Paul Green's MSP Marketing Podcast
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Why MSPs procrastinate (and how to cure it)
3 december 2024 · 32 min
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Welcome to Episode 264 of the MSP Marketing Podcast with me, Paul Green. This week…
Why MSPs procrastinate (and how to cure it): Don’t confuse busyness with business. Keeping yourself busy doing things that you really shouldn’t be doing, at the expense of the things that matter, is a form of procrastination.
What technicians write in tickets can damage your brand: Your brand is YOU, and your team, and the way you communicate. And critically… how that makes people feel.
Why successful MSPs use PowerPoint to tell stories: Eliminate ‘death by PowerPoint’ using storytelling to simplify complex information and help your presentations come to life.
Paul’s Personal Peer Group: Want to fire a problematic client but don’t know how? I have the answer…
Why MSPs procrastinate (and how to cure it)
One of the dangers of doing a podcast every week and appearing in lots of YouTube videos is that at some point your friends and family stumble across your content. And every now and then I get a message from a friend saying, Hey, I just watched your latest video on YouTube, I’ve no idea what you were talking about Paul, but it seemed okay. Now, the reason that this is a risk is because I do try and put a lot of my life into my content, because as a working parent and a business owner myself, that helps you and me to relate to each other. So the story I want to tell you today is about a friend who I hope never stumbles across this recording because I know he will recognise himself immediately and no one likes to be talked about in a negative way.
Now, this friend of mine runs his own business. Don’t worry, he’s not an MSP. In fact, what he does is almost irrelevant, but times sadly are not very good for him right now. He’s lost a lot of clients over the last few years and his business is not in great shape. We do occasionally talk about marketing. Of course, I give him as much advice as I can, but he rarely takes action on it. I thi…
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How to create the perfect MSP about us page
26 november 2024 · 28 min
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Welcome to Episode 263 of the MSP Marketing Podcast with me, Paul Green. This week…
How to create the perfect MSP about us page: An about us page must be about the people and the core values of your business. But it’s not really about us, it’s about the prospect. It’s a selling page.
It takes 50+ touchpoints to get a new client for your MSP: Don’t run marketing campaigns – set up a marketing system. Long-term a system will outperform any campaign you could run, I promise you.
A Google ads strategy for MSPs: If you want to try Google ads, don’t try to be all things to all people. You need to be very specific to stand out in a competitive market.
Paul’s Personal Peer Group: Christine from an MSP in Portland wants to know why I’m so insistent that MSPs hire a phone person to contact prospects.
How to create the perfect MSP about us page
The two most important pages on your website are the homepage and the about us page. Why? Because those are the pages that most people are going to look at, the ones they’re most going to be influenced by because they’re most likely to land on your website on the homepage. And then of course they want to know what you’re about. They want to know who the people are behind the business, so they’ll head over to the about us page.
Let’s have a look at some of the elements that you should have on your MSPs about us page to make sure it delivers the most value to your business. Now, where a homepage is almost like a summary of the whole business, the about us page is about the people and the core values of the business. So of course you still have an attention grabbing headline, although a different one to the one that you have on the homepage. And of course you’d still have your social proof, data capture maybe, and certainly a call to action, plus of course videos and photographs of real people. It’s just that you present those in different ways than you would do on your homepage.
The …
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A mini masterclass on LinkedIn for MSPs
19 november 2024 · 26 min
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Welcome to Episode 262 of the MSP Marketing Podcast with me, Paul Green. This week…
A mini masterclass on LinkedIn: Improve these three things on your LinkedIn profile to get people’s attention and encourage them to engage with you.
The 3 tests to apply to new initiatives: The fear test, the regret test, and the comfort zone test – will these push you into taking the next big leap for your MSP?
Should you start a podcast for your MSP?: Podcasts are a great way to grow relationships with an audience, but is it the right thing for your MSP?
Paul’s Personal Peer Group: Stuart, from an MSP in Atlanta, has asked how much he should be paying for a content writer. Find out more on this and whether AI is a good tool to use too.
A mini masterclass on LinkedIn
It’s very easy to become complacent about social media and believe that it’s just a waste of time to a busy business owner like you who’s trying to build their MSP.
But the reality is that social media is still incredibly important.
Not all the networks, of course. I really don’t think most MSPs will get much from TikTok for some time, at least not until the generation that’s growing up with TikTok are the decision makers.
For B2B marketing in 2024 and next year as well the social media network to go for is of course…
LinkedIn – this is still the very best platform for MSPs looking for new clients, and I do highly recommend that you put in time on it every single day.
Let’s spend a few minutes now on a mini masterclass on LinkedIn, and I’ve got three things for you to look at.
The first is to improve three things in your profile. So here’s an interesting question. Based on your current profile, if you were an ordinary business owner or manager, would you want to be a client of your MSP? If not, here are three areas to spend more time on: The headline – focus on the benefit to your prospects rather than what you do. “I do IT for town businesses”, becomes “Helpin…
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Stop clients calling you personally for first line support
12 november 2024 · 27 min
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Welcome to Episode 261 of the MSP Marketing Podcast with me, Paul Green. This week…
Stop clients calling you personally for first line support: You can’t grow your business while you’re delivering first line support. Find out how you can free yourself from these burdens whilst retaining great relationships with your clients.
Why victory loves preparation: Planning small actions regularly will make the biggest difference to your business.
How introverts can communicate more confidently – and feel better about it: Learn how to tap into your passion using this confidence formula, whatever your “vertness”.
Paul’s Personal Peer Group: Greg from South Carolina wants to know what the Parthenon Principle of marketing is and how to apply it to his MSP.
Stop clients calling you personally for first line support
When you are the person who started the MSP, one of the hardest transitions for you is to get away from delivering first line support to that very first set of clients that you won in your first few years. But it’s something that you absolutely have to do or otherwise you get trapped in doing technical work forever.
Now, don’t get me wrong, there’s nothing wrong with technical work, but you can’t grow your business while you’re doing password resets and setting up new users, right? This problem happens to most MSP owners and the reason it’s so hard is because you used to look after these clients yourself, you personally. So they feel that they have some kind of special bond with you. And even when you’ve employed first line technicians whose very job it is to sit there and help your clients, they will still email you directly or call your mobile directly rather than speak to the help desk.
Now, this steals your time when you should be working on the business, but also reduces your ability to sell more to them during a strategic review.
You can’t be the technology strategist and first line support at the same time…
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SPECIAL: How MSPs can make more money
5 november 2024 · 20 min
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Welcome to a very SPECIAL edition of the show, Episode 260, celebrating 5 years of the MSP Marketing Podcast with me, Paul Green.
This episode’s been released five years to the day since we launched the podcast on the 5th of November, 2019. It’s a birthday! Amazing. Well back then, producer James and I figured it would run for a few months when we launched the first episode.
“Hello, this is Paul Green and welcome to the first ever MSP marketing podcast. Now, my aim every single week is to give you some motivation, some ideas, some clever stuff that you can take that other MSPs are doing around the world and you can bring it into your business and really make a difference to your business quite quickly and quite dramatically.”
Five years on, I’ve talked to some of the guests who’ve appeared over the years and asked them a big question – What’s the best idea you have to help MSPs make more money? We’ve split their answers into four different sections, starting of course with Marketing and Sales.
Hi guys, it’s Jamie Warner here, CEO of eNerds and Invarosoft. And here’s my tip for how your MSP can make more money. Well, the good news is I’ve got two tips and as an MSP owner, this is coming from experience. I’m actually in the saddle selling at the moment. So my first tip is that you must learn how to increase your percentage success rate of converting new customers. Your only goal is to essentially convince that new client opportunity that your MSP is going to be a step up from where they went before. That is why clients look to change. They don’t look to change for technical reasons. They only look to change for a step up in the service experience. So that’s your job, to figure out what are the things that you can say in your IT services presentation that will demonstrate that your service methodology is a step up from where they’ve gone before.
Now, obviously in the Invarosoft world, we use our customer experience t…
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Golden rules of MSP sales & marketing
29 oktober 2024 · 25 min
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Welcome to Episode 259 of the MSP Marketing Podcast with me, Paul Green. This week…
Golden rules of MSP sales & marketing: I asked my MSP marketing Facebook group what their golden rules of sales and marketing would be, and I’ve got the highlights for you.
3 ways to kill your MSP’s sales: There are many mistakes MSPs make that stop them from winning new clients. Here are three that I see holding back MSPs everywhere.
How MSPs can build self managing teams: If you have to turn up every day in order for your business to function, then you need to start paying special attention to your team and developing them. My guest explains how.
Paul’s Personal Peer Group: Jonah in California wants to know whether to include trust badges on his MSP’s website and I have a very clear answer.
Golden rules of MSP sales & marketing
One of the best things about working in the channel is just how collaborative MSPs are, and I see this in communities all the time. I’m sure you do too. In fact, I’ve watched people who are in direct competition with each other – they literally lose clients to each other – I’ve watched them collaborate and help each other in times of need. Recently, I asked a bunch of MSPs who are in my Facebook group what their golden rules of sales and marketing would be, and I’ve got the highlights for you right here.
So I have this Facebook group, which you really should join if you’re determined to improve your marketing and get new clients for your MSP. Just go into Facebook, search for MSP marketing, but do make sure you’re looking in the group search and not in the pages search, and it is free to join. It’s also a vendor free zone, something we did about five years ago, kicking all the vendors out. The quality as you can imagine, has been much higher since because there’s no one there doing any selling. There’s just people adding value.
I asked the two and a half thousand members of my MSP Marketing Facebook gro…
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MSPs: How notifications stop you from buying a better car
22 oktober 2024 · 28 min
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Welcome to Episode 258 of the MSP Marketing Podcast with me, Paul Green. This week…
How notifications stop you from buying a better car: Your job as the business owner is to find quality time to work ON the business and make sure you’re operating in “the zone” where nothing distracts you. Your biggest threat to this is notifications… turn them off, all of them.
Are you up against a Super MSP? This is why you have nothing to fear: Super MSPs are huge companies that buy MSPs and merge them together. But fear not, these present three opportunities for you.
Why your brand is so much more than your logo: Your brand is actually how people feel about you based on everything they see or hear about you. This is why your brand tone must be consistent across every way you communicate with everyone.
Paul’s Personal Peer Group: Terry, from an MSP in Pennsylvania, is concerned about the risk of forgetting the things that might help him grow his MSP. He wants to know the best way to keep great business books alive in the long-term.
How notifications stop you from buying a better car
One of the hard facts that you soon learn as a business owner is if you want to grow your business, you have to find and protect substantial chunks of time in order for you to work on your business. It’s this time where you make the forward progress because you are implementing things that will generate new clients, retain existing clients, and encourage your existing clients to buy more services from you. But there’s a problem, you see, I believe you have to spend this time in the zone completely focused on the task in hand. And this is especially true if you’re an MSP doing marketing activities, and that’s not a natural skillset for you. Yet the vast majority of MSPs, they never get into this state of full focus. And there’s a specific reason why.
Many, many years ago, I used to do one-on-one consults with MSPs here in the UK. We’d hire a busines…
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What the yellow car game teaches MSPs about marketing
15 oktober 2024 · 21 min
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Welcome to Episode 257 of the MSP Marketing Podcast with me, Paul Green. This week…
What the yellow car game teaches MSPs about marketing: There’s a part of our brain called the Reticular Activating System which acts as a sensory filter. You might see and hear everything, but you only perceive it if it’s relevant to you.
Here’s a simple marketing cadence that your MSP can swipe and adapt: How to build a marketing system around repeatable daily, weekly and monthly tasks that will work for any MSP.
How offering custom development boosts client retention for MSPs: Retaining a client is so much easier than to getting a new one. Is this a potential gap in your MSP’s offering?
Paul’s Personal Peer Group: Dale, from northeast England, has a website question for his MSP – Should I buy a website domain ending in .io?
What the yellow car game teaches MSPs about marketing
You must often have conversations with ordinary business owners or managers and be gobsmacked just how little they’ve absorbed about stuff from our world, such as cyber security breaches that are in the news or critical updates that need to happen. Have you ever wondered why that is? It’s not just that they don’t care, it’s actually more that their brain has been trained not to tell them about it. You see, the brain has a kind of bodyguard that stops information from getting in and it actually explains why most people don’t perceive your MSP’s marketing. Good news – there is a way around this bodyguard, and the easiest way for me to explain that is to tell you about the yellow car game.
Every time we travel in the car together, my 14-year-old child and I play a really cool game, when we see a yellow car, we have to punch the other person on the arm and the first one to land a punch wins that round. I’m very pleased to tell you that I am the current yellow car champion. Now, this game makes long journeys just whiz by, believe me. And what’s really fun is p…
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Warning! This friction kills MSPs’ sales
8 oktober 2024 · 27 min
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Welcome to Episode 256 of the MSP Marketing Podcast with me, Paul Green. This week…
Warning! This friction kills MSPs’ sales: When you have someone making contact with you, your job is to make sure you’ve removed every single piece of friction from the sales process.
Can your MSP’s technicians close this many tickets?: I interviewed the awesome Jason Kemsley from Uptime Solutions, an outsourced help desk, who gave us the stats to assess what good performance looks like for all three levels of technician.
How MSPs manage the conflict of business and parenting: My guest, David Ask, tells you how to live a great life, while still achieving everything you want with your business.
Paul’s Personal Peer Group: Chris from San Francisco wants advice on a good meeting structure to grow his MSP.
Warning! This friction kills MSPs’ sales
As an MSP, you’re hardly inundated with calls from people who want to buy from you. Well, that’s my experience of the MSPs that I work with, certainly. So when you do have someone making contact with you, your job is to make sure you’ve removed every single piece of friction from the sales process. Let me tell you about my experience of the exact opposite of this, where I was desperate to buy something and the friction in doing so was so great, it drove me into the arms of a competitor.
So I’m not going to name the company that I was trying to buy from as that’s not really fair on a podcast and YouTube video like this, just know that it’s not an MSP and it’s not a company in the channel, but it is a supplier of marketing services based in the US. I’ve been doing some research recently into a new marketing initiative that we are doing to promote the MSP Marketing Edge and this service was the perfect solution.
I’d managed to answer all of my questions online, on their website, which is actually the first piece of friction that you and I need to talk about. If an ordinary business owner or ma…
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MSPs: How to minimise interruptions from staff
1 oktober 2024 · 26 min
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Welcome to Episode 255 of the MSP Marketing Podcast with me, Paul Green. This week…
How to minimise interruptions and stupid questions from staff: It’s important to invest time every day on growing your MSP without interruptions and I’ve got a 3 step fix to help you do just that.
5 big ugly MSP marketing myths: BUSTED: Improving your marketing becomes much easier when you wipe these common myths from your head. Just like IT, marketing should be logical and systemisable.
The 3 most important growth things you can do in the final 3 months of the year: My guest this week, Ian Luckett, unveils his expert advice as a Business Growth Consultant, to achieve the most from the rest of 2024.
Paul’s Personal Peer Group: Francis from an MSP in Washington wants to know how to find the motivation to do work he doesn’t enjoy.
How to minimise interruptions and stupid questions from staff
One of the things you hear me regularly talking about is the need to invest 60 to 90 minutes every day working on your MSP rather than in it. And that means doing activities that win you new clients, encourage them to buy more from you and encourage them to spend more when they buy. Now, one of the biggest problems with this is when your staff constantly interrupt you with questions that really they could answer for themselves, do you have this problem? If so, you are going to love my solution.
Staff interrupt you all the time, often with stupid questions. Now, I’m not being rude about your staff, this is a fact, but interruptions kill progress. Why do they do it? Well, partly it’s to show that they’re working. Partly it’s because they’re too lazy to look up the answer for themselves. And partly it’s because…
Staff want your attention, as they are the child. And as their boss, you are the parent.
Now, there is a three step fix for this, and you have to make a very long-term commitment to all three of these steps so that this becomes, if you l…
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9 MSP marketing ideas to break into a new vertical
24 september 2024 · 19 min
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Welcome to Episode 254 of the MSP Marketing Podcast with me, Paul Green. This week…
9 MSP marketing ideas to break into a new vertical: One of the easiest ways to grow your MSP is to target a vertical. Marketing to a vertical is so much easier than marketing to a general audience.
How to stand out at networking meetings: To get the most from networking meetings you have to stand out but in the right way, in the most authentic way. And I’m going to tell you exactly how to do that.
How to find another MSP for sale, and start a conversation: One of the fastest ways to scale a business is to acquire competitors and absorb their clients into your business. My guest, Jonathan Jay, shares his expertise on this subject.
Paul’s Personal Peer Group: Fiona, from an MSP in New Hampshire, wants to know more about exit intent popups – do you use these on your website yet?
9 MSP marketing ideas to break into a new vertical
One of the easiest ways to grow your MSP is to target a vertical. Marketing to a vertical is so much easier than marketing to a general audience because you know exactly who you are marketing to, exactly where they are, exactly what their problems are, and how you can solve those problems. So you can make your marketing message sound so much more relevant to them. A lawyer, for example, is much more likely to listen to you if you are using the word lawyer than if you are just talking about business owners.
Let me give you nine, rapid fire marketing ideas to break into a new vertical. So there are many benefits of marketing to a vertical. You can do it alongside your general business, and once you’ve picked a vertical, there are a number of actions that you should take to get your marketing properly set up.
Here are the first nine actions that I recommend, in the order that you should do them.
Number one: Build a website just for that vertical. Not just a new page on your existing site, do it properly. Put …
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MSP owners: Why do we make our lives so hard?
17 september 2024 · 27 min
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Welcome to Episode 253 of the MSP Marketing Podcast with me, Paul Green. This week…
MSP owners: Why do we make our lives so hard?: Business owners often hinder their own success by running a marathon while carrying an anchor, meaning they knowingly hold themselves back through overwork, limited thinking, or mismanagement.
The most powerful MSP marketing question to ask any lead: Asking this is a great way to prioritise your leads and create a follow-up list for the future.
How to do marketing within the CIS security framework: One of your challenges is making ordinary business owners and managers realise how important good security is. Find out how you can achieve this using the Center for Internet Security controls. My guest, Zach Kromkowski, explains all.
Paul’s Personal Peer Group: Sean, who runs as MSP in Houston, wants to learn more about AppSumo and what it has to offer.
MSP owners: Why do we make our lives so hard?
You and I as business owners, we are in this for the long run, right? Whether this is your first year in business or your 30th, you know that owning a business is a marathon and not a sprint. So that being said, why do we constantly make life hard for ourselves? Far too many MSPs decide to run the marathon while carrying an anchor. It’s nuts. Let’s talk about why we do this and how to give ourselves a much easier life, yet still achieving the things that we want from our business.
So I was listening to this book a few months back. It was written by the guy who built up the Burger King chain back in the 1950s and 60s if you’re interested. It’s called The Burger King. It was, okay, not the most instructive business book in the world, but I do believe you can get huge value from any book as long as you get one big idea from it. Do you agree with me on that? Anyway, my big takeaway from this book was a phrase I’ve never heard before, but I instantly understood what it meant.
Business owners make l…
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MSPs: How to influence what John Smith buys
10 september 2024 · 25 min
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Welcome to Episode 252 of the MSP Marketing Podcast with me, Paul Green. This week…
Get the right message in front of the right person at the right time: To attract new clients you need consistent, well-timed marketing to ensure they choose your MSP when they’re ready to switch.
Do you employ any Sales Prevention Officers?: That’s anyone who avoids suggesting beneficial services to clients so they don’t appear salesy, but they’re unintentionally hurting your business by missing opportunities to improve client satisfaction and increase revenue.
The common service mistakes that can damage client retention: My guest this week, Michelle Coombs, highlights the common service mistakes that can damage long-term client retention and how to stop them from happening in your MSP.
Paul’s Personal Peer Group: Alec, who has an MSP in Nashville, would like to hire a virtual assistant to take on his admin tasks but doesn’t know how to hire one that he can trust.
Get the right message in front of the right person at the right time
There’s a reason that getting new clients for your MSP takes so long. It’s because of what’s happening to the ordinary business are owners and managers that you are trying to reach. And when you understand what’s going on in their heads and their hearts, you can figure out why they’re so slow switching from one MSP to another. Let’s talk about the importance of getting the right message in front of the right person at the right time.
Now, one of the most critical marketing skills that you can develop is the ability to look at your MSP and what you sell from the point of view of the people that you are trying to sell it to or put another way. If you can get in their heads and their hearts, you can better understand what’s driving them to make a decision. Or maybe more importantly, what’s holding them back from making a decision. The best phrase that I ever heard to describe this is…
To influence what J…
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Successful MSPs simplify EVERYTHING
3 september 2024 · 30 min
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Welcome to Episode 251 of the MSP Marketing Podcast with me, Paul Green. This week…
Successful MSPs simplify EVERYTHING: Focus on simplifying and removing things you don’t really need to do. This can increase profitability and ease of management while reducing unnecessary complexity.
The link between what you do each day, and achieving goals: If you have a clear vision for where you want your life to go, you can use that to affect the actions that you take within your MSP every day.
Why PR is a valid marketing tool for MSPs in 2024: Mickie Kennedy, founder of eReleases, shares insights on how MSPs can effectively generate free publicity through strategic press releases, offering tips on how to capture the attention of journalists and boost credibility and visibility in the media.
Paul’s Personal Peer Group: Martin, who runs an MSP in Arizona, wants to know the best way to hold a team meeting when you have some staff who are a little disruptive.
Successful MSPs simplify EVERYTHING
The business that you chose to be in, Managed Services, is already one of the most complex kinds of businesses on the planet. Just stop and think about everything that you have to support – all the different clients, the different setups, the different technologies. And yet I see loads of MSPs making their lives even harder by overcomplicating things in their business that could and should be simple. So let’s talk about how you can make your business easier to run and more profitable by simplifying everything.
I’m on a bit of a simplification mission right now. We’ve had some fairly major development projects in our business over the last 12 months, and while I was focusing on those and constantly reducing complication within those projects and just making everything simpler, I realised we could do this across the business. Because we’ve been going for eight years and what happens is when you’ve been going that long, you kind of hold on…
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SPECIAL: Transform from MSP owner to entrepreneur
27 augustus 2024 · 30 min
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Welcome to this SPECIAL EDITION marking 250 episodes of the MSP Marketing Podcast with me, Paul Green.
This week I have a very special guest – Brad Martineau. Brad helps people transform from being a business owner to truly being an entrepreneur. And as you can imagine, it’s about the way that you think and the action that you take. I think you are going to find him a huge inspiration.
Here are three big ideas from him:
Make it easy: Business is easy but we make it hard for ourselves. Brad uses the acronym, ELF – Easy, Lucrative, Fun.
Remember the business is there to feed your life (not the other way round): Don’t let the business dictate how you live your life.
We have 3 currencies in life: Time, energy and money. Be careful where you invest these. A great business returns these currencies to you.
Meet Brad Martineau. Brad helps entrepreneurs build Smooth Scaling™ businesses through coaching and software tools.
Brad has been married for 23 years, has 5 kids, 1 son-in-law and a granddaughter on the way. He loves fitted hats and playing and coaching basketball.
Hi, I’m Brad Martineau and I help entrepreneurs build businesses that they actually want rather than the ones that they just wake up one day and accidentally have.
And what a great positioning statement that is. Brad, thank you so much for joining us, not just on the podcast, but on this very special episode as well. 250 episodes has taken quite a long time to get here, nearly five years, and I’m going to admit I’m a little bit of a fanboy of yours. You’ve been in my marketing journey and my entrepreneurial journey for getting on for about 18 years or so, and we’re going to talk a little bit about that in this podcast. When the opportunity came up to have you on, I had to jump on it and get you on and with this amazing episode coming up, this seemed the right thing to do. So what we’re going to do over the next 20 minutes or so is we’re going to explore…
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How to grade the quality of your MSP’s leads
20 augustus 2024 · 30 min
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Welcome to Episode 249 of the MSP Marketing Podcast with me, Paul Green. This week…
How to grade the quality of your MSP’s leads: I encourage you to prioritise leads to focus on prospects truly worth your time. (jump to)
If I suggested you spent 80% of your time marketing your MSP, would you think I was nuts? I believe that to grow your MSP and secure its future, you need to shift your focus from operations to marketing, making it your top priority to attract and convert new clients. (jump to)
Pay per click CAN work for MSPs if it’s part of an overall marketing strategy: My guest this week, Corey Zieman – owner of Guaranteed PPC, explains how effective pay per click advertising can turn your MSP into a powerful client magnet in an evolving digital landscape. (jump to)
The perfect heading for your MSPs website: Lastly, I answer a question from Greg in Melbourne, Australia. He wants advice on what headline to use on his website for maximum impact. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
How to grade the quality of your MSP’s leads
When it comes to generating leads for your MSP, not all leads are created equal. It’s easy to get excited about a new prospect, but before you dive in, take a moment to assess whether they’re truly a good fit for your business. Here are three crucial criteria to grade every lead.
1. Opportunity and Urgency: A prospect’s urgency can be a game-changer. Are they locked into a contract with another MSP, or are they desperate for a solution right now? The more urgent their needs, the higher quality the lead. Always ask about their current IT situation and pressing issues – they’ll tell you if they’re ready to move.
2. Fit: Evaluate whether they’re your ideal client. This isn’t just about budget, it’s about working with businesses that align…
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3 smart ways to recruit technicians
13 augustus 2024 · 27 min
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Welcome to episode 248 of the MSP Marketing Podcast with me, Paul Green. This week…
3 smart ways to recruit techs: Recruiting top-notch technicians for your MSP can be achieved through building long-term relationships on LinkedIn, creating standout job adverts, and using bold mobile billboard advertising. (jump to)
Worrying kills business owners: Overcome business-related worry by adopting an action-oriented mindset, eliminating negative influences, embracing recurring revenue, systemising marketing, and maintaining work-life balance. (jump to)
The client retention opportunity around email deliverability: My guest, Ben Fielding, and I discuss the significant changes in email deliverability this year and the opportunities for MSPs to enhance client retention and service quality. (jump to)
Plus Paul’s Personal Peer group: There’s a question from Brian from Montreal, who wants to know whether he should take on an apprentice for his MSP. The answer is a resounding yes – find out why… (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
3 smart ways to recruit techs
Recruiting top-notch technicians is a common challenge for MSPs, especially in the early stages. The quality of your technicians directly impacts the service you deliver, but finding and hiring them can be daunting. Here are three smart strategies to help you recruit the best talent:
Leverage LinkedIn for long-term recruitment. Spend 10-20 minutes weekly connecting with potential technicians from local companies. Instead of outright job offers, build relationships by sending simple connection requests like, “I run a local MSP and I’m always looking to connect with great technicians in the area.” Over time, nurture these connections through casual conversations, building a network of potential hires.
Stand out with c…
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The 60 hour work myth kills MSPs
6 augustus 2024 · 25 min
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Welcome to episode 247 of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I share how successful MSP owners debunk the 60-hour work week myth, proving that working around 30 hours per week promotes better health, stronger relationships, and strategic business growth. (jump to)
I also discuss why taking a proper break to reflect on key strategic questions can provide clarity and focus, enabling you to achieve your business goals for the rest of 2024. (jump to)
My guest this week, Jane Matthews of Wildcat Careers, highlights the importance of strong employee branding for MSPs, emphasising that a well-crafted employee value proposition is key to attracting and retaining top tech talent. (jump to)
Lastly, I answer a question from Chris who runs an MSP in the south of England. He wants to know how to reward a high performing team member so they feel appreciated. Personalised rewards that are tailored to employees’ interests and needs are often more impactful than cash bonuses, enhancing motivation and loyalty. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
The 60 hour work myth kills MSPs
If you’re ending your work week exhausted, barely able to crack open a beer and stare at the TV, it’s time for a change. This relentless pace isn’t sustainable. Contrary to popular belief, the most successful MSP owners don’t work 60-hour weeks. In fact, they work significantly less.
The 60-hour myth suggests that to be a successful business owner, one must work these gruelling hours indefinitely. While it’s true that the early stages of starting a business often require extra hours, this should not be a permanent state.
Starting your MSP is exhilarating. You’re taking control of your income, your time, and the type of work yo…
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Episode 246: As the MSP leader, actions beat words
30 juli 2024 · 30 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I explain why it’s so important to lead by example in your MSP, as your team’s behaviour will mirror your actions more than your words. (jump to)
I also share a story of an MSP owner who successfully took a three-week break by properly resourcing his team, implementing clear systems, and maintaining visibility, proving his business could thrive without his constant presence. (jump to)
My guest this week, Alex Harvey – an MSP owner in Norwich, England – shared that he wished he had outsourced tasks, hired sooner, and set client minimums earlier to better focus on growth and profitability. (jump to)
Lastly, I take on a question from Jerome in NYC. He wants to know how to effectively break into a vertical. The answer – start with a dedicated page on your existing website to show your expertise and then create a separate site once you gain traction. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
As the MSP leader, actions beat words
Have you ever noticed how children imitate what you do more than what you say? It’s an interesting quirk of parenting, and it’s the same with your staff. The culture of your MSP is shaped far more by your actions than your words.
Take my friend Dave, for instance. He spent hours venting about his boss’s contradictory behaviour. His boss insisted on cutting costs and being frugal but then flaunted a brand-new boat he bought over the weekend. This sent the wrong message to the team. Instead of feeling appreciated, they saw their cost-saving efforts as a means for the boss’s personal luxury. This not only demoralised the team but also sparked resentment.
Another example involves an MSP owner, Boris, who …
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Episode 245: You sure that prospect’s a great fit for your MSP?
23 juli 2024 · 29 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I encourage you to assess your prospects to ensure they are the right fit for your MSP. Assess their value appreciation, willingness to follow advice and pay fairly, dependence on technology, and timely payment habits. (jump to)
I also explain why effectively converting leads into loyal clients requires persistent follow-up, strategic long-term engagement, and thoughtful touches. Follow up until they buy, die, or say bye-bye. (jump to)
I’m joined by Damien Harrison, Director of Operations at Bondgate IT. We discuss how hiring an operations director and prioritising relationship-building over immediate sales can significantly elevate your MSP’s growth and client satisfaction. (jump to)
Lastly, I answer a question from Alex who runs an MSP in Georgia. He wants to know how to maintain client trust and growth when outsourcing his MSP’s help desk overseas. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
You sure that prospect’s a great fit for your MSP?
Turning a lead into a prospect is exciting, but how do you know if they’re truly a great fit for your MSP? Here are five ways to measure their potential:
Value Appreciation: top prospects understand the value of your services. They see you as an investment in their business, not just a fixer of problems. They know you’re essential for their growth.
Willingness to Follow Advice: good clients follow your strategic advice. If they see your value, they’ll be more inclined to trust and implement your recommendations.
Willingness to Pay: quality clients are happy to pay a fair price for your services. They understand that good service costs money and they don’t haggle. This reflects thei…
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Episode 244: MSPs: The 3 perfect times to ask for a review
16 juli 2024 · 32 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I urge MSPs to collect social proof promptly when clients are most satisfied, as its impact diminishes over time. (jump to)
I also explain how you can generate endless marketing content ideas by engaging in relevant conversations – jotting down quick, digestible topics, and spreading them out over the year for varied and engaging material. (jump to)
My guest, Ryan Robinett, shares his innovative sales approach for MSPs, which involves presenting your business first to build credibility and differentiate yourself before asking questions, ensuring a structured and engaging conversation with prospects. (jump to)
Lastly, I answer a question from Seb, an MSP owner in Colorado, who struggles to find the time to do marketing. Prioritising marketing is essential for business growth and achieving the lifestyle benefits that inspired you to start your business. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
The 3 perfect times to ask for a review
Social proof, in the form of case studies, testimonials, and reviews, is one of your most potent marketing tools. Nothing sways leads and prospects quite like the experiences of people similar to them. Therefore, consistently gathering social proof is crucial. This process needs urgency because social proof loses its effectiveness over time.
Here’s a real-life example: over the past 18 months, I experienced a major house refurbishment, culminating just before last Christmas. This period was filled with frustrations, especially with the builders who left small but essential details unfinished. Recently, I had to hire handymen to address these lingering issues.
One significant task was ensuring …
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Episode 243: Sacrifice one monitor to sell more hardware
9 juli 2024 · 32 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (jump to)
I also question whether your MSP’s marketing machine generates leads effectively. It’s helpful to track key metrics like LinkedIn connections, email CRM additions, open rates, follow-up calls, and sales appointments to identify and fix any issues in the process. (jump to)
My guest this week is search engine optimisation (SEO) expert, Raj Khera. He explains that mastering SEO for MSPs involves focusing on local search terms, leveraging AI tools for content creation, and staying updated with trends to boost visibility and attract targeted traffic. (jump to)
Lastly, I answer a question from Adam, who runs an MSP in London. He wants to know how to define his MSP’s target audience. My advice is to define your current client base, consider who you don’t want to work with, and trust your instincts to attract clients that align with your expertise and business goals. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
Sacrifice one monitor to sell more hardware
I’ve discovered a clever sales tactic that can have your existing clients clamouring for new hardware. All it takes is a spare monitor and a little ingenuity. Credit for this idea goes to an ingenious MSP I work with, who has seen a significant increase in hardware sales using this method. Here’s how it works:
When visiting a client site, bring a spare monitor along. Identify a highly visible employee, like the receptionist, who everyone in the office interacts with daily. Engage them in conversation, inquire about an…
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Episode 242: MSPs who do this kind of marketing will ALWAYS struggle
2 juli 2024 · 27 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather than relying on ineffective, one-off tactical efforts. (jump to)
I also address the need to look at your marketing from a prospect’s point of view. Focus on understanding and addressing their specific fears, as fear of pain often outweighs the pursuit of gain in their decision-making process. (jump to)
I chat with marketing strategist Ruthie Sterrett, who emphasises the critical role of strategic content marketing for MSPs in building trust and driving sales by addressing audience needs at every stage of the lead-to-client process. (jump to)
Lastly, I tackle a question from Gary, who runs a well-established MSP in South Carolina. He wants to know when and how to raise prices without losing clients. I explain the importance of testing and adjusting prices for new clients regularly, and being transparent with existing clients when raising prices. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
MSPs who do this kind of marketing will ALWAYS struggle
Many MSPs fall into the trap of tactical marketing, which rarely brings the desired results. Let me explain what this is, help you recognise if you’re doing it, and suggest a better approach.
Recently, an MSP owner reached out to me – he’d posted a three-minute video on LinkedIn expecting great engagement but was disappointed with the results. He’d also started sending cold emails to prospective clients. Here’s the problem: tactical marketing like this often fails because it lacks strategy. A single video or cold email is unlikely…
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Episode 241: Should your MSP have a presence on Reddit or X?
25 juni 2024 · 29 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact. LinkedIn and Facebook will help you reach key decision-makers, while platforms like Instagram and Twitter may only be useful if you’re targeting a niche. (jump to)
I also explain why MSPs should focus on strategic, long-term hiring, and seek short-term solutions for immediate needs. This helps to ensure sustained growth and efficiency. (jump to)
I’m joined by Michael Crean, Senior Vice President of Managed Security Services at SonicWall. We discuss how MSPs can authentically sell more cyber security by educating clients with relatable analogies, emphasising proactive measures, and fostering a partnership focused on long-term protection. (jump to)
Lastly, I answer a question from Graham, an MSP owner in Canada, who wants to know the best website contact option for optimal client engagement. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
Which are the best social platforms for MSPs?
Should your MSP have a presence on TikTok, Instagram, Threads, Twitter (X), and other social platforms? My advice is simple: for most, it’s a big fat no. Stay focused on LinkedIn instead.
Why LinkedIn? It’s where you’ll find business owners and managers – the decision-makers you want to reach. LinkedIn should be your MSP’s primary social media platform. Use your personal profile rather than a business page, aim for at least ten new connection requests daily, post content daily, and engage with others’ posts. And don’t forget your weekly LinkedIn newsletter.
Facebook is a good secondary platform, especially for reaching decision-makers during their downtime and for re…
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Episode 240: MSPs: How to reach hot prospects other MSPs can’t
18 juni 2024 · 31 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can lead to valuable business opportunities. (jump to)
I also explain how identifying website visitors allows you to target marketing efforts more effectively and maximise every lead’s potential. (jump to)
My guest this week, Kyle Mealy, helped an MSP achieve a 500% increase in sales efficiency with significantly reduced expenses by focusing on streamlined systems, customer-centric messaging, and optimised resource allocation. (jump to)
Lastly, I tackle a question from Mark in Dallas, who wants to know if SEO (search engine optimisation) is worthwhile for his MSP. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
How to reach hot prospects other MSPs can’t
Are you struggling to reach your hot prospects? Stop trying as an MSP salesperson and use this technique instead.
Back in 2005 when I started my first business, I was cold calling and quickly discovered something disheartening… no one wanted to take my call. Is this your experience with outbound calls? The constant stream of “no” was nightmarish. Just months earlier, as a radio presenter, people were eager to hear from me. What changed? The context.
As a radio presenter, calling people was exciting – they welcomed my calls because I could help them. But as a business owner looking for clients, the reception was cold. This led to a genius idea for reaching dream prospects, which several members of my MSP Marketing Edge program have successfully implemented.
Instead of approaching as a salesperson, ask if you can interview t…
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Episode 239: Why MSPs must do a weekly LinkedIn Newsletter
11 juni 2024 · 40 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your services top of mind for potential clients. (jump to)
Balancing urgent client issues with important business growth tasks is crucial for MSPs, and I encourage the use of the Eisenhower Matrix to help prioritise effectively to ensure long-term success. (jump to)
My guest this week, Jon Wright, runs a successful MSP where he has systemised the hiring and managing of Sales Development Reps, to effectively drive new business – click here to find out more. (jump to)
Lastly, I tackle a question from Chloe in Sydney, Australia – she asks whether she should be using the “good, better, best” pricing strategy? This model effectively attracts clients by offering tiered options, making the middle choice seem like the safest and most appealing decision. What are your thoughts? (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
Why you must do a weekly LinkedIn Newsletter
LinkedIn is the premier platform for MSPs, and LinkedIn Newsletters are a powerful tool to reach a vast audience with minimal effort. Over the past two years, I’ve found newsletters to be an excellent way to build an audience, engage with people, and drive new business.
LinkedIn heavily promotes newsletters, giving them significant algorithmic attention. When you publish an article, it appears in your subscribers’ newsfeeds and their email inboxes.
To start, navigate to the publishing menu in LinkedIn’s article view, write your article, and once published, it automatically becomes part of your newsletter. This isn’t a tradit…
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Episode 238: HUH? Growing your MSP should be… boring???
4 juni 2024 · 33 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement. (jump to)
I also tell you why email remains the powerhouse communication tool for MSPs, essential for owning client data and building strong relationships through consistent, engaging content. (jump to)
Megan Killian joins me to discuss why MSPs must view marketing from the prospects’ perspective. She highlights the importance of a strong online presence, transparent pricing, and aligning services with their needs and values to build trust and attract more clients. (jump to)
Lastly, I answer a question from Gordan, who owns and runs an MSP in the UK. He wants to know whether Instagram is a worthwhile marketing platform or is he running the risk of marketing overload. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
Growing your MSP should be… boring???
Believe it or not, the key indicator that your MSP business is on the right track might just be boredom. Yes, you read that right. If your business bores you, it’s a sign that you’ve achieved a level of stability and efficiency most entrepreneurs only dream of.
Reflect on your business journey. Are you in the hectic start-up phase, managing your first employees, or at the enviable stage where your business runs smoothly without your constant oversight? Over my 19 years in entrepreneurship, I’ve experienced all these stages with various ventures. Reflecting on those early days, I don’t miss the chaos of creating systems from scratch and firefighting daily crises.
The start-up phase is stressful because every aspect of the business needs to be invented and ref…
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Episode 237: MSPs: What it really means when a prospect says no
28 mei 2024 · 36 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I reflect on what it really means when a prospect says “no”. Often it actually means “not yet”. Building trust over time through multiple touchpoints can transform rejections into future opportunities. (jump to)
I also face the truth that I’ve lived over half my life – this has sparked an urgency in my business practices. What if you had just one year to achieve your goals? This motivates me to act decisively, how about you? (jump to)
In my chat with Brian Gillette, we explore how lunch and learn events effectively turn attendees into clients by focusing on relationship building over direct sales. Have you tried these events for your MSP? They’re challenging but worth it. (jump to)
Lastly, I tackle a question from Ryan, who owns a fairly new and fairly small MSP in Chicago, about valuing employees when budgets are tight. I suggest non-monetary ways to value employees, like recognising efforts, providing personalised rewards, and offering growth opportunities – enhancing team morale and loyalty. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
What it really means when a prospect says no
In the competitive world of business, especially in sales, a “no” from a prospect often stings, feeling like a personal rejection. This reaction isn’t just common among entrepreneurs – it’s practically universal, and understandably so. Many of us see our businesses as extensions of ourselves, so a refusal can feel deeply personal. However, in my experience, a “no” often means “not now – I don’t trust you yet,” rather than a flat-out rejection.
Trust is the linchpin in the relationship between clients and MSPs. Prospective clients are acutely awar…
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Episode 236: Is break/fix outdated… or a valid marketing tactic?
21 mei 2024 · 30 min
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable marketing tool in our contract-driven market? (jump to)
I also investigate what truly measures success for business owners. Drawing from my 19 years of experience, we’ll explore how consistent marketing actions can transform ambitious plans into tangible achievements. (jump to)
Jeff Newton from REDiTECH joins me as this week’s guest and shares his unique experience of overwhelming marketing success. Jeff’s insights highlight the importance of robust processes and the need for perseverance and adaptability in marketing strategies after setbacks. (jump to)
Lastly, I’ve introduced a brand new element to the Podcast – Paul’s Personal Peer Group – where I endeavour to answer your personal MSP marketing questions. This week we hear from Scott in Florida who is considering the viability of Facebook advertising but is concerned about the return on investment. Find out whether this could be right for you. (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
READ FULL TRANSCRIPT
Is break/fix outdated… or a valid marketing tactic?
Once the go-to strategy, the break/fix business model, where MSPs fix tech issues as they arise, now shares the stage with the managed services model, which emphasises ongoing support and monthly recurring revenue (MRR).
Despite its old-school vibe, some MSPs still cling to break/fix as a crucial marketing tactic. They argue it’s a way to introduce their services, offering a taste that could potentially convert to more stable, contractual relationships.
But how does this strategy…
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Episode 235: SPECIAL: How MSPs get more leads from trade shows
14 mei 2024 · 35 min
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Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of practical ways that MSPs can level up and get the most bang for their buck and secure the most valuable leads and data from these events.
Featured guest:
Lyle was always involved in the technology arena as he began his career in digital print production. He found his interests lay more in the hardware side of technology though and quickly turned his sights in that direction. Originally, Lyle focused on whole home theatre systems but again saw his interests lay elsewhere. It was for this reason, that in 2001, Lyle became what is commonly known as a trunk slammer; helping and supporting clients as he traveled from site to site. Over the years, Lyle developed, fostered, and maintained these initial connections and grew Wired for the Future to the success it is today. Lyle is no longer found traveling from site to site in his car but can be found behind his desk ensuring that the same support with the same personal connection he always prided himself on remains intact. No matter how large Wired for the Future becomes it is Lyle’s dream this level of service remains. He devotes his days to just that.
Connect with Lyle on LinkedIn:
https://www.linkedin.com/in/wired-lylekirshenbaum/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Sub…
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Episode 234: How to market your MSP to a vertical
7 mei 2024 · 41 min
Episode 234 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 How to market your MSP to a vertical
10:14 This productivity hack will help you Get Things Done
18:56 Engender happier, more productive staff
Featured guest:
Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solutions, for joining me to talk about how MSP owners can keep their staff happy, make them feel valued, and increase their productivity – without spending a penny.
Dr. Kevin Gazzara is the Senior Partner of Magna Leadership Solutions established in 2007, and the coauthor of the acclaimed books “The Leader of OZ” and “Ready, Set, Get Hired”. He is an ICF certified coach, and a certified Positive Intelligence (PQ) Mental Fitness coach and founder of CoachSultants.com. Kevin has taught and developed Management and Leadership career-changing programs in the corporate world during his 18 years at Intel Corporation and as a University professor at 6 Universities over the last 28 years. Dr. Gazzara’s work has been recognized for his international leadership development programs by Workforce Magazine, https://magnaleader.co/LTP. Kevin’s passion is in helping individuals find the leader within themselves.
Connect with Kevin on LinkedIn:
https://www.linkedin.com/in/kevingazzara/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your …
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Episode 233: The MSP that’s unstoppable
30 april 2024 · 32 min
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Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Why you need Big Mo in your business
08:01 Systemize your ability to under-promise and over-deliver
15:41 This expert can help you grow your MSP business
Featured guest:
Thank you to MSP Coach Brian Hoppe, for joining me to talk about his experience of scaling MSP businesses, and how he uses that experience to coach other MSPs in how to scale their own businesses.
Brian has been part of the Managed Services industry since the early 2000s. He earned both his Bachelor’s and MBA from Baylor University. For over 20 years, Brian has worked in multiple MSPs and has bought and sold multiple MSPs. He’s been everything from a technician to Ops Manager to CFO to CEO. He has grown multiple MSPs to over $5 million in revenue and managed MSPs in excess of $15 million in revenue. Brian has a thorough understanding of all the ins and outs of running a highly successful MSP. But more importantly, he understands how to help MSP leaders get the most from their business. His expertise in leadership and coaching can help any MSP owner or CEO achieve the results they want in both business and life. He is passionate about finding the right clients for his coaching practice to help take their business and leadership to the next level.
Connect with Brian on LinkedIn:
https://www.linkedin.com/in/brianhoppe/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.…
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Episode 232: Sell something small to build trust
23 april 2024 · 23 min
Episode 232 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Build trust by doing a small thing well
08:04 Have you heard of Feedback Donuts?
10:51 Harnessing Intent Data to convert leads into prospects
Featured guest:
Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’, and how MSPs can track and use intent data to identify and engage warm leads at the point that they’re already interested in your services.
Paul Franklin is founder of Koala B2B, an intent data lead gen company. Paul has overseen millions of pounds worth of lead generation campaigns across the Tech B2B division he ran as Publisher for Dennis Publishing. The division included IT end user, cloud , and MSP/CSP/Reseller audiences specifically. He also ran the UK Cloud Awards for 6 years, a recognition and celebration of all cloud innovation in the country.
Connect with Paul on LinkedIn:
https://www.linkedin.com/in/paul-franklin-8922236/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtl…
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Episode 231: No-one buys MFA… they buy “sleeping better”
16 april 2024 · 27 min
Episode 231 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Don’t sell the FEATURES, sell the BENEFITS
03:20 3 KILLER offers to stand out from the MSP crowd
11:17 How to hire and integrate the best remote employees into your MSP
Featured guest:
Thank you to Michael Nelson, Co-founder of Scaled, for joining me to talk about why MSP owners should embrace remote working, how he was able to successfully integrate remote staff into his team within his own MSP business, and how he found himself perfectly positioned to help other MSPs do the same.
Michael Nelson is a founder of Scaled, a staff-augmentation firm that deploys L2 & L3 Technical Talent for MSPs from South Africa and the owner of a successful & growth-oriented MSP in California
He started TLC Tech, a Sacramento based MSP in 2004 serving all types of clients. In 2008 the company made the transition to fully managed services. Averaging 20-30% year over year growth, the company consistently maintains best in class EBITDA. Currently with a staff of 28, the company has transitioned to being a fully remote MSP, with 30% of the staff working remotely from South Africa.
After recognizing the benefits and the market need, Michael started Scaled with Jason Knight (also a former MSP owner) to place L2 & L3 techs with MSPs
Connect with Michael on LinkedIn:
https://www.linkedin.com/in/michaelnelsonca/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Connect with me on LinkedIn:
https://www.link…
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Episode 230: How to attach MRR to hardware & project sales
9 april 2024 · 34 min
Episode 230 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 How to attach Monthly Recurring Revenue to hardware & project sales
07:33 5 quick wins to improve your net profit margin
16:45 Attract your ideal clients with strategic content marketing
Featured guest:
Thank you to Kristi Mitchell, Founder of Marketing Uncomplicated, for joining me to talk about how MSPs can use content marketing to target and attract, nurture and convert their ideal clients.
Kristi Mitchell is a Marketing Strategist specializing in helping service-based small business owners who have relied on referrals and word-of-mouth to build their businesses. They know in order to reach more clients with their services, they need to finally think more strategically about their marketing.
Kristi brings an MBA, over ten years of corporate marketing experience, and a drive for continual learning to the work she does with her clients. Kristi offers 1:1 strategic consulting, fractional CMO services, workshops, and group implementation support.
Connect with Kristi on LinkedIn:
https://www.linkedin.com/in/kristimitchell/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id14851013…
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Episode 229: SPECIAL: Using AI in your MSP’s marketing
2 april 2024 · 23 min
Episode 229 Lees meer
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel.
Kevin and I talk about the present and future of MSP marketing tools, including AI tools and GPTs, and how advancements in AI technology could revolutionize how MSPs market to their leads, prospects and clients.
Featured guest:
Kevin Clune is the Founder of MSP Growth Hacks, Co-Founder of Zest, and a Growth Advisor for MSPs. After growing and exiting an MSP business in 2018, he went on to publish his first book “The MSP Growth Funnel” to help others do the same. This spawned his career as a serial entrepreneur and vocal figure in the IT industry, as he continues to deliver valuable research and actionable advice to MSPs of all sizes.
Connect with Kevin on LinkedIn:
https://www.linkedin.com/in/kevin-clune/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
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Episode 228: Super easy customer case studies for MSPs
26 maart 2024 · 28 min
Episode 228 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Be more relatable in your marketing by being more human
06:22 Are LinkedIn hashtags still relevant?
12:34 Driving ROI from customer success stories
Featured guest:
Thank you to Joel Klettke, Founder of Case Study Buddy, for joining me to talk about how MSPs can use customer success stories to generate more leads and convert more prospects into clients, and how to repurpose a single case study story into a range of assets to serve different functions across the whole of your sales cycle.
Joel Klettke is the Founder of Case Study Buddy, a boutique agency that helps clients like HubSpot and Loom capture, share, and drive ROI from customer stories. He’s also a sought-after conversion copywriter, Dad of three, and proud Canadian.
Connect with Joel on LinkedIn:
https://www.linkedin.com/in/joelklettke/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
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Episode 227: MSPs: Get 408 comments on a LinkedIn post
19 maart 2024 · 34 min
Episode 227 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Can you generate leads by literally knocking on doors?
05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy
16:35 How to avoid ‘spammy’ marketing
Featured guest:
Thank you to Fractional CTO & CPO Mark Herschberg, for joining me to talk about his experience of being on the receiving end of spammy, untargeted ‘cold’ marketing, and for offering alternatives to MSPs to engage with their leads and prospects in a more meaningful way.
Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.
Connect with Mark on LinkedIn:
https://www.linkedin.com/in/hershey/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-market…
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Episode 226: The best (and simplest) MSP client retention idea
12 maart 2024 · 35 min
Episode 226 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Is your website good enough?
07:59 The simplest way to maximize retention
15:07 How this MSP grew a million pound business…TWICE
Featured guest:
Thank you to Joe Burns, co-founder and CEO of Reformed IT, for joining me to talk about how he achieved over a million pounds in turnover in 11 years for his MSP business… then co-founded another MSP and did it all over again, this time hitting the million pound mark in just three years.
Joe Burns, a prominent figure in the Managed IT Services (MSP) industry, is the co-founder and CEO of Reformed IT, a company renowned for providing top-tier Managed IT and Cyber Security services to businesses in the East Midlands, UK. With an impressive track record, Reformed IT, under Joe’s leadership, has grown to achieve over £1.3m in annual revenue with a dedicated team of 12 professionals since its inception in October 2019.
Prior to establishing Reformed IT, Joe co-founded Pyranet in 2005, where he began his journey in the IT services sector. Through this venture, he gained invaluable experience and insights, learning from the challenges and triumphs of scaling and eventually exiting a successful MSP business through acquisition. This journey was not just about business growth but also about personal development and understanding the intricacies of the MSP world.
Having gained a comprehensive experience within the MSP industry, Joe now shares many of the mistakes he made, and lessons learned with the wider community.
Connect with Joe on LinkedIn:
https://www.linkedin.com/in/cyber-security-speaker-joe/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Subscribe to my YouTube channel:
https://www.you…
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Episode 225: MSPs: Send a Xmas card to prospects… in March?
5 maart 2024 · 29 min
Episode 225 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Say goodbye to distractions
04:54 Send your prospects a Christmas card in MARCH
11:45 Close more deals by improving your communication with non-technical people
Featured guest:
Thank you to David Duffett, Speaker and Trainer at Let The Geek Speak, for joining me to talk about how to improve your communications with non-technical people (ie prospects), and help you get more deals over the line.
David is a Geek that has been publicly Speaking and teaching for more than 20 years, from London to Los Angeles, Berlin to Beirut, Kingston to Kuala Lumpur, Mumbai to Melbourne, and many other places too! He loves communications technology and was the longest serving Worldwide Community Director for the Asterisk® project – the ‘Daddy’ of all Open Source communications projects.
David has always been grateful to the Geeks that build the various technologies he speaks about, and he wants to give back – by helping Geeks to Speak, Nerds to be Heard and Techies to Teach!
He is achieving this by inspiring Geeks to speak by giving speeches at conferences and Sales Kickoffs, and equipping them to do it through teaching his Geek Speaker System – 7 Power Presenting Protocols …for Nerds
Connect with David on LinkedIn:
https://www.linkedin.com/in/davidduffett/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe…
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Episode 224: Can you grow your MSP with YouTube ads?
27 februari 2024 · 37 min
Episode 224 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Looking after yourself IS looking after your business
08:45 A ‘no’ today isn’t a ‘no’ forever
16:01 Could YouTube Ads help grow your MSP?
Featured guest:
Thank you to YouTube Ads specialist Ben Jones, for joining me to talk about how MSPs can use YouTube ads to grow their businesses.
Benjamin is a serial entrepreneur and international keynote speaker. He’s the co-founder of Titan Marketer, which has helped a wide range of businesses generate millions of dollars in sales with YouTube Advertising. He also founded Youth In Business, which helps kids start and scale businesses that make sales in less than a week. Benjamin’s passion is enhancing youth entrepreneurship and helping businesses scale with YouTube Ads.
Connect with Ben on LinkedIn:
https://www.linkedin.com/in/ben09/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
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Episode 223: Could you buy another MSP?
20 februari 2024 · 27 min
Episode 223 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Could you grow your MSP business by buying another one?
08:39 How everybody benefits from cause related marketing
12:49 Using social proof to increase sales
Featured guest:
Thank you to branding & marketing strategist Chaya Glatt, for joining me to talk about how MSPs can use social proof to improve the impact of their websites, and convert more leads into clients.
Chaya Glatt is a brand strategist, messaging specialist and copywriter who helps high-performing businesses transform into big-league brands. She’s the creator of the MAD brand strategy formula, international speaker, and developer of Brand Authority, a training program for marketing creatives. Chaya is passionate about creating larger-than-life brands that have a strong emotional bond with their audiences. She has little to no tolerance for creative nonsense and is a strong advocate for goal-focused, data-driven branding and marketing.
Connect with Chaya on LinkedIn:
https://www.linkedin.com/in/chaya-glatt-copywriter/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-g…
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Episode 222: Nasty surprises employees spring on MSPs
13 februari 2024 · 46 min
Episode 222 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Staff ‘red flags’ you need to address
14:50 3 ways to make your staff feel special
23:07 Making the most of M&A
Featured guest:
Thank you to Craig Fulton, Advisor at Evergreen, for joining me to talk about mergers and acquisitions in the MSP ecosystem.
As Advisor, Evergreen Services Group, Craig Fulton aims to help MSP’s succeed in growing their businesses and exceed their goals. He credits his 30 years in the technology sector, including time spent as an engineer and ConnectWise leader, with helping him understand what IT service providers want and need to be successful.
A prior 16-year ConnectWise veteran, he held a number of positions during his tenure with the company, including Chief Product Officer and Chief Customer Officer. He also co-created ConnectWise CloudConsole and authored Path to Success, a best practices guide about how to run a successful IT service provider business. Before that, he worked for Accenture as a technology consultant and served five years in the U.S. Marine Corps.
Craig is widely recognized for his contributions to the technology industry. He was named a Channel Partners Top Gun 51 channel executive in 2019, a 4x CRN Channel Chief, and a member of the MSPMentor 250 list in 2014. Craig also holds a number of patents related to business management technology. He earned his bachelor’s degree in business management from the University of South Florida and an Executive Certificate from UC Berkeley Haas School of Business.
The Ohio native now lives in Clearwater, FL, with his wife Jillian and three sons. When he’s not at work, Craig is spending time with his family, traveling, or working on cars.
Connect with Craig on LinkedIn:
https://www.linkedin.com/in/craigmfulton/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, a…
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Episode 221: Successful MSPs are rapid action takers
6 februari 2024 · 29 min
Episode 221 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 The power of taking rapid action
09:17 Improve your website by eliminating THIS word
15:21 Work smarter to work less and grow your MSP
Featured guest:
Thank you to Josh Fonger, CEO of WTS Enterprises, for joining me to talk about how systemisation and documentation of your MSP business can lead to better efficiency, help you grow by working smarter not harder, and free up more of your time for the things that are important to you.
Josh Fonger is the CEO of WTS Enterprises. He is an international business consultant, coach, and speaker. He has the unique experience of personally helping hundreds of businesses grow simply, using the WTS method. His specialty is taking stressed-out entrepreneurs from working in their business to working on their business using systems so that profit and freedom can become a consistent mechanical reality.
Connect with Josh on LinkedIn:
https://www.linkedin.com/in/joshfonger/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3c…
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Episode 220: MSPs: This tool sells more to your clients
30 januari 2024 · 38 min
Episode 220 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Five marketing myths that are holding you back
06:18 This tool sells more to your clients
13:33 The secrets of successful Facebook marketing
Featured guest:
Thank you to Trevor W. Goodchild, Facebook Ad Policy Specialist, for joining me to talk about how he helps businesses to navigate the sometimes complicated and mysterious world of Facebook advertising, and how MSPs can use Facebook to reach their target audience.
Trevor W. Goodchild is a Facebook ad policy expert who’s worked at Facebook in ads, tech and project management. Mark Zuckerberg announced his last project internally. He’s a public speaker, high ranked blogger & best selling sci-fi author. Goodchild helped launch the Xbox 360 at Microsoft, the iPod nano at Apple before beginning Facebook ad policy consulting. His clients have included ad agencies of Tony Robbins, Harv Eker & Dean Graziosi, who he has helped de-mystify Facebook bans and get ads live again.
Connect with Trevor on LinkedIn:
https://www.linkedin.com/in/trevor-goodchild/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.c…
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Episode 219: How this MSP grew from 0 to 25 staff
23 januari 2024 · 44 min
Episode 219 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 What is remarketing, and how can it help your MSP?
08:22 Five more common website mistakes
19:47 How this MSP grew from 0 to 25 staff
Featured guest:
Thank you to Chad Lauterbach, CEO of Be Structured Technology Group, for joining me to talk about how he grew his MSP business, from working alone out of his one-bedroom apartment to managing 25 staff.
Chad’s passion for helping small to medium-size companies meet their IT and security needs fueled his decision in 2007 to create Be Structured Technology Group. Under Chad’s leadership, Be Structured continues to exceed the expectations of their clients’ outlooks on what an IT department provides. He is an avid learner who actively works to stay on top of the latest trends and security requirements in this fast-paced tech world. Chad is constantly pursuing knowledge, making him someone who will always be ahead of the curve. When Chad is not working, you can find him reading, running, listening to podcasts, hiking, camping, or backpacking.
Connect with Chad on LinkedIn:
https://www.linkedin.com/in/chadl2/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-…
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Episode 218: Is Facebook a viable promotional tool for an MSP?
16 januari 2024 · 43 min
Episode 218 Lees meer
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
00:00 Is Facebook a viable promotional tool for an MSP?
05:44 Five common website mistakes
19:22 How ’emotional content’ can help you connect with prospects
Featured guest:
Thank you to Matt Tompkins, President of Two Brothers Creative, for joining me to talk about how MSPs can build trust and connect with leads and prospects by using ’emotional content’ in their marketing.
Matt Tompkins has hosted and produced shows on 8 different stations in the midwest, including hosting a nationally syndicated program for SiriusXM. He created, produced, and hosted a midwest-based sketch comedy television show which followed Saturday Night Live for 7 seasons and 103 episodes, becoming the highest-rated TV show in the market at the time. Matt founded his production company with his brother Ben Tompkins in 2014 and they produce podcasts for businesses and clients, specializing in video podcasting – which they leverage to meet all of the marketing needs for any business from SEO to social media, digital and content creation.
Connect with Matt on LinkedIn:
https://www.linkedin.com/in/twobrotherscreative/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple…
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Episode 217: SPECIAL: Listen to Paul’s BAD cold sales calls
9 januari 2024 · 20 min
Episode 217 Lees meer
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In the third and final of our series of Special Episodes, I’m joined by cold-calling expert Derek Marin.
Derek shares some of the advice and tips he’s learnt from cold-calling, and offers me live feedback when I try cold-calling for myself.
Featured guest:
Derek Marin is President of Simple Selling. Since 2019, his team has implemented outbound sales exclusively for MSPs. They have generated hundreds of first-time appointments that have converted into new managed and co-managed services agreements. If your calendar is all tumbleweed and beat-up trucks, then the answer is simple: call Simple Selling.
Connect with Derek on LinkedIn:
https://www.linkedin.com/in/marinderek/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast
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Episode 216: SPECIAL: This guarantees your MSP SUCCESS in 2024
2 januari 2024 · 30 min
Episode 216 Lees meer
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
For this second of our series of Special Episodes, I wanted to do something a little different, and a little special. I’ll be taking you for a walk around one of my favourite places, Willen Lake, and sharing some of the thinking that will help you achieve your business goals for 2024.
I explore five key considerations that you will need to address to help you achieve your business and lifestyle goals for 2024.
00:00 Vision
07:11 Goals
11:23 Strategy
17:57 Tactics
22:13 Daily Actions
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Connect with me on LinkedIn:
https://www.linkedin.com/in/paul-green-msp-marketing/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast
https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7
https://tunein.com/radio/Paul-Greens-MSP-Mark...
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Episode 215: SPECIAL: The SECRETS to grow your MSP to $40m revenue
26 december 2023 · 44 min
Episode 215 Lees meer
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In the first of our series of Special Episodes heading into 2024, I’m joined by Intelligent Technical Solutions CEO Tom Andrulis.
Tom and I discuss the hot topic of mergers & acquisitions. Tom also shares some of the stories and secrets, and tells the tale of how he grew his business from nothing to having $40 million in revenue in just 20 years.
Featured guest:
Tom Andrulis is the Chief Executive Officer of Intelligent Technical Solutions and has been at the helm for nearly two decades. A hands-on CEO, Tom directs the operational aspects of ITS and is involved in its day-to-day business decisions. He is also primarily responsible for top-down value alignment, as well as steering the company towards its vision.
Tom founded ITS back in 2003, after working and finding success with several business owners who had issues with their technology. He knew right then and there that he wanted to help businesses improve their efficiencies. As a business owner himself, he understood well enough that technology is a critical component to his clients’ success.
Tom has a genuine passion not just for working with new and innovative technologies, but also with many kinds of people. Perhaps it’s no surprise that ITS is a people-oriented organization. Tom is driven by the fact that he can make a difference in people’s lives, including entrepreneurs who need help in solving their problems.
Despite his dedication and zeal for his role, Tom is a family man first. He loves spending time with his family, especially watching his son play soccer. He also enjoys sports and the great outdoors: He loves working out, snowboarding, and mountain biking.
Connect with Tom on LinkedIn:
https://www.linkedin.com/in/tomandrulis/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing e…