Paul Green's MSP Marketing Podcast
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Episode 16: Why clients stick with their MSP, even if they’re unhappy
3 maart 2020 · 28 min
In this week’s episode Lees meer
It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbent MSP, but it happens all too often. Understanding why this happens is the key to overcoming the issue and Paul has some fantastic insight and advice
It may not be great for your waistline (!) but Paul also explains why making regular bookings for the best placed table in your favourite local restaurant could make the world of difference to your MSP’s net profit
Also in this week’s show, a listener asks if physical direct mail has a place in the modern world. And Glenn Robertson from Purechannels is back with an update on the millions of pounds of free marketing money that you could be tapping into
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Here’s a link to Paul Green’s MSP Marketing Edge service
Paul’s returning guest talking about unspent MDF (Marketing Development Fund) was with Glenn Robertson, MD and owner of Purechannels
Also hear Glenn in Episode 1 of Paul Green’s MSP Marketing Podcast
The question about direct mail came from Craig Sharp from Abussi
The guest on March 10th will be JP Kehoe from Skout Cybersecurity talking about how to use security to drive MRR
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green:
Hello and welcome to the podcast. Here’s what’s coming up in today’s show.
Glenn Robertson:
Vendors want to sell as much of their stuff as possible and the MSP or the partner that can help that is going to be the one that’s well-treated.
Paul Green:
We’re also going to look at why you should be taking your clients to lunch at least once a year because it’s the most direct and reliable way to sell them more of your stuff. And i’m goin…
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Episode 15: A powerful FREE dashboard for ConnectWise
25 februari 2020 · 26 min
In this week’s episode Lees meer
If you use ConnectWise, there’s an extremely powerful and FREE tool that can extract and display information in a way you may never have seen before. Paul’s joined by the Joe Pannone to explain more about CWDash
There’s understandably still nervousness around being GDPR compliant (in the UK anyway), however Paul has details about a brilliant service that can not only find you virtually any email address, but also use that email for marketing too
Also in the week’s episode Paul discusses the power of taking action. And answers a listener’s question about whether MSPs should use Instagram
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
The emailing finding tool Paul mentioned is called Hunter.io
To book a place on one of the free MSP marketing lunches, just go to paulgreensmspmarketing.com/lunch
Paul’s guest was Joe Pannone from Forza Technology Solutions talking about extracting useful data from ConnectWise using the brilliant free tool CWDash
Find the video Paul has also recorded with Joe Pannone here
The guest on March 3rd will once again be Glenn Robertson, MD and owner of Purechannels. with an update on unspent free MDF (Marketing Development Fund)
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello and welcome to this week’s show. I’ve got a corker for you this week and this is what’s coming up.
Joe Pannone:
It made a dramatic change. And our clients saw it by the way, they saw it and they loved it. It really, really helped us and most importantly our clients.
Paul Green:
We’re also going to be talking about whether or not you should be using Instagram to get new clients and how to find anyone’s email address and drop them a cold email.
Voiceover:
Paul Green’s …
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Episode 14: How passphrases help you sell more password managers
18 februari 2020 · 27 min
In this week’s episode Lees meer
Windows Virtual Desktop is gaining some traction with MSPs as a re-sellable product, but a lot of people still have questions around best practice. Special guest Joseph Landes from Nerdio is an ex-Microsoft employee and is back to share some brilliant tips
Paul’s also got an idea for you to integrate Have I been Pwned into your website as a data capture tool
Plus find out how to sell more password managers; get clients excited about telecoms; and identify (and fire) your Internal Terrorist
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Read more about Gallup’s research on employee engagement types
Paul has researched and written a series on employee engagement, read it here
The tool to create pass-phrases is useapassphrase.com
Paul discussed the site to help check if an account or password has been breached haveibeenpwned.com
The API from Have I Been Pwned has been turned into a free WordPress plugin available with Paul Green’s MSP Marketing Edge service
Paul’s guest talking about the best way to re-sell Windows Virtual Desktop was Joseph Landes from Nerdio (you can find part 1 of his interview discussing how to improve margins selling Azure here)
The guest on Feb 25th will be Joe Pannone from CWDash talking about extracting useful data from ConnectWise
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover:
Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green:
Hello and welcome to episode 14. Here’s what’s coming up in today’s show.
Joseph Landes:
A few months ago, Microsoft released Windows Virtual Desktop. Since then we have been fairly overwhelmed with demand.
Paul Green:
That’s Joseph Landes from Nerdio. We’re going to be playing the second part of his interview talking about how to sell more Windows Virtual Desktop. I’ve…
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Episode 13: Don’t kill your technician… give them a checklist instead
11 februari 2020 · 28 min
In this week’s episode Lees meer
MSPs thrive or dive on the successful completion of small technical tasks. Paul suggests an easy solution for those times when a simple small mistake can be devastating to the business
Check out the first of a two-part interview with an ex-Microsoft employee who can help you sell Azure with fantastic margins
Also in this week’s episode; how to spend more time out of the business with the Three Plus One plan. And the best way to run an email marketing campaign
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Find copies of the book The Checklist Manifesto by Atul Gawande on Amazon
Paul mentioned services and tools including IT Glue, ConnectWise & AutoTask
Find out more about the video production services for MSPs websites at mspvideos.co.uk
Paul’s guest talking about the best way to re-sell Microsoft Azure was Joseph Landes from Nerdio (who will also be back next week talking about Windows Virtual Desktop)
You can order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business right here
The concept of the ‘Learning Zone’ was in reference to previous guest Fiona Challis who runs the The Next Gen Sales Acceleration Academy
The question about the best type of email campaign to run came from Andrew Eardley from Prompt PC
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green: Hello. Here’s what’s coming up on today’s show.
Joseph Landes: Taking advantage of these five suggestions that we’ve made. You can easily make up to 80% margins on Azure. You can save up to 80% off the list price of Azure.
Paul Green: That’s Joseph Landes from from Nerdio. He’s going to be telling you later on how you can sell more Azure and make a lot more profit on it. We’re also going to be tal…
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Episode 12: The Impact Box
4 februari 2020 · 25 min
In this week’s episode Lees meer
Not many people have heard about the Impact Box, but Paul talks about some MSPs are using them to tip prospects over the edge and turn them into happy clients
Also in this week’s episode; you may not realise it but you have a Hassle Bucket in your brain. And Paul explains how to stop it overflowing
Plus special guests join Paul to discuss selling more hardware to customers and finding time to get the important stuff done
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
There is more on the concept of a ‘Hassle Bucket’ and how to manage yours here
Here’s a link to Paul’s Facebook group for MSP Marketing
Paul’s guest talking about how to sell more hardware to your clients was James Cust from Warranty Master
They discussed services and tools including IT Glue, Kaseya, ConnectWise & AutoTask
The question about how to prioritise important work came from Andy Price from Initial IT
Our guest on the next show on 11th February to talk about the best way to re-sell Microsoft Azure will be Joseph Landes from Nerdio
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green: Got another cracker for you this week. Here’s what’s coming up.
James Cust: And we’ll be able to see real live data about their estate, and see an overview of devices which are in warranty, get the idea of the proportion of their estate, which ultimately is unprotected.
Paul Green: We’re also going to be talking about something called an impact box. It’s a bunch of stuff that you send to them in the post to push them over the edge. And I’ll be answering your question about how to prioritise what’s most important every day.
Voiceover: Paul Green’s MSP Marketing Podcast.
Paul Green: I want to start today by talking about hassl…
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Episode 11: The price of leadership is criticism
28 januari 2020 · 27 min
In this week’s episode Lees meer
As your MSP grows and you take on more staff, there’s an increased chance you’ll be criticised by those that work for you. Paul explains how this can actually be a good thing for your business and leadership
Also in this week’s episode, how a simple paperclip can keep your business on track; details of a monthly pack of marketing material; and James Newell joins Paul to share some amazing advice about improving sales techniques
This podcast is fully interactive and listener Sam has a great question about how an MSP owner can force clients to stop bothering them with historic technical support!
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Here’s a link to Paul’s Facebook group for MSP Marketing
The MSP Marketing Edge is at www.mspmarketingedge.com
Paul’s guest on the show talking about how to become even better at sales was James Newell from Clear Sales Message
The question about how to stop clients bothering you with support issues came from Sam Veillet from Calibre Connections
Our guest on the next show on 4th February to talk about how to sell more hardware to your clients is James Cust from Warranty Master
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Episode transcription
Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green: Hello, I’ve got a great one for you today. Here’s what’s coming up.
James Newell: You might be too embarrassed to question me on what that actually means, and I’ll lose the sale because I’ve assumed that you know what I’m talking about.
Paul Green: We’re also going to explore a very simple but very powerful idea that will help you and your team to do the things that grow the business every single day, even when they’re jobs that no one really likes doing. And I’m going to answer a question from an MSP about how you sto…
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Episode 10: Cyber security first is the future
21 januari 2020 · 22 min
In this week’s episode Lees meer
Find out how MSPs are starting to make small changes to their business, but larger changes in their marketing, to be front-of-mind in a future where cyber security comes first
This week’s big interview is with business acquisition expert Jonathan Jay. Find out how it’s possible to grow your business via acquisition but without the off-putting costs
Also this week, Paul asks if now is the right time to out-source more of the ‘hassle’ work, plus there’s a great question from listener Olly about how to find time to improve a business
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Paul talked about outsourcing specialists, including Continuum and Inbay
Find out more about Paul’s blatant plug for MSP Easy Tools
Paul’s guest on the show talking about how to grow through acquisition is Jonathan Jay from The Dealmaker’s Academy
Check out some of the books from the brilliant aforementioned Stephen Covey
The question about how to find time to work on the business came from Olly Denhard from IT Trouble Free
Our guest on the next show on 28th January to talk about how to become even better at sales is James Newell from Clear Sales Message
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Here’s a link to Paul’s Facebook group for MSP Marketing
Episode transcription
Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green: Hello. Here’s what’s coming up in this week’s show.
Jonathan Jay: As soon as you realise that the amount of money that you have in your bank account is not going to influence your ability to make an acquisition, you realise that yes, you can grow via acquisition.
Paul Green: We’re also going to look at whether you should be outsourcing more from your business. Certainly something as simple as your NOC and we’re going to answer a question from an…
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Episode 9: The one sales question you must ask EVERY prospect
14 januari 2020 · 23 min
In this week’s episode Lees meer
If you’re looking to get more new clients you need to be sure your time is spent as effectively as possible. So Paul talks about the one killer question that can save you from wasting time chasing prospects
If there’s one prospecting tool that can help you stand out in the market and attract new clients, it’s dark web monitoring. Paul chats to Matt Soloman from ID Agent who pioneered the service and explains how to use it in the best way
In this week’s episode Paul also identifies the one thing your website really needs. And there’s a great question from listener Ben from the ITGUYS about running campaigns on LinkedIn
Plus, with the start of a new year, it’s a great time to take a fresh look at personal future financial planning and embrace any new perspective it may bring to your MSP
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Find out more about the video production services for MSPs websites at mspvideos.co.uk
This week’s guest talking about the power of Dark Web Monitoring is Matt Solomon from ID Agent
The question about LinkedIn campaigns came from Ben Schneider from ITGUYS
Find out more about the tool to help generate LinkedIn connections called Dux-Soup
Our guest on the next show on 21st January to talk about how to grow through acquisition is Jonathan Jay from The Dealmaker’s Academy
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Here’s a link to Paul’s Facebook group for MSP Marketing
Episode transcription
Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green: Hello, here’s what’s coming up on this week’s show.
Matt Solomon: You’ve trusted us with your business and I’m telling you this wasn’t a thing that we were worried about two years ago, but now it’s absolutely a risk to your organisation.
Paul Green: We’re also going to be talk…
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Episode 8: You need to write a book (authors sell more)
7 januari 2020 · 24 min
In this week’s episode Lees meer
Welcome back to Paul Green’s MSP Marketing Podcast and the first episode for a brand new year. As we take stock from 2019 and look ahead to an exciting 2020, Paul explains how writing your own business book could make the next twelve months for your MSP even more successful
Spoiler alert – there may just be a lightbulb moment waiting for you in this week’s episode. Paul introduces you to the work of expert marketer Jay Abraham and his three simple steps to grow a business
Nigel Moore is today’s guest. The successful ex-MSP owner, and founder of The Tech Tribe, discusses how he’d run an MSP differently with the benefit of hindsight
There’s a brilliant question from podcast subscriber Krunal about how and when to do the marketing for your MSP
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Find out more about marketer and business consultant Jay Abraham and his books
You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here
The likes of fivver.com and peopleperhour.com are great places to look for writers to help with your book
An alternative to creating your own book is to be given one with your name already on it via the MSP Marketing Edge package
This week’s guest is MSP expert Nigel Moore from The Tech Tribe
The question about the Profit Matrix came from Krunal Patel from Onega
Our guest on the next show on 14th January to talk about ‘dark web monitoring’ is Matt Solomon from ID Agent
Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
Here’s a link to Paul’s Facebook group for MSP Marketing
Episode transcription
Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green: Hello and welcome back to the show. Here’s what’s coming up today.
Nigel Moore: Owned an MSP. I sold an MSP and now I teach and coach MSPs how to…
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Episode 7: Influence your prospects with Facebook remarketing
17 december 2019 · 22 min
In this week’s episode Lees meer
Whilst LinkedIn is seen as the leading business marketing platform, Paul explains how Facebook can still do an amazing job for you, by using their remarketing tools
On the subject of LinkedIn, special guest Fiona Challis (an MSP sales expert) shares some great tips on using LinkedIn to drive lead generation
There’s a brilliant question from podcast subscriber Mike about how and when to do the marketing for your MSP
Plus Paul explains how Christmas could be an extra magical time for your business
The show is taking a holiday too – episode 8 is out on Tuesday 7th January 2020
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
You can find out more about remarketing on Facebook here
Here’s a link to Paul’s Facebook group for MSP Marketing
Thank you to special guest Fiona Challis who runs the The Next Gen Sales Acceleration Academy
The question about how to find time for marketing came from Mike Annesley from Mikrotek Solutions Ltd
Our guest on the next show on 7th January will be MSP expert Nigel Moore from The Tech Tribe
Episode transcription
Voiceover: Made in the UK, for MSP’s around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green: Here’s what’s coming up in our last show before Christmas.
Fiona: They’re sending these big, long and impersonal messages that, they’re really just taking what they would have said in a cold call and put that in a LinkedIn message and expecting a result.
Paul Green: I’m also going to tell you how you can utterly dominate online advertising for a very select number of your hottest prospects. We got a great question we’re going to answer about, how do you find time to implement marketing stuff in your MSP every single day?
Voiceover: Paul Green’s MSP Marketing Podcast.
Paul Green: So this is the last podcast I’m going to do before Christmas. In fact, we’re going to have a two week break, no podcast next week or the wee…
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Episode 6: Watch what people are actually doing on your website
10 december 2019 · 19 min
In this week’s episode Lees meer
Google Analytics is an extremely powerful tool, but using it can often feel daunting. Paul has found a simpler and more visual way to understand what people are really doing on your website
Not that you should sell up and move on (well, not yet), but Paul introduces you to a couple of incredibly insightful books; one of which explains why a ‘ready to sell’ mentality could really help improve the way you feel about your business
Paul welcomes special guest Andrew Eardley to talk about a package of tools that could be easily re-sold for increased Monthly Recurring Revenue (and they make life easier for your techs, too)
And there’s a great question from the audience about whether virtual offices are really worth it
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
The two incredible books Paul talked about were E-Myth Revisited by Michael Gerber and Built To Sell by John Warrillow
The book Paul mentioned in the previous episode was Influence by Dr Robert Cialdini
To help systemise your business, Paul mentioned the tools called IT Glue and IT Boost
The tool to better understand what’s users are really doing on your website is Hot Jar
MSP Marketing Edge is the marketing content service Paul mentioned
Thank you to special guest Andrew Eardsley, the MSP who has created MSP Easy Tools
The great question about virtual offices was posed by Greg Micallef from GMA
Next week’s guest will be MSP sales expert Fiona Challis who runs the The Next Gen Sales Acceleration Academy
Here’s a link to Paul’s Facebook group for MSP Marketing
Episode transcription
Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green: Hello. Here’s what’s coming up on this week’s show.
Andrew Eardley: In terms of security, I’m sleeping way better at night because I’m no longer worrying about if a client gets breached and they start threatening us wit…
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Episode 5: The best MSP marketing book
3 december 2019 · 24 min
In this week’s episode Lees meer
Reading of physical books maybe declining, but if there’s just ONE book you check out (or even listen to on Audible), Paul explains how Influence by Robert Cialdini could transform the way you market your MSP
Some of the best potential sales people in your MSP could be the technicians. However you may find they either don’t want to do it or aren’t very good at it. Paul talks about something called the Profit Matrix that can easily help everyone contribute towards increased net profit
Did you know there’s a free book all about improving your MSP’s marketing? Paul has all the details
Nearly every MSP wants to grow their business. Specialist accountant Rob Bowden joins Paul to explain how not all growth is good growth
There’s a great question about the amount of time that should be spent on LinkedIn and Paul shares some tips on how best to use it
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Here’s a link to the book Paul mentioned Influence by Dr Robert Cialdini
You can find more interesting reading on the Profit Matrix here
This is the link to order your free copy of Paul Green’s book Upgrading Servers Doesn’t Grow Your Business
The special guest was Robert Bowden from MSP accounting specialist Brooklands Accountants. His website is mspaccountant.com
Thank you to Kevin Ackland from Systems & Solutions for the great question about how much time to spend on LinkedIn
Next week’s guest will be Andrew Eardley from MSP Easy Tools who will be explain how they developed a some tools that MSPs can re-sell for greater MRR
Here’s a link to Paul’s Facebook group for MSP Marketing
Episode transcription
Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green: Have I got a cracker of a show for you this week, here’s what’s coming up.
Robert Bowden: Can’t really turn around to your staff and say, “Well, I’m sorry guys, we’…
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Episode 4: Should MSPs use direct mail?
26 november 2019 · 21 min
In this week’s episode Lees meer
In a world where nearly every communication is digital, Paul talks about traditional direct mail, how to modernise its use and how it could help to get you in front of prospects
Here are the keys to a time machine. What would you tell your 20-year-old self?
Monthly Recurring Revenue is best kind of revenue. And Paul has found a couple of products that you could re-sell
A lot of MSPs don’t realise the huge difference a well performing website could make to their new client enquiries. Special guest Louise Towler from marketing agency Indigo Tree explains
Every single drive to work you’ll encounter branded commercial vehicles. You may even have your own. Find out more about the difference between good signage, bad signage and what it can do for your business
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber
To submit the advice you’d give your 20 year old self, or for any other questions or feedback on the show, the address is hello@paulgreensmspmarketing.com
Have you used Docmail?
Here’s just a selection of the ‘video cards’ used for marketing on Amazon
For more details on the suite of security and monitoring tools that can be re-sold for increased MRR, just visit mspeasytools.com
The special guest was Louise Towler from the website & marketing agency Indigo Tree
Thank you to Jon Cross from Crosstek for the great question about vehicle branding
Next week’s guest will be Robert Bowden from MSP accounting specialist Brooklands Accountants who will be explain how to make your business more financially robust, even when there’s a steady stream of revenue
Here’s a link to Paul’s Facebook group for MSP Marketing
Episode transcription
Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing Podcast.
Paul Green: Hello, here’s what’s coming up on this week’s sh…
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Episode 3: Fire a client for Christmas
19 november 2019 · 23 min
In this week’s episode Lees meer
It may sound drastic, but getting rid of one of your worst clients could be transformational for your business. Paul’s done it and the results were ASTONISHING
How are your sales team selling? Special guest Scott Tyson of Auvik talks about how to increase revenue by adopting a simple sales process, how to trust your team and when it’s time to walk away from a potential customer
Also in this episode, there’s a brilliant question answered about how to reach business owners on Facebook… details of a video service for MSP websites… and Paul explains how you can link personal goals to your business goals
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Here’s the website for the service MSP Videos, that produces excellent video content for websites
The special guest talking about how to run a world-class sales operation is Scott Tyson of Auvik who also mentioned Sandler sales training and the Frankly MSP podcast
Thanks to Murray Thorpe from network and AV solutions specialist Cablers Ltd for the question about reaching business owners on Facebook
Here’s the link to Paul’s Facebook group for MSP Marketing
Find out more about the Pareto Principle (the 80/20 Rule) Paul mentioned
Next week’s guest will be Louise Towler of IndigoTree, who will be explain the essential ingredients for a great website
The email address for show feedback or any questions is hello@paulgreensmspmarketing.com
Episode transcription
Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul: Here’s a look at what’s coming up on this week’s show.
Scott Tyson: There’s no good going into a Mercedes dealership looking for a sports car and the guy comes out and says, “I’ve got this great station wagon for you to buy.”
Paul: We’re also going to look at how the actions that you take or don’t take every single day directly affect the lifestyle that you have. An…
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Episode 2: Two MRR services you could easily re-sell
12 november 2019 · 21 min
In this week’s episode Lees meer
MRR (Monthly Recurring Revenue) forms a CRITICAL part of your business, Paul tells you about two great services that could be an easy re-sell
It’s time to stop selling the same way to different people. Special guest Andy Edwards helps you to sell more effectively, by understanding the 4 main personality types. Every prospect fits into one of the types
Also in this episode, there’s a brilliant question answered about the type of video to put on your website… details of some free marketing lunches to help boost your business… and Paul explains how a good work / life balance is easily achievable
Show notes
Out every Tuesday on your favourite podcast platform
Presented by Paul Green, an MSP marketing expert
Check out the book Paul mentioned called “The Top Five Regrets of the Dying”
Here’s a link to get Paul Green’s book “Updating Servers Doesn’t Grow Your Business“
Find out about the productivity and monitoring service Activtrak here
Visit uptimerobot.com for employee monitoring
Details on the FREE marketing lunches are right here
The special guest talking about the 4 different personality types was speaker, coach and trainer Andy Edwards. The website about the 4 personality types is Yoo or you can visit Andy’s personal site here
Thanks to Jamie Seviour from IT support and consultants Geeking It Simple for the question about the type of video to have on your website
Next week’s guest will be Scott Tyson of Auvik, who will be explaining how to systemise sales for greater revenue
The email address for show feedback or any questions is hello@paulgreensmspmarketing.com
Episode transcription
Voiceover: Made in the U.K. for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
Paul Green: Here’s what’s coming up on this week’s show.
Andy Edwards: Be brief, be bright, be gone. Recognise those four different personality styles, and your sales will go up.
Paul Green: Plus, we’ll be looking at two monthly recurring revenue…
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Episode 1: Free marketing money for MSPs
5 november 2019 · 20 min
In this week’s episode Lees meer
There’s a fine line between successful and poor performing MSPs and IT support companies. Paul offers some great insight into the mindset required to make your business fly.
Paul tells you about a fantastic tool to help increase your LinkedIn connections and how the platform can really help you as part of your ‘Connect, Content & Call’ strategy.
If you have little time for creating marketing content, Paul explains how this can be done for you.
Did you know there’s a whole load of free money to help with your marketing going unused? It’s called MDF and special guest Glenn Robertson explains how to apply for it.
There’s a brilliant question from the audience about the time it takes for MSPs to win new work.
Show notes
Out every Tuesday on your favourite podcast platform.
Presented by Paul Green, an MSP marketing expert.
Find out about the Dux-Soup plugin here.
Visit the website mentioned for MSP Marketing Edge at mspmarketingedge.com
The brilliant interview about unspent MDF (Marketing Development Fund) was with Glenn Robertson, MD and owner of Purechannels.
Thanks to Anthony Thackray from AGT Computer Services for the question about the time it takes to get new clients.
Future guests mentioned include Andy Edwards of Yoo, who will be explaining how to sell to different types of people.
The email address for show feedback or any questions is hello@paulgreensmspmarketing.com
Episode transcription
Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
Paul Green: Hello and welcome to this brand new podcast. Here’s what’s coming up in this week’s show.
Glenn Robertson: Everybody wins because if you’re selling more stuff, you make more money. That means a vendor makes more money, that means they’re going to be happier and the cycle continues.
Paul Green: Plus we’re going to look at an automated tool that will help you to grow your LinkedIn connections. I’m going to address why it takes s…
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Trailer
23 oktober 2019 · 1 min
Welcome to Paul Green's MSP Marketing Podcast Lees meer
Discover how to win new clients and make more profit for your MSP. Each episode is about 30 minutes long. You can watch on YouTube, listen to the full episodes at mspmarketingedge.com, or on your preferred podcast platform.
There's a new episode every Tuesday - subscribe wherever you listen.