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25 afleveringen, van nieuw naar oud
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Vivian Tu: The Money Mistakes Every Creator Makes (& How To Avoid Them)
2 november 2026 · 53 min
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Vivian Tu made $625,000 in her final year at BuzzFeed. She walked away anyway, terrified, with $100,000 set aside and a plan. Today, she's the creator behind Your Rich BFF, author of two New York Times bestsellers, podcast host, and the founder of Ask Dolly, a personal finance and AI companion app.
This conversation is about the money side of content that almost nobody talks about: Why she saved a year of runway before quitting, how creator income actually works, the sponsors she turns down no matter the number, and the brand deal playbook every creator needs before they sign their next deal.
She then gets into the parts that decide whether any of it lasts and how she’s already building her next reinvention before this one runs out, so that you can build something that outlives the algorithm too.
This episode is for the creator who treats content like a business (or knows they need to start), the expert afraid that showing their life will cost them credibility, and anyone who wants their success to outlast their relevance window.
Chapters:
01:47 Why your personal life is your superpower
02:23 Every expert is replaceable
05:55 "I don't actually like making content"
10:24 The two-day content week
14:08 Walking away from $625K
16:31 WME, a podcast, and a book deal in 8 months
21:07 Use your 9-to-5 to fund your 5-to-9
24:49 What brands actually grade you on
28:18 Funnel content: awareness to conversion
35:54 How hundreds of DMs a day became an app
39:42 Why she refused to raise VC money
46:53 A creator's shelf life is 5 to 10 years
50:55 "Build a life YOU are proud of, not just your parents"
…
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Adley Kinsman: Why Your Content Isn’t Going Viral (And What To Do About It)
27 oktober 2026 · 1 uur 1 min
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Bookings/Partnerships: aceel@creatorcollege.com
Adley Kinsman spent four years making videos that couldn’t crack 5,000 views. Then the unlock happened. Her company Viralish now pulls in a billion views a month, she’s Meta’s most viewed female creator, and with over 80 billion organic views she can explain exactly why one video dies at 10,000 views while its twin clears 100,000.
Adley explains exactly how Viralish engineers attention, the 90% rule for hooks, why tension equals retention, why niching down keeps experts invisible, and the frameworks her team runs on: simple, repeatable, scalable. Jun and Adley also dig deeper and talk about overcoming imposter syndrome, why passion fades the moment you stop winning (and how to avoid it), and the question that rewires anxious creators: are you making content about yourself, or for the people you serve?
This episode is for the expert whose content is useful but invisible, the business owner who’s been told to niche down, and anyone who wants people to actually watch the content they creator.
Chapters:
02:35 The 10K vs. 100K video breakdown
04:49 The retention numbers Viralish aims for
10:21 Stop calling out your avatar
13:53 What people say they watch vs. what they actually watch
16:18 Selling to clients with money vs. without
18:41 Imposter syndrome never goes away
23:44 Entertaining doesn’t mean silly
26:56 Entertain the masses, educate the interested, sell to the committed
32:24 Cultural vs. contextual relevance
34:10 Finding your story: go to the pain
41:25 Conversion content frameworks
45:20 Her best-performing ad is one sentence
47:06 Making the ordinary extraordinary
50:57 Service media, not social media
52:25 “Passion is BS”
54:36 When your why outgrows you
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Brock Johnson: 10 Years of Instagram Growth Advice in One Hour
19 oktober 2026 · 1 uur 13 min
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Partnerships/Inquiries: aceel@creatorcollege.com
Brock Johnson has taught Instagram strategy for almost a decade and built an audience of a million followers doing it. Jun and Brock get into the system that made him one of the most consistent creators in the game from the story bank he’s kept since his early days to the task-batching workflow that films a month of reels in one sitting.
They also break down what’s working on Instagram right now, the two kinds of content that will win over the next few years, the number one rule that keeps videos feeling real, and a trial reels playbook that gets one video three separate rounds of reach.
Then Brock opens up the business side: the funnel behind his audience, why he runs one offer instead of many, and the reason every creator needs an email list.
This episode is for creators tired of overthinking their content, the expert whose page is all value and no story, and anyone who’s ready to own more of what they’ve built.
Chapters:
02:48 How Jun and Brock met
03:31 Breaking the “only share value” rule
09:11 Weaving your life into your content
10:46 Build a story bank
15:58 Brock's upbringing in an entrepreneurial household
20:25 How to practice discipline
25:43 Work-life balance as priority number one
30:10 Batching 30 reels in one sitting
32:31 Hiring, leadership and who's on Brock’s team today
43:39 Realness comes from speed
51:21 The trial reels playbook
58:02 Inside Brock’s funnel
1:09:18 What still matters in 5 years
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Vishen Lakhiani: If You Learn The Art Of Storytelling, You Can Change Your Life
12 oktober 2026 · 57 min
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Partnerships/Inquiries: aceel@creatorcollege.com
Vishen Lakhiani built Mindvalley into a nine-figure company on blogs and email, and avoided the camera until age 40. Jun talks with Vishen about why founders who stay invisible are shooting themselves in the foot, and how showing up on camera helped take Mindvalley from $30M to $140M.
Vishen unpacks the childhood programming that makes being seen feel unsafe, and traces his own back being bullied in school, plus the healing practice that finally freed him to post.
Then comes the masterclass: his full storytelling framework with real examples, the science of why stories are 22x more memorable than facts, why confident voices beat qualified ones online, and the trick for creators who think they have no original ideas.
At the end, Vishen flips the interview, pulling Jun's real story out of him layer by layer, and ends with a warning that everyone needs to hear.
This is an episode you don't want to miss.
Chapters:
02:36 The limiting beliefs Vishen started with
04:20 "Is it too late for me?" and starting at 40
06:10 The video that took on Nestlé
08:07 How storytelling took Mindvalley from $30M to $140M
10:49 Visibility wounding, explained
15:24 The inner child & the meaning-making machine
22:40 The practice for healing your fear of being seen
25:04 The HSTSS storytelling framework
25:46 The hook
32:28 The stakes
33:21 The turn
38:45 The scene
45:09 Vishen flips the interview on Jun
55:05 Why Vishen won't stop until a million lives change
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The New Rules For Winning on Social Media: Jordan Schwarzenberger On Engineering Attention
5 oktober 2026 · 1 uur 1 min
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Jordan Schwarzenberger is the co-founder of Arcade, the entertainment company behind some of the biggest names in the creator world, and he has news for you: you're probably not as entertaining as you think you are.
At 29, Jordan runs multiple companies, leads a 22-person agency, hosts his own podcast, and is raising 5 kids. Jun starts where most interviews don't: how he holds it all together.
Jordan's answer runs through faith, why pride is at the root of most professional self-sabotage, and the ordering of his life that makes everything else work.
Then it gets tactical: why the future belongs to "content engineers," what makes people care enough to follow you, why delivery beats hooks, and how to stop sounding like a presenter.
And for those of you interested in expanding to live events, Jordan breaks down his fool-proof formula for his live-events business.
This is for anyone who wants to stop guessing at content and start engineering it, and for the ambitious ones trying to build big without losing themselves in the process.
Chapters:
02:20 What anchors Jordan
11:35 Pride, humility & checking yourself
17:26 How he manages it all
19:35 Detachment: the skill nobody talks about
25:28 Why experts won't own their story
28:41 Content is engineering, not talent
34:17 How to actually sound natural
39:48 Why full-time creator shouldn't be the goal
42:30 The economics of live events
52:14 The trust crisis on social platforms
53:23 Instagram's big mistake
55:49 Scarcity & spontaneity always win
57:47 What he wants to be remembered for
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Dr. Karan Rajan: Social Media Is The New Search Engine, Experts Need To Be There
28 september 2026 · 54 min
📌 Ditch all the social planning tools for Rella. Go to getrella.com and use code “CREATOR" for 10% off your first three months or annual plan. Lees meer
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Partnerships/Inquiries: aceel@creatorcollege.com
When something feels off with your health, you probably don't open Google anymore, you open TikTok, Instagram, Reddit... And for millions of people, the voice they land on is Dr. Karan Rajan, the surgeon who made the internet comfortable talking about the things it was too embarrassed to ask a doctor.
Jun talks with Karan about what it means to be a trusted voice at scale, how to spot a fake expert (the red flags are more subtle than you think), and how he protects his credibility while building his supplement company Loam.
They also get into the content strategy behind it all - reaction-video formats, vocalizing contrarian takes, scripting, and so much more.
This episode is for professionals who think their field is too technical and boring for social media.
Chapters
01:49 The patient who was too embarrassed to speak up
03:28 Making taboo topics watchable
04:46 Why informed patients are better patients
06:33 Red flags of a fake health expert
08:52 Building Loam for the skeptics
10:27 How he engineers his content
14:11 Inside the reaction-video format
18:14 The "secret sauce" AI can't replicate
22:10 How he sources what to react to
25:19 What entrepreneurship taught him
30:31 Brute-forcing your way past embarrassment
32:13 How content transformed his communication
36:26 Why he canceled his Oura ring subscription
39:15 Real health is resilience
45:46 Leaving surgery with zero regrets
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Maddie Borge: I've Spent Half My Life Making Content. Here's What You Should Know
21 september 2026 · 43 min
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Partnerships/Inquiries: aceel@creatorcollege.com
Maddie Borge has spent more than half her life on the internet. She started at 12, filming videos in her bedroom in Norway because she dreamed of living like the YouTubers she idolized. Today, she has an audience that literally grew up alongside her, and a travel brand that sold out its restock in 67 minutes.
Jun talks with Maddie about what over a decade online really builds: Why she never felt split between her online self and her real one, the money habits she formed to set her up for success, long-form vs. short-form, and how all those years of trust turned into Pastael, her viral packing-cube brand.
Then, they tackle the operator side of things when it comes to bootstrapping a physical product, six-figure stock orders, months of sellouts, hiring, and everything in between.
Chapters:
01:55 Starting YouTube at 12
06:14 Identity online and offline
09:35 The followers who grew up with her
12:59 Why she diversified her income
15:11 The idea for Pastel
17:55 The real cost of physical products
20:01 Building in public without knowing it
22:41 Learning to be an operator
25:46 What she's learned about hiring
27:21 Long form vs. short form strategy
32:28 Her "I made it" moment
33:37 What makes a pop-up actually work
39:30 Building community
42:01 What she'd tell her 12-year-old self
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Mia McGrath: What Creators Actually Make (No One Tells You This)
14 september 2026 · 38 min
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Learn how to attract the right audience, turn them into paying clients and build a real business off the back of your content. Sign up for the FREE 5 day Masterclass: creatorcollege.com/c/live-webinar-organic
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Partnerships/Inquiries: aceel@creatorcollege.com
Mia McGrath's first setup was an iPhone taped to her bedroom window. No mic, bad lighting, edited her videos on TikTok. Today, she’s making multiple six-figures from her content, signed a book deal, and started a cultural movement called “Frugal Chic.”
Jun talks with Mia about money the way nobody in finance talks about it: through psychology. They get into how she became the representation she never saw growing up, how "strategic people pleasing" became her content superpower, why she deliberately pays herself less than she could, and the tension she felt from sharing her income online.
They also break down the four-part framework behind every one of her talking videos and how to feel more natural speaking on camera.
This episode is for anyone building online who wants the honest math behind the highlight reel.
Chapters:
01:45 Money as psychology, not accounting
02:55 Becoming the representation she never had
04:41 The accidental first viral video
06:03 Strategic people pleasing
10:08 Journey POV vs. expert POV
12:16 Her 4-part video framework
15:39 From social anxiety to on-camera confidence
18:55 What watching yourself back teaches you
20:27 Leaving the 9-to-5 (and the 60-hour weeks)
21:38 Where the money actually goes now
24:34 The income transparency dilemma
26:48 How to share a win without losing people
29:28 The mistake that costs creators 50% of their income
32:14 Landing her first book deal
33:57 Income splits & the product she wants t…
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Erin McGoff: If You're Afraid Someone Will Copy Your Content, You Don't Have A Real Brand
7 september 2026 · 51 min
Ditch all the social planning tools for Rella! Go to getrella.com and use code “CREATOR" for 10% off your first three months or annual plan. Lees meer
Learn how to attract the right audience, turn them into paying clients and build a real business off the back of your content. Sign up for the FREE 5 day Masterclass: creatorcollege.com/c/live-webinar-organic
Make sure you follow the show wherever you're listening right now! It takes 2 seconds and ensures you never miss any of our upcoming episodes.
Partnerships/Inquiries: aceel@creatorcollege.com
Erin McGoff spent 30 minutes making a video about the world's most annoying interview question, went to sleep, and woke up to 20 million views. Then she deleted the account. She was an award-winning filmmaker with her sights on Sundance, and "influencer" was the last thing she wanted to be.
Jun talks with Erin about what changed her mind, how her work as a filmmaker assisted her creator career, the impact of her work on other people’s lives, and her "seeding vs. harvesting" seasons for avoiding burnout.
They break down her content strategy, operations, and systems that led her to scaling her platform to millions and launching her career-focused app “StupidFish.”
This episode is for the creators who want to be taken seriously and the professionals scared a personal brand will cost them that.
Chapters:
02:06 Where the drive to serve comes from
04:27 Letting go of the Sundance dream
08:24 The viral video she ran away from
12:05 Inside her lean operation
14:12 Why she still edits everything herself
18:20 Treat content like a job
20:02 Be your own CFO
26:09 The one question that makes decisions easy
27:54 Dream life vs. dream job
32:45 Build StupidFish
38:29 What hiring taught her about leadership
43:22 The 25,000-person waitlist
44:24 How she stays in tune with her audience
47:41 For anyone afraid to be seen
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Noah Anderson: How To Build A Personal Brand When You're Naturally An Introvert
31 augustus 2026 · 41 min
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Inquiries/Partnerships: aceel@creatorcollege.com
Noah Anderson turned down the corporate path his degree was built for, and started posting YouTube videos that nobody watched at first, but he kept going anyway. Now he's a full-time creator with several viral series, a self-produced Ironman documentary, and a video about quitting vaping that reached 18+ million people.
Jun talks with Noah about becoming the proof of your own potential, posting through the long stretch when zero people were watching, how he builds content around big events instead of a finish line, and the power of experimenting and vulnerability.
This is a masterclass in long-form storytelling: why YouTube rewards depth over hooks, how to turn your life into content people watch, and why most people quit two attempts too early.
If you thought your stories were too ordinary to share, tune in and take notes.
Chapters:
02:03 Proving yourself right
03:42 Turning down the corporate path
07:40 Posting when nobody watched
09:19 His self-produced documentary
10:55 Three tries at the ice bath series & how his strategy changed
15:38 Talk to one person, not an audience
17:10 Where his video ideas come from
21:10 The stranger who believed in him
23:58 Content as self-improvement
29:12 Full-time job, training & YouTube at once
31:32 Why YouTube and long-form is the priority
35:58 What's next (& how he decides)
38:41 What he'd tell 12-year-old Noah
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How To Scale To $100M As A Creator, Even If You're Just Starting | Tyler Chou
24 augustus 2026 · 45 min
Turn “I don’t know what to post” into a daily habit that grows your audience. Join the Storytelling Challenge HERE. Lees meer
Inquiries/Partnerships: aceel@creatorcollege.com
Tyler Chou is the attorney behind some of the biggest deals in the creator industry. She's in the middle of brokering a $100 million exit for one of her clients right now. And she'll tell you most creators are building their entire livelihood on rented land.
Jun sits down with Tyler to talk about what it actually takes to turn a following into a business you can own and one day sell. They get into the first product every creator needs to build, the channels that are literally worthless to buyers, the contract clauses that unintentionally rob you, and the exact AI prompt to protect yourself before you sign anything.
If you’re a creator with a dream of building a business (and not continuing to chase brand deals), this episode is for you.
Chapters:
02:53 From Hollywood lawyer to creator attorney
06:37 The power of a personal brand (and being job-proof)
08:37 Owning assets vs. the brand-deal hamster wheel
11:59 What buyers actually want
12:32 When you should NOT sell your business
18:00 Your first product: ask your audience
20:28 The channels no one will ever buy
25:36 The biggest contract mistakes creators make
28:49 Partnerships, trademarks & when to hire a lawyer
34:44 Burnout & the boundaries she set after
39:33 The psychology of a creator who can exit for $100M
42:06 The lawsuits big creators might face & how to avoid them
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"I Don't Have Time" Is A Lie: How A Doctor Built A Personal Brand In Med School | Dr. Sasha Haddad
17 augustus 2026 · 57 min
Turn “I don’t know what to post” into a daily habit that grows your audience. Join the Storytelling Challenge HERE. Lees meer
Inquiries/Partnerships: aceel@creatorcollege.com
Dr. Sasha Haddad became one of the internet's first doctor-creators almost by accident, filming lighthearted skits in her scrubs between shifts while the world was stuck at home during the pandemic. What started as a study break turned into a personal brand with millions of followers, even though nearly everyone around her told her it was a waste of time.
Jun talks with Sasha about what it takes for a professional to put themselves online, the time she was told to choose between her platform and a job offer, and why she treated her following as an advantage to her career rather than a red flag, even when her mentors saw it the other way.
This one's for those who’ve been told a personal brand isn't for someone like them, and experts who are sitting on knowledge they can't figure out how to share.
Chapters:
01:24 Getting shunned by immigrant parents
03:06 The billboard test for what to post
07:00 Posting through med school
08:11 Why pressure made her most creative
12:55 The post-residency creative roadblock
16:19 "Once Upon a Doctor" & growing with your audience
18:20 Evolve or get left behind
21:56 Overcoming the cringe-factor of being a professional online
30:32 When she was told to choose between her platform and the job
36:06 How to stop overthinking getting started
42:02 How to package expertise into short form content
47:10 How platforms have changed
54:16 The mindset that kills the fear of posting
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Molly McAdam: The Main Reason 96% Of Content Creators Stay Broke
10 augustus 2026 · 54 min
Learn how to shape, tell, and share your story. Sign up for Jun's 3-day FREE live storytelling webinar HERE Lees meer
Join the Storytelling Content Challenge and be the first to know when it launches HERE
Inquiries/Partnerships: aceel@creatorcollege.com
After creating content for nearly a decade, Molly McAdam decided to reinvent her online presence completely, pivoting from fashion and lifestyle content to what she now calls "the science of well-being." She has mastered the art of the pivot, and she's got the receipts.
Jun talks with Molly about how to evolve your content without losing yourself, why every serious creator has to pivot eventually (plus why it's terrifying every time), and why losing followers can actually be a sign you're building the right audience.
Then, they get into the nitty-gritty: Her full research-to-edit workflow, why perfecting yapping to camera means you can master anything, the brand-deal contract that still haunts her, and how she uses AI to pressure-test her own blind spots.
This episode is for anyone who’s exploring switching up their content, be it a novice or a pro!
Chapters:
01:56 The art of the pivot
03:54 The three layers of well-being
05:27 The fear behind every pivot
07:48 The weekly list of things that scare you
09:14 Losing followers to gain the right audience
12:22 Well-being beyond the screen
14:59 Inside Molly's content workflow
19:45 The optimal number of friends
20:54 Setting boundaries with social media
22:26 How she uses AI (research, not scripts)
24:07 Getting comfortable talking to camera
28:07 Brand-deal mistakes & the contract that still haunts her
30:18 Owning your income: Substack, email & digital products
31:35 Using AI to price yourself
34:31 Why scripted brand deals don't work
36:41 The first step & the regret of inaction
39:47 Burnout & why she stopped filming her whole life
46:00 The carousel comeback & "why would someone save this?"
49:29 What's next
51:29 What she wants to be known fo…
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Mark Manson: Anyone Can Go Viral. Here’s How You Stay Relevant For Decades
3 augustus 2026 · 1 uur 3 min
Learn how to shape, tell, and share your story. Sign up for Jun's 3-day FREE live storytelling webinar HERE Lees meer
Join the waitlist for the Storytelling Content Challenge to be the first to know when it launches HERE
Inquiries/Partnerships: aceel@creatorcollege.com
Mark Manson has been creating content for 16 years, which makes him one of the last people standing from the early internet.
Jun talks with Mark, author, podcast host, and founder, about what it actually takes to last, when the "suck" is worth pushing through, why "I am the niche" should be your mantra, and how chasing virality is a recipe for disaster.
Then it gets tactical: They get into how Mark surveys his audience, why equity and distribution are becoming the biggest plays in the creator industry, and how he uses AI to benefit his business (and where it's still useless).
Chapters:
02:02 The sacrifices behind being a creator
04:56 The moral weight of influence
08:00 How he knows his audience
12:50 "You are the niche"
18:28 AI & hope for the next generation
21:25 Why live audiences matter now
23:36 Trust is your only real currency
27:15 How he uses AI in his workflow
30:52 Building & structuring a team around platforms
42:07 Online identity, how to pivot & avoiding burnout
51:50 Why he built the Purpose app
58:10 Distribution is the new moat
1:00:47 Longevity advice for the next 10 years
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Travis Mills: Posting Your Wins Won't Build An Audience. This Is What Works
27 juli 2026 · 46 min
For years, Travis Mills hated opening Instagram. Every time he did, he felt like a failure - watching his likes fall from 150,000 to 2,000 and tying his self-worth to metrics. Lees meer
Then he started telling the truth. In the span of about 50 days of posting vulnerable, honest stories, his following grew for the first time in six years, and his DMs filled with people saying he'd changed their lives.
Jun talks with Travis - rapper, singer and Apple Music podcast host - about the shift that changed everything, and why the stories he was most afraid to share, like addiction, sobriety, and mental health, became the ones that connected the deepest.
If you’re struggling to connect with your “why” and having a hard time telling stories from your lived experiences, tune in and take notes.
Chapters:
02:42 What posting content daily has done for him
06:56 Getting sick of labels & his "ego death"
14:32 Finding his "why" & the power of vulnerability in content
19:02 Comparison is the thief of joy
23:01 "Be a creator, not a perfectionist"
27:11 Silent-film storytelling & reframing the past
29:11 Why storytelling feels like meditation
35:52 Your "mundane" life matters
42:00 What he'd tell his 19-year-old self
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This episode touches on addiction and mental health. If you need emotional support, please call or text 988.
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Lavendaire Founder: The Truth You Didn't Know About Making Money As A Creator
20 juli 2026 · 41 min
Aileen Xu has been a creator for 12 years, which is long enough to try just about every way there is to make money online - and to learn which ones are actually worth it. Lees meer
In this episode, Aileen, the creator behind Lavendaire, goes through everything she’s tried: brand deals, affiliates, digital products, courses, a membership, a physical workbook she's run for 10 years, and now a meditation app called Resonance.
She breaks down the pros and cons of each, what she’s prioritized and scaled vs. what she’s let go of, and the mindset shift that changed everything for her: creating for impact and joy instead of validation.
If you’re curious about what it takes to build true longevity as a creator-operator, you’re going to want to tune into this episode.
Chapters:
01:11 Starting with an affirmation
03:32 How to reset a stuck mind
07:41 What her schedule looks like & beating burnout by flowing with your energy
11:41 Her healing journey & the slowdown
14:05 Significance vs. impact
18:40 Building in public without being salesy
23:02 Trying every way to make money
26:11 Why she built the Resonance app
31:29 The pain of physical products
32:40 The pros and cons of building an app
34:38 Turning followers into paying users
39:25 A mantra for creators
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Senada Greca: Building Discipline, Businesses & A Brand That Lasts
16 juli 2026 · 49 min
You may have seen Senada Greca's workouts on your feed. What you might not know is that behind them is an MBA and the founder of We Rise. And she built it all by doing the opposite of what most creators do: for a full year, she posted free workouts every single day and never asked her audience for a thing. Lees meer
Jun talks with Senada about the long game that made it work. They touch on why discipline is something you build, how she thinks like a creator-operator, and why she left millions on the table in brand deals to protect the trust she'd spent years earning.
Then they get into where her content ideas come from, why listening to your audience beats your own good ideas, how fitness reshaped her life, and how she made friends with the imposter syndrome that still shows up daily.
If you feel behind, unqualified, or convinced you have no story worth sharing, this episode will definitely change your perspective.
Chapters:
01:41 What drives her
06:55 Growing up in Albania and overcoming struggle
12:50 Earning her MBA in a year
14:30 How fitness improved her mental health
21:20 Where her content ideas come from
24:10 Listening to your audience to inform content and business decisions
29:50 Advice for new creator-founders
36:14 Long-term partnerships over quick money
40:31 Imposter syndrome as a companion
47:15 What she'd tell her younger self
The next episode drops on Monday. Make sure you’re following the show so you don’t miss it. See you then!
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Gabriel DeSanti: I Built The World's Longest Resume
13 juli 2026 · 50 min
Gabriel DeSanti got arrested filming inside an abandoned building. He'll tell you it's the best thing that ever happened to him. Lees meer
Because getting locked up made him miss a trip, which left him free to be in New York the next day for the opportunity that changed his entire life.
In this episode, Jun and Gabriel trace the unlikely path that led him to becoming the creator building “the world's longest resume" and now founder of Staj. They talk about the grit, grind and work ethic it takes to becoming a creator, how Gabriel engineers a two-minute video from three hours of raw footage, the story arc he uses to make people actually feel something, and a first-ever Creator Unplugged exclusive: exactly how much he makes (and where it comes from).
This episode is for builders, creators and anyone who's ever been told they'd never make it.
Chapters:
00:00 Introduction
02:33 How building the “world’s longest resume” was a total accident
06:11 The DM that changed his life
08:59 Starting Youtube at 13
14:51 The coworker who showed him a future he didn't want
18:44 Working for free & commuting 4 hours a day
22:58 What others saw in him
28:42 Inside the production & the art of the interview
32:46 The story arc that makes people feel something
34:30 How much he actually makes
37:53 Building Staj
49:09 What he'd tell anyone scared to start
Make sure you follow the show wherever you're listening right now so you never miss an episode. The next one drops this Thursday. See you then.
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Maggie Sellers Reum: I Was Tired of Being Told "NO", So I Became Hot, Smart, & Rich
9 juli 2026 · 55 min
Maggie Sellers Reum was the number one BDR at Salesforce when her boss pulled her into a room and told her she was "smarter than she looks," and that she'd need to change the sound of her own voice to get ahead. That moment set her on her mission. Lees meer
Jun sits down with Maggie - founder of Hot Smart Rich, investor, startup advisor, and creator - to talk about turning rejection into fuel, why she teaches women to never settle, and why she refuses to niche down with her content. She also gets tactical about what makes a business sellable and why ownership beats the brand-deal hamster wheel.
Jun and Maggie then get into hiring, delegating, and how they both use AI every single day to optimize their workflows.
This conversation is for builders, creators, and anyone who’s curious about turning their content into equity.
Chapters:
01:53 The moment that led her to where she is today
05:28 What investing taught her about ownership
08:52 The viral TikTok video she was forced to take down
14:43 How she uses Claude every day
24:10 How Hot Smart Rich came to be & why she refuses to niche down
31:44 Ownership vs. the brand-deal hamster wheel
36:35 The biggest mistakes founders make
39:40 Learning to delegate & finding your opposite
50:50 How she defines confidence
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Scott Clary: Job Security is Dead, Here’s How You Protect Your Future
6 juli 2026 · 1 uur 6 min
Everyone told you the safe path was a degree, a steady job, and a pension. Scott Clary thinks that's now the riskiest bet you can make. Lees meer
Jun sits down with Scott - founder and host of the Success Story Podcast - to flip the whole risk vs. safe conversation on its head. They talk about why betting on yourself, building a personal brand, and continuously developing new skills have become essential forms of security in a world shaped by layoffs, AI, and rapidly changing career paths.
Scott then shares his hacks to longevity as a podcaster and entrepreneur, beating imposter syndrome, and how you can also build a future that is more resilient, intentional, and self-directed.
If you're building something right now, or even thinking about how to start, this episode's for you.
Chapters:
01:27 What's actually risky now
04:46 Escaping the golden handcuffs
11:06 The story you tell yourself
16:38 Building a personal brand from zero
24:42 The biggest podcasting mistakes
32:12 Treating social media like a funnel & Jun's content system
40:28 Why your story is your superpower
48:17 How to overcome imposter syndrome
1:01:09 Finding joy vs. pushing through
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Natalie Ellis: How To Build A Business That Gives You The Life You Want
2 juli 2026 · 1 uur 14 min
Natalie Ellis built Bossbabe into a movement that reached millions. From the outside, she'd made it. Then one day, she sat on a Zoom call and said five words she'd never planned, "I quit. Buy me out." Lees meer
In this episode, Natalie shares why financial freedom never felt like enough, how growing up in chaos activated her nervous system, and how she had to rewire that to build differently. Jun and Natalie also get into the messiness of being a founder, hitting rock bottom and navigating uncertainty, and rebuilding Bossbabe brick by brick until it made $2.2M in the 12 weeks Natalie was offline. Don’t worry, she breaks down how she got there too.
Whether you’re a founder or someone trying to build something and don’t know where to start, don’t miss this episode.
Chapters:
01:39 How her definition of freedom changed
04:22 External success vs. internal chaos
07:42 Why she hid the struggle
12:31 How Bossbabe started as a membership
16:32 Retention, churn & thinking in CAC/LTV
20:15 The green card saga that wiped out her savings
25:35 Buying out her partner & burning it all down
28:06 "Saying no is a deeper yes"
33:45 Growing up in chaos & rewiring her nervous system
42:46 Becoming her family's breadwinner & money-mindset
55:58 What a freedom-based business really is
1:05:58 How she uses AI (and what she won't give it)
1:11:33 What she'd tell her daughter not to do
New episode drops on Monday! Make sure you're following the show so you don’t miss it. See you then.
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Leana Deeb: I Refused to Stay in One Box (And My Audience Grew)
27 juni 2026 · 54 min
Leana Deeb built an audience of 10M followers in 14 months. Then, she made the kind of pivot most creators are terrified of: she deleted everything. Lees meer
In this episode, Leana - creator, podcast host, and entrepreneur - talks about why she walked away from the identity everyone knew her for, how starting with a blank slate was the greatest thing that has ever happened to her career, and how staying true to her faith grew her audience instead of shrinking it.
Jun and Leana also get into the parts people don’t see: watching your numbers drop, mastering detachment, staying disciplined when life gets heavy, becoming “the niche”, and the pressure of becoming successful young while taking care of your family.
This one is for the creators who know they’re ready for a shift but are too scared of what they might lose.
Chapters:
01:29 What alignment means to her
03:03 Journaling, meditation & prayer
05:15 The content pivot that risked everything
11:55 Building the Gymshark modest line
15:29 What drives her
18:02 From 8M likes to 20K & detaching from the numbers
26:25 Is discipline born or built?
33:04 Identity & the creator vision
41:17 Everyone has a story
44:29 Becoming the provider for your family
49:26 Relationship with money
51:46 What she'd tell her younger self
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Chris Do: I Stopped Creating For My Followers. They Showed Up Anyway
23 juni 2026 · 1 uur 12 min
Step one to building a personal brand? Go see a therapist. That's where Chris Do starts: the inner work. Lees meer
Jun sits down with Chris - designer, teacher, the one who's been building in the personal branding space for over a decade - and they go deep. They riff about why most personal branding advice is just a sales pitch in disguise, why Chris stopped creating for his audience and they showed up anyway, and how caring less about what other people thought made him more respected.
Then, Chris runs a personal branding masterclass, starting with how to find your origin story, breaking everything you know into 5 pillars, never running out of content, and his take on pricing that'll change how you charge.
Whether you’re years into building a personal brand or don’t even know where to start, you don’t want to skip this episode.
Chapters:
01:45 The key to building a personal brand
05:54 Three prompts to find your story
09:50 Self-expression vs. performance
11:47 Stop creating for your audience
14:45 How to pivot
19:53 Turn your expertise into a year of content
27:42 Personal brand vs. business
31:42 Jun's first product
33:42 Burnout, a sabbatical, and teaching
40:42 Identity & breaking stereotypes
50:14 Chris’s lowest point
56:46 Pricing and charging for value, not time
1:04:06 Buying an art school & fixing higher-education
1:08:48 Don't believe your own hype
The next episode drops later this week. Make sure you follow Creator Unplugged so you don’t miss it. See you soon!
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AskCatGPT: How I Use Claude For My Content And $1M Business
18 juni 2026 · 1 uur 10 min
In the first episode of Creator Unplugged, Jun sits down with Cat Goetze (aka AskCatGPT) to pick her brain about building in public and using AI for both content and business. Lees meer
Here's the thing: most creators are using AI wrong. Cat uses it to find her blind spots, poke holes in her own thinking, and tell her why she's wrong - and she explains how you can do the same.
She also gets into the messy behind-the-scenes of building her business "Physical Phones", the systems holding the content and the operation together, and how that first launch did $120K in pre-sales in 3 days. She then gets really tactical on her content strategy: Where her ideas come from, how she scripts and films, and why she only sells products that look good on camera.
Jun and Cat also talk about how they each use Claude as creator-operators, and the parts of their work they’d never hand over to AI.
Chapters:
00:00 Intro
02:00 What building in public really means
04:05 Where Physical Phones came from
08:57 The pressure behind a $100K launch
14:03 Sourcing, 3PLs & the first hires
18:45 Separating the brand from the business
23:40 Customer trust, weekly "cat calls" & email updates
28:41 Ideating content that converts
33:38 Starting on camera at age 13
40:01 Taking intentional phone breaks
48:04 Using AI to expose your blind spots
56:43 AI on the operations side
1:05:07 How creating changed her personally
If you’re looking to level-up your AI game in your content or business, this episode is for you.
Episode 2 drops next week. Follow Creator Unplugged wherever you’re listening to this!
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Introducing: Creator Unplugged
11 juni 2026 · 1 min
Creator Unplugged is a space for honest conversations with creators, founders, and operators about what it takes to build a meaningful career and business in front of an audience. Lees meer
Join Jun Yuh and his guests as they go beyond the polished version of success to unpack the parts people rarely talk about.
The first episode drops June 18th! Follow Creator Unplugged on Apple Podcasts and Spotify, and subscribe on YouTube so you do not miss it.