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395 afleveringen, van nieuw naar oud
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Inside the Playbook: Ray Daniels on The Letter That Changed Everything
29 juni 2025 · 16 min
In this clip from The Manager’s Playbook, Ray Daniels shares what it really means to pursue greatness and the price he paid for speaking up. Lees meer
He reflects on the impact of his viral 2020 letter, “Dear White Music Executives,” the pushback he faced, and the lessons learned navigating an industry that wasn’t built for him.
From being blackballed to building his own platform, Ray talks validation, integrity, and why choosing purpose over permission changed everything.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Ray Daniels on The Real Reason Some Artists Fade While Others Last
28 juni 2025 · 14 min
In this clip of The Manager’s Playbook, Ray Daniels and I explore the “Science vs. Magic” theory in music and why mastering both is key to long-term success. Lees meer
We talk about how artists like Future evolved from pure creative instinct to strategic execution, and how Drake’s blend of intuition and structure sets a new standard in the industry.
From viral moments to career longevity, this episode unpacks the real work behind the artistry.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Ray Daniels on Jay-Z vs. Kanye vs. Bow Wow and His Truth About Stardom
27 juni 2025 · 21 min
In this clip of The Manager’s Playbook, we dive into what really makes a megastar. Lees meer
Ray Daniels unpacks the fandom, timing, and cultural impact behind two very different careers: Jay-Z and Bow Wow. One built a business empire later in life; the other dominated early with a loyal youth fanbase.
We also get into Kanye, Nas, and why music success often feels like high school, where popularity and power don’t always align.
This conversation challenges how we define greatness in hip-hop and why it matters.
Simply put, a conversation like this doesn't come cheap
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Ray Daniels on The Biggest Lie About Publishing Deals
26 juni 2025 · 17 min
In this clip from The Manager’s Playbook, Ray Daniels and I break down the real difference between pop and urban splits and how the same record can pay out very differently depending on who’s involved. Lees meer
We unpack the math behind a triple platinum hit, talk producer and publishing cuts, and explore what every artist and manager needs to understand about the business behind the music.
Plus, a look at Lizzo’s early career and how finding the right audience changed everything.
Simply put, a conversation like this doesn’t come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager's Playbook 027: Ray Daniels - Jay-Z vs Bow Wow, Theron Thomas, Lizzo, Ciara, Breaking Into the Music Industry, Building His Brand & Lessons From the Greats
23 juni 2025 · 2 uur 7 min
Ray Daniels has seen every corner of the music business, from making hits to being blackballed, from major label boardrooms to building R.A.Y.D.A.R. Management from the ground up. Lees meer
In this episode of The Manager’s Playbook, Ray gets real about what it takes to survive, and last, in an industry that changes fast. We talk managing talent like Theron Thomas, how A&R shifted with data, and why the future belongs to artists who understand both science and storytelling.
No fluff. Just hard-earned lessons on equity, authenticity, and building with intention.
A conversation like this doesn't come cheap.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Russ on the Dark Side of Music Success & Healing
22 juni 2025 · 16 min
In this clip of The Manager’s Playbook, Russ shares the emotional cost of success and the internal reset that followed. From confronting public perception to redefining identity, he unpacks the deeper work that’s shaped his evolution as both an artist and a man. Lees meer
We talk emotional boundaries, mentorship, inner child healing, and what it takes to grow when the spotlight isn’t flattering.
This isn’t just about the industry. It’s about becoming whole, on your own terms.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Russ on How His Day-One Business Partner Saved His Music Career
21 juni 2025 · 13 min
In this clip of The Manager’s Playbook, Russ opens up about the pivotal moments that built his career. From Bugus filing the LLC at 18, to staying focused when things almost unraveled, to why a $250 check still means more to him than a $600K payout. Lees meer
This is the part of the journey most people don’t see: the loyalty, the small wins, and the grit behind the scenes that made everything else possible.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters
20 juni 2025 · 14 min
In this clip of The Manager’s Playbook, Russ shares the story behind one of the most unconventional label deals in the industry. Lees meer
He went from making $100K/month independently to partnering with Columbia, without giving up control. Russ breaks down how he retained ownership of his TuneCore catalog, structured profit splits, and built a system that still brings in seven figures a month from masters alone.
This isn’t hype. It’s a real blueprint for ownership, leverage, and long-term strategy.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Russ on Why $100K Won’t Make You a Star
19 juni 2025 · 14 min
In this clip of The Manager’s Playbook, Russ delivers a hard truth: success isn’t about big budgets or major connections. It’s about clarity, consistency, and calling yourself out. Lees meer
He shares why even $100K won’t help if the music’s not ready, how building a home studio is a non-negotiable move, and why self-delusion is the silent killer of most careers.
If you’re serious about leveling up, this is the mirror moment every artist needs.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy
16 juni 2025 · 2 uur 19 min
In this episode of The Manager’s Playbook, Russ gets real about what it takes to build a $100M career as a fully independent artist. Lees meer
From owning 100% of his masters to mastering the mental game, Russ shares how he built a massive global audience without a label, why visuals are key to longevity, and how staying grounded has been his greatest strategy.
We dive into the business side of being an artist: revenue, fan engagement, team dynamics, and the value of never selling out. Whether you’re an artist, manager, or builder in the creator economy, this episode is packed with practical gems and hard-won wisdom.
A conversation like this doesn't come cheap.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum
15 juni 2025 · 18 min
Jessie Reyez joins Byron Wilson and myself to trace the rise of a movement, how the Remix Project in Toronto became a launchpad for global talent and real career growth. Lees meer
From a last-minute application to life-changing studio sessions, we dive into the power of mentorship, community, and creative momentum. The conversation spotlights key moments—like early collaborations with King Louie and Chance the Rapper, that helped expand reach and reshape futures.
More than a music story, this is a testament to what happens when talent meets opportunity and why investing in people always pays off.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable
14 juni 2025 · 14 min
In this clip, Jessie Reyez joins Mauricio Ruiz and Byron Wilson to break down the power of leverage, the value of numbers, and why no artist wins alone. Lees meer
They explore how building community and owning your data gives artists real negotiating power, especially when stepping into label conversations.
Jessie shares her experience sitting across from Sir Lucian Grainge and how clarity and confidence helped her take control of the moment.
From team trust to long-game strategy, this conversation is packed with honest insights and hard-earned lessons for artists, managers, and anyone building something that lasts.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over
13 juni 2025 · 12 min
Zach Katz shares the story behind one of the boldest moves in his career: leaving his role as President of BMG North America to co-found Raised in Space with Scooter Braun. Lees meer
Why walk away from the top? To reimagine what the music industry could be.
Zach opens up about the emotional and strategic thinking behind his pivot, and the lessons learned from trading stability for innovation in service of artists. It’s a rare look at leadership, risk, and long-term vision.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career
12 juni 2025 · 16 min
Music and entertainment exec, Zach Katz, lays out the 5 essential roles every artist must fill: manager, lawyer, label, publisher, and agent. Lees meer
But the real lesson?
It’s not just about having a team. It’s about having the right team. Katz explains why each role must be filled with people who bring full commitment, not just credentials. No box-checking. No shortcuts. Just aligned, purpose-driven collaboration.
A must-listen for artists, managers, and anyone serious about long-term growth in music.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever
11 juni 2025 · 7 min
Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing. Lees meer
It’s called the clipper strategy: a network of young, incentivized content creators driving virality across TikTok, Shorts, and Instagram. Zach shares how his team tapped into Discord and Twitter communities to spark real-time momentum for artists, bypassing traditional marketing models.
This is about more than just trends. It’s about building with the internet’s most powerful subcultures before the industry catches on.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos
10 juni 2025 · 13 min
Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses. Lees meer
We unpack:
How to support creators with real operational infrastructure
The power of long-form content in a short-form world
Moving beyond brand deals to DTC, community, and recurring revenue
Designing systems that serve creators today, not five years ago
This episode is a blueprint for anyone serious about the creator economy. It’s not about hype. It’s about strategy, structure, and sustainable success.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move
9 juni 2025 · 1 uur 50 min
In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infrastructure, and why digital talent isn’t just content, it’s culture. Lees meer
Zach dives into why creators are no longer just influencers but CEOs of their own ecosystems, and how the industry must evolve to support them with real structure. From his time at FaZe to his current work with Fixated, a creator-first fund, Zach breaks down what it takes to lead with intention and build trust in 2025.
We also explore the power of livestream platforms, why Kai Cenat is the new Fallon, and the lessons music execs can learn from digital-first strategy.
A conversation like this doesn't come cheap.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Jessie Reyez on The True Story Behind The Song 'Figures'
8 juni 2025 · 13 min
We revisit the origin story of Jessie Reyez’s breakout hit “Figures” from a chance car ride in Sweden to a full-blown industry bidding war. Lees meer
It’s a behind-the-scenes look at how one song sparked a movement, shifting careers and commanding attention across major labels. We explore the key moments that shaped the journey: gut decisions, hard conversations, and the conviction it takes to bet on yourself.
This clip also unpacks the artist-manager relationship and the non-negotiables that shaped Jessie’s path: authenticity, respect, and control. A powerful story about creative instinct, industry leverage, and building with integrity.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Jessie Reyez on How She Outsmarts The Music Industry
7 juni 2025 · 16 min
Jessie Reyez and Byron Wilson take you deep into the real-life dynamics of the music industry, from conflict resolution to creative breakthroughs. Lees meer
We explore how mastering communication, sometimes just picking up the phone, can break down barriers.
The conversation highlights the power of sequencing, the evolution of song ideas, and what really happens behind the studio doors when flexibility meets pressure.
But it’s not just about the work. We dig into the psychology of success: fear, self-doubt, and what it means to push past internal limits. The importance of community, rest, and finding clarity,especially during moments like the COVID-19 pause, round out this candid, high-impact session.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/2hAbFlAG4IT6uL0MTaZEQR?si=4a40xtKHSEKbCJWS_JwG0w
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In
6 juni 2025 · 14 min
In this clip, Director X unpacks the creative mindset behind some of the most iconic music moments of the last decade, from Hotline Bling to Life is Good. Lees meer
Through real stories involving Drake, Jay-Z, and Justin Bieber, we explore why holding onto your best ideas can cost you, and why “Don’t get too precious” might be the advice that changes your approach to creativity for good.
This is more than a behind-the-scenes look. It’s a deep dive into collaboration, adaptability, and the quiet genius that turns constraints into classics.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6JvlRp7G633z77Vvk34jHN?si=z9Dj1Qr4RzGmUEmTZrjRSQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working
5 juni 2025 · 13 min
In this episode, Nick Raphael gets real about one of the biggest misconceptions in the music industry: talent alone doesn’t break artists. Effort does. Lees meer
We explore why consistent output, audience building, and a clear narrative are just as important as the music itself. From early-stage grind to honest assessments of follower counts and streams, Nick lays out what readiness really looks like.
With stories of Adele, Sam Smith, and Frank Ocean, this episode is a blueprint for anyone trying to turn skill into success.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z
4 juni 2025 · 15 min
Before the billion-dollar empire, Jay-Z was just an overlooked artist with a brilliant album, and no U.S. label willing to take the risk. Lees meer
In this episode, Nick Raphael, former President of Capitol Records UK, shares the inside story of how he and Christian Tattersfield signed Jay-Z in 1996 from a small office in London. It’s a raw look at what it means to trust your instinct and bet big when everyone else says no.
Nick walks us through the unconventional journey: cold-calling Damon Dash, researching Jay’s buzz through record shops, and watching an artist turn early rejection into generational leverage. It’s a powerful reminder that vision, grit, and timing still matter more than hype.
This is how legends are made, and why most execs missed it.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It
3 juni 2025 · 12 min
In this episode, Nick Raphael, former President of Capitol Records UK, pulls back the curtain on what actually makes or breaks an artist’s career. Lees meer
It’s not just about talent. It’s about having the right manager, the right strategy, and the ability to build meaningful connections. Nick unpacks why likability often beats raw skill, how inexperience at the management level can derail momentum, and why major labels still play a vital role in breaking global acts.
We also get into the concept of “concentric circles” of influence, and why your team’s reach, experience, and credibility matter more than you think.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025
2 juni 2025 · 13 min
In this episode, Nick Raphael, former President of Capitol Records UK, uncovers a core truth of the music business: a hit record means nothing without the right artist. Lees meer
We dive into why some tracks never break through, even when they’re brilliant, and why fan connection, team alignment, and timing can turn a decent song into a global moment. Nick shares the story behind Empire State of Mind, explains how artist-first thinking drives success, and reveals the deeper strategy behind building lasting careers.
Plus, we explore the rise of the independent middle class in music and how Nick’s latest venture is redefining what a modern label can look like, with a tight team and big results.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/4g8IgvdCYzvpVPHiKUXS43?si=ietm7srSRX6hQv9Nt5nh6Q
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Director X on Mastering the Creative Hustle in 2024
1 juni 2025 · 15 min
In this episode, legendary filmmaker Director X breaks down how to cut through the noise in a content-heavy world, and why the best visuals aren’t always the most expensive. Lees meer
From using real locations and dynamic transitions to anchoring every shot in emotional truth, X reveals how resourceful creativity wins. But beyond technique, this episode is a deeper dive into the mindset behind iconic visuals.
We trace X’s journey from comic book dreams to directing for Jay-Z and beyond, exploring how fear, persistence, and pure passion shape a creative career. It’s a blueprint for anyone looking to make meaningful work and stay inspired in an industry that never slows down.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6JvlRp7G633z77Vvk34jHN?si=z9Dj1Qr4RzGmUEmTZrjRSQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Director X on Why Music Videos Matter More Than You Think
31 mei 2025 · 14 min
In this episode, legendary music video director Director X breaks down the role of music videos in 2024, and why they still matter in a world dominated by streamers and short-form content. Lees meer
From drawing out deeply personal performances from artists like Usher and Zayn to recounting the untold stories behind shelved big-budget productions, X shares what really happens behind the lens. He also reflects on how the industry shifted from extravagant productions to refined, intentional storytelling, and what that means for artists today.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/6JvlRp7G633z77Vvk34jHN?si=z9Dj1Qr4RzGmUEmTZrjRSQ
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024
30 mei 2025 · 9 min
Ruiz and Byron take you on a journey through the discovery and management of the phenomenal Jessie Reyez. It all began in 2013 with a serendipitous Facebook connection that led to an unexpected musical spark. Lees meer
They share the thrilling tension of first hearing Jessie's raw talent, her voice so unique, Ruiz, then manager of Jessie and now host of The Manager’s Playbook Podcast, initially hesitated to share it.
As they reflect on their evolving bond with Jessie, they recount pivotal moments like the release of her soul-stirring anthem Figures, a track they knew would disrupt the industry. Dive into the behind-the-scenes moments that shaped Jessie's rise, as they reveal the relentless belief that fueled their journey and Jessie's path to stardom.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Byron Wilson on The Messiness of the Music Business
29 mei 2025 · 12 min
In this no-fluff episode of The Manager’s Playbook, Byron Wilson breaks down what most labels won’t say out loud: the real grind behind building a music career. Lees meer
From signing deals to hitting the road, we explore why autonomy is everything, how touring and merch often pay more than streaming, and why going viral isn’t random—it’s strategy meeting preparation. You’ll hear how opening slots can become career accelerators and how smart artists turn unfamiliar crowds into loyal fans.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez
28 mei 2025 · 10 min
In this episode of The Manager’s Playbook, Mauricio Ruiz and Byron Wilson reflect on the unexpected journey that led them to discover and develop Jessie Reyez, one of the most distinctive voices in music today. Lees meer
It began in 2013 with a Facebook connection that sparked something rare. From first hearing her voice and sensing both excitement and hesitation, to witnessing the viral impact of “Figures,” Ruiz and Wilson share the pivotal choices, risks, and defining moments that shaped Jessie’s path.
This conversation dives into what it takes to truly bet on an artist, how they navigated early wins without a label, and the kind of belief that turns raw talent into a movement.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/31MpAcVnF0tgKN0s7gXQuy?si=jJFVNrWrQfmaxBkHZ8HyzA
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy
26 mei 2025 · 2 uur 33 min
In this episode of The Manager’s Playbook, we sit down with legendary music executive Nick Raphael, whose journey spans signing Jay Z, launching Sam Smith, and leading Capitol UK before founding his own indie powerhouse. Lees meer
Nick opens up about navigating a health crisis in 2013 and returning stronger with global hits. He shares how streaming transformed music distribution and why today’s artists need more than talent - they need focus, narrative, and direct connection with their audience.
We explore what it means to build long-term careers outside the traditional label machine and why the modern artist-manager relationship is evolving fast. Insightful, honest, and loaded with strategic gems.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management
25 mei 2025 · 12 min
Go behind the scenes of high-stakes music management with Cory Litwin - the powerhouse manager behind Murda Beatz and other top producers. Lees meer
In this episode of The Manager’s Playbook, Cory breaks down how to land major record placements, negotiate complex contracts, and secure fair splits in songwriting and publishing.
From protecting your clients to building industry-shifting relationships, this conversation is packed with real-world tactics on negotiation, deal-making, and entertainment law.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/3E6vEdR83gfPkaMf8Wa4Lo?si=4H6V_j1jQPag0CEx7v7-zQ
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside The Playbook: Cory Litwin Reveals making Drake's 'Nice For What'!
24 mei 2025 · 13 min
Ever wondered how Drake’s “Nice for What” came to life? Lees meer
In this episode of The Manager’s Playbook, Corey Litwin takes us behind the scenes of the legendary night it all came together - from losing to Drake in 2K to Murda Beatz crafting the beat in real time, and a casual convo that led to sampling Lauryn Hill’s “Ex-Factor.”
One penthouse. One spark. 45 minutes later - a chart-topping anthem was born.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/3E6vEdR83gfPkaMf8Wa4Lo?si=4H6V_j1jQPag0CEx7v7-zQ
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside The Playbook: Cory Litwin on How Meeting Murda Beatz Changed His Life Overnight
23 mei 2025 · 18 min
How do you go from throwing parties to managing major artists? Cory Litwin has the blueprint. Lees meer
In this episode of The Manager’s Playbook, Cory shares his journey from club promotions to working with Murda Beatz, Roy Woods, Jessie Reyez. And even closing deals with legends like Snoop Dogg.
From bold networking moves to brand-building (yes, even custom grills), Cory drops real-world gems on what it takes to stand out and succeed in the music industry.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/3E6vEdR83gfPkaMf8Wa4Lo?si=4H6V_j1jQPag0CEx7v7-zQ
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Groff on Music Industry Insider Secrets You Need to Know
22 mei 2025 · 17 min
In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, unpacks the modern manager’s role, especially in today’s independent landscape. Lees meer
From handling distribution and tour logistics to navigating brand strategy, social media, and global team building, Nick breaks down the expanded responsibilities and rising pressures facing artist managers today.
We also dig into equity, commission models, and why strategic alignment between artist and manager is more important than ever.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Groff The Hidden Cost of Signing a Record Deal
21 mei 2025 · 13 min
In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, breaks down what every artist and manager should understand before signing a major label deal. Lees meer
From creative control to recoupment terms, he unpacks the details that can make or break a career and the common points of tension between artists and labels. We dive into smart negotiation, building the right team, and how to approach deals with leverage and clarity.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Groff on How to Break Into A&R (Without Industry Connections)
20 mei 2025 · 11 min
In this episode of The Manager’s Playbook, Nick Groff shares his unfiltered journey from unpaid intern to shaping major releases at Interscope Records. Lees meer
He breaks down the real moves that opened doors: building trust, creating value before having a title, and learning to recognize hits before anyone else. It’s a raw, behind-the-scenes look at what it actually takes to break into the music industry and rise through the ranks.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish
19 mei 2025 · 9 min
On this episode of The Manager’s Playbook, former Interscope SVP Nick Groff pulls back the curtain on the evolving role of A&R at the major-label level. Lees meer
With a career that includes work with Billie Eilish, Avicii, Jacob Collier, and MGK, Nick shares what it really takes to spot talent, develop artists, and balance passion with data in today’s fast-moving industry.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtA
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R
17 mei 2025 · 13 min
Kardinal Offishall joins Ruiz on The Manager’s Playbook to share his evolution from chart-topping artist to global music executive. Lees meer
In this episode, Kardinal walks us through his journey from Universal Canada to becoming Global A&R Director at Def Jam. He opens up about the value of a global perspective, the role of travel in shaping his career, and how building international relationships has helped him spot talent on a worldwide scale.
A must-listen for anyone aiming to lead on a bigger stage.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Kardinal Offishall on The Magician VS The Scientist Behind The Music Business
16 mei 2025 · 9 min
Kardinal Offishall joins Ruiz on The Manager’s Playbook to explore the powerful intersection of creativity and commerce in the music industry. Lees meer
In this episode, Kardinal breaks down the delicate balance between artistic expression and business strategy, likening artists to magicians and executives to scientists. He shares personal insights on authenticity, navigating industry pressures, and building real connections in a space that often rewards illusion.
For artists and managers alike, this is a reminder that lasting success comes from mastering both sides of the game.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius
15 mei 2025 · 12 min
On this episode of The Manager’s Playbook, Kardinal Offishall shares what it really takes to spot future stars before the world catches on. Lees meer
From discovering talents like Sean Paul, Estelle, Alex Da Kid, and even Rihanna, Kardinal reflects on the instincts, risks, and relationships that shaped his journey as a visionary A&R executive.
This conversation dives into the art of identifying potential, the weight of early belief, and why strong connections are key in the music business.
Listen to the full episode here -
Spotify-
https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels
14 mei 2025 · 22 min
Kardinal Offishall joins Ruiz on The Manager’s Playbook to unpack the real challenges artists and managers face behind the scenes of the music industry. Lees meer
From favouritism and blackballing to the fine print of label deals, Kardinal breaks it all down with hard truths and real-world examples. He dives into the difference between sales and streaming, the role of leverage in negotiations, and why understanding your contract is non-negotiable.
A must-listen for anyone navigating the business side of music.
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
https://open.spotify.com/episode/2vNgoopKDPLhqFvc5phdiG?si=Y2u7aCcZT8y-RBv60_DmHw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role
13 mei 2025 · 2 uur 18 min
In this episode of The Manager’s Playbook, we’re joined by Nick Groff, a veteran A&R with 16 years at Interscope and a roster that includes Billie Eilish, Jacob Collier, Machine Gun Kelly, and Avicii. Lees meer
Nick pulls back the curtain on what A&R really looks like at the major-label level, from discovering and developing talent to navigating data, pressure, and the realities of today’s music industry.
We get into artist growth, fan-building in the age of algorithms, and why strong relationships still drive lasting success. A must-listen for artists, managers, and anyone serious about the business.
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing
12 mei 2025 · 14 min
The Manager’s Playbook sits down with Shara Senderoff, tech entrepreneur, investor, and Forbes '30 Under 30,' to break down what it really takes to start a fund and dive into angel investing. From identifying the right opportunities to building a strong investor mindset, Shara shares her journey and the lessons she's learned while backing some of the most innovative talent in tech and entertainment. Lees meer
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg
11 mei 2025 · 11 min
The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Shara shares how she crafted a compelling story, pitched it to one of Hollywood’s biggest names, and navigated the competitive world of film and entertainment. A must-listen for aspiring creatives looking to break in, stand out, and turn their passion into a career. Lees meer
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Shara Senderoff on Gender Roles & Perspective in the Tech Space
10 mei 2025 · 10 min
The Manager’s Playbook features visionary tech entrepreneur and Forbes '30 Under 30' alum Shara Senderoff, as she shares the mindset that’s powered her success across music, film, and tech. From working with industry heavyweights to building game-changing ventures, Shara breaks down the approach that drives results and how you can apply it to your own career journey. Lees meer
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Shara Senderoff on 5 Books Every Entrepreneur MUST Read
9 mei 2025 · 8 min
The Manager’s Playbook sits down with music-tech entrepreneur Shara Senderoff as she shares five must-read books for anyone looking to create real change in their business and personal life. Whether you're breaking into the music industry or leveling up your career, these picks offer essential insights for growth, leadership, and long-term success. Lees meer
Listen to the full episode here -
Spotify-
https://spotifycreators-web.app.link/e/6VcC5BpRcTb
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Dame Ritter On How Artists Can Make Real Money from Music Streaming in 2025
8 mei 2025 · 9 min
The Manager’s Playbook cuts through the noise around streaming with Dame Ritter, who breaks down the real financial upside for artists who know how to leverage the numbers. From selling catalogs to attracting investors, Ritter explains how strong streaming performance can create major opportunities. Lees meer
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Dame Ritter On How to Build an Independent Record Label in 2025
7 mei 2025 · 11 min
The Manager’s Playbook takes you inside the world of launching and growing an indie label in today’s music industry. Dame Ritter shares how to structure the business, juggle multiple roles, and build momentum through content and sweat equity, without relying on a major budget. Lees meer
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Dame Ritter On What Every Artist and Manager Should Know in Today's Music Business
6 mei 2025 · 16 min
The Manager’s Playbook brings real-world wisdom from Dame Ritter, founder of the Music Entrepreneur Club, on navigating the complex relationships in the music industry. From building strong artist teams to mastering the challenges of management, Ritter talks about why understanding the fundamentals, adapting quickly, and valuing experience over traditional education are key to success in today’s fast-moving music business. Lees meer
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
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Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity
5 mei 2025 · 12 min
Dame Ritter, co-founder of Funk Volume, dives into the realities of succeeding as an independent artist or manager in today’s music industry. Ritter reveals how he helped build a cult following around Hopsin, the power of community in Funk Volume’s rise, and why content, storytelling, and consistency are key to thriving in today’s digital landscape. Lees meer
Listen to the full episode here -
Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSw
Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook