the bossbabe podcast

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1. Brendan Kane: Why Your Content Isn’t Going Viral (and How to Fix It)

   3 november 2026 · 1 uur 3 min

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   One billion pieces of content are posted every day across social media platforms. However, even with changes to the algorithms, rapidly changing trends, and more paid advertising than ever before, there is still one single strategy that all viral content shares. Today’s guest reveals what that strategy is and his step-by-step playbook on how he’s used that strategy to generate over 60 billion views on social media. Lees meer

   In this episode, social media veteran and viral content expert Brendan Kane joins Natalie to reveal the biggest myths about social media, going viral, and content creation. He reveals the one strategy that makes high-performing content break through the noise, as well as his process for studying, analyzing, and replicating viral content in any industry. Brendan and Natalie also explore a controversial question: should everyone build a personal brand on social media?

   In this episode, Natalie and Brendan discuss:

   (01:53) The #1 Evergreen Social Media Hack

   (09:30) Turn Your Doomscrolling Into Research

   (11:44) Content Format Matters More Than You Think

   (14:05) How to Analyze and Replicate Viral Content

   (17:03) Why Social Media is Still Winnable

   (19:53) Is a Personal Brand Actually Right for You?

   (29:01) Key Aspects of Viral Content in Any Format

   (34:00) Using AI to do THIS Will Kill Your Content Strategy

   (38:45) My Playbook for Content Ideation That Converts

   (41:03) How to Fix Your Hooks to Increase Retention

   (46:35) Different Methods of Scripting Content

   (49:13) Debunking Myths about Social Media Video Editing

   (51:37) The Most Important Performance Metric

   (57:07) Is Consistency More Important than Trends?

   Brendan Kane is the Founder and Managing Director of Hook Point, an industry-leading branding and viral marketing consulting agency. Hook Point’s Viral Content Model has generated 60+ billion views and 100+ million followers for their clients and helped reverse-engineer virality for some of the largest brands in the world, such as MTV, Via…

2. The Million-Dollar Podcast Guesting Framework with Lori Harder

   26 oktober 2026 · 1 uur 11 min

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   Making $50,000 from guesting on a single podcast sounds too good to be true, but today’s guest is making this a reality for several business owners and creators. Lees meer

   In this episode, serial entrepreneur Lori Harder breaks down her million-dollar podcast guesting framework. She reveals why podcast appearances are a guaranteed path to success with the right preparation, how to pitch yourself to the right podcast hosts, and what your media kit should include. She and Natalie also explain how to repurpose your most viral content and how to streamline your sales pitch on all platforms to dramatically increase conversions.

   In this episode, Natalie and Lori discuss:

   (03:30) Why Great Entrepreneurs are Bad Podcast Guests

   (06:56) The Near-Guaranteed Success of Podcast Guesting

   (12:35) Standing Out When Pitching Yourself to Hosts

   (20:38) How Small Guests Can Still Go Viral

   (23:50) Making 5-Figure Sales From Podcast Guesting

   (32:13) Mel Robbins’s Game-Changing Media Kit

   (35:00) Are You Fully Leveraging Your Viral Content?

   (40:40) Why You NEED to Build Frameworks

   (46:05) Lori’s Million-Dollar Podcast Guesting Framework

   (58:31) How to Pitch on Podcasts While Still Adding Value

   Lori Harder is a serial entrepreneur, author, and founder of beauty and wellness brand Glōci. She has built and scaled multiple million-dollar businesses and hosts the Earn Your Happy podcast, which has surpassed 65 million downloads. Lori also invests in more than 10 companies and helps entrepreneurs grow their brands, businesses, and networks.

   Resources Mentioned:

   ⁠Create Your Media Kit⁠

   ⁠Sign up for Lori's Million Dollar Guest Live Training⁠

   Sponsored By:

   FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠.

   Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠.

   AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at ⁠drinkAG1.com/bossbabe.

   ⁠Hostinger - Go to ⁠Hos…

3. Erin Winters: Grow and Monetize Your Following With a Signature Series

   20 oktober 2026 · 55 min

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   No one wants to say no to a $50,000 brand deal, but as entrepreneurs, we sometimes have to. How do you balance the opportunities of content creation with the demands of running your business? Lees meer

   In this episode, content creator Erin Winters joins Natalie to discuss her viral series, My Millionaire Year, where she documented her goal and path to become a millionaire within one year. She reveals the beginner-friendly equipment and editing processes she used to create viral content, how to create a signature series that establishes your digital brand, and how she navigates the contradicting demands of running a successful business and exploring the endless possibilities of content creation in the age of AI.

   In this episode, Natalie and Erin discuss:

   (00:47) My Quest to Make $1M in One Year

   (06:57) Creating Content That Converts With an iPhone

   (12:03) Figuring Out Your Style as a Content Creator

   (15:23) Balancing Your Business With Content Creation

   (19:18) This Triumphs Traditional Educational Content

   (25:40) Why Simple Content Still Wins

   (28:43) The Rules of the New Interest-Based Algorithm

   (31:20) Your Guide to Creating a Signature Series

   (37:53) The Results of My Millionaire Year

   (43:40) Re-Evaluating Your Goals After Massive Growth

   (48:58) The Small Decisions That Shape Your Online Identity

   Erin Winters is the founder of Erin On Demand, a business focused on helping entrepreneurs and content creators build stronger online brands through their Top 3 pillars: social media marketing, brand strategy, and productivity. She launched Erin On Demand and its YouTube channel in November 2018 after working in digital media and journalism, and her channel grew to nearly 100,000 subscribers during its first year.

   Sponsored By:

   FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠.

   Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠.

   AG1 - Save 20% on your first …

4. Founder of Kit Reveals How to Make 7 Figures Off a Small Email List

   13 oktober 2026 · 1 uur 12 min

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   If you think your email list is too small to monetize or convert, today's guest will prove you wrong. Lees meer

   In this episode, founder of Kit Nathan Barry reveals the secrets behind million-dollar email lists. He breaks down how to clean your email list, what to sell in your newsletters, and how to target high-value subscribers to convert. He also walks through his process for building flywheels that compound newsletter growth and revenue over time.

   In this episode, Natalie and Nathan discuss:

   (01:02) Why Every Email List Should Make $1 Per Subscriber

   (05:34) The Best Cadence for Sending Emails

   (13:42) The Right Way to Clean Your Email List in 2026

   (21:57) How Kit Enables You to Identify High-Value Subscribers

   (24:48) Creating Low-Friction, High-Conversion Flywheels

   (30:20) The 30-Day Test for Growing Your Email List From Nothing

   (38:06) Is AI Killing Lead Magnets?

   (43:19) What the Most Profitable Email Lists Are Doing

   (50:02) Why a Big Audience Isn't Always Beneficial

   (55:29) Big List, Low Revenue? Fix This

   (1:03:46) How to Learn the Skill of Making Money

   Nathan Barry is a creator, author, speaker, designer, and the founder of Kit, an email marketing platform built for creators. He began as a designer and author, using self-published books and email marketing to generate creator income before building Kit as a broader platform for creator businesses. He advocates audience ownership, teaching what you know, sustainable monetization, and building products rather than relying only on personal brand attention.

   Sponsored By:

   FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠.

   Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠.

   AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at ⁠drinkAG1.com/bossbabe.

   ⁠Hostinger - Go to ⁠Hostinger.com/bossbabe⁠ and use code BOSSBABE for 10% off.

   Resources Mentioned:

   Kit

   Try Subscriber Signal…

5. Inside Create & Cultivate's $3M Festival With CEO Marina Middleton

   6 oktober 2026 · 51 min

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   How do you sell 3,800 tickets to an industry-leading business event with zero ad spend and a team of only seven people? Lees meer

   In this episode, Create & Cultivate CEO and Partner Marina Middleton explains the fully organic growth strategy that has scaled Create & Cultivate into the biggest festival for women entrepreneurs and business leaders, from user-generated content to placing a strong focus on value in every asset. She reveals why she doesn't pay Martha Stewart, the Kardashians, or other A-list celebrities to speak at the event and her outreach framework for speakers, guests, and brands. Finally, she and Natalie break down the unique challenges women entrepreneurs face in friendships, marriage, and public perception.

   In this episode, Natalie and Marina discuss:

   (01:24) How We're Building a Tentpole Event for Women Entrepreneurs

   (05:04) Are Paid Ads The Best Way to Grow From Scratch?

   (09:08) Year-Round Organic Promotion for Create & Cultivate

   (12:04) Putting On a $3 Million Event With a Seven-Person Team

   (16:54) How to Provide Clear Value to Event Sponsors and Investors

   (20:50) The Balancing Act in High-Achieving Marriages

   (27:14) Identifying Fake Friendships as a Woman Entrepreneur

   (31:47) How to Rebuild Your Relationship with Work and Success

   (35:38) Is Social Media Killing Your Ambition and Burning You Out?

   (40:31) The Unique Challenges of Running a VC-Backed Business

   Marina Middleton is the CEO and Partner of Create & Cultivate, the largest events and media platform advancing women through access to resources, connections, and opportunities. A former corporate strategist turned bootstrapped founder and now VC-backed CEO, Marina has led the launch of the world’s largest festival for women in business and developed CONNECT, the largest AI-powered matchmaking platform for women, transforming how women network and collaborate. She has been featured in Forbes, Inc., and Business Insider, and regularly speaks on entrepreneurship, venture capital, business …

6. The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026

   29 september 2026 · 1 uur 9 min

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   Entrepreneurs are rushing to incorporate AI into their workflow and marketing. But modern research warns us against this. Lees meer

   In this episode, digital entrepreneur and bestselling author Ryan Levesque joins Natalie to break down why audiences are rejecting automation. He also explains why mid-tier offers are losing their profitability, which channels to build your audience on in 2026, and why constantly pursuing business growth comes at a cost.

   In this episode, Natalie and Ryan discuss:

   (01:37) Are $3K Offers Dead?

   (07:49) The Key Driver of Digital Marketing Success in 2026

   (11:38) Why Storytelling and In-Person Events Are So Impactful

   (17:33) Outsourcing Copywriting to AI is a HUGE Mistake!

   (23:46) Where AI Actually Belongs in Your Workflow

   (26:04) Understanding the Right Size for Your Business

   (33:55) The Lifestyle Changes Startup Founders Need to Make

   (39:25) The #1 Platform For Building an Audience That Converts

   (45:33) Why Evergreen Content is Losing Potential for Virality

   (48:55) The Last Competitive Advantage in the Age of AI

   (52:39) When to Resist the Temptation to Scale

   Ryan Levesque is a 7-time Inc. 5000 CEO & Founder and two-time #1 national bestselling author. He’s generated over $100M in revenue and has successfully sold two of his companies. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. Today, he serves as a Strategic Advisor to multiple businesses and writes a weekly email newsletter, The Digital Contrarian, offering unconventional business wisdom to 100,000+ subscribers.

   Sponsored By:

   Fora Travel - Visit⁠⁠⁠ foratravel.com/bossbabe⁠⁠⁠⁠ to learn how to turn your love of trip planning into a business.

   FreshBooks - Get FreshBooks for less than $3 a month for your first four months at⁠ ⁠FreshBooks.com/podcast⁠⁠.

   Faire - Sign up today and get 50% off your first wholesale order, up to $100 at⁠ ⁠faire.com/bossbabe⁠⁠.

   AG1 - Save 20% on your first subscription order of AG1 Ne…

7. The Five Success Wounds: The Mental Roadblocks Holding You and Your Business Back

   22 september 2026 · 54 min

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   Burnout, imposter syndrome, and people-pleasing may not be the real problem. Today’s episode reveals the hidden success wounds underneath them. Lees meer

   In this episode, executive coach Brooke Taylor and Natalie discuss why so many high-achieving women tie their self-worth to success and how that pattern can lead to burnout, imposter syndrome, perfectionism, and people-pleasing. Brooke breaks down the five “success wound” archetypes, why ambitious women often over-function in business and relationships, and how personal development can help separate achievement from identity. They also explore success addiction, firstborn-daughter patterns, fulfillment, and how women in business can pursue big goals without constantly feeling like they are not enough.

   In this episode, Natalie and Brooke will discuss:

   (00:00) The Success Wound in Small Business Owners

   (03:58) Why Eldest Daughters Are More Likely to Burn Out

   (07:16) The Drastic Effect of Over-Performing in Every Area of Life

   (10:36) The Five Types of Success Wounds and How They Show Up

   (15:55) How Our Different Parts Show Up in Business

   (20:17) Discovering Who Your True Self Is and Learning to Trust Her

   (24:46) Addressing the Fear of Losing Your Drive While Healing

   (27:51) Imposter Syndrome and Burnout Are Symptoms, Not Causes

   (35:37) Navigating Addictions to Alcohol vs. Success

   (44:38) Tips to Step Into Your True Self as a Business Leader Today

   Brooke Taylor is a keynote speaker, former marketing lead at Google, and executive coach for women in tech, finance, healthcare, and consulting. She’s also the author of Healing the Success Wound, the go-to guide for separating your self-worth from your productivity so you can build a career that actually feels fulfilling.

   Sponsored By:

   Fora Travel - Visit⁠⁠ foratravel.com/bossbabe⁠⁠⁠ to learn how to turn your love of trip planning into a business.

   FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠.

   Faire - Sign…

8. Running a Business, Household, and Brand—Can You Really Do It All?

   15 september 2026 · 1 uur 7 min

   Afspelen
   As high-achieving women, we often pressure ourselves to be perfect in every area of our lives, including motherhood. But what if being the perfect parent isn’t the goal? Lees meer

   In this episode, conscious parenting founder Dr. Shefali joins Natalie to discuss her two new books, Raising Conscious Daughters and Raising Conscious Sons. She dives into the value of maternal energy in early childhood and how to balance career growth with focused, present parenting. She also explains why you should welcome your child’s boredom, anger, and urge to control others during play. Finally, she and Natalie break down the trauma and self-limiting beliefs quietly fueling high performers and how to unlearn them.

   In this episode, Natalie and Dr. Shefali will discuss:

   (01:10) The Cost of Taking on Masculine Energy to Scale

   (05:15) Identifying Underlying Trauma Responses in Our Ambition

   (11:14) The Priceless Value of Maternal Energy for Young Children

   (15:49) Why Your Child's Anger Toward You is a Green Flag

   (20:03) Controlling Your Child's Conditions Instead of Behavior

   (23:16) Balancing Ego and Mindfulness as High Performers

   (27:02) Understanding Why Children Play and How to Engage

   (32:25) Teaching Your Children to Be Bored

   (40:54) Antidotes to Common Problems of High-Performing Women

   (49:49) How to Teach Your Children to Prioritize Their Needs

   (53:38) Advice for Women Trying to Do It All

   Dr. Shefali is a New York Times bestselling author and the founder of the revolutionary Conscious Parenting movement, which has transformed the ways in which the world parents their children. She integrates Western psychology and Eastern philosophy to help you heal your past, release your insecurities, and step into your most authentic and empowered self. She is the CEO of the Conscious Parenting and Life Coaching Institute, a globally recognized certification program training coaches in conscious parenting, emotional intelligence, and mindful living that has impacted thousands of families acr…

9. Advice for High-Achieving Women Facing Burnout

   8 september 2026 · 1 uur 8 min

   Afspelen
   Most entrepreneurs think we are destined to live a life of stress, burnout, and a busy calendar. Today, we’re proving that wrong and revealing how your business can give you the emotional, financial, and spiritual freedom you’ve always dreamed of. Lees meer

   In this episode, Natalie Ellis and Lori Harder are joined by a panel of prolific female entrepreneurs to talk about how they overcame intense burnout and found purpose, fulfillment, and freedom in their businesses. They break down how to balance seasons of growth with emotional hardships, how breathwork and intentional presence can make waves in your business, and why authenticity matters to both you and your audience.

   In this episode, the panel will discuss:

   (01:28) The Power of Authenticity in Podcasting

   (06:11) Building Non-Negotiable Social Media Habits

   (09:21) The IG Account That Got 800K Followers After Three Videos

   (13:13) Running a Business From Intuition Over Strategy

   (20:48) Finding Wisdom in Your Deepest Wounds

   (25:30) When Living Your Dreams Leaves You Lonely

   (30:20) How Breathwork Reveals What You Need to Find Fulfillment

   (34:52) How Entrepreneurs Can Balance Massive Growth With Personal Instability

   (38:40) Advice for High-Performing Women Struggling With Vulnerability

   (45:58) A Practical Guide to Abandoning Labels that No Longer Serve You

   (57:03) Why Not Following Your Purpose Hurts the People You Love

   Sponsored By:

   Fora Travel - Visit ⁠https://www.foratravel.com/bossbabe⁠ to learn how to turn your love of trip planning into a business.

   Resources Mentioned:

   Instagram: The Kumar Method

   Lori Harder’s Podcast, Earn Your Happy

   Sacred Woman by Queen Afua

   Powerhouse Women with Lindsey Schwartz

   The CHBT Method in Wellbeing Rituals: Science-Backed Practices for Sustainable Healing and Living by Michael B. Beckwith and Koya Webb

   Get Loved Up Embodied Leadership Academy with Koya Webb

   Connect with Natalie:

   Instagram

   LinkedIn

   Website

   YouTube

   Natalie’s Book, The Freedom-Based Business Method

10. Debunking Myths About Social Media, AI, and Hustle Culture

    1 september 2026 · 1 uur 20 min

    Afspelen
    If you’re struggling to gain traction on social media for your business, this episode will give you the blueprint on how to revitalize your digital marketing strategy and scale your business without burning out. Lees meer

    In this special interview at the iconic Godmothers bookstore, Jamie Kern Lima interviews Natalie Ellis about her step-by-step formula for creating viral content and building a loyal audience on social media. She also breaks down how she uses Wispr Flow, Claude Code, and Replit to automate mundane tasks and provide a more personalized experience for her community, along with her advice on how entrepreneurs can better regulate their nervous systems to increase performance, productivity, and fulfillment, even in their busiest seasons.

    In this episode, Natalie and Jamie will discuss:

    (00:00) Celebrating BossBabe's Impact on Women Globally

    (09:18) The Cost of Never Being Satisfied

    (17:33) The Myth of Having One Purpose in Life

    (26:07) The Value of Hustle Culture

    (30:56) Nervous System Regulation 101 for Entrepreneurs

    (36:24) My Tested Formula for Creating Content that Goes Viral

    (47:48) Easy Ways You Can Use AI Today to Grow Your Business

    (1:03:30) How to Inspire the Next Generation of Female Entrepreneurs

    (1:08:04) Maintaining Relationships While Healing Generational Trauma

    (01:13:10) When to Seek Investors

    Jamie Kern Lima is an entrepreneur, 2x New York Times bestselling author, and host of the #1 self-improvement podcast in the US, The Jamie Kern Lima Show. She co-founded IT Cosmetics, which she sold to L'Oréal for $1.2 billion in 2016, becoming the first female chief executive officer of a L'Oréal brand. Jamie has been included on Forbes’ list of "America's Richest Self-Made Women" since 2017. She's also an active philanthropist who has funded leadership training in more than 100 prisons and shelters across the US and has donated over $40 million in product and funds to help women face the effects of cancer with confidence.

    Sponsored By:

    Fora …

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