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395 afleveringen, van nieuw naar oud
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Inside the Playbook: Jared Cotter on How to Build a Team Around a Superstar
8 september 2025 · 20 min
In this conversation, Jared Cotter and I dig into what it really takes to build a modern superstar. Lees meer
We talk about the rise of Shaboozey, how undeniable talent meets the right strategy, and the pivotal role management plays in turning momentum into long-term success. From building strong teams to navigating industry shifts, Jared shares the lessons that matter most for artists and managers alike.
It’s a grounded look at resilience, teamwork, and the realities behind the spotlight.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7pUchYo0R1PoXmtKjZFud6?si=kods3ONJR0OPCDa3swoFVQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Jared Cotter on How Shaboozey Is Opening Doors in Country Music
7 september 2025 · 13 min
In this conversation, Jared Cotter and I dig into the journey of breaking into country music and why authenticity always wins. Lees meer
We talk about how Shaboozey carved out his space in Nashville, the importance of diversity and representation, and how the genre is slowly opening its doors to new voices. Jared shares stories of resilience, community, and the impact of artists who are breaking barriers and creating opportunities for others.
It’s a grounded look at what it takes to succeed, and stand out, in today’s country music landscape.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7pUchYo0R1PoXmtKjZFud6?si=kods3ONJR0OPCDa3swoFVQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Jared Cotter on The One Trait Every Great Manager Has
5 september 2025 · 12 min
In this conversation, Jared Cotter and I dig into the world of music publishing and what it really takes to build a sustainable career. Lees meer
Jared shares his perspective as both a songwriter and a manager — from the smartest types of publishing deals to the importance of choosing the right partners. We talk about long-term strategy versus short-term checks, how to balance business with creativity, and the lessons that can make or break a career behind the scenes.
If you’re an artist, songwriter, or manager in the making, this is essential listening.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7pUchYo0R1PoXmtKjZFud6?si=kods3ONJR0OPCDa3swoFVQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Jared Cotter on Managing After a Hit Record
4 september 2025 · 21 min
In this conversation, Jared Cotter and I break down the making of Shaboozey’s “A Bar Song (Tipsy).” Lees meer
We talk about the creative spark, the key moments that shaped the record, and what it takes to recognize when you’ve got a hit on your hands. From the late-night studio energy to the strategy behind pushing it forward, this is a candid look at how an idea turned into one of the biggest independent records in recent history.
If you care about songwriting, collaboration, or the craft of building timeless music, you’ll want to hear this one.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/7pUchYo0R1PoXmtKjZFud6?si=kods3ONJR0OPCDa3swoFVQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 037: Jared Cotter - Shaboozey, Paul Russell, Jay Sean, Building Superstars Independently, Shaboozey’s Rise, Country Music & Leadership Lessons
2 september 2025 · 1 uur 20 min
Jared Cotter is the manager behind one of the biggest independent success stories of the decade. Lees meer
In this episode, we talk about how Shaboozey’s “A Bar Song (Tipsy)” made history, spending 19 weeks at #1 and tying the record set by Lil Nas X’s “Old Town Road”. But unlike most chart-toppers, this run happened completely independent, through Empire and his record label, American Dogwood.
Jared shares what it’s really like to manage a superstar in real time: the chaos, the delegation, the importance of building the right team, and how to keep artists balanced when the pressure is nonstop. We also dive into the nuances of publishing deals, the unexpected opening in country music, and the launch of his 3AM Records label, a venture spotlighting global voices that deserve more recognition.
This is more than a story about a hit song. It’s about leadership, trust, and what independence at scale really looks like in today’s music industry.
A conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Loren Medina on How to Pitch as an Artist
1 september 2025 · 18 min
In this episode of The Manager’s Playbook, publicist Loren Medina unpacks the evolving music industry and what independence really means for artists today. She challenges the myth that signing to a label guarantees success, pointing to examples like Bad Bunny to show how ownership and freedom have reshaped the game. Lees meer
Loren shares practical strategies for building PR from scratch, crafting effective pitches, and using storytelling as a tool to connect with audiences. She also highlights powerful redemption stories that prove adversity can become an artist’s greatest asset.
Whether you’re an up-and-coming artist or a seasoned executive, this conversation is packed with insights on navigating the modern music business with purpose and strategy.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Loren Medina on The #1 Thing Missing in the Music Industry - Strategy
31 augustus 2025 · 19 min
In this clip of The Manager’s Playbook, publicist Loren Medina talks about what it’s really like to work with record labels from the outside. She explains why so many label teams lack long-term strategy, even for major artists, and how her structured approach sets her apart. Lees meer
Loren shares her experience promoting Jessie Reyez in both English and Latin markets, reflects on the importance of humility and authenticity in artists, and explains why values and alignment are non-negotiable in PR. She also opens up about refusing to work with entities that support harmful politics or social injustice, and why genuine human connection is still the foundation of great publicity.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Loren Medina on The Brutal Reality of the Music Industry
29 augustus 2025 · 16 min
In this clip of The Manager’s Playbook, publicist Loren Medina shares her journey from leaving Sony to launching Digital Girl in 2009, one of the first social media marketing companies in music. She reflects on navigating the early days of digital marketing, the importance of innovation and branding, and how those experiences shaped her move into PR. Lees meer
Loren also opens up about the realities of the industry, her work with major artists, and how her family heritage has influenced her path. The conversation closes with the story behind founding Guerrera PR and the values that continue to drive her work today.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Loren Medina on The #1 Mistake Artists Make When Hiring a Publicist
28 augustus 2025 · 23 min
In this clip of The Manager’s Playbook, publicist Loren Medina shares why passion is the foundation of every client relationship she takes on. From choosing artists based on authenticity, to navigating the evolving role of PR in the age of social media, Loren gives an unfiltered look at how storytelling drives careers forward. Lees meer
She breaks down her work with artists like Jessie Reyez, the strategy behind J Noa’s rise, and how moments like Tiny Desk can transform an artist’s path. Along the way, Loren discusses timing, dedication, and why the future of good PR is about much more than press releases; it’s about narrative, connection, and knowing when to strike.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 036: Loren Medina - Jessie Reyez, Ca7riel & Paco Amoroso, J Noa, The Business of Music PR, Breaking Artists & The Ugly Truth About the Music Industry
26 augustus 2025 · 2 uur 23 min
In episode 36 of The Manager’s Playbook, Mauricio Ruiz sits down with publicist and strategist Loren Medina, founder of Guerrera PR. From her start at Sony to building her own agency, Loren shares the unfiltered truth about navigating the music business, the importance of authenticity, and why values and strategy matter more than hype. Lees meer
She opens up about working with artists like J Noa and Jessie Reyez, the challenges of being a woman in a male-dominated field, and how PR has evolved in the digital era. This is a candid conversation on resilience, storytelling, and what it really takes to build a lasting career in music.
A conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Dan Gonzalez on Why Music Catalogs Are the Hottest Investment
25 augustus 2025 · 14 min
Music catalogs have become one of the hottest asset classes in the world. Lees meer
In this clip of The Manager’s Playbook, Dan Gonzalez and I unpack how catalogs are valued, why multiples matter, and what makes music such an attractive investment for hedge funds and capital allocators. From liquidity to long-term earnings, we explore why music is considered an uncorrelated asset, and what that means for artists.
We also discuss the importance of owning masters, how business managers guide artists through catalog deals, and the growing role of family offices in managing wealth.
Whether you’re an artist, manager, or investor, this conversation offers a clear look into the financial engine powering today’s music industry.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2lmWwVgXp1Fpnx2uBKMxne?si=_7xXZfGVQWeT2xgOEtRM2g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Dan Gonzalez on Why Most Artists Don’t Understand Their Contracts
24 augustus 2025 · 16 min
From Canadian grant writing to closing music business deals. Lees meer
In this clip of The Manager’s Playbook, I sit down with Dan Gonzalez who has navigated both worlds, and now helps artists protect their rights and grow sustainable careers. We discuss why some artists land grants while others don’t, how to simplify overly complex contracts, and the biggest pitfalls hiding in traditional label agreements.
The conversation also covers advances, independent capital, protecting intellectual property, and why every artist should be thinking like a CFO.
Whether you’re just starting out or managing a global career, this episode offers clear strategies to protect your music, negotiate smarter, and build for the long game.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2lmWwVgXp1Fpnx2uBKMxne?si=_7xXZfGVQWeT2xgOEtRM2g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Dan Gonzalez on How Most Artists LEAVE Money on the Table
22 augustus 2025 · 13 min
Royalties are the lifeblood of an artist’s career but too often, they go uncollected. Lees meer
In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how business managers protect artists and producers by auditing portfolios, identifying missing income, and navigating the complex world of rights and royalties. From masters and publishing to public performance, mechanicals, neighboring rights, and sync, Dan explains how to maximize every possible revenue stream.
Whether you’re an emerging artist or managing a global career, this conversation is a masterclass in understanding the financial backbone of music.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2lmWwVgXp1Fpnx2uBKMxne?si=_7xXZfGVQWeT2xgOEtRM2g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Dan Gonzalez on Why Artists NEED Business Managers
21 augustus 2025 · 21 min
The role of a business manager has never been more important for artists. Lees meer
In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how the job has evolved from simple bill payments and taxes to becoming the backbone of an artist’s entire financial structure. With music distribution decentralized and artists taking on more responsibilities than ever, the right business manager can mean the difference between growth and chaos.
We cover the key differences between business managers and artist managers, why back office functionality matters, and how artists can set up financial structures to support long-term success. Dan also dives into boutique vs. corporate business management, tax strategies, the use of trusts and holding companies, and what to consider when taking an advance.
Whether you’re an artist building from scratch or managing a global career, this conversation offers practical insights into protecting money, scaling income, and planning for the future.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2lmWwVgXp1Fpnx2uBKMxne?si=_7xXZfGVQWeT2xgOEtRM2g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 035: Dan Gonzalez - Business Managers vs. Artist Managers, Catalogs, Royalties, Taxes & Wealth Strategy
19 augustus 2025 · 1 uur 56 min
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with his own business manager, Dan Gonzalez, to uncover the financial backbone of an artist’s career. Lees meer
Dan explains why business managers are really the CFOs of the music industry and how the right systems around taxes, royalties, and catalog sales can be the difference between wealth and bankruptcy.
From the hidden costs of advances to the rise of music catalogs as one of today’s hottest asset classes, this conversation reveals what it really takes to build sustainable wealth in the music business. Dan also breaks down the role of family offices, the impact of AI on the industry, and why equity should be at the center of every artist’s strategy.
Whether you’re an artist, manager, or executive, this episode is packed with actionable insights on ownership, structure, and long-term success.
A conversation like this doesn't come cheap.
Disclaimer: The views, opinions, and information provided in this podcast are for general informational and educational purposes only. Daniel Gonzalez (“Dan”) is not an attorney, CPA, or licensed financial advisor. Nothing discussed should be construed as legal, tax, or accounting advice, nor should it be relied upon as a substitute for consultation with qualified professionals. Listeners are encouraged to seek the advice of their own legal counsel, CPA, or other licensed professionals with respect to any questions or concerns they may have.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Hit-Boy & Nima Nasseri on Breaking Contracts, Momentum & the Music Biz Today
18 augustus 2025 · 15 min
Hit-Boy has leveled up, not just as a producer, but as a person. Lees meer
In this conversation, he talks about upgrading his lifestyle and workspace to unlock peak creativity, balancing fatherhood with a relentless creative output, and quietly building an empire that spans music, film scores, video games, and major brand partnerships.
We dive into the freedom and challenges of independence, the role of momentum in sustaining creativity, and why having the right environment, and the right people, is non-negotiable. Hit-Boy also shares his perspective on social media, algorithms, and why authenticity will always cut through.
It’s a blueprint for building a self-contained creative ecosystem, overcoming industry constraints, and making work that lasts.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3vgeQK1y8h1fuPAsFwOgc7?si=s6-n7HMKS4qc5ZsA1QN2uA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Hit-Boy & Nima Nasseri on The Hidden Truth About Record Labels, Streaming & Artist Leverage
17 augustus 2025 · 16 min
Ownership isn’t just a buzzword. It’s the difference between building a career you control and one that controls you. Lees meer
In this clip, Hit-Boy, his manager Nima Nasseri, and I break down the mechanics of the modern music business through the lens of artists like Russ, who’ve built massive success independently. From the shift in revenue models and the evolving role of labels, to the rise of distribution companies and the power of catalogs, we explore how today’s artists can create real value on their own terms.
We also dig into the importance of a strong managerial ecosystem, the realities of streaming-era revenue, and how to position yourself for long-term wins in a constantly changing industry.
For artists, managers, and entrepreneurs, this is a roadmap for playing the game without giving up the keys.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3vgeQK1y8h1fuPAsFwOgc7?si=s6-n7HMKS4qc5ZsA1QN2uA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Hit-Boy & Nima Nasseri on The Dark Side of Music Publishing Deals
16 augustus 2025 · 16 min
Hit-Boy spent 18 years locked in one of the toughest publishing deals in the music business, a contract built on outdated MDRC terms that kept him working without a clear finish line. Lees meer
In this conversation, he takes us from his early days on Section 8 housing and landing a $50,000 advance, to producing career-defining hits like N*** in Paris. He breaks down the mental toll of a bad deal, the industry lessons he picked up along the way, and the moment Jay-Z and Desiree Perez stepped in to help him win back his freedom.
We dig into the importance of character, work ethic, and genuine partnerships, plus how staying a student of the game has shaped his career. For artists and producers navigating the industry, this is a blueprint for surviving, and thriving, on your own terms.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3vgeQK1y8h1fuPAsFwOgc7?si=s6-n7HMKS4qc5ZsA1QN2uA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Hit-Boy & Nima Nasseri on Setting Healthy Boundaries in Music and Family
15 augustus 2025 · 16 min
Grammy-winning producer Hit-Boy is building more than music; he’s building worlds. Lees meer
In this conversation, he talks about his shift from making beats to creating immersive film experiences, the hard lessons of becoming a visual artist, and how constant growth fuels his work. He opens up about collaborations with top artists, his commitment to independence, and why family remains at the center of everything he does.
Hit-Boy also shares how therapy has helped him set personal and professional boundaries, and why AI is becoming a tool in his creative arsenal. It’s a masterclass in evolving without losing your core.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3vgeQK1y8h1fuPAsFwOgc7?si=s6-n7HMKS4qc5ZsA1QN2uA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 034: Hit-Boy & Nima Nasseri - Breaking Free from an 18-Year Publishing Deal & Building an Independent Empire
13 augustus 2025 · 1 uur 35 min
Grammy-winning producer Hit-Boy opens up about escaping an 18-year publishing deal, one of the most restrictive contracts in music, and the lessons learned along the way. He shares the mental toll of being trapped in outdated MDRC terms, how Jay-Z and Roc Nation helped him break free, and the creative freedom that’s fueled his most prolific run yet. Lees meer
Alongside his manager, Nima Nasseri, Hit-Boy reveals how they’ve built a self-contained creative ecosystem spanning music, film, brand partnerships, and multiple Grammy-winning projects. They talk ownership, autonomy, the role of AI and social media in today’s music industry, and how to balance relentless output with family and mental health.
This is a blueprint for building a career on your own terms.
Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Chris Taylor on The Record Label That Saved Metric’s Career
11 augustus 2025 · 14 min
Chris Taylor takes us inside Metric’s improbable rise, from repeated label rejections to breaking through as one of Canada’s most influential indie bands. In the early 2000s, after failed demo deals with Warner Brothers, Island Records, and Virgin, the band was at a crossroads. Refusing to let their story end there, Taylor founded Last Gang Records to give Metric their long-overdue shot. Lees meer
We also explore the shifting music landscape of the time, from the disruptive force of digital piracy to the emergence of indie labels and bands that redefined the industry. A conversation about resilience, vision, and what happens when you bet on the right talent.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Chris Taylor on His Biggest Mistake with Last Gang Records
10 augustus 2025 · 16 min
Chris Taylor’s path has been anything but linear: lawyer, label founder, and music executive with a global footprint. Lees meer
In this clip of The Manager’s Playbook, he shares how he scaled a thriving legal practice while launching Last Gang Records, balancing the demands of both worlds, and navigating the breakthrough moments that shaped his career. From the strategies he used to build and fund his firm, to the lessons learned from working with diverse legal talent, to the ripple effect of representing Drake on the Canadian music scene, Chris pulls back the curtain on the business moves that matter.
We also dive into his leap to Entertainment One (eOne), the negotiations that brought him there, and the leadership lessons he absorbed from founder Darren Troop; insights on patience, discipline, and vision that apply far beyond music.
It’s a candid look at the intersection of law, music, and business growth, told by someone who’s mastered all three.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Chris Taylor on the BIGGEST Record Label Bidding War of 1999
9 augustus 2025 · 14 min
Chris Taylor remembers the moment Nelly Furtado’s music landed in his hands, and the chain reaction it set off. Lees meer
From self-made tracks and photo booth snapshots to sparking one of 1999’s biggest record deals, Chris takes us inside the bidding war that had David Geffen, Madonna, and the industry’s heavyweights at the table. The result? A Dreamworks deal that helped open the door for Canadian artists on a global stage.
We talk spotting hits before they happen, building the right relationships, and how the tools for finding talent have evolved over the years.
This isn’t just a story about signing a star; it’s a masterclass in recognizing potential and acting before anyone else sees it.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels
8 augustus 2025 · 21 min
Chris Taylor knows the role of the music manager has changed forever. Lees meer
In this clip of The Manager’s Playbook, he shares why he launched a management company in 2024 and how managers today are building infrastructure, owning assets, and playing a bigger role than ever in an artist’s career.
From navigating platforms like Spotify and TikTok to building specialized teams, Chris unpacks the power shift from labels to management, the strategic value of market share, and why touring and digital marketing still drive lasting success.
He also reflects on the evolving impact of press, the continued role of radio, and why the best managers see themselves as partners, building empires alongside their artists.
This is a conversation about leverage, longevity, and leading from the front.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 033: Chris Taylor – Last Gang Records, Drake, Nelly Furtado, Artist Management, Independent Labels, Music Law, Career Longevity & Betting on Talent
5 augustus 2025 · 1 uur 57 min
Chris Taylor has done it all: music lawyer, label founder, global executive, and now CEO of Hall of Fame Management. But his story didn’t start with a major deal. It started with a $35K personal bet on a band called Metric and a refusal to let talent get buried by industry politics. Lees meer
In this episode, Chris joins Mauricio Ruiz to talk about the hard-earned lessons behind his journey, what it really means to build infrastructure, why some artists succeed without being the most strategic, and how the role of the manager has evolved into something bigger than ever before.
They unpack the grind behind artist development, the emotional weight of betting on people, and what long-term thinking looks like in an industry obsessed with quick wins.
This is a masterclass in leadership, belief, and adapting to the business as it moves under your feet.
Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Nick Ruffalo on The Real Reason Artists Aren't Going Viral Anymore
4 augustus 2025 · 19 min
What actually builds an artist brand in 2025? Lees meer
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to break down the modern-day strategy behind artist branding, content creation, and music marketing. Together, they explore why branding is about emotional consistency, not just aesthetics, and how artists can build meaningful connections in an oversaturated digital world.
From Coca-Cola’s visual identity to artist content funnels, the conversation unpacks the three core pillars of content: discovery, connection, and conversion. This isn’t about chasing trends. It’s about building a system that turns casual listeners into lifelong fans.
If you’re an artist, manager, or marketer trying to grow the right audience the right way, this episode gives you the blueprint.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/064FyRu3z56AGb77HHmfCT?si=Vi-QAD-9T16OP5-xDDVl6A
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Ruffalo on The Real Secret to Engaging Music Content
3 augustus 2025 · 21 min
In 2025, music marketing isn’t optional. It’s the engine behind every artist breakout. Lees meer
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to break down what branding, content, and strategy really look like in today’s landscape. They unpack how artist brands are built not just through visuals, but through voice, clarity, and emotional connection, and why artists need to understand their content funnel if they want to grow a real audience.
From discovery to conversion, from new formats to timeless strategy, this is a masterclass in how to stay relevant, consistent, and creatively fulfilled in a saturated digital world.
If you're serious about building something that lasts, this one's for you.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/064FyRu3z56AGb77HHmfCT?si=Vi-QAD-9T16OP5-xDDVl6A
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Ruffalo on Why Record Labels Still Matter in 2025
2 augustus 2025 · 22 min
The label question isn’t major vs. indie. It’s alignment vs. confusion. Lees meer
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to unpack the evolving role of record labels in 2025. They go deep into what a modern label actually offers, what artists should demand, and how smart teams are building digital departments that prioritize branding, content, and true audience engagement.
Nick shares hard-won lessons from building strategy inside Big Loud Rock, and why passion, buy-in, and internal clarity matter more than ever. Whether you’re navigating a deal or building your own path, this episode delivers clarity in a complex industry.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/064FyRu3z56AGb77HHmfCT?si=Vi-QAD-9T16OP5-xDDVl6A
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Ruffalo on The Real Reason Fans Aren't Connecting With Your Music
1 augustus 2025 · 20 min
What separates artists who get skipped from those who build legacy? Lees meer
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital at Big Loud Rock and founder of Unleashed, to unpack what it really takes to build an artist brand that connects.
They dive into why great music isn’t enough anymore, how the 80/20 rule still shapes careers, and why understanding your archetype might be the unlock your brand has been missing. From the creator to the rebel to the best friend, Nick explains how artists can build clarity, audience, and authenticity in a noisy landscape.
This isn’t about surface-level content tips. It’s about the mindset, strategy, and discipline behind modern artist development. If you’re serious about building something that lasts, this episode is for you.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/064FyRu3z56AGb77HHmfCT?si=Vi-QAD-9T16OP5-xDDVl6A
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public
29 juli 2025 · 2 uur 7 min
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital Marketing & Audience Engagement at Big Loud Records and founder of Unleashed, for a sharp, unfiltered conversation on what it really takes to build an artist brand in 2025. Lees meer
Nick breaks down the difference between branding and content (hint: most artists confuse the two), how to build trust before traction, and why clarity, not aesthetics, is the foundation of a scalable music career. They dive into the power of archetypes, content funnels, the role of paid media, and how to navigate the leap from developing artist to breakthrough moment with intention.
If you’re an artist, manager, or creative operator looking to build something real, without chasing trends, this one’s required listening.
Simply put, a conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET
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Inside the Playbook: Tuma Basa on How YouTube Replaced MTV for Artists
28 juli 2025 · 21 min
YouTube isn’t just for views. It’s for building worlds. Lees meer
In this episode, we unpack why YouTube remains one of the most powerful tools in an artist’s strategy, especially in an era where the music business has shifted from gatekeeping to global access.
Tuma Basa breaks down how to actually use the platform: consistency, storytelling, thumbnails, appointment drops, and understanding the full power of its grid.
We also get into the deeper layer; why content is now infrastructure, how to lead with value, and why people like Wallo267 are reshaping the game by giving back what they’ve learned.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Tuma Basa on The Difference Between Music Industry and Community
27 juli 2025 · 21 min
Tuma Basa didn’t just build playlists. He built a perspective shaped by continents, cultures, and connection. Lees meer
In this clip, we unpack his global journey through music and media: growing up across countries, working through legacy and startup ecosystems, and choosing YouTube over traditional label paths.
We talk about why real connection beats transactional networking, why music is more service than product, and what it means to listen, not just hear.
Tuma also shares why trust, curiosity, and cultural fluency matter more than ever in today’s music business and how YouTube is helping shape the next era.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Tuma Basa on The Culture Clash Around Generative AI
24 juli 2025 · 14 min
Timbaland made headlines by signing the first AI artist but the real story goes deeper. Lees meer
In this clip, Tuma Basa and I dive into the tension between tech and tradition in music. From generative AI tools to the industry’s emotional resistance, we explore how this moment mirrors past disruptions; Auto-Tune, sampling, even the rise of the DJ.
We ask the uncomfortable questions: Is AI a tool or a threat? Is resistance just fear in disguise? And what does it really mean to keep art human in a tech-driven era?
This one’s for anyone navigating where creativity meets innovation.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Tuma Basa on What's REALLY Holding Back African Music Globally
23 juli 2025 · 13 min
The future of music in Africa is full of energy but the infrastructure isn’t there yet. Lees meer
In this clip, Tuma Basa and I unpack the real story behind the rise of African music. From venue shortages and publishing gaps to the global influence of organizations like Live Nation and investors like China, we explore what it’ll take to build something sustainable.
We also spotlight emerging African artists, festivals making real impact, and why the passion for music discovery is still alive, even in a fragmented system.
This one’s for the builders, believers, and anyone watching the next global wave take shape.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3CldAKsiPTxk5uEXGqWzpr?si=M3R2bqM6TyWKVVcgmoDqnw
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency
22 juli 2025 · 2 uur 11 min
In Episode 031 of The Manager’s Playbook, Tuma Basa, former head of Spotify's RapCaviar and Director of Black Music & Culture at YouTube, joins Mauricio Ruiz for a deep dive into the evolution of music curation, platform strategy, and long-term artist relevance. Lees meer
Tuma shares his journey from BET to Spotify to YouTube, and breaks down how emotional intelligence, cultural adaptability, and curiosity have shaped his leadership. They talk YouTube as global TV, the impact of Gen AI on creativity, and the line between music industry and music community.
For artists, executives, or anyone building legacy in the music business, this one’s a masterclass.
A conversation like this doesn't come cheap.
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Tuesdays @ 10am ET -
Inside the Playbook: Mag Rodriguez on Why Why the First $500 from Artists' Fans Changes Everything
18 juli 2025 · 16 min
In this clip of The Manager’s Playbook, I talk with Mag Rodriguez about the artist who helped change everything: LaRussell. Lees meer
After being introduced to EVEN, LaRussell became the platform’s first artist, and the proof of concept. What followed was a masterclass in independent strategy: $27K in just hours, $100K within a month, and a new blueprint for how artists can scale without relying on traditional systems.
We talk about how skepticism turned into belief, how smart work can outperform luck, and how LaRussell’s approach is reshaping what it means to be an artist-entrepreneur.
This is what direct-to-fan looks like when it actually works.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Mag Rodriguez on How He Got Funded Without a Degree
17 juli 2025 · 15 min
In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to talk about the journey few founders ever get to share, what it means to break into venture capital as a Latino entrepreneur. Lees meer
Mag opens up about growing up in an immigrant household, the early lessons in hustle and resilience, and the winding path from managing artists to leading a tech company backed by venture capital.
We get into the emotional weight of representation, the role of taste and conviction in startup success, and why building a transparent, values-driven culture matters more than ever. Mag also shares how AI could create more access for underrepresented founders and what it takes to scale both a company and a mission.
This one’s personal, honest, and deeply strategic. For anyone building from the margins, this is required listening.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization
16 juli 2025 · 16 min
In this clip of The Manager’s Playbook, Mag Rodriguez and I explore the future of music monetization and what it means to truly go global. Lees meer
From innovative artist subscription models, like “pay what you want”, to untapped opportunities in the Global South, Mag Rodriguez breaks down how platforms like EVEN are making it easier for artists to reach fans in Africa, Latin America, and Asia.
We dive into real-world case studies, the payment infrastructure powering fan access, and how globalization is reshaping not just music releases, but live experiences and sustainable growth for artists.
If you care about scale, access, and building a future that includes everyone, this one’s for you.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business
15 juli 2025 · 18 min
In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive. Lees meer
We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.
Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.
This one’s a blueprint for any artist or builder thinking beyond the stream.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership
14 juli 2025 · 2 uur 14 min
In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe. Lees meer
We unpack how EVEN helps artists go direct-to-fan, unlock new revenue streams, and build real community beyond the limitations of streaming and traditional industry models.
Inside the episode:→ Building for global, underserved fanbases→ Why direct-to-fan is the smarter play, not anti-DSP→ Lessons from tech founders applied to artist careers→ Community, ownership, and scaling with intention
We also dive into Mag’s journey as a Latino founder in the VC world, the J. Cole collaboration, and what it takes to lead with both culture and clarity.
If you're an artist, manager, or entrepreneur thinking long-term, this one’s for you.
A conversation like this doesn't come cheap.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Laurie Lee Boutet on Why Women Make Great Music Managers
12 juli 2025 · 18 min
In this clip of The Manager’s Playbook, Laurie Lee Boutet unpacks what it really means to lead as a woman in the music business. Lees meer
From empathy and collaboration to navigating bias and building strong teams, Laurie shares how her values and vision have shaped a powerful approach to artist management. She also discusses the importance of choosing the right distribution partners, like AWAL, to stay flexible and in control.
It’s a conversation about leadership, trust, and building careers that last.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Laurie Lee Boutet on What Every Artist Should Do After Going Viral
11 juli 2025 · 20 min
In this clip of The Manager’s Playbook, Laurie Lee Boutet dives into why CRM (Customer Relationship Management) is a game-changer in today’s music industry. Lees meer
We break down the shift from radio to streaming, the rise of TikTok and algorithmic discovery, and how smart data collection powers meaningful fan connections. Laurie shares how tools like CRM helped guide The Beaches through viral growth and sustainable fan engagement.
It’s a must-listen for anyone serious about building careers, not just hype.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Laurie Lee Boutet on How to Win Without a Major Label Deal
10 juli 2025 · 13 min
In this episode of The Manager’s Playbook, Laurie Lee Boutet breaks down why today’s music managers need to think like marketers and strategists. Lees meer
From her work with The Beaches to using platforms like Laylo to gamify fan engagement and build powerful email lists, Laurie shares how data, innovation, and artist alignment create real growth.
Whether you're managing artists or building a brand, this conversation is packed with practical tools and sharp insight.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Laurie Lee Boutet on The Truth About Canadian Record Labels
9 juli 2025 · 14 min
Laurie Lee Boutet reflects on a major turning point in the music industry, when independent acts began rising and the label system struggled to keep up. Lees meer
She shares how Canada’s lack of infrastructure compared to the U.S. created unique challenges, and how going independent led to breakthrough moments with artists like Charlotte Cardin.
A sharp look at strategy, innovation, and navigating change in a shifting industry.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music
7 juli 2025 · 2 uur 22 min
In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches. Lees meer
Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.
We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.
Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.
Simply put, a conversation like this doesn't come cheap.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Lola Plaku on What Artists Should Know Before Signing a Record Deal
6 juli 2025 · 20 min
In this clip of The Manager’s Playbook, we take a closer look at the relationship between artists, managers, and record labels, focusing on what it really takes to work effectively within a major label system. Lees meer
Lola Plaku and Mauricio Ruiz unpack the realities behind the title "Head of Marketing," offering insider knowledge on how labels operate, where communication often breaks down, and how artists and managers can better align with internal teams.
From submitting budget requests to managing release schedules, this episode offers actionable strategies for building strong, collaborative relationships that lead to more successful outcomes.
If you're navigating the label world or preparing to, this is required listening.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Lola Plaku on The Mentorship Program Changing the Industry
5 juli 2025 · 22 min
In this clip of The Manager’s Playbook, Lola Plaku shares the vision and journey behind Girl Connected: a mentorship program built to empower women pursuing careers in the music industry. Lees meer
Launched in 2018, Girl Connected is more than a mentorship initiative. It’s a platform for access, education, and career readiness. Lola unpacks how the program was designed to provide real-world experience, vet job candidates, and guide participants through the complexities of the music business.
She also reflects on success stories, the importance of building a strong vetting process, adapting to the realities of touring and COVID, and how the program continues to evolve.
Whether you're an aspiring executive, creative professional, or industry leader, this conversation is packed with insight on building platforms that truly move the culture forward.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Lola Plaku on Artist Development
4 juli 2025 · 15 min
In this clip of The Manager’s Playbook, Lola Plaku joins Ruiz for a masterclass on artist development and marketing that actually moves the needle. Lees meer
Lola dives deep into how understanding an artist’s audience is the foundation of every effective strategy, from branding and content to touring and fan engagement. She shares personal stories and real-world lessons from her work with artists like The Weeknd and Trinidad James, illustrating how performance, positioning, and timing create long-term impact.
Whether you're managing talent, building your own brand, or trying to connect with your core fans, this episode is filled with tactical insight and grounded leadership.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Lola Plaku on Building Toronto's Music Scene
3 juli 2025 · 17 min
Lola Plaku joins The Manager’s Playbook for a powerful conversation on building a career in hip hop from the ground up. Lees meer
One of the few women to carve out real space in the industry, Lola reflects on her journey, from supporting local artists like Embassy to her early work with HipHopCanada, promoting shows, launching the I Luv Lola blog, and eventually managing artists and founding Girl Connected.
We explore the hustle behind the headlines, the evolution of social media, and the mindset required to lead with purpose in an industry that often overlooks the people doing the real work.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager's Playbook 028: Lola Plaku - French Montana, A$AP Rocky, The Weeknd, A$AP Yams, Artist Management, Girl Connected, Tour Strategy, Label Dynamics & Women in Music
30 juni 2025 · 2 uur 11 min
In this episode of The Manager’s Playbook, Lola Plaku unpacks her dynamic journey from the early days of HipHopCanada to managing global tours and launching her mentorship platform, Girl Connected. Lees meer
From building street teams for Big Sean to orchestrating major moves for French Montana, Lola’s story is a masterclass in hustle, strategy, and staying power. She breaks down the realities of artist management, the critical role of communication with labels, and the importance of audience connection in today’s music landscape.
We also get into the business of live events, lessons from the road, and how she’s elevating the next generation of women in music through community and mentorship.
This is an unfiltered, high-utility conversation for anyone serious about turning passion into long-term purpose in the industry.
Simply put, a conversation like this doesn't come cheap.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook