Paul Green's MSP Marketing Podcast

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1. Episode 115: How to make cyber security relevant to prospects

   25 januari 2022 · 29 min

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   If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the technology solutions you’re trying to sell to them? It’s all about making your services feel relevant to them. And this week Paul talks about how you can do this

   Also on the show this week, how do you feel about attending physical networking meetings? If it’s Covid-safe for you to attend, Paul explains how to get the most out of them

   And there’s some great advice from Paul’s featured guest about using YouTube as part of your marketing mix. Plus there’s a great book recommendation all about virtual selling

   Featured guest

   Thank you to Sam Sheridan from Sheridan Computers for joining Paul to talk about how you can use YouTube to win new clients.

   Sam grew up in Bolton, UK and has always had a passion for computers. Before the internet was made publicly available in 1993, he was brought up around the world of dial-up connections, modems, and bulletin boards. Sheridan Computers has been providing IT support and consultancy to small and medium businesses for twenty years.

   Connect with Sam on LinkedIn.

   Show notes

   Out every Tuesday on your favourite podcast platform

   Presented by Paul Green, an MSP marketing expert

   You can join Paul in the MSP Marketing group on Facebook

   Thank you to B.J. Ferguson from Keyfactor for recommending the book Virtual Selling by Andy Springer, Dave Shaby, and Mike Schultz

   In next week’s episode on February 1st, Paul will be joined by Jeff Pugel from Ignition, talking about how to start selling based on value, not price

   Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

   Episode transcription

   Voiceover:

   Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast.

   Paul Green:

   Hello, and welcome back to the show. Here’s what we’ve got coming up for you this week.

   Sam Sheridan:

   So I’m currently standing at about 2000 subscriber…

2. Episode 114: How to figure out a USP for your MSP

   18 januari 2022 · 24 min

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   You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they must choose you?). It all comes down to having a USP – a Unique Selling Proposition. And this week Paul explains precisely what yours should be

   Also on the show this week, did you know your MSP-branded polo shirt could lose the sale… as could your nicely ironed shirt. So what DO you wear in sales meetings with prospective clients? Paul describes exactly how you should be dressing for success

   Plus listen for some great ideas on how to improve your MSP’s website thanks to Paul’s featured guest. And there’s a book recommendation all about the power of integrators and visionaries

   Featured guest

   Thank you to Mark Copeman from Wisecurve for joining Paul to talk about how MSPs can improve their websites.

   Mark is the founder of Wisecurve, which brings together a number of his ventures including TechTestimonials – the only video / written testimonial service dedicated to the tech industry. He is the author of the books, MSP Secrets Revealed and Helpdesk Habits. Mark is married with 2 children and lives in the village of Bray, the home of 50% of the UK’s 3-starred Michelin restaurants. He loves to cook and run, but not necessarily at the same time.

   Connect with Mark on LinkedIn.

   Show notes

   Out every Tuesday on your favourite podcast platform

   Presented by Paul Green, an MSP marketing expert

   Paul mentioned two example customer experience platforms, Invarosoft and CloudRadial

   Paul mentioned the book The E-Myth Revisited by Michael Gerber, in which it talks about having an entrepreneurial seizure

   Find out more about Paul Green’s MSP Marketing Edge

   Thank you to Lucas Meadowcroft from Tribu for recommending the book Rocket Fuel by Gino Wickman and Mark C. Winters

   In next week’s episode on January 25th, Paul will be joined by Sam Sheridan from Sheridan Computers, talking about how you can use YouTube to win new clients

   Got a…

3. Episode 113: How to achieve total MSP market domination

   11 januari 2022 · 42 min

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   Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s podcast Paul talks about how to totally dominate your area through systematic, persistent marketing. It’s easier than it sounds because most of the MSPs you’re up against will be doing very little marketing

   Also on the show this week, the best things to talk about when doing a job interview. There are a few key questions that can make the whole recruitment process 1,000% more effective

   Plus listen for a great new way of dealing with vendors. This week’s featured guests are attempting to revolutionise the channel and remove a lot of the ‘friction’ between MSPs and vendors

   Featured guests

   Thank you to this week’s featured guests, Matt Solomon and Kevin Lancaster from Channel Program, a platform designed to bring together the most innovative technologies in front of Channel Partners and give them a voice in how companies present, enter and succeed in the channel.

   Matt Solomon has worked in sales & business development for 16+ years. Matt has spoken at more than 150 industry events in six countries and received 40 awards in recognition. Matt started a consulting company, Channel Halo, working with vendors and MSPs on their go-to-market strategies. After having many of the same conversations, Matt and his former CEO Kevin Lancaster decided to team up again and launched Channel Program.

   Connect with Matt on LinkedIn.

   Kevin Lancaster started ID Agent in 2015. The company took off quickly and was acquired by Kaseya in 2019. He would later go on to start a consulting company, The Venture Mentor, working with high-growth companies looking to scale and raise funding. At this point, after hearing many of the same conversations, Kevin decided to team back up with his former VP of Business Development, Matt Solomon and launch Channel Program.

   Connect with Kevin on LinkedIn.

   Show notes

   Out every Tuesday on your favourite podcast platf…

4. Episode 112: Special: The most valuable piece of business advice

   4 januari 2022 · 18 min

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   What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth this year

   A large panel of industry experts join Paul to share the most valuable piece of business advice they’ve ever been given

   From ‘jumping in with two feet’ to ‘ensuring true compensation for skills’, the panel have tons of invaluable advice to share

   Show notes

   Out every Tuesday on your favourite podcast platform

   Presented by Paul Green, an MSP marketing expert

   Paul’s panel of experts consists of…

   Richard Tubb the IT Business Growth Expert

   Heather Johnson from Gozynta

   Christian Fleming from Northstar IT

   James Vickery from Benchmark 365

   Jamie Warner from Invarosoft

   Jason Kemsley from Uptime Solutions

   Jay McBain from Forrester Research

   Jennifer Bleam from MSP Sales Revolution

   Justin Esgar from the Virtua Consulting Group

   Mark Copeman from Wisecurve

   Praveen Ramesh from SuperOps.ai

   Nigel Moore from the Tech Tribe

   Jason Kemsley mentioned personality tests, including DISC assessment and Myers-Briggs

   Next week, in Episode 113 on the 11th of January, Paul will be joined by Kevin Lancaster and Matt Solomon from Channel Program, talking about their mission to revolutionise the way channel partners and vendors communicate and interact

   Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

   Episode transcription

   Voiceover:

   Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast Special.

   Paul Green:

   Hello, and welcome to the show, and Happy New Year. I want 2022 to be the year you get everything you want and need out of your MSP. Maybe it’s more leads, it’s certainly more clients I’d have thought and you definitely want to increase the net profit that you’re getting from your business. All of these things can be done, and throughout the whole of this year, we are committed to bringing you the best guests, the best information and clever ways that you ca…

5. Episode 111: Special: What successful MSPs do to grow

   28 december 2021 · 18 min

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   As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two podcast special episodes aimed at helping you

   A panel of industry experts join Paul to look at the recipe for successful MSPs

   They look at everything from ambition to delegation and processes to mindset. As one guest says “businesses grow to the size of thinking of the owner”

   Featured guests

   Ian Luckett from ‘IT Experts’. Ian is a multi-talented IT & MSP business growth expert with over 20 years’ experience as a mentor, coach and ebusiness strategist. Over the years of working at various blue-chip companies holding a variety of senior positions, no one fits the profile better than Ian to help you build a profitable IT & MSP business by increasing your sales, productivity and profits.

   Connect with Ian on LinkedIn.

   Stuart Warwick from Scale With Confidence and the MSP mastery. Stuart is an MSP specific business coach, creator of the Scale With Confidence Model and founder of the MSP Mastery programme designed to help MSP’s scale with confidence to £1million or, if already there, to go faster.

   Connect with Stuart on LinkedIn.

   Daniel Welling from WellingMSP. Daniel started his career in IT in 1995, following a sales track, working for a number of VARs and quickly developing a consultative approach to new business and account management, leading to Sales Management within a few years. In 2019, Daniel co-rebooted the London SBSC monthly meet up for MSPs whilst continuing participation in groups such as CompTIA. In 2020 Daniel was elected to the CompTIA Executive Council for the UK Business Technology Community.

   Connect with Daniel on LinkedIn.

   Fiona Challis from the Next Generation Sales Academy. Fiona is a global MSP sales expert and a highly sought after speaker and trainer on sales transformation, shifting from transactional selling to selling business outcomes, increasing recurring revenue streams and driving predi…

6. Episode 110: Can prospects live chat your MSP?

   21 december 2021 · 26 min

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   Does the idea of introducing ‘live chat’ on your website give you the shivers and feel like a massive burden? This week Paul explains how this feature, when used correctly, can help to generate more leads for your MSP

   Also on the show this week, did you know you that you are unconsciously setting the ‘warmth’ factor of everyone working in your business? Warmth is critical to keep both staff and clients happy. And increasing it should be a key focus in 2022

   Plus, in the final show before Christmas, a recruitment specialist joins Paul to predict what MSP recruitment is going to be like next year. And there’s an awesome inspirational prize to be won

   Featured guest

   Thank you to recruitment specialist Jimmy Armitage from Wavelength for joining Paul to talk about the state of recruitment for MSPs and how to get the most out of the process.

   Jimmy has been helping businesses grow since 2005. Jimmy represented England Rugby at U18 level, which opened his eyes to the difference the right team can make. Combining his business insight and experience with his passion for high-performing teams, Jimmy is dedicated to helping business leaders recruit the right people for their team.

   Away from work Jimmy is still a passionate England Rugby supporter, trying to work out how to be a good parent, enjoys a craft beer (or 4) and loves relaxing by walking his trusty dog, Reggie.

   Connect with Jimmy on LinkedIn.

   Show notes

   Out every Tuesday on your favourite podcast platform

   Presented by Paul Green, an MSP marketing expert

   Producer James Lett detailed a competition to win Paul’s top 5 books and a year’s subscription to Audible, enter here before midnight UK time Sunday January 2022

   The top 5 books are the Ultimate Sales Machine by Chet Holmes, They Ask You Answer by Marcus Sheridan, Never Split the Difference by Chris Voss, Built To Sell

   by John Warrillow & The Compound Effect by Darren Hardy

   Thank you to the the big man himself for recommending the bo…

7. Episode 109: The perfect prospect journey for an MSP

   14 december 2021 · 27 min

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   Do you think like prospects think? If you can put yourself in the shoes of the prospect and think through what kind of journey you’d like them to have with your MSP, that will be a huge marketing advantage. This week Paul explains how to design the perfect prospect journey

   Also on the show this week, how you can improve the business by using data points to make positive changes every single day

   Plus find out from Paul’s featured guest what video storytelling is, and shy you should do it

   Featured guest

   Thank you to filmmaker and brand strategist Jude Charles for joining Paul to talk about how you leverage the power of video storytelling in your MSP.

   After starting his video production business at 17 years old, he found his specialty in helping entrepreneurs bring their stories to life through documentaries. For over 15 years, Jude has been producing documentary series for major brands such as Google, Coldwell Banker, and Steve Harvey but he is fuelled by working closely with purpose-driven entrepreneurs and leaders.

   Connect with Jude on LinkedIn.

   Show notes

   Out every Tuesday on your favourite podcast platform

   Presented by Paul Green, an MSP marketing expert

   You can join Paul in the MSP Marketing group on Facebook

   Thank you to the email marketing specialist Liz Wilcox for recommending the book Real Artists Don’t Starve by Jeff Goins

   In the next show on December 21st Paul will be joined by Jimmy Armitage from Wavelength to talk about how you can improve on the recent issues with recruitment

   Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

   Episode transcription

   Voiceover:

   Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

   Paul Green:

   Hey, don’t tell anyone that I told you, but today, it’s 11 days to Christmas. Here’s what we’ve got coming up in this week’s show.

   Jude Charles :

   Video is powerful and it’s much easier than you’d imagine to be able to tell…

8. Episode 108: How MSPs can control the chaos in the business

   7 december 2021 · 31 min

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   We know it’s not good, but why do we allow chaos to run riot in our businesses? This week Paul explains how to banish chaos and put your MSP on a new growth path

   Also on the show this week, the difference between your clients’ “real” and “perceived” problems. How to identify which is which and get to the core of the real problem

   And this week’s featured guest joins Paul to explain how MSPs can really get the most out of technology roadmaps

   Featured guest

   Thank you to Stephen Rosenthal from Managed Services Platform for joining Paul to talk about how MSPs can best implement technology roadmaps for clients.

   Stephen is a multipreneur with ventures in sales, marketing, real estate, and retail. He leads Aurra Media, a scrappy omni-channel marketing team with a special focus on podcast marketing. As a friendly “sales guy”, Stephen genuinely enjoys serving and connecting with people. By day, Stephen builds positive customer experiences. And by night he enjoys hanging with his family and nerding out about NFTs.

   Connect with Stephen on email.

   Show notes

   Out every Tuesday on your favourite podcast platform

   Presented by Paul Green, an MSP marketing expert

   In talking about the need for systems, Paul mentioned the books Power Play: Elon Musk, Tesla, and the Bet of the Century by Tim Higgins and The Checklist Manifesto by Atul Gawande

   You can join Paul in the MSP Marketing group on Facebook

   Thank you to Alex Robinson from Novus Digital for recommending the book the 12 Rules of Life by Jordan Peterson

   In the next show on December 14th Paul will be joined by filmmaker Jude Charles talking about how you can leverage the power of video storytelling in your MSP

   Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

   Episode transcription

   Voiceover:

   Fresh, every Tuesday, for MSPs around the world, this is Paul Green’s MSP Marketing Podcast.

   Paul Green:

   Oh my goodness, we are here in December already? This year is g…

9. Episode 107: The MSP business model makes cash flow easy

   30 november 2021 · 25 min

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   Does cash flow keep you awake at night? If it does, this is definitely the episode for you. Paul explains how certain aspects of the MSP business model can improve your cash flow and your sleeping habits!

   Also, what’s the connection between a successful MSP and that 90s Keanu Reeves film about a runaway bus? Speed! This week Paul dives into the business benefits of being a fast-moving MSP

   Plus on the show this week, there’s a recommendation for an excellent book about bitesize growth. And Paul’s featured guest introduces you to a new way to sell cyber security

   Featured guest

   Thank you to Phylip Morgan from Pax8 for joining Paul to talk about how to sell cyber security without using fear, uncertainty, and doubt.

   As Chief Channel Officer of Pax8 UK, Phylip provides leadership, guidance, and support to successfully extend the company’s key channel and marketing objectives to UK markets.

   Phylip holds an M.A. in Missional Leadership from Bangor University, is the Pastor and Co-Founder of Calon Church, and sits on the board for several companies and non-profits. He enjoys working with small business owners and spending time with his wife and three daughters.

   Connect with Phylip on LinkedIn.

   Show notes

   Out every Tuesday on your favourite podcast platform

   Presented by Paul Green, an MSP marketing expert

   Thank you to Adrian Savage from Deliverability Dashboard for recommending the book the The Compound Effect by Darren Hardy

   In the next show on December 7th Paul will be joined by Stephen Rosenthal from Managed Services Platform talking about how MSPs can best implement technology roadmaps for clients

   Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

   Episode transcription

   Voiceover:

   Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

   Paul Green:

   Hi, there and welcome back to the show. Here’s what we got coming up for you this week.

   Phylip Morgan:

   Fear, uncerta…

10. Episode 106: MSPs: 3 quick wins to increase revenue

    23 november 2021 · 25 min

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    You want more revenue? Great – Paul’s got 3 quick wins for you

    Also this week, do you obsess over the right things? Making your clients’ lives easier is something worth sweating over. Paul explains what it could mean for your MSP

    Plus, can you tell your prospects good stories about tech, rather than the dry facts? This week’s guest describes the benefits of becoming a great story teller

    All that on this week’s show, plus your chance to win a copy of one of the best video editors – Camtasia

    Featured guest

    Thank you to the inspirational storyteller Roger E Jones for joining Paul to talk about how to turn difficult sales conversations into effective stories.

    Roger E Jones is the expert tech firms go to, to become master storytellers to accelerate sales growth, differentiate themselves in their market and inspire investors. His passion is working with smaller growth-focused firms to help them secure their growth ambitions. A former tech CMO, Roger works worldwide.

    Connect with Roger on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In discussing great customer service, Paul mentioned Episode 88 in which he talked to Jamie Warner from Invarosoft

    Producer James Lett told you about the chance to win the latest copy of Camtasia thanks to Techsmith

    Thank you to Greg Jones from Datto for recommending the book the MSP’s Survival Guide to Co-Managed IT Services by Bob Coppedge

    In the next show on November 30th Paul will be joined by Phylip Morgan from Pax8 talking about how to sell cyber security without using fear, uncertainty, and doubt

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hi. Hello, and welcome back to the show. Here’s what we’ve got coming up for you this week.

    Roger Jones:
    …

11. Episode 105: Fun productivity notepads for MSPs

    16 november 2021 · 27 min

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    There’s a 99.74% chance that if you run an MSP, you love a good gadget. This week, Paul takes a look at some productivity toys, aimed at helping you take better notes

    Also on the show this week, do you and your team have a ‘growth mindset’? If you have one, you’re more likely to do what you want to do with your life. Paul takes a look at what a growth mindset is, and how you can introduce it to your staff.

    Plus, how do you truly run your business, rather than your business running you? Paul’s featured guest this week is an expert with unmissable advice

    Featured guest

    Thank you to Todd Kane from Evolve Management Consulting for joining Paul to talk about how to run your business instead of your business running you.

    Todd Kane worked as VP of Operations for the award winning MSP Fully Managed. Todd has led technology teams for several of largest and high growth companies in western Canada.

    Todd‘s record includes doubling the revenue of several companies and leading double digit increases in margins.

    Connect with Todd on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Here’s a link to the book Paul mentioned Mindset by Carol Dweck

    In discussing interesting notepad solutions, Paul mentioned ReMarkable 2, Rocketbook and Desk Board Buddy

    Thank you to Jonno White from Clarity for recommending the book The Advantage by Patrick Lencione

    In the next show on November 23rd Paul will be joined by inspirational storyteller Roger Jones, talking about how to turn difficult sales conversations into effective stories

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast.

    Paul Green:

    Hello, and you are very welcome to episode 105 of the podcast. Here’s what we got coming up for you this week.

    Todd Kane:

    If you’re s…

12. Episode 104: What’s the Average Lifetime Value (ALV) of an MSP client?

    9 november 2021 · 26 min

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    Are you prepared to out-spend your competitors to attract new clients? You will be when you calculate the Average Lifetime Value (ALV) of a client to your business! This week Paul takes a deep dive into how you can link your marketing to the ALV of a potential new client

    It can be hard for a prospect to jump straight into a monthly recurring revenue relationship. Paul explains more about the special low-cost purchases that can help convert prospects into regular clients

    And, is the future of IT support in the hands of artificial intelligence? This week’s featured guest is working on a system to help your MSP shoulder some of the heavy lifting

    Featured guest

    Thank you to Lucas Meadowcroft from Tribu for joining Paul to talk about how artificial intelligence could be help you deliver IT support in the future.

    Pushing the boundaries when it comes to tech & innovation, his mission is to change the MSP industry forever. For more than 17 years he has served a diverse range of businesses, from start-ups to scale-ups, with the highest calibre in helping businesses leverage the latest technology trends, digitally transforms organisations and drive competitive advantage.

    Connect with Lucas on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Here’s a link to the book Paul mentioned Influence by Dr Robert Cialdini

    Paul suggested listening back to Episode 91 for more on the subject of risk reversals and guarantees

    Register for a free copy of Paul’s book

    Thank you to Stormie Andrews from the Yokel Local marketing agency for recommending the book Post Corona by Scott Galloway

    In the next show on November 16th Paul will be joined by Todd Kane from Evolve Management Consulting, talking about how to run your business instead of your business running you

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    …

13. Episode 103: Can your MSP use Messenger to generate leads?

    2 november 2021 · 38 min

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    Can Mr Zuckerberg actually help MSPs grow? More and more businesses are using Facebook Messenger to talk to potential customers. And this week Paul explores the opportunities for MSPs

    Also on the show this week, we look at a better way than appraisals to improve your staff’s performance

    Plus, do you find it hard to stop talking tech with potential clients? This week’s featured guest explains why MSPs should leave the tech at the door and just have better business conversations

    Featured guest

    Thank you to Adam Walter from Managed Services Platform for joining Paul to talk about how to have more effective non-technical conversations with clients and prospects.

    Adam grew up in western Nebraska. When his parents bought a home computer in the 80s, this cemented his technical path and he graduated with a Bachelor of Science in Computer Science. A few years later Adam received an opportunity to work for a large company as a strategic technical lead. While working here Adam was able to shine by pulling many teams together to solve issues in high pressure situations. This is where he began shifting his career towards business and strategy.

    Connect with Adam on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In discussing how to potentially incorporate Facebook Messenger into your marketing, Paul mentioned Click To Messenger ads and MobileMonkey

    You can join Paul in the MSP Marketing group on Facebook

    In discussing how to stand out, Paul mentioned the book Purple Cow by Seth Godin

    Thank you to Colin Knox from Gradient MSP for recommending the book Building a StoryBrand by Donald Miller

    In the next show on November 9th Paul will be joined by Lucas Meadowcroft from tribu, talking about how to automating IT support using artificial intelligence

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fre…

14. Episode 102: From nothing to your MSP’s first 100 leads

    26 oktober 2021 · 34 min

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    Ever ruin something because you didn’t know, what you didn’t know about it? Recently Paul ruined a watch for this very reason. This week he explains how you can educate your users to avoid disasters and the resulting benefit to your MSP

    Also on this week’s show, is your marketing pot empty with no new prospects in the pipeline? Paul has some great practical advice on how to generate leads quickly

    Plus, how do you feel about writing marketing emails? If the idea of sitting down to create an email gives you the sweats, Paul’s featured guest will tell you how to take the sting out of email marketing

    Featured guest

    Thank you to email marketing specialist Liz Wilcox for joining Paul to talk about how to take the pain out of creating engaging and effective emails newsletters.

    Liz Wilcox is an Email Strategist helping bloggers build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. In a span of three years, Liz founded, grew, and sold a successful blog. Since selling the blog, she has helped her clients master their sales by leveraging the power of strategic email. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopaedia.

    Connect with Liz on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In discussing how to educate your users with a CEX platform, Paul mentioned the conversation with Invarosoft’s CEO in Episode 88

    Listen back to Paul’s special deep-dives into improving your marketing fundamentals. Episode 62 was all about your website and episode 63 was about your LinkedIn

    Find out more about Paul Green’s MSP Marketing Edge

    Thank you to Reuben Swartz from Mimiran for recommending the book The Irresistible Consultant’s Guide to Winning Clients by David A. Fields

    In the next show on November 2nd Paul will be joined by Adam Walter from Managed Ser…

15. Episode 101: Why your MSP’s marketing follow-up should never stop

    19 oktober 2021 · 26 min

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    Are you one of the wasteful 48 per cent? Stats show that 48 per cent of people waste valuable sales opportunities by not following up with a prospect. This week Paul explains how you can fix this and increase sales for your MSP

    Also on this week’s show, how to help your team to solve their problems without getting bogged down in problem-solving. When someone presents you with an issue, there’s a great technique for dealing with them effectively

    Plus there’s an extremely valuable conversation with Paul’s featured guest, all about improving your SEO and the changes that Google have been making (these might have impacted your MSP’s website search ranking)

    Featured guest

    Thank you to Alex Robinson from Novus Digital for joining Paul to talk about SEO and the changes Google have been making.

    Launched in 2019, Novus Digital are a digital marketing agency dedicated to delivering commercially viable SEO to SMEs in the UK and US. We pride ourselves on being able to deliver value at almost any budget with open, tangible SEO methodology.

    Connect with Alex on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In discussing how to use a ‘telephone person’, Paul mentioned the full guide that featured in Episode 72

    Register for a free copy of Paul’s book

    Thank you to Nick Moran from Powernet for recommending the book Legacy by James Kerr

    In the next show on October 26th Paul will be joined by email marketing specialist Liz Wilcox, talking about how to get people to open and take action on an email newsletter

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hey, there. And welcome to episode 101 of the podcast. Here’s what we got coming up for you this week.

    Alex Robinson:

    Core Web Vitals are the c…

16. Episode 100: Special: MSP owners answer your questions

    12 oktober 2021 · 45 min

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    As a thank you for listening and supporting this podcast, Paul has pulled out all the stops to pack this milestone episode full of value

    Previously a few MSPs have appeared on the show to reveal their secrets, but this week’s 100th episode features a panel-full of successful MSPs joining Paul. Justin, Will and Richard will be answering listeners’ questions and discussing how they grew their MSPs

    Also on this week’s show, your chance to win a special prize. Thanks to Datto, you could get your hands on one of five $100 Amazon giftcards

    Featured guests

    Justin Esgar from the Virtua Consulting Group

    With a bachelor’s degree in Business Administration from the University of Rhode Island and over 15 years of industry experience under his belt, Justin Esgar has combined his eclectic tech interests under the Virtua Consulting umbrella. Virtua specialises in helping small and medium-sized businesses and non-profit organisations analyse, design, and install technology solutions. The software development group Virtua XYZ brings together Justin’s various programming projects, including the Your Computer Inventory service for IT consultants. Finally, Justin organises and cheerleads for the business-focused ACES Conference and associated online community.

    Connect with Justin on LinkedIn.

    Richard Wingfield from Envision Design

    Richard grew up in a small town in Texas as the son of a general contractor and obtained a Bachelor’s degree in Architecture from the University of Texas in 1983. He entered the architecture industry at a time when computer technology was first coming of age and by the early 90’s he had become a computer expert in his field. With a penchant for systems and solutions and a love of design, he moved on to become a member of the first Apple Solution Professionals Network and later to work for Apple as a Business Development Executive.

    As the owner at Envision Design, he has spent more than 25 years helping business owners…

17. Episode 99: How engaged are your MSP’s staff?

    5 oktober 2021 · 30 min

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    What gets your staff into work every day – passion or pay? Sometimes it’s a combination but maybe it’s more one than the other. This week Paul helps you identify their motivations, which can make it easier to grow your MSP

    Also on this week’s show, do you know how to truly measure success every day? Paul has two simple but hugely powerful things you can do to make sure you set the context for measurable success

    Plus there’s an extremely valuable conversation with Paul’s featured guest, all about improving your email deliverability. And news of a big prize for next week’s 100th episode

    Featured guest

    Thank you to Adrian Savage from Deliverability Dashboard for joining Paul to talk about how to improve email open rates.

    Adrian Savage is a dad, a geek and an entrepreneur. He left the corporate world 10 years ago and now specialises in email deliverability: how to avoid the spam folder and double your open rates. He’s helped many well-known names improve their email performance and is also the founder and creator of Deliverability Dashboard, which quickly and simply shows how well your emails are performing and how you can get even more people seeing and opening your emails.

    Connect with Adrian on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In discussing how engaged your staff are, Paul mentioned Gallup’s Q12 Employee Engagement Survey

    Thank you to Praveen Ramesh from SuperOps.ai for recommending the book Range: Why Generalists Triumph in a Specialized World by David Epstein

    The October 12th milestone 100th episode will be sponsored by Datto and will feature a special panel of industry experts including Will O’Neal, Richard Wingfield and Justin Esgar

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcas…

18. Episode 98: Should MSPs buy cold data?

    28 september 2021 · 26 min

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    Is is possible to buy cold data and turn it into clients for your MSP? This week Paul deep dives into what type of data you could buy and how best to use that data for prospecting

    Also on the show this week: When you achieve your business goals, will that give you the lifestyle you most want? Put another way, are your business goals aligned with the vision for your life? Paul explains why they need to be linked

    And there are TWO recommendations for the same inspirational leadership author this week, both from Paul’s featured guest Jonno White and fellow MSP John Clark

    Featured guest

    Thank you to Jonno White from Clarity for joining Paul to talk about how to deal with conflict and difficult people within your MSP.

    Jonno is the Founder and Principal Consultant at Clarity, a consultancy based in Brisbane, Australia. Jonno is also the author of a new book – ‘Step Up or Step Out: How to deal with difficult people even if you hate conflict’ and he is passionate about investing in people to become everything they’re meant to be. The book is also available at a special price on the Clarity website.

    Connect with Jonno on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In discussing his experience with buying cold data, Paul mentioned Selectabase who are a reseller of Experian data

    Paul mentioned The Checker as one tool for scrubbing cold data

    Check out Paul’s in-depth guide on using cold data

    Find out more about Paul Green’s MSP Marketing Edge

    Register for a free copy of Paul’s book

    Paul’s featured guest Jonno White mentioned one of his favourite leadership authors, Patrick Lencioni

    Thank you to John Clark from Solutions Shared for recommending the book Getting Naked, A Business Fable by Patrick Lencioni

    On October 5th Paul will be joined by Adrian Savage from Deliverability Dashboard to talk about how to increase the chances of your emails being delivered

    Go…

19. Episode 97: Should your MSP run Google ads?

    21 september 2021 · 33 min

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    Of course you’d love to appear at the very top of Google when a ‘hot buyer’ is searching for a new MSP. In many cases you’d need to use Google Ads to achieve this… but are they really worth it? This week Paul dives into the pros and cons of Google Ads for MSPs

    Also on the show this week, it’s the second half of Paul’s masterclass on PR. Listen for 10 practical killer ideas for generating free publicity

    Plus, what is a ‘buyer persona’ and how can your MSP use one to out-smart the competition? All this and more is answered by Paul’s featured guest this week, Stormie Andrews

    Featured guest

    Thank you to Stormie Andrews from the Yokel Local marketing agency for joining Paul to talk about how to outsmart the competition by creating a fictitious buyer persona.

    Stormie’s passion is to make it much easier for organisations to attract their ideal clients by understanding how their prospects think in order to experience what it’s like to achieve ridiculous growth. Stormie is a recognised Member of the Year from the American Marketing Association, named as a Top 50 Tech Visionary by Intercon in 2020-2021, and his book, “The Worlds Best Buyer Persona System“, became an Amazon Hot New Releases Best Seller when released in July of 2020.

    Connect with Stormie on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In discussing the benefits of Google Ads, Paul recommended listening back to Episode 88 for a conversation with an MSP who uses Google Ads heavily

    Listen back to Episode 96 for part one of the conversation on PR and getting free publicity

    Find out more about Paul Green’s MSP Marketing Edge

    Many thanks to Kevin Coppins from Spirion for recommending the book Predictable Success by Les McKeown

    On September 28th Paul will be joined by Jonno White from Clarity to talk about how deal with difficult people when you hate conflict

    Got a question from the show? Email Paul di…

20. Episode 96: Why your MSP should do PR, not advertising

    14 september 2021 · 45 min

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    Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journalist Paul explains in this week’s podcast

    Also on the show this week: Three classic book suggestions you may not have heard of before, but you absolutely should read

    And what data is hiding within your business? The chances are you already have access to some powerful information that, once identified, could go on to help you make better business decisions

    Featured guest

    Thank you to Colin Knox from Gradient MSP for joining Paul to talk about how to unlock and use the hidden data in your MSP.

    Colin has spent the past 20 years deeply embedded in the technology field and is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large. Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses.

    Connect with Colin on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Paul recommended the following classic marketing and business growth books:

    How I Raised Myself from Failure to Success in Selling by Frank Betcher

    Think and Grow Rich by Napoleon Hill

    Success Through a Positive Mental Attitude by Napoleon Hill

    Register for a free copy of Paul’s book

    Many thanks to Stephen De Tomasi from Amigo Technology for recommending the book Work the System by Sam Carpenter

    On September 21st Paul will be joined by Stormie Andrews to talk about how to outsmart the competition

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hello, hello. Welcome to this week’s show. And here’s what we got coming up for you.

    Colin Knox:

    A lot of those owners …

21. Episode 95: Special: An MSP web traffic explosion

    7 september 2021 · 26 min

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    There’s no point having an amazing website… if no-one ever sees it. Getting the most out of your website is Paul’s main theme in this week’s special episode

    Listen for 10+ free or low cost ideas to attract more traffic to your site. So you can turn the visitors into leads, prospects and clients

    This deep dive into increasing web traffic touches on many tactics, including social media, reciprocal promotions, client referrals, public relations, promotional items and paid for advertising

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In this special episode Paul mentioned Google Analytics as way to find out how much traffic you’re currently getting

    The service Stannp was mentioned for sending automated physically printed materials

    Register for a free copy of Paul’s book

    You can join Paul in the MSP Marketing group on Facebook

    On September 14th Paul’s special guest will be Colin Knox from Gradient MSP, talking about how best to deal with your client’s data security compliance

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world, this is an MSP Marketing Podcast special.

    Paul Green:

    Hello, welcome to a very special episode of the MSP Marketing Podcast. This week, we’re doing a deep dive into a subject that many people don’t talk that much about web traffic, because getting your website set up is almost the easy part. And there’s loads of places you can go for help getting your website perfect. But actually you’ve got to get traffic to your website. And then you’ve got to turn that traffic into leads, and those leads into prospects and those prospects into clients. And that’s the difficult, ongoing bit. If the website is the marketing engine of your business, then web traffic is the fuel. And without fuel, your website is an expensive and useless lump…

22. Episode 94: Are you the most expensive MSP in town? You should be

    31 augustus 2021 · 25 min

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    Do you feel uncomfortable about submitting a quote in a proposal or increasing your prices? Many MSPs worry about this, but this week Paul explains why you should always be the most expensive MSP in town

    Speaking of proposals, how do you stop wasting time submitting proposals to people you never hear from again? This week’s featured guest talks about the importance of capturing your prospect’s ‘story’ before and during the process of creating a proposal

    And live events have finally returned! Heard about DattoCon 21? It’s back, bigger and better, for 3 days in October. Now as a hybrid event, you can win either a place at the event in Seattle or VIP places for the virtual experience – just for listening

    Featured guest

    Thank you to Reuben Swartz from Mimiran for joining Paul to talk about how MSPs can create better proposals.

    A software engineer to who accidentally became a sales and marketing consultant. He built Mimiran, the CRM for solo consultants who love serving clients but hate selling, the CRM he wished he’d had when he was trying to use tools built for his much bigger clients. When not working, Reuben is probably trying to keep up with his wife, his twins or his dog.

    Connect with Reuben on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Paul recommended the productivity app TextExpander

    Producer James told you about the chance to win access to the huge DattoCon 21 event. Find out more and enter, (before midnight UK time September 5th).

    While talking about creating better proposals, Paul’s guest recommended their ‘fill-in-the-blank’ template on the Mimiran site

    Many thanks to Jamie Warner, CEO of eNerds and Invarosoft for recommending the book Monetizing Innovation by Madhavan Ramanujam

    On September 7th Paul will be hosting a special episode all about increasing web traffic

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarke…

23. Episode 93: Should your MSP’s logo go on your car?

    24 augustus 2021 · 28 min

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    Want your MSP to stand out in the crowd and really be noticed? There is a solution that involves your car and a LOT of vinyl plastic. Check out Paul’s brilliant tried and tested method for making a lot of noise and being seen in the marketplace

    Also, did you know your MSP needs a Star Wars-esq opening scrolling story? Okay, maybe not literally yellow text fading into the distance, but Paul explains how creating the right backstory can set up your MSP for increased growth

    Plus on the show this week, Paul’s featured guest explains exactly how he grew his MSP and navigated some very challenging times

    Featured guest

    Thank you to Nick Moran from Powernet for joining Paul to talk about how he grew his MSP to have offices in 3 cities and 85 staff.

    After co-founding Evolve IT back in 1993 and merging with Powernet in 2019, Nick still looks the same as he did at 18(!). He loves his music, kebabs and travelling with the family.

    Connect with Nick on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Producer James told you about a forthcoming chance to win access to the huge DattoCon 21 event

    Many thanks to the business guide Steve Preda for recommending the book High Output Management by Andy Grove

    On August 31st Paul will be joined by Reuben Swartz from Mimiran, talking about how to create better MSP proposals

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for M`SPs around the world. This is Paul Green’s MSP Marketing podcast.

    Paul Green:

    Hi. Hello and welcome back to the show. Here’s what we’ve got in store for you today.

    Nick Moran:

    Once that client lift and they outsourced direct to the vendor, we have to look for a new revenue opportunity.

    Paul Green:

    We’re also going to be talking about your backstory today, your origin story, how you came to be the owner of the bu…

24. Episode 92: Is it a waste of money to build your MSP’s brand?

    17 augustus 2021 · 23 min

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    Do you want to be the Nike, Apple or Tesla of the MSP world – a brand that people want and talk about all the time? This week Paul talks about branding for MSPs and what you should focus on

    In a related subject, how do you stand out in a vast ‘field’ of other MSPs? The answer is to be a purple cow, and Paul explains what it is, and how to use it to grab your prospects’ attention

    Plus Paul’s brilliant guest this week explains how you can sell co-managed IT and work alongside your clients’ internal IT departments

    Featured guest

    Thank you to Greg Jones from Datto for joining Paul to talk about how MSPs can to sell co-managed solutions.

    Greg Jones is Business Development Director for Datto within the EMEA region. He has worked in the IT sector for the past 20+ years, providing clear and visionary management approach to the development of IT in many sectors/organisations. Greg started his career in IT for the public sector after securing a senior IT management position within the local authority he then went on to private consultancy whilst working with many cutting-edge technologies for public and private sector.

    Greg is extremely passionate about the MSP landscape & loves working with business owners / Partners of Datto to drive strategy and growth.

    Connect with Greg on LinkedIn. To access free business advice from a panel of 40 industry experts (including Paul), you can email mspofficehours@datto.com

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In discussing how to make your business stand out, Paul mentioned the book Purple Cow by Seth Godin

    Find out more about Paul Green’s MSP Marketing Edge

    Greg Jones mentioned the free MSP business advice available by emailing mspofficehours@datto.com

    Many thanks to Joey Donovan Guido from Cuppa SEO Web Design for recommending the book Essentialism by Greg McKeown

    On August 24th Paul will be joined by Nick Moran from Powerne…

25. Episode 91: Remove the risk of buying from your MSP

    10 augustus 2021 · 24 min

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    YOU know you’ll do an awesome job for a potential new client, but how do you convince THEM of this? You need to totally remove the perceived risk of dealing with your MSP. This week Paul looks at risk reversals, also known as guarantees

    Also, while online ‘gated content’ can help you build your database, which pieces of content should you protect (unless someone enters their details) and which should be made freely available?

    Plus Paul’s featured guest this week will tell you how you can take one content idea and turn it into multiple pieces of content

    Featured guest

    Thank you to Praveen Ramesh from SuperOps.ai for joining Paul to talk about how to create lots of content from just one podcast.

    Praveen handles all things growth and product marketing at SuperOps.ai. He’s super passionate about helping MSPs overcome their go-to-market challenges, and achieve sustainable growth – that’s the reason you will see him sharing everything he knows about marketing and growth throughout many MSP communities. When not thinking about marketing, you will see him binging videos on productivity and cricket!

    Connect with Praveen on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Register for a free copy of Paul’s book

    Many thanks to Derek Morgan from Nexon Asia Pacific for recommending the book The Perfect Close by James Muir

    On August 17th Paul will be joined by Greg Jones from Datto, talking about the co-managed opportunities for MSPs

    Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast.

    Paul Green:

    Hi, there, and welcome back to the show. Here’s what we’ve got lined up for you this week.

    Praveen Ramesh:

    Two to three social media posts, a couple of video posts, and what is the marketing expertise that you would n…

26. Episode 90: Grow revenue per seat and reduce overheads

    3 augustus 2021 · 21 min

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    Doesn’t it feel like there are a million things to focus on AT THE SAME TIME to grow a successful MSP? In terms of growth, there are really just three things to focus on. This week Paul looks at the right way to think about your business’s growth

    Also, how would your MSP cope if you suddenly disappeared… literally, right now? From kidnapping (!) to illness, there are several events that could take you away from the business unexpectedly. Paul explains what you can prepare so the business continues to thrive whether you’re there or not

    Plus on the show this week, we’ve got an another awesome prize – a physical time-tracker that really could change your life. And Paul’s featured guest could inspire you to create a new revenue stream

    Featured guest

    Thank you to John Clark from Solutions Shared for joining Paul to talk about how he created a new revenue stream based around customising Microsoft Dynamics.

    John Clark is the founder and a director of Solutions Shared Ltd. With a background in software engineering, consultancy, IT infrastructure and Microsoft SharePoint, John started his CRM consulting career in 2008. Over the years, he has transitioned Solutions Shared from being an IT support company that did some CRM consultancy, to being 100% focused on the implementation of CRM for small and medium sized businesses.

    Connect with John on LinkedIn.

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Producer James Lett told you about the chance to win a Timeular tracker dice and lifetime Pro membership – find out more and enter HERE (closes midnight Sunday 8th August 2021 UK time)

    You can join Paul in the MSP Marketing group on Facebook

    Many thanks to Nate Freedman from Tech Pro Marketing for recommending the book Who: The A Method for Hiring by Geoff Smart and Randy Street

    On August 10th Paul will be joined by Praveen Ramesh from Superops.ai talking about how to create lot…

27. Episode 89: The holy trinity of Monthly Recurring Revenue

    27 juli 2021 · 22 min

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    You’re listening to a podcast for MSPs, so you’ll know all about glorious ‘monthly recurring revenue’… but do you know how best to grow it for your business? This week Paul shows you the 3 core areas to focus on

    Also, do you have your ‘scatter work’ under control? On the show Paul explains what ‘scatter work’ is, why it’s inevitable and how to get it under control so you have more time for the important stuff

    Plus on the show this week, your clients will increasingly be turning to you to help them be more data compliant. Listen to a fascinating conversation with a data security expert about how you can benefit from this opportunity

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Find out more about Paul Green’s MSP Marketing Edge

    Paul’s special guest was Kevin Coppins, from Spirion, talking about how best to deal with your client’s data security compliance

    Many thanks to Ernest Murry from Genuine Technology Group for recommending the book Leadership and Self-Deception from The Arbinger Institute

    On August 3rd Paul will be joined by John Clark from Solutions Shared, talking about creating a new revenue stream based around customising Microsoft dynamics

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hi there, and welcome to the show. Here’s what we got coming up for you this week.

    Kevin Coppins:

    Guess what? Next month, a new compliance law is passed; a new regulation comes forward.

    Paul Green:

    We’re also going to be talking about the holy trinity of monthly recurring revenue: three things that you should do at the same time, to grow the average revenue per user per month. And we’ve got a book suggestion from an MSP just like you. I’ll play that to you at the end of t…

28. Episode 88: Special: How this MSP built his business

    20 juli 2021 · 51 min

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    Have you ever wondered how you’re going to generate millions in revenue for your MSP? In this special episode, you can hear how one owner did it

    Jamie Warner of eNerds joins Paul to explain exactly how he grew his MSP organically to over A$9 million in revenue

    Also in this special episode find out how he commercialised a solution to fix an internal issue, and created a new customer experience (CX) platform

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    This week Paul hosts a special episode featuring Jamie Warner, CEO of eNerds and Invarosoft. The show takes a deep dive into how Jamie built his MSP to over $9 million in revenue

    Paul mentioned the book Unstoppable Referrals by Steve Gordon

    In discussing marketing concepts, Jamie mentioned the book Purple Cow by Seth Godin, all about getting noticed

    DeskDirector and Helpdesk Buttons were mentioned while talking about the growth of CX platforms

    On July 27th Paul’s special guest will be Kevin Coppins, from Spirion, talking about how best to deal with your client’s data security compliance

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs all around the world. This is an MSP Marketing Podcast special.

    Paul Green:

    Hello, and welcome to another MSP Marketing Podcast special. These are our most listened to episodes and no wonder we have an amazing guest for you today. I’ve got a guy from Australia who’s going to tell us how he did it. Now, over the last 21 years, he’s built up, with his brother, from scratch a business that’s now doing around about 7 million US dollars a year. It’s an incredible story that he’s got for us today. He’s also going to tell us how he’s along the way become the owner of his own vendor. How he saw a problem and actually launched his own solution for that problem as …

29. Episode 87: How to launch a new security bundle

    13 juli 2021 · 36 min

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    With all the security news over the last few weeks, you’ve put together a new security bundle and now you want to launch it to your clients and prospects. It’s great you’re excited about the new stack you’re selling, but how do you get others to care about it? Especially when they’re “uneducated” about security matters, compared to you. This week on the show Paul gives some great advice on educating clients and prospects so your offering sells itself

    Also, do you get stressed about recruitment? If you’re finding it hard to attract the right kind of future employees, here’s a different way to look at recruitment

    Plus Paul’s special guest this week is an expert in turning OK businesses into highly sellable businesses. It’s an awesome approach because it can make your MSP even more profitable and enjoyable to run, whether you want to sell it now or not

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Register for a free copy of Paul’s book

    Paul’s special guest was the business guide Steve Preda, bringing his book to life called ‘Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business’

    During the conversation Steve mentioned the great books ‘The E-Myth Revisited‘ by Michael Gerber and Traction by Gino Wickman

    Try Steve’s buyability assessment

    Many thanks to Nancy Sabino for recommending the book The Power of Introverts in a World That Can’t Stop Talking by Susan Cain

    On July 20th Paul presents a special extended podcast with featuring Jamie Warner, CEO of eNerds and Invarosoft. The show will take a deep dive into how Jamie built his MSP to over $9 million in revenue

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    I’ve got a cracker for you t…

30. Episode 86: MSPs: Look at your business as a potential buyer would

    6 juli 2021 · 32 min

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    One day you’ll want to sell your MSP. It might be years away, but it’s a good habit to start to look at your business now, in the way your potential buyer will in the future

    Want to get even more traffic to your website? An SEO expert joins Paul to reveal what else you can do to optimise your on-line presence

    Speaking of your website, have you heard about ‘exit intent pop ups’? And are they right for your website? They could help generate more leads… Paul explains more

    Plus, how about an amazing prize for life?! In the show this week you can win a lifetime membership to the MSP community The Tech Tribe

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In talking about the importance of running your business as if you were trying to sell it, Paul mentioned the great book Built To Sell by John Warrillow (and his podcast)

    Register for a free copy of Paul’s book

    Paul mentioned Google Optimize when discussing the benefits of testing an ‘exit intent pop up’

    Producer James Lett told you about the chance to win a lifetime membership to the Tech Tribe – enter HERE (closes midnight Sunday 11th July 2021 UK time)

    Paul’s special guest was Joey Donovan Guido from Cuppa SEO Web Design and the author of A Holistic Guide to Online Marketing, talking about how to get more traffic to your website

    In the conversation, Joey mentioned BrightLocal (that could help you with citations) plus Google My Business

    Many thanks to Christian Fleming from Northstar IT for recommending the book Zero Negativity by Ant Middleton

    On July 13th Paul will be joined by the business guide Steve Preda, talking about how to make your MSP self managing, fast growing, and highly profitable

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.c...

31. Episode 85: MSPs: Avoid commission-only sales people

    29 juni 2021 · 33 min

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    Few MSP owners enjoy selling. And so inevitably at some point, everyone considers getting in a sales person to replace themselves. This is the right way of thinking for the long-term… but you absolutely never ever want to hire a commission-only sales person. Paul explains why in today’s podcast

    Also on the show this week, how do you go about getting free publicity and what do you do with it when you get it? Listen as Paul (a former journalist) helps you get the most out of the traditional ‘press release’

    There’s also a fascinating conversation with an E-Learning expert – it’s an area of huge growth and you’ll discover how your MSP can benefit

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Paul spoke more back in Episode 72 about why and how to use a ‘phone person’

    Find out more about Paul Green’s MSP Marketing Edge (that includes monthly press releases)

    Set up a Google Alert to help you track media coverage

    Read more about the research surrounding the future value of the E-Learning market

    Paul’s special guest was Derek Morgan from Nexon Asia Pacific talking about how to train your clients to buy more (find out more at Clip Training)

    Many thanks to Bob Layton from Digital Defense for recommending the book Smarter Faster Better by Charles Duhigg

    On July 6th Paul will be joined by the online marketing consultant Joey Donovan Guido, talking about how to get more traffic to your website

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast.

    Paul Green:

    Thank you so much for giving me your ears for the next 20, 25 minutes or so. Here’s what we’ve got coming up in today’s show.

    Derek Morgan:

    Users can actually go onto that platform and easily search and find the answers to the questions th…

32. Episode 84: You’re still doing those technical tasks??? WHY?

    22 juni 2021 · 32 min

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    It’s not in any way about being lazy – but you do need to stop personally working on so many tasks. If you free yourself from jobs that someone else can do for you, then you can focus your valuable attention on growing your business… and actually enjoying life. This week on the show Paul explains how you can do this

    Also on the show this week, you may have noticed that LinkedIn has changed its rules around connecting with people. Paul’s joined by an expert special guest to look at what’s changed and how this might affect your MSP

    Plus, how’s your About Us page on your site? It’s the second most important page on your site. And this week Paul gives you some great practical advice on how to make it as good as it can be

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Find out about the physical time tracking tool Paul mentioned called Timeular

    Register for a free copy of Paul’s book

    Paul’s special guest was Nate Freedman from Tech Pro Marketing talking about the new restrictions applied by LinkedIn

    Check out the unofficial LinkedIn automation tool Dux-Soup

    Find out more about LinkedIn’s other native content hosting solutions, for example Newsletters

    Paul was looking forward to his future conversation with Praveen Ramesh from Superops.ai all about marketing and LinkedIn

    Many thanks to Rebecca Finken from Traction 4 Success for recommending the book Who Not How by Dan Sullivan & Dr. Benjamin Hardy

    On June 29th Paul will be joined by Derek Morgan from Nexon Asia Pacific talking about how to train your clients to buy more

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s, MSP Marketing podcast.

    Paul Green:

    I am delighted to be back with you, and we’ve got a cracker of a show for you this week. Here’s what’s c…

33. Episode 83: Get other businesses to refer clients to your MSP

    15 juni 2021 · 32 min

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    One of the easiest ways to get new clients is to find other businesses that have the same clients as you, but aren’t in competition with you, and form a strategic partnership. Paul tells you how to do that in today’s podcast

    Also on the show this week, we all know web traffic can be increased with better Search Engine Optimisation, but is it really something you can do yourself?

    Plus listen for a special interview with an MSP who increased the scale of his business by acquiring 10 other MSPs within the last 5 years. It’s a fascinating conversation and there could be elements that you could copy within your business

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Here’s the blog post Paul mentioned on the subject of ‘Can I DIY my own SEO?’

    Try a Udemy course if you’d like to try to learn more about SEO

    Find out more about Paul Green’s MSP Marketing Edge content service, that includes a book that you can call your own

    Paul’s special guest was Ian Maclellan from Cloudstream Technology talking about how he bought 10 MSPs in 5 years, plus the revolutionary connectivity solution Neutrino8

    Many thanks to Andrew Eardsley from MSP Easy Tools for recommending the book Eat That Frog! by Brian Tracy

    On June 22nd Paul will be joined by Nate Freedman from Tech Pro Marketing talking about the new restrictions applied by LinkedIn

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is ‎Paul Green’s MSP Marketing Podcast.

    ‎Paul Green:

    Hi there. Hello. Welcome to episode 83. Here’s what we’ve got coming up for you this week.

    Ian Maclellan:

    Over the last five years, I’ve bought 10 MSPs, I’m very happy to give guidance if anyone wants to try this.

    ‎Paul Green:

    That’s Ian Maclellan. An MSP owner, who’s going to be on the show later on toda…

34. Episode 82: Should you do a QBR with unhappy clients?

    8 juni 2021 · 36 min

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    There are good times and bad times to talk strategically with clients. In this week’s show, Paul wants to make sure you don’t find out it’s a bad time the hard way. You’ll discover the best times to do strategic review meetings

    Also on the show this week, a great piece on offline marketing. Sure, online tools are easy (Facebook, Google, email etc), but there are a load of other offline tools that are just as powerful

    Plus listen out for a fantastic interview with an MSP with a pretty unique pricing model and a book suggestion that could transform your MSP

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In talking about strategic reviews, Paul mentioned vCIO Toolbox and Managed Services Platform as example tools

    Listen back to Episode 12, all about the concept of the ‘impact box’

    Find out more about Paul Green’s MSP Marketing Edge

    Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send in your impact box

    Register for a free copy of Paul’s book

    Paul’s special guest was Ernest Murray from Genuine Technology Group talking about his unique pricing and bundling model

    Many thanks to Luis Giraldo from N-able for recommending the book Value-Based Fees by Alan Weiss

    On June 15th Paul will be joined by Ian Maclellan from Cloudstream Technology talking about how he bought 10 MSPs in 5 years

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Well, hi there. It’s great to be back with you. Here’s what we got coming up on the show this week.

    Ernest Murray:

    We do not have a per user price and we do not have a per workstation price.

    Paul Green:

    We’ll be talking about the offline marketing tools that you should be using. Almost everyone talks about online…

35. Episode 81: Is this a safe time to put up prices?

    1 juni 2021 · 33 min

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    You know you’ve got to do it at some point, but are you nervous about putting up your prices? Especially during these challenging times? This week Paul explains how and when you should make an increase

    Also on the show this week – you could win an incredible prize. Listen to find out how to win a brand new smart watch

    Plus listen for a list of the best qualifying questions to ask prospects. And Paul’s special guest talks about how they closed their break/fix business to start an MSP

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Producer James told you about the chance to win a Ticwatch Pro 3 GPS – enter HERE (closes midnight Sunday 6th June 2021 UK time)

    Paul’s special guest, who he met through the Tech Tribe, was Nancy Sabino from Sabino Comp Tech talking about why and how she closed her IT business in favour of starting an MSP

    You can enjoy an awesome discount from the Tech Tribe membership because you’re a listener to Paul’s podcast

    Justin Esgar from Virtua Consulting Group recommended his own book Appitalize on Your Idea

    On June 8th Paul will be joined by Ernest Murray from Genuine Technology Group talking about his unique pricing and bundling model

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hello, and welcome back to the podcast. Here’s what we’ve got coming up for you this week.

    Nancy Sabino:

    Oh, my God. That was hard. We went from a list of 300 businesses that we worked with on a break/fix basis. We got it down to 10.

    Paul Green:

    Plus, we’re going to be talking about the best qualification questions that you can ask your prospects. You’ve only got a finite amount of time on this world, you might as well invest it into talking to the people most likely…

36. Episode 80: The easy way for MSPs to get more reviews

    25 mei 2021 · 39 min

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    What’s the best way to build trust with prospects quickly? Lots of genuine reviews from your clients. Getting them can be a challenge, so this week Paul explains how to do it

    Also on the show this week, in-depth guidance on starting your own podcast – whether it’s worth the hassle and how to get started. You’ll get a peek behind the scenes of our podcast

    Or if a podcast isn’t right, could you do more with video instead of audio? There’s a special guest who has really embraced video marketing for his MSP and he reveals how it could work for you too

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Find out more about Paul Green’s MSP Marketing Edge content service

    Paul uses a Samson USB microphone, the Castos podcast host and his producer is James Lett

    Paul mentioned Influence by Dr Robert Cialdini in regards to ‘social proof’

    Paul’s special guest was Christian Fleming from Northstar IT talking about how to grow with great video marketing – please give his Facebook page a like

    Thank you to John Davis ‘the Corporate Action Hero’ for recommending the book Off Balance On Purpose by Dan Thurmon

    On June 1st Paul will be joined by Nancy Sabino from Sabino Comp Tech talking about why and how she closed her IT business in favour of starting an MSP

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP marketing podcast.

    Paul Green:

    Welcome to episode 80 of the show. Here’s what we’ve got coming up for you this week.

    Christian Fleming:

    Never record it if you’re not in the mood because it’s bloody obvious on camera.

    Paul Green:

    We’re also going to look at an easy way for you to get more positive reviews from your delighted clients. And we’ve got a book suggestion about making yourself uncomfortable in order to ach…

37. Episode 79: How often MSPs should post on LinkedIn

    18 mei 2021 · 21 min

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    Whatever you think of LinkedIn, one thing’s clear – you need to build an audience there… and then grow your relationship with your contacts by giving them valuable content. This week Paul talks about how frequently you should be posting content on LinkedIn

    Also on the show this week, a cyber security expert joins Paul to discuss how you can best demonstrate value to your clients around your security offerings

    Plus ever read a great book, but then forgotten the ‘take-away’ points? Paul has a fantastic solution to keep your knowledge alive

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In talking about how often to post on LinkedIn, Paul mentioned the content about maximising LinkedIn from Episode 63

    To buy or create a visual representation of your favourite book, you could try platforms like visualsynopsis.com, readingraphics.com, Pinterest, fiverr.com or upwork.com

    Find out more about Paul Green’s MSP Marketing Edge

    Paul’s special guest was Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection

    Thank you to Jake Gardner from Gunners Office Equipment for recommending the book Question-Based Selling by Tom Freese

    On May 25th Paul will be joined by Christian Fleming from Northstar IT talking about how to grow with great video marketing

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast.

    Paul Green:

    Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week.

    Rebecca Finken:

    A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture.

    Paul Green:

    We’ve also got a great book suggestion later on about how looking after your people better ca…

38. Episode 78: The easy way to create content for your MSP’s website

    11 mei 2021 · 22 min

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    If you find writing content for your website a painful and slow process, you’re not alone. This week Paul has a great 5 step process for easily creating original content

    Also on the show this week, should you use LinkedIn’s InMail or Messages to contact prospects?

    Plus there’s a great book suggestion all about how your people can drive your profits. And a special guest explains why you need an ‘Entrepreneurial Operating System’

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In talking about what kind of content to write, Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan

    Register for a free copy of Paul’s book

    Paul’s special guest was Rebecca Finken from Traction 4 Success talking about Gino Wickman‘s ‘entrepreneurial operating system’ and why you need one (also check out his book Traction)

    Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber

    Thank you to Stephen King from GrowthForce for recommending the book Take Care of Your People by Paul Sarvadi

    On May 18th Paul will be joined by Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast.

    Paul Green:

    Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week.

    Rebecca Finken:

    A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture.

    Paul Green:

    We’ve also got a great book suggestion later on about how looking after your people better can actually help your bottom line. I’ve also got an opportunity for you to get a free copy of my bo...

39. Episode 78: The easy way to create content for your MSP’s website

    11 mei 2021 · 22 min

    Afspelen
    In this week’s episode Lees meer

    If you find content writing for your website a painful and slow process, you’re not alone. This week Paul has a great 5 step process for easily creating original content

    Also on the show this week, should you use LinkedIn’s InMail or Messages to contact prospects?

    Plus there’s a great book suggestion all about how your people can drive your profits and a special guest explains why you need an ‘Entrepreneurial Operating System’

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In talking about what kind of content to write, Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan

    Register for a free copy of Paul’s book

    Paul’s special guest was Rebecca Finken from Traction 4 Success talking about Gino Wickman‘s ‘entrepreneurial operating system’ and why you need one (also check out his book Traction)

    Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber

    Thank you to Stephen King from GrowthForce for recommending the book Take Care of Your People by Paul Sarvadi

    On May 18th Paul will be joined by Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast.

    Paul Green:

    Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week.

    Rebecca Finken:

    A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture.

    Paul Green:

    We’ve also got a great book suggestion later on about how looking after your people better can actually help your bottom line. I’ve also got an opportunity for you to get...

40. Episode 77: Public service announcement for MSPs: Take a holiday

    4 mei 2021 · 20 min

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    You don’t need a beach… you don’t need to be slavered in factor 50… but you DO need a break. This week Paul talks about the new trend of never ending working – and why it’s bad for you

    Also on the show this week, what exactly is a ‘trust badge’ and why should your website have one?

    Plus there’s a brilliant interview with a special guest who has a service that can 1) stop your clients from suffering a totally preventable breach, 2) let your first line techs do third line work, and 3) create a new stream of Monthly Recurring Revenue for you

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Check out this free web tool to convert logos to grayscale so you can use them on your website as ‘trust badges’

    Sign up for Paul’s entry-level Marketing Accelerator training

    Paul’s special guest was Andrew Eardsley from MSP Easy Tools talking about some hidden security problems in Office 365 (for more on Andrew’s story, listen back to Episode 6)

    Thank you to Robert Bowden from mspaccountant.com for recommending the book Chasing Daylight by Eugene O’Kelly

    On May 11th Paul will be joined by Rebecca Finken talking about what an ‘entrepreneurial operating system’ is and why you need one

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh, every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Tilda:

    Hi, my name’s Tilda and welcome to my dad’s podcast. Here’s what the old man’s got coming up in the show this week.

    Andrew Eardley:

    We’ve seen quite a few examples. MSPs that didn’t know they were breached, cyber criminals were already in.

    Tilda:

    Also coming up in the show, why you should put trust badges on your website. I have no clue what those are, but I’m sure my dad will tell you. Also, he’s going to try and flog you a really good training course. And he…

41. Episode 76: 9 critical areas to build a multi-million $$$ MSP

    27 april 2021 · 55 min

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    It’s a challenge facing most MSPs: how can you grow bigger… with a small team? Well, this special episode will definitely help

    Paul has an extended interview with an MSP owner who achieved huge success with a small team

    His fascinating journey has been broken down into 9 critical areas for you to focus on

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Paul’s special guest was Luis Giraldo from N-able, talking about how he grew a very profitable MSP with limited staff

    Check out the Café con Luis webinar / podcast series

    The following books were mentioned: Built To Sell and Automatic Customer by John Warrillow, plus Start With Why by Simon Sinek and Value-Based Fees by Alan Weiss

    For more fascinating long-form interviews with leading figures in the channel, check out the Studio section of the new N-able website

    On May 4th Paul will be joined by Andrew Eardsley from MSP Easy Tools talking about some hidden security problems in Office 365

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Luis Giraldo:

    Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast special.

    Paul Green:

    Hello, and welcome to a very special edition of the podcast. Now this week, we’re going to get rid of the usual format, because there’s someone fascinating that I want you to listen to for the next 20, 30 minutes or so. He’s someone that I’ve come to know fairly well over the last couple of weeks, because we’ve been spending what seems like a never ending series of video calls and interviews, and just sitting, talking to each other, even though he’s many, many thousands of miles away from me.

    Paul Green:

    So I’m going to introduce you to a guy who has built an MSP from scratch up to a 1.2 million pound business. And in fact, he did that just with himself and a tiny, tiny number of staff. …

42. Episode 75: How to pick a vertical for your MSP

    20 april 2021 · 31 min

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    If you want to make your marketing 10x easier, you need to pick a vertical or niche to target. Many MSPs have a vertical that sits alongside their general business. In today’s podcast, Paul tells you the easy way to pick a vertical, and how to dip your toe in to see if it’s the right vertical for you

    Also on the show this week, when you should and shouldn’t hand over your marketing to an agency

    Plus – what are your personal goals? How does your business help you get to those goals? How are your goals changing over time? Paul’s special guest this week is an MSP owner talking about stretching yourself to achieve what you really want

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Paul mentioned a couple of example marketing agencies, including Purechannels and Marketopia

    Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com

    Listen back to episode 24 for more details about how to ‘niche’ your marketing

    Paul mentioned the book Unstoppable Referrals by Steve Gordon

    You can join Paul in the MSP Marketing group on Facebook

    Find out the subject and book your free place on Paul’s next Live MSP Monthly Profit Booster webinar

    Paul’s special guest was Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business

    John mentioned Bruce Lee’s book Tao of Jeet Kune Do

    Many thanks to Jason Kemsley from Uptime Solutions for recommending the book Eat Their Lunch by Anthony Iannarino

    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks

    On April 27th Paul will be joined by Luis G...

43. Episode 74: A roadmap for your MSP’s development

    13 april 2021 · 31 min

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    Do you create technology roadmaps for your clients? Then you really should create a development roadmap for your own business too. This week Paul details how you can create a clear plan for the next couple of years, to help you focus on the right things

    Also on this week’s show, did you know bees and your prospects have something in common? In the same way flowers use something called “signals” to attract bees, Paul talks about which signals need to be in your marketing to attract prospects

    Plus listen out for a brilliant motivational interview with Paul’s special guest. And there’s a great book recommendation for controlling your finances

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Paul recommended the books Traction by Gino Wickman

    Paul mentioned the ticketing portal used by one of his clients CloudRadial

    Paul discussed the work from Rory Sutherland on ‘marketing signals’ (as heard in his audiobook Alchemy)

    Find out more about Paul Green’s MSP Marketing Edge

    Paul’s special guest was John Davis, the ‘Corporate Action Hero’ talking about how to become a better version of yourself in business

    John mentioned Bruce Lee’s book Tao of Jeet Kune Do

    Many thanks to former MSP owner Pete Matheson for recommending the book Profit First by Mike Michalowicz

    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks

    On April 20th Paul will be joined by Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hello. How are you doing today? Here’s what we got coming up in this week’s episode.

    John Davis:

    Hey, this is John…

44. Episode 73: Stop your MSP’s staff repeating the same mistakes

    6 april 2021 · 32 min

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    Does your team make the same mistakes again… and again… and again? Ever considered that this is actually down to you? This week Paul has some great insight into how you can eliminate this problem

    Also on this week’s show, a financial expert joins Paul to talk about which numbers you need to focus on, to grow and increase your profits

    Plus, what’s your ‘happy balance’ score? Paul explains what this is and how you can improve it

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Paul recommended the books The Checklist Manifesto by Atul Gawande, The E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow

    Register for a free copy of Paul’s book

    Paul’s special guest was Stephen King from GrowthForce talking about how to get your pricing right

    Many thanks to Paul Charnock from Plexa for recommending the book The Chimp Paradox by Dr. Steve Peters

    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks

    On April 13th Paul will be joined by John Davis, the ‘Corporate Action Hero’ talking about how to become a better version of yourself in business

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast.

    Paul Green:

    Hi there. Welcome back, and how are you doing today? Here’s what we’ve got coming up in this week’s show.

    Stephen King:

    Pricing is the single most important decision any business will make. It’s the difference between companies that are knocking it out of the park and those that are struggling to survive.

    Paul Green:

    I’m also going to tell you how you can get a free copy of my book on MSP marketing. I’ll tell you about that later in the show, and we’ll be talking about how to stop your staff making the same mistakes over and…

45. Episode 72: How to convert break/fix clients to managed services

    30 maart 2021 · 30 min

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    One of the reasons why it’s REALLY hard to turn a break/fix client into a managed services client, can be down to how they perceive you. Join Paul this week to find out how you can encourage them to flip over and become Monthly Recurring Revenue

    Also on this week’s show, what the future looks like for your helpdesk solution. Paul’s special guest gives insight into the most robust way to support your users

    And, as Paul’s campaign for you to hire a ‘telephone person’ continues, find out exactly what they should be talking to your leads and prospects about

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Paul mentioned services on his website, including the MSP Marketing Edge and The War Room

    Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan

    The conversation regarding vendors moving to subscription-based models was in Episode 67

    Sign up for Paul’s entry-level Marketing Accelerator training

    Paul’s special guest was Jason Kemsley from Uptime Solutions talking about what the future could hold for your helpdesk solution

    Many thanks to Jay McBain from Forrester Research for recommending the book The Tipping Point by Malcolm Gladwell

    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks

    On April 6th Paul will be joined by Stephen King from GrowthForce talking about how to get your pricing right

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hello and welcome back to the show. Here’s what we’ve got coming up for you this week.

    Jason Kemsley:

    With these really high ticket volumes, tell them we’re seeing these large volumes, but we will be dealing with your issue and w…

46. Episode 71: Do you procrastinate? Get back to me on that one…

    23 maart 2021 · 21 min

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    When can cleaning the dishes suddenly become really appealing? Or when does Facebook become welcome, rather than be an annoying distraction? That’s easy – it’s when you’re procrastinating! This week Paul looks into why we let ourselves get distracted and what we can do to stay focused

    Also on the show this week, Paul’s special guest talks about something that Steve Jobs used to transform Apple – the humble whiteboard – and how it could do the same for your MSP

    Plus Paul explains why your MSP could grow faster if you personally work less. And there’s a listener book recommendation all about brilliant positioning

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Read more about the Zeigarnik effect and how it can help beat procrastination

    Find out the subject and book your free place on Paul’s next Live MSP Monthly Profit Booster webinar

    Paul’s special guest was Mark Edwards from Whiteboard Strategies talking about how grab attention and sell more on video meetings

    Many thanks to Brenna Loury from Todoist for recommending the book Obviously Awesome by April Dunford

    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks

    On March 30th Paul will be joined by Jason Kemsley from Uptime Solutions talking about what the future could hold for your helpdesk solution

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hello, and welcome to episode 71. Here’s what we got coming up for you this week.

    Mark Edwards:

    Done in the right way by the right person, the combination of the visual element and the verbal is very, very powerful.

    Paul Green:

    We’ve also got a great book suggestion from a productivity expert, and we’re going to explore …

47. Episode 70: Stop using the words “users” and “tickets”

    16 maart 2021 · 26 min

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    In this week’s episode Lees meer

    Words have power – be careful which ones you use! This week Paul unpicks the terrible words used by many MSPs, that can be a real turn off for your clients and prospects

    Also in this week’s show, an MSP customer satisfaction expert details how best to survey clients and what to do with the results

    Plus Paul talks about the kind of meetings that will help your MSP to grow (and which could have the opposite affect). And there’s a listener book recommendation all about brilliant branding

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    In talking about planning better meetings, Paul recommended the book Traction: Get A Grip On Your Business by Gino Wickman

    Find out more about Paul Green’s MSP Marketing Edge content service

    Paul’s special guest was Andrew Wallace from SmileBack talking about how to keep your clients for longer by collecting feedback

    Many thanks to Steve Pailing from Plexa for recommending the book Building Strong Brands by David Aaker

    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks

    On March 23rd Paul will be joined by Mark Edwards from Whiteboard Strategies talking about how grab attention and sell more on video meetings

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Somehow we’re already 10 weeks into 2021. Seriously, how did that happen? Here’s what we’ve got coming up for you on today’s show.

    Andrew Wallace:

    Businesses tend to focus more on growth than we do on retaining our existing customer base.

    Paul Green:

    I’ve got a great book suggestion for you later on about how to build a great brand for your MSP. Plus, we’re going to be talking about meeting rhythms, how often you should meet and who y…

48. Episode 69: This should be your MSP’s marketing funnel

    9 maart 2021 · 23 min

    Afspelen
    In this week’s episode Lees meer

    Embrace the ‘science’ and say goodbye to your marketing appearing to be frustratingly random. This week it’s all about Paul’s formula for a great marketing ‘funnel’. You can make it much easier to attract new leads and turn them into clients with this detailed 10 step marketing machine

    Also on this week’s show, how to increase the fun at work and improve productivity at the same time – it really is a win-win

    Plus details of six new monthly recurring revenue streams and a brilliant book recommendation from a productivity expert

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Register for a free copy of Paul’s book

    In talking about multi touch point campaigns, Paul referenced the content back in Episode 50

    Paul’s special guest was Paul Charnock from Plexa talking about how to sell white-label marketing services to your clients

    Many thanks to Barnaby Lashbrooke from Time Etc for recommending the book Alchemy by Rory Sutherland

    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks

    On March 16th Paul will be joined by Andrew Wallace from SmileBack talking about how to keep your clients for longer by collecting feedback

    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription

    Voiceover:

    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

    Paul Green:

    Hello and welcome back to another podcast. Here’s what we’ve got coming up for you this week.

    Paul Charnock:

    You’ve now got six monthly revenue streams that MSPs can sell.

    Paul Green:

    We’re also going to be talking about marketing funnels. In fact, I’m going to explain what a marketing funnel is and tell you what your MSPs marketing funnel really should look like.

    Paul Green:

    Plus I’ll be offering you a free book, a chance for you to get a copy of my book o…

49. Episode 68: Double your MSP’s sales with this one tactic

    2 maart 2021 · 26 min

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    In this week’s episode Lees meer

    There’s nothing more frustrating than getting all the way to a sales meeting… building a good relationship with your prospect… putting in your proposal… answering their questions… and then losing the sale, right at the last minute 😔

    Paul and many of his MSP clients have doubled their sales conversion rate by implementing one tactic before the meeting – find out what it is in today’s episode

    Also on the show this week, SEO (Search Engine Optimisation) no longer has to be a mysterious ‘dark art’. Want to improve your search position? An expert joins Paul to tell you exactly what Google wants you to do better

    Plus there’s the chance to dramatically improve how organised you are AND do it for free. Paul’s giving away premium subscriptions to Todoist

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send before prospect meetings

    Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan

    For a chance to win one of three 6 months premium Todoist memberships thanks to Brenna Loury, just comment on Paul’s LinkedIn post (closes 5pm GMT 16th March 2021)

    Sign up for Paul’s entry-level Marketing Accelerator training

    Paul’s special guest was John Vuong from Local SEO Search, talking about how to rank better in search results

    Many thanks to Manuel Bruschi from Timeular for recommending the books Atomic Habits by James Clear and A Brief History of Time by Stephen Hawking

    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks

    On March 9th Paul will be joined by Paul Charnock from Plexa talking about how to sell white-label marketing services to your clients

    Please send any questions, ideally in audio-form (or any other feedback) to

50. Episode 67: How to get more referrals for your MSP

    23 februari 2021 · 30 min

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    In this week’s episode Lees meer

    Sure, you may get SOME referrals from happy clients – but why don’t they all send potential new clients to you? This week Paul explains why there are many potential referrals you’re not aware of and what you can do to make them appear

    Also on this week’s show – there are some big opportunities that can put you in the best position for growth this year. And Paul’s joined by an expert technology analyst to discuss them

    Plus, how do you motivate a sales person (it’s easier than you might think). And there are more details on Paul’s free marketing webinar

    Show notes

    Out every Tuesday on your favourite podcast platform

    Presented by Paul Green, an MSP marketing expert

    Paul mentioned MSP sales experts Fiona Challis from The Next Gen Sales Acceleration Academy and Paul Lloyd from Sellerly (he was a guest in Episode 57)

    Paul discussed the power of Social Proof as detailed in the brilliant book Unstoppable Referrals by Steve Gordon

    Find out more about the book that you can call your own from Paul Green’s MSP Marketing Edge service

    Sign up for Paul’s free webinar the Live MSP Monthly Profit Booster

    Paul’s special guest was Jay McBain from Forrester Research, talking about what 2021 could have in store for your MSP

    Many thanks to Mark Edwards from Whiteboard Strategies for recommending the book Skin in the Game by Nassim Nicholas Taleb

    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks

    On March 2nd Paul will be joined by John Vuong from Local SEO Search, talking about how to rank better in search results

    Also on next week’s show there’s the chance to win 6 months premium from Todoist thanks to Brenna Loury

    Please send any questions, ideally in audio-form (or any other fe...