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710 afleveringen, van nieuw naar oud
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Amazon vs Walmart - The Stealth Enemy | 6
6 mei 2020 · 26 min
As the COVID-19 virus spreads across the globe and forces people inside their homes for months, the world relies on online shopping more than ever. Amazon and Walmart both struggle to keep up with surging demand as their legendary infrastructures are put to the test. And workers inside both companies rise up, arguing that the retail giants are failing to protect them from the virus, prioritizing the bottom line over workers’ health. They’re both more powerful than ever, but also more vulnerable. Lees meer
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Sponsored: When Small Businesses Think Big - Atari & Red Bull (Dell Podference) | 1
5 mei 2020 · 32 min
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small. Lees meer
In 1972, pinball machines and mechanical games ruled the arcades. Then, Atari founders Nolan Bushnell and Ted Dabney came up with a game on a television screen controlled by two players. Pong helped catapult Atari from a start-up to the leader of video games, where it would stay – almost unopposed – for the next decade.
Once Atari made Pong, the company took off like a rocket. But for Dietrich Mateschitz, success was a slog. When he returned home to Austria from a trip to Thailand in 1982, he brought an idea for an energy drink with him. His creation was expensive and tasted foul, and would be rejected over and over. But a slick marketing campaign made it the symbol of club cool and fuel for daredevils — and it took North America by storm.
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Amazon vs Walmart - Food Fight! | 5
4 mei 2020 · 23 min
Amazon decides to go after Walmart’s biggest category: fresh food. But moving into groceries is harder than Bezos expected. Meanwhile, Walmart has finally found success in marrying their online operation with their brick and mortar stores by allowing consumers to order groceries online and pick them up at a store. And with an aggressive new head of online sales — who has a personal vendetta against Bezos — Walmart is feeling good. But, determined to make an impact in the world of fresh food, Bezos makes a move that surprises everyone and upends the retail world yet again. Lees meer
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Amazon vs Walmart - There’s No Business Like Shoe Business | 4
29 april 2020 · 22 min
Walmart finally decides to focus aggressively on its e-commerce division, but struggles with the best way to use the internet to reach consumers. They decide their best strategy is to buy up successful online retailers. Unbeknownst to Walmart, Amazon, which is looking to move into apparel sales, is pursuing a similar strategy. As the two companies go head-to-head over an unlikely product, Walmart is unprepared for just how dirty Amazon will play. Lees meer
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Amazon vs Walmart - Priming the Public | 3
27 april 2020 · 24 min
By the mid-2000s, Walmart is starting to show some cracks. They are still successful, but bad press and sluggish growth are taking a toll on their earnings. The company debates the best way to move forward, including focusing on online sales, something they’ve long eschewed. As Walmart waffles, Amazon launches a risky new program that sews internal dissent, but moves the goal posts for e-commerce once again. Lees meer
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Amazon vs Walmart - Provoking the Giant | 2
22 april 2020 · 24 min
In the late 1990s, Walmart is happily trucking along, dominating the American retail market. They’re expanding locations and increasing their own backend efficiencies to keep prices low. It’s a formula that’s worked for decades and they see no reason to change now. Lees meer
But as Bezos expands Amazon’s offerings, he quickly realizes that he doesn’t have the infrastructure to keep up with his ambitions. His warehouses are in chaos. There is only one company that knows infrastructure at the scale he envisions: Walmart.
When Bezos starts poaching Walmart’s executives, he brings Amazon into Walmart’s sights. And they don’t like what they see.
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Amazon vs Walmart - The Big Bang Theory of E-Commerce | 1
20 april 2020 · 23 min
Ninety-six percent of Americans now shop online, snapping up everything from rare coins to industrial-sized barrels of hand sanitizer. Almost half of those purchases take place on one website: Amazon. Lees meer
But before sales were a click away, Walmart was the top dog, decimating main streets across America with its big-box efficiency and ruthlessly low prices.
It’s 1994, and a slim 30-year-old with thinning hair dreams of leaving his high-paying finance job to sell books on the internet — a move he’s convinced is his ticket to one day dominating the world of e-commerce. Jeff Bezos just has to break the news to his parents. Luckily, he’s already found the perfect name for his new venture.
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An Inside Look at The North Face with Former CEO Hap Klopp | 7
15 april 2020 · 23 min
One of the key players in the story of The North Face is Hap Klopp, who in 1968, bought the then-burgeoning outdoor sports equipment store. He bought the company for the bargain price of $60,000. Lees meer
Klopp was CEO of The North Face for the next 20 years, and turned the small chain of Bay Area stores into a multi-million dollar business. Today, The North Face is a global brand that can be found in 5,000 locations across 50 countries.
We’ll hear from Klopp on what the journey was like to become one of the biggest outdoor apparel brands.
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The North Face vs Patagonia - Eco-Samurai | 6
13 april 2020 · 25 min
It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear. Lees meer
Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.
But soon, the two rivals will find themselves coming together to battle a common foe.
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The North Face vs Patagonia - Rescue Mission | 5
8 april 2020 · 26 min
It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores. Lees meer
But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge.
Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech.
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The North Face vs Patagonia - Zen and the Art of Business | 4
6 april 2020 · 26 min
It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created. Lees meer
Meanwhile, The North Face’s new owner Odyssey International is pushing the limits as it scrambles to become the king of the mountain.
But when economic headwinds roll in and bring recession, both companies find themselves battling unforgiving conditions.
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The North Face vs Patagonia - Patagucci | 3
1 april 2020 · 26 min
It’s the late 1970s and Patagonia’s living hand to mouth and looking for a way to stoke sales. But when founder Yvon Chouinard suggests making a jersey from an unusual fabric, Patagonia creates a mountain staple and finds its products becoming a favorite of the catwalk crowd. Lees meer
Meanwhile, The North Face faces tough terrain as Asian imports undercut its American-made gear and the growth in backpacking sales flatlines.
But as both companies rise higher and higher up the corporate ladder, Chouinard and North Face CEO Hap Klopp find themselves wondering what it’s all for.
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The North Face vs Patagonia - Blazing Trails | 2
30 maart 2020 · 26 min
It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too. Lees meer
But Klopp’s not the only one tapping into new opportunities. Climbing equipment maker Yvon Chouinard is about to make a chance discovery in Scotland. It will lead him into the apparel business through a new venture called Patagonia.
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The North Face vs Patagonia - Dirtbags | 1
25 maart 2020 · 23 min
It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry. Lees meer
The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wilderness.
Niether dreams of riches. They just want enough money to keep climbing. But when they both start businesses based on their hobby, little do they realize that they’re about to climb the heights of corporate America too.
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Starbucks vs Dunkin - Luckin: China’s Coffee Dark Horse | 7
23 maart 2020 · 24 min
There’s no doubt that Starbucks and Dunkin Donuts have created empires throughout the U.S. and internationally. Starbucks has more than 15,000 locations in the U.S. alone, and Dunkin Donuts is now in 43 countries. But there could be yet ANOTHER brewing business that’s raring to make a dent in Starbucks’ customer base. Lees meer
Hailing from China, that new competitor is Luckin Coffee, marketing itself as the convenient gourmet coffee choice, with a lower price point than Starbucks. Sounds a bit like Dunkin’s strategy, right? And in May of 2019, the Chinese coffee giant made its initial public offering in New York.
So could Luckin be on its way to the U.S.? And if so, should Starbucks prepare for its next “Business War” with Luckin here on American soil?
For some answers, our host David Brown chats with market strategist Judy Ganes. Ganes is president of J Ganes Consulting where she focuses on products such as sugar, cocoa, and of course, coffee.
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Starbucks vs Dunkin - The Cold Rush | 6
18 maart 2020 · 25 min
Dunkin and Starbucks are going full on 21st century, doing all they can to top each other with new concept stores, vast emporiums, vegan food options, oat milk lattes and “high- velocity innovations.” But the real world keeps intruding and they can’t get away from it. For all their success, can they truly command their futures? Lees meer
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Starbucks vs Dunkin - A Grande Fail | 5
16 maart 2020 · 26 min
The Great Recession doesn’t play favorites and both Starbucks and Dunkin are hit hard. As more customers make coffee at home, Dunkin leans into its reputation as the “everyman’s brand” to lure them back. Meanwhile, Starbucks looks to cash in on an untapped beverage market with a risky move. And they both have to contend with public outcry after major PR blunders. Lees meer
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Starbucks vs Dunkin - Trouble is Brewing | 4
11 maart 2020 · 24 min
Howard Schultz can hardly believe the mess his company is in, with sales in free fall. To pull out of it, he’ll need to make a radical move. Yet no matter what he does, Starbucks’ problems only get worse. And Dunkin Donuts is in expansion mode, looking to capitalize on the coffee giant’s missteps. Then, a blind taste test tips the scales in an unexpected direction. Lees meer
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Starbucks vs Dunkin - Schultz vs The Bean Counters | 3
9 maart 2020 · 28 min
Howard Schultz has found his mission. He’s burning to turn Starbucks into an espresso bar business, but he can’t convince Starbucks owners to get onboard. Back in the Northeast, Bill Rosenberg is frustrated too. His son, who’s now Dunkin Donut’s CEO, has ideas that seem sure to wreck the company. Both Schultz and Rosenberg, 3,000 miles apart, are looking for ways to assert control. But soon, Starbucks and Dunkin will come head to head with their biggest challenge: each other. Lees meer
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Starbucks vs Dunkin - Mission Espresso | 2
4 maart 2020 · 25 min
While Dunkin Donuts expands and flourishes, Howard Schultz is bored. But then the 28-year-old New Yorker gets wind of a Seattle company with just four stores that’s selling more coffee makers than Macy’s. He’s got to know why. So he heads to Seattle to check out this company that calls itself Starbucks Coffee and Tea. What he finds there is a revelation but while he’s being seduced by the aroma and taste of delicious coffee, Dunkin Donuts popularity is soaring thanks to a beleaguered baker. Lees meer
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Starbucks vs Dunkin - A Steamy Culture Clash | 1
2 maart 2020 · 25 min
A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s Finest Coffee. But in San Francisco, an enterprising immigrant from the Netherlands named Alfred Peet thinks he sells the world’s finest coffee. When two young guys from Seattle get a taste of it, coffee will never be the same. Lees meer
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Nintendo vs Sony - No Surrender | 6
24 februari 2020 · 25 min
After years of sitting on the sidelines of the next-generation console war, Nintendo is finally ready to make its move. But, the years it’s spent building it’s reassuring family-friendly reputation is now a weakness. Nintendo children of the 80s are all grown up, and want adult games. Sony is able to release edgier fare like Grand Theft Auto and Tomb Raider. The half-decade cold war between Sony and Nintendo is about to turn hot. Their next head-to-head battle is a multi-billion dollar clash that will define the future of video games. And in the real world, just one of them can prevail. Lees meer
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Nintendo vs Sony - The Sleeping Giant | 5
19 februari 2020 · 23 min
Nintendo decided early on that the Nintendo 64 would be a cartridge console, instead of a CD console. But CDs are much cheaper to make and have much better graphics. Game companies are upset, and defect to Sony. In a few months time, Sony has two of the most popular game series in Japan to itself. Nintendo will now have to make its own games that are strong enough to outsell PlayStation. It’s Nintendo vs the world. They’re taking a huge gamble, and this is not a game. Lees meer
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Nintendo vs Sony - Game Time | 4
17 februari 2020 · 24 min
This is a story about Sony and Nintendo, but it also involves a little company called Sega. Ever play Sonic the Hedgehog? That’s Sega. And during Nintendo’s domination of the US market, they were the only company able to fight back. That is, until they tried to outplay Sony. Lees meer
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Nintendo vs Sony - Charm Offensive | 3
12 februari 2020 · 25 min
From the moment it began, the PlayStation project was in danger. The problem was none other than PlayStations knight and chief advocate: Kutaragi. He thought the now-iconic handlebar controller design was “too different” from the flat rectangles people were used to. To make matters worse, PlayStation was getting closer and closer to launching without any games… a console with no games? Good luck with the PlayStation now, Sony. They were in trouble. And Nintendo knew it. Lees meer
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Nintendo vs Sony - Man of Steel | 2
10 februari 2020 · 29 min
It's 1949. 22-year old Hiroshi Yamauchi is the heir apparent for his family's playing card company, Nintendo. From humble beginnings as a scrappy street stall founded in Kyoto's back alleys to the largest card company in Japan by the time Yamauchi takes over, this isn't a company that backs down easily when a little competition comes in. But it was a company that changed its entire business over a couple of... cartoon characters. Lees meer
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Nintendo vs Sony - Stabbed in the Back | 1
5 februari 2020 · 30 min
Once a symbol of 80s teenage nerdom, video games are now as common as television sets in American households. Can you imagine a world where the Sony PlayStation didn’t come out? That’s what almost happened. Originally conceived as a joint venture between Nintendo and Sony, the SNES-CD was supposed to be the bridge between Japan’s two largest tech companies. Instead, it drove the companies to war, an intense competition for entertainment domination that still goes on today. Lees meer
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Boeing vs Airbus - The Max Controversy | 7
27 januari 2020 · 25 min
For more than 50 years, a version of Boeing's 737 aircraft has sailed the skies, dominating the market for short-range, short-haul domestic planes. The 737 is the best-selling commercial aircraft of all time. But competition in the late 1980s got fierce when Airbus entered the market with its model A320. The corporate giants would duke it out for the biggest market share. We conclude our series on Boeing vs. Airbus with aviation safety expert Tom Anthony of the University of Southern California. He joins us to talk about the rivalry, how a major corporate culture shift changed Boeing and what exactly went wrong with the 737 Max. Lees meer
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Boeing vs Airbus - Mayday | 6
22 januari 2020 · 27 min
It’s 2011 and Airbus and Boeing are battling for the biggest deal in commercial aviation history. American Airlines is looking to buy 460 single-aisle airplanes and with the European jet giant going all out to win the contract, Boeing’s under pressure. But when the U.S. plane maker makes a daring strike to win over American, it sets off a chain of events that will plunge Boeing into the biggest crisis in its 100-year history. Lees meer
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Boeing vs Airbus - Losing Altitude | 5
20 januari 2020 · 25 min
It’s the 2000s and after years of talk, Airbus is pushing ahead with its plan to build the biggest passenger jet in the world. But while Airbus is thinking bigger, Boeing’s thinking faster. It’s designing a near-supersonic aircraft called the Sonic Cruiser that it reckons will put some zip into its sales. But market forces, scandal and production challenges are about to put the plans of both companies well off course. Lees meer
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Boeing vs Airbus - An Unholy Alliance | 4
15 januari 2020 · 23 min
It’s the late 1980s and following the A320 crash at the Habsheim Air Show in eastern France, the safety of Airbus’s computerized flight system is being called into question. But Boeing’s got troubles too. Airlines aren’t warming to its latest product proposal, it’s losing market share, and Airbus is plotting a strike against its iconic 747 jumbo jet. So with the pressure mounting, the American giant is preparing a series of a high-risk manoeuvres designed to outwit the European competition and defend its status as the king of commercial aircraft. Lees meer
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Boeing vs Airbus - Air Bandits | 3
13 januari 2020 · 24 min
It’s the late 1970s and Airbus is on cloud nine after securing a breakthrough deal with Eastern Airlines. But Boeing’s not taking the consortium’s intrusion into American airspace lightly. And it’s going to use every trick in the book to take down the European challenger. But with help from some powerful friends and a bold idea that’s going to transform flying, Airbus is about to increase the throttle on its journey to the heights of the aviation industry. Lees meer
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Boeing vs Airbus - Cleared for Takeoff | 2
8 januari 2020 · 26 min
It’s 1970 and the Boeing 747 is finally airborne. But bringing this behemoth to market has taken Boeing to the edge of collapse. And it will take years of belt-tightening and perseverance to overcome this jumbo hangover. Lees meer
Luckily, the Seattle manufacturer’s competition is in disarray and its major American rivals, Douglas and Lockheed, are in even deeper trouble.
But across the Atlantic, a new threat is brewing. Europe’s government-backed Airbus is finally ready to fly. But the European consortium behind this new jetliner is about to discover that making planes is easier than selling them.
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Boeing vs Airbus - Get Your Wings | 1
6 januari 2020 · 24 min
It’s the 1950s, the dawn of the jet age. And leading the world into this era of faster, less shaky flights is the British-made De Havilland Comet. Lees meer
But when disaster strikes, a hungry American military plane maker called Boeing spots a golden opportunity to break into the civil aviation big leagues.
And as Boeing ascends, America’s grip on the aircraft market tightens, crushing the European competition.
But with their market share plummeting, Europe’s plane makers decide they must unite or die.
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Ford vs Chevrolet - Technology in the Fast Lane | 4
1 januari 2020 · 31 min
It's been a hard fought battle for decades, and in the 1970s there's no signs of Ford or Chevrolet slowing down. But this time they're fighting on new grounds, ones dominated by Japanese cars. Honda, Toyota and Datsun dominate the market, and Ford and Chevy seem like they're just... running out of gas. Lees meer
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Ford vs Chevrolet - Fast and Sexy | 3
30 december 2019 · 26 min
In the 1960s, the biggest generation of Americans of all time are reaching driving age. They want cars, and they want them to be fast and powerful, and they want them now. The best showcase for these cars is by winning races, and in the 1960s, Ford and Chevy are gunning for each other at every turn. Lees meer
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Ford vs Chevrolet - Detroit Joins the War | 2
25 december 2019 · 28 min
FDR believed that WWII was a contest of mass production. Whoever could build the most trucks, tanks, guns and airplanes would come out on top. What power could defeat the United States of America and its massive automobile industry? But for Roosevelt’s arsenal to work automakers will have to put aside their rivalries and retool. Lees meer
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Ford vs Chevrolet - Tin Lizzie Becomes Roadkill | 1
23 december 2019 · 30 min
In 1896, Henry Ford puttered around Detroit streets testing his “Quadricycle.” This was the whimsical beginning to a revolution that redesigned the landscape of America. Lees meer
Cars changed the way America lived, worked, ate, shopped, and listened to music. And more than 100 years ago, the entire industry was a group of men, whose names are now emblazoned on every bumper, just hanging out at their local bar.
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Macy’s vs Gimbels - Last Store Standing | 6
18 december 2019 · 22 min
It’s the 1960s and as Americans flee cities for the suburbs, Macy’s and Gimbels face tough choices. How do they compete with the rise of discount retailers and the exciting new shopping palaces known as malls? Weakened by industry disruption, both stores become vulnerable to the new wave of financial tactics — takeovers and leveraged buyouts. One store’s fateful decision during this transition period will end with it closing its doors forever. Lees meer
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Macy’s vs Gimbels - Wartime Wagers | 5
16 december 2019 · 22 min
In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-war period, when Americans open their wallets wide. But the lifting of Depression era regulations governing retail leads to a series of price wars between all the department stores. None is as extreme as the one between Macy’s and Gimbels, which ends in mayhem, and sometimes, violence. The price wars force Macy’s to choose between honoring a sacred, century-old discount policy, or risk ending the year in the red for the first time in company history. Lees meer
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Macy’s vs Gimbels - Diversify or Die | 4
11 december 2019 · 25 min
It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the Depression. Macy’s counters Gimbels’ strategic expansion by hiring a brilliant young copywriter, one of the first female advertising executives, and entering the new industry of radio broadcasting to advertise to the masses. Lees meer
If you or someone you know is struggling with mental health, here are some additional resources:
National Suicide Prevention Lifeline: 1-800-273-8255
National Alliance on Mental Illness: 1-800-950-6264
Crisis Text Line: Within the US, text HOME to 741741
Depression and Bipolar Support Alliance: 1-800-826-3632
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Macy’s vs Gimbels - Showdown over Manhattan | 3
9 december 2019 · 20 min
It’s nearing the turn of the 19th century, and the Straus Brothers now run Macy’s emporium out of a dozen cobbled together stores in lower Manhattan. The next generation of Straus’s pressure the old guard to build a huge new Macy’s flagship on 34th street, in the still seedy red light district of Herald Square. It will take some persuading. And by the time the new venture reaps its reward, the family will be famous for a new reason; the heroism of one of the store’s founding fathers and his wife on the fateful voyage of the Titanic. Lees meer
Gimbels now has mammoth enterprises in Milwaukee and Philadelphia, and one of Adam’s sons also has greater ambitions. He urges the Gimbel elders to ride the wave of Macy’s high profile and build an even bigger store right on the rival’s doorstep. And when they balk, he comes up with a dastardly plan.
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Macy’s vs Gimbels - Fathers, Sons, and Civil War | 2
4 december 2019 · 22 min
As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation arrives in the form of another recent immigrant from war-torn Germany, Lazarus Straus. His family will lead Macy’s into the next century and a golden age of the department store. Lees meer
But Adam Gimbel has been busy in Indiana; he now has a prosperous business and 11 children. His seven sons spur their father on to open a bigger and better store in booming Milwaukee. Their ambition and Macy’s growing fame in New York will soon lure the Gimbel Brothers east to challenge him on his home turf.
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Macy’s vs Gimbels - The Frontiersman and the Whaler | 1
2 december 2019 · 21 min
It's the mid 1800s and two very different young men set out in the world to make their fortunes. A young boy from Nantucket spends four years at sea on a whaling ship, the other becomes an itinerant peddler in the wilds of Indiana. These two adventurers, R.H. Macy and Adam Gimbel, eventually settle down as merchants, and open their own dry goods stores. They don’t know each other yet, but, as they each grow their businesses, they inadvertently create what we now know as the department store. Lees meer
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The Raisin Cartels - Gambling the Future | 3
27 november 2019 · 22 min
In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the raisin industry and the road forward. It’s the first time the two men have been able to appeal directly to the farmers themselves. The farmers must decide whether to follow Sun-Maid’s plan for a lower price for their raisins but a more robust market overall -- or stand by the R.B.A. and a higher price for raisins. Their choice will shape the raisin market for decades to come. Lees meer
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The Raisin Cartels - A New Sheriff in Raisin Land | 2
25 november 2019 · 22 min
Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money to farmers. This puts him on a collision course with the old school raisin grower who is heading up the Raisin Bargaining Association. With many farmers struggling to make ends meet, the R.B.A. is determined to get the highest price for raisins ever. As the two men clash, tensions escalate to the point of death threats. Lees meer
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The Raisin Cartels: A Desperate Brotherhood | 1
20 november 2019 · 23 min
The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in California’s Central Valley, it is a brutal and cutthroat industry. Lees meer
In the early 20th century a few wealthy raisin growers decided to form a collective called Sun-Maid. After the government mandated that 85% of growers join the collective, Sun-Maid executives used violence and intimidation to get farmers to join. The farmers who held out had little bargaining power and were forced to accept lower prices. But in the 1960s, the independent farmers banded together to fight back. They founded the Raisin Bargaining Association to negotiate higher prices, setting off a power struggle that would last for decades.
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And our friends at LinkedIn are back with a new season of Hello Monday with Jessi Hempel. Listen wherever you listen to Business Wars.
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Chocolate and Sustainability | 7
18 november 2019 · 29 min
Growing the cocoa needed to produce chocolate on the scale a company like Mars or Hershey needs is an immense undertaking. One serious consequence chocolate producers are now facing is deforestation in countries that grow the cocoa for the world's chocolate demands. The Washington Post reports that in 2017, 40 football fields of tropical forests were lost every minute, spurred by the demand for cocoa and other goods like soybeans and palm oil. We conclude our series Hershey vs Mars with Steven Mufson. He reports on business and climate change for The Washington Post and he joins us to talk about why deforestation has become such a serious issue and why producing environmentally sustainable chocolate is so hard. Lees meer
You can read Steven Mufson's reporting on chocolate and deforestation here: https://www.washingtonpost.com/graphics/2019/national/climate-environment/mars-chocolate-deforestation-climate-change-west-africa/
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Hershey vs Mars - Global Chocolate Domination | 6
13 november 2019 · 25 min
It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence. Lees meer
Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey yet to break ground outside the U.S., the opportunity to catch up is fading fast.
Hershey knows there’s one move that could transform its overseas fortunes: a merger with its British soulmate Cadbury. The question is can it secure Cadbury’s hand in marriage before Mars triumphs in its quest for global chocolate domination.
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Hershey vs Mars - A Chocolate Rolls Royce | 5
11 november 2019 · 24 min
It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share. Lees meer
Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.
But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land.
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