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HOW TO GROW YOUR GYM WITHOUT ADVERTISING💰🔥 ...and how learning how to market can make up for the fact that your gym isn’t as good as you’d like it to be | Ep 58
30 mei 2018 · 6 min
"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in growing a gym business. While organic growth is ideal, marketing and sales can provide the cash flow needed to improve service delivery and scale the business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:14) - Two schools of thought: marketing vs. organic growth.
(1:37) - Learn marketing to fix cash flow and scale gym.
(3:06) - Satisfy non-fitness needs for customer retention.
(3:58) - Overdeliver with extra services and exceed expectations.
(5:15) - Improve service to facilitate organic growth.
(5:48) - Learn marketing and sales to enhance gym potential.
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How I was voted president of my fraternity, Inner Circle member of the year out of 100+ high level marketers, and never had any trainer leave and try and steal clients... | Ep 57
21 mei 2018 · 8 min
“The reality is that if you give first, you're the one who always wins." Today, Alex (@AlexHormozi) discusses the importance of giving in interpersonal exchanges. He emphasizes that giving more than taking or matching can lead to success in personal and business relationships.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:53) - Successful givers trust with caution.
(2:48) - Giving creates positive impressions.
(7:38) - Giving first gains influence and leverage.
(7:52) - Giving more leads to long-term success.
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What to do when someone BASHES you...(Ex-clients, competition, whatever...) Out-SELL. Out-SERVE. Out-GROW. 😡 AND let it make you money. | Ep 56
18 mei 2018 · 11 min
"And the only thing to fight that emotionally is just go all in on your customers and continue to look at their problems, not your own." Today, Alex (@AlexHormozi) discusses how to handle criticism and negativity from others when you are successful in your field. He emphasizes the value of focusing on your customers and solving their problems rather than getting caught up in the criticisms of others.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:16) - Expect bashing. Stay focused, respond wisely.
(0:59) - Don't worry if bashing is from underdeliverers.
(3:42) - Don't get butt hurt. Focus on customers.
(5:52) - Stay focused on customers. Bashers are jealous.
(7:42) - Ignore bashers. Care for customers. Show social proof.
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MY $250k MISTAKE (and how to avoid it) 💵🔥💵🔥(ALL GYMS WHO WORK WITH US PLZZ LISTEN) ...and the ONLY strategic advantage a microgym has in the marketplace to command premium prices... | Ep 55
17 mei 2018 · 10 min
"Like every time you don't take money outta your business, you're doubling down." Today, Alex (@AlexHormozi) discusses the mistake of expanding a business too soon and spending money on unnecessary equipment instead of focusing on customer service. He advises gym owners to prioritize stacking cash and increasing profit margins before considering opening a second location.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:55) - Advantage: high-quality customer service and experience.
(4:14) - Learn from mistakes, avoid financial pitfalls.
(5:11) - Keep making money, stack cash.
(6:44) - Take home profits before second location.
(8:14) - Focus on net worth, not multiple locations.
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How Kemp Knott changed my life forever (and taught me humility).. | Ep 54
16 mei 2018 · 9 min
"That's not what the market thinks. That's not what reality thinks." Today, Alex (@AlexHormozi) shares a personal story about his high school experience and how it taught him the importance of hard work over talent. He encourages listeners to embrace the same mindset and work harder to achieve their goals rather than relying solely on natural abilities.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:00) - Kemp's struggles and value of hard work
(3:32) - Talent alone doesn't guarantee success
(5:59) - Humbling ourselves and learning from failures
(6:39) - Recognizing untapped potential in talented team members
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HOW TO RIP MONEY FROM THE HANDS OF BROKE PEOPLE... 🔥🔥🔥🔥🔥🔥🔥🔥 | Ep 53
15 mei 2018 · 8 min
"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell to "broke" people by adopting the belief that they are bad at managing their money and need help improving their lives through fitness and discipline. He also emphasizes the importance of not offering payment plans and avoiding down selling, as well as believing in the value of one's product or service.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:39) - Broke people are easier to sell to.
(2:36) - Payment plans hurt sales.
(4:19) - Avoid offering lower-priced alternatives.
(5:47) - Believe in customer improvement, exploit poor money management.
(6:44) - Gym trainers spend money on priorities, customers can too.
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REVERSE RISK AND MAKE MORE MONEY---MY FAVORITE CLOSE.🔥🔥🔥🔥🔥 "The Best Case/Worst Case" Close It's made me a ton of sales AND helped a lot of people take the next step... | Ep 52
11 mei 2018 · 7 min
"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Case Close. He emphasizes the importance of having a satisfaction guarantee when selling products and services, and how it can help businesses make more money and help more people.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Best case: amazing shape, inspire family, new clothes.
(2:52) - Overcome fears and doubts with Best/Worst case close.
(3:43) - Two refunds out of hundreds with 100% satisfaction guarantee.
(5:06) - Use risk reversal and satisfaction guarantee to boost sales.
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Three stories that will make you NO MONEY, but may improve the quality of your life❤️. "To understand is to forgive" ❤️- Pascal | Ep 51
10 mei 2018 · 11 min
"To understand is to forgive." Today, Alex (@AlexHormozi) discusses the importance of understanding and forgiving those who have wronged us, using personal anecdotes to illustrate his point.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Betrayal taught life lessons.
(1:32) - Ego flares but empathy forgives.
(4:29) - Empathy defuses anger towards trainer.
(7:07) - Understanding others avoids lashing out.
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Money is fickle...it FLOWS only to the people who pay the most ATTENTION to it... | Ep 50
9 mei 2018 · 5 min
"Money will pay attention back." Today, Alex (@AlexHormozi) discusses the importance of paying attention to money in order to build wealth and grow a successful business, emphasizing the need for budgeting and knowing key financial metrics. He also suggests that money has energy and will only stick to those who pay it the most attention.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:15) - Money flows, but sticks to landlords.
(2:53) - Attention is an asset. Pay attention to money.
(4:17) - Understand business numbers. Pay attention for financial success.
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Your work works on you more than you work on it... How your biggest challenges build your greatest strengths. Ryan McCarthy this one is for you. And why I started my first gym in Southern California | Ep 49
8 mei 2018 · 5 min
"If I'm gonna be the best, then I have to do it in the hardest place to go." Today, Alex (@AlexHormozi) discusses the benefits of working through hardships and how they can lead to building valuable skills and expertise. He emphasizes the importance of perseverance and the idea that all labor brings profit, even if it doesn't come in the form of immediate success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:52) - Hard work, experience enhance lead generation in tough markets.
(2:35) - Embrace hardship for strength and skill development.
(2:59) - Confronting challenges in tough markets leads to growth.
(4:23) - Overcoming hardships leads to success, skill development, growth.
(4:45) - Improve skills, breakthroughs will follow. Keep working, improving.
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“This is what hard feels like...” 🔥🔥🔥🔥 a lesson that impacted my life early on. | Ep 48
7 mei 2018 · 15 min
"I have this fundamental belief that people don't try hard." Today, Alex (@AlexHormozi) shares a personal story about how joining a fraternity in college helped him understand the value of hard work and persistence. He also discusses the importance of trying hard in business and not giving up when faced with challenges.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:37) - Pledging process: education, indoctrination, bonding with members.
(5:23) - Entrepreneurs expect easy success, struggle with challenges.
(6:38) - Hard work required for success despite difficulties.
(9:30) - Most businesses fail due to incompetence and lack of effort.
(10:36) - Many struggle, not enough effort to succeed.
(13:52) - Innovation from trying and testing, not just theorizing.
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💰💰🔥🔥HOW TO OVERCOME PRICE OBJECTIONS—My favorite one 🔥🔥...and a fun story to drive it home. | Ep 47
6 mei 2018 · 12 min
"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sales consultations. He shares a four-part approach that involves agreeing with the customer, explaining the decision to offer a premium product, restating the value, and asking the customer if they want to solve the problem or continue running in circles with cheaper options.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Focus on delay, decision-maker, and money.
(4:08) - Emphasize generational health, lasting results.
(7:12) - Address problem, provide necessary support.
(8:44) - It's okay to be afraid; you're normal.
(10:12) - Question prospects: What will change without investment?
(10:58) - Create impact, elicit gasp if necessary.
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📣📣GOOD NEWS: Why gyms arent going anywhere in the "new economy"...and how if you are doing a $99/mo bootcamp...you're gonna lose. | Ep 46
5 mei 2018 · 8 min
"Relationships are gonna build it, and that's what's gonna bring people in." Today, Alex (@AlexHormozi) discusses the future of the fitness industry in the face of automation and the rise of online retail. He emphasizes the importance of high-value services and building relationships with customers to succeed in the changing landscape.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:49) - Brick-and-mortar gyms will survive and adapt.
(2:00) - Success in retail requires high-value services and experiences.
(3:32) - Embrace being high ticket, highest value provider.
(5:32) - Exceptional service, support, and high success rates.
(7:02) - Human accountability and relationships sustain brick-and-mortar gyms.
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Why that person didn’t close...and how to use this one unstated fact to give you the upper hand in the sale | Ep 45
4 mei 2018 · 11 min
“You're trying to get them to think about all the things they've done and how much investment they've put into it." Today, Alex (@AlexHormozi) discusses the importance of establishing a gap between the customer's current situation and their desired outcome to close a sale. He emphasizes the advantage of having the customer express interest in the solution offered and provides examples of how to establish a gap in a weight loss or gym membership sales conversation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:08) - Clarify goals and past efforts to establish gap
(2:56) - Probing reveals marketing limitations for gym owners
(4:59) - Identify reason, leverage during conversation
(7:43) - Highlight unsuccessful attempts to block solutions
(8:47) - Overcome objections, remind of need for a solution
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WHY WE DONT COPY...AND WHY THIS MAY MAKE YOU MORE MONEY THAN ANYTHING (and give you peace of mind) | Ep 44
4 mei 2018 · 12 min
"Most people don't do their research." Today, Alex (@AlexHormozi) discusses the importance of not copying others in the industry and instead focusing on solving customer problems uniquely and innovatively. He emphasizes the need for research and testing to find successful solutions and avoid copying ineffective strategies.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:40) - Avoid copying others' pricing strategies, profitability varies.
(3:32) - Innovate, avoid typical guru business models.
(6:04) - Innovators enjoy full curve of success and profit.
(7:58) - Focus on problem, solve it, deliver unique solution.
(9:20) - People copy wrong aspects without understanding their purpose.
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Your CHARACTER and your CASH FLOW are inseparable over a prolonged timeline #truthwins | Ep 43
3 mei 2018 · 13 min
"The truth always wins." Today, Alex (@AlexHormozi) discusses the importance of honesty for long-term success in both business and personal life. He emphasizes that lies consume attention, weaken character, and ultimately hinder progress, while truth strengthens relationships and builds trust.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Truth accelerates thoughts, dishonesty consumes attention.
(2:55) - Lying guarantees failure, honesty leads to success.
(5:18) - Truth prevails, lies get exposed and ruin you.
(6:32) - Dishonesty erodes character, truthfulness defines integrity.
(8:46) - Embrace truth, build trust, and gain respect.
(10:44) - Lies weaken you and hinder your dreams.
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UNDERSTANDING REAL COSTS, OPPORTUNITY COSTS, AND REAL BENEFIT* DAILY CASH FLOW VS PROJECTED (and how to turn what you want into what you got). | Ep 42
3 mei 2018 · 8 min
"It's just a question of distraction versus focusing on the thing that makes you money." Today, Alex (@AlexHormozi) discusses the factors behind the decision to turn down a $50,000 offer. He breaks down the real and opportunity costs of time and how they relate to valuing one's time and making efficient business decisions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:50) - Better explanations help more people.
(3:27) - Costs of accepting offer: real and opportunity.
(4:01) - Less efficient time use, need for customization.
(5:07) - Generating more income from main business focus.
(6:40) - Considering real income, projected income, market valuation.
(7:14) - Distraction vs. focus on revenue-generating business.
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Why I Turned Down Two People Who Offered Me $50k For A Single Day Of Coaching/Consulting & How This Will Help You Make More Money At Your Gym... | Ep 41
1 april 2018 · 8 min
"Sometimes you gotta go slow to go fast." Today, Alex (@AlexHormozi) emphasizes the importance of focusing on one thing and doing it well to succeed as an entrepreneur. He recounts a story of turning down high-paying consulting clients to maintain focus on his main business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:49) - Declined clients to focus on own business growth.
(2:41) - Repetition and improvement is our business model.
(3:49) - Focus and mindset contribute to success, avoid distractions.
(4:59) - Your attention is valuable, don't let others take it.
(6:33) - Say no to distractions, focus on end goal.
(7:33) - Concentrate on one location or business for success.
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HOW TO OVERCOME “I NEED TO THINK ABOUT IT 😱😱😱” EVERYTIME 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 Do not listen to this if you don’t want to help people... | Ep 40
30 maart 2018 · 5 min
"You're mistaking the fact that you need time in order to make better decisions. Today, Alex (@AlexHormozi) shares tactics for overcoming objections in sales conversations. He emphasizes the importance of understanding the customer's main concern and using it to address their fears.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Challenge assumptions for decision time.
(2:49) - Address fear of wasting money and value.
(3:32) - Offer service guarantee for reassurance.
(4:41) - Highlight risk mitigations for decision-making anxieties.
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Fire The Crazies | Ep 39
15 maart 2018 · 15 min
"You just gotta excuse it. You just gotta let people go.” Today, Alex (@AlexHormozi) discusses dealing with difficult clients and the importance of understanding their decision-making process. He also emphasizes the value of being truthful and making sound decisions based on available information.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Partnership declined due to inconsistent response and respect.
(2:48) - Importance of standing by one-time offers and integrity.
(9:22) - Dealing with clients with broken decision-making processes.
(13:32) - Reflection on honesty and truth in business decisions.
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THE SECRET TO STACKING CASH MONTH IN/MONTH OUT & HOW LIFTING AND BUSINESS ARE THE SAME | Ep 38
9 maart 2018 · 10 min
“Most people think they need to have a different promise when really they just need to have better delivery." Today, Alex (@AlexHormozi) talks about the importance of consistency in business and how doing the boring stuff, such as providing exceptional customer service and consistency, makes you money. He emphasizes that successful businesses are not necessarily new businesses but those that do what old businesses are supposed to do.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:06) - Equation fun, consistency makes money.
(2:57) - Business simple, hard to execute consistently.
(4:31) - Most businesses fail due to inconsistency and effort.
(6:20) - Consistency challenging, vital for business growth.
(7:43) - Stick to what works; resist constant change.
(9:07) - Successful businesses provide good service, fulfill promises consistently.
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HOW TO MAKE MONEY EVEN IF YOU DON'T CARE ABOUT WEIGHT LOSS ANYMORE...(and not feel bad about it) | Ep 37
8 maart 2018 · 11 min
“You serve them better because you're not lying.” Today, Alex (@AlexHormozi) discusses the importance of being passionate about customers and provides advice for those who may not feel passionate about their customers. He suggests being exceptional at business and positioning oneself as an exceptional business owner to better serve customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:02) - Passion for customers is crucial for success.
(4:26) - Focus on being exceptional in business.
(6:41) - Be passionate about delivering exceptional products.
(7:49) - Be honest and focus on running an exceptional business.
(8:47) - Admitting lack of passion allows focus on business excellence.
(9:06) - Be an exceptional business owner for success.
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How To Win At Business | Ep 36
6 maart 2018 · 18 min
“The only thing that differentiates what we get done is our level of skill." Today, Alex discusses the importance of focus and hard work in entrepreneurship. He shares his experience of working hard to work smarter and advises entrepreneurs to focus on one business and acquire the necessary skills to succeed.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:57) - Avoid unprofitable partnerships, pay instead of sharing income.
(3:24) - Focus on one area to excel and avoid overextension.
(6:32) - Core functions are crucial for business success.
(8:53) - Hard work and motivation are keys to success.
(11:43) - Skills matter more than work-life balance in the market.
(15:43) - Successful businesses require skill and hard work.
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HOW TO HAVE MORE SEX, MAKE MORE MONEY, AND HAVE FUN LIVING IN A “MONTH TO MONTH” MARRIAGE WITH YOUR CUSTOMERS | Ep 35
3 maart 2018 · 14 min
"I'm all about raising prices, but I'm all about being ten times more valuable than my price.” Today, Alex (@AlexHormozi) talks about the importance of fulfilling the needs of customers and employees on a week-to-week basis rather than relying on contracts. He also emphasizes constantly innovating and providing abundant value to stay ahead of competitors.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:42) - Focus on core tenets for consistent decision-making.
(3:30) - Consistent effort is key in marriage and business.
(5:42) - Create an outstanding customer experience; avoid relying on contracts.
(8:33) - Treat customers as if you're only as good as the last interaction.
(11:08) - Focus on daily efforts and continuous improvement.
(12:51) - Invest in employees' growth to serve customers better.
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Watch Your Mouth | Ep 34
23 januari 2018 · 9 min
"The culture always has to start at the top, right?" Today, Alex (@AlexHormozi) Today, Alex (@AlexHormozi) emphasizes the importance of setting a positive example and instilling a culture of excellence and world-class support in order to increase productivity and build a successful team. He also encourages listeners to pay it forward and share the podcast with others through word of mouth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Align actions with desired culture.
(2:54) - Lead by example, set high standards.
(4:54) - Value customers when talking about them.
(6:39) - Address disrespect and lead responsibly.
(8:17) - Inspire team with exceptional service leadership.
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How To Overcome Price Objections Like A Sales GENIE | Ep 33
19 december 2017 · 7 min
"It's not a budget issue. It's usually a priorities issue." Today, Alex (@AlexHormozi) discusses the importance of understanding customer needs and priorities when selling, and shares a story about how a purchase can mark a transition in identity and priorities. He also encourages listeners to rate, review, and share the podcast to help more entrepreneurs succeed.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(01:32) - Prioritize spending on health, coaching for personal transformation
(05:16) - Prioritize health, coaching for best version, identity shift
(05:59) - Introduce permanent cost with aligned priorities for success
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How To Ride The Virtuous Cycle of High Pricing and Grateful Customers | Ep 32
13 december 2017 · 9 min
“I'm worth what I'm charging." Today, Alex (@AlexHormozi) discusses the virtuous and vicious cycle of pricing in business. He explains that lowering prices can lead to decreased perceived value, worse customers, and reduced profits, while raising prices can lead to increased emotional investment, better customers, and increased profits.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:33) - Attract better customers, improve service, increase profits.
(3:04) - Virtuous vs. vicious cycle in pricing.
(5:32) - Higher prices lead to value, better customers, investment.
(7:00) - Exceptional support without time constraints due to high prices.
(8:07) - Increase prices significantly for better buying decisions.
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Slay One Dragon At A Time | Ep 31
7 december 2017 · 4 min
"Stop being busy all the time and stop spreading yourself crazy thin." Today, Alex (@AlexHormozi) discusses the importance of focusing on one business at a time in order to achieve success and avoid spreading oneself too thin. He shares personal experiences and advice from a business mentor to emphasize the benefits of this approach for business owners.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:18) - Solve one business's issues before branching out.
(1:10) - Eliminate distractions and give full attention.
(2:05) - Don't fear failure; commit and make it work.
(2:42) - Focus on one thing to increase productivity and income.
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How to 2X Your Show Rate WITHOUT Taking A Credit Card | Ep 30
7 december 2017 · 4 min
"We'll help you get people in the door without them being offended." Today, Alex (@AlexHormozi) shares tips on how to elegantly respond to the question "how much is your program?" without sounding pushy or unprofessional. By using the analogy of a mechanic giving a quote before seeing the car, he explains why a needs assessment is required before determining the price.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Agree, explain need for assessment
(2:02) - Avoid ranges, emphasize personalized assessment
(2:31) - Use "epiphany bridge" to align ethically
(2:59) - Never get price over the phone, unethical.
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Serve less Make More - Raising your EFT | Ep 29
6 november 2017 · 11 min
"And it all comes down to making sure that our prices make sense." Today, Alex (@AlexHormozi) discusses the importance of raising EFT prices for legacy gym members and how to handle the situation with honesty and respect. He emphasizes the need to focus on profitability and offers tips on how to communicate the price increase effectively.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Careful communication for raising gym prices
(1:43) - Ethically explain need for profitability with price increase
(3:15) - Address concerns and negotiate alternative terms
(5:43) - Personally contact customers to discuss pricing changes and benefits.
(7:30) - Explain the necessity of raising prices for business growth.
(8:51) - Increasing blended average EFT for higher profits and capacity.
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Focus on your CLIENTS not the competition | Ep 28
24 oktober 2017 · 6 min
"Would happen if we had 10 gyms in one market that ran all of our systems?" Today, Alex (@AlexHormozi) discusses the importance of focusing on client results and exceptional service rather than worrying about competition. He provides practical tips for gym owners to attract and retain clients, including leveraging referrals, holding events, and providing compelling offers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:31) - Prioritize client results and service for competition handling.
(2:39) - Shift to abundance mindset, leverage existing customers.
(3:42) - Channel attention into better-serving customers.
(4:48) - Explore customer acquisition beyond Facebook: referrals, etc.
(5:42) - Winners focus on their own success, not competitors'.
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FAQ pt. 2 | Ep 27
20 oktober 2017 · 14 min
“One of you has to suck it up and become good at the other thing." Today, Alex (@AlexHormozi) shares his experience on scaling a gym business and working together with a partner. He also talks about the importance of having a morning routine, separation of roles, and clear boundaries when working with a significant other.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(2:23) - Trial and error needed for gym scaling
(4:41) - Establish boundaries when working with a partner
(7:05) - Morning routine, workouts, separation of roles important
(9:42) - Clear roles and not controlling everything is key
(11:56) - Marry partner with shared goals and vision
(12:36) - Grow business by focusing on what's necessary
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YOUR TOP QUESTIONS ANSWERED Pt. 1 | Ep 26
13 oktober 2017 · 11 min
"Your mind is the long game. You are the biggest investment you can make." Today, Alex (@AlexHormozi) answers frequently asked questions from gym owners, discussing topics such as running a business on autopilot, firing clients, and determining the appropriate continuing education. He also shares personal experiences and insights on the challenges and rewards of running a successful business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:54) - Automate business with efficient systems.
(2:46) - Connect with cause and customers for motivation.
(4:08) - Use intuition and feedback to let go.
(5:17) - Shift to "done with you" for scalability.
(7:26) - Invest in continual education for growth.
(8:41) - Invest in yourself for long-term security and growth.
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How to Train Employees | Ep 25
29 september 2017 · 9 min
"You scale by training." Today, Alex (@AlexHormozi) discusses the checklist for scaling a service-based business, including product expertise, communication cycles, and a daily checklist for team members. He emphasizes the importance of digital training and ClickFunnels membership sites for efficient scaling.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:19) - Four Rs document: roles, responsibilities, requirements, results.
(3:32) - Use perfect day template or daily checklist for roles.
(5:09) - Provide digital training materials for each position.
(7:32) - Structure positions with overviews, Four Rs, expertise, cycles, checklists.
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How To Transform Lives Not Bodies | Ep 24
23 september 2017 · 12 min
"Once it's a part of their identity, then you have 'em for life." Today, Alex (@AlexHormozi) discusses the concept of a big promise in marketing and how exceptional fulfillment is crucial for the success of a business. He also shares insights on how gym owners can engineer experiences that fulfill the six human needs to retain clients and make fitness a part of their identity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Focus on conviction and fulfillment for differentiation and success.
(2:46) - Engineer experiences that fulfill six human needs for success.
(5:43) - Conviction and fulfillment determine business success. Make it a lifestyle.
(7:43) - Fulfill big promise to build conviction and charge premium.
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Steps to Gym Owner Freedom | Ep 23
17 september 2017 · 8 min
"The highest and best use of your time is to sell." Today, Alex (@AlexHormozi) discusses steps to achieve freedom as a gym owner, including hiring trainers and administrative assistants, and focusing on sales.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:01) - First 4 hires in business
(3:32) - Hire trainers, administrative staff to free time
(4:38) - Hire 2 assistants, 1 sales manager for location
(5:32) - Steps to Freedom: hire trainers, staff, sales manager
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How to Sell Expensive Stuff Part 3 | Ep 22
5 september 2017 · 12 min
"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a product or service and the importance of overcoming limiting beliefs. He emphasizes the use of testimonials and social proof to convince potential customers and encourages gym owners to focus on creating a choreographed buying experience.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:23) - Two persuasion questions: value and belief in results.
(1:43) - Use testimonials and social proof for impact.
(4:26) - Overcome limiting beliefs with examples and solutions.
(6:43) - Persuasion strategies to sell and impact lives.
(9:28) - Selling helps people make the right decision.
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How to Sell Expensive Stuff Part 2 | Ep 21
31 augustus 2017 · 10 min
"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of persuasion. He breaks down how to build value for emotional sales and sell a new identity to potential clients.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:42) - Idealize permanent weight loss
(2:23) - Demonstrate long-term improvements
(4:30) - Explore value of being in great shape
(5:42) - Strong body and lifestyle have worth
(6:49) - Overcome objections, highlight long-term success
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How to Sell Expensive Stuff Pt. 1 | Ep 20
25 augustus 2017 · 7 min
“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the process itself. He also touches on the concept of increasing a customer's conviction in the sales process.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:46) - Sell promise of leads, customers, revenue increase
(1:35) - Successful sales deliver on promises
(3:35) - Address conviction and belief in promise
(5:36) - Sell achievable goal, help prospects believe in ability
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First 10 Seconds of Your Phone Call | Ep 19
23 augustus 2017 · 5 min
"Within the first 10 seconds. I've already built more rapport than most people do." Today, Alex (@AlexHormozi) shares useful tips on how to increase sales through phone calls, including using an automated dialer and modeling organic communication. He also emphasizes the importance of leaving a review and sharing the podcast to help spread the word.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:40) - Make a strong impression early on.
(1:37) - Model organic interactions for engagement and rapport.
(2:32) - Build rapport with prospect's name and proactive approach.
(3:35) - Increase calls and create engaging conversations to enhance sales.
(4:38) - Use a dialer and effective communication techniques to boost sales.
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Take-Aways From Our 30k Mastermind | Ep 18
19 augustus 2017 · 9 min
"Retention is the reason that you can't grow." Today, Alex (@AlexHormozi) talks about the importance of retention in the gym business and shares insights from a recent weekend meeting with gym owners. He emphasizes the need to track retention numbers and offers tips on how to keep customers and grow your business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Retention is crucial for gym profitability.
(2:33) - Acquire, retain, and increase gym sales.
(4:04) - Continually deliver value, not just contracts.
(4:35) - Calculate retention rate, focus on satisfaction and loyalty.
(6:52) - Track retention numbers, identify patterns, improve retention.
(7:32) - Cutting attrition easier than acquiring new customers. Focus on retention.
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Speed is King | Ep 17
16 augustus 2017 · 8 min
"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance of creating a need in a customer's life in order to increase the likelihood of them buying your service. He also emphasizes the significance of contacting leads quickly and discusses the impact of speed on closing deals.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:22) - Contact leads in 30 min for higher sales.
(2:43) - Quick response triples sales conversion rate.
(5:07) - 10 min for fast contact to payment.
(5:54) - Immediate response satisfies customer's need for speed.
(7:19) - Call leads immediately to increase chances.
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The Story of the Ham & Garlic | Ep 16
10 augustus 2017 · 9 min
"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and the garlic" as a way to attract and create new customers in the fitness industry. He emphasizes the importance of meeting customers where they are and giving them what they want in order to provide them with what they need.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:40) - Wrap what customers need with what they want for success.
(2:42) - Market your services with appealing offers to attract customers.
(5:16) - Meet customers where they're at and educate them to grow.
(7:21) - Offer entry-level services and ascend customers to higher levels.
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Do More For Your Customers | Ep 15
7 augustus 2017 · 7 min
"It's crazy what actually happens when you try and go above and beyond." Today, Alex (@AlexHormozi) discusses the importance of delivering exceptional customer service in order to increase prices, retain customers, and gain more referrals. By going above and beyond, small businesses can gain a competitive advantage in the marketplace and improve their overall success.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:22) - Consider exceptional service for higher prices and retention.
(1:14) - Focus on amazing customer service to stand out.
(1:58) - Implement low-cost actions for above-and-beyond experiences.
(3:33) - Write personalized cards and show genuine care.
(4:51) - Track red flags, ask for feedback to improve retention.
(5:40) - Elevate customer service for competitive advantage, loyalty.
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5 Core Functions of A Business | Ep 14
2 augustus 2017 · 4 min
"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to think about them. He emphasizes the importance of not only lead generation but also lead nurturing, sales, fulfillment, and ascension and resell for a thriving and successful business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:13) - Lead generation is important in the business pipeline.
(0:45) - Follow lead gen, inquiry, and nurture sequence.
(1:26) - Craft a sales process and choreographed experience.
(1:42) - Focus on exceptional fulfillment for customer satisfaction.
(2:00) - Don't overlook ascension, reselling, and referrals for growth.
(2:48) - Upsell and retain customers for higher-priced programs.
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Stop Training Sessions | Ep 13
28 juli 2017 · 9 min
“Each sale to you is worth so much more than the time it would've taken you."Today, Alex (@AlexHormozi) discusses the importance of outsourcing tasks in order to maximize revenue and grow a successful gym business. He emphasizes the need to focus on marketing and sales, and to avoid getting caught up in time-intensive tasks such as training sessions and admin work.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:48) - Outsource tasks to leverage time.
(2:57) - Continually replace yourself as an entrepreneur.
(5:02) - Learn marketing, don't rely on agencies.
(5:47) - Trainer skills ≠ running a successful gym.
(7:16) - Outsource training to focus on revenue.
(8:42) - Check case studies, join Gym Launch Secrets community.
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Mini Events for Referrals | Ep 12
24 juli 2017 · 7 min
"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events for gym clients through referrals and exclusivity. He emphasizes the importance of having an ROI component and measuring the success of the event.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:51) - Exclusive events for referrals to drive significance and status.
(1:32) - Small events for top referrers create scarcity and status.
(3:12) - Referrals increase lifetime value and generate more referrals.
(4:15) - Host exclusive events to inspire and attract top clients.
(4:48) - Direct mail and personalized invitations for big events.
(5:32) - Treat best clients to exclusive retreats and leverage referrals.
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How To Sell To Broke People | Ep 11
21 juli 2017 · 10 min
"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone equally.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:32) - Challenge belief that broke people can't afford services.
(2:56) - Poor people's lack of money management benefits sales.
(3:32) - Everyone deserves equal chance to buy services.
(5:15) - Avoid self-sabotaging sales by giving equal opportunity.
(6:41) - Believe in leading broke individuals to abundance through program.
(7:32) - Be an equal opportunity salesman and genuinely help everyone.
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The Best Firing Script Ever | Ep 10
19 juli 2017 · 7 min
"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult employees. He emphasizes the importance of casting a big vision for the company and articulating grievances to the employee before citing bad behavior and ultimately letting them go if necessary.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:45) - Use a simple script for tough decisions
(1:43) - Align with vision, explain issues
(3:03) - Let go if they understand, else it's their problem
(3:43) - Remove cancerous employees to protect, foster growth
(4:59) - Focus on finding replacement, don't worry about customers
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Cost of Acquisition | Ep 9
18 juli 2017 · 12 min
"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type of traffic and the importance of understanding pricing and conversion rates in building a strong sales pipeline. He emphasizes the value of earning per click and how it can protect businesses in the long run.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:43) - Maximize revenue with upsell sales pipeline.
(2:48) - Spend more on acquiring customers to win.
(4:48) - Charge more for better customer experience.
(6:17) - Understand customer acquisition costs to strengthen position.
(8:24) - Convert process for profitable marketing and lead optimization.
(10:34) - Analyze pricing, conversion rates, and acquisition costs for profitability.
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