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1.066 afleveringen, van nieuw naar oud
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From The Big Bang Theory to App Founder
25 oktober 2025 · 1 uur 1 min
What happens when Raj trades cosmic conversations for app ideas and startups? Lees meer
In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but as an app founder.
When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized something powerful: there was no single place to keep everything important organized when it mattered most.
That “aha!” moment led to IQ121, a beautifully designed app built to help families stay connected, prepared, and in control, no matter what life throws at them.
Kunal shares his full journey, from the app idea to launch, and what’s next for IQ121. You’ll hear how a real-life family emergency inspired a global app idea, learn how to create purposeful apps, and discover how app technology can truly support and strengthen families.
PS: Raj might blush around new people, but Kunal’s ready to talk apps - LIVE 😄
You will discover:
✅The real story behind IQ121 and how one family emergency sparked a global idea
✅Why founders should solve problems they’ve actually lived through
✅The growing trend of “family-first tech” and why it’s the next big app category
✅What’s next for IQ121 and how Kunal’s creative background shapes its mission
Learn More:
Explore IQ121:
https://iq121.com
You can also watch this video here: https://www.youtube.com/live/WOvAzavRBdA
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid…
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The Apple Controversy: Apps Gone Free & Indie App Santa Removal Explained
21 oktober 2025 · 13 min
In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns. Lees meer
Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive results – like $90K in revenue – and why Apple might be restricting them.
In this video, you’ll learn:
✅ Why our Indie App Santa app was removed from the App Store
✅ How Apps Gone Free campaigns can skyrocket downloads and revenue
✅ The safe growth hacks that still work for indie developers
✅ Steve’s perspective on Apple’s controversial policies
You can also watch this video here: https://www.youtube.com/watch?v=2S8Lqu_50EM
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
https://tinyurl.com/537v4e9e
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Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
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How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)
18 oktober 2025 · 1 uur 8 min
In this episode, we’re joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs. Lees meer
Last time, Alim shared how he builds and validates profitable indie apps. This time, he’s back with something even bigger — how he scaled his app portfolio to $868K without a big team or massive funding.
We’ll dive into how he’s mastered the art of influencer-driven growth, why he spends 80% of his time on marketing and only 20% on development, and how simplicity has become his secret weapon. You’ll also hear how he applies the science of pricing to boost conversions, and why focusing on making one feature exceptional can outperform adding dozens of mediocre ones.
You will discover:
✅ The strategy behind scaling an app portfolio to $868K
✅ How to build powerful influencer partnerships that drive authentic growth
✅ The philosophy of “simple is more” and how it fuels sustainable growth
✅ The pricing science behind turning users into loyal, paying customers
Connect with Alim:
https://www.linkedin.com/in/alim-charaniya-08562092/
You can also watch this video here: https://www.youtube.com/live/1iOGvI5nRwQ
Watch the previous livestream with Alim:https://youtube.com/live/60oAI-rh42I?feature=share
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork…
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App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know
14 oktober 2025 · 11 min
The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs. Lees meer
In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.
You’ll learn 👇
✅ CPI, retention, and ad spend benchmarks across iOS & Android
✅ The biggest shifts in app marketing performance for 2025
✅ Which countries and categories are seeing the best ROI
✅ How to use benchmark data to optimize your UA campaigns
📊 Explore the full report: https://www.appmasters.com/benchmarks
You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
https://tinyurl.com/537v4e9e
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition
11 oktober 2025 · 1 uur 15 min
In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lifelong subscribers. Lees meer
Mike’s obsessed with one thing — making apps people keep using.
He breaks down why retention and ARPU growth aren’t outcomes of acquisition — they’re the growth strategy.
He’ll share how combining habit-forming design, contextual activation moments, and leveraging AI can turn installs into sustained subscribers — without blowing the budget on ads spend.
If you’re building a subscription app, this episode shows you exactly what to do after the install to keep users hooked, engaged, and paying.
You will discover:
✅ The growth formula nobody talks about — Retention + ARPU beats Acquisition
✅ How to turn installs into subscribers in the first 24 hours
✅ The habit-loop framework behind top 10% free-to-paid conversion rates
✅ How to show value before the paywall and prevent early churn
✅ How light AI insight amplifies retention
Learn More:
📱Abide – Bible, Prayer, Meditation App
https://apps.apple.com/us/app/abide-bible-prayer-meditation/id726031617?ppid=2719275d-ebab-4341-9fb6-5ea68b7ef8ae
💼 Connect with Michael on LinkedIn
https://www.linkedin.com/in/rotella
Get unlimited access to all of Abide’s meditations and bedtime stories.
Get 25% Off Abide Premium! 🚀
https://abide.com/ref/appmasters
You can also watch this video here: https://www.youtube.com/live/mEmInDjKInw
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media typ…
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Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)
7 oktober 2025 · 22 min
In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money. Lees meer
You’ll discover:
✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)
✅ How to test creatives the smart way (and avoid rookie mistakes)
✅ Scaling tactics: budgets, duplicating campaigns & targeting geos
✅ Why ROAS is the only metric that matters long-term
This is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably 🚀
Meta Business Partner specializing in web2app funnels🔗 Learn more at: https://web2wave.com
You can also watch this video here: https://www.youtube.com/watch?v=isarOCLy6HQ
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder
✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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This Founder Bootstrapped to $200K/month in a Competitive Market
4 oktober 2025 · 1 uur 19 min
Discover how to grow an app from zero to $200K/month without outside funding. Lees meer
Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market.
He’ll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads, and create high-performing creatives that convert.
If you’re just starting out or stuck trying to grow your app in a competitive category, this episode could be your stepping stone to success.
You will discover:
✅ How to bootstrap an app from $0 to $200K/month
✅ Finding product–market fit in a competitive niche
✅ How to learn marketing strategies by analyzing competitors
✅ Real-world lessons from Desmond’s growth journey
Learn More:Check out the app:www.lifereset.com
You can also watch this video here: https://www.youtube.com/live/aGgFkAAnZFs
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
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Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-…
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Top 5 App Monetization Trends You Can’t Ignore for 2026
1 oktober 2025 · 1 uur 13 min
Struggling to grow your app’s revenue in 2025? Lees meer
In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.
We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.
If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.
You will discover:
✅ The 5 biggest monetization trends shaping the app industry in 2026
✅ Why premium pricing is the new normal (and users are okay with it)
✅ How smart pricing & packaging boost conversions and ARPU
✅ Why app-to-web checkout is becoming a growth weapon
Learn More:
Connect with Daphne:
https://growthwaves.substack.com/
https://daphnetideman.com/
You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
The new Appsflyer Benchmarks site
Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.
With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.
Check out now:
https://tinyurl.com/537v4e9e
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Arcads is the fastest and best indie-friendly platform to create auth…
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The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)
30 september 2025 · 18 min
Struggling to make Meta Ads work for your app? 🤔 Lees meer
In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way.
You’ll learn:
✅ The future of Web2App funnels (why top apps are using them)
✅ Campaign structure & tracking setup that actually works
✅ Key funnel benchmarks & conversion math you must know
✅ How to send events (Pixel vs. Conversion API)
This is your Web2App Funnels 101 — the perfect starting point to grow your app with Meta Ads.
Meta Business Partner specializing in web2app funnels - web2wave
🔗 Learn more at: https://web2wave.com
You can also watch this video here: https://www.youtube.com/watch?v=BtEN-jVhpt8
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder
✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
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This Guy Generated $450M in Mobile Ad Revenue
27 september 2025 · 1 uur 9 min
In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue. Lees meer
With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies.
Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today.
If you’ve ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint.
You will discover:
✅ A real-world ad monetization case study behind $450M in revenue
✅ Ad monetization models that unlock massive growth
✅ Mediation system secrets, how to pick and optimize like a pro
✅ Who the true power players are in ad monetization today
Learn More:
Subscribe to Felix’s newsletter:
https://felixbraberg.substack.com/
You can also watch this video here: https://youtube.com/live/3cQAE-IbLxk
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
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Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But bu…
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Develop MONEY-Making Apps at Lightning Speed
23 september 2025 · 9 min
What if the next million-dollar app doesn’t require code, a big team, or a computer science degree? Lees meer
In this episode, we break down the exact strategy indie founders are using to launch money-making apps with no code tools.
These "single-player utility apps" solve niche problems and scale like crazy.
From one-time utility apps to AI-powered tools and hyper-niche meditation apps, Alim and Steve unpacked how today’s smartest builders are skipping the complexity and going straight for conversions.
You’ll discover:
✅ Why app ideas don’t need to be complex to make money
✅ How simple 15-screen apps are hitting $40K MRR
✅ The viral strategy behind Cal.ai, Umax, Quitter & more
✅ Why TikTok + Subscriptions = mobile app goldmine
✅ How to niche down for emotional impact (the "Seizure Relief" insight 💡)
These are battle-tested mobile growth lessons from founders who are crushing it without overbuilding.
💬 Drop your biggest app idea mistake in the comments. We’ve all been there.
You can also watch this video here: https://www.youtube.com/watch?v=iDgdcTHooms
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
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Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2…
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How to Compete With Multi-Million Dollar Brands (Live Coaching Call)
20 september 2025 · 1 uur 1 min
Ever wonder how smaller apps can go head-to-head with giants like Headway and Hip? In this live coaching session, Steve P. Young works with Sebastian Belachur, CEO of Kibit, and Gabriel Bahash, CEO of Giftology, two of App Masters’ clients, to reveal the exact strategies used to carve out market share, boost downloads, and build loyal audiences without million-dollar budgets. Lees meer
You’ll see real challenges, real solutions, and actionable steps you can immediately apply to your own app. This isn’t theory—it’s a front-row seat to the tactics that actually work when you’re competing against the big players.
Here’s what you’ll learn:
📌 How to position your app to stand out against well-funded competitors
📌 Cost-effective growth tactics that still deliver big results
📌 Proven ways to build retention and loyalty without huge ad spend
📌 Real-time insights from live coaching you can apply right away
You can also watch this video here: https://youtube.com/live/gMY5bSyaciw
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel gener…
-
100K Downloads TWICE & $4K Revenue in 2 Months (Indie App Growth Case Study)
16 september 2025 · 12 min
Want to go viral without having to create content? Lees meer
In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in sales in just 2 months? 📲
In this case study, I’ll walk you step-by-step through how one indie founder used Indie App Santa and ASO optimization to supercharge downloads, grow revenue, and turn early users into paying customers.You’ll see the exact numbers, the growth hacks that worked, and why running the right promotions can kickstart your app’s journey to long-term success.
You’ll learn:
✅ The exact promo strategy we used to supercharge downloads
✅ How ASO (App Store Optimization) boosted organic growth long-term
✅ The role of user feedback & feature updates in scaling revenue
✅ Why Indie App Santa is the best affordable alternative to paid ads👉 Perfect for indie developers and app founders who want a proven strategy for scaling fast without burning thousands on ads.
You can also watch this video here: https://youtu.be/Po44HS490Ik
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
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Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates t…
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This Guy Made $1M ARR Using No-Code Tools
13 september 2025 · 1 uur 5 min
In this episode, we’re joined by Offer Yehudai, CEO at Arya - a subscription platform helping couples around the world reignite passion and intimacy through curated products, educational videos, and expert guidance. Lees meer
With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switching gears to tackle one of the most universal human needs: connection.
Offer will share real-world insights on go-to-market strategy, paywall experiments, monetization tactics, retention strategies (like hitting 87% usage retention by month-12), and how to apply a product-driven mindset across both apps and subscription businesses.
Whether you’re an indie founder or a scaling studio, this session is packed with actionable strategies for launching, growing, and sustaining a successful product in today’s competitive landscape.
You will discover:
✅ How to design paywall experiments that actually move the needle
✅ Go-to-market strategies for launching and scaling apps
✅ Web vs App: when and how to go beyond the stores
✅ Retention strategies to turn early users into long-term customers
Learn More:
Arya is hiring marketers and product managers - check out https://www.arya.fyi/ if you’re looking to join a mission-driven team!
You can also watch this video here https://youtube.com/live/xHB1N14DBIM
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether y…
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How to 3X Your App Store Ratings
9 september 2025 · 13 min
Struggling to get app store reviews? Or maybe you’ve hit a wall with your average rating stuck at 4.2 or 4.3? 🤔 Lees meer
In this video, I’ll show you how we took one client from 50 reviews a month with a 4.3 rating → to nearly 400 reviews a month and a 4.5 rating, all by changing when and how we asked for reviews.
You’ll learn:
✅ Why timing is everything when asking for app reviews
✅ The psychology of “win moments” that drives 5-star ratings
✅ How one simple A/B test 3X’d reviews and boosted ASO
✅ Proven strategies for brand-new apps, established apps, and everything in between
✅ Extra hacks like lifetime free promos and web-to-app funnels to accelerate ratings
More reviews = better ASO, lower cost-per-install, and higher trust with users. Whether you’re a solo indie dev or running a top-grossing app, these tactics will help you scale ratings, improve retention, and grow revenue.
You can also watch this video here https://youtu.be/vWCn_y5ANHU
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-a…
-
How Apps & Games Can Boost Revenue Beyond App Stores
6 september 2025 · 1 uur 1 min
In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has decades of experience building strategies that fuel growth for games and apps worldwide. Lees meer
He’ll reveal why off-platform monetization is the next big revenue driver for developers and web shops are unlocking higher margins & growth potential for apps and games. Whether you’re an indie app developer or part of a top gaming studio, this session will give you the proven playbook for building scalable revenue streams outside the App Store and Google Play.
If you want to maximize app revenue, reduce transaction fees, boost user retention, and future-proof your app business model, you won’t want to miss this.
You will discover:
✅ Why off-platform payments are the future of game and app monetization
✅ The rise of web shops - and how to set them up for success
✅ Proven ways to boost retention, cut acquisition costs & gain user data
✅ How developers can balance compliance, user experience, and profitability
Learn More:
📲 Build your own Web Shop: https://webshop.xsolla.com/home?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=AppMasters1
You can also watch this video here: https://www.youtube.com/live/Ug1ZbWR6rOU
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it ea…
-
How to Create AI UGC Ads That Convert in 15 Minutes
2 september 2025 · 12 min
Want to create high-performing AI UGC ads in less than 15 minutes? Lees meer
In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.
You’ll learn step by step how to:
✅ Research competitor ads and find proven winning scripts
✅ Remix and adapt scripts for your own app or business
✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots
✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs
✅ Build ad creatives that boost installs, engagement, and revenue
This is the same UGC ad strategy that’s delivered incredible results for our clients. Whether you’re in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.
📌 Tools mentioned:
👉 Arcads.ai – AI UGC Ad Creator https://www.arcads.ai/?comet_custom=appmasters
👉 TikTok Ad Library – for researching competitor ads
💡 Some of the best-performing scripts' Notion board - https://arcads.notion.site/Brief-What-is-Arcads-233b2f4721ce80c2a3e9e06f5307db02
You can also watch this video here https://youtu.be/nTV3k8BQlus
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximiz…
-
How to Create AI UGC Ads That Convert in 15 Minutes
2 september 2025 · 13 min
Want to create high-performing AI UGC ads in less than 15 minutes? Lees meer
In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.
You’ll learn step by step how to:
✅ Research competitor ads and find proven winning scripts
✅ Remix and adapt scripts for your own app or business
✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots
✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs
✅ Build ad creatives that boost installs, engagement, and revenue
This is the same UGC ad strategy that’s delivered incredible results for our clients. Whether you’re in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.
📌 Tools mentioned:
👉 Arcads.ai – AI UGC Ad Creator https://www.arcads.ai/?comet_custom=appmasters
👉 TikTok Ad Library – for researching competitor ads
💡 Some of the best-performing scripts' Notion board - https://arcads.notion.site/Brief-What-is-Arcads-233b2f4721ce80c2a3e9e06f5307db02
You can also watch this video here https://youtu.be/nTV3k8BQlus
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizi…
-
How MeWe Grew to 20M As A Privacy-First Social Media App
30 augustus 2025 · 1 uur 7 min
In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide. Lees meer
He’s going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.
Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3.
You will discover:
✅ Journey of building and scaling MeWe in a Big Tech world
✅ How indie founders can use AI and social media marketing to scale apps
✅ Strategies for attracting investors without massive ad spend
✅ A social framework for rebooting the internet with ethics and privacy at the core
Learn More:
MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474
Mark’s Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launch…
-
How MeWe Grew to 20M As A Privacy-First Social Media App
30 augustus 2025 · 1 uur 7 min
In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide. Lees meer
He’s going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.
Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3.
You will discover:
✅ Journey of building and scaling MeWe in a Big Tech world
✅ How indie founders can use AI and social media marketing to scale apps
✅ Strategies for attracting investors without massive ad spend
✅ A social framework for rebooting the internet with ethics and privacy at the core
Learn More:
MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474
Mark’s Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launch…
-
How to 2X Your App Retention With This Overlooked Ingredient
26 augustus 2025 · 19 min
Want to instantly double your app retention? 🎵 Lees meer
In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.
Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.
You’ll discover:
✅ How music impacts user behavior & session length
✅ Real-world data: 1.7x–2.5x lift in D90 retention with music
✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)
✅ The hidden challenges of licensing—and how Feed.fm solves them
✅ Practical tips to integrate music into your app without huge costs
Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.
Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exact…
-
How to 2X Your App Retention With This Overlooked Ingredient
26 augustus 2025 · 20 min
Want to instantly double your app retention? 🎵 Lees meer
In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.
Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.
You’ll discover:
✅ How music impacts user behavior & session length
✅ Real-world data: 1.7x–2.5x lift in D90 retention with music
✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)
✅ The hidden challenges of licensing—and how Feed.fm solves them
✅ Practical tips to integrate music into your app without huge costs
Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.
Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exact…
-
The Path to $100,000 ARR - What Flopped with Paid Ads
23 augustus 2025 · 1 uur 13 min
In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue. Lees meer
They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.
Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.
You will discover:
✅ How to spot and fix a broken onboarding flow
✅ AB test ideas that actually move the needle
✅ Psychology tactics to persuade and retain users
Learn More:
🌐 Website: https://clear30.org/
📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one…
-
The Path to $100,000 ARR - What Flopped with Paid Ads
23 augustus 2025 · 1 uur 13 min
In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue. Lees meer
They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.
Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.
You will discover:
✅ How to spot and fix a broken onboarding flow
✅ AB test ideas that actually move the needle
✅ Psychology tactics to persuade and retain users
Learn More:
🌐 Website: https://clear30.org/
📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one…
-
App Marketing On A Budget: My Proven $0 To $10k Strategy
19 augustus 2025 · 23 min
Want to grow your app without burning cash? 💸 Lees meer
In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, all on a limited or zero budget.
These are the exact tactics we’ve used to take apps from a few hundred downloads a month to six-figure app businesses, without relying on massive ad spends.
You’ll learn:
✅ How to use App Store Optimization (ASO) to drive free, high-intent downloads
✅ The “Lifetime Free Offer” growth hack for instant traction & reviews
✅ Localization tricks that open up whole new markets overnight
✅ How to use Apple Search Ads & Meta Ads efficiently (even with $10/day)
✅ Why focusing on the right keywords can make or break your launch
✅ The simple math formula that keeps your app business profitable
Whether you’re launching your first app or trying to revive a stalled product, these budget-friendly app marketing strategies can help you scale faster without overspending.
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder
✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show …
-
App Marketing On A Budget: My Proven $0 To $10k Strategy
19 augustus 2025 · 25 min
Want to grow your app without burning cash? 💸 Lees meer
In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, all on a limited or zero budget.
These are the exact tactics we’ve used to take apps from a few hundred downloads a month to six-figure app businesses, without relying on massive ad spends.
You’ll learn:
✅ How to use App Store Optimization (ASO) to drive free, high-intent downloads
✅ The “Lifetime Free Offer” growth hack for instant traction & reviews
✅ Localization tricks that open up whole new markets overnight
✅ How to use Apple Search Ads & Meta Ads efficiently (even with $10/day)
✅ Why focusing on the right keywords can make or break your launch
✅ The simple math formula that keeps your app business profitable
Whether you’re launching your first app or trying to revive a stalled product, these budget-friendly app marketing strategies can help you scale faster without overspending.
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder
✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show …
-
App Marketing Done Right with Steve P. Young
16 augustus 2025 · 1 uur 7 min
We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young! 🎙️ Lees meer
From monetization and paid ads to scaling your app business — no topic was off-limits.
If you missed it live, catch the full conversation on our podcast and get all the valuable insights.
Learn More:
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder
✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
App Marketing Done Right with Steve P. Young
16 augustus 2025 · 1 uur 8 min
We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young! 🎙️ Lees meer
From monetization and paid ads to scaling your app business — no topic was off-limits.
If you missed it live, catch the full conversation on our podcast and get all the valuable insights.
Learn More:
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters*********************************************
-
5 Free App Store Optimization Tools That Help Apps Print Cash
12 augustus 2025 · 16 min
Everyone says ASO is dead. They're wrong. Lees meer
In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.
This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.
👉 Whether you're launching a brand new app or looking to scale downloads, this step-by-step breakdown shows you how to:
✅ Find high-intent, low-competition keywords
✅ Validate keyword trends using Google Tools
✅ Use tools like AppFollow, FoxData, VidIQ, and more
Tools featured in the video:
Google Trends - https://trends.google.com/trends/
AppFollow - https://watch.appfollow.io/apps/1
Fox Data - https://foxdata.com/en/
Google Keyword Planner - https://business.google.com/in/ad-tools/keyword-planner/
VidIQ - https://vidiq.com/
Ready to actually grow? This is the stack we use daily.
🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder
✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eComme…
-
5 Free App Store Optimization Tools That Help Apps Print Cash
12 augustus 2025 · 14 min
Everyone says ASO is dead. They're wrong. Lees meer
In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.
This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.
👉 Whether you're launching a brand new app or looking to scale downloads, this step-by-step breakdown shows you how to:
✅ Find high-intent, low-competition keywords
✅ Validate keyword trends using Google Tools
✅ Use tools like AppFollow, FoxData, VidIQ, and more
Tools featured in the video:
Google Trends - https://trends.google.com/trends/
AppFollow - https://watch.appfollow.io/apps/1
Fox Data - https://foxdata.com/en/
Google Keyword Planner - https://business.google.com/in/ad-tools/keyword-planner/
VidIQ - https://vidiq.com/
Ready to actually grow? This is the stack we use daily.
🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder
✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eComme…
-
The App Growth Strategy Behind LightX’s 50M+ Installs
9 augustus 2025 · 1 uur 7 min
In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS. Lees meer
Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.
An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.
He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.
You will discover:
✅ How LightX went from a paid app to top-grossing AI subscription
✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more
✅ The secret to getting featured on Google Play
✅ Building user-first products with a strong USP
✅ Managing & scaling a 60+ member team
Learn More:
Explore LightX:
Web Product: https://www.lightxeditor.com/
iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705
Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN
Connect with Sharad:
https://www.linkedin.com/in/sharad-shankar-796b773/
https://andor.in/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, …
-
The App Growth Strategy Behind LightX’s 50M+ Installs
9 augustus 2025 · 1 uur 7 min
In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS. Lees meer
Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.
An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.
He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.
You will discover:
✅ How LightX went from a paid app to top-grossing AI subscription
✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more
✅ The secret to getting featured on Google Play
✅ Building user-first products with a strong USP
✅ Managing & scaling a 60+ member team
Learn More:
Explore LightX:
Web Product: https://www.lightxeditor.com/
iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705
Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN
Connect with Sharad:
https://www.linkedin.com/in/sharad-shankar-796b773/
https://andor.in/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, …
-
This AI Learning App Made $1.8M in Its First Year (Coursiv App)
5 augustus 2025 · 19 min
They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels. Lees meer
In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.
Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.
You'll learn:
✅ How Coursiv grew to $1.8M+ with smart funnel design
✅ Why their quiz-based onboarding converts like crazy
✅ The psychology behind their paywall with a countdown
✅ Tips to implement Web-to-App strategies for your app
✅ Why long pricing pages boost conversions (with examples)
Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.
🚀 Learn more about Coursiv → https://coursiv.com/
IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150
Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1
💬 Drop a comment with your favorite funnel strategy or questions you have.
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's pl…
-
This AI Learning App Made $1.8M in Its First Year (Coursiv App)
5 augustus 2025 · 20 min
They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels. Lees meer
In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.
Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.
You'll learn:
✅ How Coursiv grew to $1.8M+ with smart funnel design
✅ Why their quiz-based onboarding converts like crazy
✅ The psychology behind their paywall with a countdown
✅ Tips to implement Web-to-App strategies for your app
✅ Why long pricing pages boost conversions (with examples)
Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.
🚀 Learn more about Coursiv → https://coursiv.com/
IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150
Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1
💬 Drop a comment with your favorite funnel strategy or questions you have.
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's pl…
-
The Million-Dollar Exit Strategy for App Founders
2 augustus 2025 · 1 uur 12 min
In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps. Lees meer
Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.
She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.
If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.
You will discover:
✅ What makes an app “EPIC” and worth a 7-figure exit
✅ The MOATs that boost your app’s valuation
✅ Why branding, retention & community are make-or-break
✅ How to prepare for a successful app exit or acquisition
Learn More:
Connect with her for all things apps, valuation, metrics, and exits:
https://x.com/herreraevel
https://www.linkedin.com/in/evelinherrera/
Join the Mobile Club Community:
https://evelinherrera.com/themobileclub
Check available apps on sale:
www.evelinherrera.com
Work with us: https://www.appmasters.com
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenu…
-
The Million-Dollar Exit Strategy for App Founders
2 augustus 2025 · 1 uur 13 min
In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps. Lees meer
Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.
She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.
If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.
You will discover:
✅ What makes an app “EPIC” and worth a 7-figure exit
✅ The MOATs that boost your app’s valuation
✅ Why branding, retention & community are make-or-break
✅ How to prepare for a successful app exit or acquisition
Learn More:
Connect with her for all things apps, valuation, metrics, and exits:
https://x.com/herreraevel
https://www.linkedin.com/in/evelinherrera/
Join the Mobile Club Community:
https://evelinherrera.com/themobileclub
Check available apps on sale:
www.evelinherrera.com
Work with us: https://www.appmasters.com
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenu…
-
Fastest Way to Increase Engagement & Revenues
29 juli 2025 · 11 min
Want to instantly increase your app's retention and revenue in just 30 minutes? 💥 Lees meer
In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.
Why this works:
✅ Just a 5% boost in retention = up to 95% more profit
✅ 26% of users churn after day one — let’s fix that
✅ Gamification keeps users coming back daily
✅ It works for any app category: fitness, finance, utility, entertainment
🔥 Featured Tool: Gamezop
Plug-and-play games, quizzes, horoscopes, even cricket news — all inside your app, with ad revenue sharing.
✅ No coding headache
✅ Takes less than 30 minutes
✅ Boosts MAU, DAU, and Revenue
Gamezop enables apps to integrate games, quizzes, astrology, and sports. Ads shown inside this content generate earnings that are shared between Gamezop and the host platforms.
Any app can embed Gamezop’s content platforms in 30 minutes to grow engagement and unlock additional revenue.
Use this link to get started, and get a limited-time 60% revenue share:
https://business.gamezop.com/?utm_source=appmasters
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping ap…
-
Fastest Way to Increase Engagement & Revenues
29 juli 2025 · 13 min
Want to instantly increase your app's retention and revenue in just 30 minutes? 💥 Lees meer
In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.
Why this works:
✅ Just a 5% boost in retention = up to 95% more profit
✅ 26% of users churn after day one — let’s fix that
✅ Gamification keeps users coming back daily
✅ It works for any app category: fitness, finance, utility, entertainment
🔥 Featured Tool: Gamezop
Plug-and-play games, quizzes, horoscopes, even cricket news — all inside your app, with ad revenue sharing.
✅ No coding headache
✅ Takes less than 30 minutes
✅ Boosts MAU, DAU, and Revenue
Gamezop enables apps to integrate games, quizzes, astrology, and sports. Ads shown inside this content generate earnings that are shared between Gamezop and the host platforms.
Any app can embed Gamezop’s content platforms in 30 minutes to grow engagement and unlock additional revenue.
Use this link to get started, and get a limited-time 60% revenue share:
https://business.gamezop.com/?utm_source=appmasters
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping ap…
-
How She Scaled to 7M+ Installs on Google Play as an Indie Developer
26 juli 2025 · 1 uur 10 min
In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding. Lees meer
Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.
She’ll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition.
We also explore her journey as a solo female app founder and how she’s built a life of freedom, travel, and growth, all powered by apps.
You will discover:
✅ How to scale an Android app using Google Ads and ASO
✅ Why most indie developers fail with Google Ads and how to fix it
✅ How to launch AI-powered apps without a big team
✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMob
Learn More:
Connect with her:
https://www.linkedin.com/in/fatemeh-vahdatpour/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house take…
-
How She Scaled to 7M+ Installs on Google Play as an Indie Developer
26 juli 2025 · 1 uur 11 min
In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding. Lees meer
Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building AI-powered apps in a fast-paced, tax-friendly startup hub.
She’ll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition.
We also explore her journey as a solo female app founder and how she’s built a life of freedom, travel, and growth, all powered by apps.
You will discover:
✅ How to scale an Android app using Google Ads and ASO
✅ Why most indie developers fail with Google Ads and how to fix it
✅ How to launch AI-powered apps without a big team
✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMob
Learn More:
Connect with her:
https://www.linkedin.com/in/fatemeh-vahdatpour/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house take…
-
App Marketing Trends That Will Explode Q4 Growth (2025)
24 juli 2025 · 12 min
What’s working in app marketing right now, and where is it headed in Q4 2025? Lees meer
In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.
Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.
You’ll Learn:
✅ Why iOS users convert faster and spend more than Android users (with real data)
✅ How to use remarketing to boost retention and lifetime value
✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them
✅ Growth tactics from top apps like Timu that increase repeat purchases
✅ The “5% Retention Strategy” that can grow revenue by up to 95%
If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.
📌 Key Recommendations from the Report:
Start user acquisition campaigns earlier to reduce CPI risk
Shift more budget toward iOS for higher returns
Make remarketing a core growth lever in mature or saturated markets
🔗 Download the full report → https://shorturl.at/uJmak
🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is ev…
-
App Marketing Trends That Will Explode Q4 Growth (2025)
24 juli 2025 · 10 min
What’s working in app marketing right now, and where is it headed in Q4 2025? Lees meer
In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition.
Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.
You’ll Learn:
✅ Why iOS users convert faster and spend more than Android users (with real data)
✅ How to use remarketing to boost retention and lifetime value
✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them
✅ Growth tactics from top apps like Timu that increase repeat purchases
✅ The “5% Retention Strategy” that can grow revenue by up to 95%
If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.
📌 Key Recommendations from the Report:
Start user acquisition campaigns earlier to reduce CPI risk
Shift more budget toward iOS for higher returns
Make remarketing a core growth lever in mature or saturated markets
🔗 Download the full report → https://shorturl.at/uJmak
🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is ev…
-
Full Teardown of This $900K/Year Morning Routine App
22 juli 2025 · 12 min
In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine! Lees meer
You'll learn:
✅ How Routinery ranks #1 for “morning routine”
✅ What’s working in its onboarding & paywall strategy
✅ Monetization tactics that drive conversions fast
✅ The one growth strategy that most devs ignore
✅ My personal morning routine & productivity boost formula
If you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap.
Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue.
Get MagicMind today:
You have a limited offer you can use now, that gets you up to 50% off
your first subscription or 20% off one time purchases with code:
APPM50 at checkout
You can claim it at: https://www.magicmind.com/APPM50
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android”…
-
Full Teardown of This $900K/Year Morning Routine App
22 juli 2025 · 14 min
In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine! Lees meer
You'll learn:
✅ How Routinery ranks #1 for “morning routine”
✅ What’s working in its onboarding & paywall strategy
✅ Monetization tactics that drive conversions fast
✅ The one growth strategy that most devs ignore
✅ My personal morning routine & productivity boost formula
If you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap.
Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue.
Get MagicMind today:
You have a limited offer you can use now, that gets you up to 50% off
your first subscription or 20% off one time purchases with code:
APPM50 at checkout
You can claim it at: https://www.magicmind.com/APPM50
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
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Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the r…
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The AI Ads Strategy That Led to 200M Views
19 juli 2025 · 1 uur 6 min
In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Lees meer
Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he’s here to break down what’s working right now in growth marketing.
You’ll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today.
You will discover:
✅ How to use AI to level up your ad creatives
✅ Content workflows with and without AI
✅ The “AI Prioritization Index” for deciding what to build next
✅ How to run high-impact campaigns without blowing your budget
✅ Indie-friendly growth tools you should use
Learn More:
https://www.linkedin.com/in/naycook/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough…
-
The AI Ads Strategy That Led to 200M Views
19 juli 2025 · 1 uur 5 min
In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Lees meer
Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he’s here to break down what’s working right now in growth marketing.
You’ll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today.
You will discover:
✅ How to use AI to level up your ad creatives
✅ Content workflows with and without AI
✅ The “AI Prioritization Index” for deciding what to build next
✅ How to run high-impact campaigns without blowing your budget
✅ Indie-friendly growth tools you should use
Learn More:
https://www.linkedin.com/in/naycook/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough…
-
The Anatomy of a High-Converting Paywall
15 juli 2025 · 30 min
Want higher conversions from your web-to-app campaigns? Lees meer
In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.
Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.
You’ll learn:
✅ Why web paywalls convert up to 3x more than mobile ones
✅ The 14-block structure of a perfect web-to-app paywall
✅ How to personalize offers based on quiz responses
✅ Why timers, huge discounts, and upsells dramatically boost LTV
✅ Real-world examples from top apps like BetterMe
If you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.
All you need to build your web2app funnel:
https://www.web2wave.com/
Contact with Igor: https://www.linkedin.com/in/igorlyu/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.
Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!
If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM
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Have an idea for a mobile app, but don't know how to code?
Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.
You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.
And…
-
Niche AI App Teardown & Growth Coaching
12 juli 2025 · 1 uur 8 min
This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Lees meer
Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level.
Max is one of Steve’s youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what’s working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you’re an indie dev building in public or working on your own apps, this is the real-time roadmap you’ve been looking for.
You will discover:
✅ Steve’s live teardown of CarSnap’s ASO strategy
✅ Quick wins for improving onboarding & retention
✅ Growth hacks for niche apps without paid ads
✅ How to stand out when your audience isn’t on the App Store
Learn More:
Connect with Max:
https://www.linkedin.com/in/max-gorman
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.
Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!
If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-o…
-
Niche AI App Teardown & Growth Coaching
12 juli 2025 · 1 uur 9 min
This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Lees meer
Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level.
Max is one of Steve’s youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what’s working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you’re an indie dev building in public or working on your own apps, this is the real-time roadmap you’ve been looking for.
You will discover:
✅ Steve’s live teardown of CarSnap’s ASO strategy
✅ Quick wins for improving onboarding & retention
✅ Growth hacks for niche apps without paid ads
✅ How to stand out when your audience isn’t on the App Store
Learn More:
Connect with Max:
https://www.linkedin.com/in/max-gorman
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.
Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!
If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-o…
-
Top 3 Lessons From Spending $1.5M Profitably on Meta Ads
8 juli 2025 · 8 min
In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you. Lees meer
🚀 You'll Learn:
• Why most Meta ads fail at first
• The role of capital and what to expect early on
• Why you must understand hooks, CTAs, and creative angles
• How to handle account restrictions and support nightmares
• The surprising power of a hard paywall strategy
This is a masterclass on performance marketing, creative testing, and building profitable mobile apps through paid acquisition.
👀 Don’t miss Alex’s story of spending $14K/day and generating 1,000+ trials in a single day.
Watch the full episode: https://youtube.com/live/iYCPvl0jipE?feature=share
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.
Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful!
If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM
*********************************************
Have an idea for a mobile app, but don't know how to code?
Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.
You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.
And here’s the best part—100% of apps launched through the program generate revenue within 7 days.
Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.
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