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395 afleveringen, van nieuw naar oud
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Inside the Playbook: Theron Thomas on What Really Holds Artists Back
8 december 2025 · 17 min
In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down one of the most misunderstood topics in the music industry, the myth of “selling your soul,” and why people reach for conspiracy theories when they don’t understand the real work behind success. Lees meer
Theron speaks candidly about his journey in music, the challenges he’s faced, the deals he’s navigated, and the moments that forced him to grow. He talks about maintaining integrity in an industry that tests it constantly, and why gratitude, accountability, and work ethic matter more than anything people think is happening behind the scenes.
Ruiz and Theron dive into the truth about music business relationships, publishing deals, career setbacks, artist development, and the pressure that comes with real success. They also unpack the emotional and psychological side of building a long-term career, the part that never gets seen, but determines everything.
This conversation is a grounded, honest look at what it really takes to succeed as an artist, songwriter, producer, manager, or executive. No shortcuts. No secrets. Just the truth:
Winners aren’t selling their souls. They’re working harder, staying disciplined, and learning from every mistake.If you’re navigating the creative world or building a career in music, this is one you’ll feel in your chest.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3ep3gakdSoW33fD99LShrd?si=OUWDoPF-R0-bFJ3jE1dYkQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Theron Thomas on Why Your Songs Aren’t Blowing Up
7 december 2025 · 16 min
In this clip from The Manager’s Playbook, Grammy-winning songwriter Theron Thomas breaks down the real stories and strategy behind some of the biggest hit records of the last decade. From writing for Rihanna, Miley Cyrus, Nicki Minaj, Enrique Iglesias, and Akon, Theron shares how hit songs really come together, the collaboration, the competition, the timing, and the cultural instincts that make a record explode. Lees meer
Theron and Ruiz dive into the creative process behind songs like We Can’t Stop, Pour It Up, and 23, revealing the decisions, pressure, and moments of clarity that separate a good record from a global one. They talk about the role of songwriters, producers, and artist identity, and how understanding culture is just as important as understanding melody.
The conversation also explores the competitive nature of the music industry, the emotional and strategic work that goes into staying relevant, and why timing can make or break a career. Theron explains how certain ideas arrive at the perfect cultural moment, and why even the best-written songs can fail without the right release strategy.
If you’re a songwriter, producer, artist, manager, or music executive, this clip is a masterclass in hitmaking, artist development, music business strategy, and creative leadership, straight from one of the greatest pens of our era.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3ep3gakdSoW33fD99LShrd?si=OUWDoPF-R0-bFJ3jE1dYkQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Theron Thomas on The Truth About Winning in Music
6 december 2025 · 16 min
In this clip from The Manager’s Playbook, Theron Thomas opens up about the part of the music industry that rarely makes headlines: the grind, the pressure, and the personal history that shapes real artists and leaders. Lees meer
Theron talks about growing up in poverty, navigating adversity, and how the responsibility of providing for family became the foundation of his success in the world of songwriting, artist development, and the music business. He shares how staying grounded, staying coachable, and staying focused kept him from slipping into the negativity that comes with both online criticism and industry politics.
This conversation touches on everything from the emotional weight of family, to surviving the early stages of a music career, to understanding authenticity, identity, and leadership in creative spaces. Theron also reflects on how life in Atlanta vs. Los Angeles shaped his growth, not just as a hit songwriter, but as a human being.
At its core, this episode is about resilience, responsibility, and the mindset required to build a long-term career in a business that is anything but predictable. It’s a reminder, especially for artists, managers, producers and creatives, that:
Winners don’t hate.
They stay accountable.
They keep building.If you work in music or are building a creative career from the ground up, this is one you’ll feel in your chest.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3ep3gakdSoW33fD99LShrd?si=OUWDoPF-R0-bFJ3jE1dYkQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Theron Thomas on The Science of a Hit Song
5 december 2025 · 17 min
In this episode clip, Grammy-winning songwriter Theron Thomas dives into one of the biggest truths in today’s music industry: the entire business is built on the backs of songwriters, yet they’re still the last ones to get paid. Lees meer
Theron breaks down the real economics behind the hits that turned artists like Rihanna, Jay-Z, and Kanye West into global moguls, and why the people who wrote those records are still fighting for fair publishing, royalties, and ownership.
We get into the science of hit songwriting, the math and structure behind songs that travel, and the mindset required to create consistently at a high level. Theron also speaks on the fear of success he sees in so many new artists, and why some creatives get uncomfortable when their work actually starts to break.
Ruiz and Theron discuss the imbalance between master points and publishing, the ethics of artist–songwriter relationships, and why the industry has conditioned creators to accept less than they deserve. This is an honest look at the challenges songwriters face, from exploitation to lack of leverage, and why systemic change is long overdue.
If you’re an artist, songwriter, manager, producer, or music executive, this is essential listening, a candid breakdown of the industry from one of the most important pens of our era.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3ep3gakdSoW33fD99LShrd?si=OUWDoPF-R0-bFJ3jE1dYkQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy
2 december 2025 · 2 uur 45 min
Most people talk about hit songs.
Theron Thomas writes the ones that define entire eras. Lees meerIn this episode of The Manager’s Playbook, I sit down with one of the most influential songwriters in modern music, Theron Thomas, the 2nd recipient ever to win GRAMMY Songwriter of the Year and the pen behind hits for Rihanna, Miley Cyrus, Lizzo, Usher, Nicki Minaj, Justin Timberlake, and so many more.
This isn’t a highlight reel.
This is the part of the music industry the public rarely hears: the truth from the person who actually writes the songs the whole business is built on.Theron breaks down the real economics of songwriting, how hit records follow patterns, why so-called “bad music” still wins, how marketing shapes culture, and why topliners remain the most undervalued creators in the entire system.
We explore the realities of publishing, royalties, producer vs. songwriter splits, the myth of “genre limitations,” the role of artist development, and the emotional and cultural weight that comes with writing for the world’s biggest artists.
This conversation is a masterclass in:
• how to think about hitmaking
• how to build a sustainable career in music
• how to stay grounded as a creative
• and why artists, managers, and executives must rethink how they treat the people who create the product everyone profits fromIf you’re an artist, songwriter, producer, A&R, manager, or anyone building a real career in music, this episode offers clarity, strategy, and perspective you won’t hear anywhere else.
Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows
1 december 2025 · 14 min
In this conversation, Machel Montano opens up about what truly goes into crafting a great live performance, not just the music, but the presence, discipline, and attention needed to make a crowd feel something real. Lees meer
He talks about reading the room, trusting spontaneity, and treating every show like a conversation with the audience. Che Kothari adds the structure behind it all, the systems, rehearsal habits, and performance strategy that give Machel room to improvise while keeping the experience world-class.
What emerges is a rare look at how instinct and planning work together in the Caribbean music ecosystem.
Machel’s approach isn’t just about entertaining. It’s about honoring responsibility, representing culture, and sustaining excellence over decades.If you’re an artist, manager, or anyone building a live show, this clip gives you a clearer lens on what performance mastery actually looks like.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success
30 november 2025 · 16 min
In this conversation, we dig into one of the most important parts of an artist’s journey: learning how to invest in yourself long before the world believes in you. Lees meer
Machel Montano and Che Kothari break down what that looked like inside the Caribbean music ecosystem, the risks, the reinvestment, the discipline, and the vision it takes to build something that lasts. They talk about the lessons they learned from mentors, the business principles that shaped their partnership, and how technology and strategy became tools for scaling Machel’s career far beyond Carnival seasons and Soca stages.
What stands out most is the balance: ambition and grounding, creativity and structure, culture and long-term planning. It’s a rare look at how great artists and great managers think when they’re building for longevity, not just moments.
If you’re an artist, manager, entrepreneur, or anyone navigating the music business, this clip is full of principles you’ll want to revisit more than once.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up
29 november 2025 · 10 min
In this conversation, we dive into one of the most demanding parts of the Caribbean music ecosystem: the race to create a Road March hit for Carnival. Machel Montano and Che Kothari walk through the pressure artists face every season, from recording music in October to delivering multiple festival-ready hits by February. Lees meer
It’s a nonstop grind.
Endless studio sessions, back-to-back fetes, live shows across Trinidad & Tobago, and the constant push to create songs that can dominate the road, the airwaves, and the culture. Machel breaks down how tempo, energy, and intention shape every track, while Che talks about the strategy behind building an album that can survive Carnival’s high-pressure environment.
But they also go deeper, into the emotional, spiritual, and mental balance required to sustain success in a genre that resets every year. Road March isn’t just a competition; it’s cultural responsibility, creative discipline, and artist management at the highest level.
If you’re an artist, manager, or anyone curious about how Soca and Carnival culture really operate behind the scenes, this clip is a powerful look at the process.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Machel Montano & Che Kothari on the ONE Quality Every Artist Needs in a Manager
28 november 2025 · 23 min
In this conversation, we unpack one of the biggest turning points in Machel Montano’s career, choosing the right partner to help him grow, evolve, and carry the weight of being the King of Soca. Lees meer
Machel reflects on the early years of being managed by his parents, navigating major-label expectations, and the moment he realized he needed someone who understood both the music and the mission. That person ended up being Che Kothari, someone who didn’t come from the traditional music-business pipeline, but shared his values, cultural grounding, and long-term vision.
Together, they rebuilt his entire approach: artist development, creative strategy, spiritual alignment, and a global blueprint rooted in Trinidad & Tobago and Caribbean music culture.
This clip is a look inside how great artist–manager partnerships are formed, not from contracts or résumés, but from alignment, trust, and a shared purpose.
If you’re an artist, manager, or anyone building a creative career, this one hits home.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 046: Machel Montano & Che Kothari - The King of Soca, Trinidad & Tobago Culture, Creative Reinvention, Team Alignment & Long-Term Success
25 november 2025 · 2 uur 49 min
For over 40 years, Machel Montano has been the heartbeat of Soca and one of the most influential voices in Caribbean music. But behind the longevity, the reinvention, and the cultural leadership is a deeper story, one of discipline, purpose, spiritual growth, and the right partner beside him. Lees meer
In this episode, I sit down with Machel Montano and his manager and long-time collaborator Che Kothari to explore how a young artist from Trinidad & Tobago became the King of Soca, and how the two of them rebuilt the entire foundation of his career for long-term sustainability.
Machel opens up about being managed by his parents, navigating the pressure of yearly Carnival cycles, discovering meditation and spirituality, and learning how to carry a culture without losing himself. Che offers the strategic perspective; how he helped reorganize Machel’s operation, align the team, modernize the systems, and bring global structure to a Caribbean legacy.
This is a rare, honest look into what it truly takes to build a lasting career in Soca, Trinidad & Tobago culture, and the Caribbean music industry.
If you’re an artist, manager, creator, or someone who cares about leadership and legacy, this conversation is essential.Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Snow Tha Product on The Independent Artist System That Actually Works
24 november 2025 · 11 min
Snow Tha Product has been building on YouTube long before most artists realized how powerful the platform could be. In this clip, she breaks down what it’s really like to juggle multiple channels, understand social media trends, and keep showing up for an audience that’s been with her since the CD-on-the-street days. Lees meer
We talk about the evolution from hand-to-hand hustle to navigating YouTube, Shorts, TikTok, and every algorithm that’s come and gone. Snow shares how she stays consistent, how she collaborates across platforms, and why authenticity still beats every growth hack the industry tries to push.
She also opens up about the pressure to scale, the burnout that comes with being “always on,” and the oversaturation artists feel when content creation becomes part of the job description. Through all of it, she comes back to the same truth: real engagement with real fans is what keeps everything moving.
Whether you’re an artist trying to grow online, a manager building digital strategy, or someone figuring out how to stand out in a crowded landscape, this conversation gives you the honest, real-world version of what it takes.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Snow Tha Product on What Every Music Manager Can Learn from Snow Tha Product
23 november 2025 · 13 min
In this clip, Snow Tha Product opens up about what it really takes to stay ahead in the music industry, and why being early isn’t always as glamorous as it looks from the outside. We get into the pressure artists feel to constantly innovate, the expectations managers are juggling behind the scenes, and the sheer amount of work required to make content feel fun, spontaneous, and authentic. Lees meer
Snow breaks down the chaos of directing her own videos, organizing “party-style” shoots, and managing the creative process while still sticking to a budget. She talks about her background in music video production, the tension between artistic vision and financial reality, and how unpredictable online success truly is, even when the idea feels like a sure win.
But the heart of the conversation is about fans: what real engagement looks like, how to build connection without relying on corporate “super fan” monetization strategies, and why authenticity still outperforms every marketing funnel the industry is trying to push.
If you’re an artist, manager, or creative trying to build something meaningful in a noisy, algorithm-driven world, this clip gives you a grounded look at the realities, the pressures, and the decisions that actually move careers forward.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Snow Tha Product on Why the Music Business Keeps Failing Artists
22 november 2025 · 11 min
Snow Tha Product has one of the most unique creative processes in the game, and in this episode she walks us through all of it, from building songs completely from scratch to blending genres in ways that only she can pull off. What’s wild is how often her rough previews go viral before she’s even decided the record is finished. That says a lot about her instinct and the connection she has with her audience. Lees meer
We talk about the tension every artist feels between creative freedom and industry expectations, and how Snow has learned to protect her curiosity despite the pressure to fit a formula. She opens up about using music as an emotional outlet, the role of social and political issues in her writing, and why staying true to herself is the only non-negotiable in her process.
What I love most is how she includes her fans in everything; the rollouts, the testing, the experiments, the fun. Her community isn’t an audience; they’re part of the engine. And that’s exactly why the music hits the way it does.
If you’re an artist, manager, or anyone trying to understand how creativity, authenticity, and strategy can actually coexist in today’s music industry, this conversation is a masterclass.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Snow Tha Product on the Harsh Reality of Record Deals
21 november 2025 · 11 min
Snow Tha Product has lived through parts of the music industry most artists never talk about publicly. In this episode, she opens up about what it felt like to be shelved by a major label, to have music you can’t release, and to navigate a system that didn’t understand who she was or how to move her forward. Lees meer
Instead of hiding the struggle, Snow chose transparency. She let her fans into the reality of what she was going through, and that honesty ended up changing her career. She breaks down the pressure to “look successful,” the internal battles that come with stalled momentum, and the moment she realized she needed to rebuild her career on her own terms.
We dive into the practical lessons too; why release timelines matter in record deals, how artists can leverage platforms like YouTube to stay active, and the importance of developing new skills when the industry isn’t moving. Snow shares her perspective on managers, independence, and why she eventually decided to build her own ecosystem from the ground up.
This conversation is equal parts vulnerable and tactical. It’s a look at the music business from someone who’s lived its harshest realities and still came out with clarity, ownership, and a renewed sense of purpose.
If you’re navigating your own path, artist, manager, creative, or executive, this episode will give you a blueprint grounded in honesty, resilience, and real-world experience.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career
18 november 2025 · 2 uur 3 min
Snow Tha Product is one of the clearest examples of what real independence looks like in today’s music industry, not the aesthetic, but the infrastructure. Lees meer
In this conversation, Snow opens up about the reality of being a fully independent artist: building her career without a label, operating her business with family, creating her own systems, and turning her fanbase into a real community that sustains her life and art.
We get into her early struggles, the misunderstandings that shaped her journey, what it means to be ahead of your time, and why autonomy became the only path that made sense. Snow breaks down her label experience, how she built a direct-to-fan ecosystem, the emotional and mental weight of independence, and the power of showing up authentically in a world that often rewards the opposite.
From bilingual creativity and touring realities to the merch engine, content workflow, and personal discipline behind it all, this episode is a blueprint for any artist or creative building a career on their own terms.
If you care about music, culture, leadership, or entrepreneurship, Snow’s story is a masterclass in authenticity, resilience, and long-game thinking.
Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét
17 november 2025 · 13 min
Victoria Monét didn’t just have a viral moment, she built one. Lees meer
In this episode of The Manager’s Playbook, Austin Dunn breaks down how Victoria’s journey from songwriter to star was powered by smart storytelling, community-driven marketing, and a deep understanding of what fans actually connect with.
He shares how leveraging her work with Ariana Grande, using faceless pages, and focusing on low-cost but high-impact content helped build a movement around her music.
From the viral Sol Blume performance to the now-iconic “Sum Cut” Challenge, this is a masterclass in how to grow a fanbase through authenticity, strategy, and consistency.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral
16 november 2025 · 14 min
The way artists connect with fans is evolving, and Austin Dunn has been studying the shift in real time. Lees meer
In this episode of The Manager’s Playbook, Austin breaks down the new rules of content in the music business: why vertical video wins, how authentic storytelling builds audience trust, and what it really means to stay “cool” online.
Using examples from artists like Jessie Reyez and Sasha Keable, he shares the creative and strategic playbook behind content that actually connects, not just performs.
For any artist or manager trying to stay relevant in 2025 and beyond, this conversation is a masterclass in how to make your message move.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Austin Dunn on The New Rules of Music Marketing
15 november 2025 · 19 min
The rules of digital marketing in music have changed, and Austin Dunn has lived every version of them. Lees meer
In this episode of The Manager’s Playbook, Austin breaks down how music marketing has evolved from the height of COVID to where it’s heading by 2026. From the rise and fall of influencer campaigns to the dominance of TikTok and user-generated content, this is a real look at how attention actually moves online.
He also gets into why authenticity still wins, why major label strategies are struggling, and how repetition, not virality, builds real momentum.
If you’re serious about understanding how to grow in today’s digital landscape, this episode is your blueprint.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up
14 november 2025 · 18 min
Before algorithms ran the music business, Austin Dunn was already building his own. Lees meer
In this episode of The Manager’s Playbook, Austin breaks down the SoundCloud era, from bot networks and repost hacks to turning underground records into viral movements.
He shares how those same tactics helped launch artists like 6ix9ine and Trippie Redd, and how a kid studying accounting turned his early experiments into a full-blown career in digital marketing.
If you’re an artist, manager, or strategist looking to understand how songs really break online, this conversation is your blueprint.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3Jg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion
11 november 2025 · 2 uur 2 min
Most artists are chasing the algorithm.
Austin Dunn built systems that outsmart it. Lees meerIn this episode of The Manager’s Playbook Podcast, I sit down with Austin Dunn, digital strategist, cultural curator, and founder of @rnbmusic, one of the most influential community pages in music.
Before most labels understood content seeding, Austin was already engineering digital ecosystems, helping artists like Victoria Monét, 6ix9ine, and Teddy Swims break through the noise by focusing on storytelling over virality.
We talk about the early SoundCloud era, the rise of meme pages, and how community-driven platforms quietly became the new gatekeepers of culture. Austin shares his journey from building @rnbmusic to running global digital campaigns, and why the future of artist growth depends on narrative, not algorithms.
This episode is for anyone working in the modern music business, artists, managers, marketers, or executives, who wants to understand how culture actually moves online.
Because the truth is:
You don’t need to go viral.
You need a story worth following.Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists
10 november 2025 · 13 min
What if the key to building a real music career wasn’t luck, playlists, or connections, but how you show up online? Lees meer
In this clip, Nic D breaks down how he turned content into a career. No label. No team. No shortcuts. Just strategy, discipline, and storytelling.
From recording songs in a minivan during the pandemic to going viral on TikTok, Nic shares how creativity, consistency, and what he calls “delusional self-belief” built the foundation for 1.5 billion streams.
This conversation is for any artist trying to build an audience from scratch and every manager learning how to guide them.
Topics include:
How to approach content as an artist
Building momentum without industry connections
Turning limitations into leverage
Why consistency matters more than virality
The power of mindset and self-belief
Whether you’re an independent artist, music exec, or creative entrepreneur, this episode is packed with practical insights and frameworks for growth.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes
9 november 2025 · 10 min
What if walking away from touring wasn’t a step back, but the smartest move an artist could make? Lees meer
In this conversation, Nic D opens up about why he turned down major touring opportunities to focus on family, balance, and ownership. Despite the potential for fame and fast money, he chose freedom over burnout, and built one of the most successful independent artist careers in the process.
We dive into the financial reality behind touring, the myth of “you have to be everywhere,” and how streaming revenue and smart systems gave him more control than any tour could. Nic also shares how private strategy sessions and creative consistency helped him build community without sacrificing his peace.
This isn’t about rejecting success. It’s about redefining it.
Topics include:
Why Nic D chooses not to tour
Balancing family, fulfillment, and music
The mental and financial cost of touring
How streaming and ownership changed the game
The new definition of success for artists
For every artist, manager, or creative chasing longevity, this one’s a reminder that the real win is balance.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager
8 november 2025 · 10 min
What does financial independence really look like for an artist with no label, no manager, and no team? Lees meer
In this clip, Nic D breaks down the real numbers behind being an independent artist, from how much he spends on production to how he tracks every dollar to stay profitable. He shares why keeping costs low, owning your masters, and thinking like a business are the keys to longevity in music.
We dig into how he uses simple systems (like Excel sheets and DistroKid) to run his operation, what artists get wrong about “investing in themselves,” and why self-management has given him more control, not more chaos.
It’s an honest look at money, mindset, and ownership, and why mastering all three matters more than any industry co-sign.
Topics include:
How to build profit as an independent artist
The importance of keeping expenses low
Smart budgeting and royalty splits
The mindset shift from “artist” to “entrepreneur”
Why ownership and control create long-term success
Whether you’re an artist, manager, or creative entrepreneur, this conversation breaks down the real cost of building something sustainable in music.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nic D on His Winning System - You Don’t Need a Record Label
7 november 2025 · 19 min
What if success in music had less to do with talent, and everything to do with mindset? Lees meer
In this conversation, Nic D breaks down the discipline, self-awareness, and consistency that helped him build a thriving career with no label, no manager, and no shortcuts.
He shares what artists get wrong about deals and streaming, how to stay consistent when motivation fades, and why you can’t build momentum without mastering yourself first.
We also dive into the power of practicality, the importance of audience connection, and how redefining success on your own terms can be the difference between burnout and longevity.
Topics include:
The mindset that drives sustainable success
How to stay consistent in music and content creation
The truth about record deals and streaming
Building a loyal audience through value and repetition
Redefining success and personal growth in music
For artists, managers, and creatives who care more about building careers than chasing moments, this one’s for you.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 043: Nic D – 1.5B Streams, Independence, Content Strategy, Streaming Revenue, Mindset, No Label, No Manager & The New Music Business Model
4 november 2025 · 2 uur 9 min
What if you built a billion-stream music career, without a label, manager, or industry connections? Lees meer
That’s exactly what Nic D did. From Culpeper, Virginia, he turned $250-per-song releases and short-form content into a thriving independent business, all while staying self-managed and completely in control.
In this episode, Nic breaks down his entire system, from how he budgets every release to how he uses content as his live show. He shares how discipline, data, and mindset turned his catalog into consistent streaming income and freedom on his own terms.
We talk about:
- Building a profitable indie music model from scratch
- How to release a song with $250 and break even from streams
- Turning short-form content into real audience growth
- Mindset, self-mastery, and creative consistency
- Building community instead of chasing playlistsWhether you’re an independent artist, music manager, or entrepreneur, this conversation breaks down what it really takes to win without the machine.
This isn’t luck. It’s leverage.
It’s the new blueprint for independence.Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Nick Jarjour on Why Songs Became More Valuable Than Ever
13 oktober 2025 · 19 min
Nick Jarjour shares the inside story behind Hipgnosis Songs Fund, the company that redefined how the world values music. Lees meer
From his work alongside Merck Mercuriadis to building one of the most innovative catalog funds in history, Nick reveals how Hipgnosis raised the music multiple, shifted the economics of creativity, and gave songwriters the recognition they’ve long deserved.
He also reflects on the creation of the Grammy Songwriter of the Year Award, the fight for fair compensation, and the deeper purpose behind being a true artist advocate.
This episode is a masterclass in vision, business, and belief. A reminder that protecting the people who create culture is how you build legacy.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4cCKBEnwxpbiKPW2MPFJtn?si=-kw056BBQnKZwSC-eGyS8Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Jarjour on The Genius Behind Rihanna’s ‘Needed Me’
12 oktober 2025 · 19 min
Nick Jarjour shares the story of Starrah, one of the most transformative songwriters in modern music. From crafting Rihanna’s “Needed Me” to shaping global hits for Camila Cabello and Maroon 5, Starrah’s journey is a masterclass in authenticity, creativity, and vision. Lees meer
In this conversation, Nick explores how she redefined the relationship between artist and songwriter, why context is king, and how mental health and emotional intelligence shape long-term success. He also unpacks the idea of Return on Emotion (ROE), a reminder that the most meaningful rewards in music aren’t always financial.
This episode dives deep into the intersection of culture, creativity, and strategy, and what it really takes to build a legacy that lasts.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4cCKBEnwxpbiKPW2MPFJtn?si=-kw056BBQnKZwSC-eGyS8Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Jarjour on The Real Laws of Music Management
11 oktober 2025 · 16 min
Nick Jarjour takes us inside the real world of music management. Lees meer
In this conversation, Nick breaks down what it truly means to manage artists and songwriters at the highest level: protecting their vision, aligning with their values, and helping them navigate the demands of the modern industry.
He shares insights on why the best songwriters think like artists, how to build sustainable careers rooted in morals and principles, and what it takes to lead with integrity in an environment built on constant change.
This episode is a masterclass in creative leadership, a must-listen for anyone serious about building a lasting career in music.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4cCKBEnwxpbiKPW2MPFJtn?si=-kw056BBQnKZwSC-eGyS8Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary
10 oktober 2025 · 11 min
Nick Jarjour opens up about the making of In Whose Name, a powerful and deeply human documentary on Ye that explores the intersection of mental health, creativity, and control. Lees meer
In this conversation, Nick reflects on the challenges of protecting artistic truth while navigating the emotional and ethical weight of telling someone else’s story. It’s a rare look into what it means to balance creative freedom, responsibility, and integrity in modern culture.
If you care about storytelling, leadership, and the realities of the creative industry, this one will stay with you.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4cCKBEnwxpbiKPW2MPFJtn?si=-kw056BBQnKZwSC-eGyS8Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 042: Nick Jarjour - Rihanna, Kanye West, Starrah, Max Martin, Songwriter Rights, Mental Health, Artist Advocacy, Hipgnosis, Blockchain & The Business of Music
8 oktober 2025 · 1 uur 51 min
Nick Jarjour has built his career around one mission: protecting the storytellers. Lees meer
From managing Starrah, the songwriter behind Rihanna’s “Needed Me,” to executive producing In Whose Name, one of the highest-grossing documentaries in recent years, Nick has always stood at the intersection of creativity, leadership, and responsibility.
In this episode of The Manager’s Playbook, Nick opens up about his journey from a young songwriter to becoming one of the most respected executives in the business. He shares what it means to lead with empathy, how mental health fuels creativity, and why protecting artists, writers, and filmmakers isn’t just good leadership. It’s good business.
We dive into his work with Hipgnosis Songs Fund and his mission to revalue songwriters, his philosophy around morals, values, and principles (MVP), and his perspective on the future of music through AI, blockchain, and innovation.
This is a conversation about purpose, partnership, and the power of standing for the people who make culture possible.
Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI
6 oktober 2025 · 19 min
What does it really take to build lasting partnerships between artists, brands, and technology? Lees meer
In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, reflects on her career journey from PR to tech, sharing lessons from campaigns with J. Cole, and Beyoncé’s Super Bowl performance. She also breaks down how to balance brand expectations with artist needs, and why the best collaborations leave everyone walking away with value.
We dive into case studies like Jessie Reyez’s Jameson partnership and The Weeknd’s VR concert with TikTok, plus explore how AI is shaping the next era of music and brand integration.
This is practical advice and real-world strategy for artists, managers, and brands preparing for the future of music.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Isabel Quinteros on Why AI Can’t Touch the Human Soul
5 oktober 2025 · 14 min
AI is reshaping how music is created and consumed, raising new opportunities and new risks. Lees meer
In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, joins us to discuss how AI can amplify creativity while forcing the industry to confront difficult questions about monetization, ethics, and the role of human artistry.
We dive into the harsh realities of streaming payouts, the viral rise of an AI-assisted rock band, and the possibility of AI replacing artists. Isabel also shares why the human connection in music still matters, and how the industry must adapt to protect it.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Isabel Quinteros on How Kids Are Experiencing Music in a Completely New Way
3 oktober 2025 · 11 min
AI is changing how music is created, discovered, and experienced. Lees meer
In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, breaks down how her team is building the future of personalized music. From their patented Style Filter technology to subscription models, marketplaces, and API integrations, we explore the new tools shaping the industry.
We also dive into how kids are already engaging with AI music through gaming platforms like Roblox, the rise of digital social experiences, and what niche communities mean for the future of music discoverability.
This is a glimpse into where music creation is headed and why the rules are being rewritten in real time.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Isabel Quinteros on Why Artists Can’t Compete With AI
2 oktober 2025 · 17 min
Generative AI is shaking up the music industry, creating new opportunities and new risks. Lees meer
In this clip, Isabel Quinteros (SVP at Jen Music AI and former Global Music Partnerships lead at TikTok) breaks down the ethical, legal, and cultural questions surrounding AI in music. From text-to-music prompts to copyright concerns, fair use, and artist compensation, Isabel shares how her team is building a “clean base model” to protect creators and ensure sustainable monetization.
We also explore the future of royalties, licensing, and how artists can thrive in an AI-driven world.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7pcslHOcyo1H9LFh6WMWF8?si=XVoXX_mhSZau35nFFLCu1w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 041: Isabel Quinteros - TikTok, AI in Music, Artist Compensation, Blockchain, Ethical Innovation & The Future of the Industry
30 september 2025 · 1 uur 22 min
In this episode, Mauricio Ruiz sits down with Isabel Quinteros, former Global Music Partnerships lead at TikTok and now SVP at Jen Music AI. From her start in PR to shaping TikTok’s rise and now leading conversations on AI, Isabel shares her journey and perspective on the future of music. Lees meer
They dive into the ethical challenges of AI, artist compensation, the role of blockchain in royalties, and how younger generations are reshaping music through gaming and community. Packed with real-world insights, this episode is for artists, managers, and anyone curious about where music and technology collide.
A conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career
29 september 2025 · 16 min
After stepping away from music in 2015, Shawn Desman found himself questioning if he would ever return. Lees meer
In this conversation, he shares the pivotal moment with Drake that reignited his passion, the role his wife played in guiding crucial career decisions, and the challenges of navigating management changes. Alongside Steve Zsirai and Chad Walsh, Shawn also reveals the strategic and data-driven approach that made his live comeback possible.
This is a story of resilience, reinvention, and what it really takes to build a second chapter in today’s music business.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Shawn Desman and Managers on How They Sold Out Every Show
28 september 2025 · 18 min
Shawn Desman’s career looked finished, until it wasn’t. Lees meer
In this conversation, Shawn, Steve Zsirai, and Chad Walsh break down how a mix of social media strategy, data-driven decision-making, and the “Drake effect” helped spark one of the most inspiring comebacks in Canadian music.
From TikTok virality to reconnecting with nostalgic fans, from analyzing where the audience actually lives to building the right live shows, they share the playbook for turning momentum into a full resurgence. And at the core of it all: authenticity.
This episode is a masterclass in how to rebuild a music career in today’s industry.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Shawn Desman and Managers on The Human Side of Music Management
26 september 2025 · 12 min
What does it really take to build authentic relationships in music? Lees meer
In this conversation, Shawn Desman, Steve Zsirai, and Chad Walsh share why keeping a small, trusted circle is essential, how empathy and honesty drive lasting partnerships, and why boundaries matter in an industry that often blurs the personal with the professional.
Shawn also reflects on how personal struggles, including overcoming addiction, shaped his perspective and strengthened his ability to connect with people. Together, the group unpacks the balance between strategy and genuine connection, and why protecting your energy is just as important as protecting your career.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Shawn Desman and Managers on What Really Makes a Great Artist
25 september 2025 · 15 min
What makes a great artist, and a great manager? Lees meer
In this conversation, Shawn Desman, Steve Zsirai, and Chad Walsh break down the traits that separate the good from the unforgettable. From delivering “the good stuff” right away to the power of live performance and the rare quality of time feel, they share what truly moves audiences.
The discussion also touches on lessons from Beyoncé, Coldplay, Drake, and legendary producers like Darkchild and Tricky. And just as important, we explore what makes a great manager: vision, empathy, honesty, and the ability to identify opportunities others miss.
Whether you’re an artist or on the management side, this episode is packed with insights to help you elevate your career.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 040: Shawn Desman, Steve Zsirai & Chad Walsh - Drake’s Co-Sign, Fame, Sobriety, Social Media Strategy & Building a Comeback Team
23 september 2025 · 2 uur 2 min
Shawn Desman’s story is one of highs, lows, and a powerful comeback. From topping the charts to stepping away from music, Shawn opens up about the pressure of fame, battling depression, and finding sobriety. With Drake’s encouragement at an OVO event, he rediscovered his love for music and returned on his own terms. Lees meer
Alongside managers Steve Zsirai and Chad Walsh, the conversation dives into the strategy behind rebuilding a career in today’s industry; from leveraging social media and data, to understanding touring, to balancing family life with success.
Packed with honesty, lessons, and laughs, this episode is for anyone who believes in resilience, reinvention, and the power of the right team.
Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Milana Lewis on What Artists Can Learn From Entrepreneurs
22 september 2025 · 18 min
In this clip from The Manager’s Playbook, Mauricio Ruiz speaks with Milana Lewis (CEO of Stem) about her journey from having no background in music to becoming a leading entrepreneur in the industry. Lees meer
Milana explains how building around clear vision and values, and using frameworks like EOS (Entrepreneurial Operating System), helped her align her company. She shares why the right team matters more than anything, how creating a culture that learns from failure drives growth, and why investing in employees is non-negotiable.
We also talk about the company retreat that immediately boosted performance, why naivety can be an advantage in innovation, and how borrowing ideas from other industries can break through the limits of traditional music business thinking.
This episode is a playbook for leadership, culture, and building companies that last.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Milana Lewis on What Makes an Artist Stand Out
21 september 2025 · 16 min
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis (CEO of Stem) to unpack the realities of artist development and partnerships in today’s music business. Lees meer
Milana shares how artists can get noticed without relying solely on social media, why consistent storytelling is key, and the tough decisions behind who gets signed and when. She also dives into the challenges of timing, capacity, and staying true to your vision while finding the right partners.
We explore real-world examples, from artists like Frank Ocean and Chappell Roan, and draw parallels between the entrepreneurial journey of startups and the path of an artist testing and refining their craft.
This conversation is packed with insights for artists and managers navigating growth, making strategic decisions, and building long-term careers in music.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Milana Lewis on The Reality of Music Advances & Shelving
19 september 2025 · 11 min
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, CEO of Stem, to break down how Stem approaches artist partnerships and deal-making differently. Lees meer
Milana explains why Stem works on a project-by-project basis, how they manage capacity to protect quality, and how their simulator tool helps artists actually understand the financial reality of a deal. She also unpacks the new Concord partnership, designed to expand reach while keeping fairness and flexibility at the core.
The conversation doesn’t shy away from hard truths, including why major labels sometimes sign artists just to shelve them and control market share.
If you’re an artist, manager, or anyone navigating the music industry, this is a must-listen for understanding how to build smarter, more autonomous careers.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Milana Lewis on Why Music Contracts Are Broken
18 september 2025 · 14 min
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, CEO & Co-Founder of Stem, to break down one of the music industry’s biggest flaws: royalty accounting. Lees meer
Milana shares how Stem set out to simplify payments, give artists clarity on what they own, and make sure money flows where it should. She also explains the early challenges of distribution, the struggles YouTube stars faced, and the legal roadblocks that eventually led to the creation of Tone.
This is a look at how smarter contracts and transparent royalty systems can reshape an artist’s career, and why fixing the “boring stuff” might be the most powerful move in music.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business
16 september 2025 · 1 uur 47 min
In episode 39 of The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, co-founder and CEO of STEM, to unpack the realities of today’s music business. Lees meer
Milana explains why royalty accounting is still one of the industry’s biggest problems, why so many artists don’t know what they own or when they’ll get paid, and how that lack of clarity gets exploited in bad deals. She also breaks down the difference between independence and autonomy, the role of distribution vs. delivery, and what artists really need to cut through the noise.
The conversation also dives into STEM’s new partnership with Concord, the evolution of Tone, and how technology, storytelling, and team-building are reshaping the future of music.
If you’re an artist, manager, or anyone building a career in the music business, this episode is packed with insights to help you navigate the chaos.
A conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Rich Castillo on Why Artists Get Dropped Too Quickly
15 september 2025 · 19 min
In this clip from The Manager’s Playbook, Rich Castillo pulls back the curtain on the realities of A&R and the inner workings of major labels. He explains how decisions actually get made inside the hierarchy, the role data plays in scouting talent, and why live shows still matter in discovering artists. Lees meer
We also explore how young A&R execs can grow within the system, the pressure IPOs put on creativity, and the constant balancing act between taking risks and chasing profitability.
Packed with real stories and practical advice, this conversation is a must-listen for artists, managers, and aspiring executives who want to understand how today’s music industry really works.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2XcP1p1vnPO2a5DHDnJzVO?si=XnodX5FcQIWW59yzWRaWfg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Rich Castillo on How Failure Builds Resilience in the Music Industry
14 september 2025 · 21 min
In this clip from The Manager’s Playbook, Rich Castillo dives into the rise of UK rap culture and its global impact. He explains how London’s melting pot of influences creates a distinct sound, why regional identity is crucial for artists, and how UK rap compares to the U.S. scene. Lees meer
Rich also shares his personal journey, from early career setbacks and getting fired to thriving as an executive, working with emerging artists like Liverpool rapper Cast, and building successful teams. Along the way, he highlights lessons in resilience, financial realities, and the challenges of scaling in the music business.
This conversation is about more than music. It’s about culture, survival, and building a career with real substance.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2XcP1p1vnPO2a5DHDnJzVO?si=XnodX5FcQIWW59yzWRaWfg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Rich Castillo on Why He Walked Away From the Major Label System
12 september 2025 · 12 min
In this clip from The Manager’s Playbook, Rich Castillo reflects on his move from the major label system to launching his own independent label, Lion Bear. He shares why legacy and independence matter more than comfort, what inspired him to take control of his career, and how he’s thinking about the next chapter of the music business. Lees meer
Rich also introduces his new podcast, The Hot Seat, designed to share insight from high-level executives and inspire the next generation. His first guest: UK music veteran Trenton Harris Lewis.
This is a conversation about ownership, perspective, and building something that lasts.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2XcP1p1vnPO2a5DHDnJzVO?si=XnodX5FcQIWW59yzWRaWfg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Rich Castillo on The Harsh Truth About A&R at Major Record Labels
11 september 2025 · 18 min
In this clip from The Manager’s Playbook, Rich Castillo breaks down what the role of A&R really looks like in 2025. From identifying and developing talent to balancing data, instinct, and marketing, Rich shares how decisions actually get made inside labels. Lees meer
We also discuss the traits that separate great A&R executives from the rest, the misconceptions around the job, and the pitfalls artists face when signing to majors.
Whether you’re an artist, manager, or aspiring exec, this conversation delivers real-world insight into the music industry today.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2XcP1p1vnPO2a5DHDnJzVO?si=XnodX5FcQIWW59yzWRaWfg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers
9 september 2025 · 2 uur 13 min
Rich Castillo has spent nearly two decades inside the music industry, from Polydor, Sony, and EMI to Warner and now his own company, Lion Bear. In this episode of The Manager’s Playbook, Rich breaks down what A&R really means in 2025, why most artists lose urgency after signing, and how to navigate label politics without losing your vision. Lees meer
We also dive into artist development, the tug-of-war between data and instinct, and what separates a good executive from a great one. Packed with real stories and practical lessons, this is a must-listen for artists, managers, and executives who want to build lasting careers, not just moments.
A conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET