making 2026 Your Best Year
4:26:14 - Lesson 6: Brutal Truths That Give You an Unfair Advantage
5:03:30 - Lesson 7: Getting Rich in the Next 10 Years
5:48:53 - Lesson 8: How the 1% Build Wealth
6:54:08 - Lesson 9: For Ambitious People in Their 20s & 30s
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26 Harsh Lessons I Learned in 2025 | Ep 927
31 december 2025 · 1 uur 43 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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The Shortcut to High Margin Income. Hormozi Hotline | Ep 926
30 december 2025 · 24 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Stop Overthinking and Do the Thing That Works. Hormozi Hotline | Ep 925
26 december 2025 · 39 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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The Easiest Way to Make More Money With the Same Audience. Hormozi Hotline | Ep 924
24 december 2025 · 24 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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You’re Not Behind: How To Become Dangerous At Anything You Do | Ep 923
23 december 2025 · 30 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Why I Still Learn New Ad Platforms The Same Way I Did At $0 | Ep 922
18 december 2025 · 33 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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The System I Use to Make People Actually Listen | Ep 921
17 december 2025 · 32 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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If You’re Ambitious But Inconsistent, Please Listen to This | Ep 920
16 december 2025 · 26 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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If I Started A Business in 2026, I'd Do This | Ep 919
11 december 2025 · 18 min
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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