App Marketing by App Masters

Alle afleveringen

1.066 afleveringen, van nieuw naar oud

  1. 686: How Google Play Ratings Affect Rankings with Sapan Agarwal

    27 september 2018 · 22 min

    Afspelen
    Wondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play including keywords and app icons. Lees meer

    Sapan Agarwal is the creator of Video Watermark 2017.

  2. 685: How to Gamify a Marketplace with Sree Menon

    24 september 2018 · 34 min

    Afspelen
    Are you looking to grow or start your two-sided marketplace? Well today's guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app and how to take calculated risks to help you scale a mid-size startup. Lees meer

    Sree Menon is the Strategy & Global Sales Operations at Tophatter.

  3. How to Reskin an App Successfully

    21 september 2018 · 6 min

    Afspelen
    I'm going to show you how to reskin an app - the right way and for optimal success. Lees meer

    Watch Video on YouTube and Subscribe to our Channel

    https://youtu.be/O9B66teoQrc

  4. 684: Growing Downloads for an AR Ruler app with James Dale

    20 september 2018 · 24 min

    Afspelen

    Coming up is a coaching call with an impressive 17-year-old and a 3-time WWDC scholar with Apple. We discuss ASO strategies for his AR app, how he can increase his download conversion rate and how to reskin his app to target a particular niche.

  5. How App Store Reviews Impact Rankings

    18 september 2018 · 5 min

    Afspelen
    Want to know how app store reviews impact your keyword rankings? Well, I'm going to show you a really cool case study where I went from 128 into the top 10 for a keyword in a matter of just 1 day. Stay tune. Lees meer

    Watch Video on YouTube and Subscribe to our Channel

    https://youtu.be/eZ-k61t8cbE

  6. 683: Live Ops Strategies for Mobile Games with Oliver Kern

    17 september 2018 · 32 min

    Afspelen
    Coming up today's guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoughts on why indie devs are the future of the app economy. Lees meer

    Oliver Kern is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that, he is board advisor for a number of mobile games companies and mentor at Game Founders.

  7. How to Spy on Your Competitor’s Ads

    14 september 2018 · 8 min

    Afspelen
    You're going to discover two simple and FREE ways to let you spy on your competitors' ads. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/2EW74xKgzTc

  8. 682: How to Make Money with Android Games with Nawfiljan C

    13 september 2018 · 26 min

    Afspelen
    Coming up is a coaching call with a game developer. We talk about how to grow organic downloads for casual games, how to monetize using ads and why studying the top free games is so important when trying to find success. Lees meer

    Nawfiljan C is the creator of Zombie Eater.

  9. Analyzing an App Making $2M a Month

    11 september 2018 · 8 min

    Afspelen
    We are going to dissect an app that is making over $2 million dollars a month. You are going to discover their monetization strategy and how they limit their features to get more app subscribers. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/8BhaM2A1f5s

  10. 681: Pillars of a Successful Game Launch with Matej Lancaric

    10 september 2018 · 35 min

    Afspelen
    Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform. Lees meer

    Matej Lancaric is the Head of Mobile Marketing at Pixel Federation

  11. How to Perform Market Research for an App

    6 september 2018 · 11 min

    Afspelen
    Want to know how to do market research for your app idea? Lees meer

    Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it.

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/tmKgScpQBZs

  12. 680: An Intro to Programmatic Advertising with Kristy Barger of MoPub

    6 september 2018 · 22 min

    Afspelen
    Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on. Lees meer

    Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.

  13. How to Find a Mobile Games Publisher

    4 september 2018 · 5 min

    Afspelen
    You're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/gySf7-jQxzQ

  14. 679: New Growth Channels to Scale Your App with Gessica Bicego

    3 september 2018 · 36 min

    Afspelen
    Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs. Lees meer

    Gessica Bicego is the Director of Performance Marketing at Blinkist.

  15. How to Find Investors for a Mobile Game

    31 augustus 2018 · 7 min

    Afspelen
    Are you looking to find investors for your new mobile game. Well, I'm going to show you a simple way to raise money and if it's even worth it. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://www.youtube.com/watch?v=_eAHuTMM3YM

  16. 678: How to Get More Shares for Your App with Aurora Klaeboe Berg

    30 augustus 2018 · 29 min

    Afspelen
    We have four time guest, Aurora Berg, Co-Founder at Megacool. You will discover how to get more shares for your app, the opportunity for shares to happen on Instagram and Snapchat stories and how to use a rewarded referral system. Lees meer

    Aurora Klaeboe Berg is the Co-Founder & COO at Megacool.

  17. App Store Optimization (ASO) in Search Engine Optimization (SEO) Terms

    28 augustus 2018 · 14 min

    Afspelen
    Do you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/onQJUlIennU

  18. 677: Growing a Niche Dating App with Noa Gutterman

    27 augustus 2018 · 37 min

    Afspelen
    Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative. Lees meer

    Noa Gutterman is Head of Growth at HER Social App.

  19. How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy

    24 augustus 2018 · 7 min

    Afspelen
    Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/o3bR2F74vvw

  20. 676: 3 Simple Things That Always Improve Conversions with Barron Caster

    23 augustus 2018 · 36 min

    Afspelen
    Today's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting. Lees meer

    Barron Caster is the Director of Growth at Rev.

  21. How to Select Your Soft Launch Countries

    22 augustus 2018 · 6 min

    Afspelen
    Are you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/BSFYbFwNrNo

  22. 675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin

    20 augustus 2018 · 42 min

    Afspelen
    Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Lees meer

    Alex Austin is the CEO of Branch Metrics.

  23. How to A/B Test Screenshots on iOS

    17 augustus 2018 · 10 min

    Afspelen
    You're going to discover how you can A/B test your screenshots on iOS to increase your downloads. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/mjHi_x1aj9Q

  24. 674: How to Launch a New Social Network with Virgil Moore

    16 augustus 2018 · 9 min

    Afspelen
    Coming up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time. Lees meer

    Virgil Moore is the founder of Social Mongo.

  25. How to Sell App Store Optimization to a Skeptic

    14 augustus 2018 · 9 min

    Afspelen
    Not convinced that ASO will work for you? Well, I'm going to show you a simple way to test if app store optimization will actually lead to more organic downloads. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/uuHE4yNjJuM

  26. 673: How to Grow an App by Humanizing It with Gianluca Segato

    13 augustus 2018 · 36 min

    Afspelen
    Are you looking for simple tactics that will help your app become more shareable? Well today's guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more downloads and finally how to learn good design even if you suck at it. Lees meer

    Gianluca Segato is the Founder of Uniwhere.

  27. How to Succeed in the App Business in 2018

    10 augustus 2018 · 10 min

    Afspelen
    You're going to discover 3 trends for App Business Success. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/bmUA3OgOLtE

  28. 672: How to Succeed Creating Indie Games with Sourav Jain

    9 augustus 2018 · 20 min

    Afspelen
    Coming up is a coaching call with an 18-year-old game developer. You will discover how to get early feedback on your game, how to use the learn-build process of game development and finally why you must study the top free games in the app stores. Lees meer

    Sourav Jain is an indie game developer. Check out his games. YNEX

  29. How to Increase Organic Downloads Without Changing Keywords

    7 augustus 2018 · 11 min

    Afspelen
    You're going to discover 3 simple ways to increase your organic downloads without touching your keywords Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/S4cOwQlhqSg

  30. 671: How Outlook Mobile Grew to 100 million MAU with James Colgan

    6 augustus 2018 · 41 min

    Afspelen
    Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and how that allowed them to strip out unnecessary features, why they focused on one star reviews and how they changed the on-boarding process to improve user signups. Lees meer

    James Colgan currently serves as the Senior Director of Product Management Enterprise for Outlook Mobile.

  31. Simple Way to Increase Day 1 Retention Rate

    3 augustus 2018 · 7 min

    Afspelen
    You're going to discover a simple way to increase your day 1 retention rate. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/ML3pfrg_gI0

  32. 670: Freelance vs Indie Developer with Spencer Depas

    2 augustus 2018 · 24 min

    Afspelen
    Coming up is a coaching call where we discuss how to figure out what your target audience wants, whether you should turn a blind eye to freelancing and the Clarity.fm hack that I used to build a profile in the early days of App Masters. Lees meer

    Spencer Depas is a mobile consultant and Android developer.

  33. 4 Step Process to Scaling a Growth Channel

    31 juli 2018 · 9 min

    Afspelen
    You're going to discover the 4 step process to scaling a growth channel. What's you find a growth channel that really works, how do you scale it without having diminishing returns. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/pce_8oPhiiM

  34. 669: Beginner’s Guide to Developing an App with Chaim Sajnovsky

    30 juli 2018 · 31 min

    Afspelen
    Are you looking to hire a development firm for your first app? Well you're going to discover why documentation is so important, a simple way to validate an app idea and should you release fast or wait for a full version. Lees meer

    Chaim Sajnovsky is the Founder at B7Dev

  35. The #1 Prerequisite for Mobile App Growth

    27 juli 2018 · 7 min

    Afspelen
    You're going to discover the #1 prerequisite that you have to have in place before you even think about growth. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/xQVBhO78Bl8

  36. 668: How to Create a High Converting Snapchat Ad with Timothy Armoo

    26 juli 2018 · 32 min

    Afspelen
    Coming up is all about Snapchat ads. You're going to discover the 3 elements of a high-converting Snapchat ad, how to find the right influencers and what makes Snapchat more effective than Instagram. Lees meer

    Timothy Armoo is the Co-Founder & CEO at Fanbytes.

  37. How to Spy on Your Competitor’s Facebook Ads

    24 juli 2018 · 7 min

    Afspelen
    Want to know what kind of Facebook Ads your competitors are running? Well, I'm going to show you a cool little trick on how you can use the Facebook app to spy on your competitors. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/qiGe3Wvv3BE

  38. 667: How to Re-Engage Mobile App Users with Kara Dake

    23 juli 2018 · 34 min

    Afspelen
    Today’s guest is a Kara Dake, VP of Growth & Partnerships at CleverTap. You are going to discover what key engagement and retention strategies to focus on, how to personalize your push notifications to re-engage your users and the future of machine learning and AI. Lees meer

    Kara Dake is the VP of Growth at CleverTap.

  39. 7 Ways to Maximize an Influencer Marketing Campaign

    17 juli 2018 · 13 min

    Afspelen
    You're going to discover 7 ways to maximize your influencer marketing campaign for optimal downloads.. Lees meer

    Moshi Blum is the Head of User Acquistion at Viber.

  40. 666: Mobile Game Soft Launch and Finding a Publisher with Scott Glickman

    12 juli 2018 · 22 min

    Afspelen
    Coming is a coaching call all about soft launching a mobile game. You will discover what countries to soft launch in, a creative way to find a publisher and what to focus when trying to make apps your full time living. Lees meer

    Scott Glickman is the creator of Zombie Knockout.

  41. Key Strategies to Increase Mobile App Retention

    11 juli 2018 · 11 min

    Afspelen
    You're going to discover key retentions strategies along with a killer way to use push notifications that actually increase engagement. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/DyxI7p8-zCI

  42. 665: Retention Strategies with AccuWeather VP, Trish Mikita

    10 juli 2018 · 35 min

    Afspelen
    Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills. Lees meer

    Trish Mikita is the Vice-President, Digital Media Strategy at

  43. 664: How to Grow Organic Downloads for Your App with Jordan Naftolin

    5 juli 2018 · 14 min

    Afspelen
    Coming up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store. Lees meer

    Jordan Naftolin is the founder of Pegs 'n Holes

  44. 663: How To Reach $1 Million In Revenue Per Month With Hector Lopez

    3 juli 2018 · 40 min

    Afspelen
    Today's guest will share his learnings on how to grow your business and earn a million in your revenue monthly. He will also share his knowledge from the ASO standpoint. Lees meer

    Hector Lopez is the CEO and co-founder of Instasize.

  45. How to Use In-App Purchases to Increase ASO Visibility

    2 juli 2018 · 5 min

    Afspelen
    You're going to discover how to grow an app's visibility. Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/0SkEbhir5TY

  46. 662: How to Proceed Next After Releasing Your App with JC Catalin

    28 juni 2018 · 15 min

    Afspelen
    Today’s guest is JC Catalin launched an app called MeetPro that works as a search engine for all kinds of services and jobs. It also helps professionals and clients set up a meeting. Professionals can post about the services they offer, while those who are looking for a job can post their skills. MeetPro is more than a scheduling app. Coming up is Catalin sharing his struggles as to how he should proceed with his app just a few weeks after its release. Lees meer
  47. The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)

    27 juni 2018 · 5 min

    Afspelen
    You're going to discover how to make a Video Ad For Low Cost-Per Installs Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/sTWu6zOYGpw

  48. 661: How to Build Your App idea with Fritz Charles

    26 juni 2018 · 37 min

    Afspelen
    Today's guest is Fritz Charles, the founder of Coin Gamma; a crypto data and content company that provides reliable information about the crypto and blockchain space. You will discover how to Build your App idea, how to determine if you should offer a Subscription from a free app, and more. Lees meer

    Fritz Charles is the founder of Coin Gamma

  49. 3 Elements of a High Converting Snapchat Ad

    25 juni 2018 · 9 min

    Afspelen
    You're going to discover how to Make Effective Snapchat Ad That Drives Results? Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/LNPl7oZxLf4

  50. 3 Simple Ways to Validate an App Idea

    22 juni 2018 · 6 min

    Afspelen
    You're going to discover how to Validate an App Idea Lees meer

    Watch Video on YouTube and Subscribe to our Channel:

    https://youtu.be/KT9esR06AqI