Alle afleveringen
317 afleveringen, van nieuw naar oud
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The worst ways to spend your money (according to science)
20 februari 2023 · 29 min
After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science). Lees meer
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 -
How to get a raise (according to Dan Pink)
13 februari 2023 · 26 min
In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks stay #1, the persuasive trick that convinced jurors OJ wasn’t guilty, and the pitch Ronald Regan used to win the election. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Dan’s book To Sell Is Human: https://amzn.to/3d9qFtD
Dan’s book The Power of Regret: https://amzn.to/3btHAX9
Listen to Nudge episode 74: https://bit.ly/3Q2Edpb
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
Could you fall in love with AI?
7 februari 2023 · 35 min
Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love.
Read Aaron’s book: https://thethingswelove.com/
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take the Science of Marketing course: https://science-of-marketing.teachable.com/ Lees meer -
MrBeast: How to capture the attention of billions
30 januari 2023 · 29 min
MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each year, and he’s just 24. Today, I’ll explain how he did it. I’ll walk through the subtle yet significant psychological tactics MrBeast uses to draw in viewers and turn them into fans. MrBeast is probably the world’s greatest marketer, tune in to learn why. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
My labour illusion experiment: https://bit.ly/3drDobr
My costly signalling experiment: https://bit.ly/3BsrC8D
My contrast effect experiment Google Survey results: https://bit.ly/3f9GTE5
My contrast effect experiment round-up: https://bit.ly/3SjxRlZ -
Can money buy happiness?
23 januari 2023 · 33 min
According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into the psychology behind money, covering why scarcity beats abundance, learning if experiences trump materials, and determining what’s the best thing to spend money on to increase your happiness.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Lees meer -
Are kids today less resilient?
16 januari 2023 · 26 min
Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the resilience that older generations have. Lees meer
Or are they? Much of the conversation about Gen Zs and Millennials follows that trend, but is it right? And more importantly, is there any evidence to back it up?
Join Phill Agnew and Bruce Daisley (bestselling author of Joy of Work and Fortitude) as they discuss if children really are less resilient, why schools should start later, how rugby players improved performance by 2.5%, and the best way to quit smoking.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Read Bruce’s book: https://amzn.to/3STOp56
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
Steve Jobs: How he persuaded the world (part 2)
9 januari 2023 · 34 min
Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unparalleled marketing. But some of it is down to his persuasion techniques. Techniques that all of us can adopt. In this episode, you’ll learn how Steve Jobs persuaded the world using simple techniques that anyone can copy.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Access the bonus Steve Jobs episode here: https://bit.ly/3f7UD2f Lees meer -
Steve Jobs: The master of persuasion (part 1)
2 januari 2023 · 40 min
I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persuasion, but he wasn’t super-human, he just used simple tactics that anyone can replicate. In this two-part series, we’re going to break down how he did it, starting by explaining the persuasion tactics he used to get what he wanted.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
5 things I learned from psychology experts in 2022
27 december 2022 · 40 min
I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take the Science of Marketing course: https://science-of-marketing.teachable.com/
Book recommendations:
Wanting by Luke Burgis: https://amzn.to/3i86PBb
How to Change by Katy Milkman: https://amzn.to/3VpGDk9
Irrationality by Stuart Sutherland: https://amzn.to/3i2LuJA Lees meer -
The reason why stories stick in your mind
19 december 2022 · 32 min
Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules behind every good story.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Listen to episode 40 of Nudge: https://bit.ly/3Mtgg9y
JJ's podcast: https://apple.co/3g9d9Yw
JJ's book: https://amzn.to/3VtgTnB
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
The scientific secrets of perfect timing (feat. Dan Pink)
12 december 2022 · 22 min
Want to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect timing. We share the worst decision in the history of English football, why you shouldn’t go to the hospital after lunch, and how I made people 75% more likely to listen to this podcast. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Dan’s book The Power of Regret: https://amzn.to/3btHAX9
Dan’s book When: https://amzn.to/3SCvgVs
My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz
Episode 68 of Nudge: https://bit.ly/3d6PCWi
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
Can brands change what you think?
5 december 2022 · 27 min
Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy today, how much we’re willing to spend, and what we think of brands. On today’s show, I’m joined by professor Matt Johnson as we discuss why branded painkillers work better, how Nike golf clubs drive further, why Ray-Ban sunglasses are perceived as better, and how brands literally change what we think.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Matt’s book: https://amzn.to/3qJ9McK
Matt's LinkedIn: https://www.linkedin.com/in/mattjohnsonisme/
Matt's Twitter: https://twitter.com/mattjohnsonisme
Matt's Personal Website: neuroscienceof.com
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
Why 'doing everything' at work won't work
28 november 2022 · 26 min
Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I share how behavioural science can be applied at work. You’ll hear from experts Bruce Daisley and Steve Martin on how to be more productive, how to give feedback and where ‘yes men’ get it wrong. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Bruce Daisley on Nudge: https://bit.ly/3Hv05EI
Joy of Work book: https://eatsleepworkrepeat.com/book/
Steve Martin on Nudge: https://bit.ly/3K7TstF
Bottom Line, BBC Radio 4: https://bbc.in/3C5s0dk
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
The secrets salespeople won’t tell you
21 november 2022 · 28 min
Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. 40% of work is a “selling activity” according to Gallup. It might not involve selling a product but involves persuading, convincing and influencing someone. In today’s show, I’m joined by Luis and Fonzi the BizBros from Content is Profit who walk through their sales history. You’ll learn how to get a better deal when negotiating, a better way to ask for someone’s number and the best elevator pitch of all time. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Follow @BizBrosCo: https://twitter.com/bizbrosco
Check out Content Is Profit: www.contentisprofit.com
Listen to me on Content Is Profit: https://bit.ly/3CRp3iw
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
To Sell Is Human: https://amzn.to/3Ct6hMP -
I used an ancient storytelling trick to get 11k TikTok followers
14 november 2022 · 22 min
Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks. Lees meer
Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR
The data behind the TikToks: https://bit.ly/3vd5QUg
Robert Cialdini’s Pre-Suasion: https://amzn.to/3OvEYFB
Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 -
Julius Caesar: How to influence an empire
7 november 2022 · 27 min
Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t know how he convinced a continent’s population to follow him. Or how he made the region’s largest army adore him. In this episode, you’ll learn the leadership tactics that took Julius Caesar to the top. You’ll hear the methods he used to convince and influence others. You’ll discover applicable practices that you can use, and you’ll even hear the real reason why the humble potato is so popular.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
How To Take Over The World (Julius Caesar): https://bit.ly/3MPXkC8
My costly signalling experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png
Listen to episode 63: https://bit.ly/3TnCKeN
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
Cost-free marketing that actually works
31 oktober 2022 · 26 min
The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022
French train station app-style departure board: https://imgur.com/a/0YoahRE
“Looking for a graphic designer?” billboard: https://bit.ly/3RYZsZV
Mike’s Twitter: https://twitter.com/MikeDHughes
Ella’s Twitter: https://twitter.com/ellajenkins95
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
How a blanket design saved 1,000s from malnutrition
24 oktober 2022 · 21 min
Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022
Nomadic Yoghurt Packaging: https://imgur.com/a/Q6Q51sB
Huel’s anchoring ad: https://imgur.com/a/AjGNDQ5
Mike’s Twitter: https://twitter.com/MikeDHughes
Ella’s Twitter: https://twitter.com/ellajenkins95 -
Is growth mindset training a waste of time?
17 oktober 2022 · 29 min
Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’s show, Bruce Daisley walks through his investigation into grit and growth mindset and shares his findings. He’ll also share studies on how to keep cancer-ridden rats alive (without medicine), how to actually help a friend who’s having a stressful time at work, and what actually makes someone resilient. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Read Bruce’s book: https://amzn.to/3STOp56
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Listen to episode 22 of Nudge: https://bit.ly/3C414N7 -
The surprising trait that links elite performers
10 oktober 2022 · 27 min
There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s definitely not 10,000 hours of training). In today’s Nudge, you’ll hear bestselling author Bruce Daisley explain why lottery winners are unhappy, why the 10,000 hours rule isn’t true and the trait that drives Olympic gold medal winners.
Just a heads up, this episode contains conversations about childhood trauma.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Read Bruce’s book: https://amzn.to/3STOp56
Listen to episode 21 of Nudge: https://bit.ly/3JTMwRY
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
How I improved a Reddit ad by 15% using a magic trick
3 oktober 2022 · 22 min
I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Katelyn's newsletter: https://customercamp.co/whywebuy/
Katelyn's Twitter: https://twitter.com/KateBour
Barnum Reddit ads: https://imgur.com/a/BsCwx7n
Barnum Reddit ads results: https://imgur.com/a/iEB4W79
Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lees meer -
Jose Mourinho: Do mind games really work?
26 september 2022 · 32 min
Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but also by using psychological mind games to motivate his players and undermine his opposition.
In this episode, I share interviews with Mourinho to pick apart why he used mind games, what he aimed to achieve, and whether or not they really worked.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Follow me on Twitter: https://twitter.com/p_agnew
Connect with me on LinkedIn: https://bit.ly/3mcmaiZ Lees meer -
Dan Pink: “Here’s what you’ll regret when you’re older”
19 september 2022 · 32 min
There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Dan’s book The Power of Regret: https://amzn.to/3btHAX9
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Exclusive access to the next episode with Dan: https://bit.ly/3Qp3JFv Lees meer -
Dan Pink: “No regrets? That’s bullsh*t”
12 september 2022 · 28 min
Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb
Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
I studied persuasion for 100 hours. Here’s what I learnt.
5 september 2022 · 25 min
I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO
Vanessa’s book: https://www.vanessabohns.com/
Follow Vanessa on Twitter: https://twitter.com/profbohns
Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
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How To Make Someone Say Yes
29 augustus 2022 · 30 min
I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Zoe’s book: https://bit.ly/3ajysn6
Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU
Dan Pink eventually says yes: https://imgur.com/a/X24SGBu
Zoe’s website: https://www.zoechance.com/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Follow me on Twitter: https://twitter.com/p_agnew
Connect with me on LinkedIn: https://bit.ly/3mcmaiZ
Listen to 5 highly effective negotiations tactics: https://bit.ly/3mCMnHI
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How Your Subconscious Calls The Shots
22 augustus 2022 · 22 min
You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Zoe’s book: https://bit.ly/3ajysn6
Zoe’s website: https://www.zoechance.com/
Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMY
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Listen to episode 11: https://bit.ly/3O52fOR -
Why a Footballer Warned us About Nuclear War
15 augustus 2022 · 22 min
At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Halo Effect Experiment Results: https://imgur.com/oV4REzq Lees meer -
Think Customers Hate to Wait? Think Again.
8 augustus 2022 · 25 min
As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sam’s book: https://linktr.ee/evolutionaryideas
Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i
Intermache’s freshest orange juice: https://imgur.com/a/P0rv140
My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V
Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
1 augustus 2022 · 30 min
Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sam’s book: https://linktr.ee/evolutionaryideas
The Regulars Wall: https://imgur.com/a/ICuQgpl
Katz Tip Counter: https://imgur.com/a/1sXlQDU
Octopus Energy telling customers ‘not to switch’: https://imgur.com/a/gBni8tA
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
Think you know marketing? Take this test.
18 juli 2022 · 25 min
How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Question one: https://imgur.com/a/EmYmJPy
Question two: https://imgur.com/DnrsQxV
Question three: https://imgur.com/a/mZFmaoo
Maddie’s book Change for Better: https://bit.ly/37gTdyu
Follow Maddie on Twitter: @maddie_croucher
Sign up to the Nudge newsletter: https://www.nudgepodcast.com/mailing-list
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How to Make Numbers Unforgettable
4 juli 2022 · 22 min
All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Karla's website: https://kstarr.com/
Karla's substack: https://substack.com/profile/873539-karla-starr
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
Tiny Tweaks to Make Travel Easier
20 juni 2022 · 31 min
Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions. Lees meer
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/
Pete's Twitter: https://twitter.com/pete_dyson
Learn more about Pete's work: https://www.transportforhumans.com/
Phill's Twitter: https://twitter.com/p_agnew
Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list -
Habit Moulding Marketing
6 juni 2022 · 23 min
Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
The Rock Paper Scissors paper: https://arxiv.org/pdf/1404.5199v1.pdf
IPA paper on checking your fire alarms: https://bit.ly/3h8K0tq
My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz Lees meer -
3 Nudges I Wish I Learned at Business School
23 mei 2022 · 21 min
I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Katelyn's newsletter: https://customercamp.co/whywebuy/
Katelyn's Twitter: https://twitter.com/KateBour
Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2
Dishoom’s matka: https://imgur.com/a/Wx8yy9B
Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO
The foot-in-the-door poster: https://imgur.com/a/MrdPLJA Lees meer -
64% of us would vandalise a library book. Would you?
9 mei 2022 · 22 min
Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Vanessa’s book: https://www.vanessabohns.com/
The Amazon link to Vanessa’s book: https://amzn.to/3KOtxXW
Follow Vanessa on Twitter: https://twitter.com/profbohns
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
#80: You have more influence than you think
25 april 2022 · 26 min
When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. She explains why we underestimate how many people like our company, why we overestimate how social our friends are, and how we change our views depending on who we’re talking to. Tune in and I guarantee you’ll learn something surprising about yourself.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Vanessa’s book: https://www.vanessabohns.com/
Follow Vanessa on Twitter: https://twitter.com/profbohns
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Lees meer -
#79: Primacy Effect | Why Going First Wins
11 april 2022 · 19 min
Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with the same description are viewed differently, and the subconscious advantage every salesperson needs.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Lees meer -
#78: Nature vs nurture with Lisa Feldman Barrett
28 maart 2022 · 23 min
Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless.
Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list
Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/ Lees meer -
#77: Debunking myths about the brain
15 maart 2022 · 24 min
There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett.
Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list
Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/ Lees meer -
#76: Harry Dry’s favorite marketing examples
28 februari 2022 · 35 min
What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.com) to discuss his favorite marketing examples. We discuss the marketing genius behind Wordle, Bob Bob Ricard, meat-free diets, Ben Foster’s YouTube channel, NordVPN, and Jack Grealish’s socks.
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list
Marketing Examples: https://marketingexamples.com/
Copywriting Examples: https://marketingexamples.com/inspiration
Harry’s Twitter: https://twitter.com/harrydry Lees meer -
#75: Beware of Behaviour Science BS
14 februari 2022 · 22 min
I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively.
Jason's blog: jasoncollins.blog
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
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#74: How to change someone’s mind
31 januari 2022 · 21 min
When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds.
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list
Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954 Lees meer -
#73: Why we can’t stop following the herd
18 januari 2022 · 29 min
In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osborne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash.
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list
Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954 Lees meer -
#72: 6 memorable marketing lessons from 2021
3 januari 2022 · 29 min
480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget.
Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list
Join me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill Lees meer -
#71: Small nudges having a big impact on climate change
20 december 2021 · 16 min
The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can nudges help? Will small behavior changes have a big enough impact. I’m joined by Lis Costa, Senior Director at the Behavioural Insights Team to find out. Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Sign up to Wren and offset your carbon emissions: https://bit.ly/3AUWy0o Lees meer
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#70: The Pratfall Effect | DON'T listen to this show
6 december 2021 · 16 min
Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about what happened when I sent 500 people an ‘accidental’ picture of a cute dog, the weird strategy that helped Australia win their first Winter Olympic gold, and why I told people that my podcast was crap.
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/245c851bde
The Science of Marketing Course: https://scienceofmarketing.teachable.com Lees meer -
#69: Reciprocity | How one nudge saved 246,184 lives
22 november 2021 · 19 min
We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review.
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9
The Science of Marketing Course: https://scienceofmarketing.teachable.com Lees meer -
#68: The Peak-End Rule | And the supermarket that destroyed communism
8 november 2021 · 21 min
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war. Lees meer
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1
The Science of Marketing Course: https://scienceofmarketing.teachable.com
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#67: Growing this podcast with nudge experiments | Social proof
26 oktober 2021 · 20 min
There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn why dozens unsubscribed to my mailing list, what happened when 300,000 people saw my ad, and why everyone, from theatre lovers to Issac Newton falls for social proof. Lees meer
Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/8399c61a76
The Science of Marketing Course: https://scienceofmarketing.teachable.com