Alle afleveringen
1.066 afleveringen, van nieuw naar oud
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660: ASO For an App That No One Will Search For with Aleksander Skjoelsvik
21 juni 2018 · 18 min
Coming up is a coaching call where you will discover how to grow downloads for an app that people may NOT want or even search for? You will discover how to come up with different types of keywords, how to come up with the right copy for your screenshots and how to maximize the Spanish Mexico ASO trick. Lees meer
Aleksander Skjoelsvik is the creator of TransKey.
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3 Things You Must Know About Using Ad Networks for App Downloads
20 juni 2018 · 7 min
You're going to discover how to drive traffic using Ad Networks for App Downloads. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/6mxoezvXyXQ
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659: The App Stopping Robocalls with Ethan Garr
19 juni 2018 · 42 min
Today's guest is the VP of Product for one of my favorite apps called RoboKiller. You will discover how they used Facebook ads to test screenshot concepts, what helped with growth early on in the days and how to properly test pricing when it comes to subscription apps. Lees meer
Ethan Garr is the VP of Product at TelTech Systems, Inc.
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658: How to Grow Downloads on Google Play with Ahmed Ehsan
14 juni 2018 · 19 min
Coming up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for your app. Lees meer
Ahmed Ehsan is the founder of 3-Bz Studio.
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657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao
12 juni 2018 · 31 min
Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install. Lees meer
Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.
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Publicity Techniques & How to Be Newsworthy to a Reporter
11 juni 2018 · 12 min
You're going to discover how to make your announcement newsworthy, because the fact that you exist is NOT good enough. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/_yzCJpDuJhc
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How to Find YouTube Influencers for Your Mobile Game
8 juni 2018 · 8 min
You're going to discover how to find YouTube influencers to help promote your app and how to leverage the video that they create for you. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ddNneLzqmRA
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656: Gonzalo Juarez, Co-Founder of eTips
7 juni 2018 · 1 uur 11 min
Coming up is a very good friend of mine Gonzalo Juarez. Lees meer
Look...
You've heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we've been almost every WWDC together and we've come really good friends helping each other out in the app business.
You'll learn how he created this with this brother, the difficulties that come with having a business with your sibling and a lot about death - I talk a lot about death in this. How you grew up and what it really means to be an entrepreneur and his move from Argentina to the Bay Area.
So stay tuned.
Gonzalo Juarez is the Co-Founder of eTips.
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App Localization: What to Localize First to Minimize Cost
6 juni 2018 · 10 min
You're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/x5av4vDOuVk
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655: David Reichelt, Creator of Color Switch
5 juni 2018 · 51 min
Hey guys, I've got a really cool interview with the creator of color switch a very popular game with David Reichelt. It's a different format than you might be used to hearing but it is the backstory - what was David like, what was he doing before he became ultra famous and ultra rich because I actually asked him how much money he made from the game. Lees meer
It's a completely different format way, loose than you what you might be used to hearing from me. What I would really love from you is feedback, let me know what you think of these type of episodes because it is the origins of a brand new podcast that I want to release really soon. So listen in on the backstory of Color Switch Creator, David Reichelt.
David Reichelt is the Creator of Color Switch.
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How to Find App Downloads for Your Competitors (or Any App)
31 mei 2018 · 8 min
You're going to discover how to accurately see the downloads for any app. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/2gsoRYQ_4Mk
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654: How to Make More Money with a Paid App with John MacAdam
31 mei 2018 · 16 min
Coming up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money. Lees meer
John MacAdam is the creator of the Hours Worked Time Tracker App.
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653: Building a Media Company within Mobile Apps with Scott Silver
29 mei 2018 · 37 min
Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and his approach to working with some major brands like Skype and Starbucks. Lees meer
Scott Silver is the Partnerships Manager at Mammoth Media.
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5 Killer Reasons Why You Need to Soft Launch Your App
25 mei 2018 · 15 min
Coming up you're going to discover 5 killer reasons why you need to soft launch your app. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/cD63cjBfQkg
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652: How to Become an Instagram Badass with Paul Lam
24 mei 2018 · 35 min
Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs. Lees meer
Paul Lam is the host of The Path Hunters podcast.
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What Countries to Soft Launch an App?
23 mei 2018 · 6 min
You're going to discover what countries you should soft-launch in and why we chose those countries Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/N_O4BWNRn_Q
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651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo
22 mei 2018 · 34 min
Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue. Lees meer
Timothy Armoo is the Co-Founder at Fanbytes.
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Pre Launch App Marketing: Focus on These Two Metrics
18 mei 2018 · 5 min
You're going to discover the two most important metrics that you should be thinking about during your pre-launch. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/jIpJp2S1_-Y
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650: How to Rank Higher on Google Play with Muhaiber Muzaffar
17 mei 2018 · 24 min
Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer account that helps all your apps get higher rankings. Lees meer
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My Favorite Subject Line Formula for PR
16 mei 2018 · 6 min
Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/fe2zWVVaE5Y
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649: How to Decrease Your Uninstall Rate with Kara Dake
15 mei 2018 · 31 min
Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid. Lees meer
Kara Dake is the VP Growth & Partnerships at CleverTap.
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648: “Success” as an Indie with Rylan Evans
10 mei 2018 · 32 min
Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life. Lees meer
Rylan Evans is an independent iOS developer.
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647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani
8 mei 2018 · 33 min
Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how they doubled their organic downloads with ASO. Lees meer
Suraj Hemnani is the Co-Founder at Weather Creative Inc.
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Do I Need a Social Media Presence for an App Launch?
7 mei 2018 · 6 min
Do you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch? Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ryluRt9TPBM
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646: How to Get More Downloads for a Music Streaming App with Issac Grunwald
3 mei 2018 · 17 min
Coming up is a coaching call with the creator a Jewish music streaming where you will discover how to find new keywords for a niche app, how to optimize your app title and subtitle and finally my favorite growth hack for a subscription app. Lees meer
Issac Grunwald is the Co-Founder of ShiraLi.
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645: Influencer Marketing & User Acquisition with Chen Wang
1 mei 2018 · 33 min
Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works best. Lees meer
Chen Wang is the CTO at Boost Insider.
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Pre Launch App Marketing: Why you should do it?
30 april 2018 · 9 min
Coming up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/mCtZ48C5OlI
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644: Mobile App Engagement and Retention with Scott Ritchie
26 april 2018 · 15 min
Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what moves the needle for your app business. Lees meer
Scott Ritchie is the Head of Business Development at Pyze.
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643: Selling An App for 5x Revenue with Trevor McKendrick
24 april 2018 · 31 min
Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, how he did research on his acquiring company and finally what he felt like after the sale. Lees meer
Trevor McKendrick is Entrepreneur and Writer at HowItActuallyWorks.com.
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How to Overcome Fear
20 april 2018 · 6 min
I want to talk to you about fear, overcoming it, accepting it and smashing through it! Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/LY9nRIvGodI
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642: How to Get Higher Search Ranking with Shane McLean
19 april 2018 · 26 min
Coming up is a coaching call with a listener who has 1.7 million downloads for his period tracker app. You will discover how he can rank higher for his most desired keywords, my suggestions on his app icon and screen shots and how to optimize your app name and subtitle for optimal growth. Lees meer
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Video Ads Optimization for Mobile Games
18 april 2018 · 15 min
i'm going to show you an example of an app that is optimizing their video ads so well that I'm watching 4-5 ads every time I play the game. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/HLVCygPrkF4
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641: How to Hack PR with Jake Ellenburg
17 april 2018 · 32 min
Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once. Lees meer
Jake Ellenburg is the CMO at XMode.
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App Founders Unite Happening in Bali
13 april 2018 · 8 min
You’re just one connection away… Lees meer
The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships.
This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable, personal advice to help you grow your business.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/orsyr_tVP4c
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640: Marketing a Paid Video App with Joao Santos
12 april 2018 · 19 min
Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price points. Lees meer
João Santos is the Head of Marketing & Growth at Strips.
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Paid App Report 2018: What Categories Work as a Paid App?
11 april 2018 · 7 min
Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/lLmG4xrkKXM
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639: Automatically Find New Facebook Audiences with Colette Nataf
10 april 2018 · 36 min
Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton. Lees meer
Colette Nataf is the CEO at Lightning AI.
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638: Acquisition Channels for a Photo App with Gavin Phillips
5 april 2018 · 24 min
Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.
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637: Growth for a Paid Game with Roni Brunn
3 april 2018 · 31 min
Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions. Lees meer
Roni Brunn is the developer of Triplicata Maui.
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Do Keyword Misspellings Help Grow Downloads for ASO?
2 april 2018 · 13 min
Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Zm-Ykfdhejk
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636: Google Play ASO for a Game with Bjorn Rave
29 maart 2018 · 19 min
Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. Lees meer
Björn Rave is the creator of Splitterz.
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A Clever Way to Incorporate Ads
28 maart 2018 · 11 min
Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Mo1qneMp7e4
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635: Viber Head of UA, Moshi Blum
27 maart 2018 · 36 min
What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country. Lees meer
Moshi Blum is the Head of User Acquisition at Viber.
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How to Launch a Really Big App Idea
26 maart 2018 · 5 min
Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, we forget the early struggles of big brands such as Uber, Air BnB and just see their massive success. Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/wZrOu9LXPCU
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634: How to Capitalize on Alternative App Stores with Simon Gannon
22 maart 2018 · 35 min
Did you know that there are other App Stores than just Google and Apple? Well today's guest is from a company that makes it so stinky easy for you to distribute on these app stores by just providing a link to your app. Also, you will discover what the biggest alternative App Store is, how to get discovered on these other platforms and how to make some money on them as well. Lees meer
Simon Gannon is the Marketing Director at appScatter.
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633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan
20 maart 2018 · 33 min
Coming up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if they don't know you, they can't flow you". Lees meer
Jeremy Callahan is the CTO and Founder of Callahan & Associates.
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How to Expand to Global Markets (China, India & Southeast Asia)
19 maart 2018 · 5 min
Coming up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective way Lees meer
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/5IkXurOD5Dg
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632: 7 Expert Tips From The Top Game Publishers
15 maart 2018 · 35 min
Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets for you. So here it is expert tips from the guys from Rovio, Glu, Ketchapp and so much more. Lees meer
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631: The Supercell of India with Amit Hardi
13 maart 2018 · 33 min
Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, how they use a data driven approach to product development and finally how one change in the user flow lead to a dramatic increase in user retention. Lees meer
Amit Hardi is the CEO of Nukebox Studios.
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630: How to Maximize Apple Search Ads with Ron Packard
8 maart 2018 · 14 min
Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads.