Paul Green's MSP Marketing Podcast
Alle afleveringen
367 afleveringen, van nieuw naar oud
-
Danger! Never assume your MSP’s clients are loyal
18 november 2025 · 26 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 314 of the MSP Marketing Podcast with me, Paul Green. This week…
Danger! Never assume your MSP’s clients are loyal: It’s hard for MSPs to win a client, but when they do join you, they stay with you for years. But what if that retention leads to a false sense of security?
The reason your MSP’s marketing is so hard: MSPs often struggle, not just with knowing what marketing to do, but also with implementing it. And yet implementation is the secret sauce.
Does your MSP spend this much acquiring a new client?: My special guest is a true marketing expert and he’s very good at focusing the MSPs that he works with on two figures – the cost of acquiring a new client and their average lifetime value – and how these figures affect their marketing.
The Marketing Minute: Don’t miss this game changing CRM marketing tip.
Danger! Never assume your MSP’s clients are loyal
As an MSP, have you been lulled into a false sense of security? It’s hard for you to win a client, but when they do join you, they stay with you for years, right? But what if that retention was not because they’re in love with your service, but because it’s such a mind blowing event for them to think about switching to another MSP, so it just feels easier to stay with you.
If this hasn’t happened to you yet, are you confident that right now a client isn’t secretly looking into leaving? Here’s a simple solution to proactively work on your retention without having to do tons of extra work, and you might even generate some extra revenue along the way.
Most MSPs I meet are rightly proud of how long their clients stay with them. You’ll hear them say things like, Oh yeah, we’ve still got our first ever client from 10 years ago, or, Our retention rate is 98%. And on the surface that’s brilliant, but here’s the uncomfortable truth… a lot of that so-called loyalty isn’t really loyalty at all. It’s just inertia. Your clients aren’t staying because the…
-
Why people don’t believe your MSP’s reviews
11 november 2025 · 27 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 313 of the MSP Marketing Podcast with me, Paul Green. This week…
Why people don’t believe your MSP’s reviews: People trust what other people say about you more than what you say about yourself. But if all your reviews sound the same they lose their power.
Why your technicians won’t sell (even to help the client): One of the most frustrating things for MSPs is when your technicians won’t recommend a service you offer when talking to clients, for fear of appearing salesy. Here’s what to do…
How ordinary business owners feel about AI: Let’s talk about AI attitudes of the people that MSPs want to reach. My special guest today is an expert in AI and he’s going to tell you how ordinary business owners and managers feel about it.
The Marketing Minute: Don’t miss these tips to maximise your hard work in generating new leads.
Why people don’t believe your MSP’s reviews
People are so skeptical these days and when they’re looking at your MSP’s reviews, if they see certain words and phrases they might not believe the reviews are true. I know this sounds crazy because it’s not like you’re selling a product on Amazon and paying for fake reviews, but the reality is not all social proof is equal. You’ve got to make sure that people say the right things about your MSP. Let’s explore how to do that, how to collect social proof that always works, and the best way to guide people on what to say without your reviews ever seeming fake.
Social proof is one of the most powerful tools in your marketing toolkit. People trust what other people say about you more than what you say about yourself. But here’s the catch, if your reviews all sound the same, they lose their power. Think about it, how many times have you seen a review that says great service or would recommend or very professional, and that’s all it says? I mean, there’s nothing wrong with those comments, but when every review looks like that, they stop feelin…
-
Why being the cheapest MSP is a bad strategy
4 november 2025 · 31 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 312 of the MSP Marketing Podcast with me, Paul Green. This week…
Why being the cheapest MSP is a bad strategy: If your marketing strategy is to be the cheapest MSP around, what you’re actually doing is setting yourself up to attract the worst clients, who create the most noise and generate the least amount of profit.
The #1 all time secret of epic MSP marketing: The marketing winners aren’t smarter and don’t necessarily work harder than everyone else. They just get more of the right stuff implemented really fast.
DANGER: Most MSPs have confused messaging: My special guest is an expert at making messaging simple. Your eyes are about to be opened as to how confused messaging is killing your MSP marketing efforts dead.
The Marketing Minute: Don’t miss this simple email signature marketing idea that can make a big impact.
Why being the cheapest MSP is a bad strategy
If your marketing strategy is to be the cheapest MSP around, then you’re setting yourself up for a world of pain. Lots of MSPs do this because when you’re not very good at marketing, which most MSPs aren’t, it just seems like the easiest thing to do… offer a good service, deliver it at a good price. But what you’re actually doing is setting yourself up to attract the worst clients, who create the most noise and generate the least amount of profit.
If you don’t today, have the confidence to put up your prices, to be the most expensive MSP in your marketplace, let me tell you why you owe it to your existing clients, your future clients, yourself and your family to do this.
On the surface, being the cheapest MSP feels like a good idea because everyone likes a bargain, but being the cheapest is not a winning strategy.
It attracts completely the wrong kind of clients. The ones who are constantly haggling, they’re always looking for shortcuts and they just don’t value what you do for them. In fact, they’ll leave the moment that someone els…
-
Is your MSP wasting time on marketing?
28 oktober 2025 · 25 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 311 of the MSP Marketing Podcast with me, Paul Green. This week…
Is your MSP wasting time on marketing?: Here’s a tactic that all pro marketers use, yet very few MSPs are even aware of. It’s going to save you time and it could even help you find a brand new client.
7 MASSIVE mistakes that stop MSPs generating leads: Most MSPs make a series of huge mistakes that hobble their lead generation. Here’s how to change that.
This old MSP lead gen tactic never fails: Let’s look at an older way of finding clients for your MSP. My guest is going to explain why this still works and how you can beat the other MSPs who don’t even know that this is still a thing.
The Marketing Minute: Don’t miss these two questions that will add power to your sale pitch.
Is your MSP wasting time on marketing?
If you want nothing more than a new client for your MSP right now, just be careful that you’re not wasting your time in the way that you go about it. Because some MSP’s marketing is a complete waste of time, often because a vital element has been missed out.
Wouldn’t you love to hear about a massive time saver that all pro marketers use, yet very few MSPs are even aware of? You are going to love this because it’s going to save you time and it could even help you find a brand new client.
So what I’m talking about here is repurposing content, and this of course means taking something you’ve already created, let’s say a blog post, and then you turn it into other bits of content so you get more mileage out of it. You’ve already done the hard work once, so why not squeeze every bit of value out of this? And here’s the thing, it’s something that some people frown upon, but trust me as a full-time marketer of 20 years now, it’s an essential thing to do.
The only person who is consuming all of your content across all of your platforms, is you. Different people consume content in different ways.
Some like reading blogs, other…
-
MSPs: This simple upsell generates new MRR AND boosts retention
21 oktober 2025 · 26 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 310 of the MSP Marketing Podcast with me, Paul Green. This week…
MSPs: This simple upsell generates new MRR AND boosts retention: This is something that almost every single client wants but rarely gets from their MSP… a 24/7 at-home support package. And it’s such a simple upsell.
MSPs who do this win new clients faster: If you want to sell your services you have to move people from being someone you talk to mostly on LinkedIn, YouTube, and email, to being someone you talk to on the phone.
MSPs: Use marketing AI like Iron Man, not Terminator: Many MSPs actually do damage to the marketing messages they’re putting out because the AI doesn’t really understand what their end goal is. My guest today is an AI marketing expert and he’s going to tell you how to get it right.
The Marketing Minute: Don’t miss this quick and easy LinkedIn messaging tip.
MSPs: This simple upsell generates new MRR AND boosts retention
Could this be the most valuable upsell any MSP could deploy? It’s something that almost every single client wants but rarely gets from their MSP. And it not only generates new monthly recurring revenue for you but also has a huge and positive effect on retention. Let me tell you what this upsell is and an easy way you can roll it out in the next seven days.
The upsell I’m talking about is an at-home support package. Now think about how most of your clients work these days. They might have an office, they might be completely remote, and of course you are already looking after their office tech, their business tech. But the reality is, as we know, people just work from anywhere these days and they also work at any times – in the evenings, on weekends, sometimes even when they’re on a vacation, on holiday.
And here’s the problem, when they’re working from home out of hours and something goes wrong with their IT, they don’t have anyone to turn to, not unless they wait till Monday morning or somet…
-
Do marketing you can’t automate or scale
14 oktober 2025 · 25 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 309 of the MSP Marketing Podcast with me, Paul Green. This week…
Do marketing you can’t automate or scale: In the early days of trying out new marketing, you can’t always jump straight to automation. Manual testing helps to figure out what marketing actually works for your MSP.
MSPs: Imagine losing 17,000 connections on LinkedIn overnight: You don’t own your connections, your content or your interactions on LinkedIn… they belong to LinkedIn, you just get to borrow them. MSPs should have a combination of borrowed and owned audiences.
The simple video every MSP needs to increase sales: Explainer videos are a key marketing tool and my special guest will explain how to create one and how to make sure it’s something your hottest prospects are desperate to watch.
The Marketing Minute: Don’t miss this quick and easy YouTube marketing tip.
Do marketing you can’t automate or scale
In a world where you can automate almost anything so it can be done at any scale, here’s the strangest advice you are going to hear from me. I believe sometimes you should deliberately do marketing that will never scale up and that you can’t automate, even if that means that you personally have to sit and do a whole chunk of work.
Why would I recommend this? Surely one of my jobs is to make your marketing easier. Well, yes, that’s true once you’ve figured out what marketing works, but doing marketing experiments yourself is an important part of figuring out the specific tactics that’ll work for your MSP.
As business owners, you and I love things that are scalable and repeatable, right? We like processes, automation, efficiency, and yes, that’s where you want to end up with your marketing. But in the early days of trying out a new marketing channel, you can’t always jump straight to automation. And here’s why. Not all marketing works for all businesses. What works brilliantly for the MSP down the road from you might flop for …
-
The 3 big reasons your best technicians might leave you
7 oktober 2025 · 32 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week…
The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons why they might leave and what you can do to address those.
How to turn tech newbies into your MSP’s biggest fans: If you confuse your prospects and clients with technology, it’s likely they will disengage and divert their attention elsewhere. Everything needs to be explained in the easiest possible way.
Control freak? Your MSP may struggle to grow: Business owners are control freaks and often get so caught up in the details that they struggle to grow. My special guest shares how he could help you to improve your business by letting go.
Paul’s Personal Peer Group: Have you ever considered starting a podcast for your MSP? Here’s a few things you should consider before you dive in…
The 3 big reasons your best technicians might leave you
There are many fears that MSP owners have. One of them is of course being breached, another one is running out of cash. But surely one of the greatest fears is that of losing one of your key technicians. And I’m so sorry to even bring this up, but it’s something that we do need to talk about because there are always very specific reasons why any employee leaves any business.
I want to explore the three big reasons that technicians might leave you so you can address those in your MSP before something terrible happens.
You’ve probably heard that people don’t quit businesses, they quit managers or owners… whoever’s managing them.
Well, this is absolutely true, and in fact, studies have consistently shown that 75% of voluntary exits are due to the boss and not due to the role itself. Another survey that I found on Google show that 57% of employees left their job because of frustrations with their manager or leadership.
S…
-
MSPs: Stop using this 2008 marketing tactic
30 september 2025 · 31 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week…
MSPs: Stop using this 2008 marketing tactic: Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Let’s find out which tactics are working for building your email list and lead gen right now.
Why ignoring Copilot damages MSPs’ retention: Whether you love it or hate it, AI tools are here to stay and we know that Microsoft is highly committed to baking Copilot into everything. Let me tell you why.
Can MSPs win clients without embracing video?: The video revolution is happening, and it’s the MSPs who are embracing it who are winning new clients faster. My special guest reveals ways for you to use video easily and also something that he’s calling, the new social SEO.
Paul’s Personal Peer Group: As an MSP owner, do you struggle to let go and delegate tasks to staff or outsource? Let me tell you why it’s such an important step to growing your business.
MSPs: Stop using this 2008 marketing tactic
You’re not doing MySpace marketing, are you? Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Building an email list is still one of the most effective things you can do, but are you asking for email addresses in the most modern way? Let’s find out which tactics are working for building your email list and lead gen right now, and which should have died out alongside MySpace.
What I’m talking about here is lead magnets. Have you heard of those? Let’s discuss what they are, why you should care, and why your approach to them might be stuck in the past. First things first, what is a lead magnet? It’s something valuable that you give away for free in exchange for someone’s contact details. And usually that’s their email address, but sometimes it’s also their phone number or other information.
The whole idea is to attract the right prospects and start a relationship with them …
-
Your MSP should AVOID these AI tools
23 september 2025 · 33 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week…
Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead, here are five AI tools that you should be using right now.
Why your MSP doesn’t stand out (and how to fix that): There are thousands of MSPs to choose from, so why would people choose you? Let me share a couple of good ideas with you and see if I can give you some inspiration.
All successful MSPs have this in common: The easiest way to grow your MSP is to ask someone who’s already done it. My special guest has been growing MSPs for 20 years and has some ideas waiting for you to use.
Paul’s Personal Peer Group: Find out what “relevance increases results” actually means and how can it help with your MSP’s marketing.
Your MSP should AVOID these AI tools
It’s one thing being overwhelmed by your business and not having enough time to find new clients for your MSP, but it’s another thing being overwhelmed with the choices of AI tools that are supposed to save you time and reduce overwhelm in the first place. Have you found the options and variations of AI tools so completely bamboozling? Well, if so, you’re not on your own.
If you want to be more productive, do better marketing and ultimately grow your MSP, here are five AI tools that you should be using right now. And let’s be honest, there is a lot of noise about AI and a lot of it is hype. I follow a lot of AI newsletters very carefully to keep up to date with what’s happening, which of course is a never ending and somewhat overwhelming task in itself. Now while there is a lot of talk of people trying to do amazing things, often when you dive into the amazing things that all of these new tools should be able to do, they just don’t work that way. Well, they kind of work that way, but they’re never reall…
-
Is on-site support a competitive advantage?
16 september 2025 · 23 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week…
Is on-site support a competitive advantage?: Does your MSP still provide on-site support or are you thinking that maybe you should? Your decision could affect how successful your MSP is.
How to find your MSP’s next 5 clients: Let me introduce you to the concept of the Dream 100 and how it could completely change your idea of marketing forever.
Is this the only way MSPs should increase profits?: When profits are down should you reduce costs or focus your time on increasing sales? My special guest is an expert at operations and she’s got a unique spin on this exact problem that you are going to want to hear.
Paul’s Personal Peer Group: Do you have a live chat or instant messaging option on your MSP’s website? There’s so many options it’s hard to know the right one to choose. But I have the answer for you.
Is on-site support a competitive advantage?
Some MSPs do do it, some MSPs make a point of saying, no way. We’re talking about providing on-site support. Obviously back in the day it went without saying, you just did it. But in our modern, remote first world, the need for in-person on-site support has completely changed. So are you still providing it or are you thinking that maybe you should or that you never ever will again, Your decision could affect how successful your MSP is. So let’s explore your options right now.
Let’s be honest, a few years ago having engineers who could turn up at a client’s office and fix something kind of felt like a major selling point, but here we are in 2025 and most businesses now are hybrid or remote, that happened very quickly.
Almost everything can be fixed remotely, so is on-site support still something worth shouting about in your marketing or is it yesterday’s news?
Let’s look at both sides of this.
The case for on-site support being a competitive advantage, first of all. It starts with the …
-
3 big pricing mistakes that kill MSPs’ sales
9 september 2025 · 40 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week…
3 big pricing mistakes that kill MSPs’ sales: MSPs inadvertently make these blunders with the way they price up their offering and it often kills sales. Here’s what to do about it.
This video MUST be on every MSP website: Videos on your website are really important. And a testimonial is the single most important type of video that could help a prospect decide to sign a contract with you.
The truth about SMS marketing for MSPs: Every single business owner has a mobile phone and yet not many MSPs are using that to their advantage. My guest is an SMS marketing expert and is going to tell us whether SMS text messaging is a viable marketing tool for MSPs.
Paul’s Personal Peer Group: Do you have trust badges on your website? Find out how to use them to get the most credibility for your MSP.
3 big pricing mistakes that kill MSPs’ sales
Getting new clients for your MSP is hard enough, so you should do everything you can to avoid making mistakes, right? Often I see MSPs inadvertently making blunders with the way they price up their offering. It’s a complicated subject with many traps you can get caught in. So let’s look at three common price mistakes that MSPs make that are killing sales.
Let’s talk about something that makes a lot of MSPs uncomfortable… pricing. It’s not the most exciting topic, but wow, it can make or break your sales. I’ve seen so many great MSPs – really solid, technical, brilliant businesses run by brilliant people – struggling to grow simply because they’re just making the wrong moves with their pricing. So let’s fix that.
These are the three big pricing mistakes that can kill your sales, and of course, how to avoid them.
Mistake number one: charging too little because you’re scared of losing the deal, and this is so common. Have you done it? You’re sat in a sales meeting, the prospect starts questioning your pric…
-
How to market your MSP to accountants
2 september 2025 · 35 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week…
How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive edge.
4 huge marketing problems that damage your MSP: These marketing problems do massive amounts of damage to MSPs, and yet they’re so easy to overcome when you understand them. Are these damaging your business? Here’s what to do.
MSP insider’s lessons from 18 years of marketing: If you want to grow your MSP by attracting new clients, the chances are you’re making some fundamental marketing mistakes. My guest today shares his 18 years experience working at an MSP and reveals what really moved the needle.
Paul’s Personal Peer Group: Do you sometimes find that your team makes the same mistakes over and over again? Well, this is actually your problem, not theirs, and here’s a process to eliminate the problem.
How to market your MSP to accountants
Dream client alert. For many MSPs that target verticals or niches, they find accountants (CPAs) to be a very attractive sector. Are you targeting accountants? If not, you really need to hear this, and if you already are, then this is going to make things so much easier. Let’s deep dive into why accountants switch MSPs, what they’d want from you and how to grab their attention.
Accountants are a perfect fit for MSPs. They have a business that’s dependent upon technology. They’ve got compliance and regulations, and they’re often very stable businesses with lots of recurring revenue. So imagine this, you are sitting across the table from a busy accountant and they’ve literally got piles of tax returns and spreadsheets and calls with their clients all lined up. What’s the one thing that you know that they don’t want? More hassle. And understanding that is the first step in marketing your MSP to accountants.
Get ins…
-
3 mistakes MSPs commonly make with Google
26 augustus 2025 · 26 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week…
3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get the most out of it for your MSP.
Why MSPs should send personalised videos: Discover how these videos really can help to secure new clients for your MSP. And how when you open your mind to it you can spot opportunities to send them every day.
What does great marketing look like in a mature MSP?: If you want to be successful, find someone who’s achieved the results that you want and copy what they do to achieve the same. And my guest this week has 26 years of MSP marketing expertise to share with you.
Paul’s Personal Peer Group: Ever wanted to know your MSP’s true search position in Google? Find out how in one simple step…
3 mistakes MSPs commonly make with Google
There are three mistakes that MSPs commonly make with Google. And when I say three things, I really mean four things because the first is assuming that AI is now your new focus for getting search traffic. Well, it’s not. It’s currently sending only about 1% of traffic to your website. So the focus right now still has to be doing better on Google. But why and how do you do this? What are the three other things that MSPs are getting wrong?
We’re talking about one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Now, before you skip this or zone out, do stick with me. Google Business Profile isn’t just for coffee shops and hair salons. Your Google Business Profile shows up when someone googles your MSP’s name or even if they just Google MSPs .
Your Google Business Profile is like your digital shopfront and it can make you look trustworthy… or not, if you get it wrong.
So let’s look at three common mistakes that I see MSPs making and how you can fix them qu…
-
Should your MSP get HubSpot? A review
19 augustus 2025 · 40 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week…
Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot the right choice for you?
Free Windows 10 end of life marketing materials: Windows 10 end of life is now less than two months away and this could be a massive once a decade marketing opportunity for you.
How to run your MSP by the numbers – and which to track: If I asked you about the most important marketing and growth numbers in your MSP would you know what those numbers should be? My guest works with MSPs to help them understand just this.
Paul’s Personal Peer Group: Do you know what a UTM is and how it can benefit your MSP? Let me explain…
Should your MSP get HubSpot? A review
Whatever you do, don’t pick a CRM for your MSP until you’ve heard this, and especially if you’re looking at HubSpot. The system you use to manage marketing with your prospects has to be a good match for your business, otherwise you could have a very costly waste of time on your hands. So which is the right CRM for MSPs? Have you been considering systems like MailChimp, MailerLite, Growably from the Tech Tribe or even HubSpot? Eight months ago I switched my business to HubSpot, so let’s review it eight months on and see if I’d recommend it for your MSP.
On the 14th of April 2009 I committed to my first serious CRM. It was called Infusionsoft. I know the date because I’ve still got the welcome email. Now, back then I owned a different business, actually one I sold in 2016 just before entering the channel, but even back then I knew that finding and committing to good software that sat at the heart of my marketing was critical.
At the time, Infusionsoft was the hot property. In fact, I’d say it was instrumental in our success building that bu…
-
SPECIAL: 700 nights of “will the business survive?”
12 augustus 2025 · 25 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got an incredible and motivating story of resilience.
700 nights of “will the business survive?”
Featured guest: Colin Knox is a serial entrepreneur and seasoned executive in the MSP and SaaS space. As the CEO & co-founder of Gradient MSP, he leads the charge in transforming how managed service providers operate and grow, with a focus on automation, billing reconciliation, and revenue enablement. With multiple successful exits, over $15 million in capital raised, and a track record of building companies from startup to nine-figure enterprise value, Colin brings deep expertise in scaling businesses, fostering culture, and navigating M&A. When he’s not building businesses, you’ll find him sharing insights on branding, leadership, and the future of the channel on LinkedIn.
Hello and welcome to a very special episode of the podcast as we celebrate 300 episodes. Every single Tuesday since November 2019, we have put out a brand new episode of this show, and today I have an astonishing story that you will almost not believe. It’s a feature length interview with a well-known vendor in our space who nearly lost it all a few years ago.
Imagine how you’d feel if your business lost all of its available cash in one day, and you had to fire most of your staff, and this situation was so bad that it didn’t resolve itself for two years. Could you keep going? Could you push forward and still try to build something amazing? Well, that’s what my special guest did. His story is so inspiring and I’m delighted to introduce you to him right now.
Hi, I’m Colin Knox, CEO and co-founder of Gradient MSP.
And it’s great to have you back on the podcast, Colin. I think you were here in 2021. I say I think, that seems like so long ago, the podcast is in its sixth year now, and we’ve decided to go for at least 10 years. We’…
-
Marketing an MSP is like boiling water
5 augustus 2025 · 34 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 299 of the MSP Marketing Podcast with me, Paul Green. This week…
Marketing an MSP is like boiling water: Marketing your MSP is difficult. It requires a long-term strategy, not a series of one-off activities. But it will pay off for you very well with clients that stay with you for years and years.
MSPs: Get a better understanding of your prospects’ pain points: You can get a better understanding of your prospects by using the “Five Why’s” framework. It’s a problem solving method developed by the founder of Toyota and I believe that you can use it in your MSP sales.
How MSPs build trust, authority and credibility in the AI age: In this new world of AI some marketing tactics don’t work anymore and some are way more important than they’ve ever been. My guests reveal how you can use PR to your advantage in this new landscape.
Paul’s Personal Peer Group: Do you struggle with content creation? I have a brainstorm of really great ideas for you to try.
Marketing an MSP is like boiling water
You must get so frustrated at how long it takes to generate leads and new clients for your MSP. And you’re not on your own there, lots of other MSPs feel the same. But imagine if there was a quick and amazing fix for this frustratingly long drawn out problem. Well, there is, and even better news, while this painful long wait for new clients will be driving your competitors insane, you can train yourself to think differently.
I think one of the things that MSPs find the hardest when they really start taking their marketing seriously is just how long it takes to win a new client. Because you read stuff on the internet, don’t you, about people who set up a funnel or they have a special offer or they do this new shiny tactic and there’s always a promise that you launch something at 9 in the morning and you have your first sale by 9:30, but that’s not really how it works for managed services.
Managed services are a dou…
-
ICP: Jargon or a powerful MSP marketing tool?
29 juli 2025 · 28 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 298 of the MSP Marketing Podcast with me, Paul Green. This week…
ICP: Jargon or a powerful MSP marketing tool?: Your MSP’s Ideal Customer Profile is a clear picture of the type of business that you want more of. When you’re clear on who you are targeting, everything else becomes easier.
MSPs: How to never drop a ball (no matter how busy you are): If you want to run the best MSP you can and find new clients at the same time without the fear of ever dropping the ball, you need to get this system into your life.
AI is changing EVERYTHING with your MSP’s website: Websites that were perfectly optimised for Google just a few years back are now not good enough for the age of AI. My guest explains what MSP’s should be considering now and in the future.
Paul’s Personal Peer Group: Ever wonder whether you should be sending promotional emails as plain text or HTML? I have a very clear answer to this…
ICP: Jargon or a powerful MSP marketing tool?
Just like in the tech world, marketing is full of confusing sounding acronyms. There’s your LTV, your CTR and your PPC, but while you can safely ignore those, there’s one that you must not ignore. Perhaps you’ve heard of it already. When you get this acronym right, it influences all of your MSP’s marketing and you get better results. Let’s talk about this acronym that you must be aware of and how implementing it in your MSP will help you win brand new clients.
So we’re going to talk about something called an ICP, which stands for Ideal Customer Profile. And don’t worry, this isn’t going to be some kind of big scary marketing concept. It’s actually really simple and it can make a massive difference to how effective your MSP’s marketing is. So what’s an ICP? Think of it like this.
If you could clone your best customer – the one who always pays on time, never complains, values what you do, and is a dream to work with – who would that be?
That’s what sits at the he…
-
Every MSP should listen to this book
22 juli 2025 · 31 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week…
Every MSP should listen to this book: If you implement the simple ideas inside this book, it will dramatically improve your marketing – you’ll get more attention and ultimately a lot more business for your MSP.
Would your MSP tackle a one off project to unlock MRR?: There is a way to warm up reluctant prospects and build a solid relationship with them, before asking them to sign a monthly recurring revenue contract with your MSP. Here’s how.
This MSP looks back on his biggest marketing mistakes: If you could go back to when you started your MSP, what advice would you give yourself to avoid your biggest marketing mistakes? This is the question I asked my guest, see how his answer compares to yours.
Paul’s Personal Peer Group: Are Google’s Core Web Vitals still a thing in 2025? Find out how this affects your MSP and what you should be doing about it.
Every MSP should listen to this book
I know I know, you want to grow your MSP, but actually you barely have enough time to stay on top of the big shows on Netflix, let alone learn how to improve your MSP’s marketing. But could you make the time if all you had to do was read or listen to just one single book?
Let’s dig into a new book that if you implement the simple ideas inside, it will dramatically improve your marketing. You’ll get more attention and ultimately a lot more business for your MSP.
What was your lockdown experience like? Well, some people had a terrible experience, of course, but others discovered new things about themselves. So for example, I discovered a bit of a renewed love of running which led me to doing a couple of half marathons over the years after. And actually I lost about two stone in weight, which sadly has come back now and doesn’t seem to want to go again. But also back then I fell in love with reading one more time and I got through tons of books that s…
-
These emails help prospects love MSPs
15 juli 2025 · 24 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 296 of the MSP Marketing Podcast with me, Paul Green. This week…
These emails help prospects love MSPs: It’s critical to have a series of good emails to send to prospects who are looking at your MSP for the first time. Early engagement is key for email deliverability and not being labelled as unsolicited spam.
A simple way to reach senior decision makers on LinkedIn: Here’s a tried and tested LinkedIn hack to connect with the right people on LinkedIn. Remember, both decision makers and influencers are important contacts.
Smart ideas to sell more to your MSP’s existing clients: Selling more to existing clients is the big opportunity and my guest tells you how to do it and how it can generate more delicious profit for your MSP.
Paul’s Personal Peer Group: Do you upload PDFs to your LinkedIn personal profile? You should, the algorithm loves it. Here’s how…
These emails help prospects love MSPs
It’s a huge struggle. A lot of MSPs looking to grow, struggle to do effective data capture from their website, and this is an important way to build up your database of prospects. But it’s not just about getting them to fill in the form in the first place, that’s just the start of the process, the real question to ask yourself is: What do I then send them?
Let me tell you some of the perfect emails to send to new prospects looking at your MSP for the first time.
So tell me, do you have some form of data capture on your website? You really should. The most basic data capture is asking people to sign up for your email newsletter, which actually very few people will. A better form is to offer them something known as a lead magnet, also known as an ethical bribe, which is where you give them something in return for their email address. And this might be a guide, like a cyber security guide. Although the 2025 version of data capture that’s working really well right now is to do an interactive quiz and you allow…
-
Ghosted? Send your MSP’s proposals in 3 ways
8 juli 2025 · 46 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 295 of the MSP Marketing Podcast with me, Paul Green. This week…
Ghosted? Send your MSP’s proposals in 3 ways: There are a number of things we can do to minimise proposal ghosting with prospects. Only sending it digitally risks your proposal being lost in digital noise.
A free cyber security webinar outline any MSP can use: Webinars are a great way to enhance your reputation and your perceived authority as the local tech expert. Let me give you a free cyber security webinar outline that any MSP can use.
Why every MSP must niche in some way: My guest and I to talk about niching and about the power of super laser focus on a very specific set of people. Find out exactly what to do and how it works.
Paul’s Personal Peer Group: Confused about which social media platforms to use to market your MSP? Let me tell you my top 5 in priority order.
Ghosted? Send your MSP’s proposals in 3 ways
This must have happened to your MSP… proposal ghosting. You send a proposal to a hot prospect and crickets. All the conversations, all of the relationship building that you did leading up to this proposal seem to have counted for nothing. So how do we fix this? Why don’t they reply? Why can’t you get hold of them? Are there three simple things that you can do that will improve your hit rate? Absolutely, there are, and let’s get into them right now.
A few years back when I was single, dark days, I was being ghosted all the time. OK, that was on Tinder and Hinge and Bumble and other platforms, but I know that you get ghosted by your prospects now they seem so hot, so ready to join you, and then you send the proposal through and they never get back to you. So you never quite understand what’s happened.
Is the problem that the price isn’t right, that you didn’t display an understanding of their business? Have they changed their mind? Have they gone off to another MSP? Have they signed another contract with their incumben…
-
SPECIAL: Why this business owner will switch MSPs
1 juli 2025 · 25 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to this SPECIAL edition of the show, Episode 294, of the MSP Marketing Podcast with me, Paul Green.
I’m interviewing an ordinary business owner and he’s going to talk about why he’s unhappy with his current MSP and is thinking of switching.
SPECIAL: Why this business owner will switch MSPs
For MSPs looking to find new clients, this is the holy grail. It’s taken nearly 18 months to arrange this, but boy is it going to be worth it. It’s a conversation with an ordinary business owner, the type of person who might be your dream client. It’s the number one wish I hear – I’m the owner of an awesome MSP, but it’s so hard to get new clients if only I could get in their head to find out what I could do to attract them, especially if they’re currently with another MSP who they’re thinking of leaving. Well, here we go.
Now I’ve agreed to keep his identity anonymous so he can be extremely open with answers to questions like, why he’s unhappy with his current MSP, what’s changed in the last few years, what he likes and dislikes about them, and why he’s thinking of switching. Oh, and most importantly, what could you offer him that would win him and keep him in your business?
Welcome to this very special episode of the podcast, and I have a treat for you today. This is an idea I’ve been trying to implement for years and years because I think it’s really going to help you get an insight into what happens in the head and the heart of an ordinary business owner when they may be thinking of switching MSPs. We’re going to interview today someone who’s been a friend of mine for over 25 years, but his identity is going to be kept a complete secret. In fact, I’ve given him a false name. I’ll introduce you to him in a second.
He’s with an MSP right now that was acquired sometime in the past, and as I’ve been talking to him over the last few months, I’ve realised his satisfaction levels with his incumbent MSP have been going down…
-
What if you only had 90 days to win new clients?
24 juni 2025 · 35 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 293 of the MSP Marketing Podcast with me, Paul Green. This week…
What if you only had 90 days to win new clients?: Imagine you absolutely had to generate new business, FAST. Let’s explore where you should focus your time, effort and resources.
3 HUGE questions to ask about your MSP’s clients: It’s very common to hope that the awesome retention of your key clients just continues, but unless you really give them what they need and want you run the risk of losing them.
This MSP’s best ideas from his 8 year podcast: My guest is a long-standing MSP owner and eight year podcaster. He’s here to share the very best things he’s learned during that time.
Paul’s Personal Peer Group: You still hand out business cards, right? You definitely should, and here’s my recommendation of what should be on them.
What if you only had 90 days to win new clients?
Are you ready to take the MSP experiment? How would you do if you had to win a load of new clients within the next 90 days? Yes, just 90 days to find and sign up new managed service clients. The reason isn’t important, it’s a thought experiment, but does the sound of having to do that make your blood run cold? If so, let’s dig into why it’s such an important test and the real world benefits to your MSP.
This is kind of based on a question I was asked on a podcast I appeared on a few months back. I can’t quite remember which one it was right now, but the host asked me if I had to start an MSP from scratch, what would I do? And I think he was waiting for me to suggest which RMM I would use and which PSA and what my tech stack would look like. But the answer I actually gave was that I would figure out all of that stuff only after I’d won some clients.
I’d focus all of my time, effort and energy into creating a pipeline and then shaking that tree until some new business fell out of it.
Yeah, I know I’ve mixed up my analogies there, but you see the point I’m mak…
-
Does your service desk manager really need to be a tech?
17 juni 2025 · 26 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 292 of the MSP Marketing Podcast with me, Paul Green. This week…
Does your service desk manager really need to be a tech?: A service desk manager’s job is to make sure your MSP’s clients are delighted while freeing you up to grow the business. It’s possible that the best person for this job isn’t a technician.
How your MSP can break into a new vertical: It’s easier to do marketing, find new clients, and make more money for your MSP, if you choose a vertical. Here’s how to get started.
The framework MSPs can use to be more efficient: Visionary leaders are notorious for moving at such speed that they leave a trail of chaos behind them. My guest helps such visionaries put an end to operational chaos and create operational excellence in their business.
Paul’s Personal Peer Group: Have you considered how your MSP would respond to a supply chain attack and what marketing actions you would take? If not, it would be a very wise idea.
Does your service desk manager really need to be a tech?
You may just have to tear up that job ad, and let me tell you why. We all know a service desk manager is a critical role. It’s their job to make sure the clients are delighted while freeing you up to grow the business. But whoever said that a service desk manager has to be a tech. What if there’s a different kind of person who’s much more suited to this kind of role?
I really do talk to a lot of MSPs. In fact, it’s one of the most wonderful things about the work I do. I get to talk to lots of different people about lots of different things. And because of my work in my MSP Marketing Edge where we are working with 700 MSPs, I talk to people in all sorts of different circumstances. So we have startups, two businesses that have been going for 30 years. We’ve got one person bands, two businesses with 200 employees. We’ve got all of these and everything in between.
But there’s one thing that I notice again and again and…
-
They want to buy 365 direct – fight it, or accept it?
10 juni 2025 · 39 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 291 of the MSP Marketing Podcast with me, Paul Green. This week…
They want to buy 365 direct – fight it, or accept it?: If a client wants to buy 365 direct, it’s not necessarily a bad thing… it could actually become a massive sales opportunity for your MSP.
Should your MSP start a podcast?: Lots of MSPs have asked me for advice on setting up a podcast, and yes, having a podcast can be an insanely powerful marketing tool. But should you do one? Let me help you answer that question.
Ask these questions to pick an MSP marketing agency: Many MSPs hate marketing and they hate agencies even more. My guest is going to tell you the specific questions you should ask a marketing agency to separate the good guys from the bad.
Paul’s Personal Peer Group: Have you ever considered sending an impact box to prospects? Find out what you should include in yours.
They want to buy 365 direct – fight it, or accept it?
Are these clients for real? They want to switch to buying 365 directly to save a couple of bucks a month. This is a scenario most MSPs face at some point, but should you fight it, try and educate them or let them just do what they want? What if I told you this wasn’t necessarily a bad thing and could actually become a massive sales opportunity for your MSP.
As someone who doesn’t personally have to deal with 365 and all the licenses and NCE and all of that, it does look to me like Microsoft has made it as hard as possible for you. That whole NCE thing is a massive pain, right? And especially if you have a client where you’ve made an annual commitment and then of course they hit you a few months in that they want to buy directly, and that just creates a headache for everybody.
It’s not like 365 is a high margin item for you, but from the client’s point of view, 365 is right there at the core of their experience.
Outlook and Teams and Word and Excel, these are all applications that most businesses us…
-
Can your MSP offer an easy first purchase?
3 juni 2025 · 37 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 290 of the MSP Marketing Podcast with me, Paul Green. This week…
Can your MSP offer an easy first purchase?: One of the biggest MSP marketing hurdles is asking potential clients to go from nothing to a monthly recurring revenue contract. A better way is to give them an easy first purchase.
Does your MSP do whatever it takes to keep clients happy?: Flexibility and initiative needs to be a culture within an MSP, not a policy. A culture of “do whatever makes technology easy for clients” would be a powerful retention weapon.
Build a personal brand to build your MSP: My special guest is a personal branding expert and explains how it’s easy to build and can be incredibly profitable when you get it right.
Paul’s Personal Peer Group: Ever wondered why your MSP’s marketing and sales are SOOOO slow? Let me explain and advise what you can do about it.
Can your MSP offer an easy first purchase?
Here’s something you know already, it’s just too darn hard to get new managed service clients. One of the biggest hurdles is that you are asking them to go from nothing straight to a monthly recurring revenue contract at the click of a finger. Surely convincing them it’s safe to start spending their money with you is easy. You just put a strong case forward and then dazzle them with the service that they’re going to be getting, yeah? If only it was that easy. So if the client finds signing a contract with you a bit scary, how do we fix that? Is there a way to make them feel happy committing to you and spending money with you? Absolutely there is, and let me tell you what it is.
What we’re really talking about here is building trust.
Trust is a massive currency within marketing and sales. The more trust you have, the more likely people are to sign a contract and throw themselves into your care.
But the opposite of that is also the case. If you don’t have enough trust built with your leads and with your prospects, …
-
Accountable to no-one: A blessing or curse?
27 mei 2025 · 31 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 289 of the MSP Marketing Podcast with me, Paul Green. This week…
Accountable to no-one: A blessing or curse?: There is a huge benefit of being accountable to someone, and being accountable to your team is a great way to make sure you get things done. It forces you to plan ahead, be more disciplined, and be a better team player.
The free MSP marketing tactic that nearly got me arrested: This is a lesson in lateral thinking. You don’t need lots of money to market your MSP, you just need a desire to get new clients, some ideas, and a little time to implement.
How this MSP built a GREAT marketing system: My guest shares the warts and all story of how she grew her MSP, and how it really took off when she put in place a proper marketing system.
Paul’s Personal Peer Group: Should MSPs use WhatsApp for marketing? My answer to this question might surprise you.
Accountable to no-one: A blessing or curse?
The joys of being an MSP owner… complete control. Yeah you want to be always onboarding new clients and improving your tech stack and providing the best customer service. But if one week you don’t want to do those things, no one can stop you from not doing those things, because you’re the owner of the business. You’re the boss, right?
Well, if right now you’re not accountable to anyone, there is a huge benefit of being accountable to someone. But who is this person you should answer to? Stick around, you’re not going to believe who I’m going to suggest.
There are many reasons why someone starts their own business and I say that as someone who’s been in business for 20 years himself. People who don’t start their own business think that we do it so that we can earn more money and not have a boss. But I think those of us who’ve been doing it for more than a couple of years, which means we are going to keep doing it for a couple of decades, we know that we started our own business primarily to have control…
-
3 wins for MSPs on LinkedIn right now
20 mei 2025 · 25 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 288 of the MSP Marketing Podcast with me, Paul Green. This week…
3 wins for MSPs on LinkedIn right now: LinkedIn is the hottest place for MSPs to go prospecting, the only snag is the algorithm changes. Here are three algorithmic wins for MSPs on LinkedIn right now.
Does your MSP’s marketing have personality?: It’s hard to differentiate your MSP from your competitors, but one of the ways that you can do this is by making sure there’s real personality in all of your marketing.
MSPs: How to sell unwanted client contracts: Could the process of finding new clients or getting rid of unwanted ones be as simple as ordering on Amazon or selling old clothes on Vinted? My guest has developed a hassle-free way to buy and sell managed service contracts.
Paul’s Personal Peer Group: A common question I get asked is how often should we post on LinkedIn. The answer may surprise you…
3 wins for MSPs on LinkedIn right now
Have no doubt, LinkedIn is the hottest place for MSPs to go prospecting right now. It’s been that way for a few years and I can’t see that changing.
Why? Because every possible prospect you could ever do business with is already there on LinkedIn. And you have access to the tools to connect with them, get your content in front of them, and ultimately build a relationship before they’re ready to switch MSPs.
The only snag with LinkedIn is that the algorithm changes and what worked a few years ago isn’t quite as powerful today.
Let me tell you three wins for MSPs on LinkedIn right now.
My team and I produce a lot of content intended for use on LinkedIn, and that’s for our MSP Marketing Edge members. Now of course, it can be used across lots of different social networks, but as I just said, LinkedIn is it. It’s the easiest and most accessible platform to access decision makers, the ordinary business owners and managers that you want to reach. And a couple of times a year, we do a bit of a deep …
-
Great marketing for Windows 10 end of life
13 mei 2025 · 26 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 287 of the MSP Marketing Podcast with me, Paul Green. This week…
Great marketing for Windows 10 end of life: There’s a hot new opportunity – Windows 10. This soon to be obsolete operating system is good for your MSP with this end of life marketing opportunity.
Ask this cybersecurity question to speed past phone gatekeepers: Most MSPs really struggle to reach the person they want to speak to. This trick will help you get past the gatekeeper and start a much more productive conversation.
Can you drive new revenue with DMARC?: DMARC isn’t just critical for ensuring messages reach people’s inboxes, my guest believes that DMARC can actually generate new leads and new revenue for your MSP.
Paul’s Personal Peer Group: This week’s question is about getting more attention and engagement by adding personalised videos to emails. Find out which software options are available for this.
Great marketing for Windows 10 end of life
So you’re an MSP trying to find new clients and also increase revenue from your existing clients. Well tell me, have you heard about the hot new opportunity – Windows 10? Yeah, you heard that, right? But how could talking about an old, soon to be obsolete operating system be good for your MSP? Is this a credible way to win new clients or upsell your existing clients? Let’s find out about the Windows 10 end of life marketing opportunity.
Five months. That’s what we’ve got until Windows 10 reaches its end of life and it’s been with us a decade you know, it first launched in 2015. Will you be sad to see it go or are you already a big fan of Windows 11? Anyway, that’s kind of irrelevant to this conversation, and I know that loads of MSPs still miss XP. I’m kind of joking there, although do you?
But what we’re talking about here is using Windows 10 as a marketing opportunity, not only to win new clients but also to upsell your existing clients. You see anytime there’s a big enforced cha…
-
How to get your MSP recommended by ChatGPT
6 mei 2025 · 35 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 286 of the MSP Marketing Podcast with me, Paul Green. This week…
How to get your MSP recommended by ChatGPT: Ordinary people don’t just use Google for search anymore, many searches are being done using generative AI platforms. Are you ready to find out about GEO and how to leverage it for your MSP?
3 marketing priorities for your MSP in May: Want to do something to speed up your MSP’s growth as we near the middle of the year? Here’s some marketing ideas for May.
99% of MSPs do no proactive client retention: MSPs generally hold on to clients long-term, but not necessarily by design. My guest tells us why we should build an “intentional” retention programme to help improve customer experience and drive growth.
Paul’s Personal Peer Group: Would your MSP survive without you for 3 months? Find out how you can prepare your business in the event of your absence.
How to get your MSP recommended by ChatGPT
I’ll admit this could be a contradiction. You need to market your MSP so you can find new clients, and no doubt you want to hear about specific tactics that are going to work for you. Now, normally my advice is to ignore shiny new things because most of the time they’re just unproven ideas and a complete waste of time. But this really is different. Have you heard about the tactic that could be huge for early adopters? Are you ready to find out about GEO, the evolution of SEO? Find out about the huge potential for MSPs, what the main advantage is and why you can’t afford to ignore this day one alert.
More and more MSPs are starting to wake up to the fact that ordinary people don’t just use Google for search anymore. There are no hard stats about how many searches are being done using ChatGPT and other generative AI platforms. There are certainly lots of predictions that traditional search traffic will be down by 25% by the end of next year, but even without hard figures, there are times where a genera…
-
To grow your MSP, scrap these pointless tasks
29 april 2025 · 28 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 285 of the MSP Marketing Podcast with me, Paul Green. This week…
To grow your MSP, scrap these pointless tasks: One of the curses of the MSP owner is the never-ending list of things that you need to do. Use the 80/20 rule to identify the things that make the biggest difference to the growth of your business.
Don’t be scared to present that cyber security webinar: Speaking at a seminar or a webinar can be an incredibly powerful way to attract prospects, warm them up and persuade them that your business is the one they can trust.
Why so many MSPs fail at LinkedIn ads: LinkedIn is an insane lead generation and prospecting tool for MSPs, but which things should you do? I’ve hunted down one of only 90 certified LinkedIn experts in the world to find out.
Paul’s Personal Peer Group: There is a word that you must never, ever use when you’re talking to prospects or clients. It’s a word that must be banished because using it can damage your chances of a sale or your retention. Can you guess what it is?
To grow your MSP, scrap these pointless tasks
Growing an MSP can sometimes feel like a game of poker, can’t it? If each and everything you could do to grow your business was a different card in your pack, choosing which cards to play can be overwhelming. And doesn’t it seem like the hand you’re dealt, everything that’s on your to-do list, just keeps getting bigger and bigger and bigger. So how do you decide which cards to play with and which to leave? How do you make sure you can quickly identify the things your MSP can do to become a real winner?
The biggest problem with being an MSP is having a massive to-do list. Just shout back to me now as you are listening to this or watching it on YouTube. How many things do you have to do today or tomorrow? I’m guessing it’s like 20, 30, 40 things. Because that’s one of the curses of the MSP owner is there is a never ending list of things that you need to do just …
-
How one big decision changed this MSP owner’s life
22 april 2025 · 36 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to this EASTER SPECIAL – Episode 284 of the MSP Marketing Podcast with me, Paul Green.
How one big decision changed this MSP owner’s life
Featured guest: Steve Dempsey has been a Managed IT Services owner for over 25 years and only serves small businesses in several different markets in the UJS. In addition he owns a small SEO agency for MSP’s only to help them generate local organic leads for their business.
Hello and welcome to this special for Easter. I’m joined today by MSP owner Steve Dempsey, who’s going to tell us his business owning journey. And trust me, you have never heard a story like this before. There are many highlights, one of the best being how he went from losing thousands in his business every month to making thousands, with one key decision. Steve is a unique and generous character, and you are going to love everything he has to talk about.
Hey there, I’m Steve Dempsey. I’ve been in the IT business for 25 years and my main IT company is NeoTech Networks.
And it’s so cool to finally get you here onto the podcast, Steve. We’ve got our special episode for Easter 2025, and I feel like you and I have both been in lots of the same places at the same time, but we’ve never had a quality conversation. You’re obviously highly active in The Tech Tribe, as am I. We nearly met at Scale Con, which was the big marketing conference in Vegas in October last year. I actually talked to you from the stage and we did some cool stuff where you were in the audience and I was on the stage, but we never found each other afterwards, so it’s absolutely crazy. But I’m delighted to have you here on the show. And the reason I want to have you here, well there’s two things that I want to talk about. The first of them is you are one of the most unique MSPs that I have ever come across and you have a very unique lifestyle and I want to explore today what your life is like and what you’ve had to go through to get to tha…
-
Can MSPs grow the business… by being idle?
15 april 2025 · 30 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 283 of the MSP Marketing Podcast with me, Paul Green. This week…
Can MSPs grow the business… by being idle?: Sometimes the fastest way to grow your MSP is to do less work, because it’s very difficult to do when your mind is constantly moving from task to task to task. That’s why you need to be idle.
When did you last Google your MSP?: Do you know everything that’s being said about your MSP online? It’s time to discover your digital footprint.
How to survive 30 years owning an MSP without a breakdown: My special guest has a unique insight into how MSP owners set themselves up to not just survive, but thrive over three decades of business ownership.
Paul’s Personal Peer Group: Have you considered selling your MSP at some point in the future but don’t know where to start? I have some great book recommendations to help.
Can MSPs grow the business… by being idle?
Just a warning, this is not the MSP growth advice you were expecting. As a busy MSP it’s all about getting things done and maximising your time, right? Well, sometimes yes, but are you ready to hear about a shocking way to grow that is the exact opposite. Because sometimes the fastest way to grow your MSP is to do as little work as possible.
I’ll be honest with you, I’m a bit of a productivity junkie. Since way before I started my first business 20 years ago I’ve been reading books and listening to advice about how to get things done and constantly tweaking my productivity stack, if you’d like to call it that. I mean, the software that I use, of course. And you go back to the turn of the century when I was, obviously I’m very old now, but I was running a radio station back then and I was completely trapped in having too much work to do without enough time to do it. And that was actually what drove me to look at what are other people doing and how do they manage their time better.
What used to be called time management back then, we now ca…
-
Being a better technician doesn’t grow the business
8 april 2025 · 32 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 282 of the MSP Marketing Podcast with me, Paul Green. This week…
Being a better technician doesn’t grow the business: Being successful has less to do with being skilled and more to do with the way you think. You personally don’t need all the technical skills in order to grow a fantastic MSP, you hire people who can do those things for you.
Should MSPs use AI robodiallers to make prospecting calls?: Is this a valid, smart marketing tactic or could it do harm to your MSP? The results I’ve experienced and the potential opportunities out there for your MSP may just surprise you.
How to escape the chaos of being an MSP owner: My guest is an expert at saving business owners from the chaos of their business by adopting the right relationship with time.
Paul’s Personal Peer Group: Do you ever get stuck on what to write in your LinkedIn connection requests? I’ve got three examples for you to swipe and try.
Being a better technician doesn’t grow the business
If growing your MSP was like flying a plane, would you focus on building the biggest engine or just learning how to fly higher?
Most MSPs assume the answer is raw power, more technical skills, better tools, deeper expertise. But strangely, some of the most profitable MSPs aren’t even run by technicians.
So what’s really keeping some MSPs grounded while others climb higher and higher? If it’s not just technical know-how, then what is it? Stick around because once you see this, you’ll never look at your business the same way again.
I’ve made it a deep habit to follow, read, listen, and learn from as many people as I can across my business career.
In fact, I kind of wish this was a habit that I had as a teenager or in my early twenties, but there we go. And it does mean that over the last 25 years or so, I have read an insane amount of business and marketing books and blogs and courses, all sorts of other stuff. I’ve just been absorbing knowledge li…
-
Title: MSPs: Why April Fool is NOT a marketing opportunity
1 april 2025 · 30 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 281 of the MSP Marketing Podcast with me, Paul Green. This week…
MSPs: Why April Fool is NOT a marketing opportunity: MSPs should avoid April Fools’ Day like the plague. Same with Thanksgiving, Christmas, and any big national or international event. Marketing on these days is just adding to the noise.
Why would a business pick YOUR MSP, rather than a competitor?: Ordinary decision makers pick an MSP based on how they feel about them. Make their life easy by giving them a clear, emotional reason why they should pick you.
MSPs: How to uncover opportunities you didn’t know existed: My special guest has a unique way of looking at marketing and how you can use human relationships as a powerful marketing weapon.
Paul’s Personal Peer Group: This week’s question is about website traffic and how to track where it’s coming from – does your MSP do this? Find out my 3 easy implementation ideas.
MSPs: Why April Fool is NOT a marketing opportunity
Happy April Fools’ Day. Have you ever wondered if you’re missing out by not doing marketing for your MSP themed around today? I mean, loads of big companies do April Fools’ jokes, that makes it an opportunity right? In my opinion, no. I believe your MSP should avoid April Fools’ Day like the plague, the same with Thanksgiving, Christmas, and any big national or international event. And let me tell you why.
This podcast episode and YouTube video has been released on the 1st of April, 2025, and when I was younger, I always used to really look forward to April Fools’ Day. As a child, it was to play jokes on my family who never found the jokes funny, but then as a young adult, I really used to enjoy the big April Fools’ jokes that companies would try and pull and they would do full page adverts in newspapers.
If you were around in the nineties and naughties, you might remember this.Things like Taco Bell in the US, they announced that they bought the Liberty Bell and …
-
MSPs: You can (almost) never post too much content
25 maart 2025 · 24 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 280 of the MSP Marketing Podcast with me, Paul Green. This week…
MSPs: You can (almost) never post too much content: Let’s dig into the suggested rules about the frequency of posting content for MSPs and how to do it in a way that you feel comfortable with.
The best MSP marketing tactic I learned at an event: It was listening to talks from two marketing legends that inspired this new MSP marketing tactic, and I believe it’s one that you should start using.
Why your MSP must be all over your Google Business Profile: You want more traffic to your MSP’s website and you’ve maybe even looked at how to improve your SEO, but did you know there’s a solid basic that you must get right first?
Paul’s Personal Peer Group: Have you ever wondered what is being written about your business online? Find out how you can track this in one simple, free step.
MSPs: You can (almost) never post too much content
If LinkedIn is like an MSP goldmine, is there a risk you could over mine it? It’s a valid concern. So many MSPs are worried about this. When you’re looking for new clients and you know that you’ve got access to a gleaming rich source of them, whether that’s on LinkedIn or even in your email list, is there a risk you could annoy them by trying to mine them too often, by flooding them with content and messages?
Let’s dig into the suggested rules about the frequency of posting content, how to do it in a way that you feel comfortable with, and the big opportunity for MSPs that are mining for new clients in 2025.
I’m sure that as a technology expert, you hear the same questions all the time from your clients. In fact, could you list the top three things that people are most likely to ask you? Well, this is my experience as well, and almost every single day of the week I’m talking to a new MSP from somewhere. It could just be a chat on LinkedIn or maybe I’m doing a webinar and answering a question or whatever. And…
-
MSPs: Set up your phone person for success
18 maart 2025 · 43 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 279 of the MSP Marketing Podcast with me, Paul Green. This week…
MSPs: Set up your phone person for success: Phoning leads and prospects to find out if they’re almost ready to switch from their incumbent MSP is the golden nugget opportunity. Here’s how to get the most from your phone person.
How the Compound Effect helps MSPs do better marketing: If you want to have great marketing that delivers one new client a month, then you need to make some sacrifices and have LOTS of discipline.
Why MSPs must build a personal brand on LinkedIn: My special guest explains how to build a personal brand on LinkedIn. He can help you to get over your fears and show you why your leads and prospects will see you and your MSP differently.
Paul’s Personal Peer Group: Do you capture success stories from clients that your MSP has really helped? Find out the best format for doing so in this episode.
MSPs: Set up your phone person for success
This is the hardest role to recruit for in your MSP, but when you get it right, it can lead to an explosion in sales. Now you thought it was hard finding a decent level three technician or a service desk manager. Well, no, this role is even harder. And even though thousands of people can do it, you wouldn’t want to hire the vast majority of them.
Let me tell you what this role is, why it’s so important in your MSP and how to find the perfect person for you, someone who’s going to help you win new clients and grow your profit.
Now, this might be controversial to some, but I believe that every MSP should have an in-house person making outbound phone calls. Phoning leads and prospects and trying to find the golden nugget opportunity. That’s when an ordinary business owner or manager is kind of almost ready to switch from their incumbent MSP, and it’s the best time to start talking to someone.
Having a phone person, well, they can find them purely through doing the hard work and th…
-
Optimize your MSP’s marketing for voice & AI search?
11 maart 2025 · 37 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 278 of the MSP Marketing Podcast with me, Paul Green. This week…
Optimize your MSP’s marketing for voice & AI search?: AI and voice search is on the rise – let’s find out if you can use it to get more traffic to your website.
The perfect MSP sales promotion, that’s 1,000% GUARANTEED to work: What has worked really well for you in the past but for some reason you just stopped doing it? Perhaps it’s time to re-start it but with a better system in place.
A simple MSP marketing framework you can swipe: MSPs are often at risk of making marketing way too complicated. My guest shares a simple marketing framework that you can adapt to suit your business.
Paul’s Personal Peer Group: Do you perceive marketing as too creative or something outside of your comfort zone? It’s actually more logical than you might think.
Optimize your MSP’s marketing for voice & AI search?
Are you doing your MSP’s SEO wrong? Make sure you hear this first. Because if your MSP could really do with finding new clients and you need them to find your website, everything could be changing with search engine optimisation. Why? Because AI and voice search is on the rise. So let’s find out if you can use it to get more traffic to your website and whether you need to change your MSP’s marketing plan.
Tell me, how often do you search for answers using just your voice and how often do you use an AI tool to search? Whichever specific tools you prefer to use, I think we can all agree that sometimes it’s just easier to ask Alexa or Siri to search for something or get ChatGPT to do a whole ton of research for us. But have you yet considered how that might affect driving traffic to your MSP’s website?
We don’t talk a lot about SEO, search engine optimization, on this podcast or in these YouTube videos. I’m not an expert at SEO, there are much better people than me at this and I prefer to get on guests to talk about subjects where I don’t hav…
-
No idea where to start with your MSP’s marketing? Start Here
4 maart 2025 · 31 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 277 of the MSP Marketing Podcast with me, Paul Green. This week…
No idea where to start with your MSP’s marketing? Start Here: Discover the most important marketing things that will bring new leads into your MSP in my brand new, easy to read book.
People only buy managed services for one of two reasons: Most purchases are made to either fix a problem (needs), or to make the buyer feel good (wants). You should offer an almost endless supply of additional services to meet these two criteria.
The MSP mindset that grows your business: Building a successful MSP isn’t just about what you do, it’s also very much about the way you think. If you and your technicians adopt this way of thinking, then you’ll achieve immense things.
Paul’s Personal Peer Group: Freeing up your time is a challenge but absolutely essential to the growth of your MSP. Here’s the simplest way to achieve it.
No idea where to start with your MSP’s marketing? Start Here
Does this sound familiar? Are you completely overwhelmed with what marketing you should be doing in the short amount of time you have to do it? Well, many MSPs are in this exact situation. There’s so much information and advice out there, the problem is actually cutting through all the noise and figuring out exactly what you should do and in what order.
I spent years figuring this out and refining it. And finally, you can discover the most important marketing things that will bring new leads into your MSP. They’re all in my brand new, easy to read book. Stick around for some of the best highlights.
One of the coolest things about recording a podcast or doing YouTube videos or even writing a blog every week is that it allows you to go back and see where your mind was years and years before. I’ve been working with MSPs since 2016, and the core marketing advice that I’m giving to you today is no different to the advice that I was giving nine years ago. Sure, some of t…
-
Happy client? Ask for a testimonial NOW
25 februari 2025 · 33 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 276 of the MSP Marketing Podcast with me, Paul Green. This week…
Happy client? Ask for a testimonial NOW: There is a perfect moment to ask your clients for a testimonial or review. This social proof is really important, and when you systemise collecting it, it’s going to make your life so much easier.
Why MSPs should add new LinkedIn connections every day: LinkedIn is the single most important place for MSPs to go marketing right now and I’m going to tell you the best way to leverage it.
How this MSP marketer grew the business: There’s no better way for you to find the right ideas to market your business than listening to other people who are doing it right now. My guest talks us through what he’s done and what you can take away and implement quickly.
Paul’s Personal Peer Group: Do you know what a vanity URL is and have you ever wondered if you need one? An MSP has asked the question which I answer in this episode.
Happy client? Ask for a testimonial NOW
What if I told you there was a perfect moment to ask your MSP’s clients for a testimonial or review. But you must act on it super quickly, as that moment will very fast vanish. If you struggle to collect social proof from your clients, this is going to make your life so much easier and even allow you to systemise getting testimonials and reviews from your happiest clients.
So we all know that social proof is really, really important. Social proof is when people see other people like them acting in a certain way, and it gives them kind of a feeling of safety to know that other people have already tread the path that they are thinking of treading. And what I mean by that is collecting testimonials, reviews, and case studies from your existing clients, and then using that “social proof”, as it’s called, to persuade other people to pick your MSP.
You’ll be perceived as a safer choice by business owners and managers if they see that other business…
-
Why the tough life of an MSP owner is worth it
18 februari 2025 · 26 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 275 of the MSP Marketing Podcast with me, Paul Green. This week…
Why the tough life of an MSP owner is worth it: Running a business can feel like it’s sucking all your time and energy, but the big picture is that you can work towards the lifestyle you most want to live.
How a messy office damages your MSP’s sales: Is your office a pristine, tidy space with zero mess or an untidy space packed with clutter? Find out why your environment impacts your effectiveness.
EXCLUSIVE: How to reduce tickets while delighting clients: My guest explains why digital organisation is vital for business health and how you can help clients consolidate, archive and purge their data for a more effecient work flow.
Paul’s Personal Peer Group: Do you ever wonder how happy your staff are? I have the questions to help you find out the answer.
Why the tough life of an MSP owner is worth it
What is it with people like you and me running on fumes? If you’re running an MSP, I know what it’s like right now. That boost you had from time off over Christmas, all that recharging festive fuel, that was months ago. It’s all long gone. And yet we keep pushing, don’t we mile after mile after mile, hoping we can keep the business going, hoping we can keep it growing. But is this actually the best way to run an MSP? Stick around to be reminded why we do this, how to keep your energy levels up and the unexpected benefit to your life and lifestyle in the long-term.
So this is my 20th year as a business owner and my goodness that has gone so quickly. I kid you not, I was 30 when I started my first business and I was young and cool and now I’m this old man, I’m age 50, I’ve got the creaky back, I’ve got a dodgy knee. And if you’re in your twenties or thirties right now, do not get cocky kid. This is going to happen to you as well. Although by the time that you reach the age the I am now, I’ll be in a nursing home, anyway.
One of the cons…
-
Are audits still a good sales tool for MSPs?
11 februari 2025 · 32 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 274 of the MSP Marketing Podcast with me, Paul Green. This week…
Are audits still a good sales tool for MSPs?: Sell something small to start building a relationship before selling the thing you really want, which is of course, a managed services contract.
Every MSP needs this strategic referral deal: There could be an opportunity for you to set up a win-win relationship with a local web agency near you, and it could get you more clients.
Why your marketing must be about the prospect, not you: Your potential clients don’t care about you… they care about how you can help their business, so your marketing must be about them.
Paul’s Personal Peer Group: How can you stop clients from contacting you directly? I have 9 suggestions for you to try.
Are audits still a good sales tool for MSPs?
If a client tells you they’ve got a Trojan, your heart sinks. But what if there was a kind of Trojan that actually made you happy because it meant that you were going to make some more money and win some new clients. And don’t worry, I’m not suggesting you infect people’s computers, but let’s talk about why this sales Trojan is a good one, how it can boost your sales and ultimately have a powerful positive impact on your MSP.
We all know what a Trojan horse is, and we all know the Greek myth that gave it that name. But of course, we also know its place within cyber security, perhaps a term that was maybe used more in the past than it is today. But I believe you can use a sales Trojan horse. So what is this? It’s where you sell something small to someone to start building a relationship with them ahead of the thing you really want to sell them, which is of course, a managed services contract.
As an example, you would sell them a low level service first, with the knowledge that you’re going to overdeliver, do a great job, totally delight them. And that’s going to help you to sell them a proper monthly recurring rev…
-
Why does my MSP’s marketing NEVER work?
4 februari 2025 · 29 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 273 of the MSP Marketing Podcast with me, Paul Green. This week…
“Why does my MSP’s marketing NEVER work?”: Discover how to pinpoint what’s holding your marketing back, how to turn it into a system that works, and why this approach could unlock new growth for your business.
Which is better for MSPs: Syndicated blogs or original content?: Up-to-date blog content on your website shows your MSP is active and it’s also great for demonstrating expertise and authority in technology. Aim to post a blog article at least once a week.
Why technicians procrastinate… and what to do about it: Have you ever wondered why we sometimes choose to do something easy rather than something that’s urgent? My guest shares some great insights on combatting procrastination.
Paul’s Personal Peer Group: This week’s question is about billboard advertising – is this a good idea for MSPs?
“Why does my MSP’s marketing NEVER work?”
Have you got a cold, sinking feeling because no matter what marketing you seem to attempt, none of it seems to be working? You’re not alone. Many MSPs get the chills about this. When nothing seems to be working, it’s hard to know where to begin fixing it. But here is the good news. Right now, you are going to discover how to pinpoint what’s holding your marketing back, how to turn it into a system that works, and why this approach could unlock new growth for your business.
One of the most common complaints I hear from MSPs is that their marketing just isn’t working. It doesn’t help that what you’re trying to sell has one of the most complex and longest sales cycles around. Managed services is very difficult to market and sell compared to many other things. For example, if you were running a business that sells widgets, it would be a lot easier for you to get traffic to your site, to get leads, to get inquiries and of course sales and get those widgets out the door. But you don’t. You sell managed s…
-
An MSP marketing tactic guaranteed to grab attention
28 januari 2025 · 29 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 272 of the MSP Marketing Podcast with me, Paul Green. This week…
An MSP marketing tactic guaranteed to grab attention: Doing this means you can reach more people and persuade them to talk to you with much less work.
Want a new client? You can afford to spend this much: Don’t be distracted by the short-term costs of getting a new client. Instead, focus on the long-term revenue and profit they will bring you.
Compliance isn’t a headache. For MSPs it should be a profit centre: It’s very powerful to send a message to a business owner talking about a specific problem they have because of a regulation, and exactly how they can fix it.
Paul’s Personal Peer Group: Could gamification be what you need to motivate your team?
An MSP marketing tactic guaranteed to grab attention
Imagine doing some marketing for your MSP that’s so relevant to the person who sees it, they immediately stop what they’re doing just to listen to you. And yes, it is possible for your marketing to be this powerful. It means you can reach more people and persuade them to talk to you with much less work.
Let me tell you the surprising secret to this kind of marketing and you won’t believe what I’m going to ask you to Google. Now, I should start by admitting that this isn’t really a marketing tactic that you can use for a general audience. It only works when you use it for a vertical. Your MSP doesn’t have to only work in this vertical.
You can have lots of different clients doing lots of different things in lots of different sectors, but this specific marketing idea only works for a vertical audience, and you can’t just reuse it across different verticals. You have to do some research for each vertical that you are using this tactic to target people in. But the payoff is immense because targeting to a vertical is already a beautiful thing to do.
It’s so much easier to send a message that’s highly relevant to an audience within a v…
-
As the tech authority, your job is to reassure
21 januari 2025 · 30 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 271 of the MSP Marketing Podcast with me, Paul Green. This week…
How to influence what John Smith buys: Your prospects don’t really understand technology and that can create fear. The smartest MSPs build trust and ease those fears by positioning themselves as the go-to tech authority in their marketplace. Find out how…
3 more bootstrap marketing ideas for MSPs: Let’s explore how to strike gold by turning your existing assets into lead generators, using simple tactics to attract new clients and unlock hidden revenue opportunities… without spending a penny.
How motion graphics make complex sales easier: Simple visual tools, like animated videos, can attract prospects by helping to explain complex concepts and products. Could this be what your MSP needs to turn your website into a lead generation machine?
Paul’s Personal Peer Group: Are you struggling with writer’s block? Elliot from an MSP in Manchester (UK) is too. I have 3 suggestions to help.
How to influence what John Smith buys
Have you ever seen someone wrestle with a Rubik’s cube? Well, that’s how most business owners feel about technology. They’re fascinated by what it can do, but frustrated by its complexity. So here’s an exciting thought. If their mind is boggled, that creates a massive opportunity for your MSP to unboggle it. Let’s explore how the smartest MSPs build trust to ease those fears and position themselves as the go-to tech authority in their marketplace. And yes, you can do this too.
Somewhere in one of the hundreds of business and marketing books that I’ve read over the years is one of my favourite phrases, and here it is – To influence what John Smith buys, you must look through John Smith’s eyes. And in this instance, John Smith is the ordinary business owner or manager that you want to reach and influence to buy from you and not one of your competitors.
You have to really understand what it’s like to be John Smith, in …
-
If your clients are happy, this KPI will be high
14 januari 2025 · 29 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 270 of the MSP Marketing Podcast with me, Paul Green. This week…
If your clients are happy, this KPI will be high: Net Revenue Retention (NRR) is a quality score where you measure how well you have done at retaining revenue over the last 12 months and assessing whether it has grown.
3 bootstrap marketing ideas for MSPs: Marketing doesn’t have to cost a load of cash. If you have a member of staff with a spare few hours each week, you can invest their time into these low cost or no cost marketing tasks for your MSP.
Your MSP’s growth priorities for 2025: My special guest, a turnaround expert, tells us how to plan the year ahead with clarity, focus, and fresh momentum. You’ll discover how to organise your priorities, craft a winning growth strategy, and create a story for 2025 that’s really worth celebrating.
Paul’s Personal Peer Group: Ryan, from an MSP in San Diego, wants to know why it’s so important to fix his website as a matter of priority.
If your clients are happy, this KPI will be high
Your MSP’s bank balance might look great and you might be impressed with your other KPIs. But there’s a hidden one that I bet you $5 you never look at. Yet it could flip things completely. Most MSPs have never heard of this key performance indicator, and yet it’s the ultimate quality check for any recurring revenue business.
In just a few minutes, you’ll find out what this secret KPI is, how to calculate it in under 10 minutes and exactly what score proves that you are running a truly outstanding MSP.
One of the things I love about working in the channel is that every day is a school day and you never ever feel like you have finally learned everything. This, in 2025, is my ninth year working with MSPs and honestly, I feel like I learn so much every single day. And as someone who has a passion, and a need in fact, for constant learning, I do find this exciting and not at all tiring.
In fact, just a few mo…
-
SPECIAL: How to own an MSP doing $7m a year
7 januari 2025 · 28 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to this SPECIAL edition of the show, Episode 269, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got the last of my special episodes for you, where you’ll discover how my guest grew his MSP to 450 clients, 35 staff and $7m revenue.
How to own an MSP doing $7m a year
Featured guest: Steve McNamara is the visionary founder and CEO of DTC, Inc., an MSP that has been a cornerstone of IT support for over 25 years. Established in 1999, DTC began as a small operation focused on serving the dental community, quickly evolving into one of the largest dental IT support companies in the Mid-Atlantic region. Under Steve’s leadership, the company has expanded its reach beyond Maryland to include clients in Virginia, Delaware, and Pennsylvania, now boasting over 450 clients and a dedicated team of more than 35 employees.
Steve built DTC from the ground up with his first hire, Scott Leister, who now serves as the DevSecOps engineer. Steve has remained committed to the core mission of making IT work for clients through innovative solutions and meaningful connections. His philosophy of “doing the next right thing” has guided the company through various challenges, ensuring that client needs are always prioritised.
DTC has a strong emphasis on values and culture. Steve believes in hiring individuals who align with the company’s core values rather than merely filling roles. This commitment to culture is reflected in initiatives such as hiring a Chief Flourishing Officer and conducting quarterly skill-building sessions and all-hands meetings, where every team member has a voice. This focus on values not only attracts talent but also fosters a loyal and engaged workforce.
How would you like to own an MSP doing $7 million a year where you personally do none of the tech work? There’s nothing more motivating than hearing how other MSP owners have built up their business. And in this week’s special episode, you a…
-
SPECIAL: Should MSPs hire a chief growth officer?
31 december 2024 · 25 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to this SPECIAL edition of the show, Episode 268, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got another special episode for you. If your MSP isn’t growing, and you’re too busy running it to focus on growing it, this could be the answer for 2025.
Should MSPs hire a chief growth officer?
Featured guest: Jake Gregorich oversees revenue generation for Lyra Technology Group. He joined the team in January 2023 to help grow sales talent, increase collaboration among Lyra companies, and drive top-line revenue growth.
Prior to Lyra, Jake worked with MSPs including Impact Networking, Ntiva, and Equilibrium IT. He also served as an independent consultant to private equity backed MSPs and private equity companies looking to enter the MSP market on sales & marketing, diligence, acquisitions, and integration.
Outside of work, he enjoys time and good laughs with his wife Joanna, baby girl Sofia, toddler Charlie, golden retriever Bella, and large extended family. When he is not spending time with family and friends, Jake can be found outdoors hiking, biking, swimming, and playing team sports.
This is an MSP Marketing podcast special. Could this be any more perfect. A fresh idea, for a fresh new year. So, you want to make more money from your MSP and you’re looking for new ways to do it. Well, as we bring on a brand new year, it doesn’t get much fresher than this.
Welcome to a special episode dedicated to someone who’s found the solution to the problem of – how do you focus on growth if you are too busy with the day-to-day running of your MSP? Here’s a fresh perspective that’s definitely worth your time.
Hi, I’m Jake Gregorich, SVP of Growth at Lyra Technology Group.
And Jake, thank you so much for joining me for this special. It is of course your second appearance on the podcast. You were on, I think it was episode 205 back in late 2023, and ahead of having you back on the podcast again today I’…
-
SPECIAL: How MSPs achieve a happy balance
24 december 2024 · 15 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to this SPECIAL edition of the show, Episode 267, of the MSP Marketing Podcast with me, Paul Green.
This week I’m taking you for a walk near my home. And we’re going to talk about a subject that’s very important to us as business owners…
How MSPs achieve a happy balance
Running an MSP is like constantly spinning plates and there’s a good chance that you’ve dropped the odd one from time to time. It’s a dizzying challenge trying to keep them all spinning and in perfect balance. If you are trying to juggle your home life with everything your MSP throws at you and it often feels impossible, today’s special episode is just for you. Come for a Christmas Eve walk with me as we find the answer to this question – How do you achieve the perfect happy balance?
Well, I hope you’ve had an insanely good year this year and you are really ready for Christmas tomorrow. Certainly if you’re listening to this when the podcast is released, what we’re doing today is kind of a bit of a new tradition, which we only started last year, but already it feels like the right thing to do every year is that you come for a walk with me. So last year, and you can go back and listen to last year’s special episode, we went for a walk round a lake near my home where I live. I live just outside Milton Keynes in the UK. It’s kind of in the middle of the UK. And today we’re just going for a walk near my house. Actually, I live near some fields. I live in a little village. It’s very nice around here. So it’s a beautiful, beautiful, sunny crisp December morning and I’m just taking you out for a walk to talk about the happy balance.
So what is the happy balance? Well, I’m a business owner just like you, and I’ve been doing this, actually next year it will be my 20th year. It was February, 2005 when I started my very first business, not the one I have now, I sold that in 2016. But back then I started and I had all the hopes and fears and all the dif…
-
3 big MSP marketing priorities for 2025
17 december 2024 · 32 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 266 of the MSP Marketing Podcast with me, Paul Green. This week…
3 big MSP marketing priorities for 2025: The silver bullet to getting new clients and growing your MSP lies in consistent and persistent marketing. Make it easy by prioritising these three things.
And 3 big questions to ask yourself: Before the new year begins, take some time to answer these questions and focus yourself on your future goals, in life and in business.
This MSP is using a clever backdoor marketing tactic: My guest this week tells us what his special marketing tactic is, how it makes finding clients easier, and how you can do a version of this in your MSP.
Paul’s Personal Peer Group: Graham, an MSP owner in Omaha, reflects on how little he feels his MSP has achieved in terms of lead generation this year. He wants to know why his marking projects take so long to implement.
3 big MSP marketing priorities for 2025
Did your MSP sales engine feel broken in 2024? Well, here’s the fix. The best new revenue comes from lead gen that’s driven by a marketing machine, but don’t be scared. It’s dead easy and it’s built with just a few simple parts and it’s going to make 2025 your best year yet.
Right now let’s go through why your current marketing isn’t working, how to find more people to speak to and how to make all your marketing easier. I do love this time of year because everyone has a collective pause and after you’ve had a few days off to enjoy some time with your family, you move on to time to just kind of take stock of what’s happened in the last 12 months. And you figure out what it is that you want to improve next year.
Most of the MSPs that I’ve spoken to this year just want to win more new clients, and keep their existing ones and make sure those clients are happy.
And of course, make sure their staff are happy and service quality is important too. These are all important things to MSPs, but ultimately, if you nail …
-
Successful MSP owners exercise
10 december 2024 · 35 min
The podcast powered by the MSP Marketing Edge Lees meer
Welcome to Episode 265 of the MSP Marketing Podcast with me, Paul Green. This week…
Successful MSP owners exercise: Our bodies are amazing, but they’re even better when we use them on a regular basis. Even just a 20 minute walk every single day keeps your body sharp – and also your mind.
How one client question can turn into 7 pieces of content for your MSP: To do great marketing for your MSP, you need great content. There’s tons of it around and there’s a simple way to extract it from everyday conversations with clients and prospects.
This guy phoned 1,000 decision makers… and learned these hard lessons: Making more outbound calls is essential to win new business for your MSP. If you HATE picking up the phone, this interview is going to blow your mind.
Paul’s Personal Peer Group: Steven, from as MSP in London, UK, is looking forward to getting organised in 2025 – his question is: Which project management software do you recommend?
Successful MSP owners exercise
MSP Running Shoes on. Have you ever felt that owning an MSP business is like running a marathon in more ways than one? And if you prioritise looking after your clients and their technology ahead of looking after your own body and health, then you have a very low chance of completing the marathon that is being a business owner for the next 20 years. Let’s find out why successful business owners exercise, how they do it when they have zero time, and the benefits of doing it to you, your clients and your staff.
A few months back, I had my dad come and stay with us for a couple of nights. Now he lives about 150 miles away and we don’t really see him more than a couple of times a year. So it was lovely having him stay. My daughter and I, we took him to London for a full day being tourists in our own capital city, and we went to see a theatre show and we went to some museums and it was great fun. But we walked about 20,000 steps, which is about 10 miles, and w…