Create Tomorrow, The WGSN Podcast
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176 afleveringen, van nieuw naar oud
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75. Milan Design Week Special #1 - A Sense of Optimism
9 mei 2023 · 22 min
Over the next four episodes our Interiors experts will be bringing you key trends, insights and interviews from this year’s Milan Design Week. Subscribers can find a suite of six trend analysis reports covering all the trends you need to know from this year’s event, in this short series of podcasts we’ll cover four of those trends. Lees meer
The annual Milan Design Week is considered the world’s biggest event dedicated to design which takes place at Fiera Milano exhibition centre located just outside the city, plus across the city as Fuorisalone in showrooms, palazzos and other venues.
Expect to hear from innovators, disruptors and designers from Formafantasma and Danish company Gubi’s chief brand officer Marie Kristine Schmidt to German designer Markus Benesch and the makers of a compostable hemp chair.
In this episode, Bethan Ryder, WGSN Executive Editorial Director is joined by Director of Interiors Lisa White and Head of Interiors Gemma Riberti to discuss our first trend, the overall sense of optimism at the festival, it's the first time in four years it returned to its April slot and the joy was palpable.
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74. The Male Make-up Movement: Celebrity Gamechangers, Eyebrow Tattoos and Blending Gender Norms
21 april 2023 · 33 min
Redefining masculinity, men’s make-up has grown in popularity, driven by celebrity pioneers like Pharrell Williams and Brad Pitt launching brands and K-pop idols openly wearing and experimenting with make-up.In this episode Sienna Piccioni, Head of WGSN Beauty, Senior Strategist on Fashion, Nick Paget and Jaeyeon Park, Youth Fashion Strategist based in Seoul, South Korea share the need-to-know brands and strategies for catering to this new cohort.Host Bethan Ryder chairs a conversation covering male makeup stigmas, its history, the language brands are adopting to capitalise on this rising trend and how dating apps and the pandemic have encouraged the normalisation of male makeup. Lees meer
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73. Growing a biomaterial future with Jen Keane from Modern Synthesis
6 april 2023 · 38 min
Biotechnology company Modern Synthesis have developed a biomaterial from bacterial fermentation that can be used to create a low-carbon alternative to traditional clothing fabrics.Modern Synthesis founder Jen Keane explains her process to this week’s host Helen Palmer, head of materials at WGSN and Lucila Saldana, Footwear & Accessories Editor at WGSN.The biomaterial was developed in the company’s London lab and in this episode of Create Tomorrow Jen Keane talks about the development, stigmas around synthetic biology and GMO materials and about fabric innovations of the future. Lees meer
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72. The Ultimate SXSW 2023 Recap From Woolly Mammoths to Gamifying Surgery
21 maart 2023 · 26 min
This week WGSN Director of Insight Joe McDonnell in conversation with Cassandra Napoli, Senior Strategist, and Brielle Saggese, Insight Strategist, they discuss this year’s SXSW festival. Lees meer
For those unfamiliar with SXSW, it’s an annual festival in Austin, Texas that brings together creatives, innovators, and entrepreneurs from around the world to share ideas, showcase their work, and connect with others in their industries.
Joe, Cassandra and Brielle all attended the 36th SXSW and in this episode, they give us a full rundown on the emerging trends and major discussion topics from this year’s event.
Cassandra and Brielle share some of their most interesting highlights from this year’s SXSW including AI mental health resources, snacks being used as political signalers, and video games that help surgeons prepare for surgeries.
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71. Why the Virtual Influencer Revolution Matters to Brands with Christopher Travers
9 maart 2023 · 28 min
The virtual influencer market is booming. In fact, virtual influencers are set to yield three times more engagement than human influencers. They’re ushering in a whole new world of sponsorship potential and dynamic multi-platform entertainment possibilities for brands to be a part of over the next decade, as these characters and the technology supporting them mature. It’s anticipated that they will transform everything from pop-culture and online shopping to education and work. In 2030 the digital human market is set to be worth about $530 billion globally, which is up from just $10 billion in 2020. Lees meer
In this episode Senior Strategist at WGSN Cassandra Napoli, speaks to Christopher Travers, an entrepreneur focused on the area of pseudonymity and various forms of online identity, to break down this incredibly complex and layered topic and to share his expert commentary on the constantly evolving world of virtual influencers.
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70. Giant lamps, Moodboosting Colours and Scentscaping – the Latest Interiors Trends from Maison et Objet
17 februari 2023 · 20 min
In January WGSN walked the halls of Maison & Objet in Paris, one of the most important trade shows in the world for home interiors and products. We analysed the product design trends from bouclé to paper maché, sustainability to scentscaping. Lees meer
Today we kick off by discussing the central theme of the show this year, which was all about Care, whether that means people or the environment, indoors or outdoors.
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69. Why Digital Lavender is the Colour of 2023
31 januari 2023 · 21 min
This week our host Bethan Ryder is joined by WGSN’s head of Colour Urangoo Samba and Caroline Guilbert, Creative Content Lead at Coloro to discuss this year's colour of the year, Digital Lavender. Tune in to find out why are we seeing it everywhere, from consumer tech and fashion to the colour palettes in TV dramas? Lees meer
Every year WGSN produces colour forecasts for our clients in collaboration with our partner business Coloro. In this episode the team chats about what Digital Lavender signifies and why it's so popular right now, whilst touching on a few other colours that we’ve forecast as key for this year.
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68. Cities to Watch 2023: Voodoo Heritage to Vegan Cuisine
12 januari 2023 · 24 min
As we roll into 2023, we decided to discuss one of our most popular reports with the team that put it together; WGSN's "Cities to Watch 2023". Lees meer
The cities we highlight are always creative hubs, but they also tend to reflect some of the bigger consumer trends we’re seeing around the world, and so this year’s choices are perhaps less obvious than usual and truly testament to the rise of digital nomads – people who have relocated out of big cities following the pandemic, or who have simply chosen to work remotely in livable, less hectic cities.
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67. Top Trends for 2023 - From Sea Moss to Sweaters For Your Armchair
29 december 2022 · 29 min
2023 is just around the corner. In this episode, we divulge some of the top trends we are forecasting for next year. So, what can you expect in tech, interiors and what we’ll eat and drink next year and beyond? Get the answers here. Carla Buzasi is the host of this end-of-the-year show and her guests in this episode are Andrea Bell, VP of Consumer Insights, and Lisa White, Creative Director of WGSN. Lees meer
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66. Soil Health to Gut Health and the Future of Farming with Andy Cato
16 december 2022 · 32 min
Andy Cato is an arable and livestock farmer and co-founder of WildFarmed. In this episode we hear about Andy’s journey from grammy-nominated musician, as one half of Groove Armada, to award-winning farmer and all round trailblazer trying to establish a more restorative and sustainable food system. Not just through actually farming, but also by creating a community of fellow farmers like him and by working with schools to educate the next generation. Lees meer
Tune in to hear all about WildFarmed and what Andy calls “the long road to Greggs” as he spills the beans to our Director of Food and Drink Jen Creevy.
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65. Brand Survival Strategies for the Cost-of-Living Crisis
1 december 2022 · 25 min
In this episode Bethan Ryder is joined by Director of Beauty Clare Varga, Head of Food and Drink Claire Lancaster and Director of Consumer Insight Joe McDonnell to address changing consumer behaviour in the light of the cost of living crisis and what brands can do to reassure and retain consumers in the months ahead. Lees meer
If you’re a WGSN subscriber you’ll find many reports covering the cost of living on our Consumer Insight platform and across all the products from fashion to food & drink.
If you want to find out how to subscribe, head over to WGSN.com to discover how you can get access to our service. We’re constantly publishing new content focussing on how we can design a brighter, better future for our industries – including food & drink, interiors, beauty, fashion and consumer tech.
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64. How Materiality will Define the Future of Home Tech with Layer Design
17 november 2022 · 24 min
This week WGSN Editorial Director Bethan Ryder is joined by Reiko Morrison WGSN's Head of CMF and Benjamin Hubert, founder of the London-based industrial design agency Layer Design. Lees meer
Layer recently launched a monograph, published by Phaidon, during the London Design Festival which coincided with an exhibition which ran as part of the inaugural Material Matters fair. The book covers the various stages of Benjamin Hubert’s career and the many products he’s designed for the likes of Bang & Olufsen, Vitra, Moroso, Cappellini, Muuto and more.
Hubert had a design career in his sights while still at school and initially wanted to design cars, but went into product design instead and has designed a huge range of products from lighting to tech, and it’s tech in particular where Layer Design excels at creating incredibly tactile products though a combination of materials.
The three discuss how they see the future of Consumer tech evolving with less screens and a rich sense of materiality and haptic happiness.
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63. Designing for Life in the Home in 2025
4 november 2022 · 23 min
In anticipation of the release of WGSN’s Home Lifestyles 2025 white paper, Carla Buzasi sat down with creative director and director of interiors Lisa White to talk about the product opportunities for your business in the home of 2025 as it further evolves into a multipurpose place to work, unwind, exercise, educate the kids, entertain friends and so much more. Listening for a taster about this insightful piece of WGSN research. Lees meer
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62. The Radical Need for Diversifying What we Eat with WhatIF Foods
20 oktober 2022 · 24 min
This week WGSN's Director of Food and Drink Jen Creevy talks to co-founder and CEO of WhatIF Foods Chris Langwallner. WhatIF foods is a trailblazing business attempting to fix a broken food system by making daily staples like noodles and milk from nutritional, previously overlooked ingredients such as the Bambara nut. These crops are grown using regenerative practices and value chains as opposed to supply chains that also empower farmers in regions around the world. Lees meer
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61. Celebrity Skincare - Beyond the Hype
23 september 2022 · 22 min
This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned beauty brands. From Pharrell to Gwyneth Paltrow, Kim Kardashian to Kate Moss, and even Stella McCartney, it seems like you're not an A-Lister right now without your very own skincare range. At the time of publishing we hear Brad Pitt has also launched a genderless skincare line. Lees meer
But how does this differ from the celebrity endorsements of the past? What role has social media played in the boom? And which brands do we see chiming with WGSN's trend forecasts for the future?
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60. Denim Trends: Y2K Festival Styles to the Skinny vs Baggy Debate
25 augustus 2022 · 31 min
Denim is a fashion category which is so intrinsically linked to lifestyle both from a practicality point of view, but also in terms of cultural and social identity - people are passionate about their jeans so when we see new trends shaking things up the impact is significant. Lees meer
Denim had a tough time during the pandemic. As we all went into that first lockdown we quickly slid into slouch - the move to sweatpants was overnight and many feared the denim category wouldn’t recover, but recover it did - almost as soon as lockdowns lifted, and it’s projected to continue growing with Allied Market Research projecting it to hit $88.1bn by 2030 but the denim industry post-pandemic looks very different to the one we knew and loved.
In this episode the team discusses everything from fit cycle data, TikTok and Y2K brand influencers, to sustainability and new fabric innovation.
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59. Drink Trends – Cocktail Nostalgia to Mindful Drinking
11 augustus 2022 · 32 min
In this episode Bethan Ryder WGSN's Executive Editorial Director is joined by Director of Food and Drink Jen Creevy, Head of Food and Drink Claire Lancaster and WGSN Insight Strategist Brielle Saggese to discuss drinks trends across the demographics from Boomers to Gen Z. Lees meer
The conversation began by reminiscing about their favourite cocktails of the 80s and 90s and how the general mood of nostalgia that was sparked by the pandemic has trickled into the drinks market.
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58. A New Heyday of the Country House Hotel with The Pig Chairman Robin Hutson
28 juli 2022 · 33 min
This week WGSN CEO Carla Buzasi is joined by travel trailblazer Robin Hutson: OBE, Chairman of The Pig hotels, sustainability champion and officially the UK's second most powerful hotelier. Lees meer
If you've been lucky enough to visit any of his destinations that dot the south of England, you'll know that these boutique retreats are famous for their amazing food and gorgeous interiors, but there's a lot more to their success than just what they look like.
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57. In The Black Fantastic with Ekow Eshun
15 juli 2022 · 47 min
This week WGSN Business Development Manager Sam Boakye and Insight Strategist Mel Larsen talk to British writer, curator and broadcaster Ekow Eshun about his new exhibition "In The Black Fantastic" now showing at London’s Hayward Gallery. Lees meer
Ekow has been described as a ‘cultural polymath’ by The Guardian, he is chairman of the Fourth Plinth Commissioning Group, overseeing the most prestigious public art programme in the UK, and the former Director of the ICA, London. He is the author of critically lauded books Black Gold of the Sun, Africa State of Mind, and, most recently In the Black Fantastic.
At WGSN part of our STEPIC methodology that we use in our trend forecasting includes looking at culture and creativity, and so in that vein we invited Ekow on the show to talk about the exhibition and accompanying book. We spoke more widely about themes of The Black Fantastic vs Afrofuturism, the power of speculative film and fiction, the relevance of artists from Chris Ofili to Beyonce in expressing the Black experience and the concept of double consciousness.
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56. Milan Design Week Special #4 - Craft Renaissance
2 juli 2022 · 16 min
This is the concluding episode of our Milan Design Week Special series in which we’ve explored some of the key trends and brought you insights and interviews from the 2022 edition, which incidentally was the 60th anniversary for the fair that began it all Salone del Mobile. Lees meer
In this episode the WGSN team discuss Craft Renaissance, a trend that seems to run and run, where we see traditional craftsmanship and artisanal skills are renewed for a contemporary audience.
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55. Milan Design Week Special #3 - Inclusivity & Wellbeing
1 juli 2022 · 25 min
This is the third in our series of shorter episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022. Lees meer
In today's episode the WGSN team discuss the Inclusivity and Wellbeing trend. Installations and products that were about designing for inclusivity and that raised awareness around diversity and mental health were a key focus at this year's event.
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54. Milan Design Week Special #2 - Updated Icons
30 juni 2022 · 20 min
This is the second in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022. Lees meer
In this episode, Bethan Ryder WGSN Executive Editorial Director is joined by Director of Interiors Lisa White and Head of Interiors Gemma Riberti as we explore our Updated Icons trend.
In this episode we focus on an interview with designer Tom Dixon.
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53. Milan Design Week Special #1 - Nature First
29 juni 2022 · 17 min
Over the next four days our Interiors experts will be bringing you key trends, insights and interviews from Milan Design Week. Our Trends report lists 13 trends you need to know from Milan Design Week, in this short series of podcasts we’ll cover four of those trends. Expect to hear from design world luminaries from Faye Toogood to Jonathan Anderson and Tom Dixon, plus exciting emerging designers such as Krill Design and the team behind the Huggable Chair, fantastic examples of circular and inclusive designs. Lees meer
Our first trend is Nature First.
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52. The Future of Hybrid Working
11 juni 2022 · 30 min
Following the pandemic many professionals around the world are still combining remote and office working. What’s more it’s looking good for productivity. PepsiCo research found that when given more flexibility, and when given a hybrid option, they see an in 15% increase in productivity and 31% less absenteeism. So what does this more fluid, flexible working future mean for people, brands and businesses? That’s what we explore in this episode; from the tech we are likely to demand and adopt, to the type of environments and interior spaces required to tempt us back into the workplace for those meaningful collaborative moments. Lees meer
Will holograms serve to bring us closer to remote-working colleagues? Will biophilic design keep us feeling nurtured and build company loyalty? And what’s the great reset? Tune in to find out what the future holds for the workplace and where the product design opportunities might lie for brands and businesses.
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51. Why Possibilism is the Future with Architect Michael Pawlyn
26 mei 2022 · 36 min
Michael Pawlyn is a biomimicry expert, TED talk star and founding director of the London-based practice Exploration Architecture, he is also co-author with Singapore-based urbanist, curator and writer Sarah Ichioka of the book Flourish: Design Paradigms for our Planetary Emergency. Published just last year, it’s a persuasive read that tackles existing orthodoxies around sustainability and posits real world design and architecture solutions and strategies to move towards a future where the planet can truly flourish. Lees meer
Central to Pawlyn and Ichioka’s book is the argument for a paradigm shift, as inspired by the late systems thinker Donella Meadows, and a move away from conventional sustainability to regenerative design and development.
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50. Unwrapping the Future of Sustainable Packaging
17 mei 2022 · 28 min
As we read news reports of microplastics being present in human blood and the latest UN climate report issued by the IPCC reminded us that time has nearly run out to meet the 1.5°C warming target of the Paris Agreement, it’s clear we need to take drastic action in reducing plastic waste and our greenhouse gas emissions. So what alternatives are out there when it comes to wrapping up and protecting our products ready for consumers, and how much do consumers really care? Lees meer
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49. Listen Better with Kitty Suidman of Sonos
22 april 2022 · 40 min
Toward the end of 2021, audio tech giant Sonos released its "Listen Better” report alongside a climate action plan in which is laid out its commitment to a more sustainable future for the business. A key figure driving this plan from within is Kitty Suidman whose role as Design Director of Product Sustainability at Sonos places her at the forefront of the brand’s drive to reduce its environmental impact, with a goal to reach carbon neutrality by 2030 and achieve net zero emissions by 2040. Lees meer
Joining Bethan Ryder and Kitty in conversation this week is Content Director of Consumer Tech here at WGSN Lisa Yong. Together they discuss how the structure of their businesses internal hierarchies can give sustainability a key role in everything they do and what tech brands can do to balance the tightrope of providing cutting edge products alongside fulfilling the increasing desire for longevity in products that consumers own.
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48. The Opportunities for Digital Fashion
10 april 2022 · 45 min
WGSN has been tracking digital assets for many years now but we’re seeing a significant rise in the engagement across markets, regions, categories and consumer cohorts. Approximately 70% of Gen Z and Gen X global consumers rate their digital identity as important, meanwhile 65% rate digital ownership as important and more than 50% are interested in purchasing a digital asset in the next 12 months. In this conversation, WGSN Prints & Graphics Strategist Kraggy is joined by Nell Lloyd-Malcolm CEO and co-founder of XYdrobe, Oliver Royce, who is head of apparel and digital goods at Fnatic, and Ommy Akhe, creative technologist and leading figure in the augmented reality space, to discuss what the implications of these new rules are, and how fashion companies can authentically engage in this space. Lees meer
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47. Exploring Cryptocurrencies, NFTs and Web3
31 maart 2022 · 21 min
Curious about crypto? Join Andrea Bell, director of WGSN Insight, as she hosts this episode unpacking all things crypto, from Web3 and the Metaverse to NFTs. Tune in as she discusses these topics with WGSN experts Cassandra Napoli, Senior Strategist on Insight, and Sarah Housley Head of Consumer Tech, and what they mean for brands and consumers, plus some of our favourite examples of brands taking advantage of cryptocurrencies in the real world. Lees meer
If you’re a WGSN subscriber you can find many reports covering these subjects, web3, metaverse and the crypto class, plus all the latest trends and developments in Consumer Tech on WGSN.com.
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46. Talking Alt-Choc with Dr Johnny Drain, The Walter White of Fermentation
18 maart 2022 · 27 min
We’ve seen alternatives to meat and dairy products on the market for some time now, and the embracing of plant-based meat alternatives have sky-rocketed in the past few years, it is inevitable that this combination of culinary skills and scientific knowledge will play out across the food and drink space. WNWN Food Labs is just one of many new and exciting brands trying to forge ahead in this growing market with their first product, a zero-cacao chocolate bar, created from alternative plant-based ingredients. They are part of a small but growing movement called “alt-choc”. Lees meer
Joining WGSN CEO Carla Buzasi is Dr Johnny Drain, aka ‘the Walter White of Fermentation’ and founder of WNWN food labs, and WGSN’s Head of Food and Drink Jen Creevy, to discuss consumers’ growing awareness of the ethics of our food supply chains, the power of fermentation in the latest plant based foods and what products WNWN could be planning next.
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45. Care-Taking for the Future: Bathfluencers, Mood Foods and Daily Home Healthcare
18 februari 2022 · 30 min
Wellness themes play a major part in our flagship report Big Ideas 2024 which has just landed on all our product design platforms. One of our most popular reports with clients, this report looks ahead to see how trends will shape what consumers need and want in two years’ time and we apply it to all of the industries we serve. Lees meer
Listen to find out what a bathfluencer is, why we’re becoming interested in mood foods and why snacking can actually be good for you. Plus, which Friends star has launched a cleaning line… no it’s not Matt Le Blanc.
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44. Designing Wow with Ramdane Touhami, Founder of Beauty Brand Buly 1803
4 februari 2022 · 36 min
Ramdane Touhami is a creative visionary, serial entrepreneur and the man behind global beauty brand Buly 1803, which he founded in 2014 with his wife and business partner Victoire de Taillac and sold in October last year to LVMH. Not a bad trajectory for the son of an apple picker who was himself homeless 25 years ago. He recently published, The Beauty of Time Travel (Gestalten), which explores how you construct a global brand ”from the bottom up”. Lees meer
Bethan Ryder, WGSN's Executive Editorial Director and Lisa White, Director of Interiors join Ramdane to ask how to resurrect an historic brand, what role creativity plays in business and whether he is looking forward to designing in the metaverse.
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43. The Rise of Gorpcore & the Social Sports Boom
25 januari 2022 · 38 min
This week we throw the spotlight on outdoor lifestyles. A topic we've been closely tracking at WGSN as the pandemic has shifted consumer behaviour, with many people embracing nature and activities in the fresh air. Alongside hiking and wellness trends such as forest bathing we're witnessing an increase in what you might call 'social sports', from surfing to skateboarding and currently in the northern hemisphere a winter sports boom and with it the rise of an associated aesthetic: Gorpcore. So grab your activewear and lets take this week's episode outside. Lees meer
Links:
YT - Arc'teryx
Arc'teryx TikTok #1
Arc'teryx TikTok #2
Arc'teryx TikTok #3
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42. Quick Commerce, Data and the Meta-Economy - Looking Ahead to 2022
18 januari 2022 · 24 min
This week, WGSN CEO Carla Buzasi is joined by three members of the WGSN's consultancy team, Mindset, to discuss the top priorities design brands should have for 2022. Spanning North America, Asia and Europe the three Mindset experts are used to challenging briefs from diverse brands wrestling with creating better products and experiences for their consumers. All understand design brand challenges and consumer behaviour, and are here to give a quick lesson in brand resilience and planning for the future. Lees meer
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41. Top Trends for 2022 - From Flying Taxis to Waterless Washing
31 december 2021 · 28 min
2022 is just around the corner. In what has been another year of ups and downs, we're now looking forward to the clean slate of a brand new year. At WGSN that means nailing down the key trends for the coming year and ensuring you're set for a super-successful 2022. So what can you expect to see trending next year? This week we talk through the team's most significant trend predictions for the coming year. Lees meer
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40. Intimate Hedonism for the Holiday Season
16 december 2021 · 30 min
We're in the midst of party season in many regions of the world whether celebrating Christmas or looking ahead to Lunar New Year. While many of us had hoped we'd be in a far better place than last year, with the arrival of the Omicron variant, festivities are again in question. Lees meer
This week we discuss how things are shaping up for home entertaining, over the next few months.
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39. Regenerative Design: Repairing the World with Carole Collet
7 december 2021 · 38 min
With a global sense of disappointment it's even more crucial to discuss and determine how brands and creatives can design systems and products that respond to the climate emergency. Lees meer
This episode we are joined by Carole Collet, Professor in Design for Sustainable Futures at Central St. Martins University in London where she is director of Maison/0, the Central St. Martins LVMH platform for regenerative luxury and also co-director of the Living Systems Lab, a research lab which explores the inherent properties of biological living systems to develop new knowledge in the field of ecology via creative practices in art, design and architecture.
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38. What's in Store for IRL Retail?
22 november 2021 · 41 min
As we enter what is traditionally the busiest time for retail in many regions, we felt it was time to shine a light on bricks and mortar stores and discuss what brands and retailers can do to lure consumers back. Lees meer
What's the future of the store and what hybrids or strategies can businesses employ to play a part in creating thriving cities again. Or is there something else entirely new around the corner which we will see in the near future?
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37. Create Better: A Blueprint for a Sustainable Future
4 november 2021 · 26 min
The topic of sustainability is never far from the top of our agenda at WGSN and with the publication of our new white paper "Create Better", this episode we will be talking about new practices and lessons that everyone who works in design can learn from. Against the backdrop of COP26 it also feels like the right time to challenge ourselves to do much more in this space. Lees meer
We are seeing huge consequences of global warming right now, you just need to look out of your window or read today's headlines, and here at WGSN we believe that it's time for the design industries to start putting words into action, which is what this episode is all about.
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36. Diversity, Desire and Teledildonics – Inside the Consumer Sex Revolution
14 oktober 2021 · 42 min
At WGSN we have published a number of reports recently about the shifts and strategies in selling sex on Insight, sexual wellness on Beauty and inclusive sex tech on our recently launched Consumer Tech platform. Lees meer
It's always been a hot topic but what's exciting is that the sexual conversation is expanding and there's a shift towards more open, honest and diverse conversations, depictions and explorations of sex and sexuality from a multiplicity of viewpoints.
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35. Creating a Sustainable Fashion Week with Cecilie Thorsmark
24 september 2021 · 27 min
This week WGSN CEO Carla Buzasi speaks to Copenhagen Fashion Week CEO Cecilie Thorsmark who, as leader of this sustainably focussed fashion week, is on a mission to change the way the entire fashion industry thinks about its impact on the environment and the wider world around them. Lees meer
Cecilie has be consulting with the wider industry around her mission to drive genuine change in both the fashion week she runs but also with the hope that systems that are put in place in Copenhagen can be translated for other fashion weeks elsewhere in the world.
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34. Into the Metaverse
11 september 2021 · 33 min
In July 2021 Mark Zuckerberg declared that the future of Facebook is the metaverse, but as a concept it’s not new, having first been coined in the 1992 sci-fi novel, Snow Crash by Neal Stephenson. It now yields nearly 6m results in Google Search, though it's far from universally defined. Lees meer
At WGSN we introduced the concept of the metaverse in Future Innovations 2022, calling it a shared virtual space that can be roamed widely. We then published a Research Radar, exploring its potential as a successor to the internet, poised to become the future of all digital media and commerce.
In this episode we’ll be discussing the signs that brands and consumers are moving towards this future immersive phygital world. We explain how brands can enter it and look at the parties transforming it and the potential it holds for the future.
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33. The Future of Social Robots with Carla Diana
26 augustus 2021 · 33 min
This week, WGSN Executive Editorial Director Bethan Ryder speaks to author, designer and educator Carla Diana & WGSN's head of Consumer Tech Sarah Housley about the future of social robots. Lees meer
According to consultancy firm Frost and Sullivan the global robotics market will reach $38.3bn by 2024. What's more the global adoption rate of robotics and automation in digital supply chains is set to increase from 39% in 2020 to 73% in 2025. During the pandemic, robots moved from manufacturing lines to service roles; in China the need for touch free services has given the unmanned economy a significant boost and sales of robots are growing at more than twice the rate of global trajectories.
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32. Introducing Consumer Tech at WGSN
16 augustus 2021 · 27 min
This week we are welcoming a new member of the WGSN team as we embark on the next chapter of the company. Having made our name forecasting trends for fashion, beauty, interiors, food & drink and consumer lifestyles, we now turn our attention to the exciting world of consumer tech. Lees meer
Joining Carla Buzasi, CEO of WGSN, is our Director of Consumer Tech Lisa Yong who speaks about why this rapidly changing industry is so important no matter what design world you work in, plus new trends on the horizon and how she and the team predict what will happen next.
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31. Challenging Masculinities – Redefining Identities
4 augustus 2021 · 34 min
The wider concept of gender identity has altered in the public conscious over the past decade, with a more positive understanding emerging that gender is fluid and not a binary thing. This has been powered by the internet and social media, which has given voice to LGBTQ+ communities and activists. Education is more accessible and as a consequence notions of masculinity are also being viewed as a spectrum rather than a hackneyed set of strongman stereotypes. Lees meer
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30. The Growing Appetite for Plant-Based Products with Bryt Life Foods
15 juli 2021 · 29 min
Over the past year as the pandemic took hold globally, consumer awareness of their own health and wellbeing, and also the food that we are putting into our bodies played a massive role in dealing with the global health crisis and propelled the plant based food industry even higher in market share. The growth rate in the US more than doubled in 2020 as sales surged 27% to $7 billion dollars according to the Plant Based Foods Association and the Good Food Institute. Lees meer
Joining WGSN President and CEO Carla Buzasi to talk about the growing craving for all things plant based is Lita Dwight, the founder of Bryt Life Foods alongside WGSN’s very own Kara Nielson, who heads up our food and drink platform.
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29. The Pandemic Pet Boom – Giving Brands Paws For Thought
1 juli 2021 · 37 min
This episode explores how the COVID-19 pandemic has created a pet boom, with humankind across the globe seeking solace affection and touch from furry friends. In the US, 69% of consumers own an animal and 37% have adopted one in the last six months according the Bank of America. The Washington Post reported that by mid-July shelters, non-profit rescues, private breeders and pet stores all reported more consumer demand than there were dogs and puppies to fill it. Lees meer
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28. Reimagining our Relationship with Nature with Superflux
11 juni 2021 · 36 min
WGSN Creative Director Lisa White is joined by Anab Jain and Jon Ardern, co-founders of Superflux, a studio that creates speculative worlds and tells future stories that help explain where civilization might be going and what we can do to influence these potential outcomes. Their byline is brilliant at explaining their mission in just seven words: Translating future uncertainty into present-day choices. Lees meer
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27. Material Gains for the Future with Mylo
29 mei 2021 · 26 min
This week WGSN CEO Carla Buzasi speaks to the CEO and Founder of fashion-textile disruptor Bolt Threads, Dan Widmaier. Joining them is WGSN's Head of Materials and Textiles, Helen Palmer. The conversation focusses around Bolt Threads' revolutionary new non-leather, Mylo and explores innovation, industry change and sustainability in textiles and beyond. Lees meer
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26. The Captivating Power of Nostalgia
15 mei 2021 · 34 min
This week the WGSN team discusses youth and nostalgia, two things that have often (though it seems counterintuitive) gone hand in hand. Although teens and twenty-somethings often love a bit of retro, the term is definitely on the rise as a discussion topic on social media. It's a fundamental human emotion and has been very much on people's minds during the pandemic and over the past year of lockdowns, particularly among Gen-Z and Millennials. Lees meer