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I Recreated a $200K/Month App's Ads Using AI
3 november 2026 · 11 min
Start testing with MaxFusion AI: Lees meer
https://maxfusion.ai/?via=appmasters
What if you could recreate winning mobile app ad formats using AI without hiring an animator, illustrator, or video editor?
In this video, I broke down how Shotsy, an app estimated to generate over $200,000 per month, uses animated explainer ads to market its product.
I'll walk you through researching competitor ads, analyzing their creative strategies, and building your own AI-generated video ads with Claude AI and MaxFusion AI.
Instead of spending thousands of dollars and weeks producing animated ads, you'll see how AI can help you create whiteboard-style explainer videos, generate scripts, animate scenes, add voiceovers, and produce captions, all within one workflow.
I'll also show you how to use MaxFusion's MCP integration with Claude to streamline the entire creative production process, from competitor research to the final video.
You will discover:
✅ How to find and analyze competitors' winning mobile app ads
✅ How to break down ad hooks, scripts, visuals, and CTAs using AI
✅ How to recreate successful whiteboard explainer ad formats with original content
✅ How to generate animated video ads without hiring an animator
✅ How to create AI voiceovers and automatically add captions
✅ How to turn your entire ad creation workflow into a reusable Claude skill
Get access to three swipe files featuring winning ad examples for your app.
👉 https://app.maxfusion.ai/research-lab/shared/mT9adqpO_Wo7s0FcpjqwjctbUW_uxeox
🚀 Create Your Own AI Video Ads With MaxFusion
Want to create more ad creatives without spending weeks on production?
Check out MaxFusion AI:
https://maxfusion.ai/?via=appmasters
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/AxYRHbfZ5F4
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Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes mont…
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How to Save 90% of Your Ad Budget with AI UGC
31 oktober 2026 · 1 uur 3 min
Start testing with MaxFusion AI: Lees meer
https://maxfusion.ai/?via=appmasters
What if you could create hundreds of video ads, test viral hooks, and scale your app downloads without spending thousands on influencers or traditional UGC creators?
In this episode, we're joined by Stav Zilbershtein, Co-Founder & CEO of MaxFusion AI, to uncover how Sean Parker's Cantina Labs uses AI-powered UGC to scale its video marketing and drive millions of app downloads a month.
We'll dive into the strategies behind Cantina Labs' reported 600M TikTok views in 90 days, the video hooks and creative angles that capture attention, and how AI is changing the way mobile apps acquire users.
Stav will also walk us through the process of creating AI UGC videos using MaxFusion, including how to build creative workflows, test different concepts, and potentially reduce video production costs by up to 90%.
If you're an app founder spending money on UGC creators, influencer marketing, or paid ads, this is a must-watch!
You will discover:
✅ How Cantina Labs reportedly generated 600M TikTok views in just 90 days
✅ How to potentially save up to 90% on video creation costs
✅ The viral video hooks and creative angles that grab attention
✅ How MaxFusion workflows help automate video production
✅ How to test multiple ad creatives without hiring dozens of creators
Learn More:
MaxFusion:
https://maxfusion.ai/?via=appmasters
Connect with Stav on LinkedIn: https://www.linkedin.com/in/stavzilbershtein/
🎃 Get 25% OFF the annual plan for our App Founders Community & Courses!
Here's how to claim your treat:
🎃 Comment "HALLOWEEN" during our livestream or on the episode.
🎃 Email the screenshot to hitanshu@appmasters.co
We'll share the SPECIAL CODE with you 🎃👻
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/chpSDxv14JU
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SPONSORS
Mobile apps grow subscription revenue w…
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The Influencer Marketing Math That Made Cal AI Profitable
27 oktober 2026 · 12 min
How much should you actually pay an influencer? Lees meer
And more importantly, how do you make sure influencer marketing stays profitable when a video goes viral?
Jake from Cal AI breaks down the numbers behind their influencer marketing strategy, from negotiating cross-platform deals and setting base rates to structuring view-based bonuses and knowing when to stop paying for additional views.
We also dive into why you shouldn't blindly copy a $X CPM benchmark. Instead, Jake explains how to use RPM (revenue per thousand views) to determine what you can actually afford to pay.
And when a video takes off? That’s where things get really interesting.
Jake explains why Cal AI caps view bonuses around the 1M-view mark, why viral views become less valuable as content reaches a broader audience, and how the team tracks downloads and revenue when millions of influencer videos are circulating across social platforms.
You’ll discover:
✅ How Cal AI negotiates influencer rates and cross-platform posting
✅ How to structure a base rate & performance bonus
✅ The difference between paid ads, influencer marketing, and UGC
✅ Why you should focus on RPM instead of chasing a “good” CPM
✅ How to calculate whether your influencer campaigns can actually be profitable
✅ How Cal AI tracks downloads and performance from viral influencer content
✅ How to use early campaign data to build a repeatable influencer playbook
The big lesson:
Don't ask, “What CPM should I pay influencers?” Ask, “What can my business afford to pay based on the revenue those views generate?”
Jake's newsletter:
https://operatorsnotebook.beehiiv.com/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/LN7_9TAoyKY
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SPONSORS
Built an app nobody's finding?
Distribution beats product — and UGC video ads are how apps get it. MaxFusion makes AI UGC video ads in minutes: pick an actor, write the s…
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How a Full-Time Teacher Built a Nearly $1M App Business
24 oktober 2026 · 1 uur 2 min
What if you could build a nearly $1 MILLION app business while working a full-time job? Lees meer
In this episode, we are joined by Eric Duffett, a full-time teacher and mobile app developer who has built a nearly $1M app business with his Golf GPS app, Shot Pattern, all while balancing teaching, coaching, and app development.
We'll dive into the growth strategies behind his success, including ugly ads that drive results, paywall experiments that improve conversions, and the lessons he's learned building and monetizing mobile apps.
From testing different ad creatives to optimizing subscription paywalls, we'll explore what actually moves the needle when you're growing an app business without a massive team or budget.
If you're an indie app developer, solo founder, or building an app alongside your 9-to-5, this is a must-watch!
You will discover:
✅ How a full-time teacher built a nearly $1M app business
✅ Why simple, "ugly" ads can outperform polished creatives
✅ How to experiment with different ad concepts to find what converts
✅ Paywall experiments and strategies for improving subscription conversions
✅ Common mistakes indie app founders should avoid when testing ads and paywalls
✅ Practical growth and monetization strategies you can apply to your own app
Learn More:
https://www.linkedin.com/in/eric-duffett/
https://shotpattern.app/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/NE4EcybP1d0
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SPONSORS
Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days:
• AI funnel generation and a drag-and-drop quiz builder
• 100+ payment integrations
• Trends to see what's winning in your category, plus AI creative generation to turn it into ads
• Built-in analytics and A/B testing
• Growth services if you'd rather the tea…
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Before You Spend $1 on Meta Ads, Watch This
20 oktober 2026 · 21 min
Thinking about running Meta Ads for your app? Before you spend a single dollar, make sure these 7 things are in place. Lees meer
Meta Ads can help you scale your app, but if your funnel isn't converting, your tracking is broken, or your lifetime value (LTV) is too low, you could burn through your budget without getting results.
In this video, Steve P. Young shares the 7 things you need to check before launching Meta Ads, including the conversion benchmarks, tracking setup, and ad creative strategy he uses with app founders.
Whether you're running Meta Ads for the first time or trying to avoid expensive mistakes, save this checklist before launching your next campaign!
You'll Discover:
✅ The conversion benchmarks your app should hit before scaling paid traffic.
✅ Why you should aim for 5–10% trial activation, 30%+ trial-to-paid conversion, and around 2% install-to-paid conversion.
✅ Why validating your funnel with ASO or Apple Ads can help before investing heavily in Meta.
✅ How to verify your install, paywall view, checkout, trial, and subscription events.
✅ How to use Meta Ads Library to find competitor ads that have been running for months.
✅ How to estimate installs, trials, and subscribers from a $1,000 ad budget.
✅ The final checklist to help you avoid wasting ad spend on Meta Ads.
The Big Takeaway: Meta Ads amplify what you've already built. Make sure your funnel converts, your tracking works, and your unit economics make sense before you try to scale.
Coming in Part 2: We'll walk through the actual Meta Ads campaign setup, budgeting, and optimization process so you can launch your first campaign with confidence.
What's the biggest challenge you're facing with Meta Ads right now? Let us know in the comments!
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/2jH64ziB7uM
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SPONSORS
Built an app nobody's finding?
Distribution beats pr…
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The Secrets to Web2App Growth (And the Risks Nobody Talks About)
17 oktober 2026 · 1 uur 13 min
Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it? Lees meer
In this episode, Igor Lyubimov, Founder & CEO of web2wave, joins us to break down the realities of web2app funnels, from building high-converting paywalls to managing payments, compliance, chargebacks, and cancellation flows.
We’ll explore where web-to-app is heading, the biggest mistakes app businesses need to avoid, and how tools like ad spying and domain analysis can help you understand what's working in the market.
If you're building a subscription app or exploring web-to-app, this is a must-watch. Get practical insights into the opportunities, risks, and strategies shaping the future of mobile app monetization.
You will discover:
✅ What Web2App is and where the model is heading in 2026
✅ How web-based paywalls can help convert traffic into paying subscribers
✅ The key compliance risks every app founder should understand
✅ How to approach payment orchestration and reduce payment friction
✅ The biggest Web2App problems and mistakes to avoid
✅ What app founders should consider before moving subscription payments to the web
Learn More:
👉 Web2Wave:
https://web2wave.com/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/v76CSmEGNu8
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SPONSORS
Built an app nobody's finding?
Distribution beats product — and UGC video ads are how apps get it. MaxFusion makes AI UGC video ads in minutes: pick an actor, write the script, and test ten hooks for the cost of one creator video.
Start testing at:
https://maxfusion.ai/?via=appmasters
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The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should…
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How Cal AI Scaled Influencer Marketing Without Killing Views
13 oktober 2026 · 8 min
How do you scale influencer marketing without turning every creator video into an expensive infomercial? Lees meer
Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get influencer campaigns wrong, and how they found the sweet spot between creative freedom, product integration, views, and conversions.
Instead of forcing creators into a brand-approved format, Cal AI let influencers create the content their audience already loved, then tested exactly how and when the app should be integrated.
We also get into the testing mindset behind it all: taking big bets, finding the right integration point, and understanding that what works for one app may completely fail for another.
You’ll discover:
✅ The difference between influencer marketing and UGC app marketing
✅ How Cal AI integrated the product without making videos feel like ads
✅ Why the “right” integration timestamp is different for every app
✅ How to calculate influencer campaigns without blindly relying on average views
✅ How Cal AI approached high-risk, high-reward experiments
Jake's newsletter:
https://operatorsnotebook.beehiiv.com/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/DaqmMbCKkeA
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SPONSORS
Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days:
• AI funnel generation and a drag-and-drop quiz builder
• 100+ payment integrations
• Trends to see what's winning in your category, plus AI creative generation to turn it into ads
• Built-in analytics and A/B testing
• Growth services if you'd rather the team build and run your funnels for you
Create your web2app funnel for free at:
https://web2wave.com/
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The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce…
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How Reframe Scaled to $10M+ ARR
10 oktober 2026 · 1 uur 12 min
How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR? Lees meer
In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change space.
We dive into retention, subscription strategy, product improvements, user behavior, data-driven decisions, and organic growth strategies that helped Reframe scale from an MVP to millions of downloads.
He’ll also share the lessons, experiments, and strategies that helped Reframe build a product people stick with and a subscription app business that scales.
If you're building a subscription app, this is a must-watch
You will discover :
✅ How Reframe went from MVP to 100K+ users and $10M+ ARR
✅ What actually drives retention in a habit-change app
✅ How Reframe designed and optimized its subscription model
✅ Lessons from building a habit-changing product people stick with
✅ What Reframe learned from scaling to millions of downloads
✅ Key lessons from building a subscription app from the ground up
Learn More:
Reframe:
https://www.reframeapp.com/
Connect with Vedant:
https://www.linkedin.com/in/vedantpradeep/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/IDeaUk_8I8E
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SPONSORS
Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days:
• AI funnel generation and a drag-and-drop quiz builder
• 100+ payment integrations
• Trends to see what's winning in your category, plus AI creative generation to turn it into ads
• Built-in analytics and A/B testing
• Growth services if you'd rather the team build and run your funnels for you
Create your web2app funnel for free at:
https://web2wave.com/
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The app growth playbook is chang…
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This Breathing App Sold to Peloton for $2M
6 oktober 2026 · 12 min
Get 50% off ScreenDesign: Lees meer
https://screensdesign.com/?ref=appmastersWhat if staying niche is actually the path to a big acquisition?
In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was reportedly acquired by Peloton for millions of dollars, and why app founders shouldn’t be afraid to start small and focused.We’ll look at how Breathwrk built its product around a specific use case, ranked for keywords like “breath work” and “breathing exercises,” and used engaging onboarding, animations, personalization, and a paywall to turn users into customers.Steve also compares the app before and after the Peloton acquisition to show what changed, what stayed the same, and what founders can learn from the journey.You’ll discover:✅ How a niche breathing app turned into a multi-million-dollar acquisition✅ Why going niche can be a powerful app growth strategy✅ How animations and interactive onboarding can improve the user experience✅ How personalization can drive engagement during onboarding✅ Why founders should consider a “bottoms-up” strategy instead of starting too broad✅ How a niche app can eventually expand into larger wellness categories
Get 50% off ScreenDesign:
https://screensdesign.com/?ref=appmasters
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/aI0lufLXbKg
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SPONSORS
Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days:
• AI funnel generation and a drag-and-drop quiz builder
• 100+ payment integrations
• Trends to see what's winning in your category, plus AI creative generation to turn it into ads
• Built-in analytics and A/B testing
• Growth services if you'd rather the team build and run your funnels for you
Create your web2app funnel for free at:
https://web2wave.com/
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AI and Growth in Regulated Markets
3 oktober 2026 · 1 uur 3 min
What happens to the growth playbook when your market puts real limits on targeting, claims, and data use? Lees meer
We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabolic health company.
He joins Steve Young to discuss how to build effective performance marketing in regulated industries, drawing on five years in fintech and his current experience in healthcare.
They'll get practical about campaign strategy, privacy-conscious measurement, segmentation, and retention. They'll also explore why the outcome that matters in healthcare goes beyond a click or checkout to the quality of the care and support that follows.
You Will Discover:
✅ How restrictions change a growth strategy and the signals a team can use.
✅ How to build useful feedback loops when standard targeting options are limited.
✅ How healthcare adds claims, privacy, and care handoffs to the acquisition funnel.
✅ How segmentation and retention can improve relevance without undermining trust.
✅ What fintech and healthcare teach us about sustainable growth in regulated markets.
Learn More:
SurpassMD:
www.surpassmd.com
Vivek Girotra:
https://www.linkedin.com/in/vivekgirotra/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/gup5jTQXic0
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SPONSORS
Mobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days:
• AI funnel generation and a drag-and-drop quiz builder
• 100+ payment integrations
• Trends to see what's winning in your category, plus AI creative generation to turn it into ads
• Built-in analytics and A/B testing
• Growth services if you'd rather the team build and run your funnels for you
Create your web2app funnel for free at:
https://web2wave.com/
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How to Increase Organic Downloads Without Changing Keywords
29 september 2026 · 17 min
Check out AppScreens: Lees meer
https://appscreens.com/?via=am
Can you increase organic app downloads without changing your ASO keywords?
Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots.
Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order, messaging, visual design, and product page experience can have a major impact on conversion.
In this video, Steve shares real examples of screenshot A/B tests, including tests that delivered 13.8%, 30%, 45%, and 61% increases in downloads.
You'll learn how to identify what to test, how to structure your experiments, and how to use AppScreens to create and test different App Store screenshot variations through Product Page Optimization (PPO).
You will discover:
✅ Why App Store screenshots are critical for ASO
✅ How screenshots can increase organic downloads without changing keywords
✅ Real A/B testing examples with significant download increases
✅ How to run Product Page Optimization tests in App Store Connect
✅ How AppScreens makes screenshot testing faster and easier
If you're serious about improving your App Store conversion rate, don't just optimize your keywords; test what happens after someone finds your app.
Check out AppScreens using the link below and start experimenting with your App Store screenshots:
https://appscreens.com/?via=am
OLBG: Optimization of iOS Screenshots Brings 61% Conversion Boost:
https://splitmetrics.com/customers/olbg-ios-screenshots-optimization/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/4RpS1BMJEaw
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every a…
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Cal AI’s Co-Founder Shares His App Growth Secrets
26 september 2026 · 1 uur 2 min
How do you go from $9 in your bank account to building and selling a company in just 15 months? Lees meer
In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps using speed, influencer marketing, UGC, and relentless execution.
Instead of relying primarily on paid ads, Cal AI built a massive distribution engine around 300+ influencers, 20+ TikTok accounts, and a high-volume content strategy, eventually leading to the company being acquired by MyFitnessPal.
Jake shares what actually worked, including why giving creators more creative freedom can produce better-performing content, how to scale content across multiple accounts, and how Cal AI used App Store optimization to stand out in a crowded category.
If you're building a consumer app, startup, or brand, or trying to figure out how to make influencer marketing actually work—this episode is packed with practical growth lessons you can apply.
You will discover:
✅ How Cal AI scaled with 300+ influencers
✅ Why speed is becoming a major competitive advantage in the AI era
✅ How Cal AI used 20+ TikTok accounts to expand distribution
✅ Why letting creators control the content can outperform heavily scripted campaigns
✅ How to build a high-volume UGC engine without relying entirely on paid ads
✅ The App Store growth strategy that helped Cal AI stand out
✅ What Jake learned from taking Cal AI from $9 to acquisition in 15 months
Learn More:
Notes from the operator behind Cal AI:
https://operatorsnotebook.beehiiv.com/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/_uEoWEQV5O0
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know befo…
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The Viral App Idea Framework That Got Her 1M Users
22 september 2026 · 9 min
Join the App Founders Community: Lees meer
https://appfounders.co/
Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck.
In this video, she breaks down the exact viral app idea framework she uses to find viral app ideas before writing a single line of code.
You'll discover:
✅ Why "I'd use this app" is the WORST reason to build it
✅ How to find an unsaturated niche on TikTok/Instagram (her cooking app example)
✅ How to test if a feature will go viral BEFORE you build it, using Figma
✅ Why validating in the market beats validating in your head every time
This is a video from my full conversation with Nicole Cheung, who's scaled multiple apps to over $300K MRR and 300-400M monthly social views, without spending a dollar on paid ads.
🎥 Watch the FULL episode here:
https://youtube.com/live/SdqUZGJM384?feature=share
📘 Grab Nicole's FREE 60-page growth playbook:
https://tally.so/r/BzZpA4
🐦 Connect with Nicole:
https://x.com/madebycol
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/oUsDFRm3W-s
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
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Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
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Live App Teardowns: App Growth Optimization
19 september 2026 · 1 uur 20 min
What happens when Steve puts a real app under the microscope? Lees meer
In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are opportunities to improve growth and monetization.
From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares practical strategies developers can apply to their own apps.
You’ll see the same frameworks Steve uses to evaluate apps and identify opportunities to increase downloads, conversions, and revenue.
You will discover:
✅ ASO opportunities and keyword strategy
✅ App Store screenshot improvements
✅ Onboarding optimization
✅ Paywall and pricing analysis
✅ Growth and monetization ideas
Learn More:
Join the App Founder’s Community:
https://appfounders.co/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/FnMoJ2oKZZo
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
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Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
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Paywall Strategy: How 2 Paywalls Tripled Trial Starts
15 september 2026 · 10 min
Join the App Founders Community: Lees meer
https://appfounders.co/
What happens when you show users 2 paywalls instead of 1?
In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads.
You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe.
I’ll also break down the pricing strategy, social proof, weekly vs. yearly plans, and the number of paywall views you should aim for before diminishing returns set in.
You’ll learn:
✅ Why 2 paywalls can outperform 1
✅ How the first and second paywalls were structured
✅ Why social proof matters on your paywall
✅ How paywall views can impact revenue
✅ The 8 paywall views benchmark for diminishing returns
✅ How to think about paywall strategy and user psychology
If you're working on app monetization, subscriptions, onboarding, or paywall optimization, this test is worth understanding.
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/hs_hZS__hvA
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
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Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
…
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How He Built an $800K ARR App Using Simple Strategies
12 september 2026 · 1 uur 7 min
What if you could build and launch an app without spending months worrying about retention, features, or a perfect product? Lees meer
In this episode, we’re joined by Chris Bick, founder of Bickster, who has built and launched 20+ apps, including an app generating $800K ARR by syncing Fitbit data with Apple Health.
Chris shares his approach to building profitable apps: start with a simple MVP, launch quickly, learn from real users, and optimize what matters most: onboarding, paywalls, pricing, and distribution.
We’ll also discuss how he approaches app ideas, why developers shouldn’t overthink retention too early, and how his experience across multiple apps, including a successful Bible app, has shaped his product and growth philosophy.
You will discover :✅ How to validate and launch an app as quickly as possible✅ Why your MVP should be simpler than you think✅ How to approach onboarding and paywall optimization✅ Pricing strategies that can increase app revenue✅ How the Fitbit → Apple Health app reached $800K ARR✅ Lessons from building and launching 20+ apps
Learn More:Bickster:
https://www.bickster.com/
App Store:
https://apps.apple.com/us/app/fitbit-to-apple-health-sync/id1134998522
LinkedIn:
https://www.linkedin.com/in/cbick/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/g8K_Y_zboNA
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct lin…
-
Do This Before Running ANY Paid Social Media Marketing
8 september 2026 · 20 min
Before you spend money on paid social media marketing, make sure your creative is ready to convert. Lees meer
In this video, Steve P. Young breaks down the most important step to take before launching paid ads on Meta, TikTok, Instagram, Facebook, or YouTube: creative research and testing.
You’ll learn:
✅ Why your ad creative can make or break a paid campaign
✅ The key metrics to watch, including hook rate and hold rate
✅ How to use SocialPeta for competitor ad research
✅ How to find trending ad creatives and study winning campaigns
✅ How to analyze competitors’ ad spend across Meta, YouTube, and other channels
✅ How to turn successful ad patterns into new creative ideas
If you're building an app or game and planning to scale with paid ads, this is a framework you can use to research, test, and improve your campaigns before wasting thousands on ads that never had a chance.
Have a question about running paid social media campaigns? Leave it in the comments.
Planning to scale your app or game globally?
SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence.
Start your data-driven expansion at:
https://socialpeta.com/en?utm_source=appmasters&utm_medium=partner-0825
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/WaOrPQVLz08
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, T…
-
B2B Strategies for a B2C App
5 september 2026 · 1 uur 15 min
What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel? Lees meer
In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology.
Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel.
We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sales and institutional purchases can help apps reach hundreds or even thousands of users through a single partnership.
You will discover:
✅ How to build a unique distribution channel for app growth
✅ How institutional purchases can drive app adoption
✅ How to approach B2B sales as a consumer app founder
✅ Strategies for expanding an app beyond traditional paid acquisition
Learn More:
Check out: https://www.leadmenot.org/
Follow on IG: https://www.instagram.com/leadmenotapp/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/AKWkaV88B38
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record servi…
-
Best ASO Tools: Which One Has the Most Accurate Data?
1 september 2026 · 10 min
Try AstroASO: Lees meer
https://tryastro.app?aff=nWj08
Which ASO tool actually has the most accurate keyword data?
In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores.
You’ll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile, validating traffic and competition, choosing keywords for your title and subtitle, and ultimately targeting the keywords most likely to drive downloads and revenue.
You’ll discover:
✅ Which ASO tool has the most accurate data
✅ How Mobile Action, AppTweak, App Radar, and Astro compare
✅ How to identify low-competition keywords
✅ How to choose keywords for your App Store title and subtitle
✅ Why ranking #1 matters for downloads and sales
✅ The ASO workflow App Masters uses for its own apps
If you're serious about App Store Optimization (ASO) and growing your app organically, this video will help you choose the right tools and build a more data-driven keyword strategy.
Join the App Founders Community:
https://appfounders.co/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://www.youtube.com/watch?v=Rd0CKrP2H4c
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a fu…
-
This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)
29 augustus 2026 · 1 uur 21 min
What if the best app idea isn’t in your head, but hidden in the App Store? Lees meer
In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development.
After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea.
He’ll share how this keyword-first strategy helped him build a $5K MRR app, including how to identify underserved opportunities outside the US market and turn those gaps into profitable app ideas.
We’ll also explore why non-US markets can be overlooked opportunities for indie developers, the advantages and challenges of targeting them, and how to validate an idea before investing months into development.
You will discover:
✅ Why 10 failed apps led to a completely different approach
✅ How the keyword-first strategy works
✅ How to find app opportunities in non-US markets
✅ How to identify gaps in underserved markets
✅ How to validate an app idea before building it
Learn More:
Connect at:
https://www.linkedin.com/in/mo-kh-selim/
Instagram:
https://www.instagram.com/mokhselim/
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/wMU3ADlptgo
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, …
-
The UGC Marketing Playbook Behind 300M+ Monthly Views
25 augustus 2026 · 17 min
Join the App Founders Community: Lees meer
https://appfounders.co/
Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.
In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral.
You'll discover:
✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses)
✅ Where to actually find UGC creators (beyond just posting on UGC platforms)
✅ Why she has creators start on BRAND NEW accounts, not their existing ones
✅ The "warm-up" strategy that trains the algorithm in 3 days
✅ Why you should follow micro accounts, not macro accounts (her Messi example)
🎥 Watch the FULL episode here:
https://youtube.com/live/SdqUZGJM384?feature=share
Grab Nicole's FREE 60-page growth playbook:
https://tally.so/r/BzZpA4
Connect with Nicole:
https://x.com/madebycol
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/rnNGEmAJWso
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
*********************************************
Follow us:
YouTube: AppMasters.com/…
-
The Highest Performing Paywalls for Apps
22 augustus 2026 · 1 uur 17 min
Link to the Notion doc: Lees meer
https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979
The subscription app landscape is evolving faster than ever.
In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026.
From winning paywalls and onboarding flows to AI agents, experimentation, and monetization, you'll learn the strategies helping apps grow faster and generate more subscription revenue.
He’ll also share how AI is changing the way apps are built, personalized, and optimized, why experimentation has become a competitive advantage, and the biggest lessons Nick has learned working with thousands of subscription apps.
If you're building or growing a subscription app, this episode is packed with practical insights you can apply today.
You will discover:
✅ How the best subscription apps approach paywalls in 2026.
✅ Winning onboarding and monetization strategies.
✅ Why experimentation is the key to sustainable growth.
✅ How AI agents will reshape subscription apps.
✅ The biggest trends every app founder should know.
Learn More:
Superwall:
https://superwall.com
Superwall YouTube:
https://youtube.com/@SuperwallHQ
Superwall Events:
https://luma.com/superwallHQ
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtube.com/live/UfXBg-Jyh6c
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King…
-
We’ve Tested 100s of Paywalls. Here’s What Actually Converts.
18 augustus 2026 · 20 min
Get the Presentation Deck: Lees meer
https://appmasters.com/paywall-presentation/
What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue.
From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app.
You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales.
Whether you're launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers.
You'll learn:
✅ Why your paywall should often appear during onboarding
✅ When to use a hard vs. soft paywall
✅ How to optimize paywalls for paid traffic
✅ How to test weekly, monthly, and yearly offers
✅ How to optimize the order of signup and paywall screens
✅ Real-world paywall experiments and conversion results
If you're serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start.
Join the App Founders Community:
https://appfounders.co/
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
You can also watch this video here:
https://youtu.be/vZXn_BSi5AE
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC …
-
Indie Developer Live: Ask Me Anything About Your App
15 augustus 2026 · 1 uur 33 min
Our latest Ask Me Anything with Steve P. Young is now available to watch! Lees meer
In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app business.
From acquisition and revenue growth to entrepreneurship and personal experiences, we covered a wide range of topics — and no question was off-limits.
If you missed the live session, catch the full replay below
You’ll Learn:
✅ How to improve your ASO and Apple Search Ads strategy
✅ What’s working with Meta Ads and paid acquisition
✅ Ways to improve monetization and subscriptions
✅ Strategies for growing downloads and revenue
✅ Lessons from Steve’s experience building and scaling apps
Learn More:Join the App Founder’s Community:
https://appfounders.co/
You can also watch this video here:
https://youtube.com/live/x03TCLg90Z8
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Learn more:
https://www.appcharge.com/
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More
11 augustus 2026 · 13 min
Join the App Founders Community: Lees meer
https://appfounders.co/
If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?
In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR).
Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make smarter decisions that increase revenue without adding more users.
In this video, I'll show you exactly which RevenueCat charts I check every week, how I analyze subscription performance, and the metrics that determine whether an app is ready to scale with paid acquisition.
Whether you're building your first subscription app or already generating recurring revenue, this tutorial will help you get more value out of RevenueCat.
You'll Learn
✅ How to navigate RevenueCat's most important dashboards
✅ The revenue reports and charts I monitor every week
✅ Understanding Customer Lifetime Value (LTV) and Revenue Per Install (RPI)
✅ Running A/B tests on paywalls using RevenueCat Experiments
✅ Using RevenueCat with Apple Search Ads attribution
✅ Tips for optimizing subscriptions and increasing recurring revenue
If you found this tutorial helpful, leave a comment with your favorite RevenueCat feature or let me know what you'd like to see in Part 2.
🚀 Need help growing your app?
App Masters:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/2oq2OlqfTro
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app …
-
$140K MRR Niche Dating App in Just 6 Months
8 augustus 2026 · 1 uur 6 min
What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country? Lees meer
In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention.
Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads.
We'll also dive into his philosophy on UI, why stability beats chasing algorithms, and what it really takes to grow a consumer app from scratch.
Whether you're building a dating app or any subscription-based mobile app, you'll leave with actionable growth strategies you can apply immediately.
You will discover:
✅ How BPM reached $140K MRR in only 6 months
✅ Why launching in one country first accelerated growth
✅ Gabriel's UI and product design philosophy
✅ How they optimized onboarding and paywalls
✅ Their Meta Ads campaign structure and creative strategy
Learn More:
Check out BPM:
https://www.bpm.so/
You can also watch this video here:
https://youtube.com/live/JywSxxABu-0
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, co…
-
App Ideas That People Are Already Searching For (Steal This Strategy)
4 augustus 2026 · 20 min
Join the 100+ app founders for The Road to 1K MRR Challenge: Lees meer
https://appfounders.co/
Most app developers fail before they even write their first line of code.
Why?
Because they start with an idea instead of validating the market.
In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random concepts.
You'll learn how we identify high-revenue app categories, uncover underserved ASO keywords, validate demand before building, and launch apps that generate revenue from day one.
This is the same strategy we've used to build multiple profitable apps, including apps generating over $550,000 annually with primarily organic App Store traffic.
If you're building an AI app, SaaS, subscription app, or indie mobile startup, this video will completely change how you think about app ideas.
You'll learn:
✅ The "Tentacle Strategy" for finding profitable app ideas
✅ How to identify high Revenue Per Install (RPI) app categories
✅ How to uncover hidden ASO keyword opportunities
✅ The exact process we use before writing a single line of code
✅ How to validate an app idea before investing months of development
✅ Why organic App Store traffic is still one of the highest-converting acquisition channels
✅ Real examples from our own apps generating thousands of dollars every month
🚀 Work with us:
https://appmasters.com
You can also watch this video here:
https://youtu.be/cq6KhOH6GAw
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? App…
-
How She Built Two AI Apps to $300K MRR
1 augustus 2026 · 1 uur 19 min
Join the Exclusive Distribution First Workshop - Find. Rank. Scale. Lees meer
Get Tickets:
https://luma.com/qcmhcnf3
How do you build AI apps that go viral without spending a dollar on ads?
In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding.
Her latest app, currently in stealth, generates 300–400 million monthly social media views.
We'll dive into the strategies behind building successful consumer AI apps, from validating ideas and designing onboarding flows to pricing, paywalls, retention, and creating viral growth loops that drive sustainable user acquisition.
Whether you're launching your first app or looking to scale your next AI product, you'll leave with actionable insights from one of the fastest-growing founders in the space.
You will discover:
✅ How Nicole discovered and validated her app ideas
✅ The story behind GlamUp and Sprout
✅ How she built three viral apps without paid ads
✅ The viral product design principles behind millions of users
✅ Onboarding strategies that increased conversions
✅ Paywall and pricing experiments that boosted revenue
✅ Retention tactics that kept users engaged
Learn More:
60-page free growth playbook:
https://tally.so/r/BzZpA4
Connect with Nicole:
https://x.com/madebycol
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
You can also watch this video here:
https://youtube.com/live/SdqUZGJM384
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
…
-
This Speaker Cleaner App Makes $400K / Month
28 juli 2026 · 9 min
Be a part of the $1K MRR Challenge inside the App Founders Community: Lees meer
https://appfounders.co/
Can a simple speaker cleaning app really make over $400,000 per month?
In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy.
You'll discover how niche apps can become highly profitable businesses, why distribution matters more than ever in the AI era, and how a single keyword can drive meaningful revenue.
You'll learn:
✅ How Clear Wave App generates an estimated $400K/month
✅ The power of niche keywords like "Water Eject."
✅ Why distribution is more important than app development in 2026
✅ App Store Optimization (ASO) opportunities most founders overlook
✅ Simple onboarding and paywall strategies that convert
✅ The Mobile App Distribution First framework for building profitable apps
👇 What niche app should I break down next? Leave a comment below.
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
You can also watch this video here:
https://youtu.be/5-V1GBcCv7M
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.
Visit appcharg…
-
Why App Store Screenshots Matter for ASO
25 juli 2026 · 1 uur 12 min
Your App Store screenshots can make or break your conversion rate. Lees meer
In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale.
She'll share how developers can create professional, high-converting App Store screenshots without hiring a designer or spending hours in design tools.
We'll cover her journey from indie app founder to AppScreens, what actually drives installs, the most common screenshot mistakes developers make, and best practices for App Store Optimization (ASO), Custom Product Pages (CPPs), and Product Page Optimization (PPO).
Whether you're launching your first app or looking to improve your existing App Store listing, you'll leave with practical strategies you can implement immediately to increase conversions and drive more downloads.
You will discover:
✅ Why App Store screenshots have become more important than ever
✅ How to create professional screenshots without design experience
✅ Best practices for high-converting App Store visuals
✅ How to optimize screenshots for Custom Product Pages (CPPs)
✅ How AppScreens helps indie developers build App Store assets in minutes
Learn More:
Trusted by more than 100K developers and ASO experts worldwide.
Try it free:
https://appscreens.com/?via=am
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
Join 100+ app founders on App Founder Community:
https://appfounders.co/
You can also watch this video here:
https://youtube.com/live/QC-eg48-2ao
*********************************************
SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*****…
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How to Create App Store Screenshots That Get More Downloads
21 juli 2026 · 22 min
Try: Lees meer
https://appscreens.com/
Want to increase your App Store downloads by 30% without changing your keywords or running more ads?
In this video, Steve P. Young breaks down the exact App Store screenshot strategy that helped one app increase downloads by 30% through a simple screenshot A/B test.
You'll learn why screenshot designs are often more important than App Store Optimization (ASO) keywords for converting App Store visitors into downloads.
Steve also shares real examples from successful apps, explains what users actually respond to, and walks through how to create and localize high-converting App Store screenshots in minutes using AppScreens.
You'll learn:
✅ The App Store screenshot A/B test that increased downloads by 30%
✅ The best practices for localizing screenshots
✅ How to highlight your app's unique selling proposition (USP)
✅ The best way to upload screenshots
If you're serious about App Store Optimization (ASO), remember this:
Ranking gets users to your product page. App Store Screenshot designs convince them to download.
🎁 Special Offer
Comment "A" or "B" on this video, and the first 10 comments will get 3 months FREE of AppScreens.
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
Join 100+ app founders on App Founder Community:
https://appfounders.co/
You can also watch this video here:
https://youtu.be/x41YQ11Regg
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
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Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a dir…
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Apple’s 2025 App of The Year
18 juli 2026 · 1 uur 10 min
Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook. Lees meer
In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards.
Drawing from her experience leading growth at companies like Lifesum, Preglife, and now Tiimo, Clémence shares how successful apps leverage Apple's ecosystem to increase visibility, drive more downloads, and build sustainable long-term growth.
You'll learn how to make the most of In-App Events, App Store Nominations & Editorial opportunities, Apple's frameworks, the app nomination process, and the strategies that help apps stand out and earn Apple's attention.
Whether you're building a new iOS app or looking to accelerate the growth of an existing one, this is a conversation you won't want to miss.
You will discover:
✅ How to leverage Apple's ecosystem to grow your app
✅ Best practices for In-App Events that actually get noticed
✅ How Apple's editorial features and nominations work
✅ Apple frameworks and tools that can improve discovery
✅ Growth strategies used by leading subscription apps
Learn More:
Check out: Tiimo
https://www.tiimoapp.com
📈 Need help growing your app?
https://appmasters.com
You can also watch this video here: https://youtube.com/live/i7yWr-QxxSk
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
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Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot…
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The Web2App Playbook: Scale Your App Without App Store Limits
14 juli 2026 · 28 min
Join our community of App Founders: https://appfounders.co/ Lees meer
Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web.
In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to improving attribution, increasing cash flow, and unlocking more flexible pricing strategies, you'll learn why top app companies are investing heavily in web funnels.
Steve also analyzes successful web2app funnels from companies like Coursiv, shares real conversion optimization examples, and explains the checkout strategies that are driving higher revenue today.
If you're building a subscription app, AI app, SaaS product, or consumer mobile app, this is the web2app tutorial you can't afford to ignore.
You'll learn:
✅ Why Web-to-App is one of the fastest-growing acquisition channels
✅ The best-performing Web2App landing page strategies
✅ Why long-form paywalls outperform short ones on the web
✅ Tripwire offers, upsells, and downsells that increase revenue
✅ How to optimize Meta Ads and Google Ads for Web-to-App campaigns
✅ Real examples from successful multi-million dollar app businesses
Whether you're launching a new app or scaling an existing one, these strategies can help you grow downloads, improve monetization, and build a more sustainable app business.
Check out: https://www.paddle.com/
Want to work with us to grow your apps faster & efficiently?
http://www.appmasters.com/
You can also watch this video here: https://youtu.be/m5xmwkV4HgM
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the l…
-
The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy
11 juli 2026 · 58 min
What if the future of app monetization doesn't happen inside the App Store? Lees meer
According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown into a $17 billion market in mobile gaming, and the biggest winners are seeing 35% higher revenue while building stronger relationships with their users.
In this episode, we’re joined by David Stelzer, Chief Strategy Officer at Appcharge to break down one of the biggest shifts happening in mobile app monetization.
David shares why leading game publishers are rapidly adopting direct-to-consumer strategies, how recent platform policy changes accelerated the movement, and why categories like AI, fitness, education, lifestyle, and subscription apps may be next.
If you're building apps in 2026, understanding DTC may become one of the most important strategic advantages you can develop.
You will discover:
✅ Why direct-to-consumer monetization has grown into a $17B opportunity in mobile gaming
✅ Why DTC is about much more than avoiding the 30% app store fee
✅ The lessons that AI, fitness, education, and subscription apps can apply today
✅ Why the next wave of app growth may happen outside traditional app stores
Learn More:
Download the Report:
Direct-to-Consumer is Already a $17 Billion Market in Mobile Gaming
https://www.appcharge.com/DTC-is-already-a-17b-market-report
Appcharge:
https://appcharge.com
📈 Need help growing your app?
https://appmasters.com
You can also watch this video here: https://youtube.com/live/u37DhDKj0Yk
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
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Follow us:
YouTube: AppMasters.co…
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Subscription Apps Making 10x More With This One Trick
7 juli 2026 · 21 min
You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features. Lees meer
Steve breaks down real case studies, including:
✅ A simple onboarding change that increased revenue by 21%
✅ The 3 screens before the paywall that boosted trial activations by 56%
✅ Why hard paywalls continue to outperform for many subscription apps
✅ Reverse trial strategies that generated 10x higher conversions
✅ How one app increased ARPU by 30% with a tiny onboarding tweak
✅ Paywall pricing experiments that improved overall sales
Whether you're building a consumer subscription app, scaling a SaaS product, or optimizing your mobile growth funnel, these proven monetization insights can help you increase revenue immediately.
👇 Which paywall strategy has worked best for your app? Leave a comment below.
📈 Need help growing your app?
https://appmasters.com
You can also watch this video here: https://www.youtube.com/watch?v=2soA7LyyQ64
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
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Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more
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Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonu…
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The #1 Thing Preventing Your App From Scaling Faster
30 juni 2026 · 14 min
Most app founders think growth is limited by creatives, ASO, or ad performance. Lees meer
But there's another problem that quietly kills scale: cash flow.
In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing faster.
You'll Learn:
✅ Why profitable apps still run out of cash
✅ A real example from our own app portfolio
✅ How spending $9,000 generated over $10,800 in proceeds
✅ Why many large apps operate with thin margins
✅ How to reinvest revenue faster instead of waiting for monthly payouts
✅ How Adapt Finance helps subscription apps unlock cash flow weekly
✅ A case study of a developer scaling from $5K to $80K in revenue
If you're building a subscription app and trying to scale with paid acquisition, understanding cash flow may be even more important than finding the next winning ad creative.
🚀 Learn more about Adapt Finance:
https://adapty.io/finance
📈 Need help growing your app?
https://appmasters.com
You can also watch this video here: https://www.youtube.com/watch?v=oB1XBrnSq_w
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit app…
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ASO-First Vibe Coding - Stop Building Apps Nobody Wants
27 juni 2026 · 1 uur 4 min
Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring. Lees meer
The problem? A bigger wasteland of AI slop with no distribution.
In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another feature.
You'll learn how to find app ideas based on demand, simple paywall tweaks that can dramatically increase revenue, and why building with a distribution-first mindset will separate your app from the rest of the AI slop.
If you're thinking about building an app with AI, this is the conversation I wish somebody had with me before I got started.
You’ll learn:
✅ How to find app ideas based on keywords people are already searching for
✅ Why distribution matters more than features in the age of AI
✅ Simple paywall and pricing changes that can multiply revenue
✅ Why some apps making six figures a month are ridiculously simple
👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience!
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
You can also watch this video here: https://youtube.com/live/wwmhgU9yZwA
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment…
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Copy Our $70,000/Month Apple Ads Strategy
24 juni 2026 · 23 min
Want better results and ROI from your Apple Search Ads? Lees meer
In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.
You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth.
Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026.
You'll learn:
✅ The 2 Apple Ads campaigns every app should start with
✅ How we structure accounts managing $70K+ monthly spend
✅ Campaign setup best practices for 2026
✅ Common Apple Search Ads mistakes to avoid
✅ How to improve efficiency and scale profitable growth
✅ When to expand beyond the initial campaign structure
Industry Report Mentioned:
AppsFlyer Performance Index:
https://www.appsflyer.com/resources/reports/performance-index/
Need help growing your app?
Visit App Masters for app growth consulting, ASO, Apple Ads, and monetization strategies:
https://www.appmasters.com
You can also watch this video here: https://youtu.be/q3JuNLUKL1U
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*********************************************
Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction.
Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform.…
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From $50 In The Bank To Multi-Million-Dollar Exit
20 juni 2026 · 1 uur 29 min
What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026? Lees meer
In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup Journy to Hopper. shares the lessons she learned building Journy from the ground up, raising capital, navigating the founder journey, and ultimately selling the company to Hopper.
We dive into the realities of startup fundraising, why founders get stuck in the "need traction to raise money, need money to get traction" cycle, and how today's founders can leverage personal branding and social media to accelerate growth.
If you're a founder struggling with growth, fundraising, or the emotional rollercoaster of building a business, this is a must-watch.
A candid conversation filled with real lessons, mindset shifts, and the kind of "mental therapy" every entrepreneur needs from time to time. 🚀
You will discover :
✅ How Susan raised capital for Journy in the early stages
✅ The biggest mistakes founders make when fundraising
✅ How to find product-market fit without burning cash
✅ How social media can accelerate growth for consumer apps
✅ The behind-the-scenes story of selling Journy to Hopper
✅ Advice for first-time founders raising money in today's market
Learn More:
Check out: www.theevolvedfounder.com
Follow Susan: https://www.instagram.com/susan_ho/
Connect with Susan: http://linkedIn.com/in/shuchenho
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
You can also watch this video here: https://youtube.com/live/FdansjRpR7I
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
*******…
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The Untapped Ad Revenue Opportunity for Mobile Apps
13 juni 2026 · 1 uur 1 min
Most app publishers are leaving ad revenue on the table, especially in under-monetized regions. Lees meer
In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad monetization strategies, how localized demand impacts publisher revenue, and why emerging markets represent one of the biggest untapped growth opportunities for mobile apps.
We’ll explore real case studies, monetization trends, and practical ways app publishers can improve ad performance without increasing downloads.
Whether you’re running a gaming app, utility app, fintech product, or subscription business, this session will help you better understand how to maximize ad revenue across global markets.
We’ll also do live app monetization audits and discuss actionable opportunities publishers can implement immediately.
You will discover:
✅ Modern app ad monetization strategies for 2026
✅ The hidden revenue opportunity in under-monetized regions
✅ Ways to increase ad revenue without increasing installs
✅ Common mistakes publishers make with monetization
✅ Emerging market opportunities for gaming & mobile apps
Learn More:
🚀 Yango Ads is offering 20% revenue boost bonus.
Sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus
This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
You can also watch this video here: https://youtube.com/live/-ERJj_nUpas
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below: https://bit.ly/4uvoHGM
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Follow us:
YouTube: AppMasters.com/Yo…
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Hidden Revenue Levers for Higher ROAS & LTV
9 juni 2026 · 11 min
In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization. Lees meer
Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically increase trial activations, trial-to-paid conversion rates, retention, and overall revenue.
If you're building a subscription app, SaaS app, AI app, or mobile startup, this session is packed with practical insights you can implement immediately.
You'll Learn:
✅ Why your paywall should be inside onboarding
✅ The “3 Screen Paywall” strategy is increasing trials by 56%+
✅ Paid intro offers vs free trials
✅ Reverse trials that boosted conversions 10X
✅ Discount pricing psychology that increases revenue
✅ Real monetization experiments from top apps
Whether you're focused on ASO, user acquisition, subscriptions, retention, or app growth, these monetization insights can help you scale faster.
👇 Let me know in the comments:
What monetization strategy has worked best for your app lately?
Check out more such interesting talks from AppsFlyer MAMA San Francisco 2026:
https://www.appsflyer.com/events/mama-san-francisco-2026/
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
You can also watch this video here:
https://youtu.be/bg0_DavI-DE
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
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Yango Ads is offering 20% revenue boost bonus, sign up here:
https://yango-ads.com/adnetwork/bonus20?utm_sou…
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Generative Engine Optimization (GEO): Grow Downloads With AI Search
6 juni 2026 · 1 uur 22 min
Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize. Lees meer
In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more.
As more users ask AI tools for recommendations, app makers need to understand how these systems choose which apps and brands to surface.
David shares practical strategies app founders can implement immediately to improve visibility across AI-powered search experiences, and how GEO can complement your ASO.
David will also share practical strategies app founders can implement immediately, plus real-world examples and a live visibility audit for some apps.
You will discover:
✅ How ChatGPT, Gemini & Claude recommend apps
✅ The future of AI-powered app discovery
✅ Practical GEO strategies app makers can implement this week
✅ What changes over the next 12–24 months as AI reshapes search
Learn More:
Check out:
https://www.brandviz.ai/
Work with us to grow your apps faster & cheaper:
http://www.appmasters.com/
You can also watch this video here:
https://youtube.com/live/lRbvILrIcG0
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
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Yango Ads is offering 20% revenue boost bonus, sign up here:
https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus.
This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!
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Follow …
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How U-Haul Saved $3M By Adding This One Simple Feature
2 juni 2026 · 7 min
Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies helping millions of customers during one of the most stressful moments in life: moving. Lees meer
David shares how a simple UX improvement inside the U-Haul app eliminated over 600,000 customer support phone calls and saved the company nearly $3 million in operational costs, proving that the best app growth strategies aren’t always powered by AI.
You’ll also learn how U-Haul leverages first-party customer data, improves mobile app onboarding, reduces friction, and creates personalized customer experiences at scale.
If you’re building an app in 2026, this conversation is packed with actionable lessons on app UX, retention, customer experience, and mobile growth.
You'll Learn:
✅ How U-Haul saved millions with one app feature
✅ Why reducing friction increases customer retention
✅ The power of simple UX improvements
✅ App growth lessons from a household brand
✅ Why customer reviews reveal your best product roadmap
Learn more about AppsFlyer's new Mobile Measurement:
https://bit.ly/4u8OpRh
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
You can also watch this video here:
https://youtu.be/V6pwcHqs7X0
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
*********************************************
Yango Ads is offering 20% revenue boost bonus, sign up here:
https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus.
This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps…
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7 Ad Monetization Hacks Top Apps Use in 2026
26 mei 2026 · 15 min
Are you leaving money on the table with your app monetization strategy? Lees meer
In this video, Steve P. Young breaks down the ad monetization hacks top gaming and non-gaming apps are using right now to increase revenue, retention, and even app downloads.
Steve also shares real examples from successful apps like Spotify, Netflix, Fun Run, and Cleanup, plus insights from AppsFlyer’s latest subscription trends report showing why the future of app monetization is a blended model.
You’ll Learn:
✅ The best rewarded ad strategies for apps
✅ How to monetize free users without hurting retention
✅ Why hybrid monetization models are winning in 2026
✅ Monetization tactics for gaming & non-gaming apps
✅ Why subscription apps are now adding ads
If you’re an app founder, indie developer, mobile marketer, or monetization manager, this video will give you actionable ideas you can test immediately to grow your app business.
🚀 Yango Ads is offering 20% revenue boost bonus.
Sign up here:
https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus.
This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
You can also watch this video here:
https://youtu.be/xhMCZM07j1w
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SPONSORS
The app growth playbook is changing fast.
AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.
Download it free from the link below:
https://bit.ly/4uvoHGM
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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MAU Vegas 2026 Debrief: AI, Growth & What Actually Worked
23 mei 2026 · 1 uur 4 min
Steve P. Young just got back from MAU Vegas 2026, slightly jet-lagged, heavily caffeinated, and loaded with fresh insights on app growth, AI, monetization, onboarding, and the strategies mobile leaders are quietly using right now. Lees meer
In this special debrief episode, Steve breaks down the biggest trends, smartest tactics, and most interesting conversations from MAU Vegas, including the app growth strategies that work… until everyone starts copying them.
From AI-powered creatives and onboarding psychology to monetization experiments and distribution tactics, this session is packed with practical takeaways for app founders, marketers, and growth teams looking to stay ahead in 2026.
Couldn’t make it to MAU this year? Don’t worry, this episode brings the best insights, lessons, and “hallway conversations” straight to you. 🍸📱
You will discover:
✅ The biggest app growth trends from MAU Vegas 2026
✅ AI tools and workflows top app marketers are using
✅ What’s working right now in onboarding and monetization
✅ App Store Optimization (ASO) and paid acquisition insights
Learn More:Join the App Founder’s Community:
www.appfounders.co
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
You can also watch this video here:
https://youtube.com/live/RUBikjOskG8
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SPONSORS
Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages →
https://bit.ly/46O7Wgd
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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This Fitness App Makes $200K a Month Using Only AI Video Ads
19 mei 2026 · 13 min
In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles. Lees meer
We analyze how AI-generated creatives are outperforming traditional ads, why web-to-app checkout flows are becoming the dominant monetization strategy, and how leading apps are combining paid acquisition with optimized conversion funnels to increase revenue.
You’ll learn:
✅ How AI video ads are transforming Meta ad performance
✅ Why web-to-app funnels improve monetization and scalability
✅ How successful apps structure distribution in 2026
✅ Creative strategies that reduce fatigue and increase engagement
✅ How to think about monetization beyond the App Store
Learn More:
Create high-converting UGC instantly:
https://www.createugc.ai/avsf
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
You can also watch this video here:
https://youtu.be/rtitCwbHPms
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SPONSORS
Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages →
https://bit.ly/46O7Wgd
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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The App Distribution & Monetization Trends in 2026
16 mei 2026 · 1 uur 6 min
In this solo episode, Steve P. Young breaks down the latest trends in app monetization and distribution, sharing insights from recent industry discussions, including key takeaways from the Business of Apps event. Lees meer
Steve will also answer audience questions related to apps, business growth, monetization, and scaling strategies, and share practical insights you can apply immediately to increase downloads, improve retention, and grow revenue.
Whether you're a founder, indie developer, or growth marketer, this episode will help you refine your onboarding flow, paywall strategy, and pricing model for better conversion and long-term success.
You’ll learn how to build a high-performing strategy around:
✅ Onboarding optimization
✅ Pricing strategy for apps
✅ Distribution channels (ASO, paid ads, partnerships)
✅ User acquisition trends
✅ Industry shifts shaping 2026
Learn More:
Join the App Founder’s Community:
https://appfounders.co/
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
You can also watch this video here:
https://youtube.com/live/sqopVyCWzYo
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SPONSORS
Want to know what ads your competitors are running right now?
SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.
Check it out at
https://www.socialpeta.com/
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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages →
https://bit.ly/46O7Wgd
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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Why Most Apps Are Failing in 2026: 7 Mistakes Killing Your App Success
12 mei 2026 · 24 min
Before you build your app in 2026, watch this. 🚨 Lees meer
In this video, we break down 7 deadly app development mistakes that can destroy your app before it even gets traction, and how to avoid them.
If you’re working on a startup, SaaS, or mobile app idea, these insights will save you time, money, and months of frustration.
You’ll learn how to approach app development, UI/UX, marketing, and monetization the right way, especially in today’s AI-driven world.
You’ll Learn:
✅ Why solving one problem is key to app success
✅ How AI tools are changing app development forever
✅ Hidden ways to save thousands in startup expenses
✅ How to design for conversions (not just looks)
✅ Why UI/UX is your biggest competitive advantage
🔗 Resources & Links:
👉 B7 Dev:
https://b7dev.com
👉 Work with us to grow your apps faster & cheaper:
https://www.appmasters.com
You can also watch this video here:
https://youtu.be/SHctL0V73BE
*********************************************
SPONSORS
Want to know what ads your competitors are running right now?
SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.
Check it out at
https://www.socialpeta.com/
*********************************************
Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages →
https://bit.ly/46O7Wgd
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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How He 3X’d Install-to-Paid in a Niche Fitness App Category
9 mei 2026 · 1 uur 27 min
In this episode, we break down a real app growth case study with Michael Durst, Founder of FaithFull AI Nutrition Tracker, focused on helping users improve their health through AI-powered tracking and smart insights. Lees meer
Michael will share the real strategies he used to increase his app’s install-to-paid conversion from 2.25% to 6.81% in just 6 months. This is a deep dive into the exact strategies, experiments, and psychology behind that growth, including onboarding, A/B testing, paywalls, and Meta Ads.
If you want to increase revenue without increasing installs, this is the playbook
You will discover:
✅ The onboarding system that helped 3X conversions
✅ A/B testing frameworks that impact real revenue
✅ Paywall optimization: pricing, framing & positioning
✅ Why small tweaks can lead to massive growth
✅ Meta Ads strategies that bring in high-converting users
✅ How to align ads → onboarding → paywall for better LTV
Learn More :
Website:
www.faithfull.ai
LinkedIn:
https://www.linkedin.com/in/michaelkdurst/
Instagram:
https://www.instagram.com/mike.k.durst
Work with us to grow your apps faster & cheaper:
https://www.appmasters.com/
You can also watch this video here:
https://youtube.com/live/4JtMp7Hkwb8
*********************************************
SPONSORS
Want to know what ads your competitors are running right now?
SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.
Check it out at
https://www.socialpeta.com/
*********************************************
Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages →
https://bit.ly/46O7Wgd
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters******…
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3 Critical Mistakes Killing Your App Engagement
5 mei 2026 · 16 min
Struggling with low app engagement or high churn? Lees meer
In this video, we break down 3 critical deep linking mistakes that are silently killing your app growth, and exactly how to fix them. 🚀
Learn how to improve user onboarding, retention, and activation using proven deep linking strategies backed by real data. From seamless onboarding flows to powerful re-engagement tactics, this is a must-watch for any app founder, marketer, or developer looking to scale.
👉 Discover why deep linking can boost Day 30 retention by 110% and how small UX improvements can dramatically increase conversions.
Whether you're building a fitness app, fintech app, or SaaS product, these strategies will help you turn more users into loyal customers.
Learn more about web-to-app challenges on the AppsFlyer blog -
https://bit.ly/4ecHx06
Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages →
https://bit.ly/46O7Wgd
Work with us to grow your apps faster & cheaper:
https//www.appmasters.com/
You can also watch this video here:
https://youtu.be/3DvJPZdcrZA
*********************************************
SPONSORS
Want to know what ads your competitors are running right now?
SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.
Check it out at
https://www.socialpeta.com/
*********************************************
Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************