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317 afleveringen, van nieuw naar oud
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#66: The dark nudges behind digital manipulation
11 oktober 2021 · 27 min
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online. Lees meer
Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z
Follow Lis on Twitter: https://twitter.com/Lis_Costa_
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#65: Failures (and wins) from using nudges in marketing
27 september 2021 · 23 min
It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job. Lees meer
Melina’s book: https://amzn.to/3iP5ITE
Get a free chapter: https://thebrainybusiness.com/nudge
Melina’s podcast: https://thebrainybusiness.com/podcast/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#64: Welcome to the Rory Sutherland Nudge Clinic
13 september 2021 · 21 min
In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re entering the Rory Sutherland Nudge Clinic, the place people go for counter-intuitive ideas. Listen to learn the smartest way to run a cafe, how to stop people drink driving, and how to persuade your parents. Lees meer
Rory’s book Alchemy: https://amzn.to/3chAK3u
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#63: Rory Sutherland | Why counter-intuitive thinking wins
30 augustus 2021 · 30 min
Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend. Lees meer
This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally.
At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively.
Rory’s book Alchemy: https://amzn.to/3chAK3u
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#62: Unexpected ways to overcome anxiety
17 augustus 2021 · 26 min
We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to try and forget about it or move on. But what does science say? Today I’m joined by Ethan Kross, author of the national bestseller Chatter. We discuss the surprising truths about beating stress and anxiety. Lees meer
Ethan's book Chatter: https://www.ethankross.com/chatter/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#61: The science of stress and 3 ways to beat it
2 augustus 2021 · 25 min
What do you do when you get stressed out? Do you work through exercises and routines to solve the problem, or do you hope it’ll go away? Most of us wait for the experience to pass, but we shouldn’t. In today’s show, bestselling author Ethan Kross talks through why we get stressed and three proven tactics to beat it. Lees meer
Ethan's book Chatter: https://www.ethankross.com/chatter/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#60: How not to suck at customer interviews
19 juli 2021 · 23 min
Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask. Lees meer
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#59: How to stand the f*ck out
5 juli 2021 · 27 min
As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be different. But how? In today’s show, Louis Grenier explains how to be radically differentiated - to capture attention and grow your business. Lees meer
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#58: Why brands should flaunt their flaws
21 juni 2021 · 15 min
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date. Lees meer
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#57: Charm Pricing: The greatest trick in marketing?
7 juni 2021 · 15 min
Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still affects consumers. In today's episode, we take a look at the history of charm pricing, explore case studies of businesses that have used it, and ask if it's something you should try. Lees meer
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Read Priceless by William Poundstone: https://amzn.to/3zh0wzJ
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#56: The lazy, scared and overwhelmed consumer
24 mei 2021 · 24 min
Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips. Lees meer
Bri’s website: https://www.briwilliams.com/
Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#55: Why Our Brains Crave Negativity
10 mei 2021 · 18 min
Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer. Lees meer
Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa
Adam’s Agency Thinkerbell: https://www.thinkerbell.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#54: Stop Listening to Customers?!
26 april 2021 · 23 min
Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland. Lees meer
Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa
Adam’s Agency Thinkerbell: https://www.thinkerbell.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#53: Do our ancestors dictate our decisions?
12 april 2021 · 20 min
Think about all the decisions you’ve made in your life. Deciding where to work, agreeing to go on that first date with your spouse, asking for fries with your burger. We like to think all of these decisions are considered and thought through. In today’s show, Tim Ash explains how most of our decisions aren’t rational. Instead, they are dictated by evolutionary traits developed thousands of years ago. Lees meer
Tim’s website: Timash.com
Tim’s book: Primalbrain.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#52: IKEA Effect: We Love What We Create
29 maart 2021 · 20 min
Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions. Lees meer
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#51: Advertising Ethics: Can Facebook ads swing an election?
15 maart 2021 · 19 min
Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee to discuss whether personalized ads work, what effect advertising has on our life satisfaction and why digital advertisements may be an improvement on traditional marketing. Lees meer
Patrick's book #Hooked: https://amzn.to/3pihg4d
Patrick's website: https://www.patrickfagan.co.uk/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#50: What marketers can learn from your Facebook profile
1 maart 2021 · 26 min
What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Facebook profile? Research suggests that Facebook knows more about our personality than our closest loved ones. Data about each of us on Facebook can be used to predict our behavior helping marketers learn what we buy, what we like, and what we believe. But how much of this is science fiction? To figure that out, I chat with Patrick Fagan, former Lead Psychologist at Cambridge Analytica about the power of online data. Lees meer
Patrick's book #Hooked: https://amzn.to/3pihg4d
Patrick's website: https://www.patrickfagan.co.uk/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#49: Nudges to help customers onboard
15 februari 2021 · 23 min
For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. However, that’s just part of the process. To run an effective business you have to make sure the customer sticks around and you have to make sure you attract the right customer. In this episode, Ramli John walks through his tips to help customers onboard and keep them hooked on your product. Lees meer
Ramli’s podcast: https://growthtoday.fm/
Ramli’s site: https://ramlijohn.com/
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#48: April Dunford on Nailing Product Positioning
1 februari 2021 · 24 min
All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots. Lees meer
April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome
Follow April on Twitter: https://twitter.com/aprildunford
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#47: Why do marketers suck at positioning?
18 januari 2021 · 25 min
Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of us struggle. In this episode, I chat with positioning expert April Dunford on why that is and her plan to solve it. Lees meer
The Science of Marketing Course: https://scienceofmarketing.teachable.com
April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome
Follow April on Twitter: https://twitter.com/aprildunford
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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Introducing the Science of Marketing Course
12 januari 2021 · 9 min
The Science of Marketing Course: https://scienceofmarketing.teachable.com Lees meer
Marketing is tough. 25% of all marketing budget is wasted. Most marketers don't know the science behind what works. The Science of Marketing course, created for Nudge listeners, is here to solve that. This four-part course reveals how behavior science and consumer psychology can boost each stage of the marketing funnel. In the course, host Phill Agnew references peer-reviewed studies, cited sources, and fantastic examples from Nudge guests to help you improve your work. Discover the science behind great marketing today:
Sign up to the free course today: https://science-of-marketing.teachable.com/
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#46: Five marketing lessons for 2021
30 december 2020 · 27 min
In this special end of year episode we revisit some of the best insights shared on the show in 2020. We hear how to ask your customers the right questions, how to plan for 2021 and how to overcome burnout and stress in your job. Lees meer
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#45: 3 Crucial Lessons for Entrepreneurs
14 december 2020 · 23 min
There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episode, I debunk many of those stories and reveal the real science behind success. I’m joined by Melina Palmer, host of the Brainy Business podcast and we discuss three lessons, backed by science, that every entrepreneur should know. Lees meer
Melina’s podcast, Brainy Business: thebrainybusiness.com/podcast/
Melina’s courses and certifications: thebrainybusiness.com/courses/
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#44: Do Nudges Really Work?
30 november 2020 · 18 min
Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael Hallsworth, managing director of the BIT North American about some empirical evidence that reveals if nudges really work. Lees meer
Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#43: When financial incentives don’t work
16 november 2020 · 22 min
Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation. If you want someone to do something just pay them, right? My guest today, Dr Michael Hallsworth managing director of the BIT North American unit shares a different point of view. Lees meer
Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#42: Common pricing mistakes most businesses make
2 november 2020 · 26 min
Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them. Lees meer
Ammanuel’s company Run Pricing Tests: www.runpricingtests.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
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#41: The irrational way we perceive food
19 oktober 2020 · 27 min
We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception. Lees meer
Eve’s book Hungry: https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971
Eve's website: https://eveturowpaul.com/
Sign up to the Nudge Mailing list: https://www.nudgepodcast.com/mailing-list
Neuromarketing Bootcamp by Matt and Prince | Use offer code NUDGEPOD for $500 off: https://www.popneuro.com/neuromarketing-bootcamp
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#40: What Makes A Great Story?
5 oktober 2020 · 26 min
What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water. Lees meer
Blindsight book. getbook.at/blindsight
Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp
TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M
TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE
Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list
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#39: A Neuroscientist and Marketer Discuss | What is a Brand?
21 september 2020 · 25 min
What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others. Lees meer
Blindsight book. getbook.at/blindsight
Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp
TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M
TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE
Sign up to the Nudge Mailing list
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#38: Is swearing good for you?
7 september 2020 · 26 min
Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustworthiness and how it changes from country to country. Lees meer
Emma's book: Swearing is Good For You
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#37: When growth hacks fail | With Rand Fishkin
24 augustus 2020 · 26 min
Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing. Lees meer
Lost and Founder, Rand's Book
SparkToro Get a Free Trial
HBR article
Sign up to the Nudge Mailing list
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#36: Find the right audience | With Rand Fishkin
10 augustus 2020 · 23 min
Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service. Lees meer
Lost and Founder, Rand's Book
SparkToro Get a Free Trial
James Stanier's Book "Becoming an Effective Software Manager"
Sign up to the Nudge Mailing list
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#35: How to get your side hustle off the ground
27 juli 2020 · 23 min
Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff Gothelf, coach, author and keynote speaker, will talk through simple steps to get your side hustle up and running. Lees meer
Link to Jeff’s book Forever Employable: https://amzn.to/30rP2ue
Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list
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#34: The Psychology of Price | Part Two
13 juli 2020 · 20 min
How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover the decoy effect, how to increase prices without losing buyers and the power of free. Lees meer
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#33: The Psychology of Price | Part One
29 juni 2020 · 20 min
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning. Lees meer
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Cognitive Economics Event: https://cognitiveeconomics.org/events/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#32: 6 discriminatory mistakes most hiring managers make
14 juni 2020 · 27 min
Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder of Applied and formally of the UK’s Behavioural Insights Team. In this episode we highlight the mistakes most hiring managers make and how to avoid them. Lees meer
Get started with a 14 day free trial of Applied: beapplied.com/free-trial
Check out Applied: beapplied.com
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#31: SaaS Startups: 8 Hacks To Grow Your Brand
1 juni 2020 · 23 min
Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the leanest organizations grow to multi-million dollar brands. Today I’m chatting with Georgiana Laudi who has helped many SaaS businesses grow from one employee to thousands. In this episode we chat through 8 hacks every SaaS marketer can test out and apply. Lees meer
Link to Forget the Funnel: https://forgetthefunnel.com/
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
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#30: The science behind great adverts
18 mei 2020 · 28 min
The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019. Lees meer
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#29: Why first impressions matter
4 mei 2020 · 16 min
Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling author of the consumer psychology book Decoded. In the show we chat about the importance of first impressions in marketing, how you’re more likely to spot a McDonald’s logo when you’re hungry, and the trick that makes street food stalls so successful. Lees meer
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#28: Coronavirus: How to change the behavior of a nation
20 april 2020 · 19 min
The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face. Lees meer
John Drury’s blog: https://bit.ly/2XoKiDT
UK government’s Easter weekend advert: https://bit.ly/2UVg3Tw
UK’s Covid-19 designs overtime https://imgur.com/koj5lpA
Richard Chataway’s blog: https://bit.ly/2Vd9SsU
Professor Chris Witty TV ad: https://bit.ly/2VkuWh4
Roger Dooley blog: https://bit.ly/3c5BiYu
Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list
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#27: Understanding customers during times of uncertainty
6 april 2020 · 22 min
Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more important now than ever. Lees meer
Link to Business Casual Copywriting: https://businesscasualcopywriting.com/
Sign up to my mailing list: https://www.nudgepodcast.com/mailing-list
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#26: Why do 80% of product launches fail?
23 maart 2020 · 25 min
According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them. Lees meer
Link to Richard's book: https://amzn.to/2TyIfuE
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#25: Coronavirus: The psychology behind panic buying
13 maart 2020 · 19 min
The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct? Lees meer
Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
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#24: How to nudge within your business
9 maart 2020 · 24 min
What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same. Lees meer
Link to Richard's book: https://amzn.to/2TyIfuE
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#23: How to make your writing more effective
23 februari 2020 · 28 min
Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convincing others. In this episode I chat to Joanna Wiebe who explains how to create effective writing that persuades others. Lees meer
Breakthrough or bust blog: https://bit.ly/2P3WF3s
CopyHackers site: https://copyhackers.com/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#22: How to be a good boss
10 februari 2020 · 20 min
75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least favorite activity of our day (just ahead of commuting!). In this episode, Bruce Daisley talks through the key traits good bosses share and the bad habits bosses need to shake. Lees meer
Bruce’s book Joy of Work: https://amzn.to/35vgjuB
Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#21: The science behind improving your productivity
28 januari 2020 · 23 min
Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office. Lees meer
Bruce’s book Joy of Work: https://amzn.to/35vgjuB
Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#20: Debunking a marketing myth
12 januari 2020 · 21 min
As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs. Lees meer
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#19: Why marketing is vital, not a nice to have
31 december 2019 · 26 min
"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe. Lees meer
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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#18: 8 nudges you need in 2020
17 december 2019 · 25 min
In this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most successful advertising campaign of the 20th century, the easiest way to sell more cookies and the simple sales tactic that improved revenue by 20%. Lees meer
Sign up for the mailing list: https://www.nudgepodcast.com/mailing-list