Open Residency

Afleveringen

1. Kallaway - The Most Valuable Content Training For Business Owners You'll Ever Watch

   19 oktober 2026 · 2 uur 4 min

   Afspelen
   Get Kallaway’s free Content Strategy Playbook → openresidency.com/kallaway-playbook Lees meer

   Try Sandcastles, the AI content tool from the live demo → sandcastles.ai

   How to connect Sandcastles MCP to any AI platform: help.sandcastles.ai

   Join Kallaway’s 4 week content growth program (closes October 25): kallaway.co/launch

   Work with Kallaway 1:1 to scale your content: kallaway.co/contact

   Watch Kallaway’s first episode → Open Residency x Kallaway

   Kallaway has built three seven-figure businesses on content, and this is his second time on the show. A year after his first episode, he explains why most content has stopped working and the four ways left to stand out in a crowded niche: better ideas, more advanced takes, better proof and better storytelling.

   Then he shares his screen for a live demo of Sandcastles, the AI content tool he co-founded, using it with Claude on his own channel, on a plastic surgeon starting from zero, and on Mark’s channel. We also get into how he brings in 10,000 to 15,000 emails a month from short form, why he turned his views down on purpose, and how the predictions he made last year held up.

   🔗 KALLAWAY
   Instagram: @kallaway

   ⚡ POWERED BY
   beehiiv: Use code MARK30 for 30% off your first three months → beehiiv.com/openresidency
   Ketone IQ: Visit ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
   Wispr Flow: Get 1 month of Wispr Flow Pro free with code OPENRESIDENCY → wisprflow.ai

   ⏱️ CHAPTERS
   00:00:00 Trailer
   00:00:42 Social Media Has Split Into Different Games
   00:02:27 Why Copycats Are a Bigger Problem Than AI
   00:03:59 Why Your Content Stopped Working
   00:10:29 The 4 Ways Left to Stay Competitive
   00:15:40 Why He Turned His Views Down on Purpose
   00:20:55 Proof Is the Ultimate Separator
   00:22:27 Why Mark Stopped Hiding His Numbers
   00:28:27 Why Stories Sell Better Than Facts
   00:30:03 Why Distribution Is the Final Moat
   00:31:32 Fol…

2. Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out

   28 september 2026 · 2 uur 7 min

   Afspelen
   Learn more about the Kinnect Foundation, Kith’s nonprofit → kinnectfoundation.org Lees meer

   Ronnie Fieg is giving you The Kith Playbook: seven decisions behind the brand, from no paid ads to stores worth the trip → Get the playbook

   Ronnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels.

   We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand.

   🔗 RONNIE FIEG
   Website: kith.com
   Instagram: @ronniefieg
   Instagram (Kith): @kith
   Download the Kith App: kith.com/pages/kith-app

   🎙️ OPEN RESIDENCY
   Instagram: @openresidency
   Instagram: @markbrazil
   LinkedIn: Mark Mastrandrea
   Website: openresidency.com
   Email: info@openresidency.com

   ⏱️ CHAPTERS
   00:00:00 Trailer
   00:01:08 What 15 Years on the Sales Floor Taught Him
   00:10:17 The Difference Between Taste and Style
   00:17:57 The Golf Collab He Almost Said No To
   00:21:45 The 2007 ASICS Shoe Nobody Recognized
   00:29:00 Why He Walked Away From 800 Visitors a Day
   00:39:10 Six Samples to Get One Hoodie Right
   00:43:46 Give People More Than What They Pay For
   00:51:16 He Still Buys 6 to 8 Pairs of Shoes a Week
   00:57:18 The New Luxury Is Emotion, Not Price
   01:02:39 Why Kith Spends on Stores, Not Ads
   01:10:11 Why Kith Drops Something New Every Monday
   01:13:59 The BMW Poster That Became a Collab
   01:19:54 The Ideas BMW and Coca-Cola Said No To
   01:27:33 The Trips Where Nobody Is Asked to Post
   01:32:03 Why Giorgio Armani Is His Proudest Collab
   01:36:14 From Lifelong Fan to Knicks Creative Director
   01:46:53 What Building Kith Has Cost Him
   01:52:44 How Kith Mentors High School Students
   01:54:12 Every Kith Shoe in One Book
   01:56:44 Where Kith Goes in the Next 15 Years
   01:59:14 Quickstrike Questions

3. Paddy Galloway - 2 Hour Youtube Masterclass From The World's Highest-Paid Strategist

   14 september 2026 · 2 uur 45 min

   Afspelen
   Paddy Galloway is giving you The Virality Playbook — 50 thumbnails per video for Red Bull → Get the free playbook Lees meer

   Paddy Galloway has generated over 50 billion views for clients including Red Bull, MrBeast, and the Philadelphia Eagles. He's the highest-paid YouTube strategist in the world, and in this conversation he explains how viral content actually gets built. Paddy covers his complete system for ideation, packaging, and retention, and why the next decade will reward whoever controls attention.

   You'll hear about the CCN framework, the 100-to-1 idea funnel, and the title and thumbnail principles that can multiply a video's performance by 40x overnight. Paddy talks about why most brand YouTube channels fail, and what separates content that performs from content that gets ignored. This is applied strategy from someone who's proven the model at scale.

   🔗 PADDY GALLOWAY
   Website: paddygalloway.com
   Course: Paddy Galloway Accelerator
   Newsletter: Join Paddy’s newsletter
   Instagram: @paddygalloway
   X: @PaddyG96
   YouTube: Paddy Galloway
   LinkedIn: Paddy Galloway

   🎙️ OPEN RESIDENCY
   Instagram: @openresidency
   Mark’s Instagram: @markbrazil
   Mark’s LinkedIn: Mark Mastrandrea
   Website: openresidency.com
   Email: info@openresidency.com

   ⚡ POWERED BY
   Ketone IQ: Get 30% off your subscription order, plus a free gift with your second order → ketone.com/openresidency
   Wispr Flow: Get one month of Wispr Flow Pro free with code OPENRESIDENCY → Try Wispr Flow
   Momentous: Use code OPENRESIDENCY for up to 35% off your first order → livemomentous.com

   beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/ctemqv
   1 of 10: 1of10.com/affiliate/openresidency

   ⏱️ CHAPTERS
   00:00:00 Trailer
   00:01:00 How Red Bull Went From 400K to 9M Views
   00:04:09 Why Every Other Business Moat Is Dying
   00:09:03 Your Idea Caps Your Views Before You Film
   00:16:36 What He Learns From 100-Subscriber Channels
   00:21:02 The Three Viewers Every Video Has to Hit
   00:29:17 Why Your Audience Won't Follow You Anywhere
   00:33:24 Wh…

4. Roman Khan - He Went From -$3M In Debt To $13M In Cash Using This Playbook

   1 september 2026 · 3 uur 5 min

   Afspelen
   We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/roman-khan-playbook?utm_source=spotify&utm_medium=description&utm_campaign=roman_khan_playbook Lees meer

   Roman Khan was $3 million in the hole at 32. By the time he hit his late thirties, he pulled eight figures in cash out of his businesses without selling a single one. The founder of Peak21 and the operator behind Linjer, Raycon, and Nutrition Kitchen walks through the supply chain mechanics that made it possible: bill of materials, payment terms, consignment structures, and how to make your supplier front the capital. He covers dividend recaps, the red/green/blue Slack system he uses to manage 110 people across six cities, and the A Method hiring framework that cut his team turnover by half. This one's part operator manual, part wealth-building case study.

   ⏱️ CHAPTERS
   00:00:00 Trailer
   00:01:01 -$3M In Debt To $13M In Cash
   00:02:19 The Four Levers of Supply Chain
   00:03:16 What a Bill of Materials Actually Is
   00:05:37 Why 99 of 100 Founders Have No Bill of Materials
   00:17:35 How to Negotiate Price Breaks
   00:27:02 Tariffs and Who Eats the Cost
   00:29:45 Payment Terms and the Float That Funds You
   00:34:12 Consignment: The Holy Grail of Payment Terms
   00:36:12 Turning Your Supplier Into Your Bank
   00:43:07 Closing the Books by the 15th Every Month
   00:45:32 Pulling 75% of Profits Out Every Month
   00:48:18 Why You Work for Zuck, Not Yourself
   00:53:19 How a Dividend Recap Works
   01:00:33 Where He Puts the Cash
   01:08:02 Spotting AppLovin Before Wall Street
   01:13:17 Picks and Shovels Over Consumer Brands
   01:16:58 Splitting an $85M Ad Budget by Channel
   01:21:53 Day Rates, Fixed Fees and Paying Creators
   01:24:07 What's Broken in Your Meta Account
   01:33:12 The One Metric He Watches in Meta
   01:38:04 $70M Spent on YouTube Sponsorships
   01:44:04 4X-ing Influencer Outreach With AI
   01:53:02 Why Localization Is the Last Big Unlock
   01:56:57 Becoming the Supplier He Buys From
   02:02:54 H…

5. Nima Jalali - Salt & Stone's Founder Breaks Down His 9 Figure Brand

   17 augustus 2026 · 1 uur 10 min

   Afspelen
   Nima Jalali is giving you The Salt and Stone Founder Playbook, every framework from profitable day one to nine-figure exits → https://openresidency.com/nima-jalali-playbook Lees meer

   Nima Jalali built Salt and Stone to 9 figures in revenue, stayed profitable from day one, and ran the company for years without outside investors. He shares the three pillars that turned his deodorant into a bestseller on Amazon and in Sephora, plus how he closed two major liquidity events in under 18 months while keeping control. He also gets specific about finding manufacturers without using Alibaba, the collaboration strategy that led to partnerships with Brain Dead, Aritzia, and Kendall Jenner's 818, and the mindset that carried him through two PE deals that reportedly totaled over $500M.

   🔗 NIMA JALALI
   Website: https://www.saltandstone.com
   Instagram: https://www.instagram.com/nimajalali
   LinkedIn: https://www.linkedin.com/in/nima-jalali-07367568

   🎙️ OPEN RESIDENCY
   Instagram: https://www.instagram.com/openresidency/
   Instagram: https://www.instagram.com/markbrazil/
   LinkedIn: https://www.linkedin.com/in/markmastrandrea/
   Website: https://openresidency.com/
   Email: info@openresidency.com

   ⚡ POWERED BY
   Wispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → http://ref.wisprflow.ai/open-residency-aug26
   Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://www.livemomentous.com/

   CHAPTERS
   00:00:00 Trailer
   00:00:51 The Snowboarder Who Went Pro
   00:03:36 From ACL to Starting a Brand
   00:10:49 Why Deodorant Over Everything
   00:18:48 The Formula That Took Years
   00:21:55 Outselling P&G and Unilever
   00:25:38 Number One at Sephora and Amazon
   00:31:32 Why Collabs Aren't About the Money
   00:35:21 Building 9 Figure Brand Fully Remote
   00:47:43 Two Bites of the Apple
   00:54:43 Why He Left Money on the Table
   01:01:25 Quickstrike Questions

6. Tyler Denk - If You Own a Business, You Must Start a Newsletter in 2026

   3 augustus 2026 · 2 uur 3 min

   Afspelen
   Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbook Lees meer

   Tyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition.

   You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics.

   ⏱ CHAPTERS
   00:00:00 Trailer
   00:00:42 What Big Desk Energy Actually Is
   00:02:50 Building in Public Before the Product
   00:07:31 Pre-Launch Waitlist Strategy
   00:09:13 Email Gates and the Content Flywheel
   00:11:58 Referral Programs and Beyond
   00:17:13 The Boost Network and Cross-Promotion
   00:21:27 Lead Magnets That Actually Convert
   00:24:26 Five Ways to Monetize a Newsletter
   00:28:39 Direct Sponsorships and the Media Kit
   00:41:44 Digital Products and Paid Subscriptions
   00:47:54 The Costa Rica Founder Mastermind
   00:52:39 Building in Public: Wins and Backfires
   01:06:24 The beehiiv MCP and Agentic Workflows
   01:26:38 Creator Economy in the AI Era
   01:31:27 Running 130 People Fully Remote
   01:35:32 Weekly Success List and All-Hands Rhythm
   01:42:51 The $12.5M Series A in Six Days
   01:50:29 Quickstrike Questions

   🔗 TYLER DENK
   Website: https://bigdeskenergy.com
   Instagram: https://www.instagram.com/tylerdenk_/
   X: https://x.com/denk_tweets
   LinkedIn: https://www.linkedin.com/in/tyler-denk/

   🎙 OPEN RESIDENCY
   Instagram: https://www.instagram.com/openresidency/
   Instagram: https://www.instagram.com/markbrazil/
   LinkedIn: https://www.linkedin.com/in/markmastrandrea/
   Website: https://openresidency.c…

7. Remy Gaskell - The Only AI Masterclass You’ll Ever Need

   22 juli 2026 · 2 uur 24 min

   Afspelen
   Remy is giving you The AI Agent OS Playbook, everything from this episode in one free PDF → https://openresidency.com/remy-gaskell-playbook?utm_source=spotify&utm_medium=description&utm_campaign=remy_gaskell_playbook Lees meer

   Remy Gaskell is a self-taught AI operator who teaches founders to run their businesses on AI agents.

   Most founders type prompts into a chat box one at a time and start from zero every session. Remy runs at 5-10x the output because he stopped chatting and built an operating system his AI already understands. In this episode he takes the whole thing apart: the shift to agents, the exact files on his own machine, and how to build one yourself.

   🧠 AI ONBOARD
   You re-explain your business in every new chat because your AI forgets the second you close the window. AI Onboard is Remy's Claude Code plugin that builds your whole AI operating system in one guided session, so it never forgets again. Half off for our audience → https://openresidency.com/onboard?utm_source=spotify&utm_medium=description&utm_campaign=ai-onboard

   ⏱️ CHAPTERS
   00:00:00 Trailer
   00:01:21 The shift from chat to agents
   00:04:04 What "agent" actually means
   00:11:08 The observe-think-act loop
   00:18:01 Live demo: analyzing an Instagram Reel
   00:20:24 Tuning an agent vs building one
   00:22:45 Context files and the CLAUDE.md
   00:44:03 A memory system that improves itself
   00:52:06 MCP connectors, the universal translator
   00:59:21 Security and permissions
   01:02:19 Starter tool stack, Apify to Composio
   01:18:21 Skills as SOPs for your AI
   01:47:34 The Agent OS folder structure
   02:06:46 The future of teams and intrapreneurship
   02:16:20 Quickfire questions

   🔗 AI WITH REMY
   Course: https://go.theaicourse.ai/open-residency-spotify
   Newsletter: https://go.aiwithremy.com/open-residency-spotify
   Instagram: https://www.instagram.com/aiwithremy/
   LinkedIn: https://www.linkedin.com/in/remygaskell/

   Apify: 25% OFF all Apify plans for your first 3 months with code 25REMY → https://www.apify.com?fpr=remy

   🎙️ OPEN RESI…

8. John Terzian - How He Built One of America's Most Exclusive Hospitality Empires

   8 juli 2026 · 1 uur 32 min

   Afspelen
   In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing. Lees meer

   We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!

   📬 Get in Touch with Open Residency
   Instagram: https://www.instagram.com/openresidency/
   Instagram: https://www.instagram.com/markbrazil/
   LinkedIn: https://www.linkedin.com/in/markmastrandrea/
   Website: https://openresidency.com/
   Email: info@openresidency.com

   🎯 Powered by
   Wispr Flow -
   Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro
   Momentous -
   Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order
   Ketone-IQ -
   Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.

   00:00:00 Trailer
   00:01:15 Scarcity as the Core Strategy
   00:05:00 The No Photos Policy Origin
   00:07:07 Convincing the Wynn to Go No Photos
   00:11:48 First 90 Days Opening a Venue
   00:13:03 Chiaroscuro Lighting Philosophy
   00:18:40 H. Wood Club Shutdown at 27
   00:21:54 Word of Mouth vs. Paid Marketing
   00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs
   00:45:34 The X Team and VIP Rolodex CRM
   00:52:28 Bird Streets Club and the Members Model
   01:03:55 Sports Hospitality, SoFi and the Cavs
   01:12:39 H. Wood Media and the Magic Johnson Doc
   01:16:32 888 Midas and Investing with Caleb Williams
   01:20:05 Hakkasan Deal and the Diafa Partnership
   01:28:54 …

9. Greg LaVecchia - How Bloom Built the Playbook Every Founder Will Copy in 2026

   30 juni 2026 · 2 uur 20 min

   Afspelen
   Greg Lavecchia is giving you the Bloom Influencer Playbook — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbook Lees meer

   In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school.

   Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks.

   We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy!

   📬 Get in Touch with Open Residency
   Instagram: https://www.instagram.com/openresidency/
   Instagram: https://www.instagram.com/markbrazil/
   LinkedIn: https://www.linkedin.com/in/markmastrandrea/
   Website: https://openresidency.com/
   Email: info@openresidency.com

   🎯 Powered by

   Wispr Flow
   Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro

   Chargeflow
   Get 60 days of free chargeback management with code OPENRESIDENCY:
   https://chargeflow.io

   Ketone-IQ
   Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment

   ⏱ Chapters

   00:00:00 Trailer
   00:01:08 The Boiler Room Influencer Origin
   00:02:48 Inside the 15 Billion View Machine
   00:03:39 VPN Scouting and Algorithm Hacking
   00:05:28 CPM Framework and No Attribution
   00:06:25 Creative Freedom Over Brand Briefs
   00:15:48 Every Problem Is a Product Problem
   00:21:49 Events Reverse Engineered for Content
   00:24:25 The Vegan Protein Loud Minority Lesson
   00:29:57 TikTok vs. TikTok Shop as Two Separate Games
   00:34:00 The $1.36M Restock Day
   00:37:09 Validity Marketing and Building in Public
   00:48:20 Winning…

10. Georgios Frangulis - The Franchising Playbook That Built 1,000 Stores In 9 Years

    18 juni 2026 · 1 uur 53 min

    Afspelen
    Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook Lees meer

    In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.

    We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!

    📬 Get in Touch with Open Residency
    Instagram: https://www.instagram.com/openresidency/
    Instagram: https://www.instagram.com/markbrazil/
    LinkedIn: https://www.linkedin.com/in/markmastrandrea/
    Website: https://openresidency.com/
    Email: info@openresidency.com

    🎯 Powered by
    Ketone-IQ -
    Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
    Momentous -
    Go to livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order
    Wispr Flow-
    Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro

    00:00:00 Trailer
    00:01:05 Franchising 101
    00:04:19 What Franchisees Actually Get
    00:07:53 Royalties, Fees, Marketing Fund
    00:12:13 The Multi-Unit Franchisee Playbook
    00:13:27 Unit Economics, 15 to 18 Percent EBITDA
    00:18:31 Why Oak Berry Went Corporate in the US
    00:25:01 Master Franchise Structure Explained
    00:42:04 Verticalization, the $15M Factory Bet
    00:49:41 The Amazon Supply Chain
    00:55:47 The Origin Story, Cancer, and First Store
    01:06:45 The Insurance Check …

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