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317 afleveringen, van nieuw naar oud
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The best of Nudge in 2024
6 januari 2025 · 37 min
I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah Moore, and Chris Voss. Plus, some big news for 2025. Lees meer
You’ll learn:
Why our happiness fades, no matter how good life gets (feat. Tali Sharot).
How shorter emails can drastically improve response rates (feat. Todd Rogers).
Why our behaviours often shape our attitudes—rather than the other way around (feat. Rory Sutherland).
The surprising persuasive power of swear words in reviews and advertising (feat. Sarah Moore).
A hostage negotiator’s secret for winning arguments (feat. Chris Voss).
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Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
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Sources:
Epstein, Leonard H., Katelyn A. Carr, Meghan D. Cavanaugh, Rocco A. Paluch, and Mark E. Bouton (2011): “Long-term habituation to food in obese and nonobese women,” American Journal of Clinical Nutrition, 94(2), 371–376.
Adams, Gabrielle S., Benjamin A. Converse, Andrew H. Hales, and Leidy E. Klotz (2021): “People systematically overlook subtractive changes,” Nature, 592, 258–261.
Rogers, Todd, and Jessica Lasky-Fink (2020): “Write shorter messages,” Harvard Kennedy School.
Boomerang (2016): “7 Tips for Getting More Responses to Your Emails—Backed by Data,” Boomerang Blog.
Rosset, Evelyn (2008): “It's No Accident: Our Bias for Intentional Explanations,” Psychological Science, 19(6), 566–572.
Lafreniere, Katherine C., Sarah G. Moore, and Robert J. Fisher (2022): “The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth,” SAGE Open.
Westerholm, Jim (2017): “Damn good coffee: Swear words and advertising,” Mälardalen University.
van Kleef, Gerben A., Carsten K. W. De Dreu, and Antony S. R. Manstead (2004): “The Interpersonal Effects …
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Every trick Steve Jobs used to persuade in 68 minutes
30 december 2024 · 1 uur 9 min
I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful CEO of all time. Lees meer
Sign up to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Subscribe to Nudge on YouTube: https://www.youtube.com/@nudgepodcast
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I changed one sentence and got 20% more views
23 december 2024 · 25 min
I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wouters, best-selling author and CEO of the Cialdini Influence. Lees meer
Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/
Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524
Join the Nudgers: https://forms.gle/wyKZB9SrHKnFks7G6
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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This Harvard prof made my emails 3.5x better
16 december 2024 · 25 min
I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in today’s Nudge, he explains how that bias could help me gain more reviews. Did it work? Find out on today’s episode of Nudge. Lees meer
Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n
Watch Nudgestock: https://www.youtube.com/@nudgestock
Control emails: https://im.ge/i/Control-emails.fEPKZW
Handwritten emails: https://im.ge/i/handwritten-emails.fEPfX0
Stats for the control email: https://im.ge/i/Control.fEP9YK
Stats for the handwritten email: https://im.ge/i/Handwritten-variant.fEP5hF
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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17½ persuasion tactics in 28 minutes
9 december 2024 · 29 min
This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you should always list your benefits in threes. Lees meer
Steve’s book: https://tinyurl.com/23u5aysv
Steve’s website: https://influenceatwork.co.uk/
Subscribe to the Nudge Newsletter: https://nudge.ck.page/profile
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I watched 300 TV ads: Here’s how they nudge you
2 december 2024 · 46 min
I spent four hours watching 300 ads back to back. Lees meer
Today, I reveal how they use psychological principles to persuade you.
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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The Psychology Behind a Perfect (SaaS) Website
25 november 2024 · 23 min
The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode of Nudge, he shares all the secrets. Lees meer
Thomas’s newsletter: https://www.sciencesays.com
Subscribe to the Nudge newsletter: https://nudge.ck.page/profile
Get the bonus episode: https://nudge.ck.page/2a6d523eea
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Can I create a viral YouTube video?
18 november 2024 · 28 min
In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out. Lees meer
Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb
Effortless YouTube video: https://youtu.be/bhMCGaRsyUQ?si=LSXqZExxOZX7gIji
Sign up for the Nudge Newsletter: https://nudge.ck.page/profile
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I shrunk Britain’s #1 bread. Did anyone notice?
11 november 2024 · 23 min
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with Grace Forell from Which?, I figure out the psychology behind shrinkflation, why it works, and I test if anyone notices my shrunken loaf of bread. Lees meer
Methods of Persuasion: https://www.kolenda.io/books
Grace Forell’s podcast: https://tinyurl.com/38hu99bu
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Can I persuade 20 strangers to listen to Nudge?
4 november 2024 · 31 min
Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tactics that anyone can use. So, I put his advice to the test. I’ve found 40 strangers and asked them if they’d listen to Nudge, but for 20 I used Brian’s ‘pre-suasion’. Did it work? Tune in to find out. Lees meer
Brian’s LinkedIn: https://www.linkedin.com/in/brianfahearn/
Brian’s website: https://influencepeople.biz/
Learn more about Voxpopme: https://www.voxpopme.com/
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Lessons from the longest study on human happiness
28 oktober 2024 · 33 min
What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if there is a scientific answer to this question. Is there a study that reveals the secrets behind the good life? Lees meer
Yes, there is. It’s the longest study on human happiness ever conducted. Today, I spoke to Marc Schulz, the associate director of that study, and he shared the results.
What causes a happy life? Find out on today’s episode of Nudge.
Marc’s book The Good Life: https://tinyurl.com/3fzcwuhp
Access the Bonus Episode: https://nudge.ck.page/8c8b5f6c05
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Is the “godfather of influence” still relevant?
21 oktober 2024 · 39 min
Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply. Lees meer
How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk
Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/
Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524
BBC’s Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2nodA_1vAZfDS
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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Did Nintendo Brain Training make me smarter?
14 oktober 2024 · 38 min
I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I asked 25 Brits, and 24 said it “helps their memory.” And yet, my guest on Nudge, Prof Dan Simons, thinks we’re all wrong. So, does Nintendo brain training work? Well, in today’s episode of Nudge, I find out. Lees meer
First, I analysed the dozens of ads Nintendo had put out. I share the psychological nudges they used to persuade us and how they made their game so popular. Then, I run my own experiment. For 5 days, I play Nintendo Brain Training. I record my progress and measure if my intelligence has improved after a week. And finally, I chat with Professor Dan Simons and hear why he thinks so many people like me were lured in by Brain Training’s claims.
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Learn more about Voxpopme: https://www.voxpopme.com/
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Everything I know about creativity is false
7 oktober 2024 · 31 min
This advice has changed the way I work. Lees meer
Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one study that changed my perspective on creativity.
Adam’s book: https://adamalterauthor.com/anatomy
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Mike Temple’s Blowin’ cover: https://youtu.be/tFgohZ8xtnI?si=z0LYO9E2qX5PCEEw
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This professor increased my sales by 6x
30 september 2024 · 28 min
Professor Danny Zane told me to slightly change how I promote my products. His advice increased my sales by 600%. Today, on Nudge, I reveal what he told me. Lees meer
Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane
The email engagement results: https://im.ge/i/The-email-engagement-results.fEAXyX
The sale results: https://im.ge/i/The-sale-results.fEAos9
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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This is why your boss makes bad hires
23 september 2024 · 19 min
Tesco is the largest UK employer. They conduct almost 1 million interviews a year, yet I think they might be pointless. Today, I will share psychological studies showing common interview flaws. I explain why so many of us are bad at predicting what others think and suggest a better way to conduct interviews. Lees meer
Thinking Fast and Slow: https://tinyurl.com/msd3kz9b
Talking to Strangers: https://tinyurl.com/yewvrwb5
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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The trade secrets con men don't reveal
16 september 2024 · 43 min
Fraudsters use four common tactics to con you. These tactics have been proven to work in scientific labs, adopted by the world’s best marketers, and used by scammers to manipulate and persuade. Are you being conned? Find out on today’s episode of Nudge with Dan Simons. Lees meer
Dan's book: https://www.dansimons.com/NobodysFool.html
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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How Messi Used Psychology to Become Great
9 september 2024 · 27 min
There’s a strange ritual Messi does at the start of every game that helps make him great. This ritual also helps job candidates succeed in interviews, sketch comedians create better jokes, and helped A-ha write Take On Me. To hear what it is, listen to bestselling author Adam Alter teach me the science behind beating procrastination. Lees meer
Adam’s book: https://adamalterauthor.com/anatomy
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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This Harvard Professor Studies Our Weird Rituals
2 september 2024 · 31 min
Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane before boarding, most of us have at least one weird ritual. Today’s guest, Harvard Professor Mike Norton, studied them for years. In today’s Nudge episode, he shares his findings. It turns out that those odd rituals are more important than we think. Lees meer
Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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How I persuaded 8 influencers to promote Nudge
26 augustus 2024 · 21 min
I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell one thousand pounds of cheese in three hours, turn greedy bankers into charitable donors, and (potentially) save us from nuclear war. Listen to find out how I persuaded 8 influencers to promote this podcast. Lees meer
The (free) Science of Persuasion course: https://nudge.ck.page/persuasion-course
The Science of Marketing course: https://nudge.ck.page/persuasion-course
Robert Cialdini’s new edition of Influence: https://tinyurl.com/2pn23p83
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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21 Psyc-Tips to Increase Sales (with Nick Kolenda)
19 augustus 2024 · 26 min
I interviewed a (former) mind reader. He still reads minds today, but not for gimmicks. Instead, he uses his powers to help companies increase their sales. Today on Nudge, he shares 21 psychology-inspired tips that are proven to increase revenue. Lees meer
Nick's newsletter: https://www.kolenda.io/
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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Can Charles Duhigg Make Me Popular?
12 augustus 2024 · 41 min
The bestselling author of The Power of Habits and Supercommunicators shared his top communication advice. Today, on Nudge, I tested Charles Duhigg's advice on four strangers. Will his advice make me more popular? Lees meer
Access the bonus episode: https://nudge.ck.page/72cea6802d
Charles's book Supercommunicators: https://tinyurl.com/447wkpmz
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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What happens when AI can persuade humans?
5 augustus 2024 · 25 min
Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters. Scam artists used it to con thousands of people at scale. Yet, I’m most worried about how AI might take my job, how AI is almost certain to become a better podcaster, writer, and marketer than me. Today, I share what happens when AI can persuade humans, and I suggest a way for all of us to keep our jobs in an AI-dominated world of work. Lees meer
The Coming Wave: https://tinyurl.com/pvsbvhuh
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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7 cognitive biases that might ruin your life
29 juli 2024 · 28 min
What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be due to cognitive biases. Today, on Nudge, Nuala Walsh shares seven cognitive biases that shape our decisions and might ruin my life. Lees meer
Nuala’s book: https://www.nualagwalsh.com/
Nuala’s TED talk: https://youtu.be/xLSAkVxPOk0?si=PPjFSAO7tk8VszPM
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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The lying psychologist who fooled the world
22 juli 2024 · 30 min
He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world. Lees meer
Nobody’s Fool: https://tinyurl.com/yv6pf93v
Influence: https://www.influenceatwork.com/store-new/
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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Rory Sutherland on Drink Driving, Five Guys and the Tube Map
15 juli 2024 · 26 min
In today’s episode of Nudge, Rory Sutherland explains how to Lees meer
Sell a £500 hoover
Make a flight delay pleasurable
Improve the London Tube map
Persuade more effectively
Make any cafe more popular
Stop drink driversIt’s a cracker.
(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).Access the bonus episode here: https://nudge.ck.page/a48dd10ceb
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
How to give an election winning speech
8 juli 2024 · 25 min
What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech. Lees meer
Derek’s book Hit Makers: https://tinyurl.com/yeymzds8
Jonah’s book Magic Words: https://jonahberger.com/magic-words/
Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list -
“It’s the mistake EVERY business makes” Rory Sutherland
1 juli 2024 · 34 min
In today’s episode of Nudge, Rory Sutherland explains: Lees meer
The reason behind Brexit
How doormen were undervalued
What bees teach us about creativity
The problem with R&D
Amazon’s two way doorDon’t miss this.
(Warning this episode contains explicit language).Access the bonus episode here: https://nudge.ck.page/a48dd10ceb
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
How adverts use psychology to win you over
24 juni 2024 · 17 min
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Lees meer
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
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How to win any argument (according to a neuroscientist)
17 juni 2024 · 23 min
I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument. Lees meer
Access the bonus episode: https://nudge.ck.page/de30a8ac24
Tali’s book, Look Again: https://tinyurl.com/5n8p3btb
Tali’s lab: https://affectivebrain.com/?page_id=161
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list -
10 psychological tactics to write better emails
10 juni 2024 · 21 min
I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. Lees meer
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
My endowment test: https://tinyurl.com/bv2umtup
My scarcity nudge: https://tinyurl.com/376stytp
My loss aversion nudge: https://tinyurl.com/5hyh9y4h
My experiment with International Podcast Day: https://im.ge/i/PrV4l9
My consistency experiment: https://bit.ly/3sABZTU
My curiosity gap experiment: https://bit.ly/3DiGasA -
How 22,000 were persuaded to clean sewage
3 juni 2024 · 25 min
This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how.
Access the bonus episode here: https://nudge.ck.page/b64397a286 Lees meerWriting for Busy Readers book: https://writingforbusyreaders.com/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
How 22,000 agreed to 1,000 hours of community service: https://tinyurl.com/y9znsvhn -
The persuasive power of profanity
27 mei 2024 · 25 min
Warning. This episode contains explicit language.
In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand. Lees meerAccess the bonus episode here: https://nudge.ck.page/e1bed9bc16
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
The speech that put a man on the moon
20 mei 2024 · 26 min
It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling. Lees meer
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2 -
“Don’t be fooled by this sales trick” Chris Voss
13 mei 2024 · 28 min
Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Lees meer
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile -
FBI hostage negotiator shares his worst mistakes
6 mei 2024 · 26 min
Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. Lees meer
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile -
10 pricing tips from 10 pricing experts
29 april 2024 · 18 min
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips. Lees meer
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
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“It's How McDonald’s Make Men Binge” Rory Sutherland
22 april 2024 · 33 min
In today’s episode of Nudge, Rory Sutherland explains: Lees meer
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more taxYou won’t want to miss this.
(Warning this episode contains explicit language).Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
6 scientifically-proven persuasion techniques
15 april 2024 · 18 min
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. Lees meer
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
Reddit ads: https://imgur.com/a/BsCwx7n
Reddit ads results: https://imgur.com/a/iEB4W79 -
The overlooked secret to better writing
8 april 2024 · 21 min
I wish I had followed Prof Todd Rodgers’ advice earlier. Lees meer
Writing for Busy Readers book: https://writingforbusyreaders.com/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/ -
Can knowing more make you enjoy less?
1 april 2024 · 24 min
I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. Lees meer
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
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Why Amazon paid staff $5k to quit
25 maart 2024 · 29 min
In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.
Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Uri's previous episodes on Nudge: Episode One / Episode Two Lees meer -
The £500 million marketing mistake
18 maart 2024 · 19 min
In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. Lees meer
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc
Classic VW ad: https://tinyurl.com/52t4xny2
Avis "Try harder": https://tinyurl.com/4k93t3zv
Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk
The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf -
The hidden (sexual) symbolism in the McDonald's logo
11 maart 2024 · 22 min
Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy. Lees meer
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/
Nazuk’s Google Scholar Profile: https://tinyurl.com/bdduyt2k
The story behind McBreasts: https://tinyurl.com/2pdbx8ak -
Why these irrational prices actually work
4 maart 2024 · 23 min
Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell. Lees meer
Melina’s podcast: https://thebrainybusiness.com/
Melina’s book (with free chapters): https://thebrainybusiness.com/nudge
Fiji ad: https://tinyurl.com/yufdwdj9
Cleveland Utilities Response: https://tinyurl.com/4hhh45wj -
Life lessons from a world-leading neuroscientist
26 februari 2024 · 37 min
Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove depression, and shares lessons on creativity. In 30 minutes, I learnt more about happiness than in the past 30 years. Lees meer
Access the bonus episode: https://nudge.ck.page/de30a8ac24
Tali’s book, Look Again: https://tinyurl.com/5n8p3btb
Tali’s lab: https://affectivebrain.com/?page_id=161
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list -
Do you have unethical amnesia?
19 februari 2024 · 31 min
In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suicide due to poor working conditions. In the summer of 2023 we learnt that Amazon’s UK division paid no corporation tax for the second year in a row. Did any of these unethical scandals directly affect sales?
Nope.
Today, professor Daniel Zane—who has studied the wilful ignorance customers have towards unethical practices—explains why. Lees meerDanny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane
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The hypnotising effect of Valentine’s day
12 februari 2024 · 25 min
Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on prospective partners. In today’s Nudge, researcher Danny Zane explains why this happens, sharing his eye-opening studies on how these special days affect us. Lees meer
Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane
The dark history of Valentine’s day: https://tinyurl.com/yfh68kj5
My experiment with International Podcast Day: https://im.ge/i/PrV4l9
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How to create an irresistible offer (that’s proven to sell)
5 februari 2024 · 26 min
Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, how time-limited offers fail, and why a thank you note isn’t as sweet as it seems. Lees meer
Ariyh newsletter: https://ariyh.com/
The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce
Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay
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What makes a song popular?
30 januari 2024 · 23 min
What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrational psychology behind popularity, and you’ll learn what it takes to create a hit. Lees meer
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
My billboard experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png