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I have two big announcements
29 januari 2024 · 8 min
Grab your copy of Wallet-Opening Words here:
https://www.walletopeningwords.com/ Lees meerSupport me as I go full-time:
Follow me on LinkedIn
Join the newsletter
Subscribe on YouTube
Leave a podcast review
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Should I share all my secrets?
22 januari 2024 · 26 min
Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fire, one of the world’s most popular business podcasts. John shares almost everything, from his exact monthly income, his tax saving schemes and intimate tours of his house. Today, I explain the psychology behind sharing secrets, and how John’s business probably benefited from his transparency. Lees meer
Listen to my bonus episode with JLD: https://nudge.ck.page/25236676ed
Listen to Entrepreneurs on Fire: https://www.eofire.com/podcast/
JLD’s website: https://www.eofire.com/
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
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Is mass hysteria more common than you think?
15 januari 2024 · 26 min
In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart attacks and heat stroke. But why? What strange illness was causing this oddity? Turns out, it was all psychological. The dancing epidemic of the middle ages was one of the first noted examples of mass hysteria, a phenomenon where these individuals experience real illness, brought on by imagined ailments. Mass hysteria has been documented in 19th century nunneries, 20th century Palestine and 21st century CIA agents. Today, I attempt to figure out if mass hysteria is more common than we think—and I discover how the same phenomenon has changed the wine we drink, the podcasts we love, and the names we give our kids. Lees meer
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2
AP Archive footage of the 1983 fainting epidemic: https://youtu.be/8qcQwbJFlsU?si=xgDYI2JWWfmOTJHj
Synchronised clapping: https://youtu.be/Au5tGPPcPus?si=PN_jRK2XQkGSTpgn
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This advice will make you more persuasive
8 januari 2024 · 30 min
On today’s episode of Nudge, I learnt something that genuinely surprised me.
Persuasive people aren’t born persuasive.
They’re not persuasive because of their looks, their character, or their position.
No, according to today’s guest, Dr Jonah Berger, their persuasiveness actually comes from the words they use.
Tune in to learn how the likes of Donald Trump and Barack Obama use simple tactics to become more persuasive. And learn how you can become more persuasive by following these easy-to-apply tips. Lees meerLink to previous episode with Jonah: http://tinyurl.com/ywwbe46r
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Jonah’s book Magic Words: https://jonahberger.com/magic-words/
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How Sainsbury’s and Adobe nudge customers
2 januari 2024 · 25 min
Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%. All three of these projects are interventions by Rory Sutherland’s behavioural science practice at Ogilvy. In today’s Nudge, we’ll go behind the scenes on each of these interventions, determining why they work, and how you can copy their success. Lees meer
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Sainsbury’s Smart Shopper ad: https://youtu.be/Dj8h1bv2zmQ?si=mQZs9-YZw0wkgM7b
Ogilvy annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2023
Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/ -
The best of Nudge in 2023
26 december 2023 · 25 min
I’ve spent over 50 hours this year talking to psychology experts in 2023.
In today’s show, I share the 6 best bits of advice I’ve heard all year.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
10 lessons from the #1 marketing podcasters
18 december 2023 · 1 uur 3 min
I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know. Lees meer
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Jon’s podcast: https://uncensoredcmo.com/
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MAAATE: The most polarising ad of the year
11 december 2023 · 24 min
This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson.
It was championed by Caitlin Moran, yet condemned by the Guardian.
It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber.
Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful.
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Caitlin Moran’s article: https://tinyurl.com/49mhp8m9
Guardian’s article: https://tinyurl.com/ej6amsyf
MAAATE campaign: https://www.london.gov.uk/maaate
Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/ Lees meer -
Six proven principles to persuade anyone
4 december 2023 · 27 min
In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them. Lees meer
Can you spot the gorilla? https://tinyurl.com/34m5vuz3
My social proof test: https://im.ge/i/jb1rxG
The scarcity pub: https://im.ge/i/jb1Q90
My liking principle test: https://im.ge/i/jbS7JX
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce
Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/
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“Voter” vs. “Vote”: How one letter changed elections
28 november 2023 · 29 min
There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He’s convinced people to vote, persuaded children to tidy up, and students to stop cheating. How? By using nouns, over verbs. Lees meer
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Chris’s study: https://www.pnas.org/doi/full/10.1073/pnas.1103343108
Chris’s website: https://voices.uchicago.edu/bryan/
Be A Voter (Iowa video): https://youtu.be/YYY6tWR8qQk?si=8xxk6-DDl0_F_Lt9*CORRECTION: There’s a point where Christopher says that the average effect of a piece of GOTV mail is 2% pts. In fact, it’s half a percentage point. The 2% effect he was thinking of is the effect of receiving a GOTV phone call from a live human (i.e., not a robocall).
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This podcast has 1,231,705 plays (learn why that’s important)
20 november 2023 · 24 min
Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At least according to today’s guest. Thomas McKinlay is the founder of Ariyh, a newsletter that shares the latest marketing research. And in today’s Nudge he shares 5 tips that are proven to boost sales, improve satisfaction and (hopefully) encourage more of you to listen to this show. Lees meer
Ariyh newsletter: https://ariyh.com/
The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce
Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
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Why telling someone what to do won't work
13 november 2023 · 22 min
If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations.
Access the bonus episode: https://tinyurl.com/nudgebonus Lees meerBri’s book: https://www.briwilliams.com/WBB
Bri’s website: https://www.briwilliams.com/
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list -
How incentives work (and why most backfire)
6 november 2023 · 28 min
Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late pick up fee? Well it's all to do with (bad) incentives. Hear the world's incentive expert Uri Gneezy explain all in the latest episode of Nudge. Lees meer
Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
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The hidden impact of the words you use (feat Dr Jonah Berger)
30 oktober 2023 · 27 min
Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.
You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic. Lees meerSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Jonah’s new book Magic Words: https://jonahberger.com/magic-words/
Jonah's book on Amazon https://www.amazon.co.uk/dp/0063204932
Don’t be a litterbug: https://tinyurl.com/yu73a85s
Don’t be a tosser: https://tinyurl.com/bdfdpa34
Be a litter hero: https://tinyurl.com/4726v7n4
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Why too much choice is a bad thing
23 oktober 2023 · 25 min
In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce the number of variations from 26 to 15.
And when they did, sales increased by 10%. Find out why on today’s episode of Nudge, featuring the brilliant Sheena Iyengar. Lees meerSheena’s book Think Better: https://tinyurl.com/55atv59w
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
How to manipulate the masses
16 oktober 2023 · 34 min
Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to resist manipulation? In today’s episode, ex-Cambridge Analytica employee Patrick Fagan attempts to answer these questions, and more. Lees meer
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce
Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/ -
Why your accountant won’t get a tattoo
9 oktober 2023 · 26 min
Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the perception of others. These costly signals have been proven to increase sales of MP3 players, to boost blood donations, and to get diners to pay more for their meal. Hear how on today’s episode with world-renowned behavioural scientist Uri Gneezy. Lees meer
Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Sony Walkman sold in vending machine: https://tinyurl.com/bmtb99uy
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
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Feed Swap: Seth Godin’s Secrets to Launching a New Business
6 oktober 2023 · 53 min
In this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today, you’ll hear one of my favourite episodes of EHM—his discussion with the best selling author and marketing legend, Seth Godin. If you liked the show, do go and check out Louis’ podcast using the link below (you’ll spot a Nudge episode over there as well). Lees meer
Louis’ podcast: https://podcast.everyonehatesmarketers.com/
Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list -
He reviewed 74 marketing science papers so you don’t have to
2 oktober 2023 · 22 min
My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff. The insights he’ll share are from papers recently published, so it won’t be the same old wisdom you’ve heard before. Plus, he’s fairly certain at least one of them will boost your profits. Join Thomas McKinlay of Ariyh fame and I as we share the 3 marketing insights every marketer should know.
Ariyh newsletter: https://ariyh.com/
The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce
Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
Why powerful people dress differently
25 september 2023 · 22 min
In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out it has less to do with differentiation, and more to do with status. In today’s episode of Nudge, the final with my wonderful long standing guest Richard Shotton, we explain why powerful people dress differently. Lees meer
Access the bonus episode: https://tinyurl.com/5xzu6uv3
Harvard Fake Data Scandal Episode: https://tinyurl.com/yxy8tz2k
Lady Gaga’s Meat Dress: https://en.wikipedia.org/wiki/Meat_dress_of_Lady_Gaga
Louis’ newsletter: https://www.everyonehatesmarketers.com/
Yes Mistress: https://theyesmistress.com/
The drunk UX tester: https://theuserisdrunk.com/
La Vie ad: https://tinyurl.com/4xjf4uy4 -
7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar
18 september 2023 · 25 min
Today’s guest is HubSpot CMO Kipp Bodnar. He’s helped HubSpot grow from a $10 million company to a $1.7 billion company. Kipp reveals how in today’s Nudge. Tune in to hear the 7 marketing lessons he used to grow Hubspot. Lees meer
Access the bonus episode with Kipp: https://tinyurl.com/4pfrj637
Listen to Marketing Against The Grain: https://link.chtbl.com/VRVPL0rs
Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list -
Do brainstorms actually work?
11 september 2023 · 31 min
Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms?
Sheena’s book Think Better: https://tinyurl.com/55atv59w
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
Why ads that rhyme stand the test of time
4 september 2023 · 27 min
There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why. Lees meer
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
The infamous Frosties ad: https://youtu.be/4S6N_gQPYIM
Steve Jobs reveals the MacBook air: https://youtu.be/kvfrVrh76Mk
Listen to the full episode on Steve Jobs: https://tinyurl.com/yekpvk8u
My LinkedIn poll: https://tinyurl.com/3zvxmvrf
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory
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I didn't want to publish this episode
28 augustus 2023 · 38 min
I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do. Lees meer
Bonus episode: https://bit.ly/3JPXp9a
Nina’s website: https://ninamazar.com/
Nina’s book: https://bit.ly/3JhzsWx
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take the Science of Marketing course: https://science-of-marketing.teachable.com/ -
Does subliminal advertising work?
21 augustus 2023 · 21 min
WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise CAUTION before choosing to listen to this episode. We advise that only those possessing a strong will and UNWAVERING RATIONALITY should consider listening to this show. Lees meer
Sign up to my newsletter to be subliminally influenced: https://www.nudgepodcast.com/mailing-list
Simpsons “Yvan Eht Nioj”: https://youtu.be/_m5PfKTwMFY
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory
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The secret psychology behind movie trailers
14 augustus 2023 · 35 min
There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is.
I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it. Lees meerBlindsight book https://www.popneuro.com/book
How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A
Auralnauts backing music: http://bit.ly/3TWGeGe
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
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Emergency Pod: Harvard Fake Data Scandal
7 augustus 2023 · 37 min
News has come out that has shocked the world of behavioural science.
Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud.
In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show. Lees meerPete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM
Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI
Pete’s channel: https://www.youtube.com/@PeteJudo1
The Data Colada Articles:
Part 1 - https://datacolada.org/109
Part 2 - https://datacolada.org/110
Part 3 - https://datacolada.org/111
Part 4 - https://datacolada.org/112 -
Feel free to ignore this episode
31 juli 2023 · 25 min
When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well. Lees meer
Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-list
Kennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5
Check out Astroten: https://www.astroten.co.uk/
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory -
Winston Churchill: Lessons for modern day leaders
24 juli 2023 · 35 min
How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him?
Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology.
In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough. Lees meerPaul Johnson Biography: https://tinyurl.com/2e8dpxa3
Andrew Roberts Biography: https://tinyurl.com/2p94v8rx
“Capitol Crawl” Protests: https://tinyurl.com/yuu39vnkAccess to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge
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Listen to exactly 17 minutes and 42 seconds of this episode
17 juli 2023 · 24 min
This episode is about 24 minutes in length.
But I only want you to listen to just 17 minutes and 42 seconds of it.
Tune in to learn why. Lees meerSign up to my newsletter (and access a future bonus subscriber only episode with Richard): https://www.nudgepodcast.com/mailing-list
Check out Astroten: https://www.astroten.co.uk/
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory
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The nudge behind this $200k side hustle
10 juli 2023 · 27 min
Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge. Lees meer
Access the bonus episode: https://tinyurl.com/mrz355ch
Jay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videos
Jay’s podcast: https://podcast.creatorscience.com/
Jay’s newsletter: https://creatorscience.com/subscribe/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
Today’s guest is Ri_h_rd Sh_tto_
3 juli 2023 · 21 min
Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better?
Find out in today’s episode of Nudge. Lees meerOB_S__Y is a cause of cancer ad: https://tinyurl.com/66hxjb8c
My generation effect tweet: https://tinyurl.com/rfshfhmp
My generation effect LinkedIn post: https://tinyurl.com/353r76zp
My question-style Reddit ad: https://tinyurl.com/3y6x2jbj
My Nudge episode on the question Reddit ad: https://tinyurl.com/ypda9jn5
Richard’s book: https://tinyurl.com/mrxduj97
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
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Elizabeth Holmes: How she deceived the world (part two)
26 juni 2023 · 38 min
Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire.
In this episode, I explain why people believed her (spoiler: it's due to behavioural science). Lees meerMy Halo Effect experiment: https://imgur.com/oV4REzq
Harvard Labour Illusion study: http://bit.ly/41TWo73
Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png
Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8
Theranos sign outside their office: https://im.ge/i/7fjLHy
Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take my marketing course: https://science-of-marketing.teachable.com/ -
There’s a problem with the world’s most famous nudge
19 juni 2023 · 33 min
There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences.
Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best. Lees meerTom’s channel: https://www.youtube.com/@TomtheTaxiDriver
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take the Science of Marketing course: https://science-of-marketing.teachable.com/ -
Elizabeth Holmes: The psychology of a liar (part one)
12 juni 2023 · 39 min
Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her. Lees meer
In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar.
Dan Ariely’s book: http://bit.ly/3T2RTmx
The Dropout podcast: http://bit.ly/3yuRXSy
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
Why card counters can’t bankrupt casinos (with Steven Bridges)
5 juni 2023 · 38 min
Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than mathematics. Today I chat with one of the world’s most popular card counters, Steven Bridges as we talk through how card counters use psychology to get an edge. Lees meer
Listen to the bonus episode: https://tinyurl.com/w6r3nfna
Steven’s YouTube Channel: https://www.youtube.com/@stevenbridges
Steven’s website: https://linktr.ee/stevenbridges
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 -
Tips for living a happier life (according to science)
30 mei 2023 · 31 min
I asked one of the world's leading experts on happiness to share scientific tips for living a happier life.
Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Check out my course: https://science-of-marketing.teachable.com/ Lees meer -
Why working at a large organisation will kill your creativity
22 mei 2023 · 34 min
In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations. Lees meer
Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to convince a sane member of the public they’re flying through space while sitting in a room in Ipswich.
YouTube video on Space Cadets: https://youtu.be/h42yAOm7vI4
Ayelet’s website: https://www.ayeletfishbach.com/
Ayelet’s book: https://www.ayeletfishbach.com/book
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
All the clips I’ve used on the show:Derren Brown Zombie https://youtu.be/x09PDP6YX7A?t=3211
Derren Brown Flight https://youtu.be/Qfo_HJ8TRpg?t=223
Derren Brown Guilty https://youtu.be/yUYdjZ_UPf4?t=216
Solomon Asch Study https://youtu.be/iRh5qy09nNw?t=65
Standing ovation: https://youtu.be/ft7mwyiPyIo?t=97
Candid Camera Elevator: https://youtu.be/TrTk6DsEJ2Q?t=14
Space Cadets One: https://youtu.be/h42yAOm7vI4?t=71
Space Cadets Two: https://youtu.be/U4RQKNwZMoE?t=475
Space Cadets Three: https://youtu.be/h42yAOm7vI4?t=1235
Space Cadets Four: https://youtu.be/8eB-2O8MxIM?t=180
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Can too much free time make you unhappy?
15 mei 2023 · 27 min
Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes. Lees meer
Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTV
Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour
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Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Check out my course: https://science-of-marketing.teachable.com/ -
How black cab drivers memorise every road in London
8 mei 2023 · 36 min
London black cab drivers memorise (almost) every road in the city. I wanted to know how.
Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world. Lees meerTom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver
Full video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4g
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take my marketing course: https://science-of-marketing.teachable.com/ -
The way to cure your procrastination problem
1 mei 2023 · 41 min
Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. Lees meer
The Palau Pledge: https://bit.ly/3DcnfQZ
Ayelet’s website: https://www.ayeletfishbach.com/
Ayelet’s book: https://www.ayeletfishbach.com/book
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 -
The overlooked productivity hack that’s backed by science
24 april 2023 · 36 min
Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity?
It’ll also make you more attractive, aid in weight loss and lower food cravings. It reduces the risk of heart attacks, strokes and diabetes, plus it improves your mental health and overall well-being.
Sounds good, right? Well, tune in to hear what it is. Lees meerShow notes:
Dr Matthew Walker’s Book: https://www.sleepdiplomat.com/author
Dr Matthew Walker’s Podcast: https://www.sleepdiplomat.com/podcast
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take the Science of Marketing course: https://science-of-marketing.teachable.com/ -
Why stupid people think they’re smart
17 april 2023 · 32 min
Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I look into the science behind overconfidence. We cover the confirmation bias, status, capitalism, communism, and why 100s of my listeners say they’re above-average cooks. Lees meer
My survey results: https://tinyurl.com/yc79c2kn
Jonathan Haidt videos:Capitalism is freedom: https://www.youtube.com/watch?v=kOomUpEdLE4&ab_channel=EthicalSystems
Capitalism is exploitation: https://www.youtube.com/watch?v=9B-RkNRGH9s&ab_channel=EthicalSystems
Learn more about Will: https://willstorr.com/
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Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Subscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ -
How to stay motivated (according to science)
10 april 2023 · 38 min
Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motivate your team. It’s hard. So, here are some tips on how to find your intrinsic motivation from an expert Professor Ayelet Fishbach, author of the bestselling motivational science book Get It Done. Lees meer
Ayelet’s website: https://www.ayeletfishbach.com/
Ayelet’s book: https://www.ayeletfishbach.com/book
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 -
The surprisingly simple way to change someone’s mind
3 april 2023 · 41 min
Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star Wars broke Hollywood, and a simple trick to get any job you want.
Learn more about Will: https://willstorr.com/
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Subscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ
Credit to Lee Rosevere for the intro music: https://leerosevere.bandcamp.com/ Lees meer -
Greta Thunberg: How a teenager caught the world's attention
27 maart 2023 · 30 min
In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science principles behind her success and how you can apply these principles to your own messaging and activism. Tune in to learn more.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Lees meer -
I tested 5 MORE marketing principles to see if they really worked
20 maart 2023 · 39 min
Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Consistency experiment: https://bit.ly/3sABZTU
Input bias experiment: https://bit.ly/3sEPFgC
Framing experiment: https://bit.ly/3TMKgA2
Information gap experiment: https://bit.ly/3DiGasA
Authority bias experiment: https://bit.ly/3sF0G1A
Nancy’s book: https://amzn.to/3DZTl23
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take my marketing course: https://science-of-marketing.teachable.com/ -
Five ads that changed the world
13 maart 2023 · 31 min
In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have altered the wars we fight in. Whether we like it or not, advertisements have changed our world, and in today’s Nudge. I’ll show you how. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take the Science of Marketing course: https://science-of-marketing.teachable.com/
Book: 20 Ads That Shook The World*: https://amzn.to/3Xw0e40*Some of Twitchell's work has been criticized for plagiarism (although there's no evidence of plagiarism in this book). Learn more here: http://bit.ly/3TcAIPC
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The persuasive effect of mere exposure
6 maart 2023 · 28 min
Curious about the persuasive power of familiarity?
Ever wondered how on earth Trump won?
In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy.
20 Ads That Shook the World: bit.ly/3P8BsTM
Pete Judo's YouTube: bit.ly/3uyXUvH
Creative Mischief: bit.ly/3ux3kHN
Julius Caesar Podcast: bit.ly/3Hksvoz
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
I tested 5 marketing principles to see if they really worked
27 februari 2023 · 35 min
I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t.
In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.
You’ll learn what works, and what doesn't. Lees meerTry HubSpot for free: https://hubspot.sjv.io/jWq4k6
Scarcity experiment: https://bit.ly/3TZx2Qk
Endowment experiment: https://bit.ly/3N6Gtey
Loss aversion experiment: https://bit.ly/3FkN5Ea
Social proof experiment: https://bit.ly/3gJMIJd
Reciprocity experiment: https://bit.ly/3Txiqrv
Nancy’s book: https://amzn.to/3TF73hp
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list