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Live App Growth Coaching: Scaling Apps in 2026

2 mei 2026 · 1 uur 9 min
Afspelen

Join us for a LIVE coaching call with Gary Levitt, co-founder of Future Moments, where we break down real strategies to grow apps in today’s competitive market. Lees meer

Gary Levitt is a musician, audio engineer, comedian, and entrepreneur. He is the co-founder of Future Moments, a company behind 11+ apps designed to help creators improve audio and video production.

Today, we’re diving deep into what actually works when it comes to app growth, influencer marketing, and scaling across iOS and Google Play.

This is not theory, it’s a real, behind-the-scenes strategy session.

Must-watch session for those who are building an app in 2026.

You will discover :

✅ How to use influencer marketing to grow your app

✅ Key differences between iOS vs Google Play growth strategies

✅ How to position and market niche apps in 2026

✅ What most app founders get WRONG about growth

✅ Live feedback, strategy, and optimization tips

Learn More:

Website: https://future-moments.com

App Portfolio: https://apps.apple.com/us/developer/future-moments/id895157892

YouTube: https://www.youtube.com/@FutureMoments

Twitter/X: https://x.com/garygarylevitt

Instagram: https://www.instagram.com/garygarylevitt

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: ⁠⁠https://youtube.com/live/1Lg8sjqyYXw

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user …
Live App Store Optimization Tutorial (ASO)

28 april 2026 · 34 min
Afspelen

Want to know how to actually grow your app with App Store Optimization (ASO)? Lees meer

In this video, you will see Steve do ASO live, so you can see our exact process for optimizing apps for more downloads and revenue.

We collaborate with indie developer Flo to audit his app and reveal our full App Store Optimization process, from keyword research to monetization strategy.

You’ll Learn:

✅ The exact ASO framework we use for clients

✅ How to choose low competition & high traffic keywords

✅ How to increase rankings using data-driven ASO

✅ Monetization tips (paywalls, pricing, trials)

✅ How to optimize screenshots for higher conversions

Key Takeaways:

Most apps don’t fail because of bad ideas…

They fail because of poor ASO and a weak keyword strategy.

This video shows you how to fix that, step by step.

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: ⁠⁠https://youtu.be/m09QYqWsodQ

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd
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Follow us:

YouTube: ⁠AppMasters.com/YouTu…
This Sleep Sounds App Makes $800K a Month (Copy Their Onboarding)

21 april 2026 · 11 min
Afspelen

Want to know how a sleep sounds app is generating up to $800K/month? Lees meer

In this video, Steve P. Young breaks down the BetterSleep app and reveals the exact onboarding, paywall, and monetization strategies driving massive revenue.

If you're building an app, this teardown will show you how to increase conversions, improve retention, and maximize monetization using proven techniques.

You'll learn:

✅ The onboarding flow that boosts conversions with sound & personalization

✅ Why social proof before the paywall can increase revenue

✅ How to use data-driven onboarding questions for better marketing

✅ The power of cross-promotion (BetterSleep x BetterHelp strategy)

✅ Why forcing email capture after paywalls can increase LTV

✅ Real examples of paywall flows, discounts, and trial strategies

Most apps leave money on the table because of poor onboarding and weak paywalls.

This app shows how small UX decisions can lead to massive revenue gains.

If you're an app founder, marketer, or growth team looking to improve onboarding, increase conversions, and learn proven monetization strategies from top-performing apps, this is a must-watch.

🔗 Resources & Links:

👉 Check out BetterSleep: https://apps.apple.com/us/app/bettersleep-relax-and-sleep/id314498713

Avail the 50% off on the community annual plans:👉 www.appfounders.co🎟️ Use the code: HDBSTEVE50

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: https://youtu.be/8afSYJU-y8s⁠⁠

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SPONSORS

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠⁠B7dev.com

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments.…
The Secret User Psychology Behind 100M Users’ App

18 april 2026 · 1 uur 8 min
Afspelen

What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology? Lees meer

In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow.

From launch to retention to revenue, Colin shares the exact psychological frameworks that drive user behavior, and how you can apply them to your own app today.

A must-watch session for app founders, product managers, and growth teams who want to understand user psychology and build apps that drive retention, engagement, and revenue.

PS: This episode is extra special as both Steve and Colin are celebrating their birthdays, so expect some fun moments along the way!

You will discover:

✅ The 3 core levers to grow any app (paywalls, monetization, retention)

✅ The “Magic Moments” framework that creates addictive user experiences

✅ The psychology behind why users stay, pay, and come back

✅ Real lessons from scaling apps to millions of users

Learn More:

Colin’s book: colinhodge.com/book

Connect with Colin: linkedin.com/in/ckbhodge

Avail the 50% off on the community annual plans:👉 www.appfounders.co🎟️ Use the code: HDBSTEVE50

You can also watch this video here: ⁠https://youtube.com/live/f-K7I3KnFns

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SPONSORSStill designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: ⁠https://appscreens.com/?via=am

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Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across…
How to Create High-Converting AI UGC Ads in Minutes (No Creators Needed)

14 april 2026 · 14 min
Afspelen

Most apps don’t fail because of bad ads… Lees meer

They fail because they don’t produce enough winning creatives.

In this video, I’ll show you how to create high-converting UGC-style ads using AI, without hiring creators, managing influencers, or wasting weeks on production.

This tool lets you generate dozens of ad creatives in minutes, so you can test faster, scale faster, and finally crack paid acquisition.

You’ll Learn:

✅ Why most ad campaigns fail due to a lack of creative volume

✅ How to generate UGC-style ads with AI avatars

✅ The exact workflow to test scripts, hooks, and creators at scale

✅ How to improve ROAS with faster iteration

✅ How to validate winning scripts before hiring real creators

Key Takeaway:

The game isn’t just about better ads…

It’s about producing more winning variations faster than your competitors.

AI lets you test 10x more creatives without the headache.

This video is perfect for app founders, marketers, agencies, and e-commerce owners who want to scale paid ads faster without relying on expensive or slow UGC creators.

Learn More:

Create high-converting UGC instantly: https://www.createugc.ai/avsf

Some AI UGC videos created with CreateUGC:

CreateUGC Videos

You can also watch this video here: https://youtu.be/IHy4Xwl9o6g⁠⁠

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SPONSORS

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠⁠B7dev.com

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, indepe…
How to Build an App Studio by Buying Apps [The Wall Street Playbook]

11 april 2026 · 1 uur 14 min
Afspelen

In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever. Lees meer

We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.

Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app.

If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you.

You will discover:

✅ Why buying apps can outperform building

✅ How to evaluate apps before acquiring them

✅ When to double down vs kill an app

✅ The full app acquisition process (step-by-step)

Learn More:

🌐 BlueThrone: https://bluethrone.io/

👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/

🐦 Twitter/X: https://x.com/alwaysjoshp

You can also watch this video here: ⁠⁠https://youtube.com/live/B06YNXmPXSE

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

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Ready to take action? Start exp…
The Productivity App That Actually Stops Procrastination (Wisey App Review)

7 april 2026 · 12 min
Afspelen

Looking for a productivity app that actually helps you stop procrastinating and get things done? Lees meer

In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results.

But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement, retention, and even increase your chances of getting featured by Apple.

You’ll Learn:

✅ How Wisey combines education & productivity tools to increase retention

✅ Why paid intro offers can outperform traditional subscriptions

✅ The onboarding flow that drives user commitment and engagement

✅ How tracking productivity patterns can improve user outcomes

This video is perfect for app founders, product managers, and anyone looking to improve productivity, reduce procrastination, or build apps with stronger retention and monetization.

Learn More:

👉 Try Wisey here: https://tinyurl.com/359dfz3s

More about Wisey: If you are looking for an honest Wisey app review or wondering if Wisey is worth it in 2026, this video covers everything from the Wisey focus timer to its unique approach as a prioritization app. I compare it to other task management apps to see if it’s truly the best focus app for deep work in 2026.

You can also watch this video here: ⁠https://youtu.be/mgvfgUGhgyQ

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SPONSORS

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠B7dev.com

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Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

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AI Apps & $6B Trends: What’s REALLY Working in 2026

4 april 2026 · 1 uur 5 min
Afspelen

In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide. Lees meer

Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets.

Must watch, if you're building, growing an app, or finding what to build next.

You will discover:

✅ Why micro-drama apps grew 126% YoY and how to replicate their success

✅ The rise of AI apps (Chat, Companions) and winning growth angles

✅ How to find winning creatives and spy on competitors using SocialPeta

✅ Top-performing ad creatives across regions (and why they work)

Learn More:

Planning to scale your app or game globally?

SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence.

Start your data-driven expansion at https://www.socialpeta.com/.

You can also watch this video here: ⁠⁠https://youtube.com/live/_ELbpz39hzE

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

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Ready t…
This Self-Improvement App Might Kill MasterClass: RiseGuide Review (2026)

31 maart 2026 · 21 min
Afspelen

Looking for a self-improvement app that actually helps you improve your memory, focus, and communication skills? Lees meer

In this video, we break down RiseGuide, a powerful personal development app designed to help you train your brain, build better habits, and become a more confident communicator.

You’ll discover:

✅ How RiseGuide uses personalized onboarding to tailor your learning experience

✅ Why long-form onboarding flows can improve engagement in education apps

✅ How the app structures lessons to improve memory retention and focus

✅ The role of interactive learning, quizzes, and habit-building systems

Steve also shared insights on:

👉🏻 Best practices for self-improvement and learning apps

👉🏻 How to structure content for daily habit formation

👉🏻 What app founders can learn from RiseGuide’s user experience

This is a must-watch if you are app founders building education, productivity, or self-improvement apps or growth teams aiming to optimize onboarding and user engagement, as well as those who want to improve their memory, focus, or communication skills.

🔗 Learn More👉 Try the app: https://riseguide.com

You can also watch this video here: ⁠https://youtu.be/3NN4qlM_2aY

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠⁠https://encorekit.com/

*********************************************

Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their …
Build Better Paywalls with AI

28 maart 2026 · 57 min
Afspelen

This week, we’re joined by Trent Hommeyer, Founding Growth Product Manager at Helium, a powerful platform helping app founders build, test, and optimize high-converting paywalls faster than ever. Lees meer

In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside your app.

If you're serious about improving conversions and revenue, this is a must-watch deep dive into real paywall experiments that actually work.

You will discover:

✅ How to build high-converting paywalls using AI (live demo)

✅ The craziest paywalls that surprisingly work

✅ Real-time paywall ideas from the audience (and building them live)

✅ Creative monetization experiments most apps aren’t using

Learn More:

Get more out of your paywall with:

https://tryhelium.com/

You can also watch this video here: https://youtube.com/live/Mhp8Cw93JR8

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠⁠https://encorekit.com/

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Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠
…
App Monetization Tactics No One Is Talking About

24 maart 2026 · 16 min
Afspelen

Want to convert more free users into paying customers? Lees meer

In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue.

If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall revenue.

You’ll learn:

✅ 3-Screen Paywalls that increase subscription conversions

✅ Trial-to-Discount Strategy to convert hesitant users

✅ Paid Intro Offers that outperform free trials

✅ Reverse Trials that turn free users into paying subscribers

✅ Pay-What-You-Want Pricing to increase purchase conversions

If you're struggling with low trial conversion, weak paywalls, or too many free users, these tactics can help you unlock new revenue from your existing user base.

Want access to the full video course?

Join 100+ app founders sharing what’s working in app growth, app marketing, and monetization strategies:

https://appfounders.co

Watch - How a Solo Founder Built a $30K/Month App with 5.2M Installs:

https://youtube.com/live/jN6e9sSyaoo?feature=share

You can also watch this video here:

https://youtu.be/FWF_AbsR0qc

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

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Ready to take ac…
How One Validated App Idea Turned Into a $70K/Month App

21 maart 2026 · 1 uur 36 min
Afspelen

Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked. Lees meer

Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness app generating $80K+ per month.

After years of failed ideas, bad product decisions, and zero traction, everything changed when Vadim focused on validating ideas faster, testing onboarding and monetization aggressively, and building a personal brand that now reaches 400K+ followers on social media.

In this episode, Vadim shares the real story behind the growth of KBMH, from launching fast with landing pages to running nonstop monetization experiments and even how a mistake in his cancellation flow generated a $40K revenue spike.

If you're building an app, validating a new idea, or trying to scale revenue, this conversation is packed with real lessons from the trenches.

You will discover:

✅ The landing page strategy he uses to validate app ideas before building

✅ Onboarding and monetization experiments that drove 15% trial-to-paid conversion

✅ The accidental $40K revenue spike caused by a cancellation flow mistake

✅ Why simple ad creatives outperform polished ads

Learn More:

Explore the KBMH App

https://kbmh.app

Follow Vadim on Instagram

https://www.instagram.com/vadim.kettlebell/

You can also watch this video here: https://youtube.com/live/eZGIcL-IvWY

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Want to know what ads your competitors are running right now?

SocialPeta gives…
The Simplified App Analytics Tool Every Indie Dev Needs

17 maart 2026 · 7 min
Afspelen

App Store Connect shows a lot of data, but it’s not always easy to understand. Lees meer

In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams.

AppSignals simplifies your App Store analytics and shows the most important app growth metrics in one clear dashboard.

Instead of digging through complicated reports, you can instantly see some important app metrics.

If you're building or scaling an app and want a clear view of your installs, conversions, and revenue, this tool is designed to make app analytics much easier.

Try it here 👇🏻

Use code EARLYBIRD to unlock the Lifetime Growth Plan for just $49 (normally $199), perfect if you want early access and to share feedback:
⁠https://appsignals.io?utm_source=podcast

You can also watch this video here: https://youtu.be/9IkraI0u4hE

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

14 maart 2026 · 1 uur 14 min
Afspelen

In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted. Lees meer

We’re joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key insights from the report.

The study analyzes 75,000+ apps and more than $11B in revenue across over a billion transactions, revealing what’s actually working in today’s subscription economy.

One of the most surprising findings: apps launched before 2020 still generate nearly 70% of all subscription revenue, even though thousands of new apps are launched every month.

If you’re building or growing a subscription app, these benchmarks will help you understand where you stand and which levers can truly move revenue.

You will discover:

✅ Why the top 25% of apps grew 80%+ while the bottom quartile shrank

✅ Why hard paywalls convert 5× better than freemium

✅ The surprising truth about AI apps: higher revenue but worse retention

✅ The growing importance of web-to-app funnels and web revenue

✅ Benchmark metrics like conversion rates, RPI, and retention

Learn More:

Connect with David:

https://www.linkedin.com/in/drbarnard/

State of Subscription Apps 2026:

https://www.revenuecat.com/state-of-subscription-apps/?utm_source=appmasters&utm_medium=youtube

You can also watch this video here: ⁠⁠https://youtube.com/live/8Tk_EHQUeaY

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by addi…
Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

10 maart 2026 · 10 min
Afspelen

Most brands are quietly losing revenue because their web-to-app journey is broken. Lees meer

In this video, Steve P. Young (Founder of App Masters) breaks down:

✅ Why ecommerce apps convert 3X higher than mobile web

✅ How poor deep linking kills installs and revenue

✅ Smart banner mistakes even big brands make

✅ How Nike and Sephora handle web-to-app differently

✅ How to fix your mobile growth funnel today

If you're a growth marketer, lifecycle marketer, CRM manager, or ecommerce brand, this is one of the simplest levers you can pull to:

✅ Increase app installs

✅ Improve onboarding conversions

✅ Reduce cart abandonment

✅ Boost in-app revenue

✅ Create seamless deep linking experiences

We review real examples from Nike and Sephora to show what works, and where even billion-dollar brands leave money on the table.

You’ll also learn how smart deep linking solutions (like AppsFlyer’s deep linking platform) can help you combine:

✅ Direct app install from smart banners

✅ Seamless product-level deep linking

✅ Reduced friction from web to app

✅ Better attribution and analytics

If you’re investing in paid traffic, CRM, email, or SMS but ignoring your web-to-app flow, you’re likely losing significant revenue.

Fix the funnel. Improve the journey. Increase app revenue.

🔗 Learn more about web-to-app challenges on the AppsFlyer blog → https://bit.ly/3Nm5C9w

Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

You can also watch this video here: ⁠⁠

https://youtu.be/3PopKGfRj10
How I Built Multiple $1M+ ARR Product

7 maart 2026 · 1 uur 27 min
Afspelen

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenges. Lees meer

He’s a two-time founder with one successful exit and has grown B2C mobile products to over 1 million users, without a big team or massive funding.

In this session, Zakhar breaks down how he generates and tests hundreds of ad creatives per month, the gamification mechanics that dramatically increased retention and referrals, and how he treats App Store search like a technical optimization problem, not just marketing.

If you're building a consumer app and want practical growth tactics, this episode is packed with real execution frameworks.

You will discover:

✅ How to generate and test hundreds of ad creatives per month with a tiny team

✅ How to treat App Store search like a code optimization problem

✅ Paid growth insights from Meta, TikTok & influencer marketing

Learn More:

Explore Be Hard

👉 https://www.behard.co/

Connect with Zakhar on LinkedIn

👉 https://www.linkedin.com/in/zakhar-azatian/

You can also watch this video here: https://youtube.com/live/TpH3xu-DjqU

*********************************************

SPONSORS

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AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

If you’re advertising your growing mobile app, you need a meas…
How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

3 maart 2026 · 25 min
Afspelen

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? Lees meer

In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares real-world lessons from building, selling, and nearly exiting multiple app businesses, plus what founders must know before attempting a 7-figure exit.

You'll learn:

✅ How to sell apps on Flippa

✅ Common mistakes founders make during exits

✅ When it’s the right time to sell your startup

✅ Why distribution matters more than product

Steve also explains how he scaled App Masters from a side hustle into a 30+ person global team, and why he shifted from selling businesses to acquiring them.

If you’re a startup founder, SaaS operator, app developer, or entrepreneur thinking about selling your company, this episode breaks down the exit process step by step.

🚀 #1 Platform to Buy & Sell Online Business:

https://referral.flippa.com/j7zo8so2ql98

🚀 Join the App Founders Community:

www.appfounders.co

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

You can also watch this video here: ⁠⁠https://youtu.be/Zh1E8ewIddo

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

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If you’re advertising your growing mobile app, you need a measurement p…
App Monetization: Paywalls, Pricing & Revenue Growth Strategies

28 februari 2026 · 57 min
Afspelen

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s MAMA San Francisco 2026. Lees meer

With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it’s about designing the right pricing strategy, structuring trials intelligently, and optimizing every step of the user journey.

Steve will share real examples from top-grossing apps and explain how leading subscription apps are increasing revenue without increasing downloads.

This session is perfect for founders, product managers, and growth teams looking to improve conversions and maximize subscriber lifetime value.

You’ll Learn:

✅ How top apps structure paywalls to increase conversions

✅ The smartest way to use trial-to-discount and paid intro offers

✅ How to recover lost revenue with winback and triggered discount strategies

✅ Pricing psychology tactics that increase ARPU without hurting conversion

Learn More:

Subscribe to the newsletter and get free access to the App Growth Playbook:

https://appmasters.com/appgrowth-playbook/

You can also watch this video here: https://youtube.com/live/m-1TYFoA2sU

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*************************…
App Marketing 101: How to Grow in a Crowded App Market

24 februari 2026 · 18 min
Afspelen

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution. Lees meer

In this video, I break down the single most important factor in app marketing: channel market fit and the 5 distribution channels you should consider to grow your app faster.

If you’re struggling to get downloads, this is the uncomfortable truth about app marketing in 2026.

You’ll Learn:

✅ The #1 mistake founders make in app marketing

✅ Why distribution beats product in 2026

✅ How to use ASO for organic growth

✅ Why Apple Ads is the best starting point

✅ The “get the refund” mindset for growth

✅ A controversial lifetime free growth hack (that still works)

💡 Key Takeaway:

App marketing is about finding your distribution channel first.

Features are easy.

Traffic is hard.

Distribution wins.

If you're serious about growing your app downloads in 2026, focus on channel market fit before writing another line of code.

Want help with your app marketing strategy?

👉 Work with us: https://appmasters.com

👉 Join our founder community: https://appfounders.co

Connect with Ethan Keiser:

https://www.instagram.com/itsethankeiser/

You can also watch this video here: ⁠⁠https://youtu.be/4ivLHY6PcD0

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com…
Lifecycle Experiments That Drive Revenue

21 februari 2026 · 1 uur 2 min
Afspelen

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers. Lees meer

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just acquisition, but to retain and to winback.

We’ll go deep into A/B testing across the user journey, smart winback strategies, and the systems top teams use to improve retention, conversions, and subscriber value without relying on more installs.

If you’re building or scaling a subscription app, this session will help you think beyond surface-level experiments and focus on what actually moves revenue.

You will discover:

✅ What lifecycle experiments every subscription app should be running

✅ How to structure A/B tests beyond onboarding and paywalls

✅ Proven winback strategies that actually bring subscribers back

✅ How smart layers and options increase subscriber conversion

Learn More:

Explore Encore

https://encorekit.com/

You can also watch this video here: https://youtube.com/live/x-JmAZbnD9M⁠⁠

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

*********************************************

If you’re advertising your growing mob…
App Store Optimization: The Proven ASO Framework for 2026

17 februari 2026 · 17 min
Afspelen

Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or managing a big brand, these strategies will help you rank higher on both the Apple App Store and Google Play Store. Lees meer

We cover the exact steps we use at App Masters to help clients find success, from keyword research to conversion rate optimization.

In this ASO tutorial, you will learn:

✅ The most important ASO ranking factors in 2026

✅ How to find low-competition keywords that still drive revenue

✅ The do's and dont's of selecting keywords

✅ Some Real Case Studies:

- $1,600 in revenue in the first 22 days from organic search

- $3,000/month purely from long-tail ASO strategy

- 90+ #1 keyword rankings using low-traffic terms

🔗 Resources:

✅ ASO Mobile (keyword research tool): http://bit.ly/49y6rEP

✅ Work with us: https://appmasters.com

✅ Join our App Founders community: https://appfounders.co

Join us LIVE on YouTube every Friday at 9am PST!

You can also watch this video here: https://youtu.be/ytAKZDh5eHU⁠⁠

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

*********************************************

If you’re advertising your growing mobile app, you need a measurement partner you can actually r…
How to Build Profitable Apps With AI

14 februari 2026 · 1 uur 5 min
Afspelen

AI has fundamentally changed app development. With vibe coding, agentic workflows, and modern AI development tools, what used to take 6 months to build can now be shipped in weeks. Costs are lower than ever. Speed is no longer the bottleneck. Lees meer

But here’s the problem: faster development hasn’t led to better products or stronger app businesses.

In this livestream, we’re joined by Chaim Sajnovsky, Founder of B7 Dev, a development studio that has helped startups go from idea to launch for over a decade.

Chaim brings real-world experience helping founders navigate AI-powered app development, outsourced development teams, and early-stage decision-making. Together, we’ll break down why planning, positioning, and distribution now matter more than code, and why so many founders still fail even when building faster than ever.

You will discover:

✅ How AI reduced app development time and cost by 80%

✅ Why “what to build” is now more important than “how to build.”

✅ How to define your main hypothesis before writing code

✅ Why most of these features don’t drive product-market fit

✅ AI tools founders are using right now (including Claude Code)

Learn More:

https://www.linkedin.com/in/chaim-sajnovsky-5003494/

http://www.b7dev.com/

You can also watch this video here: ⁠⁠https://youtube.com/live/unb8p-5MkuA

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SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins wit…
This AI Photo Editing App Makes $500K a Month

10 februari 2026 · 13 min
Afspelen

Most AI photo apps try to do everything, and end up blending in. Lees meer

In this video, Steve P. Young breaks down how Photo Revive AI scaled to over $500K/month by doing the opposite: niching down first, then expanding later.

Instead of launching as “another AI image generator,” this app positioned itself around photo restoration and revival and used smart ASO, onboarding, and paywall strategies to win in a brutally competitive market.

You’ll learn:

✅ Why niching down beats competing in red-hot AI categories

✅ How Photo Revive AI generates ~$500K/month (verified across multiple tools)

✅ The exact onboarding and paywall flow driving conversions

✅ How credit-based pricing controls AI costs and boosts revenue

✅ Why distribution matters more than features or UI

Steve walks through:

• Real revenue estimates from Sensor Tower, AppFigures, and AppMagic

• The full user journey from install → upgrade

• Paywall tactics most founders overlook

• How to start a niche, win early traction, and expand later

If you’re building:

📸 An AI photo or video app

📱 A consumer subscription app

🚀 Or trying to monetize without massive ad spend

This case study will change how you think about positioning, ASO, and monetization.

📄 Get the full app flow & screenshots (free):

👉 https://appmasters-co.kit.com/6c95612d01

You can also watch this video here: ⁠⁠https://youtu.be/VXzHlt_rldQ

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Conso…
How BeReal Built 41M Users by Breaking Every Social Media Rule

7 februari 2026 · 1 uur 1 min
Afspelen

In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade. Lees meer

With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn’t: going against algorithms, filters, and AI-driven content.

With a background leading growth and monetization at TikTok, Walmart Connect, and global media networks, Ben brings a rare inside perspective on what actually drives product-market fit, retention, and cultural relevance in consumer apps.

If you’re building a consumer app and struggling with retention, differentiation, or product-market fit, this conversation will challenge conventional growth advice and give you a clearer playbook for what actually works in 2026 and beyond.

You will discover:

✅ How BeReal scaled to 41M MAU by removing algorithms instead of optimizing for them

✅ Creator-led growth in 2026 and beyond

✅ Lessons from BeReal’s journey: from viral hype → durable, loyal product

✅ Practical lessons app founders can apply to build durable growth in saturated markets

Learn More:

🌐 BeReal → https://bereal.com

🔗 Connect with Ben Moore → https://www.linkedin.com/in/bjacobmoore/

You can also watch this video here: ⁠⁠https://youtube.com/live/EOaBZvcvbg8

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it f…
AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns

3 februari 2026 · 19 min
Afspelen

AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos? Lees meer

In this video, Steve breaks down what really happened, why Apple is paying closer attention to these campaigns, and whether Apps Gone Free strategies still work in 2026.

He'll share real data, real case studies, and hard-earned lessons from running these campaigns for years, including what triggered Apple’s crackdown, what mistakes to avoid, and how app founders can still use promotions to kickstart downloads without risking app rejection or review removals.

If you’re struggling with app discoverability, ASO, or early traction, this video will help you understand the dos and don’ts of Apps Gone Free campaigns in today’s crowded App Store.

You’ll learn:

✅ Why AppAdvice shut down and what it means for app marketing

✅ Real case studies showing 2,000–6,000 downloads in days (post-AppAdvice)

✅How Apps Gone Free campaigns can still boost ASO and organic installs

✅ The right and wrong way to ask for App Store reviews

✅ How Indie App Santa fits into the future of app distribution

Key takeaway:

Apps Gone Free campaigns aren’t dead, but the rules have changed. If you run them the wrong way, you risk Apple intervention. If you run them the right way, they can still be one of the fastest ways to jumpstart app growth.

🔗 Resources & Links:

Indie App Santa (Apps Gone Free alternative): https://indieappsanta.com

Join the App Founders Community: https://appfounders.co

App Masters (growth strategies & breakdowns): https://appmasters.com

If you’re an indie developer, SaaS founder, or app marketer trying to crack distribution in 2026, make sure to subscribe to real-world growth strategies that actually work, not theory.

You can also watch this video here: ⁠⁠https://youtu.be/CFLZZ023Cac

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by a…
The Experiments That Made Hily a 40M+ User App

31 januari 2026 · 1 uur 13 min
Afspelen

In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide. Lees meer

Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally.

He’ll take us behind the scenes of how Hily grew in a red ocean market, competing against giants like Tinder, Hinge, and Bumble — by running 100+ in-app experiments every quarter and obsessing over data, user behavior, and retention.

You will discover:

✅ The experiment-driven framework that powers Hily’s growth (100+ experiments every quarter)

✅ How to grow in a red ocean market like dating apps

✅ What actually worked vs what failed — real growth experiment stories

✅ The data-driven mindset behind scaling from millions to tens of millions of users

✅ How to compete with giants like Hinge, Bumble, and Tinder using smarter experiments

Learn More:

Try Hily → https://hily.com

Connect with Liubomyr → https://www.linkedin.com/in/liubomyrp/

You can also watch this video here: ⁠⁠https://youtube.com/live/rUiISNtS3ss

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

****************************…
This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

27 januari 2026 · 12 min
Afspelen

Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳 Lees meer

In this video, Steve P. Young breaks down why simple apps still win — and how distribution, not design, is the ultimate growth engine.

Steve will also show you how he vibe-coded his note-taking app.

💡 You’ll discover:

✅ How this 10-year-old Notes app ranks #2 for “notes” organically

✅ The $15/year pricing model that quietly drives consistent revenue

✅ Why distribution > features (and how to fix your ASO)

✅ The AI tool that lets you build your own Notepad-style app in minutes

Whether you’re an indie developer or startup founder, this breakdown will help you rethink how to build — and actually profit from — your next app.

🚀 Build your own app easily with AI: https://app.emergent.sh/?via=hitanshu

📈 Need help with distribution? https://appmasters.com

You can also watch this video here: ⁠⁠https://youtu.be/RclmkJ3atFs

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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How a Solo Founder Built a $30K/Month App with 5.2M Installs

24 januari 2026 · 1 uur 31 min
Afspelen

In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built entirely by one person. Lees meer

John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great features.

He’ll share his exact frameworks for growth, from keyword localisation to subscription retention, all based on real results from running a successful utility app in a competitive market.

You will discover:

✅ How localised ASO helped Momego reach 5M+ installs

✅ The Apple Search Ads strategy John uses to scale profitably

✅ How to test app icons, pricing, and onboarding flows that convert

✅ Why reverse trials outperform free trials for mobile apps

✅ The features that keep users paying (widgets + live activities)

Learn More:

🚊 Try Momego → https://apps.apple.com/app/momego-live-bus-train-times/id1281251210

🔗 Connect with John → https://www.linkedin.com/in/johnbairdmcevoy

You can also watch this video here: ⁠⁠https://youtube.com/live/jN6e9sSyaoo

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Watch This Before Building Your App (Build a Profitable MVP)

20 januari 2026 · 12 min
Afspelen

If you’re building your first app — watch this before you write another line of code. Lees meer

In this video, Steve P. Young reveals:

✅ The #1 mistake app founders make when building their first app

✅ The simplest MVP formula that actually drives revenue — not downloads

✅ Why distribution matters more than features

✅ How to build your Minimum Viable Revenue (MVR), not just an MVP

✅ Real-world examples of indie apps making $3K–$200K/month doing one thing really well

Whether you're a developer or entrepreneur, this is your roadmap to launching an app that makes money from day one — without wasting $30K on the wrong features.

🚀 Apply to work with Steve’s team: https://appmastersmvp.lovable.app/

👨‍💻 Learn how to build your MVP + go-to-market strategy from App Masters’ in-house portfolio experts.

Migraine Buddy: https://apps.apple.com/us/app/migraine-buddy-track-headache/id975074413

Remote for Firestick & Fire TV: https://apps.apple.com/us/app/remote-for-firestick-fire-tv/id1467189269

The Shortcut to Scale: The Distribution First Mindset: https://youtu.be/Dxk4TIvRa30

You can also watch this video here: ⁠⁠https://youtu.be/YwiXQp2CKNM

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Fol…
App Growth Secrets for 2026 “They” Don’t Want You to Know

17 januari 2026 · 1 uur 10 min
Afspelen

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today. Lees meer

In this session, Steve P. Young, Founder of App Masters, shares what’s working right now across hundreds of apps — including:

✅ 2026’s best-performing ad channels (Meta, TikTok, CTV & more)

✅ How to combine ASO + paid for explosive growth

✅ AI tools and automation that are changing mobile marketing

✅ The new rules for creative testing and user retention

Whether you’re an indie developer or running a large app studio, this episode will give you the exact strategies, frameworks, and case studies to scale your app downloads and revenue this year.

Learn More:

Join the App Founder’s Community:

https://appfounders.co/

Use Code: NEWYEAR26 to avail 26% off on annual plans

You can also watch this video here: ⁠⁠https://youtube.com/live/KlYqVGudZpM

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyo…
The Businesses I Started Before App Masters

13 januari 2026 · 17 min
Afspelen

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅 Lees meer

In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way for App Masters. If you’re struggling with your app, startup, or any business, this is for you.

You’ll see how:

✅ Every “failure” teaches you the next step.

✅ How I went from $0 side hustles to running a 30+ person global team.

✅ Why distribution (not features) was the ultimate game changer.

✅ The exact moment I quit my job and went all-in on App Masters.

Whether you’re an indie app founder, marketer, or dreamer trying to make it work, keep going. You’ll figure it out, too. 💪

You can also watch this video here: ⁠https://youtu.be/acJF7kqtx2Y

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

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Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@A…
How LingQ Scaled to Millions with Zero Ad Spend

10 januari 2026 · 54 min
Afspelen

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love. Lees meer

A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his father, polyglot and YouTuber Steve Kaufmann, he built LingQ, a product-led app that teaches languages through real-world immersion.

Mark will share how a small, mission-driven team grew LingQ into one of the most recognized language apps without relying on massive ad budgets, just product innovation, community, and data-driven growth.

You will discover:

✅ The product-led growth strategy behind LingQ’s global success

✅ How to scale organically by focusing on community and retention

✅ Building for long-term engagement: what keeps users coming back daily

✅ Why founder-led storytelling still matters in 2026’s crowded app market

Learn More:

🌐 Explore LingQ: https://www.lingq.com

You can also watch this video here: ⁠https://youtube.com/live/NSyW0hxytrU

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platfo…
How Building a Community Took Me from Side Hustles to 7 Figures

6 januari 2026 · 27 min
Afspelen

How do you go from endless side projects to building a 7-figure business you love? Lees meer

The answer isn’t a marketing hack, or even an app idea — it’s community.

In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business.

You’ll discover how joining the right community changed everything — and how starting his own mastermind (that later became the App Founders Community) became the foundation for long-term success.

You’ll Learn:

✅ The real reason community accelerates success faster than any marketing hack

✅ How to find and join a community that supports your goals

✅ Why mentorship and collaboration beat “solo hustle” every time

✅ The framework Steve used to grow from $0 → 7 figures

You can also watch this video here: ⁠https://www.youtube.com/watch?v=kKlscFzwNnA

👥 Want to Join the App Founders Community?

Get mentorship, accountability, and insider growth tactics from real app founders →

👉 https://appfounders.co

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

**********…
How Newsjacking Exploded App Downloads

30 december 2025 · 11 min
Afspelen

What if one tiny visual tweak could send your app viral? 👀 Lees meer

In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up.

💡 You’ll learn:

✅ How to use newsjacking to ride trending moments

✅ Why timing and humor drive engagement in niche communities

✅ How a single push notification led to massive UGC and downloads

✅ The power of creative risk-taking in app growth

📈 Results:

69K+ impressions

Record app downloads

Highest branded search traffic in 16 months

Sometimes, it’s not about spending more — it’s about knowing when to strike. ⚡

You can also watch this video here: https://youtu.be/xkpMXmO1074

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

23 december 2025 · 41 min
Afspelen

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel. Lees meer

In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.

You’ll discover:

✅ The psychology behind high-converting Web2App funnels

✅ How Headway turns quiz-takers into subscribers

✅ The “winback” email sequence that drives extra revenue

✅ Smart upsells & pricing tricks that boost LTV

✅ Why longer funnels sometimes convert better

If you’re spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.

Try web2wave: https://web2wave.com

Special App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account

👉 Watch now to learn how to build a Web2App funnel that actually makes money.

Check out Diversify Your Facebook Ads with Web2App Campaigns:

https://youtu.be/NMtxdFyV3E8

Check Headway:

https://apps.apple.com/us/app/headway-daily-micro-learning/id1457185832

The Anatomy of a High-Converting Paywall

https://youtu.be/7B3Y2THVEEw

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)https://youtu.be/BtEN-jVhpt8?si=JXNdQCl4rFClOtUD

You can also watch this video here: https://youtu.be/ELt0hjABIqY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any…
Live App Store Optimization (ASO) Audit & Optimization

20 december 2025 · 1 uur 10 min
Afspelen

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking. Lees meer

He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:

🔥 Piko AI: Mood Tracker Journal

🔥 ZipSign

🔥 Bodpic: AI Body Visualizer

You will discover:

✅ How to find high-impact keywords using ASOMobile’s ASO tools

✅ Real examples of title, subtitle, and keyword optimizations

✅ How to identify high-opportunity, low-competition terms

✅ Pro ASO workflow you can apply to any app today

Learn More:

🧠 Try ASOMobile → http://bit.ly/49y6rEP

🎁 Use promo code APPMASTERS40 to get 40% OFF any plan

You can also watch this video here: https://youtube.com/live/f4ZnGy-1S9c

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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If You’re Running Paid App Ads, You NEED to Watch This

16 december 2025 · 13 min
Afspelen

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes. Lees meer

AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers.

In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:

🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels.

📊 Unified Journeys – Finally track cross-platform user behavior across mobile, web, and connected TV, and get a true picture of what drives revenue.

You’ll learn:

✅ How Meta Ads secretly boost your organic downloads

✅ How to measure incrementality (without spreadsheets)

✅ Why cross-channel tracking is the next big thing in 2026

✅ How top apps are using these insights to scale profitably

Whether you’re an indie developer or managing millions in ad spend, these tools can help you make smarter decisions and stop wasting budget.

👉 Watch now to future-proof your app marketing strategy.

📍 Learn more about AppsFlyer’s updates: https://shorturl.at/ltVvM

You can also watch this video here: https://www.youtube.com/watch?v=H-czKhL0c4Y

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your nex…
App Growth Roadmap: Which Marketing Channels Work at Each Stage

13 december 2025 · 1 uur 25 min
Afspelen

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps. Lees meer

Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.

Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire portfolio, and what every founder should do before investing heavily in paid channels.

You will discover:

✅ The ideal app growth framework, when to move from ASO → ASA → Meta/TikTok

✅ How portfolio growth differs from scaling a single app

✅ How to set up your social media channels to fuel app installs

✅ The truth about MMP tools, Adjust vs. AppsFlyer, and which one fits your stage

✅ The #1 mistake founders make when transitioning to paid marketing

Learn More:

Check out:

https://apps.apple.com/id/app/chair-yoga-for-seniors-sitfit/id6741904178

Connect with Ben:

https://www.linkedin.com/in/boonya-kitpitak/

You can also watch this video here: https://www.youtube.com/live/2QNlnFOaOtY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solu…
5 Proven Frameworks to Create Viral Ads with AI

9 december 2025 · 10 min
Afspelen

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy. Lees meer

In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert:

💡 You’ll learn:

✅ The Fame Frame strategy: use recognizable people or brands to build instant trust

✅ How to turn your product into a story or skit people want to share

✅ Why metaphors outperform plain messaging

✅ How to use AI tools (like Sora & InVideo) the right way

✅ Finding and working with creators & influencers efficiently

If you’re an app founder, growth marketer, or creative strategist — this is your AI content playbook for 2025.

You can also watch this video here: https://www.youtube.com/watch?v=--5AtglgpxY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://www.appmasters.com/benchmarks

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*******************…
New Monetization Model That Turns Churned Users into Revenue

6 december 2025 · 59 min
Afspelen

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers. Lees meer

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.

He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models.

You will discover:

✅ How developers can turn churned users into paying subscribers

✅ The psychology of user retention and what triggers reactivation

✅ Why traditional monetization models are broken for consumer apps

✅ How Encore’s SDK simplifies subscription monetization

Learn More:

Explore Encore

https://encorekit.com/

You can also watch this video here: https://www.youtube.com/live/F_FYZUgGjNY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

***************************…
Grow Your App Revenue with This Proven Subscription Framework

2 december 2025 · 8 min
Afspelen

The secret sauce behind profitable consumer subscriptions? Lees meer

Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄

In this episode, Phil – the founder of this viral framework and ex-Quizlet growth lead – breaks down how to:

✅ Craft a unique & enduring core value promise

✅ Align product, marketing & monetization teams

✅ Drive LTV up & CAC down with a loop that compounds

✅ And… when to keep it simple vs. go full Duolingo

Whether you're building a $10M indie app or aiming for $10B scale, this is the playbook you’ll come back to — especially if you want to master onboarding, pricing, and revenue capture.

👉 Watch now and learn how to turn installs into revenue, fast.

Watch the full episode 👇🏻

https://youtube.com/live/PKzmTSjuf-o?feature=share

You can also watch this video here: https://www.youtube.com/watch?v=tLdsJbNNgxk

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

Use the promo code APPMASTERS40 to get 40% off any plan, for any period — at http://bit.ly/49y6rEP

*********************************************

Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43h…
The Most Important Element of App Store Optimization (ASO Keyword Research)

24 november 2025 · 15 min
Afspelen

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely. Lees meer

In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

👉 Finding the right, low-competition, high-intent keywords.

Steve shows exactly how to uncover high-value keywords using ASOMobile, how to spy on your competitors, and how to find the “hidden gem” terms that big brands ignore, but indie developers can rank #1 for.

If you're trying to grow your app with ASO in 2026, this video will save you months of frustration.

You’ll Learn:

✅ How to find low-competition, high-intent keywords your competitors ignore

✅ Why ASO alone is not enough unless you master keyword selection

✅ How to reverse-engineer top competitors like CalAI

✅ Real case study: How one app went from $0 → $2K/month → 5-figure exit just by changing one keyword

Tools Mentioned:

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, get 50% off any plan, for any period at - http://bit.ly/49y6rEP

You can also watch this video here: https://www.youtube.com/watch?v=bV5_OwDB35o⁠

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.…
How Localization Scaled This App to 6-Figures (By Not Focusing on the US Market)

22 november 2025 · 1 uur 16 min
Afspelen

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country? Lees meer

In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.

NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.

If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.

You will discover:

✅ How to use localization to achieve product–market fit in your home country

✅ How NubCal built traction by understanding Thai culture, language, and user behavior

✅ Meta Ads strategies that work in growing international markets

✅ How non-US markets can offer lower competition and high ROI

Learn More:

Check NubCal: https://nubcal.com

Use this special code for a 20% discount on NubCal's annual package:02C353

You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkU

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any …
This Simple App Makes $300K a Month (And You Can Do It Too)

18 november 2025 · 17 min
Afspelen

A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱 Lees meer

In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly and marketed right — dominate the App Store.

You’ll learn:

✅ The ASO strategy behind this app’s insane growth (700K+ downloads/month)

✅ How AppFigures & Sensor Tower reveal hidden keyword gold

✅ Why AI & simplicity are the perfect combo for profitable apps in 2026

✅ The secret metric that actually matters more than your features

🔥 Key Takeaway: Stop obsessing over features — focus on getting downloads and optimizing your ASO, keywords, and pricing strategy. Good enough is good enough when you have the right distribution.

Check Out the Cool Collection from INTO THE AM: https://intotheam.com/APPMASTERS

You can also watch this video here: ⁠https://www.youtube.com/watch?v=Au8_tLs1x5s

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.

And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studi…
App Marketing Trends for 2026

15 november 2025 · 57 min
Afspelen

We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG! Lees meer

In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough.

This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!

Learn More:

Join the App Founder’s Community:

https://appfounders.co/

You can also watch this video here: ⁠https://www.youtube.com/live/ruhh71nqzeY

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now:

XSolla

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Follow us:

YouTube: ⁠App…
This App Makes $2M Using AI Ads (Learna App Review)

11 november 2025 · 18 min
Afspelen

🚀 Discover how a language learning app is making over $2 million per month using AI-generated ads — and no, it’s not Duolingo! Lees meer

In this video, Steve P. Young, breaks down how the Learna app is scaling globally with smart ad strategies, high-converting onboarding, and powerful AI-driven creatives.

You’ll see:

✅ How Learna creates multilingual AI-generated video ads

✅ Real app revenue data and country breakdowns (via AppFigures & AppMagic)

✅ How AI allows developers to scale ad production 10x faster

✅ Why relying on brand search terms and meta ads is key for 2026 growth

If you’re an app marketer, indie developer, or UA manager, this breakdown will show you how to use AI ads to boost installs, retention, and revenue — just like the top-grossing apps in the App Store.

🔗 Tools Mentioned:

Create AI UGC ads at scale:

⁠⁠https://www.arcads.ai/?comet_custom=appmasters

💬 Comment below if you’re using AI for your ads or app marketing!

You can also watch this video here: https://youtu.be/Jl72iBou2vw

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now:

XSolla

*****************************…
App Marketing Beyond ASO (Live Coaching Call)

8 november 2025 · 1 uur 4 min
Afspelen

What happens when your app already converts well, but you’ve hit the ceiling with ASO and ASA? Lees meer

In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover the next steps for scaling growth beyond traditional app marketing tactics.

We’ll dive deep into how to find new, scalable channels for user acquisition systematically, explore what separates top-performing apps from the rest, and discuss strategies that actually deliver results when paid ads and influencer campaigns fall short.

You’ll see real questions, real strategies, and actionable takeaways you can immediately apply to your own app growth journey.

You will discover:

✅ What to prioritize after ASO and ASA

✅ When Meta ads actually make sense

✅ How to test and find viral formats that work

✅ Community-led growth via Reddit and niche forums

✅ Hidden wins from non-US markets most founders ignore

Learn More:

Scribbe: AI Notes Taker

https://apps.apple.com/us/app/scribbe-ai-notes-taker/id6736370215

Connect with Neil:

https://www.linkedin.com/in/neil-saduka/

Work with us:

https://appmasters.com/

You can also watch this video here: https://www.youtube.com/live/5GvJprsRLjs

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

*********************************************

🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,0…
Black Hat App Growth Strategies You Don’t Know (But Your Competitors Might Be Using)

4 november 2025 · 32 min
Afspelen

Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔 Lees meer

In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth hacks, ASO tricks, and questionable strategies dominating the App Store today.

You’ll learn:

✅ Real-world growth hacks that boosted one app from a few hundred to $90,000 ARR

✅ What “keyword installs” really are — and why big companies secretly use them

✅ Why some “grey-hat” tricks still work (but come with a warning )

✅ What Apple’s quietly cracking down on in 2025

✅ How to grow smarter without getting banned

This talk is part of the App Growth Annual 2025 by RevenueCat — a must-watch series for app founders, marketers, and product managers who want to scale smarter and grow faster.

👉 Watch the full RAGA 2025 playlist:

https://www.youtube.com/playlist?list=PLsFOrkX_y0B6o8zs8PUOWQbUi_nTQn_uD

You can also watch this video here: ⁠https://www.youtube.com/watch?v=UnqjBY3tUo8

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out o…
Top 5 App Monetization Trends You Can’t Ignore for 2026

1 november 2025 · 1 uur 13 min
Afspelen

Struggling to grow your app’s revenue in 2025? Lees meer

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the mu…
The Shortcut to Scale: The Distribution First Mindset

28 oktober 2025 · 25 min
Afspelen

We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale. Lees meer

The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to the people who needed them.

In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners didn’t simply build better; they built more innovative paths to market.

This is a talk about flipping the script: why the fastest way to grow isn’t adding more features, but finding the right shortcut to scale.

You’ll learn:

✅ How one app went from $0 → $90,000 ARR — completely free using lifetime deals + smart ASO

✅ The “brandjacking” keyword hack that indie devs use to rank #1 without big budgets

✅ How a no-code founder used paid tests + AI tools to hit $1M ARR with no app

✅ Why “content-first” launches are dominating 2025 — and how one viral TikTok created a brand-new app category

If you’re serious about app growth — this talk is your 2025 playbook.

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!

We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀

https://shorturl.at/gmZog

You can also watch this video here: https://www.youtube.com/watch?v=Dxk4TIvRa30

*********************************************

SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the g…

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The Shortcut to Scale: The Distribution First Mindset