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Paul Green's MSP Marketing Podcast

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  1. Episode 164 SPECIAL: Marcus Sheridan talks MSP marketing

    3 januari 2023 · 37 min

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    Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

    This week’s podcast is all about our special guest, Marcus Sheridan, author of the incredible marketing book They Ask You Answer. He joins me to talk about how MSPs, through content marketing, can become THE trusted voice in their market.

    Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences.

    Forbes named Marcus “One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more.

    As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read”.

    Connect with Marcus on LinkedIn:

    https://www.linkedin.com/in/marcussheridan

    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Find out about my MSP Marketing Edge service:

    https://www.mspmarketingedge.com

    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

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  2. Episode 163 SPECIAL: The £5million MSP

    27 december 2022 · 30 min

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    Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

    This week’s podcast is all about our special guest, Anne Tasker, who grew her MSP to £5m in revenue. She joins me to explain exactly how she did it and the lessons she learnt along the way.

    Anne founded Zenzero Solutions in 2001. During her 20+ years as Managing Director of Zenzero she took on multiple responsibilities as the business developed. Initially hands-on supporting customers, implementing innovative digital services. As the business grew her focus moved to: developing the core technical teams and SLT; developing the sales engine; and implementing commercial and risk controls. In 2021 having grown the business organically to £5.5m, she successfully obtained Private Equity funding to ensure the continued growth of the business. Anne is now a Non-Executive Director for the business which is allowing her to enjoy other interests (mainly sailing!).

    Connect with Anne on LinkedIn:

    https://uk.linkedin.com/in/anne-tasker-4072217

    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Find out about my MSP Marketing Edge service:

    https://www.mspmarketingedge.com

    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

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    https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast

    https://open.…

  3. Episode 162: Can you beat my MSP productivity stack?

    20 december 2022 · 39 min

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    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:

    THIS is your MSP’s 2023 goal

    Can you beat my MSP productivity stack?

    A $10m MSP owner’s 2023 forecast

    Featured guest:

    Thank you to Jamie Warner from E-Nerds and Invarosoft for joining me to share how he grew his MSP to $10m and predictions for 2023.

    Jamie is passionate about the IT support industry and previously founded an award winning MSP business in 2000 which he grew and was honoured 7 times in the MSPmentor 501 list from 2011 to 2018. Jamie was also honoured twice in the MSPmentor 250 list recognising the world’s leading MSP entrepreneurs and executives.

    Connect with Jamie on LinkedIn:

    https://au.linkedin.com/in/jamie-warner-75769a16

    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    You can join me in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/

    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

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    https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

    https://tunein...

  4. Episode 161: Three types of MSP sales people

    13 december 2022 · 34 min

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    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:

    00:00 Fix your MSP’s website navigation

    07:42 Three types of MSP sales people

    17:32 The MSP who turned a potato into $30,000

    Featured guest:

    Thank you to MSP owner Zach Kitchen for joining me to talk about how he turned a potato into a new client for his MSP.

    Over 20 years ago, in middle school, Zach got caught hacking into the school computer system. The incident made him extremely popular with the students, but it sat negatively with the school administration. Students went home and told their parents about the incident, which is how he landed his first IT job in cybersecurity forensics at only 17 years old. In running his successful MSP business, Digital Crisis, Zach has discovered a love for experimental marketing.

    Connect with Zach on LinkedIn:

    https://www.linkedin.com/in/digitalcrisis

    Extra show notes:Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    On the subject of tracking how users interact with your website, I mentioned the tools from HotJar and Lucky Orange:

    https://www.hotjar.com/

    https://www.luckyorange.com/

    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing

    Thank you to Anne Hall from IT Agree for recommending the book The Introvert’s Edge to Networking by Matthew Pollard:

    https://www.amazon.co.uk/Introverts-Edge-Networking-Leverage-Connections/dp/1400216680

    https://nz.linkedin.com/in/annehall-itagree

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

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  5. Episode 160: The MSP with bad techs

    6 december 2022 · 29 min

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    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:

    00:00 Why it’s time for your MSP to fire a tech

    06:44 How to make tech news relevant to your clients and prospects

    13:54 A pricing expert on how to accelerate your growth

    27:02 A great book recommendation about transforming your leadership skills

    Featured guest:

    Thank you to Per Sjöfors, the Price Whisperer, for joining me to talk about how to accelerate your MSP’s growth.

    Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences,

    appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer – A Holistic Approach to Pricing Power” is available at booksellers nationwide and online.

    Connect with Per on LinkedIn:

    https://www.linkedin.com/in/persjofors

    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Find out about Paul’s MSP Marketing Edge service:

    https://www.mspmarketingedge.com

    Thank you to George Smith from Augmentt for recommending the book It’s Your Ship by Michael Abrashoff:

    https://www.amazon.co.uk/Its-Your-Ship-Management-Anniversary/dp/145552302X

    https://ca.linkedin.com/in/george-smith-augmentt

    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

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  6. Episode 159: Google your MSP again

    29 november 2022 · 27 min

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    Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes:

    00:00 Is ‘data capture’ dead?

    07:02 Why you need to keep Googling your MSP

    11:27 Monthly recurring revenue from selling marketing services

    25:00 A great book recommendation about discovering the best plan for your MSP

    Featured guest:

    Thank you to Andrew Down, IT Channel Leader at Vendasta, for joining me to talk about how to generate monthly recurring revenue from selling marketing services.

    Andrew’s role includes consulting and influencing various segments of the business with a core focus on the Go-to-market strategy and sales efforts for new and existing channel partners in the tech space. An avid runner, Andrew has run over 25 half marathons and recently completed the New York City Marathon.

    Connect with Andrew on LinkedIn:

    http://linkedin.com/in/andrewdown

    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Order your free copy of the MSP Marketing magazine:

    http://mspmarketingedge.com/magazine/

    Thank you to Stuart Holtby from GetInSync Strategic Management for recommending the book Nine Lies About Work by Marcus Buckingham:

    https://www.amazon.co.uk/Nine-Lies-about-Work-Freethinking/dp/1633696308

    https://www.linkedin.com/in/stuartholtby/

    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

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  7. Episode 158: MSP’s LinkedIn automation

    22 november 2022 · 37 min

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    Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes:

    00:00 Does automation still have a role to play in dealing with your LinkedIn

    08:30 Why a ‘buyer persona’ needs to be central to your MSP’s marketing

    15:52 A recruitment expert explains how to find the best new people for your team

    35:18 A great book recommendation about coming up with creative solutions

    Featured guest:

    Thank you to Lori-Ann Duguay ‘the people person’ for joining me to talk about how to find the best new people for your team.

    After working 21 years in government, Lori-Ann Duguay decided to take a leap and launch her own consulting venture helping organisations with a growth mindset. She helps them build the culture, experience and leadership required to attract and retain the talent that they need to thrive in the new world of work.

    Connect with Lori-Ann on LinkedIn:

    https://www.linkedin.com/in/loriannduguay/

    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    For loads of MSP marketing and business growth advice and resources, check out my free learning hub:

    http://mspmarketingedge.com/learning-hub/

    Thank you to Colt Briner from Scrappy AF Marketing for recommending the book Creative Acts for Curious People by Sarah Stein Greenberg:

    https://www.amazon.co.uk/Creative-Acts-Curious-People-Unconventional/dp/1984858165

    https://www.linkedin.com/in/colt-briner

    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

  8. Episode 157: Should your prices be on your MSP’s website?

    15 november 2022 · 38 min

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    Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes:

    00:00 I answer 3 of the most common MSP marketing questions

    12:09 This is what I think about having a Pricing Calculator on your MSP’s website

    19:22 An ex-MSP’s journey to create a tool to give you time back

    36:07 A great book recommendation about creating great processing within your MSP

    Featured guest:

    Thank you to Brian Brammeier from ZeroTouch MSP for joining me to talk about his journey from MSP owner, to the creator of a time-saving tool.

    Brian is an experienced business operator, crisis IT and cybersecurity professional, as well as an investor. Currently, Brian advises several companies, either as a board member or in a consulting capacity, helping them craft and define their company strategy and cyber security postures. Brian is also an active investor in various technology, fintech, and pharma/biotechnology ventures.

    Connect with Brian on LinkedIn:

    https://www.linkedin.com/in/brianbrammeier

    Extra show notes:

    Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    On the subject of putting a pricing calculator on your MSP’s website, I recommended the book They Ask You Answer by Marcus Sheridan:

    https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary/dp/1119312973

    You can join me in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/

    Thank you to Jamie Shanks from Pipeline Signals for recommending the book The Ultimate Sales Machine by Chet Holmes:

    https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

    https://ca.linkedin.com/in/jamestshanks

    Subscribe to my YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-…

  9. Episode 156: How to check if your techs are genuinely too busy

    8 november 2022 · 38 min

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    00:00 How to create a ‘moonshot’ goal for your MSP

    08:05 Why your techs are NOT too busy for new clients

    17:58 A social media expert explains how your business can stand out online

    35:31 A great book recommendation about creating great processes within your MSP

    Featured guest:

    Thank you to Brendan Kane from Hook Point for joining Paul to discuss how an MSP can stand out on social media.

    Since 2005, Brendan has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on.

    Connect with Brendan on LinkedIn:

    https://www.linkedin.com/in/brendanjkane

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    On the subject of creating a ‘moonshot’ for your MSP, Paul recommended the book Traction by Gino Wickman:

    https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Thank you to Owen McGab Enaohwo from SweetProcess for recommending the book The Checklist Manifesto by Atul Gawande:

    https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149

    https://www.linkedin.com/in/owenmcgabenaohwo

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

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  10. Episode 155: Your MSP exists to fund your future lifestyle

    1 november 2022 · 30 min

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    00:00 How to shape your business with your future lifestyle

    07:39 Why you should charge an ‘idiot tax’

    12:45 The right mindset to grow your MSP

    27:57 A great book recommendation about breaking through the ceiling to the next level

    Featured guest:

    Thank you to Chuck Canton from Sourcepass for joining Paul to discuss the right mindset to grow your MSP.

    Chuck is a seasoned and dynamic technology executive with more than a decade of experience at hyper-growth companies, with experience in launching and growing startups, securing growth funding, acquisitions, and sales. Chuck attributes his past successes to two key areas of focus: building healthy and collaborative company cultures and always listening to his customers.

    Connect with Chuck on LinkedIn:

    https://www.linkedin.com/in/chuck-canton-a0152a13

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Find out about Paul’s MSP Marketing Edge service:

    https://www.mspmarketingedge.com

    Thank you to MSP sales expert Fiona Challis for recommending the book The Big Leap by Gay Hendricks:

    https://www.amazon.co.uk/Big-Leap-Conquer-Hidden-Level/dp/0061735361

    https://uk.linkedin.com/in/fionachallis

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

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    https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e...

  11. Episode 154: Could a WFH setup be the ultimate MSP marketing tool?

    25 oktober 2022 · 27 min

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    Episode 154 includes: Lees meer

    00:00 How best to persuade your prospects in advance

    08:28 A ‘Work From Home’ setup that could be a great sales tool

    15:14 How to create a new revenue stream from compliance

    24:26 A great book recommendation about changing the way you work forever

    Featured guest:

    Thank you to Shay Cohen from Kamanja for joining Paul to discuss a potential new automated Pen Test revenue stream.

    Shay’s career began as a technical support engineer for Windows desktop and server systems, and then moved to become a junior Linux engineer. Kamanja have developed a solution that involves the most experienced compliance consultants and MSPs in the market. This has resulted in a product designed to help to SMBs.

    Connect with Shay on LinkedIn:

    https://il.linkedin.com/in/shay-cohen-1749055a

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    In describing influential marketing, Paul mentioned the books Influence and Pre-Suasion by Robert Cialdini:

    https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

    https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG

    https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941419

    Order your free copy of the MSP Marketing magazine:

    http://mspmarketingedge.com/magazine/

    Thank you to Mike Andrews from NovaBACKUP for recommending the book Rework by Jason Fried and David Heinemeier Hansson, plus the blog from OpenView Venture Partners:

    https://www.amazon.co.uk/ReWork-Change-Way-Work-Forever/dp/0091929784

    https://openviewpartners.com/blog/

    https://www.linkedin.com/in/mikeandrews

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

  12. Episode 153: LinkedIn messages: A smart MSP marketing tool

    18 oktober 2022 · 28 min

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    Episode 153 includes: Lees meer

    00:00 The 2% mindset for successful people

    07:19 How to grab anyone’s attention on LinkedIn

    14:43 A potential new automated Pen Test revenue stream

    26:37 A great book recommendation about realising any goal

    Featured guest:

    Thank you to Alton Johnson from Vonahi Security for joining Paul to discuss a potential new automated Pen Test revenue stream.

    Prior to Vonahi Security, Alton has worked at several large and small cybersecurity consulting firms as a Principal Security Consultant. Throughout his professional career, he has performed hundreds of security assessments for organisations ranging from small businesses to Fortune 10. He also regularly attends information security conferences and have spoken at DerbyCon as well as local communities.

    Connect with Alton on LinkedIn:

    https://www.linkedin.com/in/altonjx

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    You can join Paul in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/

    Thank you to Blaine Oelkers, the only Chief Results Officer®, for recommending the book Think And Grow Rich (the Study Guide edition), by Napoleon Hill:

    https://www.amazon.co.uk/Think-Grow-Rich-Study-Guide-ebook/dp/B07J3PM32G

    https://www.linkedin.com/in/blaineoelkers

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

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  13. Episode 152: Stack fiddling stops MSPs from buying a Ferrari

    11 oktober 2022 · 34 min

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    Episode 152 includes: Lees meer

    00:00 Why stack fiddling could be wasting your MSP time and money

    07:04 How to cement your new client relationships during the ‘honeymoon’ period

    15:12 How MSPs can stop ‘revenue leakage’ and reduce risk

    32:14 A great book recommendation about increasing your value and growing your business

    Featured guests:

    Thank you to Anne Hall from ITagree for joining Paul to discuss how MSPs can stop ‘revenue leakage’ and reduce risk.

    ITagree was founded by Anne Hall who has 25 years of experience as a specialist IT lawyer in New Zealand. She is a thought leader in the MSP and Technology agreements space.

    Connect with Anne on LinkedIn:

    https://nz.linkedin.com/in/annehall-itagree

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Thank you to Nate Freedman from Tech Pro Marketing for recommending the book $100M Offers by Alex Hormozi:

    https://www.amazon.co.uk/100M-Offers-People-Stupid-Saying/dp/1737475731

    https://www.linkedin.com/in/natefreedman

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

    https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

    https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast

    https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

  14. Episode 151: Why cause-related marketing works for MSPs

    4 oktober 2022 · 33 min

    Afspelen
    Episode 151 includes: Lees meer

    00:00 Why you should always question every process within your MSP

    06:14 What is ’cause-related marketing’… and how could it work for your MSP?

    14:15 How MSPs can better manage ‘software as a service’

    30:55 A great book recommendation about using the right words in sales conversations

    Featured guests:

    Thank you to George Smith from Augmentt for joining Paul to discuss how MSPs can tackle managing their SaaS solutions.

    George is a dynamic and results-focused senior sales and marketing leader. He’s recognised for strong communication and the ability to lead the professional development of individuals and support teams. He’s also a certified canoe and climbing instructor with a passion for rugby.

    Connect with George on LinkedIn:

    https://www.linkedin.com/in/george-smith-augmentt/

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    On the subject of creating a good system within your MSP, Paul recommended the book Traction by Gino Wickman:

    https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Thank you to Harold Mann from Mann Consulting for recommending the book Nonviolent Communication by Marshall Rosenberg:

    https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X

    https://www.linkedin.com/in/hmann

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

  15. The Ultimate MSP Podcast Crossover: Big Quiz

    30 september 2022 · 26 min

    Afspelen
    The Big Quiz: Lees meer

    In addition to the normal podcast schedule, we bring you this special show to mark the end of a month-long MSP podcast collaboration.

    Throughout September 2022, six leading MSP podcasters joined forces to share their combined knowledge and to highlight the other podcasts on offer.

    The Ultimate MSP podcast crossover event culminates with a special show on Friday September 30th 2022, in which our hosts come together to tackle a fun tech quiz.

    Listen / watch to see how the MSP podcasters get on, plus find out if you could do any better! PLUS to celebrate the event, you could win $1000.

    Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize:

    http://mspmarketingedge.com/MSPpodcastcrossover

    The Big Quiz host:

    Paul Green is the host of The MSP Marketing Podcast.

    Listen every Tuesday for powerful marketing and business growth advice to get more new clients, grow monthly recurring revenue and increase net profit. The show is about 30 minutes long and you can either watch it on YouTube or your normal podcast platform (full subscribe links further below).

    Check out The MSP Marketing Podcast:

    http://mspmarketingedge.com/podcast-intro/

    Connect with Paul on LinkedIn:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    Contestants:

    Richard Tubb is the host of TubbTalk.

    Richard provides expert advice to help IT businesses grow. Richard has worked with the owners of hundreds of MSPs to free up their time, concentrate on doing what is important and make more money.

    Check out TubbTalk:

    https://www.tubblog.co.uk/podcast/

    Connect with Richard on LinkedIn:

    https://www.linkedin.com/in/richardtubb/

    Ian Luckett is the host of The IT Experts Podcast.

    Ian is a Business Growth Consultant and specialises in helping business owners in the IT & MSP space. Ian has always been a big fan of Personal Development and his passion has spread over the years into the business world.

    Check out The IT Experts Podcast:

    htt…

  16. Episode 150: This is how to influence your MSP’s prospects

    27 september 2022 · 39 min

    Afspelen
    Episode 150 includes: Lees meer

    00:00 Three more powerful marketing weapons to influence your prospects

    08:47 How to best help your staff during the cost of living crisis

    19:00 Some great advice about collaboration and time management, as part of the Ultimate MSP podcast crossover event

    22:06 A new vCIO revenue stream for your MSP

    37:31 A great book recommendation about getting the most out of your day

    Featured guests:

    As part of this month’s Ultimate MSP podcast crossover event, thank you to Richard Tubb, the host of TubbTalk, for joining Paul to share the best piece of business advice he’s ever been given.

    Richard provides expert advice to help IT businesses grow. Richard has worked with the owners of hundreds of MSPs to free up their time, concentrate on doing what is important and make more money.

    Connect with Richard on LinkedIn:

    https://www.linkedin.com/in/richardtubb/

    Thanks also goes to Praveen Ramesh from SuperOps.ai and the host of SuperPod, for also joining Paul to share the best piece of business advice he’s ever been given.

    Praveen handles all things growth and product marketing at SuperOps.ai. He’s super passionate about helping MSPs overcome their go-to-market challenges, and achieve sustainable growth – that’s the reason you will see him sharing everything he knows about marketing and growth throughout many MSP communities. When not thinking about marketing, you will see him binging videos on productivity and cricket!

    Connect with Praveen on LinkedIn:

    https://in.linkedin.com/in/rameshpraveen

    Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize:

    http://mspmarketingedge.com/MSPpodcastcrossover

    Thank you to Stuart Holtby from GetInSync Strategic Management for joining Paul to discuss a potential new vCIO revenue stream for your MSP.

    MSPs turn to Stuart when they are fed up with being treated as a faceless vendor caught in the MSP commodity trap. Stuart works closely with MSP owners to differentiat…

  17. Episode 149: Claim your share of this $5,000 MSP giveaway

    20 september 2022 · 30 min

    Afspelen
    Episode 149 includes: Lees meer

    00:00 Create amazing marketing with these 3 influential weapons

    09:20 Find out about the $5,000 MSP giveaway

    12:45 MSP failure advice from the MSP Podcast Crossover

    14:40 What is ‘scrappy marketing’ and how you can use it

    27:49 A great book recommendation all about knowing your audience

    Featured guests:

    As part of this month’s Ultimate MSP podcast crossover event, thank you to Adam Walter, co-host of The Humanize IT Podcast, for joining Paul to share the best piece of business advice he’s ever been given.

    In each episode of their show, hosts Adam Walter, Skip Ziegler and other industry experts, show business owners, technology professionals and problem-solvers how to excel their careers with a new, more conversation-based approach to IT.

    Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize:

    http://mspmarketingedge.com/MSPpodcastcrossover

    Check out the Humanize IT Podcast:

    https://anchor.fm/humanize-it

    Connect with Adam on LinkedIn:

    https://www.linkedin.com/in/adamswalter/

    Thank you to Colt Briner from Scrappy AF Marketing for joining Paul to discuss how smart marketing on a low budget can have huge impact.

    Colt helps mid-stage organisations apply creativity and strategy to capture market share from industry incumbents and build pathways into new markets. Colt combines rich strategy with deeply practical application – and a bit of humour – to ensure his listeners come away equipped to succeed as better marketers and better leaders.

    Connect with Colt on LinkedIn:

    https://www.linkedin.com/in/colt-briner

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    On the subject of creating influential marketing, Paul recommended the book / audiobook Influence by Robert Cialdini:

    https://www.amazon.co.uk/Influence-Psychology-Robe…

  18. Episode 148: MSP marketing lessons from this direct mail

    13 september 2022 · 31 min

    Afspelen
    Episode 148 includes: Lees meer

    00:00 A great example of modern direct mail

    14:03 Clever automation with calendar bookings

    16:47 MSP planning advice from the MSP Podcast Crossover

    19:15 Improve sales with ‘relationship signal intelligence’

    29:37 A great book recommendation filled with MSP inspiration

    Featured guests:

    As part of this month’s Ultimate MSP podcast crossover event, thank you to Ian Luckett, the host of The IT Experts Podcast, for joining Paul to share the best piece of business advice he’s ever been given.

    Ian is a Business Growth Consultant and specialises in helping business owners in the IT & MSP space. Ian has always been a big fan of Personal Development and his passion has spread over the years into the business world.

    Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize:

    http://mspmarketingedge.com/MSPpodcastcrossover

    Check out The IT Experts Podcast:

    https://innovatetosuccess.com/itega-podcast/

    Connect with Ian on LinkedIn:

    https://www.linkedin.com/in/ianluckett/

    Thank you to Jamie Shanks from Pipeline Signals for joining Paul to discuss how to improve sales with ‘relationship signal intelligence’.

    Jamie is the CEO of Pipeline Signals, a startup SaaS firm that helps businesses scale their pipeline through Relationship Signal Intelligence Monitoring by addressing the most common yet unanswered challenges that most sellers have. For the past ten years, Jamie ran Sales for Life, the world’s most extensive Social Selling training program for mid-market and enterprise companies. Jamie has delivered workshops across six continents for Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

    Connect with Jamie on LinkedIn:

    https://ca.linkedin.com/in/jamestshanks

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    On the subject o…

  19. Episode 147: MSPs – be an adult when a client fires you

    6 september 2022 · 33 min

    Afspelen
    Episode 147 includes: Lees meer

    00:00 The benefit to your MSP of identifying a ‘loss leader’ within your service

    05:51 The importance of being an adult when a client leaves you

    12:54 Great advice about creating measuring objectives, as part of the Ultimate MSP podcast crossover event

    15:48 A process expert joins Paul to explain how to easily document the procedures within your MSP

    31:38 A book recommendation to help you transition from being a manager to a true leader

    Featured guests:

    As part of this month’s Ultimate MSP podcast crossover event, thank you to Todd Kane, the host of the Evolved Radio Podcast, for joining Paul to share the best piece of business advice he’s ever been given.

    Todd is an accomplished business leader with 20+ years of experience and runs Evolved Management Consulting, helping managed IT companies increase profit and decrease stress.

    Find out more about this September’s Ultimate MSP podcast crossover event, including the $1000 prize:

    http://mspmarketingedge.com/MSPpodcastcrossover

    Check out the Evolved Radio Podcast:

    https://www.evolvedmgmt.com/podcast

    Connect with Todd on LinkedIn:

    https://ca.linkedin.com/in/toddakane

    Thank you to Owen McGab Enaohwo from SweetProcess for joining Paul to discuss how sales can be turned into a series of small simple steps.

    Owen’s easy-to-use software enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies. Owen was previously the CEO of Hire Your Virtual Assistant (H.Y.V.A.), a virtual assistant service for small business owners. His specialties include business development, negotiation, operations management, and more.

    Connect with Owen on LinkedIn:

    https://www.linkedin.com/in/owenmcgabenaohwo

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketing…

  20. Episode 146: Should you buy a client out of a contract?

    30 augustus 2022 · 30 min

    Afspelen
    Episode 146 includes: Lees meer

    00:00 When MSPs should buy clients out of contracts

    06:47 The financial numbers that are important to your MSP

    18:12 An MSP sales expert joins Paul to break sales down into simple steps

    27:42 A book recommendation to help you combine your life skills and business experience to boost your success

    Featured guest:

    Thank you to MSP sales expert Fiona Challis for joining Paul to discuss how sales can be turned into a series of small simple steps.

    Fiona helps MSP’s to overcome one of the greatest challenges they face which is filling top of funnel, winning new clients and having a structured sales process to grow and retain those clients.

    Find out about Fiona’s course ‘How to win, grow and retain new clients for your MSP’ on Paul’s affiliate link:

    https://www.mspsalesmastery.com/a/2147515389/iJJozk7q

    Or use Fiona’s regular course link:

    https://www.mspsalesmastery.com/onlinecourse

    Connect with Fiona on LinkedIn:

    https://uk.linkedin.com/in/fionachallis

    Extra show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Thank you to Ben Spector from Zomentum for recommending the book Principles by Ray Dalio:

    https://www.amazon.co.uk/Principles-Life-Work-Ray-Dalio/dp/1501124021

    https://uk.linkedin.com/in/benspector1

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

  21. Episode 145: MSPs – the easy way to build SOPs

    23 augustus 2022 · 31 min

    Afspelen
    Episode 145 includes: Lees meer

    00:00 How to become an expert at standard operating procedures

    08:20 Why your MSP could benefit from creating an ‘authority site’

    15:45 A backup expert predicts what the future could look like

    28:41 A book recommendation to help you tackle the most constrained part of your business

    Featured guest:

    Thank you to Mike Andrews from NovaBACKUP for joining Paul to discuss the future of cloud back-up as solution for MSPs.

    Mike is a data protection industry veteran and Software as a Service pioneer. As CEO at NovaStor Corporation, he helped introduce the first windows-based cloud backup solution and has since worked with thousands of Managed Service Provider (MSP) partners to launch successful recurring incremental revenue generating businesses. Mike holds several industry awards and is credited with inventing patents on file restoration. Prior to NovaStor Corporation, Mike founded a Managed Service Provider business and held various executive roles in the data protection and security software space.

    Connect with Mike on LinkedIn:

    https://www.linkedin.com/in/mikeandrews

    Show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    On the subject of creating great standard operating procedures, Paul recommended reading The E-Myth Revisited, Built to Sell and The Checklist Manifesto:

    https://www.amazon.co.uk/Myth-Revisited-Small-Businesses-About/dp/0887307280

    https://www.amazon.co.uk/Built-Sell-Creating-business-without/dp/1591843979

    https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149

    Paul recommended the solution Tango for creating standard operating procedures

    https://www.tango.us/

    Thank you to Al Alper from CyberGuard360 for recommending the book The Goal by Eliyahu M. Goldratt:

    https://www.amazon.co.uk/Goal-Process-Ongoing-Improvement/dp/0884271951

    https://www…

  22. Episode 144: Your MSP needs a Dream 100 prospect list

    16 augustus 2022 · 48 min

    Afspelen
    Episode 144 includes: Lees meer

    00:00 Why speed is of the essence for dealing with prospects

    10:59 Identify a Dream 100 prospect list to accelerate your MSP’s growth

    19:40 A productivity expert explains how to do 1 hour of work in 30 minutes

    46:26 A book recommendation to help you earn an MBA without the associated cost

    Featured guest:

    Thank you to Blaine Oelkers, the only Chief Results Officer®, for joining Paul to explain how you can do 1 hour of work in 30 minutes.

    Blaine is a high level performer with a wealth of knowledge who is committed to helping people achieve results quickly. He brings high energy and ultra focus which is critical to quickly generate amazing results and build momentum in any business. If you are a business owner or entrepreneur in need of a Chief Results Officer, Blaine comes highly recommended.

    Connect with Blaine on LinkedIn:

    https://www.linkedin.com/in/blaineoelkers

    Show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    On the subject of creating a Dream 100, Paul recommended reading the book The Ultimate Sales Machine by Chet Holmes

    https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

    You can join Paul in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/

    Harry Brelsford from SMB Nation recommended his book The Pocket MBA:

    https://www.amazon.co.uk/Pocket-MBA-Instant-Entrepreneur/dp/1733904824

    https://www.linkedin.com/in/harryb

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

    https://podcast…

  23. Episode 143: Admit what your MSP CAN’T do, to win trust

    9 augustus 2022 · 41 min

    Afspelen
    Episode 143 includes: Lees meer

    00:00 The marketing power of admitting your limitations

    08:00 Understand the Pros and Cons of using MSP jargon

    17:36 A marketing expert explains why email marketing isn’t dead

    39:44 A book recommendation to help you create better customer service

    Featured guest:

    Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn’t dead.

    Nate is the founder of Tech Pro Marketing, a marketing company specifically dedicated to serving the MSP community. He has been featured throughout the channel in publications such as Channel Marketer Report, Channel Executive Magazine and Channel Futures. He lives in Rhode Island with his wife and two young daughters. In his spare time, he loves watching wrestling (yes, he’s that guy) and his favourite wrestler is the Macho Man Randy Savage.

    Connect with Nate on LinkedIn:

    https://www.linkedin.com/in/natefreedman

    Show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Thank you to Len Herstein, author of Be Vigilant!, for recommending the book I’ll Be Back by Shep Hyken:

    https://www.amazon.com/Ill-Be-Back-Shep-Hyken/dp/1640953019

    https://www.linkedin.com/in/lenherstein

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

    https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

    https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/P…

  24. Episode 142: Your MSP’s marketing advantage: Showing empathy

    2 augustus 2022 · 27 min

    Afspelen
    Episode 142 includes: Lees meer

    00:00 Why empathy is the core marketing skill to develop

    07:33 Paul’s real life example of why ‘before & after’ case studies matter

    12:59 The MSP owner who thinks the tech on-site visit is dead

    25:11 A book recommendation to help you build trust within internal teams

    Featured guest:

    Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead.

    Harold Mann is co-founder of Mann Consulting, an IT consultancy based in San Francisco. Started in 1991, the firm supports hundreds of businesses around the U.S. each year with an emphasis in Mac device management for fast-growing startups.

    Connect with Harold on LinkedIn:

    https://www.linkedin.com/in/hmann

    Show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business

    http://mspmarketingedge.com/podcastbook/

    Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette for recommending the book The Speed Of Trust by Stephen M.R. Covey:

    https://www.amazon.co.uk/Speed-Trust-Thing-Changes-Everything/dp/1416549005

    https://www.linkedin.com/in/brian-gillette-27884b128

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

    https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

    https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

    https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast

    ht...

  25. Episode 141: How this MSP is achieving “crazy growth”

    26 juli 2022 · 30 min

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    Episode 141 includes: Lees meer

    How one MSP has driven huge growth over the last couple of years – what they did and why

    Which business cards have a place in your wallet in 2022?

    Plus on the show this week, a sales expert with advice to make selling much easier for you

    Featured guest:

    Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier.

    Adam has 20 years sales experience ranging from telesales, field sales, key account sales, key account management and leading high performance teams. He launched Impact Sales Coaching five years ago and has delivered results for large corporates and SME’s spanning sectors such as telecommunications, IT infrastructure, finance, logistics, education, manufacturing, recruitment and events.

    Connect with Adam on LinkedIn:

    https://uk.linkedin.com/in/adam-wootton-b4607015

    Show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    On the subject of the MSP demonstrating momentum, Paul recommended listening back to Episode 140:

    http://mspmarketingedge.com/podcast/episode140

    On the subject of using classic marketing techniques (like printed newsletters), Paul recommended listening back to Episode 134:

    http://mspmarketingedge.com/podcast/episode134

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    Thank you to Luis Giraldo, Chief Experience Officer at ScalePad for recommending the book Principles for Dealing with the Changing World Order by Ray Dalio:

    https://www.amazon.co.uk/Changing-World-Order-Nations-Succeed/dp/1982160276

    https://ca.linkedin.com/in/luisgiraldo

    In next week’s episode, Paul will be joined by Ha…

  26. Episode 140: Use LinkedIn to build a recruitment pipeline

    19 juli 2022 · 30 min

    Afspelen
    Episode 140 includes: Lees meer

    Why you should be constantly recruiting on LinkedIn – even if you don’t have a vacancy

    How you can use marketing momentum to grow your MSP

    Plus on the show this week a branding expert explains the power of a single message

    Featured guest:

    Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves.

    Mike has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience.

    Connect with Mike on LinkedIn:

    https://www.linkedin.com/in/mike-verret-7027211

    Show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Max Pruger, Compliance Manager at Kaseya, for recommending the book Becoming Your Own Banker by Nelson Nash:

    https://www.amazon.co.uk/Becoming-Your-Own-Banker-Infinite/dp/B001NZO1DS

    https://www.linkedin.com/in/maxpruger

    In next week’s episode, Paul will be joined by Adam Wootton from Impact Sales Coaching to talk about how you can make great sales people, unstoppable:

    https://uk.linkedin.com/in/adam-wootton-b4607015

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-…

  27. Episode 139: A genius idea to free your technicians’ time

    12 juli 2022 · 38 min

    Afspelen
    Episode 139 includes: Lees meer

    How to get the most out of your techs’ time

    The importance of thinking like a prospect, not like an MSP

    Plus on the show this week why you should write your own book and how to do it

    Featured guest:

    Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book.

    Cassandra Morgan is an award-winning author, writing coach and speaker residing in Toledo, Ohio. Her works span several genres including Fantasy, Paranormal Cozy Mystery, Sweet Romance, and Gothic Fairytale Horror.

    She lives with her husband, six cats, and any number of foster kittens where she thrives on coffee, courage, and kitten cuddles.

    Connect with Cassandra on LinkedIn:

    https://www.linkedin.com/in/cassandra-morgan-09b7b9126

    Show notes:

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business

    http://mspmarketingedge.com/podcastbook/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Andrew Moon from Orange Nomad for recommending the book It Doesn’t Have to Be Crazy at Work by Basecamp’s creators David Heinemeier Hansson and Jason Fried:

    https://www.amazon.co.uk/Doesnt-Have-Be-Crazy-Work/dp/0062874780

    https://www.linkedin.com/in/andrewmoonorangenomad

    In next week’s episode, Paul will be joined by brand and marketing expert Mike Verret to talk about how MSPs can be better at talking about themselves:

    https://www.linkedin.com/in/mike-verret-7…

  28. Episode 138: Why your MSP needs a Business Mom

    5 juli 2022 · 38 min

    Afspelen
    Episode 138 includes: Lees meer

    Why every MSP needs someone in a “motherly” role

    Who should your phone person be calling and what should they be talking about

    Plus on the show this week, an international MSP expert shares the global differences between MSPs

    Featured guest

    Thank you to Shoaib Laher from As.a.Service for joining Paul to talk about the challenges facing MSPs around the world.

    Shoaib founded As.a.Service after spotting a niche in the MSP market with a particular focus on the US based MSPs. When he’s not making clients happy during the week, Shoaib is a “borderline obsessive” golfer and a Dad to twins.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Paul advised listening back to the last few episodes on hiring a ‘phone person’ (where to find them and their technical set-up):

    http://mspmarketingedge.com/podcast/episode136

    http://mspmarketingedge.com/podcast/episode137

    On the subject of cold-calling, Paul suggested you listen back to episode 133, that features an interview with a cold-calling expert:

    http://mspmarketingedge.com/podcast/episode133

    You can join Paul in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Nick Rubright from New Reach Marketing for recommending the book Your Life Isn’t for You by Seth Adam Smith:

    https://www.amazon.co.uk/Your-Life-Isnt-You-Selfless/dp/1626560951

    https://www.linkedin.com/in/nick-rubright-29225047/

    In next week’s episode, Pau…

  29. Episode 137: How to start an MSP YouTube channel

    28 juni 2022 · 35 min

    Afspelen
    Episode 137 includes: Lees meer

    How (and why) your MSP should dominate YouTube

    The technical set-up to give your phone person

    Plus on the show this week, which tools do MSPs always get wrong

    Featured guest

    Thank you to Ben Spector, Zomentum’s Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP.

    Ben is a former MSP owner who sold and exited his business in late 2020. Since then, he’s been working in two capacities. First as Product Manager with Zomentum, leveraging his previous experience running an MSP to shape Zomentum’s development roadmap. Second as a mentor to other MSP owners, delivering tactical support to help solve their operational challenges, focussing mostly on their tools, systems, and processes..

    Connect with Ben on LinkedIn:

    https://www.linkedin.com/in/benspector1/

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Paul advised listening back to last week’s episode about finding a great ‘phone person’:

    http://mspmarketingedge.com/podcast/episode136

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business

    http://mspmarketingedge.com/podcastbook/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Neil Renwick from MSP Dark Web for recommending the book Launch by Jeff Walker:

    https://www.amazon.co.uk/Launch-Internet-Millionaires-Anything-Business/dp/1501226614

    In next week’s epis…

  30. Episode 136: How to find a phone person for your MSP

    21 juni 2022 · 45 min

    Afspelen
    Episode 136 includes: Lees meer

    Why every MSP needs a phone person, and the best way to recruit yours

    3 rules to maximise your personal time

    Plus on the show this week, what it really means to be a serial entrepreneur

    Featured guest

    Thank you to Al Alper from CyberGuard360 for joining Paul to talk about the new ways to sell cyber security and what it means to be a serial entrepreneur.

    Al Alper is Founder and CEO of Absolute Logic, Inc. and CyberGuard360. He is a serial entrepreneur, having founded several successful companies where he saw exits through acquisitions by companies such as CIT. Absolute Logic and CyberGuard360 are his 5th and 6th ventures. Al lives in Wilton, CT with his wife, Janice, where they raised three children, Kaitlin, AJ and Alexandra. In his spare time, he volunteers on several local community Boards and Commissions, and many non-profits. He enjoys a myriad of sports including skiing, windsurfing, boating, racquetball and more.

    Connect with Al on LinkedIn:

    https://www.linkedin.com/in/alperal

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Paul mentioned a few time trackers you may find helpful:

    https://timeular.com/

    https://clockify.me/

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business

    http://mspmarketingedge.com/podcastbook/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Heather Harlos, Head of MSP and Channel Mar…

  31. Episode 135: Mop up old prospects with a sales week

    14 juni 2022 · 33 min

    Afspelen
    Episode 135 includes: Lees meer

    How to earn an extra 100k by running a sales week

    Why repeating yourself in sales conversations is a good thing

    Plus in the show this week, how will mergers & acquisitions change over the next year

    Featured guest

    Thank you to Harry Brelsford from SMB Nation for joining Paul to talk about what mergers and acquisitions might mean for MSPs in 2022.

    Entrepreneur Harry is the founder of SMB Nation (www.smbnation.com) from Austin, Texas. He oversees the popular SMB Nation workflow including marketing analytics, content and events (webinars, workshops and multi-day conferences). He holds an MBA in Project Management from the University of Denver (and numerous certifications such as MCSE, MCT, CNE, et al) and is the author of 23 books on technology and business topics. His 20 years of SMB technology experience were supplemented by teaching 12+ years at night as an adjunct professor at Seattle Pacific University and other higher-learning institutions. Harry is a board member at Moonshot Equity Partners and an in-demand speaker at industry events. An active entrepreneur, Harry is the force behind the Pocket MBA, Telephonation, Cloud Nation and XPmigrations.com. His latest startup The CannaTech Group.

    Connect with Harry on LinkedIn:

    https://www.linkedin.com/in/harryb

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    You can join Paul in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldR…

  32. Episode 134: The 2022 marketing power of the 1922 marketing tactic

    7 juni 2022 · 38 min

    Afspelen
    Episode 134 includes: Lees meer

    Why you should start using this 100 year old marketing tool

    How to create ‘evergreen’ content for your website

    Plus on the show this week, the benefit of being a vigilant MSP owner

    Featured guest

    Thank you to Len Herstein, author of Be Vigilant!, for joining Paul to talk about what complacency is, why it’s so dangerous and what MSPs can do to identify and fight it.

    Len has over 30 years of experience in business and brand marketing. Prior to founding his marketing and events company (ManageCamp Inc.), Len innovated, managed and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco. Since 2015, Len has served as a reserve deputy sheriff with the Douglas County Sheriff’s Office in Colorado.

    Connect with Len on LinkedIn:

    https://www.linkedin.com/in/lenherstein

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    In discussing printed newsletters, Paul mentioned the ‘No BS’ newsletter and series of books from the direct response marketing expert Dan Kennedy:

    https://www.amazon.co.uk/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016

    https://marketingsecrets.com/programs/newsletters

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Tony Capewell from MSP Dark Web for recommending the book Retention Point by Robert Skrob:

    https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Assoc…

  33. Episode 133: MSPs: Overcome common sales objections

    31 mei 2022 · 39 min

    Afspelen
    Episode 133 includes: Lees meer

    How to combat most of the reasons prospects give for not buying

    The importance of understanding your prospect’s emotional motivation

    Plus on the show this week, the MSP sales expert who thinks you can actually enjoy cold calling

    Featured guest

    Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette, for joining Paul to talk about how you can actually feel-good about cold calling and selling.

    “I work with clients ranging from solopreneurs to multi-million dollar companies, and I love my job. As a former actor, I’ve had tons of different jobs—I’ve sold TVs, burritos, houses, business loans, managed services, and plenty more.

    I live in Pasadena, CA with my wife Sam. When I’m not working as a consultant, I am a freelance voice actor for audiobooks, corporate training, and commercials.”

    Connect with Brian on LinkedIn:

    https://www.linkedin.com/in/brian-gillette-27884b128

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business

    http://mspmarketingedge.com/podcastbook/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Jennifer Bleam from MSP Sales Revolution for recommending the book Tiny Habits by BJ Fogg:

    https://www.amazon.co.uk/Tiny-Habits-Changes-Change-Everything/dp/0358003326

    https://www.linkedin.com/in/bleamjennifer

    In next week’s episode, Paul will be joined by Len Herstein, author of Be Vigilant!, to talk about what complace…

  34. Episode 132: Clever cash flow tricks for MSPs

    24 mei 2022 · 34 min

    Afspelen
    Episode 132 includes: Lees meer

    Valuable advice for keeping on top of cash flow

    The benefit to your MSP of doing a ‘ticket frenzy’

    Plus on the show this week an industry expert joins Paul to explain why now is the time to get things done and move your MSP forward

    Featured guest

    Thank you to Luis Giraldo, Chief Experience Officer at ScalePad and CEO of Ook Enterprises, for joining Paul to talk about why MSP should focus on growth in the second half of 2022.

    Luis has founded, scaled and sold various successful IT businesses since 2006. He created SaaS documentation platform Monkey Box in 2013, which was acquired by IT Glue in 2017. He has since held key executive roles with vendors such as IT Glue, Kaseya, and N-able, and is an influential leader in the global MSP space. Luis helms the Partner Success and IT organisations, and brings deep MSP experience, thought leadership, and long-term strategic focus to ScalePad.

    Connect with Luis on LinkedIn:

    https://ca.linkedin.com/in/luisgiraldo

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    You can join Paul in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to lead generation and LinkedIn expert Mark Firth for recommending the book The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson:

    https://www.amazon.co.uk/Almanack-Naval-Ravikant-Wealth-Happiness-ebook/dp/B08FF8MTM6

    https://www.linkedin.com/in/markfirthonline

    …

  35. Episode 131: MSPs: Make sure you’re charging properly

    17 mei 2022 · 31 min

    Afspelen
    Episode 131 includes: Lees meer

    Why MSPs aren’t charging properly – and why this is CRAZY

    The pros and cons of making follow-up phone calls to clients after support

    Plus there’s an opportunity for extra monthly recurring revenue

    Featured guest

    Thank you to Max Pruger, Compliance Manager at Kaseya, for joining Paul to talk about a brand new ‘compliance as a service’ revenue opportunity. This interview with Max was recorded back in February 2022, a few weeks before Kaseya announced the acquisition of Datto.

    Max has been a pioneer in the managed services industry since the late 1990s. He currently serves as SVP and GM of Compliance Manager, VulScan and MyITProcess and is responsible for Kaseya’s go to market strategy for his respective business units. Max began his MSP career at USWeb as a founding member of that company’s managed service division. He has also held the position of Senior Architect at IBM. Max holds a BS in Computer Science from American University and an MBA from the University of Maryland – Robert H. Smith School of Business.

    Connect with Max on LinkedIn:

    https://www.linkedin.com/in/maxpruger

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Nicholas Ashford from Fordhouse for recommending the book Extreme Ownership by Jocko Willink and Leif Babin:

    https://www.amazon.co.uk/Extreme-Ownership-Jocko-Willink/dp/125006705…

  36. Episode 130: Do MSPs get imposter syndrome?

    10 mei 2022 · 34 min

    Afspelen
    Episode 130 includes: Lees meer

    To hell with imposter syndrome! Here’s how to become the truly confident MSP you really are

    The importance of taking your team out for a walk

    Plus this week, former MSP and number one LinkedIn expert Andrew Moon shares his advice on the platform

    Featured guest

    Thank you to Andrew Moon from Orange Nomad for joining Paul to share some great LinkedIn lead generation tips.

    Andrew is serial entrepreneur who has launched and run several successful businesses since the age of 8! After running a successful MSP for 10 years, Andrew founded Orange Nomad to help MSPs, small businesses and entrepreneurs bridge the gap between strategy and execution. Andrew helps his clients to learn how to build a “calm company”.

    Connect with Andrew on LinkedIn:

    https://www.linkedin.com/in/andrewmoonorangenomad

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    In discussing the importance of the ‘walk and talk’, Paul mentioned the Steve Jobs biography by Walter Isaacson:

    https://www.amazon.co.uk/Steve-Jobs-Exclusive-Walter-Isaacson/dp/034914043X

    Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business

    http://mspmarketingedge.com/podcastbook/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Rob Jolliffe from Sabre Limited and MicroAge Kitchener for recommending the book Blink: The Power of Thinking Without Thinking by Malcolm Gladwell:

    https://www.amazon.co.uk/Blink-Power-Thinking-Without/dp/0141014598

    https://ca.linkedin.com/in/rob…

  37. Episode 129: A clever SEO idea for MSPs

    3 mei 2022 · 29 min

    Afspelen
    Episode 129 includes: Lees meer

    A simple Search Engine Optimisation (SEO) technique to rank better for local searches in Google

    The importance of NOT jumping on a new idea too quickly

    What your clients really feel when you increase prices

    Featured guest

    Thank you to SEO expert Nick Rubright from New Reach Marketing for joining Paul to talk about how to improve your local Google ranking.

    Nick is the founder & CEO of an SEO-focused marketing agency. Nick and his team have worked with large brands like Webex, smaller ones like Finance-able, and local ones like Willis Lawn Services to build and run scalable SEO campaigns that drive revenue.

    Connect with Nick on LinkedIn:

    https://www.linkedin.com/in/nick-rubright-29225047/

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    In discussing productivity, Paul mentioned the tool ToDoist and the book Get Things Done by David Allen:

    todoist.com

    https://www.amazon.co.uk/Getting-Things-Done-Stress-free-Productivity/dp/0349408947

    You can join Paul in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to Miles Walker from Graphus for recommending the book The Big Con by Tony Sales:

    https://www.amazon.co.uk/Big-How-stole-million-away/dp/1913406393

    https://ca.linkedin.com/in/mileswalker9th

    In next week’s episode, Paul will be joined by Andrew Moon from Orange Nomad, to share some great LinkedIn lead generation tips:

    https://www.linkedin.com/in/andrewm…

  38. Episode 128: Every MSP needs this strategic referral deal

    26 april 2022 · 32 min

    Afspelen
    Episode 128 includes: Lees meer

    Why you need to buddy up with a particular type of business to share referrals

    Understand the special tool from LinkedIn that can boost your profile

    Plus our guest is an MSP sales expert explaining how to win more business by focusing on people not technology

    Featured guest

    Thank you to Heather Harlos, Head of MSP and Channel Marketing at JumpCloud, for joining Paul to talk about the power of making your business more ‘human’.

    Heather has been helping companies optimise their business operations and go-to-market strategies for over 15 years. Before joining JumpCloud, she served in multiple global roles for Fortune 500 companies, helping them create live experiences, leverage modern digital platforms, and empower their customers to thrive. In her free time, she trains hunter/jumper horses and actually could ride before she could walk.

    Connect with Heather on LinkedIn:

    https://www.linkedin.com/in/heatherharlos

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Paul mentioned the LinkedIn Sales Selling Index test:

    https://linkedin.com/sales/ssi

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from this coming Thursday:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    Thank you to John Montgomery from Hot Prospects for recommending the book Emotional Intelligence for Sales Success by Colleen Stanley:

    https://www.amazon.co.uk/Emotional-Intelligence-Sales-Success-Customers/dp/0814430295

    https://uk.linkedin.com/in/john-montgomery-b646bb1b

    …

  39. Episode 127: SPECIAL: What marketing is working for MSPs right now

    19 april 2022 · 43 min

    Afspelen
    This special episode includes: Lees meer

    Paul talks to the owner of a technology marketing agency about the areas where MSPs should focus their marketing efforts

    In their extended conversation they also touch on how MSP business owners can adopt a growth mindset

    Plus listen for insight into how this agency enjoyed considerable growth within their own business over a two year period

    Featured guest

    Thank you to Andra Hedden from Marketopia for joining Paul for an extended conversation to talk about the big MSP marketing opportunities in 2022.

    Andra radiates positivity and has a love for helping others. She has a passion for the channel and loves helping others MSPs, VARs and Vendors become more successful. She knowledge and expertise of the industry, combined with her people skills, make her a true leader in the channel.

    Connect with Andra on LinkedIn:

    https://www.linkedin.com/in/andra-hedden-baaa4636

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Paul mentioned the book the Ultimate Sales Machine by Chet Holmes:

    https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 21st April 2022:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng

    In next week’s episode, Paul will be joined by Heather Harlos from JumpCloud, to talk about the power of making your business more ‘human’:

    https://www.linkedin.com/in/heatherharlos

    Subscribe to Paul’s YouTube channel:

    https://www.youtube.com/mspmarketing

    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

    https://www.stitche…

  40. Episode 126: Clever: How MSPs can reuse marketing content

    12 april 2022 · 32 min

    Afspelen
    Episode 126 includes: Lees meer

    How to make the most of every single piece of marketing content

    The leadership benefit of really getting to know your team

    Meet the MSP owner who grew to 100 staff within 18 years

    Featured guest

    Thank you to Simon Marcil from Propel Your MSP for joining Paul to talk about how he was able to build his MSP from zero to over 100 staff in 18 years.

    After graduating in computer engineering, Simon joined forces with university colleagues Marc and Vince to create S3 Technologies in 2003. S3 is today one of the largest Canadian-based, security focused MSPs with over 100 employees. In 2018, Simon co-founded Propel Your MSP to helps MSPs deliver vCIO services to their clients.

    In Simon’s spare time, you’ll find him challenging himself in the mountains, on remote paths or trails across the globe. As an avid sports enthusiast, Simon has backcountry skied some of the largest ranges on all seven continents. In addition, he has completed several 160 km Ultramarathons including Western States and UTMB.

    Connect with Simon on LinkedIn:

    https://ca.linkedin.com/in/smarcil

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Paul mentioned the incredible books by Simon Sinek, Start With Why and Leaders Eat Last

    https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229

    https://www.amazon.co.uk/Leaders-Eat-Last-Together-Others/dp/0670923176

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Paul mentioned Upwork, Fiverr and People Per Hour to help find people to re-purpose your content

    Register for a free copy of Paul’s book, Updating Servers Doesn’t Grow Your Business:

    http://mspmarketingedge.com/podcastbook/

    Right now you can watch the extended interview with this week’s featured guests on the YouTube channel:

    https://www.youtube.com/playlist…

  41. Episode 125: How to gamify your MSP’s website

    5 april 2022 · 32 min

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    Episode 125 includes: Lees meer

    How to make your website more engaging

    The MSP owner who was so frustrated with this tool, he created his own for other MSPs

    A cure for the distractions that get in the way of business growth

    Featured guests

    Thank you to Tony Capewell and Neil Renwick from MSP Dark Web for joining Paul to talk about how their dark web scanner can benefit your MSP.

    Tony brings decades of experience and a unique expertise in Cyber Security and IT productivity to the team at MSP Dark Web. When he eventually steps away from his computer screens, Tony enjoys a vibrant family life. He also loves his power tools and often immerses himself in some extreme home DIY projects, with awesome results. That annual skiing holiday is always on the horizon as another special time of year, but only when ageing knees allow. Connect with Tony on LinkedIn:

    https://uk.linkedin.com/in/tonycapewell

    Neil has been in the IT Security industry since 2016. Although a newer member to the MSP community he has spent much of his time understanding the pain points that MSP owners express, and how MSP Dark Web can overcome those areas of discomfort around dark web security. Outside the office Neil enjoys a busy family life, with as much football as possible, but only on TV nowadays. After 25 years in Honduras, Central America his culinary and cultural heritage is a real Anglo-Latin American experience, most enjoyed at the loud Spanish family zoom meetings. One Monday a month he is recovering from Sunday afternoon Dad’s match that he still enjoys.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Paul mentioned some productivity and time tracking solutions:

    focusme.com

    timeular.com

    You can join Paul in the MSP Marketing group on Facebook:

    https://www.facebook.com/groups/mspmarketing/

    Right now you can watch the extended intervi…

  42. Episode 124: The power of LinkedIn Creator Mode for MSPs

    29 maart 2022 · 37 min

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    In this week’s episode Lees meer

    Your MSP could be standing head and shoulders above the competition on LinkedIn thanks to something called Creator Mode. This week Paul explains what it is, how you can get started, and use it to make the most out of LinkedIn’s Newsletters feature

    Also on the show this week: How do you comfortably sell cyber security solutions without feeling sleazy? Paul’s featured guest is a total expert on this with some amazing advice

    Plus, why you should be focusing on the long-term decisions for your MSP… and there’s a book recommendation to help make swift changes within your business

    Featured guest

    Thank you to Jennifer Bleam from MSP Sales Revolution for joining Paul to talk about how you can simplify your cybersecurity sales process.

    Jennifer is an award-winning speaker and a respected leader in the IT channel. She has coached over 1,000 MSPs on marketing and sales best practices, based on her real-life success as an MSP business owner. Jennifer also grew a channel-only cybersecurity software firm from start up to acquisition in less than 2 years. Part of her role included coaching MSPs on how to sell cybersecurity to small and medium sized companies. Jennifer trained with Sandler Training and attended CharTec Sales lab. She founded MSP Sales Revolution to help MSPs master the art of cybersecurity sales quickly, easily, and profitably. Connect with Jennifer on LinkedIn:

    https://www.linkedin.com/in/bleamjennifer

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Paul mentioned the books Eat That Frog by Brian Tracy and Built to Sell by John Warrillow:

    https://www.amazon.co.uk/Eat-That-Frog-Important-Things/dp/1444765426

    https://www.amazon.co.uk/Built-Sell-Creating-business-without/dp/1591843979

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Rig…

  43. Episode 123: The marketing advantage of an IT dispatcher

    22 maart 2022 · 33 min

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    In this week’s episode Lees meer

    Have you seen the idea of having a dispatcher on your helpdesk to answer all calls and triage them? Paul believes this isn’t just a great role for greater efficiency and enhanced customer service – it can give you a marketing advantage too

    Also on the show this week, a lead generation expert joins Paul to share some simple LinkedIn tactics to improve your return on time spent

    Plus, it’s the final stage of creating your one-page marketing plan – this week it’s all about the platforms you use to share your message

    Featured guest

    Thank you to lead generation expert Mark Firth for joining Paul to talk about how best to use LinkedIn advertising, instead of messages.

    Mark spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled. He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and started a family and then a business. He finally made it into Florida on an investment visa supported by his business.

    He runs High Profit Consulting which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies. Connect with Mark on LinkedIn:

    https://www.linkedin.com/in/markfirthonline

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert:

    https://www.linkedin.com/in/paul-green-msp-marketing/

    http://mspmarketingedge.com/about/

    Find out more about Paul Green’s MSP Marketing Edge:

    https://www.mspmarketingedge.com/

    Right now you can watch the extended interview with this week’s featured guest Mark Firth on the YouTube channel:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC

    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 24th March 2022:

    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZ…

  44. Episode 122: What a potential acquirer wants from your MSP

    15 maart 2022 · 37 min

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    In this week’s episode Lees meer

    What exactly makes your MSP more attractive to a potential acquirer? This week Paul has the answer. Two guests – one a former MSP owner, and the other the person who bought his business – join Paul to share their journey

    Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your marketing message – find out exactly what you can say to attract the right kind of new clients to your MSP

    Plus, find out about the importance of great leadership within your MSP and how to improve your leadership skills

    Featured guests

    Thank you to Rob Hamilton for joining Paul to talk about how he grew and sold his MSP.

    Rob Hamilton was founder and CEO of technology firm Dynamic Edge. Established in 2009, Dynamic Edge is a UK based technology partner for business. Dynamic Edge was identified by Microsoft in 2010 as the first UK partner to strategically lead with cloud technologies and is still seen as the most experienced cloud deployment MSP in the UK. Dynamic Edge was acquired by Zenzero in October 2020. Since then Rob has been enjoying a sabbatical before embarking on his next challenge.

    Away from work Rob is a keen motorcyclist, cyclist and distance runner having completed 10 marathons since 2004. Rob holds a motorsport licence and enjoys trackdays. Rob is married to Mandy and they live in Surrey with their 2 youngest children.

    Thank you to Nicholas Ashford from Fordhouse for joining Paul to talk about what made Rob’s MSP business so attractive to acquire.

    Nicholas is a founding partner at Fordhouse, a UK SME specialist investor that helps business owner-managers realise a return from their many years of hard work by acquiring their businesses in a flexible, fair and efficient way. Fordhouse invests in the Managed Service Provider (MSP), Accounting and Virtual Receptionist sectors.

    Nicholas has 2 young children and splits his time between Winchester where he lives and Fordhouse’s offices in Westminster. An …

  45. Episode 121: Bond with a new client when you onboard them

    8 maart 2022 · 33 min

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    In this week’s episode Lees meer

    It’s the ultimate goal for every MSP: Another ‘bonded client’ who will stay for 10 years or more. This week on the show Paul explores how best to start the long bonding process with brand new clients, to practically guarantee long and profitable relationships

    Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your niche – find out what it is, why you need one and how to focus on it

    Plus listen as Paul’s featured guest talks about why your MSP should add Microsoft Dynamics to the portfolio

    And find out more about our new “show about the show” Another Byte, that goes live on YouTube on Thursday

    Featured guest

    Thank you to Rob Jolliffe, President of Sabre Limited and MicroAge Kitchener, for joining Paul to talk about why MSPs should add Microsoft Dynamics to their portfolio.

    Rob is a graduate of University of Toronto and an expert in ERP and manufacturing. He blends a knowledge of supply chain, six-sigma, information technology, manufacturing information systems / enterprise resource planning and entrepreneurship. He also owns MicroAge-Kitchener, a local MSP focused on the industrial sector. He is an expert in the small and medium manufacturing market and technology. He is also president of Sabre Limited, a Microsoft Dynamics Business Central manufacturing reseller and training centre selling throughout North America. He enjoys cooking and is an avid music collector (especially classic rock).

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    To dig deeper into this episode, join Paul, Sophie and special guests on YouTube for the complimentary show ‘Another Byte‘

    You can join Paul in the MSP Marketing group on Facebook

    Thank you to recruitment specialist Jimmy Armitage from Wavelength for recommending the book Good to Great by Jim Collins

    In next week’s episode on March 15th, Paul will be joined by Rob Hamilton to talk abo…

  46. Episode 120: Your MSP’s one page marketing plan

    1 maart 2022 · 31 min

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    In this week’s episode Lees meer

    To attract new clients you must understand who they are and what they really want. This week Paul tells how this information fits into your one page marketing plan

    Have you ever done some marketing that just didn’t work? Paul explains the Marketing Triangle, and how it’s a test to make sure all your marketing basics are correct

    Plus listen for a phishing expert’s advice on how to best sell cyber security solutions

    Featured guest

    Thank you to Miles Walker from Graphus.ai for joining Paul to talk about how to sell more phishing protection to your clients.

    Miles Walker is the Channel Development Manager of Graphus.ai, one of Kaseya’s newest acquisitions. Miles joined the Graphus team in 2020 after 15 years in Sales/Marketing and Account Management in London and Toronto. He is now based in Vancouver where his professional career started in Radio @ 104.9 XFM after studying Marketing/Sales and International Business at Capilano University. When Miles is not playing basketball, travelling, sailing or collecting street art he is evangelising all things cyber security through his LinkedIn videos, events and of course virtually!

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Find out more about Paul Green’s MSP Marketing Edge

    Paul mentioned the new email solution from the makers of Basecamp called Hey.com

    Thank you to filmmaker Jude Charles for recommending the book Principles by Ray Dalio

    In next week’s episode on March 8th, Paul will be joined by Rob Jolliffe, President of Sabre Limited and MicroAge Kitchener, to talk about why MSPs should add Microsoft Dynamics to their portfolio

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Pinch punch, first of the month, and welcome to March. Here’s what we g…

  47. Episode 119: What clients really buy from MSPs

    22 februari 2022 · 21 min

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    In this week’s episode Lees meer

    What do clients actually buy from you? Because it’s not “technology” or “solutions”. This week Paul explains that figuring out what business owners are actually buying, and understanding their true motivations, will make your sales so much easier

    Also on the show this week, if you haven’t yet got a one-page marketing plan, Paul is going to help you create one over the next few weeks, starting with today’s episode

    Plus listen for a lead generation expert’s advice on how to best combine LinkedIn and phone calls. And there’s a great book recommendation for the hungry entrepreneur

    Featured guest

    Thank you to John Montgomery from Hot Prospects, talking about how to generate more leads for your MSP.

    John is the Founder of Hot Prospects, an MSP lead generation specialist based in the City of London. John has worked for several leading MSPs and launched Hot Prospects to help MSPs grow. Calling on over 20 years new business experience in the MSP world, John works exclusively with MSPs, and provides quality, qualified new business appointments with right fit companies at the right time.

    Connect with John on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Register for a free copy of Paul’s book

    Thank you to Stephen Rosenthal from Managed Services Platform for recommending the book BE 2.0 by Jim Collins

    In next week’s episode on March 1st, Paul will be joined by Miles Walker from Graphus, talking about how to sell more phishing protection to your clients

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing podcast.

    Paul Green:

    Hey, you know what day it is today? It’s Twos-day. I don’t mean Tuesday, I don’t it’s Twos-day, it’s 22/2/22. Yeah, that impressed me more than it impressed anyone I think. Here’s what we’ve got …

  48. Episode 118: Can your MSP generate leads with webinars?

    15 februari 2022 · 33 min

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    In this week’s episode Lees meer

    Yes, we’re all suffering from webinar fatigue. But don’t let that stop you from creating your own. There are huge benefits to creating and running your own webinars. Paul explains how to get started in this week’s episode

    Also on the show this week, the better way to sell cyber security. Paul’s featured guest started his career in cyber security for the military and has some great advice on how best to sell cyber solutions

    Plus find out why you need to redouble your marketing efforts. And there’s a book recommendation that will help you manage your time better

    Featured guest

    Thank you to Bob Jamieson from CSM International for joining Paul to talk about how sell cyber security in new ways.

    Before joining the private sector, Bob served 22 years in the US Marine Corps where his primary focus was on Information/Data Security. Bob is currently the Chief Executive Officer for CSM International and is responsible for leading a global company delivering digital solutions for clients with an emphasis on maintaining effective cybersecurity and data privacy.

    Connect with Bob on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In discussing webinars, Paul mentioned Easy Webinar

    You can join Paul in the MSP Marketing group on Facebook

    Paul mentioned the photo background removal tool www.remove.bg and Google’s PageSpeed Insights tool

    Thank you to Phyl Morgan from Pax8 for recommending the book Getting Things Done by David Allen

    In next week’s episode on February 22nd, Paul will be joined by John Montgomery from Hot Prospects, talking about how to generate more leads for your MSP

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hello, and welcome to the show. Here’s what we got coming up for you…

  49. Episode 117: Your 6 month reminder to raise prices

    8 februari 2022 · 22 min

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    In this week’s episode Lees meer

    You not only need to increase your prices, but you need to so regularly. Listen to this week’s MSP Marketing podcast for some great advice on how increase your MSP’s prices

    Also – if the main marketing messages are led by the technology you sell, it’s time to change that. This week Paul explains how leading with ‘outcomes’ can have a massive impact on your MSP’s sales

    Plus, Paul has a special guest talking SEO, or Search Engine Optimisation. You want to know how to rank higher on Google? This week’s featured guest has done just that for his own MSP

    Featured guest

    Thank you to Aaron Nihat from Cornwall IT for joining Paul to talk about how to improve MSP’s SEO ranking on Google.

    Aaron moved his from London to Cornwall because we fell in love with the beaches, the food, the people, the lifestyle and has not looked back since!

    Prior to moving to Cornwall, Aaron spent 20 years working in central London and building up his experience in IT, Cyber Security and Customer services. Cornwall IT not only provides managed services, but also helps other fellow MSPs to improve their ‘search engine optimisation’.

    Connect with Aaron on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Find out more about Paul Green’s MSP Marketing Edge

    Paul’s featured guest mentioned Google’s PageSpeed Insights tool

    Thank you to Roger Jones for recommending the book You’re Invited by Jon Levy

    In next week’s episode on February 15th, Paul will be joined by Bob Jamieson from CSM International, talking about how you can make your engagements with customers more valuable

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh, every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Oh, hi there. Welcome back to the show. Here’s what we got coming up for you this week.

    Aaron Nihat…

  50. Episode 116: When staff NOT taking holidays disrupts your MSP

    1 februari 2022 · 29 min

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    Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the chances of them burning out, it can be a huge pain when everyone tries to take their time off, at the same time, at the end of the year. In today’s show Paul explores something you could put in place today to make this go away

    Also on the show this week, there may be something wrong with your marketing and you don’t even know about it. Paul explains where these errors may exist and why you should fix them

    Plus there’s a valuable conversation with Paul’s guest about how to improve your lead generation. And a book to read to help you be more effective

    Featured guest

    Thank you to Jeff Pugel from Ignition for joining Paul to talk about how to start selling based on value, not price.

    Waking up in a cold sweat at 3AM in the spring of 2019, Jeff knew he was done with corporate life. After 20+ years in advertising and media sales, Jeff realised small business owners have been misled on what they need to know about growing their business. Jeff’s mission is to accelerate profits and guarantee a quantifiable Return on Investment from his hybrid marketing coaching/consulting services.

    Connect with Jeff on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Register for a free copy of Paul’s book

    Thank you to Todd Kane from Evolve Management Consulting for recommending the book Effective Executive by Peter Drucker

    In next week’s episode on February 8th, Paul will be joined by Aaron Nihat from Cornwall IT, talking about how you can improve your website’s Google rank with some SEO tips

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP marketing Podcast.

    Paul Green:

    Okay. I cannot believe that today is February. How f…