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503 afleveringen, van nieuw naar oud
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Brendan Kane: Why Your Content Isn’t Going Viral (and How to Fix It)
3 november 2026 · 1 uur 3 min
One billion pieces of content are posted every day across social media platforms. However, even with changes to the algorithms, rapidly changing trends, and more paid advertising than ever before, there is still one single strategy that all viral content shares. Today’s guest reveals what that strategy is and his step-by-step playbook on how he’s used that strategy to generate over 60 billion views on social media. Lees meer
In this episode, social media veteran and viral content expert Brendan Kane joins Natalie to reveal the biggest myths about social media, going viral, and content creation. He reveals the one strategy that makes high-performing content break through the noise, as well as his process for studying, analyzing, and replicating viral content in any industry. Brendan and Natalie also explore a controversial question: should everyone build a personal brand on social media?
In this episode, Natalie and Brendan discuss:
(01:53) The #1 Evergreen Social Media Hack
(09:30) Turn Your Doomscrolling Into Research
(11:44) Content Format Matters More Than You Think
(14:05) How to Analyze and Replicate Viral Content
(17:03) Why Social Media is Still Winnable
(19:53) Is a Personal Brand Actually Right for You?
(29:01) Key Aspects of Viral Content in Any Format
(34:00) Using AI to do THIS Will Kill Your Content Strategy
(38:45) My Playbook for Content Ideation That Converts
(41:03) How to Fix Your Hooks to Increase Retention
(46:35) Different Methods of Scripting Content
(49:13) Debunking Myths about Social Media Video Editing
(51:37) The Most Important Performance Metric
(57:07) Is Consistency More Important than Trends?
Brendan Kane is the Founder and Managing Director of Hook Point, an industry-leading branding and viral marketing consulting agency. Hook Point’s Viral Content Model has generated 60+ billion views and 100+ million followers for their clients and helped reverse-engineer virality for some of the largest brands in the world, such as MTV, Via…
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The Million-Dollar Podcast Guesting Framework with Lori Harder
26 oktober 2026 · 1 uur 11 min
Making $50,000 from guesting on a single podcast sounds too good to be true, but today’s guest is making this a reality for several business owners and creators. Lees meer
In this episode, serial entrepreneur Lori Harder breaks down her million-dollar podcast guesting framework. She reveals why podcast appearances are a guaranteed path to success with the right preparation, how to pitch yourself to the right podcast hosts, and what your media kit should include. She and Natalie also explain how to repurpose your most viral content and how to streamline your sales pitch on all platforms to dramatically increase conversions.
In this episode, Natalie and Lori discuss:
(03:30) Why Great Entrepreneurs are Bad Podcast Guests
(06:56) The Near-Guaranteed Success of Podcast Guesting
(12:35) Standing Out When Pitching Yourself to Hosts
(20:38) How Small Guests Can Still Go Viral
(23:50) Making 5-Figure Sales From Podcast Guesting
(32:13) Mel Robbins’s Game-Changing Media Kit
(35:00) Are You Fully Leveraging Your Viral Content?
(40:40) Why You NEED to Build Frameworks
(46:05) Lori’s Million-Dollar Podcast Guesting Framework
(58:31) How to Pitch on Podcasts While Still Adding Value
Lori Harder is a serial entrepreneur, author, and founder of beauty and wellness brand Glōci. She has built and scaled multiple million-dollar businesses and hosts the Earn Your Happy podcast, which has surpassed 65 million downloads. Lori also invests in more than 10 companies and helps entrepreneurs grow their brands, businesses, and networks.
Resources Mentioned:
Create Your Media Kit
Sign up for Lori's Million Dollar Guest Live Training
Sponsored By:
FreshBooks - Get FreshBooks for less than $3 a month for your first four months at FreshBooks.com/podcast.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at faire.com/bossbabe.
AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at drinkAG1.com/bossbabe.
Hostinger - Go to Hos…
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Erin Winters: Grow and Monetize Your Following With a Signature Series
20 oktober 2026 · 55 min
No one wants to say no to a $50,000 brand deal, but as entrepreneurs, we sometimes have to. How do you balance the opportunities of content creation with the demands of running your business? Lees meer
In this episode, content creator Erin Winters joins Natalie to discuss her viral series, My Millionaire Year, where she documented her goal and path to become a millionaire within one year. She reveals the beginner-friendly equipment and editing processes she used to create viral content, how to create a signature series that establishes your digital brand, and how she navigates the contradicting demands of running a successful business and exploring the endless possibilities of content creation in the age of AI.
In this episode, Natalie and Erin discuss:
(00:47) My Quest to Make $1M in One Year
(06:57) Creating Content That Converts With an iPhone
(12:03) Figuring Out Your Style as a Content Creator
(15:23) Balancing Your Business With Content Creation
(19:18) This Triumphs Traditional Educational Content
(25:40) Why Simple Content Still Wins
(28:43) The Rules of the New Interest-Based Algorithm
(31:20) Your Guide to Creating a Signature Series
(37:53) The Results of My Millionaire Year
(43:40) Re-Evaluating Your Goals After Massive Growth
(48:58) The Small Decisions That Shape Your Online Identity
Erin Winters is the founder of Erin On Demand, a business focused on helping entrepreneurs and content creators build stronger online brands through their Top 3 pillars: social media marketing, brand strategy, and productivity. She launched Erin On Demand and its YouTube channel in November 2018 after working in digital media and journalism, and her channel grew to nearly 100,000 subscribers during its first year.
Sponsored By:
FreshBooks - Get FreshBooks for less than $3 a month for your first four months at FreshBooks.com/podcast.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at faire.com/bossbabe.
AG1 - Save 20% on your first …
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Founder of Kit Reveals How to Make 7 Figures Off a Small Email List
13 oktober 2026 · 1 uur 12 min
If you think your email list is too small to monetize or convert, today's guest will prove you wrong. Lees meer
In this episode, founder of Kit Nathan Barry reveals the secrets behind million-dollar email lists. He breaks down how to clean your email list, what to sell in your newsletters, and how to target high-value subscribers to convert. He also walks through his process for building flywheels that compound newsletter growth and revenue over time.
In this episode, Natalie and Nathan discuss:
(01:02) Why Every Email List Should Make $1 Per Subscriber
(05:34) The Best Cadence for Sending Emails
(13:42) The Right Way to Clean Your Email List in 2026
(21:57) How Kit Enables You to Identify High-Value Subscribers
(24:48) Creating Low-Friction, High-Conversion Flywheels
(30:20) The 30-Day Test for Growing Your Email List From Nothing
(38:06) Is AI Killing Lead Magnets?
(43:19) What the Most Profitable Email Lists Are Doing
(50:02) Why a Big Audience Isn't Always Beneficial
(55:29) Big List, Low Revenue? Fix This
(1:03:46) How to Learn the Skill of Making Money
Nathan Barry is a creator, author, speaker, designer, and the founder of Kit, an email marketing platform built for creators. He began as a designer and author, using self-published books and email marketing to generate creator income before building Kit as a broader platform for creator businesses. He advocates audience ownership, teaching what you know, sustainable monetization, and building products rather than relying only on personal brand attention.
Sponsored By:
FreshBooks - Get FreshBooks for less than $3 a month for your first four months at FreshBooks.com/podcast.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at faire.com/bossbabe.
AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at drinkAG1.com/bossbabe.
Hostinger - Go to Hostinger.com/bossbabe and use code BOSSBABE for 10% off.
Resources Mentioned:
Kit
Try Subscriber Signal…
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Inside Create & Cultivate's $3M Festival With CEO Marina Middleton
6 oktober 2026 · 51 min
How do you sell 3,800 tickets to an industry-leading business event with zero ad spend and a team of only seven people? Lees meer
In this episode, Create & Cultivate CEO and Partner Marina Middleton explains the fully organic growth strategy that has scaled Create & Cultivate into the biggest festival for women entrepreneurs and business leaders, from user-generated content to placing a strong focus on value in every asset. She reveals why she doesn't pay Martha Stewart, the Kardashians, or other A-list celebrities to speak at the event and her outreach framework for speakers, guests, and brands. Finally, she and Natalie break down the unique challenges women entrepreneurs face in friendships, marriage, and public perception.
In this episode, Natalie and Marina discuss:
(01:24) How We're Building a Tentpole Event for Women Entrepreneurs
(05:04) Are Paid Ads The Best Way to Grow From Scratch?
(09:08) Year-Round Organic Promotion for Create & Cultivate
(12:04) Putting On a $3 Million Event With a Seven-Person Team
(16:54) How to Provide Clear Value to Event Sponsors and Investors
(20:50) The Balancing Act in High-Achieving Marriages
(27:14) Identifying Fake Friendships as a Woman Entrepreneur
(31:47) How to Rebuild Your Relationship with Work and Success
(35:38) Is Social Media Killing Your Ambition and Burning You Out?
(40:31) The Unique Challenges of Running a VC-Backed Business
Marina Middleton is the CEO and Partner of Create & Cultivate, the largest events and media platform advancing women through access to resources, connections, and opportunities. A former corporate strategist turned bootstrapped founder and now VC-backed CEO, Marina has led the launch of the world’s largest festival for women in business and developed CONNECT, the largest AI-powered matchmaking platform for women, transforming how women network and collaborate. She has been featured in Forbes, Inc., and Business Insider, and regularly speaks on entrepreneurship, venture capital, business …
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The New Rules of Marketing, Building an Audience, and Digital Entrepreneurship in 2026
29 september 2026 · 1 uur 9 min
Entrepreneurs are rushing to incorporate AI into their workflow and marketing. But modern research warns us against this. Lees meer
In this episode, digital entrepreneur and bestselling author Ryan Levesque joins Natalie to break down why audiences are rejecting automation. He also explains why mid-tier offers are losing their profitability, which channels to build your audience on in 2026, and why constantly pursuing business growth comes at a cost.
In this episode, Natalie and Ryan discuss:
(01:37) Are $3K Offers Dead?
(07:49) The Key Driver of Digital Marketing Success in 2026
(11:38) Why Storytelling and In-Person Events Are So Impactful
(17:33) Outsourcing Copywriting to AI is a HUGE Mistake!
(23:46) Where AI Actually Belongs in Your Workflow
(26:04) Understanding the Right Size for Your Business
(33:55) The Lifestyle Changes Startup Founders Need to Make
(39:25) The #1 Platform For Building an Audience That Converts
(45:33) Why Evergreen Content is Losing Potential for Virality
(48:55) The Last Competitive Advantage in the Age of AI
(52:39) When to Resist the Temptation to Scale
Ryan Levesque is a 7-time Inc. 5000 CEO & Founder and two-time #1 national bestselling author. He’s generated over $100M in revenue and has successfully sold two of his companies. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. Today, he serves as a Strategic Advisor to multiple businesses and writes a weekly email newsletter, The Digital Contrarian, offering unconventional business wisdom to 100,000+ subscribers.
Sponsored By:
Fora Travel - Visit foratravel.com/bossbabe to learn how to turn your love of trip planning into a business.
FreshBooks - Get FreshBooks for less than $3 a month for your first four months at FreshBooks.com/podcast.
Faire - Sign up today and get 50% off your first wholesale order, up to $100 at faire.com/bossbabe.
AG1 - Save 20% on your first subscription order of AG1 Ne…
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The Five Success Wounds: The Mental Roadblocks Holding You and Your Business Back
22 september 2026 · 54 min
Burnout, imposter syndrome, and people-pleasing may not be the real problem. Today’s episode reveals the hidden success wounds underneath them. Lees meer
In this episode, executive coach Brooke Taylor and Natalie discuss why so many high-achieving women tie their self-worth to success and how that pattern can lead to burnout, imposter syndrome, perfectionism, and people-pleasing. Brooke breaks down the five “success wound” archetypes, why ambitious women often over-function in business and relationships, and how personal development can help separate achievement from identity. They also explore success addiction, firstborn-daughter patterns, fulfillment, and how women in business can pursue big goals without constantly feeling like they are not enough.
In this episode, Natalie and Brooke will discuss:
(00:00) The Success Wound in Small Business Owners
(03:58) Why Eldest Daughters Are More Likely to Burn Out
(07:16) The Drastic Effect of Over-Performing in Every Area of Life
(10:36) The Five Types of Success Wounds and How They Show Up
(15:55) How Our Different Parts Show Up in Business
(20:17) Discovering Who Your True Self Is and Learning to Trust Her
(24:46) Addressing the Fear of Losing Your Drive While Healing
(27:51) Imposter Syndrome and Burnout Are Symptoms, Not Causes
(35:37) Navigating Addictions to Alcohol vs. Success
(44:38) Tips to Step Into Your True Self as a Business Leader Today
Brooke Taylor is a keynote speaker, former marketing lead at Google, and executive coach for women in tech, finance, healthcare, and consulting. She’s also the author of Healing the Success Wound, the go-to guide for separating your self-worth from your productivity so you can build a career that actually feels fulfilling.
Sponsored By:
Fora Travel - Visit foratravel.com/bossbabe to learn how to turn your love of trip planning into a business.
FreshBooks - Get FreshBooks for less than $3 a month for your first four months at FreshBooks.com/podcast.
Faire - Sign…
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Running a Business, Household, and Brand—Can You Really Do It All?
15 september 2026 · 1 uur 7 min
As high-achieving women, we often pressure ourselves to be perfect in every area of our lives, including motherhood. But what if being the perfect parent isn’t the goal? Lees meer
In this episode, conscious parenting founder Dr. Shefali joins Natalie to discuss her two new books, Raising Conscious Daughters and Raising Conscious Sons. She dives into the value of maternal energy in early childhood and how to balance career growth with focused, present parenting. She also explains why you should welcome your child’s boredom, anger, and urge to control others during play. Finally, she and Natalie break down the trauma and self-limiting beliefs quietly fueling high performers and how to unlearn them.
In this episode, Natalie and Dr. Shefali will discuss:
(01:10) The Cost of Taking on Masculine Energy to Scale
(05:15) Identifying Underlying Trauma Responses in Our Ambition
(11:14) The Priceless Value of Maternal Energy for Young Children
(15:49) Why Your Child's Anger Toward You is a Green Flag
(20:03) Controlling Your Child's Conditions Instead of Behavior
(23:16) Balancing Ego and Mindfulness as High Performers
(27:02) Understanding Why Children Play and How to Engage
(32:25) Teaching Your Children to Be Bored
(40:54) Antidotes to Common Problems of High-Performing Women
(49:49) How to Teach Your Children to Prioritize Their Needs
(53:38) Advice for Women Trying to Do It All
Dr. Shefali is a New York Times bestselling author and the founder of the revolutionary Conscious Parenting movement, which has transformed the ways in which the world parents their children. She integrates Western psychology and Eastern philosophy to help you heal your past, release your insecurities, and step into your most authentic and empowered self. She is the CEO of the Conscious Parenting and Life Coaching Institute, a globally recognized certification program training coaches in conscious parenting, emotional intelligence, and mindful living that has impacted thousands of families acr…
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Advice for High-Achieving Women Facing Burnout
8 september 2026 · 1 uur 8 min
Most entrepreneurs think we are destined to live a life of stress, burnout, and a busy calendar. Today, we’re proving that wrong and revealing how your business can give you the emotional, financial, and spiritual freedom you’ve always dreamed of. Lees meer
In this episode, Natalie Ellis and Lori Harder are joined by a panel of prolific female entrepreneurs to talk about how they overcame intense burnout and found purpose, fulfillment, and freedom in their businesses. They break down how to balance seasons of growth with emotional hardships, how breathwork and intentional presence can make waves in your business, and why authenticity matters to both you and your audience.
In this episode, the panel will discuss:
(01:28) The Power of Authenticity in Podcasting
(06:11) Building Non-Negotiable Social Media Habits
(09:21) The IG Account That Got 800K Followers After Three Videos
(13:13) Running a Business From Intuition Over Strategy
(20:48) Finding Wisdom in Your Deepest Wounds
(25:30) When Living Your Dreams Leaves You Lonely
(30:20) How Breathwork Reveals What You Need to Find Fulfillment
(34:52) How Entrepreneurs Can Balance Massive Growth With Personal Instability
(38:40) Advice for High-Performing Women Struggling With Vulnerability
(45:58) A Practical Guide to Abandoning Labels that No Longer Serve You
(57:03) Why Not Following Your Purpose Hurts the People You Love
Sponsored By:
Fora Travel - Visit https://www.foratravel.com/bossbabe to learn how to turn your love of trip planning into a business.
Resources Mentioned:
Instagram: The Kumar Method
Lori Harder’s Podcast, Earn Your Happy
Sacred Woman by Queen Afua
Powerhouse Women with Lindsey Schwartz
The CHBT Method in Wellbeing Rituals: Science-Backed Practices for Sustainable Healing and Living by Michael B. Beckwith and Koya Webb
Get Loved Up Embodied Leadership Academy with Koya Webb
Connect with Natalie:
Instagram
LinkedIn
Website
YouTube
Natalie’s Book, The Freedom-Based Business Method
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Debunking Myths About Social Media, AI, and Hustle Culture
1 september 2026 · 1 uur 20 min
If you’re struggling to gain traction on social media for your business, this episode will give you the blueprint on how to revitalize your digital marketing strategy and scale your business without burning out. Lees meer
In this special interview at the iconic Godmothers bookstore, Jamie Kern Lima interviews Natalie Ellis about her step-by-step formula for creating viral content and building a loyal audience on social media. She also breaks down how she uses Wispr Flow, Claude Code, and Replit to automate mundane tasks and provide a more personalized experience for her community, along with her advice on how entrepreneurs can better regulate their nervous systems to increase performance, productivity, and fulfillment, even in their busiest seasons.
In this episode, Natalie and Jamie will discuss:
(00:00) Celebrating BossBabe's Impact on Women Globally
(09:18) The Cost of Never Being Satisfied
(17:33) The Myth of Having One Purpose in Life
(26:07) The Value of Hustle Culture
(30:56) Nervous System Regulation 101 for Entrepreneurs
(36:24) My Tested Formula for Creating Content that Goes Viral
(47:48) Easy Ways You Can Use AI Today to Grow Your Business
(1:03:30) How to Inspire the Next Generation of Female Entrepreneurs
(1:08:04) Maintaining Relationships While Healing Generational Trauma
(01:13:10) When to Seek Investors
Jamie Kern Lima is an entrepreneur, 2x New York Times bestselling author, and host of the #1 self-improvement podcast in the US, The Jamie Kern Lima Show. She co-founded IT Cosmetics, which she sold to L'Oréal for $1.2 billion in 2016, becoming the first female chief executive officer of a L'Oréal brand. Jamie has been included on Forbes’ list of "America's Richest Self-Made Women" since 2017. She's also an active philanthropist who has funded leadership training in more than 100 prisons and shelters across the US and has donated over $40 million in product and funds to help women face the effects of cancer with confidence.
Sponsored By:
Fora …
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The #1 Way to Scale Your Brand and Business in the Age of AI
25 augustus 2026 · 52 min
Want to build an audience that AI can’t replace? Natalie Ellis and Lori Harder reveal the personal branding strategy behind real business growth. Lees meer
In this episode, Lori and Natalie discuss how entrepreneurship can create more freedom when it’s built around focus, systems, and community. They break down personal branding, business growth, social media marketing, how to build an audience you actually own, and why that audience can become a powerful advantage in the age of AI. Natalie shares her one-product, one-client, one-funnel, one-platform approach to growth, while Lori explains how podcasting and strategic guest appearances can expand your reach, relationships, and revenue.
In this episode, Natalie and Lori will discuss:
(03:47) How Entrepreneurship Creates Freedom
(07:27) Path to Growth: Hustle Culture or Soft-Life CEO?
(10:41) Abandoning People’s Expectations of You
(16:50) How Trauma Can Create Freedom
(18:01) Future-Proofing Your Business in the Age of AI
(21:27) Want to Build a Loyal Audience? Do THIS
(25:47) The Ugly Truth About Launching New Ventures
(29:39) Podcasting as a Vehicle for Building Online Communities
(33:49) Replacing Jealousy With Collaboration
(37:33) The Podcast Industry’s Most Gatekept Rules
Lori Harder is a serial entrepreneur, author, and founder of beauty and wellness brand Glōci. She has built and scaled multiple million-dollar businesses and hosts the Earn Your Happy podcast, which has surpassed 65 million downloads. Lori also invests in more than 10 companies and helps entrepreneurs grow their brands, businesses, and networks.
Resources Mentioned:
Natalie’s Book, The Freedom-Based Business Method
Mel Robbins’s Podcast, The Mel Robbins Podcast
Connect with Lori:
Lori’s Podcast, Earn Your Happy
YouTube
Instagram
LinkedIn
Website
Lori’s Book, A Tribe Called Bliss
Connect with Natalie:
Instagram
LinkedIn
Website
YouTube
Natalie’s Book, The Freedom-Based Business Method
Entrepreneurship, personal branding, bu…
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She Built a Million-Dollar Business and Called It a Pretty Prison (the Truth About Revenue, Grief, and Starting Over)
23 juni 2026 · 51 min
This is the conversation about the part most founders don't say out loud: the moment you hit the revenue number and feel nothing. Lees meer
Natalie sits down with Jenna Wright — a Pilates studio owner who built a 7-figure business from $1,000 and an air mattress. From the outside, she'd made it. From the inside, she was running at 9% profit, paying herself $80K a year, and calling it — in her own words — a pretty prison. So she did what most founders won't: she dismantled it on purpose. They go inside the math (she was running $1.2M at 9% profit, paying herself $80K/year), the team mutiny that finally broke the model, and the deliberate revenue cut from $1.2M to $650K that tripled her margin to 30%.
If you've ever hit the revenue numbers and felt nothing, this episode is the operating system for what comes next.
Time Stamps:
07:40 "Tired at a soul level" — the burnout most founders hide
10:00 $1,000 and an air mattress: the rebuild from zero
14:05 $250K to $875K in one year (and the cost it hid)
19:10 The misery beneath success
25:15 The team mutiny that broke the business model
28:33 The math: cutting 4 studios to 2, profit triples
31:50 "Your business will expose every wound you have"
33:00 The 7-day retreat that reorganized everything
40:05 The lessons Jenna is rewriting today
Resources + Links:
Pre-Order The Freedom-Based Business Method.
Follow Jenna: @iam_jennawright
Learn more about Jenna's Teacher Training
Follow Jenna Wright + Read Her Substack "The Shift" Where She Documents The Scale-Down Publicly
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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Are you addicted to work and achievement? Exploring the concept of “never enough” and how to finally unlock alignment.
16 juni 2026 · 59 min
In this episode, Natalie sits down with Keren Eldad — coach to some of the world's highest achievers and author of Gilded and the new Gilt Free — to unpack why external success never delivers the safety it promises. Keren shares the three core wounds beneath achievement addiction, the "gilded cage" so many high-achieving women are trapped in, and the surprising income threshold where what you want out of life finally starts to change. Lees meer
You'll learn how to recognize the wound driving your hustle, why "assume everyone likes you" became her most viral piece of advice, and the riptide rule for holding onto success without letting it consume you.
If you've ever achieved everything you set out to and quietly wondered why it's still not enough, this episode is the reframe and the way out.
Time Stamps:
03:50 The gilded cage: when the shiny life is the trap
07:50 "Yes, we're addicts" — achievement as addiction
15:30 The 3 core wounds behind every overachiever
18:18 The success coach who still spirals when business slows
21:34 The $500K line that changes what you actually want
27:50 "Assume everyone likes you" — the rule that went viral
38:11 The riptide rule for holding onto success
48:28 Why scaling might be the wrong goal entirely
53:46 What real credibility in coaching actually looks like
Links & Resources:
Pre-Order The Freedom-Based Business Method.
Follow Keren: @coachkeren
Grab a copy of Keren’s book - Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More
Listen to Natalie on COACHED by Keren Eldad
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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She Makes 7 Figures Working 2 Days a Week—Here’s How (and Why She Almost Lost It All)
9 juni 2026 · 50 min
Most course creators add more channels to scale. Anna Konchar did the opposite and now runs a 7-figure business on 2 days a week. Lees meer
Natalie sits down with Anna Konchar — the funnel strategist behind a 7-figure evergreen course business that runs on 2 days a week while she's home with her three kids. Anna shares the exact mechanics of the evergreen funnel + paid ads engine she's used for eight years, why she cut her podcast and YouTube last year to focus on ONE offer, and how she rebuilt after her payment processor shut down her account overnight. Expect specific numbers, uncomfortable honesty about AI in funnels, and a framework you can test against your own course business this quarter.
If you've ever wondered how a course creator can scale to seven figures without launching live, this episode is the operating system.
Time Stamps:
03:11 From laid-off to full-time entrepreneur in 30 minutes
07:33 The funnel that sells while she sleeps
16:55 When the offer stops converting, fix THIS first
21:30 The pricing test most course creators never run
24:00 The webinar mistake 99% of course creators make
32:13 The day her recurring revenue disappeared overnight
39:10 How a 7-figure founder preps for maternity leave
Resources + Links
Annakonchar.com/bossbabe
Find Anna on IG: https://www.instagram.com/annakonchar/
Pre-Order The Freedom-Based Business Method.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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From Wall Street to 8-Figures: What 3 Burnouts Taught Her About Building Sustainably
2 juni 2026 · 49 min
Ever wondered why every time you reach a new revenue level, the same exhaustion shows up — just dressed differently? Lees meer
In this conversation, Natalie sits down with Julie Santiago — founder of We Are The Women, former Wall Street operator, and one of the rare guests who can break down what high-functioning burnout actually looks like at the 7- and 8-figure mark. Julie walks through the three burnouts that shaped her career: the Wall Street year that put tumors on her ovary at 28, the coaching practice she rebuilt in a San Francisco apartment, and the post-motherhood collapse that brought her to her knees again. The takeaway isn't grit. It isn't quitting. It's something Julie calls evolution and it's the framework most high-achieving women never get taught.
This isn't about hustle, balance, or finding your why. It's a brutally honest breakdown of what high-functioning burnout actually looks like at the 7- and 8-figure mark, why the same pattern that builds your success eventually breaks you, and how to evolve past the cycle so you stop ending up in the same place at every new level.
Time Stamps:
00:59 The childhood imprint that built an 8-figure business and broke it
05:45 Wall Street, tumors at 28, and the body's verdict
13:10 The 2-path trap: why pushing through OR quitting both fail
20:45 Why clunkiness is a season change, not a failure to optimize
28:40 The match-my-salary moment her therapist shut down
33:22 Safety, surrender, and a new relationship to money
38:18 The metaphor that broke her thinking about money's source
43:30 Going all-in vs. knowing when to evolve
Resources + Links:
Pre-Order The Freedom-Based Business Method.
Follow Julie on Instagram
Learn more about We Are the Women
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely …
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491: An Ex-Meta Insider's Guide To Scaling Ads With AI
26 mei 2026 · 1 uur
Organic content builds your brand. But ads? Ads build your bank. Lees meer
In this episode, Natalie sits down with Brooke Shelton — a former Meta insider who helped train the platform's ad AI and advised advertisers spending hundreds of millions of dollars on Meta. Brooke delivers a full tactical masterclass on running Meta ads with AI: the strategy most founders get wrong, how to build AI agents that create and manage your campaigns, and why the next 9 to 12 months are a rare window to master this before Meta automates it all away.
You'll learn the one-campaign, one-ad-set rule that stops you competing against yourself in the ad auction, why creative (not audience targeting) is your only real advantage in 2026, and how Brooke runs her entire business on AI with zero team after 6X-ing her revenue. She also breaks down the difference between an assistant, an agent, and agentic AI, then gives a step-by-step walkthrough for building your very first AI agent today.
If you've ever felt like ads are too technical, too expensive, or too overwhelming to touch, this episode is the reframe — and the operating system behind it.
And if this conversation lights you up, Natalie and Brooke are taking it live and hands-on at their AI hackathon in New York City on June 10th. All the details are linked below.
Time Stamps:
00:00 - From Meta's ads AI team to building her own business
06:30 - Why organic builds brand, but ads build bank
09:49 - The 9-month AI window before Meta does it all for you
14:27 - The one-campaign, one-ad-set rule most founders get wrong
18:14 - How to let AI run your entire ad account
21:58 - Why creative is your only real bid in 2026
26:11 - Can AI really build hundreds of ads? The 10/80/10 reality
29:32 - Assistant vs agent vs agentic AI, finally explained
34:19 - The full AI tool stack behind a zero-team business
41:53 - How to build your first AI agent today
46:53 - Inside the June hackathon with Natalie + Brooke
Resources + Links:
Join Natalie + B…
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490: The #1 Money Habit That Makes Entrepreneurs Rich with David Bach
19 mei 2026 · 1 uur 5 min
In this conversation, Natalie sits down with David Bach — the #1 New York Times best-selling author behind The Automatic Millionaire, with 10 books and over 7 million copies sold across 33 years in finance. David walks through the ONE money habit that the majority of America's 24 million millionaires share, why "some day never comes" for most entrepreneurs planning to sell their business, how buying the building your business rents turns operators into accidental millionaires, the 10-day stock-market stat that can cut your long-term returns in half, and the mortgage rule banks don't want you to know. Lees meer
If you're an entrepreneur wondering what the smart financial move actually is in this economy, this is the playbook built for you.
TIMESTAMPS
02:30 How financial groundwork buys you the freedom to choose
14:51 Where to start when your business is actually cash flowing
18:30 The #1 money habit: pay yourself first (before anything else)
19:55 The accidental-millionaire move hiding in your rent check
23:10 The lifestyle-inflation trap (and the "quiet wealth" exit)
33:35 Rent vs buy: the debate that only started 10 years ago
41:23 The two assets behind 24 million American millionaires
45:10 The 10-day stat that should change how you invest
51:30 "If I don't know, I don't owe" — the much needed lesson on money shame
55:00 Always borrow less than the bank offers you
RESOURCES + LINKS
Pre-Order The Freedom-Based Business Method.
Join David's Insider Launch Team To Get Early Access To The 2026 Update Of The Automatic Millionaire — His Step-By-Step Playbook For Building Financial Security On Autopilot, No Budget Required
Follow David On Instagram For Daily Money Insights: https://www.instagram.com/davidlbach/
Follow David On Facebook For Long-Form Financial Breakdowns: https://www.facebook.com/DavidBach/
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Re…
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489: These Two AI Tools Can Supercharge Your Personal Brand Growth - The Leila Hormozi Playbook
12 mei 2026 · 42 min
What does it actually take to build a 3M+ personal brand while running a $250M company? In this episode, Natalie sits down with Leila Hormozi - COO of Acquisition.com - to break down the playbook for personal brand: how Leila built one of the top personal brands without making it her full-time job, why deprioritizing content was the move that finally made her brand compound, and the practical content systems (including how she really uses AI) that let her ship without burning out. Expect specific numbers, a counter-discourse case for personal brand in the AI era, and a content "double dip" framework you can install this week. Lees meer
If you've ever wondered whether building a personal brand is even worth it in 2026, or you're a founder trying to figure out how to ship content without it taking over your life, this episode is the operating system.
Time Stamps:
00:00 - The personal brand strategy that grew 3M+ followers
01:43 - Why content compounded after she stopped trying so hard
06:24 - The mentor's "ham and garlic" rule for packaging
09:35 - Why your niche is "one of one" — the anti-niching case
15:36 - The AI rule that separates real brands from AI slop
18:50 - Why personal brand is MORE valuable in the AI era
24:15 - Inside the first 100% AI-driven sale at Acquisition.com
29:17 - The doubling-constraint scaling lens for personal brand
35:51 - The newsletter she built without writing a single word
Resources + Links:
Follow Leila Hormozi On Instagram: https://www.instagram.com/leilahormozi
Leila's Letters Newsletter: leilahormozi.com
Pre-Order The Freedom-Based Business Method.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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488: Maria Wendt on Building A $1M/Month Low-Ticket Business
5 mei 2026 · 54 min
Most coaches scaling past $300K hit a ceiling and assume they need a higher-ticket offer. Maria Wendt did the opposite and built an 8-figure business selling $24 products. Lees meer
In this conversation, Natalie sits down with Maria Wendt — the founder behind an 8-figure business built on low-ticket products. Maria breaks down how she scaled to near-$1M/months working ~10 hours a week, the front-page checkout architecture that turns $1 orders into $100+ carts at a 60% take rate, why she walked away from the $1M/year coaching model after her daughter was born, and how she scaled to 100K YouTube subscribers in seven months with a webcam and no editor. If you've ever wondered whether low-ticket can actually scale past seven figures — without a higher-ticket offer, a bigger team, or longer hours — this episode is the full operating system.
Time Stamps:
01:15 -The low-ticket 8-figure model
07:35 - Maria's first two years: $63 → $350
13:18 - The single-mom pivot to low-ticket
16:24 - Pricing, AOV, and lifetime value
21:00 - Checkout architecture and front-page bumps
31:40 - Content strategy: three types
38:25 - The $850K/month math
43:20 - Hiring strategy for mom-founders
49:00 - A typical day in the business
Resources and Links:
Follow Maria: @maria.wendt on Instagram
Free tutorials, free guides, and the full $24 product library lives at mariawendt.com.
Pre-Order The Freedom-Based Business Method.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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487: I’m Back: The Real Reason I Took 7 Months Off
30 april 2026 · 21 min
Seven months off the podcast. Three of them completely offline. $2.2M in revenue while she wasn't there. Lees meer
Natalie is back and this is the most honest breakdown she's given of what the gap actually taught her. In this episode, she breaks down exactly what happened, why this maternity leave performed when her last one didn't, and the foundational sales engine, team culture, and AI systems that ran the business in her absence. You'll learn what she's pruning from the business going forward, the new direction she's taking the show, and the one question every founder should sit with this week.
If you've ever worried that your business runs on you, that if you stepped away, it would all stop, this episode is the operating system you need to start unwinding from being the bottleneck.
TIMESTAMPS
00:00 - The package that made me ugly cry
02:30 - $2.2M offline in three months — no calls, no coaching, no emails
04:20 - Romy's birth + the no-childcare decision
06:10 - The real reason I didn't bring back the podcast in 3 months
08:00 - Where the $2.2M actually came from (sales engine, team, AI)
12:15 - What I'm pruning from the business going forward
14:00 - Going all in on The Boardroom mastermind + a new direction for the show
16:45 - The 30-day question every founder should sit with this week
18:30 - Pre-order The Freedom-Based Business Book — what's inside the bonuses
RESOURCES + LINKS
Pre-Order The Freedom-Based Business Method: https://www.bossbabe.com/buythebook-podcast
Apply For The Boardroom Mastermind
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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486: I'm Taking a Break
9 oktober 2025 · 15 min
Natalie gets candid about pressing pause on the podcast while on maternity leave. In this intimate solo, she shares the fears behind taking a break, the systems and team that make it possible, and the mindset shifts that let momentum keep compounding even when you step back. If you’ve ever worried a break would tank your growth, this episode will help you trust your audience, your systems, and yourself. Lees meer
TIMESTAMPS
00:07 - Why this episode is different and the truth about taking a break
00:36 - The pressure to “keep appearances” vs choosing authenticity
01:22 - Integrity over optics and why pretending to be “always on” isn’t it
01:50 - Naming the fear that downloads and momentum might drop
02:34 - What’s in place before stepping away
05:09 - Automated revenue streams and cash stewardship that stabilize breaks
06:59 - Surprise upside doing even better YOY without pushing for growth
08:21 - Boundaries with partners and comms so nothing falls through the cracks
09:50 - If stepping away feels impossible trusting your audience and your work
RESOURCES + LINKS
Get My Custom AI As Your 24/7 Chief Marketing Officer, Trained On Over A Decade Of My Business Strategies, $36M+ In Proven Funnels, And My Complete FREEDOM Method™: https://www.bossbabe.com/FreedomEngineAI-Podcast
Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month.
Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely F…
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485: The System Behind My Highest Revenue Year
2 oktober 2025 · 51 min
If you’ve been “doing all the things” but still riding the revenue rollercoaster, this one’s for you. In this behind-the-scenes training from Day 1 of Freedom High Summer School, Natalie breaks down why hard work isn’t converting to revenue, and exactly how to swap random acts of marketing for a system that compounds. Lees meer
You’ll take the Revenue Predictability Test, spot the three traps killing your growth, and map your full customer journey so every post, email, and podcast appearance has a measurable path to sales. Expect tough love, real examples, and a live, pen-and-paper audit you can implement today.
TIMESTAMPS
00:00 - Why I turned Freedom High Day 1 into a podcast and what you’ll walk away with
01:26 - The promise of systems and why implementation beats more information
03:43 - Why your hard work isn’t converting and the “expensive hobby” wake-up call
06:37 - The Revenue Predictability Test that exposes fragile growth
08:59 - The three traps stalling sales and momentum (and how to get out)
11:13 - Brand vs performance marketing and the 80/20 mix that pays you back
16:22 - Revenue Per Activity (RPA) explained and how to choose the work that actually moves revenue
23:46 - Activity vs system: turning posts, emails, and podcasts into predictable sales
29:11 - The FREEDOM Method overview and why “focus” alone still fails
34:46 - Your assignment to map the journey, find the gaps, and pick the one fix that changes everything
RESOURCES + LINKS
Freedom High Summer School (On-Demand): Go Through The Full Training At Your Own Pace To Build Your Sales Engine Step-By-Step.
Freedom High Summer SchoolJoin The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month.
Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How …
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484: The Real Reasons Successful Women Struggle with Intimacy with Sex Therapists Vanessa & Xander
25 september 2025 · 1 uur 8 min
For so many high-achieving women, intimacy becomes the one area of life that feels stuck, overwhelming, or even like another thing on the to-do list. In this episode, we’re diving into why with licensed sex therapist Vanessa Marin (featured in The New York Times, Oprah, and more) and her husband and co-host Xander Marin. Lees meer
Together, they break down the hidden pressures, perfectionism, and cultural myths that block successful women from experiencing the intimacy they actually want. From navigating the mental load and shifting gender roles to rebuilding desire after dry spells or postpartum, this conversation is equal parts practical and refreshing.
Vanessa and Xander share simple tools you can start using right away, like transition rituals, the “Get Intimate” method, and reframing foreplay - so intimacy feels less like work and more like connection. Whether you’re in a season of burnout, carrying the breadwinner role, or just craving more closeness, this episode will help you feel seen and give you realistic steps to reignite your relationship.
TIMESTAMPS
00:00 - Why successful women struggle with intimacy more than you think
02:45 - The hidden role of perfectionism and pressure in the bedroom
06:30 - Transition rituals that shift you out of “go mode” into connection
11:55 - How changing gender roles and breadwinner dynamics impact intimacy
19:40 - Mental load, resentment, and why it kills desire
28:15 - The “Get Intimate” method: gratitude, eye contact, and touch
33:50 - Why desire is overrated + what to focus on instead
38:35 - Rethinking foreplay: starting long before the bedroom
49:10 - Breaking dry spells and postpartum “sexual inertia”
55:25 - Is there a ‘normal’ frequency couples should be having sex?
01:01:10 - Practical tools for better quality, more connected intimacy
RESOURCES + LINKS
Explore Vanessa And Xander’s Membership Deeper → Get 3 Months For Just $97 With This Link.
Join The Société: Build Your Freedom-Based Business™ With Systems,…
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483: High-Functioning Burnout Exposed: When Life Feels Flat
12 september 2025 · 23 min
Ever feel like life just feels… flat - even when, on paper, nothing is wrong? Lees meer
In the finale of our 5-part High-Functioning Burnout Exposed series with Awaken the Muse, Natalie, Alexi Panos and Emily Gallagher dig into numbness, stuckness, and the urge to burn it all down. You’ll discover why flatness is actually a signal of misalignment, how to tune into your inner GPS, and the small shifts that bring you back online without overhauling your entire life.
You’ll learn a simple self-audit to spot what needs to shift, how to create breathing room when your to-do list never ends, and what it really looks like to design your days with more aliveness, joy, and ease.
TIMESTAMPS
00:00 When numbness and avoidance take over
01:55 Stuckness as a signal: what your inner GPS is telling you
03:20 Numb isn’t nothing: why flatness is still information
05:27 Do you really need to blow up your life?
06:52 The self-audit: what to add in, what to let go of
08:34 Designing instead of reacting: subtle shifts that create energy
12:12 The 80/20 Reset: Creating space when your list never ends
15:24 The real reason change never sticks until you change you
17:10 Gentle discipline: 3–5 minute daily practices that nurture presence
RESOURCES + LINKS
Click Here To Join Soft Success: A Free Live Masterclass Experience Taking Place On September 24th To End High-Functioning Burnout And Redefine Success On Your Terms.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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482: High-Functioning Burnout Exposed: Relationship Resentment
11 september 2025 · 48 min
Why does resentment creep into the relationships of ambitious women - especially when you feel like you’re “doing it all”? Lees meer
In Part 4 of our 5-Part High-Functioning Burnout Exposed series with Awaken the Muse, Natalie, Alexi Panos and Emily Gallagher unpack how unspoken needs, over-functioning, and self-betrayal quietly erode intimacy + how to rebuild connection without abandoning your drive. You’ll learn a clearer frame for reverse polarity (respect vs. cherish), how to shift from blame to vulnerable truth, and a simple reset that restores your sense of power and wholeness in a relationship.
You’ll leave with tools to read your nervous system, name the desire under the complaint, and create more safety, softness, and spark - without carrying all the emotional load.
TIMESTAMPS
00:00 Why resentment builds for high-performing women
03:20 Modern roles & reverse polarity: respect vs. being cherished
06:52 The resentment–self-betrayal loop (micro “yeses” when you mean no)
08:58 Softness, vulnerability, and nervous-system safety in love
12:30 From complaints to desires: how to ask cleanly
15:40 “I’m tired of the emotional labor” - a different way forward
17:55 The 90-day self-first reset to reclaim your clarity and choice
31:20 Tending triggers: inner child work, grief, and self-intimacy
37:10 Green lights and micro-appreciations: small shifts that change dynamics
RESOURCES + LINKS
Click Here To Join Soft Success: A Free Masterclass Experience To Guide You In Ending High-Functioning Burnout And Redefine Success On Your Terms.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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481: High-Functioning Burnout Exposed: The Perpetual Chase
10 september 2025 · 42 min
Why does “one more launch… one more zero… one more goal” never feel like enough? Lees meer
In Part 3 of our 5-part High-Functioning Burnout Exposed series with Awaken the Muse, we’re exploring the perpetual chase - that constant striving for more, even when you’ve already achieved so much. This episode unpacks why accomplishment rarely brings the fulfillment we expect, how cultural conditioning keeps women tying their worth to output, and what it really takes to feel satisfied now instead of always chasing the next milestone.
Walk away with a sturdier definition of “enough,” a simple way to expand your capacity without overloading your plate, and a journal prompt that helps you create from abundance, not scarcity.
TIMESTAMPS
00:00 The treadmill of “more”: why achievement never feels like enough
02:33 The warning signs of draining energy and constant mental load
07:10 Craving more things vs. craving more of yourself
08:42 Why rest, play, and pleasure are actually productive
10:31 Breaking the self-sacrificing blueprint so many women inherit
12:39 The impossible standards that keep women stuck in exhaustion
16:40 Living a big life from enoughness (and why capacity grows with safety)
23:16 Why growth doesn’t stop, but the fuel behind it must change
25:26 A journal practice to end the chase and start living now
RESOURCES + LINKS
Click Here To Join Soft Success: A Free Masterclass Experience To Guide You In Ending High-Functioning Burnout And Redefine Success On Your Terms.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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480: High-Functioning Burnout Exposed: When Sleep isn't Really the Solution
9 september 2025 · 31 min
Why do so many high-achieving women do all the right things - get 8 hours of sleep, take the supplements, follow the routines - yet still wake up exhausted? Lees meer
In the first episode of this series, we unpacked the overwhelm loop. In Part 2 of our 5-part High-Functioning Burnout Exposed series with Awaken the Muse, Natalie, Alexi Panos and Emily Gallagher dive into energy, vitality and why sleep isn’t solving what’s actually nervous-system and emotional-load related. You’ll hear why healthy habits alone can’t create true vitality, how to reconnect with the signals your body is sending, and the exact reflection that reveals where your energy is leaking: What are you avoiding or pretending not to know?
After listening to this episode, you will walk away with simple regulation tools, a new way to understand your body’s needs, and a gentler path to real, sustainable energy.
TIMESTAMPS
00:00 Doing all the things… and still running on empty
01:18 Vitality vs. cortisol: a new definition of energy
04:33 Burnout as initiation (when old tricks stop working)
08:03 Rebuilding self-trust: listening to your body first
12:16 Looks vs. feels: caring for your body from the inside
14:18 Feeling the unfelt (grief, numbness, stored emotions)
16:48 The diagnostic question: What are you avoiding/pretending not to know?
24:07 The true cost of not looking (energy, love, creativity)
29:14 A one-week practice to reveal what you’re avoiding
RESOURCES + LINKS
Click Here To Join Soft Success: A Free Masterclass Experience To Guide You In Ending High-Functioning Burnout And Redefine Success On Your Terms.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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479: High-Functioning Burnout Exposed: The Overwhelm Loop
8 september 2025 · 44 min
Why is it that the very habits that drive ambitious women to succeed - the hustle, the long hours, the “I can do it all” mindset - are often the same ones that lead to burnout, anxiety, and resentment? Lees meer
In the first episode of our 5-part series with Awaken the Muse - Natalie, Alexi Panos and Emily Gallagher pull back the curtain on what they call the overwhelm loop - the cycle of urgency, overcommitment, and dysregulation that so many high-achieving women mistake for normal. Together, they share raw stories of postpartum identity shifts, hidden resentment in relationships, and the nervous system patterns that keep us chasing more even when we already feel depleted.
You’ll learn what “functional freeze” actually looks like, why capacity can be a mask for self-abandonment, and the micro-practices that help you exhale, reset, and build a more sustainable kind of success. If you’ve ever felt like slowing down means falling behind, this episode will prove the opposite - that nervous system regulation is the real key to growth, profit, and fulfillment.
TIMESTAMPS
00:00 The hidden cost of high-functioning burnout
01:26 From biohacking to balance: how hormones tell the truth before we do
03:35 The LA hustle spell and the pressure to “stay relevant”
05:24 Postpartum wake-up calls: splitting yourself between business and baby
08:49 The identity crisis no one talks about after becoming a mother
11:27 Why your nervous system equates chaos with safety
15:10 How relaxing (not pushing harder) actually expands capacity
16:40 Soft CEO era vs. hustle culture: finding a middle ground
25:36 Functional freeze explained and why high achievers miss the signs
33:37 Resentment as a red flag for self-abandonment
38:23 Simple regulation tools you can use in under a minute
41:34 The myth that transformation has to be hard, and what actually works
RESOURCES + LINKS
Click Here To Join Soft Success: A Free Masterclass Experience To Guide You In Ending High-Functioning Burnout A…
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478: Mama Gena: Why Successful Women Lose Their Feminine Fire (And How to Get It Back)
5 september 2025 · 1 uur 7 min
Why is it that so many ambitious, successful women find themselves feeling disconnected from their feminine energy, and even struggling in their relationships because of it?In this powerful episode, Mama Gena (author of Pussy: A Reclamation and founder of The School of Womanly Arts) joins Natalie to unpack the conditioning that teaches women to “man up” in order to succeed + shares how that very conditioning often leaves us burnt out, resentful, and craving deeper intimacy. Lees meer
You’ll learn why polarity matters in relationships, how to reconnect with your sensuality and pleasure without losing your ambition, and the simple daily practices that can reignite your feminine fire. If you’ve ever felt like you’re doing it all but still missing something, this conversation will show you a whole new way forward.
TIMESTAMPS
00:00 - Why high-achieving women often lose touch with their feminine fire02:22 - How childhood conditioning and cultural myths shape our relationships06:32 - The real reason polarity breaks down in modern partnerships11:12 - Why success at work can create challenges in love (and what to do about it)17:45 - A story of choosing love over power + what it taught Mama Gena26:07 - Practices to release resentment and reconnect with your body33:40 - How to turn rage into pleasure (and why it changes everything)41:00 - Simple rituals to bring more turn-on, joy, and ease into your day47:49 - The power of sisterhood in keeping your feminine energy alive55:00 - Redefining value: why money isn’t the only measure of success
RESOURCES + LINKSDownload Mama Gena’s Ultimate Guide to Getting What You Want For Free Right Here.
Click Here To Join Mama Gena For A Free 4-Day Live Event To Awaken Your Emotional Genius, Uncork Your Stuckness, And Remember The Power Of Your Truth, Your Tears, And Your Turn-On.
Click Here To Get Mama Gena’s Course House Of Turn On: An 8-Week Initiation Into The Deepest Power You’ve Never Been Taught To Trust - Your Pleasure.
Sign Up For Our Fr…
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477: From Rejected Author to $2.5M Revenue: The Exact System That Changed Everything
28 augustus 2025 · 56 min
If you’ve ever wondered how to turn your passion into profit - whether that’s writing a book, building a coaching business, or creating a funnel that actually works - this episode is for you. Lees meer
Ashley went from three years of rejection as an aspiring author to becoming an international bestseller and scaling a $2.5M business. Inside, she shares the exact system she used to finally get published, the framework she now teaches her clients, and the sales engine (built through Freedom Fast Track) that continues to bring in consistent revenue.
You’ll walk away with practical insights on building a business that feels aligned, marketing without overwhelm, and structuring your weeks for both creative flow and growth.
TIMESTAMPS
00:00 - The surprising reason most authors face rejection (and how to avoid it)
02:28 - The step-by-step system to finally get your book finished
06:32 - A wake-up call that changed how Ashley approached business and life
11:53 - What to do if you’re multi-passionate but struggling to find your “thing”
17:13 - Why every business has its own DNA (and how to honor yours)
20:35 - Behind the scenes of a sales engine that brings consistent revenue
26:07 - How to stop guessing and start using data to fuel growth
33:40 - A weekly structure that balances creative flow with profitability
38:49 - The real challenges of building a business as a new mom
44:19 - The nine secrets to writing and publishing a book that actually sells
RESOURCES + LINKS
Join The Freedom Fast Track Waitlist Here.
Grab Ashley’s Book, The Author Success Code Right Here.
Ready To Write The Book That Builds Your Brand, Your Business, And Your Legacy? Click Here To Book Your Private Book Breakthrough Call With Ashley.
The Book Accelerator Is Back. Early Bird Enrollment Ends August 31st. Click Here To Learn More.
Try Kajabi Free Here: www.bossbabe.com/kajabi
Follow Ashley On Instagram:@ashleymwrites
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every…
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476: Hiring Smarter, Not Bigger: How to Find the One Hire That Moves the Needle Most
21 augustus 2025 · 18 min
Feeling overwhelmed by everything on your plate? From client work to admin to endless content creation, it can feel like there’s never enough time in the day. The logical next step seems to be hiring help, but without a strategy, you can end up with more chaos, more payroll, and not necessarily more freedom. Lees meer
In this episode, Natalie breaks down how to hire like a founder - strategically, intentionally, and for ROI. You’ll learn how to identify the real bottleneck in your business (whether it’s admin, delivery, or sales), when to choose a person versus an AI tool, and how to design roles around outcomes instead of to-do lists.
If you’ve been stuck in panic hiring or paralyzed by the fear of building a big team, this conversation will show you how one smart hire (or system) can unlock the next level of growth without adding unnecessary overhead.
TIMESTAMPS
00:00 - Why you don’t need a big team to scale, you just need the right hire
01:13 - The danger of panic hiring and how it keeps you stuck
02:36 - The real question to ask before you ever post a job description
03:27 - Bottleneck #1: Admin and operations (why AI might be your best first hire)
04:49 - Bottleneck #2: Delivery and fulfillment + how to systematize or bring in specialists
06:16 - Bottleneck #3: Sales and traffic: why this requires a different kind of support
07:51 - The simple audit that reveals your true bottleneck
09:14 - How to define roles around results, not tasks
10:36 - Why ownership (not just assistance) creates real ROI
11:47 - Teaching every hire to connect their work to revenue
12:16 - The clarity test before you hire anyone
13:36 - The real goal: leverage, freedom, and growth
RESOURCES + LINKS
Want to know if your next move should be hiring a person or implementing AI? Download the FREE One Smart Hire AI prompt here and get instant clarity on your biggest business bottleneck.
Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community.…
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475: Simran (Friends That Invest): The Investment Mistake 70% of Women Make (Do This Instead)
7 augustus 2025 · 44 min
*Note: At the time of this recording, Simran’s business was called Girls That Invest - it has since been renamed to Friends That Invest. Lees meer
What if your money could give you freedom - not just someday, but starting now?
In this episode, Natalie sits down with Simran Kaur, founder of Friends That Invest, to talk about building real financial security in an uncertain economy.
They cover how to recession-proof your income, avoid common money traps, and start investing with confidence, even if you’re starting from zero. Simran shares the simple system behind her early retirement plan, why passive income is often misunderstood, and how to create your own trust fund so your money works for you.
If you’ve been avoiding your finances or feeling unsure where to start, this episode will help you take your power back.
TIMESTAMPS
00:00 - Simran shares her journey from optometrist to founder of a global investing platform
02:00 - Why she chose a simple business model with one paid offer, and how it changed everything
04:10 - The truth about shiny object syndrome and how to stay focused on what works
06:20 - A real conversation about what’s happening in the economy right now + how to protect yourself
08:30 The two ways to handle your finances during a recession: proactive vs. reactive
11:15 - How to calculate your personal “burn rate” and set up a 6-month emergency fund
13:50 - Avoiding lifestyle creep + how to grow your income without overspending
15:25 - Why the wealthiest people invest more during recessions, and how you can too
18:10 - Simran’s personal plan to retire early and how she’s creating her own trust fund
21:00 - Passive income vs. real passive investing: what actually counts
23:30 - The 4% drawdown rule explained, and why it’s the key to financial independence
25:00 - The mistake 70% of women are making with their money (and how to fix it)
29:50 The easiest way to start investing + Simran’s advice for beginners
RESOURCES + LINKS
Ready to build las…
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474: The CEO Mindset Shift: How to Stop Thinking Like a Freelancer and Start Thinking Like a Founder
31 juli 2025 · 20 min
Are you building a business, or did you accidentally create a high-demand job that’s giving you less return than your 9–5 ever did? Lees meer
In this episode, Natalie is breaking down the most important mindset shift you can make as an entrepreneur: thinking like a founder instead of a freelancer. Because even if you're working solo, your business still needs systems, structure, and scalability - otherwise, it’s just a hustle with a new title.
If you’re ready to reclaim your time, build something that works for you (not just because of you), and finally stop doing it all alone, this one’s for you.
TIMESTAMPS
00:00 - Are you running a business… or just a really demanding job?
01:10 - Why even solopreneurs need a founder mindset
02:10 - Freelancer vs. founder: what’s the difference, really?
03:51 - How founders design systems that scale their impact
05:12 - The question that reveals if your business is actually free
06:38 - Shift #1: From doing to delegating (even if it’s just 5 hours/week)
07:53 - Shift #2: From selling time to selling outcomes
08:49 - Shift #3: From hustle to systems (and where to start)
10:06 - Shift #4: From income to profit - why revenue is a vanity metric
11:20 - Shift #5: From busyness to leadership
13:42 - What freedom actually looks like when you step into CEO mode
14:38 - How this mindset shift supports ambitious women + mothers
16:03 - What kind of business are you building + is it building you back?
RESOURCES + LINKS
Get Natalie’s AI-Powered Email Tool For Inbox Delegation Right Here.
Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month.
Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here.
Sign Up For Our …
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473: I Left My Goldman Sachs Role to Write Fiction Novels: Here’s Exactly How I Did It
24 juli 2025 · 38 min
What if the “dream job” you worked so hard to earn… wasn’t your dream anymore? Lees meer
In this episode, Natalie sits down with Lindsay MacMillan - a former VP at Goldman Sachs who walked away from a prestigious Wall Street career to follow a lifelong dream of becoming a published author. Since leaving Wall Street, Lindsay has signed major book deals with Penguin Random House, taken the TEDx stage four times, and created a multi-faceted creative business aligned with her values.
Together, they unpack what it really takes to leave a good job, why the “Plan B” trap keeps so many women stuck, and how to navigate the financial, emotional, and identity shifts that come with choosing the creative path.
This conversation is an honest, vulnerable, and deeply empowering look at what happens when you stop settling for a life that looks good on paper, and start creating one that actually feels good.
TIMESTAMPS
00:00 - Why Natalie cut her trip short + the power of honoring your season
01:03 - From Wall Street to writing: How Lindsay made the leap from VP to published author
02:32 - The real reason people are quitting corporate (hint: it’s not burnout)
04:47 - Walking away from a “good on paper” job to follow your dream
06:58 - How Lindsay earned a VP promotion, and still knew it was time to go
09:05 - The simple shift that helped her unlock work-life balance (and still get promoted)
10:32 - Why prioritizing creativity made her better at her corporate job
12:31 - A realistic financial game plan for leaving a high-paying job
17:00 - How to build a portfolio career that funds your creativity and freedom
21:00 - The mindset shift that helped Lindsay stop working like she was still in corporate
23:01 - How to say no to misaligned money (and trust you’ll be okay)
26:17 - Why “pretty good” is the most dangerous place to be
29:21 - What it really looks like to build a creative career on your own terms
RESOURCES + LINKS
Get Lindsay’s New Novel: Summer On Lilac Island
Imagine…
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472: The End of an Era? What AI Means for Creators, Coaches + Course Businesses (And How to Win Anyway)
17 juli 2025 · 34 min
The golden era of online business is over, and no one’s saying it loud enough. Lees meer
In this episode, Natalie breaks down the real reason your launches feel quieter, your content isn’t converting like it used to, and what AI is actually doing to the course, coaching, and creator economy. Spoiler: It’s not about doom and gloom - it’s about evolution.
You’ll learn why buyers are savvier than ever, what AI can and can’t replace, and how to future-proof your business by building depth, clarity, and trust. Whether you're a coach, consultant, course creator, or service provider, this episode is your roadmap to staying relevant and wildly in demand over the next 5–10 years.
If you've felt like you're working harder for half the results, this conversation will make everything click.
TIMESTAMPS
00:00 - The golden era of “easy online business” is over, here’s why
01:24 - Why so many mid-level creators are quietly burning out
03:03 - What AI is actually replacing (and what still matters)
05:48 - The offers that are collapsing and the ones still converting
07:13 - What AI can’t replace and why that’s your edge
10:07 - 5 examples of deep specialization that cut through the noise
14:51 - Why brand trust and transformation are your new currency
17:44 - Funnel vs. ecosystem: what you actually need to build now
22:49 - The 5 systems every future-proof business needs
24:13 - Stop asking how to grow + start asking how to build smarter
28:24 - How to protect your relevance and stay essential
RESOURCES + LINKS
Get Your FREE Future Proof Guide Here.
Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Moth…
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471: Why 99% of Online Businesses Will Die by 2030 (And How to Survive)
10 juli 2025 · 34 min
The online business landscape is shifting, and fast. What worked even three years ago is now dangerously outdated, and most entrepreneurs haven’t caught up. In this episode, Natalie unpacks five non-obvious shifts that founders must make to survive (and thrive) in a rapidly evolving market. Lees meer
You’ll learn why visibility and volume are no longer enough, how AI is commoditizing surface-level content, and what it really takes to build a business that lasts through 2030 and beyond.
This episode is your roadmap to the next era of online business: one built on infrastructure, IP, thought leadership, and CEO-level clarity. If you want to stop surviving and start architecting a business designed for longevity, this is a must-listen.
TIMESTAMPS
00:00 - Why the old online business playbook is collapsing (and no one’s talking about it)
01:04 - The rise of the Architect Founder + why clarity beats charisma
02:47 - AI, audience evolution + the death of surface-level offers
04:38 - Why your launches are getting flatter, even if you’re doing everything “right”
05:25 - The new goal: sustainability, structure + long-term trust
06:17 - Shift 1: From growth to infrastructure - what actually makes a business scalable
10:08 - Shift 2: From funnels to brand experiences - how to make your funnel unforgettable
15:17 - Shift 3: From content to thought leadership - what will actually cut through the noise
19:00 - Shift 4: From personal brand to proprietary IP - why visibility isn’t enough
22:36 - Shift 5: From doer to architect - how to build a business that runs without you
28:55 - The founder who thrives in 2030 will be the clearest, not the loudest
RESOURCES + LINKS
Follow Along On Instagram For More Content Specific To The 2030 Founder: @bossbabe.inc @iamnatalie + Subscribe On YouTube
Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And …
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470: How I’d Build a $100K/Month Business from Scratch (No Audience, No Email List)
3 juli 2025 · 36 min
Ever wonder what it would take to build a $100K/month business with one offer - even if you had no audience, no email list, and no brand name? Lees meer
In this episode, Natalie breaks down exactly what she would do if she were starting from scratch today. You’ll learn the strategy to grow from zero to consistent $100K months without chasing trends, overcomplicating your funnel, or trying to go viral.
This is the blueprint for building a high-profit, high-impact business by solving one real problem for one ideal client and doing it in a way that scales with clarity and simplicity. Whether your goal is $10K/month or $100K/month, this episode will show you how to start strong, stay focused, and sell with confidence, even if you're building from scratch.
TIMESTAMPS
00:00 - If Natalie had to start from scratch - here’s what she’d do
01:30 - The common mistake keeping people stuck at $0-$10K/month
04:40 - Why your income goals need to align with your life
07:03 - The most urgent, high-value problem to solve
10:14 - One person, one problem, one promise = the clarity formula
12:01 - How to price and package a premium offer
16:14 - Natalie’s simple, no-fluff funnel strategy (built backwards)
19:39 - The truth about visibility and what actually brings leads
22:36 - Organic vs paid vs borrowed traffic: how to know where to start
24:42 - Weekly sales rhythm for consistent revenue
28:27 - The mindset shift that changes how you sell
30:25 - 5 questions to ask before scaling
31:44 - Why Natalie uses Kajabi to build her entire business (and how to start your free 30-day trial)
RESOURCES + LINKS
Get Your FREE 30-Day Trial with Kajabi Right Here.
Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here.
Sign Up For …
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469: The Unlock to FINALLY Clarifying + Scaling Your Personal Brand with Rory Vaden
26 juni 2025 · 51 min
If you’ve ever felt like the “best-kept secret” in your industry, this episode will change that. Lees meer
Natalie is joined by Rory Vaden, bestselling author and co-founder of Brand Builders Group, to talk about what it really takes to clarify your personal brand and scale your business around your unique story. You’ll learn Rory’s proven method for finding your true uniqueness, how to become the go-to name in your niche, and why AI makes your humanity more important than ever.
This isn’t about going viral, it’s about becoming wealthy and well-known through emotional connection, storytelling, and serving the person you once were. Plus, Rory is giving away his entire audiobook for free and you don’t want to miss it!
TIMESTAMPS
00:00 - The #1 unlock to building a scalable personal brand
02:00 - Why you don’t start with what, you start with who
05:00 - The shortcut to clarifying your personal brand
08:30 - Why copy-paste brands fail (and what to do instead)
13:00 - Rory’s take on being copied + how to stay original
16:00 - How to future-proof your brand in the age of AI
21:00 - Personal branding vs. information: what still matters
24:45 - Why story > data (especially in saturated markets)
30:00 - The storytelling formula that makes you unforgettable
38:00 - The secret to getting invited onto stages and podcasts
43:00 - How to become known for your original frameworks
47:00 - Grab Rory’s full audiobook FREE while it’s live!
RESOURCES + LINKS
Your magnetic brand starts here. Grab The Ultimate Personal Brand Guide for Entrepreneurs free now: https://www.bossbabe.com/personal-brand-guide
Get A FREE Early Release Of Rory’s Audiobook: Wealthy And Well-Known Here.
Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Un…
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468: "I Don’t Feel Alive in My Business Anymore” - How to Fall Back in Love with Work
19 juni 2025 · 31 min
What do you do when the business you built no longer feels like you? Lees meer
In this episode, Natalie unpacks what it really means when you feel disconnected from your work, how to tell the difference between burnout and boredom, and why it might be time to evolve your business to match who you are now.
You’ll learn how to reconnect with your why, audit what’s no longer aligned, and reignite the spark - without burning everything down. If you’ve been questioning whether it’s time for a change, this episode is your permission slip.
TIMESTAMPS
00:00 - “I don’t feel alive in my business anymore” - what this feeling actually means
01:45 - How to tell the difference between burnout and boredom
04:46 - Why your business may be orbiting an old version of you
07:31 - The Alignment Audit: 5 reflection questions to get honest about what needs to change
10:42 - What pruning your business really looks like and why it’s not about failure
13:05 - The 3-step process to prune, automate, and delegate your way back to alignment
16:30 - You can’t be creative when you’re depleted + how to make space for the spark
18:29 - Better questions to ask yourself when you're ready to evolve
20:08 - Real stories of women who simplified, realigned, and reignited their passion
23:54 - If nothing changes… nothing changes. Here’s how to start small and make it real.
25:22 - You don’t need to push harder, you need to reconnect deeper
26:12 - Download the free Realignment Reset Guide to take the next step
RESOURCES + LINKS
Get Your Free Realignment Reset Guide Here.
Watch Natalie’s Free 90-Minute Training To Learn Her 5-Step Playbook To Start Or Scale A Freedom-Based Business. Sign Up Here.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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467: Billion-Dollar CEO Reveals: How He Built an Empire From Teaching (7 Steps)
12 juni 2025 · 44 min
What does it really take to build a billion-dollar business - without debt, without outside funding, and without losing your family in the process? In this episode, Natalie sits down with Mark Pentecost, founder of It Works!, Impact Professionals, and author of Life of Your Dreams, to talk about what it means to dream big, take risks, and build a life-changing legacy from nothing. Lees meer
From starting out as a high school teacher to becoming a self-made billionaire, Mark shares the 7 steps he followed to go from stuck and surviving, to building a company that’s generated over $750M a year and impacted lives across 20+ countries.
Whether you're just getting started or scaling to your next level, this episode will remind you what's actually possible and why it’s never too late to get in the game.
TIMESTAMPS
00:00 - Meet the man who went from teacher to billionaire entrepreneur
03:00 - How to go from day-to-day survival to building the life of your dreams
06:00 - The power of getting in the game, even before you feel ready
07:40 - Why your environment matters more than your ideas
10:10 - “When is enough, enough?” + how legacy became Mark’s #1 driver
12:00 - Lessons from his cancer diagnosis + how it shaped his purpose
14:30 - What separates those who succeed from those who quit
18:00 - Why saying your dream out loud is a powerful step
20:30 - Building a business with your spouse and raising motivated kids
24:00 - Mark’s philosophy on money, debt, and financial freedom
28:00 - Why “debt-free is the new sexy”
35:00 - You don’t need a big idea, just the courage to take the first step
RESOURCES + LINKS
Get Mark’s book: Life of Your Dreams Here.
Watch Natalie’s Free 90-Minute Training To Learn Her 5-Step Playbook To Start Or Scale A Freedom-Based Business. Sign Up Here.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Scre…
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466: We Sold a Company for $745M - Here’s the Reality Behind The Scenes: A Raw Conversation with Kass + Mike Lazerow
5 juni 2025 · 1 uur 2 min
Kass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all. Lees meer
They don’t hold back. From the tough lessons they’ve learned as partners and parents to the playbook they’ve developed for building a business that lasts, you’ll walk away with the inside scoop on what it really takes to build a wildly successful business… and stay married while doing it.
TIMESTAMPS
00:00 - Introduction to Mike and Kass Lazerow
01:22 - Why co-founder partnerships succeed, or fail
02:38 - How to navigate working together as a couple
05:11 - The must-ask questions before choosing a business partner
07:28 - Equity splits, work ethic, and setting expectations
12:03 - The reality of balance for entrepreneurial families
14:27 - Building businesses during early parenting years
21:18 - The V2MOM framework for focus and decision-making
29:17 - Identifying the key levers that drive business growth
32:34 - Common mistakes in hiring and building a team
36:18 - Scripts and frameworks for difficult conversations
40:20 - Legal foundations every founder should know
45:41 - The emotional side of entrepreneurship and building wealth
49:42 - Rethinking money, freedom, and legacy
55:24 - What success really looks like in business and life
RESOURCES + LINKS
Grab Kass + Mike’s New Book Shoveling Shit Here: kassandmike.com/the-book
Get The Small Business Planner Here - The Tool Every Founder Needs To Organize + Run Every Detail Of Their Business, From Legal Documents + Contracts To Systems, SOPs, + Essential Operations.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Busines…
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465: How to Build a Personal Brand That Attracts Opportunities (Even When You’re Offline)
29 mei 2025 · 16 min
If you stopped posting on social media tomorrow… would your business keep growing? Lees meer
In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline.
You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether you're scaling or just getting started, this episode will help you turn your brand into your biggest business asset.
TIMESTAMPS
00:00 - If you stop posting tomorrow… would your brand still work for you?
01:10 - Why your visuals don’t matter as much as you think
01:30 - Pillar #1: Positioning - the power of owning one clear thing
02:59 - Pillar #2: Presence - how to show up in rooms that already hold trust
05:02 - Pillar #3: Proof - how to turn interest into trust and trust into sales
06:56 - The secret to getting in the rooms where deals and referrals happen
08:17 - What kind of content actually builds authority and attracts buyers
09:42 - Why thought leadership means sharing your perspective, not just tips
10:30 - How your personal brand pre-qualifies leads and collapses sales time
11:50 - The difference between being just another option, and the obvious choice
12:43 - The real goal: A brand so clear and credible, it attracts the right people… even when you’re offline
RESOURCES + LINKS
Your magnetic brand starts here. Grab The Ultimate Personal Brand Guide for Entrepreneurs free now: https://www.bossbabe.com/personal-brand-guide
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.
Want a personal brand that looks as polished as it feels? Our B-Roll Guide shows you how to film, edit + organize high-quality B-roll using just your phone. Perfect for building authority with content that actually converts. Get it right here.
Learn how to Start or Scale a Freedom-Bas…
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464: Erin Claire Jones on Launching a Book Postpartum + Creating Life Operating Systems with Human Design
22 mei 2025 · 32 min
Erin Claire Jones is one of the world’s leading experts in Human Design and she’s back on the podcast for a conversation that goes way beyond the chart. Lees meer
Natalie and Erin dive deep into what it really looks like to birth a book and a baby at the same time, navigating business launches with limited time, and learning how to work with (not against) your natural energy. Whether you’re a Generator trying to find balance, a Manifesting Generator embracing your multi-passionate nature, or just curious about how Human Design can support your parenting, this episode is packed with powerful insights.
Erin also breaks down how each type - Generator, MG, Projector, Manifestor + Reflector - can approach launches, decisions, and daily life in a more aligned way. If you’re ready to confidently make decisions that align with your goals, in both business and life, this episode is a must-listen.
TIMESTAMPS
00:00 The story behind Erin’s new book (and how it came to life postpartum)
02:00 What launching a book with a baby + toddler actually looks like
04:30 When to go hard, and when to scale back in a launch season
06:10 How Erin’s Human Design as a Projector impacts her work style
10:15 A breakdown of the 5 Human Design types and how each launches differently
13:00 Why parenting and business both require constant recalibration
14:00 A powerful tip for Generators: community = opportunity
16:20 What it means to be “invited” as a Projector (and how to still pitch)
19:00 How Natalie + Erin parent through the lens of Human Design
23:00 How to use the book as a real-time guide for decisions and relationships
25:00 What’s next for Erin post-launch (and what rest really looks like)
RESOURCES + LINKS
Erin’s Book, How Do You Choose: A Human Design Guide To What’s Best For You At Work, In Love, And In Life, Is Available Now! Get It Here.
Get Your Personalized Human Design Blueprint Here. (Use Code BOSSBABE For A Discount)
Become Human Design Coaching Certified With Erin Here. …
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463: Why Most Entrepreneurs Stay Stuck at Six Figures (And How to Break Through)
15 mei 2025 · 22 min
Everyone online talks about reaching six-figures like it’s the ultimate goal, but what happens when you get there and realize you’re still overwhelmed, overworked, and underpaid? Lees meer
In this episode, Natalie breaks down why so many entrepreneurs get stuck at $100K and what it actually takes to break through. She shares the common myths keeping people spinning (like “just add more offers” or “wait to hire until you can afford it”) and reveals the real shifts, both strategic and mindset, that unlock sustainable growth.
If you’re ready to simplify, systemize, and scale in a way that actually feels good, this one’s for you.
TIMESTAMPS
00:00 - Why six figures isn’t the freedom milestone you thought it’d be
01:03 - The real reason hustle stops working when you try to scale
02:36 - What it looks like to wear every hat (and why it’s unsustainable)
03:06 - The sneaky mindset traps that turn a plateau into your ceiling
04:03 - Three growth myths that sound smart, but actually keep you stuck
05:34 - Why the fastest growth often comes from doing less, not more
06:04 - Step 1: Simplify - get radically clear on what’s working
06:34 - Step 2: Automate - how tech can become your first hire
07:29 - Step 3: Delegate - and finally stop doing it all yourself
07:59 - How to shift from operator to true CEO (without losing momentum)
10:12 - What high-level CEOs actually spend their time on
12:13 - Why scaling revenue without profit leads straight to burnout
15:33 - The silent profit leaks draining your business behind the scenes
16:20 - The middle-class business trap + how to break free from it
17:35 - The shift that turns your business into a freedom vehicle
RESOURCES + LINKS
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - Start Today for Just $97.
Learn how to Start or Scale a Freedom-Based Business With This Free Training.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strateg…
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462: My Biggest Leadership Mistakes + Regrets
8 mei 2025 · 20 min
No one talks enough about the hard parts of leadership - the moments you wish you could take back, the decisions that didn’t go as planned, and the lessons that only hindsight can teach. Lees meer
In this episode, Natalie pulls back the curtain on the biggest leadership mistakes she’s made over the years. From hiring too fast to ignoring gut instincts, and losing herself in the business, Natalie shares what she would do differently, what she’s learned the hard way, and how she’s leading now.
Whether you’re building your first team or already leading one, this episode will give you the honest insights most people don’t share. Let’s dive in!
TIMESTAMPS
00:00 Why we’re talking about leadership mistakes today + why more founders need to
03:05 The hard truth about hiring fast and leading without clarity
07:40 What happened when Natalie didn’t listen to her gut
11:20 The hidden cost of avoiding hard conversations
16:00 How people-pleasing led to a leadership identity crisis
20:45 A breakdown that forced a breakthrough in how she leads
25:10 The biggest regret + what she’d do differently now
28:50 What “healthy leadership” looks like today inside Bossbabe
31:20 Natalie’s challenge to every founder who wants to grow with integrity
RESOURCES + LINKS
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.
Learn how to Start or Scale a Freedom-Based Business with this free training: www.bossbabe.com/class.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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461: How to Trust Yourself Again After a Hard Season in Business
1 mei 2025 · 19 min
After a hard season in business, it’s easy to stop trusting your decisions and instincts. Lees meer
In this episode, Natalie breaks down why self-trust erodes after setbacks and how to rebuild it through small, intentional actions. You’ll learn how to separate fear from intuition, why reflection can easily turn into obsession, and the simple shifts that rebuild your confidence from the inside out.
If you’ve been feeling stuck, second-guessing yourself, or waiting to feel "ready," this episode will show you how to start leading again.
TIMESTAMPS
00:00 Why rebuilding after a hard season starts with self-trust, not strategy
00:50 How failure impacts your identity more than you realize
02:06 The sneaky way doubt starts slowing your momentum
02:58 Fear vs. intuition: a simple framework to tell them apart
05:19 Why self-trust isn’t just mindset work (and what to do instead)
06:46 How small decisions rebuild big confidence
07:59 What really keeps entrepreneurs stuck after setbacks
08:46 How to reflect without spiraling or self-sabotaging
10:40 A practical way to rebuild momentum without the pressure to be perfect
13:13 One tiny decision that helped Natalie reclaim her leadership
RESOURCES + LINKS
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.
Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).
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460: Growing Up With a Wildly Successful Mom (+ Becoming One Yourself) With Kate Northrup
24 april 2025 · 56 min
What’s it really like growing up with a wildly successful mother, and then becoming one yourself? Lees meer
Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on work, freedom, and motherhood.
Whether you’re balancing motherhood and ambition, healing childhood patterns, or redefining success on your terms, this conversation will leave you feeling seen, supported, and inspired.
TIMESTAMPS
00:00 - Natalie introduces Kate Northrup and sets the scene for a candid conversation about growing up with a successful mom, building a business, and redefining success on your own terms.
00:41 - Growing up with a famous mom: what Kate learned from watching Dr. Christiane Northrup’s career up close.
05:15 - Early lessons about freedom, ambition, and why Kate knew she wanted a different kind of life.
09:06 - How Kate approaches work travel with her daughters — and why their emotional security looks different from her own childhood.
10:53 - The pivotal repair work between Kate and her mom after a childhood of distance.
17:32 - Motherhood as an identity reckoning: Kate shares how birth trauma and postpartum survival shaped her life and business.
24:09 - How motherhood actually strengthens intuitive business leadership and why trusting your instincts is critical for long-term success.
28:37 - How Kate structures her business today to align with her body, seasons, and energy — creating more freedom without sacrificing growth.
35:15 - The surprising revenue impact of launching less often and how simplifying actually led to doubling results.
38:56 - How societal conditioning ties productivity to worth + how Kate broke free from the “busy equals valuable” mindset.
47:25 - Why not savoring every moment of early…
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459: The Business Audit You Need to Do Right Now to Unlock Your Next Level
17 april 2025 · 18 min
What if your next level of growth isn’t in a new strategy, but in your existing business?
In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle.
She’ll guide you through how to assess your offers, leads, sales process, operations, and leadership — so you can stop guessing, start optimizing, and finally build momentum again.
If you’re ready to grow without doing more — this is the audit that will show you how. It’s time to pause, reflect, and lead from a new level. Lees meerTIMESTAMPS
00:00 - You don’t need another strategy — you need a business audit
00:29 - The biggest mistake entrepreneurs make when trying to grow
00:57 - Step 1: Audit your revenue streams — what’s profitable vs. just taking up space
02:19 - The magic of simplifying instead of scaling complexity
03:11 - Step 2: Audit your lead gen — where are your best leads really coming from?
04:39 - Visibility ≠ leads — how to stop wasting time on the wrong platforms
05:56 - Step 3: Audit your sales process — where are your conversions leaking?
07:54 - How to fix friction and boost conversion with simple tweaks
08:29 - Step 4: Audit your operations — what tasks are slowing you down?
09:55 - Operational bottlenecks that stall growth (and what to automate or delegate)
10:51 - Step 5: Audit your leadership — are you the bottleneck?
12:17 - Why your business will only grow to the level you’re willing to lead it
13:12 - How to actually do your audit and uncover what’s been keeping you stuck
14:08 - Your next level isn’t “out there” — it’s already inside your business
14:53 - Real results from members inside The Société who’ve run this audit
15:22 - Leave a review and unlock Natalie’s 7-Figure CEO Operating System (for free!)RESOURCES + LINKS
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458: The Myth of “Having It All” + The Playbook to Thriving as a CEO/Mama
10 april 2025 · 40 min
We’ve all heard the phrase “you can have it all” — but is it actually serving us?
In this episode, Natalie challenges the myth of having it all and shares what it really looks like to thrive as a CEO and a mother — without burning out, running on empty, or constantly questioning if you're doing enough.
Whether you’re a parent or simply juggling a lot, you’ll walk away with a powerful reframe on success, a clear strategy for setting aligned priorities, and practical tools for protecting your time, energy, and well-being.
If you’ve been feeling stretched thin, this is the mindset shift you’ve been needing. Lees meerTIMESTAMPS
00:00 - Why the idea of “having it all” is keeping high-achieving women stuck
01:26 - The real question: Do you even want it all — and at what cost?
04:06 - How becoming a mom ended Natalie’s people-pleasing era (and why that changed everything)
06:55 - Recognizing the martyr pattern — and how to break free from it
10:13 - The truth behind thriving women: It starts with support systems
16:08 - Redefining “mom guilt” and how to shift into empowered ambition
18:17 - The 3-question framework to define your version of success
22:48 - The exact things Natalie let go of to reach her biggest goals
25:38 - How to prioritize like a CEO and protect your energy
28:17 - When to outsource, automate, or ask for help (and why it matters)
31:04 - Build a schedule that reflects your actual values — not just what looks impressive
34:49 - A challenge: What’s one thing you can release to make space for what matters?RESOURCES + LINKS
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The Let Them Theory Book Natalie Mentions In This Episode.
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457: The Formula That Guarantees Virality: How to Grow an Audience of Engagers + Buyers
3 april 2025 · 30 min
Going viral isn’t luck — it’s a system. Lees meer
In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth.
This isn’t about copying trends or hoping a post takes off. It’s about following a step-by-step process that guarantees more reach, more visibility, and more impact.
And if you're inside of The Société, don’t forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today.
TIMESTAMPS
00:00 - Why going viral isn’t luck — and what most people get wrong
01:29 - The 10x10 method that reveals the secret behind every viral post
03:16 - How to use AI to create better content in half the time
04:35 - The real reason your content isn’t taking off (yet)
06:25 - Why your first 50 posts matter more than you think
08:17 - How to find content inspiration outside your niche
10:01 - Five viral hook styles you should be testing
13:13 - Case studies: From 280 followers to 2M+ views
17:16 - Turning research into results — the secret to repeatable virality
24:01 - What to do after you go viral to build long-term momentum
RESOURCES + LINKS
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