Create Tomorrow, The WGSN Podcast
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176 afleveringen, van nieuw naar oud
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25. Defining the new luxury with Nanushka
2 mei 2021 · 28 min
WGSN CEO Carla Buzasi speaks to Nanushka Founder, Sandra Sandor and Peter Baldaszti the company’s co-owner and CEO. Over the years the label has made a name for itself through its ardent approach to sustainability while staying committed to its luxury roots. Lees meer
Over the course of this conversation they discuss the changing consumer relationship with sustainable fashion, how Nanushka challenges suppliers to truly deliver sustainable solutions, and how to manage the growth of a business while maintaining that “family” ethos they had established from the start.
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24. Sustainability Branding in a Sceptical Age
16 april 2021 · 32 min
For consumers, the climate crisis is no longer a theoretical problem that will need to be solved in the future, but rather, it is something that is urgent and happening now. Having seen the swift action from governments around the world in response to the pandemic, consumers are now expecting a similar level of drive in response to the climate crisis. Lees meer
All of this is driving broad shifts in consumer behaviour as the pandemic accelerated shifts around values, with people adopting a much more frugal mindset. This week we look at the role our industry can play as part of the solution.
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23. A Design for Life with Yves Béhar
2 april 2021 · 34 min
The DNA of an Yves Béhar project is pushing design and technology boundaries to forge new territories often light years ahead of the mainstream. From sustainable shoe packaging for Puma, to Samsung's "The Frame" TV, his studio, fuseproject which he founded in 1999, explores the nexus between design and technology with a strong focus on sustainability and always with an optimistic, punk meets freewheeling west coast attitude. Lees meer
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22. Fashion's New Comfort Zone
19 maart 2021 · 31 min
Over the past year it's felt like stalemate. In our Groundhog Day existence, rarely has fashion seemed so pragmatic. We've seen sweatpants, puffer coats, wellies and walking boots selling out across the globe, while heels, tailored workwear and dresses are gathering dust. Lees meer
So what does emerging from the lockdown mean for fashion from a product perspective? How do categories from workwear and partywear evolve and what happens next to loungewear?
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21. The Value of Truth in Beauty with Deciem CEO Nicola Kilner
5 maart 2021 · 28 min
WGSN CEO Carla Buzasi speaks to CEO and Co-Founder of beauty company Deciem, Nicola Kilner. Lees meer
Carla and Nicola discuss, the impact of seemingly endless Zoom calls on consumers' beauty decisions, the reasons behind creating a social activist manager role within the business and offering a simplified, uniform product range to a global consumer among many other things.
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20. Retail Disruption - Designing an Omnichannel Future
20 februari 2021 · 36 min
Retail is once more in a state of flux. The pandemic led to huge shifts in consumer behaviour in 2020 and this is set to continue into 2021. In the US alone 11,000 stores closed and 40 major retailers went bankrupt last year. Online spending also reached new heights accounting for 27.3% of global overall retail sales, growing by a third over the course of the year. Lees meer
Retailers need to adapt to a future where digitally facilitated shopping trips are the norm.
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19. The Future of Homeware Rental with Harth Co-Founder Henrietta Thompson
5 februari 2021 · 25 min
At WGSN we have been discussing the growing rental markets for fashion as well as furniture and interiors for a number of years now, this has accelerated in recent years due to the increasing consumer demand for sustainable and flexible lifestyles. Lees meer
Henrietta Thompson co-founded Harth in 2018, and became a pioneer of the furniture rental market in the UK. In the last six months Harth has seen a 50% increase in rental requests and a 60% increase in stock listed by private lenders.
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18. Rebranding Wellness - Staying Healthy in 2021
22 januari 2021 · 30 min
January tends to be the time of year when many of us pull our gym kit out of the back of our cupboards and generally set goals to become the best versions of ourselves. Lees meer
The wellness sector is worth $4.5 trillion per year and has been growing at 6.4% annually, twice the rate of global economic growth.
Petah Marian is joined by experts from across WGSN to discuss how wellness is undergoing something of a detox to become more democratic, and why we need to start thinking about it as "wellbeing".
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17. Talking Key Trends for 2021 and Beyond
6 januari 2021 · 25 min
In a special episode WGSN CEO Carla Buzasi and Senior Strategist for WGSN Insight Petah Marian unite to take a look at some of the 10 key trends in consumer behaviour and product development for 2021 and beyond. Lees meer
The trends reveal the future direction for business strategy, product and experience design for the fashion, beauty, lifestyle, interiors, food and drink industries.
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16. Reflecting on a Year of Acceleration, Connectivity and Innovation
11 december 2020 · 24 min
In our final episode of the year the tables are turned as David Davies, Ascential's Chief Content Officer quizzes WGSN CEO Carla Buzasi on her high and lowlights of the year. They discuss the innovations Carla was most proud of and what kept her and the wider WGSN team going through the past 12 months. Lees meer
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15. Exploring Consumer Trends Holiday 2020
3 december 2020 · 35 min
The holiday season this year is going to be an incredibly complex one. People are dealing with restrictions on movement and gathering while still looking to find moments of joy and connection after an incredibly difficult year. Lees meer
It goes without saying that the holiday season this year will be fundamentally different and companies hoping to win in this season will be required to adapt their conventional thinking.
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14. New Visions of the City
25 november 2020 · 38 min
Cities are locations which take up and outsized space in our imaginations. They are places that ambitious and creative young people aspire to go to in order to succeed and find their place in the world. Perceptions about cities in the wake of the pandemic have changed.
The forecasts that deemphasize a physical presence in city offices are creating space for new visions of the city to emerge, ones that build towards a more humane sustainable and equitable future. Lees meer -
13. Adapting to Future Consumer Behaviours
5 november 2020 · 22 min
This week WGSN CEO Carla Buzasi is joined by Andrea Bell, WGSN's Director of Insight. Over the course of the conversation they discuss the impact of the pandemic on consumer behaviour, both this year and into the future, what that means for brands and businesses and how the design industry has to change as a consequence. Lees meer
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12. Making Home – Lifestyles of the Future
26 oktober 2020 · 33 min
One of the places where we have seen some of the largest shifts over the past year has been in the home. Once a place where we might have just slept, it's now the centre of our worlds, becoming a place where we live, educate, eat, work and if we're lucky, have a little bit of time left to play. Lees meer
While attitudes to space are changing, so too are the lifestyles around that space. This week Petah Marian is joined by the Lifestyle and Interiors team ahead of the product's new launch on November 2nd.
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11. The Value of Beauty
8 oktober 2020 · 26 min
This week WGSN CEO Carla Buzasi is joined by Director of Beauty Jenni Middleton. The pair discuss the immediate impact that the beauty industry has seen from the pandemic, from the impact of masks on makeup to at home salon treatments and much more.
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10. Serving the Recessionary Consumer
23 september 2020 · 33 min
The global shutdowns earlier this year and continued restrictions on movement have plunged much of the world into recession. Lees meer
As we operate through a difficult landscape for businesses, consumer behaviour is changing rapidly. Even for those that remain financially stable, the broader economic environment is making people feel more concerned about their financial circumstances.
In this episode we explore what this will mean for brands and businesses moving through this period.
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9. Preserving the Future of Food
10 september 2020 · 26 min
This week, WGSN MD Carla Buzasi is joined by Director of WGSN Food and Drink Kara Nielsen. Lees meer
The pair discuss how the global pandemic has influenced not only what we eat, but how we think about food and drink as well. Carla and Kara also divulge some of their lockdown discoveries.
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8. Touch in a Contactless World
25 augustus 2020 · 32 min
Prior to the pandemic, we were facing an intimacy recession. Coronavirus has accelerated this shift even further, with lockdowns putting physical distance between us, and as people start to come back out into the world, there is a fear of contamination or transmission. Lees meer
In this episode, we explore what the fear of touch looks like for consumers, and what it will mean for the beauty and retail industries. How can we remain safely apart while also finding ways of maintaining an emotional connection?
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7. Reimagining the Home for Work, Rest and Play
11 augustus 2020 · 23 min
This week, WGSN MD Carla Buzasi is joined by Director of Lifestyle and Interiors and leader of the Creative Forecast team, Lisa White. Lees meer
The pair discuss the acceleration of consumer trends for the interiors category, such as buying less but better, the importance of combining eCommerce with bricks and mortar showrooms, plant power, and the restorative effects of colour in your home.
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6. Global Strategies for a Local World
28 juli 2020 · 42 min
Localism was emerging as a key trend before the pandemic, featuring in the Future Consumer 2022 Forecast, the Retail Forecast and the Shopper Forecast as well. It's a shift which has only accelerated through the pandemic period as lockdowns meant that we got to know our neighbours and shop from local stores as we weren't as able to travel. Lees meer
This episode we explore how the localism trend is emerging around the world and how different markets are at different stages of recovery from the lockdown.
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5. Prioritising Diversity & Inclusion in Business
16 juli 2020 · 23 min
WGSN Managing Director Carla Buzasi is joined by Amiyra Perkins who as well as being one of the directors of WGSN's Mindset consulting business, also leads the Equality Vision team within the business. Lees meer
In an honest and personal exchange the pair speak about the Black Lives Matter movement and why, in the year of the pandemic, it is forcing us all to reassess how we think about diversity and inclusion and more importantly, what we're going to do about it.
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4. The Optimism Episode
30 juni 2020 · 30 min
The events of the past six months have created a tremendous amount of anxiety, however, we are now seeing an opportunity to refocus on the positive experiences that we have had during lockdown and can continue to do so when we emerge from this crisis. Lees meer
While this is not to make light of the devastating and tragic losses that many of us are experiencing right now, this break from life as normal is providing an opportunity for us to create a better, more optimistic future for our businesses and consumers.
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Feed Drop - Progress Through Creativity | Bozoma Saint John
9 juni 2020 · 46 min
In light of the protests and demonstrations against police brutality and social injustice that we have seen across America and around the world this week, we are taking the opportunity to highlight an episode of a podcast published by our sister brand Cannes Lions. Lees meer
Last week their host Simon Cook had a frank and open conversation with Endeavor CMO Bozoma Saint John, which had such a clear and powerful message about racial inclusion and diversity, that we wanted to share that with you today.
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3. The New Attitudes Towards Food & Drink
26 mei 2020 · 20 min
How we eat has changed tremendously over the first half of this year, as enforced lockdowns have led to increased food stockpiling and most of the world eating all of their meals at home. This is leading to new attitudes towards food. Lees meer
Today we explore the shifts that are taking place in the food & drink sector and and what will be the winning strategies for success in a post-coronavirus world.
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2. The Home Sanctuary: Driving Design Trends in a Post-Coronavirus World
12 mei 2020 · 20 min
This episode explores what the shift to the home will mean for broader design trends in the wake of the coronavirus pandemic. As people continue to spend more time at home, businesses will have to create a sense of the stability and security to convince them to come back out into the world. The WGSN team dives into some of the key strategies that businesses will need to adopt to tap into the home consumer. Lees meer
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1. The Beauty Industry in a Post-Coronavirus World
26 april 2020 · 25 min
Our topic this episode is the future of the beauty industry in a post-COVID-19 world. Despite the quickly-shifting landscape, the beauty industry will play a big role as we begin on the road to recovery. Lees meer
It is an industry that is likely to have increasing resonance as it evolves to meet a changing consumer and support their wellness needs in a very anxious and uncertain time.