Alle afleveringen
1.066 afleveringen, van nieuw naar oud
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How to Localize Your App Store Optimization for ANY Language
8 juni 2020 · 6 min
Discover how you can use Apple Search Ads to find keywords for any language to localize your app. Lees meer
Apple Search Ads: https://searchads.apple.com/
Chrome Extension for Apple Search Ads: https://bit.ly/ASA-Chrome-Ext
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
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This Intermittent Fasting App is Making $300K a Month
3 juni 2020 · 14 min
Discover the best practices that are helping this intermittent fasting app make over $300,000 a month. Lees meer
Fastic: https://www.fastic.com/
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786: Why It Pays to Be Bold with App Monetization with Guilhem Duche
2 juni 2020 · 38 min
Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized. Lees meer
Guilhem Duche is the Co-Founder and CPO of a European dating app called Once.
Show Notes:
- Zendesk
- Fav app: YouTube
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Mobile Game Monetization: How to 2X ARPDAU
1 juni 2020 · 9 min
Discover a simple way that you can 2X your double your ARPDAU. Lees meer
Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to monetize, but you are leaving money on the table if you are NOT giving them options.
In fact, in a study done by TheoremReach they found that 96% of users preferred to have a variety of ways to earn rewards in a game.
And on top of that adding rewarded surveys is a proven way to increase user engagement and retention.
Because you are giving users rewards for these surveys and they get to use these rewards to further advance in your game.
Now that’s what I call a win-win.
TheoremReach: https://theoremreach.com/
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Marketing for Game Devs | App Masters Live (May 29, 2020)
29 mei 2020 · 55 min
Join us live every Friday at 9am PST on YouTube! Lees meer
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
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Today's episode is you will discover the simplest way to drive 6,000 downloads for your mobile game, how to find the right niche when you have a game with a proven gameplay, and how to write a compelling email to bloggers.
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785: How to Get Your First 100 users with Mike Watkins
26 mei 2020 · 20 min
Coming up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how to use your app to sell a digital product. Lees meer
Mike Watkins is the creator of Wealth Forecaster.
Show Notes:
- 99Designs
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Mobile Game Trends | App Masters Live (May 15, 2020)
26 mei 2020 · 1 uur 9 min
Join us live every Friday at 9am PST on YouTube! Lees meer
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
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This week we have...
Joseph Kim is a mobile gaming executive and host of the Deconstructor of Fun Podcast. His past experience includes Chief Product Officer of SEGA, SVP, Games and Digital Platforms at NBCUniversal, and much more.
You will discover:
- How to launch a multi-player game
- Tips on how to start your own game studios
- And the #1 mistake that game developers make (hint: not being hyper focused on the game)
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How to Increase Mobile Game Revenue Using Rewarded Surveys
20 mei 2020 · 10 min
Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020. Lees meer
Learn more about TheoremReach.
In this video, you will discover:
Where did the idea for TheoremReach come from?
Why rewarded surveys?
Rewarded surveys vs other monetization strategies
Why rewarded surveys increase app engagement?
What types of content is best for rewarded surveys?
Get your free pass:
https://www.appmasters.com/summit
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Check out our app marketing agency.
Never miss an app marketing growth hack!
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YouTube: App Masters
Instagram: @stevepyoung
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784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing
19 mei 2020 · 44 min
Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now. Lees meer
Darius Moravcik is the CMO at Reflectly.
Show Mention
Fav app:
Revolut
Too Good to Go
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Chad Mureta on Selling Multiple Million Dollar App Businesses | App Masters Live
15 mei 2020 · 52 min
On this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses. Lees meer
Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.
Join us live every Friday on YouTube at 9am PST!
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SPONSORS
App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
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If you enjoy the podcast, please leave us a review on iTunes or Spotify. We read each review and it really makes a difference in helping spread the podcast and convincing hard-to-get guests.
Follow Steve and App Masters:
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783: How to Grow a Podcast App with Markus Chow
12 mei 2020 · 22 min
Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app's monetization. Lees meer
Markus Chow is the creator of HiCast.
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Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
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Gig Economy: The Future is Unlimited Services
6 mei 2020 · 7 min
Discover why the future of the gig economy is all about unlimited productized services. Lees meer
Services mentioned:
https://bench.co/
https://designpickle.com/
https://www.godaddy.com/wordpress/premium-support
http://www.videohusky.com/checkout?coupon=20percent&via=steve28
Grow Your Downloads With Our Exact Strategies:
http://www.appmastersacademy.com/
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Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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782: ASO Keyword Strategy for Mobile Games with Martin Hudak
5 mei 2020 · 27 min
Want to know what are the most effective ASO strategies for mobile games? Well, you are about to discover how to pick the right keywords, why you want to use low traffic, low competition keywords and what to focus on when you are just launching your app. Lees meer
Martin Hudak is the Founder at wisee.
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Never miss an app marketing growth hack!
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Attribution for Mobile App Tracking for iOS and Google Play
4 mei 2020 · 10 min
Discover how to see where your downloads are coming from for iOS and Google Play. Lees meer
Also, discover the free mobile attribution tool that you need when you are just starting out.
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Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
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Twitter: @stevepyoung
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781: Tilting Point's Nadir Garouche on ASO Growth for Mobile Games
28 april 2020 · 43 min
Today's guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use the featured graphic on Google to get more downloads, how to localize your game if you're on a budget, and the Apple Search ads campaign that is crushing it for the company. Lees meer
Nadir Garouche is the Senior Growth Manager at Tilting Point.
Show Notes
- Fav app: Zero Fasting
- How to know which SDKs are installed on a mobile app and what they track? (for free)
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Never miss an app marketing growth hack!
Follow us:
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Twitter: @stevepyoung
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Decrease Your CPI With These Video Ads Example
27 april 2020 · 15 min
Discover how to make TikTok-style video ads that will decrease your cost-per-install on your mobile advertising including Facebook Ads. Lees meer
Shamanth Rao is the Founder and CEO of the mobile user acquisition agency Rocketship HQ. He's managed 8 figure user acquisition budgets — and led user acquisition leading up to 3 exits — Bash Gaming (acquired for $170mm), PuzzleSocial (acquired by Zynga) and FreshPlanet (acquired by GameLoft). He hosts the podcasts How Things Grow and the Mobile User Acquisition Show.
Get his latest course: Winning with Facebook Audiences Course
Get 10% off with the code MDMA_10pct_52NAJF
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Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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780: How to Incorporate Monetization in Game Design with Tugay Alyildiz
21 april 2020 · 40 min
Stop making the mistake that I see most game developers make where they completely focus on building the game and do NOT think about marketing or monetization. In this episode, you will discover how to incorporate monetization while designing your game from day 1, how targeting a wide audience on Facebook led to lower CPIs and the tech stack that allows you better track your campaigns. Lees meer
Tugay Alyildiz is the Co-Founder and CEO of Veloxia Technology.
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Keyword Research Tools for App Store Optimization
20 april 2020 · 10 min
Discover the 3 free keyword research tools to improve your app store optimization. Lees meer
App Annie
AppFollow
OneLook Reverse Dictionary
App Radar
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How Does Mobile App Retention Affect Keyword Rankings?
15 april 2020 · 6 min
As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)?
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779: How to Get Started with Influencer Marketing with Dom Little
14 april 2020 · 45 min
Today's guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram and finally I had to ask him about any secrets he could share about getting an Apple feature. Lees meer
Dom Little is the Founder of amp&go.
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App Store Optimization When You Do NOT Have Downloads
8 april 2020 · 10 min
In this video, you will discover How to do App Store Optimization When You Do NOT Have Downloads.
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778: All About Mobile App Acquisitions with Steve Wade
7 april 2020 · 36 min
Coming up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed. Lees meer
Steve Wade is the Managing Director, Media & Entertainment at Atlas Technology Group LLC.
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How Do You Know If You Are Doing App Store Optimization (ASO) Right?
6 april 2020 · 7 min
Here's how you can tell if your ASO strategy is a good one. Lees meer
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover...
- How do you know if you are doing ASO right or wrong?
- Does Google "read" the text of icons or screenshots?
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App Preview Videos: Do They Lead to More Downloads?
2 april 2020 · 6 min
Are App Preview Videos effective? Lees meer
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover...
- How Apple Search Ads affect ASO?
- Do App Preview Videos lead to more app downloads?
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The Most Important App Store Optimization Factors in 2020
1 april 2020 · 13 min
Discover the most important factors in getting high keyword rankings. Lees meer
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover...
- What is the ASO ranking criteria?
- What is the impact of keyword optimization?
- The most important factors for ASO
- How important is keyword density?
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777: What Games Have The Most Potential with Joel Julkunen
31 maart 2020 · 51 min
Coming up today's guest is the Co-Founder and Head of Game Analysis at GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. This episode is all about mobile games where you will discover which games have the most potential, what are the hottest monetization trends (spoiler alert it's Battle Pass) and what features bring your games' most value in different markets. Lees meer
Joel Julkunen is the Head of Game Analysis, Co-Founder at GameRefinery.
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Chad Mureta’s App Marketing Strategy
30 maart 2020 · 34 min
Discover how Chad's "front-loading" strategy helps him better monetize his apps. Lees meer
Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing.
He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads.
He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.
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App Engagement: 5 Surefire Ways to Increase Your Retention
25 maart 2020 · 9 min
If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that you should pay close attention to because without it all you have is a leaky bucket and sustained growth will be nearly impossible. Lees meer
With CPIs constantly increasing, app publishers have to ensure a high-quality product with high app engagement to ensure that they can continue to spend on marketing.
In this post, you will discover surefire ways to improve your mobile app engagement.
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776: M&A Trends in the Mobile Gaming Space with Diwakar Rao
24 maart 2020 · 18 min
Coming up is a fireside chat with Zynga's VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zynga has plans to go outside of mobile, trends in M&A and how 5G and Stadia affect the mobile landscape. Lees meer
Diwakar Rao is the VP of Corporate Development & Strategy at Zynga.
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Apple’s New App Store Categories
18 maart 2020 · 12 min
In this video, we explore Apple's new categories on iOS: "Developer Tools" and "Graphics & Design" and how you can capitalize on them right now!
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775: Nick Loper of Side Hustle Nation
17 maart 2020 · 52 min
Hey guys, another recording from my new podcast, Games with Entrepreneurs. This time with a local friend of mine, Nick Loper. Nick's website SideHustleNation.com is read by 1.5 million visitors a year and 30,000 listeners tune into The Side Hustle Show podcast each week. Lees meer
He helps people earn money outside of their day job. He’s an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.
Nick Loper is the Founder of Side Hustle Nation.
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ASO What’s Working Today in 2020 – MGS Presentation
11 maart 2020 · 20 min
ASO...Keyword targeting...are these still relevant in driving traffic and putting you high up there in page ranks? We will also talk about the 'secret sauce' that'll increase more downloads for your app. Hop on in, and we'll dig deeper into this today Lees meer
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774: How CodeWithChris Grew to 300K YouTube Subscribers with Chris Ching
10 maart 2020 · 51 min
My friend, Chris Ching, is the founder of CodeWithChris - the largest iOS channel on YouTube with close to 300K subscribers. This is our episode on my new podcast called Games with Entrepreneurs. You will discover how Chris started his blog and YouTube channel while at his full-time job, how he left that job to pursue CodeWithChris, and how good is he at nerdy pick-up lines. Lees meer
Chris Ching is the Founder of CodeWithChris.
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Try This If Your App Has No Downloads
4 maart 2020 · 7 min
Coming up is one of the most commonly asked questions I get about how to increase downloads for an app on literally no budget. This is particularly useful advice if you are stuck in your app business.
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773: How to Optimize the FTUE for Mobile Games
3 maart 2020 · 28 min
Coming up is a coaching call where you will discover how to optimize the First Time User Experience (FTUE), how to drive downloads without a marketing budget using the "free promotional" campaign, aso for hyper-casual games and finally why creating more games can be the key to success. Lees meer
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Is App Store Optimization Dead?
26 februari 2020 · 12 min
Well, one thing is for sure that things are changing. In this video, you will discover what factors to focus on when trying to grow your downloads through app store optimization.
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772: How to Find Product-Market Fit With a Social App with Josh Choi
25 februari 2020 · 35 min
Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about monetization. Lees meer
Josh Choi is the creator of Nanolens.
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Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch
21 februari 2020 · 53 min
David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is. Lees meer
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771: How to Finance Growth Through VC Funding and/or Debt
18 februari 2020 · 25 min
Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more. Lees meer
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770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales
11 februari 2020 · 27 min
Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast. Lees meer
You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.
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769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson
4 februari 2020 · 44 min
Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate. Lees meer
Rebecca Nackson is the Founder at Notable.
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768: Leveraging Artificial Intelligence for Growth with Lomit Patel
28 januari 2020 · 37 min
Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them. Lees meer
Lomit Patel is the Vice President, Growth at IMVU.
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767: Best Strategy to Get Quality Downloads for a Location-Based App
23 januari 2020 · 13 min
Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster. Lees meer
Mike Orakpo is the Founder at Athlete Connect.
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How to Sell: Time Blocking Tips for Sales Prospecting
15 januari 2020 · 6 min
Here is a sales call hack that will help you sell more, get more clients and make you more effective. Lees meer
This is my exact sales strategy that many people have copied and you can too.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=0BfzlZG8MuQ
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766: How to Build The Key Features of a Social App with Ian Morris
14 januari 2020 · 35 min
Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company. Lees meer
Ian Morris is the CEO and Co-founder of Likewise.
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Questions to Ask A Digital Marketing Agency
12 januari 2020 · 8 min
In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago. Lees meer
Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.
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3 Commonalities of Million Dollar Subscription Apps
8 januari 2020 · 7 min
In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you.
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765: How to Create Winning Ad Creatives with Jon Lau
7 januari 2020 · 38 min
Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates. Lees meer
Jon Lau is the Senior Manager of Growth at DraftKings.
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764: Must-Haves for a Successful Gaming Team with Chuka Ikokwu
31 december 2019 · 40 min
Today's guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company. Lees meer
Chuka Ikokwu is the Head of Analytics at Exploding Kittens and Founder & CEO at Divercity.io.
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763: AR Apps for Education with Robin Williams
24 december 2019 · 33 min
You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as "perpetual motion machine". Lees meer
Robin Williams is the Head of Emerging Technology at Twinkl.