Paul Green's MSP Marketing Podcast
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Episode 66: Why your MSP should pay YOU before anyone else
16 februari 2021 · 30 min
In this week’s episode Lees meer
It’s not being selfish – it’s being smart. This week Paul talks about the importance of making sure your business pays you, the owner, first. And how hiding away money could actually help you spend more in the right areas, such as on your marketing
Also on this week’s show, does your MSP do sporadic maketing, or does it have a marketing machine? If so, like all good machines, it should operate with a rhythm. Paul explains how to get your marketing machine oiled up and working like clockwork
Plus, another expert from the world of productivity – check out how to get more done thanks to our expert from Todoist
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned the books Atomic Habits by James Clear and Profit First by Mike Michalowicz
Find out more about Paul Green’s MSP Marketing Edge
Paul’s special guest was Brenna Loury from Todoist, talking about how to improve time management and productivity
Many thanks to Martin Baulig from Cloud Console for recommending the book Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
On February 23rd Paul will be joined by Jay McBain from Forrester Research, talking about what 2021 could have in store for your MSP
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, and welcome to Order 66. Here’s what’s coming up in this week’s show.
Brenna Loury:
By the end of the day, you’re like, “Oh, I didn’t work on this huge task that I’m supposed to work on because I was focusing on all of these other small things that are competing for my attention.”
Paul Green:
We’re going to be talking about a serv…
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Episode 65: Why your MSP should phone every old prospect
9 februari 2021 · 33 min
In this week’s episode Lees meer
It’s the MSP equivalent of putting your hand down the back of the couch, to see what you might find! On this week’s show Paul explains how old forgotten data could uncover some brand new surprise revenue for your MSP
Also – starting to use the services of a part-time virtual assistant could be even easier than you think. Listen as Paul’s joined by an expert in the field to explain how you make it cheaper and hassle-free to get help
Plus on the show this week, why you need to create a financial forecast more than ever before. And a listener book recommendation that could even improve your business karma
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Register for a free copy of Paul’s book
Paul mentioned the tool for tracking time Timeular
Paul’s special guest was Barnaby Lashbrooke from Time Etc, talking about how best to use a virtual assistant
Many thanks to John Vuong from Local SEO Search for recommending the book Give and Take by Adam Grant
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
On February 16th Paul will be joined by Brenna Loury from Todoist, talking about how to improve time management and productivity
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
You’re very welcome to episode 65 of the podcast. Here’s what we’ve got coming up for you this week.
Barnaby Lashbrooke:
Lots of people let the day run away from them because they’re pummelled with distractions that they haven’t planned for.
Paul Green:
We’re also going to be talking about why your MSP should phone every single old prospect, every single one, and why it’s a critical part of the numbers game. That’s so important in marketing. I’m al…
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Episode 64: Just ‘cos you’re busy, doesn’t mean your techs are
2 februari 2021 · 32 min
In this week’s episode Lees meer
Does this vicious circle sound familiar? To grow your MSP, you need to do more marketing… but you don’t have time to do marketing, so you can’t grow. If that’s you right now, check out Paul’s special month of episodes about productivity
For the next 3 weeks Paul’s joined by an expert who can help you use time more efficiently – this week he’s joined by the creator of the incredible physical time tracking tool Timeular
On the subject of productivity, Paul also talks about your pace of work vs your team’s pace of work (and how a greater understanding can also help communication with prospects and clients)
Plus on the show this week, the format for an effective staff one-to-one and a great listener book suggestion to inspire better learning
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned the tool for creating and tracking tasks Todoist
You can join Paul in the MSP Marketing group on Facebook
Paul’s special guest was founder and CEO Manuel Bruschi, talking about how his incredible Timeular tool was created
Many thanks to Andrew Wallace from Smile Back for recommending the book The Art of Learning by Josh Waitzkin
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
On February 9th Paul will be joined by Barnaby Lashbrooke from Time Etc, talking about how best to use a virtual assistant
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh, every Tuesday for MSPs around the world. This is Paul Green’s, MSP marketing podcast.
Paul Green:
Hello and welcome to the first podcast for February and back to our normal format. Here’s what’s coming up in this week show.
Manuel Bruschi:
This is how the idea was come up with, not just becoming aware of how you’re spending your time, but actually, how can I improve it?
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Episode 63: SPECIAL: Maximise LinkedIn for your MSP
26 januari 2021 · 16 min
In this week’s special episode Lees meer
LinkedIn is a stunning tool for prospecting. And vastly under used by far too many MSPs
On this week’s show Paul dives into why you should readdress your relationship with LinkedIn and how to maximise the platform to help find new clients
Check out Paul’s simple but effective advice to make LinkedIn truly work for you. And more details about his ‘Three C’s’ – Connect, Content, Contact
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Find out more about Paul Green’s MSP Marketing Edge for content to use on LinkedIn
The Linkedin automation tool Paul mentioned was Dux-Soup
Paul’s special guest on February 2nd will be Manuel Bruschi, founder of the incredible time tracking tool Timeular
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast Special.
Paul Green:
Our final January special this week. We’ve already looked at your website and we looked at your marketing priorities for 2021. This week, we’re going to be focused just on LinkedIn, why LinkedIn is so exciting and how you can make the most of it every single day.
Voiceover:
This is an MSP Marketing Podcast Special.
Paul Green:
I completely understand why many people are apathetic about LinkedIn. Sometimes when you go on there, it’s like being at the world’s worst networking meeting, where everyone is there to sell and no one’s there to buy, but a thing we always need to switch our mindset and look at the bigger picture with LinkedIn. Because if I said to you 20 years ago, “Hey, in early 2021, you’ll have access to a massive constantly up-to-date public database containing every single lead you could ever want to speak to, every potential contact, and every position of virtually every single business.
Paul Green:
Oh, and by the way, it…
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Episode 62: SPECIAL: How to fix your MSP’s website
19 januari 2021 · 21 min
In this week’s special episode Lees meer
Every MSP has one. And being honest, most of them are rubbish… we’re talking about websites in this week’s special episode
Join Paul to discover what you can do to fix your most important marketing tool
Paul takes you through the 10 fundamental things to improve on your website
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In this special podcast Paul mentioned the book Influence by Dr Robert Cialdini
Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com
Find out more about Paul Green’s MSP Marketing Edge which includes a book you can claim as your own and give away to help with data capture
Paul mentioned automated appointment booking services Calendly, Microsoft Bookings, AppointmentCore and ScheduleOnce
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday, for MSPs around the world. This is an MSP Marketing Podcast special.
Paul Green:
It’s the second of three marketing specials to get your MSP off to the best possible start for 2021. And this week, we’re going to be focusing on the single most important marketing asset that you have at your disposal, it’s your website. Today, we’re going to talk about how you can fix it.
Voiceover:
This is an MSP Marketing Podcast special.
Paul Green:
I know that you’re not happy with your website. I know that you’re genuinely frustrated with it, and you don’t understand why it doesn’t generate enough leads and what exactly to do to fix it. And the reason I know this is I have looked at hundreds and hundreds, if not getting on for 1,000 MSP websites. Anytime I start working with any MSP anywhere, I just have a quick look onto their sites. It gives me a very quick snapshot of where their marketing superpowers are.
Paul Green:
And obviously the vast majority of MSP…
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Episode 61: SPECIAL: Your MSP’s 5 marketing priorities for 2021
12 januari 2021 · 24 min
In this week’s special episode Lees meer
Time to focus on the things that will make a REAL difference in your MSP this year. As we start what could be another unusual year, Paul presents the 5 most important things you need to focus on
Join Paul for this special episode in which he discusses how to conquer 2021 with the best mindset, daily actions, website, social media, digital footprint – and more
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In this special podcast Paul mentioned the following books…
The E-Myth Revisited by Michael Gerber
Built To Sell by John Warrillow
Atomic Habits by James Clear
The Checklist Manifesto by Atul Gawande
They Ask You Answer by Marcus Sheridan
Find out more about Paul Green’s MSP Marketing Edge
Looking ahead to February’s podcasts, Paul mentioned he’ll have special guests from productivity tools Timeular and Todoist
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is an MSP Marketing Podcast special.
Paul:
Hello and welcome to the first of three MSP Marketing specials designed to help your business and really get the most out of 2021. I’ve pulled together three subjects that I think are critical for any MSP to master, and I want to focus on those throughout January’s podcasts.
Paul:
Now in two weeks time we’re going to be talking about LinkedIn, why it’s the world’s best prospecting database and why you should be spending more time on it every day. Next week we’ll be talking about your website, because it is the most important marketing basic to get right. But this week we’re going to start by looking at what your five marketing priorities should be for 2021.
Voiceover:
This is an MSP Marketing Podcast special.
Paul:
Before we start talking about your five marketing priorities this year, let’s just take jus…
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Episode 60: SPECIAL: An in-depth MSP marketing consult
5 januari 2021 · 1 uur 14 min
In this week’s special episode Lees meer
So you’ve heard Paul talking about how MSPs can be better at marketing. But would you love to know how to practically apply his ideas to your business? MSP owner Tom Fisher wondered exactly that. And this special episode is dedicated to the 121 marketing consultation he won with Paul
Listen to hear Tom align his life goal with his business goals. Plus discover how he plans to maximise his available time and resources to execute a new marketing plan designed to achieve his goals
This first episode of 2021 is designed to help you look forward positively, with a show packed full of practical advice and thought-provoking tactics. Even though it’s about Tom, you will 100% hear strategies and tactics that you can use in your business
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
For this podcast special, the whole show is dedicated to the recording of an MSP marketing consultation. Paul conducts a one-to-one with Tom Fisher from The Tech Frood
During the marketing consult the following books were mentioned The E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow
Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com
The CRMs mentioned were Mailchimp and MailerLite
Find out more about Paul Green’s MSP Marketing Edge
The technology news resources for helping to generate social media content included CNN and The Verge (you could use the likes of Hootsuite or Publer to schedule it)
On January 12th Paul hosts another podcast special, all about the best 3-step strategy for an MSP’s marketing
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world – this is an MSP Marketing Podcast special.
Paul Green:
Happy new year. Welcome to the first show of 2021. Last year was a crazy ye…
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Episode 59: 3 experts: How MSPs can thrive next year
29 december 2020 · 30 min
In this week’s special episode Lees meer
As most years end we normally tend to review the last 12 months, but of course 2020 has been no normal year. So in this special show Paul has decided just to look ahead to the opportunities coming up in 2021
In predicting what the next 12 months may bring for MSPs, Paul’s joined by two of the most respected experts in the channel, Nigel Moore and Karl Palachuk, to discuss how best to gear up for increased growth
2021 maybe a hard year for some. But listen for some brilliant advice on adopting a mindset that could help you secure an even stronger position in your market
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
For this podcast special, Paul is joined by experts Nigel Moore from The Tech Tribe and Karl Palachuk from Small Biz Thoughts technology community and author of many titles including Managed Services in a Month
On January 5th Paul hosts another podcast special where the whole show will be dedicated to the recording of an MSP marketing consultation. Paul will conduct a one-to-one with Tom Fisher from The Tech Frood and identify opportunities to improve his marketing and grow his MSP
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world, this is an MSP Marketing Podcast special.
Paul Green:
Hello, and welcome to a very, very special edition of the podcast. Now, it’s just a few days left of, let’s be honest, what frankly has been a crazy year. I’ve asked two of the most trusted and respected experts in our world to join us, not to look back at 2020 because I think we’re all kind of glad to be at the end of the year, but instead I want them to look forward to next year. Because I think that next year is going to have probably some new challenges for you and for all the other MSPs out there, but also some really truly …
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Episode 58: How MSPs can use YouTube to get clients
22 december 2020 · 30 min
In this week’s episode Lees meer
There’s more to YouTube than endless videos asking you to “hit Like and Subscribe!”… there could be a very real benefit to your MSP by getting more heavily involved in video. This week Paul’s joined by a former MSP owner who had great success with YouTube and explains what he actually did
Also on this week’s show, it’s really important to create content that educates your prospects, but that doesn’t mean you have to do all the hard work yourself. Paul has some great advice for finding the best writer to help you create brilliant content
Plus, how do you help team members who don’t want to improve? Listen for some powerful insight into what some MSPs are doing to make sure their techs embrace training
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In talking about source of freelance writers, Paul mentioned fiverr.com, upwork.com and peopleperhour.com
Sign up for Paul’s entry-level Marketing Accelerator training
Paul’s special guest was former MSP owner Pete Matheson, talking about how to best use YouTube to help win new clients
Many thanks to Ed Rivis for recommending the book Start With Why by Simon Sinek
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
On December 29th Paul hosts a podcast special, all about looking forward to 2021. He’ll be joined by experts Nigel Moore and Karl Palachuk
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, and welcome to our final episode before Christmas and the last normal podcast till February. We’ve got five specials coming up for you over the next few weeks. And I’ll tell you more about that at the end of the show. Here’s what we got coming up for you today.
Pete Mathes…
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Episode 57: How to tell clients you’re outsourcing
15 december 2020 · 28 min
In this week’s episode Lees meer
Worried how your customers will react if you outsource your helpdesk? Don’t worry. On today’s show we’ve got a positive way to tell them
Also on this week’s show, an MSP sales expert joins Paul to explain how you can dramatically improve your sales revenue, simply using a pen and a white board
And how much are you willing to spend on securing a new client? Paul has an idea for something you can send to prospects. It could make a massive difference to the conversions of your sales meetings.
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan
Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send before prospect meetings
Sign up for Paul’s entry-level Marketing Accelerator training
Paul’s special guest was MSP sales expert Paul Lloyd from Sellerly talking about how to effectively manage a sales person
James Lett from the Marketing Edge (and producer of Paul’s podcast) recommended the book DotCom Secrets by Russell Brunson
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on December 22nd will be former MSP owner Pete Matheson, talking about how to best use YouTube to help win new clients
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
My goodness. How did we make it to the 15th of December? Welcome to Episode 57 of the show. Here’s what we’ve got coming up for you today.
Paul Lloyd:
And as long as they can get back firmly fixed in their minds, then they grow.
Paul Green:
We’ve also got a very clever way for you to get valuable social proof in front of your bes…
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Episode 56: How MSPs can use QBRs to generate content
8 december 2020 · 25 min
In this week’s episode Lees meer
Your clients aren’t just there to help you build the business financially. On this week’s show Paul explains why they’re also a valuable source of content ideas to fuel your long-term marketing strategy
Plus on this week’s show, you may have heard that the internet giants use A/B split testing to make their websites better at converting traffic into sales. Paul reveals how you too could do this to help get new clients
And there’s a fascinating conversation with a technology leadership expert – as you plan to grow and scale your MSP, find out how to improve your leadership skills to get the best out of a growing team
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan – listen back to Episode 35 to find out even more
Find out more about Google Optimize for A/B split testing
Sign up for Paul’s entry-level Marketing Accelerator training
Paul’s special guest was technology leadership expert R Michael Anderson talking about how to truly be a better leader
Many thanks to growth expert Mostyn Thomas from Astrix Cybersecurity for recommending the book Rebel Ideas: The Power of Diverse Thinking by Matthew Syed
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on December 15th will be MSP sales expert Paul Lloyd from Sellerly talking about how to effectively manage a sales person
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green:
Thank you for joining me for today’s episode. I really appreciate your time and I’ve got loads of stuff to talk to you about today. Here’s what’s coming up on the show.
R. Michael Anderson:
They have to stop be…
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Episode 55: A clever way to manage technicians’ daily questions
1 december 2020 · 25 min
In this week’s episode Lees meer
Try as you might, you’ll probably never be able to stop answering all those technical questions your team wants to ‘just run by you’ on a daily basis. However Paul talks you through something you can do to reduce the endless stream of questions – leaving you more time to focus on growing your business
Also on this week’s show – why MSPs don’t do any consistent marketing… and what you can do to get better at it. Paul’s joined by a special guest to unpick this issue and go through some of the latest MSP marketing trends
Plus Paul’s going to introduce you to a piece of paper – a special piece of paper that can go on your wall. And could ultimately change your outlook on life and work
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned the website 4kweeks.com where you can order a poster to show how many weeks you have left to live!
Find out more about Paul’s entry-level MSP Marketing Accelerator training programme
Paul’s special guest was Steve Taylor from RocketMSP talking about current trends in MSP marketing (during which Steve mentioned the content marketing service MSP Marketing Edge)
Many thanks to growth expert Jonathan Jay from The Dealmaker’s Academy for recommending the books Business Buying Strategies and Common Sense: Direct Marketing
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on December 8th will be technology leadership expert R Michael Anderson talking about how to truly be a better leader
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s, MSP Marketing Podcast.
Paul Green:
Pinch, punch it’s the first of the month. Welcome to December and episode 55 of the podcast. Here’s what we got coming up for you …
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Episode 54: How to buy another MSP
24 november 2020 · 27 min
In this week’s episode Lees meer
Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that buying a business is out of their league; assuming it’ll cost too much money or be overly difficult. This week on the show Paul’s joined by an MSP M&A (mergers & acquisitions) expert to dispel some myths and help you identify the opportunities, and potential pitfalls
Also this week – times have changed and you can no longer rely on just one particular way of gaining new clients. Paul explains the importance of having multiple marketing pillars
Plus how to properly brief a Virtual Assistant. If you’re toying with the idea of using a VA, in this episode Paul helps you get the most from them
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Find out more about marketer and business consultant Jay Abraham and his books
Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan
Find out more about the brilliant physical time-tracking tool Timeular
Paul mentioned the project management software Basecamp
Here’s a link to the MSP Marketing Group on Facebook
Paul’s special guest was MSP Commercial Solutions expert Daniel Welling talking about how best to buy or sell an MSP business in 2021 – check out his website here
Many thanks to Chris Timm from Sondela Consulting for recommending the books The Ride of a Lifetime by Disney’s Bob Iger and Never Split the Difference by Chris Voss
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on December 1st will be Steve Taylor from RocketMSP talking about current trends in MSP marketing
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
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Episode 53: Your MSP must have a live calendar on your website
17 november 2020 · 29 min
In this week’s episode Lees meer
Don’t worry, they won’t be able to see when you’re going to the dentist… but giving your leads and prospects access to your calendar is the ultimate way to move your relationship with them forward. And this week Paul explains how best to use a clever booking system on your website
Also in this week’s show, now could be a great time to expand your team, especially with a 2nd or 3rd line tech. Paul’s joined by an MSP recruitment specialist with some great tips for getting your hands on the best people
Plus Paul’s going to tell you about some fascinating and potentially terrifying tech stories that your prospects could love as much as you. Use these stories to help educate your prospects about the risks they could face and therefore the support you can provide in reducing that risk
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In talking about the powerful Darknet Diaries podcast, Paul also mentioned again the books he recommended in Episode 47 – Ghost in the Wires by Kevin Mitnick and Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin’s Most Dangerous Hackers by Andy Greenberg
Paul mentioned automated appointment booking services Calendly, Microsoft Bookings, AppointmentCore and ScheduleOnce
Find out more about Paul Green’s MSP Marketing Edge
Paul’s special guest was MSP and technology recruiter Chris Duggan from Big Red talking about current trends and tips for recruiting 1st, 2nd and 3rd line techs
Many thanks to Heather Harlos from Bitdefender for recommending the book Who Moved My Cheese by Dr Spencer Johnson
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on November 24th will be MSP Commercial Solutions expert
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Episode 52: The difference between MSP marketing strategy & tactics
10 november 2020 · 30 min
In this week’s episode Lees meer
It’s a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and the conversations are focused in the wrong areas. Being clear on your marketing goals, strategy and tactics is fundamental to the growth of your MSP. This week Paul spends a chunk of the show looking at just that
Also on this week’s show; your MSP is not going to grow unless a) you’ve got the right kind of people around you, and b) YOU can lead them in the right kind of way. Paul welcomes a special guest with 7 core principles for being a better leader
Plus why it’s easier to focus on selling ‘outcomes’ than “technology’ (and how to do that). And a guest joins Paul to suggest a brilliant book that combines two rarely matched themes; software and spirituality!
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In discussing selling outcomes, Paul mentioned the topic of ‘good, better, best’ from Episode 44
Book your free place on Paul’s brand new monthly Live MSP Monthly Profit Booster webinar
Paul’s special guest was speaker, coach and author Andy Edwards. Find out about his new book “Leadersh*t” here
Many thanks to the Technology Leadership Insider R. Michael Anderson for recommending the book The Surrender Experiment by Michael Singer
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on November 17th will be MSP and technology recruiter Chris Duggan from Big Red talking about current trends and tips for recruiting 1st, 2nd and 3rd line techs
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, and welcome to this first anniversary edition of the MSP Marketing Podcast. Here’s w…
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Episode 51: Stop dealing with clients: Work/life balance for MSPs
3 november 2020 · 27 min
In this week’s episode Lees meer
Not all time is equal, especially the time you spend with clients. Yes they’re the life-blood of your business, but you really need to spend less time dealing with them on a day-to-day basis. So you can focus more of your attention on growing your business. This week Paul explains how exactly you can do this and why it will improve your work/life balance
Also on this week’s show, excellent practical advice on how to maximise the current trend in cybersecurity, direct from an expert in the field
The show is full of inspiration this week; Paul’s joined by another guest with a great book recommendation. And he’ll be telling you about a website for entrepreneurs you might get addicted to!
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned Appsumo where you could find heavily discounted software, courses and ebooks
Register for a free copy of Paul’s book
Paul’s special guest was cyber security sales expert Jennifer Bleam from MSP Sales Revolution talking about current trends in cybersecurity and how you can leverage these to sell more to your clients
Many thanks to Steve Taylor from RocketMSP for recommending the book Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on November 10th will be speaker, coach and author Andy Edwards. Find out about his new book “Leadersh*t” here
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast.
Paul Green:
Welcome to a freshly baked podcast. Here’s what’s coming out of the oven for you, this week.
Jennifer Bleam:
Every sale is based on emotion. And if you don’t engage the emotions, there will not be a buying d…
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Episode 50: How can your MSP compete against the big boys?
27 oktober 2020 · 30 min
In this week’s episode Lees meer
It’s time to be more like David and stop worrying about Goliath. If there’s a massive dominant MSP operating in your marketplace, Paul has some invaluable advice this week on how you can dodge, duck and weave your larger competitor… and actually become a better and stronger MSP along the way
Also in this week’s show, if you’ve ever sat down and thought to yourself “if only we had a really simple marketing plan” – you’ve come to the right podcast! Paul welcomes a special guest who has the ultimate guide on how to systemise a brilliant marketing plan
Paul also looks at the beauty and power of a multi touchpoint marketing campaign. Plus how you can free yourself from the day-to-day clutter in your life, work less and take more holidays
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned the brilliant book – They Ask, You Answer by Marcus Sheridan
Find out more about Paul Green’s MSP Marketing Edge (in which there is a multi touchpoint ‘campaign in a box’ about ransomware)
For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win
Paul’s special guest was author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan on Amazon or get a digital copy at the90daymarketingplan.biz
Many thanks to James Newell from Clear Sales Message for recommending the book The 4-Hour Work Week by Tim Ferriss
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on November 3rd will be cyber security sales expert Jennifer Bleam from the MSP Sales Revolution talking about current trends in cybersecurity and how you can leverage these to sell more to your clients
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarket…
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Episode 49: Why MSPs should never offer discounts
20 oktober 2020 · 24 min
In this week’s episode Lees meer
How would you want a client to describe your business in just 3 words? Hopefully ‘cheap’ wouldn’t be one of those words! This week on the show Paul explains how discounting your services can affect your business in good, but (mostly) bad ways
Plus, what’s on your wall? MSP legend and author Karl Palachuk joins Paul to list some of the unbreakable rules he used to put up around the office, designed to focus him and his staff on growth
Also how to win some incredible prizes to celebrate the podcast’s first birthday. And some great tips on how to change your daily habits to make you more productive
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In talking about the compound effect of creating better daily habits, Paul mentioned the brilliant book Atomic Habits by James Clear
For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win
Paul’s special guest was the legendary author and managed services expert Karl Palachuk, talking about his ultimate guide for starting and running an MSP. Check out his book The Absolutely Unbreakable Rules of Service Delivery and the Small Biz Thoughts community
Many thanks to Sam James from Fresh IT for recommending the book The Pumpkin Plan by Mike Michalowicz
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on October 27th will be author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, and welcome back to episode 49 of the show. Here’s what we’ve got comi…
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Episode 48: Why MSPs shouldn’t listen to critics
13 oktober 2020 · 26 min
In this week’s episode Lees meer
Everyone’s a critic… but only some of them are worth listening to. Boosting your marketing efforts to grow your MSP can increase the chances of someone criticising you. This week on the show Paul explains who you should listen to and who you can happily ignore
Speaking of criticism, this week Paul’s joined by Lindsay Willott, the founder of Customer Thermometer, the brilliant one click satisfaction app. They discuss how you can improve your retention rate by embracing the small things that often go wrong within your MSP
Plus on the show this week, 3 recommended marketing blogs to inspire some fresh ideas. And 2 recommended books from the Nigel Moore, the leader of the Tech Tribe
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In talking about some great marketing blogs to check out, Paul mentioned the HubSpot blog, Neil Patel’s blog and marketingexamples.com
For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win
Paul’s special guest was Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction
Many thanks to Nigel Moore from The Tech Tribe for recommending the books Get A Grip and Traction by Gino Wickman
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on October 20th will be the legendary author and managed services expert Karl Palachuk, talking about his unbreakable rules for growing and running an MSP
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday, for MSPs, around the world. This is Paul Green’s, MSP Marketing Podcast.
Paul Green:
I’m delighted to have you back for another podcast. Here’s what coming up in today’s show.
Lindsay Willott:
Actually, I don’t want …
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Episode 47: 2 cyber security books every MSP should read
6 oktober 2020 · 26 min
In this week’s episode Lees meer
To sell more security services to your clients, you need to think like a hacker. The MSPs that get inside a hacker’s mind, can better educate their prospects and clients. They’re better protected; you sell more; everyone wins. This week Paul has some book recommendations to help you do this.
Also on this week’s show, Paul welcomes a special guest with some great suggestions on how to sell even more products to your current clients
Plus, are you feeling lucky? Well, are you? The answer hopefully is… no! Paul explains that to take advantage of growth opportunities, it’s better to believe in something better than luck
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In talking about some brilliant books to recommend, Paul mentioned Ghost in the Wires by Kevin Mitnick and Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin’s Most Dangerous Hackers by Andy Greenberg
For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win
Paul’s special guest was JB Fowler from Domotz talking about other ways to sell more to existing clients
Many thanks to MSP author, producer and entrepreneur Mark Copeman for recommending the book Key Person of Influence by Daniel Priestley
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on October 13th will be Lindsay Willott from Customer Thermometer talking about how and why to track dissatisfaction
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Here we go then for episode 47 of the podcast. Here’s what’s coming up on this week’s show.
JB Fowler:
Managed service providers can start to look at, a…
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Episode 46: So which is the best PSA?
29 september 2020 · 29 min
In this week’s episode Lees meer
It’s the One Trillion Dollar question… which is the best PSA? The right PSA, set-up in the right way, can make you more efficient and increase your profits… but how do you choose a PSA in the first place? On this week’s show Paul is joined by a PSA expert to help guide you
Paul’s also going to be looking at the two most important elements of your website; traffic and conversion. You can’t rely on just one or the other. You need both. So Paul details how you can make them work hand in hand.
Plus in this week’s show there’s a brilliant book suggestion about improving sales techniques. And Paul has got some great suggestions for dealing with sales objections
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In talking about ways to increase website conversions, Paul mentioned the services calendly.com hotjar.com Google Optimize
Check out the free marketing resources at paulgreensmspmarketing.com/resources
Paul’s special guest was Chris Timm ‘the PSA guy’ from Sondela Consulting and author of PSA Profitability. Whilst talking about available PSAs, he listed ConnectWise, Autotask, Tigerpaw, Syncro, Atera, Bluetrait & Halopsa
Many thanks to Jennifer Bleam from MSP Sales Revolution for recommending the book Gap Selling by Keenan
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on October 6th will be JB Fowler from Domotz talking about how to sell even more to your current clients
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com...
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Episode 45: The big client switch is happening NOW
22 september 2020 · 33 min
In this week’s episode Lees meer
Not many MSPs fully realise the scale of the opportunity for gaining new clients right now, but you will after listening to this podcast! Paul explains why, even though Covid has been impacting us for 6 months, NOW is the time to steal clients from your competitors
Also on this week’s show: What kind of marketing is working for other MSPs? Paul’s joined by a special guest from one of the biggest MSP marketing agencies in the United States, for a fascinating discussion about which tactics are working the best right now
Plus find out how to increase and improve your own personal content marketing. And there’s a brilliant book recommendation all about building the right kind of team to work with
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In talking about content marketing and scheduling social media content, Paul mentioned Hootsuite, Buffer and AppSumo
Find out more about Paul Green’s MSP Marketing Edge
Paul’s special guest was Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs
Many thanks to Matt Solomon from ID Agent for recommending the book The Success Cadence by David Mattson
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on September 29th will be Chris Timm ‘the PSA guy’ from Sondela Consulting, talking about the best PSAs available
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, and welcome to another fresh episode of the show. Here’s what we’ve got coming up for you today.
Andra Hedden:
And that is what’s really helping MSPs stay present in the market, even though we’re living in more of a virtual world right now.
Paul Green:
W…
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Episode 44: 3 tier selling helps MSPs sell more
15 september 2020 · 24 min
Lees meer
In this week’s episode
Of course you’ll agree, the best kind of selling… is when you don’t have to sell at all! This week on the show Paul dives deep into the 3-tier principle of selling. And how you can easily grow your MSP by actually letting your clients choose between good, better and best options
Plus a marketing expert joins Paul to explain what a brand really is, how you can make one for your MSP, and the huge benefits that await
Also listen this week to find out why you should change your MSP to thrive whether you’re actually there or not. And there’s a brilliant book recommendation that could help you see business in a completely new way
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
You can join Paul in the MSP Marketing group on Facebook
Paul’s special guest was Heather Harlos from Bitdefender talking about the increased importance of ‘branding’
Many thanks to Heather Johnson from Gozynta (creators of Mobius Connect and Tixt) for recommending the book ‘The E-Myth Revisited‘ by Michael Gerber
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on September 22nd will be Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, and welcome to Episode 44. Here’s what we’ve got coming up in today’s show.
Heather Harlos:
If you do this, customers are going to be your biggest advertisers without you having to pay a penny for it.
Paul Green:
We’re also going to be looking at how you can sell more, both to your existing clients and to new prospects, by giving them the perception of choice. And we’ve got another book sug…
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Episode 43: What to do when prospects don’t reply to your emails
8 september 2020 · 24 min
Lees meer
In this week’s episode
It’s an all-too-familiar tale. You’ve had an awesome meeting with a prospect, but when you go to follow them up… they ignore you! Or that’s the way it seems. Whatever the reason they’re not getting back to you, this week Paul offers a brilliant technique to get a response
Also in this week’s show, did you know that your marketing targets different areas of your prospect’s brains? Understanding which part is the most important will help to increase the effectiveness of your message
If you’ve ever wondered whether outsourcing would be right for your MSP, James Vickery from Benchmark 365 joins Paul to explains what’s changed in the world of outsourcing over the last 30 years. Plus, prepare to be inspired by a brand new feature on the show – MSPs and experts in and around tech join Paul to recommend inspirational books that have had a huge impact on them
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Check out the book Paul mentioned called “Never Split the Difference” by Chris Voss and Tahl Raz
Find out more about Paul Green’s MSP Marketing Edge
Paul’s special guest was James Vickery from Benchmark 365 talking about how best to outsource your workload
Many thanks to the IT Business Growth Expert Richard Tubb (find out more here) for recommending the book The Go-Giver by Bob Burg & John David Mann
Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
Paul’s special guest on September 15th will be Heather Harlos from Bitdefender talking about the increased importance of ‘branding’
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Fresh every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green:
Hello and welcome to another fresh …
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Episode 42: SPECIAL EPISODE: How this MSP built his business
1 september 2020 · 39 min
Lees meer
In this week’s episode
So, there’s easy growth and hard growth. Most MSPs go for the harder, less risky route of growing by obtaining their own clients over time. But occasionally we hear stories of MSPs who take the bold step of growing through acquisition. This special podcast episode is all about one such success story.
This week Paul invites an MSP owner to share their inspiring story. Listen as David Darmstandler from Datapath explains how he built up his MSP over a number of years through a combination of focus, hard work and also acquisition. There’s some great advice in this show – especially if you’re also looking to acquire or even be acquired
Also Paul’s special guest talks about how he has done something that most MSPs will need to do in the not-too-distant future; transition from being an MSP to a true MSSP (a managed security services provider)
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul hosts a MSP Marketing Podcast Special, dedicated to the story of David Darmstandler from Data Path (you can email him here)
On September 8th Paul’s guest will be James Vickery from Benchmark 365 talking about how best to outsource your workload
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green:
Hello and welcome to an MSP marketing podcast special. It’s always good to hear other people’s stories and to hear how other people have made it, especially when they’re building up a business, that’s just like yours. And I’m joined today by a very special guest from the States to tell us how he built up his business.
Voiceover:
This is an MSP marketing podcast special.
David Darmstandler:
Hi, my name is David Darmstandler, I’m the CEO and c…
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Episode 41: Find out where you’re wasting your time
25 augustus 2020 · 29 min
Lees meer
In this week’s episode
Time can drag, time can fly, but there’s always one constant – we all easily spend too much time doing things that other people could be doing for us. Whether it’s implementing your marketing, sorting finance or day-to-day tasks, Paul introduces you to a unique desk toy that can help you see time differently and ultimately transform your MSP
Also on this week’s show, did you hear the one about the MSP who also became a vendor because there was a gap in the market? Paul finds out from an MSP what it was like to create their own resellable cloud service and what ‘learns’ they can share
Plus there’s a question from a listener that hits the nail on the head – we know we need to do marketing, but how do we know when it’s working?
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In talking about outsourcing tasks, Paul mentioned UK-based firm TimeEtc, also the likes of Fiverr, Upwork & PeoplePerHour
Find out more about the brilliant physical time-tracking tool Timeular
Paul and his team use Basecamp to organise communication, tasks and projects
Check out the free resources and ideas for improving your marketing at paulgreensmspmarketing.com/resources
Paul’s special guest was Phil Donoghue from Cloud4 talking about how their Channel Host cloud business was born from their MSP business
Many thanks to Steve Macklin from Pure IT for the question about whether your marketing is working or not
On September 1st Paul will host a MSP Marketing Podcast Special, dedicated to the story of David Darmstandler from Data Path and how he grew his MSP business in a dramatic way
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Welcome to …
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Episode 40: How to position your MSP as THE experts
18 augustus 2020 · 33 min
Lees meer
In this week’s episode
Has Coronavirus impacted your MSP? Maybe some clients have cancelled contracts. Or perhaps you’ve actually grown due to clients requesting more WFH projects. Whatever YOUR experience, it can be useful to hear how other MSPs are getting on. And in this week’s episode Paul’s joined by a special guest from Datto to discuss their latest ‘State of the MSP report’
Also this week Paul answers a brilliant question from a listener on how to use marketing to beat the competition, and position yourself as THE expert in your field
Plus, Paul looks at the link between confidence and competence and why addressing these two factors can improve your team’s performance. Also, Google has made some things that could affect your search engine optimisation… you need to hear this.
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In talking about competence versus confidence, the book The Peter Principle was mentioned by Laurence J Peter
Paul mentioned the new Core Web Vitals and other resources including those from Yoast and Moz
Register for a free copy of Paul’s book
Paul’s special guest was Alan Butler from Datto, talking about their ‘Global State of the MSP’ report
Many thanks to Jason Watts from Neveco for the question about becoming seen as THE expert
Find out more about Paul Green’s MSP Marketing Edge
Paul’s guest on August 25th will be Phil Donoghue from Cloud4 talking about how their cloud business grew from their MSP business
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, and welcome to episode 40. I’ve got a cracking one for you today. Here’s what’s coming up.
Alan Butler:
MSPs that are not traditionally in securit…
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Episode 39: Making the transition from IT supplier to Trusted Partner
11 augustus 2020 · 28 min
In this week’s episode Lees meer
It’s the holy grail of client relationships… becoming a ‘trusted partner’. Making the transition from being just a supplier to actually being a trusted partner will revolutionise your MSP and this week Paul explains how it can be done
Also on the show this week, Paul’s joined by a special guest who can not only help you pick the phone up more often, but then go on to build stronger relationships once you have them connected
Plus, how can you upgrade your website to help you win more business? Paul has a few simple things you can do that will make a big difference to your marketing. And on the subject of websites, he answers a great question from a listener about how to do split testing
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
You can join Paul in the MSP Marketing group on Facebook
Paul’s special guest was communications expert Michelle Mills-Porter (find her on LinkedIn) talking about how to be better at selling on the phone. Get a copy of her book on Amazon called Phone Genius: The Art of Non-visual Communication
Many thanks to Elly Whitehead from Evaporate for the question about doing split testing on website (in which Paul mentioned Google Optimize)
Paul’s guest on August 18th will be Alan Butler from Datto, talking about their ‘Global State of the MSP’ report
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s, MSP Marketing podcast.
Paul Green:
Hello. And welcome to a brand new, fresh episode of the show. Here’s what’s coming up this week.
Michelle Mills-Porter:
I once booked an appointment from a cold call. I booked an appointment with the marketing director at Microsoft. I had him in absolute hysterics within just a few minutes, and he actually turned around to me and said, Michelle, if your orga…
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Episode 38: How MSPs can offer killer deals without looking cheap
4 augustus 2020 · 34 min
In this week’s episode Lees meer
Have you got the tattoo? Have you got ‘we don’t do discounts’ tattooed across your forehead? You should have! This week Paul explains why it’s important not to discount – and what you can offer instead as a sales incentive
Also this week Paul chats to the owner of an MSP based in the States with 85 staff. He’s developed a great system to help you feel more like their boss and less like their babysitter!
Paul’s also going to be looking at how you can run a marketing audit on your competitors, find out exactly what kind of marketing they’re doing and exactly what you can do to make sure you’re a step ahead
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In discussing ways to analysis your competitors, Paul mentioned how to view their sitemaps by adding /sitemap.xml or just /sitemap after their domain, or googling “site:theirwebsite.com filetype:xml”. The other tools for tracking their marketing included the Wayback Machine, Google Alerts, Facbook’s Ad library and spyfu.com
Find out more about the extensive marketing resources available from the MSP Marketing Edge
Paul’s special guest was Peter Melby from Boss Or Babysitter and Greystone Technology talking about how to coach and keep your best staff
Many thanks to John Benson from Yorkshire Tech for the question about using the likes of Customer Thermometer (in which Paul mentioned an addition to the 3 ways to grow your business from Jay Abraham)
Paul’s guest on August 11th will be communications expert Michelle Mills-Porter (find her on LinkedIn) talking about how to be better at selling on the phone
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
You can join Paul in the MSP Marketing group on Facebook
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
What do you mean it’s…
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Episode 37: Why MSPs should use printed newsletters
28 juli 2020 · 30 min
In this week’s episode Lees meer
So, how DO you stand out and grab the attention of a potential client as they look to change their MSP? A great way to move yourself front-of-mind is to send a physical newsletter. And in this week’s show Paul offers some great practical advice on how to easily make this happen
Plus, as most MSPs are run by people with a passion for technology and NOT for sales, Paul chats to a special guest who’s got a fantastic tool to create presentations and make selling easier
Also in the show this week, not only the answer to a question on company logo creation, but the huge difference that another £1 or $1 of Monthly Recurring Revenue can make to your MSP
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Listen back to Episode 8 where Paul discussed the only 3 ways to grow your business from Jay Abraham
Listen back to Episode 21 where Paul chatted about valuing your MSP with The IT Business Growth Expert Richard Tubb
In discussing creating and sending a physical printed newsletter, Paul mentioned fiverr.com to find someone to help write or re-write the content, stannp.com for printing and sending the direct mail and mspmarketingedge.com as a possible source for the actual newsletter
Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business
Paul’s special guest was Frank DeBenedetto from Two River Technology Group talking about the incredible AudIT tool for creating MSP sales presentations
Many thanks to Alex Harvey from Snap for the question on the cost of logos (in which Paul mentioned fiverr.com, 99designs.co.uk, designcrowd.com, hatchwise.com, domoredesign.com and logocontest.com)
Paul’s guest on August 4th will be Peter Melby from Boss Or Babysitter and Greystone Technology talking about how to coach and keep your best staff
Please send any questions, ideally in audio-form...
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Episode 36: IDEAS: Easily create social media content
21 juli 2020 · 31 min
In this week’s episode Lees meer
There’s lots of great stuff about social media marketing in this week’s show. Paul’s got it all – from why it’s important, to how to do more of it, what kind of content to produce and where to get it from
Also on this week’s show, on the subject of social media content, it’s really important to create regular simple videos but what kit should you use? Paul lists everything he uses and explains the benefits of each device… and it won’t break the bank
Plus Paul’s special guest this week is the owner of an MSP that identified a gap in the market and produced a brilliant tool for other MSPs to use. Listen to Greg’s story and think if there’s a way you too can develop a new product to increase your value during these uncertain times
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned a great source for source content – The Week In Breach from ID Agent (plus services that could help turn it into content that you can use like fiverr.com & copify.com)
In discussing the video kit Paul uses for producing social media content, he mentioned the DJI Osmo Mobile gimble and the DJI Osmo Pocket camera. He also mentioned the Samson Meteor microphone
Check out the resource site nuzoo.news from Glenn Robertson at Purechannels to find out what’s happening in the Channel
Paul’s special guest was Greg Edwards from CryptoStopper talking about how to develop a solution once and sell it multiple times
Many thanks to Olly Denhard from IT Trouble Free for the question about what kind of social media content to publish regularly
Paul’s guest on July 28th will be Frank DeBenedetto from Two River Technology Group talking about the incredible AudIT tool for creating MSP sales presentations
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
You can join Paul in the MSP Marketing group on Facebook
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Episode 35: Use case studies to win more clients
14 juli 2020 · 40 min
In this week’s episode Lees meer
We all know how important case studies are in helping to get new clients, but did you know there’s so much more you can do with one? This week on the show, Paul explains a few simple extra steps that you could apply to the process of creating and sharing case studies that could dramatically increase your sales close rate
Also coming up this week, how to check if your MSP is sellable, from the expert special guest who works full-time in mergers and acquisitions
Plus, along with a listener question about using ‘live chat’ on your website, Paul lays down a plan that could give you a content marketing super-power
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned a couple of brilliant books – They Ask, You Answer by Marcus Sheridan and Influence by Dr Robert Cialdini
Some services for finding people to help curate case studies include fiverr.com, Upwork.com, PeoplePerHour.com & copify.com
Find out about the low-cost marketing service MSP Marketing Edge
Paul’s special guest was Linda Rose, MSP expert and author of ‘Get Acquired For Millions‘, talking about how best to sell your MSP (or at least improve it’s value)
Many thanks to Ben Schneider from IT Guys for the question about whether to use live chat on your website (the couple of options were Tawk.to and Tidio.com)
Paul’s guest on July 21st will be Greg Edwards from CryptoStopper talking about how to develop a solution once and sell it multiple times
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
You can join Paul in the MSP Marketing group on Facebook
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
A big warm welcome back to the show. Here’s what we’ve got lined up for you today.
...
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Episode 34: How to market cyber security
7 juli 2020 · 31 min
In this week’s episode Lees meer
So right now you class yourself as an MSP, however the chance of you becoming an MSSP (a Managed Security Services Provider) in the next 5 to 10 years is quite high. As the importance of cyber security increases, in this week’s show Paul addresses what would be the main implications for your marketing
Also on this week’s show – have you heard about the new book containing 84 nuggets of critical advice for MSPs, actually produced by MSPs? Author Mark Copeman joins Paul to talk about how he pulled this amazing piece of work together
Paul’s also going to be talking about website rules. And the things you really should be doing to make your website better
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned some great services for finding people to create content for your website; fiverr.com, Upwork.com, PeoplePerHour.com & copify.com
Check out the free online training courses and resources available on the site paulgreensmspmarketing.com/resources
Paul’s special guest was MSP author, producer and entrepreneur Mark Copeman talking about the 101 nuggets of advice every MSP should use
Many thanks to Adam Robinson from J2 Technology for the question about how to appear higher up search results
In talking about other sites for content best practice and SEO, Paul mentioned hubspot.com, neilpatel.com, moz.com and semrush.com
Thank you to Brian Mangum from Bright Flow Technologies for the lovely feedback!
Paul’s guest on July 14th will be Linda Rose, MSP expert and author of ‘Get Acquired For Millions‘, talking about how best to sell your MSP (or at least improve it’s value)
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
You can join Paul in the MSP Marketing group on Facebook
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul G…
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Episode 33: Protecting client retention during Covid
30 juni 2020 · 33 min
In this week’s episode Lees meer
Although MSPs have had the opportunity during the Covid pandemic to service more clients needing homeworking solutions, the issue of client retention has never been so pressing. In this week’s show Paul’s joined by an expert in generating profitable growth to discuss the steps you can take to keep your clients
Paul’s also going to be talking about a slightly delicate subject – the matter of your life expectancy and how your MSP is linked to it
Along with a great question from a listener on marketing to prospects, Paul recommends an incredible book on negotiating that could save you money. Paul literally used it to save thousands and thousands of pounds
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
As mentioned, listen back to Episode 28 for the discussion surrounding the ‘wheel of life’, plus the conversation with Andy Edwards in Episode 2 about the best work / life balance
Check out the books Paul mentioned called “The Top Five Regrets of the Dying” by Bronnie Ware and “Never Split the Difference” by Chris Voss and Tahl Raz
Paul’s special guest was Ben Niernberg from MNJ Technologies and Ignyte talking about how to manage client retention in these unusual times
Many thanks to Jacques from Ingenio Technologies for the question about how to look at MSP marketing from a prospect and not a tech
The tools Paul mentioned to help with testing your website from a user’s point of view were User Brain, User Bob and User Insights
Paul’s guest on July 7th will be MSP author, producer and entrepreneur Mark Copeman talking about the 84 nuggets of advice every MSP should use
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
You can join Paul in the MSP Marketing group on Facebook
Episode transcription
Voiceover:
Made in the UK for MSPs around the world, this...
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Episode 32: Videos make your MSP look sexy
23 juni 2020 · 34 min
In this week’s episode Lees meer
It may not be a word you thought you’d ever associate with your business, but do you want to feel ‘SEXY’?! This week Paul talks to an MSP video specialist about how to upgrade your image and influence people on your website through the power of video
Plus on the show Paul introduces you to the marketing super power of understanding how prospects think – essentially if you want to influence what they buy, you’ve got to look through their eyes
Also this week, the most frictionless call to action on your website for booking more phone calls with prospects. Plus there’s a brilliant question from a listener on which stats to check out in Google Analytics
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Find out how to get a book you can re-print as your own as part of the MSP Marketing Edge
The tools Paul mentioned for self-service meeting scheduling were Calendly and Microsoft Bookings
Paul’s special guest was Darren Wingham from MSPvideos.co.uk talking about how to make your MSP sexy with the power of video
Many thanks to Simon Smyth from Ingenio for the question about the most important things to track in Google analytics (where Paul mentioned the website heat-map tracking tool HotJar)
You can join Paul in the MSP Marketing group on Facebook
Paul’s guest on June 30th will be Ben Niernberg from MNJ Technologies talking about how to manage client retention in these unusual times
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green:
Hello, and welcome to a brand new episode of the show. Here’s what’s coming up today.
Darren Wingham:
The real story is the fact that they can save you hundreds of thousands of pounds from leaving your bank account without your knowledge, and people will…
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Episode 31: SPECIAL: Get new clients deep dive
16 juni 2020 · 1 uur 9 min
In this week’s special episode Lees meer
Unless you’ve reached capacity, I bet you’d love more new clients.
If this is something you struggle with (most MSPs do), then this special episode of the podcast is just for you. Listen to a real marketing deep dive between MSP owner Jim Smith and Paul Green.
Jim, from Philadelphia-based Proper Sky, has been doing pretty much everything he can to attract more clients, but reached out to Paul to see if he was missing anything. As expected, Jim was already doing some great marketing. However now with Paul’s advice, is poised to make it work even harder and is preparing to invite more new clients into his business.
The special extended episode this week has one sole focus – the full deep-dive conversation in it’s entirety. Listen as Jim discusses his MSP’s background, what marketing he’s tried so far and his honest feelings on running a growing MSP – it’s powerful stuff. There are definitely a couple of ‘light-bulb’ moments for Jim during this conversation and hopefully this special episode will help you too.
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
A huge thank you to Jim Smith from Proper Sky for allowing this conversation to feature in the podcast
Many sites and tools were mentioned during the conversation and all are details here…
Email marketing & CRM tools Zoho CRM, Mailchimp, MailerLite, ActiveCampaign and InfusionSoft
LinkedIn tools Dux-Soup, Linked Helper and Alfred
Direct Mail tool Stannp
Outsourcing services including fiverr.com, peopleperhour.com and upwork.com
You can join Paul in the MSP Marketing group on Facebook
Register for a free copy of Paul’s book
Paul mentioned the service MSP Videos (also Darren Wingham from MSP Videos will be Paul’s guest next week, talking about the power of video for your MSP)
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
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Episode 30: What your MSP can learn from Iron Man
9 juni 2020 · 30 min
In this week’s episode Lees meer
Did you know there’s a link between Iron Man and your MSP? Paul explains why embracing the ‘Iron Man protocol’ could really make your MSP stand out in the crowd and boost your business
These days when it comes to marketing your MSP, two things have changed everything. Special guest Heather Harlos from Bitdefender joins Paul to discuss how the shift to digital marketing has combined with the global pandemic to create new opportunities for MSPs
Also this week, a listener to the show may not have a problem with recruiting 1st line technicians, but asks Paul for some advice on attracting those with greater experience
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Listen back to Episode 5 in which Paul discussed the legendary book Influence by Dr Robert Cialdini
Register for a free copy of Paul’s book
Paul’s special guests was Heather Harlos from Bitdefender talking about how marketing has changed in the digital age, in which the customer relationship tool HubSpot was mentioned
Many thanks to Justin Chapman from Press Start Ltd for the question about recruiting 2nd and 3rd line techs (listen back to some great ideas for recruitment adverts in Episode 23
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, here’s what’s coming up in this week’s show.
Heather Harlos:
It’s not always the right time to ask somebody to buy something, I think that’s something that salespeople miss. You probably shouldn’t ask them to buy something yet.
Paul Green:
We’re also going to be talking about email subject lines that get opens, because email marketing is still a powerful thing to do. And, how to recruit second and third line techs.…
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Episode 29: Should your MSP have its own podcast?
2 juni 2020 · 31 min
In this week’s episode Lees meer
Google are not really in the search business, they’re in the experience business. Paul’s joined by an SEO expert (who also happens to be the VP of marketing at SolarWinds) to explain this and how you can appear higher in searches
Did you know there’s a way to grow your business by 33% this year WITHOUT having to increase your activities by 33%? Paul explains the 3 simple steps that can help you achieve this
Also this week, having your own podcast can seem appealing, but a question from a listener prompts Paul to go behind the scenes of his own show and explain the good, bad and ugly side of creating a weekly podcast
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Find out more about marketing legend Jay Abraham and his books
Paul’s special guests was Kyle Sutton from SolarWinds talking about how to improve your search engine optimisation (his email is Kyle.Sutton@Solarwinds.com)
Kyle mentioned the fooling tools, Google Search Console, SEMrush and Google Business
Many thanks to Wayne Stanley from Iron Dome for the question about starting your own podcast
Paul currently uses a Samson Studio USB microphone and his producer James Lett uses a combination of Audacity, Adobe Audition and hosts the podcast on the Castos platform
The guest on June 9th will be Heather Harlos from Bitdefender talking about how marketing has changed in the digital age
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green :
It’s an absolute pleasure to be back on your d...
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Episode 28: The huge profit impact of price increases
26 mei 2020 · 28 min
In this week’s episode Lees meer
Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that allow your users to summon support. Paul’s joined by Alex Permenter and his colleague Elizabeth Copeland to discuss how they developed this very clever concept and how you can use it to market your MSP
Also in this week’s show, Paul talks about the immense impact of price increases and why you should be constantly nudging your prices up
Plus Paul discusses the ‘wheel of life’. Business is so important and so consuming, but you have to remember all the other things that you need to have for a healthy balance
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Listen back to the episode discussing how best to price adhoc work here
Find out more about Paul’s monthly marketing service at MSPmarketingedge.com
Paul’s special guests were Alex Permenter and Elizabeth Copeland developers of the incredible Helpdesk Buttons
Many thanks to Ashley Kennedy from Pure IT for the question on how to test social media effectiveness
The guest on June 2nd will be Kyle Sutton from SolarWinds talking about how to improve your search engine optimisation
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello and welcome to another packed show. Here’s what we’ve got coming up for you this week.
Alex Permenter:
We’re trying to figure out a way to make it very easy for end users to put in tickets. Somebody came up with the idea of physically hitting a button and we sort of laughed.
Paul Green:
We are also going to be looking at the immense impact of putting up your prices and answering a question for an MSP about how you k…
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Episode 27: A good time to buy a competitor?
19 mei 2020 · 27 min
In this week’s episode Lees meer
What will be the new normal for MSPs when the pandemic is over? Paul’s joined by special guests Heather and Brian Johnson from Gozynta to talk about what we’re going to be facing and how you can spot some huge opportunities amongst the chaos
We’re also going to be discussing growing through acquisition and whether or not you’ll be able to pick up some of your competitors because of everything that’s happening right now
Also this week Paul has a ton of advice about the one thing that most likely to keep you awake in bed at 4am – cashflow management
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
While talking about growing by acquisition, Paul mentioned the past conversations with growth expert Jonathan Jay from The Dealmaker’s Academy in Episode 10, plus how MSPs are typically valued with The IT Business Growth Expert Richard Tubb in Episode 21
Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business
Paul’s special guests were Brian and Heather Johnson from Gozynta talking about finding new opportunities during financially uncertain times. Within this they mentioned one of their products Mobius Connect and Tixt
Many thanks to Jason Watts from Neveco for the question about making tech cool
The guest on May 26th will be Alex Permenter and Elizabeth Copeland developers of the incredible Helpdesk Buttons
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Well I can’t quite believe it. We’ve been doing this podcast for half a year now. It feels both longer and shorter in so many different ways. Here’s what we’ve got coming up on today’s show.
Heather Johnson:
And then everything’s different. You’re i…
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Episode 26: How to get your technicians to upsell
12 mei 2020 · 26 min
In this week’s episode Lees meer
We look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really should be buying extra services from you
We also look at how much you charge contract clients per hour for ad hoc work – it’s probably not enough, so get ready to put your prices up!
Plus this week Paul talks to the people behind a brilliant cybersecurity plug-in for ConnectWise Automate. And answers a question from an MSP on how you can differentiate yourself from all the other MSPs out there
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul’s special guest was Scott Springer from Third-Wall talking about a new cybersecurity plug-in for ConnectWise Automate
Many thanks to Martin Limburn from Limbtec for the question about differentiation
While talking about how to stand out against other MSPs, Paul mentioned the video service MSPvideos.co.uk
The guest on May 19th will be Brian and Heather Johnson from Gozynta talking about finding new opportunities during financially uncertain times
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello and welcome to a fresh new episode of the show straight out of the oven. Here’s what I’ve got coming up for you today.
Scott Springer:
Bad guys always find a way in and we identified the primary ways that that happens and we built a plugin that makes taking care of those vulnerability really easy to do.
Paul Green:
We’re also going to look at how much you charged contract clients for ad hoc work, and it’s probably not enough, which is good news for your profit margins. And we’re going to answer a question from an MSP about how to differentiate yourself from all …
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Episode 25: Looking after your staff now and in the future
5 mei 2020 · 23 min
In this week’s episode Lees meer
The world is gripped by a pandemic and offices everywhere are deserted. It may sound like the premise for a movie, but of course it’s sadly real. This week’s one-off special episode looks at how best to manage the fragmented workforce of an MSP during the Coronavirus lockdown. Paul’s joined by HR specialist Emma Wynne to discuss the affect that homeworking, financial uncertainty and strained communication can have on your team.
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Many thanks to Emma Wynne from Gateway HR for being Paul’s special guest
The guest on May 12th will be Scott Springer from Third-Wall talking a new cybersecurity plug-in for ConnectWise Automate
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world, this is Paul Green’s MSP marketing podcast.
Paul Green:
Hello and welcome to Episode 25. And in a change to the advertised program, we’re going to scrap the usual format this week for an MSP marketing podcast special. You see with everything that’s happening around the world right now and the impact on our businesses, it’s easy to look at how we can protect our clients. It’s easy to look at how we can do more marketing and get more new business in. And there is plenty of new business to be won right now. But there’s one other aspect that’s absolutely critical that certainly in this forum we haven’t talked about yet, and that’s looking after your team, your people, your staff. And that’s what I’ve invited this very special guest to join me today to talk about how you can protect your team right now and over the next few months.
Emma Wynne:
Hi, I’m Emma Wynne I own Gateway HR. Set up at 12 1/2 years ago now, mainly working with micro and small businesses to help them …
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Episode 24: MSPs that niche their marketing, sell more
28 april 2020 · 29 min
In this week’s episode Lees meer
It’s natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn’t mean you need limit your options. Join Paul as he explains how you can still maintain a broad range of clients whilst boosting your business by marketing within a specific niche
Not only will we be looking at the traffic that you drive to your website and how to improve your conversion rate, but Paul also answers a brilliant question from a listener about the best kind of ‘call to action’ to put on your MSP website
Plus a special guest joining Paul to to explain how you could boost your monthly recurring revenue by selling a whitelist antivirus solution, rather than a traditional blacklisting one. It’s called PC Matic and we find out how their whitelisting process means it’s all ready to re-sell
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
During the discussion about improving conversions, Paul mentioned the AIDA marketing formula and services from Hotjar.com, Google Optimize & Optimizely
Find out more about Paul Green’s MSP Marketing Edge
The guest was Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution
During the MSP question about the best call to action on a website, Paul mentioned the plugin from calendly.com
The guest on May 5th will be Emma Wynne from Gateway HR with an extended discussion about how to look after staff during the Coronavirus lockdown
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello, here’s what’s coming up in today’s show.
Corey Munson:
Even for the least tech savvy out there, I think it’s easy to consume and appreciate the benefit…
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Episode 23: Do you expect A Team performance from B Team players?
21 april 2020 · 27 min
In this week’s episode Lees meer
You’re great at the technical side of your business and you have some pretty good marketing ideas too – but why do we find it so hard to execute both at the same time? Paul’s joined by a special guest who understands the challenge and can offer a solution
This week, there’s a deep dive into the psychology of recruitment and why we plump for second best when we really need an A Team
If you ARE looking for new staff, particularly if it’s second line or third line staff, Paul has a great recruitment advert concept for you to try. Plus he answers a question from an MSP about the best subject lines for emails
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul mentioned the book How to Hire A-Players by Eric Herrenkohl
You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here
Paul’s guest was Kevin Clune from MSP Growth Hacks and author of The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP
Thank you to James Wakefield from Contedia for the question about email subject lines
The guest on April 28th will be Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green:
Welcome back to another dive into marketing, growing and making the most of your MSP even in these difficult times. Here’s what’s coming up in this week’s show.
Kevin Clune:
It’s really difficult to focus on growth, when you have all these technical issues and the day to day heading over your head.
Paul Green:
Plus if you are looking for new staff, particularly if it’s second line or third line staff, I…
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Episode 22: How to get loads more client referrals
14 april 2020 · 20 min
In this week’s episode Lees meer
It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why some people will never be able to recommend you
Now more than ever we need to be looking after ourselves, and this week Paul has some great tips to make sure you’re doing the right thing by your business, your family and yourself
Also in this week’s episode a BBC producer explains how to increase the chances of getting coverage in the media. And find out what an authority website is (and why you should get one)
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Find out more about Maslow’s Hierarchy of Needs
Read about Paul’s MSP Ultimate Net Profit Bootcamp
Paul mentioned the book Unstoppable Referrals by Steve Gordon
Paul’s guest was BBC radio producer Tara Dolby talking about how to gain media exposure
Thank you to Dan Martin from Platinum Business Systems for the question about authority sites
The guest on April 21st will be Kevin Clune from MSP Growth Hacks and author of The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing podcast.
Paul Green:
Hello and welcome back to the show, here’s what we’ve got coming up for you today.
Tara Dolby:
We often get contacted by people completely out of the blue. Sometimes when you talk to them, it’s a case of you’ve never listened to what we do.
Paul Green:
We’re also going to be looking at how to generate more referrals from your existing clients, and a great marketing concept to introduce you to is something called authority sites.
Voiceover:
Paul Green’s MSP Marketing podcast.
Paul Gr…
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Episode 21: MSP KPIs to track
7 april 2020 · 32 min
In this week’s episode Lees meer
Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs – Key Performance Indicators – that can provide you with the real answers
IT Business Growth Expert Richard Tubb joins Paul to explain how much your MSP would be worth if you sold it tomorrow
Also this week Paul looks at how to overcome objections at sales meetings. And answers a question for an MSP on whether or not to use Google adverts
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
In discussing the best KPIs, Paul mentioned his MSP Mastermind groups and a previous podcast episode featuring Joe Pannone from CW Dash
Credit to MSP Anthony Thackray from AGT Computer Services for the great question to close a sales meeting
Find out more the marketing content available from the MSP Marketing Edge
Paul’s guest was The IT Business Growth Expert Richard Tubb (click here for his newsletter) talking about how to value your MSP
During the conversation, Paul mentioned a previous podcast guest Jonathan Jay, who explained how to grow via acquisition
Thank you to Steven Pretlove from CCS IT Solutions for the question about the best use of Google Ads
Here’s the link to find the Google Ads course on udemy.com
The guest on April 14th will be BBC radio producer Tara Dolby talking about how to gain media exposure
You can join Paul in the MSP Marketing group on Facebook
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK, the MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green:
Do you know this podcast has gone so quickly? We’ve made it through to episode 21 and this is what’s coming up in today’s show.
Richard Tubb:
How can they look at extractin…
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Episode 20: If your MSP is hacked you’re screwed
31 maart 2020 · 20 min
In this week’s episode Lees meer
It’s devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean ‘game over’. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about your security measures could improve relationships with clients and prospects alike
Also this week, and on the subject of security, how a simple phishing test could lead to increased monthly recurring revenue
There’s also a fascinating conversation with a special guest about how to see IT buying from a client’s point of view. And a great listener question on how to build trust with prospects
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Read the article from CRN about the three vendors that foiled the hacking of an MSP
While talking about security training, Paul mentioned Knowbe4 and also the phishing test from Phishing Box
Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business
Paul’s guest was Tracy Pound from Maximity talking about the best way to converse with prospects
Thank you to Raffi Jamgotchian from Triada Networks for the question about how to build loyalty with prospects
The guest on April 7th will be the IT Business Growth Expert Richard Tubb (find out more here) talking about how to value your MSP
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green:
Hello and welcome to episode 20. Here’s what’s coming up in this week’s show.
Tracy Pound:
We can’t bandy around those types of terms, not knowing whether or not the receiver of our message really understands what it is that we’re trying to say.
Paul Green:
We’re also going to be talking about a great tool that will help your clients and prospects to self-identify…
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Episode 19: Physical helpdesk buttons for your users
24 maart 2020 · 17 min
In this week’s episode Lees meer
You could be getting the edge over your competitors by giving your clients something which will automatically market your MSP and also streamline in-bound service tickets – Paul explains more about physical Helpdesk Buttons
As your MSP grows and the temptation increases to financially reward your staff, Paul suggests this might not be the best use of your money
Also in this week’s show, how re-selling websites can be an easier source of monthly recurring revenue. And Paul answers a question from an MSP about the best way to test a direct mail campaign
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
The brilliant solution for giving your clients physical helpdesk buttons is from helpdeskbuttons.com
Join Paul and over 600 MSPs in his Facebook group
James Lyon from mspwhitelabelwebsites.com was Paul’s guest talking about selling white-label websites
Thank you to Andy Newbrook from Crusade Computers Solutions for the question about direct mail
The guest on March 31st will be Tracy Pound from Maximity talking about the best way to converse with prospects
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green:
Here’s what’s coming up in the show.
James Lyon:
We’re offering a refresh, completely free, which would encourage them to stay on board as well. It is very much about longterm revenue and that longterm profit generation as well.
Paul Green:
We’ve also got a very clever idea for some physical help desk buttons that you can give to your clients. And we’re going to answer a question from an MSP about whether or not he should test his marketing to a general audience or a very specific vertical.
Voiceover:
Paul Green’s MSP marketing podcast.
Paul Green:
Have you ever had that t…
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Episode 18: Coronavirus special – protect your MSP + actually grow MRR
17 maart 2020 · 17 min
In this week’s episode Lees meer
In a change to the advertised programme, Paul introduces a special panel discussing the effect Coronavirus may have on MSPs and their clients
In this special episode industry experts Nigel Moore, Glenn Robertson and Andrew Eardley join Paul to highlight how MSPs can protect themselves during this challenging time; the potential benefit to client relationships and why it’s important to keep your marketing going right now
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul’s panel featured Nigel Moore from The Tech Tribe, Glenn Robertson from Purechannels and Andrew Eardley from MSP Easy Tools
The Coronavirus statistics came from the free Worldometer tool
The video conference and virtual meeting tools mentioned included Zoom, WebEx and 8×8
The guest on March 24th will be James Lyon from mspwhitelabelwebsites.com talking about how to increase MRR by selling websites
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Join Paul and over more than MSPs in his Facebook group
Episode transcription
Voice over:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello and welcome to this special edition of the show. Now a change to the advertised programme, we’re going to be discussing the business impact of the coronavirus and how MSPs around the world can protect their businesses now and actually use this maybe as an opportunity to grow turnover and net profit.
Paul Green:
So I pulled together a panel of people that I trust to talk about four things. We’re going to talk about the short-term impact, the longer term impacts, the need more than ever before for more and more monthly recurring revenue, and why you must never ever stop marketing, especially at a time like this.
Paul Green:
Before I introduce my panel, let’s just set some context here. So normally this p…
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Episode 17: How to sell more cybersecurity
10 maart 2020 · 18 min
In this week’s episode Lees meer
There is an apparent shortage of cybersecurity talent and skills which is one of the key challenges MSPs have today in providing cybersecurity services to their customers. Special guest JP Kehoe from Skout joins Paul to explain how you can provide your clients with a better solution
Everyone has lost out to a competitor at some point. And Paul explains a few simple techniques that can help stop this happening and make your MSP stand out from the crowd
Also in this week’s show Paul tells you about a website where your clients can find out for themselves just how rubbish their passwords actually are. And answers a question for an MSP on how to track his competitors
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
While discussing better ways to stand out from competitors, Paul mentioned cakesnextday.com and betterproposals.io
The tools to indirectly help sell password managers are howsecureismypassword.net and passwordsgenerator.net
To sign up for a free place on Paul’s new UK tour, check out paulgreensMSPmarketing.com/lunch
Paul’s guest was JP Kehoe from Skout Cybersecurity talking about how to drive MRR with cybersecurity
Thank you to Jack Peploe from Evaporate for the question about tracking competitors
The tracking tools mentioned were watchthatpage.com, followthatpage.com, fluxguard.com, agenty.com and visualping.io
The guest on March 17th will be James Lyon from mspwhitelabelwebsites.com talking about selling website creation
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green:
Here we go for another week then. This is what’s coming up in today’s show.
JP Kehoe:
There is a tremendous shortage of cybersecurity talent and skills. That’s one of the key challenges MSPs have t…