Creator Unplugged

Afleveringen

1. Vivian Tu: The Money Mistakes Every Creator Makes (& How To Avoid Them)

   2 november 2026 · 53 min

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   Vivian Tu made $625,000 in her final year at BuzzFeed. She walked away anyway, terrified, with $100,000 set aside and a plan. Today, she's the creator behind Your Rich BFF, author of two New York Times bestsellers, podcast host, and the founder of Ask Dolly, a personal finance and AI companion app.

   This conversation is about the money side of content that almost nobody talks about: Why she saved a year of runway before quitting, how creator income actually works, the sponsors she turns down no matter the number, and the brand deal playbook every creator needs before they sign their next deal.

   She then gets into the parts that decide whether any of it lasts and how she’s already building her next reinvention before this one runs out, so that you can build something that outlives the algorithm too.

   This episode is for the creator who treats content like a business (or knows they need to start), the expert afraid that showing their life will cost them credibility, and anyone who wants their success to outlast their relevance window.

   Chapters:

   01:47 Why your personal life is your superpower

   02:23 Every expert is replaceable

   05:55 "I don't actually like making content"

   10:24 The two-day content week

   14:08 Walking away from $625K

   16:31 WME, a podcast, and a book deal in 8 months

   21:07 Use your 9-to-5 to fund your 5-to-9

   24:49 What brands actually grade you on

   28:18 Funnel content: awareness to conversion

   35:54 How hundreds of DMs a day became an app

   39:42 Why she refused to raise VC money

   46:53 A creator's shelf life is 5 to 10 years

   50:55 "Build a life YOU are proud of, not just your parents"

   …

2. Adley Kinsman: Why Your Content Isn’t Going Viral (And What To Do About It)

   27 oktober 2026 · 1 uur 1 min

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   Bookings/Partnerships: aceel@creatorcollege.com

   Adley Kinsman spent four years making videos that couldn’t crack 5,000 views. Then the unlock happened. Her company Viralish now pulls in a billion views a month, she’s Meta’s most viewed female creator, and with over 80 billion organic views she can explain exactly why one video dies at 10,000 views while its twin clears 100,000.

   Adley explains exactly how Viralish engineers attention, the 90% rule for hooks, why tension equals retention, why niching down keeps experts invisible, and the frameworks her team runs on: simple, repeatable, scalable. Jun and Adley also dig deeper and talk about overcoming imposter syndrome, why passion fades the moment you stop winning (and how to avoid it), and the question that rewires anxious creators: are you making content about yourself, or for the people you serve?

   This episode is for the expert whose content is useful but invisible, the business owner who’s been told to niche down, and anyone who wants people to actually watch the content they creator.

   Chapters:

   02:35 The 10K vs. 100K video breakdown

   04:49 The retention numbers Viralish aims for

   10:21 Stop calling out your avatar

   13:53 What people say they watch vs. what they actually watch

   16:18 Selling to clients with money vs. without

   18:41 Imposter syndrome never goes away

   23:44 Entertaining doesn’t mean silly

   26:56 Entertain the masses, educate the interested, sell to the committed

   32:24 Cultural vs. contextual relevance

   34:10 Finding your story: go to the pain

   41:25 Conversion content frameworks

   45:20 Her best-performing ad is one sentence

   47:06 Making the ordinary extraordinary

   50:57 Service media, not social media

   52:25 “Passion is BS”

   54:36 When your why outgrows you

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3. Brock Johnson: 10 Years of Instagram Growth Advice in One Hour

   19 oktober 2026 · 1 uur 13 min

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   Join Creator College's FREE online masterclass to learn how to bring in clients, sales and opportunities through content: https://creatorcollege.com/live-now

   Make sure you follow and leave a review! It takes 2 seconds and ensures you never miss any of our upcoming episodes.

   Partnerships/Inquiries: aceel@creatorcollege.com

   Brock Johnson has taught Instagram strategy for almost a decade and built an audience of a million followers doing it. Jun and Brock get into the system that made him one of the most consistent creators in the game from the story bank he’s kept since his early days to the task-batching workflow that films a month of reels in one sitting.

   They also break down what’s working on Instagram right now, the two kinds of content that will win over the next few years, the number one rule that keeps videos feeling real, and a trial reels playbook that gets one video three separate rounds of reach.

   Then Brock opens up the business side: the funnel behind his audience, why he runs one offer instead of many, and the reason every creator needs an email list.

   This episode is for creators tired of overthinking their content, the expert whose page is all value and no story, and anyone who’s ready to own more of what they’ve built.

   Chapters:

   02:48 How Jun and Brock met

   03:31 Breaking the “only share value” rule

   09:11 Weaving your life into your content

   10:46 Build a story bank

   15:58 Brock's upbringing in an entrepreneurial household

   20:25 How to practice discipline

   25:43 Work-life balance as priority number one

   30:10 Batching 30 reels in one sitting

   32:31 Hiring, leadership and who's on Brock’s team today

   43:39 Realness comes from speed

   51:21 The trial reels playbook

   58:02 Inside Brock’s funnel

   1:09:18 What still matters in 5 years

   Stay connected:

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   Jun on I…

4. Vishen Lakhiani: If You Learn The Art Of Storytelling, You Can Change Your Life

   12 oktober 2026 · 57 min

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   Partnerships/Inquiries: aceel@creatorcollege.com

   Vishen Lakhiani built Mindvalley into a nine-figure company on blogs and email, and avoided the camera until age 40. Jun talks with Vishen about why founders who stay invisible are shooting themselves in the foot, and how showing up on camera helped take Mindvalley from $30M to $140M.

   Vishen unpacks the childhood programming that makes being seen feel unsafe, and traces his own back being bullied in school, plus the healing practice that finally freed him to post.

   Then comes the masterclass: his full storytelling framework with real examples, the science of why stories are 22x more memorable than facts, why confident voices beat qualified ones online, and the trick for creators who think they have no original ideas.

   At the end, Vishen flips the interview, pulling Jun's real story out of him layer by layer, and ends with a warning that everyone needs to hear.

   This is an episode you don't want to miss.

   Chapters:

   02:36 The limiting beliefs Vishen started with

   04:20 "Is it too late for me?" and starting at 40

   06:10 The video that took on Nestlé

   08:07 How storytelling took Mindvalley from $30M to $140M

   10:49 Visibility wounding, explained

   15:24 The inner child & the meaning-making machine

   22:40 The practice for healing your fear of being seen

   25:04 The HSTSS storytelling framework

   25:46 The hook

   32:28 The stakes

   33:21 The turn

   38:45 The scene

   45:09 Vishen flips the interview on Jun

   55:05 Why Vishen won't stop until a million lives change

   Stay connected:

   Creator Unplugged on Instagram

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   Jun on Instagram

5. The New Rules For Winning on Social Media: Jordan Schwarzenberger On Engineering Attention

   5 oktober 2026 · 1 uur 1 min

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   Partnerships/Inquiries: aceel@creatorcollege.com

   Jordan Schwarzenberger is the co-founder of Arcade, the entertainment company behind some of the biggest names in the creator world, and he has news for you: you're probably not as entertaining as you think you are.

   At 29, Jordan runs multiple companies, leads a 22-person agency, hosts his own podcast, and is raising 5 kids. Jun starts where most interviews don't: how he holds it all together.

   Jordan's answer runs through faith, why pride is at the root of most professional self-sabotage, and the ordering of his life that makes everything else work.

   Then it gets tactical: why the future belongs to "content engineers," what makes people care enough to follow you, why delivery beats hooks, and how to stop sounding like a presenter.

   And for those of you interested in expanding to live events, Jordan breaks down his fool-proof formula for his live-events business.

   This is for anyone who wants to stop guessing at content and start engineering it, and for the ambitious ones trying to build big without losing themselves in the process.

   Chapters:

   02:20 What anchors Jordan

   11:35 Pride, humility & checking yourself

   17:26 How he manages it all

   19:35 Detachment: the skill nobody talks about

   25:28 Why experts won't own their story

   28:41 Content is engineering, not talent

   34:17 How to actually sound natural

   39:48 Why full-time creator shouldn't be the goal

   42:30 The economics of live events

   52:14 The trust crisis on social platforms

   53:23 Instagram's big mistake

   55:49 Scarcity & spontaneity always win

   57:47 What he wants to be remembered for

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   Jun’s Instagram

6. Dr. Karan Rajan: Social Media Is The New Search Engine, Experts Need To Be There

   28 september 2026 · 54 min

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   Partnerships/Inquiries: aceel@creatorcollege.com

   When something feels off with your health, you probably don't open Google anymore, you open TikTok, Instagram, Reddit... And for millions of people, the voice they land on is Dr. Karan Rajan, the surgeon who made the internet comfortable talking about the things it was too embarrassed to ask a doctor.

   Jun talks with Karan about what it means to be a trusted voice at scale, how to spot a fake expert (the red flags are more subtle than you think), and how he protects his credibility while building his supplement company Loam.

   They also get into the content strategy behind it all - reaction-video formats, vocalizing contrarian takes, scripting, and so much more.

   This episode is for professionals who think their field is too technical and boring for social media.

   Chapters

   01:49 The patient who was too embarrassed to speak up

   03:28 Making taboo topics watchable

   04:46 Why informed patients are better patients

   06:33 Red flags of a fake health expert

   08:52 Building Loam for the skeptics

   10:27 How he engineers his content

   14:11 Inside the reaction-video format

   18:14 The "secret sauce" AI can't replicate

   22:10 How he sources what to react to

   25:19 What entrepreneurship taught him

   30:31 Brute-forcing your way past embarrassment

   32:13 How content transformed his communication

   36:26 Why he canceled his Oura ring subscription

   39:15 Real health is resilience

   45:46 Leaving surgery with zero regrets

   Stay connected:

   Creator Unplugged on Instagram

   Creator Unplugged on TikTok

   Jun on Instagram

7. Maddie Borge: I've Spent Half My Life Making Content. Here's What You Should Know

   21 september 2026 · 43 min

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   Partnerships/Inquiries: aceel@creatorcollege.com

   Maddie Borge has spent more than half her life on the internet. She started at 12, filming videos in her bedroom in Norway because she dreamed of living like the YouTubers she idolized. Today, she has an audience that literally grew up alongside her, and a travel brand that sold out its restock in 67 minutes.

   Jun talks with Maddie about what over a decade online really builds: Why she never felt split between her online self and her real one, the money habits she formed to set her up for success, long-form vs. short-form, and how all those years of trust turned into Pastael, her viral packing-cube brand.

   Then, they tackle the operator side of things when it comes to bootstrapping a physical product, six-figure stock orders, months of sellouts, hiring, and everything in between.

   Chapters:

   01:55 Starting YouTube at 12

   06:14 Identity online and offline

   09:35 The followers who grew up with her

   12:59 Why she diversified her income

   15:11 The idea for Pastel

   17:55 The real cost of physical products

   20:01 Building in public without knowing it

   22:41 Learning to be an operator

   25:46 What she's learned about hiring

   27:21 Long form vs. short form strategy

   32:28 Her "I made it" moment

   33:37 What makes a pop-up actually work

   39:30 Building community

   42:01 What she'd tell her 12-year-old self

   Stay connected:

   Creator Unplugged on Instagram

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   Jun’s Instagram

8. Mia McGrath: What Creators Actually Make (No One Tells You This)

   14 september 2026 · 38 min

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   Learn how to attract the right audience, turn them into paying clients and build a real business off the back of your content. Sign up for the FREE 5 day Masterclass: creatorcollege.com/c/live-webinar-organic

   Make sure you follow the show! It takes 2 seconds and ensures you never miss any of our upcoming episodes.

   Partnerships/Inquiries: aceel@creatorcollege.com

   Mia McGrath's first setup was an iPhone taped to her bedroom window. No mic, bad lighting, edited her videos on TikTok. Today, she’s making multiple six-figures from her content, signed a book deal, and started a cultural movement called “Frugal Chic.”

   Jun talks with Mia about money the way nobody in finance talks about it: through psychology. They get into how she became the representation she never saw growing up, how "strategic people pleasing" became her content superpower, why she deliberately pays herself less than she could, and the tension she felt from sharing her income online.

   They also break down the four-part framework behind every one of her talking videos and how to feel more natural speaking on camera.

   This episode is for anyone building online who wants the honest math behind the highlight reel.

   Chapters:

   01:45 Money as psychology, not accounting

   02:55 Becoming the representation she never had

   04:41 The accidental first viral video

   06:03 Strategic people pleasing

   10:08 Journey POV vs. expert POV

   12:16 Her 4-part video framework

   15:39 From social anxiety to on-camera confidence

   18:55 What watching yourself back teaches you

   20:27 Leaving the 9-to-5 (and the 60-hour weeks)

   21:38 Where the money actually goes now

   24:34 The income transparency dilemma

   26:48 How to share a win without losing people

   29:28 The mistake that costs creators 50% of their income

   32:14 Landing her first book deal

   33:57 Income splits & the product she wants t…

9. Erin McGoff: If You're Afraid Someone Will Copy Your Content, You Don't Have A Real Brand

   7 september 2026 · 51 min

   Afspelen
   Ditch all the social planning tools for Rella! Go to getrella.com and use code “CREATOR" for 10% off your first three months or annual plan. Lees meer

   Learn how to attract the right audience, turn them into paying clients and build a real business off the back of your content. Sign up for the FREE 5 day Masterclass: creatorcollege.com/c/live-webinar-organic

   Make sure you follow the show wherever you're listening right now! It takes 2 seconds and ensures you never miss any of our upcoming episodes.

   Partnerships/Inquiries: aceel@creatorcollege.com

   Erin McGoff spent 30 minutes making a video about the world's most annoying interview question, went to sleep, and woke up to 20 million views. Then she deleted the account. She was an award-winning filmmaker with her sights on Sundance, and "influencer" was the last thing she wanted to be.

   Jun talks with Erin about what changed her mind, how her work as a filmmaker assisted her creator career, the impact of her work on other people’s lives, and her "seeding vs. harvesting" seasons for avoiding burnout.

   They break down her content strategy, operations, and systems that led her to scaling her platform to millions and launching her career-focused app “StupidFish.”

   This episode is for the creators who want to be taken seriously and the professionals scared a personal brand will cost them that.

   Chapters:

   02:06 Where the drive to serve comes from

   04:27 Letting go of the Sundance dream

   08:24 The viral video she ran away from

   12:05 Inside her lean operation

   14:12 Why she still edits everything herself

   18:20 Treat content like a job

   20:02 Be your own CFO

   26:09 The one question that makes decisions easy

   27:54 Dream life vs. dream job

   32:45 Build StupidFish

   38:29 What hiring taught her about leadership

   43:22 The 25,000-person waitlist

   44:24 How she stays in tune with her audience

   47:41 For anyone afraid to be seen

   Stay connected:

   Creator Unplugged on Instagram

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   Jun’s Instagram

10. Noah Anderson: How To Build A Personal Brand When You're Naturally An Introvert

    31 augustus 2026 · 41 min

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    Inquiries/Partnerships: aceel@creatorcollege.com

    Noah Anderson turned down the corporate path his degree was built for, and started posting YouTube videos that nobody watched at first, but he kept going anyway. Now he's a full-time creator with several viral series, a self-produced Ironman documentary, and a video about quitting vaping that reached 18+ million people.

    Jun talks with Noah about becoming the proof of your own potential, posting through the long stretch when zero people were watching, how he builds content around big events instead of a finish line, and the power of experimenting and vulnerability.

    This is a masterclass in long-form storytelling: why YouTube rewards depth over hooks, how to turn your life into content people watch, and why most people quit two attempts too early.

    If you thought your stories were too ordinary to share, tune in and take notes.

    Chapters:

    02:03 Proving yourself right

    03:42 Turning down the corporate path

    07:40 Posting when nobody watched

    09:19 His self-produced documentary

    10:55 Three tries at the ice bath series & how his strategy changed

    15:38 Talk to one person, not an audience

    17:10 Where his video ideas come from

    21:10 The stranger who believed in him

    23:58 Content as self-improvement

    29:12 Full-time job, training & YouTube at once

    31:32 Why YouTube and long-form is the priority

    35:58 What's next (& how he decides)

    38:41 What he'd tell 12-year-old Noah

    Stay connected:

    Creator Unplugged on Instagram

    Creator Unplugged on TikTok

    Jun’s Instagram

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